CN102446473A - Showwindow interactive advertising device and implementing method - Google Patents
Showwindow interactive advertising device and implementing method Download PDFInfo
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- CN102446473A CN102446473A CN2010105101956A CN201010510195A CN102446473A CN 102446473 A CN102446473 A CN 102446473A CN 2010105101956 A CN2010105101956 A CN 2010105101956A CN 201010510195 A CN201010510195 A CN 201010510195A CN 102446473 A CN102446473 A CN 102446473A
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Abstract
The invention discloses a showwindow interactive advertising device and an implementing method. A dimming film is fixedly arranged on the surface of a showwindow; an interactive control unit of a multimedia control system is used for controlling the dimming film by means of a control part so as to enable the dimming film to be opened in a transparent state or to be closed in a mist state; a video projection module is arranged on the outer part of the dimming film at a preset distance; a display picture of an interactive advertising image is segmented into a plurality of segmented video pictures by a projector by means of the multimedia control system; the interactive control unit is provided with a sensor in a connection manner; after the sensor senses, the multimedia control system controls the projector to project a control picture corresponding to the display picture; anyone segmented background picture is opened or closed to display the corresponding segmented video picture; and by controlling the corresponding segmented background picture to be opened in the transparent state by the projector and with the sensing of the sensor on moving positions of consumers outside the preset showwindow, the opening and the closing of the segmented video picture, the segmented background picture and a segmented projection face are changed, and thus, the effect of playing an interactive advertisement along with the movement of the consumers is achieved.
Description
Technical field
The present invention relates to a kind of advertising device and implementation method; Outstanding fingering row sectional type is play the device and method of interactive advertisement; Move the open and close that change display frame, control picture and light modulation film through inductor sensing consumer, reach the purpose of playing interactive advertisement, gain advertisement effect.
Background technology
Various department stores, market, sales field etc. for propaganda commodity, advertising campaign, all can be illustrated on the show window through placard or picture etc.; View and admire and reach the effectiveness of propaganda for the consumer, but the exploitation of static types such as placard or picture, must be regularly or irregularly change; Promptly need make, design relevant operations such as printing in advance, more need through manual work one by one change not only consuming time taking a lot of work; And the material of replacing promptly abandons, and spent cost is also considerable, and long-time accumulation also is quite high cost; And the static advertising of plane formula, the effect of propaganda is also limited, is not easy to attract consumer's attention; It is the disappearance of improving the plane formula static advertising that the dealer is then arranged; Research and development utilize the electrodynamic type advertisement machine, and the advertisement mode of timing automatic upset, variation ad content constantly changes, replaces though have the ad content of multiple pattern; But because of the electrodynamic type advertisement machine must be provided with the body of rod that upset is taken in enough spaces; Then volume becomes big relatively, weight also increases, manufacturing cost is also higher, is installed on the show window quite to be not easy, the replacing ad content of also necessary timing or not timing; The replacing process is still consuming time takes a lot of work, and not satisfactory.
Also there is the dealer on show window, to set up LCD screen in recent years, and, plays through the LCD screen of show window with the content of exploitation; Though the replacing ad content that needn't consuming timely take a lot of work, and the advertisement kenel also is changed to dynamic image mode, more can attract consumer's attention; The better effects if of advertising; But when practical application, still there are many inconvenience and puzzlement, as:
(1) present fixedly displaying pattern just shows that according to predefined ad content this pattern is only pursued ad spots and flow of the people; Do not consider advertisement delivery effect; Lack and play specific aim, when this series advertisements of long-term broadcast, this advertisement just loses new meaning; Can't attract consumer's attention, lose advertisement function.
(2) LCD screen of show window is a playing advertisements continuously, and can't produce interactive sucking action with the consumer, can not attract the consumer to pay special attention to; Most consumers can't be parked and viewed and admired; Only, forget that quite easily the effect of advertising is limited viewing and admiring through out-of-date moment.
(3) no matter plane formula static advertising or dynamic type advertisement all are difficult for causing visual perception's stimulation of consumer, the effect of watching attentively, then are not easy by memory of consumers, look over so as to check and promptly forget, advertising effect is still limited.
Therefore; How to solve present window advertising effect not satisfactory, expend the high again problem of cost; No matter and static or dynamic advertisement, all be difficult for attracting consumer alert's disappearance, so design the window advertising input scheme that a cover and consumer have interactive performance; Be the existing market urgent problem, the relevant manufacturer that is the inventor and is engaged in the industry desires most ardently the direction place that research improves.
So; The inventor is because above-mentioned problem and disappearance is to collect related data, via assessing in many ways and considering; And to engage in the many years of experience of the industry accumulation; Via constantly studying and revise, the beginning is designed this kind and can carry out sectional type and manifest picture, forms the device of interactive with the consumer, as to improve consumer alert's sight, gain advertising effect show window interactive advertisement and the patent of invention of implementation method and is born.
Summary of the invention
Deficiency to prior art; The objective of the invention is to: device and implementation method that a kind of show window interactive advertisement is provided; Solve present window advertising effect not satisfactory, expend the high again problem of cost, no matter and static or dynamic advertisement, all be difficult for attracting consumer alert's problem.
For realizing above-mentioned purpose, the technical scheme that the present invention adopts is:
A kind of device of show window interactive advertisement is characterized in that: comprise the light modulation film, can be with the image projection module of image projection to light modulation film, wherein:
This light modulation film is fixedly arranged on preset show window surface, and is provided with the control part that supplies conversion unlatching, closed condition; And
The relative light modulation film of this image projection module is the preset distance setting; Be provided with projector with interactive advertisement image projection to light modulation film; And projector is provided with the background frame of cutting apart that the interactive advertisement image is cut apart image frame and can be controlled the control picture and is unlatching, closes the multi-media control system of cutting apart image frame with demonstration, and is provided with interactive control module in the multi-media control system; Interactive control module also is provided with the inductor that induction consumer shift position is controlled the unlatching of light modulation film, closed through control part for interactive control module.
Wherein: the control part that this interaction control module can transmission of control signals to light modulation film, control the projection face of cutting apart that the light modulation film is more than two or two for control part and be the conversion of opening or closing.
Wherein: this interaction control module is a control wafer, and transmission of control signals to control part controls the light modulation film, if be open shape, then for transparent, if be close shape, be vaporific.
Wherein: the multi-media control system of this image projection module, can control projector and show more than two or two the image frame of cutting apart through dividing processing.
Wherein: the multi-media control system of this image projection module; The background frame of cutting apart that the control picture of controlling institute of projector projection forms more than two or two is and opens or close; If open, promptly be transparence, if close, promptly appear opaque black background look state.
Wherein: the inductor of this image projection module is temperature inductor, light source inductor, infrared inductor or video camera radar wave.
For realizing above-mentioned purpose, the technical scheme that the present invention adopts is:
A kind of implementation method of show window interactive advertisement is characterized in that, its step comprises:
(a) projector of image projection module utilizes reservoir to store the interactive advertisement image;
(b) the plural inductor of image projection module; The position that the outer consumer of the preset show window of sensing moves, outer consumer moves if arbitrary inductor sensing is preset show window, i.e. execution in step (c); If the arbitrary inductor not outer consumer of the preset show window of sensing moves, i.e. execution in step (h);
(c) according to the consumer shift position relative inductor, sensing signal is sent to multi-media control system via interactive control module, multi-media control system is sent to sensing signal the control part of light modulation film again through interactive control module simultaneously;
(d) multi-media control system is through projector, with interactive advertisement image projection to the light modulation film that is positioned preset show window surface;
(e) control part of the thin mould of interactive control module transmission of control signals to light modulation, with control through control part the light modulation film close with arbitrary inductor relative position cut apart the projection face, then the projection face of cutting apart of arbitrary relatively inductor is vaporific;
(f) with arbitrary vaporific relative control picture of projection face of cutting apart, control the control picture of institute of projector projection through multi-media control system, supply its arbitrary background frame of cutting apart, open and be pellucidity;
(g) with arbitrary transparence cut apart background frame relative display frame; The image that is about to institute of projector projection is shown in cuts apart image frame, and via the transparent background frame of cutting apart, and what be shown in the light modulation film again cuts apart the projection face; Carry out the broadcast of advertisement image, and execution in step (b);
(h) image of institute of the projector of image projecting module projection, Be Controlled image close black background look covers, and the light modulation film i.e. playing advertisements image not.
Wherein: the multi-media control system that the projector of this image projection module is connected with is DVD player, VCD player, DVR, host computer, servomechanism main frame or notebook computer.
Wherein: the multi-media control system of this image projection module is provided with in-building type reservoir or circumscribed reservoir.
Wherein: the in-building type reservoir of this multi-media control system is hard disk or memory bar; And the circumscribed reservoir is external connected hand disk, USB flash disk, MP3, MP4, MP5 or storage card.
Wherein: the multi-media control system of this image projection module, can control projector and carry out the projection demonstration more than two or two, through the image frame of cutting apart of dividing processing.
Wherein: the control picture of this step (f); Controlling this control picture by multi-media control system through projector opens or closes; If transparence is opened, promptly is to the control picture; If close, promptly appear opaque black background look state, and can form the background frame of cutting apart more than two or two at the control picture.
Wherein: this step (c) and (e) described light modulation film are provided with and can receive interactive control module institute control signals transmitted, control the light modulation film again and be the control part of opening or closing conversion.
Wherein: this interaction control module can be controlled the control part of light modulation film, controls the light modulation film by control part and is the variation of cutting apart the projection face more than two or two.
Wherein: this interaction control module is a control wafer, and interactive control module is the control part of transmission of control signals to light modulation film, through control part control the light modulation film if be open shape, then for transparent, if be close shape, be vaporific.
Compared with prior art, the beneficial effect that has of the present invention is:
When this show window interactive advertisement is implemented; Through projector's imaging to light modulation film, strengthening the consumer visual perception stimulates, and can rely on light modulation film pellucidity via multi-media control system; Let the eyes imaging form another kind of space multistory vision; Therefore, let the various stimulus of presetting in the show window (like image, light, color, entity etc.) will have higher intensity that their are interacted, and produce distinct eye-catching effect; And the behavior via multi-media control system control picture image and consumer is interactive, makes important goods carry out combination collocation dexterously, forms one group of commodity crowd who is rich in temperament and interest, lets the consumer produce a kind of purchase impulsion; Therefore, show window interactive advertisement device of the present invention can cause consumer's attention, the purchase interest that excites the consumer, the person's of boosting consumption desire to purchase, the purchase confidence of enhance consumer.
Show window interactive advertisement device of the present invention; Lie in preset show window surface and set firmly the light modulation film, be connected with multi-media control system, can the display frame of interactive advertisement image be cut apart and be plural number and cut apart image frame by projector; And interactive control module through multi-media control system; The control part of transmission of control signals to light modulation film control light modulation film conversion unlatching, closed condition through control part, and the light modulation film is provided with image projection module outside preset distance; Projector capable of using with interactive advertisement image projection to the light modulation film; And the inductor that interactive control module is connected with, induction back, are cut apart the unlatching of background frame or are closed with plural number through the control of the plural number relatively picture of projector through projection by multi-media control system; Will cut apart the image of image frame, utilize projector will cut apart the background frame projection and show, play in the projection face of cutting apart of light modulation film.
The present invention relies on projector's projection display frame, control picture; And the display frame dividing processing is the image frame of cutting apart that shows more than two or two through projector; And cut apart the relative control picture of image frame, be formed with the background frame of cutting apart more than two or two; And relative the cutting apart image frame, cut apart background frame of light modulation film forms and cuts apart the projection face more than two or two.
Control part of the present invention is controlled the unlatching of light modulation film and is transparence; With the control picture background of arranging in pairs or groups transparent, then can rely on through projector's projection light source to light modulation film, light source of projector can persist on the liquid crystal particle of light modulation film; Let consumer's eyes imaging form another kind of space multistory vision imaging; The image and the picture (suspension image effect) that present ad content, and can see that displaying merchandise is in kind through transparent shop window glass simultaneously, constitute photoelectricity science and technology and in kind and virtual Total tune; Form the multi-level solid shape advertisement that commodity are eye-catching, image is dazzling, also can win the purpose that the consumer stops and stops.
Description of drawings
Fig. 1 is a calcspar of the present invention;
Fig. 2 is a side view of the present invention;
Fig. 3 is the three-dimensional exploded view of image display screen of the present invention;
Fig. 4 is the planimetric map of image display screen of the present invention;
Fig. 5 is the planimetric map () that image display screen of the present invention changes video picture;
Fig. 6 is the planimetric map (two) that image display screen of the present invention changes video picture;
Fig. 7 is the planimetric map (three) that image display screen of the present invention changes video picture;
Fig. 8 is the planimetric map (four) that image display screen of the present invention changes video picture.
Description of reference numerals: 1-light modulation film; The 11-control part; 121-first is cut apart the projection face; The 111-output interface; 122-second is cut apart the projection face; The 112-input interface; 123-the 3rd is cut apart the projection face; 12-is cut apart the projection face; 124-the 4th is cut apart the projection face; 2-image projection module; The 21-multi-media control system; 24-controls picture; The 211-reservoir; 241-is cut apart background frame; The 212-transmission interface; 2411-first is cut apart background frame; The interactive control module of 213-; 2412-second is cut apart background frame; 22-projector; 2413-the 3rd is cut apart background frame; 23-display frame; 2414-the 4th is cut apart background frame; 231-is cut apart image frame; The 25-inductor; 2311-first is cut apart image frame; 251-first inductor; 2312-second is cut apart image frame; 252-second inductor; 2313-the 3rd is cut apart image frame; 253-the 3rd inductor; 2314-the 4th is cut apart image frame; 254-the 4th inductor; The 3-show window.
Embodiment
For reaching above-mentioned purpose and effect, technological means that the present invention adopted and embodiment thereof are drawn now and are explained in detail that with regard to preferred embodiment of the present invention its characteristic and function are following, in order to understanding fully.
See also Fig. 1, Fig. 2, Fig. 3, shown in Figure 4; Be the three-dimensional exploded view of calcspar of the present invention, side view, image display screen, the planimetric map of image display screen; Find out by knowing shown in the figure; Show window interactive advertisement device of the present invention and implementation method comprise image light modulation film 1, image projection module 2, wherein:
This light modulation film 1 has control part 11; And control part 11 passes through outer input interface 112 with power supply (220V～240V; AC) be sent to output interface 111, (65V～110V AC) is sent to light modulation film 1 to the power supply after will being changed by output interface 111 again; Supplying with the required electricity consumption of light modulation film 1, and light modulation film 1 forms and cuts apart projection face 12 more than two or two.
This image projection module 2 is provided with multi-media control system 21; And be provided with reservoir 211 at multi-media control system 21; Supply to store advertisement image, and reservoir 211 can be sent to multi-media control system 21 through transmission interface 212, and be provided with interactive control module 213 in the multi-media control system 21, be provided with projector 22 again; Then produce display frame 23 and control picture 24 by projector 22, other utilizes interactive control module 213 to be connected with plural inductor 25 respectively.
Above-mentioned each member is positioned light modulation film 1 on preset show window 3 surfaces, again in light modulation film 1 outside preset distance position when assembling; Image projection module 2 (as: 0.1 meter, 0.2 meter, 0.3 meter or 0.5 meter etc. according to preset show window 3 on-site actual situations, are adjusted the preset distance length of 22 of the projectors of light modulation film 1 and image projection module 2) is set; With the multi-media control system 21 through image projection module 2, with the advertisement image in the reservoir 211, through projector's 22 projections to light modulation film 1; And the advertisement image of projector's 22 projections forms display frame 23, and relies on multi-media control system 21 to utilize interactive control module 213; The plural inductor 25 that is connected with, sensing is preset show window 3 outer consumer's mobile statuss, and by corresponding inductor 25 sensing is preset the signal that show window 3 outer consumers move; Transfer to interactive control module 213, and interactive control module 213 transfers to multi-media control system 21 with sensing signal, promptly control the control picture 24 of 22 projections of projector by multi-media control system 21; Inductor 25 signals of foundation and relative position, the arbitrary background frame 241 of cutting apart of conversion is opened the background colour state that is transparent or closes black in color; And interactive control module 213 transmits the control part 11 that controls signal to light modulation film 1 after receiving sensing signal, controls projector 22 by multi-media control system 21 again; With the display frame 23 of institute's projection, with inductor 25 signals of relative position, the arbitrary image frame 231 of cutting apart of conversion is opened or is closed; After interactive control module 213 receives sensing signals, control the control part 11 of light modulation film 1, by control part 11 control, the arbitrary projection face 12 of cutting apart of conversion; Unlatching is transparence or closes and is vaporific, to move through the preset show window 3 outer consumers of plural inductor 25 sensings, through the projector 22 of image projection module 2; With advertisement image projection to light modulation film 1, form the interactive type advertisement image and play, promptly form show window interactive advertisement device of the present invention; And via multi-media control system 21, to light modulation film 1, strengthening the consumer visual perception stimulates through projector's 22 imagings; And can rely on light modulation film 1 pellucidity, let the eyes imaging form another kind of space multistory vision, therefore; Let the various stimulus of presetting in the show window 3 (like image, light, color, entity etc.) will have higher intensity that their are interacted, and produce distinct eye-catching effect; And via the projector 22 that multi-media control system 21 is connected with, the picture image and the consumer of control institute projection reach the behavior interaction, make important goods carry out combination collocation dexterously, form one group of commodity crowd who is rich in temperament and interest, let the consumer produce a kind of purchase impulsion; Therefore, show window interactive advertisement device of the present invention can cause consumer's attention, the purchase interest that excites the consumer, the person's of boosting consumption desire to purchase, the purchase confidence of enhance consumer.
And above-mentioned light modulation film 1 is controlled control part 11 its unlatchings of control or is closed by interactive control module 213, cuts apart projection face 12 more than two or two to appear, if when light modulation film 1 is opened, then be transparence, when closing as if light modulation film 1, is vaporific; This light modulation film 1 major function, (PDLC, Polymer Dispersed Liquid Crystal) is that light harvesting conductive film and liquid crystal are one because of the light modulation liquid crystal film; And liquid crystal has optics anisotropy and the heterotropic characteristic of dielectric; So under the situation of no impressed voltage, (be closed condition), light modulation film 1 can not form electric field clocklike, and the direction of optic axis of liquid crystal particle at random; Present disordered state; Its effective refractive index (N0) does not mate with the refractive index (NP) of polymkeric substance, and promptly incident ray is by strong scattering, and light modulation film 1 is opaque shape; If light modulation film 1 has applied external voltage (being opening); The optical axis of liquid crystal particle is arranged perpendicular to light modulation film 1 surface, and promptly consistent with direction of an electric field, the optical index of liquid crystal particle and the refractive index of polymkeric substance are mated basically; There is not obvious interface; Constituted a basic medium uniformly, so incident light scattering can not take place, light modulation film 1 is transparence.
Can be with the practical ranges of light modulation film 1 according to preset show window 3; Adjust the dimensioned area (size variation of length and width of this light modulation film 1 on preset show window 3 surfaces; As: 80 o'clock, 100 o'clock or 200 o'clock or other suitable size dimension of presetting show window 3 areas); And, sensing signal is transferred to interactive control module 213, and interactive control module 213 sends a signal to control part 11 through the preset show window 3 outer consumer's mobile statuss of inductor 25 sensings; The plural number of controlling light modulation film 1 is cut apart projection face 12, is transparent or opaque variation.
As for image projection module 2; By the advertisement image of projector's 22 projections to light modulation film 1, the display frame 23 of its advertisement image can appear more than two or two and to cut apart image frame 231 through dividing processing; And the control picture 24 of display frame 23; Also appear and cut apart background frame 241 more than two or two, and control picture 24 cut apart background frame 241 more than two or two, control its unlatching or close via multi-media control system 21; When opening, background frame 241 is transparence for cutting apart; If present opaque black background look state when closing, and opaque background colour also can be mazarine, blackish green or grey etc., the background color that color is darker.
The plural inductor 25 of this image projection module 2 then can be temperature inductor, light source inductor, infrared inductor or video camera radar wave (CMOS) etc., can carry out sensing to preset show window external moving consumer.
And the multi-media control system 21 of above-mentioned image projection module 2; Can be DVD player, VCD player, DVR, host computer, servomechanism main frame or notebook computer etc.; Can be by the wireless network load mode; Advertisement image is transferred to projector 22, supply to play through projector's 22 projections to light modulation film 1; Again, interactive control module 213 can be control wafer; Again, in-building type reservoir 211 or circumscribed reservoir 211 can be set in multi-media control system 21; In-building type reservoir 211 can be hard disk or memory bar etc., but the reservoir 211 of video data storing; And circumscribed reservoir 211 promptly can be external connected hand disk, USB flash disk, MP3, MP4, MP5 or storage card etc., but the reservoir 211 of video data storing; And reservoir 211 can pass through transmission interface 212 (as: universal serial bus (USB), outside sequence advanced technology attachment (SATA, eSATA) or high-res multimedia interface (HDMI) etc.; But the interface of transmitting audio-video) advertisement image is sent to multi-media control system 21, again by multi-media control system 21 via projector 22 with advertisement image projection to light modulation film 1.
When being installed on application, enforcement as for show window interactive advertisement of the present invention, the step of its implementation method:
(100) projector 22 of image projection module 2 utilizes reservoir 211 through multi-media control system 21, stores the interactive advertisement image.
(101) again by the plural inductor 25 of image projection module 2; The position that the preset show window 3 outer consumers of sensing move; If arbitrary inductor 25 sensings preset show window 3 outer consumers move; Be execution in step (102), if arbitrary inductor 25 not the preset show window 3 outer consumers of sensing move i.e. execution in step (107).
(102) according to preset show window 3 outer consumer shift positions relative inductor 25; Sensing signal is sent to multi-media control system 21 via interactive control module 213; And, also be sent to the control part 11 of light modulation film 1 simultaneously with the sensing signal of this inductor 25.
(103) pass through projector 22 by multi-media control system 21 again, with the interactive advertisement image, projection is to the light modulation film 1 that is positioned preset show window 3 surfaces.
(104) utilize interactive control module 213 to control the control part 11 of light modulation film 1, close with arbitrary inductor 25 relative positions cut apart projection face 12, then the projection face 12 of cutting apart of arbitrary relatively inductor 25 is vaporific.
(105) then with arbitrary vaporific relative control picture 24 of projection face 12 of cutting apart, through the projector 22 that multi-media control system 21 is connected with, control arbitrary background frame 241 of cutting apart of its projection, open and be pellucidity.
(106) and with arbitrary transparence cut apart background frame 241 relative display frame 23; The image that is about to 22 projections of projector is shown in cuts apart image frame 231; And via the transparent background frame 241 of cutting apart; What be shown in light modulation film 1 again cuts apart projection face 12, carries out the broadcast of advertisement image, and execution in step (101).
(107) image of 22 projections of projector of image projecting module 2, Be Controlled picture 24 is closed the black background look and is covered, and light modulation film 1 i.e. playing advertisements image not.
Above-mentioned light modulation film 1 is for installing, be positioned on the preset show window 3; Preset show window 3 promptly can be the glazing plate etc. of showcase 3, showcase show window 3, compartment show window 3 or the building window of places of business such as general market, special counter, sales field, department store or StoreFront; And through outside the preset show window 3 of plural inductor 25 sensings; The state that the consumer moves is sensed the signal that show window 3 outer consumers move with any inductor 25, transfers to the multi-media control system 21 of image projection module 2; Promptly control the advertisement image of projectors' 22 projections to light modulation film 1 through multi-media control system 21; With the advertisement image picture of cutting apart image frame 231 of the display frame of advertisement image 23 with inductor 25 relative positions, simultaneously with cut apart image frame 231 corresponding control pictures 24, promptly open and cut apart background frame 241 and be pellucidity; The corresponding projection face 12 of cutting apart of light modulation film 1; Promptly close and be vaporific, and supply display frame 23 cut apart image frame 231 through cutting apart background frame 241, cutting apart projection face 12, preset show window 3 is outwards play.
See also Fig. 3, shown in Figure 4; Find out by knowing shown in the figure; In the reservoir 211 of the multi-media control system 21 of image projection module 2; Can store advertisement image or picture; And utilize the preset show window 3 outer consumers of plural inductor 25 inductions to move; Sensing signal is sent to the control part 11 of multi-media control system 21, light modulation film 1 respectively via interactive control module 213, and controls advertisement image and picture in the reservoir 211, during by projector's 22 projections to light modulation film 1 by multi-media control system 21; The plural number of display frame 23 is cut apart image frame 231; Cut apart image frame 2311, second respectively at first and cut apart image frame the 2312, the 3rd and cut apart image frame the 2313, the 4th and cut apart image frame 2314, carry out advertisement image or picture alternately, display the play in turn, and the projector 22 that utilizes multi-media control system 21 to be connected with; The plural number of controlling the control picture 24 of institute's projection is cut apart background frame 241; Cut apart background frame 2411, second respectively at first and cut apart background frame the 2412, the 3rd and cut apart background frame the 2413, the 4th and cut apart background frame 2414, cooperate and respectively cut apart image frame 231 and will respectively cut apart background frame 241 and open or close, cut apart first of projection face 12 in the plural number of light modulation film 1 again and cut apart projection face 121, second and cut apart projection face the 122, the 3rd and cut apart projection face the 123, the 4th and cut apart projection face 124; Cooperate and respectively cut apart image frame 231, cut apart background frame 241, the mode that replaces, takes turns of carrying out advertisement image or picture changes broadcast.
See also Fig. 3, Fig. 4, Fig. 5, shown in Figure 6, find out by knowing shown in the figure, when preset show window 3 displaying merchandises are in kind; Its original state is inductor 25 closed conditions; Light modulation film 1 is the unlatching transparence, and control picture 24 is and closes shape, and projector 22 is and opens shape, display frame 23 and also be and close shape; When implementing; Along with preset show window 3 outer consumer shift positions change, (, can inductor 25 be done the increase or the minimizing of appropriateness) such as first inductor 251 that then is provided with in diverse location, second inductor 252, the 3rd inductor 253 or the 4th inductors 254 according to the range of application area of preset show window 3 by plural inductor 25; Sensing is preset the signal that show window 3 outer consumers move respectively; And sensing signal is transferred to interactive control module 213 by first inductor 251, and and be sent to multi-media control system 21, control part 11 respectively by interactive control module 213, through multi-media control system 21 display frame 23 cut apart image frame 231; Cut apart image frame 2311 playing advertisements images with first of opposite position; Second of other position is cut apart image frame the 2312, the 3rd and is cut apart image frame the 2313, the 4th and cut apart image frame 2314 etc. (quantity that cooperates plural inductor 25 to be provided with will be cut apart increase or minimizing that image frame 231 is made appropriateness), is promptly cut apart background frame the 2412, the 3rd by second of opposite position and cuts apart background frame the 2413, the 4th and cut apart background frame 2414 and be the black background look of closing and cover; The control picture 24 of its relative position cut apart background frame 241; Cut apart background frame 2411 through corresponding first and open and be transparence, and light modulation film 1 cut apart projection face 12, utilize corresponding first to cut apart projection face 121; Promptly close and be vaporific, can present the effect that image reaches the playing advertisements content.
And along with preset show window 3 outer consumers move; And by second inductor, 252 sensing consumer movable signals (other first inductor 251, the 3rd inductor 253, the 4th inductor 254 promptly do not have the sensing signal); And sensing signal is sent to interactive control module 213; Be sent to multi-media control system 21, control part 11 more respectively; And control projector 22 by multi-media control system 21; Image frame 2312 playing advertisements images (other first is cut apart image frame the 2311, the 3rd and cut apart image frame the 2313, the 4th and cut apart image frame 2314 etc., is promptly cut apart background frame the 2411, the 3rd by corresponding first and cuts apart the closed condition that background frame the 2413, the 4th cuts apart background frame 2414 and cover) are cut apart in second of the display frame 23 of the advertisement image of projection to light modulation film 1, and second of corresponding control picture 24 is cut apart background frame 2412 and is the unlatching transparence; Second of corresponding light modulation film 1 is cut apart projection face 122 and is closed and be that vaporific (other first is cut apart projection face the 121, the 3rd and cut apart projection face the 123, the 4th and cut apart projection face 124 etc.; Then open and be transparent), and can the rest may be inferred, reach the position change that moves along with preset show window 3 outer consumers; The display frame 23 of image projection module 2 will be along with the consumer shift position; Switch in good time and cut apart image frame 231 and play or close, reach and cut apart image frame 231 and move, and be the effect of interactive state variation with the consumer.
The another kind of implementation method of show window interactive advertisement device of the present invention, when preset show window 3 was showed the image picture, its original state was inductor 25 closed conditions; Light modulation film 1 is promptly closed and is vaporific attitude, and control picture 24 is the unlatching transparence, and projector 22 is the unlatching shape, display frame 23 also is the unlatching shape; When it is implemented, and the consumer outside presetting show window 3 advances moving-wire when arriving the reconnaissance range of arbitrary inductor 25, and this inductor 25 converts the unlatching shape to; And sensing signal is sent to interactive control module 213, control the control part 11 of light modulation film 1 and open, though and interactive control module 213 also the signal that receives is sent to multi-media control system 21; And multi-media control system 21 also passes through network (or wireless network) with the advertisement image in the reservoir 211; Through projector's 22 projection display frames 23, but the projector 22 that is connected with because of multi-media control system 21, the control picture 24 of controlling institute's projection is closes shape; Promptly show black background look state; The image picture of display frame 23 is temporarily covered, and reaching the consumer can be transparence through 1 unlatching of preset show window 3 rise optical thin films, and sees that the commodity in the preset show window 3 are in kind.
See also Fig. 3, Fig. 4, Fig. 7, shown in Figure 8, find out another implementation method of show window interactive advertisement device of the present invention by knowing shown in the figure; The original state of preset show window 3; Inductor 25 closed conditions, light modulation film 1 are promptly opened and are clear state, and control picture 24 is opens the shape transparence; And projector 22 is the unlatching shape, display frame 23 also is the unlatching shape; When implementing, along with the change of preset show window 3 outer consumer shift positions, then by plural inductor 25 in first inductor 251 of diverse location setting, second inductor 252, the 3rd inductor 253 or the 4th inductor 254 etc.; Sensing is preset the signal that show window 3 outer consumers move respectively; And sensing signal is transferred to interactive control module 213 by first inductor 251, and and be sent to multi-media control system 21, control part 11 respectively by interactive control module 213, through multi-media control system 21 display frame 23 cut apart image frame 231; Cut apart image frame 2311 playing advertisements images with first of opposite position; Promptly cut apart background frame 2411 by first of opposite position and be the black background look of closing and cover, second of other position is cut apart background frame the 2412, the 3rd and is cut apart background frame the 2413, the 4th and cut apart unlatchings such as background frame 2414 and be transparence, and second the cutting apart projection face the 122, the 3rd and cut apart projection face the 123, the 4th and cut apart projection face 124 and also open and be transparence of light modulation film 1; Cut apart projection face 121 in first and see that preset show window 3 commodity are in kind; Can rely on to be second of transparence through projector's 22 projection light sources to other and to cut apart projection face the 122, the 3rd and cut apart projection face the 123, the 4th and cut apart projection face 124, and light source of projector can persist on liquid crystal particle, lets the eyes imaging form another kind of space multistory vision imaging; The image and the picture (suspension image effect) that present ad content; And can see that displaying merchandise is in kind through transparent shop window 3 glass simultaneously, suspension image and commodity material object appear each other, constitute photoelectricity science and technology and in kind and virtual Total tune; Form the multi-level solid shape advertising results that commodity are eye-catching, image is dazzling, also can win the purpose that the consumer stops and stops.Cut apart image frame 231 like Fig. 8 display frame 23 of the present invention; Via the position of inductor 25 (the 3rd inductor 253 and the 4th inductor 254) according to the consumer place; The collocation plural number is cut apart background frame 241 (the 3rd cuts apart background frame 2413 and the 4th cuts apart background frame 2414), reaches the different image frames 231 of cutting apart.
Be with, the above is merely preferred embodiment of the present invention, and is non-so limit to claim of the present invention; Show window interactive advertisement device of the present invention and implementation method rely on light modulation film 1 to be positioned on the preset show window 3, and at light modulation film 1 outside preset distance; Image projection module 2 is set, utilizes the advertisement image of projector 22, through display frame 23, control picture 24 modes reservoir 211 storages of multi-media control system 21; Projection to light modulation film 1, and the plural inductor 25 through image projection module 2, consumer's mobile status that the preset show window of sensing 3 is outer; The projector 22 that is connected with by multi-media control system 21 again, the display frame 23 of controlling institute's projection shows that plural numbers cut apart image frame 231, and shows that by the control picture 24 that projector 22 controls institute's projection plural numbers cut apart background frame 241; Carrying out the division display advertisement image, and light modulation film 1 is promptly through the controlling of interactive control module 213, and shows that plural number cuts apart projection face 12; Along with preset show window 3 outer consumers move,, and signal is transferred to multi-media control system 21, control part 11 through interactive control module 213 by arbitrary inductor 25 sensings; Along with the conversion of display frame 23, control picture 24 and light modulation film 1, in order to do the light modulation film 1 that can reach preset show window 3 along with external consumers moves, and the position that the adjustment advertisement image is play; Be the purpose of interactive variation with external consumers; And when relying on projector's 22 projection images, cut apart image frame 231, control picture 24 that display frame 23 is divided into more than two or two are divided into and cut apart background frame 241 more than two or two, and cut apart projection face 12 through light modulation film 1 more than two or two; And then cooperate the sensing signal of arbitrary inductor 25; Change the position that advertisement image is play, contained by the present invention so can reach structure, the device of aforementioned effect such as, simple and easy modification of this kind and equivalent structure change; All should in like manner be contained in the claim of the present invention, close and give Chen Ming.
The show window interactive advertisement device and the implementation method of the invention described above, in reality implement, when using, for can having following advantage, as:
(1) plays through the advertisement image of cutting apart of light modulation film 1; Be interactive variation with preset show window 3 outer consumers; Be enough to cause visual perception's stimulation of consumer, the effect of watching attentively, can be easily by memory of consumers, with deep impression, advertising effect is better.
(2) light modulation film 1 is when opening transparence; Projector's 22 light sources can persist on liquid crystal particle, let the eyes imaging form another kind of space multistory vision, present the image and the picture (suspension image effect) of ad content; And the commodity material object in the preset show window 3 of collocation adds to each other's splendor; Constitute photoelectricity science and technology and in kind and virtual Total tune, form the multi-level solid shape advertisement that commodity are eye-catching, image is dazzling, also can win the purpose that the consumer stops and stops.
More than explanation is just illustrative for the purpose of the present invention; And nonrestrictive, those of ordinary skills understand, under the situation of spirit that does not break away from claim and limited and scope; Can make many modifications, variation or equivalence, but all will fall within protection scope of the present invention.
Claims (15)
1. the device of a show window interactive advertisement is characterized in that: comprise the light modulation film, can be with the image projection module of image projection to light modulation film, wherein:
This light modulation film is fixedly arranged on preset show window surface, and is provided with the control part that supplies conversion unlatching, closed condition; And
The relative light modulation film of this image projection module is the preset distance setting; Be provided with projector with interactive advertisement image projection to light modulation film; And projector is provided with the background frame of cutting apart that the interactive advertisement image is cut apart image frame and can be controlled the control picture and is unlatching, closes the multi-media control system of cutting apart image frame with demonstration, and is provided with interactive control module in the multi-media control system; Interactive control module also is provided with the inductor that induction consumer shift position is controlled the unlatching of light modulation film, closed through control part for interactive control module.
2. according to the device of the said show window interactive advertisement of claim 1; It is characterized in that: the control part that this interaction control module can transmission of control signals to light modulation film, control the projection face of cutting apart that the light modulation film is more than two or two for control part and be the conversion of opening or closing.
3. according to the device of the said show window interactive advertisement of claim 1, it is characterized in that: this interaction control module is a control wafer, and transmission of control signals to control part controls the light modulation film, if be open shape, then for transparent, if be close shape, be vaporific.
4. according to the device of the said show window interactive advertisement of claim 1, it is characterized in that: the multi-media control system of this image projection module, can control projector and show more than two or two the image frame of cutting apart through dividing processing.
5. according to the device of the said show window interactive advertisement of claim 1; It is characterized in that: the multi-media control system of this image projection module; The background frame of cutting apart that the control picture of controlling institute of projector projection forms more than two or two is and opens or close; If open, promptly be transparence, if close, promptly appear opaque black background look state.
6. according to the device of the said show window interactive advertisement of claim 1, it is characterized in that: the inductor of this image projection module is temperature inductor, light source inductor, infrared inductor or video camera radar wave.
7. the implementation method of a show window interactive advertisement is characterized in that, its step comprises:
(a) projector of image projection module utilizes reservoir to store the interactive advertisement image;
(b) the plural inductor of image projection module; The position that the outer consumer of the preset show window of sensing moves, outer consumer moves if arbitrary inductor sensing is preset show window, i.e. execution in step (c); If the arbitrary inductor not outer consumer of the preset show window of sensing moves, i.e. execution in step (h);
(c) according to the consumer shift position relative inductor, sensing signal is sent to multi-media control system via interactive control module, multi-media control system is sent to sensing signal the control part of light modulation film again through interactive control module simultaneously;
(d) multi-media control system is through projector, with interactive advertisement image projection to the light modulation film that is positioned preset show window surface;
(e) control part of the thin mould of interactive control module transmission of control signals to light modulation, with control through control part the light modulation film close with arbitrary inductor relative position cut apart the projection face, then the projection face of cutting apart of arbitrary relatively inductor is vaporific;
(f) with arbitrary vaporific relative control picture of projection face of cutting apart, control the control picture of institute of projector projection through multi-media control system, supply its arbitrary background frame of cutting apart, open and be pellucidity;
(g) with arbitrary transparence cut apart background frame relative display frame; The image that is about to institute of projector projection is shown in cuts apart image frame, and via the transparent background frame of cutting apart, and what be shown in the light modulation film again cuts apart the projection face; Carry out the broadcast of advertisement image, and execution in step (b);
(h) image of institute of the projector of image projecting module projection, Be Controlled image close black background look covers, and the light modulation film i.e. playing advertisements image not.
8. according to the implementation method of the said show window interactive advertisement of claim 7; It is characterized in that: the multi-media control system that the projector of this image projection module is connected with is DVD player, VCD player, DVR, host computer, servomechanism main frame or notebook computer.
9. according to the implementation method of the said show window interactive advertisement of claim 7, it is characterized in that: the multi-media control system of this image projection module is provided with in-building type reservoir or circumscribed reservoir.
10. according to the implementation method of the said show window interactive advertisement of claim 9, it is characterized in that: the in-building type reservoir of this multi-media control system is hard disk or memory bar; And the circumscribed reservoir is external connected hand disk, USB flash disk, MP3, MP4, MP5 or storage card.
11. the implementation method according to the said show window interactive advertisement of claim 7 is characterized in that: the multi-media control system of this image projection module, can control projector and carry out the projection demonstration more than two or two, through the image frame of cutting apart of dividing processing.
12. implementation method according to the said show window interactive advertisement of claim 7; It is characterized in that: the control picture of this step (f); Controlling this control picture by multi-media control system through projector opens or closes; If the control picture is opened, promptly is transparence,, and can form the background frame of cutting apart more than two or two at the control picture if close, promptly appear opaque black background look state.
13. implementation method according to the said show window interactive advertisement of claim 7; It is characterized in that: this step (c) and (e) described light modulation film are provided with and can receive interactive control module institute control signals transmitted, control the light modulation film again and be the control part of opening or closing conversion.
14. the implementation method according to the said show window interactive advertisement of claim 13 is characterized in that: this interaction control module can be controlled the control part of light modulation film, controls the light modulation film by control part and is the variation of cutting apart the projection face more than two or two.
15. implementation method according to the said show window interactive advertisement of claim 13; It is characterized in that: this interaction control module is a control wafer; And interactive control module is the control part of transmission of control signals to light modulation film; Through control part control the light modulation film if be open shape, then for transparent, if be close shape, be vaporific.
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| JP2020521163A (en) * | 2017-05-17 | 2020-07-16 | フィルム、プレイヤーズ、リミテッドＦｉｌｍ Ｐｌａｙｅｒｓ Ｌｉｍｉｔｅｄ | Display device and method for controlling the display device |
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| CN108665830A (en) * | 2018-06-25 | 2018-10-16 | 国安奇纬光电新材料有限公司 | Advertisement broadcast method and device |
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