TW201246971A - System and method for promoting multi-layer-forwarding messages - Google Patents

Abstract

System and method for promoting multi-layer-forwarding messages are provided. An embodiment of the method, for use in a server system, includes the following steps. At least one feedback message is received, wherein each of the at least one feedback message includes a forwarding user identifier and a user identifier of a corresponding first receiving device, wherein the server system interprets the at least one feedback message as a first-layered-forwarding of an advertisement message associated with the forwarding user identifier. According to the at least one feedback message of the first-layered-forwarding of the advertisement message, the number of forwarding for the first-layered-forwarding of the advertisement message is stored. An encouraging message is sent to a forwarding mobile device of the forwarding user identifier, wherein the encouraging message includes information based on a forwarding weighting which is determined according to at least the forwarding number.

Description

201246971

TW8238PA VI. Description of the Invention: [Technical Field] The present disclosure relates to a system and method for forwarding messages at multiple levels, and in particular to a system for facilitating multi-level forwarding of messages between mobile devices and [prior art] Everyone likes to use the Short Message Service to send advertisements and offers. Ad senders always want to be able to quickly send advertising messages, and these messages can really attract the recipient's thoughts and go to > Xiao Fei. However, more and more people do not like to receive mass-mailing messages, which is considered to be spam-like information. Therefore, the use of newsletters for the development of advertising messages is insufficient to promote the user's willingness to pay attention to the content of the advertising messages and the willingness to consume. Advertising methods from a large number of merchants to a large number of users are not tailored to the needs of current users. SUMMARY OF THE INVENTION The present invention relates to a promotional mobile device system and method. A method for facilitating multi-level forwarding of messages between mobile devices has been proposed from the "Embodiment" to include the following steps. (4) receiving, in a servo system, at least one feedback message, wherein each of the at least one feed message comprises: a forwarding user: a different code and a first receiving user identification code corresponding to one of the corresponding first receiving device, Service pure from sincerity - receiving use 201246971

The corresponding first-receiving device of the TW8238PA^ identification code receives the feedback message, and the 5 service system regards the at least one feedback message as being for the forwarding user:: corresponding to one of the advertisement messages . (4) in the servo system, recording the first address of the first layer forwarding of the advertisement message according to the at least one feedback message forwarded by the layer-layer of the advertisement message. (10) from the vocabulary system, sending a _promotion message to the forwarding device-receiving mobile device', the promotion message includes information based on a weighting, wherein the forwarding weight is determined according to at least the first forwarding number I . From the embodiments, a system for facilitating multi-level forwarding of messages between mobile devices is provided, including: - receiving a single S, a storage unit, - a processing unit 2 - a transmitting unit. The receiving unit is configured to receive at least one feedback message, and the at least one feedback message on each side comprises a forwarding user identifier and a corresponding first-connected (four) device 1 corresponding to the first receiving user identification code. (4) The first-receiving device corresponding to the first-class identifier of the job receives the feedback message, and the servo system regards the Syrian-return message as corresponding to the forwarding, and the advertisement message - Layer-level forwarding. The processing unit is configured to receive the at least one feedback message forwarded by the storage unit and the first layer of the advertisement message, and record the number of the first-forward forwarding of the first layer of the advertisement message. In the storage unit. The sending unit sends a promotion message to the one of the forwarding user identifiers to forward the mobile device' the promotional message, including information based on a forwarding weight, wherein the forwarding weight is determined according to at least the first forwarding amount. χ According to the embodiment, a method for facilitating multi-level forwarding between mobile devices 201246971 is applied to a mobile device i advertising message, the advertising message packet portion. Find at least one of the fields in the ad message - owed, E m wide and 5 holes. According to the network, the source information is converted into at least two nodes corresponding to the location information. According to the at least-super-link, send the "information request to the word service system" = the reply data of the T-coffee service system. According to the reply data, at least the user interface of the device = device is forwarded - the advertisement is forwarded == the response is forwarded from one of the user interfaces, and the message is sent to at least the user. At least the identification code::: device. Record the number of forwards for this forwarding action. Based on the forwarding presentation-promotion message, the promotion message includes based on the forwarding 4. In order to better understand the above and other aspects, the following features are described in detail with reference to the following drawings: [Embodiment] The disk m reminds the rider to return to the 卩 0 level to forward the message of the system ^ 2 2 Figure 促进 to promote the action between the stalls to send a multi-level forwarding message <10 σ wood structure 1 consistent example of the schematic structure 1 including advertising servo System 10 and Θ不,,台_进(四)^ Μ _1, send an advertising message. In this platform architecture, if the transfer is initiated by the outside world, the forwarding behavior of the advertisement is self-evident, such as a mobile device, so that the mobile device device Μ0 receives the advertisement message. Party: turn == and the action type, for example, by the ad server department 201246971

TW8238PA system 10 provides; or other possible methods, such as mobile device M0 through NFC (Near Field Communication) tag 11 (such as posters or objects with NFC tags) or read 2D bar codes such as QR (Quick Response) code 12 Obtain an advertising message (such as a QR code on a computer image or printed matter). The advertisement message, such as the embodiment shown in Fig. 6, the advertisement message 5 includes a text portion 51 and a network resource locating portion 52, such as a URL; and in other embodiments, other materials such as GPS data 53 may be included. The format of the advertisement information is not limited thereto. For example, the network resource locating portion 52 may be between the text of the text portion 51 or the text portion 51. If the action device M0 receives the advertisement message, and is willing to forward the advertisement message or the message based on the advertisement message (such as the recommended content) to the user of the other mobile device, such as the mobile device M1 'M2, it is called the receiving device. Or receiving mobile devices, and so on to forward advertising messages to more users' mobile devices. In general, the objects to be forwarded are mostly people who know or relatives. The information recommended by friends is relatively small. The probability of success in selling is relatively high. Mobile devices are, for example, smart phones, mobile phones: tablet computers, notebook computers, electronic books and the like. The advertisement/serving system 1 is used to facilitate the forwarding behavior. For the mobile advertising device, U 5 is set as a weight for the mobile device that generates the message to the user who forwards the message, and the user who gives the forwarding is given feedback or preview will = "Γ" "Promoting User Forwarding. Figure 2 is a flow chart of one embodiment of a method for facilitating action to forward messages. The first implementation (4) is to hide the advertising ship "1", which can be used to facilitate the line. ,, A] eve level forwarding message. Please also refer to FIG. 4, which is an interaction between the advertisement servo system 10 and the mobile device in the platform architecture of the figure] 201246971

Sequence diagram of an embodiment of the i wozjorA formula. The following is an example in which the mobile device 10 obtains an advertisement message from the advertisement server system 10 to illustrate this embodiment. As shown in FIG. 2, in step S110, the advertisement server sends the advertisement message to a mobile device M0. The mobile device M0 has a user identification code ID0, which is hereinafter referred to as a forwarding user identifier, wherein the advertisement message Includes a text section and a network resource location section, as shown in Figure 6. The user ID is an identifier that can be used to transmit a message to the corresponding user or mobile device M0, such as a mobile phone number or an instant messaging network account or a social network account or other network location that can be located. The address or even the alias of the user. Referring to FIG. 4, after receiving the advertisement message, the mobile device M0 forwards the mobile device M1 having the user identification code ID1 to other users such as the mobile device M1 as indicated by the arrow SM01. The following refers to the forwarded advertisement message, which can be regarded as the same content as the original advertisement message or the content modified or added based on the original advertisement message, wherein the network resource locating portion 52 is still retained. The mobile device M1 can access the network and has the function of browsing the webpage. The recipient of the mobile device M1 receives the forwarded advertisement message. As shown by the dotted square SM11, clicking the network resource locating part 52, such as the URL, Connect to the host, and through the web technology (such as using HTML, HTML5, XML syntax) or URL parameters to feedback the forwarding information, that is, send feedback messages, as indicated by arrow SM12. For example, the mobile device M1 sends the URL as: http://www.pieony.com/feedback?ad=0001 &amp;sender=Q9991 456&amp;receiver=0900123456 This indicates that the mobile phone number of the forwarder with the advertisement message 0001 is transmitted. For 7 201246971

TW8238PA 0999123456 and the recipient's mobile number is 0900123456 to the website http://www.pieony.com. In another embodiment, an application (APP) can be implemented as represented by the dashed box SM11 or other network transmission data technology, installed and executed on the mobile device M1, when the mobile device M1 receives the forwarding. After the advertisement message, the application (APP) can send a feedback message, as indicated by the arrow SM12. As shown in FIG. 2, in step S120, at least one feedback message is received in a servo system 10, wherein each of the at least one feedback message includes a forwarding user identifier ID0 corresponding to one of the corresponding first receiving devices. First receiving the user identification code, wherein the servo system 10 receives the feedback message from the corresponding first receiving end device of the corresponding first receiving user identification code, and the servo system treats the at least one feedback message as The forwarding user identifier corresponds to a first layer forwarding of one of the advertising messages. Step S120 can cover a variety of situations. For example, after the mobile device M0 forwards the advertisement message to the mobile device M1, the mobile device M1 sends a feedback message, and the servo system 10 receives the feedback message. For another example, the mobile device M0 is forwarded to a plurality of users, such as mobile devices M1 and M2 or more mobile devices. Therefore, as described in step S120, the advertisement server system 10 may receive a plurality of feedback messages differently or simultaneously, wherein the mobile device M0 (ie, the forwarding mobile device that forwards the user identification code) is forwarded for the first time (ie, the first layer) The plurality of mobile devices that receive the advertisement message and are forwarded are referred to as the first sink device (e.g., M1 and M2) in step S120. Therefore, when the advertisement servo system 10 processes one or more of the above feedback messages, it is regarded as forwarding the user identification code ID0 (i.e., the user of the mobile device M0) corresponding to the first layer forwarding regarding the advertisement message.

S 8 201246971, as shown in FIG. 2, in step S130, in the servo system, the first layer forwarding of the advertisement message is recorded according to the at least one feedback message forwarded by the first layer of the advertisement message. The first forwarding number is a plurality of cases, which may be implemented in different manners. For example, as shown in FIG. 4, the mobile device M1 sends a feedback message (the arrow SM12 does not), and the feeding system receives the message. This feedback message records the forwarding status and accumulates the number of forwarding - for example, the mobile device M0 forwards to the user "such as the mobile devices M1 and M2 or more mobile devices, corresponding to these first receiving ends. The feedback message transmitted by the device separately or simultaneously records the current forwarding situation and accumulates the first number of rotations. Further, the above steps S120 and S130 may represent that the reception and recording of the plurality of feedback messages are achieved in different orders. For example, the feeding service system 10 first receives the feedback sfl of the mobile device M1, and then receives the feedback message of the mobile device M2 after a period of time, so steps (10) and (4) also cover The feeding system performs the receiving and recording actions for the two feedback messages at the same time. As shown in Fig. 2, 'step sl4〇, from the feeding system 〇, send the second heart (for example, with a newsletter, a communication method such as a webpage or a social network) to the forwarding user identifier IDG, which forwards the mobile device, and the promotion message includes information based on a forwarding weight, wherein the forwarding weight is at least = and the number of forwarding is determined In other words, the number of forwards can affect the size of the weights. 'Promoting the feedback based on the forwarding weights to provide the forwarding of advertising messages'. For example, the greater the forwarding weight, the more relevant services can be obtained, more discounts or discounts. According to the first-forwarding quantity or the total number of forwardings accumulated after 2nd-level forwarding or the weighted sum of the forwarding numbers of each level. 201246971 Step S1 of Figure 2, can be implemented in different ways. For example, The timing of execution, 1 when the message is returned or (4) = every time a promotional message is sent to encourage the transfer, it is difficult to perform the steps, for example, m (four) 4 User of ID G. Multi-layer forwarding h W layer 2 forwarding (or step (10). For example, the ad feeding system is only stepped by Lu Qiao from the arrow 3, the mobile device M1 forwards another action to install fM11' action The device, for example, dreams of scrambling by the dotted square SMn, as indicated by the arrow coffee 2. Please refer to Figure 3 for the following: = The method of multi-level forwarding of the message - the flow of the embodiment = In the servo system 1(), receiving at least a feedback message, wherein each of the at least feedback messages includes a user identification code ID1 of the user of the corresponding first receiving user identification code device M1 and a corresponding one a second receiving user identification code (such as a user identification code ID11 of the user of the mobile device Mil) of the second receiving device, wherein the servo system 10 receives the user identification code from the corresponding second The corresponding second receiving device (such as mobile devices Mil and M12) receives the feedback message, and the servo system treats the at least one feedback message as corresponding to the second layer forwarding of the advertising message. Step S330' records, in the servo system, a second forwarding quantity of the second layer forwarding of the advertisement message according to the at least one feedback message forwarded by the second layer of the advertisement message. For example, in Fig. 1, it is assumed that the mobile devices Mil, M12, M21, and M22 all send a feedback message, and the advertisement servo system 10 records the 201246971

1 W8238PA The number of two forwardings is 4. After step S330, as shown in Fig. 4, step S140 can be performed. As above, the forwarding weight in step S140 can be determined according to the weighted sum of the first forwarding quantity and the second forwarding quantity or the total forwarding quantity or the number of forwarding levels of each level. The relationship between the forwarding weight and the number of forwarding in step S140 is as follows. The example in Table 1 is based on the total number of forwards. Total Forwarding Number Forwarding Weight Discount Number 3 1 5% 10 2 10% 20 3 20% Table 1 For example, when the total forwarding quantity (Sfw) reaches the advertisement serving system 10, the forwarding weight (FW) is 2, and the corresponding discount is 10 % (ie 10% off). As shown in FIG. 1, if all the receiving devices originating from the mobile device M0 send a feedback message to the advertisement servo system 10, that is, the total forwarding number Sfw is 7, the forwarding weight is 1, and the corresponding discount number is 5. %. By analogy, the forwarding weights can be summarized as follows: forwarding weight FW=f(Sfw), where the corresponding relationship f() is a step-by-step function as shown in Table 1. Of course, this correspondence can be changed in other ways, such as c 1 * S fw, so it is not limited to this example. The example in Table 2 is the factor for determining the forwarding weight based on the first forwarding number (Nfwl) and other forwarding numbers (Mfw) (or the second forwarding amount or the total number after the first layer forwarding). First Forwarding Quantity Other Forwarding Quantity Forwarding Weight Discount Number 11

201246971 TW8238PA 3 0 1 5% 3 8 2 10% 3 20 3 20% 10 0 2 10% Table 2 As shown in Table 2, the forwarding weights can be summarized as follows: forwarding weight FW two fl (Nfwl ) + f2 (Mfw) The weighted sum can be used to obtain the value of the forwarding weight, and the corresponding relationships fl(), f2() can be designed as needed. In addition, the forwarding number calculation in the embodiment is effective forwarding. The effective forwarding means that the advertisement server 10 receives the feedback message successfully and the receiving device (ie, the user) has not received the advertisement message before. This point can be estimated and determined by the feedback message received in step S120 and the record of step S130. In addition, in other embodiments, the servo system 10 can be more regarded as an advertisement operation servo system for providing one or more advertisers, an operation platform for advertising forwarding, and a mechanism for charging advertisers can be realized. For example, the method embodiment described above may further include: generating an advertisement charging message (eg, a webpage, a newsletter, an email), the advertising charging message includes information based on an advertising charging value, and the advertising charging value is based at least on the first The number of forwardings and the number of second forwardings are determined, for example, the total number of revolutions or their weighted sum. The advertising charge value (ADP) can be summarized as follows: ADP=F(Sfw) or ADP=Fl(Nfwl)+F2(Mfw), where F〇, Fl(), F2〇 are various correspondences. In addition, the advertising fee value of a certain advertising message can be calculated for a certain advertising message via a plurality of total forwarding numbers forwarded by the forwarding user such as the mobile device M0. For another example, for a certain number of 12 201246971 advertisers, different advertising messages are calculated, and the total number of forwardings is calculated to calculate the advertising fee value. For another example, for other advertising message sources, the NFC tag 11 or the QR code 12 as shown in Fig. 1 can be included in the calculation of the advertising fee value by the number or production cost thereof. The advertisement charging message, when implemented, may be implemented according to the demand, for example, sent every certain time period, or sent under certain conditions, or may be queried on the webpage of the advertisement server 10 connected to the advertiser. know. In the following embodiment, the advertisement server system 10 uses an SMS message to send an advertisement message to the mobile device M0 as an example, and illustrates the method of the mobile device M0 in different implementation modes, the method of FIG. 2, and various types of the advertisement servo system 10. Implementation. In the following embodiments, as shown in FIG. 5, the advertisement server system 10 includes, for example, a transmitting unit 110, a receiving unit 120, a processing unit 130, and a storage unit 140. The transmitting unit 110 can be used to implement steps S110 and S140. The receiving unit 120 can be used to implement step S120. The processing unit 130 can be used to implement step S130 and record the forwarding quantity in the storage unit 140. In addition, the advertisement message may also be stored in the storage unit 140. In an embodiment, the advertisement server system 10 is a server host for managing user data, receiving web page requests (eg, HTTP Request), setting feedback weights, forwarding advertisement messages, and the like. The advertising server system 10 can be constructed by any operating system and can communicate with some communication networks, such as a mobile communication network (such as 2G, 3G or 4G, etc.) and a wireless internet communication network. For example, the advertisement server system 10 is connected to a mobile communication network (such as 2G, 3G) via the Internet, and the SMS can send an advertisement message to the mobile device supporting the mobile communication network. 13 201246971

TW8238PA MO, wherein the transmitting unit 110 has a communication hardware device connected to the external network, and the transmitting unit 110 and the receiving unit 120 can be combined into a communication unit. The advertisement message, as shown in FIG. 5, includes at least a text portion 51 and a network resource locating portion 52, such as a URL. In some embodiments, the advertisement servo system 10 can be implemented as a distributed servo system composed of a plurality of servo stations, wherein each unit can be implemented as a server in a regional network; or the advertisement servo system 10 It is a cloud computing system, in which each unit can be a server in the cloud. In the following, the mobile device M0 is illustrated in different implementation modes. Embodiment 1 In this embodiment, the mobile device M0 is installed with an application (APP) to implement a data transmission technology represented by the dotted square SM11 or other network transmission device. The mobile device M0 is a smart device such as a mobile phone or a tablet. A computer or device with mobile communication capabilities (such as a GPS device). Please refer to FIG. 7. After the mobile device M0 receives the forwarded advertisement message, as shown by the dotted square SM02, the application (APP) can parse the content of the advertisement message and provide a user interface for forwarding the message to the mobile device. The user of the M0 can select an object that wants to forward the advertisement message or input the user identification code from the address book or other list of the mobile device M0 through the user interface, or modify the content of the advertisement message before forwarding. After forwarding the advertisement message (as indicated by arrow SM03), the mobile device M0 sends the return message via the Internet through the application program APP, as indicated by arrow SM04. The report message includes, for example, information of the forwarding action, such as the user identification code ID0 of the mobile device M0 and the receiving device such as the mobile device M1.

14 S 201246971 User ID ID1. Embodiment 2 In this embodiment, the mobile device M0 does not have the above-mentioned application program (APP), but has the function of connecting to the Internet, and the web browser of the mobile device M0 supports technologies such as a script program or HTML5. The function of forwarding an advertisement message can be performed on the mobile device M0 by the browsing program. When the mobile device M0 provides a request by posting a webpage such as a URL in an advertisement message, the webpage replied by the website includes a program code of the forwarding program (such as a script program or a technique such as HTML5). The user can use the forwarding program executed on the browsing program to select an object that wants to forward the advertisement message or input the user identification code from the address book or other list of the mobile device M0, or modify the content of the advertisement message. Then forward again. After the advertisement message (as indicated by arrow SM03) is transferred, the mobile device M0 sends a return message via the Internet by means of a forwarding program executed on the drama program, as indicated by arrow SM04. Embodiment 3 In this embodiment, the mobile device M0 does not have the above-mentioned application program (APP), but has the function of connecting to the Internet, and the web browser does not support technologies such as a script program or HTML5. The redirection program as described in the second embodiment cannot be executed. In this case, the mobile device M0 is, for example, a mobile phone that provides WAP access or a 3G mobile phone that provides Internet access. In this embodiment, the advertisement server system 10 provides the function of forwarding, and the advertisement server 10 forwards the advertisement message to other users by the name of the user identification code IDO of the mobile device M0. Please refer to Figure 8, as shown by the dotted square SM05, the mobile device M0 uses the borrowing 15 201246971

i W^J5PA is provided by the web resource location part of the advertisement message, such as a URL, such as an HTTP request, as indicated by arrow SM08. As shown in step S810, the servo system 10 should forward the webpage providing request corresponding to the user identifier, and output at least one webpage to the mobile device M0 of the user identifier ID0, and the at least one webpage provides the use of the forwarded advertisement message. The user interface selects an object that wants to forward the advertisement message from the address book or other list of the mobile device M0 or enters the user identification code, or modifies the content of the advertisement message before forwarding. The user operates the user interface on the browser of the mobile device M0, and sends a forwarding request as indicated by arrow SM09. In step S820, the servo system 10, in response to the forwarding request, forwards the message based on the advertisement message to at least one mobile device represented by at least one user identifier (such as the mobile devices M1, M2 in FIG. 1). The forwarding request is, for example, a method of confirming the selected forwarding object or user identifier, or including a user identifier or a code of the forwarding object, etc., so that the mobile device M0 indicating the user identifier ID0 indicates that the advertisement is to be forwarded. The message is to at least one mobile device represented by at least one user identification code. In addition, when the advertisement servo system 10 receives the forwarding request, it also waits for the return message as in the first embodiment or the second embodiment. In the above embodiments 1 to 3, the advertisement servo system 10 can further apply or process the report message, for example, the number of the first transfer can be accumulated. For example, when the mobile device M1 cannot connect to the Internet or does not install the application and cannot send a feedback message, the foregoing return message can be used as the calculation forwarding amount. In addition, it may cooperate with step S120 to confirm the forwarding object or confirm whether the advertisement message has been successfully forwarded, to more accurately calculate the forwarding behavior or design other mechanisms for forwarding the user.

16 S 201246971 Embodiment 4 In this embodiment, the mobile device M0 does not have the above-mentioned application (APP) installed, and does not have the function of connecting to the Internet. The mobile device M0 may be a 2G mobile phone or a mobile phone that can only be used for basic call or short message transmission and reception. In this case, after the mobile device M0 forwards the advertisement message to the mobile device M1, the mobile device M0 cannot report the forwarding information to the advertisement servo system 10 via the Internet. However, if the mobile device M1 has an Internet access function or installs the application APP, the mobile device M1 sends a feedback message as described in step S120, so that the advertisement servo system 10 can record and forward the information, that is, the forwarder and the receiver. And the cumulative number of forwards. Thus, according to the method embodiment of Fig. 2, the effect of facilitating forwarding can also be achieved. In another embodiment, the advertisement server system 10 has the function of receiving the short message. After the mobile device M0 forwards the advertisement message to the mobile device M1, the mobile device M0 can also transmit the foregoing return message to the advertisement server system 10 through the short message. In the above-mentioned first to fourth embodiments, although the manner in which the advertisement message is forwarded through the short message is exemplified, the embodiment is not limited thereto. In other embodiments, the action message between the action loading of FIG. 1 is forwarded. The method can be achieved by the NFC standard function of the mobile phone or the Bluetooth or application (appet), the mobile web page or the social network account (such as Facebook, MSN, etc.). Further, in the method embodiment of Fig. 2, the definition of the forwarding mobile device is not limited to the mobile device M0 as in Fig. 1. In other embodiments, the advertising feeding system 10 can also use other mobile devices such as ^[1 (or Mil) as the forwarding mobile device, so as to the mobile device M1 according to the steps of Figure 2 201246971

TW8238PA S120-S140, calculates the number of forwardings for the mobile device M1 (or Mil) and sends a promotion message to the mobile device M1 (or Mil). Embodiment 5 Other embodiments of Embodiments 1 and 2 will be further exemplified below. For example, the application APP of the mobile device M0 (or the browser program can be implemented to analyze the content of the short message and issue a webpage providing request to the advertisement server system), and the advertisement servo system 10 can be implemented as other information about the content of the advertisement, for example The map and the preferential information are transmitted back to the mobile device Μ〇β. Between the mobile device and the advertising server system 10, from the user's point of view, there is a more direct interactive experience, which helps to understand the advertising message and promote its forwarding. Advertising message. As shown in Figure 9, another embodiment of the platform architecture of the i-th diagram. In this embodiment, the location information, such as the address, landmark or GPS coordinates, in the short message (such as the newsletter 90). 'Each can be directly converted into a corresponding electronic map through the platform constructed by this real_, and displayed in a hyperlinked manner in the content of the newsletter (such as the converted newsletter 91 shown in Figure 9). The link can be connected to the platform of this embodiment (such as the map of FIG. 9 and the interface (such as the browser or application App of the mobile device M0) to view the map of the phase (4) and obtain the merchant phase If the user forwards the message using the platform established by this embodiment (as shown in the figure), more discounts or other offers can be obtained based on the number of times or weights forwarded. The disclosed system architecture, as shown in FIG. 9, includes at least: - a server (such as using the embodiments shown in FIG. 5 above) for receiving a short message, processing location related information and returning, and setting a waste business. Feedback mechanism and rights 201246971

1 W8238PA Heavy, transfer of SMS and other functions, 誃 ΊΗ β π,, β, / Sentencer can be constructed by any operating system, can receive mobile devices, and communicate with each other, and Can communicate with the Internet (as indicated by &quot;). In addition, the function of receiving the newsletter can be achieved by using an external-to-magnetic group. In conclusion, the function of processing location-related information and the function of setting vendor feedback mechanism and weight can be set by the disclosure (as described in the different embodiments above), and the rules and algorithms are transferred by way of program writing. The function can be set up by the Internet or an external communication module. It can be applied to this architecture as long as it has the function of sending and receiving newsletters and can be used. The construction of any operating system is carried out. A flowchart of a method of execution of a mobile device in the platform architecture of Figure 9 is omitted as shown in FIG. The method of this embodiment includes at least the following steps: after receiving the short message, as shown in step S910, the application APP just uploaded on the mobile device will simply address the address (conforming to the address description condition) or the landmark (conforming to the landmark description) ) or the Gps coordinates (in accordance with the Gps coordinates description conditions) to find out, and marked as a super-link. For example, taking the URL of 2〇 as http://www.adsearch.com as an example, the address ABC in the newsletter uses the application APP to display the address as a hyperlink, for example, adding the bottom line, after the user clicks The request can be made from the mobile device M0 page: httai//www.adsearch.c〇m/map?address=ABC. As shown in step S920, the application app can be implemented to determine whether the hyperlink is pressed. If no, the application ends or performs other processing. If yes, the mobile device M0 issues the above webpage providing request. The address, landmark or GPS coordinates hyperlinks represented by, for example, the dashed box 92 can be linked to the implementation of 20, where the address, landmark or GPs 19 201246971

The TW8238PA coordinate information will be transmitted together, as requested by http. And 20 responds to the corresponding http providing request, and sends at least one webpage or data 95 to the mobile device M0. According to step S930, the application APP can display the map, the preferential information and the message forwarding operation interface of the location according to the data. , as shown in Figure 11, the face 96. In step S940, it is determined whether the advertisement message is to be forwarded. If yes, it is forwarded to the object to be forwarded, and in step S950, feedback calculation and recording are performed. Use the operating interface provided by the platform as described above to forward messages such as SMS or e-mail, after forwarding. The application APP in this platform can return the discount to the forwarder based on the number of forwarded messages and the weight. In the implementation, the advertisement server system 10 can use the foregoing implementation, for example, the report message SM04, step S120, to determine and obtain the information of successful forwarding as the basis for the calculation of the forwarding weight, and accordingly, the forwarding weights are given different discounts to maintain the fairness of the feedback. Sex. With this embodiment, the merchant can use the feedback mechanism to let more consumers know about their advertisements and offers, and the newsletter forwarder can also get more preferential feedback through the feedback mechanism. At the same time, the location of the store is also clear, and it is not necessary to go through the cumbersome inquiry process to know the location information, and the convenience is greatly improved. The above example 5 is described by the application APP, but it can also be applied to the example in which the browser is used as the user interface for executing the forwarding advertisement message in the second embodiment, or the advertisement server is used in the third embodiment through the browsing program. An example of the system 10 forwarding an advertisement message. In addition, the foregoing embodiment 5 also proposes a method for promoting multi-level forwarding information, which is applicable to a mobile device, and includes the following steps: receiving a wide range

20 S 201246971 f message 'The advertisement message includes - text part and - network # source: 2 find out at least - location information in the advertisement message. According to the source clamp portion, the at least-position information is converted into at least a corresponding knot. According to the at least-super-link, a request is sent to the feed. Receive reply data from the ship system. Based on the reply data, at least one user interface for forwarding the advertisement message is presented on the device-device interface. In response to the forwarding interface determining, forwarding, the message based on the advertising message is forwarded to at least one of the mobile devices of the at least one user identification code. Record the number of forwards for one of the forwarding actions. A promotion message is presented to the user interface of the mobile device based on the number of transfers, and the promotion message includes information based on the number of forwardings. In another embodiment, the user interface of the advertisement message and the reply data are forwarded to the user interface of the action device according to the reply data. The reply information includes: map information about the at least location information (such as the proximity map of the destination location) or traffic information (for example: how to plan from the current address to the destination location, or information about the vehicle to be used) or additional information (eg: promotional information or any other information). The replies are presented graphically, or presented in textual form or graphically, as shown in Figure u. Embodiments of the above-described system and method for facilitating multi-level forwarding of messages. Some embodiments of the system for facilitating multi-level forwarding of messages can effectively facilitate the transmission of messages based on the number of forwardings, thereby facilitating multi-level forwarding between the mobile devices. It can help change the user's behavior. In addition, it can be seen from the implementation that the system and the mobile device provide a platform architecture for facilitating multi-level forwarding of messages, which is flexible in implementation. As in the first embodiment to 21 201246971

The TW8238PA five can also be applied to different types of mobile devices. Therefore, the system and method for promoting multi-level forwarding of messages is applicable to mobile devices, which can provide more convenient related information (such as maps, preferential information or feedback information presentation, so that users have better experience in using, thus promoting relevant In the other embodiments, the method of the advertiser can be accurately calculated. &gt; In summary, although the above is disclosed by way of example, it is not intended to limit The embodiments of the present invention, which have the general knowledge in the technical field, can be used for various changes and refinements without departing from the spirit and scope of the disclosure. Therefore, the scope of protection of the case is considered as attached. The definition of patent scope shall prevail. [Simplified description of the diagram] Figure 疋 is a schematic diagram of an embodiment of a platform architecture for facilitating multi-level forwarding of messages between mobile devices. Figure 疋 Promoting multi-level forwarding of messages between mobile devices A rogue diagram of an embodiment of the method. The first 3 diagram is a rogue of an embodiment of a method for facilitating multi-level forwarding of messages between mobile devices. Figure 4 is a sequence diagram of an embodiment of the dynamic mode between the advertising device system (4) in the platform architecture of the figure! Figure 5 is a diagram to promote multi-level forwarding of messages between mobile devices. A block diagram of one embodiment of the system. Figure 6 illustrates an embodiment of the content of an advertisement message. Figure 7 is an advertisement servo system 10 in the platform architecture of the first diagram.

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I Sequence diagram of another embodiment of the manner in which the action farms interact. Figure 8 is a sequence diagram showing another embodiment of the manner in which the advertisement server system 1 and the mobile device interact with the mobile device in the platform architecture of Figure 1. Figure 9 is another embodiment of the platform architecture of Figure 1. The first picture is the message flow chart of Figure 9. Method of Performing Mobile Device in Platform Architecture Fig. 11 is an embodiment of the interface of Figure 9. Use of the platform plus mobile device [Main component symbol description] 1, 2: Platform architecture 5 · Advertising message I 广告. Advertising servo system II: NFC tag 12: QR code 51: Text part 52: Network resource location part 53 : GPS data 90 : Newsletter 91 : Modified newsletter 92 : Hyperlink 95 : Web page 96 : Face 99 : Internet 110 : Sending unit 23 201246971

I W8238PA 120: receiving unit 130: processing unit 140: storage unit MO, M1-M2, M11-M22, Mill: mobile device S110-S140, S320-S330: steps S810-S820, S910-S950: steps SM01-SM05, SM08-SM09, SM11-SM13, SM112: Arrow

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Claims (1)

201246971 i ww A A. Patent application scope: 1. A method for facilitating multi-level forwarding of messages, comprising: (sa) receiving at least one feedback message in a servo system, wherein each of the at least one feedback message comprises a forwarding user And a first receiving user identification code corresponding to one of the corresponding first receiving end devices, wherein the servo system receives the feedback from the corresponding first receiving end device of the corresponding first receiving user identification code Message, the servo system regards the at least one feedback message as being corresponding to the forwarding user identifier corresponding to a first layer forwarding of an advertisement message; (sb) in the servo system, according to the first information about the advertisement message Layer forwarding </ ̄> to - feedback message, recording a first forwarding quantity of the first layer forwarding of the advertising message; and (SC) sending a first promotional message from the remote servo system to the forwarding use One of the identifiers is forwarded to the mobile device, and the promotional message includes information based on a forwarding weight, wherein the forwarding weight is based at least on the first forwarding number And the decision. 2. The method for facilitating multi-level forwarding of a message according to claim 1, wherein the feedback message is the first corresponding to the corresponding first-receiving user identification code for each of the at least one feedback message. The receiving device retrieves the advertising message from the forwarding mobile device that uses the I identification code from 1H. 3. The method for facilitating multi-level forwarding of information as described in the scope of application for patents&apos; further includes: generating an advertisement charging message in the far-serving system, the value determined by the amount of the charging fee 25 201246971 i W8238PA. The method for facilitating multi-level forwarding of the message includes at least a method according to the first forwarding number. 4. The method of claiming the first aspect of the patent, further comprising: $ ^(10) receiving, at the servo system, at least a __ message, wherein each of the ones The second feedback message includes the corresponding first receiving user identification code and the second receiving user identification code corresponding to the first receiving device, wherein the servo system receives the second receiving user from the corresponding The second receiving end device of the identification code (4) receives the feedback message, the servo system regards the at least-rewarding message as corresponding to the second layer forwarding of the advertising message; and (tb) in the servo system, according to Regarding the at least one feedback message forwarded by the second layer of the advertisement message, a second forwarding quantity of the second layer forwarding of the advertisement message is recorded. 5. The method of facilitating multi-level forwarding of a message as recited in claim 4, wherein the steps (ta) and (tb) precede the step (sc), wherein the first promotional message includes information based on the forwarding weight The forwarding weight is determined according to at least the first forwarding quantity and the second forwarding quantity. 6. The method for promoting multi-level forwarding of a message according to claim 5, further comprising: generating, in the servo system, an advertisement charging message, the advertising charging message comprising information based on an advertising charging value, the advertising charging The value is determined based at least on the first forwarding amount and the second forwarding number. 7. The method for facilitating multi-level forwarding of a message as described in claim 4, wherein the steps (ta) and (tb) are after step (sc), wherein the method further comprises: 26 S 201246971 1WX238PA from the servo System, sending the second forwarding identifier of the forwarding action Iw w - facilitating the heart &amp; user tongue-to-turn device - the promotion message includes a forwarding-based weight = the number of the forwarding weight is at least according to the first - The number of forwardings and the number of forwards are determined by the number of forwarders. The method for promoting multi-level forwarding of the message as described in item 7 of the patent application scope includes: the message generated by the system _ the advertisement receives the message, the advertisement fee 2 = less according to the first number of forwarding And the second forwarding quantity is determined by the party, = the method of promoting the multi-level forwarding of the message core as described in item 1 of the patent circumstance, wherein the method further comprises: "identifying the code. And a method for promoting a multi-level forwarding message, as described in claim 9, wherein after the step (qa), the method further comprises: (4) at the 彳m _ The forwarding provider Lang code corresponds to the request to provide 'round at least—the web page to the forwarded user identification code = the mobile device', wherein the web page provides the request to represent the forwarding using the 2 different code according to the advertisement. The network resource, the part of the message is sent, at least - the webpage provides a user interface for forwarding the advertisement message; the _() is in the &quot;hai feeding system, the response-forwarding request is forwarded based on the wide: message message Passing at least one action 4 of the at least - the first user identification code, wherein the forwarding request device on behalf of the forwarding user identifier 27 201246971 TW8238PA indicates that the advertisement message is to be forwarded to the at least one first user The identification code represents the at least one of the first mobile device, wherein the at least one first user identification code is the at least the user identification of the step (4). The white η is as described in the first item of the patent scope. The method for facilitating multi-level forwarding of the message, wherein before the step (sa), the method further comprises: receiving, at the server system, at least one report message, wherein each of the at least-report messages comprises: a forwarding user identifier and a corresponding a first receiving user identifier of the first receiving device, wherein the word service system receives the reward message from the forwarding mobile device that forwards the user identifier, and the feeding system sends the at least one report message It is considered that the forwarding user identifier corresponds to the first layer forwarding of one of the advertisement messages. X 12·- is a system that promotes multi-level forwarding of messages, Included: x - the receiving single 7G ' is used to receive the at least - feedback message, wherein each of the at least - feedback messages includes a secret user identification code and a corresponding first receiving user identification code of the first receiving device ^中= The service receives the feedback message from the corresponding __ receiving user identification code - the receiving device receives the feedback message. The feeding system treats the at least one feedback message as corresponding to the forwarding user identification code. Go to the first layer of the main message; ', σ a storage unit; - the processing unit, the _receiving unit and the bribe unit, according to the at least one feedback message forwarded by the first layer of the advertisement message, record Regarding the layer-forwarding-first-forwarding storage unit of the advertisement message; and S28 201246971 TW8238PA, the second-party binary transmission: = - = facilitating the message to the forwarding using the forwarding weight information, the second promotion The message is determined based on the amount. The forwarding weight is based on the promotion of multi-level forwarding according to the first forwarding number. 13. The system of claim 12, wherein: the early TL 'output-advertisement charging message' includes the advertising charging message to 〉, The value determined based on the number of the first issue. 1 The system for promoting multi-level forwarding δ ΐ 所述 自 , , , , , , , , , , , , , , , , , 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进 促进The user identification code and a corresponding second receiving end I are disposed corresponding to the second receiving time identification code, wherein the servo "the second (four) device corresponding to the second pure user lang code of the secondary user Receiving the feedback message, the service system regards the at least one feedback message as corresponding to the second layer forwarding of the advertisement message; and the θ 3 processing unit, according to the second layer of the advertisement message, and at least a feedback message recording a second forwarding quantity of the second layer forwarding of the advertisement message in the storage unit. 15. A system for facilitating multi-level forwarding of messages according to claim 14 of the patent application, wherein the forwarding The weight is determined according to at least the first forwarding quantity and the second forwarding quantity. 16. The system for promoting multi-level forwarding information as described in claim 15 of the patent scope is: 29 201246971 TW8238PA 曰 The processing unit determines an advertising charging value based on at least the first forwarding amount and the second forwarding number, and generates an advertising charging message, the advertising charging information including information based on the advertising charging value. 17. The system for facilitating multi-level forwarding of messages as recited in claim 15 wherein: the facilitating message to the forwarding user identifies a promotional message comprising, based on a forwarding, based at least on the first number of forwardings and the transmitting unit, Sending a second code to the forwarding mobile device, the weighting information 'where the forwarding weight is determined by the second forwarding quantity. 18. For example, the system of patent application scope δ ΐ ΐ, wherein: The multi-level forwarding 4 sending unit sends the advertisement message to the forwarding mobile device having the forwarding user identification code, wherein the advertising message includes a text portion and a network resource positioning portion. ^From! 9. * Patent application scope The 18th item of the promotion level is forwarded to the U system '. After the sending unit sends the advertisement message: θ The processing unit should forward a webpage corresponding to the user identifier: Ϊ 轮 'round at least one webpage to the forwarding stone of the forwarding user identifier', wherein the network 1 provides a request to represent the forwarding user identification The A-Hui forwarding mobile device is issued according to the network resource location L of the service message, and the at least the webpage provides a user who forwards the advertisement message; and the self-proclaimed Lilang 18th or 19th promotes the multi-level Ί The system 'where the sending unit sends the advertising message: 201246971 I The processing unit 'returns a furnace 2222:: Shou set' the request to forward the request on behalf of the forwarding user identification horse 5 forward device instructions Forwarding at least: the first user identifier represents the at least one second mobile message system: 1; the benefit range described in item 12 of the promotion multi-level (4) the receiving unit, receiving at least one return message-return message includes - Forwarding the user identification code and the pair of 4th:: the corresponding device-receiving 1 (four) receiving the ft-forwarding user identification code, the forwarding mobile device receives the reward.凡心' δ海 servo system treats the at least one Hao ^ ^ (reporting the heart to the forwarding messenger identification code corresponding to the - advertising message - the first layer forwarding. Device ί2 package: a method to promote multi-level forwarding of messages 'Applicable ^ an action S-advertising message, the advertising message includes a text portion and a road poor source positioning portion; finding at least one location information in the S Hai advertising message; converting the at least one location information according to the network resource positioning portion Corresponding at least one super-link; ; β ', ,, and; according to the at least-super-link, sending a request to a feeding service to receive the reply data of the service system; according to the reply data, The user interface of the mobile device presents at least one user interface for forwarding the advertisement message; 31 201246971 TW8238PA responds to the forwarding of one of the user interfaces, and forwards the message based on the advertisement message to at least one user identifier. At least one receiving mobile device; recording a forwarding quantity of the forwarding action; based on the forwarding quantity, the user of the mobile device The promotion message includes information based on the number of forwardings. 23. A method for facilitating multi-level forwarding of messages as described in claim 22, wherein the mobile device is based on the response data The user interface at least presents the user interface for forwarding the advertisement message and the reply data. 24. The method for promoting multi-level forwarding of a message as described in claim 23, wherein the reply information includes: about the at least one Map information or traffic information or additional information of location information. 25 · Method for promoting multi-level forwarding = interest as described in item 24 of the patent application', wherein the reply data is presented graphically or in a textual manner Or presented in graphic form. 26. As described in claim 22, the method of promoting multi-level forwarding is to 'where the location information is an address, a landmark or a geographic coordinate. 32 S