TW201520930A - Goods combination recommendation system, website and method based on shopping list of others - Google Patents
Goods combination recommendation system, website and method based on shopping list of others Download PDFInfo
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Abstract
Description
本發明係關於一種網路購物商品推薦系統，特別是關於一種基於他人購物清單之商品組合推薦系統、網站、及其方法。 The present invention relates to an online shopping product recommendation system, and more particularly to a product combination recommendation system, a website, and a method thereof based on a shopping list of others.
近期的線上購物網站已漸漸發展成一個大型的網購平台，其中常常包含了數百種商品分類及上萬種商品。而在這樣規模之下，要如何精準且快速地提供一使用者需要的商品加購促銷資訊已成為一個各皆亟欲解決的難題。 The recent online shopping site has gradually evolved into a large online shopping platform, which often contains hundreds of product categories and tens of thousands of products. Under such a scale, how to accurately and quickly provide a product purchase promotion information that a user needs has become a difficult problem to be solved.
舉例而言，若在此大型網購平台上，A公司販賣了A1、A2商品，而B公司販賣了B1商品，其中若同時購買A1與A2商品可獲得折價30元的優惠，另外若同時購買A1及B1可獲得抽獎券一張。在這樣的情形下，當使用者選購了A1產品後，如何將上述之加購促銷訊息即時傳遞給使用者係非常困難的，原因是在大型的網購平台上，這樣的商品提供公司可能有數百家以上，一個商品所牽涉到的加購促銷訊息可能非常多且規則複雜，例如有些是同分類商品買三送一，有些是特定商品組合可折價，因此難以在短時間內對所有的加購促銷資訊進行分析並提供給消費者。 For example, if on this large online shopping platform, Company A sells A1 and A2 goods, and Company B sells B1 goods, if you purchase A1 and A2 goods at the same time, you can get a discount of 30 yuan, and if you buy A1 at the same time. And B1 can get a lottery ticket. Under such circumstances, when the user purchases the A1 product, it is very difficult to immediately transmit the above-mentioned purchase promotion information to the user. The reason is that on a large online shopping platform, such a product providing company may have Over a hundred or more, the purchase promotion information involved in a product may be very numerous and the rules are complicated. For example, some are three-for-one for the same category of goods, and some are discounted for specific product combinations, so it is difficult to Add promotional information for analysis and provide to consumers.
另外，即使取得了上述加購促銷資訊，亦難以了解其中的哪 一種加購促銷組合是對於消費者最有吸引力的，例如，大部分的消費者可能會選擇抽國外旅行機票而非獲得30元折價優惠。因此，如何在短時間內出最具吸引力的加購促銷資訊並放置於有限的網頁空間內，更成了線上購物網站提供業者的一大挑戰。 In addition, even if the above-mentioned purchase promotion information is obtained, it is difficult to know which one of them. An add-on promotion combination is most attractive to consumers. For example, most consumers may choose to take a foreign travel ticket instead of getting a 30 yuan discount. Therefore, how to make the most attractive purchase promotion information in a short period of time and place it in a limited webpage space has become a major challenge for online shopping website providers.
有鑑於上述習知技藝之問題，本發明之目的在於提供一種基於他人購物清單之商品組合推薦系統、網站、及其方法，使得購物網站可以精準且快速地推薦相關的商品加購促銷資訊至顧客，並且當顧客選擇所提供之加購商品後，更能進一步地再度推薦進階的商品加購促銷資訊至該顧客，如此一來就能針對使用者所購買的商品提供有效的加購促銷建議。 In view of the above problems of the prior art, the object of the present invention is to provide a product combination recommendation system, a website, and a method thereof based on a shopping list of others, so that the shopping website can accurately and quickly recommend related products to purchase promotional information to the customer. And when the customer selects the purchased purchase item, he can further recommend the advanced product purchase promotion information to the customer again, so that the product can be effectively offered for the purchase of the product. .
根據本發明之目的，提出一種基於他人購物清單之商品組合推薦系統，包含一商品組合資料庫，及一網路購物伺服器。該網路購物伺服器基於一或多個參考購物清單蒐集一或多個優惠購物組合及其優惠內容，並記錄於該商品組合資料庫。當該網路購物伺服器自一使用者終端接收一原始購物清單後，若該原始購物清單中具有該優惠購物組合中的至少一個商品，則提供該優惠購物組合及該優惠內容至該使用者終端。 According to the purpose of the present invention, a product combination recommendation system based on a shopping list of another person is provided, including a product combination database, and an online shopping server. The online shopping server collects one or more preferential shopping combinations and their preferential contents based on one or more reference shopping lists, and records them in the product combination database. After the online shopping server receives an original shopping list from a user terminal, if the original shopping list has at least one item in the preferential shopping combination, providing the preferential shopping combination and the preferential content to the user terminal.
其中，較佳地，該網路購物伺服器提供一購物網頁至該使用者終端，該購物網頁之購物資訊來自一或多個商品資訊提供伺服器，該優惠內容包含折價、贈品、抽獎。該網路購物伺服器進一步提供該優惠購物組合之同樣優惠內容的替代性商品至該第二使用者終端，使得該替代性商品可替換該優惠購物組合中一部分之商品而不至於影響該優惠內容。該商品組合資料庫中紀錄各種優惠購物組合之出現頻率，該網路購物伺服器根 據該出現頻率，將出現頻率最高之包含該原始購物清單中至少一個商品的複數個人氣優惠購物組合提供至該第二使用者終端。該第二使用者終端將該優惠購物組合加入該原始購物清單後，該網路購物伺服器依據該商品組合資料庫中的內容進一步推薦具有一進階優惠內容之一進階優惠購物組合至該第二使用者終端，其中該進階優惠購物組合之一部分為該優惠購物組合。 Preferably, the online shopping server provides a shopping webpage to the user terminal, and the shopping information of the shopping webpage is from one or more merchandise information providing servers, and the discount content includes a discount, a gift, and a lottery. The online shopping server further provides an alternative product of the same preferential content of the preferential shopping combination to the second user terminal, so that the substitute product can replace a part of the preferential shopping item without affecting the preferential content. . The product portfolio database records the frequency of occurrence of various preferential shopping combinations, the online shopping server root According to the frequency of occurrence, a plurality of personal preference shopping combinations including the highest frequency of at least one item in the original shopping list are provided to the second user terminal. After the second user terminal adds the preferential shopping combination to the original shopping list, the online shopping server further recommends an advanced preferential shopping combination having one advanced preferential content according to the content in the product combination database. The second user terminal, wherein one part of the advanced preferential shopping combination is the preferential shopping combination.
根據本發明之目的，又提出一種基於他人購物清單之商品組合推薦網站，包含一購物網頁、一購物清單顯示模組、以及一加購商品推薦模組。其中該購物清單顯示模組顯示一使用者之一原始購物清單於該購物網頁之第一位置，該加購商品推薦模組根據該原始購物清單中的商品提供包含該商品的優惠購物組合及其優惠內容，並顯示於該購物網頁之第二位置，其中該優惠購物組合及該優惠內容之資料係取自其他使用者之一或多個參考購物清單。 According to the purpose of the present invention, a product combination recommendation website based on a shopping list of another person is provided, including a shopping webpage, a shopping list display module, and an additional purchase recommendation module. The shopping list display module displays a first shopping list of a user at a first position of the shopping webpage, and the purchase product recommendation module provides a preferential shopping combination including the product according to the commodity in the original shopping list and The preferential content is displayed in the second position of the shopping page, wherein the preferential shopping combination and the information of the preferential content are taken from one or more reference shopping lists of other users.
其中，較佳地，當該使用者點選該優惠購物組合後，該商品組合推薦網站將該優惠購物組合之商品內容加入該原始購物清單，形成一變更後購物清單，並由該購物清單顯示模組顯示該變更後購物清單於該購物網頁之該第一位置。另外較佳地具備一優惠商品替代模組，該優惠商品替代模組顯示該變更後購物清單中的該優惠購物組合之替代性商品於該購物網頁之第三位置，其中該替代性商品可替換該優惠購物組合中一部分之商品組成而不至於影響該優惠購物組合之該優惠內容。該購物網頁具有一第四位置顯示變更後購物清單所享有之該優惠內容。該加購商品推薦模組顯示具有一進階優惠內容之一進階優惠購物組合於該購物網頁之該第二位 置，其中該進階優惠購物組合之一部分為該優惠購物組合。 Preferably, after the user clicks the preferential shopping combination, the product combination recommendation website adds the product content of the preferential shopping combination to the original shopping list to form a changed shopping list, and is displayed by the shopping list. The module displays the changed shopping list at the first location of the shopping webpage. In addition, preferably, a preferential product replacement module is provided, and the preferential product replacement module displays the substitute product of the preferential shopping combination in the changed shopping list in a third position of the shopping webpage, wherein the substitute commodity is replaceable The merchandise component of a portion of the offer shopping combination does not affect the offer content of the offer shopping combination. The shopping webpage has a fourth location to display the preferential content enjoyed by the changed shopping list. The purchase product recommendation module displays one of the advanced preferential shopping combinations with one advanced preferential content on the second page of the shopping webpage One of the advanced discount shopping combinations is the preferential shopping combination.
根據本發明之目的，又提出一種基於他人購物清單之商品組合推薦方法，包含以下步驟：基於一或多個參考購物清單蒐集一或多個優惠購物組合及其優惠內容，並記錄於一商品組合資料庫中；當一使用者於一購物網頁上挑選一商品時，針對該商品對該商品組合資料庫進行查詢；及若該商品曾出現於該一或多個優惠購物組合，則顯示該優惠購物組合及其該優惠內容於該購物網頁。 According to the purpose of the present invention, a product combination recommendation method based on a shopping list of another person is further provided, which comprises the steps of: collecting one or more preferential shopping combinations and their preferential contents based on one or more reference shopping lists, and recording them in a product combination. In the database; when a user selects an item on a shopping page, the product combination database is queried for the item; and if the item appears in the one or more preferential shopping combinations, the offer is displayed The shopping combination and its offer are on the shopping page.
較佳地，上述基於他人購物清單之商品組合推薦方法，更包含以下步驟：若該使用者點選該優惠購物組合，則將該優惠購物組合之商品內容加入該使用者目前之購物清單後，提供具有一進階優惠內容之一進階優惠購物組合至該使用者，並顯示該進階優惠購物組合及該進階優惠內容於該購物網頁，其中該進階優惠購物組合之一部分為該優惠購物組合。顯示該優惠購物組合之替代性商品，其中該替代性商品可替換該優惠購物組合中一部分之商品組成而不至於影響該優惠購物組合之該優惠內容。 Preferably, the method for recommending a product combination based on a shopping list of another person further includes the following steps: if the user clicks the preferential shopping combination, the product content of the preferential shopping combination is added to the current shopping list of the user. Providing an advanced preferential shopping combination with one of the advanced preferential content to the user, and displaying the advanced preferential shopping combination and the advanced preferential content on the shopping page, wherein one part of the advanced preferential shopping combination is the preferential Shopping combination. An alternative item of the preferential shopping combination is displayed, wherein the substitute item can replace a part of the item of the preferential shopping combination without affecting the preferential content of the preferential shopping combination.
由於本發明係基於他人購物清單中的優惠商品組合來推薦加購商品至使用者/消費者，因此可以有效並精準地推薦對於使用者最有吸引力的商品組合及其折扣，而無需記錄各種優惠規則且亦無需使用演算法來試圖計算各種優惠對於消費者的吸引力。 Since the present invention recommends the purchase of the product to the user/consumer based on the preferential product combination in the shopping list of others, the product combination and the discount which are most attractive to the user can be effectively and accurately recommended without recording various kinds of products. Preferential rules and no need to use algorithms to try to calculate the attractiveness of various offers to consumers.
1‧‧‧網頁第一位置 1‧‧‧Page first position
11‧‧‧原始購物清單 11‧‧‧Original shopping list
12‧‧‧變更後購物清單 12‧‧‧Changed shopping list
13‧‧‧進階變更後購物清單 13‧‧‧Advanced Changed Shopping List
14‧‧‧商品替換按鈕 14‧‧‧Commodity replacement button
2‧‧‧網頁第二位置 2‧‧‧Page second position
20~24‧‧‧優惠購物組合 20~24‧‧‧Special shopping combination
25~28‧‧‧進階優惠購物組合 25~28‧‧‧Advanced Shopping Combination
291、292‧‧‧進階優惠購物組合 291, 292‧‧‧ Advanced Shopping Combination
3‧‧‧網頁第三位置 3‧‧‧ third position of the webpage
4‧‧‧網頁第四位置 4‧‧‧Page fourth position
5‧‧‧網頁第五位置 5‧‧‧Page fifth position
7‧‧‧網路購物伺服器 7‧‧‧Internet shopping server
8‧‧‧商品組合資料庫 8‧‧‧Commodity portfolio database
91~93‧‧‧使用者終端 91~93‧‧‧User terminal
S61~S66‧‧‧步驟 S61~S66‧‧‧Steps
第1圖係本發明之系統架構圖。 Figure 1 is a system architecture diagram of the present invention.
第2圖係本發明之購物網頁畫面示意圖。 Figure 2 is a schematic diagram of a shopping web page of the present invention.
第3圖係本發明之購物網頁畫面示意圖。 Figure 3 is a schematic diagram of a shopping web page of the present invention.
第4圖係本發明之購物網頁畫面示意圖。 Figure 4 is a schematic diagram of a shopping web page of the present invention.
第5圖係本發明之購物網頁畫面示意圖。 Figure 5 is a schematic diagram of a shopping web page of the present invention.
第6圖係本發明之整體流程圖。 Figure 6 is an overall flow chart of the present invention.
以下舉出具體實施例以詳細說明本案之內容，並以圖式作為輔助說明。說明中提及之符號係參照圖式符號。值得注意的是，說明中提及之「包含」係為一開放式的用語，應解釋成「包含但不限定於」。 Specific examples are given below to explain the contents of the present invention in detail, and the drawings are used as an auxiliary explanation. The symbols mentioned in the description refer to the schema symbols. It is worth noting that the "include" mentioned in the description is an open term and should be interpreted as "including but not limited to".
請參考第1圖，其為本發明之系統架構圖。如第1圖所示，本發明之系統主要由網路購物伺服器7以及商品組合資料庫8所構成，網路購物伺服器7提供一購物網頁至該使用者終端(本實施例中即為使用者91、92、93)，其中該購物網頁之購物資訊來自一或多個商品資訊提供伺服器(未圖示)。其中，當使用者91、92、93透過網際網路連線至網路購物伺服器7進行網路購物時，網路購物伺服器1將使用者91、92、93之各別購物清單中的一或多個優惠購物組合及其優惠內容紀錄於商品組合資料庫8之中。必須注意的是，前述的使用者91、92、93僅為舉例以利實施例之說明，實際應用上使用者的數量可以是複數而不僅限於三人，且使用者91、92、93使用之上網裝置包括個人電腦、筆記型電腦、平板電腦、智慧型手機等裝置，並利用前述裝置中的瀏覽器或應用程式來開啟網路購物伺服器7提供之購物網頁進行購物。 Please refer to FIG. 1, which is a system architecture diagram of the present invention. As shown in FIG. 1, the system of the present invention is mainly composed of a network shopping server 7 and a product combination database 8, and the online shopping server 7 provides a shopping webpage to the user terminal (in this embodiment, The user 91, 92, 93), wherein the shopping information of the shopping webpage is from one or more merchandise information providing servers (not shown). Wherein, when the users 91, 92, 93 are connected to the online shopping server 7 via the Internet to conduct online shopping, the online shopping server 1 stores the users in the respective shopping lists 91, 92, and 93. One or more preferential shopping combinations and their preferential contents are recorded in the product portfolio database 8. It should be noted that the foregoing users 91, 92, and 93 are merely examples for the benefit of the embodiments. The number of users in practical applications may be plural and not limited to three persons, and the users 91, 92, and 93 use them. The Internet device includes a personal computer, a notebook computer, a tablet computer, a smart phone, and the like, and uses the browser or application in the foregoing device to open the shopping webpage provided by the online shopping server 7 for shopping.
請參考第2圖，其為本發明之購物網頁畫面示意圖。如第2圖所示，網路購物伺服器7提供此購物網頁至使用者91(元件編號請同時參 考第1圖)。此購物網頁包含網頁第一位置1以及網頁第二位置2，其中透過購物清單顯示模組顯示使用者91之一原始購物清單11於購物網頁之網頁第一位置1，其中原始購物清單11裡面包含商品A。購物伺服器7中的加購商品推薦模組根據儲存於商品組合資料庫8中優惠購物組合提供包含商品A的優惠購物組合20~24至使用者91並顯示於網頁第二位置2，而其中前述優惠組合之相關資訊係取自使用者92、93之參考購物清單，每一個優惠購物組合包含一或多個推薦加購商品。另外，網頁第二位置2亦同時顯示每一個優惠購物組合之優惠內容。舉例而言，優惠購物組合20包含商品A以及推薦加購商品B、C，並享有總金額折價100元之優惠內容；優惠購物組合21包含商品A以及推薦加購商品D、E，並享有免費額外獲得商品X之優惠內容；優惠購物組合22包含商品A以及推薦加購商品A，並享有免費額外獲得商品A之優惠內容(即所謂的買二送一優惠)；優惠購物組合23包含商品A以及推薦加購商品F，並享有總金額折價30元之優惠內容；以及優惠購物組合24包含商品A以及推薦加購商品G，並獲得現場演唱會抽獎之機會。 Please refer to FIG. 2, which is a schematic diagram of a shopping webpage screen of the present invention. As shown in Figure 2, the online shopping server 7 provides this shopping page to the user 91 (see also the component number) Test Figure 1). The shopping webpage includes a first position 1 of the webpage and a second location 2 of the webpage, wherein the original shopping list 11 of the user 91 is displayed in the first position 1 of the webpage of the shopping webpage through the shopping list display module, wherein the original shopping list 11 contains Commodity A. The purchase product recommendation module in the shopping server 7 provides the preferential shopping combination 20~24 including the product A to the user 91 according to the preferential shopping combination stored in the product combination database 8, and displays it in the second position 2 of the webpage, wherein The related information of the aforementioned preferential combination is taken from the reference shopping list of the users 92, 93, and each of the preferential shopping combinations includes one or more recommended purchases. In addition, the second location 2 of the webpage also displays the preferential content of each preferential shopping combination. For example, the preferential shopping combination 20 includes the merchandise A and the recommended purchase merchandise B, C, and enjoys the discounted content of the total amount of 100 yuan; the preferential shopping portfolio 21 includes the merchandise A and the recommended purchase merchandise D, E, and enjoys free The preferential content of the item X is additionally obtained; the preferential shopping combination 22 includes the item A and the recommended item A, and enjoys the preferential content of the item A free of charge (the so-called buy two get one free offer); the preferential shopping combination 23 includes the item A And it is recommended to purchase the product F, and enjoy the discounted price of 30 yuan for the total amount; and the preferential shopping combination 24 includes the product A and the recommended purchase of the product G, and the chance to get a live concert draw.
較佳地，商品組合資料庫8中紀錄各種優惠購物組合之出現頻率，網路購物伺服器7根據該出現頻率，將出現頻率最高之包含該原始購物清單中至少一個商品的複數個人氣優惠購物組合(在此實施例中即為挑出優惠購物組合20~24)提供至使用者91，如此一來可以根據其他使用者的購買經驗來提供較佳的加購選擇給目前之使用者，以提高使用者加購之意願，尤其是在如智慧型手機等畫面較小的攜帶型行動裝置上，能額外顯示之推薦加購組合/優惠購物組合之區域並不大，因而應用本特徵以有效地挑 選出較佳的加購組合方式並推薦給使用者將更形重要。 Preferably, the product combination database 8 records the frequency of occurrence of various preferential shopping combinations, and the online shopping server 7 displays the plurality of personal preference shopping products with the highest frequency including at least one item in the original shopping list according to the frequency of occurrence. The combination (in this embodiment, the preferential shopping combination 20~24) is provided to the user 91, so that the preferred purchase option can be provided to the current user according to the purchasing experience of other users. Increasing the willingness of users to purchase, especially in portable mobile devices such as smart phones, where the recommended add-on/private shopping combination can be additionally displayed, so this feature is effectively applied. Pick It is more important to choose a better additive combination and recommend it to the user.
當使用者於第2圖之網頁中點選任何一個優惠購物組合後，該優惠購物組合之商品內容隨即加入原始購物清單11，形成一變更後購物清單，並由購物清單顯示模組顯示該變更後購物清單於該購物網頁之該網頁第一位置。本實施例中，使用者點選優惠購物組合23，於是推薦加購商品F隨即加入原始購物清單11形成第3圖中的變更後購物清單12，並由購物清單顯示模組顯示變更後購物清單12於購物網頁之網頁第一位置1(請配合參考第3圖，其為本發明之購物網頁畫面示意圖)。變更後購物清單12中優惠購物組合23(即商品A與商品F之組合)所享有之該優惠內容將顯示於購物網頁之網頁第四位置4，使用者可以方便地在網頁第四位置4得知目前所享有的所有優惠內容，包含折價、贈品、抽獎等等資訊，在此實施例中，商品A與商品F形成之優惠購物組合的優惠內容為折價30元。較佳地，購物網頁具有一網頁第五位置顯示變更後購物清單12中優惠購物組合23所達成的優惠條件/優惠規則。 When the user clicks on any of the preferential shopping combinations in the webpage of FIG. 2, the merchandise content of the preferential shopping combination is then added to the original shopping list 11 to form a changed shopping list, and the change is displayed by the shopping list display module. The post shopping list is in the first position of the webpage of the shopping webpage. In this embodiment, the user clicks on the preferential shopping combination 23, so that the recommended purchase F is added to the original shopping list 11 to form the changed shopping list 12 in FIG. 3, and the shopping list is displayed by the shopping list display module. 12 is in the first position 1 of the webpage of the shopping webpage (please refer to FIG. 3, which is a schematic diagram of the shopping webpage screen of the present invention). The preferential content of the preferential shopping combination 23 (ie, the combination of the product A and the product F) in the modified shopping list 12 will be displayed in the fourth position 4 of the webpage of the shopping webpage, and the user can conveniently obtain the fourth position of the webpage 4 It is known that all the preferential contents currently enjoyed include discounts, gifts, lottery and the like. In this embodiment, the preferential content of the preferential shopping combination formed by the commodity A and the commodity F is a discount of 30 yuan. Preferably, the shopping webpage has a fifth location of the webpage displaying the preferential conditions/preferential rules reached by the preferential shopping combination 23 in the shopping list 12 after the change.
由於購物清單由商品A變成商品A加商品F(即原始購物清單11變成變更後購物清單12)，因此對應之優惠購物組合也會隨著改變，以利使用者進一步瞭解還有哪些進階優惠。本實施例中，當原始購物清單11變成變更後購物清單12之同時，位於網頁第二位置2之優惠購物組合亦隨之改變，即原本的優惠購物組合20~24變更為進階優惠購物組合25~28，其中進階優惠購物組合25~28中不僅只有商品A，更進一步選出同時包含商品A與商品F之優惠。舉例而言，進階優惠購物組合25包含商品A、商品F、以及推薦加購商品H，其優惠內容為總金額進一步折扣50元；進 階優惠購物組合26包含商品A、商品F、以及推薦加購商品F，其優惠內容為第二件商品F僅需39元；進階優惠購物組合27包含商品A、商品F、以及推薦加購商品G，其優惠內容為獲得現場演唱會抽獎之機會；進階優惠購物組合27包含商品A、商品F、以及推薦加購商品A，其優惠內容為額外免費獲得另一個商品A。也就是說，當購物清單內容變動後，本發明之加購商品推薦模組顯示具有進階優惠內容之進階優惠購物組合25~28於購物網頁之網頁第二位置2，其中進階優惠購物組合(例如進階優惠購物組合25包含商品A、商品F、以及商品H)之一部分為優惠購物組合(例如優惠購物組合23包含商品A與商品F)。如此一來，本發明能即時地根據購物清單之變動變更推薦之加購商品，使得使用者永遠可以有最符合目前購物清單的優惠購物組合可以進行選擇。 Since the shopping list is changed from the item A to the item A plus the item F (that is, the original shopping list 11 becomes the changed shopping list 12), the corresponding preferential shopping combination is also changed, so that the user can further understand which advanced offers are available. . In this embodiment, when the original shopping list 11 becomes the changed shopping list 12, the preferential shopping combination located in the second position 2 of the webpage also changes, that is, the original preferential shopping combination 20~24 is changed into the advanced preferential shopping combination. 25~28, among which the advanced preferential shopping combination 25~28 not only has the product A, but also further selects the concessions including the product A and the product F. For example, the advanced discount shopping combination 25 includes the merchandise A, the merchandise F, and the recommended purchase merchandise H, and the preferential content is a further discount of 50 yuan for the total amount; The preferential shopping combination 26 includes the product A, the product F, and the recommended purchase item F, and the preferential content is only 39 yuan for the second item F; the advanced discount shopping combination 27 includes the item A, the item F, and the recommended purchase. The product G, the preferential content is an opportunity to obtain a live concert lottery; the advanced discount shopping combination 27 includes the product A, the product F, and the recommended purchase item A, the preferential content of which is to obtain another item A for free. That is to say, after the content of the shopping list changes, the purchase product recommendation module of the present invention displays the advanced preferential shopping combination 25~28 with the advanced preferential content on the second position 2 of the shopping page, wherein the advanced preferential shopping A portion of the combination (eg, the premium offer shopping combination 25 including the merchandise A, the merchandise F, and the merchandise H) is a concession shopping combination (eg, the concession shopping combination 23 includes the merchandise A and the merchandise F). In this way, the present invention can instantly change the recommended purchase item according to the change of the shopping list, so that the user can always have the preferential shopping combination that best matches the current shopping list.
本發明中，若購物清單中已具備優惠購物組合，則可透過點選優惠購物組合中的任一個商品旁邊的商品替換按鈕來啟動優惠商品替代模組。優惠商品替代模組將顯示該變更後購物清單中的該優惠購物組合之替代性商品於該購物網頁之網頁第三位置，其中該替代性商品可替換該優惠購物組合中一部分之商品組成而不至於影響該優惠購物組合之優惠內容。請參考第4圖，其為本發明之購物網頁畫面示意圖。如前所述，由於商品F為優惠購物組合23中的成員商品，因此使用者可以點選商品F中的商品替換按鈕14來啟動優惠商品替代模組。優惠商品替代模組將於購物網頁之網頁第三位置3顯示商品F可替換成其他那些商品而不至於影響優惠購物組合23之優惠內容。意即，網頁第三位置3中的替換商品#1到替換商品#6的每一個，都可以替換原商品F而仍可保持總金額折價30元的優惠內 容，如此一來將在保有使用者喜愛的優惠內容下提供使用者更多的商品選擇性。 In the present invention, if the preferential shopping combination is already included in the shopping list, the preferential product replacement module can be activated by clicking the product replacement button next to any one of the preferential shopping combinations. The preferential item replacement module will display the substitute item of the preferential shopping combination in the changed shopping list in the third position of the page of the shopping page, wherein the substitute item can replace the part of the item in the preferential shopping combination without As for the preferential content that affects the preferential shopping portfolio. Please refer to FIG. 4, which is a schematic diagram of a shopping webpage screen of the present invention. As described above, since the item F is a member item in the preferential shopping combination 23, the user can click the item replacement button 14 in the item F to activate the item replacement module. The preferential item replacement module will display the item F in the third position 3 of the shopping page to be replaced with other items without affecting the preferential content of the preferential shopping combination 23. That is to say, each of the replacement item #1 to the replacement item #6 in the third position 3 of the webpage can replace the original item F while still retaining the total amount of the discount of 30 yuan. In this way, the user will be provided with more product options under the preferential content that the user has favorite.
接著，若使用者選擇了購物網頁之網頁第三位置3中的任一替換商品，購物清單將以此替換商品替代原本優惠購物組合中一部分之商品組成而不至於影響該優惠購物組合之優惠內容。請參考第5圖，其為本發明之購物網頁畫面示意圖。舉例而言，使用者點選了替換商品#6來替換原本的商品F，因此原本由商品A與商品F組成之變更後購物清單12即變更為由商品A與商品#6組成之進階變更後購物清單13，但此時仍享有優惠購物組合23中的折扣30元之優惠內容。 Then, if the user selects any of the replacement items in the third position 3 of the webpage of the shopping webpage, the shopping list replaces the merchandise component of the original preferential shopping portfolio with the replacement merchandise without affecting the preferential content of the preferential shopping portfolio. . Please refer to FIG. 5, which is a schematic diagram of a shopping webpage screen of the present invention. For example, if the user clicks on the replacement item #6 to replace the original item F, the changed shopping list 12 originally composed of the item A and the item F is changed to an advanced change consisting of the item A and the item #6. After the shopping list 13, but still enjoy the discount of 30 yuan in the preferential shopping portfolio 23.
由於購物清單中的商品組成由商品A與商品F更變為商品A與商品#6，因此將形成新的優惠購物組合及其優惠內容顯示於網頁第二位置2，如同上述之由原始購物清單11變成變更後購物清單12之後對於優惠購物組合之改變。舉例而言，本實施例中網頁第二位置之優惠購物組合由原本的進階優惠購物組合25~28變更為進階優惠購物組合291以及292，因此使用者仍可針對商品A以及商品#6選擇對應之優惠。 Since the product composition in the shopping list is changed from the product A and the product F to the product A and the product #6, a new preferential shopping combination and its preferential content are formed on the second position 2 of the webpage, as described above from the original shopping list. 11 becomes a change to the preferential shopping combination after the shopping list 12 after the change. For example, in the embodiment, the preferential shopping combination of the second position of the webpage is changed from the original advanced preferential shopping combination 25~28 to the advanced preferential shopping combination 291 and 292, so the user can still target the commodity A and the commodity #6. Choose the corresponding offer.
同樣地，優惠購物組合23中的商品A與商品#6亦可再度藉由點選個別之商品替換按鈕來替換其優惠內容。換句話說，本發明中使用者可以隨時點選優惠購物組合來進行加購並享有優惠，以及可以隨時更動購物清單中的優惠購物組合之商品組成，藉此提供最精準的加購內容、最好的優惠方式、以及最多的商品選擇性。 Similarly, the item A and the item #6 in the preferential shopping combination 23 can be replaced with the discounted content by clicking the individual item replacement button again. In other words, in the present invention, the user can click on the preferential shopping combination to purchase and enjoy the discount at any time, and can change the merchandise composition of the preferential shopping combination in the shopping list at any time, thereby providing the most accurate purchase content and the most Good deals and the most selective options.
請參考第6圖，其為本發明之整體流程圖。如第6圖所示，本發明之整體流程係包含以下步驟：步驟S61，網路購物伺服器7(元件編號 請同時參考第1圖)基於一或多個參考購物清單蒐集一或多個優惠購物組合及其優惠內容，並記錄於商品組合資料庫8中。步驟S62，當一使用者於網路購物伺服器7提供之購物網頁上挑選商品時，網路購物伺服器7針對該商品對商品組合資料庫8進行查詢，購物清單顯示模組顯示使用者之原始購物清單於該購物網頁。步驟S63，若該商品曾出現於參考購物清單之優惠購物組合之中，則網路購物伺服器7之加購商品推薦模組顯示該優惠購物組合及其優惠內容於購物網頁。步驟S64，若使用者點選優惠購物組合，則將該優惠購物組合之商品內容加入該使用者目前之購物清單，使該使用者享有此優惠內容。當步驟S64結束後可選擇接著進行步驟S65或步驟S66，步驟S65與步驟S66不必然具有前後關係順序，可依實際實施情況變化。 Please refer to FIG. 6, which is an overall flowchart of the present invention. As shown in FIG. 6, the overall process of the present invention includes the following steps: Step S61, network shopping server 7 (component number) Please also refer to FIG. 1) to collect one or more preferential shopping combinations and their preferential contents based on one or more reference shopping lists, and record them in the product combination database 8. Step S62, when a user selects an item on the shopping webpage provided by the online shopping server 7, the online shopping server 7 queries the product combination database 8 for the product, and the shopping list display module displays the user's The original shopping list is on the shopping page. Step S63: If the item has appeared in the preferential shopping combination of the reference shopping list, the purchase item recommendation module of the online shopping server 7 displays the preferential shopping combination and the preferential content thereof on the shopping page. In step S64, if the user clicks on the preferential shopping combination, the product content of the preferential shopping combination is added to the current shopping list of the user, so that the user enjoys the preferential content. After the end of step S64, step S65 or step S66 may be selected, and step S65 and step S66 do not necessarily have a context, which may vary according to actual implementation.
步驟S65，網路購物伺服器7針對變更過後的購物清單對商品組合資料庫8進行查詢，若變更過後的購物清單中的商品曾出現於參考購物清單之優惠購物組合之中，則提供進階優惠購物組合至該使用者，其中該進階優惠購物組合具有進階優惠內容，購物清單顯示模組顯示該進階優惠購物組合及該進階優惠內容於購物網頁。較佳地，該進階優惠購物組合之一部分為該優惠購物組合。步驟S66，優惠商品替代模組顯示該優惠購物組合之替代性商品，其中該替代性商品可替換該優惠購物組合中一部分之商品組成而不至於影響該優惠購物組合之該優惠內容。 Step S65, the online shopping server 7 queries the product combination database 8 for the changed shopping list, and provides advanced if the item in the changed shopping list appears in the preferential shopping combination of the reference shopping list. The preferential shopping combination is provided to the user, wherein the advanced preferential shopping combination has an advanced preferential content, and the shopping list display module displays the advanced preferential shopping combination and the advanced preferential content on the shopping page. Preferably, one of the advanced discount shopping combinations is the preferential shopping combination. In step S66, the preferential item replacement module displays the substitute item of the preferential shopping combination, wherein the substitute item can replace the part of the item in the preferential shopping combination without affecting the preferential content of the preferential shopping combination.
綜上所述，本發明所提出之基於他人購物清單之商品組合推薦系統、網站、及其方法可以精準且快速地推薦相關的商品加購促銷資訊至顧客，並且當顧客選擇所提供之加購商品後，更能進一步地再度推薦進階的商品加購促銷資訊至該顧客，如此一來就能針對使用者所購買的商品 提供有效的加購促銷建議，除此之外，本發明無需記錄各種優惠規則且亦無需使用演算法來試圖計算各種優惠對於消費者的吸引力，因此可以節省計算資源、加快網站回應速度之外，最重要的還是利用對他人購物優惠組合的統計來提供真正對消費者而言最有吸引力的商品折扣組合。 In summary, the product combination recommendation system, website, and method thereof based on the shopping list of others can accurately and quickly recommend relevant product purchase promotion information to the customer, and when the customer selects the provided purchase After the product, it is possible to further recommend the advanced product purchase promotion information to the customer again, so that the product purchased by the user can be purchased. In addition to providing effective purchase promotion advice, the present invention does not need to record various preferential rules and does not need to use algorithms to try to calculate the attractiveness of various offers to consumers, thereby saving computing resources and speeding up the response speed of the website. The most important thing is to use statistics on the combination of other people's shopping offers to provide the most attractive combination of discounts for consumers.
以上所述僅為舉例性，而非為限制性者。任何未脫離本發明之精神與範疇，而對其進行之等效修改或變更，均應包含於後附之申請專利範圍中。 The above is intended to be illustrative only and not limiting. Any equivalent modifications or alterations to the spirit and scope of the invention are intended to be included in the scope of the appended claims.
1‧‧‧網頁第一位置 1‧‧‧Page first position
14‧‧‧商品替換按鈕 14‧‧‧Commodity replacement button
2‧‧‧網頁第二位置 2‧‧‧Page second position
25~28‧‧‧進階優惠購物組合 25~28‧‧‧Advanced Shopping Combination
3‧‧‧網頁第三位置 3‧‧‧ third position of the webpage
4‧‧‧網頁第四位置 4‧‧‧Page fourth position
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI595436B (en) * | 2016-04-15 | 2017-08-11 | 林衫農科企業有限公司 | A user demand automatic allocation system |
| TWI662497B (en) * | 2016-07-15 | 2019-06-11 | 日商奥世迪股份有限公司 | Purchasing support server, program and purchasing support system |
| TWI708204B (en) * | 2019-06-11 | 2020-10-21 | 南一書局企業股份有限公司 | A system that recommends learning products or services based on the performance of students’ exercises |
| CN112184374A (en) * | 2020-09-28 | 2021-01-05 | 广东智源机器人科技有限公司 | Commodity recommendation method and device, computer equipment and storage medium |
| CN113393298A (en) * | 2021-06-17 | 2021-09-14 | 杭州启立网络科技有限公司 | Solution for direct-broadcast in-process single-pin selling method |
| CN113706232A (en) * | 2020-05-22 | 2021-11-26 | 北京京东振世信息技术有限公司 | Event processing method and device, storage medium and electronic equipment |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| TWI782242B (en) * | 2019-11-26 | 2022-11-01 | 第一商業銀行股份有限公司 | Intelligent marketing method and system thereof |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20100088148A1 (en) * | 2008-10-02 | 2010-04-08 | Presswala Irfan | System and methodology for recommending purchases for a shopping intent |
| TWM423878U (en) * | 2011-08-12 | 2012-03-01 | Univ Ling Tung | Real-time product recommendation system for actual merchandise store |
| TW201310372A (en) * | 2011-08-26 | 2013-03-01 | Hung-Yu Chen | E-commerce transaction system for intangible merchandise |
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- 2013-11-25 TW TW102142796A patent/TWI550535B/en active
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI595436B (en) * | 2016-04-15 | 2017-08-11 | 林衫農科企業有限公司 | A user demand automatic allocation system |
| TWI662497B (en) * | 2016-07-15 | 2019-06-11 | 日商奥世迪股份有限公司 | Purchasing support server, program and purchasing support system |
| TWI708204B (en) * | 2019-06-11 | 2020-10-21 | 南一書局企業股份有限公司 | A system that recommends learning products or services based on the performance of students’ exercises |
| CN113706232A (en) * | 2020-05-22 | 2021-11-26 | 北京京东振世信息技术有限公司 | Event processing method and device, storage medium and electronic equipment |
| CN112184374A (en) * | 2020-09-28 | 2021-01-05 | 广东智源机器人科技有限公司 | Commodity recommendation method and device, computer equipment and storage medium |
| CN113393298A (en) * | 2021-06-17 | 2021-09-14 | 杭州启立网络科技有限公司 | Solution for direct-broadcast in-process single-pin selling method |
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| TWI550535B (en) | 2016-09-21 |
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