201145193 發明說明： 【發明所屬之技術領域】 [0001] [0002] [0003] [0004] 099118973 本發明是有關於一種數位電子廣告託播系統，特指 一種具媒體資訊傳輸交流之數位廣告播送系統。 【先前技術】 隨著科技的發展，廣告機的出現逐漸地取代了習知 的平板式、平面式廣告（例如：張貼海報、發送傳單），為 一種嶄新的促銷宣傳概念，其透過於特定地點設置之液 晶螢幕作為展示媒介，進而可向消費者傳遞全方位的產 品資訊、形象宣導、活動促銷等等，以提升產品在銷售 終端定點的曝光率，以強化陳列效果、刺激購買欲望。 然而現有技術中之廣告託播系統以及設備的開銷花 費在在南要業者付出非常南的建置成本以及管理成本， 而成效有限，且現有技術之廣告機多半未具有廣告交流 播送之功能，一般其為透過人工更換内部之記憶卡、記 憶裝置等模式，來變動其螢聲上所播送之影像、影片、 宣傳文字等廣告内容，而如此之設計下，每台廣告機除 了須耗費管理廣告内容播送之人力與時間外，更無法達 到可以播送即時性之訊息及廣告内容之功效，故基於上 述原因考量，本發明之發明人思索並設計一種數位電子 廣告託播系統，以期針對現有技術之缺失加以改善，進 而增進產業上之實施利用。 【發明内容】 有鑑於上述習知之問題，本發明之主要目的就是在 提供-種數位電子廣告託播线，以期4服現有技術之 表單編號A0101 第4頁/丘π ¥ " κ 0992033572-0 201145193 難點。 [0005] [0006] Ο 為達到上述目的，本發明所採用之技術手段為設計 一種數位電子廣告託播系統其包含： 複數個廣告播送端，其進一步包括一播送器及一廣 告主機；其中該播送器可受驅控而進行複數電子廣告單 &之播送；其中該廣告主機對應的電性連接於該播送器 ’其為一具有網路接收功能之電子邏輯運算處理單元， 且其具備一專屬之電子識別碼，該廣告主機可驅控該播 送器播送該複數電子廣告單元；及一管控主機端，其為 -具有網路傳輸功能之伺服器主機，其與各廣告播送端 之廣告主機透過網路連接，並可辨識該廣告'主機專屬之 識別碼，而該管控域端可進—步設定並鮮該廣告主 機以於廣告播送_上分為公播_段、_類時段及 其他類時段’難管各時段纽_送；且該管控主機 ο 端可將該廣告主機劃分歸類為複數個群组；此外，該管 控主機端具有—上傳平台以供各廣告播送端之擁有人及 其他欲託播廣告者轉該電子廣告單元並於上傳後供 其選擇4電子廣告單元所對應之該H且該管控主機 端可將各該廣告播料之擁有人社狀該電子廣告單 兀傳送至其所屬之销告主機，並於該私播類時段播送 ’再者，該管控主機端可將各該廣告播送端之擁有人以 及其他欲託播廣告者上傳的該電子廣告單元傳送至對應 群組之該廣告域，並於該公播類時段播放，且該管控 主機端可監看並記錄各廣告播送端之廣告播送情況。 [0007] 099118973 其中’該廣告主機可進一步於該播送器上以畫面分 表箪編號Α0101 第5頁/共15 w 0992033572-0 201145193 割畫面之方式播送一短訊式電子廣告單元，且該短訊式 電子廣告單元係經該管控主機端傳輸至各該廣告播送端 ;其中，該短訊式電子廣告單元係以跑馬燈之模式同時 播送於該播送器上；其中，該上傳平台可供上傳之該電 子廣告單元為至少一多媒體檔案組成；其中，該上傳平 台可供上傳之該多媒體檔案可為一動態影像檔案、一靜 態圖像檔案或一音效檔案；其中，該多媒體檔案為複數 ，且其編排係可由上傳者決定各多媒體檔案播放時間點 之排序並選擇性於廣告播放時作分割畫面配置；且其中 ，該上傳平台為一網路頁面。 [0008] [0009] 而本發明之數位電子廣告託播系統中，管控主機端 於實施上除了可接受各廣告播送端擁有人之廣告託播外 ，更可進一步接受其他非廣告播送端使用者之廣告託播 ，透過使用者付費之原則，讓本發明對於業者而言為一 種經營獲利的保障，除此之外，更可以藉由制度之訂立 ，進而讓客戶擁有之廣告播送端以一定公播類時間比例 播送其他使用者之廣告，並依照公播類時段的比例收費 ，於實施之過程中依照公播廣告之比例獲得一定之利潤 ，可達到互利之目標並節省廣告播送之成本開銷，以形 成一種現有技術中之廣告體系所無法達到之互助共生網 絡關係。 【實施方式】 為利貴審查員瞭解本發明之發明特徵、内容與優點 及其所能達成之功效，茲將本發明配合附圖，並以實施 例之表達形式詳細說明如下，而其中所使用之圖式，其 099118973 表單編號A0101 第6頁/共15頁 0992033572-0 201145193 主旨僅為示意及輔助說明書之用，未必為本發明實施後 之真實比例與精準配置，故不應就所附之圖式的比例與 配置關係侷限本發明於實際實施上的專利範圍，合先敘 明。 [0010] 請配合參看第一至三圖所示，本發明之主要目的係 在於提供一種數位電子廣告託播系統，其於一較佳之實 施方式中包含複數個廣告播送端（10)及一管控主機端 (20)。 [0011] 前述之廣告播送端（10)可散佈設置於各店家、公共 場所或其他欲宣傳廣告之地點，而該廣告播送端（10)進 一步具有一播送器（11)及一廣告主機（12)。 [0012] 其中該播送器（11)或可為液晶螢幕與喇《八之組合， 其可受訊號驅控而播送影像及音源以進行複數電子廣告 單元之播送。 [0013] 其中該廣告主機（12)對應的電性連接於該播送器 (11)，其為一具有網路接收功能之電子邏輯運算處理單 元（或可為透過無線網路），且其具備一專屬之電子識別 碼，該廣告主機（12)可驅控該播送器（11)播送該複數電 子廣告單元，且該廣告主機（12)可進一步於該播送器 (11)上以畫面分割之方式播送一短訊式電子廣告單元， 其可為一跑馬燈模式之即時訊息。 [0014] 前述之管控主機端（20)可為一具有網路傳輸功能之 伺服器主機（亦可為透過無線網路），其與各廣告播送端 (10)之廣告主機（12)透過網路連接，並可辨識該廣告主 0992033572-0 099118973 表單編號A0101 第7頁/共15頁 201145193 機（⑵專屬之識㈣，而該管控主機端⑽）可進 定f管該廣告主機⑽以於廣告播送時間上分為公播又 類時段、私播類時段及其他類時段(例如:公益類 管其於時段上纽•播送，其中例如讓公_時段佔工 總播送時間30%，私播類時段佔6〇%而其他類佔⑽。 [0015] 且該管控主機端(2〇)可依播送廣告之類別型離將該 廣告主機（1_分_為複數個不_別之群組（例如: 飲食類群組、電子商品群組、旅遊業群組等，亦可透過 商場之販售區域劃分群組’如書居中之參考書區、雜誌 區、小說區等等）’利用劃分成複數之群組 (A)(B)(C)(D>··.等之概S，讓廣告播送端（10)可達到 有條理之歸類，“讓於群財之客戶端播放同性質之 廣告’以達到廣告切巾其義之料的效果。 [0016] 此外，該管控主機端（20)具有—上傳平台以供各廣 。播送端⑴）之擁有人或者是尋欲託_告者上傳電 子廣σ單兀’該上傳平台或可為透過-網路頁面進行， 且該上傳平台可供上傳之各電子廣告單元於組成上具備 有高自由度之特徵，該電子廣告單元可為至少_多媒體 檔案形成，其可供上傳之多媒體檔案可能為動態影像檔 案、靜態圖像檔案、音效檔案或其組合，且該多媒體檔 案為複數時，其編排可進_步由使用者決定各樓案播放 時間點之排序以及於-顯示畫面上作分割配置，而該管 控主機端（20)之該上傳平台更可於各廣告播送端（1〇)之 擁有人或是其他欲託播廣告者上傳並編排完畢後供其選 擇該電子廣告單元所對應之群組（A)(B)(C)(D)…。 099118973 表單編號A0101 第8頁/共15頁 0992033572-0 201145193 [0017] 且該管控主機端（20)可將各該廣告播送端（10)之擁 有人的電子廣告單元傳送至其自身之該廣告主機（12)， 並於私播類時段播送，再者，該管控主機端（20)可將各 該廣告播送端（10)之擁有人以及其他欲託播廣告者上傳 的電子廣告單元依照群組（A)(B)(C)(D)…的分類傳送至 對應群組（A)(B)(C)(D)…之該廣告主機（12)，並於公 播類時段播放。 [0018] ❹ 再者，該管控主機端（20)可管控並傳輸各廣告播送 端（10)所要播送之該短訊式電子廣告單元至各廣告主機 (12)，以跑馬燈之模式同時播送於該播送器（11)上，且 該管控主機端（20)可監看並記錄各廣告播送端（10)之即 時廣告播送情況。 [0019] Ο 而透過本發明所提出之數位電子廣告託播系統於廣 告資訊上的整合配置，管控主機端（20)於實施上除了可 接受各廣告播送端（10)擁有人之廣告託播外，更可進一 步接受其他非廣告播送端（10)使用者之廣告託播，並透 過使用者付費之原則，讓本發明對於經營的業者而言為 一種穩定獲利的保障，而再者，本發明可進一步讓使用 者所託播之電子廣告單元於付費後，可經過例如在選單 上作選擇，而後交流傳播至同群組下其他使用者所屬的 廣告播送端（10)，於其公播類時段上進行播送，以進一 步發揮廣告效益、增加廣告能見度。 除此之外，更可以藉由制度之訂立，進而讓客戶擁 有之廣告播送端（10)以一定公播類時間比例播送其他使 用者之廣告，讓擁有廣告播送端（10)之客戶除了是廣告 099118973 表單編號A0101 第9頁/共15頁 0992033572-0 [0020] 201145193 託播者之外，也讓其所屬之廣告播送端（10)可依照公播 類時段的比例收費，成為播送廣告之平台，進而於實施 之過程中依照公播廣告之比例獲得一定之利潤，如此可 達到互利之目標並節省廣告播送之成本開銷，藉由此技 術手段將可形成一種現有技術中之廣告體系所無法達到 之互助共生網絡關係，亦有別於現有技術中廣告託播者 之相互競爭關係，故於此可見本發明之增益性所在。 [0021] [0022] [0023] [0024] 综觀上述’可見本發明在突破先前之技術下，確實 已達到所欲增進之功效，且也非熟悉該項技藝者所易於 思及，且其所具之進步性、實用性，顯已符合專利之申 π要件，爰依法提出專利申請，懇請貴局核准本件發明 專利申請案，以勵發明，至感德便。 以上所述之實施例僅係為說明本發明之技術思想及 特點，其目的在使熟習此項技藝之人士能夠瞭解本發明 之内容並據以實施，當不能以之很定本發明之專利範圍 ，即大凡依本發明所揭示之精神所作之均等變化或修飾 ’仍應涵蓋在本發明之專判範圍内。 【圖式簡單說明】 第一圖為本發明之數位電子廣告託播系統之配置示意圖 〇 第二圖為本發明之數位電子廣告託播系統之群組分類示 意圖。 第三圖為本發明之數位電子廣告託播系統之實施例圖。 【主要元件符號說明】 廣告播送端（10) 099118973 表單編號Α0101 第1〇頁/共15頁 0992033572-0 201145193 播送器（11) 廣告主機（12) 管控主機端（20) 主群組（A)(B)(C)(D) ❹ 〇 099118973 表單編號A0101 第11頁/共15頁 0992033572-0201145193 Description of the invention: [Technical field] [0001] [0003] [0004] The invention relates to a digital electronic advertisement trailer system, in particular to a digital advertisement transmission system with media information transmission and communication . [Prior Art] With the development of technology, the advent of advertising machines has gradually replaced the traditional flat-panel and flat-style advertisements (for example, posting posters and sending flyers), which is a brand-new promotion concept that is transmitted to specific locations. The LCD screen is set as a display medium, which can deliver a full range of product information, image promotion, event promotion, etc. to consumers to enhance the exposure of the product at the sales terminal to enhance the display effect and stimulate purchase desire. However, the overhead of the advertising and broadcasting system and the equipment in the prior art is costly in the south of the industry, and the implementation cost is limited, and the prior art advertising machine does not have the function of advertising and broadcasting. In order to change the video, video, promotional text and other advertising content broadcasted on the sound of the sound by manually replacing the internal memory card and memory device, in addition, it is necessary to manage the advertising content in each advertising machine. In addition to the manpower and time of broadcasting, it is even unable to achieve the effect of transmitting instant messages and advertising content. Therefore, based on the above reasons, the inventor of the present invention contemplates and designs a digital electronic advertising system to avoid the lack of prior art. Improve it to enhance the implementation and utilization of the industry. SUMMARY OF THE INVENTION In view of the above-mentioned problems, the main object of the present invention is to provide a digital electronic advertising trailer, in order to serve the prior art form number A0101, page 4 / 丘 π ¥ " κ 0992033572-0 201145193 Difficulties. [0006] In order to achieve the above object, the technical means adopted by the present invention is to design a digital electronic advertisement trailer system comprising: a plurality of advertisement broadcast terminals, further comprising a broadcaster and an advertisement host; wherein The broadcaster can be controlled to perform a plurality of electronic advertisements and broadcasts; wherein the advertisement host is electrically connected to the broadcaster, which is an electronic logic operation processing unit having a network receiving function, and has a a dedicated electronic identification code, the advertising host can drive the broadcaster to broadcast the plurality of electronic advertising units; and a control host, which is a server host with network transmission function, and an advertising host of each advertising terminal Through the network connection, and can identify the advertisement's exclusive ID of the advertisement, and the control domain can step forward and set the advertisement host to be divided into public broadcast_segment, _class time period and other The class time period is difficult to manage each time period; and the management host ο terminal can classify the advertising host into a plurality of groups; in addition, the management host has - The platform is for the owner of each advertisement broadcast end and other persons who want to broadcast the advertisement to transfer the electronic advertisement unit, and after uploading, select the H corresponding to the 4 electronic advertisement unit, and the management host can broadcast each advertisement. The owner of the electronic advertisement is transmitted to the sales host to which it belongs, and is broadcasted during the private broadcast period, and the owner of the advertisement can send the owner of the advertisement to the other party and other The electronic advertisement unit uploaded by the advertiser is transmitted to the advertisement domain of the corresponding group, and is played in the public broadcast time period, and the control host side can monitor and record the advertisement broadcast status of each advertisement broadcast end. [0007] 099118973 where 'the advertising host can further broadcast a short-message electronic advertising unit on the broadcaster by means of a screen number, Α0101, 5th/15w 0992033572-0 201145193 The electronic advertisement unit is transmitted to each of the advertisement broadcast terminals via the control host; wherein the short message electronic advertisement unit is simultaneously broadcasted on the broadcaster in a marquee mode; wherein the upload platform is available for uploading The electronic advertisement unit is composed of at least one multimedia file; wherein the multimedia file that can be uploaded by the uploading platform can be a dynamic image file, a static image file or an audio file; wherein the multimedia file is plural The arrangement may be performed by the uploader to determine the order of the playback time of each multimedia file and to selectively configure the split screen when the advertisement is played; and wherein the uploading platform is a web page. [0009] In the digital electronic advertisement trailer system of the present invention, the management host side can further accept other non-advertisement broadcast end users in addition to accepting the advertisement trailer of each advertisement broadcast end owner. The advertisement of the advertisement, through the principle of user payment, allows the invention to be a kind of profit-making guarantee for the operator, in addition to the establishment of the system, so that the advertisement broadcast end owned by the customer is certain Broadcasting time proportions broadcast the advertisements of other users, and charge according to the proportion of the public broadcast time period. In the process of implementation, a certain profit is obtained according to the proportion of public advertisements, which can achieve the goal of mutual benefit and save the cost of advertising broadcast. In order to form a mutual aid symbiotic network relationship that cannot be achieved by the advertising system in the prior art. [Embodiment] To understand the features, contents, and advantages of the present invention and the effects thereof, the present invention will be described in detail with reference to the accompanying drawings, in which Schematic, its 099118973 Form No. A0101 Page 6 / Total 15 Page 0992033572-0 201145193 The purpose of the subject is for the purpose of illustration and supplementary instructions, not necessarily the true proportion and precise configuration after the implementation of the invention, therefore should not be attached The proportion of the formula and the configuration relationship are limited to the scope of patents in the actual implementation of the present invention. [0010] Please refer to the first to third figures, the main purpose of the present invention is to provide a digital electronic advertisement trailer system, which in a preferred embodiment includes a plurality of advertisement broadcast terminals (10) and a control Host side (20). [0011] The foregoing advertisement broadcast end (10) may be distributed in various stores, public places or other places where advertisements are to be advertised, and the advertisement broadcast end (10) further has a broadcaster (11) and an advertisement host (12). ). [0012] The broadcaster (11) may be a combination of a liquid crystal screen and a "eight", which can be controlled by a signal to broadcast images and sound sources for broadcast of a plurality of electronic advertising units. [0013] wherein the advertising host (12) is electrically connected to the broadcaster (11), which is an electronic logic processing unit with network receiving function (or may be through a wireless network), and has a dedicated electronic identification code, the advertising host (12) can drive the broadcaster (11) to broadcast the plurality of electronic advertising units, and the advertising host (12) can further divide the screen on the broadcaster (11) The method broadcasts a short message electronic advertising unit, which can be an instant message in a marquee mode. [0014] The foregoing management host (20) may be a server host with a network transmission function (also through a wireless network), and the advertisement host (12) of each advertisement broadcast terminal (10) is through the network. Road connection, and can identify the advertiser 0992033572-0 099118973 form number A0101 page 7 / a total of 15 pages 201145193 machine ((2) exclusive knowledge (four), and the control host (10) can be determined to the tube host (10) The advertising broadcast time is divided into public broadcast and other time slots, private broadcast time slots and other types of time slots (for example, the public welfare class manages its time in the new year and broadcasts, for example, let the public time period account for 30% of the total broadcast time, private broadcast The class time period accounts for 6〇% and the other classes account for (10). [0015] The management host (2〇) can be separated from the advertising host according to the category type of the broadcast advertisement (1_分_ is a plurality of other groups) (For example: food groups, e-commodity groups, tourism groups, etc., can also be divided into groups through the sales area of the mall, such as the reference book area, magazine area, novel area, etc.) In the plural group (A) (B) (C) (D > · ·. (10) A well-organized classification can be achieved, “Let the client of the group to play the advertisement of the same nature” to achieve the effect of the advertisement. [0016] In addition, the management host (20) has— Uploading the platform for the public. The owner of the broadcast (1)) or the searcher can upload the electronic σ 兀 兀 ' The uploading platform can be carried out through the web-based page, and the uploading platform can be uploaded. Each of the electronic advertising units is characterized by a high degree of freedom. The electronic advertising unit may be formed by at least a multimedia file, and the multimedia file that can be uploaded may be a moving image file, a still image file, a sound file or a combination thereof. When the multimedia file is plural, the arrangement can be determined by the user to determine the order of playback time of each building and the split configuration on the display screen, and the uploading platform of the management host (20) is further It can be selected by the owner of each advertisement broadcaster (1〇) or other advertisers who want to broadcast the advertisement to select the group corresponding to the electronic advertisement unit (A)(B)(C)(D) .... 099118973 Form No. A0101 Page 8 of 15 0992033572-0 201145193 [0017] The management host (20) can transmit the electronic advertisement unit of the owner of each advertisement broadcast terminal (10) to its own advertisement host (12), and broadcasted during the private broadcast period. Further, the management host (20) can associate the owner of the advertisement broadcast terminal (10) with other electronic advertisement units uploaded by the advertiser. The classification of (A)(B)(C)(D)... is transmitted to the advertisement host (12) of the corresponding group (A)(B)(C)(D)... and played during the broadcast time period. [0018] Further, the management host (20) can control and transmit the short message electronic advertisement unit to be broadcasted by each advertisement broadcast terminal (10) to each advertisement host (12), and simultaneously broadcast in a marquee mode. On the broadcaster (11), the managed host (20) can monitor and record the real-time advertisement broadcast status of each advertisement broadcast terminal (10). [0019] Ο Through the integrated configuration of the digital electronic advertisement and trailer system proposed by the present invention on the advertisement information, the management host (20) can be implemented in addition to accepting the advertisement of the advertisement broadcaster (10) owner. In addition, it can further accept the advertisement of other non-advertising end (10) users, and through the principle of user payment, the invention is a kind of stable profit protection for the operators, and further, The invention can further enable the electronic advertisement unit to be broadcasted by the user to make a selection after, for example, on the menu, and then communicate and transmit to the advertisement broadcast end (10) to which other users belong to the same group. Broadcasting during the broadcast period to further enhance advertising effectiveness and increase advertising visibility. In addition, through the establishment of the system, the advertising broadcast terminal (10) owned by the customer can broadcast advertisements of other users in a certain broadcast time ratio, so that the customers who own the advertisement broadcast terminal (10) are Advertisement 099118973 Form No. A0101 Page 9 / Total 15 Page 0992033572-0 [0020] 201145193 In addition to the broadcaster, the advertising broadcaster (10) to which it belongs can also be charged according to the proportion of the broadcast time period, becoming a broadcast advertisement. The platform, in the process of implementation, obtains a certain profit according to the proportion of public advertisements, so that the goal of mutual benefit can be achieved and the cost of advertising broadcast can be saved, and the technical means can form a prior art advertising system. The mutual symbiotic network relationship reached is also different from the competing relationship of the advertisement entrants in the prior art, so that the gain of the present invention can be seen here. [0024] [0024] [0024] [0024] Looking at the above, it can be seen that the present invention has achieved the desired effect under the prior art, and is also unfamiliar to those skilled in the art, and The progress and practicability of the company have already met the requirements of the patent application of the patent, and the patent application is filed according to law. You are requested to approve the application for the invention patent in order to encourage the invention. The embodiments described above are merely illustrative of the technical spirit and characteristics of the present invention, and the purpose of the present invention is to enable those skilled in the art to understand the contents of the present invention and to implement the present invention. That is, the equivalent changes or modifications made by the spirit of the present invention should still be included in the scope of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS The first figure is a schematic diagram of the configuration of the digital electronic advertisement broadcasting system of the present invention. The second figure is a group classification intention of the digital electronic advertisement broadcasting system of the present invention. The third figure is an embodiment of a digital electronic advertisement trailer system of the present invention. [Main component symbol description] Advertising broadcast terminal (10) 099118973 Form number Α 0101 Page 1 / 15 pages 0992033572-0 201145193 Broadcaster (11) Advertising host (12) Control host (20) Main group (A) (B)(C)(D) ❹ 〇099118973 Form No. A0101 Page 11 of 15 0992033572-0