TW536676B - Method and device for controlling advertisement distribution - Google Patents
Method and device for controlling advertisement distribution Download PDFInfo
- Publication number
- TW536676B TW536676B TW90121318A TW90121318A TW536676B TW 536676 B TW536676 B TW 536676B TW 90121318 A TW90121318 A TW 90121318A TW 90121318 A TW90121318 A TW 90121318A TW 536676 B TW536676 B TW 536676B
- Authority
- TW
- Taiwan
- Prior art keywords
- aforementioned
- advertisement
- viewer
- data
- receiver
- Prior art date
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
536676 A7 B7 五、發明説明（1 ) 【技術領域】 (請先閲讀背面之注意事項再填寫本頁) 本發明係有關一種記憶在傳送端的廣告，從該傳送端 控制對接收機的傳送之方法、裝置、及記憶著令電腦實行 與前述方法同樣順序的程式之記錄媒體。 【背景技術】 習知是視聽者必須事先登錄至播送的傳送端成爲加入 者，不然就不能視聽播送內容。此種播送的放傳送號是介 於C S、B S、地上波、電纜等而以有線或無線而對加入 者所登錄的視聽者之接收機傳送。連此形態的播送亦與一 般電視播送等之播送同樣地，可於播送的節目中或節目間 插入廣告。傳送端則儲存由廣告主所託播的廣告之廣告資 料（顯示廣告之畫像、聲音、文字等的資料），將該廣告 按照廣告主與傳送端之間所訂定的條件，例如播送開始日 、播送截止日期、播送日期、時間（星期、時刻）等條件 來播送。即如上所述，習知播送是針對所有的加入者，將 同一廣告以所指定的同一時間點來播送。 經濟部智慧財產局員工消費合作社印製 又，網際網路環境下，廣告是有關存取的電腦網站或 顯示的目錄（搜尋用畫面、首頁等）等，即附帶條件。例 如成爲加入者登錄至供應者的視聽者是應用可連接在電腦 或網際網路的行動電話等之終端裝置存取在一個電腦網站 的話，附帶在該電腦網站的廣告會被顯示在終端裝置的顯 示部。又，網際網路環境的另一例亦有加入者存取在搜尋 引擎的電腦網站，應用搜尋引擎時顯示廣告的技術。此時 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -4- 536676 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明& ) ’附帶可藉由搜尋引擎來搜尋的各資訊、有關各資訊的廣 告’於加入者欲搜尋某資訊應用搜尋引擎搜尋其資訊時即 顯示有關該資訊的廣告。例如應用搜尋引擎搜尋車資訊時 ’加入者則寫入所希望的車資訊，來顯示有關車的廣告。 介於如上所述的網際網路所執行的習知廣告顯示技術也包 括針對所有存取在電腦網站的加入者或是觀看目錄的加入 者’顯示附帶在該電腦網站或目錄的所定廣告。 如上所述，針對成爲加入者而登錄的視聽者所進行的 播送’或是針對所有的視聽者（加入者）應用網際網路執 行畫面及聲音的資訊輸出，以同一時間點來供給並再生同 一廣告，視聽者和廣告的適合性，例如完全未考慮到廣告 是否適合視聽者的喜好或需要，或者視聽者是否屬於廣告 主所重視的視聽者層等。因而有廣告效果及效率低的缺點 〇 即’習知廣告顯示技術並未考慮到以廣告爲對象的視 聽者層、和視聽者所屬的視聽者層之一致度，將廣告以所 定時間點並按所定順序讀出而顯示。但對每個廣告，廣告 對象的視聽者層與視聽者所屬的視聽者層之一致度是不同 的。即在廣告中既有最適合接收機之視聽者的廣告，也包 括稍微適合的廣告和不太適合的廣告等。因而，考慮到廣 告效果及效率的情況下，就傳送端（播送端、目錄供給端 等）來看，希望優先讀出對各接收機之視聽者而言之一致 度高的廣告，傳送給接收機並顯示之。 又，傳送端的系統有充分的記憶容量及處理能力的情 (請先閲讀背面之注意事項再填寫本頁)536676 A7 B7 V. Description of the Invention (1) [Technical Field] (Please read the precautions on the back before filling out this page) The present invention relates to a method of advertising stored on the transmitting end, and controlling the transmission to the receiver from the transmitting end , Device, and recording medium storing a program that causes a computer to execute the same sequence as the foregoing method. [Background Art] It is conventionally known that viewers must log in to the transmitting end of the broadcast to become subscribers, otherwise they cannot view the broadcast content. The broadcast transmission number of this broadcast is transmitted to receivers of viewers registered by the subscribers by wire or wireless via CS, BS, ground wave, cable, etc. Even in this type of broadcasting, advertisements can be inserted in or between programs, as in the case of general television broadcasting. The transmitting end stores the advertising data of the advertisement hosted by the advertiser (data showing the image, sound, text, etc. of the advertisement), and the advertisement is based on the conditions set between the advertiser and the transmitting end, such as the broadcast start date , Broadcast deadline, broadcast date, time (week, time) and other conditions to broadcast. That is, as described above, the conventional broadcast is aimed at all subscribers, and the same advertisement is broadcast at the same designated time point. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. In the Internet environment, advertisements refer to computer websites or directories (search screens, homepages, etc.) that are accessed, which are subject to conditions. For example, if a viewer who joins the supplier and logs in to the supplier uses a terminal device such as a mobile phone connected to a computer or the Internet to access a computer website, the advertisement attached to the computer website will be displayed on the terminal device. Display section. In addition, another example of the Internet environment is a technology in which a subscriber accesses a computer website on a search engine and displays an advertisement when the search engine is applied. At this time, the paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -4- 536676 A7 B7 Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention &) Each information searched, advertisements about each information 'When a subscriber wants to search for certain information, a search engine displays its information about the information. For example, when a search engine is used to search for car information, ‘participants write the desired car information to display ads about cars. The conventional advertisement display technology implemented by the Internet as described above also includes displaying a predetermined advertisement attached to the computer website or directory to all the participants who access the computer website or the viewers of the directory '. As described above, broadcasting to registered viewers who become subscribers or applying Internet output of screen and sound information to all viewers (participants) is provided and reproduced at the same time point. The suitability of advertisements, viewers, and advertisements, for example, does not take into account whether the advertisements are suitable for the preferences or needs of the viewers, or whether the viewers belong to the audience level that advertisers value. Therefore, it has the disadvantages of low advertising effect and efficiency. That is, 'the conventional advertising display technology does not consider the consistency between the audience layer of the audience and the audience layer to which the audience belongs. The predetermined sequence is read out and displayed. However, for each advertisement, the degree of agreement between the audience layer of the advertisement object and the audience layer to which the audience belongs is different. That is, there are advertisements that are most suitable for the viewers of the receiver, as well as advertisements that are slightly suitable and less suitable. Therefore, considering the effect and efficiency of advertisements, from the perspective of the transmitting end (broadcasting end, directory supply end, etc.), it is desirable to preferentially read out advertisements with a high degree of consistency for the viewers of each receiver, and send them to the receiving Machine and display it. In addition, the transmission system has sufficient memory capacity and processing power (please read the precautions on the back before filling this page)
T -裝· 訂 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -5- 536676 A7 ______ B7 五、發明説明$ ) 況下，能對各視聽者個別分配所有的廣告。但傳送端系統 的記憶容量少，且處理能力低的情況下，或欲更加提高傳 送端系統的處理速度之情況下等，必須減低所處理的資料 量。因而，於傳送端比較被記憶在該傳送端的各廣告，指 定廣告爲對象的視聽者層之資訊、和指定各視聽者之屬於 視聽者的視聽者層之資訊，對每個視聽者根據視聽者本身 所屬的視聽者層、和廣告爲對象的視聽者層之一致度來選 擇廣告，記憶顯示針對任何視聽者選擇任何廣告並分配之 資料，以接收機顯示廣告的時機，希望將針對各個視聽者 而分配的廣告中之顯示部分的廣告，傳送給各個視聽者的 接收機並顯示之。 再者，傳送端是指將廣告傳送給接收機的一端，但該 傳送端包括例如以C S、B S、地上波、電纜等有線或無 線的傳送方法，針對加入者所登錄的視聽者，而將放、傳 送號，以事先決定的頻道來傳送之播送局（播送公司）， 或介於網際網路等通信區域網路，針對加入者所登錄的使 用者’而供給目錄的供應者，或提供可使用網際網路的電 話之電話公司等，針對所登錄的視聽者（加入者）來供給 晝像、聲音、文字等資訊之一端。接收機是指例如具備有 可接收由傳送端針對加入者所傳送的信號之功能的電視裝 置’或可連接在網際網路等通信區域網路的電腦或行動電 話等，來接收並可再生顯示晝像、聲音、文字等資訊的信 號之裝置。 又，有關顯示廣告主和傳送端之間所連結的廣告之契 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閱讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 -6 - 536676 A7 ______B7 _ 五、發明説明0 ) (請先閱讀背面之注意事項再填寫本頁) 約’係包括廣告的顯示期間、顯示次數、顯示時間帶等條 件’以接收機來顯示以廣告爲契約的條件，希望主動控制 廣告的傳送。 所指定之顯不期間短的廣告，或就剩餘之顯不期間短 的廣告來看，必須提高欲在該期間内達成所定的顯示次數 ’將該廣告傳送給接收機並顯示之頻度。亦即必須將在傳 送端針對各接收機所分配的廣告中之剩餘顯示期間短的廣 告優先傳送給各接收機並顯示之。 又，受注目的顯示次數（總顯示次數），亦即由傳送 端傳送給接收機的廣告之總傳送次數（對應於受注目的總 顯示次數）多的廣告，或至總傳送次數之剩餘傳送次數多 的廣告來看，必須提高欲在所定期間内達成該傳送次數， 將該廣告傳送給接收機的頻度。亦即必須將在傳送端針對 各接收機所分配的廣告中之剩餘傳送次數多的廣告優先傳 送給各接收機並顯示之。 經濟部智慧財產局員工消費合作社印製 針對各視聽者而個別選擇廣告並分配之構成，欲達成 廣告之受注目的總傳送次數（總顯示次數），其分別被分 配廣告的所有接收機之最低限度所需要的平均廣告顯示次 數（最低平均顯示次數，即欲達成廣告受注目的總顯示次 數，其分別被分配廣告的所有接收機之所需要的最低顯示 次數），亦即欲達成總傳送次數，其分別針對被分配廣告 的所有接收機所需要的最低傳送次數（最低傳送次數）是 將總傳送次數除以分配該廣告的所有接收機之數量而藉此 計算。亦即欲在所定期間内達成所定的總傳送次數（即欲 本紙張尺度適用中國國家標準（CNS ) A4規格（21〇X297公釐） 536676 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明説明$ ) 完成受注目的總顯示次數），必須提高針對各接收機而至 最低傳送次數的剩餘傳送次數多的廣告之傳送頻度。但分 配某廣告的視聽者中之至少一人的視聽者，即對1台接收 機其廣告傳送次數未達最低傳送次數時（即在該接收機的 顯示次數未達最低平均顯示次數時），對於其他全部的接 收機而言，分別達到其廣告最低傳送次數，仍無法達成總 傳送次數。欲補足傳送次數不足的部分，必須對其他的接 收機多次傳送該廣告並顯示。又，必需避免對特定的接收 機傳送過多的次數。有關各廣告，分配該廣告的各接收機 相互具有僅補足其廣告顯示次數不足的部分，即對該廣告 的接收機之傳送次數不足部分的裕度，且不會過多地傳送 並顯示該廣告給各接收機，針對各接收機而言爲均等、標 準的，即以最低傳送次數爲基準來決定作爲目標的傳送次 數，其均等的各接收機之爲目標的傳送次數，即將目標平 均傳送次數取代上述最低傳送次數而用之’且必須將到達 該目標平均傳送次數之剩餘的傳送次數多的廣告優先傳送 給接收機。因而，欲在所定期間内完成所定總傳送次數’ 針對各接收機（視聽者）而分配的廣告中’必須提高到達 目標平均傳送次數之剩餘傳送次數多的廣告傳送頻度。再 者，目標平均傳送次數是指由傳送端觀看時的用語，目標 平均顯示次數是指由接收機端觀看時的用語’顯示目標平 均傳送次數與目標平均顯示次數的値爲相同。 又，如習知，將廣告在所定時間點以所定順序讀出並 傳送之方式，經常以同一順序將廣告傳送給接收機。又’ 本紙張尺度適用中國國家標準（CNS ) A4規格（21〇X297公釐） (請先閱讀背面之注意事項再填寫本頁)T-Binding · Binding This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -5- 536676 A7 ______ B7 V. Description of invention $), all advertisements can be individually assigned to each viewer. However, in the case where the memory capacity of the transmitting system is small and the processing capacity is low, or in order to further increase the processing speed of the transmitting system, the amount of data to be processed must be reduced. Therefore, at the transmitting end, the advertisements stored in the transmitting end are compared, and the information of the audience layer which specifies the advertisement as a target and the information of the audience layer which belongs to the audience of each audience are specified. Advertisement is selected according to the consistency between the audience layer to which the audience belongs and the audience layer targeted by the advertisement. It is to memorize and display the information for selecting and distributing any advertisement for any audience, and the timing of displaying the advertisement by the receiver. The advertisement of the display part of the assigned advertisement is transmitted to the receiver of each viewer and displayed. Furthermore, the transmitting end refers to the end that transmits advertisements to the receiver. However, the transmitting end includes wired or wireless transmission methods such as CS, BS, ground wave, and cable. Broadcasting station (broadcasting company) that transmits and transmits the number on a predetermined channel, or a communication area network such as the Internet, and provides a supplier of the directory for the users registered by the subscribers, or provides A telephone company or the like who can use the Internet telephone can provide information such as day images, sounds, and text to the registered viewers (participants). The receiver is, for example, a television device having a function of receiving a signal transmitted from a transmitting end to a subscriber, or a computer or a mobile phone that can be connected to a communication area network such as the Internet to receive and reproduce the display. Device for signal of day image, sound, text and other information. In addition, the paper size of the deed for displaying the advertisements connected between the advertiser and the transmitting end applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (please read the precautions on the back before filling this page) Order the Ministry of Economy Printed by the Intellectual Property Bureau Staff Consumer Cooperative -6-536676 A7 ______B7 _ V. Invention Description 0) (Please read the notes on the back before filling out this page) About 'includes the display period, number of times, display time zone, etc. The condition 'uses the receiver to display the condition of the contract as an advertisement, and hopes to actively control the transmission of the advertisement. For the advertisements with a short display period or the remaining advertisements with a short display period, the frequency of transmitting the advertisement to the receiver and displaying it must be increased in order to reach a predetermined number of display times within the period. That is, advertisements that have a short display period among the advertisements allocated to each receiver by the transmitting end must be transmitted to each receiver and displayed first. In addition, the number of attention display times (total display times), that is, the advertisements with a large total transmission times (corresponding to the total attention display times) of advertisements transmitted from the transmitting end to the receiver, or the remaining transmission times to the total transmission times are large. In terms of advertisements, it is necessary to increase the frequency of achieving the transmission times within a predetermined period and transmitting the advertisements to the receiver. That is, advertisements with a large number of remaining transmission times among the advertisements allocated to the receivers at the transmitting end must be transmitted to the receivers and displayed first. The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints the composition of individually selecting and distributing advertisements for each viewer. To achieve the noticeable total number of transmissions (total display times) of the advertisement, it is the minimum of all receivers assigned to the advertisement. The average number of times an ad is displayed (the minimum average number of times of display, that is, the total number of times that an advertisement is to be noticed, which is the minimum number of times that it is required for all receivers to which an advertisement is assigned), that is, the total number of transmissions that is intended, The minimum number of transmissions (minimum transmissions) required for each receiver to which an advertisement is assigned, is calculated by dividing the total number of transmissions by the number of all receivers to which the advertisement is assigned. That is, the total number of transmissions that is intended to be reached within a predetermined period (that is, the paper size is required to apply the Chinese National Standard (CNS) A4 specification (21 × 297 mm)) Description of the invention $) To complete the attention-grabbing total number of display times), it is necessary to increase the frequency of transmission of advertisements with a large number of remaining transmission times for each receiver to the minimum number of transmission times. However, when at least one of the viewers of an advertisement is assigned, that is, when the number of advertisement transmissions to a receiver does not reach the minimum number of transmissions (ie, when the number of display times of the receiver does not reach the minimum average number of display times), for For all other receivers, the minimum number of advertisement transmissions has been reached, and the total number of transmissions still cannot be reached. To make up for the insufficient number of transmissions, the advertisement must be transmitted and displayed multiple times for other receivers. Also, it is necessary to avoid excessive transmissions to a particular receiver. With regard to each advertisement, each receiver that distributes the advertisement has a margin that only makes up for the insufficient number of times the advertisement is displayed, that is, the margin of the insufficient number of transmissions for the receiver of the advertisement, and does not transmit and display the advertisement too much. Each receiver is equal and standard for each receiver, that is, the minimum number of transmissions is used as the reference to determine the number of transmissions as the target. The average number of transmissions for each receiver is the target, and the average number of transmissions is replaced. The above-mentioned minimum number of transmissions is used, and an advertisement with a large number of transmissions remaining to reach the target average number of transmissions must be preferentially transmitted to the receiver. Therefore, in order to complete a predetermined total number of transmissions' within a predetermined period, among advertisements allocated to each receiver (viewer), it is necessary to increase the frequency of advertisement transmissions with a large number of remaining transmissions that reach the target average transmission number. Furthermore, the target average number of transmissions refers to the term when viewed from the transmitting end, and the target average number of display refers to the term 'displayed when viewed from the receiver'. The target average number of transmissions is the same as the target average number of displays. In addition, as is known, the advertisements are often read and transmitted in a predetermined order at a predetermined time point, and the advertisements are often transmitted to the receiver in the same order. Also ’This paper size applies to the Chinese National Standard (CNS) A4 specification (21 × 297 mm) (Please read the precautions on the back before filling this page)
536676 A7 ____B7 五、發明説明$ ) (請先閲讀背面之注意事項再填寫本頁) 對每一個被傳送的廣告，計算各廣告傳送的優先順位，採 用由其優先順位高的廣告依序傳送之方式，則有同一廣告 連續傳送給接收機的可能性。但經常以同一順序傳送廣告 ’或連續將同一廣告傳送並顯示給接收機的話，並不會引 起視聽者的注意。 即考慮到廣告效果及效率時，最好不要經常以同一順 序將廣告傳送給接收機，或將同一廣告連續傳送並顯示之 。因而，以某順序將廣告傳送給接收機並顯示後，預定新 的傳送順序，希望按照該預定傳送順序來傳送廣告。即希 望針對相對於各接收機而分配的廣告，以某順序將廣告傳 送給接收機後，預定新的傳送順序，即在接收機的顯示順 序’按照該預定傳送順序將廣告傳送給接收機並顯示之。 經濟部智慧財產局員工消費合作社印製 又，上述目標平均傳送次數的値對各視聽者（各接收 機）而言相同的。即指定廣告爲對象的視聽者層之資訊、 和指定接收機之視聽者所屬的視聽者層之資訊的一致度未 完全被反映。考慮廣告效率時，對於與該廣告一致度低的 視聽者、和與一致度高的視聽者之兩者而言爲相同顯示次 數，即希望分配相同的傳送次數。因此，反映廣告與視聽 者的一致度，且用分配該廣告的各接收機相互地補足廣告 給接收機不足的傳送次數量，且設定傳送次數不會將過多 的廣告傳送給各接收機，對應於該傳送次數即一致度而將 每個各視聽者（各接收機）所定的傳送次數（以下稱目標 傳送次數）取代上述目標平均傳送次數而用之，且必須在 傳送端優先讀出到達該目標傳送次數之剩餘傳送次數多的 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公董1 -9- 536676 A7 _______B7__^_ 五、發明説明f ) 廣告’傳这結接收機並顯不之。 更希望儘量將針對各接收機而分配的廣告，配合以該 廣告爲對象的視聽者之生活時間，傳送給接收機並顯示之 ，或在廣告主所希望的時間帶，傳送給接收機並顯示之。 又’廣告存在車、醫藥品、食品等屬性（即以廣告爲 宣傳之商品所屬的領域），視聽者端也存在對屬性的喜好 。又，視聽者的喜好也因商品和天候的相性等而變。希望 藉由針對視聽者喜好的屬性進行投票行爲，將該視聽者欲 觀看的屬性廣告，優先傳送給該視聽者的接收機並顯示之 〇 又，決定可傳送給接收機並顯示的廣告時，僅根據一 個決定要素進行判斷的話，經綜合判斷選出不是最優先的 .廣告。因而，希望根據複數個決定要素而綜合性地狭定可 優先傳送給接收機並顯示的廣告。 又，必須根據來自接收機的回授、儲存在傳送端的資 料、來自外部的命令等，隨時變更有關選舉針對各視聽者 (各接收機）而傳送的廣告之設定條件，且控制廣告的傳 送。 更希望有一將特定的廣告對應廣告主的期望而優先傳 送並顯示的機構。 因而本發明目的在於提供一於傳送端針對各接收機（ 視聽者）而個別分配廣告，針對所分配的各廣告來決定傳 送給接收機的優先順位，控制成按照該優先順位將廣告傳 送給接收機而予顯示的廣告配送方法、裝置、及記憶著於 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閱讀背面之注意事項再填寫本頁) -裝· 訂 經濟部智慧財產局員工消費合作社印製 -10- 536676 A7 _B7 五、發明説明自) 電腦實行按照與前述方法同樣順序的程式之記錄媒體。 (請先閲讀背面之注意事項再填寫本頁) 本發明目的在於提供一於傳送端，根據被記憶在傳送 端的各廣告爲對象之視聽者層、和加入者登錄在傳送端的 各視聽者之視聽者層之一致度，而針對各個視聽者（視聽 者的接收機）個別選擇廣告並分配之，且控制成將分配的 廣告傳送給視聽者的接收機並顯示之廣告配送方法、裝置 '及記憶者於電腦實行與前述方法同樣順序的程式之記錄 媒體。 本發明目的在於提供一於傳送端針對各接收機個別分 配的各廣告，根據一致度來決定傳送給接收機的優先順位 ，控制成按照該優先順位將廣告傳送給接收機並顯示之廣 告配送方法、裝置、及記憶著於電腦實行與前述方法同樣 .順序的程式之記錄媒體。 經濟部智慧財產局員工消費合作社印製 本發明目的在於提供一於傳送端根據針對各接收機而 個別分配的各廣告之顯示期間，來決定廣告傳送給接收機 的優先順位，控制成按照該優先順位將廣告傳送給接收機 並顯示之廣告配送方法、裝置、及記憶著於電腦實行與前 述方法同樣順序的程式之記錄媒體。 本發明目的在於提供一於傳送端根據針對各接收機而 個別分配的各廣告傳送給接收機的目標平均傳送次數（到 達目標平均傳送次數之剩餘傳送次數），即在接收機的目 標平均顯示次數（到達目標平均顯示次數之剩餘顯示次數 )，來決定廣告傳送給接收機的優先順位，控制成按照該 優先順位將廣告傳送給接收機並顯示之廣告配送方法、裝 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐) 一 -11 - 536676 A7 B7 五、發明説明自) 置、及記憶著於電腦實行與前述方法同樣順序的程式之記 錄媒體。 (請先閲讀背面之注意事項再填寫本頁) 本發明目的在於提供一於傳送端針對對各接收機而個 別分配的各廣告按預定傳送順序’即分配在接收廣告的接 收機之預定顯示順序，而按該順序將廣告傳送給接收機並 顯示，於廣告傳送後分配新的預定傳送順序’並控制成按 照該優先順位將廣告傳送給接收機並顯示之廣告配送方法 、裝置、及記憶著於電腦實行與前述方法同樣順序的程式 之記錄媒體。 本發明目的在於提供一於傳送端針對對各接收機個別 分配的各廣告，反映以各廣告爲對象的視聽者層、和該接 收機之視聽者的視聽者層之一致度，來決定接收機所要的 各廣告傳送次數（目標傳送次數），根據其目標傳送次數 (到達目標傳送次數的剩餘傳送次數）來決定各廣告的優 先順位，控制成按該優先順位將廣告傳送給接收機並顯示 之廣告配送方法、裝置、及記憶著於電腦實行與前述方法 同樣順序的程式之記錄媒體。 經濟部智慧財產局員工消費合作社印製 本發明目的在於提供一於傳送端將針對各接收機而個 別分配的各廣告，控制成配合屬於該廣告爲對象的視聽者 層之視聽者的生活時間優先傳送給該接收機並顯示之廣告 配送方法、裝置、及記憶著於電腦實行與前述方法同樣順 序的程式之記錄媒體。 本發明目的在於提供一於傳送端可由接收機端接收到 針對顯示在接收機之顯示各廣告屬性的視聽者喜好之資訊 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ~ -12- 536676 A7 B7 五、發明説明（10 ) (請先閱讀背面之注意事項再填寫本頁) ’根據針對視聽者所示的廣告屬性之喜好，來決定針對該 視聽者的接收機而分配的各廣告傳送給接收機的優先順位 ’控制成按該優先順位將廣告傳送給該視聽者的接收機並 頌示之廣告配送方法、裝置、及記憶著於電腦實行與前述 方法同樣順序的程式之記錄媒體。 本發朋目的在於提供一於傳送端針對對各接收機而個 別分配的各廣告，綜合判斷複數個優先順位的決定要素， 而賦予各廣告優先順位，控制成按該優先順位將廣告傳送 給接收機並顯示之廣告配送方法、裝置、及記憶著於電腦 實行與前述方法同樣順序的程式之記錄媒體。 進而本發明目的在於提供一於傳送端收集顯示在各接 收機的廣告之實績的經歷，以集計的結果爲基準來控制廣 告傳送給接收機之廣告配送方法、裝置、及記憶著於電腦 實行與前述方法同樣順序的程式之記錄媒體。 經濟部智慧財產局員工消費合作社印製 又，本發明目的在於提供一可於傳送端指定應最優先 傳送給接收機的廣告，控制針對分配該指定的廣告之接收 機’最優先傳送該廣告並顥示之廣告配送方法、裝置、及 記憶著於電腦實行與前述方法同樣順序的程式之記錄媒體 〔發明之揭示〕 本發明乃針對來自傳送端，將被登錄在該傳送端的廣 告資料分配給每個視聽者，傳送至前述視聽者的接收機之 廣告配送方法，其特徵爲：前述傳送端具備有：（1 )針 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -13- 536676 A7 ___B7 ___ 五、發明説明（11 ) 對前述登錄的各視聽者取得具有以該視聽者所屬的視聽者 層爲特徵的資料之步驟、和（2 )取得具有以前述廣告資 料爲對象的視聽者層爲特徵的資料並與前述廣告資料有關 之步驟、和（3 )對每個前述登錄的各視聽者根據具有前 述視聽者所屬的視聽者層爲特徵的前述資料、和分配給前 述視聽者的各個前述廣告資料之具有以前述廣告資料爲對 象的視聽者層爲特徵的前述資料之一致程度，來決定各個 前述廣告資料給前述視聽者之前述接收機爲目標的傳送次 數之步驟。 本發明乃係針對上述之廣告配送方法中之前述傳送端 ，對每個所登錄的各視聽者，更具備有：（A )根據分配 至前述視聽者的各廣告資料之前述目標的傳送次數來決定 各廣告資料所剩餘的傳送次數之步驟、和（B )前述剩餘 傳送次數愈多愈重要的決定顯示重要度之係數的値之步驟 、和（C )根據前述係數的値，來決定各個廣告資料的傳 送優先順位之步驟、和（D )將傳送給前述視聽者的前述 接收機之前述廣告資料，由前述分配的廣告資料中根據前 述優先順位而選擇之步驟、和（E )將由分配至前述視聽 者的前述廣告資料，根據前述優先順位而選擇的前述廣告 資料，根據前述優先順位傳送給該視聽者的接收機之步驟 〇 本發明乃係針對上述之廣告配送方法中之前述傳送端 ，對每個所登錄的各視聽者，更具備有：（1 a )各別針 對分配至前述視聽者的前述廣告資料，而有關顯示該廣告 本紙張尺度適用中國國家標準（CNS ) A4規格（2ί〇Χ297公釐） (請先閱讀背面之注意事項再填寫本頁) •裝· 經濟部智慧財產局員工消費合作社印製 -14- 536676 A7 B7 ~~~--— —-—------〜 五、發明説明（12 ) 資料之視聽期間的資料之步驟、和（2 a )根據前述視聽 期間來決定前述廣告資料剩餘的視聽期間之步驟、和（3 a )前述剩餘視聽期間愈短愈重要之決定顯示重要度的係 數値之步驟、和（4 a )更根據前述步驟（3 a )的前述 係數値，來決定前述所分配的各個廣告資料傳送給前述接 收機的優先順位之步驟。 本發明係於上述之廣告配送方法中之前述步驟（3 ) 係具備有：（a )由以分別包括指定視聽者層之一個以上 分類的一個以上項目所形成的視聽者層特定用分類資料被 選擇，得到指定以廣告爲對象的視聽者層的一個以上分類 的第1資料、和顯示針對所選擇的前述分類而分配的前述 分類重要度愈大愈重要之重要度的係數値之資料，而與前 述廣告資料有關的前述第1資料和表示前述係數値的資料 之步驟、和（b )從前述視聽者層特定用分類資料所選擇 ’取得並記憶顯示指定前述視聽者所屬的視聽者層之分類 的第2資料之步驟、和（c )針對前述視聽者層特定用分 類資料的前述各個分類，求得顯示登錄在前述傳送端的視 聽者中之屬於前述分類的視聽者數量之資料，與前述分類 相關連並記憶之步驟、和（d )對每個視聽者，根據前述 第1資料所示的分類中，根據顯示針對與根據前述第2資 料所示的分類一致之分類而分配的前述係數値之資料，對 前述每個一致的分類，來決定顯示與廣告爲對象的視聽者 層和接收機之視聽者所屬的視聽者層之一致度的係數値之 步驟、和（e )對每個視聽者，分別將按前述步驟（d ) 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） 請先閲讀背面之注意事項再填寫本頁} .裝- 訂 經濟部智慧財產局員工消費合作社印製 -15- 536676 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明（13 ) 所求得的前述一致之每一分類符合前述一致度的係數，個 別應用於前述廣告受注目的總傳送次數，求得分別考慮到 有關前述分類之符合前述一致度的總傳送次數之步驟、和 (f )對每個視聽者，將按前述步驟（e )所求得的前述 總傳送次數除以屬於各別對應的前述分類之前述視聽者數 量，求得考慮到屬於各個前述分類之視聽者數的傳送次數 之步驟、和（g )每個視聽者根據在前述步驟（f )所求 得的前述傳送次數，來決定傳送給前述視聽者的前述接收 機之前述廣告資料作爲前述目標的傳送次數之步驟。 本發明係其上述廣告配送方法中之爲前述目標的傳送 次數是指對每個前述廣告資料的前述視聽者之前述接收機 的傳送次數上限所決定的傳送次數。 本發明乃乃針對從傳送端將被登錄在該傳送端分配給 每個視聽者的廣告資料，傳送給前述視聽者的接收機之廣 告配送方法，其特徵爲：前述傳送端具備有：（1 )取得 從區分複數時間帶的一天時間間帶中選出並指定廣告優先 傳送給前述接收機的至少一個時間帶之時間帶資料、和顯 示針對所選出的前述時間帶資料而分配之表示前述時間帶 之重要度愈大愈重要的重要度的係數値之資料，與前述廣 告資料有關的前述時間帶資料和顯示前述係數値的資料之 步驟、和（2 )判別現在時刻屬於何種時間帶之步驟、和 (3 )對每個視聽者讀出被分配至對應於在前述步驟（2 )所判別的前述時間帶之時間帶資料的前述係數値之步驟 、和（4 )對每個視聽者，根據在前述步驟（3 )所讀出 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閲讀背面之注意事項再填寫本頁) -16- 536676 A7 B7 _ 五、發明説明（14 ) (請先閲讀背面之注意事項再填寫本頁) 的前述係數値，來決定將前述分配的每個廣告資料傳送給 前述接收機的優先順位之步驟、和（5 )將傳送給前述視 聽者的前述接收機之前述廣告資料，從前述分配的廣告資 料中根據前述優先順位而選擇之步驟、和（6 )從分配至 前述視聽者的前述廣告資料，根據前述優先順位而選擇的 前述廣告資料，根據前述優先順位傳送給該視聽者的接收 機之步驟。 本發明乃針對上述述之廣告配送方法，更具備有：根 據對每個前述登錄的視聽者具有前述視聽者所屬的視聽者 層爲特徵的資料、和具有以前述廣告爲對象的視聽者層爲 特徵之資料的一致程度，從複數廣告的前述廣告資料中選 出傳送給前述視聽者的前述接收機之廣告資料，並分配給 則述視聽者之步驟。 經濟部智慧財產局員工消費合作社印製 本發明乃針對從傳送端將分配至被登錄在該傳送端的 每個視聽者之廣告資料傳送給前述視聽者的接收機之廣告 配送裝置’其特徵爲：則述傳送端具備有：（1 )取得並 記憶著前述登錄的各視聽者之具有以該視聽者所屬的視聽 者層爲特徵的資料之手段、和（2 )取得具有以前述廣告 資料爲對象的視聽者層爲特徵的資料並與前述廣告資料相 關而記憶之手段、和（3 )根據對每個前述登錄的各視聽 者以具有前述視聽者所屬的視聽者層爲特徵之前述資料、 和具有以分配至前述視聽者的各個前述廣告資料之前述廣 告資料爲對象的視聽者層爲特徵的前述資料之一致程度， 來決定傳送給各前述廣告資料的前述視聽者之前述接收機 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） 谨 -17- 536676 A7 B7 五、發明説明（15 ) 爲目標的傳送次數之手段。 • —·骛-- (請先閱讀背面之注意事項再填寫本頁) 本發明乃針對上述之廣告配送裝置中之前述傳送端， 於每個登錄的各視聽者，更具備有：（A )根據分配給前 述視聽者的各廣告資料之作爲前述目標的傳送次數來決定 各廣告資料的剩餘傳送次數之手段、和（B )決定表示前 述剩餘傳送次數愈多愈重要的係數値之手段、和（C )根 據前述係數的値來決定各個廣告資料傳送的優先順位之手 段、和（D )從前述分配的廣告資料中根據前述優先順位 選出傳送給前述視聽者之前述接收機的前述廣告資料之手 段、和（E )將從分配至前述視聽者的前述廣告資料根據 前述優先順位所選出的前述廣告資料，根據前述優先順位 傳送給該視聽者的接收機之手段。 經濟部智慧財產局員工消費合作社印製 本發明乃針對上述之廣告配送裝置中之前述傳送端， 於每個被登錄在前述傳送端的各視聽者，更具備有：（1 a)分別針對分配至前述視聽者的前述廣告資料而加以記 憶與表示該廣告資料之視聽期間的資料有關之手段、和（ 2 a )根據前述視聽期間來決定前述廣告資料的剩餘視聽 期間之手段、和（3 a )決定表示前述剩餘視聽期間愈短 愈重要的係數値之手段、和（4 a )更根據利用前述（3 a)的手段所決定的前述係數之値來決定傳送給前述所分 配的各個廣告資料之前述接收機的優先順位之手段。 本發明乃針對上述之廣告配送裝置中，其前述（3 ) 之手段係具備有：（a )取得分別包括指定視聽者層之一 個以上分類的一個以上項目所形成之視聽者層特定用分類 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -18- 536676 Μ Β7 五、發明説明（16 ) (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 資料被選出之表示以指定廣告爲對象的視聽者層的一個以 上分類之第1資料、和表示針對所選出的前述分類而分配 之前述分類重要度愈大愈重要的係數値之資料，並將前述 第1資料和表示前述係數的値之資料與前述廣告資料有關 的予以記憶之手段、和（b)取得並記憶表示從前述視聽 者層特定用分類資料被選出之指定前述視聽者所屬的視聽 者層之分類的第2資料之手段、和（C )分別針對前述視 聽者層特定用分類資料的前述分類求得表示被登錄在前述 傳送端的視聽者中之屬於前述分類的視聽者數之資料，具 有與前述分類有關而記憶之手段、和（d )根據每個視聽 者表示對於經前述第1資料所示分類中之與經前述第2資 料所示分類一致的分類而分配的前述係數値的資料，來決 定表示前述一致的每個分類以廣告爲對象的視聽者層和接 收機的視聽者所屬的視聽者層之一致程度的係數値之手段 、和（e )每個視聽者分別將表示以前述（d )的手段所 求得的前述一致之每個分類的前述一致程度的係數個別應 用於前述廣告受注目的總傳送次數，分別求得考慮到有關 前述分類的前述一致程度的總傳送次數之手段、和（f ) 每個視聽者以屬於各個對應的前述分類之前述視聽者數除 以在前述（e )的手段所求得的前述總傳送次數，求得考 慮到屬於各個前述分類之視聽者數的傳送次數之手段、和 (g )每個視聽者根據在前述（f )的手段所求得的前述 傳送次數，來決定給前述視聽者的前述接收機之前述廣告 資料之作爲前述目標的傳送次數之手段。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） -19- 536676 A7 B7 五、發明説明（17 ) 本發明乃於上述之廣告配送裝置中之作爲前述目標的 傳送次數係爲各個前述廣告資料分配給前述視聽者的前述 接收機之傳送次數上限而決定之傳送次數。 本發明乃針對從傳送端將分配至被登錄在該傳送端的 每個視聽者之廣告資料傳送給前述視聽者的接收機之廣告 配送裝置，於前述傳送端中具備有：（1)具有與前述廣 告資料有關予以記憶取得指定從區分複數時間帶之一曰期 、時間間帶中被選出的廣告優先傳送給前述接收機的至少 一個時間帶之時間帶資料、和表示針對所選出的前述時間 帶資料而分配之前述時間帶重要度愈大愈重要的係數値之 資料，並將前述時間帶資料與表示前述係數値的資料之手 段、和（2 )判別現在時刻屬於那一時間帶之手段、和（ 3 )每個視聽者讀出分配至對應在前述（2 )的手段所判 別的前述時間帶之時間帶資料的前述係數値之手段、和（ 4 )每個視聽者根據以前述（3 )的手段所讀出的前述係 數値來決定前述分配的各個廣告資料傳送給前述接收機的 優先順位之手段、和（5 )從前述分配的廣告資料中根據 前述優先順位而選出傳送給前述視聽者之前述接收機的前 述廣告資料之手段、和（6 )將從分配至前述視聽者的前 述廣告資料根據前述優先順位而選出的前述廣告資料，根 據前述優先順位傳送給該視聽者的接收機之手段。 本發明乃於上述之廣告配送裝置中，更具備有：每個 前述登錄的各視聽者根據具有前述視聽者所屬的視聽者層 爲特徵之資料、和具有以前述廣告爲對象的視聽者層爲特 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ---;---丨·--裝-- (請先閱讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 -20- 536676 A7 B7 五、發明説明（18 ) 徵之資料的一致程度，從複數廣告的前述廣告資料中選出 傳送給前述視聽者的前述接收機之廣告資料並分配給前述 視聽者之手段。 本發明乃針對記錄著於電腦實行將從傳送端將分配給 被登錄在該傳送端的每個視聽者之廣告資料傳送給前述視 聽者的接收機之順序的程式之記錄媒體，於前述傳送端記 錄著於電腦實行具備有：（Γ)取得前述登錄之各視聽者 中之具有該視聽者所屬的視聽者層爲特徵之資料的步驟、 和（2)與前述廣告資料有關而取得具有以前述廣告資料 爲對象的視聽者層爲特徵的資料之步驟、和（3 )每個前 述登錄的各視聽者根據具有以前述視聽者所屬的視聽者層 爲特徵之前述資料、和分配至前述視聽者的各個前述廣告 資料之具有以前述廣告資料爲對象的視聽者層爲特徵之前 述資料的一致程度，來決定各個前述廣告資料傳送給前述 視聽者的前述接收機作爲目標的傳送次數之步驟的順序。 本發明係電腦藉由記錄在上述之記錄媒體的程式來實 行之前述順序更具備有：每個被登錄在前述傳送端的各視 聽者，（A )根據分配在前述視聽者的各廣告資料之作爲 前述目標的傳送次數來決定各廣告資料的剩餘傳送次數之 步驟、和（B )決定表示前述剩餘傳送次數愈多愈重要的 係數値之步驟、和（C )根據前述係數値來決定各個廣告 資料的傳送優先順位之步驟、和（D )將傳送給前述視聽 者的前述接收機之前述廣告資料，從前述分配的廣告資料 中根據前述優先順位而選出之步驟、和（E )將從被分配 本紙張尺度適用中國國家標準（CNS ) A4規格（210X29?公釐） •裝-- (請先閱讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 -21 - 536676 A7 B7 五、發明説明（19 ) (請先閲讀背面之注意事項再填寫本頁) 在前述視聽者的前述廣告資料根據前述優先順位而選出的 前述廣告資料，根據前述優先順位傳送給該視聽者的接收 機之步驟。 本發明係電腦藉由記錄在上述之記錄媒體的程式來實 行之前述順序更具備有：每個被登錄在前述傳送端的各視 聽者’（1 a )針對分別被分配在前述視聽者的前述廣告 資料與表示該廣告資料之視聽期間的資料有關之步驟、和 (2 a )根據前述視聽期間來決定前述廣告資料的剩餘視 聽期間之步驟、和（3 a )決定表示前述剩餘視聽期間愈 短愈重要的係數値之步驟、和（4 a )更根據前述步驟（ 3 a )的前述係數値來決定前述被分配的各個廣告資料傳 送給前述接收機的優先順位之步驟。 經濟部智慧財產局員工消費合作社印製 本發明係電腦藉由記錄在上述之記錄媒體的程式來實 行之前述順序的前述步驟（3 )係具備有：（a )從以分 別包括指定指定視聽者層之一個以上分類的一個以上項目 所形成的視聽者層特定用分類資料被選出，取得指定以廣 告爲對象的視聽者層的一個以上分類的第1資料、和針對 所選擇的前述分類而分配之顯示表示前述分類重要度愈大 愈重要的重要度之係數値的資料並與前述廣告資料有關的 前述第1資料和顯示前述係數値的資料之步驟、和（b ) 取得並記憶表示指定從前述視聽者層特定用分類資料被選 出的前述視聽者所屬的視聽者層之分類的第2資料之步驟 、和（c )與前述分類有關並記憶分別針對前述視聽者層 特定用分類資料的前述分類而求得表示被登錄在前述傳送 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -22- 536676 A7 B7 五、發明説明如） 端的視聽者中之屬於前述分類的視聽者數的資料之步驟、 和（d )每個視聽者根據表示針對經前述第1資料所示的 分類中之與經前述第2資料所示的分類一致的分類而分配 的前述係數値之資料，對每個前述一致的分類來決定表示 以廣告爲對象的視聽者層和接收機之視聽者所屬的視聽者 層之一致程度的係數値之步驟、和（e )每個視聽者分別 將表示在前述步驟（d )所求得的前述一致之每個分類的 前述一致程度之係數個別應用於前述廣告受注目的總傳送 次數，而求得考量有關各個前述分類的前述一致程度的總 傳送次數之步驟、和（f )每個視聽者以屬於分別對應之 屬於前述分類的前述視聽者數除以在前述步驟（e )所求 得的前述總傳送次數，而求得考慮到屬於各個前述分類之 視聽者數的傳送次數之步驟、和（g )每個視聽者根據在 前述步驟（f )所求得的前述傳送次數，來決定傳送給前 述視聽者之前述接收機的前述廣告資料之作爲前述目標的 傳送次數之步驟。 本發明乃電腦藉由記錄在上述之記錄媒體的程式來實 行之前述順序中之前述步驟（3 )係具備有：作爲前述目 標的傳送次數係爲各個前述廣告資料傳送給前述視聽者的 前述接收機之作爲傳送次數上限而定之傳送次數。 本發明乃針對記錄著於電腦實行從傳送端將分配至被 登錄在該傳送端的每個視聽者之廣告資料傳送給前述視聽 者的接收機之順序的程式之記錄媒體，於前述傳送端中記 錄著於電腦實行具備有：（1)將從區分複數時間帶的一 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） (請先閱讀背面之注意事項再填寫本頁) 、τ 經濟部智慧財產局員工消費合作社印製 -23- 536676 Α7 Β7 五、發明説明幻） 天時間間帶中所選出的廣告，取得指定優先傳送給前述接 收機的至少一個時間帶之時間帶資料、和顯示針對所選出 的前述時間帶資料而分配之顯示前述時間帶之重要度愈大 愈重要的重要度的係數値之資料並與前述廣告資料有關的 前述時間帶資料和顯示前述係數値的資料之步驟、和（2 )判別現在時刻屬於那一時間帶之步驟、和（3 )每個視 聽者讀出分配至對應在前述步驟（2 )所判別的前述時間 帶之時間帶資料的前述係數値之步驟、和（4 )每個視聽 者根據在前述步驟（3)所讀出的前述係數値來決定前述 所分配的各個廣告資料傳送給前述接收機的優先順位之步 驟、和（5 )從前述分配的廣告資料中根據前述優先順位 而選出傳送給前述視聽者之前述接收機的前述廣告資料之 步驟、和（6 )將從分配至前述視聽者的前述廣告資料根 據前述優先順位而選出的前述廣告資料，根據前述優先順 位傳送給該視聽者的接收機之步驟的程式。 本發明乃電腦藉由記錄在上述之記錄媒體的程式來實 行之前述順序更具備有：每個前述登錄的各視聽者根據具 有前述視聽者所屬的視聽者層爲特徵之資料、和具有以前 述廣告爲對象的視聽者層爲特徵之資料的一致程度，將傳 送給前述視聽者的前述接收機的廣告資料，從複數廣告的 前述廣告資料中予以選出並分配至前述視聽者之步驟。 【用以實施發明之最佳形態】 於以下說明本發明之實施形態。 本紙張尺度適用中國國家標準（CNS ) A4規格（21〇Χ297公釐） ·I U---*丨·裝-- (請先閲讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 -24- 536676 A7 ___ B7_ 五、發明説明鉍） (請先閱讀背面之注意事項再填寫本頁) 先說明本發明之基本槪念。本發明係針對各個被加入 者登錄在傳送端的視聽者（視聽者的接收機）而個別事先 分配記憶在傳送的廣告，將所分配的廣告按照根據廣告主 所決定的必要要素之優先順位而傳送給各接收機並顯示之 ，藉此達到提高廣告效果。再者，針對各個視聽者而個別 事先分配記憶在傳送端的廣告時，對各個視聽者分別被記 憶在傳送端的全部廣告。又，對每個視聽者從記憶在傳送 端的全部廣告中，選擇並分配適合該視聽者的廣告。 經濟部智慧財產局員工消費合作社印製 針對各個視聽者而分配的廣告之顯示優先順位，即從 記憶在傳送端的廣告之該傳送端決定傳送給視聽者的接收 機之優先順位的要素，例如（1 )各廣告的視聽期間（顯 示期間）、（2 )各廣告受注目的再生次數，即總再生次 數（總顯示次數），即對接收機的總傳送次數、（3 )各 廣告爲對象的視聽者層和各接收機之視聽者所屬的視聽者 層之一致度、（4 )廣告主所指定的優先再生時間（優先 顯示時間），即對接收機的優先傳送時間、（5 )分配各 廣告的接收機之預定再生順序（預定顯示順序），即對接 收機的預定傳送順序、（6 )各廣告欲達成的總顯示次數 ，分配各個廣告的各接收機所必要的顯示次數，即各廣告 欲達成的總傳送次數，分配各個廣告的各接收機所必要的 廣告傳送次數、（7 )各廣告本身所屬的種類，即針對廣 告屬性之接收機方面的視聽者嗜好程度。分別將該些要素 變換爲顯示重要的値，對於重要値合計爲大的廣告而顯示 的方面，獲得高的優先順位。進而決定廣告優先順位的要 本紙張尺度適用中國國家標準（CNS ) A4規格（2ί〇Χ297公菱) ~ -25- 536676 A7 _____ B7 五、發明説明会3 ) 素有（8 )利用插入指示特定廣告而傳送給接收機並顯示 之插入命令（廣告指定命令）。 第1圖係以表格形式來顯示從傳送端將廣告傳送給接 收機（配送）並顯示時的廣告配送優先順位，即廣告顯示 優先順位的決定方法及適合各視聽者的廣告選擇方法槪念 之圖’表不以優先順位之決定方法及廣告之選擇方法所用 之基本資料。 第1圖所不的資料是指針對被記憶在傳送端的廣告之 資料。此例係在傳送端記憶有關7條廣告C Μ 1、C Μ 2 、CM3、CM4、CM5、CM6、CM7 之資料。 第1圖上段的表格係表示欲決定各廣告c Μ 1、 CM2、CM3、CM4、CM5、CM6、CM7 的傳 送優先順位（從傳送端將廣告傳送給接收機時的傳送優先 順位）之計算要素名、和針對計算要素之控制係數名、和 針對各廣告而適用之控制係數的値、和適用控制係數之控 制變1，下段的表格係與上段的表格有所關連，於每個廣 告顯示表示針對各廣告的某視聽者之一致程度的一致度値 之表格。 計算要素係包括顯示期間、視聽者層特定用分類、預 定傳送順序、總顯示次數（對應總傳送次數）、優先傳送 時間、視聽者嗜好和廣告屬性。 計算要素的顯示期間係指與上述（1 )之視聽期間相 關連的要素。第1圖中之顯示期間要素係表示各廣告的所 有顯示期間（由廣告登錄日期至接收機的廣告顯示之截止 本紙張尺度適用中國國家標準（CNS ) Α4規格（2iOx297公釐） — -26 - (請先閲讀背面之注意事項再填寫本頁) 裝· 訂 經濟部智慧財產局員工消費合作社印製 536676 A7 B7 五、發明説明如） (請先閲讀背面之注意事項再填寫本頁) 日期的期間）的控制係數T t、和表示各廣告的剩餘顯示 期間的控制係數T r而示之。控制係數T r係與經過的時 間一起變化。 此例係以日數來表示所有的顯示期間T t及剩餘顯示 期間T r，每經過1日，控制係數T r的値減少一個。例 如C Μ 1的所有顯示期間爲6 0日，剩餘顯示期間爲1 2 曰。 經濟部智慧財產局員工消費合作社印製 計算要素的視聽者層特定用分類係指求取上述（3 ) 之一致度時的基礎之要素，又分別對每個視聽者，從記憶 在傳送端的所有廣告中，選出適合該視聽者的廣告並分配 的構成中，針對各視聽者選擇適合廣告時所用的要素。視 聽者層特定用分類係爲了指定廣告主爲廣告對象的視聽者 層，廣告主於傳送端輸入委託廣告時的資料。指定視聽者 層的資訊例如被大分類爲地區、性別、年齡等複數項目， 各項目被小分類爲複數類（種類）。例如項目即大分類爲 「性別」的情況是被小分類爲「男性」的種類和「女性」 的種類。廣告主爲了指定廣告對象的視聽者層，而針對視 聽者層特定用分類的各種類來分配表示重要的値。重要値 是以控制係數C p Q示之，針對所重視的種類分配大的値 。廣告主所分配的値爲固定値不會變化。該重要値僅反映 各視聽者所屬的部分。 計算要素的預定傳送順序是指對應上述（5 )的預定 傳送順序之要素。預定傳送順序要素是針對視聽者（接收 機）而分配的各廣告之預定由傳送端傳送給接收機的順序 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X297公釐） -27- 536676 A7 B7 五、發明説明如） (請先閲讀背面之注意事項再填寫本頁) ，即以接收機所預定的顯示順序爲基準而被計算出的重要 値，以控制係數J η而示之。第1圖係針對所有的廣告爲 初期値來分配最低値（此例爲1 〇 〇 〇 )。控制係數j η 之値在廣告分配給視聽者時爲最低値，之後每個視聽者以 對應於廣告給視聽者之接收機的傳送状況而被個別變更。 控制係數J η係預定傳送順序爲愈上位愈大的値。 計算要素的總顯示次數係爲上述（2 )的總再生次數 (總顯示次數），即對應總傳送次數的要素。該要素係爲 欲達成上述（6 )的各廣告之總傳送次數，分配到各廣告 的各接收機所需要的顯示次數（目標平均顯示次數、目標 顯示次數），即欲達成各廣告之總傳送次數所需要的，求 取各廣告分配給各接收機的傳送次數（目標平均傳送次數 、目標傳送次數）之際的基礎之値。總顯示次數係以控制 係數Κ Τ示之。到達總顯示次數的剩餘顯示次數，即刪除 不顯示到達總傳送次數的剩餘傳送次數爲〇的廣告。 經濟部智慧財產局員工消費合作社印製 一致度値（C Τ )係表示以廣告對象的視聽者層、和 視聽者本身所屬的視聽者層之一致程度。各視聽者是從視 聽者層特定用分類資料選出表示視聽者本身所屬的視聽者 層之種類作爲個人資料登錄於傳送端。欲分配針對表示個 人資料之種類的各廣告主之控制係數c p Q的合計是表示 上述（3 )之一致度的値。第1圖之下段的表格係表示登 錄於傳送端的某視聽者爲屬於視聽者層特定用分類之種類 C a 1、C b 1、C c 1、C d 3時的一致度値。控制係 數C T係一致程度愈高愈大。 本i氏張尺度適用中國國家標準（CNS ) M規格（2淑297公菱） -~~ -28- 536676 A7 _ B7 五、發明説明如） 又’該一致度是用於針對各視聽者而選擇分配的廣告 〇 (請先閲讀背面之注意事項再填寫本頁) 計算要素的優先傳送時間係爲對應上述（4 )的優先 ί專送時間之要素。優先傳送時間要素之値，即優先傳送時 胃値（Η X )係爲在廣告主所指定的時間帶優先將廣告傳 送給接收機並顯示爲目的之要素，因時間帶而反映的數値 會變。即現在時刻與廣告主所指定的時間帶爲一致時，對 該時間帶之値很有效。 計算要素之視聽者嗜好係爲對應上述（7 )之視聽者 嗜好的要素。廣告屬性（第i圖之例爲F 1〜F 4 )係表 示廣告等屬於那一種類。廣告屬性分爲例如車、食品、電 热產品等種類。 經濟部智慧財產局員工消費合作社印製 第1圖係針對所有的廣告來分配基準値（此例爲5 0 )作爲視聽者嗜好（F X )之初期値。此數値係於廣告分 配給視聽者後，根據因該視聽者關心/不關心（好/不好 )的投票，對每一種類增減每次一定的數値。例如分配給 某視聽者的廣告中，最好的廣告，即關心的廣告爲車廣告 時，屬於針對該視聽者而分配的廣告中之車種類的廣告之 値F X全部僅升高至一定値，優先度高於屬於其他種類的 廣告。此時，屬於車種類之廣告就很容易傳送給接收機。 又，不好時，即不關心時，優先度低，不易傳送給接收機 〇 第2圖係以表格形式來表示針對登錄在傳送端的一人 視聽者之本發明的廣告傳送優先順位之決定方法之槪念圖 本紙張尺度適用中國國家標準（CNS ) A4規格（210 X 297公釐） -29- 536676 A7 B7 五、發明説明（27 ) 〇 第2圖係表示從記憶在傳送端的所有廣告中，選出並 分配適合該視聽者的廣告之構成狀況之案例。 該視聽者係與第1圖下段表格所示之案例同樣地屬於 視聽者層特定用分類之種類C a 1、C b 1、C c 1、 C d 3。在傳送端針對視聽者來計算一致度値c T (參照 第1圖之下段表格），且判斷一致度値C Τ爲大於所定値 的廣告，例如對視聽者而言僅適合一致度値C Τ爲大於0 的廣告（第1圖之CM1〜CM6 )之廣告，將該些廣告 分配給視聽者。一致度値C Τ爲〇的廣告（第1圖之 C Μ 7 )則判斷爲不適合視聽者的廣告，不予分配。再者 ’該選擇結果當作廣告C Μ 7，不對該視聽者顯示。再者 ’分別將記憶在傳送端的所有廣告分配給視聽者的構成狀 況是不管一致度値CT，全部的廣告CM1〜CM7都分 配給該視聽者。 第2圖的上段表格係表示決定針對該視聽者而分配的 各廣告CM1、CM2、CM3、CM4、CM5、 C Μ 6傳送給視聽者之接收機的優先順位之計算要素名、 和針對g十算要素之控制係數名、和針對各廣告而適用的控 制係數之値、和適用於控制係數之控制變數，下段的表格 係與上段表格有關，於每個廣告表示針對各廣告表示視聽 者之一致程度的一致度値C t '和針對各廣告的優先順位 之決定要素的値S u m、和優先順位N之表格。又，該第 2圖的表格係爲對應以下所說明的個人計算表之表格，在 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -裝-- (請先閲讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 -30- 536676 Α7 Β7 五、發明説明泛8 ) 傳送端所製作、記憶。 計算要素係包括顯示期間、視聽者層特定用分類、預 $傳送順序、平均傳送次數、優先傳送時間和視聽者的嗜 好（廣告屬性）。 計算要素的顯示期間係爲對應上述（1 )的視聽期間 t要素。顯示期間要素係爲根據第1圖所示的顯示期間要 素（T t、T r )之値而計算的重要値，以控制係數T X 示之。控制係數T X係與經過時間一起變化，剩餘顯示期 間愈短愈大的値。 計算要素的視聽者層特定用分類係與第1圖之視聽者 層特定用分類同樣地求得上述（3 )之一致度時的基礎之 要素。第2圖的視聽者層特定用分類要素係從第1圖的視 聽者層特定用分類要素（C p q )僅抽出對應該視聽者所 屬的種類之種類資料並予拷貝。該視聽者係屬於種類 Cal、Cbl、Ccl、Cd3，而從第1圖的資料抽 出種類Cal、Cbl、Ccl、Cd3的資料。 計算要素的預定傳送順序係爲對應上述（5 )的預定 傳送順序之要素。預定傳送順序要素係爲每個視聽者預定 傳送給分配至視聽者的各廣告之該視聽者的接收機之順序 即根據在接收機的預定顯示順序而計算之重要値，以控制 係數J η示之。控制係數J n係變更廣告從傳送端傳送至 接收機。控制係數J η係預定傳送順序愈上位愈大的値。 針對視聽者分配新的廣告時’針對其廣告的控制係數j η 之値係爲以第1圖之預定傳送順序要素而分配之値（最低 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X297公釐） (請先閲讀背面之注意事 裝！ :寫本頁) 經濟部智慧財產局員工消費合作社印製 -31 - 536676 A7 B7 五、發明説明鉍） 値），針對已分配至該視聽者的其他所有廣告之控制係數 J η的値，僅分別增加爲所定値。 計算要素之目標平均傳送次數係爲對應上述（6)之 傳送次數的要素。目標平均傳送次數要素係爲根據到達目 標平均傳送次數的剩餘傳送次數而計算之重要値，以控制 係數K a ( K a係於剩餘傳送次數適用係數之値）示之。 目標平均傳送次數的値係將廣告受注目的總傳送次數（第 1圖 示 總顯示次數要素K T )除以登錄在傳送端之所 有視聽者（所有接收機）中之其廣告被分配的接收機之數 量所求得的値（最低傳送次數）乘以係數藉此求得的。針 對各廣告而求得的目標平均傳送次數之値（初期値），目 對於其廣告所分配的接收機而言爲相同的。針對某接收機 (某視聽者）的剩餘傳送次數係藉由廣告傳送一次給該接 收機，目標平均傳送次數即減1而得的。控制係數K a係 當剩餘傳送次數爲0時，即爲0。 該目標平均傳送次數始終爲表示目標値，剩餘傳送次 數爲0時，即達成對應的接收機之爲目標的顯示次數。但 該實施形態係有針對目標平均傳送次數的剩餘傳送次數爲 0的廣告，也傳送至該接收機的場合。因此，也有剩餘傳 送次數小於0 (負値）的場合。例如根據複數計算要素來 決定廣告之傳送優先順位的場合下，有關某廣告，剩餘傳 送次數爲0，其他計算要素之値大的場合下，其廣告的優 先順位高，也會被傳送。又，對傳送端輸入最優先傳送該 廣告的廣告指定命令（參照F )之場合下，該廣告也會被 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） (請先閱讀背面之注意事項再填寫本頁} -裝- 、可 經濟部智慧財產局員工消費合作社印製 -32- 536676 Α7 Β7 五、發明説明（3〇 ) 傳送。一次完成此種傳送，藉此該廣告的剩餘傳送次數爲 一 1 〇 (請先閲讀背面之注意事項再填寫本頁) 別的構成也可構成不傳送剩餘傳送次數爲〇的廣告。 再者，留意到該目標平均傳送次數和目標傳送次數（第2 實施形態）是不同的。 一致度値（C t )係與第1圖之一致度値（c T )相 同，表示以廣告爲對象的視聽者層、和視聽者本身所屬的 視聽者層之一致程度。但第2圖中的控制係數C t係因控 制變數適用命令而變化。例如控制係數C p q ( C a X、 Cbx、C c X、Cdx)乘以控制變數Xn (X2〜 X 5 )時，控制變數X η爲1以外的値時，控制係數 C P q的値會變，一致度値C t的値也會變。一致程度愈 高控制係數c t愈大。 經濟部智慧財產局員工消費合作社印製 計算要素的優先傳送時間係爲對應上述（4 )的優先 傳送時間之要素，拷貝第1圖的優先傳送時間要素資料。 優先傳送時間要素的値即優先傳送時間値（Η X )係在廣 告主指定的時間帶將廣告優先傳送給接收機並顯示爲目的 之要素，因時間帶而反映的數値會變。 計算要素之視聽者的嗜好係與第1圖之視聽者的嗜好 相同，爲對應上述（7 )的視聽者嗜好之要素，對應第1 圖的視聽者嗜好。廣告屬性（F X )係表示廣告屬於那一 種類。廣告屬性例如分爲車子、食品、電氣產品等種類， 針對分別屬性附上重要度而示之。該F X的初期値係爲以 第1圖的視聽者嗜好要素分配之基準値（此例爲5 0 )。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） -33 - 536676 Α7 Β7 五、發明説明（31 ) F X的値係根據視聽者輸入進行關心/不關心的投票，每 一種類增減一定的數値。 (請先閲讀背面之注意事項再填寫本頁) 因控制變數適用命令所適用的控制變數X η (第2圖 爲X 1〜X 9 )係決定各個控制係數（Τ X、C p Q、 J η、Ka、Hx、Fx)的重要度，在傳送端根據來自 接收機的經歷（廣告顯示狀況等經歷）的回授之有關儲存 在傳送端的經歷之資訊、營業資訊等，決定那一控制係數 應優先之係數。所有控制係數T X、C p q、J η、K a 、Hx、Fx乘以每個係數設定的Χη(Χ1〜X9)， 藉此決定那個控制係數爲重要的。該控制變數的應用是在 所有的控制係數總和之前階段即計算以下說明的決定要素 (S u m )前執行。例如顯示最後期限急迫之際，次數及 /或期限値即控制係數T X及/或K a乘以大値，其他控 制係數乘以小値，藉此增加次數及期限的優先度。 決定要素（S um)係表75控制變數X η所適用的控 制係數Τ X、J n、K a、Η X、F X之値和C t之値的 合§十（即 Tx 、Jn'、Ka>、Hx'、Fx>、 經濟部智慧財產局員工消費合作社印製 、Cbx>、、Cdx—之値的合計） 。該合計値係綜合表示各廣告重要度之値，根據該値決定 最後的優先順位。控制係數T X是依時間而變化，控制係 數K a及J η是依廣告的傳送而變化，控制係數η x是依 時刻而變化，控制係數F X係因視聽者投票而變化的變數 。進而所有的控制係數適用控制變數（X η )，控制係數 之値則依控制變數之値而變化。因而控制係數的合計値（ 本紙張尺度適用巾顏家縣（CNS ) Α4規格（21GX297公董) ' -34- 536676 A7 B7 五、發明説明（32 ) s u m )也是依時間、廣告的傳送、時刻、視聽者的投票 、控制變數而變化。 優先順位（N )係由決定要素（S u m )値大的依序 分配上位編號，此即爲最得的優先順位。傳送端是按照該 優先順位將所記憶的廣告配送至接收機，接收機則按照接 收廣告的接收順序予以顯示。 其次根據圖面說明本發明之一實施形態。 第3圖係表示控制裝備在傳送端的本發明之廣告傳送 (配送）的裝置構成。廣告配送裝置1係具備有顧客管理 部2、廣告管理部3、廣告資料保管部4、命令部5、計 算部6、經歷部7、接收部8、及傳送部9。 顧客管理部2係從視聽者接收個人資料（作爲加入者 而登錄的資料），針對該視聽者而獲得個人I D，有關該 個人I D與個人資料而予記憶。各視聽者的個人資料係用 於選擇適合各視聽者的廣告。 廣告管理部3係接收表示廣告本身的廣告資料（晝像 資料、聲音資料、文字資料等）、和附加在廣告的資料（ 附加資料於第1圖所示之顯示期間、視聽者層特定用分類 、總顯示次數、優先傳送時間帶、廣告屬性的資料），針 對該廣告而獲得廣告I D，有關該廣告I D和附加資料而 記憶在廣告管理部3的記憶部（圖未表示），將廣告資料 傳送給廣告資料保管部4。又，被記憶在廣告管理部3的 各廣告之附加資料係用於針對各視聽者選擇廣告（選擇適 合每一視聽者的廣告而分配的構成場合）、和計算廣告的 ^紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ' -35- ---^-----衣-- (請先閲讀背面之注意事項再填寫本頁) 訂 d 經濟部智慧財產局員工消費合作社印製 536676 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明色3 ) 配送優先順位。又，廣告管理部3係從經歷部7接收經歷 資訊’根據儲存在該經歷資訊和廣告管理部3的資訊來決 定用於計算廣告的優先順位之控制變數。又，廣告管理部 3係受理來自外部的命令。 廣告資料保管部4係記憶著由廣告管理部3所送的廣 告I D及廣告資料。又，廣告資料保管部4係回應指示來 自計算部6的廣告傳送之信號（包括廣告I D和個人I D )’並搜尋所指示的廣告資料而輸出至傳送部9。 命令部5係根據由廣告管理部3所輸入的資料，製作 針對計算部6而指示變更控制變數的値之命令、針對廣告 資料保管部4、計算部6、經歷部7而指示刪除資料之命 令、針對計算部6而指定應最優先配送的廣告之命令等。 計算部6係針對各視聽者個別製作個人計算表。個人 計算表係分別選擇適合每一視聽者的廣告並分配之構成的 場合，包括第2圖所示的資料。即1個個人計算表係包括 表示作爲適合一人的視聽者而選擇分配的廣告之廣告ID (表示C Μ 1〜C Μ 6之I D )、和根據各廣告的附加資 料之優先順位計算用的控制係數（Τ X、C P q、J η、 K a、Η X、F X )之値、和適用於各控制係數的控制變 數（X η )之値、和表示根據控制係數所計算的各廣告重 要度之値（S u m )、和表示優先順位之値（ν )的資料 。計算部6係接收到來自接收機的廣告顯示要求信號的話 ’按表示對應該接收機的個人計算表之優先順位的順序， 將針對該接收機而輸出廣告資料的信號傳送至廣告資料保 (請先閲讀背面之注意事項再填寫本頁) 裝· 訂 •1% 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -36- 536676 A7 _________ B7 五、發明説明（34 ) 管部4。 (請先閲讀背面之注意事項再填寫本頁) 經歷部7係從視聽者的接收機接收有關在接收機所|頁 示的廣告之資料，以該資料爲基準，製作針對各廣告的經 歷資料。又，經歷部7係從廣告資料保管部4接收有關所 配送的廣告之資料，以該資料爲基準，有別於上述經歷資 料’製作針對各廣告的經歷資料。 接收部8係從接收機接收個人資料、廣告顯示要求信 號、有關廣告顯示之資料等，分別將資料適當的傳送至處 理手段（顧客管理部2、計算部6、經歷部7 )。 傳送部9係從廣告資料保管部4接收廣告I D、廣告 資料、表示其廣告資料之配送目的地的接收機之資料（該 接收機之視聽者的個人I D )，將該些傳送至配送目的地 的接收機。 第4圖係表示從本發明之廣告配送裝置配送廣告之接 收端的裝置即接收機的構成。 經濟部智慧財產局員工消費合作社印製 接收機2 0係具備控制部2 1，於控制部2 1連接記 憶部2 2、輸入部2 3、計時部2 4、傳送部2 5、接收 部2 6、輸出部2 7。 控制部2 1係執行有關接收機2 0之全體的控制、廣 告顯示的控制、有關各廣告的顯示狀況之經歷資料管理等 的處理。 接收機2 0係從傳送端以接收部2 5來接收播送資料 '廣告資料及附加在該廣告資料之資料。播送資料是指介 於C S ' B S、地上波、電纜等有線或無線傳送給作爲加 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -37- 536676 Α7 Β7 五、發明説明（35 ) (請先閲讀背面之注意事項再填寫本頁) 入者的視聽者之接收機的節目資料、或介於網際網路等之 通信區域網路而針對作爲加入者而登錄的使用者所供給的 目錄等。 控制部2 1係處理以接收部2 6所接收的資料，從輸 出部2 7予以輸出。輸出部2 7係指輸出畫像、聲音、文 字等資訊的裝置，具備有畫像顯示裝置和聲音輸出裝置等 。又’控制部2 2係將有關輸出部2 7所再生的廣告之資 料暫時記憶在記憶部2 2，將該些資料以所定時間點而予 讀出，從傳送部2 5傳送至傳送端。 經濟部智慧財產局員工消費合作社印製 其次’參照第5圖〜第1 7圖說明第1廣告配送裝置 之動作的實施形態。該實施形態係表示視聽者本身爲視聽 者層特定用分類資料（參照第1圖之視聽者層特定用分類 )的各分類所選擇之屬於該視聽者的種類之資料、根據廣 告主指定以廣告爲對象的視聽者層，針對視聽者層特定用 分類資料的各分類之各種類而分配之表示重要度的値，來 決定是否將廣告分配給視聽者。又，該實施形態係作爲廣 告傳送的優先順位之計算要素而應用第2圖所示之顯示期 間（控制係數T X )、視聽者層特定用分類（控制係數 C p Q )、預定傳送順序（控制係數j n )、目標平均傳 送次數（控制係數K a )、優先傳送時間（控制係數η X )和視聽者的嗜好（廣告屬性）（F X )。 第5圖係表示在傳送端即廣告配送裝置1的視聽者登 錄步驟。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X297公釐） -38 - 536676 A7 B7 五、發明説明（36 ) A .在廣告配送裝置1的視聽者登錄步驟 (請先閲讀背面之注意事項再填寫本頁) A 1 .於步驟1中，接收機2 0的視聽者係爲將作爲 加入者而登錄時將具有視聽者本身的個人資料即住址、姓 名等之資料及視聽者本身所屬的視聽者層爲特徵之資料， 例如記載於傳送端所準備而供給至視聽者的問卷用紙或印 有記號、符號的紙等並傳送至傳送端。 有關包括個人資料之具有視聽者本身所屬的視聽者層 爲特徵之資料，例如從記載於傳送端所準備的問卷用紙或 印有記號、符號的紙等之視聽者層特定用分類資料（參照 第1圖之視聽者層特定用分類）所示的複數種類予以選出 〇 再者，將個人資料傳送至傳送端的方法爲任意的，例 如有記入紙中，以傳真或郵寄等予以傳送之方法、記錄在 磁片或光碟片等之記錄媒體而以郵寄等予以傳送之方法、 打電話等以口頭傳送之方法等。 傳送端係從視聽者接收到個人資料的話，將該個人資 料從顧客登錄輸入部輸入至顧客管理部2。 經濟部智慧財產局員工消費合作社印製 於步驟2中，廣告配送裝置1的顧客管理部2係製作 針對視聽者的個人I D。顧客管理部2係記憶與個人資料 有關的該個人I D。該個人I D必須記憶在視聽者的接收 機2 0 ’以適當的手段傳送給視聽者（例如郵寄記載著個 人I D的用紙），經視聽者從接收機2 0的輸入部2 3記 憶至記憶部2 2。 又’針對具備接收並插入輸入手段及軟體而實行之機 本紙張尺度適用中國國家標準（CNS ) A4規格（210 X 297公釐） -39 - 536676 A7 B7 五、發明説明（37 ) (請先閲讀背面之注意事項再填寫本頁) 能的接收機2 0而從廣告配送裝置1的傳送部9將輸入個 人資料的軟體傳送至接收機2 0的接收部2 6並記憶至記 憶部2 2，利用控制部2 1實行該軟體，令視聽者從接收 機2 0的輸入部2 3輸入個人資料，將其輸入的個人資料 從接收機2 0的傳送部2 5傳送至廣告配送裝置1的接收 部8，直接記憶至顧客管理部2亦可。又，也針對在顧客 管理部2所製作的個人I D，從廣告配送裝置1直接傳送 至視聽者的接收機2 0，以接收機2 0自動記憶至記憶部 2 2亦可。 經濟部智慧財產局員工消費合作社印製 視聽者層特定用分類資料被大分類爲複數項目，各項 目被小分類爲複數分類。以下將該小分類稱爲種類。參照 第1圖之舉例的話，視聽者層特定用分類資料係分爲4分 類（項目），大分類爲地區（C a X )、性別（c b X ) 、年齡（Ccx)、興趣（Cdx)。進而分類（項目） C a X係爲m個種類，被小分類爲地區A ( C a 1 )至地 區m ( C a m )，分類C b x係爲2個種類，被小分類爲 男性（C b 1 )及女性（C b 2 )，分類C c X係爲5個 種類，被小分類爲1 9歲以下（C c 1 )至6 5歲以上（ C c 5 )，分類C d X係爲3個種類，被小分類爲興趣A (C d 1 )至興趣C ( C d 3 )。於該實施形態中，例如 接收機2 0的視聽者爲住於地區A、男性、1 9歲以下、 具興趣C之場合下，視聽者係選擇種類Ca 1、Cb 1、 Cc 1、Cd3。表示該選擇的種類Ca 1、Cb 1、 C c 1、C d 3之資料被記憶在顧客管理部2的記憶部。 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） '" -40- 536676 A7 B7 五、發明説明（38 ) 又’該個人資料更可包括表示該視聽者所訂契約的付 費播送頻道編號（播送公司名）之資料，或其他資料（例 如顯示電話編號、信用卡編號、工作單位名稱等資料）。 又，例如年齡層、性別、興趣等不同的複數個視聽者 (例如家族）使用1台接收機時，一人視聽者具複數興趣 時’爲反映出其全部的特徵，必須各別針對大分類指定複 數種。因而構成接收機2 0的視聽者可於一分類中選擇複 數個種類，或者可針對1台接收機而各別登錄複數個視聽 者。在1台接收機各別登錄複數個視聽者時，例如接收機 設置一用來識別各視聽者的選擇按鈕，各視聽者使用接收 機時’按下識別該視聽者的選擇按鈕，對廣告配送裝置1 傳送識別視聽者的信號。又，爲了識別視聽者，在接收機 設置一 I D卡讀取裝置等之識別裝置，可於視聽者使用接 收機時，利用識別裝置讀取視聽者的I D卡。 廣告配送裝置1的顧客管理部2係記憶著進行上述步 驟的程式。 第6圖係表示傳送端即廣告配送裝置1方面之分析視 聽者個人資料的步驟。 B _在傳送端的視聽者個人資料分析步驟 B 1 ·於步驟1中，廣告配送裝置1的顧客管理部2 是根據被記憶在該顧客管理部2的所有個人資料，求得屬 於所登錄之所有視聽者方面的視聽者層特定用分類之各分 類的各種類（C a 1〜C d 3 )之視聽者數（S a 1〜 本紙張又度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閲讀背面之注意事項再填寫本頁) ί裝· 、11 經濟部智慧財產局員工消費合作社印製 -41 536676 A7 B7 五、發明説明（39 ) S d 3 )。再者，s a 1是指屬於種類C a 1的視聽者數 ’ S a 2是指屬於種類C a 2的視聽者數，以下同樣地針 對表示種類的符號和表示視聽者數的符號中，附上與右側 文字2相同的有關符號。 從屬於各種類的視聽者數了解廣告對象的視聽者人數 即市場大小。市場大小是決定廣告顯示次數（傳送次數） 和期間等槪略時的標準。還可推測廣告效果即觀看廣告的 人數’可在廣告圖框販賣時利用該資料用。而取代屬於各 種類的視聽者數也可計算接收機數量。 更可調查收聽播送中的各頻道（Ch1〜Chn)之 視聽者，或屬於儲存在網際網路中的各電腦網站之使用者 的每一頻道或每一電腦網站之各種類的人數。即有關各頻 道和各電腦網站，調查那一視聽者屬於那一分類的‘那一種 類。例如頻道1的視聽者中，屬於分類c a X之種類C a 1的視聽者爲何人、C a 2爲何人、C a 3爲何人、 、Cd2爲何人、Cd3爲何人、頻道2的視聽者中， 屬於分類C a X之種類C a 1的視聽者爲何人........ 頻道3的視聽者中，屬於分類C a X之種類C a 1的視聽 者爲何人........之資料，藉此製作更詳細的資料。 此種資料例如求得播送時屬於所有視聽者的各種類之 視聽者數、和各頻道的視聽率，乘以該些藉此做一槪估。 又，別的方法則可藉由回授從各接收機顯示所看見的頻道 之資訊、顯示所存取的收件人的姓名地址之資訊’得到更 正確的結果。 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） IJ,————裝—丨 (請先閲讀背面之注意事項再填寫本頁) 訂 d 經濟部智慧財產局員工消費合作社印製 -42- 536676 Α7 Β7 經濟部智慧財產局員工消費合作社印製 五、發明説明（4〇 ) 顯示屬於記憶在顧客管理部2的各種類之視聽者（接 收機）數的資料是使用於後述的第2實施形態之目標傳送 次數（控制係數K u )的計算。 廣告配送裝置1的顧客管理部2則記憶著用來進行上 述步驟的程式。 第7圖係表示傳送端即有關在廣告配送裝置1的廣告 資料之準備步驟。 C _有關在傳送端的廣告資料之準備步驟 C 1 .於步驟1中，廣告配送裝置1係由廣告委託者 (廣告主）收取廣告的廣告資料、廣告的顯示期間資料、 廣告的總顯示次數資料（對應總傳送次數資料）、具有以 廣告爲對象的視聽者層之特徵的資料（視聽者層特定用分 類資料）、表示優先傳送廣告的時間帶之資料（優先傳送 時間資料）、表示廣告領域的資料（廣告屬性資料）、及 表示廣告長度（時間）的資料（廣告長資料）從廣告登錄 輸入部輸入至廣告管理部3並予記憶。 廣告資料係爲表示廣告畫像、聲音、文字等的資料。 顯示期間資料係爲該廣告顯示期間例如表示在接收機所顯 示的啓始日及最後一日的提出日期、顯示期間的天數等資 料。廣告的總顯示次數資料係爲表示受注目的顯示次數之 資料’對應於從傳送端傳送給接收機的總傳送次數資料。 視聽者層特定用分類資料係爲指定以廣告爲對象的視聽者 層之資料（第1圖的視聽者層特定用分類）。優先傳送時 I紙張尺度適用中國國家標準（CNS ) A4規格(1Τ〇χ 297公羡) (請先閱讀背面之注意事項再填寫本頁) 4 項再填· 裝· 訂 -43- 536676 A7 B7 五、發明説明⑷） 間貪料係爲表示優先傳送該廣告的時間帶（時刻）之資料 。廣告屬性資料係爲表示屬於以廣告做宣傳的商品領域（ (請先閱讀背面之注意事項再填寫本頁) 廣告屬性）之資料，廣告屬性例如分類爲車子、保險、食 料品等。 廣告主爲指定以廣告爲對象的視聽者層，事先針對視 聽者層特定用分類資料的各分類之各種類分配表示重要度 的値。 廣告主例如從表示記載於供給至傳送端所準備的廣告 主之問卷用紙和印有記號、符號的紙等之用紙的視聽者層 特定用分類資料的複數種類，選出表示以廣告爲對象的視 聽者層之種類並予記入。其次決定表示屬於所選擇之種類 的視聽者重視那一個的値（表示重要度之値）而予記入。 其次記入上述用紙，與廣告資料有關之表示以廣告爲對象 的視聽者層之種類、和表示針對種類而分配之重要度的値 之資料，從廣告配送裝置1的廣告登錄輸入部輸入至廣告 管理部3並予記憶。 經濟部智慧財產局員工消費合作社印製 又於廣告配送裝置1中，設有鍵盤等之輸入裝置及顯 示裝置，且從視聽者層特定用分類資料選出種類並下載分 配表示重要度的値之軟體，在廣告配送裝置1的顯示裝置 顯示視聽者層特定用分類資料，用輸入裝置來選擇種類， 決定値，予以輸入亦可。 第1圖之案例中，視聽者層特定用分類資料的爲4個 項目（分類），大分類爲Cax、Cbx、Ccx、 C d X，各分類被小分類爲複數分類（種類）（C a 1〜 本紙張尺度適用中國國家標準（CNS ) A4規格（210'乂297公釐） -44- 536676 A7 B7 五、發明説明（42 )536676 A7 ____B7 V. Description of the invention $) (Please read the precautions on the back before filling this page) For each advertisement being transmitted, calculate the priority of each advertisement delivery, and use the advertisement with the highest priority to send the advertisement in order. Method, there is a possibility that the same advertisement is continuously transmitted to the receiver. However, if the advertisements are often transmitted in the same order, or if the same advertisement is continuously transmitted and displayed to the receiver, it will not cause the viewers' attention. That is, when considering the effect and efficiency of advertisements, it is better not to send advertisements to receivers in the same order often, or to continuously transmit and display the same advertisements. Therefore, after the advertisement is transmitted to the receiver in a certain order and displayed, a new transmission order is scheduled, and the advertisement is desirably transmitted in the predetermined transmission order. That is, for advertisements allocated to each receiver, after the advertisements are transmitted to the receivers in a certain order, a new transmission order is scheduled, that is, in the display order of the receivers, the advertisements are transmitted to the receivers in accordance with the predetermined transmission order and Show it. Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Also, the target average transmission frequency 値 is the same for each viewer (receiver). That is, the degree of correspondence between the information of the audience layer designated by the designated advertisement and the information of the audience layer belonging to the audience of the designated receiver is not fully reflected. Considering the efficiency of advertisements, the same number of display times is required for both viewers who have a low degree of agreement with the advertisement and viewers who have a high degree of agreement, that is, it is desirable to allocate the same number of transmissions. Therefore, the degree of agreement between the advertisement and the viewer is reflected, and each receiver that distributes the advertisement mutually complements the number of insufficient transmission times of the advertisement to the receiver, and the set number of transmission times does not transmit excessive advertisements to each receiver. When the number of transmissions is the degree of consistency, the number of transmissions (hereinafter referred to as the target transmission number) set by each viewer (receiver) is used instead of the above target average transmission number, and it must be read out at the transmitting end to reach the This paper size with a large number of target transmissions and the remaining transmissions applies to the Chinese National Standard (CNS) A4 specification (210X297 Public Manager 1 -9- 536676 A7 _______ B7 __ ^ _ V. Description of the invention f) The advertisement is transmitted to the receiver and is not displayed. Of it. It is more desirable that the advertisements allocated to each receiver be transmitted to the receiver and displayed in accordance with the living time of the viewers who target the advertisement, or transmitted to the receiver and displayed in the time zone desired by the advertiser. Of it. Also, advertisements have attributes such as cars, medicines, and food (that is, the fields to which advertisements are advertised), and viewers also have preferences for attributes. In addition, the viewers' preferences also change depending on the nature of the product and the weather. It is hoped that by voting on the attributes of viewers' preferences, the attribute advertisements that the viewer wants to watch will be preferentially transmitted to the viewer's receiver and displayed, and when the advertisement can be transmitted to the receiver and displayed, If the judgment is based on only one determining element, it is not the highest priority to be selected through comprehensive judgment. ad. Therefore, it is desirable to comprehensively narrow down advertisements that can be transmitted to a receiver and displayed in priority based on a plurality of decision factors. In addition, it is necessary to change the setting conditions for the election of advertisements to be sent to each viewer (receiver) at any time based on feedback from the receiver, data stored on the transmission side, and commands from the outside, and to control the transmission of the advertisement. It is even more desirable to have a mechanism that preferentially transmits and displays specific advertisements in accordance with advertisers' expectations. Therefore, an object of the present invention is to provide an advertisement that is individually assigned to each receiver (viewer) at the transmitting end, and a priority order to be transmitted to the receiver is determined for each assigned advertisement, and controlled to transmit the advertisement to the receiver according to the priority order. Display method and device for advertising displayed on the machine, and memorize the paper standard applicable Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling this page)-Binding and ordering economy Printed by the Ministry of Intellectual Property Bureau's Consumer Cooperatives -10- 536676 A7 _B7 V. Description of the Invention Since) The computer implements the recording medium in the same order as the method described above. (Please read the precautions on the back before filling out this page) The purpose of the present invention is to provide an audiovisual layer at the transmitting end that is based on the advertisements that are stored in the transmitting end, and the viewers who are registered in the transmitting end. The advertisement distribution method, device, and memory for each viewer (viewer's receiver) to individually select and distribute ads, and to control the distribution of the distributed ads to the viewer's receiver and display A recording medium that executes a program in the same sequence as the aforementioned method on a computer. An object of the present invention is to provide an advertisement distribution method for transmitting advertisements individually assigned to each receiver at a transmitting end, and determining a priority order to be transmitted to a receiver according to a degree of consistency, and controlling the advertisement to be transmitted to the receiver and displayed according to the priority order. , Device, and memory are implemented in the computer in the same way as described above. Sequential program recording medium. Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economics The purpose of the present invention is to provide a transmitting end that determines the priority order of advertisements to be transmitted to receivers based on the display period of each advertisement individually assigned to each receiver, and controls to control the priority according to the priority. An advertisement distribution method and device for sequentially transmitting advertisements to a receiver and displaying the same, and a recording medium storing a computer that executes programs in the same order as the foregoing methods. The object of the present invention is to provide a target average number of transmissions (the remaining number of transmissions that reach the target average number of transmissions) transmitted to the receiver by each advertisement individually allocated to each receiver at the transmitting end, that is, the average number of times the target is displayed at the receiver. (The remaining number of display times after reaching the target average number of display times) to determine the priority order of advertisements to be transmitted to the receiver, and to control the advertising delivery method and the paper size of the paper according to the priority order to the Chinese national standard (CNS) A4 specification (210X297 mm) -11-536676 A7 B7 V. Description of the invention The recording medium that stores and memorizes the computer to execute the program in the same order as the previous method. (Please read the precautions on the back before filling out this page) The purpose of the present invention is to provide a transmission order for each advertisement individually assigned to each receiver at the transmitting end according to a predetermined transmission order, that is, a predetermined display order assigned to the receiver receiving the advertisement , And the advertisement is transmitted to the receiver and displayed in this order, and a new predetermined transmission sequence is allocated after the advertisement is transmitted, and the advertisement distribution method, device, and memory are controlled to transmit the advertisement to the receiver and displayed in accordance with the priority order, and memorize A recording medium that executes a program in the same order as the method described above on a computer. The purpose of the present invention is to provide a receiver that determines the receiver by individually assigning each advertisement to each receiver, reflecting the consistency between the viewer layer and the viewer layer of the receiver. The desired number of transmissions of each advertisement (target transmission number) determines the priority order of each advertisement according to its target transmission number (the remaining number of transmissions that reach the target transmission number), and is controlled to transmit the advertisement to the receiver and display it according to the priority order Advertisement distribution method, device, and recording medium memorizing computer executing programs in the same order as the aforementioned method. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economics The purpose of the present invention is to provide a transmission side that individually distributes advertisements for each receiver to control the life time of the viewers in the audience level belonging to the advertisement. An advertisement distribution method and device transmitted to the receiver and displayed, and a recording medium storing a computer executing a program in the same order as the method described above. The purpose of the present invention is to provide information on the preferences of viewers who can receive various advertisement attributes displayed on the receiver at the transmitting end. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) ~- 12- 536676 A7 B7 V. Description of the invention (10) (Please read the notes on the back before filling out this page) 'According to the preferences of the advertising attributes shown to the viewer, determine the receiver assigned to the viewer Priority order for each advertisement to be transmitted to the receiver is controlled to transmit the advertisement to the viewer's receiver in accordance with the priority order, and the advertisement distribution method, device, and program that memorize the computer to execute the same sequence as the foregoing method Recording media. The purpose of this post is to provide a decision on the transmitting side for each advertisement individually allocated to each receiver, comprehensively determine a plurality of priority determining factors, and give each advertisement a priority, and control to transmit the advertisement to the receiving according to the priority Method and device for displaying advertisements on a computer, and a recording medium storing a computer that executes programs in the same order as the methods described above. Furthermore, the present invention aims to provide a collection experience of the advertisements displayed on the receivers at the transmitting end, and an advertisement distribution method, device, and method for controlling the advertisements to be transmitted to the receivers based on the aggregated results, and memorizing them in a computer. A recording medium of programs in the same order as the aforementioned method. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the present invention aims to provide an advertisement that can be designated at the transmitting end to be given the highest priority to the receiver, and control the receiver's distribution of the designated advertisement to be given the highest priority and Hao Shi's advertisement distribution method and device, and a recording medium memorizing the computer executing programs in the same order as the aforementioned method [Disclosure of the Invention] The present invention is directed to the transmission end, and distributes the advertising data registered in the transmission end to each A viewer, an advertisement distribution method transmitted to a receiver of the aforementioned viewer, characterized in that the aforementioned transmitting end is provided with: (1) the size of the paper is applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) -13 -536676 A7 ___B7 ___ V. Description of the invention (11) The steps of obtaining the information characteristic of the audience layer to which the viewer belongs, and (2) obtaining the target of the advertising material The information characteristic of the audience layer and the steps related to the aforementioned advertising materials, and (3) for each of the aforementioned registered viewers The determination is made based on the degree of consistency between the aforementioned material having the audience layer to which the aforementioned viewer belongs, and each of the aforementioned advertising materials assigned to the audience having the aforementioned material featuring the audience layer targeting the aforementioned advertising material. Steps of the number of transmissions of each of the aforementioned advertising materials to the aforementioned receiver targeted by the viewer. The present invention is directed to the aforementioned transmitting end in the above-mentioned advertisement distribution method, and for each registered viewer, it is further provided with: (A) determined according to the number of transmissions of the aforementioned target of each advertising material allocated to the aforementioned viewer The steps of the remaining transmission times of each advertising material, and (B) the more important the remaining transmission times are, the more important is the step of determining the coefficient of display importance, and (C) the individual advertising materials are determined according to the coefficient of the foregoing. Steps of transmitting priority order, and (D) the aforementioned advertising materials to be transmitted to the aforementioned receiver of the viewer, the steps selected according to the aforementioned priority among the assigned advertising materials, and (E) will be assigned to the aforementioned The above-mentioned advertisement material of the viewer, the step of transmitting the advertisement material selected according to the priority order, and transmitting to the receiver of the viewer according to the priority order. The present invention is directed to the transmitting end in the above-mentioned advertisement distribution method. Each registered viewer also has: (1 a) each of the aforementioned broadcasters assigned to the aforementioned viewers. Information, and the paper size of this advertisement is applicable to the Chinese National Standard (CNS) A4 specification (2ί〇 × 297mm) (Please read the precautions on the back before filling this page) • Equipment consumption of the Intellectual Property Bureau of the Ministry of Economic Affairs Cooperative printed -14- 536676 A7 B7 ~~~ ---- ------------- ~ V. Description of the invention (12) The steps of the materials during the audiovisual period, and (2a) According to the aforementioned audiovisual periods The steps to determine the remaining viewing period of the advertising material, and (3 a) the shorter the remaining viewing period, the more important the step of determining the coefficient of display importance, and (4 a) more according to the foregoing step (3 a). The coefficient 値 determines the priority order of each of the allocated advertisement data to the receiver. The present invention relates to the aforementioned step (3) in the above-mentioned advertisement distribution method, which includes: (a) classification data for the audience layer specific use of one or more items each including one or more categories including the designated audience layer; Select to obtain the first data that specifies one or more classifications of the audience level targeted for advertisements, and data that shows the importance of the importance of the aforementioned classifications assigned to the selected aforementioned classifications. The steps of the aforementioned first data related to the aforementioned advertising materials and the data representing the aforementioned coefficient 和, and (b) 'obtained and memorized and displayed by selecting and selecting the classification data from the aforementioned viewer-level specific classification data of the viewer-level to which the aforementioned viewer belongs. The step of classifying the second data, and (c) For each of the foregoing classifications of the specific classification data of the viewer level, obtaining data showing the number of viewers belonging to the classification among the viewers registered on the transmitting end, and the aforementioned The steps of classifying and memorizing, and (d) for each viewer, according to the classification shown in the aforementioned first data, It shows the data of the aforementioned coefficient 分配 allocated according to the classification consistent with the classification shown in the aforementioned second data, and for each of the aforementioned consistent classifications, the audience of the viewer layer and the receiver targeted for display and advertisement is determined. The steps of the coefficient 一致 of the consistency of the audience level, and (e) for each audience, will be in accordance with the aforementioned steps (d) This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm). Read the notes on the back and fill out this page}. Packing-Order Printed by the Employees 'Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -15- 536676 A7 B7 Printed by the Employees' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Description of the invention (13) Each of the classifications of the aforementioned agreement obtained meets the aforementioned coefficient of agreement, Individually applied to the total number of noticed transmissions of the aforementioned ads, Steps to obtain the total number of transmissions in consideration of the aforementioned classifications that meet the aforementioned consistency, And (f) for each viewer, Dividing the aforementioned total number of transmissions obtained according to the aforementioned step (e) by the aforementioned number of viewers belonging to the respective corresponding classifications, Steps for obtaining the number of transmissions in consideration of the number of viewers belonging to each of the foregoing categories, And (g) each viewer according to the aforementioned number of transmissions obtained in the aforementioned step (f), The step of deciding the number of times of transmission of the advertisement data to the receiver of the viewer as the destination is determined. The present invention is that the number of transmissions for the aforementioned target in the above-mentioned advertisement distribution method refers to the number of transmissions determined by the upper limit of the number of transmissions for the aforementioned receiver of the aforementioned viewer for each of the aforementioned advertising materials. The present invention is directed to the advertising material distributed from the transmitting end to each viewer who is registered in the transmitting end. An advertisement distribution method transmitted to a receiver of the aforementioned viewer, Its characteristics are: The aforementioned transmitting end has: (1) Obtaining time zone data selected from the time zone of a day that distinguishes plural time zones and assigning the advertisement priority to at least one time zone transmitted to the aforementioned receiver, And display the data of the coefficient 値, which is assigned to the selected time zone data, and indicates that the more important the time zone is, the more important the coefficient is, The steps of the aforementioned time zone data related to the aforementioned advertising data and the data showing the aforementioned coefficient 値, And (2) a step of judging what time zone the present moment belongs to, And (3) the step of reading the aforementioned coefficient 値 assigned to the time zone data corresponding to the aforementioned time zone determined in the aforementioned step (2) for each viewer, And (4) for each viewer, According to the reading in step (3) above, the paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling this page) -16- 536676 A7 B7 _ V. The aforementioned coefficient 値 of the invention description (14) (please read the notes on the back before filling this page), The steps of determining the priority order of transmitting each of the advertising materials allocated to the receiver, And (5) the aforementioned advertising material to be transmitted to the aforementioned receiver of the aforementioned viewer, Steps selected from the aforementioned allocated advertising materials based on the aforementioned priorities, And (6) from the aforementioned advertising material assigned to the aforementioned viewer, The aforementioned advertising materials selected according to the aforementioned priorities, The steps of transmitting to the receiver of the viewer in accordance with the aforementioned priority order. The present invention is directed to the advertising distribution method described above. More has: Each of the registered viewers has data that is characterized by the viewer layer to which the viewers belong, The degree of consistency with the data characteristic of the audience level that is targeted at the aforementioned advertisements, Selecting advertisement data of the receiver transmitted to the viewer from the advertisement data of the plurality of advertisements, And assign to the viewer the steps. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs The present invention is directed to an advertisement distribution device for transmitting advertisement data allocated to each viewer registered in the transmission terminal to a receiver of the aforementioned viewer from a transmitting terminal, which is characterized by The transmitting end has: (1) Means for obtaining and memorizing each of the registered viewers having data that is characteristic of the audience level to which the viewer belongs, And (2) a means of obtaining data that is characterized by the audience level targeted by the aforementioned advertising materials and related to the aforementioned advertising materials, and memorizing, And (3) based on the aforementioned data characterized by having a viewer layer to which the aforementioned viewer belongs for each of the aforementioned registered viewers, The degree of consistency with the aforementioned material having a viewer level that features the aforementioned advertising material of each of the aforementioned advertising materials assigned to the aforementioned viewer, To determine the aforementioned receivers to be transmitted to the aforementioned viewers of each of the aforementioned advertising materials. This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm). -17- 536676 A7 B7 V. SUMMARY OF THE INVENTION (15) is a means for aiming at the number of transmissions. • — · 骛-(Please read the notes on the back before filling out this page) The present invention is directed to the aforementioned transmission end in the above-mentioned advertising distribution device, For each registered viewer, More has: (A) a means for determining the remaining number of transmissions of each advertising material based on the number of transmissions of each advertising material allocated to the aforementioned viewer as the aforementioned target, And (B) determine the means of expressing the coefficient 値 which is more important as the remaining number of transmissions described above, And (C) determine the priority of each advertising data transmission according to the above-mentioned coefficient 値, And (D) selecting the means of advertising material transmitted to the receiver of the viewer in accordance with the priority order from the advertising materials allocated above, And (E) the aforementioned advertising materials selected from the aforementioned advertising materials assigned to the aforementioned viewers in accordance with the aforementioned priorities, Means for transmitting to the receiver of the viewer in accordance with the aforementioned priority order. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs This invention is directed to the aforementioned transmission end in the above-mentioned advertising distribution device, For each viewer registered on the aforementioned transmitting end, More has: (1 a) Memorize each of the aforementioned advertising materials assigned to the aforementioned viewers with a means related to the data representing the viewing period of the advertising materials, And (2 a) means for determining the remaining viewing period of the aforementioned advertising material based on the viewing period, And (3a) determine the means of indicating the shorter and more important coefficient 値 of the aforementioned remaining viewing period, And (4a) further determines the priority order of the aforementioned receivers transmitted to each of the assigned respective advertising materials based on the coefficient of the aforementioned coefficient determined by the aforementioned (3a). The present invention is directed to the above-mentioned advertisement distribution device. The above (3) means are: (A) Obtaining specific audience classifications formed by one or more items that respectively include more than one classification of the designated audience layer This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -18-536676 Μ B7 Fives, Description of the Invention (16) (Please read the notes on the back before filling out this page) Printed by the Intellectual Property Bureau Employee Consumer Cooperative of the Ministry of Economic Affairs Selected data indicating more than one category of the audience level of the designated audience , And data representing coefficients 値 that are more important for the selected classifications, And means of memorizing the aforementioned first data and the data representing the aforementioned coefficients and the aforementioned advertising materials, And (b) a means of obtaining and memorizing the second data indicating the classification of the viewer class to which the viewer belongs, which is selected from the classification data for the viewer class, and And (C) obtain data indicating the number of viewers belonging to the aforementioned classification among the viewers registered in the aforementioned transmitting end, respectively, for the aforementioned classifications of the aforementioned viewer-specific classification data, Has the means to remember related to the aforementioned classification, And (d) according to the data indicated by each viewer for the aforementioned coefficient 分配 assigned to the classification that is consistent with the classification shown in the aforementioned second data among the classification shown in the aforementioned first data, Means to determine the coefficient 値 of the degree of agreement between the viewer-level of each of the aforementioned categories that are targeted for advertising and the level of the viewer-level of the audience of the receiver. And (e) each viewer individually applies the coefficient representing the degree of agreement of each classification of the aforementioned agreement obtained by means of the aforementioned (d) to the total number of transmissions of the aforementioned advertisements, Means to obtain the total number of transmissions taking into account the aforementioned degree of consistency regarding the aforementioned classifications, And (f) each viewer by dividing the number of the aforementioned viewers belonging to each corresponding aforementioned classification by the aforementioned total number of transmissions obtained by means of the aforementioned (e), A means for obtaining the number of transmissions taking into account the number of viewers belonging to each of the foregoing categories, And (g) the number of transmissions obtained by each viewer according to the means in (f) above, Means for determining the number of transmissions of the aforementioned advertising material to the aforementioned receiver to the aforementioned viewer as the aforementioned target. This paper size applies to Chinese National Standard (CNS) A4 specification (210 × 297 mm) -19- 536676 A7 B7 V. Description of the invention (17) The present invention is the above-mentioned target transmission number in the above-mentioned advertisement distribution device, which is the transmission number determined by the upper limit of the number of transmission times of each of the aforementioned advertising materials to the aforementioned receiver of the viewer. The present invention is directed to an advertisement distribution device that transmits, from a transmitting end, advertisement data allocated to each viewer registered in the transmitting end to a receiver of the viewer. The aforementioned transmitting end is provided with: (1) It has a memory related to the aforementioned advertising materials to obtain the designated date from the plural time zone, The selected advertisement in the time zone is preferentially transmitted to the time zone data of at least one time zone of the aforementioned receiver, And data representing the coefficient 愈 which is more important and important as the aforementioned time zone allocated to the selected aforementioned time zone data, The data of the aforementioned time zone and the data representing the aforementioned coefficient 値, And (2) a means to discern which time zone the present moment belongs to, And (3) each means of reading the aforementioned coefficient 値 assigned to the time zone data corresponding to the aforementioned time zone determined by the aforementioned means (2), And (4) each viewer determines, according to the aforementioned coefficient 値 read out by the aforementioned means (3), a means for prioritizing the respective assigned advertising materials to be transmitted to the aforementioned receiver, And (5) a means for selecting the aforementioned advertising material to be transmitted to the aforementioned receiver from the aforementioned advertising material according to the aforementioned priority order from the aforementioned advertising material, And (6) the aforementioned advertising materials selected from the aforementioned advertising materials assigned to the aforementioned viewers in accordance with the aforementioned priorities, Means for transmitting to the receiver of the viewer in accordance with the foregoing priority order. The present invention is in the above-mentioned advertisement distribution device. More has: Each of the aforementioned registered viewers is based on data characterized by having a viewer layer to which the aforementioned viewer belongs, And with the audience layer targeted at the aforementioned advertisements as the special paper size applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) ---; --- 丨 · --Install-- (Please read the precautions on the back before filling this page) Order Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -20- 536676 A7 B7 V. Invention Description (18) The consistency of the information collected, Means for selecting the advertisement data transmitted to the receiver of the viewer from the advertisement data of the plurality of advertisements and distributing the advertisement data to the viewer. The present invention is directed to a recording medium on which a computer executes a program for transmitting, from a transmitting end, advertisement data allocated to each viewer registered in the transmitting end to a receiver of the viewer, Recorded in the aforementioned transmission end implemented on a computer with: (Γ) a step of obtaining, among the registered viewers, data having characteristics of the viewer level to which the viewer belongs, And (2) a step of obtaining, in relation to the aforementioned advertising material, information having a characteristic of the audience layer targeted at the aforementioned advertising material, And (3) each of the previously registered viewers is based on the aforementioned materials characterized by the viewer layer to which the aforementioned viewer belongs, And the degree of consistency between the aforementioned advertising materials assigned to the aforementioned viewers and the aforementioned viewer materials having a viewer layer targeted at the aforementioned advertising materials, The order of the number of times of transmission of each of the aforementioned advertising materials to the aforementioned receiver of the viewer is determined. The present invention is implemented by the computer through the program recorded on the above-mentioned recording medium. The foregoing sequence further includes: Each of the viewers registered on the aforementioned transmitter, (A) a step of determining the remaining number of transmissions of each advertising material based on the number of transmissions of each advertising material allocated to the viewer as the aforementioned target, And (B) determine the step of the coefficient 値, which indicates that the above remaining transmission times become more and more important, And (C) the steps of determining the priority of transmission of each advertising material according to the aforementioned coefficient 、, And (D) the aforementioned advertising material to be transmitted to the aforementioned receiver of the aforementioned viewer, Steps selected from the aforementioned assigned advertising materials based on the aforementioned priorities, And (E) will be assigned from this paper size applicable to China National Standard (CNS) A4 specifications (210X29? (Mm) • Packing-(Please read the notes on the back before filling out this page) Order Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -21-536676 A7 B7 V. Description of the Invention (19) (Please read the notes on the back before filling out this page) The aforementioned advertising materials selected by the aforementioned viewers according to the aforementioned priorities, The steps of transmitting to the receiver of the viewer in accordance with the aforementioned priority order. The present invention is implemented by the computer through the program recorded on the above-mentioned recording medium. The foregoing sequence further includes: Each viewer '(1 a) registered in the transmission end is concerned with the steps related to the aforementioned advertising material respectively allocated to the aforementioned viewer and the data indicating the viewing period of the advertising material, And (2 a) the steps of determining the remaining viewing period of the aforementioned advertising material based on the viewing period, And (3a) determine the step of indicating the shorter and more important coefficient 愈 of the foregoing remaining viewing period, And (4a) further determines the priority order of transmitting each of the distributed advertisement materials to the receiver according to the coefficient 値 of the step (3a). Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy (A) selected from the viewer-level specific classification data formed by including one or more items of one or more classifications designated designated viewer levels, Obtain the first data of one or more categories of the audience level designated for the advertisement, And the display of the coefficient 表示 which indicates the importance of the aforementioned category and the importance which is assigned to the selected category, and the aforementioned first data and the information showing the coefficient 値 which are related to the aforementioned advertising material, And (b) a step of obtaining and memorizing the second data indicating the classification of the audience layer to which the above-mentioned audience belongs, which is selected from the above-mentioned classification data for the audience specific, And (c) are related to the aforementioned classifications and memorize the aforementioned classifications for the aforementioned specific classification data of the audience level, respectively, and indicate that they are registered in the aforementioned transmission. This paper applies the Chinese National Standard (CNS) A4 specification (210X297 mm)- 22- 536676 A7 B7 V. Description of the invention The steps of the data of the number of viewers belonging to the aforementioned classification among the viewers, And (d) each viewer based on the data representing the aforementioned coefficient 分配 assigned to the classification consistent with the classification shown in the aforementioned second document among the classifications shown in the aforementioned first document, For each of the aforementioned consistent classifications, a step of determining a coefficient 表示 indicating the degree of agreement between the audience layer targeted at the advertisement and the audience layer to which the audience of the receiver belongs. And (e) each of the viewers individually applies the coefficient of the aforementioned degree of agreement for each classification of the aforementioned agreement obtained in the aforementioned step (d) to the total number of transmissions of the notice of the advertisement, And a step of obtaining a total number of transmissions that takes into account the aforementioned degree of consistency of each of the aforementioned classifications, And (f) each viewer is divided by the number of viewers belonging to the aforementioned classification and divided by the aforementioned total number of transmissions obtained in step (e), In order to obtain the number of transmissions in consideration of the number of viewers belonging to each of the foregoing categories, And (g) each viewer based on the aforementioned number of transmissions obtained in the aforementioned step (f), The step of deciding the number of transmissions of the aforementioned advertising material transmitted to the aforementioned receiver to the aforementioned viewer as the aforementioned target. In the present invention, the foregoing step (3) in the foregoing sequence performed by a computer by a program recorded in the above-mentioned recording medium is provided with: The number of transmissions as the aforementioned target is the number of transmissions determined as the upper limit of the number of transmissions for each of the aforementioned advertising materials transmitted to the receiver of the viewer. The present invention is directed to a recording medium on which a program is executed on a computer for transmitting, from a transmitting end, advertisement data allocated to each viewer registered in the transmitting end to a receiver of the viewer. In the aforementioned transmitting end, it is recorded that the computer has: (1) One paper size from the time zone will be applied to the Chinese National Standard (CNS) A4 specification (210 × 297 mm) (please read the precautions on the back before filling this page), τ Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -23- 536676 Α7 Β7 V. Description of the invention Magic) The selected advertisement in the time zone, Obtain time zone data for at least one time zone designated to be transmitted to the receiver, And display the coefficient of the importance 値 which is assigned to the selected time zone data and displays the importance of the time zone which is more and more important, and the time zone information related to the aforementioned advertisement data and the data of the coefficient 値Steps, And (2) the steps of judging which time zone the present moment belongs to, And (3) a step in which each viewer reads the aforementioned coefficient 値 assigned to the time zone data corresponding to the aforementioned time zone determined in the aforementioned step (2), And (4) each viewer determines, according to the aforementioned coefficient 値 read out in the aforementioned step (3), the step of determining the priority order of each of the allocated respective advertising materials to be transmitted to the aforementioned receiver, And (5) the step of selecting the aforementioned advertising material to be transmitted to the aforementioned receiver from the aforementioned advertising material according to the aforementioned priority, And (6) the aforementioned advertising materials selected from the aforementioned advertising materials assigned to the aforementioned viewers based on the aforementioned priorities, The procedure of the steps of transmitting to the receiver of the viewer according to the foregoing priority order. The present invention is implemented by a computer through a program recorded on the above-mentioned recording medium. The foregoing sequence further includes: Each of the aforementioned registered viewers is based on data featuring a viewer layer to which the aforementioned viewer belongs, The degree of consistency with the data characteristic of the audience level with the aforementioned advertisements, The advertising material of the aforementioned receiver transmitted to the aforementioned viewer, The step of selecting from the aforementioned advertisement materials of plural advertisements and distributing them to the aforementioned viewers. [Best Mode for Carrying Out the Invention] An embodiment of the present invention will be described below. This paper size applies Chinese National Standard (CNS) A4 specification (21〇 × 297 mm) · I U --- * 丨 · Packing-(Please read the notes on the back before filling this page) Order the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by Employee Consumer Cooperatives-24- 536676 A7 ___ B7_ V. Description of the invention Bismuth) (Please read the notes on the back before filling out this page) First explain the basic idea of the present invention. The present invention individually assigns the advertisements stored in the transmission in advance to the viewers (viewer's receivers) who are registered in the transmission end by each participant, The assigned advertisements are transmitted to each receiver and displayed in accordance with the priority order of the necessary elements determined by the advertiser, This will increase the effectiveness of advertising. Furthermore, When the advertisement stored in the transmitting end is individually assigned to each viewer in advance, For each viewer, all advertisements on the transmitting end are memorized. also, For each viewer, from all the advertisements memorized on the transmitting end, Select and assign ads that are appropriate for that viewer. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs That is, from the advertisement stored in the transmitting end, the transmitting end decides the priority order of the transmitting device to the receiver of the viewer, For example (1) the viewing period (display period) of each advertisement, (2) the number of high-profile regenerations of each advertisement, That is the total number of regenerations (total display times), The total number of transmissions to the receiver, (3) The degree of agreement between the audience layer targeted by each advertisement and the audience layer to which the viewers of each receiver belong, (4) the priority regeneration time (priority display time) designated by the advertiser, That is, the priority transmission time for the receiver, (5) a predetermined reproduction order (scheduled display order) of the receiver to which each advertisement is allocated, That is, the intended transmission sequence of the receiver, (6) The total number of display times that each advertisement wants to achieve, Allocate the number of display times required for each receiver of each advertisement, Which is the total number of transmissions The number of advertisement transmissions necessary for each receiver to distribute each advertisement, (7) the type of each advertisement itself, That is, the degree of viewer preference for the receiver aspect of the advertising attribute. Transform these elements into important 値, respectively. For important aspects that are displayed for large ads, Get high priority. In order to determine the priority of advertising, the paper size applies the Chinese National Standard (CNS) A4 specification (2ί〇Χ297 公 菱) ~ -25- 536676 A7 _____ B7 V. Invention briefing session 3) It is known (8) that an insertion command (an advertisement designation command) is transmitted to a receiver and displayed by inserting a specific advertisement. Figure 1 shows in a table format the advertising delivery priority when the advertisement is transmitted from the transmitting end to the receiver (delivery) and displayed, That is, the diagram of the method of determining the priority of advertisement display and the method of selecting advertisements suitable for each viewer is shown in the table of basic information used in the method of determining priority and the method of selecting advertisements. The data shown in Fig. 1 are data for advertisements stored on the transmitting end. This example is about 7 advertisements in the transmitting end. C Μ 2, CM3, CM4, CM5, CM6, Information of CM7. The table in the upper part of Figure 1 shows that you want to determine each advertisement c Μ 1, CM2, CM3, CM4, CM5, CM6, CM7's transmission priority order (the transmission priority order when the advertisement is transmitted from the transmitting end to the receiver), And control factor names for calculated elements, And the control coefficients that apply to each ad, And the applicable control coefficient change 1, The table in the lower paragraph is related to the table in the upper paragraph. A table showing the degree of agreement 一致 for a certain viewer of each advertisement is displayed in each advertisement. The calculation element system includes the display period, Viewer-specific classification, Predetermined transmission sequence, Total display times (corresponding to total transmission times), Priority transmission time, Audience preferences and advertising attributes. The display period of the calculation element refers to the element related to the viewing period (1) above. The elements of the display period in Figure 1 represent all the display periods of each advertisement (from the date of registration of the advertisement to the end of the display of the advertisement of the receiver. This paper size applies the Chinese National Standard (CNS) A4 specification (2iOx297 mm) — -26- (Please read the precautions on the back before filling out this page) Binding and ordering Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 536676 A7 B7 V. Explanation of the invention eg) (Please read the notes on the back before filling this page) Date period) Control coefficient T t, And the control coefficient T r indicating the remaining display period of each advertisement. The control coefficient T r varies with the elapsed time. In this example, all the display periods T t and the remaining display periods T r are expressed in days. After each day, 値 of the control coefficient T r is reduced by one. For example, all display periods of C Μ 1 are 60 days, The remaining display period is 1 2 days. Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The specific classification for the audience level of the calculation elements refers to the elements that are the basis for obtaining the consistency degree of (3) above. For each viewer, From all the ads remembered on the sender, In the composition of selecting and distributing advertisements suitable for the viewer, Select the elements that are appropriate for each viewer. The viewer-level classification is used to designate advertisers as viewer audiences. The advertiser enters the data when commissioning the advertisement on the transmitting end. Information at the audience level is classified into regions, gender, Plural items such as age, Each item is subdivided into plural categories (genres). For example, the item that is largely classified as "gender" is the category that is subdivided into "male" and "female" categories. In order for advertisers to specify the audience level of the advertising audience, It is important to assign various types of classification to the audience level. Important 値 It is shown by the control coefficient C p Q, Allocate large salamanders to the types you value. Advertisers assign a fixed rate that does not change. This important issue reflects only the part to which each viewer belongs. The predetermined transmission order of the calculation elements refers to the elements corresponding to the predetermined transmission order of (5) above. The elements of the scheduled transmission order are the order in which the advertisements are assigned to the viewers (receivers) for transmission by the transmitting end to the receiver. The paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -27- 536676 A7 B7 V. Description of the invention eg) (Please read the notes on the back before filling this page), That is, the important 値 calculated based on the display order predetermined by the receiver, The control coefficient J η is shown. Figure 1 shows the initial allocation of all advertisements to the lowest allocation (in this case, 1000). The control coefficient j η is the lowest when the advertisement is distributed to the viewer, After that, each viewer is individually changed in accordance with the transmission status of the receiver advertised to the viewer. The control coefficient J η is a chirp that has a larger transmission order. The total number of display times of the calculated elements is the total number of playback times (total display times) of the above (2), That is, the element corresponding to the total number of transmissions. This element is the total number of transmissions of each advertisement to achieve the above (6), The number of display times required by each receiver assigned to each advertisement (target average display times, Goal count), What is needed to reach the total number of transmissions of each advertisement, Find the number of transmissions (target average transmission times, Target number of transfers). The total number of display times is shown by the control coefficient kt. The number of remaining display times that reached the total number of display times. That is, the advertisement with the remaining number of transmissions that reaches the total number of transmissions is not displayed. Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs (C T) means that the audience is The degree of consistency with the audience level to which the audience belongs. Each viewer selects the type of the viewer layer to which the viewer belongs from the classification data for specifying the viewer layer, and registers it as a personal data on the transmitting end. The total of the control coefficients c p Q to be assigned to the advertisers representing the type of personal data is 値, which represents the degree of consistency of the above (3). The table in the lower part of FIG. 1 indicates that a viewer registered on the transmitting end is a category belonging to a specific category of the viewer layer. C a 1, C b 1, C c 1, The degree of consistency at C d 3 is 値. The higher the control coefficient C T is, the greater the degree of consistency. The i-scale is applicable to the Chinese National Standard (CNS) M specification (2 Shu 297 male diamond)-~~ -28- 536676 A7 _ B7 V. The description of the invention is as follows.) 'The consistency degree is used to select advertisements for each viewer. (Please read the precautions on the back before filling out this page.) The priority transmission time of the calculation elements is the priority corresponding to the above (4) ί The elements of special delivery time. Priority transmission of time elements, That is, when the priority is transmitted, the gastric 値 (Η X) is an element for the purpose of preferentially transmitting the advertisement to the receiver and displaying it in the time zone specified by the advertiser. The number reflected by the time zone changes. That is, when the current time matches the time zone specified by the advertiser, Effective for this time zone. The viewer preferences of the calculated elements are those corresponding to the viewer preferences of (7) above. Advertisement attributes (F 1 to F 4 in the example of Fig. I) indicate the type of advertisements and the like. Advertising attributes are divided into e.g. cars, food, Electric heating products. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Figure 1 shows the basis for all advertisements (50 in this example) as the initial stage of audience preference (F X). This number is after the advertisement is assigned to the viewer. Based on the votes that the viewers care / don't care (good / bad), Increase or decrease a certain number for each category. For example, in an ad assigned to a viewer, Best advertising, When the advertisement of interest is a car advertisement, The 値 F X of all the advertisements belonging to the type of car among the advertisements allocated to the viewer is only raised to a certain level, Has a higher priority than ads belonging to other categories. at this time, Advertisements belonging to the car category are easily transmitted to the receiver. also, When bad, When not caring, Low priority, Difficult to transmit to the receiver. Figure 2 is a diagram showing the method for determining the priority of advertisement transmission of the present invention in a table format for a viewer who is registered on the transmitting end. (210 X 297 mm) -29- 536676 A7 B7 V. Description of the Invention (27) 〇 Figure 2 shows from all the advertisements memorized on the transmitting end, Select and distribute cases that are appropriate for the composition of the viewer. This viewer belongs to the category C a for the specific category of viewers as in the case shown in the table at the bottom of Figure 1. C b 1, C c 1, C d 3. At the transmitting end, the degree of agreement 値 c T is calculated for the viewer (refer to the table below the first figure), And judge that the degree of agreement (CT) is greater than the predetermined value of the advertisement, For example, for viewers, it is only suitable for advertisements with a degree of consistency 値 C T greater than 0 (CM1 ~ CM6 in Figure 1). These advertisements are assigned to viewers. An advertisement with a degree of consistency 値 C Τ (CM 7 in FIG. 1) is judged as an advertisement that is not suitable for viewers, Not assigned. Furthermore, ‘this selection is treated as an advertisement C M 7, Not displayed to this viewer. Furthermore, the composition of all the advertisements stored in the transmitting end to the viewers is irrespective of the consistency 一致 CT, All advertisements CM1 to CM7 are assigned to the viewer. The upper table in FIG. 2 shows the advertisements CM1, which are determined to be allocated to the viewer. CM2, CM3, CM4, CM5, C M 6 The priority calculation element name transmitted to the receiver of the viewer, And the name of the control coefficient for the ten factors of g, And one of the control factors applicable to each ad, And control variables that apply to the control coefficient, The lower form is related to the upper form. For each advertisement, the degree of agreement 値 C t ′ indicating the degree of agreement between viewers and viewers for each advertisement, and u S u m for determining the priority of each advertisement, And priority N form. also, The table in Figure 2 is a table corresponding to the personal calculation table described below. Applicable to Chinese paper standard (CNS) A4 specification (210X297 mm) on this paper scale-Packing-(Please read the precautions on the back before filling this page) Order printed by the Intellectual Property Bureau of the Ministry of Economic Affairs and Consumer Cooperatives-30-536676 Α7 Β7 Five, Description of the invention Pan 8) produced by the transmitting end, memory. The calculation element system includes the display period, Viewer-specific classification, Pre $ delivery order, Average transfers, Prioritize delivery time and viewer preferences (ad attributes). The display period of the calculation element is the viewing period t element corresponding to the above (1). The display period elements are based on the display period elements (T t, T r) is important for calculation, It is indicated by the control coefficient T X. The control coefficient T X varies with the elapsed time, The remaining display period is shorter and larger. The viewer-level-specific classification of the calculated elements is a basic element when the degree of agreement (3) above is obtained in the same manner as the viewer-level specific classification of FIG. 1. The classification element for specifying the viewer level in FIG. 2 extracts and copies only type information corresponding to the type of the viewer from the classification element (C p q) for specifying the viewer level in FIG. 1. The viewer is of the type Cal, Cbl, Ccl, Cd3, The types Cal, Cbl, Ccl, Cd3 information. The predetermined transmission order of the calculation elements is an element corresponding to the above-mentioned (5) predetermined transmission order. The predetermined transmission sequence element is an order for each viewer to be transmitted to the viewer's receiver of each advertisement assigned to the viewer, that is, it is important to calculate based on the predetermined display order at the receiver, It is shown by the control coefficient J η. The control coefficient J n is a change advertisement transmitted from the transmitting end to the receiver. The control coefficient J η is a value that becomes larger as the scheduled transmission order becomes higher. When assigning new advertisements to viewers, the control coefficient j η for their advertisements is assigned based on the predetermined transmission sequence elements in Figure 1. (The minimum paper size applies the Chinese National Standard (CNS) Α4 specification (210X297 (Mm) (Please read the note on the back first! : (Write this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -31-536676 A7 B7 V. Description of the invention Bi) ii), Control coefficient J η for all other advertisements assigned to the viewer, Only increased separately for the set 値. The target average number of transmissions of the calculation element is the element corresponding to the transmission number of (6) above. The target average number of transmissions element is calculated based on the number of remaining transmissions that reach the target average number of transmissions. It is indicated by the control coefficient Ka (Ka is a factor of the applicable coefficient of the remaining transmission times). The target average number of transmissions is the total number of transmissions (the first display total display number element KT) of the advertisement that is noticed divided by the number of receivers whose advertisements are allocated to all viewers (all receivers) registered on the transmission end. The 値 (minimum number of transmissions) obtained from the quantity is multiplied by the coefficient to obtain it. 値 (initial 値) of the target average number of transmissions for each advertisement, The objectives are the same for the receivers to which they are advertised. The number of remaining transmissions for a receiver (a viewer) is sent to the receiver once through advertisements. The target average number of transfers is reduced by one. Control coefficient K a is when the number of remaining transmissions is 0, That is 0. The target average number of transfers is always the target 値, When the number of remaining transmissions is 0, That is, the number of display times for which the corresponding receiver is targeted. However, in this embodiment, there is an advertisement for which the remaining average number of transmissions for the target average transmission number is 0. Also transmitted to this receiver. therefore, There are also occasions when the number of remaining transmissions is less than 0 (minus 値). For example, when the priority of advertising delivery is determined based on plural calculation elements, Regarding an ad, The remaining transmissions are 0, When other calculation factors are large, The priority of their ads is high. Will also be transmitted. also, When an advertisement designation command (refer to F) for transmitting the advertisement with the highest priority is input to the transmitting end, This advertisement will also be applied to the Chinese National Standard (CNS) A4 size (210X 297 mm) of this paper size (please read the precautions on the back before filling this page}-装-、 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -32- 536676 Α7 Β7 V. Invention Description (30) Transmission. To complete such a transmission at once, With this, the remaining number of transmissions of the advertisement is -10 (please read the precautions on the back before filling out this page). The other structure can also constitute an advertisement that does not transmit the remaining transmission times of 0. Furthermore, Note that the target average number of transfers and the target number of transfers (second embodiment) are different. The degree of agreement 値 (C t) is the same as the degree of agreement 値 (c T) in Fig. 1, Represents the audience level for advertising, The degree of consistency with the audience level to which the audience belongs. However, the control coefficient C t in Fig. 2 is changed by a command to which the control variable is applied. For example, the control coefficient C p q (C a X, Cbx, C c X, Cdx) multiplied by the control variable Xn (X2 ~ X5), When the control variable X η is 値 other than 1, 値 of the control coefficient C P q will change, The degree of agreement 値 C t also changes. The higher the degree of consistency, the greater the control coefficient c t. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The priority transmission time of the calculated elements is the element corresponding to the priority transmission time of (4) above. Copy the priority transmission time element data in Figure 1. The priority transmission time element (that is, the priority transmission time) (Η X) is the element that transmits the advertisement to the receiver and displays it as a priority in the time band specified by the advertiser. The number reflected by the time zone changes. The preferences of the viewers of the calculation elements are the same as the preferences of the viewers in Figure 1. In order to correspond to the above-mentioned elements of the viewer's preferences (7), Corresponds to the viewer's preferences in Figure 1. The advertisement attribute (F X) indicates the type of advertisement. Advertising attributes such as car, food, Electrical products, The importance is attached to each attribute. The initial stage of F X is a criterion based on the viewer's preference element allocation in FIG. 1 (in this example, 50). This paper size applies to China National Standard (CNS) Α4 specification (210 × 297 mm) -33-536676 Α7 Β7 V. Description of the Invention (31) The relationship of F X is based on the input of the viewers to vote about caring / uncaring, Each category increases or decreases a certain number. (Please read the precautions on the back before filling out this page.) The control variable X η (X 1 ~ X 9 in the second figure) is determined by the control variables applicable to the control variable application order (T X, C p Q, J η, Ka, Hx, Fx), Based on the feedback from the receiver (experience of advertising display, etc.) at the transmitting end, information about the experience stored at the transmitting end, Business information, etc. Decide which control coefficient should take precedence. All control coefficients T X, C p q, J η, K a, Hx, Fx multiplied by χη (χ1 ~ X9) set by each coefficient, It is important to decide which control coefficient to use. This control variable is applied before the sum of all control coefficients is calculated before the decision element (Sum) described below is calculated. For example, when the deadline is urgent, Times and / or durations, that is, the control coefficients T X and / or K a times large, Multiply the other control coefficients by 値, This will increase the number and priority of deadlines. The determining factor (Sum) is the control coefficient T X, to which the control variable X η of Table 75 is applied. J n, K a, Η X, The sum of F X 値 and C t 値 (that is, Tx, Jn ', Ka > , Hx ', Fx > , Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, Cbx > , , Cdx-the total of the 値). The total is the sum of the importance of each advertisement. The final priority will be determined according to this card. The control coefficient T X changes with time, The control coefficients K a and J η change according to the transmission of the advertisement. The control coefficient η x changes with time, The control coefficient F X is a variable that is changed by the audience vote. Furthermore, all control coefficients are subject to control variables (X η), The magnitude of the control coefficient varies depending on the magnitude of the control variable. Therefore, the total of the control coefficients (this paper size applies to Yanjia County (CNS) A4 specification (21GX297 public director) '-34- 536676 A7 B7 V. Description of the invention (32) s u m) Ad delivery, time, Viewers' votes, Control variables vary. The priority order (N) is assigned a higher-order number in the order of the largest determining element (Sum), This is the best priority. The transmitting end delivers the memorized advertisements to the receiver according to the priority order. The receiver displays the received advertisements in the order they were received. Next, an embodiment of the present invention will be described with reference to the drawings. Fig. 3 is a diagram showing a configuration of an apparatus for controlling advertisement transmission (delivery) of the present invention, which is provided on a transmission side. The advertisement distribution device 1 is provided with a customer management section 2 Advertising Management Department 3. Advertising information storage department 4. Command Department 5, Calculation Department 6, Experience Department 7, Receiving Department 8, And transfer section 9. The customer management department 2 receives personal data (data registered as a subscriber) from viewers, Obtain a personal ID for that viewer, Memorize the personal ID and personal data. The profile of each viewer is used to select advertisements that are appropriate for each viewer. The advertisement management department 3 receives advertisement data (day image data, Audio data, Text, etc.), And the information attached to the ad (the additional information is displayed during the period shown in Figure 1, Audience layer specific classification, Total display times, Priority transmission time zone, Ad properties), To get the ad ID for that ad, The advertisement ID and additional information are stored in the memory section (not shown) of the advertisement management section 3, Send the advertisement data to the advertisement data storage section 4. also, The additional data of each advertisement stored in the advertisement management unit 3 is used for selecting advertisements for each viewer (a configuration case where an advertisement suitable for each viewer is selected and distributed), ^ Paper size for calculation of advertisements is subject to Chinese National Standard (CNS) A4 specification (210X297mm) '-35- --- ^ ----- clothing-(Please read the precautions on the back before filling this page) Order d Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 536676 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Description of the invention Color 3) Delivery priority. also, The advertisement management section 3 receives experience information from the experience section 7 'based on the history information and the information stored in the advertisement management section 3 to determine a control variable for calculating the priority order of advertisements. also, The advertising management department 3 accepts external orders. The advertisement data storage unit 4 memorizes the advertisement ID and advertisement data sent by the advertisement management unit 3. also, The advertisement data storage unit 4 responds to the instruction of the advertisement transmission signal (including the advertisement ID and personal ID) from the calculation unit 6 and searches for the indicated advertisement data and outputs it to the transmission unit 9. The command section 5 is based on the data input by the advertisement management section 3, Create a command for changing the control variable for the calculation unit 6, For advertising data storage department 4. Calculation Department 6, The order of the deletion of data by the experience department 7, For the calculation unit 6, an order or the like specifying the advertisement to be given the highest priority. The calculation unit 6 individually creates a personal calculation table for each viewer. The personal calculation table is a case where an advertisement suitable for each viewer is selected and distributed, Include the data shown in Figure 2. That is, one personal calculation table includes an advertising ID (indicating ID of C Μ 1 to C Μ 6) indicating an advertisement that is selected for distribution as a viewer suitable for one person, And control coefficients (TX, C P q, J η, K a, Η X, F X) And the control variable (X η) applicable to each control coefficient, And the sum of the importance of each advertisement (S u m) calculated according to the control coefficient, And 表示 (ν), which indicates priority. When the calculation unit 6 receives the advertisement display request signal from the receiver, ’the order of priority of the personal calculation table corresponding to the receiver, Send the signal of the advertisement data output to this receiver to the advertisement data protection (please read the precautions on the back before filling this page). Binding · 1% %) -36- 536676 A7 _________ B7 V. 发明 描述 (34) Pipe section 4. (Please read the precautions on the back before filling out this page.) The experience department 7 receives information from the viewer ’s receiver about the advertisements displayed on the receiver ’s page Based on that information, Create historical data for each advertisement. also, The experience section 7 receives information about the delivered advertisement from the advertisement information storage section 4, Based on that information, Different from the above-mentioned experience materials', we create experience materials for each advertisement. The receiver 8 receives personal data from the receiver, Advertising display requires signal, Information about advertisements, etc. The data is appropriately transmitted to the processing means (customer management department 2, Calculation Department 6, Experience Department 7). The transmission unit 9 receives the advertisement ID from the advertisement data storage unit 4, Advertising materials, Information of the receiver indicating the distribution destination of its advertising material (personal ID of the viewer of the receiver), Send these to the receiver at the delivery destination. Fig. 4 is a diagram showing a configuration of a receiver which is a receiving end device for distributing advertisements from the advertisement distribution device of the present invention. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economics. Receiver 2 0 is equipped with control unit 21. Connect to the memory 2 2 to the memory 2 2 Input section 2 3. Timing section 2 4. Transmission Department 2 5. Receiving Department 2 6. Output section 2 7. The control unit 21 performs control of the entire receiver 20, Advertising display control, Handle data management, etc. regarding the display status of each advertisement. The receiver 20 receives the broadcast data 'advertising data' and the data attached to the advertising data from the transmitting end through the receiving unit 25. Broadcasting data refers to C S 'B S, Ground wave, Cables and other wired or wireless transmissions are used as the paper standard for the application of China National Standard (CNS) A4 (210X297 mm) -37- 536676 Α7 Β7 Invention Description (35) (Please read the precautions on the back before filling out this page) Program information of the receiver of the viewer of the entrant, Or, a directory provided by a user who is registered as a subscriber through a communication LAN such as the Internet. The control unit 21 processes the data received by the receiving unit 26. It is output from the output section 27. The output section 2 7 refers to the output image, sound, Text and other information devices, Equipped with image display device and sound output device. Also, the control unit 22 temporarily stores the information about the advertisement reproduced by the output unit 27 in the memory unit 22, Read the data at a predetermined time, Transfer from the transfer section 25 to the transfer end. Printed by the Consumers ’Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs Next, an embodiment of the operation of the first advertisement distribution device will be described with reference to FIGS. 5 to 17. This embodiment indicates that the viewer himself is the data of the type of the viewer selected by each classification of the viewer-level specific classification data (refer to the viewer-level specific classification in FIG. 1), Based on the audience level that the advertiser has designated for advertising, 表示 indicates the importance assigned to each category of each category of specific classification data for the audience level, To decide whether to distribute ads to viewers. also, This embodiment uses the display period (control coefficient T X), Viewer-specific classification (control coefficient C p Q), Predetermined transmission sequence (control coefficient j n), Target average transmission times (control coefficient Ka), Priority is given to the transmission time (control coefficient η X) and the viewer's preference (advertising attribute) (F X). Fig. 5 is a diagram showing a viewer registration procedure at the advertisement distribution device 1 which is a transmitting end. This paper size applies to China National Standard (CNS) Α4 specification (210X297 mm) -38-536676 A7 B7 V. Invention Description (36) A. The viewer registration procedure in the advertising distribution device 1 (Please read the precautions on the back before filling out this page) A 1. In step 1, the viewers of the receiver 20 are data that are characterized by the personal information of the viewers, that is, addresses, names, etc., and the audience level to which the viewers belong when they are registered as subscribers. For example, it is written on a questionnaire sheet prepared by the transmitting end and supplied to the viewer, or a paper printed with a mark or symbol, and the like is transmitted to the transmitting end. The information including personal data is characteristic of the audience layer to which the audience belongs, for example, the classification data for the audience layer specified on the questionnaire paper or paper printed with marks and symbols prepared on the transmitting end (see section The plural types shown in the specific classification of the audience level in Figure 1 are selected. Furthermore, the method of transmitting personal data to the transmitting end is arbitrary. For example, there are methods and records for transmitting the personal data to the paper by fax or mail. A method of transmitting by magnetic mail or recording media, such as by mail, or a method of transmitting by telephone, such as verbal transmission. When the transmitting end receives personal data from a viewer, the personal data is input from the customer registration input unit to the customer management unit 2. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. In step 2, the customer management department 2 of the advertisement distribution device 1 creates a personal ID for the viewer. The customer management department 2 stores the personal ID related to personal data. The personal ID must be stored in the viewer's receiver 2 0 'and transmitted to the viewer by an appropriate means (for example, a paper with a personal ID recorded on it is mailed), and the viewer is memorized from the input part 2 3 of the receiver 20 to the storage part twenty two. Also 'For the machine paper size implemented with input means and software for receiving and inserting, the Chinese national standard (CNS) A4 specification (210 X 297 mm) is applicable -39-536676 A7 B7 V. Description of the invention (37) (please first (Read the precautions on the back and fill in this page again.) The receiver 2 0 can send the software for inputting personal data from the transmission unit 9 of the advertising distribution device 1 to the receiver 2 6 of the receiver 2 0 and memorize it to the memory 2 2 The control unit 21 is used to implement the software, so that the viewers can input personal data from the input unit 23 of the receiver 20, and transmit the personal data they input from the transmission unit 25 of the receiver 20 to the advertisement distribution device 1. The receiving unit 8 may be directly stored in the customer management unit 2. The personal ID created in the customer management unit 2 may be directly transmitted from the advertisement distribution device 1 to the receiver 20 of the viewer, and may be automatically stored in the memory unit 22 by the receiver 20. Printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Specific classification materials for the audience level are largely classified as plural items, and each item is classified as plural. This small classification is hereinafter referred to as a kind. Referring to the example in Figure 1, the specific classification data of the audience level is divided into 4 categories (items), and the major categories are area (C a X), gender (c b X), age (Ccx), and interest (Cdx). It is further classified (item) C a X is classified into m species, and is subdivided into region A (C a 1) to region m (C am), and C bx is classified into 2 species, and is subdivided into male (C b 1) and female (C b 2), the classification C c X is divided into 5 categories, and it is subdivided into 19 years old (C c 1) to 65 years old (C c 5), and the classification C d X is Three categories are subdivided into interest A (C d 1) to interest C (C d 3). In this embodiment, for example, when the viewers of the receiver 20 are living in the area A, male, under 19 years old, and interested C, the viewers select the types Ca 1, Cb 1, Cc 1, and Cd3. The data indicating the selected types Ca 1, Cb 1, C c 1, and C d 3 are stored in the storage section of the customer management section 2. This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) '" -40- 536676 A7 B7 V. Description of the invention (38) and' The personal data may also include a payment indicating the contract made by the viewer Broadcast channel number (broadcasting company name) information, or other information (such as displaying phone number, credit card number, work unit name, etc.). In addition, when a plurality of viewers (for example, family) with different ages, genders, and interests use one receiver, when one viewer has multiple interests, 'in order to reflect all of its characteristics, it must be specified for each of the large categories. Plural. Therefore, the viewers constituting the receiver 20 may select a plurality of types in one category, or may register a plurality of viewers individually for one receiver. When a plurality of viewers are registered in one receiver, for example, the receiver is provided with a selection button for identifying each viewer, and when each viewer uses the receiver, the user presses the selection button for identifying the viewer to distribute advertisements. The device 1 transmits a signal identifying the viewer. In addition, in order to identify the viewer, an identification device such as an ID card reading device is provided in the receiver. When the viewer uses the receiver, the ID device can be used to read the ID card of the viewer. The customer management unit 2 of the advertisement distribution device 1 memorizes a program for performing the above steps. Fig. 6 shows a procedure for analyzing the viewer's personal data on the transmitting side, that is, the advertisement distribution device 1. B _ Steps for analyzing the personal information of the viewers on the transmitting end B 1 · In step 1, the customer management section 2 of the advertising distribution device 1 obtains all the registered information based on all the personal information stored in the customer management section 2 The number of viewers in each category (C a 1 ~ C d 3) of the specific category of the viewer level of the viewer (S a 1 ~ This paper is also applicable to the Chinese National Standard (CNS) A4 specification (210X297) (%) (Please read the precautions on the back before filling out this page) 装 Installed, 11 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-41 536676 A7 B7 V. Description of the Invention (39) S d 3). In addition, sa 1 refers to the number of viewers belonging to the category C a 1 'S a 2 refers to the number of viewers belonging to the category C a 2, and the same applies to the symbols indicating the types and the symbols indicating the number of viewers. The same symbols as above are shown on the right. From the number of viewers belonging to various categories, understand the number of viewers targeted for advertising, namely the market size. The market size is a criterion for deciding the number of advertisements (transmissions) and period. It can also be estimated that the effect of advertisements, that is, the number of people who watch the advertisements, can be used in the advertising frame sales. Instead of the number of viewers belonging to each category, the number of receivers can be calculated. It is also possible to investigate the number of viewers who listen to each channel (Ch1 ~ Chn) in the broadcast, or the number of people belonging to each channel or each computer site belonging to users of various computer websites stored on the Internet. That is, for each channel and each computer website, investigate which viewer belongs to the ‘that type’. For example, among the viewers of channel 1, who belong to the category ca X, who are the viewers of C a 1, who are C a 2, who are C a 3, who are Cd 2, who are Cd 3, and who are viewers of channel 2 Who belongs to the category C a 1 of the category C a X. . . . . . . . Of the viewers of channel 3, who belongs to the category C a 1 of the category C a X. . . . . . . . Data to make more detailed information. This kind of data is, for example, the number of viewers of various categories belonging to all viewers at the time of broadcasting, and the viewing rate of each channel, which is multiplied by these to make an estimate. In addition, other methods can obtain more accurate results by giving feedback from each receiver to display the information of the channels it sees and the information of the names and addresses of the recipients it accesses. This paper size applies to China National Standard (CNS) A4 specification (210X297 mm) IJ, ———— Installation— 丨 (Please read the precautions on the back before filling this page) Order d Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -42- 536676 Α7 Β7 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (40) The data showing the number of viewers (receivers) belonging to various types of memory in the customer management department 2 is used later Calculation of the number of target transfers (control coefficient Ku) in the second embodiment of the. The customer management section 2 of the advertisement distribution device 1 stores a program for performing the above steps. FIG. 7 shows the preparation steps of the transmitting side, that is, the advertisement data on the advertisement distribution device 1. C _ Preparation steps for advertising materials on the transmitting side C 1. In step 1, the advertisement distribution device 1 receives advertisement data of advertisements, advertisement display period data, advertisement total display times data (corresponding to total transmission times data), and advertisements as objects Data of the characteristics of the audience layer (classified data for the audience layer), data indicating the time zone of priority transmission of advertisements (priority time data), data indicating the area of advertising (ad attribute data), and length of advertising (time ) The data (advertisement manager data) is input from the advertisement registration input unit to the advertisement management unit 3 and memorized. Advertisement materials are materials representing advertisement images, sounds, text, and the like. The display period data refers to the display period of the advertisement, such as the start date and the last day displayed on the receiver, and the number of days in the display period. The data of the total number of times of display of the advertisement is data indicating the number of times of noticeable display 'corresponding to the total number of times of transmission from the transmitting end to the receiver. The classification data for the viewer level is data for specifying the viewer level for advertisements (the classification for the viewer level in FIG. 1). For priority delivery, I paper size applies Chinese National Standard (CNS) A4 specification (1T〇χ 297 public envy) (Please read the precautions on the back before filling out this page) 4-item refilling · binding · ordering-43- 536676 A7 B7 V. Description of the Invention ⑷) The material is information indicating the time zone (time) of priority transmission of the advertisement. Advertisement attribute data refers to the information that belongs to the field of advertisements for advertising ((Please read the precautions on the back before filling out this page) Advertisement attributes). The advertisement attributes are classified into cars, insurance, food products, etc. The advertiser is a viewer-level designated for advertisements, and indicates importance in advance for various types of allocation of each classification of classification-specific data for the viewer level. The advertiser selects, for example, a plurality of types of viewer-layer-specific classification data that are recorded on the questionnaire paper and the paper printed with marks and symbols, etc., which are provided to the advertiser prepared by the delivery side, and display the advertisements as the target audience. The type of this layer is recorded. Secondly, a decision is made to indicate which of the selected viewers attaches importance to which one (indicating the importance) and is recorded. Secondly, the above-mentioned paper is entered, and the data related to the advertising materials indicating the type of viewers who are targeted for advertisements and the data indicating the importance assigned to the types are input from the advertisement registration input section of the advertisement distribution device 1 to the advertisement management Part 3 is also memorized. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs and provided with an input device such as a keyboard and a display device in the advertising distribution device 1, and selecting the category from the specific classification data for the audience level and downloading the software that indicates the importance The display device of the advertisement distribution device 1 displays the classification data for specifying the viewer layer, and the input device is used to select the category, determine the 値, and input it. In the example in Figure 1, the specific classification data for the audience level is 4 items (classifications), and the major classifications are Cax, Cbx, Ccx, and C d X. Each classification is subdivided into plural classifications (categories) (C a 1 ~ This paper size applies Chinese National Standard (CNS) A4 specification (210 '乂 297 mm) -44- 536676 A7 B7 V. Description of the invention (42)
Cam、Cbl〜Cb2、Ccl〜Cc5、Cdl〜 c d 3 )。 (請先閱讀背面之注意事項再填寫本頁) 廣告主對重視的種類分配大的値。又，分配至1個分 類中的各種類的値之合計値爲1 〇 〇來分配數値。例如廣 告C μ 1的分類C b X (性別），種類c b 1 (男性）分 配爲8 〇，於種類c b 2 (女性）分配爲2 0，該些合計 爲1 〇 0。此爲C Μ 1以男性和女性兩者爲對象，但以 8 〇對2 0的比率表示重視男性。又，例如C Μ 5的分類 C d X，於種類c d 1分配爲9 0、於種類〇(12分配爲 〇、於種類C d 3分配爲1 0。此係將屬於種類C d 1的 視聽者層、和屬於種類C d 2的視聽者層、和屬於種類 c d 3的視聽者層，以9 0對0對1 0的比率而重視之。 再:者爲0的値係指完全不考慮該視聽者層爲對象之意。 又，廣告主爲指定欲在接收機顯示廣告的時間帶即欲 將廣告傳送給接收機的時間帶，而對優先傳送時間資料的 各時間帶分配表示重要度的値。 經濟部智慧財產局員工消費合作社印製 廣告主係從例如表示於記載在上述之問卷用紙和印有 記號、符號的紙等之用紙的優先傳送時間資料之複數時間 帶’選出欲優先傳送廣告的時間帶（1或複數的時間帶） ，決定該時間帶表示爲那種重視程度的値（表示重要度的 値）並予記入。其次與廣告資料有關之所選擇的時間帶、 和表示對該時間帶而分配的重要度之値的優先傳送時間資 料，從廣告配送裝置1的廣告登錄輸入部輸入至廣告管理 部3並予記憶。 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） -45- 536676 A7 B7 五、發明説明（43 ) (請先閱讀背面之注意事項再填寫本頁) 又，於廣告配送裝置1中，設有鍵盤等之輸入裝置及 顯示裝置，從優先傳送時間資料選出時間帶並下載欲分配 表示重要度的値之軟體，在顯示裝置顯示優先傳送時間資 料，用輸入裝置來選擇時間帶，決定値且予以輸入亦可。 經濟部智慧財產局員工消費合作社印製 於第1圖之案例中，優先傳送時間資料係被分類爲6 個時間帶Η 1 ( 1時〜5時）、Ή 2 ( 5時〜9時）、 Η3 (9時〜13時）、Η4(13時〜17時）、Η5 (1 7時〜2 1時）、Η 6 ( 2 1時〜1時）。廣告主係 針對欲傳送廣告的時間帶即針對所重視的時間帶分配大的 値。又，以分配至所有時間帶的値之合計値爲1 〇 〇來分 配數値。例如廣告C Μ 4於時間帶Η 1、Η 2、Η 3分配 爲Ο、Η4分配爲20、Η5分配爲60、Η6分配爲 2 Ο ’該些合計爲1 〇 〇。此係表不廣告主於有關的 C Μ 4之傳送時間帶，以〇對〇對〇對2 0對6 0對2 0 的比率而重視HI、Η2、Η3、Η4、Η5、Η6的時 間帶，希望於Η 4、Η 5、Η 6的時間帶（特別是Η 5的 時間帶）優先被傳送。再者，爲〇的値是指不希望於該時 間帶被傳送之意。 更因廣告主指定屬於經廣告被宣傳的商品領域（屬性 )，故指定廣告屬性。廣告屬性例如有車子、食品、電氣 產品等。廣告主係與上述同樣地例如從記載在問卷用紙和 印有記號、符號的紙等之用紙的廣告屬性資料，選出與該 廣告屬性一致的廣告屬性，與廣告資料有關之表示該屬性 的廣告屬性資料，從廣告配送裝置1的廣告登錄輸入部輸 本^氏張尺度適用中國國家標準（CNS ) Α4規格（210X297公釐） * - -46 - 536676 A7 B7 五、發明説明（44 ) 入至廣告管理部1並予記憶。又’在廣告配送裝置1設有 鍵盤等之輸入裝置，下載欲選擇廣告屬性的軟體，在顯示 裝置顯示廣告屬性資料，用輸入裝置選擇廣告屬性並予輸 入亦可。 於第1圖之案例中，廣告屬性係表示於計算要素名「 視聽者之嗜好（廣告屬性）」的欄「（）」内，廣告 CM1、CM2、CM4的廣告屬性爲F1，CM3、 c Μ 6的廣告屬性爲f 2，C Μ 5的廣告屬性爲F 3， C Μ 7的廣告屬性爲F 4。再者，此例所示的記號F 1〜 F 4係表示廣告屬性即廣告（以廣告爲宣傳的商品）所屬 之領域。 C 2 ·於步驟2中，廣告管理部3係針對所記憶的視 聽者層特定用分類資料之各分類的各種類（第1圖之 C a 1〜C d 3 )而與屬於該種類的視聽者數資料（在 S a 1〜s d 3上述B之步驟所求得的資料）有關。該每 個@類的視聽者數資料係根據記憶在顧客管理部2的全部 個人資料而得的。例如在顧客管理部2記憶1 〇人視聽者 的個人資料’其中7人屬於種類c a 2之場合下，記憶有 關於C a 2之資料表示7的視聽者數資料S a 2。（再者 S a 1〜S d 3用計算第2廣告配送裝置動作實施形態所 說明之目標傳送次數的工程所用的。） c 3 .於步驟3中，廣告管理部3係製成針對步驟1 所記憶的廣告之廣告I D，該廣告I D是有關廣告之顯示 期間資料（顯示之開始日、截止日期）、視聽者層特定用 本紙張尺度適用中國國爲^7^17^7^97公釐了 (請先閲讀背面之注意事項再填寫本頁) •裝· 訂 經濟部智慧財產局員工消費合作社印製 -47- 536676 Μ B7 五、發明説明（45 ) 分類資料（C a 1〜C d 3 )、有關該視聽者層特定用分 類資料的各分類之各種類的視聽者數資料（S a 1〜 s d 3 )、總顯示次數資料（總傳送次數資料）（K T ) 、優先傳送時間資料（Η X )、廣告屬性資料（F 1〜 F 3 )、廣告長資料的資料記憶至廣告管理部3。又此時 ’廣告管理部3除了從廣告登錄輸入部被輸入的資料以外 ’還有有關預定傳送順序資料（J η )、和視聽者之嗜好 貪料（F X )。預定傳送順序資料（J η )的値係分配爲 最低値，視聽者之嗜好資料（F X )則分配爲基準値（此 例爲中間値）。又，就顯示期間資料來看，也計算並記憶 表示全顯示期間的資料（T t )及表示剩餘顯示期間的資 料（T r )。此例係爲集合顯示期間資料、視聽者層特定 用分類資料、視聽者層特定用分類種類別視聽者數資 料、總顯示次數資料（總傳送次數資料）、優先傳送時間 資料、廣告屬性資料、預定傳送順序資料、視聽者之嗜好 資料、廣告長資料的附加資料。 又，廣告管理部3係將所製作的廣告I D和廣告資料 (表示廣告本身的資料）傳送給廣告資料保管部4並予記 憶。又’廣告管理部3係將廣告I D、和其廣告之初期資 料（第1圖所示的資料）傳送給經歷部7，準備製作該廣 告的經歷資料。 也對其他廣告進行與C 1〜C 3同樣的工程，於廣告 資料結合附加資料。 廣告配送裝置1的廣告管理部3係記憶用來執行上述 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） 丨^-----裝！ (請先閲讀背面之注意事項再填寫本頁) 訂 -14 經濟部智慧財產局員工消費合作社印製 -48- 536676 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明（46 ) 步驟的程式。 第8圖係表示在傳送端即廣告配送裝置丨的個人計算 表之製作步驟。 個人計算表是指包括針對一人視聽者而分配的各廣告 配送給接收機的優先順位即決定在接收機顯示優先順位時 所用的資料、及表示所決定的優先順位之資料的資料，分 別分針對被登錄在傳送端的所有視聽者而個別製作之。 D.在傳送端的個人計算表製作步驟 D 1 ·於步驟1中，顧客管理部2抽出表示記憶在該 顧客管理部2的個人資料中之個人I D、和該個人I D所 識別的視聽者本身從視聽者層特定用分類資料選出之屬於 該視聽者之種類的資料，將該拷貝傳送給計算部6。計算 部6係針對根據該個人I D所識別的視聽者來製作個人計 算表（參照第2圖的表格）。但此時記錄在個人計算表的 資料僅爲表示個人I D、和屬於視聽者之種類的資料。 D 2 .於步驟2中，廣告管理部3係將廣告的附加資 料之拷貝即顯示期間資料、視聽者層特定用分類資料、總 顯示次數資料（總傳送次數資料）、優先傳送時間資料、 廣告屬性資料、預定傳送順序資料、視聽者的嗜好資料、 及廣告長資料的拷貝傳送給計算部6。第1實施形態係不 對每種類的視聽者數資料（S a 1〜S d 3 )使用計算廣 告的優先順位，不包括在傳送給計算部6的附加資料中。 D 3 ·於步驟3中，計算部6係選出針對該視聽者而 本紙張尺度適用中國國家標準（CNS ) A4規格（2丨0、〆297公釐） ^ (請先聞讀背面之注意事項再填寫本頁) i裝. 訂 d -49- 536676 A7 ___ B7 五、發明説明（47 ) (請先閱讀背面之注意事項再填寫本頁) 分配的廣告。計算部6係比較由顧客管理部2所接收之屬 於視聽者的種類之資料、和由廣告管理部3所接收的廣告 附加資料中之視聽者層特定用分類資料（c a 1〜C d 3 )’根據比較結果來決定是否將該廣告分配給該視聽者。 5亥比較係抽出包括在視聽者層特定用分類資料中的種類中 之對應屬於視聽者之種類的種類，檢查廣告主是否選擇視 聽者選擇的種類即是否對該種類分配數値。 此實施形態係於個人資料中包括表示種類C a 1 (地 區A ) 、C b 1 (男性）、C c 1 ( 1 9歲以下）、 C d 3 (興趣C )的資料。計算部6係檢查廣告之附加資 料中的視聽者層特定用分類資料（C a 1〜C d 3 )中之 種類Ca 1、Cb 1、Cc 1、Cd3，檢查廣告主是否 .選擇該些種類即是否對該些種類分配數値。 經濟部智慧財產局員工消費合作社印製 D 3 a .上述4種類全部分配數値〇的場合下，判斷 全不一致，於步驟4中，計算部6係其附加資料不一致即 放棄不記錄到個人計算表。第1圖所示之廣告中，廣告 C Μ 7係於上述4種類全部分配數値0，全不一致，其廣 告I D及附加資料就不記錄在該個人計算表。未記錄在個 人計算表的廣告則不針對配合其個人計算表的視聽者而顯 示之。 D 3 b ·上述4種類中之任一類分配0以外的數値之 場合下，判斷廣告主選擇的視聽者層、和視聽者本身所屬 的視聽者層至少部分一致，於步驟中，計算部6係決定該 廣告分配至該視聽者，將該廣告的附加資料記錄於個人計 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐) ' " -50- 536676 A7 B7 五、發明説明（48 ) (請先閱讀背面之注意事項再填寫本頁) 算表。第1圖所示之廣告中，有關廣告C Ml〜CM6係 於上述4種類之任一類分配0以外的數値，該些廣告的廣 告I D及附加資料則記錄在該個人計算表。 該實施形態的選擇即是否於個人計算表記錄廣告的附 加資料，即是否針對視聽者分配廣告之判斷的基準係爲是 否對視聽者所選擇的全部種類分配數値0。但別的方法例 如也可根據針對視聽者所選擇的各種類而分配的値之合計 來決定是否分配廣告，例如也可將合計爲所定値以上的廣 告分配至該視聽者。 在個人計算表有關視聽者層特定用分類資料是只記錄 對應於視聽者所選擇的種類之資料。又，顯示期間資料（ T t、T r )是與廣告I D有關連並被記錄，但仍保留不 .會被記錄在個人計算表，會記錄根據在以下之Η 5所示的 計算而取得的顯示期間之係數値（Τ X )。 經濟部智慧財產局員工消費合作社印製 又，該實施形態乃於廣告I D記錄與以下步驟（D 4 )所說明之目標平均傳送次數相關的資料，即目標平均傳 送次數（初期値）的資料以及廣告被傳送的次數（針對該 視聽者所產生的該廣告傳送次數）的資料，但第2圖所示 的個人計算表乃如以下之Η ( Η 1 )所做的說明，在到達 目標平均傳送次數的剩餘傳送次數記錄適用所定係數而獲 得的係數値（K a )。再者，實際顯示廣告被傳送的次數 是根據包括接收機2 0顯示廣告後經廣告配送裝置1傳送 的資料之個人I D及廣告I D而獲得的（參照Η的步驟 2 7)〇 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ 297公釐） -51 - 536676 A7 ___ B7 _ 五、發明説明（49 ) D 4 ·於步驟6中，計算部6係製作、記憶分配到該 廣告的視聽者（接收機）數量，即表示該廣告記錄在何枚 個人計算表的資料。該資料是分別針對記錄在計算部6所 記憶的個人計算表的所有廣告而製作的。 計算部6是計算針對該廣告的目標平均傳送次數。目 標平均傳送次數是將廣告受注目的總顯示次數除以分配到 該廣告的所有接收機數量，分別針對該些接收機求得最低 限度所需要的平均傳送次數（最低傳送次數），於該最低 傳送次數乘以係數藉此而求得的。 針對某接收機於期限内實行最低傳送次數的傳送。因 而’對於分配到某廣告的接收機來分配針對該廣告而計算 的最低傳送次數是很難達到受注目的總顯示次數（總傳送 次數）°因而於最低傳送次數乘以係數，藉此分配到該廣 告的各接收機具有相互補足該廣告傳送給接收機的傳送次 數不足部分的裕度，且該廣告不會過多地傳送給各接收機 ’對各接收機決定均等目標的傳送次數，即目標平均傳送 次數。 乘以最低傳送次數的係數之値，例如以包括多人數的 視聽者層爲對象的廣告，即增多分配該廣告的接收機數量 的機會減少。又，反相地以包括人數少的視聽者層爲對象 的廣告，即減少分配該廣告的接收機數量的機會增大。該 係數之値可由例如過去廣告顯示實績（傳送實績）的資料 '有關在上述A所說明的問卷等所獲得而記憶的視聽者層 人數等的資料、和有關廣告主所指定的廣告爲對象的視聽 本紙張尺度適用中國國家標準（CNS ) A4規格（2i〇X297公釐） (請先閲讀背面之注意事項再填寫本頁) 裝_Cam, Cbl ~ Cb2, Ccl ~ Cc5, Cdl ~ c d 3). (Please read the notes on the back before filling out this page.) Advertisers assign a lot of attention to the types they value. In addition, the total number of 类 assigned to each category in one category is 100, and the number is allocated. For example, the category C b X (sex) of the advertisement C μ 1 is assigned to 80 as the category c b 1 (male), and 20 is assigned to the category c b 2 (female), which totals 100. This is C M 1 for both males and females, but the importance of males is expressed in a ratio of 80 to 20. For example, the classification C d X of C M 5 is assigned to 90 in the category cd 1 and 0 to 12 (to 0 in 12 and to 10 in the category C d 3). This is an audiovisual system that belongs to the category C d 1 The speaker layer, and the audience layer belonging to the category C d 2 and the audience layer belonging to the category cd 3 are valued at a ratio of 90 to 0 to 10. Furthermore: a 値 of 0 means that it is not considered at all. This audience level is intended. In addition, the advertiser indicates the time zone in which the advertisement is intended to be displayed on the receiver, that is, the time zone in which the advertisement is intended to be transmitted to the receiver, and indicates the importance of each time zone assignment of priority transmission time data. The advertisements printed by the employees' cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs are selected from the plural time bands of the priority transmission time data indicated on the questionnaire paper and the paper printed with marks and symbols, for example. The time zone (1 or plural time zone) in which the advertisement is transmitted, determines the time zone expressed as 重视 (the degree of importance) and then records it. Next, the selected time zone related to the advertising material, and Means that for the time zone The priority transmission time data of the assigned importance is input from the advertisement registration input section of the advertisement distribution device 1 to the advertisement management section 3 and memorized. This paper size applies the Chinese National Standard (CNS) A4 specification (210X 297 mm) -45- 536676 A7 B7 V. Description of the invention (43) (Please read the precautions on the back before filling this page) Also, in the advertising distribution device 1, there are input devices such as keyboards and display devices, and priority transmission time Select the time zone of the data and download the software that you want to assign to indicate the importance, and display the time data for priority transmission on the display device. Use the input device to select the time zone, determine it, and enter it. In the case shown in Figure 1, the priority transmission time data is classified into 6 time zones: Η 1 (1 to 5 hours), Ή 2 (5 to 9 hours), Η 3 (9 to 13 hours), Η4 (13:00 to 17:00), Η5 (17:00 to 21:00), Η6 (21:00 to 11:00). Advertisers allocate a large amount of time to the time zone for which they want to send advertisements, that is, to the time zone they value.値. Also, to distribute The total number of 値 in all time bands is 100. For example, the advertisement CM 4 is allocated in the time band Η 1, Η 2, Η 3 is allocated 0, Η4 is allocated 20, Η5 is allocated 60, and Η6 is allocated as 2 0 'These totals are 1 0 0. This is to show that the advertisers in the relevant CM 4 transmission time band, with a ratio of 0 to 0 to 0 to 20 to 6 0 to 2 and pay attention to HI, Η 2 The time zone of, Η3, Η4, Η5, and Η6 is expected to be transmitted preferentially at the time zone of Η4, Η5, and Η6 (especially the time zone of Η5). Furthermore, 値, which is 0, means that you do not want to This time zone is meant to be transmitted. In addition, because the advertiser designates the domain (attribute) of the product being advertised, the advertisement attribute is specified. Advertising attributes include, for example, cars, food, and electrical products. The advertiser is similar to the above, for example, from the advertisement attribute data recorded on the questionnaire paper and the paper printed with marks and symbols, etc., the advertisement attribute corresponding to the advertisement attribute is selected, and the advertisement attribute indicating the attribute is related to the advertisement attribute. The data is input from the advertisement registration input section of the advertisement distribution device 1. The Chinese standard (CNS) Α4 specification (210X297 mm) is applied to the standard. *--46-536676 A7 B7 V. Description of the invention (44) The management department 1 also remembers. Also, an input device such as a keyboard is provided in the advertisement distribution device 1. It is possible to download software for selecting advertisement attributes, display advertisement attribute data on a display device, and use the input device to select advertisement attributes and input them. In the case of Figure 1, the advertisement attribute is shown in the column "()" of the calculation element name "Popularity of the viewer (advertisement attribute)", and the advertisement attributes of the advertisements CM1, CM2, and CM4 are F1, CM3, and CM. The advertising attribute of 6 is f 2, the advertising attribute of C M 5 is F 3, and the advertising attribute of C M 7 is F 4. In addition, the symbols F 1 to F 4 shown in this example indicate the attribute of the advertisement, that is, the area to which the advertisement (a product promoted by the advertisement) belongs. C 2 · In step 2, the advertisement management unit 3 responds to the various categories (C a 1 to C d 3 in FIG. 1) of each category of the classification data for specifying the audience level that is memorized, and the audiovisual that belongs to the category The number data (the data obtained in the above step B of S a 1 to sd 3) are related. The data of the number of viewers of each @ type is obtained from all the personal data stored in the customer management section 2. For example, when the customer management unit 2 memorizes the personal data of 10 viewers and 7 of them belong to the category c a 2, the data about C a 2 represents the number of viewers S a 2 of 7 is stored. (Further, S a 1 to S d 3 are used for the process of calculating the number of target transmission times described in the second embodiment of the operation mode of the advertisement distribution device.) C 3. In step 3, the advertisement management unit 3 is made for step 1 The advertising ID of the memorized advertisement. The advertisement ID is information about the display period of the advertisement (the start date and the end date of the display), and the specific use of this audience for the audience layer is ^ 7 ^ 17 ^ 7 ^ 97 mm (Please read the precautions on the back before filling out this page) • Binding and printing Printed by the Consumer Consumption Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-47- 536676 Μ B7 V. Description of the invention (45) Classified information (C a 1 ~ C d 3). The number of viewers (S a 1 to sd 3), the total number of display times (the total number of transmissions) (KT), and the priority transmission time data related to each category of the specific classification data of the viewer layer. (Η X), advertisement attribute data (F 1 ~ F 3), advertisement length data are memorized to the advertisement management department 3. At this time, 'the advertisement management unit 3 has, in addition to the data input from the advertisement registration input unit', information on the scheduled transmission sequence (J η) and the preferences of the viewer (F X). The sequence of the scheduled transmission sequence data (J η) is assigned as the lowest frame, and the audience's preference data (F X) is assigned as the reference frame (in this case, the middle frame). In terms of the display period data, the data (T t) indicating the full display period and the data (T r) indicating the remaining display period are also calculated and memorized. This example is a collection of display period data, viewer-level specific classification data, viewer-level specific classification category viewers data, total display frequency data (total transmission frequency data), priority transmission time data, advertising attribute data, Additional information such as scheduled delivery data, viewer preferences, and ad manager data. The advertisement management unit 3 sends the created advertisement ID and advertisement data (data indicating the advertisement itself) to the advertisement data storage unit 4 and remembers them. The 'advertising management unit 3' transmits the advertisement ID and the initial data of the advertisement (the data shown in Fig. 1) to the experience unit 7 to prepare the experience data of the advertisement. The same process as C1 ~ C3 is also performed for other advertisements, and additional information is combined with advertisement materials. The advertisement management unit 3 of the advertisement distribution device 1 is used to implement the above. The paper size applies the Chinese National Standard (CNS) A4 specification (210X 297 mm) 丨 ^ ----- install! (Please read the precautions on the back before filling this page) Order-14 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-48- 536676 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of Invention (46) Steps Program. Fig. 8 shows the steps of making a personal calculation table at the transmitting end, that is, the advertisement distribution device. The personal calculation table refers to data including the priority order of each advertisement assigned to a receiver for a viewer, that is, the data used to determine when the receiver displays the priority order, and the data indicating the determined priority order. All the viewers registered on the transmission side will make it individually. D. Personal calculation table creation step D 1 at the transmitting end In step 1, the customer management section 2 extracts the personal ID indicating that the personal information stored in the personal data of the customer management section 2 and the viewers themselves identified by the personal ID are from The data which belongs to the type of the viewer selected by the classification data of the viewer level is transmitted to the calculation unit 6. The calculation unit 6 creates a personal calculation table for the viewer identified by the individual ID (see the table in FIG. 2). However, the information recorded in the personal calculation table at this time is only information indicating the personal ID and the type of the viewer. D 2. In step 2, the advertisement management department 3 copies the additional information of the advertisement, that is, the display period data, the classification data for the specific audience, the total display frequency data (total transmission frequency data), the priority transmission time data, and the advertisement. A copy of the attribute data, the scheduled transmission order data, the viewer's preference data, and the advertisement manager data is transmitted to the calculation section 6. The first embodiment does not use the priority order for calculating advertisements for each type of audience number data (S a 1 to S d 3), and is not included in the additional data transmitted to the calculation section 6. D 3 · In step 3, the calculation department 6 selects the paper size for this viewer. The Chinese National Standard (CNS) A4 specification (2 丨 0, 〆297 mm) is applied. ^ (Please read the notes on the back first Fill out this page again) i. Order d -49- 536676 A7 ___ B7 V. Description of the invention (47) (Please read the precautions on the back before filling out this page) The assigned advertisement. The calculation unit 6 compares the data belonging to the type of viewers received by the customer management unit 2 and the classification data (ca 1 ~ C d 3) for specifying the audience level among the additional information of advertisements received by the advertisement management unit 3. 'Determine whether to distribute the advertisement to the viewer based on the comparison result. The comparison system extracts the types corresponding to the types of viewers among the types included in the specific classification data of the viewer layer, and checks whether the advertiser selects the type selected by the viewer, that is, whether the number is assigned to the type. In this embodiment, the personal data includes data indicating types C a 1 (Area A), C b 1 (Male), C c 1 (Under 19 years old), and C d 3 (Interest C). The calculation section 6 checks the types Ca 1, Cb 1, Cc 1, and Cd 3 in the viewer-layer-specific classification data (C a 1 to C d 3) in the additional information of the advertisement, and checks whether the advertiser. Select these types That is, whether to allocate data to these categories. Printed by the Intellectual Property Bureau's Consumer Cooperatives Department of the Ministry of Economic Affairs D 3 a. When all the above 4 types are allocated 値 0, the judgment is inconsistent. In step 4, the calculation department 6 discards the additional information, which means that it is not recorded in the personal calculation. table. In the advertisement shown in Fig. 1, the advertisement CM 7 is all assigned the number 40 in the above 4 categories, which are all inconsistent. The advertisement ID and additional information are not recorded in the personal calculation form. Advertisements that are not recorded on the personal calculation form are not displayed to viewers who fit their personal calculation form. D 3 b · When any of the above 4 types is assigned a number other than 0, it is judged that the audience layer selected by the advertiser and the audience layer to which the audience itself belongs are at least partially consistent. In the step, the calculation unit 6 It is determined that the advertisement is distributed to the viewers, and the additional information of the advertisement is recorded in the personal paper size of the paper applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) '" -50- 536676 A7 B7 V. Description of the invention (48) (Please read the notes on the back before filling this page). Among the advertisements shown in FIG. 1, the advertisements C M1 to CM6 are allocated to a number other than 0 in any of the above four categories, and the advertisement ID and additional information of the advertisements are recorded in the personal calculation form. The choice of this embodiment is whether to record the additional information of the advertisement in the personal calculation table, that is, the criterion for judging whether or not to distribute advertisements to the viewers is whether to allocate the number 种类 0 to all types selected by the viewers. However, in another method, for example, it is also possible to determine whether to distribute advertisements based on the total number of distributions for various categories selected by the viewer. For example, it is also possible to distribute advertisements totaling more than the predetermined size to the viewer. In the personal calculation table, the classification data specific to the audience is recorded only for the data corresponding to the category selected by the audience. In addition, the display period data (T t, T r) is related to the advertising ID and is recorded, but is still retained. It will be recorded in the personal calculation table, and it will be recorded according to the calculation shown in Η 5 below. The coefficient 値 (TX) of the display period. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, this implementation form records the data related to the target average number of transmissions described in the following step (D 4) in the advertising ID, that is, the data of the target average number of transmissions (initial 値) and The number of times the advertisement was transmitted (for the number of times the advertisement was transmitted by the viewer), but the personal calculation table shown in Figure 2 is as described below Η (Η 1). The number of remaining transmissions is recorded as a coefficient 値 (K a) obtained by applying the predetermined coefficient. In addition, the actual number of times the display advertisement is transmitted is obtained based on the personal ID and advertisement ID of the data transmitted by the advertisement distribution device 1 after the receiver 20 displays the advertisement (refer to step 2 7 of Η). This paper standard applies China National Standard (CNS) A4 specification (210 × 297 mm) -51-536676 A7 ___ B7 _ V. Description of the invention (49) D 4 · In step 6, the calculation department 6 produced and memorized the audiovisual of the advertisement The number of receivers (receivers) indicates the personal calculation data recorded in the advertisement. This data is created for all advertisements recorded in the personal calculation table stored in the calculation section 6. The calculation unit 6 calculates a target average number of transmissions for the advertisement. The target average number of transmissions is the total number of noticed advertisements divided by the number of all receivers assigned to the advertisement, and the minimum average transmission times (lowest number of transmissions) required for these receivers are obtained respectively. The number of times is multiplied by the coefficient. The minimum number of transmissions for a receiver within the time limit. Therefore, it is difficult for a receiver assigned to an advertisement to assign the minimum number of transmissions calculated for the advertisement to reach the noticeable total number of display times (total transmission times). Therefore, the minimum transmission times is multiplied by a factor to allocate to Each receiver of an advertisement has a margin that is complementary to the insufficient number of times the advertisement is transmitted to the receiver, and the advertisement is not transmitted to each receiver too much. Number of transmissions. Multiplying by the factor of the minimum number of transmissions, for example, an advertisement targeted at a viewer level including a large number of people, that is, the chance of increasing the number of receivers distributing the advertisement is reduced. In addition, an advertisement targeted at a viewer level that includes a small number of people in the opposite direction, that is, the chance of reducing the number of receivers to which the advertisement is distributed is increased. This coefficient can be based on, for example, data on past advertisement display performance (transmission performance), 'information about the number of audience levels obtained from the questionnaires and the like described in A above, and the advertisement targeted by the advertiser The paper size of this paper is applicable to Chinese National Standard (CNS) A4 (2i × 297mm) (Please read the precautions on the back before filling this page).
、1T 經濟部智慧財產局員工消費合作社印製 -52 - 536676 A7 B7 五、發明説明（5〇 ) 者層之資料等憑經驗決定之。 例如對於屬於某領域的廣告，其受注目的總顯示次數 爲1 0 0 0 0次，被分配到該廣告的接收機數量爲5 0 0 台（即記錄該廣告的廣告I D之個人計算表的數量爲 5 0 0枚）。此種場合下，相對於各接收機的最低傳送次 數爲2 0次（1 〇 〇 〇 〇 / 5 0 0 )。於該値適用具有裕 度的係數來決定目標平均傳送次數。 又’已分配給一人以上的視聽者（接收機）之廣告， 即被登錄在一個以上的個人計算表之廣告，重新被分配到 別台接收機的話，顯示分配到該廣告的接收機數量之資料 就會被更新。計算部6會對每個廣告重新分配到別台接收 機，再計算相對於該廣告的目標平均傳送次數。於計算時 ’計算部6係對廣告管理部3要求表示到達該廣告總顯示 次數的剩餘顯示次數（即到達總傳送次數的剩餘傳送次數 )的資料而獲得，且將該剩餘顯示次數除以表示分配到該 廣告的接收機數量之資料（被更新的接收機數資料），求 得此時在各接收機之最低限度所需要的平均傳送次數（最 低傳送次數），於該最低傳送次數乘以係數，藉此求得新 的目標平均傳送次數。進而有關對應於分配到該廣告的所 有接收機之全部的個人計算表，且將目標平均傳送次數的 初期値資料更新爲上述新的目標平均傳送次數，對每個個 人計算表，由更新的目標平均傳送次數（初期値）減去與 廣告I D有相關連而被記憶的廣告傳送次數，製作新的剩 餘傳送次數資料（控制係數K a的基礎之資料）。計算部 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） 丨.--^r--^101^-- (請先閲讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 -53- 536676 A7 B7 五、發明説明（51 ) (請先閱讀背面之注意事項再填寫本頁) 6是爲計算控制係數K a而乘以剩餘傳送次數的計數，也 根據更新的接收機數資料（例如根據原來的接收機數與新 的接收機數之比率）而變更。 又，個人計算表係記錄表示視聽者與廣告的一致度之 一致度値（C t )、和在以下Η所說明的優先順位之計算 工程中所求得的每個廣告之控制係數的合計値（S u m ) 、和根據該合計値而獲得的優先順位（N )。 廣告配送裝置1也對新受理的廣告進行上述步驟。又 ，同一廣告已記錄在個人計算表時，就不會將該廣告重新 記錄在個人計算表。 廣告配送裝置1的計算部6記憶著用來進行上述步驟 的程式。 第9圖係表示製作有關傳送端即在廣告配送裝置1刪 除廣告的命令信號之步驟。 E ·製作有關在傳送端刪除廣告的命令信號之步驟 經濟部智慧財產局員工消費合作社印製 E 1 .於步驟1例如廣告顯示次數沒有達到總顯示次 數也沒有關係，廣告主決定繼續中止的廣告，以普通的控 制動作刪除不能刪除的廣告時，爲了刪除該廣告而從外部 命令輸入部對廣告管理部3輸入該廣告的廣告I D和刪除 命令。廣告管理部3則將所輸入的廣告I D和刪除命令輸 入到命令部5。 又，廣告管理部3是基於到達根據有關從經歷部7所 得到的各廣告之傳送（顯示）次數之資料而計算的各廣告 本&張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ' " -54- 536676 A7 B7 五、發明説明（52 ) (請先閲讀背面之注意事項再填寫本頁) 總傳送次數的剩餘傳送次數資料，於判斷達到受注目的總 顯示次數即總傳送次數的廣告之場合，以及根據廣告管理 部3本身所儲存的各廣告之剩餘顯示期間資料判斷廣告顯 示期間已滿的場所，從廣告管理部3將應刪除的廣告之廣 告I D和刪除命令輸入至命令部5。 再者，經歷部7係根據由接收機2 0所接收的資料（ 經歷資料爲基礎的資料）而假別製作有關各廣告的經歷資 料並予記憶。經歷資料係包括廣告顯示次數、廣告接收者 (顯示那個視聽者視聽該廣告）、視聽廣告之時間等。此 例中，廣告管理部3係應用該經歷資料中的廣告顯示次數 之貪料來計算到達廣告總顯币次數的剩餘顯示次數即到達 總傳送次數的剩餘傳送次數。 又，經歷部7係根據廣告資料保管部4於配送廣告後 從3亥廣告貪料保管部4所傳送的貪料’個別製成包括有關 各廣告的廣告傳送次數、廣告接收者（顯示那個視聽者視 聽該廣告的資料）、視聽廣告之時間等的經歷資料並予記 憶。 經濟部智慧財產局員工消費合作社印製 顧客管理部2係令每一所定期間，從經歷部7讀出只 有該期間的資料，且反映於以顧客管理部2所管理的資料 。此例中，應用根據接收機2 0所接收的資料而製作之經 歷資料，藉此實際針對在接收機所顯示的廣告來執行資料 更新。又，可構成新資料輸入經歷部7的時候將該資料從 經歷部7傳送至顧客管理部2。再者，實際上不考慮廣告 是否在接收機顯示的場合即從廣告配送裝置1配送至接收 本紙張尺度適用中國國家標準（CNS ) A4規格（2ί〇Χ297公釐） -55- 536676 A7 B7 五、發明説明（53 ) (請先閲讀背面之注意事項再填寫本頁) 機2 0的廣告全被顯示的場合，應用根據來自廣告資料保 管部4的資料而製作的經歷資料。在以下之I說明有關經 歷資料的步驟。 E 2 ·於步驟2中，命令部5係將從廣告管理部3輸 入的廣告I D和刪除命令輸入至廣告資料保管部4、計算 部6及經歷部7。廣告資料保管部4是根據來由命令部輸 入的廣告I D及刪除命令，來判斷是否記錄應刪除的廣告 之廣告I D。計算部6係檢查所有個人計算表，判斷是否 記錄應刪除的廣告之廣告I D。經歷部7係判斷是否記錄 應刪除的廣告之廣告I D。 廣告管理部3在由外部命令輸入部接收應刪除的廣告 之廣告I D和刪除命令的場合下，回應該廣告I D和刪除 命令而判斷是否記憶應刪除的廣告之廣告I D。 經濟部智慧財產局員工消費合作社印製 記憶應刪除的廣告之廣告I D的場合下，於步驟3中 ，廣告管理部3係從該記憶部刪除該廣告之廣告I D及有 關該廣告I D的附加資料。廣告資料保管部4係刪除該廣 告I D及廣告資料。計算部6係從記錄該廣告I D的所有 個人計算表刪除有關該廣告的資料。經歷部7接收到廣告 I D及刪除命令的話，即於所定時間後（由所有接收機受 理有關顯示該廣告的資料之充分時間後），根據記憶在經 歷部7的資料，開始製作對應該廣告I D的廣告之後應用 於銷售和收益分配等的統計資料（參照以下之J )。經歷 部7係於統計資料製作完成後，刪除該廣告之經歷資料（ 讀出統計資料爲止不予刪除）。 本紙張尺度適用中國國家標準(CNS ) A4規格（21〇xl97公釐） -56- 536676 A7 B7 五、發明説明（54 ) 又，於步驟2中，廣告管理部3在廣告管理部3本身 判斷產生應刪除的廣告之廣告I D和刪除命令而輸入至命 令部5的場合下，廣告管理部3將應刪除的廣告之廣告 I D和刪除命令傳送給命令部5後，即刪除該廣告I D和 有關該廣告I D的資料。廣告資料保管部4從命令部5接 收到廣告I D和刪除命令的話，即判斷是否記錄應刪除的 廣告之廣告I D。計算部6係檢查所有的個人計算表，判 斷是否記錄應刪除的廣告之廣告I D。經歷部7亦判斷是 否記錄應刪除的廣告之廣告I D。在記憶應刪除的廣告之 廣告I D的場合下，於步驟3中，廣告資料保管部4係刪 除該廣告I D和對應該廣告I D的廣告資料。計算部6則 由記錄該廣告I D的所有個人計算表刪除有關該廣告的資 料。經歷部7從命令部5接收到廣告I D及刪除命令的話 ’即於所定時間後根據記憶在經歷部7的資料，開始製作 對應該廣告I D的廣告之後，用於銷售和收益分配等之統 計資料，於統計資料製作完成後，刪除該廣告之經歷資料 〇 廣告管理部3、廣告資料保管部4、命令部5、計算 部6、經歷部7係分別記憶著欲執行上述步驟的程式。 第1 0圖係表示製作有關在傳送端即廣告配送裝置1 的廣告之最優先配送的命令信號之步驟。 F .製作有關在傳送端的廣告之最優先配送的命令信號之 步驟 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X 297公釐） 丨\--^r——-^#—^1 — (請先閲讀背面之注意事項再填寫本頁), 1T Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -52-536676 A7 B7 V. The information of the invention description (50), etc. is determined by experience. For example, for an advertisement that belongs to a certain field, the total number of times it has been noticed is 100000, and the number of receivers allocated to the advertisement is 500 (ie, the number of personal calculation tables that record the advertisement ID of the advertisement). For 5 0 0 pieces). In this case, the minimum number of transmissions with respect to each receiver is 20 (100 000/500). In this case, a coefficient with a margin is applied to determine the target average number of transmissions. Also, an advertisement that has been assigned to more than one viewer (receiver), that is, an advertisement that is registered in more than one personal computing table is redistributed to another receiver, and the number of receivers assigned to the advertisement is displayed. The information will be updated. The calculation section 6 redistributes each advertisement to another receiver, and calculates the target average number of transmissions with respect to the advertisement. At the time of calculation, the calculation unit 6 obtained from the advertisement management unit 3 by requesting data indicating the number of remaining display times that reached the total number of times the advertisement was displayed (that is, the number of remaining transmission times that reached the total number of transmission times), and dividing the remaining number of display times by the expression Data of the number of receivers allocated to the advertisement (updated number of receivers data), find the minimum average transmission times (lowest transmission times) required for each receiver at this time, and multiply the minimum transmission times by Coefficient to get the new target average number of transfers. Furthermore, the personal calculation table corresponding to all the receivers assigned to the advertisement is updated, and the initial data of the average target transmission number is updated to the new target average transmission number. For each individual calculation table, the updated target is calculated. The average number of transmissions (initial 値) is subtracted from the number of transmissions of advertisements that are memorized in association with the advertising ID, and new remaining transmission frequency data (data based on the control coefficient Ka) is created. The paper size of the calculation department applies the Chinese National Standard (CNS) A4 specification (210X297 mm) 丨 .-- ^ r-^ 101 ^-(Please read the precautions on the back before filling this page) Order the intellectual property of the Ministry of Economic Affairs Printed by the Bureau ’s Consumer Cooperatives-53- 536676 A7 B7 V. Description of the Invention (51) (Please read the notes on the back before filling this page) 6 is a count of the number of remaining transmissions to calculate the control coefficient K a, also Changes based on updated receiver count data (for example, based on the ratio of the original receiver count to the new receiver count). In addition, the personal calculation table records the total degree of agreement (C t) indicating the degree of agreement between the viewer and the advertisement, and the total of the control coefficients for each advertisement obtained in the calculation process of the priority order described below 値(S um), and the priority order (N) obtained based on the total 値. The advertisement distribution device 1 also performs the above-mentioned steps on newly accepted advertisements. Also, when the same advertisement has been recorded on the personal calculation form, the advertisement will not be re-recorded on the personal calculation form. The calculation section 6 of the advertisement distribution device 1 stores a program for performing the above steps. Fig. 9 is a diagram showing the steps of generating a command signal for deleting the advertisement on the transmitting side, that is, in the advertisement distribution device 1. E · The step of making a command signal for deleting advertisements on the transmitting end is printed by the consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. E. At step 1, it does not matter if the number of times the advertisement is displayed does not reach the total number of times. When an advertisement that cannot be deleted is deleted by a normal control operation, an advertisement ID and a delete command for the advertisement are input from the external command input unit to the advertisement management unit 3 in order to delete the advertisement. The advertisement management unit 3 inputs the inputted advertisement ID and the deletion command to the command unit 5. In addition, the advertisement management unit 3 is based on the information on the number of transmissions (displays) of the advertisements obtained from the experience unit 7 and each of the advertisement books & Zhang scales are applicable to China National Standard (CNS) A4 specifications (210X297 (%) '&Quot; -54- 536676 A7 B7 V. Description of the invention (52) (Please read the precautions on the back before filling this page) The remaining transmission times of the total number of transmissions. It is determined that the total number of displayed times when it reaches the attention is the total In the case of advertisements transmitted a number of times, and places where the advertisement display period is full based on the remaining display period data of each advertisement stored in the advertisement management section 3 itself, the advertisement management section 3 enters the advertisement ID of the advertisement to be deleted and the delete command. To the command section 5. Furthermore, the experience unit 7 makes and memorizes the experience data about each advertisement based on the data (data based on the experience data) received by the receiver 20. The experience data includes the number of times an ad is displayed, the recipient of the ad (who is viewing that viewer to view the ad), and the time the ad was viewed. In this example, the advertisement management unit 3 uses the information of the number of times the advertisement is displayed in the history data to calculate the remaining number of display times that reach the total number of coins displayed in the advertisement, that is, the remaining number of transmission times that reach the total number of transmission times. In addition, the experience unit 7 is based on the advertising materials storage unit 4 that sends the advertisements from the advertising information storage unit 4 after the delivery of the advertising materials, including the number of advertisement transmission times for each advertisement, and the recipient of the advertisement. Information about the audience viewing the advertisement), and the time of viewing the advertisement, etc. and remember. Printed by the Employees' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The customer management department 2 instructs each period of time to read only the data of the period from the experience department 7 and reflects the information managed by the customer management department 2. In this example, the historical data created based on the data received by the receiver 20 is applied, thereby actually performing the data update for the advertisement displayed on the receiver. When the new data is input to the experience unit 7, the data may be transmitted from the experience unit 7 to the customer management unit 2. Moreover, it does not actually consider whether the advertisement is displayed on the receiver, that is, the advertisement is distributed from the advertisement distribution device 1 to the receiving of this paper. The size of the paper applies to the Chinese National Standard (CNS) A4 specification (2ί〇 × 297 mm) -55- 536676 A7 B7 5 、 Explanation of invention (53) (Please read the notes on the back before filling out this page) When all the advertisements of machine 20 are displayed, the experience data created based on the data from the advertisement data storage unit 4 is applied. The steps related to the historical data are explained in the following I. E 2 • In step 2, the command section 5 inputs the advertisement ID and the delete command input from the advertisement management section 3 to the advertisement data storage section 4, the calculation section 6, and the experience section 7. The advertisement data storage unit 4 judges whether the advertisement ID of the advertisement to be deleted is recorded based on the advertisement ID and the delete command input from the command unit. The calculation section 6 checks all personal calculation tables to determine whether the advertisement ID of the advertisement to be deleted is recorded. The experience unit 7 determines whether the advertisement ID of the advertisement to be deleted is recorded. When the advertisement management unit 3 receives the advertisement ID and the delete command of the advertisement to be deleted by the external command input unit, it responds to the advertisement ID and the delete command to determine whether the advertisement ID of the advertisement to be deleted is memorized. In the case where an employee ID of the Intellectual Property Bureau of the Ministry of Economic Affairs prints an advertisement ID of an advertisement to be deleted, in step 3, the advertisement management department 3 deletes the advertisement ID of the advertisement and additional information about the advertisement ID from the memory department. . The advertisement data storage section 4 deletes the advertisement ID and the advertisement data. The calculation section 6 deletes information about the advertisement from all personal calculation tables in which the advertisement ID is recorded. When the experience unit 7 receives the advertisement ID and the delete command, that is, after a predetermined time (after a sufficient time for all receivers to receive information about displaying the advertisement), based on the data stored in the experience unit 7, the production of the corresponding advertisement ID starts. The advertisements are then applied to statistics such as sales and revenue distribution (see J below). The experience department 7 deletes the advertisement's experience data after the statistics data production is completed (not deleted until the statistics data is read out). This paper size applies the Chinese National Standard (CNS) A4 specification (21 × l97 mm) -56- 536676 A7 B7 V. Description of the invention (54) Also, in step 2, the advertising management department 3 judges in the advertising management department 3 itself When the advertisement ID and deletion command of the advertisement to be deleted are generated and input to the command unit 5, the advertisement management unit 3 transmits the advertisement ID and the deletion command of the advertisement to be deleted to the command unit 5, and then deletes the advertisement ID and related The information of the advertising ID. When the advertisement data storage section 4 receives the advertisement ID and the delete command from the command section 5, it is determined whether the advertisement ID of the advertisement to be deleted is recorded. The calculation section 6 checks all the personal calculation tables to determine whether the advertisement ID of the advertisement to be deleted is recorded. The experience section 7 also judges whether the advertisement ID of the advertisement that should be deleted is recorded. When the advertisement ID of the advertisement to be deleted is memorized, in step 3, the advertisement data storage unit 4 deletes the advertisement ID and the advertisement data corresponding to the advertisement ID. The calculation section 6 deletes the data about the advertisement from all personal calculation tables that record the advertisement ID. If the experience unit 7 receives the advertisement ID and the delete command from the command unit 5, that is, after a predetermined time, based on the data stored in the experience unit 7, the production of the advertisement corresponding to the advertisement ID is started and used for sales and revenue distribution statistics. After the production of statistical data is completed, delete the experience data of the advertisement. The advertisement management section 3, the advertisement data storage section 4, the command section 5, the calculation section 6, and the experience section 7 respectively remember the programs to execute the above steps. FIG. 10 is a diagram showing a step of generating a command signal for the highest priority distribution of advertisements on the transmitting end, that is, the advertisement distribution device 1. F. The steps of making the command signal of the highest priority distribution of advertisements on the transmitting end This paper size applies the Chinese National Standard (CNS) A4 specification (210X 297 mm) 丨 \-^ r ——- ^ # — ^ 1 — (Please read the notes on the back before filling this page)
，1T 經濟部智慧財產局員工消費合作社印製 -57- 536676 Α7 Β7 五、發明説明（55 ) (請先閱讀背面之注意事項再填寫本頁) F 1 ·於步驟1中，必須最優先配送指定的廣告即最 優先傳送給視聽者的接收機並顯示之場合下，從外部命令 輸入部對廣告管理部3輸入廣告指定命令。廣告指定命令 係包括應最優先傳送的廣告之廣告I D、和指示最優先傳 送之命令。於步驟2中，廣告管理部3係將所輸入的廣告 指定命令送傳至命令部5，命令部5係將廣告指定命令傳 送至計算部6。 F 2 ·於步驟3中，計算部6係檢查所有的個人計算 表，判斷是否記錄以廣告指定命令所示的廣告I D。在記 憶應最優先傳送至個人計算表的廣告之廣告I D的場合下 ’於步驟4中，將有關表示最優先的資料記錄在該個人計 算表的廣告I D。 經濟部智慧財產局員工消費合作社印製 在以下之Η做詳細說明，但將廣告資料傳送至接收機 時，計算部6乃針對個人計算表在具有附加表示最優先的 資料之廣告I D的場合下，將該廣告I D及對應該個人計 算表的視聽者之個人I D最優先傳送至廣告資料保管部4 。廣告資料保管部4接收到廣告I D及個人I D的話，最 優先讀出對應該廣告I D的廣告資料，介於傳送部9最優 先配送至對應該個人I D的視聽者之接收機。並在個人計 算表不具有附加表不最優先的資料之廣告ID的場合下， 計算部6即按照優先順位的順序將廣告I D、和廣告之酉己 送目的地的視聽者之個人I D傳送至廣告資料保管部4。 廣告資料保管部4接收到廣告I D及個人I D的話，即按 廣告I D的接收順序讀出對應廣告I D的廣告資料，以該 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X297公釐） -58- 536676 Α7 Β7 五、發明説明（56 ) 順序將廣告資料介於傳送部9配送至對應個人I D的視聽 者之接收機。 (請先閲讀背面之注意事項再填寫本頁) 廣告管理部3、命令部5、計算部6、傳送部9則分 別記憶欲執行上述步驟的程式。 第1 1圖係表示製作有關在傳送端即廣告配送裝置1 之適用控制係數之變更控制變數之値的命令信號之步驟。 G.製作有關在傳送端之適用控制係數之變更控制變數之 値的命令信號之步驟 G 1 .於步驟1中，將個人計算表之6種控制係數（ Tx、Ka、Jn、Cpq、Hx、Fx)之各別適用的 控制變數X n之値，從外部命令輸入部介於廣告管理部3 ，或從廣告管理部3本身輸入至命令部5。 經濟部智慧財產局員工消費合作社印製 將控制變數X η之値從外部命令輸入部介於廣告管理 部3輸入至命令部5的場合下，控制變數之値係根據營業 資訊（例如包括來自廣告主的指示等）等所決定。廣告管 理部3產生控制變數X η之値並輸入至命令部5的場合下 ，控制變數之値是根據有關記憶在廣告管理部3及經歷部 7的廣告傳送（顯示）狀況之資料（例如到達剩餘顯示期 間、總傳送次數的剩餘傳送次數等）經廣告管理部3自動 決定。 命令部5從廣告管理部3接收到控制變數X η之値的 話，即製作使該控制變數X η適用個人計算表的各控制係 數之控制變數適用命令。控制變數適用命令係包括新決定 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐) ' -59- 536676 Α7 Β7 五、發明説明（57 ) 之各控制變數値、和指示變更控制變數値之命令。 (請先閲讀背面之注意事項再填寫本頁) 例如將記憶在廣告配送裝置1之具有顯示期限急迫的 多數剩餘傳送次數之廣告由經歷資料判別的場合、顯示廣 告主指不迅速完成所指定的廣告之（剩餘顯示次數）場合 ’或以何種理由顯示迅速完成指定的廣告之（剩餘顯示次 數）的場合等，必須提高該廣告優先順位將更多廣告傳送 給接收機並顯示之。即提高廣告傳送優先順位必須增加優 先順位基礎的係數之値。此種場合下，變更分別應用6種 控制係數（Tx、Ka、Jn、Cpq、Hx、Fx)2 係數（變數X η )的値，改變各控制係數之値藉此提高對 象爲廣告的傳送優先順位。再者，針對控制變數的決定方 法在以下之1 3做說明。 G 2 ·於步驟2中，命令部5係將控制變數適用命令 傳送至計算部6。計算部6係將所有的個人計算表之控制 變數（X η )的値變數爲以控制變數適用命令所示的新値 〇 經濟部智慧財產局員工消費合作社印製 此例是每一個人計算表，接收到控制變數適用命令的 話立刻反映出包括在該控制變數適用命令的控制變數値來 計算廣告的優先順位，該計算後最初的廣告圖框以上述計 算決定顯示在該廣告圖框之時間的期間之數量的廣告以優 先順位配送，配送之後，控制變數値回復到原來的控制變 數値，再計算優先順位。但別的構成也可構成直到接收到 新的控制變數適用命令前均維持以前次的控制變數適用命 令所指示的控制變數。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） -60- 536676 Α7 Β7 五、發明説明（58 ) 廣告管理部3、命令部5及計算部6係記憶欲執行上 述步驟的程式。 (請先閲讀背面之注意事項再填寫本頁) 有關上述E之刪除廣告的處理、有關最優先配送上述 F之廣告的處理、及有關變更上述G之控制變數的處理分 別對應需要於任意時間進行。例如於受理上述F之廣告優 先順位爲最優先之處理則緊急由廣告主最優先傳送指定廣 告並顯示之主旨的指示時進行。又，例如每接收到新經歷 資料即進行有關變更上述G之控制變數的處理，藉此進行 精度更高的廣告配送控制。 第12圖、第13圖、第14圖、第15圖係接連之 一的流程圖，表示針對在傳送端即廣告配送裝置1的各視 聽者決定廣告配送的優先順位，配送至各個視聽者的接收 機並予顯示之步驟。 Η .針對在傳送端的各視聽者決定廣告的優先順位及配送 至各接收機的步驟 經濟部智慧財產局員工消費合作社印製 以下之步驟係針對登錄在傳送端即廣告配送裝置1的 所有視聽者而個別執行，但以下之說明係說明針對所登錄 之視聽者中的一人視聽者決定廣告資料的優先順位及其配 送至視聽者的接收機之步驟。 Η 1 ·於第1 2圖之步驟1中，廣告配送裝置1的計 算部6是根據針對所登錄的視聽者而分配的廣告即有關記 錄於對應該視聽者的個人計算表之廣告I D而記憶的目標 平均傳送次數資料，來決定表示有關廣告之目標平均傳送 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） -61 - 536676 Α7 ______ Β7 五、發明説明（59 ) ;人數之重要度的値（第2圖之控制係數κ a )之初期値。 控制係數K a係經由到達目標平均傳送次數的剩餘傳送次 (請先閲讀背面之注意事項再填寫本頁) 數乘以係數求得的（K a =剩餘傳送次數X係數）。例如 控制係數K a之値與剩餘傳送次數之値相同的場合下，乘 以剩餘傳送次數的係數爲1，且適用的控制變數X 7之値 爲1。 廣告每傳送一次回，剩餘傳送次數即減1。剩餘傳送 次數爲〇的話，控制係數K a即爲〇。再者，如上所述， 目標平均傳送次數始終爲標準之目標値，其剩餘傳送次數 也有負（負）値的場合。 第1圖之舉例係C Μ 1之控制係數K a之値爲4 0， CM2 爲 1 〇〇 ' CM3 爲 5〇、CM4 爲 40 、CM5 爲7 〇、C Μ 6爲3 0。計算部6只要根據此時的控制係 數K a之値來決疋廣告的優先順位之場合下，即由高順位 成爲 CM2、CM5、CM3、CM1 及 CM4、CM6 〇 經濟部智慧財產局員工消費合作社印製 Η 2 .於步驟2中，計算部6係預定針對視聽者而分 配的各廣告傳送（配送）給接收機即接收機的顯示順序， 決定表示針對該預定傳送順序的重要度之値（第2圖之控 制係數J η )的初期値。 初期預定傳送順序可用適當任意方法決定。例如由事 先記錄在個人計算表的順序，按順序分配上位預定傳送順 序之方式，也可按照附加在各廣告資料的I D編號之字母 表或數字順位來分配預定傳送順序之方式等。又，之後， 本1^張尺度適用中國國家標準（〇灿）人4規格（210父297公釐） ~ -62- 536676 A7 B7 五、發明説明（60 ) 針對該視聽者而分配新廣告之場合下，以第1圖之預定傳 送順序要素而分配之値（最低値）作爲控制係數J η之値 來分配該廣告。 初期控制係數J η之分配係以針對預定傳送順序爲最 下位的廣告之控制係數爲所定最低値，預定傳送順序每增 加一個即加上所定增値。第2圖之實施形態係設定控制係 數J η之最低値爲1 〇 〇 〇，增値1 〇 〇。第2圖之例係 爲C Μ 6，但預定傳送順序爲最下位，因而該控制係數之 値爲1 0 0 0。C Μ 5之預定傳送順序由下往上數爲第2 位，該控制係數之値爲1 0 0 0 + 1 0 ◦即1 1 0 0。 C Μ 4之預定傳送順序由下往上數爲第3位，其控制 係數之値爲1 1 0〇+ 1 0 0即1 2 0 0。同樣所計算的 C Μ 1控制係數之値爲1 5 0 0，C Μ 2爲1 4 0 0、 CM3 爲 1300。 各廣告之控制係數J η會更新傳送廣告。即計算部6 對所傳送的廣告而言，控制係數J η之値低，對不傳送的 廣告而言，控制係數J η之値高。更新控制係數J η之方 法係於以下之Η 2 3做詳細說明。 計算部6只根據此時控制係數J η之値來決定廣告的 優先順位之場合下，由高至低的順位爲C Μ 1、C Μ 2、 CM3、CM4、CM5、CM6。 Η 3 .於步驟3中，計算部6係針對分配到視聽者的 各廣告領域（廣告屬性）來反映視聽者嗜好之値（控制係 數F X )予以分配初期値。該初期値係爲包括由廣告管理 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） —1^---:1"---I (請先閱讀背面之注意事項再填寫本頁) 、訂 .4 經濟部智慧財產局員工消費合作社印製 -63- 536676 Α7 Β7 五、發明説明（61 ) 裝-- (請先閲讀背面之注意事項再填寫本頁) 口!5 3傳送至計算部6的資料之視聽者嗜好（ρ X )的値（ 基準値）即第1圖所示之控制係數F X的値，此例基準値 爲5 〇。即計算部6於初期針對所有的廣告屬性分配同一 初期値，並加以記錄在個人計算表。 接收機2 0之輸入部2 3係具備有：例如在由廣告配 送裝置1接收廣告並針對視聽者顯示該廣告的期間，視聽 者對該廣告表示關心或不關心之意（投票）的投票按鈕（ 「關心按鈕」及「不關心按鈕」）備 。視聽者於廣 經濟部智慧財產局員工消費合作社印製 告顯示中按下「關心按鈕」的話，即是針對該廣告之廣告 屬性投票表示「關心」的資料記憶在接收機2 0的記憶部 2 2 ’押下「不關心按鈕」的話，即針對該廣告的廣告屬 性投票表不「不關心」的資料記憶在接收機2 0的記憶部 2 2。接收機2 0的控制部2 1則將表示該投票結果的資 料在所定時間點由記憶部2 2讀出，介於傳送部2 5傳送 至廣告配送裝置1。廣告配送裝置1的接收部8接收到投 票結果的資料即傳送至計算部6。計算部6係搜尋並讀出 對應傳送該投票結果的資料之視聽者（接收機）的個人計 算表’針對該個人計算表根據該投票結果的資料，針對具 有對「關心」投票的廣告屬性，增加針對具有與該廣告屬 性相同的廣告屬性之所有廣告的控制係數F X之値，針對 具有對「不關心」投票的廣告屬性則減少針對具有與該廣 告屬性相同的廣告屬性之所有廣告的控制係數F X之値。 針對有關該投票按鈕之動作於以下之Η 2 5做詳細說明。 控制係數F X之値如果增加太多即具有指定廣告屬性 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） -64- 536676 Α7 Β7 五、發明説明（62 ) (請先閲讀背面之注意事項再填寫本頁) 的廣告優先度不超過上限的方式來設定上限値，且具有指 定廣告屬性的廣告優先度不超過下限的方式來設定下限値 。上述之初期値，在此例設定在上限値與下限値之中間的 値。當初期値設定爲控制係數F X時，由廣告配送裝置1 的計時部（圖未表表示）獲得日期、時間資料，而記憶在 有關的個人計算表。 第2圖之舉例係初期値爲5 0、下限値爲0、上限値 爲1 0 0，表示投票按鈕被按複數次後，相對於各廣告屬 性的控制係數F X之値。於第2圖中，相對於廣告C Μ 1 、C Μ 2、C Μ 4之廣告屬性（F 1 )的控制係數F X之 値爲7，表示「關心按鈕」被按多次。相對於c Μ 3、 經濟部智慧財產局員工消費合作社印製 C Μ 6的廣告屬性（F 2 )之控制係數F X的値爲2 0， 相對於表示「不關心按鈕」被按多次的C Μ 5之廣告屬性 (F 3 )的控制係數F X之値爲5 0，表示不按投票按鈕 ’或「關心按鈕」和「不關心按鈕」被按相同次數。僅根 據此時的控制係數F X之値來決定廣告的優先順位之場合 下’由高而低的順位爲C Μ 1和C Μ 2、C Μ 4爲第一位 、CM3和CM6爲第二位、CM5爲第三位。 Η 4 .於步驟4中，計算部6初期値設定爲控制係數 F X後，根據由廣告配送裝置1之計時部所取得的日期、 時間資料來判定是否經過所定期間（例如1週、1個月等 )，經過所定期間的場合下，回到步驟3，將相對於所有 廣告的控制係數F X設定在初期値。未經過所定期間的場 合下即進至步驟5。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210 X 297公釐） -65 - 536676 A7 B7 五、發明説明（63 ) (請先閲讀背面之注意事項再填寫本頁) 對於具有特定屬性的廣告之控制係數F X之値經某期 間維持在高係數狀態時，該期間中不易（顯示）傳送其他 廣告。 而相反的，對於具有特定屬性的廣告之控制係數F X 的値經某期間維持在低係數狀態時，該期間中不易配送該 廣告。考慮到廣告效率的場合下，如上述般偏向反映視聽 者嗜好的廣告傳送期間持續過長是很不理想。因而經過所 定期間時即將相對於所有的廣告之控制係數F X設定在初 期値。 又，對於任何廣告屬性的控制係數F X達到上限値或 下限値時，也可構成將相對於所有廣告的控制係數F X設 定在初期値。藉此例如僅針對具有特定屬性的廣告之控制 係數F X之値高的提高優先度，藉此防止其他廣告被過度 配送。而相反的，僅針對具有特定屬性的廣告之控制係數 F X之値低的降低優先度，藉此防止該廣告被過度配送。 經濟部智慧財產局員工消費合作社印製 Η 5 .於步驟5中，計算部6係根據顯示期間資料的 全部顯示期間資料T t及剩餘顯示期間資料Τ I*，來決定 有關所記憶的各廣告之顯示期間的重要度即表示有關剩餘 顯示期間的重要度之値（第2圖之控制係數T X )。控制 係數T X係如以下計算之。 i .根據顯示在接收機的最後期限之日期、和將廣告 登錄在廣告配送裝置1的日期（將有關廣告的資料輸入至 廣告管理部3之日期）而求得全部顯示期間（T t )。 T t =(最後期限之日期）一（廣告登錄之日期） 本紙張尺度適用中國國家標準（CNS ) A4規格（210、〆297公釐） -66 - 536676 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明説明（64 ) 再者，T t之値係由廣告管理部3計算，於製作上述 個人計算表的步驟中供給至計算部6。 i i ·根據顯示的最後期限之日期和現在之日期而求 得剩餘顯示期間（T r )。 T r二（最後期限日期）一（現在日期） i i i .求得針對所有顯示期間的剩餘顯示期間之比 率’求得該比率乘以係數（本例爲1 〇 〇 〇 )的値T X 〃 τ X " - ( T r / T t ) X 1 〇 〇 〇 値T X 〃係剩餘顯示期間愈短愈小。 i ν •由所定係數（本例爲1 0 〇 〇 )減去期間係數 Τ X 〃 ，求得期間係數Τ X。 Τχ 二 1000 - Τχ，， 計算剩餘顯示期間之際的日期、時間基礎之資料係在 計時部發生的。以一天爲單位計算顯示期間之場合下，每 經過一天（即每天），計算部6即設計控制係數Τ X，更 新該値（參照以下之步驟8的說明）。控制係數τ X係剩 餘顯示期間爲〇時即爲最大値（1 〇 〇 〇 )。 又’廣告也有顯示期間僅一天的廣告，此種廣告中， 顯示之最後期限的日期和廣告登錄的日期（開始顯示廣告 的曰期）爲相同。此場合下，上述之i 步驟所進行的全 顯示期間（T t )之値爲〇。T t = 0的場合下，即不得 回答後續i i i步驟的計算式。因而，計算部6即於上述 i步驟之後判定T t是否爲〇，T t爲0的場合下，就不 執行上述i i〜i v步驟，於控制係數Τ X分配最大値， 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） 裝—— (請先閱讀背面之注意事項再填寫本頁)Printed by 1T Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs-57- 536676 Α7 Β7 V. Description of Invention (55) (Please read the notes on the back before filling this page) F 1 · In step 1, you must give priority to delivery When the designated advertisement is transmitted to the receiver of the viewer with the highest priority and displayed, the advertisement designation command is input to the advertisement management unit 3 from the external command input unit. The advertisement designation order includes an advertisement ID of an advertisement which should be transmitted with the highest priority, and an order instructing the transmission with the highest priority. In step 2, the advertisement management section 3 transmits the input advertisement designation command to the command section 5, and the command section 5 transmits the advertisement designation command to the calculation section 6. F 2 · In step 3, the calculation unit 6 checks all personal calculation tables to determine whether to record the advertisement ID shown by the advertisement designation command. In the case of remembering the advertisement ID of the advertisement that should be transmitted to the personal calculation table with the highest priority, in step 4, the data indicating the highest priority is recorded in the advertisement ID of the personal calculation table. The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints the detailed description below, but when transmitting advertising data to the receiver, the calculation section 6 is for personal calculation tables where the advertising ID with the highest priority data is attached The advertisement ID and the personal ID of the viewer corresponding to the personal calculation table are transmitted to the advertisement data storage section 4 with the highest priority. When the advertisement data storage unit 4 receives the advertisement ID and the personal ID, the advertisement data corresponding to the advertisement ID is read out with the highest priority, and it is optimally delivered by the transmission unit 9 to the receiver of the viewer corresponding to the personal ID. When the personal calculation form does not have the advertisement ID with the attached material with the highest priority, the calculation unit 6 transmits the advertisement ID and the personal ID of the viewer who sent the destination to the destination in the order of priority. Advertising information storage department 4. When the advertising data storage unit 4 receives the advertising ID and personal ID, it reads out the advertising data corresponding to the advertising ID in the receiving order of the advertising ID, and applies the Chinese National Standard (CNS) Α4 specification (210X297 mm) to this paper size- 58- 536676 Α7 Β7 V. Description of the invention (56) The advertising materials are sequentially distributed between the transmitting unit 9 and the receiver of the viewer corresponding to the personal ID. (Please read the precautions on the back before filling out this page.) The advertising management section 3, command section 5, calculation section 6, and transmission section 9 respectively memorize the programs to execute the above steps. FIG. 11 is a diagram showing a step of generating a command signal regarding a change of a control variable that is applicable to the control coefficient at the transmitting end, that is, the advertisement distribution device 1. G. Step of making a command signal about the change of the applicable control coefficient at the transmitting end. G1. In step 1, the six control coefficients (Tx, Ka, Jn, Cpq, Hx, Each of the control variables X n applicable to Fx) is interposed between the advertisement management section 3 from the external command input section, or is input to the command section 5 from the advertisement management section 3 itself. When the consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints the control variable X η from the external command input section to the advertisement management section 3 to the command section 5, the control variable is based on business information (for example, from advertising The Lord's instructions, etc.). When the advertisement management unit 3 generates a control variable X η and inputs it to the command unit 5, the control variable is based on data (such as arrival The remaining display period, the total number of transmissions, etc.) are automatically determined by the advertisement management unit 3. When the command unit 5 receives one of the control variables X η from the advertisement management unit 3, it generates a control variable application command that applies the control variable X η to each control coefficient of the personal calculation table. The control variable applicable order includes the newly determined paper standard applicable to the Chinese National Standard (CNS) A4 specification (210 × 297 mm) '-59- 536676 Α7 Β7 V. Each control variable of the description of the invention (57), and instructions to change the control variable値 的 値。 (Please read the precautions on the back before filling out this page) For example, if the advertisement with the most remaining transmission times with urgent display deadlines stored in the advertisement distribution device 1 is judged by the experience data, the display advertiser indicates that the specified In the case of (remaining display times) of advertisements' or for what reason the designated advertisement (remaining display times) is quickly completed, it is necessary to increase the priority of the advertisement to send more advertisements to the receiver and display it. That is, increasing the priority of ad delivery must increase the coefficient of the priority basis. In this case, change the 应用 of the 6 kinds of control coefficients (Tx, Ka, Jn, Cpq, Hx, Fx) 2 coefficients (variable X η), and change the 系数 of each control coefficient to increase the priority for the delivery of advertisements. In order. In addition, the method of determining the control variables will be described below. G 2 • In step 2, the command unit 5 transmits a command for applying the control variable to the calculation unit 6. The calculation department 6 prints the control variable (X η) of all personal calculation tables as the new variable shown in the control variable application order. The employee's consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints this example. This is a calculation table for each person. Upon receiving the control variable applicable command, the control variable included in the control variable applicable command is immediately reflected to calculate the priority order of the advertisement. After the calculation, the initial advertising frame is determined by the above calculation to be displayed on the advertising frame during the time period The number of advertisements is delivered in priority order. After delivery, the control variable 値 is returned to the original control variable 値, and then the priority order is calculated. However, other structures may also be configured to maintain the control variable indicated by the previous control variable application command until a new control variable application command is received. This paper size applies the Chinese National Standard (CNS) A4 specification (210 × 297 mm) -60- 536676 Α7 Β7 V. Description of the invention (58) The advertising management department 3, the command department 5, and the calculation department 6 remember the program to execute the above steps . (Please read the precautions on the back before filling out this page.) The processing of deleting advertisements of the above E, the processing of delivering the advertisements of the above F with the highest priority, and the processing of changing the control variables of the above G, respectively, need to be performed at any time. . For example, it is performed when the above-mentioned advertisement priority order of F is given the highest priority, and the advertiser has the highest priority to send an instruction that specifies the advertisement and displays the subject matter. In addition, for example, each time a new experience data is received, a process for changing the control variable of G described above is performed, thereby performing more precise advertisement distribution control. FIG. 12, FIG. 13, FIG. 14, and FIG. 15 are successive flow charts showing the priority of advertisement distribution for each viewer of the advertisement distribution device 1 on the transmitting end, and the distribution to each viewer Receiver and display steps. Η. Steps for determining the priority of advertisements and delivery to each receiver for the viewers on the transmitting end. The following steps are printed by the consumer consortium of the Intellectual Property Bureau of the Ministry of Economic Affairs for all viewers who are registered on the transmitting end as the advertising delivery device 1. It is executed individually, but the following description is to explain the steps for determining the priority order of the advertising materials for one of the registered viewers and the receivers of the viewers. Η 1 · In step 1 of FIG. 12, the calculation unit 6 of the advertisement distribution device 1 memorizes the advertisement assigned to the registered viewer, that is, the advertisement ID recorded in the personal calculation table corresponding to the viewer. The target average transmission frequency data is used to determine the target average transmission related to advertising. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 × 297 mm) -61-536676 Α7 ______ B7 V. Description of the invention (59); The initial stage of the importance level 値 (control coefficient κ a in FIG. 2). The control coefficient Ka is obtained by multiplying the number of remaining transmission times by reaching the target average transmission times (please read the precautions on the back before filling this page) (K a = remaining transmission times X coefficient). For example, when 値 of the control coefficient Ka is the same as 値 of the remaining transmission times, the coefficient multiplied by the remaining transmission times is 1, and 适用 of the applicable control variable X 7 is 1. Every time the advertisement is transmitted, the remaining transmission times will be reduced by 1. When the number of remaining transmissions is zero, the control coefficient Ka is zero. In addition, as described above, the target average transmission frequency is always the standard target 値, and the remaining transmission times are also negative (negative) 値. The example in FIG. 1 is that the control coefficient Ka of C M 1 is 40, CM2 is 1000, CM3 is 50, CM4 is 40, CM5 is 70, and C M 6 is 30. As long as the calculation section 6 determines the priority order of advertisements based on the control coefficient Ka at this time, the high order becomes CM2, CM5, CM3, CM1, and CM4, CM6. Employee Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs Printed Η 2. In step 2, the calculation unit 6 determines the display order in which each advertisement allocated to the viewer is transmitted (delivered) to the receiver, that is, the receiver, and determines the importance of the order corresponding to the predetermined transmission order ( The initial value of the control coefficient J η) in FIG. 2. The initial scheduled transmission sequence can be determined by any appropriate method. For example, a method of recording the order in advance in the personal calculation table and sequentially assigning a higher order of transmission order, or a method of assigning a predetermined order of transmission in accordance with the alphabetical table or numerical order of the ID number attached to each advertisement material. Then, after this, this standard is applicable to the Chinese National Standard (〇 Chan) 4 specifications (210 mm 297 mm) ~ -62- 536676 A7 B7 V. Description of the invention (60) Assign new advertisements to this viewer In this case, 广告 (lowest 値) allocated by the predetermined transmission sequence element of FIG. 1 is used as 値 of the control coefficient J η to distribute the advertisement. The allocation of the initial control coefficient J η is such that the control coefficient for the advertisement with the lowest order in the predetermined transmission order is set to the lowest value, and the predetermined increase order is added for each increase in the predetermined transmission order. In the embodiment shown in FIG. 2, the minimum value of the control coefficient J η is set to 1000, which is increased by 100. The example in FIG. 2 is C M 6, but the predetermined transmission order is the lowest order. Therefore, 系数 of the control coefficient is 1 0 0 0. The predetermined transmission sequence of C M 5 is the second digit from bottom to top, and 値 of the control coefficient is 1 0 0 0 + 1 0 ◦ that is 1 1 0 0. The predetermined transmission sequence of CM 4 is from the bottom to the third position, and the control coefficient is 1 1 0 + 1 0 0 or 1 2 0 0. Similarly, the calculated coefficient of C M 1 is 15 0, C M 2 is 1 400, and CM3 is 1,300. The control coefficient J η of each advertisement updates the transmission advertisement. That is, the calculation unit 6 has a lower control coefficient J η for the advertisement to be transmitted, and a higher control coefficient J η for the advertisement not to be transmitted. The method of updating the control coefficient J η is explained in detail in Η 2 3 below. In the case where the calculation section 6 determines the priority order of advertisements only based on the control coefficient J η at this time, the order from highest to lowest is C M 1, C M 2, CM3, CM4, CM5, and CM6. Η 3. In step 3, the calculation section 6 assigns the initial stage 针对 to each audience area (advertisement attribute) assigned to the audience to reflect audience preferences (control factor F X). This initial stage is to include the management of this paper. This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) —1 ^ ---: 1 " --- I (Please read the precautions on the back before filling in this Page), Order. 4 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-63- 536676 Α7 Β7 V. Invention Description (61) Packing-(Please read the precautions on the back before filling this page) Mouth! 5 3 Send The 値 (reference 値) of the viewer's preference (ρ X) of the data to the calculation unit 6 is the 系数 of the control coefficient FX shown in FIG. 1, and the reference 値 in this example is 50. That is, in the initial stage, the calculation unit 6 assigns the same initial stage to all the advertising attributes and records them in the personal calculation table. The input unit 2 3 of the receiver 20 is provided with, for example, a voting button during which the viewer expresses interest or disinterest in the advertisement (vote) while the advertisement distribution device 1 receives the advertisement and displays the advertisement to the viewer. ("Care Button" and "Don't Care Button"). If the viewer presses the "concern button" in the printed display of the employee's consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the information on the advertising attribute of the advertisement indicating "concerned" is stored in the memory 2 of the receiver 2 0 2 'If you press the "don't care button", the data that does not "don't care" for the advertisement attribute voting form of the advertisement is stored in the memory section 22 of the receiver 20. The control unit 21 of the receiver 20 reads the data indicating the voting result from the memory unit 22 at a predetermined time point, and transmits it to the advertisement distribution device 1 through the transmission unit 25. The data received by the receiving unit 8 of the advertisement delivery device 1 is transmitted to the calculation unit 6. The calculation unit 6 searches for and reads out the personal calculation form of the viewer (receiver) corresponding to the data transmitting the result of the voting. Increase the control coefficient FX for all ads with the same advertising attributes as the advertising attribute, and decrease the control coefficients for all ads with the same advertising attributes as the advertising attributes値 of FX. The operation of the voting button will be described in detail below Η 25. If the control coefficient FX is increased too much, it will have the specified advertising attributes. The paper size applies the Chinese National Standard (CNS) Α4 specification (210 × 297 mm) -64- 536676 Α7 Β7 5. Description of the invention (62) (Please read the back Note: Please fill in this page again) to set the upper limit 的 in such a way that the priority of the advertisement does not exceed the upper limit, and to set the lower limit 方式 in the way that the priority of the advertisement with the specified advertising attributes does not exceed the lower limit. The above-mentioned initial 値 is set to 中间 between the upper limit 値 and the lower limit 値 in this example. When the initial value 値 is set to the control coefficient F X, the date and time data is obtained by the timing unit (not shown in the figure) of the advertisement distribution device 1 and stored in the relevant personal calculation table. The example in Figure 2 is the initial value of 50, the lower limit of 0, and the upper limit of 1 0, which means that after the voting button is pressed a plurality of times, the control coefficient F X relative to each advertising attribute. In FIG. 2, 之 of the control coefficient F X of the advertisement attribute (F 1) with respect to the advertisements C M 1, C M 2, and C M 4 is 7, which indicates that the "care button" has been pressed multiple times. Relative to c Μ 3, the control coefficient FX of the advertising attribute (F 2) printed by the consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed CM 6 is 20, as opposed to C, which indicates that the "don't care button" has been pressed multiple times. The control coefficient FX of the advertising attribute (F 3) of Μ 5 is 50, which means that the "Don't press the voting button" or "Don't care button" and "Don't care button" are pressed the same number of times. In the case where the priority order of the advertisement is determined based only on the control coefficient FX at this time, the order from high to low is C M 1 and C M 2, C M 4 is first, and CM3 and CM6 are second , CM5 is third. Η 4. In step 4, after the calculation unit 6 is initially set to the control coefficient FX, it is determined whether or not a predetermined period (for example, one week, one month) has passed based on the date and time data obtained by the timing unit of the advertisement distribution device 1. If the predetermined period has elapsed, the process returns to step 3 and sets the control coefficient FX for all advertisements at the initial stage. If the predetermined period has not passed, proceed to step 5. This paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 mm) -65-536676 A7 B7 V. Description of the invention (63) (Please read the precautions on the back before filling this page) For those with specific attributes When the control factor FX of the advertisement is maintained at a high coefficient state for a certain period, it is not easy (display) to transmit other advertisements during that period. On the contrary, when the control coefficient F X of an advertisement with specific attributes is maintained at a low coefficient state for a certain period, it is not easy to distribute the advertisement during that period. When advertising efficiency is taken into consideration, it is not desirable that the advertisement transmission period, which is biased to reflect the preferences of viewers, as described above, is too long. Therefore, the control coefficient F X with respect to all advertisements will be set at the initial stage 値 when a certain period has elapsed. When the control coefficient F X for any advertising attribute reaches the upper limit 値 or the lower limit ，, the control coefficient F X for all advertisements may be set to the initial value 値. Thereby, for example, the control coefficient F X which is only for advertisements with specific attributes has a high priority, thereby preventing other advertisements from being over-delivered. In contrast, the lower the priority of the control coefficient F X for advertisements with specific attributes, thereby preventing the advertisement from being over-delivered. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. In step 5, the calculation section 6 determines all the memorized advertisements based on all the display period data T t and the remaining display period data T I * of the display period data. The importance of the display period indicates the magnitude of the importance of the remaining display period (the control coefficient TX in FIG. 2). The control coefficient T X is calculated as follows. i. The total display period (T t) is obtained from the date of the deadline displayed on the receiver and the date when the advertisement is registered in the advertisement distribution device 1 (the date when the data about the advertisement is entered into the advertisement management unit 3). T t = (the date of the deadline)-(the date of advertisement registration) This paper size is applicable to the Chinese National Standard (CNS) A4 specifications (210, 〆297 mm) -66-536676 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (64) Furthermore, the value of T t is calculated by the advertisement management unit 3 and supplied to the calculation unit 6 in the step of preparing the personal calculation table. i i · The remaining display period (T r) is obtained from the date of the display deadline and the current date. T r two (deadline date) one (present date) iii. Find the ratio of the remaining display periods for all display periods' Find the ratio multiplied by the coefficient (in this example, 1000) 値 TX 〃 τ X "-(T r / T t) X 1 〇〇〇 値 TX The shorter display period is shorter. i ν • Subtract the period coefficient T X 由 from the predetermined coefficient (100 〇 in this example) to obtain the period coefficient T X. Τχ 二 1000-Τχ, the date and time basis of the calculation of the remaining display period occurred in the timing section. When the display period is calculated in units of one day, each day (i.e., every day) elapses, the calculation unit 6 designates the control coefficient T X to update the frame (refer to the description of step 8 below). The control coefficient τ X is the maximum value (100) when the remaining display period is 0. There are also advertisements for which the display period is only one day. In this type of advertisement, the date of the display deadline and the date when the advertisement is registered (the date when the advertisement is displayed) are the same. In this case, 値 of the full display period (T t) performed in the above step i is zero. When T t = 0, the calculation formula of the subsequent i i i steps must not be answered. Therefore, the calculation unit 6 determines whether T t is 0 after the above step i. If T t is 0, the steps ii to iv are not performed, and the control coefficient T X is assigned the largest value. This paper size is applicable to the country of China. Standard (CNS) Α4 specification (210 × 297 mm) installed-(Please read the precautions on the back before filling this page)
、1T 4 -67- 536676 A7 B7 五、發明説明（65 ) T t不是0的場合下，即執行上述i i〜i V步驟，計算 T X。 第2圖之例中，C Μ 1之控制係數T X的値爲8 0 0 ’ CM2 爲 700、CM3 爲 400、CM4 爲 300、 C Μ 5爲5 0 0、C Μ 6爲1 〇 〇。計算部6根據此時的 控制係數Τ X之値決定廣告優先順位的場合下，由高至低 爲 CM1、CM2、CM5、CM3、CM4、CM6。 Η 6 ·於步驟6中，計算部6針對各廣告，檢查是否 記憶T r之値（上述步驟5的步驟i i所求得的値）即從 最後期限的日期減去現在日期的値小於0的値之廣告。有 T r < 〇的廣告之場合下，即於步驟7從個人計算表刪除 該廣告資料及附加資料。 又，檢查T r是否< 0，也能以廣告管理部3執行， 有T r < 〇的廣告之場合下，廣告管理部3即對命令部5 輸入應刪除的廣告的廣告I D和刪除命令，命令部5即對 計算部6傳送該廣告I D和刪除命令（參照上述E )。但 計算部6從個人計算表刪除與該廣告I D有關的資料之場 合下，來自命令部5的刪除命令是無效的。廣告管理部3 對命令部5輸入應刪除的廣告之廣告I D和刪除命令後， 即將該廣告資料從廣告管理部3本身的記憶部中刪除。 再者，有顯示期間已滿（T r < 0 )的廣告之被記憶 在經歷部7的該廣告之經歷資料是在應用於針對該廣告之 後的銷售和收益分配等的統計資料之製作未結束的場合下 ，記憶到該資料製作完成爲止。 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閱讀背面之注意事項再填寫本頁) 裝· 、11 經濟部智慧財產局員工消費合作社印製 -68 - A71T 4 -67- 536676 A7 B7 V. Description of the invention (65) When T t is not 0, the above steps i i to i V are performed to calculate T X. In the example of Fig. 2, the control coefficient T X of C M 1 is 800 ', CM2 is 700, CM3 is 400, CM4 is 300, C M 5 is 500, and C M 6 is 100. In the case where the calculation section 6 determines the priority order of the advertisement based on the control coefficient Tx at this time, the highest order is CM1, CM2, CM5, CM3, CM4, and CM6. Η 6 · In step 6, for each advertisement, the calculation unit 6 checks whether the 値 of T r (the 求 obtained in step ii of step 5 above) is memorized, that is, the 日期 whose current date is less than 0 is subtracted from the date of the deadline.广告 Advertising. When there is an advertisement of T r < 〇, the advertisement data and additional data are deleted from the personal calculation table in step 7. It is also possible to check whether T r is < 0, and it can also be executed by the advertisement management unit 3. When there is an advertisement of T r < 〇, the advertisement management unit 3 inputs the advertisement ID of the advertisement to be deleted and the deletion to the command unit 5. The command, the command unit 5 transmits the advertisement ID and the delete command to the calculation unit 6 (see E above). However, when the calculation unit 6 deletes the data related to the advertisement ID from the personal calculation table, the deletion command from the command unit 5 is invalid. After the advertisement management unit 3 inputs the advertisement ID of the advertisement to be deleted and the deletion command to the command unit 5, the advertisement data is deleted from the memory unit of the advertisement management unit 3 itself. In addition, the advertisement history data of the advertisement whose display period is full (T r < 0) is stored in the experience section 7 and is applied to the production of statistical data such as sales and revenue distribution after the advertisement. When it is finished, it is memorized until the creation of the data is completed. This paper size applies to China National Standard (CNS) A4 (210X297 mm) (Please read the precautions on the back before filling out this page). · 11 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -68-A7
經濟部智慧財產局員工消費合作社印製 536676 五、發明説明（66 ) H 7 ·其次，於步驟8中，計算部6是以得自計時部 的曰期、時間之基礎資料爲基準，來檢查是否經過所定時 間例如一天。經過所定時間的場合下，計算部6的動作即 回到步驟5，再計算控制係數T X。未經過所定時間的場 合下’即進至第1 3圖的步驟9。 H8 ·於第1 3圖之步驟9中，廣告配送裝置1待機 至廣告傳送要求信號。廣告傳送要求信號係針對廣告配送 裝置1來命令廣告配送的信號。廣告傳送要求信號包括指 定廣告圖框長度的廣告圖框時間資料、識別要求廣告傳送 的接收機2 0之資料即個人I D等。 傳送端則介於網際網路等之通信區域網路，針對作爲 加入者所登錄的使用者而供給目錄的供應者，或進行行動 電話等通信服務的公司等之場合下，廣告傳送要求信號會 從接收機2 0被傳送至廣告配送裝置1。此場合下，例如 、使用者欲連接至供應者，或欲存取至特定電腦網站，從 接收機2 0的輸入部2 3執行輸入時，控制部2 1回應該 輸入並產生廣告傳送要求信號自動傳送至廣告配送裝置1 的方式令接收機2 0程式化。此程式係事先記憶在接收機 2 0的記憶部2 2。又於行動電話等之場合下，欲打電話 將開關Ο N時，亦可產生廣告傳送要求信號自動地傳送至 廣告配送裝置1的方式予以程式化。又，廣告圖框時間資 料係事先設定在每個接收機，並記憶在各個接收機的記憶 部。 傳送端係爲例如介於C S、B S、地上波、電纜等用 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ^ 一 -69 - •裝-- (請先閲讀背面之注意事項再填寫本頁) 訂 536676 A7 B7 五、發明説明（67 ) (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 有線或無線以事先設定的頻道將節目播送播送至屬於加入 者的視聽者之接收機的播送局，在播送中的節目之廣告圖 框將廣告配送至各接收機的場合下，各接收機具備有確認 是否接收到播送中的節目即各視聽者是否看見節目的手段 ’藉此更確實地將廣告顯示在接收機。因此例如傳送端播 送節目的裝置設有在廣告圖框開始時刻減少前，欲確認接 收機2 0是否接收該播送的確認信號傳送到各接收機（例 如將確認信號重疊至節目信號）手段。該確認信號係包括 廣告圖框時間資料、表示廣告圖框的開始時刻之資料等， 該確認信號中的廣告圖框時間資料是對應節目中的廣告圖 框長度而設定。在接收機2 0設有接收上述確認信號，根 據該確認信號來製作廣告傳送要求信號，將所製作的廣告 傳送要求信號於廣告圖框開始時刻接收廣告而顯示的時間 點即廣告配送傳送1接收到廣告傳送要求信號，讀出廣告 考慮進行傳送至接收機2 0的處理之時間的時間點，傳送 至廣告配送裝置1的手段。以該接收機所製作的廣告傳送 要求信號係包括該接收機之視聽者的個人I D、和自確認 信號所讀出的廣告圖框時間資料及廣告圖框之開始時刻資 料。 再者，於廣告圖框時間中插入接收機的電源，直至該 廣告圖框結束爲止，構成暫時出現記憶在第4圖的記憶部 2 2之靜態畫面的廣告。其構成場合例如從廣告圖框時間 開始至至結束爲止，將廣告圖框時間中所示的信號從傳送 端傳送至接收機，接收機回應該信號並將靜態畫面的廣告 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -70- 536676 Α7 _ Β7 五、發明説明（68 ) 自記憶部2 2讀出並予顯示。記憶在記憶部2 2的素材即 靜態晝面的廣告可在任意時間點傳送至接收機並記憶。該 靜態晝面的廣告始終是避免在接收機的畫面被中斷的，有 別於用個人計算表計算的廣告之處理。該靜態晝面的廣告 資料係從廣告配送裝置1的廣告登錄輸入部被輸入至廣告 管理部3，受廣告資料保管部4保管。廣告資料保管部4 一旦介於命令部5受理來自廣告管理部3的指示，即將靜 態晝面的廣告資料從傳送部9傳送到接收機。接收機端係 將該靜態畫面的廣告資料記憶在記憶部2 2。被記憶在接 收機的記憶部2 2之靜態畫面的廣告資料則在輸入新的靜 態晝面之廣告資料時被更新。 廣告配送裝置1的接收部8未接收到廣告傳送要求信 號的場合下，即回到第1 2圖之步驟4，反覆步驟4以後 的動作。廣告配送裝置1 一旦在接收部8接收到廣告傳送 要求信號，動作即進入步驟1 〇，廣告配送控制傳送1的 計算部6則讀出包括在廣告傳送要求信號的資料，根據該 些資料進行處理。 Η 9 ·於步驟1 〇中，廣告配送裝置1的計算部6係 根據包括在廣告傳送要求信號的個人I D，讀出對應該個 人I D的個人計算表。計算部6則考貝所讀出的個人計算 表，並製作假設的個人計算表。再者，所讀出的個人計算 表係於以下步驟（參照Η 2 3 )中，放棄確認在接收機 2 〇顯示廣告的場合下，假設的個人計算表即爲新的個人 計算表而被記憶。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X297公釐） I.--^------- (請先閲讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 -71 - 536676 Α7 Β7 五、發明説明（69 ) (請先閲讀背面之注意事項再填寫本頁) Η 1 0 ·於步驟1 1中’計算部6係檢查假設的個人 計算表，判斷應最優先配送的廣告是否分配至該視聽者即 是否有附加表示最優先的資料之廣告I D。沒有附加表示 最優先的資料之廣告I D的場合下，即進入第1 4圖的步 驟 1 8 ( Η 1 4 )。 Η 1 1 ·於假設的個人計算表記錄附加表示最優先的 資料之廣告I D的場合下，無關根據控制係數所計算的該 廣告配送優先順位，於步驟1 2中，將該廣告的廣告I d 及其廣告的配送目的地之視聽者（接收機）的個人I D最 優先傳送至廣告資料保管部4。接收到該些資料的廣告資 料保管部4則讀出對應廣告I D的廣告資料，與廣告〗d 及個人I D —同傳送至傳送部9。傳送部9係將廣告I D 及廣告資料傳送至以個人I D所識別的接收機2 0。 經濟部智慧財產局員工消費合作社印製 接收機2 0 —旦以接收部2 6接收到廣告I D及廣告 資料，接收機2 0的控制部2 1即將廣告資料傳送至輸出 部2 7並再生廣告，有將將再生的廣告之廣告I D及有關 該廣告顯示的資料記憶在記憶部2 2。有關廣告顯示的資 料是指例如已試聽到收接廣告資料的時候之接收節目（目 錄）的I D、廣告資料時的日期、時間（日期、時刻）、 接收到廣告資料時的接收機之所在地（地理位置）、記錄 在廣告顯示中的投票資料（表示「關心」或「不關心」的 資料）等（針對該些資料於以下做說明）。 於步驟1 3中，計算部6是從假設的個人計算表刪除 附加在最優先而傳送的廣告之廣告I D之表示最優先的資 本紙張尺度適用中國國家標準（CNS ) Α4規格（21〇χ297公釐） ~ -72- 536676 Α7 Β7 五、發明説明（70 ) 料。 (請先閲讀背面之注意事項再填寫本頁) Η 1 2 _於步驟1 4中，廣告配送裝置丄的計算部6 係包括廣告傳送要求命令的廣告圖框時間資料所示的廣告 圖框長度減去最優先配送的廣告之顯示時間（以廣告長薈 料W之）’判斷廣告圖框的時間是否有剩。判斷可顯示其 他廣告的時間沒有剩餘的場合下，動作步驟即進入第i 4 圖的步驟2 5。判斷可顯示其他廣告的時間有剩餘的場合 下’即於步驟1 5，將廣告圖框時間資料作爲剩餘時間加 以更新，進入到第1 4圖的步驟1 6。 Η 1 3 .於步驟1 6中，廣告配送裝置χ的計算部6 係自假設的個人計算表之資料中最優先配送的廣告之剩餘 傳送次數減1，計算有關相對於該廣告的剩餘傳送次數之 重要度（控制係數K a )，加以更新假設的個人計算表之 控制係數K a的値。 經濟部智慧財產局員工消費合作社印製 其次於步驟1 7中，計算部6係更新表示針對記錄在 假設的個人計算表之各廣告的預定傳送順序之重要度的値 (控制係數J η )。計算部6係預定傳送順序則爲比步驟 1 2所配送的廣告更上位的廣告控制係數J η仍維持原來 的，且以步驟1 2所配送的廣告控制係數爲最低値，預定 傳送順序則針對比步驟1 2所配送的廣告更下位的各廣告 之控制係數加上增値（1 〇 〇 )，而令相對於該些廣告的 控制係數J η之値均增加第一位。（針對更新控制係數 J η的方法在以下之Η 2 2做詳細說明。）處理係從步驟 1 7進入步驟1 8。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） 73- 536676 五、發明説明⑺） 再者’步驟1 2〜1 7可在以廣告指定命令傳送指定 廣告的顯示期間執行。 H 1 4 .於步驟1 8中，計算部6係從計時部讀出現 在時刻。其次計算部6係於各別分配至記錄在假設的個人 3十算表之優先傳送時間資料中的複數時間帶（第2圖 H 1〜Η 6 )的控制係數（η x )中，讀出針對屬於現在 時刻的時間帶所分配的控制係數（Η X )。 於第2圖之例中，例如針對時間帶η 6 ( 2 1時〜1 時）分配CM1爲〇、CM2爲20、MC3爲0、 MC4爲20、CM5爲30、CM6爲0。針對時間帶 Η 6所分配的該些控制係數於一日中2 1時至1時的期間 是有效，提高該時間帶中的CM2、CM4、CM5之優 先度。根據使用該控制係數Η X，廣告主即可以某種程度 指定廣告傳送至接收機並顯示的時間帶。 例如現在時刻爲2 2時，於計算部6根據在該時點的 控制係數Η X之値來決定廣告的優先順位時，由高依序第 一位爲CM5、第二位爲CM2和CM4、第三位爲 CM1、CM3 和 CM6。 Η 1 5 .其次於步驟1 9中，計算部6係針對假設的 個人計算表之各廣告讀出所有的控制係數Τ X、C p Q ( Cal、Cbl、Ccl、Cd3)、Jn、Ka、Hx 、F x 〇 Η 1 6 .於步驟2 0中’計算部6乃於控制係數（ Τ X、C p q、J η、K a、Η X、F X )應用控制變數 本紙張尺度適用中國國家標準（cns ) a4規格（2ίΟΧ297公羡） (請先閲讀背面之注意事項再填寫本頁) •裝- 訂 經濟部智慧財產局員工消費合作社印製 74- 536676 A7 B7 五、發明説明（72 ) (請先閲讀背面之注意事項再填寫本頁) (X η )，決定新的控制係數。即計算部6讀出被記錄在 假設的個人計算表之控制變數X 1〜X 9，且乘以對應各 個的控制係數而計算新的控制係數之値Τ X > (二Τ X X XI)、Cax^ ( = C a X X X 2 )、Cbx^ (二 C b χ χ χ 3 ) 、Ccx，( - C c x x X 4 ) 、Cdx (-C d x x X 5 )、Jn> (=JnxX6)、Ka〆 =K a χ X 7 )、Hx，( = Η χ χ X 8 )、Fx^ ( F χ χ X 9 )。再者，針對某控制係數的控制變數之値設 定爲1時，該控制變數之値不變。 該步驟乃於計算一致度c t之値的步驟、以及合計所 有的控制係數（Τ χ、C p q ( C t ) 、K a、J η、 Η χ、F χ )之値的步驟之前執行。針對各個控制係數而 應用個別決定的控制變數，藉此即可於廣告配送裝置1中 控制是否重視被記錄在假設的個人計算表之計算要素中的 任一計算要素。 經濟部智慧財產局員工消費合作社印製 Η 1 7 .於步驟2 1中，計算部6係根據假設的個人 計算表之視聽者層特定用分類資料，來決定表示針對以記 憶的各廣告爲對象的視聽者層、和屬於接收機2 0的視聽 者之視聽者層的一致程度之重要度的値（一致度値C t ) 〇 一致度C t是從第1圖的視聽者層特定用分類資料（ C a 1〜C d 3 )之所有種類中選出的，於針對與視聽者 所屬的種類一致之種類（此例爲C a 1、C b 1、C c 1 、C d 3 )而分配的數値中合計應用控制變數（χ 2、 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -75- 536676 A7 B7 五、發明説明（73 ) x 3、X 4、X 5 )的數値藉此取得的。如第2圖所示， _人計算表係從第1圖的視聽者層特定用分類資料選出 c a 1、C b 1、c c 1、C d 3的資料並加以拷貝。 此例係針對C a 1、C b 1、C c 1、C d 3之値而 在上述步驟2 2所應用的控制變數X 2、X 3、X 4、X 5之値全部爲1。此時，如第2圖之下段表格所示，表示 相對於對應該個人計算表的視聽者之C Μ 1的一致度之數 値 Ct ( = Cal，+Cbl'+Ccl，+Cd3，） 係爲40 + 80 + 10 + 10 = 140。以下同樣地針對 CM2爲250、針對CM3爲1 10、針對CM4爲 200、針對 CM5 爲 90、CM6 則爲 170。 計算部6根據該控制係數C t之値而決定廣告優先順 位的場合下，乃由高依序爲CM2、CM4、CM6、 CM1、CM3、CM5。 Η 1 8 .於步驟2 2中，計算部6是對每個記錄在假 設的個人計算表之各廣告合計控制係數Τ X >、K a >、 Jn^、Hx>、Fx>和Ct之値，求得決定要素（第 2圖之決定要素（Sum))。其次於步驟23中，計算 部6根據該決定要素（S u m )依決定要素之大的順序來 決定各廣告最終的的傳送優先順位（第2圖之優先順位（ N ))。 第2圖之例的場合下，即對應該個人計算表的視聽者 屬於種類Ca 1 ' Cbl、Cc 1、Cd3，現在時刻屬 於時間帶Η 6，所有的控制變數X η ( X 1〜又9)爲1 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閱讀背面之注意事項再填寫本頁) 裝·Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 536676 V. Description of the invention (66) H 7 · Secondly, in step 8, the calculation section 6 is based on the date and time basic data obtained from the timekeeping department to check Whether or not a predetermined time has elapsed, such as one day. When the predetermined time has elapsed, the operation of the calculation unit 6 returns to step 5 and the control coefficient T X is calculated again. In the case where the predetermined time has not passed, it proceeds to step 9 in FIG. 13. H8 • In step 9 of Fig. 13, the advertisement distribution device 1 stands by until the advertisement transmission request signal. The advertisement transmission request signal is a signal for instructing the advertisement distribution device 1 to distribute the advertisement. The advertisement transmission request signal includes advertisement frame time data specifying the length of the advertisement frame, data identifying the receiver 20 requesting the advertisement transmission, that is, personal ID, and the like. The transmitting end is located in a communication area network such as the Internet, and provides an advertisement transmission request signal to a supplier who provides a directory for a user registered as a subscriber or a company that provides communication services such as a mobile phone. It is transmitted from the receiver 20 to the advertisement distribution device 1. In this case, for example, when the user wants to connect to the supplier or to access a specific computer website, when the input is performed from the input section 2 3 of the receiver 20, the control section 21 responds to the input and generates an advertisement transmission request signal. The automatic transmission to the advertising distribution device 1 programs the receiver 20. This program is stored in the memory section 22 of the receiver 20 in advance. Furthermore, in the case of a mobile phone or the like, when a switch is set to ON, an advertisement transmission request signal may be automatically transmitted to the advertisement distribution device 1 to be programmed. In addition, advertisement frame time data is set in advance for each receiver and stored in the memory section of each receiver. The transmission end is, for example, between CS, BS, ground wave, cable, etc. This paper size is applicable to China National Standard (CNS) A4 specification (210X297 mm) ^ I-69-• Installation-(Please read the note on the back first Please fill in this page again for ordering) Order 536676 A7 B7 V. Description of invention (67) (Please read the notes on the back before filling out this page) The Intellectual Property Bureau Employee Consumer Cooperatives of the Ministry of Economic Affairs prints wired or wireless to set the program on the preset channel When the broadcasting station broadcasts to the receivers of the viewers who belong to the subscribers, and when the advertisement frame of the broadcasting program distributes the advertisement to each receiver, each receiver is equipped to confirm whether or not the broadcasting program has been received. The means for each viewer to see the program 'thereby displays the advertisement on the receiver more reliably. Therefore, for example, a device transmitting a program at a transmitting end is provided with a means for confirming whether or not the receiver 20 receives the broadcast confirmation signal and transmits it to each receiver (for example, the confirmation signal is superimposed on the program signal) before the start time of the advertising frame is reduced. The confirmation signal includes advertisement frame time data, data indicating the start time of the advertisement frame, etc. The advertisement frame time data in the confirmation signal is set corresponding to the length of the advertisement frame in the program. The receiver 20 is provided with receiving the above-mentioned confirmation signal, and generates an advertisement transmission request signal based on the confirmation signal, and the created advertisement transmission request signal receives the advertisement at the start time of the advertisement frame and displays the advertisement distribution transmission 1 reception. Means of transmitting the advertisement to the advertisement delivery device 1 at the time when the advertisement transmission request signal is read and the advertisement is considered to be transmitted to the receiver 20. The advertisement transmission request signal produced by the receiver includes the personal ID of the viewer of the receiver, the time information of the advertisement frame read from the self-confirmation signal, and the start time information of the advertisement frame. Furthermore, the power of the receiver is inserted during the time of the advertisement frame until the end of the advertisement frame, which constitutes an advertisement in which a static picture is temporarily stored in the memory section 22 of FIG. 4. Its composition occasions are, for example, from the beginning of the advertising frame time to the end, transmitting the signal shown in the advertising frame time from the transmitting end to the receiver, and the receiver responds to the signal and applies the static screen of the advertisement. Standard (CNS) A4 specification (210X297 mm) -70- 536676 Α7 _ Β7 V. Description of invention (68) Read out from memory 2 2 and display. The material stored in the memory section 22, that is, the static daytime advertisement, can be transmitted to the receiver at any time point and memorized. The static daytime advertisement is always avoided from being interrupted in the picture of the receiver, which is different from the processing of the advertisement calculated by the personal calculation table. The static daytime advertisement data is input to the advertisement management unit 3 from the advertisement registration input unit of the advertisement distribution device 1, and is stored in the advertisement data storage unit 4. When the advertising material storage unit 4 receives an instruction from the advertising management unit 3 via the command unit 5, the static daytime advertising material is transmitted from the transmitting unit 9 to the receiver. The receiver system stores the advertisement data of the static picture in the memory section 2 2. The advertisement data stored in the static picture of the receiver 22 in the receiver is updated when new static daytime advertisement data is input. When the receiving unit 8 of the advertisement distribution device 1 has not received the advertisement transmission request signal, it returns to step 4 in Fig. 12 and repeats the operations after step 4. Once the advertisement distribution device 1 receives the advertisement transmission request signal at the receiving section 8, the operation proceeds to step 10, and the calculation section 6 of the advertisement distribution control transmission 1 reads out the data included in the advertisement transmission request signal and processes based on the data . Η 9 In step 10, the calculation unit 6 of the advertisement distribution device 1 reads out a personal calculation table corresponding to the individual ID based on the individual ID included in the advertisement transmission request signal. The calculation section 6 reads out the personal calculation table read out by Cobb, and makes a hypothetical personal calculation table. In addition, the read personal computing table is in the following steps (refer to Η 2 3). When the receiver 2 displays an advertisement, the assumed personal computing table is stored as a new personal computing table. . This paper size applies to China National Standard (CNS) Α4 specification (210X297 mm) I .-- ^ ------- (Please read the precautions on the back before filling this page) Order the consumption of employees of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the cooperative -71-536676 Α7 Β7 V. Description of the invention (69) (Please read the precautions on the back before filling this page) Η 1 0 · In step 11 'Calculation Department 6 is a personal calculation form that checks hypotheses, It is judged whether the advertisement that should be given the highest priority is assigned to the viewer, that is, whether there is an advertisement ID attached with the material indicating the highest priority. When there is no advertisement ID showing the highest priority data, the process proceeds to step 1 8 (Η 1 4) in FIG. 14. Η 1 1 · In the case where a hypothetical personal calculation table records an advertisement ID that indicates the highest priority data, it does not matter the priority of the advertisement distribution calculated based on the control coefficient. In step 12, the advertisement of the advertisement I d The personal ID of the viewer (receiver) of the destination where the advertisement is distributed is transmitted to the advertisement data storage unit 4 with the highest priority. The advertisement data storage unit 4 that has received these data reads out the advertisement data corresponding to the advertisement ID and transmits it to the transmission unit 9 together with the advertisement ID and the personal ID. The transmitting unit 9 transmits the advertisement ID and the advertisement data to the receiver 20 identified by the personal ID. Receiver 20 printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs—Once receiving ID 2 and advertising data are received by the receiving unit 26, the control unit 21 of the receiver 20 transmits the advertising data to the output unit 27 and reproduces the advertisement In some cases, the advertisement ID of the reproduced advertisement and the data related to the advertisement display are stored in the memory unit 2 2. The information about advertisement display refers to, for example, the ID of the program (directory) received when the advertisement material was received, the date, time (date, time) of the advertisement material, and the location of the receiver when the advertisement material was received ( Geographic location), voting data recorded in the ad display (data indicating "concerned" or "don't care"), etc. (these data are explained below). In step 13, the calculation unit 6 deletes the advertisement ID attached to the advertisement with the highest priority from the hypothetical personal calculation table. The capital paper size indicating the highest priority is to apply the Chinese National Standard (CNS) A4 standard (21 × 297). (Centi) ~ -72- 536676 Α7 Β7 5. Description of the invention (70) materials. (Please read the precautions on the back before filling this page) Η 1 2 _In step 1 4, the calculation section 6 of the advertisement distribution device is the length of the advertisement frame shown in the advertisement frame time data including the advertisement transmission request command Minus the display time of the ad with the highest priority for delivery (by the length of the ad) W to determine whether there is time left in the ad frame. When it is judged that there is no time left for displaying other advertisements, the operation steps go to step 2 5 of the i 4th figure. When it is judged that there is time remaining for displaying other advertisements, that is, in step 15, the time information of the advertisement frame is updated as the remaining time, and the process proceeds to step 16 in FIG. 14. Η 13. In step 16, the calculation unit 6 of the advertisement distribution device χ subtracts 1 from the remaining number of transmissions of the advertisement with the highest priority among the data in the hypothetical personal calculation table, and calculates the number of remaining transmissions relative to the advertisement. The importance degree (control coefficient Ka) is updated with the control coefficient Ka of the hypothetical personal calculation table. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Next in step 17, the calculation unit 6 updates 更新 (control coefficient J η) indicating the importance of the predetermined transmission order for each advertisement recorded in the hypothetical personal calculation table. The predetermined delivery order of the calculation unit 6 is the higher advertising control coefficient J η than the advertisement delivered in step 12 and the original advertisement control coefficient J η is maintained, and the advertisement control coefficient delivered in step 12 is the lowest. The predetermined delivery order is for The control coefficient of each of the advertisements lower than the advertisement delivered in step 12 is increased by 値 (100), and the control coefficients of the advertisements J η are increased by the first place. (The method for updating the control coefficient J η will be described in detail in Η 2 2 below.) The processing proceeds from step 17 to step 18. This paper size applies the Chinese National Standard (CNS) A4 specification (210 × 297 mm) 73-536676 V. Description of the invention ii) Steps 1 2 to 17 can be executed during the display period of the designated advertisement transmitted by the designated order of the advertisement. H 1 4. In step 18, the calculation section 6 reads the occurrence time from the timing section. Next, the calculation unit 6 reads out the control coefficients (η x) assigned to the plural time bands (Figure 2 H 1 to Η 6) respectively assigned to the priority transmission time data recorded in the hypothetical personal 30's calculation table. The control coefficient (Η X) assigned to the time zone belonging to the present moment. In the example of FIG. 2, for example, for the time zone η 6 (from 21 to 1), CM1 is 0, CM2 is 20, MC3 is 0, MC4 is 20, CM5 is 30, and CM6 is 0. The control coefficients allocated for time zone Η6 are effective during the period from 21 o'clock to 1 o'clock in a day, and improve the priority of CM2, CM4, and CM5 in this time zone. By using this control coefficient Η X, the advertiser can to some extent specify the time zone in which the advertisement is transmitted to the receiver and displayed. For example, when the current time is 2 2 and when the calculation unit 6 determines the priority order of the advertisement based on the control coefficient Η X at that time, the first order is CM5, the second is CM2 and CM4, and the first The three digits are CM1, CM3, and CM6. Η 15. Secondly, in step 19, the calculation unit 6 reads out all the control coefficients T X, C p Q (Cal, Cbl, Ccl, Cd3), Jn, Ka, Hx, Fx 〇Η 1 6. In step 20, the 'calculation part 6' applies control variables (TX, C pq, J η, K a, Η X, FX) to the control coefficients. The paper dimensions are applicable to Chinese national standards. (Cns) a4 size (2ίΟ × 297 public envy) (Please read the precautions on the back before filling out this page) • Packing-Ordered by the Intellectual Property Bureau Employee Consumer Cooperative of the Ministry of Economic Affairs 74- 536676 A7 B7 V. Description of Invention (72) ( Please read the notes on the back before filling in this page) (X η) to determine the new control coefficient. That is, the calculation section 6 reads out the control variables X 1 to X 9 recorded in the hypothetical personal calculation table, and multiplies them by the respective control coefficients to calculate the new control coefficient 値 Τ X > (二 Τ XX XI), Cax ^ (= C a XXX 2), Cbx ^ (two C b χ χ χ 3), Ccx, (-C cxx X 4), Cdx (-C dxx X 5), Jn > (= JnxX6), Ka〆 = K a χ X 7), Hx, (= Η χ χ X 8), Fx ^ (F χ χ X 9). Furthermore, when the value of the control variable for a certain control coefficient is set to 1, the value of the control variable does not change. This step is performed before the step of calculating 値 of the degree of consistency c t and the step of totaling all the control coefficients (T χ, C p q (C t), Ka, J η, Η χ, F χ). By applying individually determined control variables for each control coefficient, it is possible to control in the advertisement distribution device 1 whether or not any of the calculation elements recorded in the calculation elements of the hypothetical personal calculation table is valued. Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 17. In step 21, the calculation unit 6 determines the target of each advertisement based on the memory based on the specific classification data of the audience level of the hypothesized personal calculation table.重要 (consistency 値 C t), which is the importance of the degree of agreement between the viewer layer of the viewer and the viewer layer belonging to the viewer 2 0. The degree of agreement C t is specified from the viewer layer of FIG. 1. The category data (C a 1 ~ C d 3) is selected from all categories for the category that is consistent with the category to which the viewer belongs (in this example, C a 1, C b 1, C c 1, C d 3) The total number of application control variables in the distributed data (χ 2, this paper size applies to the Chinese National Standard (CNS) A4 specification (210X297 mm) -75- 536676 A7 B7 V. Description of the invention (73) x 3, X 4, X 5). As shown in FIG. 2, the _person calculation table selects and copies the data of c a 1, C b 1, c c 1, and C d 3 from the classification data for the viewer-level specific in FIG. 1. This example is for the case of C a 1, C b 1, C c 1, C d 3 and the control variables X 2, X 3, X 4, X 5 applied in step 2 2 above are all 1. At this time, as shown in the table at the lower part of FIG. 2, the number of correspondences with respect to the CM 1 of the viewer corresponding to the personal calculation table, 値 Ct (= Cal, + Cbl '+ Ccl, + Cd3,) is This is 40 + 80 + 10 + 10 = 140. The following is the same for 250 for CM2, 10 for CM3, 200 for CM4, 90 for CM5, and 170 for CM6. In the case where the calculation unit 6 determines the priority of the advertisement based on the magnitude of the control coefficient C t, the order is CM2, CM4, CM6, CM1, CM3, and CM5 from high to high. Η 1 8. In step 22, the calculation section 6 calculates the total control coefficients T x >, Ka >, Jn ^, Hx >, Fx > and Ct for each advertisement recorded in the hypothesized personal calculation table. Then, find the determinant (determinant (Sum) in Figure 2). Next, in step 23, the calculation unit 6 determines the final delivery priority order of each advertisement (the priority order (N) in FIG. 2) based on the determination element (Sum) in the order of the largest determination element. In the case of the example in FIG. 2, that is, the viewer corresponding to the personal calculation table belongs to the category Ca 1 ′ Cbl, Cc 1, Cd3, and the current time belongs to the time zone Η 6. All the control variables X η (X 1 ~ 9 ) Is 1 paper size applicable to China National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling this page)
、1T 經濟部智慧財產局員工消費合作社印製 -76- 536676 Α7 Β7 五、發明説明（74 ) (請先閲讀背面之注意事項再填寫本頁) 的場合下，CM1〜CM6的決定要素（Sum)之値爲 255〇、254〇、1880、1830、1840、 1 3 2 〇，根據決定要素S u m，優先順位N ( 1位〜6 位）由高依序爲CM1、CM2、CM3、CM5、 C Μ 4、C Μ 6。 Η 1 9 .其次於步驟2 4中，計算部6讀出廣告圖框 時間資料，在廣告圖框時間資料所示的時間内將可顯示（ 傳送可能）的數個廣告，按照假設的個人計算表所決定的 優先順位之順序做選擇，將所選擇的廣告之廣告I D、和 對應該個人計算表的視聽者之個人I D按照優先順位的順 序傳送至廣告資料保管部4。 廣告資料保管部4則回應由計算部6所接收的廣告 I D及個人I D，而自廣告資料保管部4的記憶部讀出對 應廣告I D的廣告資料，與廣告I D及個人I D —起傳送 至傳送部9。傳送部9則將廣告資料及廣告I D傳送至對 應個人I D的接收機2 0。 經濟部智慧財產局員工消費合作社印製 接收機2 0 —旦在接收部2 6接收到廣告I D及廣告 資料，控制部2 1即實際的用實時處理，而在輸出部2 7 再生廣告資料，且將隨附在再生的廣告資料之廣告I D記 憶在記憶部2 2。 再者，於本實施例中，以實時處理再生廣告，也可暫 時記憶在接收機2 0的記憶部2 2後予以顯示。 又’傳送端於節目（目錄）信號附加識別該節目之節 目I D資料的情況，是當接收機2 0的控制部2 1接收到 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X 297公釐） -77- 536676 Μ Β7 五、發明説明（75 ) (請先聞讀背面之注意事項再填寫本頁) 廣告I D及廣告資料時，在此之前試聽節目的節目I 〇與 所接收之廣告I D有關即記憶至記憶部2 2。又，接收廣 告1 D及廣告資料時，由計時部2 4讀取日期及時刻，與 廣告I D有關即予記憶。又，接收機2 〇具備有識別接收 機場所（地理位置）之功能的場合下，即能將與廣告I D 有關而表示廣告之接收場所的資料予以記憶。 進而’接收機2 0之控制部2 1只要視聽者於廣告再 生中按下輸入部2 3的「關心按鈕」即投票給「關心」的 話’即針對該廣告的廣告屬性而將表示視聽者投票給「關 心」的投票資料記憶在記憶部2 2。又，視聽者按下「不 關心按鈕」即投票給「不關心」的話，控制部2 1即針對 該廣告的廣告屬性而將表示視聽者投票給「不關心」的投 票資料記憶在記憶部2 2。又，控制部2 1就算視聽者於 顯示中複數次投票給一個廣告，亦僅以1次投票作爲有效 投票而記憶在記憶部2 2。 經濟部智慧財產局員工消費合作社印製 接收機2 0的控制部2 1於後面將記憶在記憶部2 2 的廣告ID (即表格再生的廣告之廣告ID)、個人ID 、廣告顯示之前加以試聽的節目之節目I D、顯示廣告的 日期及時刻資料、及讀出投票資料由傳送部2 5傳送至廣 告配送裝置1 (參照Η 2 4 )。 又，如上所述（參照Η 8 )，傳送端即爲播送節目的 播送公司，於播送節目中的所定廣告圖框插入廣告的場合 下，在廣告配送裝置1所接收的廣告傳送要求信號中包括 個人I D、廣告圖框時間資料、表示廣告圖框的開始時刻 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） -78- 536676 Α7 Β7 五、發明説明（76 ) (請先閱讀背面之注意事項再填寫本頁) 之資料。廣告配送裝置1具備有從廣告傳送要求信號讀出 表示廣告圖框的開始時刻之資料，在該開始時間以廣告在 視聽者之接收機所播送的時間點將廣告資料傳送至接收機 的方式來控制廣告傳送的時間點之手段。 Η 2 0 .於步驟2 5中，廣告資料保管部4是將所傳 送的廣告之廣告I D、該廣告屬於先傳送接收機之視聽者 的個人I D、所傳送的日期、時間等之資料傳送至經歷部 7 °經歷部7根據該資料而針對各廣告個別製作並記憶廣 告的傳送次數、廣告的接收者（表示該廣告傳送給那個視 聽者）、廣告傳送的時間等之經歷資料。再者，該經歷資 料是指製作有別於根據由接收機所傳送的資料而製作的經 歷資料並予保存。根據來自該計算部6的資料而製作的經 歷資料是有用的，例如對照並確認該經歷資料、和根據由 接收機傳送的資料而製作的經歷資料，藉此即可確認實際 的顯示狀況，也可修正經歷資料，製作精度更高的經歷資 料。 經濟部智慧財產局員工消費合作社印製 步驟則由第1 4圖的步驟2 5接續到第1 5圖的步驟 2 6〇 Η 2 1 .於步驟2 6中，計算部6針對所傳送的廣告 ，從記錄在假設在個人計算表之該廣告剩餘傳送次數的値 減去所傳送的次數之値即在接收機所顯示的假定次數（通 常爲1 )。再者，如上所述，剩餘傳送次數之値也有例外 的負値之場合。 於步驟2 7中，計算部6計算表示有關剩餘傳送次數 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X 297公釐） -79- 536676 Α7 Β7 五、發明説明（77 ) 的重要度之値（控制係數K a )，更新假設的個人計算表 之控制係數K a的値。 Η 2 2 ·於步驟2 8中，計算部6更新表不針對被記 胃在假設的個人計算表之各廣告的預定傳送順序之重要度 的値（控制係數j η )。 例如計算部6只選出被記錄在個人計算表之廣告中的 預定傳送順序爲最上位的廣告，傳送至接收機2 0的場合 Τ ’計算部6即將針對該廣告的控制係數設定爲最低値（ 1 0 0 0 )，針對第2位以下的各廣告之控制係數加上前 述增値’而將控制係數J η之値平均增加第一位。此例於 選擇並傳送C Μ 1的場合下，C Μ 1的控制係數被變更爲 最低値的1 〇 〇 〇，C Μ 2〜C Μ 6的控制係數分別加上 1 〇 〇。其結果C Μ 2的控制係數之値爲1 5 0 0、 CM3 爲 14〇0 、CM4 爲 130〇、CM5 爲 1 2 0 0、C Μ 6爲1 1 0 0。只要根據該更新的控制係 數J η，下次傳送的優先順位由高依序爲c Μ 2、C Μ 3 、CM4、CM5、CM6、CM1。 又，例如廣告圖框時間長，計算部6根據控制係數 J η依優先順位高的順序連續選出複數個廣告傳送至接收 機2 0的場合下，乃整理控制係數J η再予計算。例如依 控制係數J η之値高的順序即爲C Μ 1、C Μ 2、C Μ 3 、CM4、CM5、CM6 的順序，CM1 〜CM3 係按 該順序連續地選擇並傳送。此場合下，整理C Μ 1〜 C Μ 3並輪流往最下位推，與上述同樣地分配控制係數。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） (請先閱讀背面之注意事項再填寫本頁) -裝· 訂 經濟部智慧財產局員工消費合作社印製 -80- 536676 Α7 Β7 五、發明説明（78 ) 即CM1之控制係數爲1200、CM2爲1 100、 CM3 爲 1000。CM4、CM5、CM6 各個順序上 推3位，各個原來的控制係數附加3位的增値（3 0 0 ) 〇 又，計算部6於決定記錄在假設的個人計算表之廣告 傳送優先順位之際，應用複數決定要素的場合下，有其他 決定要素（1或複數）優先的情形。因此，從控制係數 J η之値高的順序成爲CM1、CM2、CM3、CM4 、C Μ 5、C Μ 6的順序，也有中間之控制係數値J η的 廣告例如C Μ 3先選擇並傳送的場合。 又，也有在被記錄在個人計算表的某廣告I D附加指 示最優先傳送之資料的場合。例如於C Μ 3附加指示最優 先的資料之場合下，計算部6不考慮任何控制係數値，（ 因而即使C Μ 3的控制係數値J η不是最高値），最優先 選擇將C Μ 3傳送至接收機2 0。該些場合下，計算部6 仍維持具有比C Μ 3上位的控制係數J η的廣告即C Μ 1 及C Μ 2之控制係數J 1 1，對C Μ 3分配最低値 1 0 0 0，於具有比C Μ 3下位的控制係數J η之廣告即 C Μ 4、C Μ 5、C Μ 6的控制係數J η分別附加增値 1 0 0。其結果根據該控制係數J η，下次傳送的優先順 位即從高順位爲C Μ 1、C Μ 2、C Μ 4、C Μ 5、 C Μ 6、C Μ 3。 Η 2 3 _接收機2 0的控制部2 1將在該接收機所再 生的廣告之廣告I D及個人I D、及廣告顯示之前所試聽 本紙張尺度適用中國國家標準（CNS ) Α4規格（210X 297公釐） ' -81- —I- mmmetti ϋϋ —·1^ IB··— ι_ϋ.^ 1^1^^ ϋ— (請先閲讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 536676 A7 B7 五、發明説明（79 ) 的節目之節目I D、顯示廣告的日期、時間資料、投票資 料、場所資料等由記憶部2 2讀出，將該些資料從傳送部 2 5傳送至廣告配送裝置1。 於步驟2 9中，廣告配送裝置1的接收部8接收到上 述資料即傳送至經歷部7。經歷部7記憶所接收的資料， 並將該資料中的廣告I D、個人I D、投票資料傳送至計 算部6。 計算部6判斷對應由接收機2 0所接收的廣告I D之 廣告實際上是被顯示在接收機2 0。 .爲提高針對各接收機所傳送的廣告優先順位之計算精 度，必須對各個人計算表迅速反映在各接收機的顯示狀況 。該實施形態中，廣告配送裝置1必須迅速接收被記憶在 接收機2 0之記憶部2 2的資料中至少廣告I D、個人 I D及投票資料。因而將接收機2 0以廣告圖框結束時或 結束後的短時間内爲程式將該些資料傳送至廣告配送裝置 1 ° 但別的構成例如反映在各個人計算表的資料，構成只 用根據在廣告配送裝置1内的廣告傳送動作所製作的經歷 資料，不反映有關在各接收機的實際廣告顯示之資料的構 成，欲計算個人計算表中的各廣告之優先順位就必從接收 機2 0的記憶部2 2受理經歷資料。但需要後面的銷售和 收益分配等所用的詳細資料的場所，就需要有關在各接收 機的實際廣告顯示之資料’將該資料記憶在接收機2 0的 記憶部2 2例如於每一所定期間在傳送端進行回收。 本紙張尺度適用中國國家標準（CNS)A4規格（210x297公釐） (請先閱讀背面之注意事 項再填、 裝-- :寫本頁) 經濟部智慧財產局員工消費合作社印製 -82- 536676 A7 B7 五、發明説明（80 ) 於步驟3 0中，計算部6根據所接收的廣告I D正式 地更新個人計算表。首先，計算部6比較由接收機2 0所 接收的廣告I D、和配送至接收機2 0的廣告之廣告I D ’完全一致的場合下，取代原來的個人計算表而記憶假設 的個人計算表，藉此更新個人計算表。 由接收機2 0所接收的廣告I D、和配送至接收機 2 0的廣告之廣告I D的一部分不一致的場合下（例如配 送3條廣告的場合下，只將2條廣告的廣告I D送返接收 機2 0時，或3條的廣告I D由接收機2 0送返，但其中 1條廣告I D不一致的場合等）放棄假設的個人計算表。 其次計算部6判斷只顯不對應一致的廣告1 D之廣告，根 據收的資料來更新記憶原來的個人計算表之資料。 又，放棄假設的個人計算表之場合下，計算部6由接 收機2 0接收到附加表示最優先的資料之廣告的廣告I D 之場合下，刪除附加在原來的個人計算表之該廣告的廣告 I D之表最優先的資料。應最優先顯不的廣告之廣告 1 D不會被接收機2 0接收的場合下，維持附加在原來的 個人計算表之該廣告的廣告ID之表不最優先的資料。 又，不被接收機2 0接收廣告I D的場合，或者由接 收機2 0接收的廣告I D、和配送至接收機2 0的廣告之 廣告I D完全不一致的場合，即放棄假設的個人計算表， 維持原來的個人計算表。 上述之處理係包括確認廣告是否確實顯示在接收機 2 0的順序即由接收機2 0接收顯示在接收機的廣告之廣 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ϋϋ· ·ϋι in i·- 4- - I 士I— (請先閱讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 -83- 536676 A7 B7 五、發明説明（81 ) 告I D的順序。 (請先閲讀背面之注意事項再填寫本頁) 但發現由廣告配送裝置1配送的廣告全顯示在接收機 2 0的場合下即不確定是否確實顯示在接收機2 〇的場合 T ’個人計算表資料的更新即應用根據廣告配送裝置1内 的廣告傳送動作所發生而記憶的資料，針對該個人計算表 直接進行。即不製作假設的個人計算表。因而該場合下， 製作假設的個人計算表之處理，或由接收機2 0接收個人 I D及廣告I D，不必進行對照接收的廣告I D和配送的 廣告之廣告ID的處理等。 經濟部智慧財產局員工消費合作社印製 Η 2 4 _於步驟3 1中，廣告配送裝置1的計算部6 檢查由接收機2 0接收的投票資料，該投票資料表示投票 給「關心」的場合下，於步驟3 2中，被記錄在個人計算 表的廣告中，只針對具有與投票給「關心」的廣告之廣告 屬性相同的廣告屬性之所有廣告的控制係數F X增加所定 値。反之，投票資料表示投票給「不關心」的場合下，計 算部6於步驟3 2中，只針對記錄在個人計算表的廣告中 之與該廣告的廣告屬性相同的廣告屬性之所有廣告的控制 係數F X減少所定値。又，檢查由接收機2 0接收的投票 資料，該投票資料沒有任何記錄的場合下回到第1 2圖的 步驟4，進行與上述同樣的動作。 例如第2圖之例中，廣告C Μ 1、C Μ 2、C Μ 4的 廣告屬性爲F 1 (例如車子）、C Μ 3、C Μ 6的廣告屬 性爲F 2 (例如食品）、C Μ 5的廣告屬性爲F 3 (例如 化粧品）。又，設定控制係數F X的初期値爲5 0、上限 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -84- 536676 Α7 Β7 五、發明説明（82 ) 値爲1 0 0、下限値爲〇。 (請先閲讀背面之注意事項再填寫本頁) 視聽者在視聽車子廣告的C Μ 1之際，由接收機2 0 的輸入部2 3投票給「關心」的場合下，廣告配送裝置1 之計算部6於接收到該投票資料並處理後，針對C Μ 1所 屬的廣告屬性F 1之數値只提高所定値，而對具有其他廣 告屬性的廣告提高優先度。即車子廣告的優先度即C Μ 1 、CM2、CM4 的優先度高於 CM3、CM5、CM6 。視聽者於視聽食品廣告的C Μ 3之際，投票給「不關心 」的場合下，廣告配送裝置1之計算部6於接收到該投票 資料後，針對C Μ 3所屬的廣告屬性F 2之數値只下降 所定値，對具有其他廣告屬性的廣告降低優先度。即食品 廣告的優先度即CM3、CM6的優先度低於CM1、 C Μ 2、C Μ 4、C Μ 5。於廣告顯示中不進行投票的場 合下’不會產生投票資料，由接收機2 0傳送至廣告配送 裝置1的資料中不包括投票資料，因而針對該廣告的廣告 屬性之控制係數F X不變。 經濟部智慧財產局員工消費合作社印製 又’計算部6針對重新記錄在個人計算表的廣告，對 應該廣告的廣告屬性分配該個人計算表中的現在控制係數 F X。例如重新記錄在個人計算表的廣告c μ X之廣告屬 性爲F 1，針對該個人計算表中的廣告屬性F 1之現在控 制係數F X之値爲7 0的場合下，針對廣告C Μ X的廣告 屬性F 1分配7 0。 步驟3 2之後，動作步驟回到第1 2圖的步驟4，進 行與上述同樣的動作。 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） -85- 536676 A7 B7 五、發明説明（83 ) 廣告配送裝置1記憶欲進行上述步驟的程式。第1 6 圖係表示在傳送端即廣告配送裝置1的經歷資料之處理、 控制步驟。 此例中，針對應用由接收機2 0傳送的經歷資料來更 新有關記憶在廣告配送裝置1的廣告之資料場合做說明。 1 ·在傳送端的經歷資料之處理、控制步驟 I1·廣告配送裝置1的經歷部7是在廣告登錄在廣 告管理部3時，由廣告管理部3接收該廣告的廣告I D和 附加資料（第1圖所示的資料等），準備記憶該廣告的經 歷資料之記憶場所。 於步驟1中，廣告配送裝置1的接收部8由接收機Printed by 1T Consumer Intellectual Property Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs-76-536676 Α7 Β7 V. Description of Invention (74) (Please read the precautions on the back before filling this page), the determinants of CM1 ~ CM6 (Sum ) Is 255, 2540, 1880, 1830, 1840, 1 3 2 0, according to the determining element S um, the priority order N (1 to 6) from high to CM1, CM2, CM3, CM5, C M 4, C M 6. Η19. Secondly, in step 24, the calculation section 6 reads out the advertisement frame time data, and will display (transmit possible) several advertisements within the time indicated by the advertisement frame time data, based on the hypothetical personal calculation. The priority order determined by the table is selected, and the advertising ID of the selected advertisement and the personal ID of the viewer corresponding to the personal calculation table are transmitted to the advertising data storage unit 4 in the order of priority. The advertisement data storage unit 4 responds to the advertisement ID and the personal ID received by the calculation unit 6, and reads out the advertisement data corresponding to the advertisement ID from the storage unit of the advertisement data storage unit 4, and transmits to the transmission together with the advertisement ID and the personal ID. Department 9. The transmitting section 9 transmits the advertisement data and the advertisement ID to the receiver 20 corresponding to the personal ID. The consumer ’s cooperative prints the receiver 20 at the Intellectual Property Bureau of the Ministry of Economic Affairs. Once the advertising ID and advertising materials are received at the receiving section 26, the control section 21 processes the actual real-time processing, and the output section 27 reproduces the advertising materials. The advertisement ID attached to the reproduced advertisement data is stored in the memory section 2 2. Furthermore, in this embodiment, the regenerated advertisement is processed in real time, and may be temporarily stored in the storage section 22 of the receiver 20 and displayed. In addition, when the transmitting end adds the program ID data of the program to the program (directory) signal, it is when the control unit 21 of the receiver 20 receives the paper size and applies the Chinese National Standard (CNS) A4 specification (210X 297) -77- 536676 Μ B7 V. Description of Invention (75) (Please read the notes on the back before filling out this page) When advertising ID and advertising materials, listen to the program I 〇 of the program before the received advertising ID related is memorized to the memory section 2 2. In addition, when the advertisement 1D and the advertisement data are received, the date and time are read by the timekeeping unit 24, and are stored in relation to the advertisement ID. In addition, if the receiver 200 has a function of identifying a receiving airport (geographical location), it can memorize data related to the advertisement ID and indicating the receiving place of the advertisement. Furthermore, if the control unit 21 of the receiver 2 0 presses the "concern button" of the input unit 2 3 during advertisement reproduction, the audience will vote for "concern", that is, the viewer will vote for the advertisement attribute of the advertisement. The voting data for "care" is stored in the memory section 2 2. In addition, if the viewer presses the "don't care button" to vote for "don't care", the control section 21 stores the voting data indicating that the viewer voted for "don't care" for the advertisement attribute of the advertisement in the memory section 2 2. In addition, even if the viewers vote for an advertisement a plurality of times during the display, the control unit 21 stores only one vote as a valid vote and stores it in the memory unit 22. The control unit 21, which prints the receiver 20 of the employee's consumer cooperative in the Intellectual Property Bureau of the Ministry of Economic Affairs, will later listen to the advertising ID (that is, the advertising ID of the advertisement reproduced in the form), personal ID, and advertisement displayed in the memory unit 2 2 before auditing. The program ID, the date and time information of the displayed advertisement, and the read voting data are transmitted from the transmission unit 25 to the advertisement distribution device 1 (see Η 2 4). In addition, as described above (refer to Η 8), the transmitting end is a broadcasting company that broadcasts the program. When a predetermined advertisement frame is inserted in the broadcast program to insert an advertisement, the advertisement transmission request signal received by the advertisement distribution device 1 includes Personal ID, advertising frame time information, indicating the start time of the advertising frame This paper size applies the Chinese National Standard (CNS) Α4 specification (210 × 297 mm) -78- 536676 Α7 Β7 V. Description of the invention (76) (Please read first Note on the back, please fill out this page). The advertisement distribution device 1 is provided with data indicating the start time of the advertisement frame read from the advertisement transmission request signal, and controlled at the start time by transmitting advertisement data to the receiver at the time point when the advertisement is broadcast on the receiver of the viewer. Means of the point in time the ad was delivered. Η 2. In step 25, the advertisement data storage unit 4 transmits data such as the advertisement ID of the advertisement to be transmitted, the personal ID of the viewer who belongs to the receiver to which the advertisement was transmitted first, the date and time of the transmission, etc. The experience unit 7 ° The experience unit 7 creates and memorizes the advertisement transmission times, the recipients of the advertisements (indicating which audience is transmitted to the viewers), and the time of the advertisements transmission. Furthermore, the historical data refers to the production and preservation of historical data different from the data produced by the receiver. The experience data created based on the data from the calculation section 6 is useful, for example, comparing and confirming the experience data and the experience data created based on the data transmitted by the receiver, so that the actual display status can be confirmed. The history data can be modified to produce more accurate history data. The steps of printing by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs go from step 25 in Fig. 14 to step 2 in Fig. 15 2 6 0Η 2 1. In step 26, the calculation section 6 responds to the transmitted advertisement. , Subtract the number of transmissions from the number of transmissions of the advertisement recorded on the hypothetical personal calculation table, which is the number of hypotheses displayed on the receiver (usually 1). In addition, as described above, there are exceptions in the case of the remaining transmission times. In step 27, the calculation unit 6 calculates and displays the number of remaining transfers. The paper size applies the Chinese National Standard (CNS) A4 specification (210X 297 mm) -79- 536676 A7 B7. 5. The importance of the invention description (77)値 (control coefficient Ka), update the control coefficient Ka of the hypothetical personal calculation table. Η 2 2 · In step 2 8, the calculation unit 6 updates 値 (control coefficient j η), which is the importance of the predetermined transmission order of each advertisement of the hypothesized personal calculation table. For example, the calculation unit 6 selects only the advertisements whose predetermined transmission order is recorded in the advertisement of the personal calculation table as the highest-ranking advertisement, and transmits the advertisements to the receiver 20. The calculation unit 6 will set the control coefficient for the advertisement to the lowest value ( 1 0 0 0), the control coefficients of the advertisements below the second position are added to the aforementioned increase, and the control coefficient J η is increased by the first place on average. In this example, when C M 1 is selected and transmitted, the control coefficient of C M 1 is changed to the lowest value of 100, and the control coefficients of C M 2 to C M 6 are increased by 100, respectively. As a result, one of the control coefficients of C M 2 was 15 0, CM 3 was 1 400, CM 4 was 130 0, CM 5 was 1 2 0, and C M 6 was 1 1 0. As long as the updated control coefficient J η is used, the priority order of the next transmission is from cM2, CM3, CM4, CM5, CM6, and CM1 in order from high. For example, if the advertising frame time is long, the calculation unit 6 selects a plurality of advertisements and sends them to the receiver 20 according to the control coefficient J η in order of high priority, and then calculates the control coefficient J η. For example, the order of the highest control coefficient J η is the order of C M 1, C M 2, C M 3, CM4, CM5, and CM6. CM1 to CM3 are continuously selected and transmitted in this order. In this case, the C M 1 to C M 3 are arranged and pushed in turn to the lowest position, and the control coefficients are allocated in the same manner as described above. This paper size applies the Chinese National Standard (CNS) Α4 specification (210 × 297 mm) (Please read the precautions on the back before filling this page)-Binding and printing Printed by the Intellectual Property Bureau Staff Consumer Cooperatives of the Ministry of Economics -80- 536676 Α7 Β7 5. Description of the invention (78) The control coefficient of CM1 is 1200, CM2 is 1 100, and CM3 is 1000. CM4, CM5, and CM6 are pushed up by 3 in each order, and each original control coefficient is increased by 3 digits (3 0 0). Furthermore, when the calculation section 6 determines the priority of the advertisement transmission recorded in the hypothetical personal calculation table, In the case where plural decision elements are applied, other decision elements (1 or plural) may take precedence. Therefore, from the highest order of the control coefficient J η to the order of CM1, CM2, CM3, CM4, CM 5, and CM 6, there are also advertisements with an intermediate control coefficient 値 J η, such as C Μ3, which are selected and transmitted first. occasion. In addition, there is a case where a certain advertisement ID recorded in the personal calculation table is added with a material indicating the highest priority for transmission. For example, in the case where C M 3 attaches the highest-priority data, the calculation unit 6 does not consider any control coefficient 値 (thus, even if the control coefficient 値 J η of the C Μ 3 is not the highest 値), it is the first choice to transmit C Μ 3 To receiver 2 0. In these cases, the calculation unit 6 still maintains an advertisement with a higher control coefficient J η than C M 3, that is, the control coefficients J 1 1 of C M 1 and C M 2, and assigns a minimum of 1 0 0 0 to C M 3, For advertisements having a lower control coefficient J η than C Μ 3, that is, the control coefficients J η of C Μ 4, C Μ 5, and C Μ 6 are increased by 100 respectively. As a result, according to the control coefficient J η, the priority order of the next transmission is from the high order to C M 1, C M 2, C M 4, C M 5, C M 6, and C M 3. Η 2 3 _Receiver 2 0's control unit 21 will listen to the advertisement ID and personal ID of the advertisement reproduced by the receiver before the advertisement is displayed. The paper size applies the Chinese National Standard (CNS) Α4 specification (210X 297). Mm) '-81- —I- mmmetti ϋϋ — · 1 ^ IB ·· — ι_ϋ. ^ 1 ^ 1 ^^ ϋ— (Please read the notes on the back before filling out this page) Order the staff of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the consumer cooperative 536676 A7 B7 V. The program ID of the program of the invention description (79), the date, time information, voting data, venue information, etc. of the display of the program are read by the memory section 2 and the data are transmitted from the transmission section 2 5 is transmitted to the advertisement distribution device 1. In step 29, the receiving unit 8 of the advertisement distribution device 1 receives the above-mentioned data and transmits it to the experience unit 7. The experience unit 7 memorizes the received data, and transmits the advertisement ID, personal ID, and voting data in the data to the calculation unit 6. The calculation unit 6 determines that the advertisement corresponding to the advertisement ID received by the receiver 20 is actually displayed on the receiver 20. In order to improve the calculation accuracy of the priority order of advertisements transmitted by each receiver, the calculation table for each person must be quickly reflected in the display status of each receiver. In this embodiment, the advertisement distribution device 1 must quickly receive at least the advertisement ID, the personal ID, and the voting data among the data stored in the memory section 22 of the receiver 200. Therefore, the receiver 20 transmits the data to the advertisement distribution device for the program at the end of the advertising frame or within a short time after the end. However, other structures such as the data reflected in the calculation table of each person are used only based on The historical data created by the advertisement transmission operation in the advertisement distribution device 1 does not reflect the composition of the data on the actual advertisement display on each receiver. To calculate the priority of each advertisement in the personal calculation table, it must be received from the receiver 2. The memory section 2 of 0 receives the history data. However, where detailed information such as sales and income distribution is needed later, information about the actual advertisement displayed on each receiver is required. 'This information is stored in the memory section 22 of the receiver 20, for example, at each predetermined period. Recycling at the transfer end. This paper size is applicable to China National Standard (CNS) A4 (210x297 mm) (Please read the precautions on the back before filling and loading-: write this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -82- 536676 A7 B7 V. Description of the invention (80) In step 30, the calculation section 6 officially updates the personal calculation table according to the received advertising ID. First, the calculation unit 6 compares the advertisement ID received by the receiver 20 and the advertisement ID 'of the advertisement delivered to the receiver 20 with the same value, and replaces the original personal calculation table with the hypothesized personal calculation table. This updates the personal calculation form. When part of the advertising ID received by the receiver 20 and the advertising ID of the advertisement delivered to the receiver 20 do not match (for example, when three advertisements are delivered, only the advertisement IDs of two advertisements are returned to the receiver) When the machine is 20, or three advertisement IDs are returned by the receiver 20, but one of the advertisement IDs is inconsistent, etc.) the hypothetical personal calculation table is abandoned. Next, the calculation unit 6 judges that only the advertisements that do not correspond to the advertisement 1 D are displayed, and updates and memorizes the data of the original personal calculation table according to the received data. When the hypothetical personal calculation table is abandoned, when the calculation unit 6 receives the advertisement ID of the advertisement indicating the highest priority data from the receiver 20, the advertisement of the advertisement attached to the original personal calculation table is deleted. The ID table has the highest priority. In the case where the advertisement 1 D that should be displayed with the highest priority will not be received by the receiver 20, the highest priority data of the advertisement ID of the advertisement attached to the original personal calculation table is maintained. If the advertising ID is not received by the receiver 20, or if the advertising ID received by the receiver 20 and the advertising ID of the advertisement delivered to the receiver 20 are completely different, the hypothetical personal calculation table is abandoned, Maintain the original personal calculation form. The above-mentioned processing includes the order of confirming whether the advertisement is actually displayed on the receiver 20, that is, the receiver 20 receives the advertisement displayed on the receiver. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) ϋϋ · · Ϋ in i ·-4--I 士 I— (Please read the notes on the back before filling out this page) Order printed by the Intellectual Property Bureau Employee Consumer Cooperatives of the Ministry of Economic Affairs -83- 536676 A7 B7 V. Description of the invention (81 ) The order of the report ID. (Please read the precautions on the back before filling out this page.) However, if all the advertisements distributed by the advertisement distribution device 1 are displayed on the receiver 20, it is uncertain whether they are actually displayed on the receiver 2 0. T 'Personal calculation The update of the table data, that is, the data memorized by the application according to the occurrence of the advertisement transmission action in the advertisement distribution device 1, is directly performed for the personal calculation table. That is, no hypothetical personal calculation form is made. Therefore, in this case, the processing of making a hypothetical personal calculation table, or receiving the personal ID and the advertisement ID by the receiver 20, does not need to perform a process of comparing the received advertisement ID with the advertisement ID of the delivered advertisement. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 2 4 _In step 31, the calculation unit 6 of the advertising distribution device 1 checks the voting data received by the receiver 20, and the voting data indicates that the vote is "careful" Next, in step 32, the control coefficient FX of all the advertisements recorded in the personal calculation table is increased only for all advertisements having the same advertisement attributes as those of the advertisements voted for "care". On the other hand, when the voting data indicates that the vote is "don't care", the calculation section 6 controls only all the advertisements in the advertisement recorded in the personal calculation table that have the same advertisement attributes as the advertisement attributes in step 32. The factor FX decreases by a predetermined value. The voting data received by the receiver 20 is checked. If there is no record of the voting data, the process returns to step 4 in Fig. 12 to perform the same operation as described above. For example, in the example in FIG. 2, the advertisement attributes of the advertisements C M 1, C Μ 2, and C Μ 4 are F 1 (for example, a car), the advertisement attributes of C Μ 3, C Μ 6 are F 2 (for example, food), and C The advertising attribute of M 5 is F 3 (for example, cosmetics). In addition, the initial value of the control coefficient FX is set to 50, and the upper limit of the paper size is subject to the Chinese National Standard (CNS) A4 specification (210X297 mm) -84- 536676 Α7 Β7 5. Description of the invention (82) 値 is 1 0 0, The lower limit 値 is zero. (Please read the precautions on the back before filling in this page.) When the viewers of the car CM 1 watch the car ’s advertisement, the input unit 2 3 of the receiver 2 0 votes for "care", the advertisement distribution device 1 After receiving and processing the voting data, the calculation unit 6 increases only the predetermined number for the number of advertisement attributes F 1 to which C M 1 belongs, and increases the priority of the advertisements with other advertisement attributes. That is, the priority of car advertisements, that is, C M 1, CM2, and CM4 is higher than that of CM3, CM5, and CM6. When the viewers vote for "don't care" when watching the CM 3 of the food advertisement, the calculation unit 6 of the advertisement distribution device 1 receives the voting data, and then targets the Attribute 3 of the FM 3 to which the CM 3 belongs. The number only decreases by the predetermined number, and the ads with other advertising attributes are lowered in priority. That is, the priority of food advertising, that is, CM3 and CM6 is lower than that of CM1, CM2, CM4, and CM5. In the case where no voting is performed in the display of the advertisement, no voting data is generated, and the data transmitted from the receiver 20 to the advertisement distribution device 1 does not include voting data, so the control factor F X for the advertisement attribute of the advertisement is unchanged. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, the calculation unit 6 assigns the current control coefficient F X in the personal calculation table to the advertisement attribute re-recorded in the personal calculation table corresponding to the advertisement attribute of the advertisement. For example, if the advertising attribute of the advertisement c μ X re-recorded in the personal calculation table is F 1, and the current control coefficient FX of the advertising attribute F 1 in the personal calculation table is 70, then the advertising C μ X Advertising attribute F 1 is assigned 70. After step 32, the operation procedure returns to step 4 in Fig. 12 and performs the same operation as described above. This paper size applies the Chinese National Standard (CNS) A4 specification (210 × 297 mm) -85- 536676 A7 B7 V. Description of the invention (83) The advertisement distribution device 1 memorizes the program to perform the above steps. Fig. 16 shows the processing and control steps of the experience data at the transmitting end, that is, the advertisement distribution device 1. In this example, a description will be given of a case where the experience data transmitted by the receiver 20 is used to update the information about the advertisement memorized in the advertisement distribution device 1. 1. The processing and control steps of the history data at the transmitting end I1. The experience part 7 of the advertisement distribution device 1 receives the advertisement ID and additional data of the advertisement from the advertisement management part 3 when the advertisement is registered in the advertisement management part 3. (Such as the data shown in the figure), prepare a memory place to memorize the advertising experience data. In step 1, the receiving unit 8 of the advertisement distribution device 1
2 0接收到包括記憶在該接收機2 0的記憶部2 2，在該 接收機2 0顯示的廣告之廣告I D及該接收機2 0之視聽 者的個人I D、及廣告顯示之前所試聽的節目之節目I D 、顯示廣告之日期及時刻資料、場所資料、投票資料等資 料，傳送至經歷部7 (參照上述E 1 )。 經歷部7根據接收的資料來製作包括廣告的顯示次數 、廣告的接收者（表示那個視聽者視聽該廣告）、視聽廣 告的日期、時間、廣告顯示之前所試聽的節目等資料之經 歷資料，與廣告I D有關而記憶在針對該廣告而分配的記 憶位置。包括經歷資料的資料係再度更新由接收機2 0接 收的新資料。 各廣告的經歷資料係包括由所有接收機所接收的資料 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閲讀背面之注意事項再填寫本頁) -裝· 訂 經濟部智慧財產局員工消費合作社印製 -86- 536676 A7 B7 五、發明説明（84 ) (請先閲讀背面之注意事項再填寫本頁) 。例如包括在某廣告的經歷資料的顯示次數之資料係表示 分配該廣告的所有接收機之顯示次數的總合，一旦由某接 收機接收到新資料，即增加以該資料所示的顯示次數。 I 2 .於步驟2中，經歷部7將表示廣告顯示次數的 資料（所有接收機的顯示次數之總合）在所定時間點（例 如經歷部7接收到新的資料，更新經歷資料時）傳送至廣 告管理部3。 廣告管理部3比較由經歷部7接收的顯示次數資料和 廣告受注目時所決定的總顯示次數（第1圖之K T )，求 得各廣告的剩餘顯示次數即總傳送次數爲止的剩餘傳送次 數。 廣告管理部3根據上述I 2求得至總傳送次數的剩餘 傳送次數，來製作欲傳送各廣告的控制用資料。 I 3 ·於步驟3中，廣告管理部3檢測至總傳送次數 的剩餘傳送次數，剩餘傳送次數爲〇以下的場合下，於步 驟4中，針對該廣告製作刪除命令，與該廣告的廣告I D 一起傳送至命令部5 (參照上述E )。 經濟部智慧財產局員工消費合作社印製 於上述步驟3中，判定至總傳送次數的剩餘傳送次數 不是0的場合下，於步驟5中，決定控制變數，製作包括 該控制變數的控制變數適用命令（參照上述G )。 廣告管理部3必須先在剩餘顯示期間達到總顯示次數 即總傳送次數，求得相當於單位時間的傳送次數。 廣告管理部3由某期間内之廣告顯示的次數求得相當 於單位時間的顯示次數（實績顯示次數）。例如將從廣告 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） -87- 536676 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明（85 ) 配送開始的日期、時間（廣告的登錄日期）至經歷資料獲 得時的日期、時間顯示在所有接收機的次數，以單位時間 (例如此期間的天數）做分配，求得相當於單位時間顯示 的次數。其次比較該實績顯示次數之値、和欲達成總傳送 次數所需單位時間的傳送次數（所需傳送次數）之値，所 需傳送次數之値大的場合下，欲提高該廣告的優先順位來 決定控制變數X η之値，而將包括該控制變數的控制變數 適用命令傳送至命令部5。 於廣告管理部3自動地決定如何變更針對那個控制係 數的控制變數（X η )之値的場合下，將對應狀況而欲決 定控制變數値的程式記憶在廣告管理部3。在該程式憑經 驗製作並附加表示例如那種場合針對何種控制係數而應用 何種控制變數値的資料。又，該裝置作用經過一段時間後 ，根據所獲得的統計資料，來製作附加欲決定控制變數値 的資料。 又，對應狀況將表示那個控制係數適用何種控制變數 (X η )的資料，由外部命令輸入部介於廣告管理部3輸 入至命令部5。 例如於第2圖之例中，提高剩餘顯示期間短的廣告優 先順位。此場合下，增加包括在控制變數適用命令的控制 變數X 1之値。例如應用於第2圖的控制係數Τ X的控制 變數X 1之値爲1 0。控制係數Τ X乘以控制變數1 0的 話，CM1〜CM6的決定要素（Sum)分別爲 9750、8840、5480、453 0、6340、 (請先閲讀背面之注意事項再填寫本頁) 裝· 、11 d 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -88- 536676 A7 B7 五、發明説明（86 ) (請先閲讀背面之注意事項再填寫本頁) 2 2 2 0。根據該些決定要素優先順位由上爲C Μ 1、 CM2、CM5、CM3、CM4、CM6。此例中，剩 餘顯示期間最短的（即控制係數Τ X之値最大的）C Μ 1 的優先順位爲第一位，剩餘顯示期間第2短的C Μ 2之優 先順位爲第二位。新決定的C Μ 1和C Μ 2之優先順位與 原來的優先順位相同，但剩餘顯示期間爲短的順位。剩餘 顯示期間第3短的廣告C Μ 5的優先順位由第4位向第3 位進昇1順位，剩餘顯示期間第4短的廣告C Μ 3的優先 順位由第3位向第4位下降1順位。更不重視剩餘顯示期 間短的廣告之場合下，乘以更大的控制變數即可。 優先順位的進昇則因乘法的控制變數（X η )之大小 而異。 又，欲變更有關傳送次數的控制係數（K a )之値， 也有變更乘以至目標平均傳送次數的剩餘傳送次數的控制 變數（X 7 )之場合。 經濟部智慧財產局員工消費合作社印製 但如上所述，至目標平均傳送次數的剩餘傳送次數也 有爲負値的場合。爲處理此場合，例如有關控制變數X 7 ’剩餘傳送次數爲負値的場合下，控制係數K a之値爲低 ，預定的控制變數之値（例如X 7与0 ( X 7 = 0或約爲 〇 ))，剩餘傳送次數爲正値或0的場合下，可用上述步 驟5所決定的控制變數之値構成之。 廣告管理部3及經歷部7係分別記憶欲執行上述步驟 的程式。 第1 7圖係表示在傳送端即廣告配送裝置1根據經歷 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -89- 536676 Α7 Β7 五、發明説明（87 ) 資料產生統計資料的步驟。 J ·根據在傳送端的經歷資料產生統計資料的步驟 j 1 .於步驟1中，經歷部7由命令部5接收到廣告 I ϋ及刪除命令時，於所定時間後（例如足以顯示有關該 廣告的所有資料由所有的接收機受理的時間後），根據記 憶在經歷部7的資料開始製作對應該廣告I D的廣告之後 面的銷售或收益分配等所用的統計資料。記憶在經歷部7 的資料包括由廣告管理部3拷貝的廣告初期資料（第1圖 所示之資料）、根據由接收機2 0接收的資料而製作的經 歷資料、根據由廣告資料保管部4接收的資料而製作的經 歷資料等。此例中，於經歷部7製作統計資料之際，採用 根據由接收機2 0接收的資料而製作的經歷資料。 經歷部7係在經歷資料中包括表示在接收機2 〇視聽 廣告之即被視聽的節目（目錄、電腦網站）之節目資料的 場合下，製作表示該廣告與那個節目有關並顯示幾次的資 料（每個節目顯示次數的資料）。 於製作的統計資料中包括針對廣告的廣告I D、視聽 該廣告的所有視聽者之個人I D、顯示的日期、時間、在 所有接收機顯示的次數、每個節目的顯示次數、接收場所 等資料、以及第1圖所示的顯示期間、視聽者層特定用分 類、總顯示次數、優先傳送時間等資料。 又，傳送端是指以所定頻道播送節目的播送公司，對 於欲在播送節目中的所定廣告圖框插入廣告應用廣告配送 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） (請先閲讀背面之注意事項再填寫本頁) •裝_20 received the memory section 22 including the memory 20 of the receiver 20, the advertising ID of the advertisement displayed by the receiver 20, and the personal ID of the viewer of the receiver 20, and the trial listening before the advertisement was displayed The program ID of the program, date and time information for displaying the advertisement, location information, voting information and other data are transmitted to the experience section 7 (refer to the above E 1). The experience section 7 generates experience data including the number of times the advertisement is displayed, the recipient of the advertisement (indicating that viewer is viewing the advertisement), the date and time of the audio-visual advertisement, and the program that was auditioned before the advertisement was displayed. The advertisement ID is related and memorized in a memory location assigned to the advertisement. The data including the experience data is updated again with new data received by the receiver 20. The experience data of each advertisement includes the data received by all receivers. The paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (please read the precautions on the back before filling this page). Printed by the Ministry of Intellectual Property Bureau's Consumer Cooperatives-86- 536676 A7 B7 V. Description of Invention (84) (Please read the precautions on the back before filling this page). For example, the data including the number of times of display of the experience data of an advertisement indicates the total number of times of display of all receivers assigned the advertisement. Once new information is received by a receiver, the number of times of display shown by the data is increased. I 2. In step 2, the experience unit 7 transmits data indicating the number of times the advertisement is displayed (the total number of display times of all receivers) at a predetermined time point (for example, when the experience unit 7 receives new data and updates the experience data). To the advertising management department 3. The advertisement management unit 3 compares the display frequency data received by the experience unit 7 with the total display times (KT in FIG. 1) determined when the advertisement is noticed, and obtains the remaining display times of each advertisement, that is, the remaining transmission times up to the total transmission times. . The advertisement management unit 3 determines the remaining number of transmissions to the total number of transmissions based on the above-mentioned I 2 to create control data for each advertisement to be transmitted. I 3 · In step 3, the advertisement management unit 3 detects the remaining number of transmissions of the total number of transmissions. If the number of remaining transmissions is 0 or less, in step 4, a delete command is created for the advertisement and the advertisement ID of the advertisement. They are transmitted to the command unit 5 (see E above). When printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs in the above step 3, it is determined that the remaining number of transmissions to the total number of transmissions is not 0. In step 5, the control variable is determined, and a control variable application command including the control variable is produced. (See G above). The advertisement management unit 3 must reach the total number of display times, that is, the total number of transmission times in the remaining display period, and obtain the number of transmission times corresponding to a unit time. The advertisement management unit 3 obtains the number of times of display (the number of times of actual performance display) corresponding to the number of times of display of advertisements in a certain period of time. For example, from the paper size of the advertisement, the Chinese National Standard (CNS) A4 specification (210X 297 mm) -87- 536676 A7 B7 is printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. The number of times displayed on all receivers from the time (the date when the advertisement was registered) to the date and time when the experience data was obtained is allocated in unit time (for example, the number of days during this period) to obtain the number of times equivalent to the display in unit time. Next, compare the number of times of actual performance display with the number of times of transmission per unit time (required number of transmissions) required to achieve the total number of transmissions. If the number of required transmissions is large, increase the priority of the advertisement. The control variable X η is determined, and a control variable application command including the control variable is transmitted to the command unit 5. When the advertisement management unit 3 automatically determines how to change the control variable (X η) for that control coefficient, a program for determining the control variable 对应 according to the situation is stored in the advertisement management unit 3. This program is based on experience and adds data indicating, for example, what kind of control variable 値 is used for which kind of control coefficient. In addition, after the device works for a period of time, according to the obtained statistical data, data is added to determine the control variable 値. In addition, the corresponding situation will be data indicating which control variable (X η) is applied to that control coefficient, and is input to the command section 5 by the external command input section through the advertisement management section 3. For example, in the example shown in Fig. 2, the priority of advertisements with a short remaining display period is increased. In this case, one of the control variables X 1 included in the control variable applicable command is added. For example, one of the control variables X 1 applied to the control coefficient T X in FIG. 2 is 10. Multiplying the control coefficient T X by the control variable 1 0, the determinants (Sum) of CM1 ~ CM6 are 9750, 8840, 5480, 453 0, 6340, (Please read the precautions on the back before filling this page). 11 d This paper size is in accordance with Chinese National Standard (CNS) A4 (210X297 mm) -88- 536676 A7 B7 V. Description of the invention (86) (Please read the precautions on the back before filling this page) 2 2 2 0. According to these priority factors, C M 1, CM2, CM5, CM3, CM4, and CM6 are listed first. In this example, the C M 1 with the shortest remaining display period (that is, the largest of the control coefficient TX) has the first priority, and the C M 2 with the second shortest remaining display period has the second priority. The newly determined priorities of C M 1 and C M 2 are the same as the original priorities, but the remaining display periods are short. The priority of the third shortest advertisement CM 5 in the remaining display period is increased by 1 from 4th to 3rd place, and the priority of the shortest advertisement CM 3 in the remaining display period is decreased from 3rd to 4th. 1 pick. In the case of paying less attention to the advertisement with a short remaining display period, multiply it by a larger control variable. The advancement of the priority order varies depending on the size of the control variable (X η) of the multiplication. In addition, if one of the control coefficients (K a) concerning the number of transmissions is to be changed, the control variable (X 7) of the remaining number of transmissions multiplied by the target average number of transmissions may be changed. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. However, as mentioned above, there are occasions when the number of remaining transmissions to the target average transmission is negative. To deal with this situation, for example, in the case where the control variable X 7 'is negative, the control coefficient K a is low and the predetermined control variable 値 (for example, X 7 and 0 (X 7 = 0 or about It is 0)), and when the remaining number of transmissions is positive or zero, it may be constituted by one of the control variables determined in step 5 above. The advertisement management section 3 and the experience section 7 respectively memorize programs to execute the above steps. Figure 17 shows that the advertising distribution device 1 at the transmitting end is based on the Chinese paper standard (CNS) A4 specification (210X297 mm) according to the paper size. -89- 536676 Α7 B7 V. Description of invention (87) Data generation statistics A step of. J. Step j 1 of generating statistical data based on the experience data at the transmitting end. In step 1, the experience unit 7 receives the advertisement I from the command unit 5 and deletes the order after a predetermined time (for example, enough to display information about the advertisement). After all the data has been accepted by all receivers), based on the data memorized in the experience section 7, it starts to produce statistical data for sales or revenue distribution after the advertisement corresponding to the advertising ID. The data memorized in the experience section 7 includes the initial advertisement data (the data shown in Fig. 1) copied by the advertisement management section 3, the experience data created based on the data received by the receiver 20, and the advertisement data storage section 4 Received materials and experience materials. In this example, when the experience unit 7 generates statistical data, the experience data created based on the data received by the receiver 20 is used. In the case where the experience section 7 includes program data indicating that the program (list, computer website) that is being viewed is included in the receiver 20 ’s audio-visual advertisement, the information indicating how many times the advertisement is related to that program is displayed. (Information on the number of times each program is displayed). The produced statistical data includes the advertising ID for the advertisement, the personal ID of all viewers who viewed the advertisement, the date and time of the display, the number of times it was displayed on all receivers, the number of times each program was displayed, the location of reception, etc., And data such as the display period shown in FIG. 1, the classification for the viewer level, the total number of display times, and the priority transmission time. In addition, the transmitting end refers to a broadcasting company that broadcasts a program on a predetermined channel. For the advertisement frame intended to be inserted in the broadcast program, the advertisement application is distributed. This paper applies the Chinese National Standard (CNS) A4 specification (210 × 297 mm) (please (Please read the notes on the back before filling out this page)
、tT 經濟部智慧財產局員工消費合作社印製 -90- 536676 A7 B7 五、發明説明（88 ) (請先閱讀背面之注意事項再填寫本頁) 裝置1的場合，於經歷資料中包括表示在接收機2 〇視聽 廣告之前被視聽的頻道編號之節目資料的場合下，統計資 料包括製作以那個頻道顯示幾次該廣告的資料（每個頻道 的顯示次數之資料）。 經歷部7於製作完成該廣告的統計資料後，即刪除有 關該廣告的其他資料（經歷資料、第1圖所示的資料之拷 貝等）。 J 2 _於步驟2中，經歷部7由所製作的統計資料讀 出總顯示次數（K T )，求得於每個節目中的總顯示次數 、和與節目有關而顯示的次數之比率。 又，例如在所有接收機顯示的總顯示次數多於廣告委 託者所訂定的總顯示次數的場合下，或是因廣告在中途被 中止等而少於廣告委託者所訂定的總顯示次數的場合下， 可求得所有被顯示的次數、和有關各節目（目錄、電腦網 站）被顯示的次數之比率。 經濟部智慧財產局員工消費合作社印製 又，傳送端是指以所定頻道播送節目的播送公司之場 合下，可由所製作的統計資料讀出總顯示次數（K T )， 對每個頻道求得總顯示次數、和有關頻道所顯示的次數之 比率。 J 3 .於步驟3中，針對配給各節目的公司（提供目 錄的公司、開設電腦網站的公司、以所定頻道播送節目的 播送公司）將廣告主所支付廣告費按上述比率來分配。統 計資料於讀出後被會刪除。 廣告配送裝置1的經歷部7係記憶欲進行上述步驟的 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -91 - 536676 A7 _ B7 五、發明説明（89 ) 程式。 (請先閲讀背面之注意事項再填寫本頁) 以上廣告配送裝置1接受廣告委託，即傳送廣告並顯 示在各接收機2 0，於廣告顯示結束後，即完成至廣告費 分配給各節目配給公司的一連步驟。 其次說明第2廣告配送裝置的動作實施形態。 此實施形態作爲廣告配送優先順位的計算要素是採用 顯示期間（控制係數T X )、視聽者層特定用分類（控制 係數C P q )、預定傳送順序（控制係數j ^ )、目標傳 送次數（控制係數K u )、優先傳送時間（控制係數Η X )和視聽者的嗜好（廣告屬性）（F X )。即第2實施形 態取代第1實施形態所用的目標平均傳送次數（控制變數 K a )而採用目標傳送次數（控制係數κ u )。 經濟部智慧財產局員工消費合作社印製 上述第1實施形態所用的目標平均傳送次數是指針對 分配該廣告的所有視聽者（接收機）爲相同値。即不考慮 各視聽者所屬的視聽者層之重要度。例如於第1圖之實施 形態中，廣告主在C Μ 3的視聽者層特定要素之分類 C d X，於種類C d 1分配8 0、種類C d 2分配1〇、 種類C d 3分配1 0。此意思爲以8 0對1 0對1 〇的比 率來重視屬於種類C d 1的視聽者層、屬於種類c d 2的 視聽者層和屬於種類C d 3的視聽者層。但針對屬於 C Μ 3重視的種類C d 1 (興趣A )之視聽者而分配，或 者針對屬於不太重視的種類C d 3 (興趣〇)之視聽者而 分配，對各個視聽者的接收機而表示的目標平均傳送次數 即重要度之控制係數（K a )的初期値是相同的。因而受 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） -92- 536676 A7 _____ B7_____ 五、發明説明（90 ) 重視的視聽者、或者不受重視的視聽者，其廣告同等地傳 送而被看見。此考量廣告效果及效率的場合下是很不當的 〇 因而，第2實施形態取代目標平均傳送次數（控制係 數K a )而採用考慮以各廣告爲對象的視聽者層、和各視 聽者 視聽者層的一致度之傳送次數即目標傳送次數（控 制係數K u )。即第2實施形態是考慮到各廣告爲對象的 視聽者層、和各視聽者的視聽者層之一致度，取代目標平 均傳送次數（控制係數K a )而採用對接收機的傳送次數 即目標傳送次數（控制係數K u )。 第2實施形態除了取代目標平均傳送次數（控制係數 K a )而採用目標傳送次數（控制係數K u )外，均與第 .1實施形態類似。因而以表格形式來表示廣告傳送優先順 位之決定方法的槪念場合，係與第2圖所示的表格類似。 即將第2圖計算要素名「目標平均傳送次數」及控制係數 名「K a」的部分置換成「目標傳送次數」及「K u」的 表格。 第2實施形態的動作因與第1實施形態的廣告配送裝 置的動作共通的部分較多，故僅說明相異的部分。 A 在廣告配送裝置1的視聽者登錄步驟 A >步驟是指配合上述第1實施形態之A所說明的步 驟（第5圖所示之步驟）之步驟，執行與A所說明的步驟 同樣的步驟。廣告配送裝置1的顧客管理部2是記憶供執 本紙張尺度適用中國國家標準（CNS ) A4規格（210 X 297公釐） (請先閱讀背面之注意事 項再填· :寫本頁) 經濟部智慧財產局員工消費合作社印製 -93- 536676 A7 B7 五、發明説明⑼） 行A /步驟的程式。 - 1 -- - —- Hr i— -- -- V-- I (請先閲讀背面之注意事項再填寫本頁) B 在傳送端的視聽者個人資料分析步驟 B 的步驟係爲對應上述第1實施形態的b所說明的 步驟（第6圖之步驟）之步驟，執行與b所說明的步驟同 樣的步驟。廣告配送裝置1的顧客管理部2則記憶欲執行 B >步驟的程式。 第1 8圖係爲對應第7圖之圖，表示有關以下c /所 說明的傳送端之廣告的資料準備步驟。 C /·有關在傳送端的廣告之資料的準備步驟 ·.% C >的步驟係爲對應上述第1實施形態的C所說明的 步驟（第7圖之步驟）之步驟，執行與C所說明的步驟同 樣的步驟。廣告配送裝置1的廣告管理部3則記憶欲執行 C /步驟的程式。 D > .在傳送端 的個人計算表製作步驟 D >的步驟係對應上述第1實施形態的D所說明的步 驟（第8圖之步驟）。但第2實施形態取代第1實施形態 所用的目標平均傳送次數（控制係數K a )而採用目標傳 送次數（控制係數K u )，故有關該目標傳送次數的計算 之部分是不同的。 D 1 /·步驟1是執行與第1實施形態的D 1所說明 的步驟同樣的步驟。 適用中國國家標準（CNS ) A4規格（210X297公釐） 94 536676 A7 B7 五、發明説明（92 ) (請先閲讀背面之注意事項再填寫本頁) D 2 於步驟2中，廣告管理部3係於每一分類（ 第1圖的分類Ca X、分類Cbx、分類Cc X、分類 C d X )針對包括在分類的所有種類（例如分類C a X的 場合下爲種類C a 1〜C a m )計算廣告主分配的數値總 合。本實施形態爲分配至各個分類的値即分配於包括在1 個分類的複數種類之値的總合爲1 0 〇。 廣告管理部3係將廣告附加資料的拷貝即顯示期間資 料、視聽者層特定用分類資料、視聽者層特定用分類的每 種視聽者數資料、總顯示次數資料（對應總傳送次數資料 )、優先傳送蒔間資料、廣告屬性資料、預定傳送順序資 料、視聽者的嗜好資料、及廣告長資料的拷貝傳送至計算 部6。廣告管理部3於該附加資料更附加表示分配至視聽 者層特定用分類的各分類之値（此例爲1 0 0 )的資料。 D 3 /·步驟3、4、5是執行與第1實施形態的 D 3、D 3 a、D 3 b所說明的步驟同樣的步驟。 連第2實施形態也於個人資料中包括表示種類C a 1 (地區A ) 、C b 1 (男性）、C c 1 ( 1 9歲以下）、 經濟部智慧財產局員工消費合作社印製Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-90- 536676 A7 B7 V. Description of the invention (88) (Please read the precautions on the back before filling this page) For the occasion of device 1, include the information in the experience data. When the receiver 2 views the program data of the channel number that was viewed before the advertisement, the statistical data includes information on how many times the advertisement is displayed on that channel (data on the number of times each channel is displayed). The experience department 7 deletes other data (experience data, copy of the data shown in Figure 1 etc.) related to the advertisement after the statistical data of the advertisement is completed. J 2 _ In step 2, the experience unit 7 reads the total number of display times (K T) from the produced statistical data, and determines the ratio of the total number of display times in each program to the number of times related to the program. In addition, for example, when the total number of display times displayed by all receivers is greater than the total number of times set by the advertiser, or because the advertisement is suspended in the middle, etc., it is less than the total number of times set by the advertiser. In this case, the ratio of the total number of times that is displayed and the number of times that each program (directory, computer website) is displayed can be obtained. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. When the transmitting end refers to a broadcasting company that broadcasts programs on a given channel, the total display times (KT) can be read from the produced statistical data, and the total for each channel can be obtained. The ratio of the number of times displayed to the number of times the channel is displayed. J 3. In step 3, for the company that distributes each program (the company that provides the directory, the company that runs the computer website, and the broadcasting company that broadcasts the program on the specified channel), the advertising fee paid by the advertiser is allocated according to the above ratio. Statistics are deleted after being read out. The experience section 7 of the advertising delivery device 1 remembers that the paper size to be used for the above steps is in accordance with the Chinese National Standard (CNS) A4 specification (210X297 mm) -91-536676 A7 _ B7 V. Description of the invention (89) program. (Please read the precautions on the back before filling this page) The above advertising distribution device 1 accepts the advertising commission, that is, the advertisement is transmitted and displayed on each receiver 20, and after the advertisement is displayed, the advertising fee is allocated to each program allocation A series of steps for the company. Next, an operation embodiment of the second advertisement distribution device will be described. In this embodiment, as a calculation element for the priority of advertisement distribution, a display period (control coefficient TX), a classification for specific audiences (control coefficient CP q), a predetermined transmission sequence (control coefficient j ^), and a target transmission number (control coefficient) are used. K u), priority transmission time (control coefficient Η X), and viewers' preferences (ad attribute) (FX). That is, the second embodiment adopts the target number of transmissions (control coefficient κ u) instead of the target average number of transmissions (control variable K a) used in the first embodiment. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. The target average number of transmissions used in the above first embodiment is the same for all viewers (receivers) distributing the advertisement. That is, the importance of the audience level to which each viewer belongs is not considered. For example, in the embodiment shown in FIG. 1, the advertiser classifies C d X as a specific element in the viewer layer of CM 3 and allocates 80 to category C d 1, 10 to category C d 2, and 10 to category C d 3. 1 0. This means that the audience layer belonging to the category C d 1, the audience layer belonging to the category c d 2, and the audience layer belonging to the category C d 3 are valued with a ratio of 80 to 10 to 10. However, it is allocated to the viewers belonging to the category C d 1 (interest A) valued by C Μ3, or is allocated to the viewers belonging to the category C d 3 (interest 0) that is not valued, and the receivers of each viewer In addition, the initial average value of the control coefficient (K a) of the target average number of transmissions, that is, the degree of importance, is the same. Therefore, the paper size applies the Chinese National Standard (CNS) A4 specification (210X 297 mm) -92- 536676 A7 _____ B7_____ V. Description of the invention (90) Valued viewers, or non-valued viewers, their advertisements are equivalent The ground teleported and was seen. This is very inappropriate when considering the effect and efficiency of advertisements. Therefore, instead of the target average number of transmissions (control coefficient K a), the second embodiment adopts considering the audience layer for each advertisement and the audience viewers. The number of transmissions of the consistency of the layer is the target number of transmissions (control coefficient Ku). That is, in the second embodiment, in consideration of the degree of agreement between the viewer layer of each advertisement and the viewer layer of each viewer, instead of the target average number of transmissions (control coefficient Ka), the target is the number of transmissions to the receiver. Number of transmissions (control coefficient Ku). The second embodiment is similar to the first embodiment except that the target average number of transmissions (control coefficient K a) is used instead of the target average number of transmissions (control coefficient K a). Therefore, it is similar to the table shown in FIG. 2 in the case of expressing the method for determining the priority of advertisement delivery in a table format. That is, the part of the calculation element name "target average transmission times" and the control coefficient name "K a" in Fig. 2 is replaced with a table of "target transmission times" and "K u". Since the operation of the second embodiment has many parts in common with the operation of the advertisement distribution device of the first embodiment, only the differences will be described. A The viewer registration step A in the advertisement distribution device 1 is a step in which the steps described in A of the first embodiment (the steps shown in FIG. 5) are performed in accordance with the steps described in A step. The customer management department 2 of the advertising delivery device 1 is memorized for the purpose of implementation. The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (please read the precautions on the back before filling in:: write this page) Ministry of Economy Printed by the Intellectual Property Bureau's Consumer Cooperatives-93- 536676 A7 B7 V. Description of Invention ⑼) Perform the procedure of A / step. -1----- Hr i----V-- I (Please read the notes on the back before filling this page) B Steps of analyzing the personal information of the viewers at the transmitting end. Step B corresponds to the first step above. In the step (step in FIG. 6) described in b of the embodiment, the same steps as those described in b are performed. The customer management unit 2 of the advertisement delivery device 1 memorizes a program to be executed in step B >. Fig. 18 is a diagram corresponding to Fig. 7 and shows a procedure for preparing data for advertisements on the transmitting end described in c / below. C / · Preparation steps for advertisement data on the transmitting end ·.% C > The steps correspond to the steps described in C of the first embodiment (steps in Fig. 7), and are executed as described in C The same steps. The advertisement management unit 3 of the advertisement distribution device 1 memorizes the program to be executed C / step. D > The step of creating the personal calculation table D > on the transmitting end corresponds to the step described in D of the first embodiment (step in Fig. 8). However, the second embodiment adopts the target transmission number (control coefficient K u) instead of the target average transmission number (control coefficient K a) used in the first embodiment. Therefore, the calculation of the target transmission number is different. D 1 / · Step 1 is the same step as that described in D 1 of the first embodiment. Applicable to China National Standard (CNS) A4 specification (210X297mm) 94 536676 A7 B7 V. Description of the invention (92) (Please read the notes on the back before filling this page) D 2 In step 2, the advertising management department 3 department For each category (Category Ca X, Category Cbx, Category Cc X, Category C d X in Figure 1) for all categories included in the category (eg Category C a 1 ~ C am in the case of Category C a X) Calculate the sum of the numbers allocated by the advertiser. In this embodiment, the total number of 値 allocated to each category, that is, the number of 値 allocated to a plurality of types included in one category is 100. The advertisement management section 3 copies the additional information of the advertisement, namely, the display period data, the classification data for the viewer-level classification, the number of viewers per category for the viewer-level classification, the total display frequency data (corresponding to the total transmission frequency data), A copy of the priority information, the advertisement attribute data, the scheduled transmission order data, the viewer's preference data, and the advertisement director data is transmitted to the calculation section 6 with priority. The advertisement management unit 3 further adds to this additional information data indicating each of the classifications (in this example, 1 0 0) assigned to the specific classification for the audience level. D 3 / · Steps 3, 4, and 5 are the same steps as those described for D 3, D 3 a, and D 3 b in the first embodiment. Even in the second embodiment, the personal data includes the indication types C a 1 (Region A), C b 1 (Male), C c 1 (Under 19 years old), and printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs.
Cd3 (興趣C)的資料。 又，第2實施形態取代第1實施形態中的目標平均傳 送次數，於廣告I D記錄有關與以下步驟（D 4 /)所說 明之有關目標傳送次數的資料即目標傳送次數（初期値） 的資料、和廣告被傳送的次數（針對該視聽者的該廣告傳 送次數）的資料，但於個人計算表中係於至目標傳送次數 的剩餘傳送次數記錄應用所定係數所獲得的係數値（K u 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） -95- 536676 A7 ----- --- -B7______ 五、發明説明（93 ) )° D 4 於步驟6中，計算部6係計算目標傳送次數 (控制係數K u的基礎之値）。 計算部6係根據有關個人計算表而記憶的資料中之總 顯示次數資料（K T )、和視聽者層特定用分類資料（此 例爲C a 1、C b 1、C c 1、C d 3 )、和有關視聽者 層特定用分類資料而記憶的各種類之視聽者數資料（Cd3 (interest C). In addition, the second embodiment replaces the target average number of transmissions in the first embodiment, and records the data related to the number of target transmissions described in the following step (D 4 /) in the advertising ID, that is, the data of the number of target transmissions (initial 値). , And the number of times the advertisement was transmitted (the number of times the advertisement was transmitted to the viewer), but the coefficients obtained by applying the determined coefficient to the remaining transmission times recorded in the personal calculation table to the target transmission times 値 (K u this Paper size applies Chinese National Standard (CNS) A4 specification (210X 297 mm) -95- 536676 A7 ----- --- -B7 ______ V. Description of the invention (93)) ° D 4 In step 6, the calculation department The 6 series calculates the number of target transmissions (one of the basis of the control coefficient Ku). The calculation section 6 is the total display frequency data (KT) among the data memorized according to the personal calculation table, and the classification data for the audience layer specific use (in this example, C a 1, C b 1, C c 1, C d 3 ), And the number of types of audience data that are memorized using classification data specific to the audience level (
Sa 1、Sb 1、Sc 1、Sd3)，求得記錄在該個人 計算表的各廣告之目標傳送次數的値。目標傳送次數係表 示傳送至接收機2 0的各廣告之傳送次數的目標値，至目 標傳送次數的剩餘傳送次數之値係每個廣告被顯示即被減 去。連有關該剩餘顯示次數也與第1實施形態中之目標平 均顯示次數的剩餘顯示次數同樣地，剩餘顯示次數之値也 是小於0 (負値）。即廣告配送裝置1係有關傳送至各接 收機的各廣告也有進行比目標傳送次數更多次數的傳送。 以下爲本發明特徵之一，考慮各廣告爲對象的視聽者 層、和各接收機的視聽者之視聽者層的一致程度，說明針 對記錄在個人計算表之一的廣告之目標傳送次數的計算步 驟。該計算步驟以計算部6執行。 D 4 / a .讀出個人計算表（與第2圖之表格類似的 表格）的視聽者層特定用分類之控制係數C p Q的値。此 例視聽者屬於種類C a 1、C b 1、C c 1、C d 3 ’個 人計算表記錄該些控制係數的資料，於C Μ 1讀出分配至 Cal、Cbl、Ccl、Cd3 的控制係數 40、80 本紙張尺度適用中國國家標準（cns ) A4規格（2ΐοχ 297ϋ") ' -96- (請先閱讀背面之注意事項再填寫本頁) 裝· 訂 經濟部智慧財產局員工消費合作社印製 536676 A7 B7 五、發明説明（94 ) 、1 0、1 0。 (請先閲讀背面之注意事項再填寫本頁) D 4 > b .針對個人計算表的視聽者層特定用分類之 各種類的控制係數（Ca 1、Cbl、Cel、Cd3) 除以針對含括在包括該種類的分類之所有種類而分配的數 値總合（本實施形態爲1 0 0 )，以分配的數値之重要度 爲比率（R C p q )而求得的。此例中，分配至各分類中 的所有種類之數値總合爲1 0 0，C p q / 1 0 0即爲分 配的數値之比率。Sa1, Sb1, Sc1, Sd3) to find the target transmission times of each advertisement recorded in the personal calculation table. The target number of transmissions indicates the target number of transmissions of each advertisement transmitted to the receiver 20, and the remaining number of transmissions to the target number of transmissions indicates that each advertisement is displayed and is subtracted. The remaining display count is also the same as the target average display count in the first embodiment. The remaining display count is also less than 0 (negative). In other words, the advertisement distribution device 1 is also configured to transmit each advertisement to the receivers more times than the target transmission times. The following is one of the features of the present invention. Considering the degree of consistency between the audience layer targeted by each advertisement and the audience layer of viewers of each receiver, the calculation of the number of targeted transmissions of the advertisement recorded in one of the personal calculation tables will be described. step. This calculation step is executed by the calculation section 6. D 4 / a. Read out the control coefficient C p Q of the viewer-level classification for the personal calculation table (a table similar to the table in FIG. 2). In this example, the viewer belongs to the categories C a 1, C b 1, C c 1, and C d 3 'The personal calculation table records the data of these control coefficients, and the control allocated to Cal, Cbl, Ccl, Cd3 is read out at C M 1 Coefficients 40, 80 This paper size applies the Chinese National Standard (cns) A4 specifications (2ΐοχ 297ϋ ") '-96- (Please read the precautions on the back before filling out this page) System 536676 A7 B7 V. Description of the invention (94), 10, 10. (Please read the notes on the back before filling in this page) D 4 > b. Divide the control coefficients (Ca 1, Cbl, Cel, Cd3) for the specific categories of viewer-level classification of the personal calculation table by The sum of the numbers allocated to all types including the classification of the type (100 in this embodiment) is obtained by taking the importance of the numbers allocated as a ratio (RC pq). In this example, the total number of all types assigned to each category is 100, and C p q / 1 0 0 is the ratio of the assigned numbers.
Rpq_ = Cpq/100 就C Μ 1來看，可獲得針對種類C a 1而R a 1 = 〇.4 ( = Ca 1/100 = 40/1 00)、針對種類 Cbl而Rbl = 〇 _ 8、針對種類Cel而Rcl = 0 · 1、針對種類C d 3而R d 3 = 0 . 1之合計’ 4個的 比率之値。 D 4 / c ·廣告受注目的總顯示次數（總傳送次數） 經濟部智慧財產局員工消費合作社印製 (K T )個別乘上以上述D 4 / b步驟所求得的各R P Q 。根據該計算於廣告總顯示次數K T獲得有關針對該廣告 之視聽者的一致程度之値（K R p Q )。 KRpq=KTXRpq=KTX(Cpq/l 〇〇) 例如C Μ 1的K T爲1 〇 〇 0 0次的場合下，獲得4 個的 KRpQ 之値即 KRal 二 4000 (二 100 0 0 X 〇 . 4 ) 、KRbl = 18000 (=l〇〇0〇x 0.8)、KRcl = l〇〇〇 ( = 10000x0· 1 )、KRd3 = 1000 (=10000x0 . 1) 〇 本紙張尺度適用中國國家標準（CNS ) A4規格（210 X 297公釐） -97- 536676 A7 B7 五、發明説明（95 ) D 4 / d ·讀出屬於有關個人計算表的視聽者層特定 用分類之各種類而記憶的各種類之視聽者數（或是屬於該 種類的視聽者之接收機數量）（S p Q ) ° 此例中，視聽者屬於種類C a 1、C b 1、C c 1、 Cd3，Sal、Sbl、Scl、Sd3 之値是有關個 人計算表而被記憶，並讀出該些値。 D 4 / e .於上述D 4 / c步驟中，將與視聽者所屬 之各種類一致的程度有關而求得的各個K R P Q之値個別 除以對應各個種類的上述D 4 > d步驟所抽出的S P Q之 値。根據此計算考量屬於各種類的視聽者數（接收機數） ’求得複數個傳送給各接收機的廣告傳送次數（K c )。Rpq_ = Cpq / 100 As far as C M 1 is concerned, R a 1 = 0.4 (= Ca 1/100 = 40/1 00) for type C a 1, Rbl = 〇_ 8 for type Cbl, Rcl = 0 · 1 for type Cel, and R d 3 = 0.1 for type C d 3 = the sum of 4 ratios. D 4 / c · The total number of times the advertisement is displayed (the total number of transmissions) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs (K T) and multiplied by each R P Q obtained by the above steps D 4 / b Based on this calculation, the total number of times that the viewers and viewers of the advertisement are matched (K R p Q) is obtained. KRpq = KTXRpq = KTX (Cpq / l00) For example, when the KT of C M 1 is 1 000 0 times, one of 4 KRpQ is obtained, namely KRal 2 4000 (2 100 0 0 X 0.4). , KRbl = 18000 (= 1000000 × 0.8), KRcl = 10000 (= 10000x0.1), KRd3 = 1000 (= 10000x0.1) 〇 This paper standard is applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) -97- 536676 A7 B7 V. Description of the invention (95) D 4 / d · Read out the various types of viewers who belong to the specific classification of the viewer level of the personal computing table and memorize them Number (or the number of receivers belonging to this type of viewers) (S p Q) ° In this example, the viewers belong to the classes C a 1, C b 1, C c 1, Cd3, Sal, Sbl, Scl, Sd3 One of them is a personal calculation sheet that is memorized and read out. D 4 / e. In the above D 4 / c step, divide each of the KRPQs obtained in relation to the degree of consistency of the various categories to which the viewer belongs, and divide them by the above-mentioned D 4 > Hey of SPQ. Based on this calculation, the number of viewers (receivers) belonging to each category is considered, and the number of advertisement transmission times (K c) transmitted to each receiver is obtained.
Kc = KRpq/Spq = KTX(Cpq/100)/SPq 此例中，獲得4個K c之値。例如S a 1爲5 0 0人 、Sbl 爲 200 人 ' Scl 爲 1000 人、Sd3 爲 5000人的話，4個Kc之値即爲8 ( = KRal/ Sal = 400〇/500)、40( = KRbl/ Sbl = 8〇 00/20 〇）、1 ( = KRcl/Scl = 1000/1000)、0.2( = KRd3/Sd3 = 1000/5000)。 D 4 / f .選擇上述D 4 — e步驟所計算的複數個 K c之値中的最大値，以該値爲最終的κ c値。上述例中 ，4 0爲K c値。 該値乘以適當的係數（例如表示統計所求得的裕度之 係數），藉此算出考慮一致程度的目標傳送次數（K u 〃 本紙張尺度適用中國國家標準（CNS ) A4規格(210X297公釐）> (請先閲讀背面之注意事 -項再填· 裝-- :寫本頁) 經濟部智慧財產局員工消費合作社印製 -98- 536676 A7 B7 五、發明説明（96 ) )°Kc = KRpq / Spq = KTX (Cpq / 100) / SPq In this example, one of 4 K c is obtained. For example, if S a 1 is 500 people, Sbl is 200 people, if Scl is 1,000 people, and Sd3 is 5000 people, 4 of Kc is 8 (= KRal / Sal = 400〇 / 500), 40 (= KRbl / Sbl = 800/20), 1 (= KRcl / Scl = 1000/1000), 0.2 (= KRd3 / Sd3 = 1000/5000). D 4 / f. Select the largest 値 of the plurality of K c 値 calculated in the above D 4-e step, and use this 値 as the final κ c 値. In the above example, 40 is K c 値. This value is multiplied by an appropriate coefficient (for example, a coefficient representing the margin obtained by statistics) to calculate the number of target transmissions considering the degree of consistency (K u 〃 This paper size applies the Chinese National Standard (CNS) A4 specification (210X297) (%) ≫ (Please read the note on the back-item and fill in the form-: write this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-98- 536676 A7 B7 V. Description of Invention (96)) °
Ku〃 =Kcx 係數=(KX(Cpq/100)/Spq)x係數 (請先閲讀背面之注意事項再填寫本頁) 再者，記錄在個人計算表的控制係數K u是指達到上 述計算所求得的目標傳送次數（K u 〃）之剩餘傳送次數 應用係數而求的値。與上述計算同樣的計算是針對記錄在 個人計算表的所有廣告而進行。 又，新視聽者爲加入者並訂立契約登錄在顧客管理部 2的場合，或某加入者解除契約並由顧客管理部2取消登 錄的場合，屬於各種類的視聽者數會改變。顧客管理部2 係每次視聽者數改變時，即更新屬於視聽者層特定用分類 的各種類之視聽者數，通知計算部6更新視聽者數。計算 部6被通知加入者增加或減少時，即再計算針對該廣告的 目標傳送次數。該計算目的在於計算部6要求獲得表示對 廣告管理部3傳送達到該廣告總顯示次數K T的剩餘顯示 次數之資料、和表示屬於記錄在個人計算表的視聽者層特 定用分類之各種類的視聽者數（更新的視聽者數）之資料 ，計算新的目標傳送次數。 經濟部智慧財產局員工消費合作社印製 又，個人計算表係表示視聽者和廣告的一致度之一致 度値（c t )、和每個廣告的控制係數之合計値（S u m )，記錄根據該合計値而獲得的優先順位（N )。但第2 實施形態中的個人計算表之控制係數的合計値（S u m ) 爲 TxxXl + C t + J ηχΧβ+ΚιιχΧΥ+Ηχχ X 8 + F χ χ X 9而求的値（第1實施形態中，K u χ X 7 的部分爲K a x X 7 )，優先順位（N )係根據該合計値 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ' ~ -99 - 536676 A7 B7 五、發明説明（97 ) 而決定。 廣告配送裝置1連對新受理的廣告也進行上述步驟。 X ’相同的廣告已經記錄在個人計算表的場合下，該廣告 即不重新記錄在的個人計算表。 廣告配送裝置1的計算部6係記憶欲進行上述步驟的 程式。 E > •製作有關刪除在傳送端的廣告之命令信號的步驟 E /步驟是指對應上述第1實施形態的E所說明的步 驟（第9圖所示之步驟）之步驟，進行與E所說明的步驟 同樣的步驟。廣告管理部3、廣告資料保管部4、命令部 5 '計算部6、經歷部7係分別記憶欲進行E /步驟的程 式。 F >·製作有關在傳送端的廣告最優先配送之命令信號的 步驟 F /的步驟係爲對應上述第1實施形態之F所說明的 步驟（第1圖d所示之步驟）之步驟，執行與F所說明之 步驟同樣的步驟。廣告管理部3、命令部5、計算部6、 傳送部9則分別記憶F /之步驟的程式。 G 製作有關變更應用於在傳送端的控制係數之控制變 數的値之命令信號的步驟 G >的步驟係對應在上述第1實施形態之G所說明的 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閲讀背面之注意事項再填寫本頁) •裝·Ku〃 = Kcx coefficient = (KX (Cpq / 100) / Spq) x coefficient (please read the precautions on the back before filling this page) Furthermore, the control coefficient K u recorded in the personal calculation table means that the above calculation is achieved.値 obtained by applying a coefficient to the remaining number of transmissions of the obtained target transmission number (K u 〃). The same calculations as above are performed for all advertisements recorded in the personal calculation table. In addition, when a new viewer is a subscriber and enters a contract and is registered in the customer management unit 2, or when a certain subscriber cancels the contract and is canceled by the customer management unit 2, the number of viewers belonging to each category changes. Each time the number of viewers changes, the customer management unit 2 updates the number of viewers in various categories belonging to the specific classification of the viewer layer, and notifies the calculation unit 6 to update the number of viewers. When the calculating unit 6 is notified of the increase or decrease of the subscribers, it calculates the target number of transmissions for the advertisement. The purpose of this calculation is that the calculation unit 6 requests to obtain data indicating the remaining number of display times that the advertisement management unit 3 has reached the total number of times KT of the advertisement is displayed, and various types of audiovisual that belong to the viewer-level-specific classification recorded in the personal calculation table Number of people (updated number of viewers) to calculate new target transmission times. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The personal calculation table indicates the consistency between the viewers and the advertisement (値), and the total control coefficient (每个) of each advertisement. Priority (N) obtained by adding 値. However, the total control coefficient (S um) of the personal calculation table in the second embodiment is TxxXl + C t + J ηχχβ + ΚιχχΥ + Ηχχ X 8 + F χ χ X 9 (in the first embodiment , K u χ X 7 part is K ax X 7), the priority order (N) is based on the total. This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) '~ -99-536676 A7 B7 5. Description of the invention (97). The advertisement distribution device 1 performs the above steps even for newly accepted advertisements. When the advertisement of the same X 'has already been recorded in the personal calculation form, the advertisement is not re-recorded in the personal calculation form. The calculation unit 6 of the advertisement distribution device 1 stores a program to perform the above steps. E > • The step E / step of creating a command signal for deleting the advertisement on the transmitting end is a step corresponding to the step described in E of the first embodiment (the step shown in FIG. 9), and performed as described in E The same steps. The advertisement management section 3, the advertisement data storage section 4, the command section 5 'the calculation section 6, and the experience section 7 respectively memorize the procedures to be performed E / step. F > · The step of generating the command signal regarding the highest priority of advertisement distribution on the transmitting end. The step of F / is a step corresponding to the step described in F of the first embodiment (the step shown in FIG. 1 d) and executed. The same steps as described in F. The advertisement management section 3, the command section 5, the calculation section 6, and the transmission section 9 respectively store the programs of the steps of F /. G. The step of creating a command signal for changing the control variable of the control variable applied to the transmission side. The step G > corresponds to the Chinese paper standard (CNS) A4 applicable to the paper size described in G of the first embodiment above. Specifications (210X297mm) (Please read the precautions on the back before filling this page) • Installation ·
、1T 經濟部智慧財產局員工消費合作社印製 -100- 536676 經濟部智慧財產局員工消費合作社印製 Μ Β7_五、發明説明（98 ) 步驟（第1 1圖所示之步驟）之步驟，進行與在G所說明 之步驟同樣的步驟。但第2實施形態不同之處爲取代控制 係數K a而應用控制係數K u。廣告管理部3、命令部5 及計算部6係記憶欲進行G >之步驟的程式。 有關刪除上述E >的廣告之處理、有關最優先配送上 述F >的廣告之處理、及有關變更上述G /的控制變數之 處理係分別與第1實施形態同樣地對應需要而於任意時間 進行。 Η 在傳送端針對各視聽者傳送廣告的優先順位之 決定及傳送給各接收機的配送步驟Η /之步驟係對應在上 述第1實施形態Η所說明的步驟1〜3 2 (第1 2圖之步 驟1〜第1 5圖之步驟3 2 )。但第2實施形態係取代第 1實施形態所應用的目標平均傳送次數（控制係數K a ) 而應用目標傳送次數（控制係數K u )，而不同於有關該 目標傳送次數的部分。 Η 1 >·步驟1係對應Η 1之步驟1 (第1 2圖之步 驟1 )，但不同的是取代第1實施形態所應用的目標平均 傳送次數（控制係數K a )而應用目標傳送次數（控制係 數 K u )。 於步驟1中，廣告配送裝置1的計算部6是根據針對 所登錄的視聽者而分配的廣告即有關記錄於對應該視聽者 的個人計算表之廣告I D而記憶之目標傳送次數資料，來 決定表示有關廣告之目標傳送次數的重要度値（控制係數 K u )之初期値。控制係數K u係達到目標傳送次數爲止 i紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐）~ ' (請先閲讀背面之注意事 #1 •項再填· 裝--I :寫本頁) 、11 -101 - 536676 Α7 Β7 經濟部智慧財產局員工消費合作社印製 五、發明説明（"） 的剩餘傳送次數乘以係數藉此所求得的（K u二剩餘傳送 次數X係數）。例如控制係數K u的値與剩餘傳送次數的 値相同的場合下，乘以剩餘傳送次數的係數爲1，且所適 用的控制變數X 7之値爲1。 廣告每傳送一次，剩餘傳送次數即減1。例如C Μ 1 的控制係數Ku之値爲40，CM2爲1 00、CM3爲 50、〇1^4爲40、〇“5爲70、〇1^6爲30，計 算部6僅以在此時的控制係數K u之値爲基準來決定廣告 的優先順位之場合下，由高的順序爲C Μ 2、C Μ 5、 CM3、CM1&CM4、CM6。 Η 2 / ·步驟2對應Η 2的步驟2 (第1 2圖之步驟 2 )之步驟，執行與Η 2說明之步驟同樣的步驟。 Η 3 步驟3對應Η 3的步驟3 (第1 2圖之步驟 3 )之步驟，執行與Η 3說明之步驟同樣的步驟。 Η 4 >·步驟4對應Η 4的步驟4 (第1 2圖之步驟 4 )之步驟，執行與Η 4說明之步驟同樣的步驟。 Η5/ _步驟5對應Η5的步驟5 (第12圖之步驟 5 )之步驟，執行與Η 5說明之步驟同樣的步驟。 Η 6 /·步驟6、7對應Η 6的步驟6、7 (第1 2 圖之步驟6、7 )之步驟，執行與Η 6說明之步驟同樣的 步驟。 Η 7 步驟8對應Η 7的步驟8 (第1 2圖之步驟 8 )之步驟，執行與Η 7說明之步驟同樣的步驟。 Η 8 步驟9對應Η 8的步驟9 (第1 3圖之步驟 (請先閲讀背面之注意事項再填寫本頁) -裝· 訂 -14 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐） -102- 536676 Α7 Β7 五、發明説明（1〇〇 ) 9 )之步驟，執行與H 8說明之步驟同樣的步驟。 (請先閲讀背面之注意事項再填寫本頁) Η 9 /·步驟1 〇對應Η 9的步驟1 〇 (第1 3圖之 步驟1 0 )之步驟，執行與Η 9說明之步驟同樣的步驟。 Η 1 0 步驟1 1對應Η 1 ◦的步驟1 1 (第1 3 圖之步驟1 1 )之步驟，執行與Η 1 0說明之步驟同樣的 步驟。 Η 1 1 一 .步驟1 2、1 3對應Η 1 1的步驟1 2、 1 3 (第1 3圖之步驟1 2、1 3)之步驟’執行與 Η 1 2說明之步驟同樣的步驟。 Η 1 2 步驟1 4、1 5對應Η 1 2的步驟1 4、 15 (第13圖之步驟14、15)之步驟’執行與 Η 1 2說明之步驟同樣的步驟。 經濟部智慧財產局員工消費合作社印製 Η 1 3，·步驟1 6、1 7對應Η 1 3的步驟1 6、 17 (第14圖之步驟16、17)之步驟’執行與 Η 1 3說明之步驟同樣的步驟。但第2實施形態相對其廣 告的剩餘傳送次數爲至目標傳送次數爲止的剩餘傳送次數 。計算部7於步驟1 8計算有關相對其廣告的剩餘傳送次 數之重要度（控制係數K u )，更新假設的個人計算表之 控制係數K u之値。 Η 1 4 /·步驟1 8對應Η 1 4的步驟1 8 (第1 4 圖之步驟1 8 )之步驟，執行與Η 1 4說明之步驟同樣的 步驟。 Η 1 5 >·步驟1 9對應Η 1 5的步驟1 9 (第1 4 圖之步驟1 9 )之步驟，執行與Η 1 5說明之步驟同樣的 本紙張尺度適用中國國家標準（CNS ) Μ規格（210Χ 297公釐） -103- 536676 A7 B7 五、發明説明（101 ) 步驟。但第2實施形態以控制係數κ u取代控制係數K a 記錄在個人計算表’計算部6針對假設的個人計算表之各 廣告讀出所有的控制係數T X、C p q ( c a 1、C b 1 、Ccl、Cd3) 、J n、Ku、Hx、Fx〇 H16^ .步驟20對應H16的步驟20 (第14 圖之步驟2 0 )之步驟’執行與Η 1 6說明之步驟同樣的 步驟。但第2實施形態以控制係數κ u取代控制係數K a I己錄在個人計算表’ g十算部6於控制係數（τ X、C p q 、J η、K u、Η X、F X )應用控制變數（x n )決定 新的控制係數。 即計算部6讀出記錄在假設的個人計算表的控制變數 X 1〜X 9，乘以對應各個的控制係數，計算新的控制係 數之値(=TxxXl) 、Cax^ (=Caxx X2) 、Cbx〆 ( = CbxxX3) 、Ccx，（= C c x x X 4 ) 、Cdx〆(=C d x x X 5 ) 、Jn> ( =J n x X 6 ) ' K u " ( = K u x X 7 ) 、Hx，( =H x x X 8 ) 、Fx〆(F x x X 9 ) 〇 H 1 7 > •步驟2 1對應H 1 7的步驟2 1 (第1 4 圖之步驟2 1 )之步驟，執行與Η 1 7說明之步驟同樣的 步驟。 Η 1 8 一 .步驟2 2、2 3對應Η 1 8的步驟2 2、 23 (第14圖之步驟22、23)之步驟，執行與 Η 1 8說明之步驟同樣的步驟。但第第2實施形態以控制 係數K u取代控制係數K a記錄在個人計算表，計算部6 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閲讀背面之注意事項再填寫本頁) -裝· 訂 經濟部智慧財產局員工消費合作社印製 -104- 536676 Α7 Β7 五、發明説明（102 ) 對每個記錄在假設的個人計算表之各廣告合計控制係數 Tx' 、Ku〆、Jn〆、Fx> 和 ct 之値， 求得決定要素（第2圖之決定要素（Sum))。接著於 步驟2 3，計算部6根據該決定要素（S u m )按決定要 素大的順序決定各廣告的最終傳送優先順位（第2圖之優 先順位（N ))。 Η 1 9 /·步驟2 4對應Η 1 9的步驟2 4 (第1 4 圖之步驟2 4 )之步驟，執行與Η 1 9說明之步驟同樣的 步驟。 Η2〇/ ·步驟25對應Η20的步驟25 (第14 圖之步驟2 5 )之步驟，執行與Η 2 0說明之步驟同樣的 步驟。 Η 2 1 /·步驟2 6、2 7對應Η 2 1的步驟2 6、 27 (第1 5圖之步驟26、27)之步驟，執行與 Η 2 1說明之步驟同樣的步驟。但第2實施形態以步驟 2 6更新的剩餘傳送次數係爲至目標傳送次數的剩餘傳送 次數，計算部7於步驟2 7計算有關相對其廣告的剩餘傳 送次數之重要度（控制係數K u )，更新假設的個人計算 表的控制係數K u之値。 Η22> .步驟28對應Η22的步驟28 (第15 圖之步驟2 8 )之步驟，執行與Η 2 2說明之步驟同樣的 步驟。 Η23 一 .步驟29、30對應Η23的步驟29、 30 (第15圖之步驟29、30)之步驟，執行與 本紙張尺度適用中國國家標準（CNS ) Α4規格（210x297公釐） (請先閲讀背面之注意事項再填寫本頁) .裝- 訂 經濟部智慧財產局員工消費合作社印製 -105- 536676 A7 B7 五、發明説明（1〇3 ) Η 2 3說明之步驟同樣的步驟。但第2實施形態以控制係 數K u取代控制係數K a記錄在個人計算表。因而於步驟 3 0根據計算部6接收的廣告I D正式更新個人計算表之 際，更新控制係數K u。 Η 2 4 步驟3 1、3 2對應Η 2 3的步驟3 1、 3 2 (第1 5圖之步驟3 1、3 2 )之步驟，執行與 Η 2 4說明之步驟同樣的步驟。於步驟3 1關於檢査的投 票資料都不記錄的情況下回到第1 2圖的步驟4執行與上 述同樣的動作。並於步驟3 2之後回到步驟4，執行與上 述同樣的動作。 廣告配送裝置1記憶著供執行上述步驟的程式。 ^m· i HL^i ϋϋ 士m I (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作杜印製 1 傳送端的經歷資料之處理控制步驟 I /步驟是配合上述第1實施形態之I所說明的步 (第1 6圖所示的步驟）之步驟，執行與I所說明之步 同樣的步驟。但第2實施形態不同是用目標傳送次數（ 制係數K u )取代第1實施形態所用的目標平均傳送次 (控制係數K a )。廣告管理部3及經歷部7於此記憶 執行I >步驟之程式。 驟 驟 控 數 供 1 •根據傳送端的經歷資料統計性產生資料的步驟 j >步驟是配合上述第1實施形態之J所說明的步驟 (第1 7圖所示的步驟）之步驟，執行與J所說明的步驟 同樣的步驟。廣告配送裝置1的經歷部7記憶供執行j / 訂 d -106- 536676 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明（1〇4 ) 步驟的程式。 以上，廣告配送裝置1接受廣告委託，即對各接收機 2 0傳送、顯示廣告，於廣告顯示完了後結束將廣告費分 配至各節目配給公司爲止的第2實施形態之一連步驟。 上述實施形態針對登錄在傳送端的各視聽者選擇、分 配適合的廣告，對分配至視聽者的廣告加上傳送優先順位 ，按優先順位傳送給視聽者的接收機，但不必精密控制廣 告傳送的場合，即不必對針對視聽者而分配的廣告加上優 先順位，例如可對廣告分配給視聽者的順序，或附加在廣 告的廣告I D之字母表、數字的順序，循環地選擇廣告而 傳送給接收機。連此構成也能在將廣告分配給視聽者之際 ，選擇適合視聽者的廣告，就可提昇廣告的效果及效率。 又，上述實施形態係必須將指定的廣告最優先傳送給 視聽者的接收機並使之顯示時，由廣告配送裝置1的外部 命令輸入部將廣告指定命令輸入至廣告管理部3 (參照上 述F )。但也可構成用別的方法將廣告指定命令（包括應 最優先傳送的廣告之廣告I D、和最優先指示傳送之命令 )輸入至廣告管理部3。 其中一例是傳送端以事先設定的頻道將節目播送至成 爲加入者的視聽者之接收機的播送局，針對在播送中的節 目之廣告圖框將廣告配送至各接收機的場合做說明。 於播送端設置確認各接收機是否接收到播送中的節目 ，於廣告圖框開始時刻減少前，製作確認接收機2 0是否 接收到該播送即是否在視聽該節目的確認信號並傳送給各 (請先閱讀背面之注意事項再填寫本頁) •裝· 訂 破 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -107- 536676 A7 ____ B7 五、發明説明（105) (請先閲讀背面之注意事項再填寫本頁) 接收機之手段，於廣告配送裝置1的廣告管理部3設置接 收機2 0接收根據確認信號所製作的廣告傳送要求信號， 根據該廣告傳送要求信號將廣告傳送給接收機之手段。播 送端所製作的確認信號係包括廣告圖框時間資料、和表示 廣告圖框開始時刻的資料，更在應最優先顯示廣告的場合 ’包括廣告指定命令。 接收機2 0設有根據接收部2 5所接收的確認信號而 製作廣告傳送要求信號之手段、和將製作的廣告傳送要求 信號於廣告圖框開始時刻接收廣告並顯示的時間點即考慮 廣告配送裝置1接收廣告傳送要求信號，讀出廣告進行傳 送給接收機2 0的處理時間之時間點，傳送給廣告配送裝 置1的接收部8之手段。接收機所製作的廣告傳送要求信 號係包括該接收機的視聽者之個人I D、和從確認信號讀 出之廣告圖框時間資料、廣告圖框的開始時刻資料，更確 認信號包括廣告指定命令的場合下也包括該資料。 經濟部智慧財產局員工消費合作社印製 廣告配送裝置1係以接收部8來接收由接收機2 0所 傳送的廣告傳送要求信號，傳送至廣告管理部3。廣告管 理部3則從廣告傳送要求信號讀出個人I D和廣告指定命 令並傳送至命令部5。命令部5則將個人I D和廣告指定 命令傳送給計算部6。計算部6則檢查對應個人I D的個 人計算表，判斷是否記錄以廣告指定命令所示的廣告I D 。在該個人計算表記憶應最優先傳送的廣告之廣告I D的 場合下，有關表示最優先的資料會記錄在該個人計算表的 廣告I D。 ^紙張尺度適用中國國家標準（CNS ) A4規格（210X297公董) -108 - 536676 A7 B7 五、發明説明（106 ) (請先閱讀背面之注意事項再填寫本頁) 又，在廣告管理部3設置從廣告傳送要求信號讀出表 示廣告圖框之開始時刻的資料，在該開始時間廣告以視聽 者的接收機所播送的時間點將廣告資料傳送給接收機的方 式來控制廣告傳送的時間點之手段。將廣告資料傳送給_ 收機2 0時，計算部6則於個人計算表，在具有附加表示 最優先的資料之廣告I D的場合，將廣告I D及對應其個 人計算表的視聽者之個人I D最優先傳送至廣告資料保管 部4。廣告資料保管部4接收到廣告I D及個人I D的話 ，即最優先讀出對應該廣告I D的廣告資料，介於傳送部 9最優先配送給對應該個人I D的視聽者之接收機。又， 在個人計算表不具有附加表示最優先的資料之廣告ID的 場合下，計算部6所決定的優先順位之順序將廣告資料介 .於傳送部9而配送給對應個人I D的視聽者的接收機。如 此構成的場合下，在節目中的廣告圖框之開始時刻減少前 傳送給接收機的確認信號包括廣告指定命令，即可顯示廣 告主與節目有關而指定的廣告。 經濟部智慧財產局員工消費合作社印製 又，上述實施形態係視聽者以接收機2 0再生廣告的 期間按下輸入部2 3的「關心按鈕」或「不關心按鈕」即 對「關心」或「不關心」進行投票的話，針對該廣告的廣 告屬性而表示視聽者對「關心」或「不關心」進行投票的 投票資料被記憶在記憶部2 2，該被記憶的投票資料會在 所定時間點被傳送到廣告配送裝置1。但也可構成自動進 行有關「關心」或「不關心」的投票。例如視聽者視聽某 種類（此例爲車子）節目的場合下，該接收機接收到附加 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -109- 536676 A7 B7 五、發明説明（1〇7 ) 在播送節目的播送節目屬性資料（此場合係表示車子屬性 的資料），自動的針對與該種類有關的廣告（此場合下爲 車子廣告）屬性之投票以「關心」形式進行，記憶在記憶 部2 2。該被記憶的資料會在所定時間點被傳送到廣告配 送裝置1。一方面，廣告顯示之際直到最後都不會再生的 場合下，以同樣形態自動的進行「不關心」的投票。 伹傳送給視聽者的接收機之廣告則爲以廣告配送裝置 1所決定之優先順位高的廣告。因而針對傳送給接收機並 顯示廣告投票爲「關心」的話，就對優先順位爲高的廣告 更增加應用於優先順位計算的視聽者嗜好之値（F x )， 在廣告配送裝置而待機中的廣告（特別是廣告屬性不同的 廣告）是很不利的。因而於廣告配送裝置中，在計算優先 順位時，根據針對「關心」的投票資料所加上之重要度的 値’希望設定在不會極度影響各廣告優先順位的値。此點 在「不關心」的場合亦相同。 又，上述實施形態係廣告屬性（即屬於以廣告做宣傳 的商品之領域）根據車子、醫藥品、食品等做大項的分類 而設定的，但亦可將廣告屬性細分化。例如車子的場合下 ’以車輛的製造公司爲基準，設定屬於福特公司的車子、 克萊斯勒公司的車子、通用汽車公司的車子之廣告屬性， 也可例如以車型爲基準，設定屬於轎車、跑車、貨車等較 細之廣告屬性。 而且也可構成不考慮接收機是否顯示廣告，即傳送端 欲傳送廣告時，即進行廣告的傳送。例如構成將廣告插入 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -no- (請先閲讀背面之注意事項再填寫本頁) 裝-1, 1T printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -100- 536676 printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Β7_Ⅴ. The steps of the invention (98) step (the step shown in Figure 11), The same steps as those described in G are performed. However, the second embodiment is different in that the control coefficient Ku is applied instead of the control coefficient Ka. The advertisement management section 3, the command section 5, and the calculation section 6 are programs that memorize the steps to be performed for G >. The processing related to deleting the above-mentioned E > advertisement, the processing regarding the highest priority to deliver the above-mentioned F > advertising, and the processing related to changing the above-mentioned G / control variable are respectively corresponding to the needs of the first embodiment, and at any time. get on.决定 The decision on the priority of transmitting advertisements to each viewer at the transmitting end and the distribution steps to the receivers Η / The steps correspond to steps 1 to 3 2 described in the first embodiment ((Figure 12) Step 1 to Step 3 2 of Figure 15). However, the second embodiment is different from the part regarding the target number of transmissions in place of the target number of transmissions (control coefficient K a) applied in the first embodiment. Η 1 > · Step 1 corresponds to Step 1 of Η 1 (Step 1 in Fig. 12), but the difference is that instead of the target average transmission times (control coefficient K a) applied in the first embodiment, the target transmission is applied Number of times (control coefficient Ku). In step 1, the calculation unit 6 of the advertisement distribution device 1 determines the target transmission frequency data based on the advertisement assigned to the registered viewers, that is, the advertisement ID recorded in the personal calculation table corresponding to the viewers. Shows the importance 値 (control coefficient K u) of the target transmission frequency of the advertisement. The control coefficient K u is up to the target number of transfers. I The paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) ~ '(Please read the note on the back # 1 first, then fill and install --I: write (This page), 11 -101-536676 Α7 Β7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. The remaining transmission times of the invention description (") are multiplied by a factor to obtain (K u 2 remaining transmission times X coefficient). For example, when 値 of the control coefficient Ku is the same as 値 of the number of remaining transmission times, the coefficient multiplied by the number of remaining transmission times is 1, and 値 of the applicable control variable X 7 is 1. Each time the advertisement is transmitted, the remaining transmission times are reduced by 1. For example, the control coefficient Ku of C M 1 is 40, CM2 is 100, CM3 is 50, 〇1 ^ 4 is 40, 〇5 is 70, and 〇1 ^ 6 is 30. When the priority of the control coefficient K u is used as a reference to determine the priority of the advertisement, the highest order is C M 2, C M 5, CM3, CM1 & CM4, CM6. Η 2 / · Step 2 corresponds to Η 2 Step 2 (step 2 in FIG. 12), execute the same steps as those described in Η 2. Η 3 Step 3 corresponds to Η 3 step 3 (step 3 in FIG. 12), execute with Η The steps described in step 3 are the same. Η 4 > Step 4 corresponds to step 4 in step 4 (step 4 in Fig. 12), and the same steps as in step 4 are performed. Η 5 / _Step 5 corresponds Step 5 of step 5 (step 5 of FIG. 12) performs the same steps as those described in step 5. Η 6 / · Steps 6 and 7 correspond to steps 6 and 7 of 6 (step 6 of FIG. 12) , 7), the same steps as described in Η 6 are performed. Η 7 Step 8 corresponds to Η 7's step 8 (step 12 in FIG. 12), and the same steps as those described in Η 7 are performed. Η 8 Step 9 corresponds to 9 8 of Step 9 (the steps in Figure 13 (please read the precautions on the back before filling out this page)-binding · order -14 This paper size applies to China National Standard (CNS) Α4 size (210 × 297 mm) ) -102- 536676 Α7 Β7 V. The steps of the description of the invention (100) 9), perform the same steps as the steps described in H 8. (Please read the precautions on the back before filling this page) Η 9 / · Steps 1 〇 corresponds to step 9 of Η 9 (step 10 of FIG. 13), and performs the same steps as those described in Η 9. Η 1 0 step 1 1 corresponds to Η 1 ◦ step 1 1 (the first step) The steps in step 1 1) in Figure 3 are the same as the steps described in Η 1 0. Η 1 1 1. Steps 1 2 and 1 3 correspond to Η 1 1 steps 1 2 and 1 3 (Figure 1 in Figure 13). Steps 1, 2 and 3) Perform the same steps as described in Η 1 2. Η 1 2 Steps 1 and 4 correspond to Η 1 2 and steps 1 and 15 (steps 14 and 15 of Fig. 13). ) Steps' Perform the same steps as described in Η 1 2. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Η 1 3, · Steps 16 and 17 correspond to Η 1 3 The same steps as step 16, 17 (step 14 of FIG. 16, 17) of 'Η 1 3 performs the described steps. However, in the second embodiment, the remaining number of transmissions of the advertisement is the number of remaining transmissions up to the target number of transmissions. The calculation unit 7 calculates the importance (control coefficient Ku) of the remaining transmission times with respect to the advertisement at step 18, and updates the control coefficient Ku of the hypothetical personal calculation table. Η 1 4 / · Step 18 corresponds to the steps of Η 1 4 (step 1 8 in Fig. 14), and performs the same steps as described in Η 1 4. Η 1 5 > · Step 19 corresponds to Η 15 of step 19 (step 14 of Fig. 14), and the same steps as described in Η 1 5 are performed. This paper size applies the Chinese National Standard (CNS) M specifications (210 × 297 mm) -103- 536676 A7 B7 5. Description of the invention (101) steps. However, in the second embodiment, the control coefficient κ u is used instead of the control coefficient Ka and recorded in the personal calculation table. The calculation unit 6 reads out all the control coefficients TX, C pq (ca 1, C b 1) for each advertisement of the hypothetical personal calculation table. , Ccl, Cd3), J n, Ku, Hx, Fx0H16 ^. Step 20 corresponds to step 20 of step H16 (step 20 of FIG. 14). Perform the same steps as described in Η16. However, in the second embodiment, the control coefficient κ u is used instead of the control coefficient K a I which has been recorded in the personal calculation table 'g. The calculation unit 6 is applied to the control coefficient (τ X, C pq, J η, Ku, Η X, FX). The control variable (xn) determines the new control coefficient. That is, the calculation section 6 reads the control variables X 1 to X 9 recorded in the hypothetical personal calculation table, and multiplies them by the respective control coefficients to calculate the new control coefficients 値 (= TxxXl), Cax ^ (= Caxx X2), Cbx〆 (= CbxxX3), Ccx, (= C cxx X 4), Cdx〆 (= C dxx X 5), Jn > (= J nx X 6) 'K u " (= K ux X 7), Hx (= H xx X 8), Fx〆 (F xx X 9) 〇H 1 7 > • Step 2 1 corresponds to step 2 1 of H 1 7 (step 2 1 of Fig. 14), and execute Η 1 7 The steps explained are the same. Η 1 8 1. Steps 2 2 and 2 3 correspond to steps 2 2 and 23 of 22 18 (steps 22 and 23 in Fig. 14), and perform the same steps as those described in Η 1 8. However, in the second embodiment, the control coefficient K u is used instead of the control coefficient K a and recorded in the personal calculation table. The calculation section 6 applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (please read the precautions on the back first) (Fill in this page again)-Binding and printing printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-104- 536676 Α7 Β7 V. Description of the invention (102) The total control coefficient Tx 'for each advertisement recorded in the hypothetical personal calculation form , Ku〆, Jn〆, Fx >, and ct to determine the determining factors (determining factors (Sum) in Figure 2). Next, at step 23, the calculation unit 6 determines the final transmission priority order of each advertisement (the priority order (N) in FIG. 2) in the order of the largest determination factor based on the determination element (Sum). Η 1 9 / · Step 2 4 corresponds to Η 19's step 2 4 (step 2 4 in Fig. 14), and performs the same steps as those described in Η 1 9. Step 20 / • Step 25 corresponds to step 20 of step 20 (step 25 of Fig. 14), and performs the same steps as described in step 20. Η 2 1 / · Steps 2 6 and 2 7 correspond to steps 2 6 and 27 of Η 2 1 (steps 26 and 27 in FIG. 15), and perform the same steps as those described in Η 2 1. However, in the second embodiment, the remaining number of transmissions updated in step 26 is the number of remaining transmissions to the target number of transmissions. In step 27, the calculation unit 7 calculates the importance of the remaining number of transmissions relative to the advertisement (control coefficient K u). , Update the control coefficient K u of the hypothetical personal calculation table. Η22 >. Step 28 corresponds to the step of Η22 (step 2 8 in Fig. 15), and performs the same steps as those described in Η22. Η23 I. Steps 29 and 30 correspond to steps 29 and 30 of Η23 (steps 29 and 30 in Fig. 15). The Chinese national standard (CNS) Α4 size (210x297 mm) is applied to this paper size. (Please read first Note on the back, please fill in this page again). Assemble-Order Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs Employee Cooperatives -105- 536676 A7 B7 V. Description of Invention (103) Η 2 3 The same steps as described. However, in the second embodiment, instead of the control coefficient Ka, the control coefficient Ku is recorded in the personal calculation table. Therefore, when the personal calculation table is officially updated based on the advertisement ID received by the calculation unit 6 in step 30, the control coefficient Ku is updated. Η 2 4 Steps 3 1 and 3 2 correspond to steps 3 1 and 3 2 of Η 2 3 (steps 3 1 and 3 2 in FIG. 15), and perform the same steps as those described in Η 2 4. If none of the checked vote data is recorded in step 31, return to step 4 in FIG. 12 to perform the same operation as described above. After step 32, return to step 4 and perform the same operation as above. The advertisement distribution device 1 stores a program for executing the above steps. ^ m · i HL ^ i ϋϋ person m I (please read the precautions on the back before filling this page) Employees ’Co-operation and Consumption Cooperation, Intellectual Property Bureau of the Ministry of Economic Affairs, Du Print 1 The control and processing steps of the experience data at the transmitting end I / steps are in accordance with the above The steps described in the first embodiment I (the steps shown in FIG. 16) are the same as the steps described in I. However, the second embodiment differs in that the target average number of transfers (control coefficient K a) used in the first embodiment is replaced with the target number of transfers (control coefficient K u). The advertisement management section 3 and the experience section 7 memorize the program that executes the I > step. Step control number for 1 • Step j > of statistically generating data based on the experience data of the transmitting end > The step is performed in accordance with the step described in J of the first embodiment (step shown in FIG. 17) and The steps described by J are the same steps. The experience section 7 of the advertising delivery device 1 memorizes a program for executing j / order d -106- 536676 A7 B7 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. The description of the invention (104) steps. As described above, the advertisement distribution device 1 accepts an advertisement request, that is, transmits and displays advertisements to each receiver 20, and ends the step of distributing the advertisement fee to each program distribution company after the advertisements are displayed. The above-mentioned embodiment selects and distributes appropriate advertisements for each viewer registered on the transmitting end, adds a transmission priority order to the advertisements allocated to the viewers, and transmits the priority to the receivers of the viewers, but it is not necessary to precisely control the transmission of the advertisements. That is, it is not necessary to give priority to the advertisements assigned to the viewers. For example, the order in which the ads are assigned to the viewers, or the order of the alphabets and numbers attached to the ad IDs of the ads may be selected cyclically and transmitted to the receiver. machine. Even with this structure, when advertising is distributed to viewers, selecting advertisements that are suitable for viewers can improve the effectiveness and efficiency of advertising. In the above-mentioned embodiment, when the designated advertisement must be transmitted to the receiver of the viewer with the highest priority and displayed, the advertisement designation command is input to the advertisement management section 3 by the external command input section of the advertisement distribution device 1 (refer to the above-mentioned F). ). However, it is also possible to input the advertisement designation command (including the advertisement ID of the advertisement to be transmitted with the highest priority, and the command to transmit the instruction with the highest priority) to the advertisement management unit 3 by another method. One example is a transmitting station that broadcasts a program to a receiver that becomes a viewer of a subscriber through a channel set in advance, and describes the case where an advertisement is distributed to each receiver in the advertisement frame of the program being broadcast. Set at the broadcast end to confirm whether each receiver has received the broadcast program. Before the start time of the advertising frame is reduced, a confirmation signal is generated to confirm whether the receiver 20 has received the broadcast, that is, whether it is watching the program and transmits it to each ( Please read the notes on the back before filling in this page) • The size of this paper is bound to the Chinese standard (CNS) A4 (210X297 mm) -107- 536676 A7 ____ B7 V. Description of the invention (105) (Please Read the precautions on the back before filling in this page) Receiver means, set the receiver 2 in the advertisement management section 3 of the advertisement distribution device 1 to receive the advertisement transmission request signal created according to the confirmation signal, and according to the advertisement transmission request signal, Means of advertising to the receiver. The confirmation signal produced by the broadcaster includes the time information of the advertisement frame and the data indicating the start time of the advertisement frame. In addition, when the advertisement should be displayed with the highest priority, it includes the advertisement designation command. The receiver 20 is provided with a means for generating an advertisement transmission request signal based on the confirmation signal received by the receiving section 25, and the advertisement distribution is considered at the time point when the created advertisement transmission request signal is received and displayed at the beginning of the advertisement frame. The device 1 receives the advertisement transmission request signal, reads out the advertisement, and transmits it to the receiver 20 at a time point of processing time, and transmits it to the receiving unit 8 of the advertisement distribution device 1. The advertisement transmission request signal produced by the receiver includes the personal ID of the viewer of the receiver, the time information of the advertisement frame read from the confirmation signal, and the start time information of the advertisement frame. Furthermore, the confirmation signal includes the advertisement specified command. This information is also included on occasion. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the advertisement distribution device 1 receives the advertisement transmission request signal transmitted from the receiver 20 by the receiving section 8 and transmits it to the advertisement management section 3. The advertisement management section 3 reads out the personal ID and the advertisement designation command from the advertisement transmission request signal, and transmits it to the command section 5. The command section 5 transmits the personal ID and the advertisement designation command to the calculation section 6. The calculation unit 6 checks the personal calculation table corresponding to the individual ID to determine whether to record the advertisement ID shown by the advertisement designation command. In the case where the personal calculation form stores the advertisement ID of the advertisement which should be transmitted with the highest priority, the data indicating the highest priority will be recorded in the advertisement ID of the personal calculation form. ^ The paper size applies the Chinese National Standard (CNS) A4 specification (210X297 public director) -108-536676 A7 B7 V. Description of the invention (106) (Please read the notes on the back before filling this page) Also, in the advertising management department 3 It is set to read the data indicating the start time of the advertisement frame from the advertisement transmission request signal, and at this start time, the advertisement is transmitted to the receiver at the time point broadcasted by the viewer's receiver to control the time point of the advertisement transmission. means. When the advertisement data is transmitted to _ Receiver 20, the calculation unit 6 will add the advertisement ID and the personal ID of the viewer corresponding to the personal calculation table when the advertisement ID with the highest priority data is attached to the personal calculation table. The highest priority is transmitted to the advertising data storage section 4. When the advertisement data storage unit 4 receives the advertisement ID and the personal ID, that is, the advertisement data corresponding to the advertisement ID is read out first, and the transmission unit 9 gives the receiver the viewers corresponding to the personal ID with the highest priority. When the personal calculation table does not have an advertising ID to which the highest priority data is attached, the order of priority determined by the calculation unit 6 passes the advertisement data to the transmission unit 9 and distributes it to the viewers corresponding to the personal ID. Receiver. In this case, the confirmation signal transmitted to the receiver before the start time of the advertisement frame in the program is reduced includes the advertisement designation command, and the advertisement specified by the advertiser in relation to the program can be displayed. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. The above-mentioned implementation mode is that the viewer presses the "care button" or "don't care button" of the input section 2 while the receiver 20 is regenerating the advertisement. If you do n’t care about voting, according to the advertising attributes of the advertisement, the voting data indicating that the viewers vote on “care” or “do n’t care” is stored in the memory section 22, and the memorized voting data will be stored at a predetermined time. The points are transmitted to the advertisement distribution device 1. However, it may also constitute an automatic voting on "care" or "don't care". For example, when the viewer is watching a certain type of program (in this example, a car), the receiver receives the additional paper size applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) -109- 536676 A7 B7 V. Description of the invention (107) In the broadcast program attribute data of the broadcast program (in this case, data indicating the attributes of the car), automatic voting on the attributes of the advertisement related to the category (in this case, the car advertisement) is conducted in the form of "care" , Memorized in the memory section 2 2. The memorized data is transmitted to the advertisement distribution device 1 at a predetermined time point. On the one hand, when advertisements are not displayed until the end, they will automatically vote "don't care" in the same way. (2) The advertisement transmitted to the receiver of the viewer is an advertisement with a high priority determined by the advertisement distribution device 1. Therefore, if the voting sent to the receiver and the advertisement is displayed as "concerned", the preferences of the viewers (F x) applied to the calculation of priority ranking will be increased for the advertisements with high priority ranking. Advertising (especially ads with different advertising attributes) is very disadvantageous. Therefore, in the advertisement distribution device, when calculating the priority order, it is desired to set 値 'based on the importance added to the voting data of "care" to 値' that will not greatly affect the priority order of each advertisement. This is the same in the case of "don't care". In addition, the above-mentioned embodiments are set based on the classification of large items such as cars, medicines, food, etc., but the advertising attributes may be subdivided. For example, in the case of a car, the advertising attributes of a car belonging to Ford, a Chrysler, or a General Motors may be set based on the vehicle manufacturing company. For example, a car, a sports car, or a van may be set based on the model. And other smaller advertising attributes. Moreover, it can also be constituted that the advertisement is transmitted regardless of whether the receiver displays the advertisement, that is, when the transmitting end wants to transmit the advertisement. For example, the format of inserting an advertisement into this paper applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -no- (Please read the precautions on the back before filling this page) Pack-
、1T 經濟部智慧財產局員工消費合作社印製 536676 A7 _____B7 五、發明説明（108) 到設定在由播送局等傳送端所播送的節目中的廣告圖框之 場合下，不考慮視聽者是否視聽該廣告的場合下即不考慮 是否表75插入至節目中的廣告之場合下，將廣告傳送要求 信號從傳送端傳送給廣告配送裝置1。此場合下例如在傳 送端於廣告圖框開始時刻減少前製作廣告傳送要求信號傳 送給廣告配送裝置。該廣告傳送要求信號包括表示廣告圖 框開始時刻之資料、廣告圖框時間資料、表示設定該廣告 圖框的頻道編號之資料等。廣告配送裝置係有關視聽者之 個人I D、和表示視聽者可視聽的頻道編號之資料並予記 憶，當接收到廣告傳送要求信號時，由該信號讀出頻道編 號，讀出有關該頻道編號的個人I D，對應讀出的個人 I D而分別分配給接收機的廣告，在從廣告圖框的開始時 .刻插入該廣告圖框的時間點進行傳送。又，此場合下，作 爲反映各個人計算表的資料可根據在廣告配送裝置内的廣 告傳送動作而製作的經歷資料。 又，於本發明中，視聽者層特定用分類資料的大分類 及各大分類的小分類（種類）之種類對應需要可適當地增 加或減少。又，廣告主針對各種類分配數値（重要値）時 的控制限度及規則也可任意地變更。 又，於本發明中，優先傳送時間的時間帶種類，對應 需要可適當地增加或減少。又，廣告主對各時間帶分配數 値（重要値）時的控制限度及規則也可任意地變更。 又，決定廣告配送優先順位的場合下，某廣告的控制 係數之値、和別的廣告控制係數之値相同，優先順位相同 $紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐) ' -111 - —--I-*_裝丨丨 (請先閱讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 536676 A7 _ B7 五、發明説明（109) 的場合下，例如先記憶的一方是先傳送，或附加於廣告的 I D編號爲上位者先予傳送。 (請先閲讀背面之注意事項再填寫本頁) 又，上述實施形態係每個視聽者從記憶在廣告配送裝 置1的廣告中選出適合視聽者的廣告並予分配。但對廣告 配送裝置1具有足夠之記憶容量及處理能力的場合下，也 可構成每個視聽者不進行選擇廣告並分配的處理，而是針 對全部的視聽者分配所有的廣告。 又，有關決定廣告優先順位的要素（計算要素），除 了上述實施形態所應用的要素以外，例如一週間的星期和 各地區的天氣等也可作爲計算要素而予應用。 經濟部智慧財產局員工消費合作社印製 針對有關一週間的星期之重要度作爲廣告優先順位的 計算要素而應用的場合做簡單地說明。廣告主從星期天至 星期六之7天中，選擇觀看廣告的星期（1或複數），分 配表示該星期重要度的値。針對星期的重要度係用與上述 實施形態中之有關時間帶的重要度之決定方法同樣的方法 來決定的。廣告主例如以星期天爲〇、星期一爲0、星期 一爲0、星期三爲〇、星期四爲〇、星期五爲3〇、星期 六爲1 0、星期天爲6 0之合計値爲1 〇 〇對各星期分配 表示重要度的値。將此資料附加在廣告資料。針對星期分 配此種値的場合下，用廣告配送裝置1對星期五、星期六 及星期天（特別是星期天）提高該廣告的「有關星期之重 要度」値，提高該廣告優先順位之一的要因。有關從星期 一至星期四，由於該廣告的「有關星期的重要度」爲〇， 該要素不是提高優先順位的要因。 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） ' ' -112- 536676 A7 _ B7 經濟部智慧財產局員工消費合作社印製 五、發明説明（11〇) 其次’針對有關天氣的重要度作爲廣告優先順位之計 算要素而應用的場合做簡單的說明。 廣告主係從例如3種天氣即「晴天」、「陰天」、「 雨天」中選出適用廣告的天氣，分配表示該天氣之重要度 的値。例如估計飮料於晴天的販賣量增加之商品廣告場合 下’廣告主即對「晴天」分配高的値。例如晴天爲8 0、 陰天爲2 0、雨天爲〇之合計値爲1 〇 〇，對各天氣分配 表示重要度的値。將該資料附加在廣告資料，記錄在廣告 配送裝置1。又，在廣告配送裝置1輸入並記錄於每一所 定時間表示各地區天氣的天氣資料。該天氣資料包括識別 地區的地區資料（視聽者層特定用分類資料中的地區資料 C a 1〜C a m )、和識別最新之各地區天氣的地區天氣 資料。 廣告配送裝置1係於傳送廣告之時期減少前，進行考 慮加入有關天氣之重要度的各廣告優先順位之計算。廣告 配送裝置1係先於每個視聽者讀出識別視聽者所住地區的 地區資料。其次廣告配送裝置i從天氣資料中讀出表示視 聽者所住的地區天氣之貪料。例如某視聽者（視聽者X ) 住在地區A，識別地區A的地區資料c a 1與視聽者X有 關並記錄在廣告配送裝置1。此時，廣告配送裝置1即讀 出有關視聽者X的地區資料C a 1，接著讀出與天氣資料 中之地區資料C a 1有關的地區天氣資料。藉此處理對視 聽者X傳送廣告時決定視聽者X所住的地區A之天氣。廣 告配送裝置1係讀出表示針對天氣而分配各廣告的重要度 (請先閲讀背面之注意事 4 項再填. 裝— :寫本頁) 、11 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -113- 536676 A7 B7 五、發明説明（111 ) 之値，根據其値及其他値來進行各廣告之優先順位的計算 〇 (請先閱讀背面之注意事項再填寫本頁) 如此例般，有關分配「晴天」8 0、「陰天」2 0、 「雨天」0表示重要度之値的廣告，天氣決定爲「晴天」 時，該廣告之「有關天氣的重要度」之値爲最高，爲提高 該廣告優先順位之一的要因。天氣判別爲雨天時，該廣告 之「有關天氣的重要度」爲0的關係，該要素沒有提高優 先順位的要因。 又，本發明可將聲音及畫像（影像及文字）兩者的信 號傳送給接收機並使之再生，也可將聲音或畫像之任一者 的信號傳送給接收機並使之再生。 〔發明之效果〕 如以上說明般，本發明特徵在於，針對各接收機（視 聽者）將廣告個別分配至傳送（播送）端，針對分配的廣 告來決定傳送給接收機的優先順位，按該優先順位將廣告 傳送給接收機並使之顯示。 經濟部智慧財產局員工消費合作社印製 因而，本發明係廣告主根據廣告固有特性而令廣告深 具分量，以適合該廣告固有特性的條件將各個廣告傳送給 各個視聽者的接收機並使之再生，提高廣告主所希望的廣 告效果。 如此本發明即比依固定順序傳送廣告的習知之廣告傳 送技術更具顯著提高廣告宣傳效果的技術效果。 又，本發明係於顯示期間短的廣告得到高的優先順位 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -114- 536676 A7 B7 五、發明説明（112) ，優先傳送給接收機，即使顯示期間短還是具有可達成所 定顯示次數的效果。 (請先閱讀背面之注意事項再填寫本頁) 又，本發明乃於所定期間内完成所定總顯示次數（總 傳送次數）的關係，設定傳送給各接收機所需要的各廣告 之目標平均傳送次數，使到達各廣告之目標平均傳送次數 的剩餘傳送次數多的廣告獲得高的優先順位，優先傳送給 接收機。因而連較多的顯示次數即剩下的傳送次數’仍可 於所定顯示期間内達成所定傳送次數，且具有防止在特定 接收機某廣告被過多顯示的效果。 又，本發明係令指定以廣告爲對象的視聽者層之資訊 、和指定接收機之視聽者所屬的視聽者層之資訊的一致度 高的廣告獲得高優先順位，優先傳送給接收機。即假設是 視聽者欲觀看的廣告會優先傳送給接收機並顯示之，以引 發視聽者的注意。因而廣告效果及效率具顯著提高的效果 。更採行視聽者優先觀看到欲觀看的廣告、引起興趣的廣 告很恰當。 經濟部智慧財產局員工消費合作社印製 又，本發明係設定廣告的預定傳送順序，從預定傳送 順序的上位依序分配高優先順位，優先傳送給接收機，且 傳送廣告後設定新的預定傳送順序，再度從預定傳送順序 的上位依序分配高優先順位，優先傳送給接收機。因而以 同一順序反復的將廣告傳送給接收機並顯示的場合，或同 一廣告連續傳送並顯示的場合做一比較，引起視聽者注意 的關係，具有廣告的效果及效率顯著提高的效果。 又，本發明係將各廣告於配合以該廣告爲對象的視聽 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） -115- 536676 A7 __________ B7 五、發明説明（113 ) 者生活之時間帶以及適合以廣告而宣傳的商品性質之時間 帶優先傳送給接收機。因而假設是視聽者欲觀看的廣告， 於視聽者所視聽的時間帶優先傳送給接收機並顯示，引發 視聽者注意的關係，具有廣告的效果及效率顯著提高的效 果。 夂’本發明係表示接收機的視聽者根據對於針對該視 聽者而分配的各廣告屬性之喜好，且視聽者對所示的廣告 屬性之喜好’來決定各廣告的傳.送優先順位，按該優先順 位將廣告傳送給接收機。因而，就視聽者來說，適合該視 聽者的廣告即優先傳送給接收機並顯示之，具有視聽者獲 得所希望的資訊較多的效果。 又’本發明係反映視聽者和分配至該視聽者的廣告之 一致程度’且分配到該廣告的視聽者之接收機相互補足傳 达糸P接收機之廣告傳送次數的不足部分而達成所定的總傳 送次數（總顯示次數），且以不某廣告不會過多傳送給分 配該廣告的各接收機來設定目標傳送次數，到達目標傳送 次數的剩餘傳送次數多的廣告獲得高優先順位，優先傳送 給接收機並顯示之。因而即使剩餘較多的傳送次數，仍可 在所定顯示期間内達成所定的傳送次數，且具有防止某廣 告被過多傳送給特定接收機的效果。又，假設是視聽者欲 觀看的廣告較多的傳送給接收機並予顯示，引起視聽者注 意的關係，即具有廣告的效果及效率顯著提高的效果。又 ，對視聽者來說，適合該視聽者的廣告傳送次數即在接收 機的顯示次數增多，不適合的廣告傳送次數減少，即具有 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公楚） (請先閱讀背面之注意事項再填寫本頁) 裝· 經濟部智慧財產局員工消費合作社印製 -116- 536676 A7 五、發明説明（114 ) 獲得視聽者所希望的資訊較多之效果。 請 先 閲 讀 背 之 注 意 事 再 填 本 頁 又，本發明綜合考慮複數優先順位的決定要素，藉此 進行不偏向特定的決定要素之優先順位，即具有使各廣告 獲得優先順位之妥當性的效果。 又’本發明係在傳送端確認在接收機的廣告顯示狀況 ’對應顯示狀況來進行傳送給各接收機的廣告傳送控制。 即針對所有的接收機進行更精準的高廣告配送控制。因而 例如根據意外事件，以普通的廣告傳送動作無法於所定期 間達成使廣告主受注目的總顯示次數（總傳送次數）之場 合’也能在傳送端控制廣告的配送，藉此在所定期間內達 成所需要的顯示次數（傳送次數）之效果。 經濟部智慧財產局員工消費合作社印製 又，本發明可指定應最優先傳送的廣告，且在分配給 視聽者的廣告中，具有其指定的廣告之場合下，以最優先 將該廣告傳送給該視聽者的接收機之方式來執行控制。因 而例如廣告主指定顯示廣告的日期、時間帶、節目等之場 合下，就能以其指定的或接近其指定的條件將廣告傳送給 接收機，即具有滿足廣告主的效果，且傳送端具有易販賣 廣告圖框的效果。又須將某廣告緊急傳送給接收機並使之 顯示時，也具有其廣告易插入所希望的廣告圖框之效果 更可根據視聽者所視聽的節目指定廣告的最優先顯示 ，與節目有關的廣告可最優先顯示，即具有廣告之效果及 效率提高的效果。 本紙張尺度適用中國國家標準（CNS ) Α4規格（21〇><297公釐） 117- 536676 A7 _______B7 五、發明説明（115 ) 〔產業上之可利用性〕 (請先閲讀背面之注意事項再填寫本頁) 如以上般，本發明之廣告配送方法、廣告配送裝置、 及nB丨思者h電脑貫行與則述廣告配送方法同樣順序的程式 之記錄媒體係適用於從傳送端將廣告傳送給被登錄在傳送 端的各視聽者之接收機的系統而用的。 〔圖面之簡單說明〕 第1圖係以表格形式來表示從傳送端將廣告傳送給接 收機並予顯不時，廣告配送的優先順位即廣告傳送的優先 順位之決定方法及適合各視聽者的廣告之選擇方法的槪念 圖’表示優先順位的決定方法以及廣告的選擇方法所用的 基本資料。 第2圖係以表格形式來表示針對被登錄在傳送端的一 人視聽者之本發明的廣告傳送之優先順位的決定方法之槪 念。 第3圖係表示控制裝備在傳送端的本發明之廣告傳送 的裝置構成。 經濟部智慧財產局員工消費合作社印製 第4圖係表示由本發明之廣告配送裝置配送廣告的接 收端之裝置，即接收機的構成。 第5圖係表示傳送端即廣告配送裝置1的視聽者登錄 步驟之流程圖。 第6圖係表示於傳送端即廣告配送裝置1之分析視聽 者個人資料的步驟之流程圖。 第7圖係表示有關在傳送端即廣告配送裝置1的廣告 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） -118- 536676 A7 ___ B7____ 五、發明説明（116 ) 資料之準備步驟的流程圖。 (請先閲讀背面之注意事項再填寫本頁) 第8圖係表示在傳送端即廣告配送裝置1的個人計算 表之製作步驟的流程圖。 第9圖係表示製作有關在傳送端即廣告配送裝置1的 廣告刪除之命令信號的步驟之流程圖。 第10圖係表示製成有關在傳送端即廣告配送裝置1 的廣告最優先配送之命令信號的步驟之流程圖。 第1 1圖係表示製成有關用於在傳送端即廣告配送裝 置1的控制係數之變更控制變數的値之命令信號的步驟之 流程圖。 第1 2圖係表示針對在傳送端即廣告配送裝置1的各 視聽者而決定廣告配送的優先順位，分別傳送給視聽者的 .接收機並使之顯示的步驟之流程圖，該流程圖續接至第 1 3圖。 第1 3圖係持續第1 2圖的流程圖，針對在傳送端即 廣告配送裝置1的各視聽者而決定廣告配送的優先順位， 分別傳送給視聽者的接收機並使之顯示的步驟。 經濟部智慧財產局員工消費合作社印製 第1 4圖係持續第1 3圖的流程圖，表示針對在傳送 端即廣告配送裝置1的各視聽者而決定廣告配送的優先順 位，分別傳送給視聽者的接收機並使之顯示的步驟。 弟1 5圖係持續第1 4圖的流程圖，表τρ;針對在傳送 端即廣告配送裝置1的各視聽者而決定廣告配送的優先順 位，分別傳送給視聽者的接收機並使之顯示的步驟。 第1 6圖係表示在傳送端即廣告配送裝置1之經歷資 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ^ -119- 536676 A7 B7 五、發明説明（117 ) 料的處理、控制步驟之流程圖。 (請先閲讀背面之注意事項再填寫本頁) 第1 7圖係表示根據在傳送端即廣告配送裝置1的經 歷資料產生統計資料的步驟之流程圖。 第1 8圖係爲對應第7圖之圖，表示有關在以C /做 說明的傳送端之廣告的資料之準備步驟的流程圖。 〔符號之說明〕 1:廣告配送裝置 2:顧客管理部 3:廣告管理部 4:廣告資料保管部 5 :命令部 6 :計算部 7 :經歷部 8 :接收部 經濟部智慧財產局員工消費合作社印製 9 :傳送部 2 0 :接收機 21:控制部 2 2 :記憶部 2 3 :輸入部 2 4 :計時部 2 5 :傳送部 2 6 :接收部 2 7 :輸出部 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） -120-Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, 1T 536676 A7 _____B7 V. Description of the invention (108) In the case of advertising frames set in the programs broadcasted by transmission stations such as the Broadcasting Bureau, whether the viewers are listening or not In the case of this advertisement, the advertisement transmission request signal is transmitted from the transmitting end to the advertisement distribution device 1 without considering whether the table 75 is inserted into the advertisement in the program. In this case, for example, an advertisement transmission request signal is generated and transmitted to the advertisement distribution device before the transmission end decreases before the start time of the advertisement frame. The advertisement transmission request signal includes data indicating the start time of the advertisement frame, time information of the advertisement frame, data indicating the channel number in which the advertisement frame is set, and the like. The advertisement distribution device is information about the personal ID of the viewer and the channel number that the viewer can view and memorize. When an advertisement transmission request signal is received, the channel number is read out by the signal, and the channel number is read out. The personal ID is an advertisement allocated to the receiver corresponding to the read personal ID, and is transmitted at the time when the advertisement frame is inserted from the beginning of the advertisement frame. In this case, as the data reflecting the calculation table of each person, the experience data can be created based on the advertisement transmission operation in the advertisement distribution device. Further, in the present invention, the correspondence between the large classification of the classification data for specifying the audience level and the small classification (genre) of each large classification can be appropriately increased or decreased. In addition, the control limits and rules when advertisers allocate numbers (important) to various types can also be arbitrarily changed. Further, in the present invention, the time zone type of the priority transmission time can be appropriately increased or decreased according to the needs. In addition, the control limits and rules when the advertiser allocates the number 値 (important 値) to each time zone can be arbitrarily changed. In addition, when determining the priority of advertising delivery, the control coefficient of an advertisement is the same as the control coefficient of other advertisements, and the priority is the same. The paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm). -111---- I-* _ installation 丨 丨 (Please read the precautions on the back before filling in this page) Order printed by the Intellectual Property Bureau Employee Consumer Cooperatives of the Ministry of Economic Affairs 536676 A7 _ B7 V. Occasion of Invention (109) Next, for example, the party who memorizes first is transmitted first, or the ID number attached to the advertisement is transmitted first by the higher one. (Please read the precautions on the back before filling out this page.) In the above embodiment, each viewer selects and distributes ads suitable for viewers from the ads memorized in the advertisement distribution device 1. However, in the case where the advertisement distribution device 1 has sufficient memory capacity and processing capacity, it may be configured that each viewer does not perform a process of selecting and distributing advertisements, but distributes all advertisements to all viewers. In addition to the elements (calculation elements) for determining the priority of advertisements, in addition to the elements applied in the above embodiment, for example, the week of the week and the weather of each region can be applied as calculation elements. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs This section briefly explains the importance of the week of the week as a calculation element for advertising priority ranking. From 7 days from Sunday to Saturday, the advertiser chooses the week (1 or more) to watch the advertisement, and assigns the importance of the week. The importance of the week is determined by the same method as the method of determining the importance of the time zone in the above embodiment. For example, the total number of advertisers is 0 on Sunday, 0 on Monday, 0 on Monday, 0 on Wednesday, 0 on Thursday, 30 on Friday, 10 on Saturday, and 60 on Sunday. A total of 100 is for each week. Assignment indicates the importance of 値. Attach this information to your advertising material. In the case of assigning such a card to the week, the advertisement distribution device 1 is used to increase the "importance of the relevant week" of the advertisement for Friday, Saturday, and Sunday (especially Sunday), and to increase one of the reasons for the priority of the advertisement. Regarding Monday through Thursday, since the "importance of the relevant week" of the advertisement is 0, this element is not a factor for increasing the priority. This paper size applies the Chinese National Standard (CNS) A4 specification (210X 297 mm) '' -112- 536676 A7 _ B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (11〇) Secondly 'for the relevant weather A brief description of the importance of the application of the importance of the advertising priority calculation. The advertiser selects the weather suitable for advertisement from three types of weather, that is, "sunny day", "cloudy day", and "rainy day", and assigns a sign indicating the importance of the weather. For example, it is estimated that in the case of product advertisements where the sales volume on sunny days is increasing, the advertisers will assign a higher price to "sunny days". For example, the sum of sunny days is 80, cloudy days are 20, and rainy days are 〇, which is 100, which indicates the importance of each weather distribution. This data is added to the advertisement data and recorded in the advertisement delivery device 1. Furthermore, weather data indicating the weather of each area at each predetermined time is input and recorded in the advertisement distribution device 1. The weather data includes area data identifying the area (area data C a 1 to C a m in the classification data specific to the audience layer), and area weather data identifying the latest weather in each area. The advertisement distribution device 1 calculates the priority of each advertisement taking into account the importance of the weather before the period for transmitting advertisements decreases. The advertisement distribution device 1 reads out, before each viewer, area data identifying the area in which the viewer lives. Next, the advertisement distribution device i reads weather information indicating weather in the area where the viewer lives from the weather data. For example, a viewer (viewer X) lives in the area A, and the area data c a 1 identifying the area A is related to the viewer X and is recorded in the advertisement distribution device 1. At this time, the advertisement distribution device 1 reads the regional data C a 1 about the viewer X, and then reads the regional weather data related to the regional data C a 1 among the weather data. In this way, the weather of the area A where the viewer X decides to live when the advertisement is transmitted to the viewer X is handled. The advertising distribution device 1 reads out the importance of distributing each advertisement according to the weather (please read the 4 notes on the back before filling. Install —: write this page), 11 This paper size applies Chinese National Standard (CNS) A4 Specifications (210X297mm) -113- 536676 A7 B7 V. The description of the invention (111), the calculation of the priority order of each advertisement according to its specifications and others (please read the precautions on the back before filling this page) ) As an example, an advertisement that assigns "sunny days" 80, "cloudy days" 20, and "rainy days" 0 indicates the importance of the degree of importance. When the weather is determined to be "sunny days," the advertisement "the importance of the weather" One of the most important factors is to increase the priority of this ad. When the weather is judged to be a rainy day, the "important weather-related importance" of the advertisement has a relationship of 0, and this element has no reason to improve the priority. In addition, the present invention can transmit signals of both audio and image (video and text) to the receiver and reproduce them, and can also transmit signals of either audio or image to the receiver and reproduce them. [Effects of the Invention] As described above, the present invention is characterized in that, for each receiver (viewer), advertisements are individually assigned to the transmitting (broadcasting) end, and the priority order for transmitting to the receiver is determined for the assigned advertisements. Advertisements are delivered to the receiver in priority order and displayed. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Therefore, the present invention is based on the inherent characteristics of the advertisement, so that the advertiser makes the advertisements have a heavy weight. Regeneration, improve the advertising effect that advertisers want. In this way, the present invention has a technical effect of significantly improving the effect of advertisement promotion than the conventional advertisement transmission technology that transmits advertisements in a fixed order. In addition, the present invention obtains a high priority for advertisements with a short display period. The paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) -114- 536676 A7 B7 5. The invention description (112) is sent to The receiver has the effect of achieving a predetermined number of displays even if the display period is short. (Please read the precautions on the back before filling this page.) In addition, the present invention completes the relationship of the predetermined total display times (total transmission times) within a predetermined period, and sets the target average transmission of each advertisement required to be transmitted to each receiver. The number of times enables the advertisements with a large number of remaining transmission times that reach the target average transmission number of each advertisement to obtain a high priority, and is transmitted to the receiver with priority. Therefore, even a larger number of display times, that is, the remaining number of transmissions' can still achieve the predetermined number of transmissions within a predetermined display period, and has the effect of preventing an advertisement from being displayed excessively in a specific receiver. In addition, the present invention enables advertisements with a high degree of consistency between the information of the viewer-level specified by the advertisement and the information of the viewer-level specified by the viewer of the specified receiver to receive a high priority and be transmitted to the receiver first. That is, it is assumed that the advertisement that the viewer wants to watch is preferentially transmitted to the receiver and displayed to attract the attention of the viewer. Therefore, the advertising effect and efficiency have a significantly improved effect. It is more appropriate for viewers to give priority to the advertisements they want to watch, and the advertisements that interest them are appropriate. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The present invention sets a predetermined transmission order of advertisements, assigns a high priority order from the upper position of the predetermined transmission order, and transmits the priority to the receiver, and sets a new predetermined transmission after transmitting the advertisement. Sequentially, the high-priority order is assigned from the upper order of the predetermined transmission order in order, and transmitted to the receiver first. Therefore, when the advertisement is repeatedly transmitted to the receiver and displayed in the same order, or when the same advertisement is continuously transmitted and displayed for comparison, the relationship that attracts viewers' attention has the effect of significantly improving the effect of advertising. In addition, the present invention applies the Chinese National Standard (CNS) A4 specification (210X297 mm) to the advertisements for the audio-visual paper size targeted for the advertisement. -115- 536676 A7 __________ B7 V. Description of the invention (113) The time zone and the time zone of the nature of the goods suitable for advertising are preferentially transmitted to the receiver. Therefore, it is assumed that the advertisement that the viewer wants to watch is transmitted to the receiver in priority and displayed in the time zone viewed by the viewer, causing the viewer to pay attention to the relationship, which has the effect of significantly improving the effectiveness of the advertisement.夂 'The present invention indicates that the viewer of the receiver determines the transmission of each advertisement according to the preferences of the advertisement attributes assigned to the viewer, and the viewers' preferences for the shown advertisement attributes.' This priority order sends the advertisement to the receiver. Therefore, for the viewer, an advertisement suitable for the viewer is preferentially transmitted to the receiver and displayed, which has the effect that the viewer obtains more desired information. Also, "the present invention reflects the degree of agreement between the viewer and the advertisement assigned to the viewer" and the receiver of the viewer assigned to the advertisement is complementary to convey the shortfall in the number of advertisement transmission times of the P receiver to achieve a predetermined The total number of transmissions (total display times), and the target transmission number is set so that an advertisement will not be excessively transmitted to each receiver assigned to the advertisement. The advertisement with the remaining transmission times that has reached the target transmission number will receive a high priority and be transmitted first. To the receiver and display it. Therefore, even if a large number of transmissions remain, the predetermined number of transmissions can be achieved within a predetermined display period, and the effect of preventing an advertisement from being excessively transmitted to a specific receiver is achieved. In addition, it is assumed that a large number of advertisements that the viewer wants to watch are transmitted to the receiver and displayed, and the relationship that attracts the viewer ’s attention is to have the effect of advertisement and the effect of significantly improving the efficiency. In addition, for viewers, the number of advertisement transmissions suitable for the viewer is increased at the receiver, and the number of unsuitable advertisement transmissions is reduced, that is, the paper size is applicable to the Chinese National Standard (CNS) A4 specification (210X 297 public). Chu) (Please read the precautions on the back before filling out this page) Equipment · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -116- 536676 A7 V. Description of the invention (114) The effect of obtaining more information desired by the audience . Please read the cautionary note before filling in this page. The present invention comprehensively considers the decision elements of plural priority order, so as to carry out the priority order without biasing to specific decision elements, that is, it has the effect of making each advertisement obtain the priority order. . Further, the present invention "confirms the display status of advertisements on the receiver at the transmitting end" and performs advertisement transmission control to each receiver in accordance with the display status. That is, more accurate high advertisement distribution control is performed for all receivers. Therefore, for example, based on an unexpected event, when the general advertisement transmission action cannot be achieved within a predetermined period, the total number of display times (total transmission times) that attracts the attention of the advertiser can also be controlled at the transmitting end, thereby achieving within the predetermined period. The effect of the required display times (transmission times). Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The present invention can specify the advertisement that should be given the highest priority, and in the case where the advertisement assigned to the viewer has its designated advertisement, the advertisement will be given the highest priority to The viewer's receiver performs the control. Therefore, for example, when the advertiser specifies the date, time zone, program, etc. for displaying the advertisement, the advertisement can be transmitted to the receiver under conditions specified by or close to the conditions specified by the advertiser. The effect of easy-selling advertising frames. When an advertisement must be urgently transmitted to the receiver and displayed, it also has the effect that the advertisement can be easily inserted into the desired advertisement frame. The highest priority display of the advertisement can be specified according to the program viewed by the viewer. Advertisements can be displayed with the highest priority, that is, the effect of advertisements and the improvement of efficiency. This paper size applies Chinese National Standard (CNS) A4 specification (21〇 > < 297mm) 117- 536676 A7 _______B7 V. Description of invention (115) [Industrial availability] (Please read the note on the back first Please fill in this page again for details.) As mentioned above, the recording medium of the present invention's advertising distribution method, advertising distribution device, and nB 丨 think computer program that executes the same sequence as the advertising distribution method described above is suitable for transmission from the transmitting end. It is used for transmitting advertisements to the system of receivers of viewers registered on the transmitting end. [Brief description of the drawing] Figure 1 shows in a table format the advertisement transmitted from the transmitting end to the receiver and displayed from time to time. The priority order of advertisement distribution, that is, the determination method of the priority order of advertisement transmission, is suitable for each viewer. The concept map of the selection method of advertisements shows the basic information used in the priority determination method and the advertisement selection method. Fig. 2 is a table showing the concept of a method for determining the priority of advertisement transmission of the present invention for a viewer who is registered on the transmission side in a table format. Fig. 3 is a diagram showing the configuration of an apparatus for controlling advertisement transmission of the present invention which is provided on the transmission side. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Figure 4 shows the structure of a receiver, that is, a device for receiving advertisements distributed by the advertisement distribution device of the present invention. Fig. 5 is a flowchart showing a viewer registration procedure of the advertisement distribution device 1 which is a transmitting end. Fig. 6 is a flowchart showing the steps of analyzing the personal information of the viewer at the transmitting end, that is, the advertisement distribution device 1. Figure 7 shows that the paper size of the advertisement on the delivery side is the advertisement distribution device 1. The paper size of the paper applies the Chinese National Standard (CNS) A4 specification (210X 297 mm) -118- 536676 A7 ___ B7____ V. Description of the invention (116) A flowchart of the preparation steps. (Please read the precautions on the back before filling out this page.) Figure 8 is a flow chart showing the procedure for creating the personal calculation form on the delivery side, that is, the advertisement distribution device 1. Fig. 9 is a flowchart showing a procedure of generating a command signal for advertisement deletion on the transmitting side, that is, the advertisement distribution apparatus 1. FIG. 10 is a flowchart showing a procedure for generating a command signal regarding the highest priority distribution of advertisements on the transmitting end, that is, the advertisement distribution device 1. Fig. 11 is a flowchart showing a procedure for generating a command signal for changing the control variable of the control coefficient at the transmitting end, i.e., the advertising distribution device 1. FIG. 12 is a flowchart showing the steps of determining the priority of advertisement distribution for each viewer at the transmitting end, that is, the advertisement distribution device 1, and transmitting them to the viewer. The receiver displays the steps, and the flowchart continues Continue to Figure 1 3. FIG. 13 is a flow chart that continues from FIG. 12 and determines the priority order of advertisement distribution for each viewer at the transmitting end, that is, the advertisement distribution device 1, and transmits the display order to the viewer's receiver. Figure 14 printed by the Employee Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs is a flow chart continued from Figure 13 showing the priority of advertising distribution for each viewer of the advertising distribution device 1 on the transmitting end, and transmitted to the audiovisual The receiver's receiver and make it show the steps. Figure 15 is a flow chart continuing from Figure 14 and table τρ; the priority order of advertisement distribution is determined for each viewer at the transmitting end, that is, the advertising distribution device 1, and is transmitted to the viewers of the viewers and displayed A step of. Figure 16 shows that the capital paper size of the advertising distribution device 1 at the transmitting end is subject to the Chinese National Standard (CNS) A4 specification (210X297 mm) ^ -119- 536676 A7 B7 V. Description of the invention (117) Flow chart of control steps. (Please read the notes on the back before filling this page.) Figure 17 is a flowchart showing the steps of generating statistical data based on the historical data of the advertising distribution device 1 on the transmitting end. Fig. 18 is a flowchart corresponding to Fig. 7 and shows a flowchart of a procedure for preparing advertisement data on the transmitting side described by C /. [Explanation of Symbols] 1: Advertising distribution device 2: Customer management department 3: Advertising management department 4: Advertising data storage department 5: Command department 6: Calculation department 7: Experience department 8: Receiving department Intellectual property bureau of the Ministry of Economic Affairs Employee Consumption Cooperative Printing 9: Transmission section 2 0: Receiver 21: Control section 2 2: Memory section 2 3: Input section 2 4: Timing section 2 5: Transmission section 2 6: Reception section 2 7: Output section This paper is applicable to China National Standard (CNS) A4 Specification (210X 297mm) -120-
Claims (1)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW90121318A TW536676B (en) | 2001-08-29 | 2001-08-29 | Method and device for controlling advertisement distribution |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW90121318A TW536676B (en) | 2001-08-29 | 2001-08-29 | Method and device for controlling advertisement distribution |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| TW536676B true TW536676B (en) | 2003-06-11 |
Family
ID=29268256
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| TW90121318A TW536676B (en) | 2001-08-29 | 2001-08-29 | Method and device for controlling advertisement distribution |
Country Status (1)
| Country | Link |
|---|---|
| TW (1) | TW536676B (en) |
-
2001
- 2001-08-29 TW TW90121318A patent/TW536676B/en not_active IP Right Cessation
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| AU2000233297B2 (en) | Method and device for controlling reproduction of advertisement | |
| AU2000246135B2 (en) | Method and apparatus for controlling transmission of advertisement | |
| US20090144801A1 (en) | Methods and systems for searching for secure file transmission | |
| US20070073583A1 (en) | Systems and Methods For Media Planning, Ad Production, and Ad Placement | |
| US20070061838A1 (en) | Methods and systems for displaying audience targeted information | |
| US20080052150A1 (en) | Systems and Methods For Media Planning, Ad Production, and Ad Placement For Radio | |
| US20100100435A1 (en) | Methods, Systems, and Products for Classifying Subscribers | |
| CN102763426A (en) | Adaptive placement of auxiliary media in recommender systems | |
| JP4123805B2 (en) | Server and advertisement distribution method | |
| JPWO2002091262A1 (en) | Ad delivery management system and method | |
| US20020129361A1 (en) | Information service system, information supply terminal used in this system, information service method, and program for information supply terminal | |
| JP2006339780A (en) | Individual program distribution system | |
| US20070226763A1 (en) | System And Method Of Provising User Specified Information And Advertising | |
| JP2004199217A (en) | Information providing system, distribution apparatus, receiving apparatus, information providing method, and program | |
| KR100657039B1 (en) | Method and apparatus for controlling transmission of advertisement | |
| TW536676B (en) | Method and device for controlling advertisement distribution | |
| JP7041772B1 (en) | Advertising content selection device and advertising content selection method | |
| JP2002297077A (en) | Method and device for controlling transmission of advertisement | |
| JP5414260B2 (en) | Advertisement server, advertisement data distribution method, control information creation device, control information creation method, program, and advertisement system | |
| WO2002091262A1 (en) | System and method for managing distribution of advertisement | |
| JP4795705B2 (en) | Data broadcasting content utilization results management system | |
| KR20130116088A (en) | Information providing system with user-specific valuation | |
| MX2008002618A (en) | Systems and methods for media planning, ad production, ad placement and content customization |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| GD4A | Issue of patent certificate for granted invention patent | ||
| MK4A | Expiration of patent term of an invention patent |