KR102275132B1 - System and method for intermediating electronic commerce using user application - Google Patents

Abstract

The present invention discloses an e-commerce brokerage system. More specifically, the present invention provides an e-commerce brokerage system using a user application that allows a customer to create personalized information using a user application installed in his/her terminal, and to recommend and purchase a product suitable for him/her based on this. it's about how
According to an embodiment of the present invention, a user who wants to use an online market is allowed to perform virtual fitting on a product using a user terminal such as a smartphone possessed by the user, so that the user does not directly visit the offline store to see the product wearing It has the effect of confirming the same result as that of the product and making it a reference for shopping.

Description

SYSTEM AND METHOD FOR INTERMEDIATING ELECTRONIC COMMERCE USING USER APPLICATION

The present invention relates to an e-commerce brokerage system, and e-commerce using a user application that allows a customer to create personalized information using a user application installed in his/her terminal, and to recommend and purchase a product suitable for him/her based on this It relates to an intermediary system and method.

With the development of electronic information technology, the conventional mobile terminal device, which provides only a limited remote phone call function or message transmission function, can provide various functions such as Internet access and electronic document creation as its performance is currently widely utilized. there has been

In particular, mobile terminal devices such as smartphones provide various functions such as a sound source and image playback function, a shooting function to generate an image by photographing a subject, and an electronic map provision function according to location information, in addition to the information and communication network connection function, by installing and It can be provided by running. Among them, it is possible to implement an augmented reality (AR) function that generates a new type of digital content by analyzing an image captured through a mobile terminal device.

In addition, the current mobile terminal device can access a number of e-commerce servers, that is, a shopping mall server, operated online only through information communication, and provides a function to receive and check product information from and directly order and purchase products. can do.

However, according to the e-commerce method by the online shopping mall that has been operated so far, the user accesses the web site of the corresponding shopping mall server through a user application or a web browser, checks the image and description of the product, and uses a known online payment method. It's just a way of paying the purchase price and receiving delivery. Accordingly, customers cannot choose the best product for themselves by directly checking or wearing the product at an offline store. Due to this limitation, there are many customers who prefer the traditional offline purchase method over the online purchase method.

Laid-open Patent Publication No. 10-2017-0006257 (published date: 2017.01.17.)

The present invention has been devised to solve the above-described problems, and the present invention allows customers to use it through a user terminal such as a smart phone possessing an e-commerce service for purchasing various products posted on an online market, but augmented reality It is a challenge to provide an e-commerce brokerage system and method using a user application that allows a customer to virtually try on and purchase a product suitable for them through technology.

In addition, the present invention generates personalized information that digitizes the physical characteristics of a customer by photographing his or her face, body type, etc. through a user application, and provides it to an intermediary server to provide one or more extracted personalization information based on the analysis result. Another problem is to provide an e-commerce brokerage system and method using a user application for recommending a product.

In order to solve the above problems, an e-commerce system according to an embodiment of the present invention is an e-commerce system including an intermediary server that provides an online market for product purchase to customers connected through an information and communication network, the intermediary server is a terminal interworking unit that interworks with a user application installed in the user's user terminal, a market providing unit that provides a market in which product information for a plurality of products is posted to the user application, and is sold in the market according to the request of the user application A purchase procedure processing unit that processes purchase procedures for one or more products, a server database in which the product information and member information for registered customers are stored, and the customer's personalized information received from the user application are analyzed, It may include a personalization information analysis unit that extracts one or more personalized products and provides them to the user application.

The intermediary server includes a member management unit that performs membership registration, log-in and withdrawal procedures for the customer, and creates, updates and deletes the member information, and the member management unit identifies the personalized information for each customer to the server can be stored in the database.

The mediation server includes a market registration unit for registering one or more markets operated by the shopping mall server, and a product information collecting unit for collecting one or more product information from the shopping mall server and storing it in the server database, wherein the personalization information analysis unit includes: According to the analysis result of the personalization information, one or more products corresponding to the characteristics of the customer may be extracted by searching the product information stored in the server database.

The user application includes: a photographing unit for generating a customer image in real time by photographing the customer; a personalization information generating unit for generating personalized information indicating characteristics of one or more of the customer's face and body type based on the customer image; A virtual wearing unit that provides one or more virtual fitting screens by superimposing images of one or more products on a customer image through augmented reality technology, accessing the market to retrieve search results for one or more products according to the keyword entered by the customer A product search unit that is received and displayed on the screen, a purchase request unit that requests an order for one or more products selected by a customer among one or more products posted on the market, and the personalization information and product order details by the customer are stored It may include a terminal storage.

The user application may further include a product recommendation unit that transmits the personalized information to the intermediary server to request recommendation information for one or more products posted on the market.

The recommendation information may include price comparison information between two or more markets for one same product extracted based on the analysis result of the personalization information.

In addition, the e-commerce mediation method according to another aspect of the present invention for solving the above problems is an e-commerce mediation method using a user application by the above-described mediation server, and is operated from one or more shopping mall servers. A step of receiving a request for registration of more than one market and registering, collecting product information for a plurality of products posted on the market, providing one or more registered markets according to a request of the user application, receiving from the user application Analyzing personalization information of a customer, providing recommendation information including one or more personalized products extracted in response to customer characteristics to the user application, and selling in the market selected by the customer according to an order of the user application It may include processing a purchase procedure for one or more products in progress.

Between the steps of providing the user application with a market in which product information for the plurality of products is posted and providing the user application with recommendation information obtained by extracting one or more personalized products corresponding to customers, the personalization from the user application Receiving information, analyzing the personalization information, and searching for product information stored in a server database using the analysis result of the personalization information, and extracting one or more products corresponding to the characteristics of the customer can do.

Whether or not to provide the recommended information may be determined according to a membership level registered for each customer.

According to an embodiment of the present invention, a user who wants to use an online market can wear a product without directly visiting an offline store by using a user terminal such as a smart phone in his/her possession to perform virtual fitting on the product. It has the effect of confirming the same result as that of the product and making it a reference for shopping.

In addition, according to an embodiment of the present invention, personalized information is generated through the customer's own face, body type, etc. photographed through the user terminal and provided to the mediation server. It has the effect of being able to refer to .

1 is a diagram of the overall structure of an e-commerce mediation system using a user application according to an embodiment of the present invention.
2 is a diagram showing the structure of a user application according to an embodiment of the present invention.
3 is a diagram showing the structure of a mediation server of an e-commerce mediation system according to an embodiment of the present invention.
4 is a diagram of an e-commerce mediation method according to an embodiment of the present invention.
5 and 6 are diagrams illustrating an example of a screen provided by a user application according to an embodiment of the present invention.

When a part "includes" or "includes" a certain element throughout the specification, this means that other elements may be further included, rather than excluding other elements, unless otherwise stated. In addition, terms such as "... Unit", "... Server" and "... System" described in the specification refer to a unit that processes one or more functions or operations. Meaning, it may be implemented in hardware, software, or a combination of hardware and software.

Also, in this specification, the term "embodiment" is meant to serve as an illustration, example, or illustration, but the subject matter of the invention is not limited by such examples. Also, "comprising", "comprising", "having" and other similar terms are used, but when used in the claims, "comprising" is an open transition word that does not exclude any additional or other elements. may be used generically in a manner similar to the term "Comprising".

The various techniques described herein may be implemented with hardware or software, or a combination of both, where appropriate. As used herein, terms such as "...Unit", "...Server" and "...System" likewise refer to computer-related entities, i.e. hardware , a combination of hardware and software, software, or software in execution may be treated as equivalent. In addition, each function executed in the program of the present invention may be configured in units of modules, and may be recorded in one physical memory or may be recorded while being dispersed between two or more memories and recording media.

Hereinafter, an e-commerce mediation system and method using a user application according to an embodiment of the present invention will be described with reference to the drawings.

1 is a diagram of the overall structure of an e-commerce mediation system using a user application according to an embodiment of the present invention.

Referring to FIG. 1 , the e-commerce brokerage system according to an embodiment of the present invention is installed and executed in a user terminal 10 of a customer, and a user application 100 included in an online market through an information communication network, and an information communication network. Through the system of the present invention, by registering one or more registered online shopping malls connected to the user terminal through the intermediary server 200 and the intermediary server 200 that provide recommended information for shopping, the currently operated market is registered. It may include a shopping mall server 300 that sells products.

The user application 100 is installed and executed on a smart phone, tablet PC, etc. possessed by the customer to access the mediation server 200 through the information and communication network, and to use one or more markets posted online by the mediation server 200 . It is an application program that can

The user application 100 may receive product information on a plurality of products displayed in the market, display it on the screen, and perform an order procedure for the product selected by the customer online.

In particular, the user application 100 according to an embodiment of the present invention acquires a customer image by photographing a customer image through a camera mounted on the user terminal 10, and products worn by the customer, for example, glasses, clothes A virtual fitting service can be implemented through augmented reality technology for accessories such as , earrings and necklaces.

As an example, when the product that the customer wants to purchase is glasses, the user application 100 takes a picture of the customer's own face, and models selected one of the glasses products of various designs posted on the market in the product information. By superimposing data on the screen based on augmented reality technology using data, the customer can directly check the appearance of wearing glasses and then decide to purchase glasses.

In addition, the user application 100 according to an embodiment of the present invention extracts a plurality of feature points, as an example, 68 feature points through image processing for the face photographed by the customer, and connects the feature points according to a certain rule to create individual It is possible to create personalized information that can identify and analyze face types, features, and personalities.

If it is assumed that there are 68 feature points, _{since the number of straight lines connecting them is 68} C ₂ , there are a total of 2278, and the shape of the face can be specified by the combination of 2278 length data. In particular, when each feature point is determined, the distance between each feature point is related to each other, and as the face shape is reflected as it is, the length of one feature point can be directly input and the distance between the other feature points can be calculated.

The user application 100 generates personalized information by determining the combination of the measured lengths as a type reflecting the individuality of a person. This personalized information is then provided to the intermediary server 200, and through analysis, it can be used to recommend a product preferred by other customers having a similar face shape to that of the customer as a personalized product.

As the user terminal 10 described above, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile) Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smartphone, smartpad, tablet PC ( All kinds of handheld-based wireless communication devices such as tablet PCs) and devices including computing devices such as stationary PCs and notebook computers may be used.

The intermediary server 200 is a server device that interworks with the user application 100 through an information communication network, and a plurality of general markets, open markets, etc. can be registered, and product information of products sold in the registered market can be transferred to the user application ( 100) can be provided.

The mediation server 200 registers the market according to the request of the market to sell the product through the system of the present invention or the shopping mall operator who operates the market, collects product information from each market in real time, and collects the product information from the mediation server ( 200) to serve as an intermediary platform by providing it to the user application.

Products posted on such a market may be provided to the user terminal 10 by being linked to a web site produced by the system operator, or a user terminal accessing the market web page of the corresponding shopping mall server 300 ( 10) may be provided to the user terminal 10 in a manner of redirection.

In addition, the mediation server 200 may use the personalized information provided from the user application 100 to analyze the characteristics according to the customer's appearance, and recommend personalized products accordingly.

The above-mentioned mediation server 200 processes information on a plurality of markets and products, and in response to a request from the user terminal 10, a work having a high-performance processor and a large storage space to process the corresponding procedure without delay. A server device including a station or the like may be used.

The shopping mall server 300 is a server device of a shopping mall in which a company selling various types of products opens an online market and operates a market website, and is operated by well-known online shopping mall companies, Auction, Interpark, 11st, Amazon, etc. It can be a server that

In addition, companies that have opened a market in the shopping mall server 300 may access the intermediary server 200 for member registration to request member registration and perform the procedure, and at this time provide various information about the company and products. can do.

Thereafter, when a product order is received through the registered market, the shopping mall server 300 may be directly connected to the corresponding user terminal 10 according to the order information transmitted through the intermediary server 200 , and notice payment, delivery, etc. can carry out the product order procedure of In addition, when delivery through the logistics company starts, the delivery information may be transmitted to the user terminal 10 .

According to this structure, the system operating side can generate revenue according to the sales commission and advertising cost from the registered company side, and the company side generates sales by connecting customers from the system operating side.

According to the above structure, in the e-commerce brokerage system using a user application according to an embodiment of the present invention, customers can purchase a product suitable for them by performing virtual fitting based on augmented reality technology using their mobile terminal. And you can be recommended a suitable product according to your appearance characteristics.

Hereinafter, a user application according to an embodiment of the present invention will be described in detail with reference to the drawings.

2 is a diagram showing the structure of a user application according to an embodiment of the present invention. In the following description, each component may be composed of a program module written in a known programming language, executable by a microprocessor mounted on the user terminal, is recorded on a readable and writable recording medium, and can be mounted on the user terminal. have.

Referring to FIG. 2 , the user application 100 according to an embodiment of the present invention includes a photographing unit 110 that captures a customer and creates a customer image in real time, one of the customer's face and body type based on the customer image. The personalization information generation unit 120 that generates personalized information indicating the characteristics of the above, the virtual wearing unit 130 that provides one or more virtual fitting screens by superimposing an image of one or more products on the customer image through augmented reality technology ), the product search unit 140 that accesses the market and receives the search results for one or more products according to the keyword entered by the customer and displays them on the screen, one or more products selected by the customer among the one or more products posted on the market Recommendation information for one or more products posted on the market by transmitting the purchase request unit 150 for requesting an order, the terminal storage 160 where personalization information and product order details by customers are stored, and the personalization information to the intermediary server It may include a product recommendation unit 170 for requesting.

The photographing unit 110 may control the camera mounted on the user terminal to photograph the customer, ie, the user's face, body shape, etc., and display the customer image on the display in real time.

The personalized information generating unit 120 may set a plurality of feature points based on the acquired customer image. In particular, when the customer image is an image about a face and the product to be purchased is glasses, the personalization information generating unit 120 sets a plurality of feature points in the customer's face to connect neighboring feature points, and the actual value of any one feature point connection line is It is possible to generate personalized information by inputting the length and calculating the dimensions of the entire face shape.

The virtual wearing unit 130 implements virtual wear by converting the glasses image included in the product information of the glasses product according to the generated personalization information, and displaying the glasses image overlaid on the face area on the screen.

In particular, the virtual wearing unit 130 may adjust the size of the glasses image according to the calculated length of each part of the face, and may display the customer image by positioning the two eyes of the face image to correspond to the lenses of the glasses.

In addition, the virtual wearer 130 may control the display of a natural augmented reality screen even if the angle of the face is changed by moving the position of the glasses image in real time by tracking the eye part in the face image.

The product search unit 140 receives information such as the type, category, product name, etc. of the product to be searched by the customer, and queries the intermediary server to provide product information currently sold in each market. The product search unit 140 may receive a reply from the intermediary server for a product list according to the query, and display the sales market, price, etc. for each product on the screen according to the sorting order such as popularity, new product, ascending price, or descending price. can do.

The purchase request unit 150 serves to request an order by transmitting the contents of the order to the intermediary server when the customer selects any one of the products displayed on the screen and selects an order request for it. These order contents are transmitted to the shopping mall server of each market, and subsequent procedures are performed.

The purchase request unit 150 may provide a predetermined user interface (UI) so that the customer can select a specific product, set a quantity, input a delivery address, etc. It is forwarded and received by the server.

The terminal storage 160 may store various types of information generated by the user application 100 . In particular, the terminal storage 160 may store the basic setting value of the user application 100 and information related to an order such as an account name and a payment method, and may store the generated personalization information. The stored personalization information can be reused later when ordering products of the same category.

In addition, the user application 100 according to an embodiment of the present invention may further include a product recommendation unit 170 . The product recommendation unit 170 may receive information on various personalized products according to the analysis of the intermediary server by providing the personalization information generated by the user application 100 to the intermediary server.

When the target product is eyeglasses, the face shape is determined according to the personalization information, and a product preferred by other customers with a face shape similar to or suitable for the face shape is provided to the user application 100 as recommendation information.

In particular, the recommendation information received from the user application 100 may include price comparison information between two or more markets for one same product extracted based on the analysis result of personalization information, and information useful when a customer decides to purchase a product can be referred to as

Hereinafter, an intermediary server interworking with a user application according to an embodiment of the present invention will be described in detail with reference to the drawings.

3 is a diagram showing the structure of a mediation server of an e-commerce mediation system according to an embodiment of the present invention.

Referring to FIG. 3 , the mediation server 200 of the e-commerce mediation system according to an embodiment of the present invention includes a terminal interworking unit 210 that interworks with a user application 100 installed in a user terminal of a customer, and a plurality of products. The market providing unit 220 that provides the market on which the product information is posted to the user application, the purchase procedure processing unit 230 that processes the purchase procedure for one or more products being sold in the market according to the request of the user application 100, the product Analyzes the customer's personalized information received from the server database 240, the user application 100, in which the information and member information for the registered customer are stored, and extracts one or more personalized products corresponding to the customer to obtain the user application 100 ), the personalization information analysis unit 250, the member management unit 260 that performs membership registration, login and withdrawal procedures for customers, and creates, updates and deletes member information, and collects one or more product information from the shopping mall server and a product information collection unit 270 for storing in the server database and a market registration unit 280 for registering one or more markets operated by the shopping mall server 300 .

The terminal interworking unit 210 may transmit/receive data for service provision by interworking with the user application 100 executed in the user terminal. The terminal interworking unit 210 may provide a market website registered to the user application 100 , transmit product information, and receive a product order request therefrom.

The market providing unit 220 may publish one or more markets registered in the mediation server 200 online in the form of a website. Each market may be configured in the form of a website supported by the shopping mall server 300 , and the market providing unit 220 may provide a unified UI by combining them into a single website, or each market web By redirecting the site as it is, the original UI of the market may be provided to the user application 100 as it is.

The purchase procedure processing unit 230 may perform a procedure for purchasing a product ordered from the user application 100 among products posted on each market website. When the product and the number to be purchased are determined from the user application 100 , the purchase procedure processing unit 230 detects the order details from the market providing unit 220 , and transmits the order to the shopping mall server 300 operating the market. Processes such as order receipt, payment processing, and delivery are carried out. As the mediation server 200 of the present invention serves as a mediator between the customer and the market, when an order is received, the above-described procedure is performed by the shopping mall server 300 by connecting the corresponding user application and the shopping mall server 300 to each other. The procedure can be processed in the form of receiving and recording only the results.

The server database 240 stores various types of information for operating the mediation server 200 , and product information of products sold in a registered market and member information for registered customers may be stored.

In addition, personalization information provided from the user application 100 in connection with member information for each customer may be stored in the server database 240 , which may be utilized to generate recommendation information thereafter.

The personalization information analysis unit 250 analyzes the personalization information provided from the user application 100, determines the characteristics formed by a plurality of characteristic points according to the face, body type, etc. of the customer, and determines the individual's face type, characteristics, personality, etc. It can be used to recommend the best product.

That is, the personalization information analysis unit 250 may search for product information stored in the server database 240 according to the analysis result of the personalized information and recommend one or more products corresponding to the characteristics of the corresponding customer.

In particular, in the mediation server 200 according to the embodiment of the present invention, for the product recommendation information providing service based on personalization information, whether to provide the product recommendation information based on the membership level may be determined, as an example, it is not provided to free members, but paid members A policy that periodically transmits recommendation information for personalized products based on personalization information may be applied.

The member management unit 260 may provide an overall management function for the members to which the mediation server 200 according to the embodiment of the present invention is subscribed. In detail, it is possible to perform procedures for a membership registration procedure for a first-time customer, a login procedure using the account name of the registered customer, a membership withdrawal procedure, and the like.

In addition, when an event such as changing member information or adding product purchase history occurs, member information can be updated.

In particular, the member management unit 260 may provide a function of identifying personalized information for each customer and storing it in the server database 240 .

The product information collection unit 270 may collect product information on products posted on the registered market in real time and reflect it on the market website. After registration, various situations such as shortage of stock, additional stocking, and stocking of new products may occur for products being sold in the market after registration. In order to minimize inconvenience to customers, the product information collection unit 270 is installed in the market of each shopping mall server 300 . The product information posted on the fields is collected in real time using a web crawling technique, etc., so that changes can be identified and immediately reflected on the market website provided by the mediation server 200 . The collected product information may be reflected and updated in the server database 240 .

The market registration unit 280 may receive a request for registration of its own market from the market operator who intends to sell the product through the system of the present invention. The market registration unit 280 may receive subscription information such as information use rights and URLs for the corresponding market from the shopping mall server 300 , register the market through a predetermined procedure, and a user through the market providing unit 220 . It may be provided to the application 100 . Thereafter, product information is collected by the product information collection unit 270 for the registered market and reflected on the market website.

Hereinafter, an e-commerce mediation method according to an embodiment of the present invention will be described with reference to the drawings.

4 is a diagram of an e-commerce mediation method according to an embodiment of the present invention. Referring to FIG. 4 , the e-commerce brokerage method according to an embodiment of the present invention includes a market registration request step (S100), a product information collection step (S110), a market provision request step (S120), a market provision step (S130), Personalization information generation step (S140), personalization information provision step (S150), personalization information analysis step (S160), recommendation information provision step (S170), product order step (S180), purchase procedure processing step (S190) and delivery notification ( S200) may be included.

First, when the mediation server 200 receives a market registration request from the shopping mall server 300 of the market in which the system of the present invention is to be used, the mediation server 200 receives information related to the corresponding market and registers it as a market in the system. (S100).

Thereafter, the intermediary server 200 continuously updates the products posted on the market website by collecting product information on a plurality of products posted on the market (S110).

In addition, as a customer who wants to use the system of the present invention executes a user application using his/her user terminal 10, he/she requests the provision of the market website (S120), and in response to the request, the intermediary server 200 ) by providing the registered market website to the user terminal 10 to perform online shopping (S130).

Next, when the customer wants to purchase a product for wearing glasses, clothes, etc., the virtual fitting function can be used, and the customer can create personalized information by photographing his or her body, such as a face, through the user terminal 10. And (S140), the user application provides a virtual fitting service for the product through the augmented reality technology. Through virtual wear, customers can determine whether the product meets their intentions.

In addition, the aforementioned personalized information may be provided to the mediation server 200 (S150), and the mediation server 200 analyzes the received personalized information and based on the feature points according to the customer's appearance, the customer's appearance type, characteristics , personality, etc. can be determined (S160).

Then, the mediation server 200 extracts a product suitable for it or a product preferred by other customers having a similar appearance based on the analysis result in step S160, and provides it to the user terminal 10 as recommended information (S170) ).

Steps S150 to S170 described above may be performed in a limited manner according to membership rights, and the above steps may be omitted for free members.

Next, when the customer selects one or more products being sold in the market through the user terminal 10 and requests an order for the product (S180), the mediation server 200 receives the order contents, and the corresponding market In addition to transmitting the order details to the shopping mall server 300, the purchase procedure is processed (S190).

Thereafter, the market side of the shopping mall server 300 completes the product transaction by performing a known product sales procedure such as product confirmation, packaging, and delivery, and the shopping mall server 300 delivers a notification according to the procedure, for example, after packing is completed. A message such as a delivery notification according to consigning a product to a company may be transmitted to the user terminal 10 .

Hereinafter, the technical idea of the present invention will be described in detail through an example of a screen provided by the e-commerce mediation system using the user application of the present invention through the user terminal.

5 and 6 are diagrams illustrating an example of a screen provided by a user application according to an embodiment of the present invention.

Referring to FIG. 5 , a user application according to an embodiment of the present invention may provide a virtual fitting service through the user terminal 10 based on augmented reality technology.

The customer may photograph his/her body, face, etc. using the camera mounted on his/her user terminal 10 , and the user terminal 10 may display the customer image on the screen W110 in real time. In addition, when the customer selects a product for which the virtual fitting service is to be used, for example, the glasses product (W110) posted on the market website, the user application sets the characteristic points in the customer image to create personalized information, and among the characteristic points , the virtual fitting is implemented by tracking the position of the feature point corresponding to the two eyes and automatically moving the image of the eyeglass product W110 based on the two eyes.

5 exemplifies a screen in which images W120 of a plurality of glasses products are arranged at the bottom of the fitting screen W110, and the customer selects and wears a desired glasses image among the images W120 of glasses products. can be checked

Thereafter, the customer may select a desired product and request a purchase order. Referring to FIG. 6 , the user application may provide a UI for a customer's product order, and on the product order screen W200, the image of the selected product, the seller name, type, product color, product type, and price of the product are displayed. Specific product information about the product may be displayed. Customers can check the design and information of the product they want to purchase before placing an order, and finally request an order.

Although many matters are specifically described in the above description, these should be construed as examples of preferred embodiments rather than limiting the scope of the invention. Accordingly, the invention should not be defined by the described embodiments, but should be defined by the claims and equivalents to the claims.

10: user terminal 100: user application
110: photographing unit 120: personalized information generating unit
130: virtual wearing unit 140: product search unit
150: purchase request unit 160: terminal storage
170: product recommendation unit 200: mediation server
210: terminal interworking unit 220: market providing unit
230: purchase procedure processing unit 240: server database
250: personalization information analysis unit 260: member management unit
270: product information collection unit 280: market register
300: shopping mall server

Claims (9)

An electronic commerce system comprising an intermediary server that provides an online market for product purchase to customers connected through an information and communications network,
The intermediary server,
a terminal interworking unit for interworking with a user application installed in the user's user terminal;
a market providing unit providing a market in which product information for a plurality of products is posted to the user application;
a purchase procedure processing unit for processing a purchase procedure for one or more products being sold in the market according to the request of the user application;
a server database in which the product information and member information for registered customers are stored;
a personalization information analysis unit that analyzes the customer's personalization information received from the user application, extracts one or more personalized products corresponding to the customer, and provides it to the user application;
a market register for registering one or more markets operated by the shopping mall server; and
a product information collection unit that collects one or more product information from the shopping mall server and stores it in the server database;
a member management unit that performs membership registration, login and withdrawal procedures for the customer, creates, updates, and deletes the member information, identifies the personalized information for each customer and stores it in the server database;
a market register for registering one or more markets operated by the shopping mall server; and
and a product information collection unit for collecting one or more product information from the shopping mall server and storing it in the server database,
The personalization information analysis unit,
According to the analysis result of the personalization information, searching for product information stored in the server database and extracting one or more products corresponding to the characteristics of the customer,
The user application is
A photographing unit that creates a customer image in real time by photographing the customer;
Based on the customer image, personalization information indicating the characteristics of one or more of the customer's face and body type is generated, a plurality of 68 characteristic points are extracted from the face and connected according to a certain rule, and the length between any one characteristic point is calculated. a personalization information generating unit that receives a direct input, calculates a distance between other feature points, determines a combination of length data of a connection line as a type that reflects a user's personality, and generates personalized information;
Virtual wear that converts the glasses image included in the product information of the glasses product according to the personalization information, superimposes the display on the face region on the screen, and tracks the eye part in the face region to move the position of the glasses image in real time part;
a terminal storage in which the personalization information and product order details by the customer are stored;
Sending the personalization information to the brokerage server to request recommendation information for one or more products posted on the market, and receiving products preferred by other customers with a similar face shape according to the personalization information as recommendation information product recommendation department;
a product search unit for accessing the market and receiving search results for one or more products according to the keyword input by the customer and displaying the results on the screen; and
a purchase request unit for requesting an order for one or more products selected by a customer among one or more products posted on the market;
The recommended information is
Price comparison information between two or more markets for one same product extracted based on the analysis result of the personalization information
E-commerce brokerage system using a user application comprising a. delete delete delete delete delete delete delete delete

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