TW201214358A - Device of shop window interactive advertisement and practicing method - Google Patents

Abstract

The present invention relates to a shop window interactive advertisement device and a practicing method. A preset shop window surface is fixed with a light regulation film. An interaction control unit of a multimedia control system controls the light regulation film through a control section so as to make the light regulation film open to show a transparent condition or closed to show a misted condition. An image projection module is set outside the light regulation film by a predetermined distance. The multimedia control system divides, through a projector, a display picture of an interactive advertisement image into a plurality of divided image pictures. After detection made by detectors connected to the interaction control unit, the multimedia control system controls the projector to project control picture corresponding to the display picture, whereby through opening or closing any divided background picture, a corresponding divided image picture can be displayed. Namely, the projector is employed to project an interactive advertisement image to the light regulation film and the projector controls a corresponding background picture to open to show a transparent condition and the divided image picture is displayed on a corresponding divided projection surface of the light regulation film. With the detectors detecting position change of a consumer outside the shop window, the divided image picture, the divided background picture, and opening and closing of the projection surface are varied in order to achieve the effect of playing the interactive advertisement that follows the movement of the consumer.

Description

201214358 VI. Description of the Invention: [Technical Field] The present invention provides a device and a method for implementing an interactive video advertisement, and particularly a device and method for performing segmented interactive advertising, and sensing consumer movement through a sensor Laihua shows that the kneading, controlling the kneading and dimming film are opened and closed to achieve the purpose of playing interactive advertising and enhancing advertising effectiveness. [Prior Art] Press, various department stores, shopping malls, stores, etc., for the promotion of goods, promotions = mobile will be displayed on the window through posters or so on, for consumers to see and achieve the effectiveness of the promotion, but the poster or the static Type of publicity advertisements, which must be touched on a regular or indefinite basis, that is, it needs to be misunderstood (4), designing and printing special-related operations, and it is necessary to replace them with human security. It is not only time-consuming but also replaced materials are lost. Abandoned, the cost is also considerable, the long-term product is also a very high cost, and the flat static advertising, the publicity of the effectors are satisfied; the financial to improve the 'lack of lack of' research and development using electric advertising machine The time is automatically turned over and not _ 之 之 之 之 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 虽 财 财 财 财 财 财 财 财 财 财 财 财 财 财 财 财 财 财 财 财 财More widely i 4^' also 'frequency timing or irregular replacement! ^'_魏_胄1, ideal for the body. Some operators also set up (4) silk on the window, and the content of the advertisement 201214358 was broadcasted through the LCD screen of the window, although the advertisement content was not changed, and the advertisement type changed into a dynamic image mode, 2 to attract consumption. Attention is paid to the effectiveness of advertising, but in practice, there are still many inconveniences and problems, such as: ... (1) At present, the display mode is set, but only the pre-set (4) advertising to do display, this The model only pursues the advertising point and the production order, and does not consider the advertisement delivery silk. It lacks the need to reduce the miscellaneous. When the advertisement is long-term, the advertisement loses its new meaning, and it cannot attract the attention of the consumers and lose the advertising effect. . (2) The "screen" of the window is _ continually advertised, Zhuangfa and consumers have an interactive attraction, which can not attract consumers to pay special attention, most (four) will not stop to watch t, only after passing The door viewing is quite easy to forget, and the effectiveness of advertising is limited. (3) Regardless of whether the flat static advertisement or the _ type advertisement causes the visual sensory stimulation and gaze of the consumer, it is not easy to be recalled by the consumer, and the advertisement is still limited. ▲Yes, how to solve the problem that the current window display advertising effect is not ideal, costly and high, and whether static or dynamic advertisements are not easy to attract consumers' attention, the ship’s The windowed advertising scheme is an urgent problem to be solved in the market, that is, the inventor and the person in charge of this industry. SUMMARY OF THE INVENTION 201214358 - Therefore, in view of the above-mentioned problems and deficiencies, the inventors have collected relevant information's through multi-party evaluation and consideration, and through years of experience in this line (four), through continuous trial and modification, began to design The present invention is capable of performing a segmented display, forming a device for interacting with a professional, improving the attention of the consumer, and enhancing the effectiveness of the advertisement, and the method of implementing the invention. The main purpose of the present invention is to When the window interactive advertisement is implemented, it is a dimming film fixed in the bridge window. The interactive control unit of the multimedia control system transmits the control signal to the control unit, and the control unit controls the dimming thin to open the transparent or close the fog. Shape, Jane _ _ external predetermined distance set image projection module 'is a transparent media control system, the interactive advertising image display face into multiple complex image, and then connected by the sensor control sensor, induction After the control is controlled by the multimedia control system, the opening or outline of any of the divided backgrounds: ^Qingying's hometown image, that is, the projector will The wide-filament image is projected to the dimming film, and the multimedia control system controls the opposite side of the knife-cut surface to be transparent, and the image of the segmented image is displayed on the corresponding split projection surface of the dimming film. As the sensor senses the position of the consumer moving outside the window, the effect of splitting the image plane, dividing the background surface and splitting the projection surface is changed, and the image is imaged through the projector to the dimming film through the multimedia control system to enhance consumption. Visual sensory stimulation, and through the transparent state of the dimming film, the eyes can form another spatial stereoscopic vision. Therefore, let the various stimuli in the preset window (such as image, light, color 201214358, entity, etc.) It is necessary to have a higher _ degree to make them interact, and produce a striking and eye-catching effect; and through the multimedia control system, the image image is controlled to interact with the behavior of the consumer, so that important products are skillfully combined and combined to form a group of interesting products. Let the consumer produce a kind of impulse to buy; therefore, the j-window interactive advertising device of the invention can attract and attract the attention of the material Bet fee's interest to buy, buy squatting desire to promote those who bribe, (iv) increased costs _ who buy confidence. The secondary object of the present invention is that the window display device is based on the pre-biting window display, and the multi-ship (four) system is connected by the projector, and the interactive screen can be divided into plural numbers. The image is mirrored, and through the multimedia control unit, the transmission control is called to the control unit of the dimming thin layer, and the dimming film is controlled by the control unit to change the on and off states to dim; Externally set up the image projection display, the projector can be used to divert the interactive advertisement to the county _, and the sensor connected to the unit is 'differently converted by the multimedia control system through the projection of the relative control plane of the projector' The background is opened or closed, so that the image of the imaged surface is projected and displayed by the projector on the split projection surface of the dimming screen. = Another part of the invention - the purpose is that the multimedia control system of the image projection module will display the surface and control surface from the projection, and through the projector, the two-dimensional segmentation process will display two or more segments. The image of the two-divided image on the image plane is formed by two or more of the control planes, and the dimming film is formed by splitting the image and dividing the back of the 201214358 landscape to form two or more. Split the projection surface.

The re-purpose of the present invention rides the control unit to control the dimming film to be transparent, so as to match the transparent control picture material, the projection source can be projected to the dimming light through the projector, and the frequency _ will remain in the film. The liquid crystal micro- ♦ allows the consumer to form another spatial stereoscopic image, presenting the image of the advertisement content and the image (suspended image effect), and at the same time, can see the physical object through the window glass to form the photoelectric technology and the physical object. And the virtual bribery coordination, the formation of conspicuous merchandise, video dazzling and three-dimensional form of advertising, but also win the consumer stop to stay. [Embodiment] In order to achieve the above object and effect, the technical means and the embodiment thereof of the present invention are implemented as follows: The features and functions of the present invention are as follows, and the benefits are fully understood. 4 is a block diagram, a side view, an exploded view of the image display screen, and a plan view of the image display screen. As can be seen from the figure, the bribe interactive advertising device and implementation of the present invention The method includes an image dimming film 1 and an image projection module 2, wherein: refer to the first, second, and third, the first film 1 has a control unit 11, and the control unit 11 transmits power through the external input interface 112 ( 2 2 0V~2 4QV, AC) is sent to the output; | face 1^, and then the converted power supply (6 5V~11〇v ' Ac) is transmitted to the dimming film 1 by the output interface 丄1 1 The light film 1 is required to be used for electricity, and the light-adjusting film 1 is formed into two or two divided projection planes 12 on 7 201214358. The image projection 2 is provided with a multimedia control system 21, and the body control system 21 is provided with a memory 2丄i, for example, 211 can be transmitted to the multimedia control system 2 1 ' through the transmission interface 212 and the multimedia control system 2; l There is an interactive control unit 2 and 3 with a projector 22, then the projector 22 generates a display 23 and a control plane 2, and the fiber interactive control unit 21 3 respectively. β When the above-mentioned components are shouted, the dimming and thinning will be set on the surface of the preset bridge window 3, and then the external predetermined distance projection module 2 (for example: 〇·1 meter, 0.2 meter, 0.3 gong) = 〇· 5 meters, etc., according to the actual situation of the preset window 3, the predetermined distance length between the adjustment film 1 and the projector 22 of the image projection module 2 is adjusted to pass the multimedia control system of the image projection module 2 21, the advertisement image 'in the storage device 2 11 is projected to the dimming film 透过 through the projector 2 2 , and the advertising image projected by the projector 22 forms a display screen 23 , and the media control line 2 1 sheds the control unit 2 丨3. The connected plurality of sensors 2 5 sense the state of the consumer moving outside the window 3, and the corresponding sensor 25 transmits the signal of the consumer moving outside the preset window 3 to the interactive control. Element 2 1 3, and the interactive control unit 2 i 3 transmits the sensing signal to the multimedia control system 2 1 'that is controlled by the multimedia controller 2 2, which controls the control panel 2 2 'based on and relative Position sensing 201214358 Pirate 2 5 signal, change any split background 2 4 i, open present When the black and white scenery state is turned off or off, the interactive control unit 213 transmits the control signal to the control unit ii of the dimming film 在 after receiving the sensing signal, and then the multimedia control system 21 controls the projector 2 2 to be projected. The display surface 2 3, the relative position of the sensor 25 signal, the conversion of any divided image screen 2 31 is turned on or off, and the interactive control unit 2 i 3 receives the sensing signal, and then controls the control unit 2 of the dimming film 1丄, by the control unit 丄i control, change • 任—divide the projection surface 1 2, open transparent or _ foggy, through the complex sensor 25 to sense the preset window 3 external movement, through the image The projection camera 2 of the projection module 2 projects the advertisement image to the dimming film i to form an interactive advertisement image playback, that is, the group constitutes the window interactive advertisement device of the present invention, and passes through the multimedia control system 21 through the projector 2 2 The image is applied to the dimming film 1 to enhance the consumer's visual sensory stimulation, and the dimming film can be used to form another spatial stereoscopic vision by the dimming film. Therefore, the preset window 3 is various. Exciting objects (such as images, light, color, solids, etc.) should have a higher intensity to make them interact, calling the effect of the fresh county: and controlling the projected image by the projector 2 2 connected via the multimedia control system 21. Communicate with consumers to achieve behavioral interactions, so that important products can be skillfully combined and combined to form a group of interesting goods, so that consumers can generate a buying impulse; therefore, the window interactive advertising of the present invention can attract consumers' attention and stimulate Consumers' buying interest, promoting consumers' desire to buy, and enhancing consumers' purchasing confidence. The 201214358 w upper phase photo film 1 ' is controlled by the interactive control unit 2 1 3 . 1 control its or _ to present two or more split projections

Face 12 'if dimming _ when turned on, it is transparent. If the dimming film]L is off, it is foggy; this dimming _1 is mainly functioning due to dimming liquid crystal film (PDLC, P 〇i ym ymer Dispersed

Quid Crystal) is a combination of photo-electricity and liquid crystal, and the liquid crystal has a silky-to-different (four) sacred secret. Therefore, under the external voltage (four) shape (in the off state), the tunable film 1 cannot form a regular electric field. The filament pick-up machine of liquid crystal particles exhibits no impurity state, and its effective refractive index (N〇) does not correspond to the refractive index (Np) of the polymer, that is, the incident light is strongly scattered, and the film 1 is opaque; if dimming The film is reddish with an external voltage (in an open state), and the optical axis of the liquid crystal particles is arranged perpendicular to the surface of the light-adjusting film 1, that is, the direction of the electric field, the refractive index of the liquid crystal particles substantially matches the refractive index of the polymer, The apparent interface constitutes a substantially uniform medium, so that the incident light does not scatter, and the dimming film 1 is transparent. The dimming film 1 can be adjusted according to the practical application range of the preset window 3, and the dimming film 1 is adjusted. Predetermine the size of the surface of the window 3 (length and width change, such as: 80 吋, 100 吋 or 200 吋 or other size suitable for the size of the preset window 3) 'and sense the preset through the sensor 2 5 Bridge window 3 consumers In the active state, the sensing signal is transmitted to the interactive control unit 213, and the interactive control unit 213 transmits a signal to the control unit 11, and controls the complex splitting projection surface i2 of the 201214358 dimming thin layer 1 to be transparent or opaque. The image projection module 2, which is projected by the projector 2 2 to the advertisement image of the dimming film 1 and the display image 2 of the advertisement image, can present two or more divided image segments 2 3 i, and the control plane 24' of the display screen 2 3 also presents the second subtraction _ upper division #j background 241 241, and controls the two or more divisions of the 24 24 to the background surface 2 4 1 ' Controlled by the multimedia control system 2 (10) to open_close, for the background of the split surface 2 4 1 is transparent when opened, if it is off, the opaque black background color state, the unreasonable background color can also be dark blue, ink A darker background color such as green or gray. . . The plurality of sensors 2, the temperature sensor ', the light source sensor, the infrared sensor or the camera radar wave (CM0 S ), etc. of the image projection module 2 can be used to move the consumer outside the preset window.

The built-in storage 211 can store the image data storage device 211. The built-in storage device 211 or the external connection 211 can be a hard disk or a memory, etc. 1, and the external storage device 211 is 201214358 = external hard disk , USB flash drive, MP4, MP5 or memory can be stored in the memory 2: 1; and the storage 2 can be completed through the transmission interface 212 (such as: Universal Serial Bus (USB), external serial advanced technology Attachment ["ΤΑ, eSATA" or high-resolution multimedia interface (HDMI), etc., can transfer audio and video interface) to transmit multimedia images to multimedia control, system 2, and then by multimedia control system 2" The machine 2 2 projects the advertisement image to the dimming film. As for the application and implementation of the window interactive advertising device of the present invention, the steps of the implementation method are as follows: u 〇〇) The projector 2 2 of the image projection module 2 is transmitted through the multimedia control system, and the storage device 2 is used. , storing the interactive advertising image 1) and then the plurality of sensors 2 5 of the image projection module 2, sensing the position of the consumer moving outside the preset window 3, the _ sensor 2 5 sensing the preset _3 Moving, that is, performing the step (1〇2), if the sensor 25 does not sense the consumer movement outside the preset window 3, step d 〇 7) is performed. (1 〇 2 ) According to the preset window 3, the consumer moves the bit to the μ device 2 5 , and the sensing signal is sent to the multimedia control system 21 via the interactive control unit 2 ( 3 ), and at the same time _ the sensor 2 5 sense The test signal is also read by the mouth of the mouth to find the control department of the 5 shame_1 201214358 1◦3) and then the multimedia control system 21 through the projector 2 2, the interactive wide ~ like 'projected to the location The dimming film 1 on the surface of the window 3 is preset. The vertical control single W13 controls the dimming film! Control: 11 _ Closed and Responsible - Sensor 2 5 Division of relative position The mirror surface 12 is fogged relative to the split projection surface 12 of the sensor 25. ,

1◦5) The projector is connected to the control plane 2 by the control plane 2 of any mist-like split projection surface 12, and the projector is connected to the media control system 21. , turned on transparent. 1〇6)=任—Transparently splitting the background 241 is opposite to the display surface 2 3, that is, the image projected by the projector 2 2 is displayed on the divided image plane 2 31, and the background 241 is divided by the transparent background. 'Redisplayed on the split projection surface 12 of the dimming film, playing the advertisement image, and performing the step 〇 (1 0 7 ) image projection of the image projected by the projector 2 of the 2, is controlled to close the face 2 4 The black background color is shaded, and the dimming film does not play the advertisement image. * The above-mentioned dimming film 1 is skirted and positioned on the preset window 3, and the preset cupboard 3 P can be a general mall, a counter, a store, a department store or a storefront, etc. 13 201214358 The broken glass window 3, the display cabinet The window 3, the closing window 3 or the window glass of the building door and window, and sensing the preset window 3 outside the 'consumer state' through the plurality of sensors 25 to sense any one of the sensors 25 to the outside of the window 3 The signal is transmitted to the multimedia control system 21 of the image projection module 2, that is, the multimedia control system 2 controls the projector 2 to project the advertisement image of the dimming film 1, and displays the advertisement image 2 3 and the sensor. 2 5 Relative image segmentation image 2 2 3D advertising image surface ^ When compared with the segmentation image surface 2 31 corresponding to the control surface 2 4, that is, the split background is turned on 2 4 1 in the flipped state 'dimming The thin film corresponds to the split projection surface 1 2 'closed foggy' and is used to display the screen 2 3 divided image written 23 1 through the split background surface 24 1 , split the projection surface 12, play the preset window 3 outward . Please refer to the section No. _ can clearly see the memory of the multimedia control system 21 of the image projection module 2

The advertisement image money piece can be stored and the consumer sensor 25 is used to sense the consumer movement outside the pre-destruction window 3, and the sensing signal is transmitted to the multimedia control forging system 21 and the tuning domain respectively via the interactive control list, and is controlled by the multimedia device. The system 21 controls the storage 21 1 ads of the meat and the picture, when projected by the projector 22 to the dimming thin, the complex number of 3 (four) like the face 23 H, respectively, in the first - split image = face 311, the first The two-divided image plane 2 312, the third divided image transport 3 1 3 i 4 'the advertising image line 14 201214358 alternates, turns display play, and uses the multimedia control system 2 丄 connected projector 2 2, the control station The plurality of divided background images 241 of the projected control planes 2 4 are respectively arranged on the first divided background plane 2411, the second divided background plane 2412, the third divided background plane 2413, and the fourth divided background plane 2 414. Each of the divided image planes 2 31 opens or closes each of the divided background pupil planes 2 41 , and then divides the first split projection plane 121 and the second split projection plane 12 of the plurality of split projection planes 12 of the dimming film 1 Three-segment projection surface 12 3, Dividing projected surface 124, for day with each divided image surface 231, surface 241 is divided BACKGROUND day, alternating images or images of advertisement Movies, rotation change playback mode. Referring to the third, fourth, fifth and sixth figures, it can be clearly seen from the figure that when the preset window 3 displays the physical object, the initial state is that the sensor 25 is closed, and the dimming film is turned on. Transparent, the control surface 24 is closed, and the projector 22 is open, and the display surface 2 3 is also closed. • When implemented, the position of the consumer moves with the preset window 3, The first sensor 2 5 丄, the second sensor 2 52, the third sensor 253, or the fourth sensor 2 5 4 disposed at different positions of the plurality of sensors 25 (depending on the application range area of the preset window 3, The sensor 25 can be appropriately increased or decreased to respectively sense the signal of the consumer moving outside the preset window 3, and the first sensor 241 transmits the sensing signal to the interactive control unit 213, and The interactive control unit 213 is respectively transmitted to the multimedia control system 21 and the control unit 11, and through the multimedia control system 2!, the 15 201214358 image correction face 23 of the face 2 3 is displayed, and the corresponding position is segmented. Play the ad image, the second segment of the other position Image side 2 3 work 2, 3rd split image side 2 313, 4th split image side 2 3

= (with the amount of surface setting 2, the phase image 2 is moderately increased or decreased), that is, the second divided background picture 2412, the third divided background 2413, and the fourth divided background picture of the corresponding position. 2 4 1 4 is a black background color of the _, the relative position of the control surface 24 of the divided background surface 241, through the corresponding first partial view 11 4 11 open transparent 'the dimming film 丄The split projection surface 12' utilizes the corresponding first split projection surface 121, that is, the fog is turned off, so that the effect of playing the advertisement content can be displayed.

And the consumer moves the signal outside the preset window 3, and the second sensor 252 senses the consumer mobile signal (other first-sensor 25, third sensor 253, fourth sensor 254 No sense signal), and the _ signal is transmitted to the interactive control unit 2 i 3, and then transmitted to the multimedia control system 21 and the control unit 1 1, respectively, and the multimedia control system 2 丨 controls the projector 22 to be projected to the dimming The second divided image surface 2 312 of the display screen 23 of the advertisement image of the film 1 plays an advertisement image (other first-divided image screen 2311, third divided image surface 23丄3, and fourth divided image surface 2 3 1 4 Etc., that is, corresponding to the first-minute (four) scene surface 2 4 丄 1, the second divided background 2 2 413, the fourth divided background screen 2 41 4 closed state, corresponding to the control surface 2 The second division 16 of 4 201214358 The background surface 2 412 is opened transparently. The second division projection surface 12 of the corresponding dimming film 1 is closed in a mist shape (other first division projection surface 2 1 , third division The projection surface 12 3, the fourth split projection surface 12 4, etc., is turned on transparently) And the like, and the position change of the consumer moving with the preset window 3 is changed, and the display surface 2 of the image projection module 2 will switch the divided image surface 2 3 i as the consumer moves the position. Play or close, to achieve the split image face 2 31 as the consumer moves, and the role of interactive state changes. In another implementation method of the interactive advertising device of the present invention, when the image of the image is displayed on the bridge window 3, the initial state is that the sensor 25 is in a closed state, and the dimming film 1 is closed in a fog state, and the control surface is The transparent shape is opened, and the projector 2 2 is opened, and the display surface 2 3 is also opened. When it is implemented, the consumer travels outside the preset window 3 reaches the range of any sensor 25 . At the same time, the sensing n2 5 switches the marriage and sends the sensing signal to the interactive control unit 213 to control the dimming film! The control is turned on 1 and the wire-controlled fresh element 2 1 3 (4) is reduced to the multimedia control system 2; L, and the multimedia control system 2 also uses the Internet (or wireless clear) to bribe the H 2 ii heart advertisement潍, through the projector 2 2 projection display face 2 3, but because of the (four) body control _ 丄 connected projector 2 2, the control of the projected control face 24 is _, that is, the black background state is displayed Temporarily obscuring the image picture showing the face 2 3 to achieve the transparency of the light-adjusting axis of the consumer lion cabinet, and 17 201214358 see the goods in the preset window 3, please refer to the third and fourth As shown in the figure, it can be clearly seen from the figure that the window interactive advertising device of the present invention is again a month-by-month target method, and the initial state of the window 3 is preset, and the sensor is closed. Light _ 丄 is turned on in a transparent state, and the control surface 2 4 is open and transparent, and the projector ^ is open, and the display screen 2 3 is also open, in the case of careful yoke If the position of the consumer moves outside the sugar window 3, it is set by the complex sensor 2 in the position of the door. The first sensor 2 51, the second sensor 2 5 2, the second reducer 2 5 3 or the fourth induction H 2 5 4, etc. respectively sense the preset window ^ consumer movement signal, and by the first The sensor 251 transmits the sensing signal to the interactive control unit 2 1 3 ′ and is transmitted by the interactive control unit 213 to the multimedia control system 2 1 and the control unit U respectively, and the division of the display surface 23 is displayed through the multimedia control system 21 . The image is 2 3 丄, and the first divided image frame 2 3 ! ; L with respect to the 靡 position is played, that is, the black background color of the first-divided f-view screen 2 41 1 of the position of the m should be closed. The second divided background surface 2 412, the third divided background surface 2 413, the fourth divided background surface 2 414, etc. at other positions are transparent, and the second split projection surface 12 of the dimming film 1 is The three-part splitting and mapping work 2 3, the fourth-point gambling screening © 1 2 4 is also open to the Japanese job, in the first split projection surface 1 2 1 to see the shop window 3 goods, can be passed through the machine 2 2 Projection light source to other second split projection surface 2 2, third split projection surface 1 2 3, fine split projection Face 丨 2 4, and the projector 201214358 light source will remain on the liquid crystal particles, so that the eyes can form another image of the stereoscopic visual image of the age-presenting the image of the advertisement content > 1 (suspended image effect), and at the same time Can be through the wealth _ window 3 glass saw the display of physical goods, suspended images "business α σ physical objects presented to each other, constitutes optoelectronic technology and physical and virtual overall coordination domain merchandise eye-catching, image dazzling multi-level three-dimensional job advertising effect can also win consumption For the purpose of stopping, as shown in the eighth figure, the divided image plane 231 of the display surface 23 of the present invention passes through the sensor 25 (the third sense)

The device 2 5 3 and the fourth sensor 2 5 4) according to the position of the consumer, with the complex segmentation background 241 (the third segmentation f landscape surface m3 and the fourth segmentation background surface 2414), to achieve different Split the image screen 2 3 1. - Μ 所 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为 仅为On the window 3, and on the outside of the dimming film 1, the image projection module 2 is set to be set, and the projector 2 2 stores the advertisement image of the memory 2 of the multimedia control system 2 through the surface of the D2. Control the face 4 4 mode, project to the dimming film i, and pass through the complex sensor 25 of the image projection module 2, sense the preset bridge window 3 (4) the mobile state of the consumer' and then the multimedia control system 2 i The projection of the connection = 2 2, the display screen 23 of the control projection shows the plural divided image screen 3 1 'The parallel camera 2 2 controls the projected control plane 2 to display the complex division background 241 for segmentation Displaying the advertisement image and dimming 19 201214358 The film 1 is controlled by the interactive control unit 23 to display the plural split projection surface 1 2 'Pi outside the window 3; the Shafei mover is sensed by any sensor ^ 5 'And transmit the signal to the multimedia control system U through the interactive control unit 2丨3, With the change of the display screen 23, the control surface 24, and the dimming thin film, the dimming film of the preset window 3 can be used as an external consumer, and the advertising image is reduced. Position, interactive change with the external consumer, _ by the projector 2 2, when the image is projected, the image is divided into two or more divided images 231, and the control surface 24 is divided into Two or more divided backgrounds are painted 241' and the two or more split projection planes 12' of the dimming film are used to match the sensing signals of any of the sensors 25 to change the advertising image. The structure and the device that can achieve the foregoing effects are all covered by the present invention. Such a simple decoration and an equivalent impurity change are all included in the patent scope of the present invention and are combined with Chen Ming. The above-mentioned window interactive advertising device and implementation method of the present invention can have the following advantages in practical application, such as: (-) through dimming film; L segmentation advertising image playback, and preset bridge The consumers outside the window 3 are interactively changed, which is enough to cause the consumer's visual sensory stimulation and gaze. It can be easily remembered and impressed by the consumer's advertising effect is better. (2) When the dimming film 1 is _transparent, the projector 2 2 light source will remain on the liquid crystal particles, so that the eyes can form another spatial stereoscopic vision. 20 201214358, presenting images and pictures of the advertising content (suspended image) The effect, together with the physical objects in the preset window 3, reflects the overall coordination of optoelectronic technology and physical and virtual, forming a multi-layered three-dimensional advertisement of eye-catching and dazzling images, and also winning the purpose of staying at the consumer. . In summary, the above-mentioned window interactive advertising device and implementation method of the present invention can achieve its efficacy and purpose in practical application, operation and implementation, and therefore the present invention is intensively researched and developed to meet the invention. The patent application requirements 'love to apply according to law' hope that the trial committee will grant this case as soon as possible to protect the inventor's hard work. If there is any doubt in the bureau, please do not hesitate to give instructions, the inventor will try his best to cooperate, the real sense is . 201214358 [Simplified description of the drawings] The first figure is a block diagram of the present invention. The second figure is a side view of the invention. The third figure is an exploded perspective view of the image display screen of the present invention. The fourth figure is a plan view of the image display screen of the present invention. The fifth picture The sixth picture The seventh picture The eighth picture is the picture of the hair image _ the screen of the change of the screen is the body of the 8 Cong image _ curtain touch the level of _ (two). Is a hybrid _transformation domain image of the invention

It is the image disk of the invention (2). A plan view of the shell of the beast (four). [Main element 1, dimming film 11, control unit 111, output interface 112, input interface 12, and split projection surface description] 121' first-divided projection surface 12, second divided projection surface 1 2 3, Three-split projection plane 1 2 4, "divided projection surface

2. The image projection module 21, the multimedia control system 211, the storage 212, the transmission interface 213, the interactive control unit 24, the control screen 241, the segmentation background 2411, the first-divided background image 2412, and the second segmentation background 22 201214358 2 2, projector 2 413, third divided background 2 2 3, display 2 2 414, fourth divided background 2 2 31, split image 2 2 5, sensor 2 311, first split image 2 2 51, first sensor 2 312, second divided image 2 2 2 2, second sensor 2 313, third divided image 2 2 5 3, third sensor 2 314, fourth divided image 2面 2 5 4, fourth sensor 3, bridge window

twenty three

Claims (1)

201214358 VII. Patent application scope: 1. A window interactive advertising device, which comprises a dimming film and an image projection module capable of projecting an image onto a dimming film, wherein: the dimming thin tether can be fixed at a preset a window surface having a control unit for changing the opening and closing states; and The image projection module is disposed at a predetermined distance from the dimming film, and is provided with a projector for projecting the interactive advertising image to the dimming film, and the projector is connected with the interactive advertising image for segmentation and controllable control. The faceted background of the face is opened and closed to display the multimedia control system of the split image, and the interactive control unit is provided in the multimedia control system; the interactive control unit is connected with the touch-sensitive person to move and interact with each other. The element controls the sensor that turns on and off the dimming film through the control unit. 2. For example, the device for applying for bribes in the i-th item of the patent application, wherein the interactive control unit (4) is __ (4) The control unit controls the dimming film to change the opening and closing of two or more split projection surfaces. In the case of the window interactive advertising device described in the first paragraph of the patent, the 4-way control unit in the basin can be a control chip, and the control signal is transmitted to the control office 24 201214358 5 , as shown in the patent application scope i item The device, wherein the control screen of the image-casting module of the township miscellaneous control is formed on the screen of two or two, and the screen is opened or closed, if opened, it is transparent. If _, That is, the state of the black background color is not transparent. 6. The device for applying the bridge window interactive advertisement according to the item i of the patent scope, wherein the sensor of the image projection module is a temperature sensor, a light source, an infrared sensor: a sensor or a camera radar wave (Cm〇s ). 7. The implementation method of the interactive display of the window, the steps are as follows: (a) The projector of the Swim Screen module is used to store the miscellaneous interactive advertising images; ', ', / (b) The number of the shirts like the projection module The sensor senses the position of the consumer moving outside the preset bridge window. If the user moves to the outside of the window, the user performs the step (c), if any sensor does not sense the consumer outside the preset bridge window. Moving, that is, performing step (h); (c) transmitting the sensing signal to the multimedia control system via the interactive control unit according to the sensor relative to the moving position of the consumer, and the multimedia control system _ over-interactive control unit will sense The signal is transmitted to the control unit of the dimming film; (d) the multimedia control system projects the interactive advertising image through the projector to the dimming film positioned on the surface of the preset window; (e) the interactive control unit transmits the control signal to the dimming film The control unit of the module, with 25 201214358 through the control and control dimming __ and the displacement-projection surface of the relative position of the sensor, the split projection surface of any sensor is foggy; ~ f) and Ren-Yu The gambling film is based on the control plane of the multimedia control system, which is controlled by the investment control machine, for any of the divided backgrounds, which is opened and transparent; g) and the division-by-division background The opposite side of the display, that is, the image projected by the projector is displayed on the face of the segmented image, and the background is divided by the transparent segment and then displayed on the segmentation projection surface. 8 Play the video of the advertisement and perform step (b); (h) The image of the shirt cast by the sling of the slinger, the face is smashed to close the black background color, and the dimming axis does not destroy the advertisement image. For example, if you want to apply for the implementation of the _7 item, please refer to the control system, which is the control unit of the projector. It is a ^= device, a VCD player, a VCR, a computer host, and a servo. Stand-up or notebook. , = please refer to the implementation method of the window interactive advertisement mentioned in the seventh paragraph of the patent scope, in which the multimedia control system of the & shirt projection module, the external storage device has built-in storage or ^ The application method of the interactive advertisement described in item 9 of the patent application scope, the built-in storage fly storage of the multimedia control system can be a hard disk or a memory, and the external storage can be an external hard disk, Flash drive, MP 26 201214358 MP4, MP5 or memory card. 11. The implementation method of the window interactive advertisement mentioned in Item 7 of the patent scope of the patent application. One of them: the multimedia control system of the 咏 纟 纟 纟 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , More than one, the segmented image frame 分割12 is divided into the implementation method of the window interactive advertisement described in the seventh paragraph of the patent circumference, and the image of the ^^ is controlled by the multimedia control secret through the projector* The control surface is opened or closed. If the control surface is opened, it is transparent. If it is closed, it will display an opaque black background color state, and can control two or more divided backgrounds. 13. The method for implementing the window display according to item 7 of the patent scope, wherein the dimming film described in (4) U) and (e) is provided with a control element transmitted by the receivable unit, and then manipulated. The dimming diaphragm is a control unit that turns the conversion on or off. • 14. The implementation method of the window-sliding interactive advertisement mentioned in item i 3 of the patent application scope, wherein the control unit controls the dimming film to be two or more. Split the changes in the projection surface. 5. If you want to turn over the implementation method of the interactive advertising described in item i3, the interactive control unit can be a control chip, and the interactive control unit transmits the control signal to the control unit of the dimming film through the control. When the control light-adjusting film is opened, it is transparent, and if it is closed, it is foggy. 27