CN102446473B - Showwindow interactive advertising device and implementing method - Google Patents
Showwindow interactive advertising device and implementing method Download PDFInfo
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Abstract
The invention discloses a showwindow interactive advertising device and an implementing method. A dimming film is fixedly arranged on the surface of a showwindow; an interactive control unit of a multimedia control system is used for controlling the dimming film by means of a control part so as to enable the dimming film to be opened in a transparent state or to be closed in a mist state; a video projection module is arranged on the outer part of the dimming film at a preset distance; a display picture of an interactive advertising image is segmented into a plurality of segmented video pictures by a projector by means of the multimedia control system; the interactive control unit is provided with a sensor in a connection manner; after the sensor senses, the multimedia control system controls the projector to project a control picture corresponding to the display picture; anyone segmented background picture is opened or closed to display the corresponding segmented video picture; and by controlling the corresponding segmented background picture to be opened in the transparent state by the projector and with the sensing of the sensor on moving positions of consumers outside the preset showwindow, the opening and the closing of the segmented video picture, the segmented background picture and a segmented projection face are changed, and thus, the effect of playing an interactive advertisement along with the movement of the consumers is achieved.
Description
Technical field
The present invention relates to a kind of advertising device and implementation method, espespecially carry out the device and method that sectional type plays interactive advertisement, moved by inductor sensing consumer and change the open and close of display frame, control interface and dimming film, reaching the object playing interactive advertisement, gain advertisement effect.
Background technology
Various department store, market, sales field etc., for publicity commodity, advertising campaign, capital is illustrated on show window by placard or picture etc., view and admire for consumer and reach the effectiveness of publicity, but the exploitation of the static type such as placard or picture, must regularly or irregularly change, namely need to make in advance, the relevant operations such as design printing, more need to be changed by artificial carrying out one by one, not only consuming timely to take a lot of work, and namely the material replaced abandons, spent cost is also considerable, long-time accumulation is also quite high cost, and the static advertising of plane formula, the effect of publicity is also limited, comparatively be not easy the attention attracting consumer, dealer is then had to be the disappearance improving plane formula static advertising, research and development utilize electrodynamic type advertisement machine, the advertisement mode of timing automatic upset, change ad content, though the ad content with multiple pattern constantly changes, replaces, but because electrodynamic type advertisement machine must arrange the body of rod of sufficient space storage upset, then volume becomes greatly relatively, weight also increases, manufacturing cost is also higher, be installed on show window and be quite not easy, also the replacing ad content of necessary timing or not timing, Renewal process is still consuming time takes a lot of work, and not satisfactory.
Also dealer is had to set up LCD screen in recent years on show window, and by the content of exploitation, play by the LCD screen of show window, though the replacing ad content that need not consuming timely take a lot of work, and advertisement kenel is also changed to dynamic image mode, more can attract the attention of consumer, the better effects if of advertising, but when practical application, still there is many inconvenience and puzzlement, as:
(1) current fixing displaying pattern, just show according to the ad content preset, this pattern only pursues advertisement putting point and flow of the people, do not consider advertisement delivery effect, lack and play specific aim, when long-term this series advertisements of broadcasting, this advertisement just loses new meaning, the attention of consumer cannot be attracted, lose advertisement function.
(2) LCD screen of show window is broadcast advertisement continuously, and interactive sucking action cannot be produced with consumer, consumer can not be attracted to pay special attention to, most consumers can't be parked and viewed and admired, only viewing and admiring instantaneously through out-of-date, quite easily forget, the limited efficiency of advertising.
(3) no matter plane formula static advertising or dynamic type advertisement, all not easily cause the effect that the visual perception of consumer stimulates, watches attentively, be then not easy by memory of consumers, look over so as to check and namely forget, advertising effect is still limited.
Therefore, how to solve the problem that current window advertising effect is not satisfactory, Expenses Cost is high again, no matter and static or dynamic advertisement, all not easily attract the disappearance of consumer alert, therefore design a set of window advertising with consumer with interactive performance and throw in scheme, existing market urgent problem, be the present inventor and be engaged in the industry relevant manufactures desire most ardently research improve place, direction.
Therefore, inventor is because above-mentioned problem and disappearance, be collect related data, via in many ways assessing and considering, and to engage in the many years of experience of the industry accumulation, via constantly studying and revising, begin to design this kind and can carry out sectional type and manifest picture, formed with consumer interaction, improve consumer alert's sight, the device of show window interactive advertisement of gain advertising effect and the patent of invention of implementation method and be born.
Summary of the invention
For the deficiencies in the prior art, the object of the invention is to: device and implementation method that a kind of show window interactive advertisement is provided, solve the problem that current window advertising effect is not satisfactory, Expenses Cost is high again, no matter and static or dynamic advertisement, all not easily attract the problem of consumer alert.
For achieving the above object, the technical solution used in the present invention is:
A device for show window interactive advertisement, is characterized in that: comprise dimming film, can by image projection to the image projection module of dimming film, wherein:
This dimming film is fixedly arranged on default show window surface, and is provided with the control part for conversion unlatching, closed condition; And
The relative dimming film of this image projection module is that preset distance is arranged, be provided with interactive advertisement image projection to the projector of dimming film, and projector is provided with the segmentation background frame that to be carried out by interactive advertisement image splitting image frame and can manipulating control interface in opening, closing the multi-media control system showing segmentation image frame, and in multi-media control system, be provided with interactive control module; Interactive control module is also provided with the inductor opened for interactive control module by control part manipulation dimming film, closed in induction consumer shift position.
Wherein: this interactive control module can transmission of control signals to the control part of dimming film, be that the segmentation projection face of more than two or two is in unlatching or the conversion of closedown for control part manipulation dimming film.
Wherein: this interactive control module is for controlling wafer, and transmission of control signals to control part manipulates dimming film, if in open shape, be transparent, if in closedown shape, be vaporific.
Wherein: the multi-media control system of this image projection module, projector can be manipulated and carry out the segmentation image frame of display more than two or two through dividing processing.
Wherein: the multi-media control system of this image projection module, the control interface of institute of manipulation projector projection forms the segmentation background frame of more than two or two in opening or closing, if to open, i.e. transparent shape, if to close, namely present opaque black background look state.
Wherein: the inductor of this image projection module is temperature inductor, light source inductor, infrared inductor or video camera radar wave.
For achieving the above object, the technical solution used in the present invention is:
An implementation method for show window interactive advertisement, is characterized in that, its step comprises:
A the projector of () image projection module, utilizes reservoir to store interactive advertisement image;
The plural inductor of (b) image projection module, sensing presets the position of the outer consumer's movement of show window, if arbitrary inductor sensing is preset the outer consumer of show window and is moved, namely step (c) is performed, if the consumer that arbitrary inductor does not sense outside default show window moves, namely perform step (h);
C inductor that () foundation consumer shift position is relative, sensing signal is sent to multi-media control system via interactive control module, multi-media control system is again by interactive control module simultaneously, sensing signal is sent to the control part of dimming film;
D () multi-media control system passes through projector, by interactive advertisement image projection to the dimming film being positioned default show window surface;
E () interactive control module transmission of control signals is to the control part of the thin mould of light modulation, to close the segmentation projection face with arbitrary inductor relative position by control part manipulation dimming film, then the segmentation projection face of relatively arbitrary inductor is vaporific;
F control interface that () is relative with arbitrary vaporific segmentation projection face, by the control interface of institute of multi-media control system manipulation projector projection, for its arbitrary segmentation background frame, opens and transparent state;
G () and arbitrary transparence split the relative display frame of background frame, by institute of projector projection image display in segmentation image frame, and via transparent segmentation background frame, be shown in the segmentation projection face of dimming film again, carry out the broadcasting of advertisement image, and perform step (b);
H the image of institute of the projector projection of () image projecting module, is covered by control image close black background look, dimming film i.e. not broadcast advertisement image.
Wherein: the multi-media control system that the projector of this image projection module is connected with, be DVD player, VCD player, Video Recorder, host computer, servomechanism main frame or notebook computer.
Wherein: the multi-media control system of this image projection module, in-building type reservoir or circumscribed reservoir is provided with.
Wherein: the in-building type reservoir of this multi-media control system is hard disk or memory bar; And circumscribed reservoir is external connected hand disk, USB flash disk, MP3, MP4, MP5 or storage card.
Wherein: the multi-media control system of this image projection module, projector can be manipulated carry out projection and show more than two or two, through the segmentation image frame of dividing processing.
Wherein: the control interface of this step (f), undertaken manipulating this control interface by multi-media control system by projector to open or close, if control interface unlatching, i.e. transparent shape, if close, namely present opaque black background look state, and the segmentation background frame of more than two or two can be formed at control interface.
Wherein: this step (c) and the dimming film described in (e), be provided with can receive interactive control module and transmit control signal, again manipulate dimming film in open or close conversion control part.
Wherein: this interactive control module can manipulate the control part of dimming film, manipulate by control part the change that dimming film is the segmentation projection face of more than two or two.
Wherein: this interactive control module is for controlling wafer, and interactive control module system transmission of control signals is to the control part of dimming film, if by control part manipulation dimming film in open shape, be transparent, if in closedown shape, be vaporific.
Compared with prior art, the beneficial effect that the present invention has is:
When this show window interactive advertisement is implemented, projector's imaging is passed through to dimming film via multi-media control system, strengthen consumer visual perception to stimulate, and can dimming film pellucidity be relied on, eyes imaging is allowed to form another kind of stereoscopic visual, therefore, allow the various stimulus (as image, light, color, entity etc.) in default show window that higher intensity will be had to make them interact, and produce distinct eye-catching effect; And the behavior interaction of picture images and consumer is controlled via multi-media control system, make important goods carry out combination collocation dexterously, form the commodity group that a group is rich in temperament and interest, allow consumer produce a kind of purchase and get excited; Therefore, show window interactive advertisement device of the present invention can cause the attention of consumer, excites the purchase interest of consumer, promote the desire to purchase of consumer, strengthen the purchase confidence of consumer.
Show window interactive advertisement device of the present invention, lie in default show window surface and set firmly dimming film, multi-media control system is connected with by projector, can by the display frame of interactive advertisement image segmentation in plural number segmentation image frame, and pass through the interactive control module of multi-media control system, transmission of control signals is to the control part of dimming film, opened by the conversion of control part manipulation dimming film, closed condition, and dimming film arranges image projection module outside preset distance, projector can be utilized by interactive advertisement image projection to dimming film, and the inductor that interactive control module is connected with, after induction by multi-media control system by the relatively plural control interface of projector through projection, with the unlatching of plural number segmentation background frame or closedown, with the image by segmentation image frame, projector is utilized to be shown in the segmentation projection face of dimming film by segmentation background frame projection, play.
The present invention relies on projector's projection display frame, control interface, and be the segmentation image frame of display more than two or two by display frame dividing processing by projector, and split the relative control interface of image frame, be formed with the segmentation background frame of more than two or two; And segmentation image frame, segmentation background frame that dimming film is relative, form the segmentation projection face of more than two or two.
Control part manipulation dimming film of the present invention opens transparent shape, with the control interface background of arranging in pairs or groups transparent, then can rely on by projector's projection light source to dimming film, light source of projector can persist on the liquid crystal particle of dimming film, consumer's eyes imaging is allowed to form another kind of stereoscopic visual image, present image and the picture (suspension image effect) of ad content, and see that displaying merchandise is in kind by transparent shop window glass simultaneously, form Optoelectronics Technology and in kind and virtual between total tune, formation commodity are eye-catching, the multilayer stereo form advertisement that image is dazzling, also can win consumer stop stop object.
Accompanying drawing explanation
Fig. 1 is calcspar of the present invention;
Fig. 2 is side view of the present invention;
Fig. 3 is the three-dimensional exploded view of image display screen of the present invention;
Fig. 4 is the planimetric map of image display screen of the present invention;
Fig. 5 is the planimetric map () of image display screen of the present invention change video picture;
Fig. 6 is the planimetric map (two) of image display screen of the present invention change video picture;
Fig. 7 is the planimetric map (three) of image display screen of the present invention change video picture;
Fig. 8 is the planimetric map (four) of image display screen of the present invention change video picture.
Description of reference numerals: 1-dimming film; 11-control part; 121-first splits projection face; 111-output interface; 122-second splits projection face; 112-input interface; 123-the 3rd splits projection face; 12-splits projection face; 124-the 4th splits projection face; 2-image projection module; 21-multi-media control system; 24-control interface; 211-reservoir; 241-splits background frame; 212-transmission interface; 2411-first splits background frame; The interactive control module of 213-; 2412-second splits background frame; 22-projector; 2413-the 3rd splits background frame; 23-display frame; 2414-the 4th splits background frame; 231-splits image frame; 25-inductor; 2311-first splits image frame; 251-first inductor; 2312-second splits image frame; 252-second inductor; 2313-the 3rd splits image frame; 253-the 3rd inductor; 2314-the 4th splits image frame; 254-the 4th inductor; 3-show window.
Embodiment
For reaching above-mentioned purpose and effect, the technology used in the present invention means and embodiment thereof, just preferred embodiment of the present invention of hereby drawing illustrates that its features and functions is as follows, in detail in order to understanding completely.
Refer to shown in Fig. 1, Fig. 2, Fig. 3, Fig. 4, calcspar of the present invention, side view, the three-dimensional exploded view of image display screen, the planimetric map of image display screen, find out by knowing shown in figure, show window interactive advertisement device of the present invention and implementation method comprise image dimming film 1, image projection module 2, wherein:
This dimming film 1 has control part 11, and control part 11 passes through outer input interface 112 by power supply (220V ~ 240V, AC) output interface 111 is sent to, again by output interface 111 by conversion after power supply (65V ~ 110V, AC) dimming film 1 is sent to, to supply the electricity consumption needed for dimming film 1, and dimming film 1 forms the segmentation projection face 12 of more than two or two.
This image projection module 2 is provided with multi-media control system 21, and multi-media control system 21 is provided with reservoir 211, for storing advertisement image, and reservoir 211 is sent to multi-media control system 21 by transmission interface 212, and be provided with interactive control module 213 in multi-media control system 21, be provided with projector 22 again, then produce display frame 23 and control interface 24 by projector 22, separately utilize interactive control module 213 to be connected with plural inductor 25 respectively.
Above-mentioned each component is in time assembling, dimming film 1 is positioned default show window 3 on the surface, again in the outside preset distance position of dimming film 1, image projection module 2 (as: 0.1 meter is set, 0.2 meter, 0.3 meter or 0.5 meter etc., according to presetting show window 3 on-site actual situations, carry out the preset distance length adjusted between the projector 22 of dimming film 1 and image projection module 2), with the multi-media control system 21 by image projection module 2, by the advertisement image in reservoir 211, by projector 22 projection to dimming film 1, and the advertisement image of projector 22 projection, form display frame 23, and rely on multi-media control system 21 to utilize interactive control module 213, the plural inductor 25 be connected with, sensing presets the outer consumer's mobile status of show window 3, and by corresponding inductor 25, sensing is preset the signal of the outer consumer's movement of show window 3, transfer to interactive control module 213, and sensing signal is transferred to multi-media control system 21 by interactive control module 213, namely the control interface 24 of projector's 22 projections is manipulated by multi-media control system 21, according to inductor 25 signal with relative position, convert arbitrary segmentation background frame 241, open background colour state that is transparent or that close in black, and interactive control module 213 is after reception sensing signal, transfer control signal is to the control part 11 of dimming film 1, projector 22 is manipulated again by multi-media control system 21, by the display frame 23 of institute's projection, with inductor 25 signal of relative position, convert arbitrary segmentation image frame 231 to open or close, after interactive control module 213 receives sensing signal, the control part 11 of manipulation dimming film 1, manipulated by control part 11, convert arbitrary segmentation projection face 12, open transparent shape or close in vaporific, move to be sensed the default outer consumer of show window 3 by plural inductor 25, by the projector 22 of image projection module 2, by advertisement image projection to dimming film 1, form interactive type advertisement image to play, namely show window interactive advertisement device of the present invention is formed, and via multi-media control system 21, by projector 22 imaging to dimming film 1, strengthen consumer visual perception to stimulate, and can dimming film 1 pellucidity be relied on, eyes imaging is allowed to form another kind of stereoscopic visual, therefore, allow various stimulus in default show window 3 (as image, light, color, entity etc.) higher intensity will be had to make them interact, and produce distinct eye-catching effect, and via the projector 22 that multi-media control system 21 is connected with, the picture images and the consumer that control institute's projection reach behavior interaction, make important goods carry out combination collocation dexterously, form the commodity group that a group is rich in temperament and interest, allow consumer produce a kind of purchase and get excited, therefore, show window interactive advertisement device of the present invention can cause the attention of consumer, excites the purchase interest of consumer, promote the desire to purchase of consumer, strengthen the purchase confidence of consumer.
And above-mentioned dimming film 1, manipulating control part 11 by interactive control module 213 controls its unlatching or closes, and to present more than two or two segmentation projection faces 12, if when dimming film 1 is opened, is then transparence, if when dimming film 1 is closed, is vaporific; This dimming film 1 major function, because of dimming liquid crystal film (PDLC, Polymer Dispersed Liquid Crystal) be that light harvesting conductive film and liquid crystal are integrated, and liquid crystal has optics anisotropy and the heterotropic characteristic of dielectric, so without (in closed condition) when impressed voltage, dimming film 1 can not form regular electric field, the direction of optic axis of liquid crystal particle is random, present disordered state, its effective refractive index (N0) does not mate with the refractive index (NP) of polymkeric substance, namely incident ray is by strong scattering, and dimming film 1 is in opaque shape; If dimming film 1 is applied with external voltage (in opening), the optical axis of liquid crystal particle is perpendicular to dimming film 1 surface alignment, namely consistent with direction of an electric field, the optical index of liquid crystal particle mates substantially with the refractive index of polymkeric substance, without obvious interface, constitute a basic uniform medium, so can not scattering be there is in incident light, the transparent shape of dimming film 1.
Can by the practical ranges of dimming film 1 according to default show window 3, adjust the dimensioned area (size variation of length and width of this dimming film 1 on default show window 3 surface, as: when 80,100 time or 200 time or other be applicable to presetting size dimension of show window 3 area), and sense the default outer consumer's mobile status of show window 3 by inductor 25, sensing signal is transferred to interactive control module 213, and interactive control module 213 sends a signal to control part 11, the plural number segmentation projection face 12 of manipulation dimming film 1, transparent or opaque change.
As for image projection module 2, by projector 22 projection to the advertisement image of dimming film 1, the display frame 23 of its advertisement image, more than two or two the segmentation image frames 231 through dividing processing can be presented, and the control interface 24 of display frame 23, also the segmentation background frame 241 of more than two or two is presented, and two of control interface 24 or more than two segmentation background frames 241, manipulate it via multi-media control system 21 to open or close, transparent shape when opening for segmentation background frame 241, if present opaque black background look state when closing, and opaque background colour also can be mazarine, blackish green or grey etc., the background color that color is darker.
The plural inductor 25 of this image projection module 2, then can be temperature inductor, light source inductor, infrared inductor or video camera radar wave (CMOS) etc., can sense the outside mobile consumer of default show window.
And the multi-media control system 21 of above-mentioned image projection module 2, can be DVD player, VCD player, Video Recorder, host computer, servomechanism main frame or notebook computer etc., can by wireless network load mode, advertisement image is transferred to projector 22, supply to play by projector 22 projection to dimming film 1; Again, interactive control module 213 can be control wafer; Again, in-building type reservoir 211 or circumscribed reservoir 211 can be set in multi-media control system 21; In-building type reservoir 211 can be hard disk or memory bar etc., can the reservoir 211 of video data storing; And namely circumscribed reservoir 211 can be external connected hand disk, USB flash disk, MP3, MP4, MP5 or storage card etc., can the reservoir 211 of video data storing; And reservoir 211 can pass through transmission interface 212 (as: universal serial bus (USB), external sequence advanced technology attachment (SATA, eSATA) or high-resolution multimedia interface (HDMI) etc., can the interface of transmitting audio-video) advertisement image is sent to multi-media control system 21, then by multi-media control system 21 via projector 22 by advertisement image projection to dimming film 1.
When being installed on application, enforcement as show window interactive advertisement of the present invention, the step of its implementation method:
(100) projector 22 of image projection module 2, utilizes reservoir 211 by multi-media control system 21, stores interactive advertisement image.
(101) again by the plural inductor 25 of image projection module 2, sensing presets the position of the outer consumer's movement of show window 3, if arbitrary inductor 25 senses the default outer consumer of show window 3 and moves, namely step (102) is performed, if the consumer that arbitrary inductor 25 does not sense outside default show window 3 moves, namely perform step (107).
(102) according to presetting the relative inductor 25 in show window 3 outer consumer shift position, sensing signal is sent to multi-media control system 21 via interactive control module 213, and simultaneously by the sensing signal of this inductor 25, be also sent to the control part 11 of dimming film 1.
(103) pass through projector 22 by multi-media control system 21 again, by interactive advertisement image, projection is to the dimming film 1 being positioned default show window 3 surface.
(104) utilize interactive control module 213 to manipulate the control part 11 of dimming film 1, close the segmentation projection face 12 with arbitrary inductor 25 relative position, then the segmentation projection face 12 of relatively arbitrary inductor 25 is in vaporific.
(105) then relative with arbitrary vaporific segmentation projection face 12 control interface 24, the projector 22 be connected with by multi-media control system 21, is manipulated arbitrary segmentation background frame 241 of its projection, opens transparent state.
(106) and with arbitrary transparence the relative display frame of background frame 241 23 is split, by projector's 22 projections image display in segmentation image frame 231, and via transparent segmentation background frame 241, be shown in the segmentation projection face 12 of dimming film 1 again, carry out the broadcasting of advertisement image, and perform step (101).
(107) image of projector's 22 projections of image projecting module 2, is closed black background look by control interface 24 and covers, dimming film 1 i.e. not broadcast advertisement image.
Above-mentioned dimming film 1 is installing, be positioned on default show window 3, preset show window 3 and namely can be general market, special counter, sales field, the showcase 3 of the place of business such as department store or StoreFront, showcase show window 3, the glazing plate etc. of compartment show window 3 or building window, and sense outside default show window 3 by plural inductor 25, the state of consumer's movement, any one inductor 25 is sensed the signal of the outer consumer's movement of show window 3, transfer to the multi-media control system 21 of image projection module 2, namely the advertisement image of projector 22 projection to dimming film 1 is controlled by multi-media control system 21, by the display frame 23 of advertisement image and the advertisement image picture of the segmentation image frame 231 of inductor 25 relative position, simultaneously corresponding with segmentation image frame 231 control interface 24, namely the transparent state of segmentation background frame 241 is opened, the corresponding segmentation projection face 12 of dimming film 1, namely close in vaporific, and pass through segmentation background frame 241 for the segmentation image frame 231 of display frame 23, segmentation projection face 12, default show window 3 is outwards play.
Refer to Fig. 3, shown in Fig. 4, find out by knowing shown in figure, in the reservoir 211 of the multi-media control system 21 of image projection module 2, advertisement image or picture can be stored, and the consumer utilizing plural inductor 25 to respond to outside default show window 3 moves, sensing signal is sent to multi-media control system 21 respectively via interactive control module 213, the control part 11 of dimming film 1, and manipulate advertisement image in reservoir 211 and picture by multi-media control system 21, during by projector 22 projection to dimming film 1, by the plural number of display frame 23 segmentation image frame 231, respectively at the first segmentation image frame 2311, second segmentation image frame 2312, 3rd segmentation image frame 2313, 4th segmentation image frame 2314, carry out advertisement image or picture alternately, display the play in turn, and the projector 22 utilizing multi-media control system 21 to be connected with, the plural number segmentation background frame 241 of the control interface 24 of manipulation institute projection, respectively at the first segmentation background frame 2411, second segmentation background frame 2412, 3rd segmentation background frame 2413, 4th segmentation background frame 2414, coordinate each segmentation image frame 231 and each segmentation background frame 241 is opened or closed, again in the first segmentation projection face 121 in the plural number segmentation projection face 12 of dimming film 1, second segmentation projection face 122, 3rd segmentation projection face 123, 4th segmentation projection face 124, carry out coordinating each segmentation image frame 231, segmentation background frame 241, carry out advertisement image or picture alternately, alternating fashion change is play.
Refer to Fig. 3, Fig. 4, Fig. 5, shown in Fig. 6, find out by knowing shown in figure, when presetting show window 3 displaying merchandise material object, its original state is inductor 25 closed condition, dimming film 1 is in opening transparence, control interface 24 is in closing shape, and projector 22 is in opening shape, display frame 23 is also in closing shape, in time implementing, along with the outer consumer shift position of default show window 3 changes, the first inductor 251 then arranged in diverse location by plural inductor 25, second inductor 252, 3rd inductor 253 or the 4th inductor 254 etc. are (according to the range of application area presetting show window 3, inductor 25 can be done increase or the minimizing of appropriateness), sensing presets the signal of the outer consumer's movement of show window 3 respectively, and by the first inductor 251, sensing signal is transferred to interactive control module 213, and be sent to multi-media control system 21 respectively by interactive control module 213, control part 11, by the segmentation image frame 231 of multi-media control system 21 by display frame 23, with first of opposite position the segmentation image frame 2311 broadcast advertisement image, second segmentation image frame 2312 of other position, 3rd segmentation image frame 2313, 4th segmentation image frame 2314 grade (coordinates the quantity that plural inductor 25 is arranged, segmentation image frame 231 is done increase or the minimizing of appropriateness), namely by the second segmentation background frame 2412 of opposite position, 3rd segmentation background frame 2413, 4th segmentation background frame 2414 covered in the black background look of closing, the segmentation background frame 241 of the control interface 24 of its relative position, transparent shape is opened by the corresponding first segmentation background frame 2411, and the segmentation projection face 12 of dimming film 1, utilize the first corresponding segmentation projection face 121, namely close in vaporific, image can be presented to reach the effect of broadcasting advertisement content.
And move along with the consumer outside default show window 3, and sense consumer's movable signal (other first inductor 251 by the second inductor 252, 3rd inductor 253, 4th inductor 254 i.e. sensing signal), and sensing signal is sent to interactive control module 213, be sent to multi-media control system 21 respectively again, control part 11, and manipulate projector 22 by multi-media control system 21, by projection to the second segmentation image frame 2312 broadcast advertisement image (other the first segmentation image frame 2311 of the display frame 23 of the advertisement image of dimming film 1, 3rd segmentation image frame 2313, 4th segmentation image frame 2314 etc., namely by the corresponding first segmentation background frame 2411, 3rd segmentation background frame 2413, the closed condition of the 4th segmentation background frame 2414 covered), second segmentation background frame 2412 of corresponding control interface 24 is in opening transparence, second segmentation projection face 122 of corresponding dimming film 1 is closed in vaporific (other the first segmentation projection face 121, 3rd segmentation projection face 123, 4th segmentation projection face 124 etc., then open transparent), and can the rest may be inferred, the position reached along with the outer consumer's movement of default show window 3 changes, the display frame 23 of image projection module 2 will along with consumer shift position, in good time switching segmentation image frame 231 is play or is closed, reach segmentation image frame 231 to move with consumer, and the effect of the change in interactive state.
The another kind of implementation method of show window interactive advertisement device of the present invention, when presetting show window 3 Photomap showing sheet, its original state is inductor 25 closed condition, namely dimming film 1 closes in vaporific state, control interface 24 is in opening transparence, and projector 22 is in opening shape, display frame 23 is also in opening shape, when it is implemented, and when preset the consumer outside show window 3 advance moving-wire arrive the reconnaissance range of arbitrary inductor 25 time, this inductor 25 converts unlatching shape to, and sensing signal is sent to interactive control module 213, the control part 11 of manipulation dimming film 1 is opened, and although the signal of reception is also sent to multi-media control system 21 by interactive control module 213, and multi-media control system 21 also passes through network (or wireless network) by the advertisement image in reservoir 211, by projector 22 projection display frame 23, but because of the projector 22 that multi-media control system 21 is connected with, the control interface 24 of manipulation institute projection is in closing shape, namely black background look state is shown, the image picture of display frame 23 is temporarily covered, reach consumer and open transparent shape by dimming film 1 on default show window 3, and see that the commodity in default show window 3 are in kind.
Refer to Fig. 3, Fig. 4, Fig. 7, shown in Fig. 8, find out by knowing shown in figure, another implementation method of show window interactive advertisement device of the present invention, preset the original state of show window 3, inductor 25 closed condition, namely dimming film 1 opens transparent state, control interface 24 is in opening shape transparence, and projector 22 is in opening shape, display frame 23 is also in opening shape, in time implementing, along with the outer consumer shift position of default show window 3 changes, the first inductor 251 then arranged in diverse location by plural inductor 25, second inductor 252, 3rd inductor 253 or the 4th inductor 254 etc., sensing presets the signal of the outer consumer's movement of show window 3 respectively, and by the first inductor 251, sensing signal is transferred to interactive control module 213, and be sent to multi-media control system 21 respectively by interactive control module 213, control part 11, by the segmentation image frame 231 of multi-media control system 21 by display frame 23, with first of opposite position the segmentation image frame 2311 broadcast advertisement image, namely by the first segmentation background frame 2411 of opposite position in the black background look of closing cover, second segmentation background frame 2412 of other position, 3rd segmentation background frame 2413, 4th segmentation background frame 2414 grade opens transparent shape, and the second segmentation projection face 122 of dimming film 1, 3rd segmentation projection face 123, transparent shape is also opened in 4th segmentation projection face 124, see that default show window 3 commodity are in kind in the first segmentation projection face 121, can rely on and split projection face 122 by projector 22 projection light source to second of other transparent shape, 3rd segmentation projection face 123, 4th segmentation projection face 124, and light source of projector can persist on liquid crystal particle, eyes imaging is allowed to form another kind of stereoscopic visual image, present image and the picture (suspension image effect) of ad content, and see that displaying merchandise is in kind by transparent shop window 3 glass simultaneously, suspension image and commodity material object present mutually, form Optoelectronics Technology and in kind and virtual between total tune, formation commodity are eye-catching, the multilayer stereo form advertising results that image is dazzling, also can win consumer stop stop object.The segmentation image frame 231 of display frame 23 as of the present invention in Fig. 8, via the position of inductor 25 (the 3rd inductor 253 and the 4th inductor 254) according to consumer place, collocation plural number segmentation background frame 241 (the 3rd segmentation background frame 2413 and the 4th segmentation background frame 2414), reaches different segmentation image frames 231.
Be with, the foregoing is only preferred embodiment of the present invention, non-ly therefore limit to the scope of the claims of the present invention, show window interactive advertisement device of the present invention and implementation method, be positioned on default show window 3 by means of dimming film 1, and outside dimming film 1 preset distance, image projection module 2 is set, utilize the advertisement image that the reservoir 211 of multi-media control system 21 stores by projector 22, by display frame 23, control interface 24 mode, projection is to dimming film 1, and pass through the plural inductor 25 of image projection module 2, sensing presets the consumer's mobile status outside show window 3, the projector 22 be connected with by multi-media control system 21 again, the display frame 23 of manipulation institute projection shows plural number segmentation image frame 231, and the control interface 24 manipulating institute's projection by projector 22 shows plural number segmentation background frame 241, to carry out segmentation display advertisement image, and dimming film 1 is namely by the manipulation of interactive control module 213, display plural number segmentation projection face 12, along with the outer consumer of default show window 3 moves, sensed by arbitrary inductor 25, and pass through interactive control module 213 by Signal transmissions to multi-media control system 21, control part 11, along with display frame 23, the conversion of control interface 24 and dimming film 1, in order to do the dimming film 1 that can reach default show window 3 along with external consumers moves, and adjust the position of advertisement image broadcasting, with the object that external consumers is interactive change, and when relying on projector 22 projection image, display frame 23 is divided into the segmentation image frame 231 of more than two or two, control interface 24 is divided into the segmentation background frame 241 of more than two or two, and pass through the segmentation projection face 12 of more than two or two of dimming film 1, and then coordinate the sensing signal of arbitrary inductor 25, the position that change advertisement image is play, therefore such as can reach the structure of foregoing advantages, device all should be contained by the present invention, this kind of simple and easy modification and equivalent structure change, all should in like manner be contained in the scope of the claims of the present invention, Chen Ming is given in conjunction.
The show window interactive advertisement device of the invention described above and implementation method, when reality enforcement, application, for following advantage can be had, as:
(1) play by the segmentation advertisement image of dimming film 1, be interactive change with the consumer outside default show window 3, be enough to the effect causing the visual perception of consumer to stimulate, watch attentively, can easily by memory of consumers, with deep impression, advertising effect is better.
(2) dimming film 1 is in when opening transparence, projector 22 light source can persist on liquid crystal particle, eyes imaging is allowed to form another kind of stereoscopic visual, present image and the picture (suspension image effect) of ad content, and the commodity material object that collocation is preset in show window 3 adds to each other's splendor, form Optoelectronics Technology and in kind and virtual between total tune, form the multi-level solid shape advertisement that commodity are eye-catching, image is dazzling, also can win that consumer stops the object stopped.
More than illustrate just illustrative for the purpose of the present invention; and nonrestrictive, those of ordinary skill in the art understand, when not departing from the spirit and scope that claim limits; many amendments, change or equivalence can be made, but all will fall within protection scope of the present invention.
Claims (15)
1. a device for show window interactive advertisement, is characterized in that: comprise dimming film, can by image projection to the image projection module of dimming film, wherein:
This dimming film is fixedly arranged on default show window surface, and is provided with the control part for conversion unlatching, closed condition; And
The relative dimming film of this image projection module is that preset distance is arranged, be provided with interactive advertisement image projection to the projector of dimming film, and projector is provided with the segmentation background frame that to be carried out by interactive advertisement image splitting image frame and can manipulating control interface in opening, closing the multi-media control system showing segmentation image frame, and in multi-media control system, be provided with interactive control module; Interactive control module is also provided with the inductor opened for interactive control module by control part manipulation dimming film, closed in induction consumer shift position.
2. the device of show window interactive advertisement according to claim 1, it is characterized in that: this interactive control module can transmission of control signals to the control part of dimming film, be that the segmentation projection face of more than two or two is in unlatching or the conversion of closedown for control part manipulation dimming film.
3. the device of show window interactive advertisement according to claim 1, is characterized in that: this interactive control module is for controlling wafer, and transmission of control signals to control part manipulates dimming film, if in open shape, be transparent, if in closedown shape, be vaporific.
4. the device of show window interactive advertisement according to claim 1, is characterized in that: the multi-media control system of this image projection module, can manipulate projector and carry out the segmentation image frame of display more than two or two through dividing processing.
5. the device of show window interactive advertisement according to claim 1, it is characterized in that: the multi-media control system of this image projection module, the control interface of institute of manipulation projector projection forms the segmentation background frame of more than two or two in opening or closing, if to open, i.e. transparent shape, if to close, namely present opaque black background look state.
6. the device of show window interactive advertisement according to claim 1, is characterized in that: the inductor of this image projection module is temperature inductor, light source inductor, infrared inductor or video camera radar wave.
7. an implementation method for show window interactive advertisement, is characterized in that, its step comprises:
A the projector of () image projection module, utilizes reservoir to store interactive advertisement image;
The plural inductor of (b) image projection module, sensing presets the position of the outer consumer's movement of show window, if arbitrary inductor sensing presets show window, outer consumer moves, and namely performs step (c), if the consumer that arbitrary inductor does not sense outside default show window moves, namely perform step (h);
C inductor that () foundation consumer shift position is relative, sensing signal is sent to multi-media control system via interactive control module, and multi-media control system is again by interactive control module simultaneously, sensing signal is sent to the control part of dimming film;
D () multi-media control system passes through projector, by interactive advertisement image projection to the dimming film being positioned default show window surface;
E () interactive control module transmission of control signals is to the control part of dimming film, to close the segmentation projection face with arbitrary inductor relative position by control part manipulation dimming film, then the segmentation projection face of relatively arbitrary inductor is vaporific;
F () manipulates projector by multi-media control system, make arbitrary segmentation background frame of the control interface relative with arbitrary vaporific segmentation projection face, opens and transparent state;
G () and arbitrary transparence split the relative display frame of background frame, by the image display of institute of projector projection in segmentation image frame, and via transparent segmentation background frame, then be shown in the segmentation projection face of dimming film, carry out the broadcasting of advertisement image, and perform step (b);
H the image of institute of the projector projection of () image projection module, is covered by the black background look of control interface, dimming film i.e. not broadcast advertisement image.
8. the implementation method of show window interactive advertisement according to claim 7, it is characterized in that: the multi-media control system that the projector of this image projection module is connected with, is DVD player, VCD player, Video Recorder, host computer, servomechanism main frame or notebook computer.
9. the implementation method of show window interactive advertisement according to claim 7, is characterized in that: the multi-media control system of this image projection module, is provided with in-building type reservoir or circumscribed reservoir.
10. the implementation method of show window interactive advertisement according to claim 9, is characterized in that: the in-building type reservoir of this multi-media control system is hard disk or memory bar; And circumscribed reservoir is external connected hand disk, USB flash disk, MP3, MP4, MP5 or storage card.
The implementation method of 11. show window interactive advertisements according to claim 7, is characterized in that: the multi-media control system of this image projection module, can manipulate projector and carry out projection and show more than two or two, through the segmentation image frame of dividing processing.
The implementation method of 12. show window interactive advertisements according to claim 7, it is characterized in that: the control interface of this step (f), undertaken manipulating this control interface by multi-media control system by projector to open or close, if control interface unlatching, i.e. transparent shape, if close, namely present opaque black background look state, and the segmentation background frame of more than two or two can be formed at control interface.
The implementation method of 13. show window interactive advertisements according to claim 7, it is characterized in that: this step (c) and the dimming film described in (e), be provided with can receive interactive control module and transmit control signal, again manipulate dimming film in open or close conversion control part.
14., according to the implementation method of show window interactive advertisement described in claim 13, is characterized in that: this interactive control module can manipulate the control part of dimming film, manipulate by control part the change that dimming film is the segmentation projection face of more than two or two.
15. according to the implementation method of show window interactive advertisement described in claim 13, it is characterized in that: this interactive control module is for controlling wafer, and interactive control module transmission of control signals is to the control part of dimming film, if by control part manipulation dimming film in open shape, be transparent, if in closedown shape, be vaporific.
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