TW202236187A - Electronic apparatus and information providing method thereof - Google Patents

Abstract

Provided is an information providing method of an electronic apparatus. The information providing method may include identifying a search term acquired from a user, identifying a first product list selected based on the search term, identifying a second product list selected based on product information, time information on when the search term is acquired, and a second product list selected based on the search term, and providing information related to the second product list in a second region distinct from a first region where information related to the first product list is displayed.

Description

Electronic device and its data providing method

The present invention relates to an electronic device and a data providing method for providing data related to a first product list and a second product list including new products in response to a search term input by a user.

When a user tries to purchase a product using an application program, the user can input a search term, and a product list corresponding to the search term can be displayed on a screen. In this case, providing information related to a product that a user can purchase is an important factor in online commerce. Therefore, providing relevant information for user convenience can be a competitive advantage in online commerce. Specifically, for trend-sensitive fashion-related products, whether it is a new product can be an important purchase factor for a user. Therefore, in order to prompt a user to make a purchase, a technology capable of efficiently providing information related to a product selected as a new product according to a specific condition is required.

[Technical target]

Example embodiments disclose an electronic device and a data providing method thereof. However, the technical challenges achieved by the example embodiments are not limited to the above-mentioned technical challenges, but other technical challenges can be inferred from the following example embodiments. [Technical solution]

According to a first example embodiment, there is provided a data providing method for an electronic device, the data providing method includes: identifying a search item obtained from a user; identifying a first product list selected based on the search item; identifying a product data, time data about when the search term was obtained and a second product listing selected based on the search term; and in a second area different from the first area in which data related to the first product listing is displayed Provide information related to the second product list.

According to an example embodiment, providing the information related to the second product list may include: displaying information related to a product selected from the second product list according to priority; and providing information related to the second product list using an interface. Related to the data, the interface displays data related to other products in the second product list based on the user's input to the second product list.

According to an example embodiment, identifying the search term may include checking that the search term corresponds to a first type of search term or a second type of search term based on attributes of the search term, and the second product listing may be based on the checking One of the result selections.

According to an example embodiment, providing the data related to the second product listing may include: when the search term corresponds to a second type of search term, using the interface to provide information related to the second type of search term Information related to a second product listing; or when the search term corresponds to a first type of search term, using an interface different from the interface to provide a second product listing corresponding to the first type of search term relevant information.

According to an example embodiment, the first type of search term may include a search term of the type corresponding to the product; and the second type of search term may include a search term related to the first type of search term And at least one of brand, gender, age and color.

According to an example embodiment, the interface is an interface having a scroll direction of the first product list and a scroll direction of the second product list different from each other in response to the second type of search term.

According to an example embodiment, the product data may include date data related to a product's launch and season data corresponding to the product.

According to an example embodiment, identifying the second product listing may include identifying a second product listing comprising at least one product corresponding to the seasonal data in at least one product corresponding to the search term and by comparing The time information about when the search term was obtained is associated with the listing with the date information for listing within a specified time period since the time information about when the search term was obtained.

According to an example embodiment, the data providing method may further include: identifying an additional search term obtained from the user; and when the product is not selected by the user, from a second product corresponding to the additional search term The list excludes products whose occurrences on the second product list are greater than or equal to a specified number.

According to an exemplary embodiment, displaying the data related to the products selected from the second product list based on priority may include displaying information related to products selected from the second product list based on sales data priority. The information related to the product.

According to an example embodiment, the sales data may include the sales quantity of the product and the sales growth rate of the product within a predetermined period of time.

According to an example embodiment, displaying the data related to the product selected according to the priority may include: determining a weight to be applied to the sales amount and the sales growth rate based on the purchase history data of the user; and determining the weight Applied to display data related to this product selected by priority.

Providing the data related to the second product listing may include reflecting in the second product listing in real-time in the second product listing based on a search term of a user different from the user that there is a Increase the purchase rate of one of the products to provide that relevant information.

According to a second example embodiment, there is provided an electronic device comprising: a communication device; a display; and a controller configured to: identify a search term obtained from a user; identify based on the search term selecting a first product listing; identifying product data, time data about when the search term was obtained and selecting a second product listing based on the search term; and providing relevant information so that the second product listing is displayed in a different In an area of the display displaying data related to the first product listing.

According to a third example embodiment, there is provided a computer-readable recording medium, which includes a non-transitory recording medium on which a program is recorded to cause a computer to execute the above method.

Any other specific details of the example embodiments are included in the [Detailed Description] and figures. [effect]

According to the present invention, an electronic device can effectively provide information related to a first product list corresponding to a search term and a second product list including new products. A user can easily identify a second product list related to the new product on a user terminal, thereby increasing the purchase rate of the new product. In this case, the display order of the products included in the second product list can be determined based on the sales data, and thus the user's purchase rate for a new product can be further increased. Also, by checking whether a search term corresponds to a first type of search term and a second type of search term based on attributes of a search term that a user has entered and using different interfaces to provide information related to a new product, It can increase a user's purchase rate of new products.

The effects of the present invention are not limited to the above effects, and other effects not mentioned here can be clearly understood by those skilled in the art from the following description.

The terms used herein have been selected as general terms that are currently widely used in view of the functions of the present invention but may be changed according to the intention of those skilled in the art, custom or the introduction of new technology. In addition, specific terms have been arbitrarily selected by the applicant and their meanings will be described in detail in corresponding sections. Therefore, the terms used herein should be defined based on the overall content of the present invention rather than simple names of the terms.

Throughout the specification, unless otherwise stated, when a part is referred to as including a certain element, this means that the part may include other elements and not exclude other elements. Also, terms such as "device", "piece" and "module" used herein refer to an element for performing at least one function or operation and may be implemented in a combination of hardware, software, or the like.

As used herein, the expression "at least one of a, b, and c" may cover "only a", "only b", "only c", "a and b", "a and c", "b and c" or "all of a, b, and c".

The term "terminal" mentioned below may be implemented as a computer or portable terminal that can access a server or another terminal through a network. Here, a computer may include, for example, a notebook computer equipped with a web browser, a desktop computer, a laptop computer, and the like, and a portable terminal may, for example, guarantee A wireless communication device of portability and mobility and may include any kind of handheld wireless communication device, such as a terminal, a smart phone and a tablet computer, which are based on such as International Mobile Telecommunications (IMT), code division Multiple Access (CDMA), W Code Division Multiple Access (W-CDMA) and Long Term Evolution (LTE) communications.

Hereinafter, example embodiments of the present invention will be fully described with reference to the accompanying drawings in such a manner that those skilled in the art can easily implement the example embodiments. This invention may, however, be embodied in many different forms and should not be construed as limited to the example embodiments set forth herein.

Hereinafter, example embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 shows a system according to an example embodiment.

Referring to FIG. 1 , the system may include an electronic device 10 , a user terminal 20 , a seller terminal 30 and a network 40 . In the system shown in Figure 1, only the elements relevant to this example embodiment are shown. Therefore, those skilled in the art will appreciate that general elements other than those shown in FIG. 1 may be further included.

The electronic device 10 , the user terminal 20 and the seller terminal 30 can communicate with each other through the network 40 . The network 40 includes a local area network (LAN), a wide area network (WAN), a value-added network (VAN), a mobile radio communication network, a satellite communication network and a combination thereof and in an integrated In the sense, it is a data communication network that enables the members of the network shown in Figure 1 to communicate with each other smoothly. The network 40 may include a wired Internet, a wireless Internet and a mobile wireless communication network. Wireless communication can be, for example, Wireless LAN (Wi-Fi), Bluetooth, Bluetooth Low Energy (BLE), Zigbee, Wi-Fi Direct (WFD), Ultra Wideband (UWB), Infrared Data Association (IrDA) , Near Field Communication (NFC) and the like, but the present invention is not limited thereto.

The electronic device 10 can provide all information related to the product when selling a product to a user, and can be included in a server that provides the information related to the product. Specifically, the electronic device 10 can identify the product information that a seller has inputted through the seller terminal 30 . Moreover, the electronic device 10 can identify a search item that a user has entered using the user terminal 20 . The electronic device 10 may identify a first product listing based on the search term selection. Also, the electronic device 10 can identify product information, time information about when the search term was entered, and a second product list based on the search term selection. Therefore, the electronic device 10 can use an application program installed on the user terminal 20 to provide information related to the first product list and the second product list. A first product listing based on search term selection may be displayed in a first area, and a second product listing may be displayed in a second area different from the first area.

The electronic device 10 can provide an application for providing data to the user terminal 20 and the seller terminal 30 . The user terminal 20 can be a terminal used by a user, and the seller terminal 30 can be a terminal used by a seller. The seller can transmit product-related information to the electronic device 10 through the seller terminal 30, and the user can use the information provided from the electronic device 10 through the user terminal 20 to identify a product listing corresponding to the search term and then make a purchase. The user can purchase a product based on the information uploaded to the electronic device 10 by the seller.

Hereinafter, a specific procedure executed in the electronic device 10 , the user terminal 20 and the seller terminal 30 will be described with respect to data provision.

FIG. 2 shows an example embodiment of a data providing method performed by an electronic device.

Referring to FIG. 2, in operation S210, the electronic device may identify a search item obtained from a user. Here, the user is a customer who uses an application program installed on a user terminal to use product-related information. The user can use the user terminal to input a search item, and the electronic device can recognize the search item obtained by using the application program.

When a user inputs a search term consisting of a word, the electronic device can identify product-related information corresponding to the search term based on data pre-stored in a database. For example, when the user inputs "shorts", the electronic device can identify product-related information corresponding to "shorts" based on the data pre-stored in the database.

Moreover, when the user inputs a search term consisting of several words, the electronic device can identify product-related information corresponding to the search term identified through syntax analysis. For example, when a user inputs "many high school boys wear shorts?", the electronic device may analyze a search term through syntax analysis, identify "boy shorts", and identify product-related information corresponding to "boy shorts". Here, regarding syntax analysis, a learning model based on a neural network can be used, and as one of its detailed descriptions, the contents used in the related technical field can be applied.

According to an example embodiment, the electronic device may check that the search item corresponds to a first type of search item or a second type of search item based on the attributes of the search item. Here, the first type of search term (which is a general search term) may represent, for example, a search term corresponding to a product type. For example, "shorts" is a type of bottoms and may be a search term covering several products and a first type of search term. Also, the second type of search term is a search term obtained by restricting the first type of search term and may represent more restricted than the first type of search term based on at least one of brand, gender, age, and color A search term. For example, search terms of the second type may include Men's Shorts, Nike Shorts, Black Shorts, Junior Shorts, Junior Boys Shorts, Junior Men's Nike Shorts, and the like. Here, brand, gender, age and color are words determined based on past search statistics, and when a user enters a search item adding a corresponding word, the probability that the user will purchase a corresponding product tends to increase.

In operation S220, the electronic device may identify one of the first product listings based on the search item selection. When a user inputs a search item into a search item input window, the electronic device can identify a first product list corresponding to the search item and display the first product list in a first area. In this case, the order in which the products are displayed in the first area may be displayed based on at least one of sales data and review data about or about the products included in the first product list. For example, when a search term "shorts" is entered into the search term input window, the first product list may contain a plurality of products corresponding to shorts, and the order in which the plurality of products are displayed in the first area may be based on the sales of the products Data judgment.

In operation S230, the electronic device may identify product information, time information on when the search item is obtained, and a second product list selected based on the search item.

Among the plurality of products corresponding to the search term, products other than products related to the first product list may be included in the second product list. Specifically, among products other than those related to the first product list, products satisfying a specific condition may be included in the second product list. The products in the second product list are products that are listed within a specific period of time based on the time data of when the search item is obtained and cannot overlap with the products in the first product list.

Here, the product information is information related to a corresponding product registered by the seller and may include date information related to the launch of the product and season information corresponding to the product. In this case, the date information related to the launch of the product is the date information about the corresponding product release date. For example, March 2020, when a product X related to shorts was released, could be date information related to launch. When a seller registers a product in an electronic device when listing the product, the date information as to when the product was registered may be the same as the date information associated with the listing. However, when a seller first lists a product and then registers the product in an electronic device, the date information on product registration may differ from the date information associated with listing. Also, the seasonal data may correspond to data about a season suitable for use of the product. Specifically, for a fashion product, a season suitable for a user to wear the fashion product may be matched with the fashion product. For example, as seasonal data, March to May corresponds to spring, June to August corresponds to summer, September to November corresponds to autumn, and December to February corresponds to winter. As another example, seasonal data may be categorized based on the average temperature of each month from January to December. In view of the average temperature, November to March may correspond to winter, April to May may correspond to spring, June to September may correspond to summer, and October may correspond to autumn. Seasonal data can be specified when a seller registers a product. When a seller publishes a product that can be worn during a corresponding season and registers information related to the product at the same time, the season information, date information related to listing and registration information may be the same. Conversely, when a seller publishes and registers a product that can be worn during winter during summer, the seasonal information, date information associated with listing, and registration information may be different. Time data about when the search term was obtained may correspond to time data about when the user entered the search term into an input window. For example, when the user inputs a search term "shorts" into the search term input window on January 28, 2021, January 28, 2021 may be the time data corresponding to the search term. Alternatively, the data about the week in which the search term was entered may be time data. For example, when a user enters a search term on January 28, 2021, the fifth week out of 52 weeks in a year may correspond to time data regarding when the corresponding search term was obtained. According to an example embodiment, a database may contain data related to products matching new products in a corresponding one of the 52 weeks of the year. Accordingly, the electronic device can use the database to identify products that match the new products for the corresponding week. For example, the database may contain information related to products that match new products for the second week of 2021, and the electronic device may use the database to identify products that match the new products.

According to an example embodiment, the electronic device may identify products corresponding to search terms. In this case, the electronic device may identify a product corresponding to the season data among at least one product corresponding to the search item. For example, when a search term "shorts" is entered in July 2020 (which is summer), the electronic device may filter products corresponding to shorts to identify products suitable for inclusion in the month of summer. That is, among products corresponding to shorts, products unsuitable for summer can be excluded. This is because when products are displayed in view of current season data, products that a customer can wear in the current weather can be displayed, thereby improving reliability and increasing a purchase rate. Also, the electronic device can identify at least one new product that was launched within a certain period of time from the time data on when the search term was obtained by comparing the time data on when the search term was obtained with date data related to the launch. In this case, the date data related to the listing is the default date data and can be set, for example, to 90 days or 1 year. For example, when a search term "shorts" is entered on November 16, 2020, the electronic device can identify at least one new product that was launched within 1 year between November 17, 2019 and November 16, 2020 and A second product list can be identified that includes new products launched during the corresponding time period. Specifically, the database may contain information related to products that match new products from November 16, 2020, and the electronic device may use the database to identify a second list of products.

According to an example embodiment, when a product is included in the second product list but a predetermined time (eg, 30 days) has passed since the product's sale start date, the product may be filtered from the second product list. This is to prevent a customer from being familiar with a product that is launched as a new product, and thus can increase the purchase rate of a product included as a new product. In this case, the sales start date of a product may be when the product is registered. When a product is released and registered to be worn in a corresponding season, the sales start date of the product may be the time the product is registered. Therefore, when a product satisfies a condition to be included in the second product list but a predetermined time (for example, 30 days) has passed since the product was registered, the corresponding product can be excluded from the second product list.

Alternatively, when a product is included in the second product list but a user does not respond or selects a product marked as a new product more than a predetermined number of times, the corresponding product may be filtered from the second product list. This is because: when a customer does not click on a product that is launched as a new product for more than a preset number of times, the purchase rate of the product will decrease. For example, when a user has not clicked a preset number of times (10 times) on a product included in the second product list and launched as a new product, the corresponding product can be filtered out from the second product list. Therefore, even if the user enters a search term later, the product filtered from the second product list cannot be marketed as a new product.

In operation S240, the electronic device may provide the material related to the second product list in a second area different from the first area in which the material related to the first product list is displayed. A first product listing corresponding to the search term may be displayed in a first area, and a second product listing that does not overlap with the first product listing may be displayed in a second area different from the first area. Here, the first area and the second area may not be fixed and may be distinguishable areas for displaying the first product list and the second product list respectively.

According to an example embodiment, data related to a product selected from the second product list according to priority may be displayed in the second area. In this case, priority may be determined from products included in the second product list in view of sales data or review data. That is, the order in which the plurality of products included in the second product list are displayed in the second area can be determined according to the priority. Here, the review data may be data indicating that a buyer who has purchased a product leaves a review. Also, prioritization may be determined further in light of data about or related to the product in addition to sales data or review data. In this case, the information about the product may be information describing the product as detailed information about the product. Specifically, detailed information about a product may be determined based on product-related information updated by a seller, and priority may be further determined in view of the detailed information. For example, when sales data or review data are the same, priority may be determined additionally in view of detailed data about or related to the product, such as description and number of images.

Here, the sales data may include the cumulative sales number of the product and the sales growth rate of the product during a predetermined period of time. For example, the sales data may include the cumulative sales numbers of the products included in the second product list and the sales growth rate of the products during the last two weeks. This is because a new product included in the second product list can be a fashion sensitive product and thus has a relatively low cumulative sales and exhibits a rapid sales growth during a certain period of time due to the characteristics of fashion sensitive products . In this case, the priority can be determined by applying weights to the number of sales and the growth rate of sales. In this case, the weight may be determined based on a user's purchase history data, and the second product list displayed in the second area may be determined according to the priority determined by applying the weight determined based on the purchase history data The order of the products in it. Specifically, the electronic device can analyze purchase history data and can analyze whether a user tends to purchase a product with a large cumulative sales number or a product with a rapid sales growth during a certain period of time. In this case, the weight may be determined based on a ratio between the number of purchases of products with a large cumulative sales number and the number of purchases of products with a rapid sales growth. For example, suppose that analysis of one of the 10 second product listings containing products that the user has purchased results in that 7 purchases by the user have a product with a large cumulative sales number and 3 purchases have a rapid sales increase during a particular time period products. The electronic device may determine the priority by weighting the sales number and the sales growth rate at a ratio of 7:3, and may determine an order of display of products included in the second product list based on the determined priority.

According to an example embodiment, when the search term corresponds to a first type of search term, the second product list may include a product corresponding to the first type of search term. For example, when the search term is "shorts", the second product list may include products selected from products corresponding to shorts according to priority. According to an example embodiment, when the search term corresponds to a second type of search term, the second product list may include a product corresponding to the second type of search term. For example, when the search term is "Nike shorts", the second product list may include products selected from products corresponding to shorts according to priority.

According to an example embodiment, an interface for displaying a representative product included in a second product list and for displaying other products according to a scroll may be used when the search term corresponds to a second type of search term to provide information related to the second product list. This will be described in detail below with reference to FIG. 4 . Alternatively, when the search term corresponds to a first type of search term, an interface for displaying a number of products contained in the second product list may be used to provide information related to the second product list. In this case, the interface used when the search term corresponds to a search term of the first type may be different from the interface used when the search term corresponds to a search term of the second type. This will be described in detail below with reference to FIG. 3 .

According to an example embodiment, the second list of products may be broken down by category. Specifically, the products included in the second product list may be classified into categories based on the attributes of the products. For example, a second product listing containing a new product corresponding to the search term "shorts" may be sorted into brand-based categories, such as a first new product category corresponding to Nike shorts and a second new product category corresponding to Adidas shorts. Product Category. Alternatively, a second product list containing a new product corresponding to "shorts" may be sorted into age-based categories, such as a first new product category corresponding to 20 year old shorts and a second product category corresponding to 40 year old shorts. New product category. For example, when the search term corresponds to a first type of search term, the second product list may be classified into several categories based on at least one of brand, age, gender and color. In this case, one representative image corresponding to each category may be extracted and displayed. In this case, the representative image may be an image representing a product judged from among products included in each category based on sales data and review data. For example, the representative image may be an image representing one of the products having one of the highest sales in the first new product category. This will be described in detail below with reference to FIG. 5 .

According to an example embodiment, when displaying data related to the second product listing, a product having an increase in the number of clicks or a purchase rate can be monitored in real time based on a search term of a user other than the user, by The second product list reflects the product to display related information. For example, when information related to the second product list is displayed on a terminal of user 1, a product with an increase in the number of clicks or a purchase rate can be monitored in real time according to search terms of users other than user 1, And related information can be displayed by reflecting the product in the second product list of user 1.

Figure 3 shows a screen displayed based on a search term according to an example embodiment.

Referring to FIG. 3 , a search term "A" may be input by a user into a search term input window 301 . The electronic device may identify a first product list comprising products selected based on search term "A".

In this case, one of the rockets 303 in the screen is a delivery service and represents a much faster delivery service than a normal delivery service. When the rocket 303 is selected, the products to which the rocket 303 delivery service is applied may be displayed on the screen. Also, the filter 305 may be a function used when performing filtering based on an additional condition of the search term "shorts".

The electronic device can display a first product list corresponding to the search term “A” in a first area 310 . Products corresponding to the search term "A" may be listed based on sales ranking, and the electronic device may determine an order of products included in the first product list and displayed in the first area according to priority. For example, the products 311 and 313 displayed in the first area 310 are the products corresponding to the search term "A" and the order of which will be determined based on the priority. In this case, data describing a product may be displayed with an image corresponding to the image. For example, information about a product "A" 311 (price, expected delivery date, etc.) may be displayed along with an image corresponding to the product. Also, information about a product "B" 313 (price, estimated delivery date, etc.) can be displayed along with an image corresponding to the product.

A region 307 may be part of a new product representing search term "A," and button 309 may be a button selected to view products other than those displayed in a second region 320 .

The second area 320 may be an area for displaying a second product list that satisfies a specific condition related to the search term "A". Specifically, the second area 320 may display a second product list, which includes 1) a product corresponding to the season data and 2) a plurality of products corresponding to the search term "A" in the list since when the search term " A product that was launched within a specific period of time from the time data of "A". For example, when a user enters a search term "shorts" in July 2020, the second area 320 may display the search terms including 1) shorts that can be worn in summer corresponding to July and 2) from July 2020 onwards One of the second product list of shorts launched within 1 year.

According to an example embodiment, FIG. 3 may show an interface used when entering a first type of search term. In this case, among the plurality of new products corresponding to the first type of search item, the electronic device may display information about a preset number of new products in the second area 320 . For example, among a plurality of new products corresponding to a first type of search term “shorts”, the electronic device may display information about or related to two representative new products 321 and 323 in the second area 320 . In this case, new products 321 and 323 selected from products included in the second product list based on at least one of sales data and review data may be displayed in the second region 320 . The user clicks on area 309 to identify other products included in the second product list. This is to provide relevant information comprehensively rather than just presenting information about a specific new product (as shown in Figure 4), because for a first type of search term, unlike a second type of search term, using The purchase rate of new products is relatively low. Thus, instead of the interface shown in FIG. 4 where a search term of a second type is used, the interface shown in FIG. 3 can be used to provide a list of products associated with a second product list corresponding to a search term of a first type. information.

FIG. 4 shows a screen displayed based on a search term according to another example embodiment. The above description applies to the element numbers 301 , 303 , 305 and 307 , the first region 310 and the first product list 311 or 313 , and the same applies to the same element numbers as those in FIG. 3 .

When the search term corresponds to a second type of search term, the data related to the second product listing can be used by the electronic device for displaying a representative product included in the second product listing and for displaying other products according to a scroll One of the interfaces of the product is provided. Specifically, a representative new product selected from products included in the second product list based on at least one of sales data and review data may be displayed in the second region 320 . For example, among the products included in the second product list, information about the representative new product 1 determined based on the sales data (cumulative sales number and sales growth rate during a preset period of time) may be displayed in the second area 320 321.

According to an example embodiment, unlike the interface of FIG. 3 , the interface of FIG. 4 may display a representative product among the products included in the second product list. Moreover, unlike the interface of FIG. 3 , when using the interface of FIG. 4 , the user can identify information related to other products included in the second product list in a horizontal direction by adjusting scrolling. That is, information related to other products included in the second product list may be displayed in a horizontal direction according to the user's input (scrolling). That is, the data related to the first product list can be provided in a vertical direction according to the user's scrolling, and the data related to the second product list can be provided in a horizontal direction according to the user's scrolling. This is because the portion of the screen in which the first list of products is displayed should be relatively wider than the portion in which the second list of products is displayed, and also because information about or concerning inclusion in the second product list should be provided in a limited area. Product information. Also, as described above, unlike FIG. 3 , when only information about a specific new product included in the second product list is presented, the user can more clearly distinguish and recognize the area in which the first product list is displayed and the The area where the second product list is displayed. Therefore, as a result, the user's purchase rate of new products can be increased.

In this case, among other products in the second product list, only information on a specific new product can be provided one by one. In this case, the order in which other products are displayed can be determined based on the sales data, and relevant information on one product can be provided in the order determined based on the user's scrolling.

When the user selects the button 309, the electronic device may switch the screen to a page providing information about other products included in the second product list.

FIG. 5 shows a screen displayed based on a search term according to another example embodiment. The above description applies to the element numbers 301 , 303 , 305 and 307 , the first region 310 and the first product list 311 or 313 , and the same applies to the same element numbers as those in FIG. 3 .

Different from FIG. 3 , a new product category of a second product list corresponding to a first type of search term can be displayed in the second area 320 . Specifically, a new product category may be displayed in which search terms of the first type are categorized based on at least one of brand, age, gender, and color. For example, as a new product category based on brand classification in response to a search term "shorts", a Nike new product category may correspond to a first new product category 321, and an Adidas new product category may correspond to a second new product category 323 , and a Reebok new product category may correspond to a third new product category 325 . As another example, as a new product category classified based on color in response to a search term "shorts", a black new product category may correspond to a first new product category 321 and a white new product category may correspond to a second new product category category 323 , and a blue new product category may correspond to a third new product category 325 .

Moreover, the electronic device can recognize images corresponding to categories of the second product list. The electronic device can recognize images 322, 324, and 326 corresponding to categories. For example, the electronic device may identify an image corresponding to a new product category of Nike, an image corresponding to a new product category of Adidas, and an image corresponding to a new product category of Reebok.

According to an example embodiment, an image corresponding to a new product category of the second product list may correspond to an image determined based on data about a product selected from among products included in the corresponding category. For example, the image corresponding to the Nike new product category may be determined based on information about one of the products included in the Nike new product category, may be based on information about one of the products included in the Adidas new product category The data determined to correspond to the image of the Adidas new product category, and may be determined to correspond to the image of the Reebok new product category based on data about a product selected from among products included in the Reebok new product category. Specifically, an image may be determined from among images of products included in each category based on at least one of sales data and review data. For example, an image corresponding to Nike new shorts having the highest sales among products included in the Nike new product category may be determined as an image corresponding to the Nike new product category. Alternatively, one of the images corresponding to the Nike new shorts having the highest rating according to the review data among the products included in the Nike new product category may be determined as the image corresponding to the Nike new product category.

According to an example embodiment, the order in which new product categories are displayed in the second area 320 may be determined based on sales data and review data. Specifically, the order may be determined based on sales data and review data of products included in the new product category. For example, the order in which the Nike New Product Category, Adidas New Product Category, and Reebok New Product Category are displayed may be based on sales data and review data for products included in the Nike New Product Category, sales data for products included in the Adidas New Product Category, and Review data and sales data and review data for products included in Reebok's new product category. Alternatively, the order may be determined based on sales data and review data of some of the best-selling products among the products included in the new product category. For example, the display order of Nike new product category, Adidas new product category and Reebok new product category may be based on the sales data and review data of the top 5 products included in the Nike new product category, the Adidas new product category The sales data and review data of the top 5 products in the product and the sales data and review data of the top 5 products in the products included in Reebok's new product category are judged.

According to an example embodiment, the size of images corresponding to each new product category may be determined based on sales data and review data. Specifically, the size of the image may be determined based on sales data and review data of products included in the corresponding new product category. For example, the size of images corresponding to each of the Nike New Product Category, Adidas New Product Category, and Reebok New Product Category may be included in the Adidas New Product Category based on sales data and review data for products included in the Nike New Product Category The sales data and review data of the products and the sales data and review data of the products included in Reebok's new product category are judged. More specifically, since an image corresponding to a second category can be displayed within the size of the second area 320 , the size of the image corresponding to the second category can be determined in consideration of the size of the second area 320 .

According to an example embodiment, the size of the image corresponding to each new product category displayed in the second area 320 may be determined based on a user's purchase history data. As a result of analyzing a purchase history, a new product category with a user's purchase history may have a relatively larger image than a new product category without a purchase history. This is because the new product category with purchase history is one that reflects the user's taste and can better encourage the user to purchase a product by providing a larger image. When multiple new product categories have a purchase history, the image size can be determined based on the percentage of repeated purchases. In this case, when the new product categories have the same number of repeated purchases, the order can be controlled so that the new product category including the most recently purchased product is displayed first, and the images of the categories can have the same size. For example, when a user has purchased a product included in the new Nike product category 5 times, a product included in the Adidas new product category 3 times, and a product included in the Reebok new product category 1 time, it corresponds to the Nike new product The size of images for categories, Adidas new product categories and Reebok new product categories can be determined based on the percentage of repeated purchases. As another example, when a user has purchased a product included in the new Nike product category 3 times, a product included in the Adidas new product category 3 times, and a product included in the Reebok new product category 1 time, the corresponding The image of the Nike new product category has the same size as the image corresponding to the Adidas new product category, but the order can be controlled so that the Nike new product category containing the most recently purchased products is displayed earlier than the Adidas new product category.

According to an example embodiment, based on a user's input of an image corresponding to each new product category, the user may move to a page displaying a product listing specific to a corresponding new product category. Specifically, when the user selects an image corresponding to a new product category in the second area 320, the electronic device may switch the screen to a page displaying products corresponding to the selected new product category.

According to an example embodiment, the electronic device may display a screen providing different pieces of data based on a user's input mode of an image corresponding to each new product category. The following input modes can be implemented individually or in combination.

Specifically, when a user clicks on an image corresponding to each new product category for a certain period of time or longer, the electronic device may switch the screen to a product page from which the image is extracted. In this case, the specific time is a preset time and may be, for example, 3 seconds. For example, when a user clicks on an image corresponding to a new product category of Nike for 3 seconds or more, the electronic device may switch the screen to a product page from which the image is extracted. That is, by switching the screen to a product page from which an image of a new product category is extracted instead of displaying a screen including a product corresponding to the new product category by clicking on it by the user, the chances of a user who wants to purchase the corresponding product can be increased. Convenience and thus increased purchase rates. Moreover, when a user clicks an image corresponding to one of the plurality of new product categories selected from the second area 320 for a certain number of times or more, the electronic device can switch the screen to display information about each new product. One of the information pages of the category's best-selling products. In this case, the specific number of times is a preset number and may be, for example, 3 times. For example, when a user continuously clicks on any image (such as an image corresponding to the Adidas new product category) among the images corresponding to the new product category of Nike, the image corresponding to the new product category of Adidas, and the image corresponding to the new product category of Reebok 3 times, the electronic device can switch the screen to one of the pages displaying information about the top 3 products in the new product category of Nike, the top 3 products in the new product category of Adidas and the top 3 products in the new product category of Reebok, instead of Displays one of the screens for products included in the new Adidas product category. That is, by displaying a list of one of the best-selling products in each new product category, it is possible to improve the convenience of comparison among "shorts" products by brand to increase a user's purchase rate. Also, when a user applies a drag input to an image corresponding to a new product category, the electronic device can display products corresponding to the new product category in a separate tab. For example, when a user applies a drag input to an image corresponding to a new product category of Nike, the electronic device may display products corresponding to the new product category of Nike in a separate tab. Therefore, based on a drag input to an image, the electronic device can display products corresponding to different new product categories in a plurality of tabs. Also, when a mouse button is positioned on an image corresponding to a new product category, the electronic device may additionally display images of several best-selling products included in a product list in the corresponding new product category without screen switching. When a mouse button is positioned on image 1 (eg, image 322 corresponding to the Nike new product category), the electronic device may additionally display the top 3 products with high sales among the products included in the Nike new product category on the current screen Product images without screen switching. Therefore, a user can identify products with a large number of sales in a corresponding new product category on the current screen without switching screens, and thus it is possible to improve the comparison convenience of each product and increase the user's purchase rate. In this case, a configuration in which an image of a product is additionally displayed on the current screen without screen switching can be implemented in various ways.

FIG. 6 shows a method of operation of an electronic device according to an example embodiment.

Referring to FIG. 6 , in operation S601 , a seller terminal 650 may input product-related information and transmit it to an electronic device 630 . Specifically, a seller can input product-related information when using an application installed on the seller terminal 650 to register a product to be sold, and the electronic device 630 can identify the product-related information through the application. Here, the product-related information may include registration information about or relating to a product, date information and seasonal information related to the launch of a product. The registration of a product may contain information related to the registration of the product. Date information relating to launch may include information relating to the date of one of the products' releases. Seasonal data may include data related to a season of a wearable product. For example, a seller may enter that a product was registered on July 1, 2020 and launched on June 1, 2020, and can be worn in summer as relevant information.

In operation S603, a user may input a search item into a user terminal 610, and the electronic device 630 may obtain the input search item through an application program. For example, when the user inputs "shorts" into a search item input window of the application program, the electronic device can obtain the search item input through the application program.

In operation S605, the electronic device may identify a first product listing corresponding to one of the search terms. Specifically, the electronic device 630 may identify at least one first product list related to the product corresponding to the search item. The electronic device can identify a first product listing based on the sales data among the plurality of products corresponding to the search term.

In operation S607, the electronic device may identify a second product list. Among the plurality of products corresponding to the search term, products other than products related to the first product list may be included in the second product list. Specifically, among products other than those related to the first product list, products satisfying a specific condition may be included in the second product list. The products of the second product list include new products that are launched within a certain period of time based on the time data of when the search term is obtained and cannot overlap with the products of the first product list.

In operation S609, the electronic device may provide relevant information to the user terminal 610. Specifically, the electronic device can provide relevant information corresponding to the entered search item through the application program. A first product listing corresponding to the search term may be displayed in a first area, and a second product listing including new products filtered according to a specific condition may be displayed in a second area. Regarding the screens displayed on the user terminal, reference may be made to the screens shown in FIGS. 3 to 5 as an example.

FIG. 7 shows a block diagram of an electronic device according to an example embodiment.

According to an example embodiment, an electronic device 700 may include a communication device 710 , a display 720 and a controller 730 . In the electronic device 700 shown in FIG. 7, only elements relevant to this example embodiment are shown. Therefore, those skilled in the art will appreciate that general elements other than those shown in FIG. 7 may be further included. The above description of the electronic device is applicable to the electronic device 700, and thus one redundant description thereof will be omitted.

The communication device 710 is a device for performing wired/wireless communication and can communicate with an external device. The external device can be a terminal or a server. Also, the communication technology used by the communication device 710 may include Global System for Mobile (GSM) communication, Code Division Multiple Access (CDMA), Long Term Evolution (LTE), 5G, Wireless LAN (WLAN), Wireless Fidelity (Wi-Fi ), Bluetooth ^™ , Radio Frequency Identification (RFID), Infrared Data Association (IrDA), ZigBee, Near Field Communication (NFC), and the like. In an example embodiment, the communication device 710 may refer to a transceiver, and the electronic device 700 may exchange data with a terminal through the transceiver.

The display 720 can display information related to the operation of the electronic device 700 . Alternatively, display 720 may display data associated with a screen displayed by an application.

The controller 730 can control the overall operation of the electronic device 700 and process data and signals. The controller 730 may include at least one hardware unit. Furthermore, the controller 730 may generate one or more software module operations by executing code stored in a memory. The controller 730 may include a processor and a memory. The processor can execute program codes stored in the memory, control the overall operation of the electronic device 700, and process data and signals. Also, according to an example embodiment, the controller 730 may include at least one processor.

The controller 730 may identify a first product listing corresponding to a search term and identify a second product listing corresponding to the search term and including new products satisfying a specific condition. Also, the controller 730 may provide relevant information such that the first product listing corresponding to the search term is displayed in a first area of the application, and may provide relevant information such that information about the second product listing is displayed in a different area from the first area. in one of the second regions.

According to the above example embodiments, an electronic device or a terminal may include a processor, a memory configured to store and execute program data, a permanent storage (such as a hard disk drive), configured to communicate with A communication port for external device communication, a user interface device such as a touch panel, a key and a button, and the like. A method implemented using a software module or an algorithm can be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on a processor. Here, the computer-readable recording medium may include a magnetic storage medium (such as read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.), an optical read-out medium (such as CD - ROM, Digital Versatile Disc (DVD), etc.) and the like. The computer readable recording medium can be distributed through a networked computer system so that the computer readable code is stored and executed in a distributed manner. The media can be read by a computer, stored in a memory and executed on a processor.

Example embodiments may be described in terms of functional block components and various processing operations. Functional blocks may be realized by various hardware and/or software components configured to perform specific functions. For example, example embodiments may employ integrated circuit elements such as a memory, a processor, a logic, and a look-up table for performing various functions under the control of one or more microprocessors or other control devices. Similar to elements that may be implemented by software programming or software components, example embodiments may be implemented in programming or scripting languages, such as C, C++, Java, and assembly languages, which include data structures, programs, routines, or other programming Various algorithms implemented by a combination of components. Functional aspects may be implemented by an algorithm executed by one or more processors. In addition, example embodiments may employ various related techniques of electronics configuration, signal processing, data processing, and the like. The terms "mechanism", "element", "member" and "configuration" are used broadly and are not limited to mechanical and physical configurations. The term may include meanings of a series of software routines associated with a processor.

The example embodiments described above are examples only, and other example embodiments may be implemented within the scope of the claims to be described below.

10: Electronic equipment 20: User terminal 30:Seller terminal 40: Network 301: Search item input window 303: rocket 305: filter 307: area 309:Area/Button 310: the first area 311: Product "A" / First Product List 313: Product "B" / First Product List 320: second area 321:New Product/Information/First New Product Category 322: Image 323: New Product/Second New Product Category 324: Image 325: The third new product category 326: Image 610: user terminal 630: Electronic equipment 650:Seller terminal 700: Electronic equipment 710:Communication device 720: display 730: controller S210: Operation S220: operation S230: operation S240: operation S601: Operation S603: Operation S605: Operation S607: Operation S609: Operation

Figure 1 shows a system according to an example embodiment.

FIG. 2 shows an example embodiment of a data providing method performed by an electronic device.

Figure 3 shows a screen displayed based on a search term according to an example embodiment.

FIG. 4 shows a screen displayed based on a search term according to another example embodiment.

FIG. 5 shows a screen displayed based on a search term according to another example embodiment.

FIG. 6 shows a method of operation of an electronic device according to an example embodiment.

FIG. 7 shows a block diagram of an electronic device according to an example embodiment.

S210: Operation

S220: operation

S230: operation

S240: operation

Claims (15)

A data providing method for an electronic device, the data providing method comprising: identifying a search term retrieved from a user; identifying a first product listing based on the search term selection; Identifying product data, temporal data about when the search term was obtained and a secondary product listing selected based on the search term; and Information related to the second product listing is provided in a second area different from the first area in which data related to the first product listing is displayed. For the method of providing data in claim 1, the data related to the second product list provided includes: displaying information related to a product selected from the second product list according to priority; and The data related to the second product list is provided using a first interface that displays data related to other products in the second product list based on an input by the user to the second product list. Such as the method of providing data in request item 2, wherein: identifying the search term includes checking that the search term corresponds to a first type of search term or a second type of search term based on attributes of the search term; and The second product list is selected based on a result of one of the checks. The method for providing information in claim 3, wherein providing the information related to the second product list includes: using the first interface to provide information related to the second product listing corresponding to the second type of search term when the search term corresponds to the second type of search term; or When the search term corresponds to the first type of search term, a second interface different from the first interface is used to provide information related to the second product listing corresponding to the first type of search term. The method of providing data as requested in item 3, wherein: the first type of search terms includes a search term corresponding to the type of product; and The second type of search term includes a search term related to the first type of search term and at least one of brand, gender, age or color. The data providing method of claim 3, wherein based on the second type of search item, the first interface is a first volume of the first product list having a second scrolling direction different from the second product list One of the interfaces for moving directions. The data provision method of claim item 1, wherein the product data includes date data related to the launch of a product and season data corresponding to the product. The data providing method according to claim 7, wherein identifying the second product list includes identifying the second product list including at least one product, the at least one product corresponds to the season data in the at least one product corresponding to the search item and listing within a specified period of time from when the time data for the search term was obtained by comparing the time data for when the search term was obtained with the date data associated with the listing. The method for providing data as requested in Item 7, which further includes: identify an additional search term obtained from the user; and When the product is not selected by the user, products whose occurrence times on the second product list are greater than or equal to a specified number are excluded from the second product list corresponding to the additional search term. The method of providing data according to claim 2, wherein displaying the data related to the product selected from the second product list according to the priority includes displaying the product selected from the second product list according to the priority based on the sales data. The information related to the product of the product. The data providing method as claimed in item 10, wherein the sales data includes the sales number of the product and the sales growth rate of the product within a predetermined period of time. The data providing method according to claim 11, wherein displaying the data related to the product selected according to the priority includes determining a weight to be applied to the sales number and the sales growth rate based on the purchase history data of the user and determining the Weights are applied to the display data associated with the product selected according to the priority. The data providing method of claim 1, wherein providing the data related to the second product list includes real-time updating of products provided in the second area according to a search term of a user different from the user The second product list of a product with an increased purchase rate and providing relevant information associated with the product with the increased purchase rate. A non-transitory computer-readable recording medium on which is recorded a program causing a computer to execute the data providing method as claimed in claim 1. An electronic device comprising: a communication device; a display; and a controller configured to: identifying a search term retrieved from a user; identifying a first product listing based on the search term selection; Identifying product data, temporal data about when the search term was obtained and a secondary product listing selected based on the search term; and Relevant information is provided such that the second product listing is displayed in an area of the display different from the area in which information related to the first product listing is displayed.

Images