JP2002297077A - Method and device for controlling transmission of advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a device which transmit advertisement data to the receiver of each viewer who is registered on the transmission side. SOLUTION: The transmission side receives data characterizing viewer classes of viewers from individual registered viewers by a part 3 and receives data characterizing a viewer class, as the object of advertisement data to relate it to advertisement data by the part 3, assigns advertisement data to be transmitted to receivers (20) of individual registered viewers by a part 6, and determines priority of transmission for each assigned advertisement data to receivers, on the basis of data characterizing the viewer class of viewers and data characterizing the viewer class as the object of the advertisement data and transmits the advertisement data to receivers of individual viewers, in accordance with this priority.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to a method for controlling the transmission of an advertisement stored in a sender to a receiver from the sender.
The present invention relates to an apparatus and a recording medium storing a program for causing a computer to execute a procedure similar to the above-described method.

[0002]

2. Description of the Related Art Conventionally, there are broadcasts which cannot be viewed unless a viewer registers in advance with a broadcast transmitting side and becomes a subscriber. A broadcast signal of such a broadcast is transmitted via a CS, a BS, a terrestrial wave, a cable, or the like, by wire or wirelessly, to a receiver of a viewer registered as a subscriber. In this type of broadcasting, similarly to broadcasting such as general television broadcasting,
Advertisements are inserted during and between broadcast programs. The sender stores the advertisement data of the advertisement requested by the advertiser (data representing the image, sound, text, etc. of the advertisement), and stores the advertisement in a condition defined between the advertiser and the sender, for example, ,
The broadcast is performed according to conditions such as a broadcast start date, a broadcast end date, and a broadcast date and time (day of the week, time). That is, in the conventional broadcasting as described above, the same advertisement is broadcast to all the subscribers at a predetermined same timing.

In the Internet environment, advertisements are
It is associated with, ie, linked to, the accessed site and the displayed content (search screen, home page, etc.). For example, when a viewer registered as a subscriber to a provider accesses a site using a terminal device such as a computer or a mobile phone connectable to the Internet, an advertisement associated with the site is displayed on the terminal device. It is displayed on the display. Another example in the Internet environment is a technique in which a subscriber accesses a site of a search engine and an advertisement is displayed when the search engine is used. In this case, each piece of information that can be searched by the search engine is associated with an advertisement related to each piece of information, and the subscriber uses the search engine to search for certain information. When the information is searched, Show ads related to information. For example, when a search engine is used to search for car information, a car-related advertisement is displayed in addition to the car information desired by the subscriber.
In the conventional advertisement display technology performed through the Internet as described above, a predetermined advertisement linked to the site or the content is displayed to all the subscribers who have accessed the site and the subscribers who have viewed the content. Some things do.

[0004] In the above-described broadcasting performed to viewers registered as subscribers and screen and audio information output performed using the Internet, all viewers (subscribers) are output. The same ads are served and played at the same time, and the compatibility between the viewer and the ads, for example,
Whether your ads fit your audience ’s preferences and needs,
No consideration is given to whether or not the viewer belongs to the audience segment that the advertiser places importance on. Therefore, there is a disadvantage that the effectiveness and efficiency of the advertisement are reduced.

[0005] Therefore, it is desired to select an advertisement having a high degree of coincidence between the audience segment targeted by the advertisement and the audience segment to which the viewer belongs, and display the selected advertisement on each receiver. Therefore, on the transmission side (broadcasting side, content supply side, etc.), information for specifying the audience layer targeted by the advertisement of each advertisement stored in the transmission side, and viewing of each viewer to which the viewer belongs Information that identifies the demographics, and for each viewer,
An advertisement is selected based on the degree of coincidence between the audience segment to which the viewer belongs and the audience segment targeted by the advertisement, and data indicating which advertisement is selected and assigned to which audience. Is stored, and when it is time to display the advertisement on the receiver, the advertisements to be displayed among the advertisements assigned to the respective viewers are transmitted to the receivers of the respective viewers. It is desired to display it.

In the conventional advertisement display technology, advertisements are read out and displayed at a predetermined timing in a predetermined order. That is, advertisements are always displayed in the same order. However, even in the advertisement selected and assigned to each receiver, the degree of coincidence between the audience to which the viewer belongs and the audience targeted by the advertisement differs for each advertisement. That is, some of the selected advertisements may include advertisements that are optimal for the viewer of the receiver, moderately suitable advertisements, and advertisements that are not so suitable. Therefore, in consideration of the effect and efficiency of the advertisement, it is desired to preferentially read an advertisement having a high degree of matching with the viewer of each receiver, transmit the advertisement to each receiver, and display the advertisement.

[0007] The transmitting side is a side that transmits an advertisement to a receiver, and this transmitting side is provided as a subscriber by a wired or wireless transmission method such as CS, BS, terrestrial, or cable. A broadcast station (broadcasting company) that transmits a broadcast signal to a registered viewer through a predetermined channel or a user registered as a subscriber through a communication network such as the Internet. It includes a provider that supplies information such as images, sounds, and characters to registered viewers (subscribers), such as a provider that supplies the information and a telephone company that provides a telephone that can use the Internet. A receiver is, for example, a television device having a function of receiving a signal transmitted from a transmission side to a subscriber, a computer or a mobile phone that can be connected to a communication network such as the Internet,
The device is capable of receiving and reproducing signals representing information such as images, sounds, and characters.

[0008] Further, the contract for the display of the advertisement concluded between the advertiser and the sender includes the conditions for the display period of the advertisement, the number of times of display, the display time zone, and the like. It is desirable to dynamically control the transmission of advertisements for display on a machine.

For an advertisement having a specified short display period or an advertisement having a short remaining display period, the frequency at which the advertisement is transmitted to the receiver and displayed in order to achieve a predetermined number of display times within the period. Need to be raised. That is, it is necessary to preferentially transmit, to the receivers, advertisements having a short remaining display period among the advertisements assigned to the respective receivers on the transmission side.

[0010] Further, the number of display times (total number of display times) received,
That is, for an advertisement having a large total number of advertisement transmissions (corresponding to the total number of orders received) from the transmission side to the receiver and an advertisement having a large number of remaining transmissions up to the total transmission number, the number of transmissions is set within a predetermined period. In order to achieve the above, it is necessary to increase the frequency of transmitting the advertisement to the receiver. That is, it is necessary to preferentially transmit, to the receivers, the advertisement having the remaining remaining number of times of transmission among the advertisements assigned to the respective receivers on the transmitting side.

In a configuration in which an advertisement is individually selected and assigned to each viewer, in order to achieve the total number of transmissions (total display times) for which an advertisement has been ordered, each of the receivers to which the advertisement has been assigned is required. Minimum required average number of ad impressions (minimum average impressions, ie, the minimum number of impressions required for each of all receivers to which the ad is assigned to achieve the total number of ad impressions ordered) Number), ie, the minimum number of transmissions (minimum number of transmissions) required for each of all receivers to which the advertisement is assigned to achieve the total number of transmissions,
It can be calculated by dividing by the number of all receivers to which the advertisement has been assigned. That is, in order to achieve a predetermined total number of transmissions within a predetermined period (ie, to complete the total number of display orders received), the remaining remaining number of transmissions up to the minimum number of transmissions to each receiver is large. You need to send your ads more often. However, if the number of transmissions of the advertisement to at least one of the viewers to which an advertisement is assigned, that is, one receiver does not reach the minimum number of transmissions (that is, the number of transmissions at that receiver). Impressions do not reach the minimum average number of impressions), then the ad is sent to all other receivers,
The total number of transmissions cannot be achieved. In order to compensate for the shortage in the number of transmissions, it is necessary to transmit and display many advertisements to other receivers. Also, it is necessary to avoid an excessive number of transmissions to a particular receiver. For each advertisement, each receiver to which the advertisement is assigned has enough time to compensate for the shortage in the number of times the advertisement is displayed, that is, the shortage in the number of times the advertisement is transmitted to the receiver, and Based on the minimum number of transmissions, and determine the maximum number of transmissions for each receiver that does not cause the advertisement to be sent excessively to the device. The number of times of transmission, that is, the average number of transmissions, is used instead of the above-mentioned minimum number of transmissions, and it is necessary to preferentially transmit an advertisement having a large number of remaining transmissions up to the average number of transmissions to the receiver. Therefore, in order to complete the predetermined total number of transmissions within the predetermined period, the transmission frequency of the advertisement having the remaining number of transmissions up to the average number of transmissions among the advertisements allocated to each receiver (viewer) Need to be raised. Note that the average number of transmissions is a term viewed from the transmitting side, and the average number of display times is a term viewed from the receiver side, and the values represented by the average number of transmissions and the average number of display times are the same. .

[0012] In the conventional method of reading and transmitting an advertisement at a predetermined timing in a predetermined order, the advertisement is always transmitted to the receiver in the same order. Further, when a method of calculating the priority of transmission of each advertisement every time one advertisement is transmitted and transmitting the advertisements in order from the advertisement having the highest priority is adopted, the same advertisement is continuously transmitted to the receiver. May be sent to However, if the advertisements are always transmitted in the same order or the same advertisements are continuously transmitted to the receiver and displayed, the attention of the viewer is lost. That is,
In consideration of the effect and efficiency of the advertisement, it is not preferable to always transmit the advertisement to the receiver in the same order or to continuously transmit and display the same advertisement. Therefore, it is desired to schedule a new transmission order after transmitting and displaying the advertisement to the receiver in a certain order, and to transmit the advertisement in accordance with the planned transmission order. That is, for the advertisement assigned to each receiver, a new transmission order after transmitting the advertisement to the receiver in a certain order, that is, a display order at the receiver is scheduled, and according to the scheduled transmission order. It is desired to transmit the advertisement to the receiver for display.

The value of the average number of transmissions is the same for each viewer (each receiver). That is, the degree of coincidence between the information for specifying the audience segment targeted by the advertisement and the information for identifying the audience segment to which the viewer of the receiver belongs is not reflected at all. When the efficiency of an advertisement is considered, it is not desirable to assign the same number of display times, that is, the same number of transmissions, to both a viewer with a low degree of matching with the advertisement and a viewer with a high degree of matching. Therefore, the degree of coincidence between the advertisement and the viewer is reflected, and the receivers to which the advertisement is assigned mutually compensate for the shortage of the number of times of transmission of the advertisement to the receiver. The number of times of transmission is set so that the number of transmissions is not transmitted to the receiver. Instead of using the number of times, it is necessary for the transmitting side to preferentially read out the advertisement having the maximum number of times of transmission and transmit it to the receiver for display.

Further, the advertisement assigned to each receiver is transmitted to the receiver as much as possible in accordance with the life time of the audience targeted by the advertisement, and is displayed. It is desired that the information be transmitted to the receiver during the time zone and displayed.

[0015] Further, an advertisement has attributes (ie, a field to which a product to be promoted in the advertisement belongs) such as a car, a medicine, and a food, and the viewer also has a preference for the attribute. It is desired that a viewer performs a voting action for a favorite attribute so that an advertisement of an attribute desired by the viewer is preferentially transmitted to the viewer's receiver and displayed. .

In addition, when determining an advertisement to be transmitted to the receiver and displayed, if a determination is made based on only one determinant, an advertisement that does not have the highest priority in the comprehensive determination may be selected. Therefore, based on multiple determinants,
It is desired to comprehensively determine an advertisement to be preferentially transmitted to a receiver and displayed.

Also, based on feedback from the receiver, data stored on the transmission side, external commands, and the like, the setting conditions regarding the selection of the advertisement to be transmitted to each viewer (each receiver) are changed as needed. To control the sending of ads.

[0018] Further, a mechanism for transmitting and displaying a specific advertisement preferentially in response to an advertiser's request is desired.

[0019]

SUMMARY OF THE INVENTION Accordingly, the present invention is directed to a transmission side, in which a viewer segment targeted by each advertisement stored in the transmission side and a viewing / listening of each viewer registered as a subscriber in the transmission side. Ads are individually selected and assigned to each viewer (viewer's receiver) based on the degree of matching with the audience, and the assigned advertisement is sent to the viewer's receiver and displayed. An object of the present invention is to provide an advertisement distribution method and apparatus for performing control, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method.

According to the present invention, on the transmitting side, the priority of transmission to the receiver is determined for each advertisement individually assigned to each receiver (viewer), and the advertisement is received according to the priority. It is an object of the present invention to provide an advertisement distribution method and apparatus for controlling transmission and display to a computer, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method.

According to the present invention, on the transmitting side, for each advertisement individually assigned to each receiver, the priority of transmission to the receiver is determined based on the degree of coincidence, and the advertisement is determined according to the priority. It is an object of the present invention to provide an advertisement distribution method and apparatus for controlling transmission to a receiver for display, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method.

According to the present invention, on the transmitting side, the priority of transmission of an advertisement to a receiver is determined based on the display period of each advertisement individually assigned to each receiver, and the advertisement is determined according to the priority. It is an object of the present invention to provide an advertisement distribution method and apparatus for performing control so as to transmit the information to a receiver and display the same, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method.

According to the present invention, on the transmitting side, the average number of transmissions of each advertisement individually assigned to each receiver to the receiver (the number of remaining transmissions up to the average number of transmissions), that is, the average An advertisement that determines the priority of transmission of an advertisement to a receiver based on the number of impressions (remaining number of impressions up to the average number of impressions), and controls the advertisement to be transmitted to the receiver and displayed according to the priority. It is an object of the present invention to provide a distribution method, an apparatus, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method.

According to the present invention, the transmitting side assigns a scheduled transmission order to each advertisement individually assigned to each receiver, that is, a scheduled display order at the receiver receiving the advertisement, and according to the order. Send the ad to the receiver for display, assign a new scheduled transmission order after the ad is sent,
It is an object of the present invention to provide an advertisement distribution method and apparatus for performing control so that an advertisement is transmitted to a receiver and displayed according to the order, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method. .

According to the present invention, on the transmitting side, for each advertisement individually assigned to each receiver, the audience layer targeted by each advertisement and the audience layer of the viewer of the receiver are determined. Determines the required number of times each ad is sent to the receiver (maximum number of transmissions) that reflects the degree of matching of the, and based on that maximum number of transmissions (the number of remaining transmissions up to the maximum number of transmissions) Advertisement distribution method and apparatus for determining the priority order of the advertisements and transmitting the advertisements to the receiver in accordance with the priority order and displaying the advertisements, and a recording medium storing a program for causing a computer to execute the same procedure as the above method The purpose is to provide.

According to the present invention, on the transmitting side, each of the advertisements individually assigned to each of the receivers is preferentially received in accordance with the life time of a viewer belonging to the audience group targeted by the advertisement. It is an object of the present invention to provide an advertisement distribution method and apparatus for performing control so as to be transmitted to and displayed on a device, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method.

According to the present invention, on the transmitting side, information indicating the preference of the viewer with respect to the attribute of each advertisement displayed on the receiver can be received from the receiver side, and the advertisement indicated by the viewer can be received. Based on the preferences for the attributes, determine the priority of transmitting each advertisement assigned to the viewer's receiver to the receiver, and transmitting the advertisement to the viewer's receiver according to the priority. It is an object of the present invention to provide an advertisement distribution method and apparatus for performing control so as to be displayed, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method.

According to the present invention, on the transmitting side, for each advertisement individually assigned to each receiver, a plurality of factors for determining the priority are comprehensively determined, and the priority is assigned to each advertisement. An advertisement distribution method and apparatus for controlling an advertisement to be transmitted to a receiver and displayed according to the priority order, and a recording medium storing a program for causing a computer to execute a procedure similar to the above method. Aim.

[0029] Further, the present invention provides an advertisement delivery system in which a transmitting side collects a history of the results of displaying advertisements at each receiver and controls transmission of the advertisements to the receivers based on the totaled results. It is an object of the present invention to provide a method, an apparatus, and a recording medium that stores a program that causes a computer to execute a procedure similar to the method.

Further, the present invention enables the transmitting side to specify an advertisement to be transmitted to the receiver with the highest priority,
For a receiver to which the designated advertisement is assigned, an advertisement distribution method and apparatus for controlling the transmission and display of the advertisement with the highest priority, and the computer executes the same procedure as the above method. It is an object of the present invention to provide a recording medium storing a program to be caused to be stored.

[0031]

An advertisement distribution method according to the present invention is an advertisement distribution method for transmitting advertisement data from a transmission side to a receiver of each viewer registered on the transmission side. 1) obtaining data characterizing the viewer from each registered viewer; (2) associating data characterizing the viewer targeted by the advertisement data with the advertisement data; and (3) viewing each registered viewer. For each viewer, the advertisement data to be transmitted to the viewer's receiver is selected from the advertisement data based on the degree of coincidence between the data characterizing the viewer and the data characterizing the viewer targeted by the advertisement. And (4) transmitting, for each registered viewer, the advertisement data allocated to the viewer from a transmitting side to a receiver of the viewer.

[0032] In the advertisement distribution method of the present invention, in the above-mentioned advertisement distribution method, for each of the registered viewers on the transmitting side, each of the advertisement data allocated to the viewers is transmitted to the viewer. Performing weighting on the priority of transmission to the receiver; determining the priority of transmission of each advertisement data based on the weighting; and the advertisement data to be transmitted to the receiver of the viewer. Selecting from the assigned advertisement data based on the priority, and the step (4) is performed based on the priority from the advertisement data assigned to the viewer. The selected advertisement data is transmitted to the viewer's receiver based on the priority.

The advertisement distribution method according to the present invention is the advertisement distribution method described above, wherein (1) a step of adding data indicating a viewing period of the advertisement data to the advertisement data, and (2) an advertisement based on the viewing period. Determining a remaining viewing period of the data; (3) determining a value of a coefficient representing a heavier weight as the remaining viewing period is shorter; and (4) determining each of the assigned ones based on the value of the coefficient. Determining the priority of transmission of the advertisement data to the receiver.

According to the advertisement distribution method of the present invention, in the above-mentioned advertisement distribution method, (1) each of the advertisements is classified based on the audience data specifying classification data including a plurality of items each including a plurality of classifications for specifying the audience. For each of the categories, a category that specifies the audience group targeted by the advertisement is selected, and a coefficient value representing a larger weight is assigned as the importance of each selected category increases, and the first data indicating the selected category And adding data indicating the value of the coefficient assigned to each of the selected categories to the advertisement data. (2) From the audience group identification category data, the audience to which the viewer of the receiver belongs Selecting a class that specifies the layer and storing second data indicating the selected class; and (3) a first indicating the selected class.
Based on the data indicating the value of the assigned coefficient of the classification that matches the second data indicating the selected classification among the data of the target audience, and the audience to which the audience of the receiver and the viewer of the receiver belong. Determining a value of a coefficient representing the degree of matching with the layer; and (4) determining a priority of transmission of the assigned advertisement data to the receiver based on the value of the coefficient representing the degree of matching. Performing the steps.

The advertisement distribution method of the present invention is the advertisement distribution method described above, wherein (1a) adding data indicating the number of transmissions of transmitting the advertisement data to the receiver to the advertisement data; Determining the number of remaining transmissions of the advertisement data based on the above, (3a) determining the value of a coefficient representing a heavier weight as the number of remaining transmissions increases, and (4a) determining the value of the coefficient based on the value of the coefficient. Prioritizing the transmission of each assigned advertisement data to the receiver.

According to the advertisement distribution method of the present invention, in the above-mentioned advertisement distribution method, the number of transmissions in the step (1a) is an upper limit at which the advertisement data may be transmitted to a receiver of a viewer to which the advertisement is assigned. , Which is the average number of transmissions evenly allocated to all viewers to which the advertisement is allocated.

According to the advertisement distribution method of the present invention, in the above-mentioned advertisement distribution method, the number of transmissions in the step (1a) is determined by the audience group to which the advertisement is directed and the audience to which the viewer to which the advertisement is assigned belongs. The number of transmissions is determined for each viewer in accordance with the degree of matching with the layer, and defines an upper limit for transmitting the advertisement to the receiver of the viewer to which the advertisement is assigned.

The advertisement distribution method according to the present invention, in the above advertisement distribution method, (1) detecting, from the advertisement data assigned to the viewer, the advertisement data transmitted to the receiver of the viewer; 2) determining a coefficient representing a weight for each of the assigned advertisement data such that the detected advertisement data has a lower scheduled transmission order than other advertisement data waiting to be transmitted to the receiver; (3) determining the priority of transmission of the assigned advertisement data to the receiver based on the value of the coefficient.

The advertisement distribution method according to the present invention is the advertisement distribution method described above, wherein (1b) priority transmission time data including a plurality of time zone data in order to specify a time at which an advertisement should be preferentially transmitted to a receiver. From, select the time zone data to identify the time zone in which you want to preferentially send the advertisement to the receiver,
The value of the coefficient representing a greater weight as the importance of the time zone is larger is assigned to the selected time zone data, and the selected time zone data and the data indicating the value of the coefficient assigned to the time zone data are advertised. Attaching to the data;
(2b) determining which time zone the current time belongs to, and (3b) reading a value of a coefficient assigned to time zone data corresponding to the time zone determined in step (2b). , (4b) determining the priority of transmission of each assigned advertisement data to the receiver based on the value of the coefficient.

The advertisement distribution method according to the present invention is the advertisement distribution method described above, wherein (1) selecting, for each advertisement, advertisement attribute data indicating a field to which an object to be promoted in the advertisement belongs; (2) assigning, to the advertisement attribute data, a value of a coefficient indicating the importance of the field indicated by the advertisement attribute data, and (3) assigning the advertisement attribute data to the advertisement attribute data. The method comprises the steps of: increasing or decreasing the value of the coefficient from the viewer side; and (4) determining the priority of transmission of each assigned advertisement data to the receiver based on the value of the coefficient.

According to the advertisement distribution method of the present invention, in the above-mentioned advertisement distribution method, the step of determining the priority of transmission includes:
Applying another coefficient value to the coefficient value to change the coefficient value.

[0042] The advertisement distribution method of the present invention is the advertisement distribution method described above, wherein, from the advertisement data, the step of designating the advertisement data to be transmitted with the highest priority corresponding to the advertisement space;
In the advertisement data assigned to the viewer, when there is advertisement data to be transmitted with the specified highest priority, transmitting the advertisement data to the viewer's receiver in the advertisement space with the highest priority; and Is further provided.

The advertisement distribution device of the present invention is an advertisement distribution device for transmitting advertisement data from the transmission side to the receiver of each viewer registered on the transmission side, and (1) viewing from each registered viewer. Means for obtaining and storing data characterizing the person;
(2) means for storing data characterizing the audience targeted by the advertisement data in association with the advertisement data; and (3) data characterizing the audience for each registered viewer.
Means for selecting, from the advertisement data, advertisement data to be transmitted to the viewer's receiver based on the degree of coincidence with the data characterizing the audience targeted by the advertisement; (4) for each registered viewer And means for associating the advertisement data selected for the viewer with the viewer, and (5) means for transmitting the advertisement data associated with the viewer to the receiver of the viewer.

The advertisement distribution apparatus of the present invention, in the above advertisement distribution apparatus, (A) weights each of the advertisement data associated with the viewer with respect to the priority of transmission of the viewer to the receiver. Means for determining a coefficient value representing a weight that is heavier as the priority is higher, and (B) associating, for each of the advertisement data associated with the viewer, the advertisement data with the coefficient value corresponding to the advertisement data Means for determining and prioritizing the transmission of each advertisement data to the receiver based on the value of the coefficient;
(D) means for selecting advertisement data to be transmitted to the viewer's receiver from advertisement data associated with the viewer based on a priority order, and the means of (5) further comprises: Means for transmitting the advertisement data selected by the means (D) to the receiver of the viewer based on the priority order.

[0045] In the advertisement distribution apparatus of the present invention, in the above advertisement distribution apparatus, the means (A) may include: (1) means for storing, in association with the advertisement data, data indicating a viewing period of the advertisement data; (2) means for determining the remaining viewing period of the advertisement data based on the viewing period; and (3) means for determining the value of a coefficient representing a larger weight as the remaining viewing period is shorter.

In the advertisement distribution apparatus of the present invention, in the advertisement distribution apparatus described above, the means (A) may include: (1) a plurality of items each including a plurality of classifications for specifying a viewer group for each advertisement; And data indicating a first selected classification that specifies the audience targeted by the advertisement, selected from the audience data specifying classification data consisting of: and a selection assigned to the first selected classification. Means for storing, in association with the advertisement data, data indicating a value of a coefficient representing a heavier weight as the importance of the classification is larger, and (2) the viewer's Means for storing data indicating a second selected category that specifies the audience group to which the user belongs, and (3) data indicating a second selected category among the data indicating the first selected category. Assigned stakeholders for matching classifications Is determined based on the data indicating the value of the coefficient, the higher the degree of coincidence between the audience segment targeted by the advertisement and the audience segment to which the viewer of the receiver belongs, the greater the value of the coefficient indicating the degree of coincidence indicating a greater weight. Means.

In the advertisement distribution apparatus of the present invention, in the advertisement distribution apparatus described above, the means (A) associates (1a) the advertisement data with data indicating the number of times of transmission of the advertisement data to the receiver. Means for storing; (2a) means for determining the remaining number of transmissions of the advertisement data based on the number of transmissions; and (3a) means for determining the value of a coefficient representing a greater weight as the number of remaining transmissions increases.

The advertisement distribution apparatus of the present invention is the advertisement distribution apparatus described above, wherein the number of transmissions associated with the advertisement data by the means (1a) is such that the advertisement data is transmitted to the receiver of the viewer to which the advertisement is assigned. This is the average number of transmissions that set an upper limit for transmission and that is equally allocated to all viewers to which the advertisement is allocated.

According to the advertisement distribution apparatus of the present invention, in the above-mentioned advertisement distribution apparatus, the number of transmissions associated with the advertisement data by the means (1a) is determined by assigning the audience to the advertisement and the advertisement. The number of transmissions, which is determined for each viewer according to the degree of coincidence with the audience to which the viewer belongs, and which sets the upper limit for transmitting the advertisement to the receiver of the viewer to which the advertisement is assigned is there.

[0050] The advertisement distribution apparatus of the present invention is the advertisement distribution apparatus as described above, wherein said means (A) comprises: (1) an advertisement transmitted to a receiver of a viewer among advertisement data allocated to the viewer; Means for detecting data; and (2) assigning a weighting factor to each assigned advertisement data such that the detected advertisement data has a lower scheduled transmission order than other advertisement data waiting to be transmitted to the receiver. Means for deciding on the condition.

The advertisement distribution apparatus according to the present invention, in the above advertisement distribution apparatus, wherein the means (A) includes a plurality of times for specifying (1b) a time at which the advertisement should be preferentially transmitted to the receiver. The time zone data, which is selected from the priority transmission time data including the band data and specifies the time zone in which the advertisement is to be transmitted to the receiver with priority, and the importance of the time zone assigned to the time zone data Means for storing data indicating a value of a coefficient representing a larger weight as the value is larger, in association with the advertisement data; (2b) means for determining to which time zone the current time belongs; and (3b) means for (2b) Means for reading out the coefficient value assigned to the time zone data corresponding to the time zone determined by the means of (1b) from the hand of (1b), and (4b) storing the coefficient value in association with the viewer based on the coefficient value. Each done And means for determining the priority of transmission to the viewer's receiver tell data.

[0052] In the advertisement distribution apparatus of the present invention, in the above-mentioned advertisement distribution apparatus, the means (A) obtains (1) advertisement attribute data representing a field to which an object to be advertised belongs for each advertisement. Means for adding the selected advertisement attribute data to the advertisement data; and (2) means for assigning, to the advertisement attribute data, a coefficient value representing the degree of importance for the field indicated by the advertisement attribute data; (3) means for enabling the viewer to increase or decrease the value of the coefficient assigned to the advertisement attribute data; and (4) each advertisement data stored in association with the viewer based on the value of the coefficient. Means for deciding the priority of transmission to the receiver.

In the advertisement distribution apparatus according to the present invention, in the advertisement distribution apparatus described above, the means for determining the transmission priority in the step (C) applies another coefficient value to the coefficient value, and It has means for changing.

The advertisement distribution apparatus according to the present invention, in the above advertisement distribution apparatus, means for designating, from the advertisement data, advertisement data to be transmitted with the highest priority in accordance with the advertisement space, and means assigned to the viewer. Means for transmitting, when the advertisement data includes advertisement data to be transmitted with the highest priority, to the receiver of the viewer in the advertisement space with the highest priority.

The recording medium of the present invention is a recording medium which records a program for causing a computer to execute a procedure for transmitting advertisement data from the transmitting side to a receiver of each viewer registered on the transmitting side, In (1) a step of obtaining data characterizing a viewer from each registered viewer; (2) a step of associating data characterizing a viewer targeted by an advertisement with advertisement data; and (3) a step of: For each viewer, based on the degree of matching between the data characterizing the viewer and the data characterizing the viewer targeted by the advertisement, the advertisement data to be transmitted to the viewer's receiver is
(4) transmitting the advertisement data allocated to the viewer to the receiver of the viewer from the transmitting side for each registered viewer, A program for causing a computer to execute the provided procedure is recorded.

According to the recording medium of the present invention, in the above-mentioned recording medium, the above-mentioned procedure executed by the computer based on the above-mentioned program recorded on the recording medium is performed for each viewer registered on the transmitting side. Performing weighting on the priority of transmission to the receiver of the viewer for each of the advertisement data allocated to the viewer, and determining the priority of transmission of each advertisement data based on the weighting And selecting the advertisement data to be transmitted to the viewer's receiver based on the priority order from the allocated advertisement data, wherein the step (4) is assigned to the viewer. The advertisement data selected based on the priority order from the advertisement data is transmitted to the receiver of the viewer based on the priority order.

According to the recording medium of the present invention, in the above-mentioned recording medium, the above-mentioned procedure executed by the computer based on the above-mentioned program recorded on the recording medium includes the following steps: Adding data indicating a period, (2) determining a remaining viewing period of the advertisement data based on the viewing period, and (3) determining a value of a coefficient representing a heavier weight as the remaining viewing period is shorter. And (4) determining the priority of transmission of each of the assigned advertisement data to the receiver based on the value of the coefficient.

According to the recording medium of the present invention, in the above-mentioned recording medium, the above-mentioned procedure executed by the computer based on the above-mentioned program recorded on the recording medium includes: (1) a plurality of classifications for specifying a viewer group; , For each ad,
First data indicating the selected category, selecting a category that identifies the audience segment targeted by the advertisement, assigning a value of a coefficient representing a heavier weight as the importance of each selected category is larger,
Adding data indicating the value of the coefficient assigned to each selected category to the advertisement data; and (2) identifying the audience layer to which the viewer of the receiver belongs from the audience layer identification category data. Select a category and a second showing the selected category
And (3) based on the data indicating the value of the assigned coefficient of the class that matches the second data indicating the selected class among the first data indicating the selected class. Determining a value of a coefficient indicating the degree of coincidence between the audience segment targeted by the advertisement and the audience segment to which the viewer of the receiver belongs; and (4) assigning the value based on the value of the coefficient indicating the degree of agreement. Determining the priority of transmission of each of the advertisement data to the receiver.

According to the recording medium of the present invention, in the above-mentioned recording medium, the above-mentioned procedure executed by the computer based on the above-mentioned program recorded in the above-mentioned recording medium comprises: (1a) receiving the advertisement data in the advertisement data; Adding data indicating the number of transmissions to be transmitted to the device, (2a) determining the number of remaining transmissions of the advertisement data based on the number of transmissions, and (3a) a coefficient representing a larger weight as the number of remaining transmissions increases And (4a) determining a priority of transmission of each assigned advertisement data to the receiver based on the value of the coefficient.

In the recording medium of the present invention, the number of transmissions in the step (1a) in the above procedure executed by the computer based on the program recorded on the recording medium in the above recording medium is the same as that of the advertisement. This is the average number of transmissions that are evenly allocated to all viewers to which the advertisement has been assigned, which defines the upper limit for transmitting the advertisement data to the receiver of the assigned viewer.

In the recording medium of the present invention, the number of transmissions in the step (1a) in the above procedure executed by the computer based on the program recorded on the recording medium in the above recording medium is the same as that of the advertisement. The advertisement is transmitted to the receiver of the viewer to which the advertisement is assigned, which is determined for each viewer according to the degree of coincidence between the target audience and the audience to which the viewer to which the advertisement is assigned. Is the number of transmissions for which an upper limit may be transmitted.

According to the recording medium of the present invention, in the above-mentioned recording medium, the above-mentioned procedure executed by the computer based on the above-mentioned program recorded on the recording medium comprises: Detecting the advertisement data transmitted to the viewer's receiver, (2)
Determining a coefficient representing a weight for each of the assigned advertisement data such that the detected advertisement data has a lower scheduled transmission order than other advertisement data waiting to be transmitted to the receiver; (3) Determining the priority of transmission of the assigned advertisement data to the receiver based on the value of the coefficient.

In the recording medium of the present invention, in the above-mentioned recording medium, the above-mentioned procedure executed by the computer based on the above-mentioned program recorded in the recording medium comprises the following steps: (1b) preferentially transmitting an advertisement to a receiver To specify the time to be used, select time zone data from priority transmission time data including multiple time zone data to specify the time zone in which the advertisement is to be preferentially transmitted to the receiver. The value of the coefficient representing a larger weight is assigned to the selected time zone data as the degree is higher, and the selected time zone data and data indicating the value of the coefficient assigned to the time zone data are added to the advertisement data. And (2b) determining which time zone the current time belongs to; and (3b) assigning the time zone data corresponding to the time zone determined in step (2b). Comprising a step of reading the value of the coefficient, and determining the priority of transmission to (4b) based on the values of the coefficients, for each advertisement data assigned receiver.

In the recording medium of the present invention, in the above-mentioned recording medium, the above-mentioned procedure executed by the computer based on the above-mentioned program recorded on the recording medium is as follows: (1) Advertising for each advertisement Selecting advertisement attribute data indicating a field to which the object belongs, and adding the selected advertisement attribute data to the advertisement data; and (2) importance of the advertisement attribute data with respect to the field indicated by the advertisement attribute data (3) a step in which the value of the coefficient assigned to the advertisement attribute data can be increased or decreased from the viewer side, and (4) each assigned value based on the value of the coefficient. Determining the priority of transmission of the advertisement data to the receiver.

In the recording medium according to the present invention, in the recording medium, the step of determining the priority of transmission in the above procedure executed by the computer based on the program recorded on the recording medium is a step of determining a coefficient value. And applying another coefficient value to the parameter to change the value of the coefficient.

According to the recording medium of the present invention, in the above-mentioned recording medium, the above-mentioned procedure executed by the computer based on the above-mentioned program recorded on the recording medium is performed by selecting from the advertising data, Indicating the advertising data to be transmitted with the highest priority; and, when the advertising data assigned to the viewer includes the indicated advertising data to be transmitted with the highest priority, the advertisement data is transmitted to the advertisement. Transmitting to the viewer's receiver in the frame with the highest priority.

[0067]

Embodiments of the present invention will be described below. First, the basic concept of the present invention will be described. According to the present invention, advertisements are individually selected and allocated in advance to each of the viewers (receivers of the viewers) registered as subscribers on the transmission side from among advertisements stored on the transmission side. By transmitting the assigned advertisements individually to the respective receivers and displaying them, the effect of the advertisements is improved. Further, the present invention aims to improve the advertising effect by transmitting and displaying the advertisements assigned to the registered viewers to the respective receivers in accordance with the priority order based on the necessary elements determined by the advertiser. Things.

The elements for determining the priority of display of advertisements assigned to each viewer, that is, the priority of transmission of advertisements stored in the transmission side from the transmission side to the viewer's receiver are as follows: For example, (1) the viewing period (display period) of each advertisement, (2) the number of playbacks received for each advertisement, ie, the total number of playbacks (total number of display), that is, the total number of transmissions to the receiver,
(3) the degree of coincidence between the audience segment targeted by each advertisement and the audience segment to which the viewer of each receiver belongs; (4) priority playback time (priority display time) specified by the advertiser, ie, reception Achieve the priority transmission time to the device, (5) the scheduled playback order (scheduled display order) at the receiver assigned to each advertisement, that is, the scheduled transmission order to the receiver, and (6) the total number of display times of each advertisement. In order to achieve the required number of impressions at each receiver to which each advertisement is assigned, i.e., the total number of transmissions of each advertisement, each advertisement is required to be assigned to each receiver. (7) the category to which each advertisement itself belongs, that is, the degree of the viewer's preference in the receiver for the attribute of the advertisement. Each of these elements is converted to a value representing the weight, and an advertisement with a large sum of the weight values is given a high priority for display. Furthermore,
As an element for determining the priority of the advertisement, there is (8) an interrupt instruction (advertisement designation instruction) for transmitting a specific advertisement to a receiver by an interrupt instruction to display the advertisement.

FIG. 1 shows the priorities of advertisement distribution when transmitting (delivering) an advertisement from a transmitting side to a receiver and displaying the advertisement.
That is, it is a diagram showing, in a table format, the concept of the method of determining the priority of the display of the advertisement and the method of selecting the advertisement suitable for each viewer, and shows basic data used in the method of determining the priority and the method of selecting the advertisement. Show.

The data shown in FIG. 1 is data for an advertisement stored on the transmission side. Here, 7
Book ads, CM1, CM2, CM3, CM4, CM5,
It is assumed that data on CM6 and CM7 is stored.

The table at the top of FIG. 1 shows each advertisement CM1, CM
2, a calculation element name for determining the transmission priority of CM3, CM4, CM5, CM6, and CM7 (transmission priority when transmitting an advertisement from a transmission side to a receiver), and a control coefficient name for the calculation element And the control factor value applied to each ad, and the control variables applied to the control factor,
The lower table is related to the upper table, and is a table showing, for each advertisement, a matching degree value indicating the degree of matching of a certain viewer to each advertisement.

The calculation elements include the display period, the audience classification, the scheduled transmission order, the total number of display times (corresponding to the total number of transmission times), the priority transmission time, the viewer's preference, the advertisement attribute, and the like. including.

The display period of the calculation element is an element related to the viewing period of (1). The display period element in FIG. 1 includes a control coefficient Tt representing the entire display period of each advertisement (a period from the advertisement registration date to the end date of the advertisement display on the receiver),
This is represented by a control coefficient Tr representing the remaining display period of each advertisement. The control coefficient Tr changes over time. In this example, the total display period Tt and the remaining display period Tr are represented by the number of days, and the value of the control coefficient Tr is decreased by one every day. For example, the entire display period of CM1 is 60 days, and the remaining display period is 12 days.

The audience element identification classification of the calculation element is an element serving as a basis for obtaining the degree of coincidence in the above (3), and an element used when selecting an advertisement suitable for each viewer. It is. The audience segment identification classification is data input when the advertiser requests an advertisement from the transmission side in order for the advertiser to identify the audience segment targeted for the advertisement. The information for specifying the audience group is largely classified into a plurality of items such as a region, gender, and age, and each item is subdivided into a plurality of categories (categories). For example, when the item, that is, the large classification is “sex”, it is subdivided into a category of “male” and a category of “female”. The advertiser assigns a value representing a weight to each category of the audience group identification classification in order to identify the audience group targeted for the advertisement. The weight value is represented by a control coefficient Cpq, and a large value is assigned to the category of importance. The value assigned by the advertiser is a fixed value and does not change. This weight value reflects only the part to which each viewer belongs.

The scheduled transmission order of the calculation elements is an element corresponding to the scheduled transmission order of the above (5). The scheduled transmission order element is the scheduled order of transmission from the sender to the receiver for each advertisement assigned to the viewer (receiver), ie,
This is a weight value calculated based on the expected display order at the receiver, and is represented by a control coefficient Jn. In FIG. 1, the initial value is the lowest value (1 in this example) for all advertisements.
000). The value of the control coefficient Jn is the lowest value when the advertisement is assigned to the viewer, and is changed individually for each viewer according to the state of transmission of the advertisement to the receiver of the viewer. The control coefficient Jn has a larger value as the scheduled transmission order is higher.

The total number of display times of the calculation element is an element corresponding to the total number of times of reproduction (total number of display times) in the above (2), that is, the total number of transmissions. The number of impressions required at each receiver to which each advertisement is assigned to achieve, i.e., the number of times each ad is assigned to This is the value that is the basis for determining the number of transmissions. The total number of displays is represented by a control coefficient KT. An advertisement for which the remaining number of times of display up to the total number of times of display, that is, the number of times of remaining transmission up to the total number of times of transmission is 0, is deleted and is no longer displayed.

The matching degree value (CT) indicates the degree of matching between the audience segment targeted by the advertisement and the audience segment to which the viewer belongs. Each viewer selects a category indicating the audience to which the viewer belongs from the audience identification data,
Registered as personal data at the sender. The sum of the control coefficients Cpq assigned by each advertiser to the category indicated in the personal data is a value indicating the degree of coincidence of (3). In the lower table of FIG. 1, certain viewers registered on the transmitting side are classified into categories Ca1, C
It shows the matching degree value in the case of belonging to b1, Cc1, and Cd3.
The control coefficient CT increases as the degree of coincidence increases.

The degree of coincidence is used when selecting an advertisement to be assigned to each viewer. The priority transmission time of the calculation element is an element corresponding to the priority transmission time of (4). The value of the priority transmission time element, that is, the priority transmission time value (Hx) is an element for transmitting an advertisement preferentially to the receiver and displaying the advertisement in the time period specified by the advertiser. Changes the value reflected. That is,
If the current time matches the time zone specified by the advertiser, the value for that time zone is valid.

The viewer preference of the calculation element is an element corresponding to the viewer preference of (7). The advertisement attribute (F1 to F4 in the example of FIG. 1) indicates which category the advertisement belongs to. The advertisement attributes are classified into categories such as cars, foods, and electric appliances. In FIG. 1, a reference value (50 in this example) is assigned to all advertisements as an initial value of viewer preference (Fx). After the advertisement is assigned to the viewer, this value is increased or decreased for each category by a vote of interest / not interest (like / dislike) by the viewer every time. For example, among the advertisements assigned to a certain viewer, a preferred advertisement, that is, if the advertisement of interest is a car advertisement, it is called a car among the advertisements assigned to the viewer. The values Fx of the advertisements belonging to the category all increase by a certain value, and the priority is higher than the advertisements belonging to other categories. In this case, the advertisement belonging to the category of the vehicle is easily transmitted to the receiver. In addition, when the user does not like it, that is, when the user is not interested, the priority is lowered and transmission to the receiver becomes difficult.

FIG. 2 is a diagram showing, in a table form, the concept of the method for determining the priority of transmitting advertisements according to the present invention to one viewer registered on the transmitting side. It is assumed that this viewer belongs to the categories Ca1, Cb1, Cc1, and Cd3 of the classification for specifying the audience, as in the example shown in the lower table of FIG. On the transmitting side, the degree of coincidence value CT (see FIG.
), And only advertisements having a coincidence value CT higher than a predetermined value, for example, advertisements having a coincidence value CT higher than 0 (CM1 to CM6 in FIG. 1) are provided to the viewer. Determines matching ads and assigns them to viewers.
The advertisement having the coincidence value CT of 0 (CM7 in FIG. 1) is determined to be an advertisement unsuitable for the viewer and is not assigned. Note that, as a result of this selection, the advertisement CM7 is not displayed to this viewer.

The table in the upper part of FIG. 2 shows each of the advertisements CM1, CM2, CM3, CM4,
A calculation element name for determining the priority of transmission of the CM5 and CM6 to the viewer's receiver, a control coefficient name for the calculation element, and a value of the control coefficient applied to each advertisement;
And the control variables applied to the control coefficients.
It is related to the table in the upper row, and shows the degree of coincidence Ct indicating the degree of coincidence of the viewer with each advertisement, the value Sum of the priority determining factor for each advertisement, and the priority N for each advertisement. It is a table. The table of FIG. 2 is a table corresponding to a personal calculation sheet described below, and is created and stored on the transmission side.

The calculation elements include the display period, the audience classification, the scheduled transmission order, the average number of transmissions, the priority transmission time, and the viewer's preference (advertisement attribute). The display period of the calculation element is an element corresponding to the viewing period of (1). The display period element is the display period element (T
(t, Tr) is a weight value calculated based on the value of (t, Tr), and is represented by a control coefficient Tx. The control coefficient Tx changes over time, and becomes larger as the remaining display period becomes shorter.

The audience element identification class of the calculation element is an element which is the basis for obtaining the degree of coincidence of the above (3), similarly to the audience element identification category of FIG. The audience element identification classification element of FIG. 2 is the audience element identification classification element (Cpq) of FIG.
, Data of only the category corresponding to the category to which the viewer belongs is extracted and copied. Since this viewer belongs to the categories Ca1, Cb1, Cc1, and Cd3, the data of FIG.
Data of Cc1 and Cd3 are extracted.

The scheduled transmission order of the calculation elements is an element corresponding to the scheduled transmission order of the above (5). The scheduled transmission order element is based on, for each viewer, the planned transmission order of each advertisement assigned to the viewer to the viewer's receiver, that is, the planned display order at the receiver. And is represented by a control coefficient Jn. The control coefficient Jn is
It changes when the advertisement is sent from the sender to the receiver. The control coefficient Jn has a larger value as the scheduled transmission order is higher. When a new advertisement is allocated to a viewer, the value of the control coefficient Jn for the advertisement becomes the value (lowest value) allocated in the scheduled transmission order element of FIG. 1 and has already been allocated to the viewer. The values of the control coefficients Jn for all other advertisements are each incremented by a predetermined value.

The average number of transmissions of the calculation element is an element corresponding to the number of transmissions in (6). The average transmission element is
This is a weight value calculated based on the number of remaining transmissions until the average number of transmissions is reached, and is represented by a control coefficient Ka (Ka is a value obtained by applying a coefficient to the number of remaining transmissions). The value of the average number of transmissions is calculated by assigning the total number of transmissions (total display number element KT shown in FIG. 1) for which the advertisement has been received to all the viewers (all receivers) registered on the transmission side. Value obtained by dividing by the number of receivers (minimum number of transmissions)
Is multiplied by a coefficient. The value (initial value) of the average number of transmissions determined for each advertisement is the same for all receivers to which the advertisement is assigned.
The remaining number of transmissions to a certain receiver (a certain viewer) is
It is obtained by subtracting 1 from the average number of transmissions each time an advertisement is transmitted to the receiver once. Control coefficient Ka
Becomes 0 when the number of remaining transmissions becomes 0. When the control coefficient Ka for an advertisement assigned to a viewer reaches zero, the advertisement is no longer transmitted to the viewer's receiver and is not displayed.

The coincidence value (Ct) is the coincidence value (Ct) shown in FIG.
Similarly to T), the degree of coincidence between the audience segment targeted by the advertisement and the audience segment to which the viewer belongs is shown. However,
The control coefficient Ct in FIG. 2 changes according to the control variable application command. For example, the control coefficient Cpq (Cax, Cbx,
When multiplying Ccx, Cdx) by the control variable Xn (X2 to X5), if the control variable Xn is a value other than 1, the value of the control coefficient Cpq changes. Change. The control coefficient Ct increases as the degree of coincidence increases.

The priority transmission time of the calculation element is an element corresponding to the priority transmission time of (4) and is a copy of the data of the priority transmission time element of FIG. The value of the priority transmission time element, that is, the priority transmission time value (Hx) is an element for transmitting an advertisement preferentially to the receiver and displaying the advertisement in the time period specified by the advertiser. Changes the value reflected.

The viewer's preference of the calculation element is an element corresponding to the viewer's preference of the above (7), similar to the viewer's preference of FIG. 1, and corresponds to the viewer's preference of FIG. The advertisement attribute (Fx) indicates which category the advertisement belongs to. The advertisement attributes are classified into categories such as, for example, cars, foods, and electric appliances, and each attribute is represented by a weight. The initial value of Fx is a reference value (50 in this example) assigned by the viewer's preference element in FIG. F
The value of x is increased or decreased by a certain numerical value for each category according to the vote of interest / non-interest input by the viewer.

The control variables Xn (X1 to X9 in FIG. 2) applied by the control variable application instruction determine the importance of each control coefficient (Tx, Cpq, Jn, Ka, Hx, Fx). , On the sending side, based on the feedback of the history (history such as the display status of the advertisement) from the receiver, information on the history accumulated on the sending side, business information, etc.
This is a coefficient that determines which control coefficient should be given priority.
All control coefficients Tx, Cpq, Jn, Ka, Hx, Fx
Xn (X1 to X1) set for each coefficient
By multiplying by 9), it is possible to determine which control coefficient is regarded as important. The application of this control variable is
This is performed before all control coefficients are summed, that is, before calculating a determinant (Sum) described below. For example, when the final deadline of the display is approaching, the value of the number of times and / or the deadline, that is, the control coefficient Tx and / or Ka is multiplied by a large value, and the other control coefficients are multiplied by a small value. Thus, the priority of the number of times and the deadline can be increased.

The determinant (Sum) is the sum of the values of the control coefficients Tx, Jn, Ka, Hx, Fx to which the control variable Xn is applied and the value of Ct (that is, Tx ', Jn', Ka ', H
x ', Fx', Cax ', Cbx', Ccx ', Cd
x '). This total value is a value that comprehensively indicates the weight of each advertisement, and the final priority is determined based on this value. The control coefficient Tx changes depending on time, the control coefficients Ka and Jn change depending on the transmission of the advertisement, the control coefficient Hx changes depending on time, and the control coefficient Fx
x is a variable that changes according to the viewer's vote. Further, since the control variable (Xn) is applied to all control coefficients,
The value of the control coefficient changes depending on the value of the control variable. Therefore, the total value (Sum) of the control coefficients also changes depending on time, advertisement transmission, time, viewer voting, and control variables.

The priority (N) is a number in which a higher number is assigned in descending order of the value of the determinant (Sum), and this is the final priority. The sender distributes the stored advertisement to the receiver according to the priority,
The receiver displays the received advertisements in the order received.

Next, an embodiment of the present invention will be described with reference to the drawings. FIG. 3 shows the configuration of an apparatus for controlling transmission (distribution) of an advertisement according to the present invention provided on the transmission side. The advertisement distribution device 1 includes a customer management unit 2, an advertisement management unit 3, an advertisement data storage unit 4, an instruction unit 5, a calculation unit 6, a history unit 7, a reception unit 8, and a transmission unit 9.

The customer management unit 2 receives personal data (data for registering as a subscriber) from the viewer, assigns a personal ID to the viewer, and stores the personal ID in association with the personal data. I do. The personal data of each viewer is used to select an advertisement suitable for each viewer.

The advertisement management unit 3 includes advertisement data (image data, audio data, character data, etc.) representing the advertisement itself and data added to the advertisement (additional data: display period shown in FIG. Classification, total number of display times, priority transmission time zone, advertisement attribute data), an advertisement ID is assigned to the advertisement, and the advertisement ID and additional data are associated with each other, and a storage unit (see FIG. (Not shown)
The advertisement data is sent to the advertisement data storage unit 4. In addition, the additional data of each advertisement stored in the advertisement management unit 3 is used for selecting an advertisement for each viewer and for calculating the priority of distribution of the advertisement. In addition, the advertisement management unit 3 receives the history information from the history unit 7 and determines a control variable used in calculating the priority of the advertisement based on the history information and the information accumulated in the advertisement management unit 3. In addition, the advertisement management unit 3 receives an external command.

The advertisement data storage section 4 stores the advertisement ID and the advertisement data sent from the advertisement management section 3. In addition, in response to the signal (including the advertisement ID and the personal ID) instructing the transmission of the advertisement from the calculation unit 6, the advertisement data storage unit 4 searches for the specified advertisement data and outputs it to the transmission unit 9. .

The command section 5 is a command for instructing the calculation section 6 to change the value of the control variable based on the data input from the advertisement management section 3, the advertisement data storage section 4, the calculation section 6, An instruction is given to the history unit 7 to instruct data deletion, an instruction to the calculation unit 6 to designate an advertisement to be delivered with the highest priority, and the like.

The calculation unit 6 creates a personal calculation sheet for each viewer individually. The personal calculation sheet includes the data shown in FIG. That is, one personal calculation sheet includes an advertisement ID (ID representing CM1 to CM6) of an advertisement selected and assigned as being suitable for one viewer, and a control coefficient for calculating a priority based on additional data of each advertisement. (Tx,
Cpq, Jn, Ka, Hx, Fx), the value of the control variable (Xn) applied to each control coefficient, the value (Sum) representing the weight of each advertisement calculated based on the control coefficient, and the priority. And data indicating the value (N) representing the rank. Calculator 6
Receives the advertisement display request signal from the receiver, stores the signal for outputting the advertisement data to the receiver in the order of the priority shown on the personal calculation sheet corresponding to the receiver, and stores the advertisement data in the advertisement data storage Send to Part 4.

[0098] The history section 7 receives, from the viewer's receiver, data related to advertisements displayed on the receiver, and creates history data for each advertisement based on the data. Also,
The history unit 7 receives data relating to the distributed advertisement from the advertisement data storage unit 4, and creates history data for each advertisement separately from the history data based on the data.

The receiving section 8 receives personal data, an advertisement display request signal, data relating to the display of advertisements, and the like from the receiver, and processes the respective data into appropriate processing means (customer management section 2, calculation section 6, history section 7). ).

[0100] The transmission unit 9 sends the advertisement ID, the advertisement data, and the data indicating the receiver to which the advertisement data is to be distributed (the individual ID of the viewer of the receiver from the advertisement data storage unit 4).
D) and transmit them to the receiver at the distribution destination.

FIG. 4 shows a configuration of a receiving-side device to which an advertisement is distributed from the advertisement distribution device of the present invention, that is, a receiver.
The receiver 20 includes a control unit 21. The control unit 21 is connected to a storage unit 22, an input unit 23, a timer unit 24, a transmission unit 25, a reception unit 26, and an output unit 27.

The control unit 21 performs overall control of the receiver 20, control of advertisement display, management of history data relating to the display status of each advertisement, and the like. The receiver 20
The receiving unit 25 receives broadcast data, advertisement data, and data added to the advertisement data from the transmission side. Broadcast data refers to program data transmitted to a receiver of a subscriber who is a subscriber via a wire or radio such as CS, BS, terrestrial wave, cable, or a communication network such as the Internet. The content is supplied to a user registered as a subscriber.

The control section 21 processes the data received by the receiving section 26 and outputs it from the output section 27. The output unit 27
A device that outputs information such as images, sounds, and characters, and includes an image display device, a sound output device, and the like. Further, the control unit 22 temporarily stores the data regarding the advertisement reproduced by the output unit 27 in the storage unit 22, reads out the data at a predetermined timing, and transmits the data from the transmission unit 25 to the transmission side.

Next, an embodiment of the operation of the first advertisement distribution apparatus will be described with reference to FIGS. In this embodiment, data indicating the category to which the viewer belongs, which is selected from each category of the viewer-group identification data (see the audience-group identification classification in FIG. 1), and the advertiser: Whether to assign an advertisement to a viewer based on a value indicating the weight assigned to each category of each classification of the audience classification data in order to identify the audience segment targeted by the advertisement. To determine. Further, in this embodiment, the display period (control coefficient Tx) shown in FIG.
pq), scheduled transmission order (control coefficient Jn), average number of transmissions (control coefficient Ka), and priority transmission time (control coefficient H
x) and the viewer's preference (advertisement attribute) (Fx).

FIG. 5 shows a viewer registration step in the transmitting side, that is, in the advertisement distribution apparatus 1. A. Viewer registration step in advertisement distribution device 1 A1. In step 1, the viewer of the receiver 20
When registering as a subscriber on the transmitting side, the viewer's own personal data, i.e., data such as address and name, and data characterizing the audience to which the viewer belongs belong to, for example, prepared on the transmitting side and provided to the viewer. Write it on the supplied questionnaire or mark sheet and send it to the sender.

As for the data that characterizes the audience to which the audience belongs, which is included in the personal data, for example, the audience data identification classification data (FIG. 1) described in a questionnaire or a mark sheet prepared on the transmission side. (See Audience Classification Classification).).

The method of transmitting personal data to the transmitting side is arbitrary. For example, a method of writing the information on paper and transmitting it by facsimile or postal mail, or a method of recording it on a recording medium such as a magnetic disk or optical disk and transmitting it by mail or the like There is a method of transmitting, a method of verbal communication through a telephone, and the like.

[0108] Upon receiving the personal data from the viewer, the transmitting side inputs the personal data from the customer registration input unit to the customer management unit 2. In step 2, the customer management unit 2 of the advertisement distribution device 1 creates a personal ID for the viewer. The customer management unit 2 stores the personal ID in association with the personal data. This personal ID is stored in the receiver's receiver 20.
And send it to the viewer by appropriate means (for example, mailing a form with your personal ID).
The viewer stores the information in the storage unit 22 from the input unit 23 of the receiver 20.

A receiver 20 having a function of receiving, installing, and executing input means and software.
In response to this, software for inputting personal data is transmitted from the transmission unit 9 of the advertisement distribution device 1 to the reception unit 26 of the receiver 20 and stored in the storage unit 22. To allow the viewer to input personal data from the input unit 23 of the receiver 20, transmit the input personal data from the transmitting unit 25 of the receiver 20 to the receiving unit 8 of the advertisement distribution device 1, You may make it memorize | store directly in the part 2. Also, the personal ID created by the customer management unit 2 is directly transmitted from the advertisement distribution device 1 to the receiver 20 of the viewer, and the receiver 20 automatically stores the personal ID.
2 can also be stored.

[0110] The classification data for specifying the audience group is classified into a plurality of items, and each item is subdivided into a plurality of classes. Hereinafter, this minor classification is referred to as a category. Referring to the example of FIG. 1, the classification data for audience segment identification includes four classifications (items),
It is roughly classified into area (Cax), gender (cbx), age (Ccx), and hobby (Cdx). Furthermore, classification (item)
Cax is subdivided into m categories, region A (Ca1) to region m (Cam), and classification Cbx is subdivided into two categories, male (Cb1) and female (Cb2),
The classification Ccx is subdivided into five categories, 19 years old or younger (Cc1) to 65 years old or more (Cc5), and the classification Cdx is divided into three categories, hobby A (Cd1) to hobby C (Cd).
It is subdivided into 3). In this embodiment, for example, if the viewer of the receiver 20 lives in the area A, is a male, is 19 years old or less, and has a hobby C,
The viewer selects the categories Ca1, Cb1, Cc1, and Cd3. This selected category Ca1, Cb1, Cc
1. Data indicating Cd3 is stored in the storage unit of the customer management unit 2.

In addition to the personal data, data indicating the channel number (broadcasting company name) of the pay broadcast to which the viewer has subscribed, and other data (for example, telephone number, credit card number, Data indicating the previous name).

Further, for example, when a plurality of viewers (for example, family members) having different age groups, genders, and hobbies use one receiver, or when one viewer has a plurality of hobbies. Needs to specify a plurality of categories in each major classification in order to reflect all the characteristics. Therefore, the viewer 20 of the receiver 20 can be configured to be able to select a plurality of categories in one classification, and the viewer 20 can be separately registered for one receiver. You can also. When a plurality of viewers are separately registered by one receiver, for example, a selection button for identifying each viewer is provided in the receiver, and when each viewer uses the receiver, the viewer is not selected. Is pressed, and a signal for identifying the viewer is sent to the advertisement distribution apparatus 1. Further, in order to identify a viewer, an identification device such as an ID card reading device may be provided in the receiver, and the viewer may use the receiver to read the ID card of the viewer when the viewer uses the receiver. .

[0113] The customer management section 2 of the advertisement distribution device 1 stores a program for performing the above steps. FIG.
Indicates a step of analyzing the viewer's personal data on the transmission side, that is, in the advertisement distribution device 1.

B. Step of analyzing viewer's personal data on the transmitting side B1. In step 1, the customer management unit 2 of the advertisement distribution device 1, based on all the personal data stored in the customer management unit 2, sets each of the viewer group identification classifications for all registered viewers. Of each category (Ca1 to Cd3)
Are obtained (Sa1 to Sd3). In addition,
Sa1 is the number of viewers belonging to category Ca1, and S1
a2 is the number of viewers belonging to the category Ca2.
Similarly, in the code indicating the category and the code indicating the number of viewers, a code in which the right two characters are the same is associated.

From the number of viewers belonging to each category, the number of viewers targeted for advertisement, that is, the size of the market can be known. The size of the market can be used as a guide when determining the outline of the number of times of display (the number of times of transmission) and the period of the advertisement.
Further, the effect of the advertisement, that is, the number of people who see the advertisement can be estimated, and the data can be used when selling the advertisement space. Also, instead of the number of viewers in each category,
The number of receivers may be counted.

Further, each channel in broadcast (Ch1
-Chn) and the number of users belonging to each category for each channel and each site among users accessing each site on the Internet. That is, for each channel and each site, it is checked how many viewers belong to which category of which classification. For example, among the viewers of channel 1, how many viewers belong to category Ca1 of category Cax, how many
3,..., Cd2, Cd3, and channel 2
, Among the viewers of channel 3, the number of viewers belonging to category Ca1 of category Cax,.
More detailed data can be created.

For example, in the case of broadcasting, such data can be roughly calculated by obtaining the number of viewers belonging to each category among all viewers and the audience rating of each channel, and multiplying them. . As another method, more accurate results can be obtained by feeding back information indicating the viewed channel or information indicating the accessed destination from each receiver.

The data indicating the number of viewers (receivers) belonging to each category stored in the customer management unit 2 is stored in the second data described later.
Used in the calculation of the upper limit transmission count (control coefficient Ku) in the embodiment.

[0119] The customer management section 2 of the advertisement distribution device 1 stores a program for performing the above steps. FIG.
Indicates a step of preparing data on an advertisement on the transmission side, that is, the advertisement distribution device 1.

C. Steps for preparing advertisement data on the transmission side C1. In step 1, the advertisement distribution apparatus 1 receives, from the advertisement requester (advertiser), the advertisement data of the advertisement, the display period data of the advertisement, the total display count data of the advertisement (corresponding to the total transmission count data), and the advertisement. Data that characterizes the audience segment to be performed (audience segment identification classification data), data that indicates the time zone in which the advertisement is to be transmitted with priority (priority transmission time data), data that indicates the field of the advertisement (ad attribute data), Indicating the length (time) of the ad (ad length data)
Is received from the advertisement registration input unit to the advertisement management unit 3 and stored.

[0121] The advertisement data is data representing images, sounds, characters, and the like of the advertisement. The display period data is data indicating a display period of the advertisement, for example, dates of the first and last days of display on the receiver, the number of days of the display period, and the like. The total display count data of the advertisement is data indicating the number of display orders received, and corresponds to the total transmission count data from the transmission side to the receiver. The audience segment identification classification data is data for identifying the audience segment targeted by the advertisement (the audience segment identification classification in FIG. 1). The priority transmission time data is data indicating a time zone (time) in which the advertisement is to be transmitted with priority.
The advertisement attribute data is data indicating a field (advertisement attribute) to which a product to be advertised belongs, and the advertisement attribute is classified into, for example, an automobile, an insurance, a food, and the like.

The advertiser assigns a value indicating a weight to each category of each classification of the audience classification specifying data in advance in order to specify the audience group targeted by the advertisement. The advertiser, for example, targets the advertisement from a plurality of categories indicated in the audience data specifying classification data described in a sheet such as a questionnaire sheet or a mark sheet prepared on the transmission side and supplied to the advertiser. Select and enter the category that indicates your audience. Next, a value indicating how much importance is placed on the viewers belonging to the selected category (a value indicating importance) is determined and entered. Next, the data indicating the audience group targeted by the advertisement and the value indicating the importance assigned to the category, which are entered on the above-mentioned form, are associated with the advertisement data, From the advertisement registration input unit of the distribution device 1 to the advertisement management unit 3
Input to and memorize.

Further, in the advertisement distribution apparatus 1, an input device such as a keyboard and a display device are provided, and software for selecting a category from the classification data for specifying the audience and assigning a value indicating importance is loaded. , The audience data specifying classification data is displayed on the display device of the advertisement distribution device 1, the category is selected using the input device, the value is determined,
You may make it input.

In the example of FIG. 1, the classification data for specifying the audience group includes four items (classifications): Cax, Cbx, Ccx,
Cdx is classified into a large class, and each class is composed of multiple classes (categories).
(Ca1 to Cam, Cb1 to Cb2, Cc1 to Cc5,
Cd1 to Cd3).

The advertiser assigns a large value to the category of importance. Also, numerical values are allocated so that the total value of the values assigned to each category in one classification is 100. For example, in the classification Cbx (sex) of the advertisement CM1, 80 is assigned to the category Cb1 (male) and 20 is assigned to the category Cb2 (female), and the total thereof is 100. This indicates that CM1 targets both males and females, but emphasizes males at a ratio of 80 to 20. Further, for example, in the classification Cdx of CM5, 90 is assigned to the category Cd1, 0 is assigned to the category Cd2, and 10 is assigned to the category Cd3. This means that the audience segment belonging to the category Cd1, the audience segment belonging to the category Cd2, and the audience segment belonging to the category Cd3 are 9
That is, the importance is placed on a ratio of 0 to 0 to 10. Note that a value of 0 means that the audience is not considered at all.

Further, the advertiser assigns a weight to each time zone of the priority transmission time data to specify a time zone in which the advertisement is to be displayed on the receiver, that is, a time zone in which the advertisement is to be transmitted to the receiver. Assign a value to represent.

For example, the advertiser may select a time zone (one or a plurality of time zones) in which the advertisement is to be preferentially transmitted from the plurality of time zones indicated in the priority transmission time data described on the questionnaire sheet or the mark sheet. Time zone),
A value indicating the importance of the time zone (a value indicating the importance) is determined and entered. Next, the priority transmission time data indicating the selected time zone and the value indicating the degree of importance assigned to the selected time zone is associated with the advertisement data, and the advertisement management is performed from the advertisement registration input unit of the advertisement distribution device 1. The information is input to the unit 3 and stored.

In the advertisement distribution apparatus 1, an input device such as a keyboard and a display device are provided, software for selecting a time zone from priority transmission time data and assigning a value indicating importance is loaded, and priority transmission is performed. Time data may be displayed on a display device, a time zone may be selected using an input device, a value may be determined, and the time zone may be input.

In the example of FIG. 1, the priority transmission time data includes six time zones H1 (1:00 to 5:00) and H2 (5:00 to 9).
Hour), H3 (9: 00-13: 00), H4 (13: 00-17)
Hour), H5 (17:00 to 21:00), H6 (21:00 to 1)
Has been classified. The advertiser assigns a large value to a time zone in which an advertisement is to be transmitted, that is, a time zone to be emphasized. Also, the total value of the values assigned to all the time zones is 10
Distribute the numbers so that they become zero. For example, in the advertisement CM4, 0 is assigned to the time zones H1, H2, and H3, and 2 is assigned to H4.
0 is assigned, 60 is assigned to H5, and 20 is assigned to H6, the sum of which is 100. this is,
The advertiser decides that H1, H2,
The time zones of H3, H4, H5, and H6 are regarded as important at a ratio of 0: 0: 0: 20: 60: 20, and H4, H5, H6
This indicates that the transmission is preferentially performed in the time zone (particularly, the time zone of H5). It should be noted that a value of 0 means that it is not desired to be transmitted during that time period.

[0130] Further, the advertiser specifies an advertisement attribute in order to specify a field (attribute) to which a product to be advertised belongs. The advertisement attribute includes, for example, a car, a food, and an electric product. As described above, the advertiser selects, for example, an advertisement attribute that matches the attribute of the advertisement from the advertisement attribute data described on a sheet such as a questionnaire sheet or a mark sheet, and displays the advertisement attribute data indicating the selected attribute. In association with the data, the information is input from the advertisement registration input unit of the advertisement distribution device 1 to the advertisement management unit 1 and stored. In addition, an input device such as a keyboard is provided in the advertisement distribution device 1, software for selecting an advertisement attribute is loaded, advertisement attribute data is displayed on a display device, and an advertisement attribute is selected using the input device. You may make it input.

In the example of FIG. 1, the advertisement attribute is shown in “()” in the column of the calculation element name “viewer's preference (advertisement attribute)”, and the advertisement attribute of the advertisements CM1, CM2, and CM4 is F1. , And the advertisement attribute of CM3 and CM6 is F2,
The advertisement attribute of CM5 is F3, and the advertisement attribute of CM7 is F
4. Note that the symbols F1 to F4 shown here indicate the advertisement attribute, that is, the field to which the advertisement (product advertised in the advertisement) belongs.

C2. In step 2, for each category (Ca1 to Cd3 in FIG. 1) of each of the stored audience segment specifying classification data, the advertisement management unit 3 determines the number-of-viewers data (Sa1 to Sd3) belonging to that category. , Data obtained in step B). The audience number data for each category can be obtained based on all personal data stored in the customer management unit 2. For example, when personal data of ten viewers is stored in the customer management unit 2 and seven of them belong to the category Ca2, the viewer number data S representing 7 in the data of Ca2.
a2 are stored in association with each other. (Note that Sa1 to Sd3
Is used in the step of calculating the maximum number of transmissions described in the embodiment of the operation of the second advertisement distribution device. ) C3. In step 3, the advertisement management unit 3 creates an advertisement ID for the advertisement stored in step 1, and
The date range of the ad (start date, end date),
Classification data for audience segment identification (Ca1 to Cd3), data on the number of viewers (Sa1 to Sd3) associated with each category of each category of the segmentation data for audience segment identification, total display count data (total transmission count data) (KT), priority transmission time data (Hx), advertisement attribute data (F1 to F3), and advertisement length data, and store them in the advertisement management unit 3. At this time, the advertisement management unit 3 associates the scheduled transmission order data (Jn) with the viewer's preference data (Fx) in addition to the data input from the advertisement registration input unit. The lowest value is assigned as the value of the scheduled transmission order data (Jn), and the reference value (intermediate value in this example) is assigned as the viewer preference data (Fx). For display period data,
Data (Tt) indicating the entire display period and data (Tr) indicating the remaining display period are also calculated and stored. Here, display period data, audience segmentation classification data, audience number data for each audience segmentation category category, total display count data (total transmission count data), priority transmission time data, advertisement attribute data, The scheduled transmission order data, viewer preference data, and advertisement length data are collectively referred to as additional data.

[0133] The advertisement management unit 3 also stores the created advertisement ID.
And the advertisement data (data representing the advertisement itself) are transferred to the advertisement data storage unit 4 and stored. In addition, the advertisement management unit 3
Transmits the advertisement ID and the initial data of the advertisement (the data shown in FIG. 1) to the history unit 7 to prepare for the creation of the history data of the advertisement.

The same steps as C1 to C3 are performed for other advertisements, and additional data is linked to the advertisement data. The advertisement management unit 3 of the advertisement distribution device 1 stores a program for performing the above steps.

FIG. 8 shows a step of creating a personal calculation sheet on the transmitting side, that is, in the advertisement distribution apparatus 1. The personal calculation sheet is the priority of distribution of each advertisement assigned to one viewer to the receiver, that is, data used to determine the priority of display at the receiver, and the determined This data includes data indicating the priority, and is created individually for all viewers registered on the transmission side.

D. Step of creating personal calculation sheet on transmitting side D1. In step 1, the customer management unit 2 checks the personal ID in the personal data stored in the customer management unit 2 and the viewing / listening selected by the viewer himself identified by the personal ID from the audience group identification classification data. Then, data indicating the category to which the person belongs is extracted, and a copy thereof is transferred to the calculation unit 6. The calculation unit 6 creates a personal calculation sheet (see the table in FIG. 2) for the viewer identified by the personal ID. However, the data recorded on the personal calculation sheet at this time is
Only data indicating the personal ID and the category to which the viewer belongs.

D2. In step 2, the advertisement management unit 3 copies the additional data of the advertisement, that is, the display period data, the audience segment identification classification data, the total display count data (total transmission count data), the priority transmission time data, and the advertisement attribute data. Then, a copy of the scheduled transmission order data, the viewer's preference data, and the advertisement length data is transferred to the calculation unit 6. In the first embodiment, the number-of-viewers data (Sa1-S
Since d3) is not used for calculating the priority of the advertisement, it is not included in the additional data transmitted to the calculation unit 6.

D3. In step 3, the calculation unit 6
Selects an advertisement to assign to this viewer. The calculation unit 6 receives the data indicating the category to which the viewer belongs from the customer management unit 2 and the classification data (Ca1 to Ca1) for specifying the audience layer in the additional data of the advertisement received from the advertisement management unit 3.
Cd3), and based on the comparison result, determine whether or not to allocate the advertisement to the viewer. In this comparison, the category corresponding to the category to which the viewer belongs is extracted from the categories included in the audience classification specifying data, and whether or not the advertiser has selected the category selected by the viewer That is, it is checked whether a numerical value is assigned to the category.

In this embodiment, the categories Ca1 (area A), Cb1 (male), Cc1 (19)
) And Cd3 (hobby C). The calculation unit 6 examines the categories Ca1, Cb1, Cc1, and Cd3 in the audience data specifying classification data (Ca1 to Cd3) in the additional data of the advertisement, and determines whether the advertiser has selected those categories. That is, it is checked whether a numerical value is assigned to those categories.

D3a. If the numerical value 0 is assigned to all of the above four categories, it is determined that there is no match at all, and in step 4, the calculation unit 6
Discards the additional data without recording it on the personal calculation sheet with no match. Of the advertisements shown in FIG.
Has a numerical value of 0 assigned to all four categories described above, and there is no match, so the advertisement ID and additional data are not recorded on this personal calculation sheet. An advertisement not recorded on the personal calculation sheet is not displayed to the viewer corresponding to the personal calculation sheet.

D3b. If a numerical value other than 0 is assigned to any of the above four categories, the audience segment selected by the advertiser and the audience segment to which the viewer belongs belong at least partially. Is determined to be
In step 5, the calculation unit 6 determines that the advertisement is to be assigned to the viewer, and records the additional data of the advertisement on the personal calculation sheet. Among the advertisements shown in FIG. 1, for the advertisements CM1 to CM6, a numerical value other than 0 is assigned to any of the above four categories, and thus the advertisement ID and additional data of these advertisements are recorded on this personal calculation sheet. Is done.

The selection in this embodiment, that is, whether or not to record the additional data of the advertisement in the personal calculation sheet,
The criterion for determining whether or not to assign an advertisement to a viewer is a numerical value 0 for all of the categories selected by the viewer.
Is assigned. However, as another method, for example, it is also possible to determine whether or not to assign an advertisement based on the sum of values assigned to each category selected by the viewer. It is also possible to assign an advertisement of a value or more to the viewer.

In the personal calculation sheet, only the data corresponding to the category selected by the viewer is recorded as the classification data for specifying the audience. In addition, the display period data (T
Although t and Tr) are recorded in association with the advertisement ID, they are not recorded in the personal calculation sheet as they are, but the coefficient value (Tx) of the display period obtained by the calculation indicated by H5 below is recorded.

Also, in this embodiment, the advertisement ID includes data relating to the average number of transmissions described in the following step (D4), that is, the data of the average number of transmissions (initial value) and the number of times the advertisement has been transmitted ( The data of the number of times this advertisement has been transmitted to this viewer) is also recorded in association therewith. However, as described in H (H1) below, the personal calculation sheet shown in FIG. A coefficient value (Ka) obtained by applying a predetermined coefficient to the remaining number of transmissions is recorded. Note that the number of times the advertisement is transmitted and actually displayed can be obtained based on the personal ID and the advertisement ID included in the data transmitted to the advertisement distribution device 1 after the receiver 20 displays the advertisement ( H, see steps 31 and 32).

D4. In step 6, the calculation unit 6
Is the number of viewers (receivers) to which the ad has been assigned,
That is, data indicating the number of personal calculation sheets on which the advertisement has been recorded is created and stored. This data is created for each of all the advertisements recorded in the personal calculation sheet stored in the calculation unit 6.

[0146] The calculation unit 6 calculates the average number of transmissions for this advertisement. The average number of transmissions is calculated by dividing the total number of impressions received for an ad by the number of all receivers to which the ad has been assigned, and calculating the minimum required number of transmissions for each of those receivers ( (The minimum number of transmissions) is obtained, and the minimum number of transmissions is multiplied by a coefficient.

It is possible that the transmission of the minimum number of transmissions cannot be performed to a certain receiver within the time limit. Therefore, if the minimum number of transmissions calculated for a certain advertisement is assigned to the receiver to which the advertisement is allocated, it is difficult to achieve the total number of display times (total number of transmissions) ordered. . Therefore, by multiplying the minimum number of transmissions by a coefficient, each receiver to which the advertisement is assigned has a margin enough to mutually compensate for the shortage of the number of transmissions of the advertisement to the receiver, and to each receiver. The transmission count is set as an even upper limit so that the advertisement is not transmitted excessively, that is, the average transmission count is determined.

The value of the coefficient by which the minimum number of transmissions is multiplied becomes smaller, for example, in the case of an advertisement intended for a audience including a large number of people, that is, when the number of receivers to which the advertisement is assigned is large. . Conversely, if the number of advertisements targeted at the audience including a small number of people, that is, the number of receivers to which the advertisement is assigned is small, the value becomes large. The value of this coefficient may be, for example, data on the display results (transmission results) of past advertisements, data on the number of viewers obtained and stored through a questionnaire or the like described in A above, It can be empirically determined from data on the audience segment targeted by the designated advertisement.

For example, for an advertisement belonging to a certain field,
The total number of display orders received is 10,000, and the number of receivers to which the advertisement is assigned is 500 (that is, the number of personal calculation sheets recording the advertisement ID of the advertisement is 500).
And In such a case, the minimum number of transmissions to each receiver is 20 (10000/500). Applying a factor to this value to give a margin,
Determine the average number of transmissions.

Also, if an advertisement already assigned to one or more viewers (receivers), that is, an advertisement registered in one or more personal calculation sheets, is newly assigned to another receiver. The data indicating the number of receivers to which the advertisement has been assigned is updated. The calculation unit 6 recalculates the average number of transmissions for the advertisement each time the advertisement is newly assigned to another receiver. At the time of this calculation, the calculation unit 6
Requests the advertisement management unit 3 to obtain data indicating the number of remaining display times up to the total number of display times of the advertisement (that is, the number of remaining transmission times up to the total number of transmission times), and obtains the remaining number of display times. Divide by the data indicating the number of assigned receivers (updated number of receivers), and then at least the average number of transmissions required by each receiver at the time (minimum number of transmissions)
, And a new average transmission count is obtained by multiplying the minimum transmission count by a coefficient. Further, for all personal calculation sheets corresponding to all receivers to which the advertisement is assigned, the data of the initial value of the average number of transmissions is updated to the new average number of transmissions, and for each personal calculation sheet, From the updated average number of transmissions (initial value),
Subtracting the number of advertisement transmissions stored in association with D,
New remaining transmission count data (data on which the control coefficient Ka is based) is created. The calculation unit 6 calculates the control coefficient Ka
Is also changed based on the updated number of receivers (for example, based on the ratio between the number of original receivers and the number of new receivers).

Further, the personal calculation sheet includes a sum of a coincidence value (Ct) indicating the coincidence between the viewer and the advertisement, and a control coefficient for each advertisement obtained in a priority calculation step described in H below. The value (Sum) and the priority (N) given based on the total value are recorded.

The advertisement distribution device 1 performs the above steps for a newly received advertisement. If the same advertisement is already recorded on the personal calculation sheet, the advertisement is not newly recorded on the personal calculation sheet.

[0153] The calculation unit 6 of the advertisement distribution device 1 stores a program for performing the above steps. FIG.
The step of creating a command signal relating to deletion of an advertisement on the transmission side, that is, the advertisement distribution device 1 is shown.

E. Step of creating a command signal for deleting an advertisement at the transmission side E1. In step 1, for example, when deleting an advertisement that cannot be deleted by a normal control operation, such as an advertisement for which the advertiser has decided to stop the continuation even though the number of display times of the advertisement has not reached the total number of display times, In order to delete the advertisement, the external command input unit inputs the advertisement ID of the advertisement and the deletion instruction to the advertisement management unit 3. The advertisement management unit 3 inputs the input advertisement ID and the deletion command to the command unit 5.

Further, the advertisement management unit 3 calculates, based on data on the number of transmissions (displays) of each advertisement obtained from the history unit 7, data on the number of remaining transmissions up to the total number of transmissions of each advertisement. If there is an advertisement that is determined to have reached the total number of display times received, that is, the total number of transmissions, and the display period has expired based on the remaining display period data of each advertisement accumulated by the advertisement management unit 3 itself. When there is an advertisement determined to be an advertisement, the advertisement ID of the advertisement to be deleted and the deletion command are input from the advertisement management unit 3 to the instruction unit 5.

The history section 7 creates and stores history data individually for each advertisement based on the data received from the receiver 20 (data serving as the basis of the history data). The history data includes the number of times the advertisement has been displayed, the recipient of the advertisement (indicating which viewer has viewed the advertisement), the time at which the advertisement was viewed, and the like. In this example, the advertisement management unit 3
Calculates the remaining number of display times up to the total number of advertisements, that is, the remaining number of transmissions up to the total number of transmissions, using the data on the number of advertisements displayed in the history data.

[0157] Further, the history unit 7 individually transmits the number of advertisements and the number of received advertisements for each advertisement based on the data sent from the advertisement data storage unit 4 after the advertisement data storage unit 4 distributes the advertisement. And creates and stores history data including the viewer (data indicating which viewer viewed the advertisement), the time at which the advertisement was viewed, and the like.

[0158] The customer management unit 2 reads, from the history unit 7, the data separated for that period at predetermined intervals, and reflects the data in the data managed by the customer management unit 2. In this example, by using the history data created based on the data received from the receiver 20, the data is updated for the advertisement actually displayed on the receiver. Further, each time new data is input to the history unit 7, the data may be transmitted from the history unit 7 to the customer management unit 2. When it is not considered whether or not the advertisement is actually displayed on the receiver, that is, when it is considered that all the advertisements distributed from the advertisement distribution device 1 to the receiver 20 are displayed, the advertisement data storage unit 4 History data created based on the above data can be used. Steps relating to history data will be described in I below.

E2. In step 2, the instruction unit 5
Inputs the advertisement ID and the deletion command input from the advertisement management unit 3 to the advertisement data storage unit 4, the calculation unit 6, and the history unit 7. The advertisement data storage unit 4 determines whether the advertisement ID of the advertisement to be deleted is recorded based on the advertisement ID and the deletion command input from the command unit. Calculator 6
Inspects all the personal calculation sheets and determines whether or not the advertisement ID of the advertisement to be deleted is recorded. History section 7
Determines whether the advertisement ID of the advertisement to be deleted is recorded.

[0160] The advertisement management unit 3 sets the advertisement I of the advertisement to be deleted.
When D and the deletion command are received from the external command input unit, it is determined whether or not the advertisement ID of the advertisement to be deleted is stored in response to the advertisement ID and the deletion command.

If the advertisement ID of the advertisement to be deleted is stored, in step 3, the advertisement management unit 3 deletes the advertisement ID of the advertisement and the additional data associated with the advertisement ID from the storage unit. I do. The advertisement data storage unit 4 deletes the advertisement ID and the advertisement data. The calculation unit 6 deletes data related to the advertisement from all personal calculation sheets in which the advertisement ID is recorded. When the history unit 7 receives the advertisement ID and the deletion command, after a predetermined time (after a time sufficient to receive data relating to the display of the advertisement from all the receivers), the history unit 7 uses the data stored in the history unit 7 based on the data. Then, creation of statistical data used for later marketing, profit sharing, and the like of the advertisement corresponding to the advertisement ID is started (see J below). History section 7
Deletes the history data of the advertisement after the creation of the statistical data is completed (the statistical data is not deleted until the statistical data is read).

In step 2, the advertisement management unit 3
However, when the advertisement management unit 3 itself determines the advertisement ID of the advertisement to be deleted and the deletion command and generates the advertisement ID and inputs it to the command unit 5, the advertisement management unit 3 After transmitting the advertisement ID and the deletion command, the advertisement ID and the data associated with the advertisement ID are deleted. Upon receiving the advertisement ID and the deletion command from the command unit 5, the advertisement data storage unit 4 determines whether the advertisement ID of the advertisement to be deleted is recorded. The calculation unit 6 inspects all the personal calculation sheets and determines whether or not the advertisement ID of the advertisement to be deleted is recorded. The history unit 7 also determines whether or not the advertisement ID of the advertisement to be deleted is recorded. If the advertisement ID of the advertisement to be deleted is stored, step 3
In, the advertisement data storage unit 4 deletes the advertisement ID and the advertisement data corresponding to the advertisement ID. The calculation unit 6
Data related to the advertisement is deleted from all personal calculation sheets in which the advertisement ID is recorded. History section 7
Upon receiving the advertisement ID and the deletion command from the command unit 5, after a predetermined period of time, based on the data stored in the history unit 7, the advertisement corresponding to the advertisement ID can be used for later marketing or revenue sharing. The creation of statistical data used for such purposes is started, and after the creation of statistical data is completed, the history data of the advertisement is deleted.

The advertisement management unit 3, the advertisement data storage unit 4, the instruction unit 5, the calculation unit 6, and the history unit 7 each store a program for performing the above steps. FIG.
The step of generating a command signal relating to the highest priority distribution of an advertisement in the transmission side, that is, the advertisement distribution device 1 is shown.

F. Step of creating a command signal related to the highest priority delivery of the advertisement on the transmission side F1. In step 1, when it is necessary to distribute a specific advertisement with the highest priority, that is, when it is necessary to transmit the specific advertisement to the viewer's receiver with the highest priority and display it, the external command input unit sends the advertisement designation Is entered. The advertising designation order is
It includes an advertisement ID of an advertisement to be transmitted with the highest priority and a command for instructing transmission with the highest priority. In step 2, the advertisement management unit 3 sends the input advertisement designation command to the command unit 5,
The instruction unit 5 sends an advertisement designation instruction to the calculation unit 6.

F2. In step 3, the calculation unit 6
Inspects all the personal calculation sheets and determines whether or not the advertisement ID indicated by the advertisement designation command is recorded. When the advertisement ID of the advertisement to be transmitted with the highest priority is stored in the personal calculation sheet, in step 4, the data indicating the highest priority is associated with the advertisement ID of the personal calculation sheet and recorded.

As will be described in detail in H below, when transmitting the advertisement data to the receiver, the calculation unit 6 determines whether or not there is an advertisement ID to which data indicating the highest priority is added in the personal calculation sheet. Sends the advertisement I to the advertisement data storage unit 4.
D and the individual I of the viewer corresponding to the personal calculation sheet
D is transmitted with the highest priority. The advertisement data storage unit 4 stores the advertisement I
When D and the personal ID are received, the advertisement data corresponding to the advertisement ID is read with the highest priority, and distributed to the viewer's receiver corresponding to the personal ID via the transmission unit 9 with the highest priority. If there is no advertisement ID to which data indicating the highest priority is added in the personal calculation sheet, the calculation unit 6
Is the advertisement ID stored in the advertisement data storage unit 4 in the order of priority.
And the personal ID of the viewer to which the advertisement is to be distributed. Upon receiving the advertisement ID and the personal ID, the advertisement data storage unit 4 stores the advertisement data corresponding to the advertisement ID in the advertisement I
The advertisement data is read out in the order of reception of D, and in that order, the advertisement data is distributed via the transmission unit 9 to the receiver of the viewer corresponding to the personal ID.

The advertisement management unit 3, the command unit 5, the calculation unit 6, and the transmission unit 9 each store a program for performing the above steps. FIG. 11 shows a step of creating a command signal relating to a change in the value of a control variable applied to a control coefficient in the transmission side, that is, in the advertisement distribution device 1.

G. G. Creating a command signal on the transmitting side for changing the value of the control variable applied to the control coefficient G1. In step 1, the value of the control variable Xn applied to each of the six control coefficients (Tx, Ka, Jn, Cpq, Hx, Fx) of the personal calculation sheet is input from the external command input unit via the advertisement management unit 3 Or from the advertisement management unit 3 itself to the command unit 5.

When the value of the control variable Xn is input from the external command input unit to the command unit 5 via the advertisement management unit 3, the value of the control variable is sales information (for example, including an instruction from an advertiser) and the like. Is determined based on When the advertisement management unit 3 generates the value of the control variable Xn and inputs the value to the command unit 5, the value of the control variable is the data regarding the transmission (display) status of the advertisement stored in the advertisement management unit 3 and the history unit 7. (For example, the remaining display period, the number of remaining transmissions up to the total number of transmissions, and the like) are automatically determined by the advertisement management unit 3.

[0170] The instruction unit 5 receives the control variable X from the advertisement management unit 3.
When the value of n is received, a control variable application command for applying the control variable Xn to each control coefficient of the personal calculation sheet is created. The control variable application instruction includes each newly determined control variable value and an instruction to change the control variable value.

For example, when it is determined from the history data that the advertisement distribution apparatus 1 stores an advertisement that has a large number of remaining transmissions while the display expiration date is approaching, or when an advertiser If you have indicated that you want to complete the display (remaining impressions) immediately, or if you need to complete the display of a particular ad (remaining impressions) urgently for any reason, It is necessary to raise the ranking and send more to the receiver for display. That is,
In order to increase the priority of advertisement transmission, it is necessary to increase the value of the coefficient on which the priority is based. In such a case, six control coefficients (Tx, Ka, Jn, Cpq,
Hx, Fx) by changing the value of the coefficient (variable Xn) applied to each of them and changing the value of each control coefficient,
Increase the priority of sending targeted ads. Note that the following I3
Will be described.

G2. In step 2, the command unit 5 sends a control variable application command to the calculation unit 6. The calculation unit 6
The values of the control variables (Xn) of all the personal calculation sheets are changed to new values indicated by the control variable application command.

In this example, immediately after receiving the control variable application command for each personal calculation sheet, the priority of the advertisement is calculated by reflecting the control variable value included in the control variable application command. Will serve as many ads as possible in the first placement in the time of the placement, with the priority determined by the above calculation, and immediately after the control variable value will be changed back to the original control variable value, The priority calculation is performed again. However, as another configuration, the control variable designated by the previous control variable application command may be maintained until a new control variable application command is received.

Advertisement management unit 3, instruction unit 5, and calculation unit 6
Stores a program for performing the above steps. The processing of deleting the advertisement of E, the processing of distributing the advertisement of F with the highest priority, and the processing of changing the control variable of G are performed at any time as necessary. For example, the process of setting the priority of the advertisement in F to the highest priority is performed when an advertiser urgently receives an instruction to transmit and display a specific advertisement with the highest priority. Further, for example, by performing the process regarding the change of the control variable of G every time new history data is received, it is possible to perform more accurate advertisement distribution control.

FIG. 12, FIG. 13, FIG. 14, and FIG. 15 are one continuous flowchart, and determine the priority of advertisement distribution to each viewer on the transmission side, that is, the advertisement distribution device 1. Then, a step of distributing and displaying to the receivers of the respective viewers will be described.

H. Determination of the priority of the advertisement for each viewer on the transmission side and the distribution step to each receiver The following steps are performed for the transmission side, that is, for all the viewers registered in the advertisement distribution apparatus 1. Although individually performed, in the following description, the priority order of the advertisement data for one of the registered viewers is determined, and the distribution step of the viewer to the receiver is described. I do.

H1. In step 1 of FIG. 12, the calculation unit 6 of the advertisement distribution device 1 associates the advertisement with the registered viewer, that is, the advertisement ID recorded on the personal calculation sheet corresponding to the viewer. Based on the stored average number of transmissions data, an initial value of a value (control coefficient Ka in FIG. 2) representing the weight related to the average number of transmissions of the advertisement is determined. The control coefficient Ka is obtained by multiplying the coefficient by the remaining number of transmissions up to the average number of transmissions (Ka = remaining number of transmissions × coefficient). For example, the control coefficient K
When the value of a is desired to be the same as the value of the remaining number of transmissions, the coefficient by which the remaining number of transmissions is multiplied is set to 1, and the value of the applied control variable X7 is set to 1.

Each time an advertisement is transmitted once, 1 is subtracted from the remaining number of transmissions. When the remaining number of transmissions becomes zero, the control coefficient Ka becomes zero. The advertisement for which the control coefficient Ka has reached 0 is not transmitted to the receiver.

In the example of FIG. 2, the value of the control coefficient Ka of CM1 is 40, the value of CM2 is 100, the value of CM3 is 50, and the value of CM4.
Is 40, CM5 is 70, and CM6 is 30. Calculator 6
However, when the priority of the advertisement is determined based only on the value of the control coefficient Ka at this time, CM2, CM2,
CM5, CM3, CM1 and CM4, CM6.

H2. In step 2, the calculation unit 6
Schedules the transmission (distribution) of each advertisement assigned to the viewer to the receiver, that is, the order of display on the receiver,
An initial value of a value (control coefficient Jn in FIG. 2) representing the weight for the scheduled transmission order is determined.

The initial scheduled transmission order may be determined by any appropriate method. For example, a method of assigning a higher scheduled transmission order in order from the one recorded first on the personal calculation sheet or a method of assigning the scheduled transmission order in the order of alphabets and numbers of ID numbers added to each advertisement data may be used. Good. If a new advertisement is later assigned to this viewer, the control coefficient J
As the value of n, the value (lowest value) assigned in the scheduled transmission order element of FIG. 1 is assigned.

In the initial assignment of the control coefficient Jn, the control coefficient for the advertisement having the lowest scheduled transmission order is set to a predetermined minimum value, and a predetermined increment value is added each time the planned transmission order increases by one. In the embodiment of FIG. 2, the control coefficient Jn
Is set to 1000 and the increment value is set to 100.
In the example of FIG. 2, the scheduled transmission order of the CM 6 is the lowest,
Therefore, the value of the control coefficient is 1000. The scheduled transmission order of CM5 is second from the bottom, and the value of the control coefficient is 1000 + 100, that is, 1100. CM4
Is the third order from the bottom, and the value of the control coefficient is 1100 + 100, that is, 1200. The control coefficient value of CM1 calculated in the same manner is 1500, CM2 is 1400, and CM3 is 1300.

The control coefficient Jn of each advertisement is updated when the advertisement is transmitted. That is, the calculation unit 6 lowers the value of the control coefficient Jn for the transmitted advertisement and increases the value of the control coefficient Jn for the advertisement not transmitted. A method of updating the control coefficient Jn will be described in detail in H23 below.

If the calculating unit 6 determines the priority of the advertisement based on only the value of the control coefficient Jn at this time, CM1, CM2, CM3, CM4, CM5, CM5
It becomes CM6.

H3. In step 3, the calculation unit 6
Is the area (ad attribute) of each ad assigned to the viewer
(A control coefficient F)
x) is assigned an initial value. This initial value is the value (reference value) of the viewer's preference (Fx) included in the data transmitted from the advertisement management unit 3 to the calculation unit 6, that is, the value of the control coefficient Fx shown in FIG. In the example, the reference value is 50. That is, the calculation unit 6 initially assigns the same initial value to all advertisement attributes and records the same on the personal calculation sheet.

[0186] The input unit 23 of the receiver 20, for example, receives an advertisement from the advertisement distribution apparatus 1 and displays the advertisement to the viewer while the viewer is interested in the advertisement or A voting button (“interesting button” and “non-interesting button”) for indicating (voting) whether or not the user is interested is provided. When the viewer presses the “interesting button” during the display of the advertisement, data indicating that the viewer has been voted “interesting” for the advertisement attribute of the advertisement is stored in the storage unit 22 of the receiver 20, and “ When the "not interested" button is pressed, data indicating that "not interested" has been voted for the advertisement attribute of the advertisement is stored in the storage unit 22 of the receiver 20. Receiver 2
The control unit 21 of 0 reads the data indicating the voting result from the storage unit 22 at a predetermined timing, and transmits the data to the advertisement distribution device 1 via the transmission unit 25. The receiving unit 8 of the advertisement distribution device 1 receives the voting result data and transfers it to the calculating unit 6. The calculation unit 6 searches for and reads a personal calculation sheet corresponding to the viewer (receiver) that has transmitted the voting result data, and based on the voting result data, For the advertisement attribute having a vote for "interesting", the value of the control coefficient Fx for all advertisements having the same advertisement attribute as the advertisement attribute is increased, and for the advertisement attribute having a vote for "not interested" That is, the value of the control coefficient Fx for all advertisements having the same advertisement attribute as the advertisement attribute is reduced. The operation of the voting button will be described in detail in H25 below.

The value of the control coefficient Fx is set to an upper limit so as not to increase too much, that is, to prevent the priority of an advertisement having a specific advertisement attribute from increasing too much. Set the lower limit so that the priority does not drop too much. In this example, the initial value is set to an intermediate value between the upper limit and the lower limit. Further, when the control coefficient Fx is set to the initial value, the data of the date and time is obtained from the clock unit (not shown) of the advertisement distribution device 1 and stored in association with the personal calculation sheet.

In the example of FIG. 2, the initial value is 50, the lower limit value is 0, the upper limit value is 100, and the value of the control coefficient Fx for the attribute of each advertisement after the voting button is pressed a plurality of times is shown. I have. In FIG. 2, the value of the control coefficient Fx for the advertisement attribute (F1) of the advertisements CM1, CM2, and CM4 is 70, indicating that the "interesting button" has been pressed many times. C
Control coefficient Fx for advertisement attribute (F2) of M3, CM6
Has a value of 20, indicating that many "uninterested buttons" have been pressed. The value of the control coefficient Fx for the advertisement attribute (F3) of CM5 is 50, which indicates that the voting button has not been pressed or that the "interesting button" and the "not interested button" have been pressed the same number of times. When the priority of the advertisement is determined based only on the value of the control coefficient Fx at this time, CM1, CM2, and CM4 rank first in descending order,
CM3 and CM6 are second and CM5 third.

H4. In step 4, the calculation unit 6
Determines whether a predetermined period (for example, one week, one month, etc.) has elapsed after setting the control coefficient Fx to the initial value, based on the date and time data obtained from the clock unit of the advertisement distribution device 1. If it is determined that the predetermined period has elapsed, the process returns to step 3 and the control coefficients Fx for all advertisements are reset to the initial values. If the predetermined period has not elapsed, the process proceeds to step S5.

If the value of the control coefficient Fx for an advertisement having a specific attribute is kept high for a certain period, other advertisements are less likely to be transmitted (displayed) during that period. Conversely, if the value of the control coefficient Fx for an advertisement having a specific attribute is kept low for a certain period, it becomes difficult to distribute the advertisement during that period. In consideration of the efficiency of the advertisement, it is not preferable that the period of the transmission of the biased advertisement reflecting the preference of the viewer as described above is excessively long. Therefore, when a predetermined period has elapsed, the control coefficients Fx for all advertisements are reset to the initial values.

When the control coefficient Fx for any advertisement attribute reaches the upper limit or the lower limit, the control coefficient Fx for all advertisements may be reset to the initial value. Thus, for example, it is possible to prevent the distribution coefficient of the other advertisements from being excessively hindered by increasing the value of the control coefficient Fx for only the advertisement having the specific attribute and increasing the priority. Conversely, when the value of the control coefficient Fx for only an advertisement having a specific attribute is low and the priority is low, it is possible to prevent the distribution of the advertisement from being excessively hindered.

H5. In step 5, the calculation unit 6
Is a value representing the weight related to the stored display period of each advertisement, that is, a value representing the weight related to the remaining display period (the control coefficient Tx in FIG. 2), based on the entire display period data Tt and the remaining display period data Tr of the display period data. ). The control coefficient Tx is calculated as follows.

I. The total display period (Tt) is determined based on the date of the final expiration date of the display on the receiver and the date when the advertisement was registered in the advertisement distribution device 1 (the date when data regarding the advertisement was input to the advertisement management unit 3). .

Tt = (date of the final deadline) − (date of advertisement registration) The value of Tt is calculated by the advertisement management unit 3 and supplied to the calculation unit 6 in the step of creating the personal calculation sheet described above. I have.

Ii. The remaining display period (Tr) is obtained based on the date of the final deadline for display and the current date. Tr = (date of final deadline) − (current date) iii. The ratio of the remaining display period to the entire display period is determined, and a value Tx ″ obtained by multiplying the ratio by a coefficient (1000 in this example) is determined.

Tx ″ = (Tr / Tt) × 1000 The value Tx ″ becomes smaller as the remaining display period is shorter. iv. A period coefficient Tx "is subtracted from a predetermined coefficient (1000 in this example) to obtain a period coefficient Tx.

Tx = 1000-Tx "The data serving as the basis of the date and time when calculating the remaining display period is generated by a clock unit. When the display period is calculated in units of one day, every time one day elapses (That is, every day), the calculation unit 6 calculates the control coefficient Tx and updates the value (see the description of Step 8 below) .The control coefficient Tx becomes the maximum value when the remaining display period becomes 0. (1000).

Also, some advertisements have a display period of only one day, and in such an advertisement, the date of the final deadline for display and the date of registration of the advertisement (date of starting display of the advertisement) are the same. become. In such a case, the value of the entire display period (Tt) performed in the above step i becomes 0. Tt
In the case of = 0, the answer of the calculation formula of the following step iii cannot be obtained. Accordingly, immediately after the step i, the calculation unit 6 determines whether Tt is 0. If Tt is 0, the control unit 6 does not perform the steps ii to iv and sets the control coefficient Tx to the maximum value. And if Tt is not 0, the above ii ~
Perform Tx to calculate Tx.

In the example of FIG. 2, the value of the control coefficient Tx of CM1 is 800, 700 of CM2, 400 of CM3, and C
M4 is 300, CM5 is 500, and CM6 is 100. When the calculation unit 6 determines the priority of the advertisement based only on the value of the control coefficient Tx at this time, CM1, CM2, CM5, CM3, CM4, and CM6 are arranged in descending order.
Becomes

H6. In step 6, the calculation unit 6
Is the value of Tr (the value obtained in step ii of step 5 above), that is, an advertisement for which the value obtained by subtracting the current date from the date of the final deadline is smaller than 0 for each advertisement. It is checked whether or not is stored. If there is an advertisement with Tr <0, in step 7,
The advertisement data and the additional data are deleted from the personal calculation sheet.

The advertisement management unit 3 checks whether Tr <0 or not. If there is an advertisement with Tr <0, the advertisement management unit 3 sends the instruction to the instruction unit 5. The instruction unit 5 inputs the advertisement ID of the advertisement to be deleted and the deletion instruction, and transmits the advertisement ID and the deletion instruction to the calculation unit 6 (see E above). However, if the calculation unit 6 has already deleted the data related to the advertisement ID from the personal calculation sheet, the deletion command from the command unit 5 becomes invalid. After inputting the advertisement ID of the advertisement to be deleted and the deletion command to the instruction unit 5, the advertisement management unit 3 deletes the data of the advertisement from the storage unit of the advertisement management unit 3 itself.

[0202] The history data of the advertisement for which the display period has expired (Tr <0) and stored in the history unit 7 is used for the subsequent marketing and profit sharing of the advertisement. If the creation of the statistical data has not been completed, it is stored until the creation of the data is completed.

H7. Next, in step 8, the calculation unit 6 checks whether a predetermined time, for example, one day has elapsed, based on the data as the basis of the date and time obtained from the clock unit. If the predetermined time has elapsed, the operation of the calculation unit 6 returns to step 5, and calculates the control coefficient Tx again.
If the predetermined time has not elapsed, the process proceeds to step 9 in FIG.

H8. In step 9 of FIG. 13, the advertisement distribution device 1 waits for an advertisement transmission request signal. The advertisement transmission request signal is a signal for instructing the advertisement distribution device 1 to distribute an advertisement. The advertisement transmission request signal includes advertisement space time data for specifying the length of the advertisement space, data for identifying the receiver 20 that has requested the transmission of the advertisement, that is, personal ID and the like.

If the transmitting side is a provider that supplies contents to users registered as subscribers via a communication network such as the Internet, or a company that provides communication services such as mobile phones, advertisement The transmission request signal is transmitted from the receiver 20 to the advertisement distribution device 1. In this case, for example, when the user performs an input from the input unit 23 of the receiver 20 to connect to the provider or access a predetermined site, the control unit 21 responds to the input. The receiver 2 generates an advertisement transmission request signal and automatically transmits the signal to the advertisement distribution device 1.
0 is programmed. This program is stored in the storage unit 22 of the receiver 20 in advance. Further, in the case of a mobile phone or the like, when the switch is turned on to make a telephone call, an advertisement transmission request signal can be generated and programmed to be automatically transmitted to the advertisement distribution device 1. The advertisement time data is set in advance for each receiver and stored in the storage unit of each receiver.

When the transmitting side is, for example, CS, BS, terrestrial,
A broadcasting station that broadcasts a program on a predetermined channel to a receiver of a subscribing viewer via a cable or wirelessly via a cable or the like. In the case of distributing to, whether or not each receiver is receiving a program being broadcast, that is, by providing a means for confirming whether or not each viewer is watching a program, more reliably , The advertisement can be displayed on the receiver. For this purpose, for example, a confirmation signal for confirming whether or not the receiver 20 is receiving the broadcast is transmitted to each device that broadcasts the program on the transmission side a little before the start time of the advertising space. (For example, a confirmation signal is superimposed on a program signal). The confirmation signal includes advertisement frame time data, data indicating the start time of the advertisement frame, and the like. The advertisement frame time data in the confirmation signal is set according to the length of the advertisement frame in the program. The receiver 20 receives the above-mentioned confirmation signal, creates an advertisement transmission request signal based on the confirmation signal, and displays the created advertisement transmission request signal at the start time of the advertisement space at which the advertisement can be received and displayed. That is, there is provided means for transmitting the advertisement transmission request 1 to the advertisement distribution device 1 at a timing in consideration of the time when the advertisement distribution transmission 1 receives the advertisement transmission request signal, reads out the advertisement, and transmits the advertisement to the receiver 20. The advertisement transmission request signal created by this receiver is
It includes the personal ID of the viewer of the receiver, the advertisement frame time data read from the confirmation signal, and the advertisement frame start time data.

When the power of the receiver is turned on during the advertisement frame time, the advertisement of the still image stored in the storage unit 22 in FIG. 4 is temporarily issued until the advertisement frame ends. Can be configured. In the case of the configuration, for example, from the start to the end of the advertisement frame time, a signal indicating that the advertisement frame time is in progress is transmitted from the transmission side to the receiver, and the receiver responds to the signal to display a still image. Is read from the storage unit 22 and displayed. The material stored in the storage unit 22, that is, the advertisement of the still image is transmitted to the receiver at an arbitrary timing and stored. The advertisement of the still image is only for preventing the screen at the receiver from being interrupted, and is handled separately from the advertisement counted on the personal calculation sheet. The advertisement data of the still image is input to the advertisement management unit 3 from the advertisement registration input unit of the advertisement distribution device 1 and stored in the advertisement data storage unit 4. When receiving the instruction from the advertisement management unit 3 via the instruction unit 5, the advertisement data storage unit 4 transmits the advertisement data of the still image from the transmission unit 9 to the receiver. On the receiver side, the advertisement data of the still image is stored in the storage unit 22. The advertisement data of the still image stored in the storage unit 22 of the receiver is updated when new advertisement data of the still image is input.

If the receiving section 8 of the advertisement distribution device 1 has not received the advertisement transmission request signal, the process returns to step 4 of FIG. 12, and the operations after step 4 are repeated. Advertising distribution device 1
When the receiving unit 8 receives the advertisement transmission request signal, the operation proceeds to step 10, and the calculating unit 6 of the advertisement distribution control transmission 1
Data included in the advertisement transmission request signal is read, and processing is performed based on the data.

H9. In step 10, based on the personal ID included in the advertisement transmission request signal, the calculation unit 6 of the advertisement distribution device 1 reads the personal calculation sheet corresponding to the personal ID. The calculator 6 copies the read personal calculation sheet and creates a temporary personal calculation sheet. In addition,
The read personal calculation sheet is stored in the following step (H23)
), It is discarded when it is confirmed that the advertisement is displayed on the receiver 20, and the temporary personal calculation sheet is stored as a new personal calculation sheet.

H10. In step 11, the calculation unit 6 examines the temporary personal calculation sheet and determines whether the advertisement to be distributed with the highest priority is assigned to the viewer, that is, the advertisement ID to which the data indicating the highest priority is added. It is determined whether or not there is. If there is no advertisement ID to which data indicating the highest priority is added, step 20 (H14) in FIG.
Proceed to.

H11. If an advertisement ID to which data indicating the highest priority is added is recorded on the temporary personal calculation sheet, regardless of the priority of distribution of the advertisement calculated based on the control coefficient, in step 12, The advertisement ID of the advertisement and the personal ID of the viewer (receiver) to which the advertisement is distributed are transmitted to the advertisement data storage unit 4 with the highest priority. Advertisement data storage unit 4 receiving these data
Reads out the advertisement data corresponding to the advertisement ID,
D and the personal ID are transmitted to the transmitting unit 9. Transmission section 9
Transmits the advertisement ID and the advertisement data to the receiver 20 identified by the personal ID.

[0212] When the receiver 20 receives the advertisement ID and the advertisement data at the receiver 26, the controller 21 of the receiver 20 transfers the advertisement data to the output unit 27 to reproduce the advertisement, and the advertisement ID of the reproduced advertisement. And data relating to the display of the advertisement are stored in the storage unit 22. The data related to the display of the advertisement includes, for example, the ID of the program (content) being previewed until the time when the advertisement data was received, the date and time (date and time) when the advertisement data was received, and the time when the advertisement data was received. (Vote data indicating "interesting" or "not interested") recorded during the advertisement display (these data will be described below).

[0213] In step 13, the calculation section 6 deletes the data indicating the highest priority added to the advertisement ID of the advertisement transmitted with the highest priority from the temporary personal calculation sheet. H12. In step 14, the calculation unit 6 of the advertisement distribution device 1 determines, based on the length of the advertisement space indicated by the advertisement space time data included in the advertisement transmission request command, the display time of the advertisement distributed with the highest priority (indicated by the advertisement length data). ) Is subtracted to determine whether or not the time for the advertising space remains. If it is determined that there is no remaining time for displaying another advertisement, the operation proceeds to step 27 in FIG. If it is determined that there is time remaining to display another advertisement, in step 15, the advertisement time data is updated to indicate the remaining time, and the process proceeds to step 16.

H13. In step 16, the calculation unit 6 of the advertisement distribution device 1 subtracts 1 from the remaining number of transmissions of the advertisement distributed with the highest priority in the data of the temporary personal calculation sheet, and determines whether the remaining number of transmissions is zero. Judge. If it is determined that the remaining number of transmissions is 0, step 17
, The advertisement ID and the additional data of the advertisement are deleted from the temporary personal calculation sheet. If the advertisement ID and the additional data of the advertisement are deleted from the temporary personal calculation sheet in step 17, the operation proceeds to step 19 in FIG.

In step 16, the remaining number of transmissions is 0
If not, the operation of the calculation unit 6 proceeds to step 18 in FIG.
The weight (control coefficient Ka) relating to the remaining number of transmissions for the advertisement is calculated, and the control coefficient Ka of the temporary personal calculation sheet is calculated.
Update the value of.

Next, in step 19, the calculation unit 6
The value (control coefficient Jn) indicating the weight for the scheduled transmission order of each advertisement recorded on the temporary personal calculation sheet is updated. The calculating unit 6 keeps the control coefficient Jn of the advertisement in which the scheduled transmission order is higher than the advertisement distributed in step 12 as it is, sets the control coefficient of the advertisement distributed in step 12 to the minimum value, and The increment value (100) is added to the control coefficient for each advertisement whose order is lower than the advertisement delivered in step 12, and the value of the control coefficient Jn for those advertisements is increased by one place. (A method of updating the control coefficient Jn will be described in detail in H22 below.) Steps 12 to 19 can be performed while the advertisement designated by the advertisement designation instruction is transmitted and displayed. .

H14. In step 20, the calculation unit 6 reads the current time from the clock unit. Next, the calculation unit 6
Is the time zone to which the current time belongs among the control coefficients (Hx) assigned to each of the plurality of time zones (H1 to H6 in FIG. 2) in the priority transmission time data recorded on the temporary personal calculation sheet. Is read out.

In the example of FIG. 2, for example, the time zone H6
(21:00 to 1), CM1 is 0, CM2 is 2
0, MC3 is 0, MC4 is 20, CM5 is 30, CM6
Is assigned 0. These control factors assigned to time zone H6 are 1
It is effective only during the time, and CM2, C
The priority of M4 and CM5 will be raised. By using the control coefficient Hx, the advertiser can specify to some extent a time zone in which the advertisement is transmitted to the receiver and displayed.

For example, if the current time is 22:00, and the calculation unit 6 determines the priority of the advertisement based only on the value of the control coefficient Hx at that time, the first place is determined from the highest order. CM5, second place CM2 and CM4, third place CM1 and CM3
And CM6.

H15. Next, in step 21,
The calculation unit 6 calculates all control coefficients Tx, Cpq (Ca1, Cb1, Cc1,
Cd3), Jn, Ka, Hx, and Fx are read.

H16. In step 22, the calculation unit 6 determines the control coefficients (Tx, Cpq, Jn, Ka, Hx, F
The control variable (Xn) is applied to x), and a new control coefficient is determined. That is, the calculation unit 6 reads out the control variables X1 to X9 recorded on the temporary personal calculation sheet, multiplies each by the corresponding control coefficient, and obtains a new control coefficient value Tx ′.
(= Tx × X1), Cax ′ (= Cax × X2), Cb
x ′ (= Cbx × X3), Ccx ′ (= Ccx × X
4), Cdx ′ (= Cdx × X5), Jn ′ (= Jn ×
X6), Ka ′ (= Ka × X7), Hx ′ (= Hx × X
8), Fx ′ (Fx × X9) is calculated. If the value of a control variable for a certain control coefficient is set to 1, the value of the control variable does not change.

In this step, the value of the degree of coincidence Ct is calculated, and all control coefficients (Tx, Cpq
This is performed before the step of summing the values of (Ct), Ka, Jn, Hx, and Fx. By applying the individually determined control variables to the respective control coefficients, the advertisement distribution device 1 controls which of the calculation elements recorded on the temporary personal calculation sheet is to be emphasized. It is possible to do.

H17. In step 23, the calculation unit 6 determines the audience to which each stored advertisement is directed and the audience to which the audience of the receiver 20 belongs based on the audience classification identification data of the temporary personal calculation sheet. A value (matching value Ct) indicating the weight for the degree of matching with the person group is determined.

The degree of coincidence Ct is the category (Ca1, Cb1, Cc1 in this example) that matches the category to which the viewer belongs, which is selected from all the categories of the audience group specifying classification data (Ca1 to Cd3) in FIG. , Cd3) to the control variables (X2, X3, X4, X5)
It is obtained by summing the numerical values to which As shown in FIG. 2, in the personal calculation sheet, data of Ca1, Cb1, Cc1, and Cd3 are selected and copied from the audience group identification classification data of FIG.

Here, Ca1, Cb1, Cc1, Cd
It is assumed that the values of the control variables X2, X3, X4, and X5 applied to the value of 3 in step 22 are all 1. In this case, as shown in the lower table of FIG. 2, a numerical value Ct (= Ca1 ′ + Cb1 ′ + Cc1 ′ + C) representing the degree of coincidence of the viewer corresponding to this personal calculation sheet with CM1.
d3 ') is 40 + 80 + 10 + 10 = 140. Similarly, 250 for CM2, 110 for CM3, 200 for CM4, and 9 for CM5.
It becomes 170 for 0 and CM6.

When the calculating unit 6 determines the priority order of advertisements based only on the value of the control coefficient Ct, CM2, CM4, CM6, CM1, CM3, CM5 are arranged in descending order.
Becomes

H18. In step 24, the calculation unit 6 determines the control coefficients Tx ', Ka', Jn ', Hx', and F for each advertisement recorded on the temporary personal calculation sheet.
The values of x 'and Ct are summed to determine a determinant (determinant (Sum) in FIG. 2). Next, in step 25,
The calculating unit 6 determines the final transmission priority (priority (N) in FIG. 2) of each advertisement in the descending order of the determinant based on the determinant (Sum).

In the case of the example of FIG. 2, that is, the viewers corresponding to this personal calculation sheet are classified into categories Ca1, Cb1, and Cc.
1, Cd3 when the current time belongs to the time zone H6 and all the control variables Xn (X1 to X9) are 1.
The value of the determinant (Sum) of M1 to CM6 is 2550,
2540, 1880, 1830, 1840, 1320, and the priority N based on the decision element Sum (1st to 6th)
CM), CM2, CM3, CM
5, CM4 and CM6.

H19. Next, in step 26,
The calculation unit 6 reads out the advertisement space time data, and selects the number of advertisements that can be displayed (transmittable) within the time indicated by the advertisement space time data in the order of the priority determined in the temporary personal calculation sheet. The advertisement ID of the selected advertisement and the personal ID of the viewer corresponding to the personal calculation sheet are transmitted to the advertisement data storage unit 4 in order of priority.

[0230] In response to the advertisement ID and the personal ID received from the calculation unit 6, the advertisement data storage unit 4 reads the advertisement data corresponding to the advertisement ID from the storage unit of the advertisement data storage unit 4, and reads the advertisement ID and the personal ID. Is transmitted to the transmission unit 9. The transmitting unit 9 includes a receiver 20 corresponding to the personal ID.
, The advertisement data and the advertisement ID are transmitted.

When the receiver 20 receives the advertisement ID and the advertisement data at the reception unit 26, the control unit 21 reproduces the advertisement data at the output unit 27 substantially in real time, and outputs the advertisement ID attached to the reproduced advertisement data. Is stored in the storage unit 22.

In this embodiment, the advertisement is reproduced in real time, but it is also possible to display the advertisement once stored in the storage unit 22 of the receiver 20. Further, when the transmitting side adds program ID data for identifying the program to the program (content) signal, the control unit 21 of the receiver 20 determines whether or not the advertisement ID and the advertisement data have been received. Program I of the program I was listening to
D is stored in the storage unit 22 in association with the received advertisement ID. Also, when the advertisement ID and the advertisement data are received,
The date and time are read from the clock unit 24, and the advertisement ID is read.
Can also be stored in association with. Also, the receiver 20
Has the function of identifying the location (geographical location) of the receiver,
It can also be stored in association with D.

[0233] Further, when the viewer presses the "interesting button" of the input unit 23 during the reproduction of the advertisement, that is, when the viewer votes for "interesting", the control unit 21 of the receiver 20 sets the advertisement attribute of the advertisement to the In contrast, voting data indicating that the viewer has voted “interested” is stored in the storage unit 22. When the viewer presses the “not interested” button, that is, when the user votes “not interested”, the control unit 21 determines that the viewer has voted “not interested” for the advertisement attribute of the advertisement. The data is stored in the storage unit 22. Further, even if the viewer performs voting a plurality of times while displaying one advertisement, the control unit 21 stores only one voting in the storage unit 22 as a valid voting.

[0234] The control unit 21 of the receiver 20 later stores the advertisement ID stored in the storage unit 22 (that is, the advertisement ID of the advertisement reproduced in the table), the personal ID, and the program ID of the program that was listened to immediately before the advertisement display. , And reads out the date and time data and the voting data at which the advertisement is displayed, and transmits the data from the transmission unit 25 to the advertisement distribution device 1 (see H24).

As described above (see H8), when the transmitting side is a broadcasting company that broadcasts a program and inserts an advertisement into a predetermined advertisement space in the broadcast program, the advertisement distribution device 1
Receives the advertisement transmission request signal, includes an individual ID, advertisement space time data, and data indicating the start time of the advertisement space. The advertisement distribution device 1 reads data indicating the start time of the advertisement space from the advertisement transmission request signal, and transmits the advertisement data to the receiver at the timing when the advertisement is broadcast on the receiver of the viewer at the start time. Means for controlling the transmission timing of the data.

H20. In step 27, the advertisement data storage unit 4 transmits to the history unit 7 data such as the advertisement ID of the transmitted advertisement, the personal ID of the viewer of the receiver to which the advertisement is transmitted, and the date and time of transmission. Based on the data, the history unit 7 individually transmits the advertisement, the number of advertisement transmissions, the advertisement receiver (indicating to which viewer this advertisement was transmitted), the time when the advertisement was transmitted, and the like. And creates and stores the history data. Note that this history data is created and stored separately from history data created based on data sent from the receiver. The history data created based on the data from the calculation unit 6 is useful. For example, it is necessary to check the history data against the history data created based on the data sent from the receiver. Thereby, the actual display status can be confirmed and the history data can be corrected, so that more accurate history data can be created.

The step continues from step 27 in FIG. 14 to step 28 in FIG. H21. In step 28, the calculating unit 6 calculates the value of the number of times of transmission from the value of the remaining number of times of transmission of the advertisement recorded on the temporary personal calculation sheet,
That is, the number of times assumed to be displayed on the receiver (usually 1) is subtracted.

In step 29, the calculation unit 6 checks the number of remaining transmissions of each advertisement stored in association with the temporary personal calculation sheet. If there is an advertisement that is 0, in step 30, the advertisement ID of the advertisement and the data stored in association with the advertisement ID are deleted from the temporary personal calculation sheet.

For each advertisement for which the remaining number of transmissions is determined not to be 0 in step 29, the calculation unit 6 calculates a value (control coefficient Ka) representing the weight relating to the remaining number of transmissions in step 31. Then, the value of the control coefficient Ka of the temporary personal calculation sheet is updated.

H22. In step 32, the calculation unit 6 updates the value (control coefficient Jn) indicating the weight for the scheduled transmission order of each advertisement recorded on the temporary personal calculation sheet. For example, when the calculation unit 6 selects only the advertisement having the highest scheduled transmission order among the advertisements recorded on the personal calculation sheet and transmits the selected advertisement to the receiver 20, the calculation unit 6 performs control on the advertisement. Set the coefficient to the lowest value (1000),
The value of the control coefficient Jn is incremented by one by adding the above-described increment value to the control coefficient for each of the second and lower advertisements. In this example, when CM1 is selected and transmitted, C1
The control coefficient of M1 is changed to the minimum value of 1000,
100 is added to each of the control coefficients of M2 to CM6. As a result, the control coefficient value of CM2 is 1500, CM3 is 1400, CM4 is 1300, and CM5 is 1
200 and CM6 are 1100. The priority of the next transmission based on only the updated control coefficient Jn is CM2, CM3, CM4, CM5, CM6, CM
It becomes 1.

[0241] For example, when the advertisement space is long and the calculating unit 6 successively selects a plurality of advertisements in descending order of priority based on the control coefficient Jn and transmits the advertisements to the receiver 20, the control unit 6 The coefficients Jn are collectively recalculated. For example, CM1, CM2, CM3,
The order is CM4, CM5, and CM6.
It is assumed that CM3 is continuously selected and transmitted in that order. In this case, the CM1 to CM3 are collectively moved down to the lowest order in that order, and the control coefficients are allocated in the same manner as described above. That is, the control coefficient of CM1 is set to 1200,
2 is 1100 and CM3 is 1000. CM4, CM
5. Since the order of CM 5 and CM 6 is increased by three places, respectively, the increment value (300) of the third place is added to each original control coefficient.

When the calculating unit 6 uses a plurality of determinants when deciding the priority of transmission of the advertisement recorded on the temporary personal calculation sheet, other determinants (one or more) are used. May be given priority. Therefore, the control coefficient Jn
, CM1, CM2, CM3, CM4,
Even if the order is CM5 and CM6, an advertisement having an intermediate control coefficient value Jn, for example, CM3 may be selected first and transmitted. Further, there is a case where data indicating transmission with the highest priority is added to a certain advertisement ID recorded on the personal calculation sheet. For example, when data indicating the highest priority is added to the CM 3, the calculation unit 6 does not consider any control coefficient value (accordingly,
Even if the control coefficient value Jn of No. 3 is not the highest value), the CM 3 is selected with the highest priority and transmitted to the receiver 20. In such a case, the calculation unit 6 determines that the advertisement having the control coefficient Jn higher than CM3, that is, the control coefficient Jn of CM1 and CM2.
n is kept as it is, a minimum value of 1000 is assigned to CM3, and an increment value of 100 is added to each of the advertisements having control coefficients Jn lower than CM3, that is, the control coefficients Jn of CM4, CM5, and CM6. As a result, the control coefficient Jn
The priority of the next transmission based on only
M1, CM2, CM4, CM5, CM6, and CM3.

H23. The control unit 21 of the receiver 20 includes an advertisement ID and an individual ID of an advertisement reproduced by the receiver,
And the program ID of the program that was being listened to immediately before the advertisement display,
The date and time data, voting data, location data, and the like at which the advertisement was displayed are read from the storage unit 22, and those data are transmitted from the transmission unit 25 to the advertisement distribution device 1.

[0244] In step 33, the receiving unit 8 of the advertisement distribution device 1 receives the above data and transmits it to the history unit 7. The history unit 7 stores the received data, and transmits the advertisement ID, the personal ID, and the voting data in the data to the calculation unit 6.

[0245] Calculation unit 6 determines that the advertisement corresponding to the advertisement ID received from receiver 20 is actually displayed on receiver 20. In order to increase the accuracy of calculating the priority of an advertisement transmitted to each receiver, it is necessary to promptly reflect the display status of each receiver on each personal calculation sheet. In this embodiment, the advertisement distribution device 1
It is necessary to promptly receive at least the advertisement ID, the personal ID, and the voting data among the data stored in the storage unit 22 of the above. Therefore, the receiver 20 is programmed to transmit these data to the advertisement distribution device 1 at the end of the advertisement space or within a short time after the end of the advertisement space.

However, as another configuration, for example, as the data to be reflected on each personal calculation sheet, the advertisement distribution device 1
In the configuration that does not reflect the data related to the display of the actual advertisement in each receiver, such as the configuration that uses only the history data created based on the advertisement transmission operation within, the priority of each advertisement in the personal calculation sheet Receiver 2 for calculation
It is not necessary to receive the history data from the storage unit 22 of “0”.
However, since data relating to the actual display of advertisements at each receiver is required in a place where detailed data used for later marketing or revenue sharing is required, the data is stored in the receiver 20. Is stored in the storage unit 22 and collected on the transmission side, for example, at predetermined intervals.

[0247] In step 34, the calculation section 6 officially updates the personal calculation sheet based on the received advertisement ID. First, the calculation unit 6 receives the advertisement I received from the receiver 20.
D and the advertisement ID of the advertisement delivered to the receiver 20 are compared, and when they completely match, the personal calculation sheet is updated by storing a temporary personal calculation sheet instead of the original personal calculation sheet. I do.

When the advertisement ID received from the receiver 20 and the advertisement ID of the advertisement distributed to the receiver 20 do not partially match (for example, when three advertisements are distributed,
(E.g., when the receiver 20 returns only the advertisement ID of this advertisement, or when three advertisement IDs are returned from the receiver 20 and one of the advertisement IDs does not match). Destroys the temporary personal calculation sheet. Next, the calculation unit 6 determines that only the advertisement corresponding to the matched advertisement ID has been displayed, and updates and stores the data of the original personal calculation sheet based on the received data.

In the case where the temporary personal calculation sheet is discarded, the calculation unit 6 receives, from the receiver 20, the advertisement ID of the advertisement to which the data indicating the highest priority is added,
The data indicating the highest priority added to the advertisement ID of the advertisement in the original personal calculation sheet is deleted. When the advertisement ID of the advertisement to be displayed with the highest priority is not received from the receiver 20, the data indicating the highest priority added to the advertisement ID of the advertisement in the original personal calculation sheet is maintained.

When the advertisement ID is not received from the receiver 20, or when the advertisement ID received from the receiver 20 and the advertisement ID of the advertisement delivered to the receiver 20 do not match at all, Discard the temporary personal calculation sheet and keep the original personal calculation sheet as it is.

The above processing includes a procedure for confirming that the advertisement has been displayed on the receiver 20, that is, a procedure for receiving the advertisement ID of the advertisement displayed on the receiver 20 from the receiver 20. However, when it is considered that all the advertisements distributed from the advertisement distribution device 1 are displayed on the receiver 20, that is, when it is not confirmed whether or not the advertisement is surely displayed on the receiver 20,
Updating the data of the personal calculation sheet is performed directly on the personal calculation sheet using the data generated and stored based on the advertisement transmission operation in the advertisement distribution device 1.
That is, a temporary personal calculation sheet is not created. Therefore, in that case, processing for creating a temporary personal calculation sheet, processing for receiving a personal ID and an advertisement ID from the receiver 20, and matching the received advertisement ID with the advertisement ID of the delivered advertisement are not included. Not necessary.

H24. In step 35, the calculation unit 6 of the advertisement distribution device 1 checks the voting data received from the receiver 20, and if the voting data indicates that “voting has been done”, in step 36, Among the advertisements recorded on the calculation sheet, the control coefficient Fx for all advertisements having the same advertisement attribute as the advertisement attribute of the advertisement voted as “interesting” is increased by a predetermined value. Conversely, if the voting data indicates that the user has voted “not interested”, the calculating unit 6 determines in step 36 that the advertisement attribute of the advertisement recorded on the personal calculation sheet is the same as the advertisement attribute of the advertisement. Control factor F for all ads with attributes
x is decreased by a predetermined value. The voting data received from the receiver 20 is checked, and if nothing is recorded in the voting data, the process returns to step 4 in FIG. 12 and performs the same operation as described above.

For example, in the example of FIG.
2. The advertisement attribute of CM4 is F1 (for example, car), CM3, C
The advertisement attribute of M6 is F2 (for example, food), and the advertisement attribute of CM5 is F3 (for example, cosmetics). Further, the initial value of the control coefficient Fx is set to 50, the upper limit value is set to 100, and the lower limit value is set to 0.

When the viewer votes “interested” from the input unit 23 of the receiver 20 while watching the advertisement CM1 of the car, the calculation unit 6 of the advertisement distribution apparatus 1 performs the voting. After receiving and processing the data, the numerical value for the advertisement attribute F1 to which the CM1 belongs increases by a predetermined value, and the priority becomes higher for advertisements having other advertisement attributes. That is, the priority of the car advertisement, that is, the priority of CM1, CM2, and CM4 is higher than that of CM3, CM5, and CM6. When the viewer votes “not interested” while watching CM3 which is an advertisement for food, after the calculation unit 6 of the advertisement distribution device 1 receives the voting data, the advertisement attribute F2 to which CM3 belongs is set. The numerical value of the advertisement decreases by a predetermined value, and the priority of the advertisement having another advertisement attribute decreases. That is, the priority of the advertisement of the food, that is, the priority of CM3 and CM6 is CM
1, CM2, CM4, CM5. If no voting is performed during the display of the advertisement, no voting data is generated, and the data transmitted from the receiver 20 to the advertisement distribution device 1 does not include the voting data. Does not change.

For an advertisement newly recorded on the personal calculation sheet, calculation unit 6 calculates the current control coefficient F in the personal calculation sheet corresponding to the advertisement attribute of the advertisement.
Assign x. For example, if the advertisement attribute of the advertisement CMX newly recorded in the personal calculation sheet is F1, and the value of the current control coefficient Fx for the advertisement attribute F1 in the personal calculation sheet is 70, the advertisement attribute of the advertisement CMX 70 is assigned to F1.

After step 36, the operation returns to step 4 in FIG. 12, and the same operation as described above is performed. The advertisement distribution device 1 stores a program for performing the above steps.

FIG. 16 shows the transmitting side, that is, the advertisement distribution apparatus 1.
2 shows the processing and control steps of the history data. Here, a case will be described in which the data on the advertisement stored in the advertisement distribution device 1 is updated using the history data transmitted from the receiver 20.

I. Processing / control step of history data on transmission side I1. When the advertisement is registered in the advertisement management unit 3, the history unit 7 of the advertisement distribution device 1 receives the advertisement ID of the advertisement and additional data (such as the data illustrated in FIG. 1) from the advertisement management unit 3. A storage location for storing advertisement history data is prepared.

[0259] In step 1, the receiving unit 8 of the advertisement distributing apparatus 1 transmits the data from the receiver 20 to the storage unit 22 of the receiver 20.
The advertisement ID of the advertisement displayed by the receiver 20 and the personal ID of the viewer of the receiver 20, the program ID of the program that was previewed immediately before the advertisement display, the date when the advertisement was displayed, and Data including time data, location data, voting data, and the like is received and transmitted to the history unit 7 (see E1 above).

[0260] Based on the received data, the history unit 7
Create historical data that includes data such as the number of times the ad was displayed, the recipients of the ad (indicating which viewers watched the ad), the date and time the ad was viewed, and the programs you were listening to just before the ad was displayed. , Is stored in a storage location assigned to the advertisement in association with the advertisement ID. The data included in the history data is updated each time new data is received from the receiver 20.

[0261] The history data of each advertisement includes data received from all receivers. For example, the data of the number of times of display included in the history data of an advertisement indicates the total number of times of display at all the receivers to which the advertisement is assigned, and when new data is received from a certain receiver, the data is displayed. Is increased.

I2. In step 2, the history unit 7
Transmits data indicating the number of display times of an advertisement (sum of the number of display times of all receivers) at a predetermined timing (for example, the history unit 7).
Receives new data and updates the history data) and transmits it to the advertisement management unit 3. The advertisement management unit 3 compares the display count data received from the history unit 7 with the total display count (KT in FIG. 1) determined at the time of receiving the order of the advertisement, and determines the remaining display count of each advertisement, that is, the total transmission count. The remaining number of transmissions up to is obtained.

The advertisement management unit 3 creates control data for transmitting each advertisement based on the remaining number of transmissions obtained in I2. I3. In step 3, the advertisement management unit 3 checks the number of remaining transmissions, and if the remaining number of transmissions becomes 0 or less, in step 4, creates a deletion instruction for the advertisement and issues an instruction together with the advertisement ID of the advertisement. Transmitted to the unit 5 (see E above).

If it is determined in step 3 that the remaining number of transmissions is not 0, a control variable is determined in step 5 and a control variable application command including the control variable is created (see G above). ).

The advertisement management unit 3 first obtains the total number of times of display during the remaining display period, that is, the number of times of transmission per unit time required to achieve the total number of times of transmission. The advertisement management unit 3 obtains the number of display times per unit time (actual number of display times) from the number of times an advertisement is displayed within a certain period. For example, from the date and time when an ad starts serving (the date the ad was registered)
Divide the number of times displayed by all receivers by the date and time when the history data was obtained by the unit time (for example, the number of days in between),
Obtain the number of times displayed per unit time. Next, the value of the number of actual displays is compared with the value of the required number of transmissions per unit time to achieve the total number of transmissions (the required number of transmissions). Determines the value of the control variable Xn in order to increase the priority of the advertisement, and transmits a control variable application command including the control variable to the command unit 5.

In the case where the advertisement management unit 3 automatically determines how to change the value of the control variable (Xn) for which control coefficient, a program for determining the control variable value according to the situation Is stored in the advertisement management unit 3. For example, data indicating what control variable value should be applied to which control coefficient and in what case is empirically created and added to the program. After a lapse of time since the operation of the apparatus, data for determining a control variable value is created and added based on the obtained statistical data.

Data indicating what control variable (Xn) is to be applied to which control coefficient depending on the situation is transmitted from the external command input unit to the command unit 5 via the advertisement management unit 3.
Enter

For example, in the example of FIG. 2, it is assumed that the priority of an advertisement having a short remaining display period is to be increased. In that case, the value of the control variable X1 included in the control variable application instruction is increased. For example, the value of the control variable X1 applied to the control coefficient Tx in FIG. Control variable 1 for control coefficient Tx
When multiplied by 0, the determinants of CM1 to CM6 (Sum)
Are 9750, 8840, 5480, and 453, respectively.
0, 6340 and 2220. The priorities based on these determinants are CM1, CM2, CM5, CM
3, CM4 and CM6. In this example, the remaining display period is the shortest (that is, the value of the control coefficient Tx is the largest) C
The priority of M1 is first, and the priority of CM2 with the second shortest remaining display period is second. The newly determined priorities of CM1 and CM2 are the same as the original priorities, but the remaining display periods are in ascending order. The priority of the advertisement CM5 having the third shortest remaining display period rises one rank from the fourth rank to the third rank, and the priority of the advertisement CM3 having the fourth shortest display period falls one rank from the third rank to the fourth rank. I have. If more emphasis is placed on an advertisement with a short remaining display period, it may be multiplied by a larger control variable.

The manner of raising the priority depends on the magnitude of the control variable (Xn) to be multiplied. Each of the advertisement management unit 3 and the history unit 7 stores a program for performing the above steps.

FIG. 17 shows the transmitting side, that is, the advertisement distribution apparatus 1.
5 shows a step of generating statistical data based on the history data in. J. Step of generating statistical data based on history data on the transmission side J1. In step 1, when the history unit 7 receives the advertisement ID and the deletion command from the command unit 5, after a predetermined time (for example, after a time sufficient to receive all data relating to the display of the advertisement from all the receivers). And the history unit 7
Based on the data stored in the advertisement ID, the creation of statistical data used for later marketing, revenue sharing, and the like of the advertisement corresponding to the advertisement ID is started. The data stored in the history unit 7 is the initial data of the advertisement copied from the advertisement management unit 3 (data shown in FIG. 1), the history data created based on the data received from the receiver 20, and the data received from the advertisement data storage unit 4. Includes historical data created based on such data. In this example, when creating the statistical data, the history unit 7 uses the history data created based on the data received from the receiver 20.

[0271] If the history data includes program data indicating a program (content, site) watched immediately before viewing the advertisement on the receiver 20, the history And data indicating the number of times of display (data of the number of times of display for each program).

The created statistical data includes an advertisement ID for an advertisement, and individual IDs of all viewers who have viewed the advertisement.
D, date and time of display, number of times displayed by all receivers, number of times of display for each program, location of reception, etc., and display period, audience segment classification, total number of times of display, priority transmission shown in FIG. Including data such as time.

When the transmitting side is a broadcasting company that broadcasts a program on a predetermined channel, and the advertisement distribution device 1 is used to insert an advertisement into a predetermined advertisement space in the broadcast program, the reception data is included in the history data. If program data indicating the number of the channel watched immediately before viewing the advertisement on the device 20 is included, data indicating the number of times and the number of times the advertisement was displayed on which channel (the number of display times for each channel). Data) and include them in statistical data.

After the creation of the statistical data of the advertisement is completed, the history section 7 deletes other data (history data, a copy of the data shown in FIG. 1, etc.) relating to the advertisement. J2. In step 2, the history unit 7 reads out the total number of times of display (KT) from the created statistical data, and obtains, for each program, the ratio of the total number of times of display to the number of times of display related to the program.

Also, for example, when the total number of display times displayed by all the receivers is larger than the total number of display times determined by the advertisement requester, or when the advertisement is cut off, the advertisement requester determines. If you get less than the total number of impressions,
The ratio of the number of times displayed for all programs to the number of times displayed for each program (content, site) may be determined.

If the transmitting side is a broadcasting company that broadcasts a program on a predetermined channel, the total display count (KT) is read from the created statistical data, and the total display count and the channel-related And the ratio to the number of times displayed.

J3. In step 3, the advertising fee paid by the advertiser to the company that distributed each program (the company that provided the content, the company that opened the site, and the broadcasting company that broadcasts on a given channel) was calculated using the above ratio. Distribute according to. The statistical data is deleted after being read.

[0278] The history section 7 of the advertisement distribution device 1 stores a program for performing the above steps. Above,
The advertisement distribution device 1 receives the advertisement request, transmits and displays the advertisement to each of the receivers 20, and completes a series of steps from completion of display of the advertisement to distribution of the advertisement fee to each program distribution company.

Next, an embodiment of the operation of the second advertisement distribution device will be described. In this embodiment, the display period (control coefficient Tx), the audience layer identification classification (control coefficient Cpq), the scheduled transmission order (control coefficient Jn), and the upper limit transmission Number of times (control coefficient Ku)
, Priority transmission time (control coefficient Hx), and viewer preference (advertisement attribute) (Fx). That is, in the second embodiment, the upper limit transmission count (control coefficient Ku) is used instead of the average transmission count (control variable Ka) used in the first embodiment.

The average number of transmissions used in the first embodiment has the same value for all viewers (receivers) to which the advertisement has been assigned. That is, the weight of the audience to which each viewer belongs is not considered. For example, in the embodiment of FIG. 1, the advertiser classifies the audience segment specifying element of CM3 as Cdx, and the category Cd1 is 80 and the category Cd2 is
10 and 10 for category Cd3. This is because the audiences belonging to the category Cd1 and the category Cd
This means that the viewer group belonging to category 2 and the audience group belonging to category Cd3 are regarded as important at a ratio of 80:10 to 10. However, even if the CM3 is assigned to a viewer belonging to the category Cd1 (hobby A) that is regarded as important, it is assigned to a viewer belonging to the category Cd3 (hobby C) that is not regarded as important. Also, the average number of transmissions to the receiver of each viewer, that is, the initial value of the control coefficient (Ka) indicating the weight becomes the same. Therefore, both the viewer who is regarded as important and the viewer who is not regarded as important, the advertisement is transmitted and shown equally. This is inconvenient when considering the effectiveness and efficiency of the advertisement.

Therefore, in the second embodiment, the number of transmissions in consideration of the degree of coincidence between the audience segment targeted by each advertisement and the audience segment of each viewer, that is, the upper limit transmission number (control coefficient Ku) Is used in place of the average number of transmissions (control coefficient Ka). That is, in the second embodiment, the number of times of transmission to the receiver, that is, the upper limit number of times of transmission (control coefficient) in consideration of the degree of coincidence between the audience segment targeted by each advertisement and the audience segment of each viewer. Ku) is used instead of the average number of transmissions (control coefficient Ka).

The second embodiment is similar to the first embodiment except that the upper limit transmission count (control coefficient Ku) is used instead of the average transmission count (control coefficient Ka). Therefore, when the concept of the method of determining the priority of the transmission of the advertisement is shown in a table format, it is similar to the table shown in FIG. That is,
A table in which the calculation element name “average number of transmissions” and the control coefficient name “Ka” in FIG. 2 are replaced with “upper limit number of transmissions” and “Ku”.

Since the operation of the second embodiment has many parts in common with the operation of the advertisement distribution apparatus of the first embodiment, only different parts will be described. A '. The viewer registration step A ′ in the advertisement distribution device 1 is a step corresponding to the step described in A of the first embodiment (the step shown in FIG. 5), and is similar to the step described in A. Perform the steps of The customer management unit 2 of the advertisement distribution device 1 stores a program for performing step A ′.

B '. Step of Analyzing Viewer's Personal Data on the Transmitting Side Step B ′ corresponds to the step described in B of the first embodiment (the step in FIG. 6), and is similar to the step described in B. Perform the steps of The customer management unit 2 of the advertisement distribution device 1 stores a program for performing the step B ′.

FIG. 18 is a diagram corresponding to FIG. 7, and shows a step of preparing data relating to an advertisement on the transmitting side, which is described in C ′ below. C '. Step of Preparing Data Related to Advertisement on Transmission Side The step of C ′ corresponds to the step described in C of the first embodiment (the step in FIG. 7), and is the same as the step described in C. I do. The advertisement management unit 3 of the advertisement distribution device 1 stores a program for performing the step C ′.

D '. The step of creating a personal calculation sheet D ′ on the transmitting side corresponds to the step described in D of the first embodiment (the step of FIG. 8). However, in the second embodiment, since the upper limit transmission count (control coefficient Ku) is used instead of the average transmission count (control coefficient Ka) used in the first embodiment, it is related to the calculation of the upper limit transmission count. The parts are different.

D1 '. As Step 1, the same steps as those described in D1 of the first embodiment are performed. D2 '. In step 2, the advertisement management unit 3 determines, for each category (the category Cax, the category Cbx, the category Ccx, and the category Cdx in FIG. 1), all the categories included in the category (for example, the categories Ca1 to Cam in the case of the category Cax). ) To calculate the sum of the numbers assigned by the advertiser. In the present embodiment, the sum of the values assigned to each category, that is, the sum of the values assigned to a plurality of categories included in one category is 100.

The advertisement management unit 3 copies the additional data of the advertisement, that is, the display period data, the audience classification data, the number-of-viewers data for each category of the audience classification, and the total display count data ( A copy of the priority transmission time data, advertisement attribute data, scheduled transmission order data, viewer preference data, and advertisement length data is transferred to the calculation unit 6. The advertisement management unit 3 further adds, to the additional data, data indicating a value (100 in this example) assigned to each class of the audience class specifying class.

D3 '. As steps 3, 4, and 5, the same steps as those described in D3, D3a, and D3b of the first embodiment are performed. Also in the second embodiment, the categories Ca1 (area A), Cb
1 (male), Cc1 (19 years old or younger), Cd3 (hobby C)
Is assumed to be included.

Also, in the second embodiment, instead of the average number of transmissions in the first embodiment, the advertisement ID is provided with data relating to the upper limit number of transmissions described in the following step (D4 '), ie, the upper limit. The data on the number of transmissions (initial value) and the data on the number of times the ad was sent (the number of times this ad was sent to this viewer) are recorded in association with each other. A coefficient value (Ku) obtained by applying a predetermined coefficient to the remaining number of transmissions up to is recorded.

D4 '. In step 6, the calculation unit 6
Calculates the upper limit number of transmissions (the value on which the control coefficient Ku is based). The calculation unit 6 calculates the total number of display times data (KT) in the data stored in association with the personal calculation sheet, and the classification data for audience segment identification (in this example, Ca1, Cb1, Cc
1, Cd3) and the number-of-viewers data of each category (Sa1, Sd) stored in association with the audience group specifying classification data.
b1, Sc1, Sd3), the value of the maximum number of transmissions of each advertisement recorded on the personal calculation sheet is obtained.
The upper limit transmission count indicates the upper limit of the number of transmissions of each advertisement to the receiver 20. When the remaining transmission count up to the upper limit transmission count becomes zero, the control coefficient Ku becomes zero. The advertisement for which the control coefficient Ku has become 0 is not transmitted.

[0292] In the following, one of the features of the present invention is recorded on a personal calculation sheet in consideration of the degree of coincidence between the audience segment targeted by each advertisement and the audience segment of the audience of each receiver. The calculation step of the upper limit transmission number for one advertisement will be described. This calculation step is performed by the calculation unit 6.

D4'a. The value of the control coefficient Cpq of the classification for specifying the audience group in the personal calculation sheet (table similar to the table in FIG. 2) is read. Here, the viewer is assigned to the categories Ca1 and Cb.
1, Cc1 and Cd3, and the personal calculation sheet records the data of these control coefficients. For CM1, the control coefficients 40, 80, 10, and 10 assigned to Ca1, Cb1, Cc1, and Cd3, respectively. Is read.

D4'b. Control coefficients (Ca1, Cb) for each category
1, Cc1, Cd3) is divided by the sum (100 in the present embodiment) of numerical values assigned to all categories included in the category including the category, and the weight of the assigned numerical value is defined as a ratio (RCpq). Ask. here,
Since the sum of the numerical values assigned to all the categories in each classification is 100, Cpq / 100 is the ratio of the assigned numerical values.

Rpq = Cpq / 100 For CM1, Ra1 = C1
0.4 (= Ca1 / 100 = 40/100), Rb1 = 0.8 for category Cb1, Rc1 = 0.1 for category Cc1, Rd3 = for category Cd3
A total of four ratio values of 0.1 are obtained.

D4'c. The total number of display times (total number of transmissions) (KT) for which an advertisement has been ordered is individually multiplied by each Rpq obtained in step D4'b. With this calculation,
A value (KRpq) in which the total number of display times KT of the advertisement is associated with the degree of agreement between the viewer and the advertisement is obtained.

KRpq = KT × Rpq = KT × (Cpq
/ 100) For example, if the KT of CM1 is 10,000 times,
Four values of KRpq, that is, KRa1 = 4000 (= 1
0000 × 0.4), KRb1 = 18000 (= 100
00 × 0.8), KRc1 = 1000 (= 10000 ×
0.1), KRd3 = 1000 (= 10000 × 0.
1) is obtained.

D4'd. The number of viewers belonging to each category (or the number of receivers of the viewers belonging to the category) (Spq) stored in association with each category of the audience demographic classification in the personal calculation sheet is read.

[0299] In this example, the viewers are in categories Ca1, C
b1, Cc1, and Cd3, so that Sa1, Sb1,
Since the values of Sc1 and Sd3 are stored in association with the personal calculation sheet, these values are read.

D4'e. The value of each KRpq obtained in relation to the degree of coincidence with each category to which the viewer belongs in the above-mentioned step D4′c is calculated by using the value of the Spq extracted in the above-mentioned step D4′d corresponding to each category. Divide individually by value. By this calculation, a plurality of advertisement transmission counts (Kc) to each receiver are obtained in consideration of the number of viewers (receivers) belonging to each category.

Kc = KRpq / Spq = KT × (Cpq
/ 100) / Spq In this example, four values of Kc are obtained. For example, Sa1
Are 500, Sb1 is 200, Sc1 is 100
Assuming that 0 and Sd3 are 5,000, four values of Kc are 8 (= KRa1 / Sa1 = 4000/500),
40 (= KRb1 / Sb1 = 8000/200), 1
(= KRc1 / Sc1 = 1000/1000), 0.2
(= KRd3 / Sd3 = 1000/5000) is obtained.

D4'f. The largest value among the plurality of values of Kc calculated in the step D4'e is selected, and that value is set as the final value of Kc. In the above example, 40 is the value of Kc.

By multiplying the value by an appropriate coefficient (for example, a coefficient indicating a margin statistically obtained), an upper limit transmission count (Ku ") is calculated in consideration of the degree of coincidence. Ku" = Kc × coefficient = (K × (Cpq / 100) / Sp
q) × coefficient Note that the control coefficient Ku recorded on the personal calculation sheet is a value obtained by applying the coefficient to the remaining number of transmissions up to the upper limit transmission number (Ku ″) obtained by the above calculation. A calculation similar to the calculation is performed for all advertisements recorded on the personal calculation sheet.

When a new viewer contracts as a subscriber and registers with the customer management unit 2, or when a certain subscriber cancels the contract and deletes the registration from the customer management unit 2, The number of viewers belonging to the category changes. Customer Management Department 2
Updates the number of viewers belonging to each category of the audience group identification category each time the number of viewers changes, and notifies the calculation unit 6 that the number of viewers has been updated. When notified that the number of subscribers has increased or decreased, the calculation unit 6 recalculates the upper limit transmission count for the advertisement. For this calculation, the calculation unit 6 sends the total number of display times KT of the advertisement to the advertisement management unit 3.
Requesting and acquiring data indicating the number of remaining views up to and data indicating the number of viewers (updated number of viewers) belonging to each category of the audience segmentation classification recorded in the personal calculation sheet, The upper limit transmission count is newly calculated.

[0305] The personal calculation sheet is provided based on the coincidence value (Ct) indicating the coincidence between the viewer and the advertisement, the total value (Sum) of the control coefficient for each advertisement, and the total value. Priority (N) is recorded. However, the total value (Su of the control coefficients of the personal calculation sheet in the second embodiment)
m) is Tx × X1 + Ct + Jn × X6 + Ku × X7 +
It is a value obtained by Hx × X8 + Fx × X9 (in the first embodiment, the Ku × X7 portion is Ka × X7), and the priority order (N) is determined based on this total value.

[0306] The advertisement distribution apparatus 1 performs the above-described steps also for a newly received advertisement. If the same advertisement is already recorded on the personal calculation sheet, the advertisement is not newly recorded on the personal calculation sheet.

[0307] The calculation unit 6 of the advertisement distribution device 1 stores a program for performing the above steps. E '. Step E ′ of Creating a Command Signal Related to Deletion of an Ad on the Transmitting Side Step E ′ corresponds to the step described in E of the first embodiment (the step shown in FIG. 9), and is described in E. The same steps as those performed are performed.
The advertisement management unit 3, the advertisement data storage unit 4, the instruction unit 5, the calculation unit 6, and the history unit 7 each store a program for performing the step of E '.

F '. Step F ′ of Creating Instruction Command Related to Highest Priority Delivery of Advertisement on Transmission Side The step F ′ corresponds to the step described in F of the first embodiment (the step shown in FIG. 10). Perform the same steps as described. The advertisement management unit 3, the command unit 5, the calculation unit 6, and the transmission unit 9
Each stores a program for performing the step of F '.

G '. Step G ′ at the transmitting side for creating a command signal related to a change in the value of the control variable applied to the control coefficient The step G ′ is the same as the step described in G of the first embodiment (the step shown in FIG. 11). The corresponding step is the same as the step described in G. However, the second embodiment is different from the first embodiment in that a control coefficient Ku is used instead of the control coefficient Ka. The advertisement management unit 3, the instruction unit 5, and the calculation unit 6 store a program for performing the step of G ′.

The processing relating to the deletion of the advertisement E ′, the processing relating to the distribution of the advertisement F ′ with the highest priority, and the processing relating to the change of the control variable G ′ are the same as those in the first embodiment. It is performed at any time as needed.

H '. The determination of the priority of the advertisement for each viewer on the transmission side and the distribution step to each receiver H ′ are performed in steps 1 to 36 described in H of the first embodiment (FIG. 12). Step 1 to Step 36) of FIG. However, in the second embodiment, the average number of transmissions (control coefficient K
Since the upper limit transmission count (control coefficient Ku) is used instead of a), the part related to the upper limit transmission count is different.

H1 '. Step 1 corresponds to Step 1 of H1 (Step 1 in FIG. 12), but uses the upper limit transmission count (control coefficient Ku) instead of the average transmission count (control coefficient Ka) used in the first embodiment. However, it is different.

In step 1, the calculation unit 6 of the advertisement distribution apparatus 1 associates the advertisement with the registered viewer, ie, the advertisement ID recorded on the personal calculation sheet corresponding to the viewer. Based on the stored upper limit transmission count data, an initial value of a value (control coefficient Ku) indicating a weight related to the upper limit transmission count of the advertisement is determined. Control coefficient K
u is obtained by multiplying the number of remaining transmissions up to the upper limit number of transmissions by a coefficient (Ku = number of remaining transmissions × coefficient). For example, when it is desired to make the value of the control coefficient Ku equal to the value of the remaining number of transmissions, the coefficient by which the remaining number of transmissions is multiplied is set to 1, and the value of the applied control variable X7 is set to 1.

Each time the advertisement is transmitted once, 1 is subtracted from the remaining number of transmissions. When the remaining number of transmissions becomes zero, the control coefficient Ku becomes zero. The advertisement for which the control coefficient Ku has reached 0 is not transmitted.

For example, if the value of the control coefficient Ku of CM1 is 40
And CM2 is 100, CM3 is 50, CM4 is 4
0, CM5 is 70, CM6 is 30, and the calculating unit 6
When the priority of the advertisement is determined based only on the value of the control coefficient Ku at this time, CM2, CM
5, CM3, CM1 and CM4, CM6.

H2 '. Step 2 is a step corresponding to Step 2 of H2 (Step 2 in FIG. 12),
Steps similar to those described in H2 are performed. H3 '. Step 3 is a step corresponding to step 3 of H3 (step 3 in FIG. 12), and performs the same steps as the steps described in H3.

H4 '. Step 4 is a step corresponding to Step 4 of H4 (Step 4 in FIG. 12),
Steps similar to those described in H4 are performed. H5 '. Step 5 is a step corresponding to Step 5 of H5 (Step 5 in FIG. 12), and performs the same steps as the steps described in H5.

H6 '. Steps 6 and 7 correspond to steps 6 and 7 of H6 (steps 6 and 7 in FIG. 12), and perform the same steps as the steps described in H6.

H7 '. Step 8 is a step corresponding to Step 8 of H7 (Step 8 in FIG. 12),
Steps similar to those described in H7 are performed. H8 '. Step 9 is a step corresponding to Step 9 of H8 (Step 9 in FIG. 13), and performs the same steps as the steps described in H8.

H9 '. Step 10 is a step corresponding to Step 10 of H9 (Step 10 of FIG. 13), and performs the same steps as the steps described in H9. H10 '. Step 11 is Step 11 of H10.
(Step 11 in FIG. 13)
Steps similar to those described in H10 are performed.

H11 '. Steps 12 and 13 are H1
Steps 12 and 13 of FIG.
This is a step corresponding to 3), and performs the same step as the step described in H12.

H12 '. Steps 14 and 15 are H1
Steps 14 and 15 of FIG.
This is a step corresponding to 5), and performs the same step as the step described in H12.

H13 '. Steps 16, 17, 18,
19 corresponds to steps 16, 17, 18, and 19 of H13 (steps 16, 17 of FIG. 13, steps 18 and 1 of FIG. 14).
This is a step corresponding to 9), and performs the same step as the step described in H13. However, in the second embodiment, the remaining number of transmissions checked in step 16 is the number of remaining transmissions up to the upper limit number of transmissions, and if it is determined in step 16 that the number of remaining transmissions is not zero, the calculation unit 7
Calculates the weight (control coefficient Ku) relating to the remaining number of transmissions for the advertisement in step 18 and updates the value of the control coefficient Ku of the temporary personal calculation sheet.

H14 '. Step 20 is a step corresponding to Step 20 of H14 (Step 20 of FIG. 14), and performs the same steps as the steps described in H14.

H15 '. Step 21 is a step corresponding to Step 21 of H15 (Step 21 of FIG. 14), and performs the same steps as the steps described in H15. However, in the second embodiment, since the control coefficient Ku is recorded on the personal calculation sheet instead of the control coefficient Ka, the calculation unit 6 calculates all the control coefficients Tx and Cpq for each advertisement on the temporary personal calculation sheet. (Ca1, Cb1, C
c1, Cd3), Jn, Ku, Hx, and Fx are read.

H16 '. Step 22 is a step corresponding to Step 22 of H16 (Step 22 of FIG. 14), and performs the same steps as the steps described in H16. However, in the second embodiment, since the control coefficient Ku is recorded on the personal calculation sheet instead of the control coefficient Ka, the calculation unit 6 calculates the control coefficient (Tx, Cpq, Jn, K
The control variable (Xn) is applied to u, Hx, Fx) to newly determine a control coefficient. That is, the calculation unit 6 reads out the control variables X1 to X9 recorded on the temporary personal calculation sheet, multiplies each by the corresponding control coefficient, and obtains a new control coefficient value Tx ′ (= Tx × X1), Cax '(= Cax × X
2), Cbx ′ (= Cbx × X3), Ccx ′ (= Cc
x × X4), Cdx ′ (= Cdx × X5), Jn ′ (=
Jn × X6), Ku ′ (= Ku × X7), Hx ′ (= H
x × X8) and Fx ′ (Fx × X9) are calculated.

H17 '. Step 23 is a step corresponding to Step 23 of H17 (Step 23 of FIG. 14), and performs the same steps as the steps described in H17.

H18 '. Steps 24 and 25 correspond to H1
8 (steps 24 and 25 in FIG. 14)
This is a step corresponding to 5), and performs the same step as the step described in H18. However, in the second embodiment, since the control coefficient Ku is recorded on the personal calculation sheet instead of the control coefficient Ka, the calculation unit 6 generates the control coefficient Ku for each advertisement recorded on the temporary personal calculation sheet. Tx 'and K
The values of u ′, Jn ′, Hx ′, Fx ′, and Ct are summed to determine a determinant (the determinant (Sum) in FIG. 2). Next, in Step 25, the calculation unit 6 determines, based on the determinant (Sum),
The final transmission priority (priority (N) in FIG. 2) of each advertisement is determined.

H19 '. Step 26 is a step corresponding to step 26 of H19 (step 26 of FIG. 14), and performs the same steps as the steps described in H19.

H20 '. Step 27 is a step corresponding to step 27 of H20 (step 27 of FIG. 14), and performs the same steps as the steps described in H20.

H21 '. Steps 28, 29, 30,
31 is a step corresponding to steps 28, 29, 30, 31 of H21 (steps 28, 29, 30, 31 in FIG. 15), and performs the same steps as the steps described in H21. However, in the second embodiment, step 2
The remaining number of transmissions updated in step 8 is the number of remaining transmissions up to the upper limit number of transmissions. If it is determined in step 29 that the number of remaining transmissions is not 0, the calculation unit 7 determines in step 31 that the advertisement , A weight (control coefficient Ku) relating to the remaining number of times of transmission is calculated, and the value of the control coefficient Ku on the temporary personal calculation sheet is updated.

H22 '. Step 32 is a step corresponding to Step 32 of H22 (Step 32 of FIG. 15), and performs the same step as that described in H22.

H23 '. Steps 33 and 34 correspond to H2
3 (steps 33 and 34 in FIG. 15)
This is a step corresponding to 4), and performs the same step as the step described in H23. However, in the second embodiment, the control coefficient Ku is recorded on the personal calculation sheet instead of the control coefficient Ka. Accordingly, the control coefficient Ku is updated when the personal calculation sheet is formally updated based on the advertisement ID received by the calculation unit 6 in step 34.

H24 '. Steps 35 and 36 are performed in H2
4 (steps 35, 36 in FIG. 15)
This is a step corresponding to 6), and performs the same steps as the steps described in H24. If nothing has been recorded in the voting data checked in step 35, the process returns to step 4 in FIG. 12 and the same operation as described above is performed. After step 36, the process returns to step 4 and performs the same operation as described above.

The advertisement distribution device 1 stores a program for performing the above steps. I '. The processing and control step of the history data on the transmission side The step of I 'corresponds to the step described in I of the first embodiment (the step shown in FIG. 16), and is the same as the step described in I. Perform the same steps. However, the second embodiment is different from the first embodiment in that an upper limit transmission count (control coefficient Ku) is used instead of the average transmission count (control coefficient Ka) used in the first embodiment. The advertisement management unit 3 and the history unit 7 each store a program for performing the step of I ′.

J '. The step of generating statistical data based on the history data on the transmission side The step of J ′ is a step corresponding to the step (step shown in FIG. 17) described in J of the first embodiment, Steps similar to those described in J are performed. The history unit 7 of the advertisement distribution device 1 stores a program for performing the step of J ′.

As described above, the advertisement distribution apparatus 1 receives the advertisement request, transmits and displays the advertisement to each of the receivers 20, displays the advertisement, and distributes the advertisement fee to each of the program distribution companies after the display of the advertisement is completed. A series of steps of the embodiment is completed.

In the above embodiment, an advertisement suitable for each viewer registered on the transmission side is selected and assigned, the advertisement assigned to the viewer is assigned a transmission priority, and the viewer's reception is performed according to the priority. If it is necessary to precisely control the transmission of the advertisement, but does not need to prioritize the advertisements assigned to the viewer, for example, the order in which the advertisements were assigned to the viewer, The advertisements can be cyclically selected and transmitted to the receiver in the order of the alphabet and the number of the advertisement ID given to the advertisement. Also in this configuration,
Since the advertisement that matches the viewer is selected when the advertisement is assigned to the viewer, the effect and efficiency of the advertisement are improved.

In the above embodiment, when it is necessary to transmit a specific advertisement to the viewer's receiver with the highest priority and display it, the external command input unit of the advertisement distribution device 1 sends the advertisement management unit 3 An advertisement designation command was input to (see F above).
However, the advertisement designation command (including the advertisement ID of the advertisement to be transmitted with the highest priority and the command for instructing the transmission with the highest priority) may be input to the advertisement management unit 3 by another method. It is.

As an example, the transmitting side is a broadcasting station that broadcasts a program on a predetermined channel to a receiver of a subscriber who is a subscriber, and sends an advertisement to each receiver in an advertisement space of a program being broadcast. The case of distribution will be described.

To check with the broadcasting side whether each receiver is receiving the program being broadcast, it is necessary to check whether the receiver 20 has received the broadcast shortly before the start time of the advertising space. That is, means for creating a confirmation signal for confirming whether or not the program is being viewed and transmitting the confirmation signal to each of the receivers is provided. Means are provided for receiving an advertisement transmission request signal created based on the signal and transmitting an advertisement to the receiver based on the advertisement transmission request signal. The confirmation signal created on the broadcast side includes advertisement space time data and data indicating the start time of the advertisement space, and further includes an advertisement designation instruction when there is an advertisement to be displayed with the highest priority. .

The receiver 20 has a means for generating an advertisement transmission request signal based on the confirmation signal received by the receiver 25,
A process in which the created advertisement transmission request signal can be received and displayed at the start time of the advertisement space, that is, the advertisement distribution transmission 1 receives the advertisement transmission request signal, reads the advertisement, and transmits the advertisement to the receiver 20 And a means for transmitting to the receiving unit 8 of the advertisement distribution device 1 at a timing considering the time for performing The advertisement transmission request signal created by the receiver includes the personal ID of the viewer of the receiver, the advertisement space time data read from the confirmation signal, and the advertisement frame start time data. If instructions were included,
Include it.

[0343] The advertisement distribution device 1 receives the advertisement transmission request signal transmitted from the receiver 20 by the reception unit 8, and transfers the advertisement transmission request signal to the advertisement management unit 3. The advertisement management unit 3 reads out the personal ID and the advertisement designation command from the advertisement transmission request signal and sends them to the command unit 5. The instruction unit 5 calculates a personal ID and an advertisement designation instruction by a calculation unit 6
Send to The calculation unit 6 inspects the personal calculation sheet corresponding to the personal ID, and determines whether or not the advertisement ID indicated by the advertisement designation command is recorded. If the advertisement sheet of the advertisement to be transmitted with the highest priority is stored in the personal calculation sheet, data indicating the highest priority is associated with the advertisement ID of the personal calculation sheet and recorded.

The advertisement management unit 3 reads data indicating the start time of the advertisement space from the advertisement transmission request signal, and outputs the advertisement data to the receiver at the timing when the advertisement is broadcast on the receiver at the start time. Means for controlling the transmission timing of the advertisement so as to transmit the advertisement. When transmitting the advertisement data to the receiver 20, the calculation unit 6 sets the advertisement I to which the data indicating the highest priority is added in the personal calculation sheet.
If D exists, the advertisement ID and the personal ID of the viewer corresponding to the personal calculation sheet are transmitted to the advertisement data storage unit 4 with the highest priority. Upon receiving the advertisement ID and the personal ID, the advertisement data storage unit 4 reads the advertisement data corresponding to the advertisement ID with the highest priority, and sends the advertisement data to the receiver of the viewer corresponding to the personal ID via the transmission unit 9. Distribute by priority. If there is no advertisement ID to which data indicating the highest priority is added in the personal calculation sheet, the advertisement data is transmitted to the viewer's receiver corresponding to the personal ID in the order of the priority determined by the calculation unit 6. The distribution is performed via the transmission unit 9.
In such a configuration, the confirmation signal transmitted to the receiver shortly before the start time of the advertisement space in the program can include the advertisement designation instruction, so that the advertiser can specify the advertisement in association with the program. Can be displayed.

In the above embodiment, the viewer presses the “interesting button” or the “not interested button” of the input unit 23 while the advertisement is being reproduced on the receiver 20, ie,
When voting "interesting" or "not interested", the voting data indicating that the viewer has voted "interesting" or "not interested" for the advertisement attribute of this advertisement is stored in the storage unit 22.
, And the stored voting data is transmitted to the advertisement distribution device 1 at a predetermined timing. However, it is also possible to configure so as to automatically vote for "interesting" or "not interested".
For example, if the viewer is watching a program of a certain genre (here, a car), the receiver sets the attribute data of the broadcast program added to the broadcast program (in this case, data indicating the attribute of a car). ), The voting for the attribute of the advertisement (in this case, the advertisement of the car) related to the genre is automatically performed in the form of “interesting”, and the storage unit 2
2 is stored. The stored data is transmitted to the advertisement distribution device 1 at a predetermined timing. On the other hand, if the advertisement is not played to the end when displayed, a vote of "not interested" can be automatically given in the same manner.

However, the advertisement transmitted to the viewer's receiver is an advertisement having a high priority determined by the advertisement distribution device 1. Therefore, when the advertisement transmitted to the receiver and displayed is voted "interesting", the value of the viewer's preference used for the priority calculation is calculated for the advertisement having the higher priority. (Fx) is further increased, and advertisements waiting in the advertisement distribution device (particularly advertisements with different advertisement attributes) are disadvantageous. Therefore, in the advertisement distribution device, when calculating the priority, it is desirable to set the weight value added based on the voting data for “interesting” to a value that does not extremely affect the priority of each advertisement. The same applies to the case of “not interested”.

Further, in the above embodiment, the advertisement attribute (ie, the field to which the product to be advertised belongs) is set based on a large classification such as car, drug, food, etc. It is also possible. For example,
For cars, you can set advertising attributes based on the vehicle manufacturer, such as Ford cars, Chrysler cars, General Motors cars,
For example, it is also possible to set detailed advertising attributes such as sedans, sports, and wagons based on the shape of the vehicle.

[0348] Further, it is also possible to configure so that the advertisement is transmitted when the transmitting side wants to transmit the advertisement without considering whether the advertisement is displayed on the receiver. For example, when inserting an advertisement into an advertisement space set in a program broadcasted from a transmission side such as a broadcasting station, when considering whether or not a viewer is watching the program, that is, during the program, When it is not considered whether or not the inserted advertisement is to be displayed, an advertisement transmission request signal is sent from the transmitting side to the advertisement distribution apparatus 1.
It is configured to send to. In this case, for example, the transmission side creates an advertisement transmission request signal slightly before the start time of the advertisement space, and transmits the signal to the advertisement distribution device. The advertisement transmission request signal includes data indicating the start time of the advertisement space, advertisement space time data, data indicating the channel number in which the advertisement space is set, and the like. The advertising distribution device,
The personal ID of the viewer and the data indicating the channel number that the viewer can view are stored in association with each other, and when an advertisement transmission request signal is received, the channel number is read from the signal and associated with the channel number. The read personal ID is read out, and the advertisement assigned to each of the read personal IDs is transmitted from the start time of the advertising space to the timing of insertion into the advertising space. In this case, history data created based on an advertisement transmission operation in the advertisement distribution device can be used as data to be reflected on each personal calculation sheet.

Also, in the present invention, the large classification of the audience data specifying classification data and the small classification (category) of each large classification
Can be increased or decreased as needed. In addition, restrictions and rules when the advertiser assigns a numerical value (weight value) to each category can be arbitrarily changed.

In the present invention, the type of the time zone of the priority transmission time can be appropriately increased or decreased as needed. Also, restrictions and rules when the advertiser assigns a numerical value (weight value) to each time zone can be arbitrarily changed.

When determining the priority of the distribution of advertisements, if the value of the control coefficient of one advertisement is the same as the value of the control coefficient of another advertisement, and the priority is the same, For example, the one stored first is transmitted first, or the one with the higher ID number added to the advertisement is transmitted first.

Also, in the present invention, both audio and image (image and text) signals are transmitted to the receiver for reproduction, or only one of the audio and image signals is transmitted to the receiver. Playback is also possible.

[0353]

As described above, according to the present invention, a plurality of advertisement data are stored on the transmitting (broadcasting) side, and the audience layer targeted for each advertisement stored on the transmitting side is transmitted to the transmitting side. Based on the degree of matching of each viewer registered with the viewer demographics, ads are individually selected and assigned to each viewer (viewer's receiver), and the assigned advertising data is From the viewer to the receiver of the viewer for display.

Therefore, the present invention can transmit each advertisement to the receiver of each viewer and reproduce it so that the advertiser can view the advertisement suitable for the viewer targeted for the advertisement. , The advertising effect desired by the advertiser can be improved.

Also, according to the present invention, each of the advertisement data assigned to each viewer is weighted with respect to the priority of transmission to the receiver by the viewer, and each of the advertisement data is weighted based on the weighting. Determines the priority of transmission of the advertising data, selects the advertising data to be transmitted to the viewer's receiver based on the priority from the assigned advertising data, and selects the advertising data selected based on the priority. The transmission is performed to the receiver of the viewer based on the priority order.

Thus, the present invention allows an advertiser to weight advertisements based on the unique characteristics of the advertisement, and to receive each advertisement under conditions optimally matching the unique characteristics of the advertisement to each viewer. The advertiser can transmit the data to the device for playback, thereby increasing the advertising effect desired by the advertiser.

As described above, the present invention has a technical effect that the advertising effect of the advertisement can be remarkably improved as compared with the conventional advertisement transmission technology in which the advertisement is transmitted in a fixed order. Further, according to the present invention, an advertisement with a short display period is given a high priority and transmitted to the receiver preferentially, so that even if the display period is short, it is possible to achieve a predetermined number of display times. is there.

In the present invention, the average number of transmissions of each advertisement required for each receiver to complete a predetermined total number of display times (total number of transmissions) within a predetermined period is set. Is given a high priority to an advertisement having a large number of remaining transmissions up to the average number of transmissions, and is preferentially transmitted to the receiver. Therefore, even if a large number of display times, that is, the number of transmissions remains,
It is possible to achieve a predetermined number of transmissions within a predetermined display period, and to prevent an advertisement from being displayed excessively on a specific receiver.

Also, in the present invention, a high priority is given to an advertisement having a high degree of coincidence between the information specifying the audience segment targeted by the advertisement and the information identifying the audience segment to which the viewer of the receiver belongs. And send it to the receiver with priority. In other words, the advertisement that is assumed to be viewed by the viewer is preferentially transmitted to the receiver and displayed, so that the viewer's attention can be drawn. Therefore, the effect and efficiency of the advertisement are significantly improved. In addition, for viewers,
This is advantageous because ads that will be intriguing are viewed preferentially.

Also, in the present invention, the scheduled transmission order of the advertisement is determined, the higher priority is assigned in order from the highest order of the planned transmission order, the transmission is preferentially transmitted to the receiver, and after the advertisement is transmitted, a new scheduled transmission is performed. The transmission order is determined, and a higher priority is assigned again from the higher order of the scheduled transmission order, and the transmission is preferentially transmitted to the receiver. Therefore, compared with the case where the advertisement is repeatedly transmitted to the receiver and displayed in the same order or the case where the same advertisement is continuously transmitted and displayed, the viewer's attention can be obtained. This has the effect of significantly improving the advertising effectiveness and efficiency.

Also, in the present invention, each advertisement is preferentially transmitted to the receiver in a time zone suitable for the life of the viewer targeted by the advertisement and a time zone suitable for the nature of the product advertised in the advertisement. I do. Therefore, the advertisement which is assumed to be desired by the viewer is transmitted to the receiver preferentially at the time of viewing by the viewer and is displayed, so that the viewer's attention can be obtained. This has the effect of significantly improving efficiency.

[0362] Further, according to the present invention, the viewer of the receiver is allowed to show the preference for the attribute of each advertisement assigned to the viewer, and the preference for the attribute of the advertisement indicated by the viewer is displayed. The transmission priority of each advertisement is determined based on the above, and the advertisement is transmitted to the receiver according to the priority.
Therefore, for the viewer, the advertisement suitable for the viewer is preferentially transmitted to the receiver and displayed,
There is an effect that much information desired by the viewer can be obtained.

Also, in the present invention, the degree of coincidence between the viewer and the advertisement assigned to the viewer is reflected, and the receivers of the viewers to which the advertisement is assigned mutually receive advertisements to the receiver. An upper limit transmission count is set to achieve a predetermined total transmission count (total display count) by compensating for the shortfall in the transmission count and to prevent a certain advertisement from being excessively transmitted to each receiver to which the advertisement is assigned. Then, a high priority is given to an advertisement having a large number of remaining transmissions up to the maximum transmission number, and the advertisement is preferentially transmitted to the receiver and displayed. Therefore, even if a large number of transmissions are left, the predetermined number of transmissions can be achieved within a predetermined display period, and the effect of preventing a certain advertisement from being excessively transmitted to a specific receiver. There is. In addition, since many advertisements that are expected to be viewed by the viewer are transmitted to the receiver and displayed, and the viewers can be noticed, the effect and efficiency of the advertisement are significantly improved. Further, for the viewer, the number of times of transmission of an advertisement suitable for the viewer, that is, the number of times of display on the receiver increases and the number of times of transmission of an unsuitable advertisement decreases, so that a large amount of information desired by the viewer is obtained. Has the effect.

Also, in the present invention, by considering a plurality of deciding factors of priorities comprehensively, priority can be assigned without bias to specific deciding factors. Has the effect of becoming higher.

In the present invention, the transmitting side checks the display status of the advertisement at the receiver, and controls the transmission of the advertisement to each receiver according to the display status. That is, more accurate advertisement distribution control can be performed for all receivers. Therefore, for example, even in a case where the total number of display times (total number of transmissions) ordered from an advertiser cannot be achieved in a predetermined period due to an unexpected situation,
By controlling the distribution of the advertisement on the transmission side, there is an effect that the required number of times of display (the number of times of transmission) can be achieved within a predetermined period.

[0366] Further, according to the present invention, it is possible to specify an advertisement to be transmitted with the highest priority, and when the specified advertisement is included in the advertisements allocated to the viewer, the highest priority is given to the advertisement. Control is performed so that the advertisement is transmitted to the viewer's receiver. Therefore, for example, when the advertiser specifies the date, time zone, program, and the like for displaying the advertisement, the advertisement can be transmitted to the receiver as specified or close to the specification, so that the advertiser can be satisfied. In addition, there is an effect that the transmitting side can easily sell the advertising space. Further, even when an advertisement needs to be urgently transmitted to the receiver and displayed, the advertisement can be easily inserted into a desired advertisement frame.

[0367] Furthermore, it is possible to designate the highest priority display of the advertisement based on the program which the viewer is watching, and the highest priority display of the advertisement related to the program is possible. There is an effect of improving.

Industrial Applicability As described above, the advertisement distribution method and the advertisement distribution apparatus of the present invention and the recording medium storing the program for causing a computer to execute the same procedure as the above-described advertisement distribution method are stored on the transmission side. This is suitable for use in a system in which an advertisement is transmitted from the transmission side to the receiver of each viewer registered in.

[Brief description of the drawings]

BRIEF DESCRIPTION OF DRAWINGS FIG. 1 is a diagram illustrating a priority of advertisement distribution, that is, a method of determining an advertisement transmission priority when an advertisement is transmitted from a transmission side to a receiver and displayed, and an advertisement suitable for each viewer. FIG. 5 is a diagram showing, in a table form, a concept of a selection method of (1), and shows basic data used in a method of determining a priority and a method of selecting an advertisement.

FIG. 2 is a table showing the concept of the method for determining the priority of transmitting an advertisement according to the present invention to one viewer registered on the transmitting side.

FIG. 3 shows a configuration of an apparatus for controlling transmission of an advertisement of the present invention provided on a transmission side.

FIG. 4 shows a configuration of a receiving-side device to which an advertisement is distributed from the advertisement distribution device of the present invention, that is, a receiver.

FIG. 5 is a flowchart showing a viewer registration step on the transmission side, that is, the advertisement distribution device 1.

FIG. 6 is a flowchart showing a step of analyzing personal data of a viewer on the transmission side, that is, in the advertisement distribution device 1.

FIG. 7 is a flowchart showing a preparation step of data relating to an advertisement on the transmission side, that is, the advertisement distribution device 1.

FIG. 8 is a flowchart illustrating a creation step of a personal calculation sheet on the transmission side, that is, the advertisement distribution device 1.

FIG. 9 is a diagram illustrating a transmission side, that is, an advertisement distribution device 1.
It is a flowchart which shows the step which produces the command signal regarding deletion of an advertisement.

FIG. 10 is a flowchart illustrating a step of creating a command signal related to the highest priority distribution of an advertisement on the transmission side, that is, the advertisement distribution device 1.

FIG. 11 is a flowchart illustrating a step of generating a command signal relating to a change in a value of a control variable applied to a control coefficient in the transmission side, that is, the advertisement distribution device 1.

FIG. 12 is a diagram illustrating a procedure for determining the priority of advertisement distribution to each viewer on the transmission side, that is, the advertisement distribution apparatus 1, and transmitting the display priority to the receiver of each viewer for display. 14 is a flowchart showing steps, and this flowchart continues to FIG.

FIG. 13 is a flowchart continued from FIG. 12, in which the transmitting side, that is, the advertisement distribution apparatus 1 determines the priority of advertisement distribution to each viewer, and The steps for transmitting to a receiver for display are shown.

FIG. 14 is a flowchart following FIG. 13, in which the transmitting side, that is, the advertisement distribution apparatus 1, determines the priority of distribution of advertisements to each viewer, and receives each viewer. FIG. 4 shows a step of transmitting the data to the device and displaying the data.

FIG. 15 is a flowchart continued from FIG. 14, in which the transmitting side, that is, the advertisement distribution apparatus 1, determines the priority of advertisement distribution to each viewer, and receives each viewer. FIG. 4 shows a step of transmitting the data to the device and displaying the data.

FIG. 16 is a flowchart illustrating processing and control steps of history data on the transmission side, that is, the advertisement distribution device 1.

FIG. 17 is a flowchart showing steps of generating statistical data based on history data on the transmission side, that is, on the advertisement distribution device 1.

FIG. 18 is a view corresponding to FIG. 7, and is a flowchart showing a step of preparing data relating to an advertisement on the transmission side described in C ′.

 ──────────────────────────────────────────────────続 き Continued on the front page F term (reference) 5C064 BA01 BB10 BC18 BC23 BD02 BD08

Claims (21)

[Claims] 1. An advertisement distribution method for transmitting, from a transmission side, advertisement data assigned to each viewer registered in the transmission side to a receiver of the viewer, wherein: A second one or more classifications that specify one or more classifications that specify the audience targeted by the advertisement, selected from the audience classification identification data composed of one or more items each including one or more classifications that specify the audience. 1 data and data indicating the value of a coefficient that is assigned to the selected class and that indicates a weight that represents a greater weight as the importance of the class is larger, and obtains the first data and the value of the coefficient. (2) selected from the audience demographic classification data;
A second indicating a classification that identifies the audience segment to which the audience belongs
Obtaining and storing the data of (3) assigned to each of the viewers for a classification that matches the classification indicated by the second data among the classifications indicated by the first data. Determining the value of a coefficient representing the degree of coincidence between the audience segment targeted by the advertisement and the audience segment to which the viewer of the receiver belongs, based on the data indicating the value of the coefficient. (A) priority of transmission of each advertisement data assigned to the viewer to the receiver based on the value of the coefficient determined in step (3) And (B) selecting the advertisement data to be transmitted to the receiver of the viewer from the allocated advertisement data based on the priority order; and (C) the viewer. Assigned to The advertising the advertisement data selected on the basis of the priority from the data, to the viewer's receiver, and sending on the basis of the priority, ad delivery methods. 2. An advertisement distribution method for transmitting, from a transmission side, advertisement data assigned to each viewer registered to the transmission side to a receiver of the viewer, (1) adding, to the assigned advertisement data, data indicating the number of transmissions for transmitting the advertisement data to a receiver; and (2) the advertisement data based on the number of transmissions. (3) determining the value of a coefficient that represents a heavier weight as the number of remaining transmissions increases; and (4) determining the value of each of the assigned resources based on the value of the coefficient. Determining the priority of transmission of the advertisement data to the receiver; and (5) determining the advertisement data selected based on the priority from the advertisement data assigned to the viewer. Transmitting the advertisement data to the receiver of the viewer based on the priority order, wherein the number of transmissions in the step of (1) includes transmitting the advertisement data to the receiver of the viewer to which the advertisement is assigned. An advertisement distribution method, which is an average number of transmissions equally assigned to all viewers to which the advertisement is assigned, which sets an upper limit. 3. An advertisement distribution method for transmitting, from a transmission side, advertisement data assigned to each viewer registered to the transmission side to a receiver of the viewer, (1) detecting, from the advertisement data assigned to the viewer, advertisement data transmitted to the receiver of the viewer; and (2) detecting the advertisement data. Determining, for each of the assigned advertisement data, a coefficient representing a weight so as to have a lower scheduled transmission order than the other advertisement data waiting to be transmitted to the receiver; (3) the coefficient Determining the priority of transmission of the assigned advertisement data to the receiver based on the value of (5) based on the priority from the advertisement data assigned to the viewer. Advertisement distribution method comprising selected the advertisement data, to the viewer's receiver, and transmitting, based on the priority. 4. An advertisement distribution method for transmitting, from a transmission side, advertisement data assigned to each viewer registered to the transmission side to a receiver of the viewer, the advertisement distribution method comprising: (1) selecting, for each advertisement, advertisement attribute data indicating a field to which an object to be advertised belongs, and adding the selected advertisement attribute data to the advertisement data; 2) assigning, to the advertisement attribute data, a value of a coefficient indicating importance to a field indicated by the advertisement attribute data; and (3) assigning a value of the coefficient assigned to the advertisement attribute data to the viewer side. (4) determining a priority of transmission of the assigned advertisement data to the receiver based on the value of the coefficient; and (5) Transmitting the advertisement data selected based on the priority order from the advertisement data assigned to the viewer to the receiver of the viewer based on the priority order. 5. The method according to claim 1, wherein the step of determining the priority of transmission includes a step of changing the value of the coefficient by applying another coefficient value to the value of the coefficient. Ad delivery method described. 6. A step of instructing, from the advertisement data, advertisement data to be transmitted with the highest priority in accordance with an advertisement space; and, in the advertisement data assigned to the viewer, The advertisement according to any one of claims 1 to 5, further comprising, when there is advertisement data to be transmitted with priority, transmitting the advertisement data to the viewer's receiver in the advertisement space with the highest priority. Delivery method. 7. For each of the registered viewers, based on the degree of coincidence between data characterizing the audience segment to which the viewer belongs and data characterizing the audience segment targeted by the advertisement. The method according to claim 1, further comprising selecting advertisement data to be transmitted to the receiver of the viewer from the advertisement data of a plurality of advertisements and assigning the advertisement data to the viewer.
7. The advertisement distribution method according to any one of items 6 to 6. 8. An advertisement distribution apparatus for transmitting, from a transmission side, advertisement data assigned to each viewer registered on the transmission side to a receiver of the viewer, wherein: A second one or more classifications that specify one or more classifications that specify the audience targeted by the advertisement, selected from the audience classification identification data composed of one or more items each including one or more classifications that specify the audience. 1 data and data indicating the value of a coefficient that is assigned to the selected class and that indicates a weight that represents a greater weight as the importance of the class is larger, and obtains the first data and the value of the coefficient. Means for associating with the advertisement data and storing the data, and (2) selected from the audience group identification classification data;
A second indicating a classification that identifies the audience segment to which the audience belongs
Means for obtaining and storing the data of (3) assigned to each of the viewers for a classification that matches the classification indicated by the second data among the classifications indicated by the first data. Means for determining a coefficient value representing the degree of coincidence between the audience segment targeted by the advertisement and the audience segment to which the viewer of the receiver belongs, based on the data indicating the value of the coefficient, (A) Priority of transmission of each advertisement data assigned to the viewer to the receiver based on the value of the coefficient determined by the means of (3) on the transmission side. Means for determining a ranking; (B) means for selecting the advertisement data to be transmitted to the receiver of the viewer from the allocated advertisement data based on the priority order; The advertising data assigned to the person The advertisement data selected on the basis of al the priority, to said viewer's receiver, and means for transmitting, based on the priority, the advertisement distribution device. 9. An advertisement distribution apparatus for transmitting, from a transmission side, advertisement data assigned to each viewer registered to the transmission side to a receiver of the viewer, wherein the advertisement data is registered at the transmission side. For each viewer: (1) means for storing data indicating the number of transmissions of transmitting the advertisement data to the receiver in association with the allocated advertisement data, and (2) the means for storing Means for determining the number of remaining transmissions of the advertisement data; (3) means for determining the value of a coefficient representing a greater weight as the number of remaining transmissions is greater; (4) each assigned based on the value of the coefficient Means for determining the priority of transmission of the advertisement data to the receiver, and (5) selecting the advertisement data selected based on the priority from the advertisement data assigned to the viewer, of Means for transmitting to the receiver based on the priority order, wherein the number of transmissions associated with the advertisement data by the means of (1) is transmitted to the receiver of the viewer to which the advertisement is assigned. An advertisement distribution device, which defines an upper limit to which advertisement data can be transmitted, and is an average number of transmissions equally allocated to all viewers to which the advertisement is allocated. 10. An advertisement distribution apparatus for transmitting, from a transmission side, advertisement data assigned to each viewer registered in the transmission side to a receiver of the viewer, (1) means for detecting, from the advertisement data assigned to the viewer, advertisement data transmitted to the receiver of the viewer, (2) the detected advertisement data Means for determining, for each of the assigned advertisement data, a coefficient representing a weight so as to have a lower scheduled transmission order than the other advertisement data waiting to be transmitted to the receiver; and (3) the coefficient Means for determining the priority of transmission of the allocated advertisement data to the receiver based on the value of (5), and (5) selected based on the priority from the advertisement data allocated to the viewer. The serial advertisement data, to the viewer's receiver, the advertisement distribution device and means for transmitting, based on the priority. 11. An advertisement distribution apparatus for transmitting, from a transmitting side, advertising data assigned to each viewer registered to the transmitting side to a receiver of the viewer, wherein the advertisement data is registered at the transmitting side. For each viewer, (1) means for acquiring, for each advertisement, advertisement attribute data indicating a field to which the object to be advertised belongs, and adding the acquired advertisement attribute data to the advertisement data; 2) means for assigning, to the advertisement attribute data, a value of a coefficient representing importance to a field indicated by the advertisement attribute data; and (3) assigning a value of the coefficient assigned to the advertisement attribute data to the viewer side. (4) means for determining a priority of transmission of the assigned advertisement data to the receiver based on the value of the coefficient; (5) Sight Means for transmitting the advertisement data selected based on the priority from the advertisement data assigned to the listener to the receiver of the viewer based on the priority. 12. The method according to claim 8, wherein the means for determining the priority of transmission includes means for changing the value of the coefficient by applying another coefficient value to the value of the coefficient. An advertisement distribution device as described in the above. 13. A means for designating, from the advertisement data, advertisement data to be transmitted with the highest priority in accordance with an advertisement space, wherein the advertisement data allocated to the viewer includes 13. The advertisement according to any one of claims 8 to 12, further comprising: when there is advertisement data to be transmitted with priority, means for transmitting the advertisement data to the viewer's receiver in the advertisement space with the highest priority. Delivery device. 14. For each of the registered viewers, based on the degree of coincidence between data characterizing the audience segment to which the viewer belongs and data characterizing the audience segment targeted by the advertisement. 14. The advertisement distribution method according to claim 8, further comprising: means for selecting advertisement data to be transmitted to the receiver of the viewer from the advertisement data of a plurality of advertisements and assigning the advertisement data to the viewer. 15. A recording medium storing a program for causing a computer to execute a procedure for transmitting, from a transmitting side, advertising data assigned to each viewer registered on the transmitting side to a receiver of the viewer. At the transmitting side, (1) a viewer targeted for an advertisement, which is selected from viewer category specifying classification data including one or more items each including one or more categories for specifying a viewer category; Obtaining first data indicating one or more classifications specifying a layer, and data indicating values of coefficients assigned to the selected classifications and representing weights that are higher as the importance of the classifications is larger. Associating the first data and the data indicating the value of the coefficient with the advertisement data; and (2) selected from the audience data specifying classification data.
A second indicating a classification that identifies the audience segment to which the audience belongs
Obtaining and storing the data of (3) for each viewer, of the classifications indicated by the first data, which are assigned to the classifications that match the classifications indicated by the second data. Determining the value of a coefficient indicating the degree of coincidence between the audience segment targeted by the advertisement and the audience segment to which the viewer of the receiver belongs, based on the data indicating the value of the coefficient. (A) priority of transmission of each advertisement data assigned to the viewer to the receiver based on the value of the coefficient determined in step (3) And (B) selecting the advertisement data to be transmitted to the receiver of the viewer from the allocated advertisement data based on the priority order; and (C) the viewer. Assigned to Transmitting the advertisement data selected based on the priority order from the advertisement data to the receiver of the viewer based on the priority order. Medium. 16. A recording medium on which a program for causing a computer to execute a procedure for transmitting, from a transmitting side, advertising data assigned to each viewer registered on the transmitting side to a receiver of the viewer is recorded. (1) adding, to the assigned advertisement data, data indicating the number of transmissions of transmitting the advertisement data to a receiver, on the transmission side for each registered viewer; Determining the number of remaining transmissions of the advertisement data based on the number of transmissions; (3) determining the value of a coefficient representing a larger weight as the number of remaining transmissions increases; Determining a priority of transmission of each of the assigned advertisement data to the receiver based on the value; and (5) determining a priority of the advertisement data assigned to the viewer from the advertisement data. Transmitting the advertisement data selected based on the priority to the receiver of the viewer based on the priority, wherein the advertisement is allocated to the number of transmissions in the step (1). A maximum number of transmissions that are equally allocated to all viewers to which the advertisement has been assigned, which set an upper limit for transmitting the advertisement data to the viewer's receiver. A recording medium on which a program to be recorded is recorded. 17. A recording medium on which a program for causing a computer to execute a procedure for transmitting, from a transmitting side, advertising data assigned to each viewer registered on the transmitting side to a receiver of the viewer is recorded. (1) detecting, from the advertisement data assigned to the viewer, advertisement data transmitted to the receiver of the viewer; and (2) detecting the advertisement data, Determining, for each of the assigned advertisement data, a coefficient representing a weight so as to have a lower scheduled transmission order than the other advertisement data waiting for transmission to a receiver; and (3) determining a value of the coefficient. Determining a priority of transmission of the assigned advertisement data to the receiver based on the priority based on the advertisement data assigned to the viewer. The advertisement data selected you are, to the viewer's receiver, a recording medium recording a program for executing the steps on a computer and a step of transmitting, based on the priority. 18. A recording medium on which a program for causing a computer to execute a procedure for transmitting, from a transmitting side, advertisement data assigned to each viewer registered on the transmitting side to a receiver of the viewer is recorded. At the transmitting side, for each registered viewer: (1) For each advertisement, select advertisement attribute data indicating a field to which an object to be advertised belongs, and select the selected advertisement attribute data (2) assigning, to the advertisement attribute data, a value of a coefficient representing a degree of importance for a field indicated by the advertisement attribute data; and (3) assigning a value to the advertisement attribute data. The value of the assigned coefficient can be increased or decreased from the viewer side; and (4) the receiver of each of the assigned advertisement data based on the value of the coefficient. Determining the priority of the transmission of the advertisement data; and (5) sending the advertisement data selected based on the priority from the advertisement data assigned to the viewer to the receiver of the viewer, And transmitting the program based on the program. 19. The method of claim 15, wherein determining the priority of the transmission comprises applying another coefficient value to the coefficient value to change the coefficient value. The recording medium according to any one of the above. 20. The method according to claim 19, further comprising: indicating, from the advertisement data, advertisement data to be transmitted with the highest priority in accordance with an advertisement space; And transmitting the advertisement data to the viewer's receiver in the advertisement space with the highest priority when there is advertisement data to be transmitted with the designated highest priority.
20. The recording medium according to any one of claims 19 to 19. 21. The method according to claim 19, wherein, for each of the registered viewers, the degree of coincidence between data characterizing the audience segment to which the viewer belongs and data characterizing the audience segment targeted by the advertisement is determined. The recording according to any one of claims 15 to 20, further comprising the step of selecting advertisement data to be transmitted to the receiver of the viewer from the advertisement data of a plurality of advertisements based on the advertisement data and assigning the advertisement data to the viewer. Medium.