TW202324066A - Method for providing information on recommendation items and apparatus thereof - Google Patents

Abstract

Disclosed are a method of providing information on a recommended item including displaying a page containing information on an order item and an object for order processing for the order item, proceeding to order processing for the order item based on a selection of the object, in response to the proceeding of the order processing, displaying a scroll window containing information on a recommended item included in at least one recommendation category in a form partially overlapped with the page and displaying at least some information on the order item in a non-overlapping area, in which one of at least one first area for displaying the at least one recommendation category is partially displayed in the scroll window, an apparatus for performing the method, and a computer-readable storage medium storing a program for performing the method.

Description

Method and device for providing information of recommended items

The present invention relates to a method and equipment for providing information about recommended items to a user for each category through a terminal of the user when the user is processing an order for an item.

Electronic commerce is being practiced in earnest, and many users purchase items over the Internet.

Users use a terminal with a display to receive information over the Internet about various items belonging to a very wide range of categories. That is, the user grasps information about the item to be ordered based on the item information provided through the screen of the terminal and orders the item.

Recently, e-commerce services are provided by various e-commerce platform companies, and various methods of providing information on various items exist under each e-commerce platform.

In addition, efforts are being made to allow users to receive information on recommended items other than items to be ordered, rather than merely providing a service for selecting and ordering items. Therefore, the e-commerce platform provides users with various information related to the item, so that when ordering an item, it not only provides the user with various information related to the item but also provides information about various categories of items other than the item to be ordered. Information, which can promote sales on e-commerce platforms.

Meanwhile, users who use e-commerce services do not like a complicated procedure when providing various information or functions related to item ordering. Recently, users using e-commerce transactions usually process an order for items through a limited mobile display (different from a computer monitor) called a user terminal. Therefore, it is necessary to consider both the difficulty of developing the user interface and the convenience of the user to provide information about various recommended items on the limited display of the user terminal, and how to implement information about the recommended items on the display of the user terminal. Information about recommended items is important. Thus, continuous efforts are required to improve user convenience when implementing e-commerce platforms.

[Technical target]

An aspect of the invention provides a user interface for providing a user with information about various recommended items included in various recommended categories when the user wants to place an order for an item.

The technical aspects of the present invention are not limited to the technical aspects mentioned above, and other technical aspects and advantages can be understood through the following description and will be more clearly understood through the following exemplary embodiments. In addition, it will be easy to understand that the technical aspects and advantages derived from the exemplary embodiments can be realized by means and combinations thereof described in the technical solutions. [Technical solution]

According to an aspect, there is provided a method of providing information about a recommended item, the method comprising: displaying a page containing information about an ordered item and an object for order processing of the ordered item; electing to proceed with order processing of the ordered item; and in response to such execution of the order process, displaying a scroll window containing information about a recommended item included in at least one recommended category in a form partially overlapping the page and At least some information about the ordered item is displayed in a non-overlapping area. One of the at least one first area for displaying each of the at least one recommendation category is partially displayed in the scroll window.

According to an exemplary embodiment, the displaying of the scrolling window may include displaying at least some information about the ordered item from an upper end of the page to a predetermined minimum height in the non-overlapping area.

According to an example embodiment, the method may further include receiving a predetermined input on the scroll window, and based on the predetermined input, displaying recommended items not displayed in the scroll window regarding a recommended item included in at least one recommended category information.

According to an exemplary embodiment, the method may further include determining information about another item queried by other users who have queried the ordered item, and determining the information about the other item as being about the information contained in the at least one The information of the recommended item in one of the first recommended categories among the recommended categories.

According to an exemplary embodiment, the method may further include determining whether there is an item classified as a bulk item among other items related to the ordered item, and when there is item information classified as the bulk item, it will be The item information classified as the bulk item is determined as the information about the recommended item included in a second recommended category among the at least one recommended category.

According to an exemplary embodiment, the method may further include determining whether there is item information classified as a premium-level item among other items related to the ordered item, and when there is item information classified as the premium-level item , determining the item information classified as the premium-level item as the information about the recommended item included in the second recommended category among the at least one recommended category.

According to an exemplary embodiment, the method may further include determining whether there is item information classified as a cost-effective item among other items related to the ordered item, and when there is item information classified as the cost-effective item When determining item information, the item information classified as the cost-effective level item is determined as the information about the recommended item in the second recommended category included in the at least one recommended category.

According to an exemplary embodiment, the method may further include, when the ordered item is a food, selecting one of the plurality of categories of food different from the category of the ordered item according to a predetermined condition, and The selected information of the food is determined as the information about the recommended item included in a third recommendation category among the at least one recommendation category.

According to an exemplary embodiment, the method may further include, when the ordered item is a food, when at least one item included in a shopping cart containing the ordered item is delivered together, determining whether to wait based on a predetermined condition A delivery fee is increased, and in response to a determination that the delivery fee is to be increased, a second area for displaying at least one item satisfying the predetermined condition is added to the scroll window. The second area may be displayed in a form different from that of the first area.

According to another aspect, an apparatus for providing information about a recommended item is provided, the apparatus including a transceiver, a display, a memory, and a processor. The processor is configured to control the transceiver by executing instructions stored in the memory, controlling the display to display a page containing information about an ordered item and an object for order processing of the ordered item The transceiver is configured to transmit to a server a signal requesting order processing of the ordered item based on a selection of the object, in response to the execution of the order processing, controlling the transceiver to receive information about one of the recommended categories included in at least one recommended category Information about recommended items, controlling the display to display a scroll window containing the information about the recommended items included in at least one recommended category in a form overlapping with the page and displaying information about the recommended items in a non-overlapping area at least some information about an ordered item, and controlling the display to partially display one of at least one first area for displaying each of the at least one recommended category in the scroll window.

According to an example embodiment, the processor may be configured to control the display to display at least some information about the ordered item from an upper end of the page to a predetermined minimum height in the non-overlapping area.

According to an example embodiment, the processor may be further configured to control the display to display information not displayed in the scroll window about inclusion in at least one recommended category based on a predetermined input obtained on the scroll window. 1. Information about recommended items.

According to an example embodiment, the processor may be further configured to control the transceiver to receive from the server information about another item queried by other users who have queried the ordered item as information about items included in the at least the information of the recommended item in a first recommended category in a recommended category, and controlling the display to display the received information about the recommended item included in a first recommended category in the scroll window .

According to an example embodiment, the processor may be further configured to control the transceiver to receive item information from the server regarding an item classified as a bulk item among other items related to the ordered item, and controlling the display to display in the scroll window the received item information about the item classified as the bulk item as about the recommended item included in a second recommended category among the at least one recommended category the information.

According to an exemplary embodiment, the processor may be further configured to control the transceiver to receive from the server item information classified as a premium item among other items related to the ordered item, and to control The display displays the received item information classified as the premium item in the scroll window as the information about the recommended item included in the second recommended category among the at least one recommended category.

According to an example embodiment, the processor may be further configured to control the transceiver to receive from the server item information classified as a cost-effective class item among other items related to the ordered item, and The display is controlled to display the item information classified as the cost-effective class item in the scroll window as the information about the recommended item included in the second recommended category among the at least one recommended category.

According to an exemplary embodiment, the processor may be further configured to control the transceiver to receive from the server information about a plurality of items from the category different from the ordered item according to a predetermined condition when the ordered item is a food item. Selecting one of the food categories of food information, and controlling the display to display the information about the selected food in the scroll window as the experience about the experience included in a third recommendation category among the at least one recommendation category This information of the recommended item.

According to an example embodiment, the processor may be further configured to increment based on a predetermined condition when the ordered item is a food and when at least one item contained in a shopping cart containing the ordered item is delivered together When a delivery fee is used, the display is controlled to add and display a second area for displaying at least one item meeting the predetermined condition in the scroll window. The second area may be displayed in a form different from that of the first area.

According to yet another aspect, there is provided a non-transitory computer-readable storage medium containing instructions executable by at least one processor included in a computer system to allow the computer system to perform a provision of information about a recommended item A method of information, the method comprising: displaying a page containing information about an ordered item and an object for order processing of the ordered item; performing order processing of the ordered item based on a selection of the item; responding to The order processing is carried out by displaying a scroll window containing information about a recommended item included in at least one recommended category in a form partially overlapping the page and displaying information about the ordered item in a non-overlapping area At least some info. One of the at least one first area for displaying each of the at least one recommendation category is partially displayed in the scroll window. [effect]

Through various exemplary embodiments provided in the present invention, in the process of processing an order for an item, a user interface capable of providing information about various recommended items included in various recommended categories is provided to the user, So that even if information about the recommended items is provided during the user's order processing procedure, the user's convenience is prevented from being compromised. Meanwhile, by providing information on necessary items other than items that users want to order, users can make orders together, thereby improving user convenience and order efficiency. Also, it can increase the sales of entities operating e-commerce platforms.

Specific effects that can be derived together with the effects described above will be described below together with specific details for implementing the invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily practice the exemplary embodiments. The following example embodiments can be implemented in various different forms and are not limited to the example embodiments described herein.

The suffix "part" used in the following description for a component is given or used only in consideration of ease of writing a description, and does not itself have a meaning or role distinguishing from each other.

For clarity of explanation, parts irrelevant to the description are omitted, and the same reference numerals are assigned to the same or similar elements throughout the specification. Furthermore, some example embodiments will be described in detail with reference to the illustrative drawings. When adding element symbols to components in each drawing, even when the same component is shown in different drawings, the same component has the same element symbol as much as possible. Also, in describing the present invention, when it is judged that a detailed description of a related known configuration or function may obscure the gist of the exemplary embodiments, the detailed description may be omitted.

In describing components of the example embodiments, terms such as first, second, A, B, (a), (b), etc. may be used. These terms are only used to distinguish an element from other elements, and the nature, order, sequence or number of elements are not limited by these terms. When it is described as being "connected," "coupled," or "linked" between any components, the components may be directly connected or coupled, and it will be understood that other components may be "interposed" between the components, or that components may be connected through other components. "connect", "couple" or "link".

In the present invention, terms such as "comprising", "consisting of" or "having" are intended to designate that there is a combination of features, numbers, steps, operations, components, parts, or the like described in this specification , and it should be understood that the existence or addition of one or more other features, numbers, steps, operations, components, parts, or combinations thereof is not excluded.

In addition, when implementing the present invention, components may be subdivided for convenience of description, but these components may be implemented in one device or module, or one component may be implemented by being divided into a plurality of devices or modules.

FIG. 1 is a block diagram of an apparatus 100 for displaying information about a recommended item to a user according to an exemplary embodiment.

According to an exemplary embodiment, the device 100 may include a transceiver 110 , a display 120 , a memory 130 and a processor 140 .

According to an exemplary embodiment, the apparatus 100 may include a transceiver 110 configured to communicate with various types of external devices and servers according to various types of communication methods. According to an example embodiment, the communication technology used by the transceiver 110 to transmit and receive information may include Global System for Mobile Communications (GSM), Code Division Multiple Access (CDMA), Long Term Evolution (LTE), 5G, and wireless LAN (WLAN), Wireless Fidelity (Wi-Fi), Bluetooth™, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), ZigBee, Near Field Communication (NFC), etc.

Specifically, the transceiver 110 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip. The processor 140 may control the transceiver 110 to perform communication between various external devices and the apparatus 100 . The Wi-Fi chip and the Bluetooth chip can perform communication using a WiFi method and a Bluetooth method, respectively. When using a Wi-Fi chip or a Bluetooth chip, firstly various types of connection information such as an SSID and a session key are transmitted and received to establish a communication connection, and then various types of information can be transmitted and received. A wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, Zigbee, 3rd Generation (3G), 3rd Generation Partnership Project (3GPP), LTE, and the like. The NFC chip refers to a chip that operates in an NFC method using the 13.56 MHz frequency band, one of various RF-ID frequency bands such as 135 kHz, 13.56 MHz, 433 MHz, 860 MHz to 960 MHz, 2.45 GHz, and the like.

According to an exemplary embodiment, the device 100 can communicate with a server 150 in a wired/wireless manner through the transceiver 110, and the device 100 can provide information about information contained in various A user interface for information on various recommended items in the recommended category.

According to an exemplary embodiment, the display 120 is configured to display various information processed by the processor 140 . According to an exemplary embodiment, various pieces of information may be provided to the user based on the information displayed on the display 120 .

According to an exemplary embodiment, the display 120 may include a display panel and a controller (not shown) for controlling the display panel. The display panel can be implemented in various types of displays, such as a liquid crystal display (LCD), an organic light emitting diode (OLED) display, an active matrix organic light emitting diode (AM-OLED), a plasma display panel ( PDP) and so on. Display panels can be implemented to be flexible, transparent or wearable. The display 120 may be provided as a touch screen (not shown) by being coupled to a touch panel (not shown).

According to an exemplary embodiment, the device 100 may include a memory 130 for storing various types of processed information. The memory may include at least one of an internal memory (not shown) and an external memory (not shown). Internal memory can include, for example, a volatile memory (e.g., dynamic RAM (DRAM), static RAM (SRAM), synchronous dynamic RAM (SDRAM), etc.), a non-volatile memory (e.g., one-time programmable ROM (OTPROM), Programmable ROM (PROM), Erasable Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), Mask ROM, Flash ROM, etc.), hard drives ( HDD) or solid-state drive (SSD). According to an exemplary embodiment, the processor 140 may load a command or data received from at least one of the non-volatile memory or other components into the volatile memory and process it. In addition, the processor 140 may store data received or generated from other components in non-volatile memory.

External memory can include, for example, Compact Flash (CF), Secure Digital (SD), Micro Secure Digital (Micro-SD), Mini Secure Digital (Mini-SD), Extreme Digital (xD) and Memory Stick at least one.

The memory 130 can store various programs and data for the operation of the device 100 . For example, the memory 130 can temporarily or semi-permanently store at least a part of the user interface or content to be displayed on the display 120 .

According to an exemplary embodiment, the processor 140 can control the display 120 so that various pieces of information can be provided to the user of the device 100 . For this purpose, the processor 140 can control the display 120 to display various types of user interfaces.

Processor 140 may include at least one of a RAM, a ROM, a CPU, a graphics processing unit (GPU), and a bus. RAM, ROM, CPU, GPU, etc. can be connected to each other via a bus.

The CPU accesses the memory and uses an O/S stored in the memory to perform booting. Then, various operations are performed using various programs, contents, data, etc. stored in the memory.

ROM stores a set of instructions and the like used to boot the system. For example, when a power-on command is input and power is supplied to the device 100, the CPU copies the OS stored in the memory to the RAM according to the command stored in the ROM, and executes the OS to boot the system. When booting is completed, the CPU copies various programs stored in the memory to the RAM, and executes the programs copied to the RAM to perform various operations. When the booting of the device 100 is completed, the GPU displays a UI screen in the area of the display 120 . In particular, the GPU can generate a screen on which to display an electronic document including various objects such as content, icons, and menus. The GPU calculates the attribute values of each object to be displayed according to the layout of the screen, such as coordinate value, shape, size, color, etc. In addition, the GPU can generate frames including various layouts of objects based on the calculated property values. Frames generated by the GPU may be provided to display 120 and displayed on various areas of display 120 .

The processor 140 can communicate with the transceiver 110, the display 120, and the memory 130 included in the device 100 to implement various exemplary embodiments to be described below for providing information about a recommended item.

FIG. 2 is a flowchart of a method of providing information about a recommended item according to an exemplary embodiment.

According to an exemplary embodiment, the device 100 may display a page containing information about an ordered item and an item for order processing of a first item in operation S210.

According to an exemplary embodiment, the device 100 may receive information about ordered items from the server 150 for display. According to an exemplary embodiment, a user of the device 100 receives a page including information about the displayed ordered item and an object for order processing of the ordered item through the display 120 to perform an operation for ordering the ordered item.

According to an exemplary embodiment, the object used for order processing may be one of various types that the user may select on a user interface displayed during the process of ordering and paying for an item, such as a shopping cart icon, a Buy icons and the like.

According to an exemplary embodiment, the page displaying information about the ordered item and items for order processing of the ordered item may correspond to a Single Detail Page (SDP) of the ordered item.

According to an exemplary embodiment, the page displaying information about the ordered item and objects for order processing of the ordered item may correspond to a page displaying a plurality of items including the ordered item in a grid form. That is, the page provided for order processing of ordered items is not necessarily interpreted as a detailed page of ordered items, and various types of pages that can process orders for ordered items may be provided for order processing.

According to an exemplary embodiment, the device 100 may perform order processing for ordering items based on a selection of items in operation S220. That is, the device 100 may perform order processing through selection of items displayed in relation to ordered items on the page displayed in operation S210.

According to an exemplary embodiment, in operation S230, in response to the progress of the order processing, the device 100 may display a scroll window containing information about a recommended item included in at least one recommended category in a form overlapping with the page portion , and display at least some information about the first item in a non-overlapping area. That is, the user can select an object displayed on the device 100 for order processing, thereby transmitting reservation information indicating order execution to the server 150, and responding to the execution of the order processing, based on recommendations received from the server 150 and/or information about recommended items to configure and display a user interface.

3 is a diagram illustrating a method of displaying items belonging to a recommended category according to an order process for ordering items according to an exemplary embodiment.

Referring to FIG. 3 , according to an exemplary embodiment, the device 100 may display a detail page 300 of an ordered item.

According to an example embodiment, the detail page 300 may contain various information about the ordered item (e.g., item name, item image, item price, discount rate, scheduled delivery date, delivery fee, etc.) An item 302 of order processing. Referring to FIG. 3, it can be seen that the object 302 for order processing is a shopping cart input icon. However, the objects 302 for order processing are not necessarily limited to shopping cart input icons, and may include various objects for order processing (such as a purchase icon). In the following, for ease of description, it is assumed that the object 302 for order processing is a shopping cart input icon.

Referring to FIG. 3 , according to an exemplary embodiment, the device 100 may display a page 340 displaying a plurality of items including the ordered items in a grid form, and the user may select the order item included in the page 340 The information and the object 342 for order processing of ordered items displayed in relation thereto are used for order processing.

According to an exemplary embodiment, in response to order processing based on the selection of the item 302 or 342, the device 100 may display a page containing information about recommended items contained in at least one recommended category in a form that partially overlaps with the page 302 or 340. A scroll window 330 and at least some information 322 about the ordered item is displayed in a non-overlapping area. The device 100 displays the scroll window 330 in such a manner as to overlap the displayed page 302 or 340 so that it can be recognized that the item is a recommended item included in a recommended category related to the ordered item. Simultaneously, only some information 322 about the ordered item is shown reduced in the non-overlapping area, so that the amount of information included in the provided scroll window 330 is increased to provide a service for providing the user with one of many recommended categories.

According to an exemplary embodiment, the device 100 may display the scroll window 330 including at least one first area 332 and 336 for displaying each of at least one recommended category, and the recommended items included in the corresponding category may be displayed in in each category area. According to an exemplary embodiment, when displaying information related to at least one recommended category in response to the selection of the object, the device 100 may partially display at least one of the first regions 332 and 336 for displaying the at least one recommended category. Referring to FIG. 3 , unlike other first regions 332 , a first region 336 displayed last among at least one first region 332 and 336 may be partially displayed. Therefore, even if an additional indicator is not displayed, the user of device 100 can still recognize that in addition to the information displayed in scroll window 330 as a result of the processing of an order, scroll window 330 also contains more information. Information.

According to an exemplary embodiment, each of the at least one category area 332 and 336 may contain text information 333 indicating a category and an icon 334 for further receiving information about various recommended items included in the corresponding category.

According to an exemplary embodiment, the type of at least one category may include a category based on the type of each item (for example, meat, refrigerated food, meal package, seafood, fruit, vegetable, etc.), and may be based on a category set by the server 150. Various categories of condition classification. For example, server 150 may include a category that includes other items queried by other users who have queried ordered items, a category that includes items classified as a bulk item, a category that includes items classified as a premium A category of items, a category that includes items classified as a cost-effective item, a category that includes items ordered by other users who have purchased ordered items, items purchased by a category that includes ordered items The categories of other categories of items ordered by other users, etc. Thus, the types of categories that may be provided in the scroll window 330 may include various categories determined by the server 150 .

According to an exemplary embodiment, information about recommended items included in the respective recommended categories displayed in at least one of the first areas 332 and 336 may be displayed differently based on left and right scrolling inputs.

According to an example embodiment, the selection and configuration of the items displayed in the first areas 332 and 336 may be based on the characteristics of the user who processed the order. According to an exemplary embodiment, the server 150 may store information about various user characteristics, such as the user's gender, age, occupation, hobbies, order history, and the like. Based on this, the recommended items, recommended categories and sequences to be displayed can be determined and stored. According to an exemplary embodiment, the server 150 may determine information about items ordered by other users having the same or similar user characteristics based on the user characteristics of the user who has processed the order. The device 100 may determine and display recommended categories and/or recommended items included in the recommended categories in a sequence based on information received from the server. For example, recommended categories and/or recommended items included in recommended categories may be sorted and displayed based on information about sales amounts, sales profit margins, ratings, and the like.

FIG. 4 is a diagram for explaining a method of displaying a scrolling window according to an exemplary embodiment.

According to an example embodiment, the device 100 may display a scroll window 402 in the form of a bottom sheet at the bottom of a page 400 for order processing according to selection of items for order processing of an ordered item Displays an item and/or information about the ordered item.

According to an example embodiment, the device 100 may further display displays contained in the scroll window 402 but not currently displayed based on a predetermined input for moving up and down (e.g., scrolling up and down) 404 received on the scroll window 402 Information.

According to an exemplary embodiment, the device 100 may start to further display information related to at least one recommendation category based on a predetermined input 404 received on the scroll window 402, and in response to the predetermined input 404, partially display for displaying information contained in the displayed One of at least one first area 454 and 456 of at least one recommended category in the scroll window 402 is 456 .

According to an exemplary embodiment, when a predetermined input 404 is received on the scroll window 402, the device 100 may display information about the scroll window 452 included in the scroll window 452 by displaying the enlarged scroll window 452 in which the size of the scroll window 402 is increased. Information about recommended items in the various recommended categories contained in .

FIG. 5 illustrates determining information about other items queried by other users who have queried an ordered item and providing the information as related to a first recommended category included in at least one recommended category, according to an example embodiment. A method of information of a recommended item.

According to an exemplary embodiment, the device 100 may receive from the server 150 information about other items queried by other users who have inquired about ordered items as about recommended items included in a first recommended category among at least one recommended category The information of the item is displayed, and the received information about the recommended item included in the first recommended category is displayed in a scrolling window.

According to an exemplary embodiment, the server 150 may determine information about other items that other users who have inquired about the ordered item also inquired about. That is, the server 150 may determine which items are queried together with the ordered items, and based on this, it may determine and store the first recommended category in which items ordered together with the ordered items are classified. According to an example embodiment, the server 150 may send information about recommended items included in the first recommended category in response to receiving information from the device 100 indicating selection of items for order processing of the ordered items. transmitted to device 100. The apparatus 100 may display received information related to the first recommended category (eg, information about the first recommended category and recommended items included in the first recommended category) in a scrolling window.

According to an exemplary embodiment, the recommended items included in the first recommendation category may be sequentially arranged according to a predetermined criterion. For example, the server 150 may rank the items queried together with the ordered items according to various criteria (such as the number of inquiries by other users, the number of orders by other users, sales amount, profit margin, etc.). The device 100 receives information about recommended items included in the first recommended category and ranking information of the recommended items from the server 150, and sequentially displays items included in the first recommended category in a scrolling window according to the determined ranking. Items in recommended categories.

According to an exemplary embodiment, there may be a plurality of first areas for displaying information on recommended items included in the first recommended category. That is, the device 100 divides by type other items queried together with the ordered items by other users whose orders have been processed together with the ordered items and inserts the other items in the first area 510 of the plurality of first areas, Each of 520 and 530. That is, referring to FIG. 5 , the device 100 classifies by type the experience contained in the first recommended category of other items queried together with the ordered items by other users whose orders have been processed together with the ordered items (e.g., vegetables). Recommended items (for example, divided into fruit, meat, and seafood) and each of these recommended items may be individually displayed in the plurality of first regions 510, 520, and 530 as included in the plurality of first recommended categories Recommended items.

6 illustrates determining whether an item classified as a bulk item, a premium class item, and/or a cost-effective class item exists among other items related to an ordered item according to an exemplary embodiment and provides The item serves as a method for information about a recommended item included in a second recommended category among the at least one recommended category.

According to an exemplary embodiment, the server 150 may determine and store items ordered as bulk items, premium items, and/or cost-effective items as item types related to the ordered items. According to an exemplary embodiment, when the server 150 receives information from the device 100 indicating that order processing for the ordered item is in progress, and there is an order for one of a bulk item, a premium class item, and/or a cost-effective class item, When the item is one of the items related to the ordered item, information about the item may be transmitted to the device 100 as information about a recommended item included in the second recommended category. According to an exemplary embodiment, the device 100 may display a scroll window based on the information received from the server 150 about the recommended items included in the second recommendation category.

According to an exemplary embodiment, in the case of an item that is not present as an item associated with an ordered item in one of the classes of items previously determined to be a bulk item, a premium class item, and/or a cost-effective class item Here, it may not be displayed as a recommended item included in the second recommended category. For example, when there are no bulk items related to the ordered item, the device 100 may only display information about premium-level items and cost-effective-level items as information about the second recommendation category.

According to an exemplary embodiment, the server 150 may preset a bulk item, a premium class item, and a cost-effective class item as the class information about the item.

According to an exemplary embodiment, the server 150 may predetermine and store an item configured to be sold in bulk (such as a bundled item) as a bulk item.

According to an exemplary embodiment, the server 150 can classify and store the brands of the items according to a preset criterion to pre-determine whether the items of each brand are a premium-level item or a cost-effective item. According to an exemplary embodiment, the server 150 can relatively determine whether the item is a premium item or a cost-effective item by ranking the items by brand. According to an exemplary embodiment, the server 150 determines whether there is a premium grade item and/or a cost-effective grade item compared to the brand of the ordered item, and may respond to receiving information indicating that order processing for the ordered item is in progress , providing information about a relatively premium-grade item and/or a relatively cost-effective-grade item compared to the brand of the item to the device 100 as information about recommended items included in the second recommended category.

Referring to FIG. 6 , according to an exemplary embodiment, when the ordered item is meat, the device 100 may display in the first area 610 information about a bulk item related to the ordered item as one of the recommended items included in the second recommended category. information. According to an exemplary embodiment, the device 100 may display, in the first region 620, information about the ordered item as one of the recommended items included in the second recommended category, information about the premium item. According to an exemplary embodiment, the device 100 may display in the first area 630 information about an item of a cost-effective level related to the ordered item as one of the recommended items included in the second recommendation category.

FIG. 7 illustrates selecting one of a plurality of categories of food different from the category of the ordered item according to a predetermined condition when an ordered item is a food according to an exemplary embodiment, and providing information on selecting a food item according to the predetermined condition. The information of the food is used as a method of information about a recommended item included in a third recommended category among the at least one recommended category.

According to an exemplary embodiment, server 150 may classify items corresponding to food by type, and determine and store a sales profit margin for each food type and/or a sales rate for an individual item included in each food type profit margin. For example, the server 150 can determine and store the sales profit margin of each food type (such as vegetables, fruits, meat, seafood, etc.), and/or can determine and store the sales margins contained in the food types (such as vegetables, fruits, meat, seafood, etc.) The sales profit rate of each item in it. According to an example embodiment, in response to receiving information from device 100 indicating that an order processing for a food is in progress, server 150 may send information about other food types and/or individual items whose sales margins meet a predetermined condition (e.g., Information that they have a higher profit margin than the ordered item and the type of food in which the ordered item is included is transmitted to the device 100 . The apparatus 100 may display the received information as information on recommended items included in the third category.

Referring to FIG. 7, according to an exemplary embodiment, when the ordered item is food, the device 100 may display in a scrolling window 700 for displaying information about recommended items determined according to a predetermined condition (for example, about related information on a food type and/or an individual item that has a relatively higher sales margin than the ordered item and/or the food type in which the ordered item is included) as information on recommended items included in the third category At least one first area 710 and 720 .

8 and 9 illustrate a method of adding a second area to a scroll window according to an example embodiment, wherein when an ordered item is a food, when the order item is included in a shopping cart When at least one item included is delivered, it is determined whether a delivery fee is to be added based on a predetermined condition, and the second area is used to display at least one item meeting the predetermined condition.

According to an example embodiment, when ordering a food item, it may be delivered by a different delivery method (eg, delivery in the early morning, packing frozen food, etc.) compared to other general items. According to an exemplary embodiment, when ordering food, the server 150 may determine to increase a predetermined delivery fee based on a predetermined condition. For example, it may be predetermined to add a relatively high delivery fee when the volume is large, or not to increase the delivery fee when the purchase exceeds a certain amount.

According to an exemplary embodiment, the server 150 may pre-determine and store a category including items that can be delivered together with food. According to an example embodiment, whether each item may be delivered with food may be predetermined based on a category of the item and/or characteristics of the individual item.

For example, server 150 may store length, volume, weight, and/or price information about items, and based on this information, items included in the category of household items may be classified as having a length, volume, or volume below a predetermined criterion , weight and/or price an item is scheduled to be delivered with food. That is, when processing an order for food, an item (such as batteries, wet wipes, tape, razors, earplugs, etc.) to the device 100.

Referring to FIG. 8 , the device 100 may display a scroll window 810 based on the progress of food order processing, and the scroll window 810 may include a second area 820 for providing recommended items of a third recommendation category.

According to an exemplary embodiment, in the second area 820, a guide phrase (for example, a suggestion phrase such as "Don't you also need these items?", "Order together and save on delivery") to inform that you can save on delivery when ordering corresponding items and food that has already been ordered.

According to an exemplary embodiment, the scroll window 810 may include not only the second area 820 but also at least one first area 830 . The first area 830 and the second area 820 can be displayed on the device 100 through a gesture (such as a scroll input) applied to the scroll window 810 . According to an exemplary embodiment, the second area 820 may be displayed on top of the first area 830 .

According to an example embodiment, the device 100 may display the second area 820 in a shape different from that of the first area 830 (eg, a different height, a different color, a different font, etc.) to indicate In addition to the purpose of recommending items in 830, the suggested items are also provided for the additional purpose of saving delivery costs. Referring to FIG. 9 , according to an exemplary embodiment, the information about an item included in the second area 820 is different from the first area 830 in terms of the size of the image, the arrangement of the image and text, and the like.

FIG. 10 is a diagram for explaining a method of displaying a scroll window according to the number of recommended categories to be provided according to an order process of items according to an exemplary embodiment.

According to an exemplary embodiment, on a page 1000 on which information about an ordered item is displayed and an item for order processing, the device 100 may scroll through at least one of the scroll windows 1022 and 1032 based on selection of an item. In the first areas 1024, 1033, and 1034, information about at least one recommended category related to the item being ordered is displayed. According to an example embodiment, the size of the scroll window displayed in response to the selection of an item may depend on therein being one or more recommended categories received from the server 150 for order processing with respect to the device 100 The situation of each piece of information is different.

Referring to FIG. 10 , according to an exemplary embodiment, when there are a plurality of pieces of information about recommended categories received from the server 150 with respect to the ordered items for which the device 100 performs order processing, a plurality of pieces of information may be displayed in the scrolling window 1032. The first area 1033 and 1034 . Some of the plurality of first areas 1033 and 1034 (for example, the first area 1034 displayed at the bottom) may be partially displayed so as to let the user know that other information is displayed in the scroll window 1032 in addition to the currently displayed information, thereby inducing users to use One of the scrolling inputs is used to display other information not currently displayed but included in the scrolling window 1032. That is, when there are a plurality of pieces of information on recommended categories provided according to order processing of ordered items, there may be a first area 1033 in which the entire area is displayed and a first area in which only a part of the area is displayed in the scroll window 1032 1034 both.

Referring to FIG. 10 , according to another exemplary embodiment, when there is only one piece of information about a recommended category received from the server 150 with respect to the ordered item for which the device 100 performs order processing, it may be displayed in the scroll window 1022 A first area 1024. In this case, since only one recommended category is included in the scroll window 1022, only the first area 1024 is displayed (unlike in the case where there are plural recommended categories) so as to let the user know that only one recommended category is provided in the scroll window 1022. A category is recommended to prevent user inconvenience due to unnecessary scrolling input operations.

According to an exemplary embodiment, when there is only one recommendation category, only the first area 1024 may be displayed, and the first area 1024 may be partially displayed.

According to an exemplary embodiment, since only the first region 1024 is displayed when there is one recommendation category, the entire area of the first region 1024 may be displayed. According to an exemplary embodiment, in response to the progress of the order processing, the device 100 may adjust the size of the scroll window 1022 so that the entire scroll window 1022 is displayed after a predetermined time has elapsed from the time when the scroll window 1022 of the first region 1024 is partially displayed. The first area 1024 . By partially displaying the first region 1024 , the device 100 can inform the user that only one recommended category is provided in the scrolling window 1022 . In addition, the device 100 displays the entire first region 1024 that was partially displayed after a predetermined time has elapsed (even if there is no scroll input from the user), so that the user of the device 100 does not need to perform an unnecessary scroll input operation to Receive more information from the scroll window 1022, which improves user convenience.

The method of the present invention described above can be provided as a program to be executed by a computer and recorded in a computer-readable recording medium. That is, it can be implemented in the form of a computer-readable recording medium storing a computer program that, when executed by a processor of a computer, causes a device of a user to execute the display according to the present invention about a plurality of A method of item information. The building blocks of the invention are the code segments that perform the necessary tasks when implemented as a program. The programs or code segments can be stored on a processor readable medium.

Computer-readable recording media include any type of recording device in which data is stored that can be read by a computer or a processor included in the computer. Examples of computer readable recording devices include ROM, RAM, CD-ROM, DVD±ROM, DVD-RAM, magnetic tape, floppy disk, hard disk, and optical data storage devices. In addition, the computer- or processor-readable recording medium can be distributed over network-connected computer devices, so that computer-readable program codes can be stored and executed in a distributed manner.

Without departing from the technical spirit of the exemplary embodiments, various substitutions, modifications and changes are within the scope of the exemplary embodiments of those skilled in the art of the present invention, so the disclosure content described above is not limited by the exemplary embodiments. Examples and limitations of accompanying drawings.

100: Equipment 110: Transceiver 120: Display 130: memory 140: Processor 150: server 300: Details page 302: Object 322: Information 330: scroll window 332:First area/category area 333: text information 334: icon 336:First area/category area 340: page 342: object 400: page 402: scroll window 404: scheduled input 452: scroll window 454: the first area 456: The first area 510: the first area 520: The first area 530: the first area 610: the first area 620: The first area 630: the first area 700:Scroll window 710: the first area 720: the first area 810: scroll window 820: second area 830: the first area 1000: pages 1022: scroll window 1024: The first area 1032: scroll window 1033: The first area 1034: the first area S210: Operation S220: operation S230: operation

FIG. 1 is a block diagram of an apparatus for displaying information about a recommended item to a user according to an example embodiment. FIG. 2 is a flowchart of a method of providing information about a recommended item according to an exemplary embodiment. 3 is a diagram illustrating a method of displaying items belonging to a recommended category according to an order process for ordering items according to an exemplary embodiment. FIG. 4 is a diagram for explaining a method of displaying a scrolling window according to an exemplary embodiment. 5 illustrates determining information about other items queried by other users who have queried an ordered item and providing the information as information about a first recommended category included in at least one recommended category, according to an example embodiment. A method of recommending item information. 6 illustrates determining whether an item classified as a bulk item, a premium class item, and/or a cost-effective class item exists among other items related to an ordered item according to an exemplary embodiment and provides The item serves as a method for information about a recommended item included in a second recommended category among the at least one recommended category. FIG. 7 illustrates selecting one of food in a plurality of categories different from the category of the ordered item according to a predetermined condition when an ordered item is a food, and providing information about the selection according to the predetermined condition, according to an exemplary embodiment. The information of the food serves as a means of information about a recommended item included in a third recommended category among the at least one recommended category. 8 and 9 illustrate a method of adding a second area to a scroll window according to an example embodiment, wherein when an ordered item is a food, when the order item is included in a shopping cart When at least one item included is delivered, it is determined whether a delivery fee is to be added based on a predetermined condition, and the second area is used to display at least one item meeting the predetermined condition. FIG. 10 is a diagram for explaining a method of displaying a scroll window according to the number of recommended categories to be provided according to an order process of items according to an exemplary embodiment.

100: Equipment

110: Transceiver

120: Display

130: memory

140: Processor

150: server

Claims (19)

A method of providing information about a recommended item, the method comprising: display a page containing information about an ordered item and an item of order processing for that ordered item; order processing for the ordered item based on a selection of the item; and In response to the conduct of the order processing, a scroll window containing information about a recommended item included in at least one recommended category is displayed in a partially overlapping manner with the page, and in a non-overlapping area about at least some information about the item ordered, One of the at least one first area for displaying each of the at least one recommendation category is partially displayed in the scroll window. The method of claim 1, wherein the displaying of the scrolling window includes displaying at least some information about the ordered item from an upper end of the page to a predetermined minimum height in the non-overlapping area. The method of claim 1, further comprising: receiving a predetermined input on the scroll window; and Based on the predetermined input, information about a recommended item included in at least one recommended category that is not displayed in the scroll window is displayed. The method of claim 1, further comprising: determine information about another item queried by other users who have queried the ordered item; and The information about the another item is determined as the information about the recommended item included in a first recommended category among the at least one recommended category. The method of claim 1, further comprising: determine whether there is an item classified as a bulk item among other items related to the ordered item; and When there is information about an item classified as the bulk item, determining the information about the item classified as the bulk item as being about a second recommended category included in the at least one recommended category The information of the recommended item. The method of claim 5, further comprising: determine whether there is information about an item classified as a premium item among other items related to the ordered item; and When there is information about the item classified as the premium-level item, determining the information about the item classified as the premium-level item as being about the second included in the at least one recommended category The information of the recommended item in the recommended category. The method of claim 6, further comprising: determine whether there is information about an item classified as a cost-effective class item among other items related to the ordered item; and When there is information about the item classified as the cost-effective class item, determining the information about the item classified as the cost-effective class item as related to the item included in the at least one recommended category The information of the recommended item in the second recommended category. The method of claim 1, further comprising: When the ordered item is a food, selecting one of the plurality of categories of food different from the category of the ordered item according to a predetermined condition; and The information about the food selected according to the predetermined condition is determined as the information about the recommended item included in a third recommendation category among the at least one recommendation category. The method of claim 1, further comprising: When the ordered item is a food, when at least one item contained in a shopping cart including the ordered item is delivered together, determining whether to increase a delivery fee based on a predetermined condition; and Responsive to a determination that the delivery fee is to be increased, adding a second area to the scroll window for displaying at least one item meeting the predetermined condition, Wherein the second area is displayed in a form different from that of the first area. An apparatus for providing information about a recommended item, the apparatus comprising: a transceiver; a display; a memory; and A processor configured to execute instructions stored in the memory by: controlling the display to display a page containing information about an ordered item and an item for order processing of the ordered item; controlling the transceiver to transmit to a server a signal requesting order processing of the ordered item based on a selection of the item; In response to the conduct of the order processing, controlling the transceiver to receive information about a recommended item included in at least one recommended category; controlling the display to display a scroll window containing the information about the recommended item contained in at least one recommended category in a form partially overlapping the page, and displaying information about the order in a non-overlapping region at least some information about the item; and The display is controlled to partially display one of the at least one first area for displaying each of the at least one recommendation category in the scroll window. The apparatus of claim 10, wherein the processor is configured to control the display to display at least some information about the ordered item from an upper end of the page to a predetermined minimum height in the non-overlapping area. The apparatus as claimed in claim 10, wherein the processor is further configured to control the display to display information not displayed in the scroll window based on a predetermined input obtained on the scroll window. Information about one of the recommended items in the recommended category. The apparatus of claim 10, wherein the processor is further configured to: controlling the transceiver to receive from the server information about another item queried by other users who have queried the ordered item as about the recommended item included in a first recommended category among the at least one recommended category the information on the article; and The display is controlled to display the received information about the recommended items included in a first recommended category in the scroll window. The apparatus of claim 10, wherein the processor is further configured to: controlling the transceiver to receive item information from the server regarding an item classified as a bulk item among other items related to the ordered item; and controlling the display to display in the scroll window the received item information about the item classified as the bulk item as about the recommended item included in a second recommended category among the at least one recommended category of this information. The apparatus of claim 14, wherein the processor is further configured to: controlling the transceiver to receive information from the server about an item classified as a premium item among other items related to the ordered item; and controlling the display to display in the scroll window the received information about the item classified as the premium item as about the recommended in the second recommended category included in the at least one recommended category This information for the item. The device of claim 15, wherein the processor is further configured to: controlling the transceiver to receive information from the server about an item classified as a cost-effective class item among other items related to the ordered item; and controlling the display to display in the scroll window the information about the item classified as the cost-effective class item as about the recommended item included in the second recommended category among the at least one recommended category of this information. The apparatus of claim 10, wherein the processor is further configured to: controlling the transceiver to receive from the server information regarding selection of a food from a plurality of categories of food different from the category of the ordered item according to a predetermined condition when the ordered item is a food; and The display is controlled to display the information about the selected food in the scrolling window as the information about the recommended item included in a third recommendation category among the at least one recommendation category. The apparatus of claim 10, wherein the processor is further configured to: When the ordered item is a food and at least one item included in a shopping cart containing the ordered item is delivered together to add a delivery fee based on a predetermined condition, controlling the display to add in the scroll window And displaying a second area for displaying at least one item meeting the predetermined condition; and The second area is displayed in a form different from that of the first area. A non-transitory computer-readable storage medium comprising instructions executable by at least one processor included in a computer system to allow the computer system to perform a method of providing information about a recommended item, the method include: display a page containing information about an ordered item and an item of order processing for that ordered item; order processing for the ordered item based on a selection of the item; and In response to the conduct of the order processing, a scroll window containing information about a recommended item included in at least one recommended category is displayed in a partially overlapping manner with the page, and in a non-overlapping area about at least some information about the item ordered, One of the at least one first area for displaying each of the at least one recommended category is partially displayed in the scrolling window.

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