200901068 九、發明說明 t胃明所屬之技術領域】 本發明是關於一種在顯示根據所輸入之檢索字元等的 檢索結果的頁面內顯示廣告時’可在頁面內指定廣告的顯 示框而投標的廣告伺服器裝置、廣告顯示方法、及廣告伺 服器程式。 【先前技術】 過去以來，是利用一種由使用者使用個人電腦等終端 裝置連接於網際網路等網路，並透過由伺服器裝置等所提 供的網頁（web page)取得資訊的系統。此時，由於網際網 路上的網頁的暴增，使用者會例如利用檢索服務等來檢索 資訊’並根據該檢索結果有效捜尋出有興趣的資訊。該檢 索服務是使用根據由使用者所輸入的檢索字元等來執行檢 索處理的檢索引擎，並生成與使用者有興趣之對象有關的 網頁清單而生成檢索結果頁面。 另一方面’網頁對於廣告媒體而言也是非常有用的介 面。尤其’檢索服務是由使用者高度利用的服務，顯示在 該檢索結果頁面具有相當大的廣告效果。再者，藉由顯示 使用者所輸入的檢索字元相關的廣告，可有效地對可能成 爲潛在顧客的使用者提示廣告。 這種容易顯示廣告的手法例如有，使廣告主的網站資 訊包含在檢索結果的清單內的手法。此時，廣告主會事先 登錄與檢索字元有關的關鍵字等，使自己的廣告顯示在根 -5- 200901068 據與該關鍵字相關的檢索字元進行檢索時的檢索結果頁面 。具體而言’是利用一種由複數個廣告主針對預定的關鍵 字投標，並依照該投標來顯示廣告的系統。此時，對於使 用者所輸入之檢索字元的檢索結果清單內的順位越高，已 知越會受到進行檢索的使用者的注意。因此，提案一種例 如依照廣告主的投標金額來決定檢索結果頁面所顯示的清 單內之順位的系統（例如參照日本專利第3 6 7 6 9 9 9號公報（ 以下稱爲專利文獻1))。 然而’專利文獻1的系統是單單依照投標金額由高而 低的順序來決定檢索結果清單的順位，並根據該順位在檢 索結果頁面內顯示。相對於此，廣告主有可能例如依預算 或宣傳活動而需要各種顯示樣態。例如，只要小小的空間 即可，因此有時也會有想以低價對應於多數個關鍵字來顯 示廣告的情況、或是並非單單以第1個位置來顯示，而是 想利用更大的空間明顯地顯示的情況。在這種情況下，如 專利文獻1的系統當中，廣告主並不一定能夠顯示符合自 身預算或宣傳活動的廣告。 又，廣告主有時會希望在特定的順位（例如第2個或第 3個）廣告、或是希望在特定的位置廣告。然而，對於想要 在網頁內持續在相同的順位或位置顯示廣告的廣告主而言 ，如專利文獻1的系統並無法滿足廣告主的需求。 【發明內容】 [發明所欲解決之課題] -6- 200901068 本發明是鑒於上述情況，其目的在於提供一 根據所輸入之檢索字元等的檢索結果的頁面內顯 ，能以符合廣告主之需求的樣態容易顯示廣告的 系統、廣告顯示方法、及廣告顯示程式。 [用以解決課題之手段] 本發明之廣告伺服器裝置是經由網路連接於 端裝置及廣告主終端裝置，並且具備：依照從前 終端裝置傳送而來的檢索字元，生成包含與該檢 關之廣告內容的檢索結果頁面的檢索結果頁面生 以及將該檢索結果頁面傳送到前述使用者終端裝 結果提供手段。 而且，前述廣告伺服器裝置的特徵爲具有： 告主終端裝置受理檢索字元的檢索字元受理手段 對應於由前述檢索字元受理手段所受理的檢索字 在前述檢索結果頁面上之顯示位置已被特定的至 告框顯示在前述廣告主終端裝置的投標內容登錄 標廣告框顯示手段；受理對於在前述廣告主終端 被指定之前述廣告框的投標金額的投標金額受理 前述投標金額受理手段所受理的投標金額在對於 框之該受理的投標金額及已經受理的投標金額當 投標金額時，會依據該投標金額來決定該廣告框 得標決定手段；將用來特定廣告主的資訊、前述 、前述廣告框、前述投標金額及前述廣告內容有 種在顯示 示廣告時 廣告顯示 使用者終 述使用者 索字元相 成手段； 置的檢索 從前述廣 ;生成讓 元，而且 少一個廣 頁面的投 裝置當中 手段；當 前述廣告 中爲最高 已得標的 檢索字元 關聯性地 200901068 加以記憶的記憶手段；以及當已受理從前述使用者終端裝 置傳送而來的檢索字元時，參照前述記憶手段，抽出與前 述檢索字元相關的廣告框，並且抽出在該各個廣告框由前 述得標決定手段決定得標之廣告框相關的廣告內容，作爲 可加在前述檢索結果頁面的廣告內容的廣告抽出手段。 本發明之廣告伺服器裝置可對應於檢索字元，將在檢 索結果頁面所顯示的至少一個廣告框設置成可藉由廣告主 進行投標。這些廣告框由於可任意設置其顯示位置，因此 可滿足廣告主各樣的要求。而且，廣告主可對各個廣告框 進行投標而獲得所希望的位置及所希望之數量的廣告框， 且能以符合所希望的樣態將廣告顯示在檢索結果頁面。藉 由在相同的位置持續地顯示廣告內容，對廣告主而言，可 加深使用者對於該廣告內容的印象。由於可抑制由於廣告 位置之變動所導致的點選率降低，因此對廣告主而言，可 穩定地引導使用者。另一方面，對使用者而言，在頁面上 搜尋廣告時不會麻煩。由於廣告內容的位置不會變動，因 此可從頁面上相同的位置接受過去所利用的服務。 此時，廣告框是在藉由投標廣告框顯示手段所生成的 投標內容登錄頁面當中，以檢索結果頁面上之顯示位置已 被特定的方式顯示。藉此，廣告主可在廣告主終端裝置當 中一面確認投標內容登錄頁面的顯示，一面指定所希望的 廣告框，並且對於該指定的廣告框輸入投標金額而容易地 進行投標。再者，當已藉由投標金額受理手段受理投標金 額時，會由得標決定手段決定得標，當已受理從使用者終 200901068 端裝置傳送而來的檢索字元時，會依照已決定的 廣告抽出手段抽出可加在檢索結果頁面的廣告內 可快速反映來自廣告主的投標，並抽出對應於檢 廣告內容。而且，對應於檢索字元而由廣告抽出 出的廣告內容會在檢索結果頁面當中配合廣告框 因此可有效地對可能成爲潛在顧客的使用者顯示 由於以上之說明，根據本發明，想要在會顯 輸入之檢索字元的檢索結果的頁面內顯示廣告時 合廣告主之需求的樣態容易地顯示廣告。 又，本發明之廣告伺服器裝置當中，前述投 顯示手段最好是，仿照前述使用者終端裝置上之 結果頁面所顯示的配置，將前述廣告框顯示在前 終端裝置。在該情況下，由於會仿照使用者終端 索結果頁面上的配置來顯示廣告框，因此，廣告 樣的位置及大小等之配置的廣告框當中，指定已 者之觀點的所希望之廣告框而進行投標。 又，本發明之廣告伺服器裝置當中，前述投 顯示手段最好是，將得標的前述廣告框相關的廣 示在前述廣告主終端裝置。在該情況下，廣告主 要投標之因應於檢索字元之檢索結果頁面的廣告 確認目前得標的廣告框相關的廣告內容之顯示， 所希望的廣告框而進行投標。該形態的廣告伺服 合設有兩個以上之廣告框的情況。亦即，想要投 主有時會想要消除處於競爭關係之其他廣告主的 得標，由 容，因此 索字元的 手段所抽 而顯示， 廣告。 示根據所 ，能以符 標廣告框 前述檢索 述廣告主 裝置之檢 主可從各 考慮使用 標廣告框 告內容顯 可針對想 框，一面 一面指定 器裝置適 標的廣告 廣告內容 -9- 200901068 而顯示自己的廣告內容。亦 之其他廣告主的廣告框的方 己廣告的點選率。又，廣告 比較廣告來顯示自己的商品 數個廣告框以及會顯示在這 望比較廣告的廣告主可促進 又，本發明之廣告伺服 顯示手段最好是，將對於前 前述廣告主終端裝置。在該 標之因應於檢索字元之檢索 對於該廣告框之投標的有無 進行投標。 又，本發明之廣告伺服 理手段最好是，在前述各個 在前述記憶手段的各個廣告 受理該投標金額，前述得標 投標金額受理手段受理前述 ，依據該投標金額來決定該 投標時並不需要受理多餘的 得標，因此廣告主可容易地 又，本發明之廣告伺服 面最好具有用以使前述投標 。亦即，可假想從使用者終 索結果頁面的使用者，會想 即，藉由以覆蓋處於競爭關係 式顯示自己的廣告，可提高自 主有時會想以與特定廣告主的 或服務。藉由在投標時顯示複 些廣告框的廣告內容，對於期 其對適當位置的投標。 器裝置當中，前述投標廣告框 述廣告框之投標的有無顯示在 情況下，廣告主可針對想要投 結果頁面的廣告框，一面確認 ，一面指定所希望的廣告框而 器裝置當中，前述投標金額受 廣告框的投標金額大於已記憶 框之最高投標金額的情況下， 決定手段最好是，在藉由前述 各個廣告框之投標金額的時點 廣告框已得標。在該情況下， 資料，而可簡單且迅速地決定 進行投標。 器裝置當中，前述檢索結果頁 內容登錄頁面顯示的連結功能 端裝置傳送檢索字元而看到檢 要以廣告主的身分對於該檢索 -10- 200901068 字元讓廣告顯示在該檢索結果頁面，或是廣告主會以使用 者身份傳送檢索字元看看檢索結果頁面，藉此考慮對於該 檢索字元的廣告進行追加或變更。此時，由於可藉由連結 功能，從檢索結果頁面在投標內容登錄頁面進行存取，因 此對廣告主而言，可對該檢索字元容易地投標。 又，本發明之廣告伺服器裝置當中，前述投標內容登 錄頁面最好包含：以可藉由廣告主指定的方式顯示對應於 前述檢索字元的至少一個廣告框的投標廣告框顯示頁面； 以及從該投標廣告框顯示頁面，針對由該廣告主所指定的 該廣告框，輸入對於該廣告框之投標金額的投標金額輸入 頁面，藉由在前述投標廣告框顯示頁面上點選前述廣告框 ，該廣告框會被指定，並且會顯示對於該指定的廣告框的 前述投標金額輸入頁面。在該情況下，廣告主可藉由在投 標廣告框顯示頁面上點選廣告框來指定廣告框，使其顯示 在投標金額登錄頁面，並且輸入對於該廣告框的投標金額 ，因此可容易地指定所希望的廣告框而進行投標。 又，本發明之廣告伺服器裝置當中，前述記憶手段最 好是記憶至少該檢索字元；以及對應於該檢索字元而預先 訂定之廣告框的數量及前述檢索結果頁面上之前述廣告框 的顯示位置作爲關於前述檢索字元的資料群（資料庫的記 錄），由前述檢索字元受理手段所受理的檢索字元並非已 記憶在前述記憶手段時，會在前述記憶手段追加關於該檢 索字元的新資料群。在該情況下，廣告主可自由地生成檢 索字元，然後針對該檢索字元在各個廣告框進行投標，因 -11 - 200901068 此可更爲容易地使其顯示所希望的廣告。 又，本發明之廣告伺服器裝置當中，前述檢索字元受 理手段最好是當有已記憶在前述記憶手段的檢索字元時， 會以可從該已記憶的檢索字元當中選擇所要傳送之檢索字 元的方式，將資訊提供至該廣告主終端裝置。在該情況下 ，廣告主在投標時，可參照已經登錄的一般檢索字元，再 對於已選擇的檢索字元進行投標，因此廣告主之投標時的 手續簡單，廣告主可容易地投標並顯示所希望的廣告。 又，本發明之廣告伺服器裝置當中，最好具備：從前 述廣告主終端裝置受理對應於前述檢索字元及前述廣告框 之廣告內容的內容登錄手段，前述內容登錄手段是在前述 廣告主終端裝置登錄前述廣告內容時，當有已記憶在前述 記憶手段的廣告內容時，會以可從該已登錄的廣告內容當 中選擇所要登錄之廣告內容的方式，將該已記憶的廣告內 容相關的資訊提供至該廣告主終端裝置。在該情況下，只 要一次登錄廣告內容，針對複數個廣告對象字元及廣告框 投標時，即使不逐次輸入廣告內容亦可，因此廣告主之投 標時的手續簡單，廣告主可容易地投標並顯示所希望的廣 告。 又，本發明之廣告伺服器裝置當中，最好具備：至少 根據前述各個廣告框的投標金額，算出對於在該各個廣告 框顯示前述廣告內容時對前述廣告主的請款金額，並根據 預定的上限値來限制該請款金額的請款管理手段。在該情 況下，對於來自廣告主的投標，可由請款管理手段根據投 -12- 200901068 標金額逐次算出請款金額。 ，在此投標單價乘上因應於 點選次數等之廣告效果的預 此時，請款管理手段是根據 ，因此可防止例如請款金額 此，廣告主可假設請款金額 方針，更爲容易地顯示符合 又，本發明之廣告伺服 是前述各個廣告框所預先訂 述最大請款金額可在前述投 述請款管理手段是，對於在 內容的前述請款金額爲該廣 額以上的情況下，會中止該 不。 在該情況下，用來限制 框所預先訂定的預定的最大 在投標內容登錄頁面進行設 款金額的上限値再投標。而 各個廣告框顯示廣告內容的 會中指該各個廣告框之該廣 該廣告內容時對廣告主的請 一步增加。因此，廣告主可 預算或廣告的方針，更爲容 又，本發明之廣告伺服 例如，以投標金額爲投標單價 廣告之顯示次數或顯示時間或 定數値，便可算出請款金額。 預定的上限値來限制請款金額 超過廣告主所假想的金額。因 ，並且例如依照預算或廣告的 所希望的廣告。 器裝置當中，前述上限値最好 定的預定的最大請款金額，前 標內容登錄頁面進行設定，前 前述各個廣告框顯示前述廣告 告框所設定之前述最大請款金 各個廣告框之該廣告內容的顯 請款金額的上限値是各個廣告 請款金額，該最大請款金額可 定，因此廣告主可事先決定請 且，請款管理手段是，對於在 請款金額爲最大請款金額時， 告內容的顯示，因此對於顯示 款金額會受到限制，以免更進 假設請款金額，並且例如依照 易地顯示符合所希望的廣告。 器裝置當中，前述請款金額最 -13- 200901068 好是，在前述各個廣告框的投標金額，乘上在前述檢索結 果頁面上顯示於該各個廣告框之前述廣告內容的點選次數 的値，前述上限値是被預先訂定作爲前述點選次數之上限 値的預定的最大點選次數，前述最大點選次數可在前述投 標內容登錄頁面進行設定，前述請款管理手段是，對於在 前述各個廣告框所顯示的前述廣告內容的點選次數爲該各 個廣告框所設定之前述最大點選次數以上的情況下，會中 止該各個廣告框之該廣告內容的顯示。 亦即，一般而言，廣告內容可假設包含對於廣告主之 網站的超連結，在該情況下，對於廣告內容的點選次數相 當於向使用者介紹廣告主之網站的次數。因此，藉由將在 投標金額乘上點選次數的値作爲請款金額，可直接反映出 廣告主因爲廣告所得到的利益而適當地決定請款金額。此 時，用來限制請款金額的上限値是被預先訂定作爲點選次 數之上限値得預定的最大點選次數，該最大點選次數可再 投標內容登錄頁面進行設定，因此，廣告主可事先決定點 選次數的上限値再投標。而且，請款管理手段是，在對於 各個廣告框之廣告內容的點選次數爲最大點選次數以上時 ，會中指該各個廣告框之該廣告內容的顯示，因此對於顯 示該廣告內容時對廣告主的請款金額會受到限制，以免更 進一步增加。因此，廣告主可假想請款金額或廣告的效果 ，並且例如依照預算或廣告的方針，更爲容易地顯示符合 所希望的廣告。 又，本發明之廣告伺服器裝置當中，當針對前述廣告 -14- 200901068 框中止預定之廣告內容的顯示時，最好是將對該廣告框之 次高投標金額的廣告內容往上移來顯示。亦即，中止廣告 內容之顯示時，藉由將對該廣告框之次高投標金額的廣告 內容往上移來顯示，可反映投標金額，並且減少廣告不顯 示的期間而有效地提供廣告。 接下來，本發明之廣告顯示方法是具備：依照經由網 路從使用者終端裝置傳送而來的檢索字元，生成包含與該 檢索字元相關之廣告內容的檢索結果頁面的檢索結果頁面 生成步驟；以及將該檢索結果頁面傳送到該使用者終端裝 置的檢索結果提供步驟。 而且，本發明之廣告顯示方法的特徵爲具備：從前述 廣告主終端裝置受理檢索字元的檢索字元受理步驟；生成 用以使對應於由前述檢索字元受理手段所受理的檢索字元 ，而且在前述檢索結果頁面上之顯示位置已被特定的至少 一個廣告框顯示在前述廣告主終端裝置的投標內容登錄頁 面的投標廣告框顯示步驟；受理對於在前述廣告主終端裝 置當中被指定之前述廣告框的投標金額的投標金額受理步 驟；當前述投標金額受理步驟所受理的投標金額在對於前 述廣告框之該受理的投標金額及已經受理的投標金額當中 爲最高投標金額時，依據該投標金額來決定該廣告框已得 標的得標決定步驟；將用來特定廣告主的資訊、檢索字元 、前述廣告框、前述投標金額及前述廣告內容有關聯性地 記憶在記憶手段的記憶步驟；以及當已受理從前述使用者 終端裝置傳送而來的檢索字元時，參照前述記憶手段，抽 -15- 200901068 出與前述檢索字元相關的廣告框，並且抽出在該各個廣告 框由前述得標決定步驟決定得標之投標金額相關的廣告內 容，作爲可加在前述檢索結果頁面的廣告內容的廣告抽出 步驟。 根據本發明之廣告顯示方法，如關於本發明之廣告伺 服器裝置所說明，藉由投標廣告框顯示步驟，廣告主可對 於檢索字元一面確認廣告主終端裝置的顯示，一面容易地 在所希望的各個廣告框投標。因此，根據本發明，能以符 合所希望的樣態在檢索結果頁面顯示廣告，並且有效地在 可能成爲潛在顧客的使用者顯示廣告。 接下來，本發明之廣告伺服器程式是使電腦執行：依 照經由網路從使用者終端裝置傳送而來的檢索字元，生成 包含與該檢索字元相關之廣告內容的檢索結果頁面的檢索 結果頁面生成處理；以及將該檢索結果頁面傳送到該使用 者終端裝置的檢索結果提供處理。 而且，本發明之廣告伺服器程式的特徵爲：具有使前 述電腦執行以下處理的功能：從前述廣告主終端裝置受理 檢索字元的檢索字元受理處理；生成用以使對應於由前述 檢索字元受理手段所受理的檢索字元，而且在前述檢索結 果頁面上之顯示位置已被特定的至少一個廣告框顯示在前 述廣告主終端裝置的投標內容登錄頁面的投標廣告框顯示 處理；受理對於在前述廣告主終端裝置當中被指定之前述 廣告框的投標金額的投標金額受理處理；當前述投標金額 受理處理所受理的投標金額在對於前述廣告框之該受理的 -16- 200901068 投標金額及已經受理的投標金額當中爲最高投標金額時， 依據該投標金額來決定該廣告框已得標的得標決定處理； 將用來特定廣告主的資訊、前述檢索字元、前述廣告框、 前述投標金額及前述廣告內容有關聯性地記憶在記憶手段 的記億處理；以及當已受理從前述使用者終端裝置傳送而 來的檢索字元時，參照前述記憶手段，抽出與前述檢索字 元相關的廣告框，並且抽出在該各個廣告框由前述得標決 定處理決定得標之投標金額相關的廣告內容，作爲可加在 前述檢索結果頁面的廣告內容的廣告抽出處理。 根據本發明之廣告伺服器程式，可使電腦執行可獲得 關於本發明之廣告伺服器裝置所說明之效果的處理。 【實施方式】 針對本發明之伺服器裝置之一實施形態，參照第i圖〜 第3 5圖加以說明。 首先’參照第1圖，本實施形態的廣告伺服器裝置1是 檢索引擎伺服器，是經由網路NW連接於使用者終端裝置 2-k(k=l，2,…η)及廣告主終端裝置3-k(k=l，2,…η)。而且藉 由廣告伺服器裝置1、使用者終端裝置2-k、及廣告主終端 裝置3-k構成廣告顯示系統s。 該廣告顯不系統S是根據由使用者在檢索網站所輸入 的檢索字元’將檢索結果提供至該使用者，並且在提供檢 索結果時’除了檢索結果之外還顯示與檢索字元相關的廣 告內容的系統（參照第25圖）。廣告主可藉由登錄爲廣告顯 -17- 200901068 示系統S的會員，對應於預測使用者爲了進行檢索會輸入 的檢索字元來登錄廣告內容，並藉由投標來刊載廣告。 廣告伺服器裝置1是由檢索網站之經營者所經營的伺 服器裝置，就其功能而言具備：依照從使用者終端裝置2 -k所輸入的檢索字元，生成包含與該檢索字元相關之廣告 內容的檢索結果頁面的檢索結果頁面生成手段6a;以及將 所生成的檢索結果頁面傳送到使用者終端裝置2-k的檢索 結果提供手段6b。 再者’廣告伺服器裝置1就其功能而言具備：根據從 使用者終端裝置2-k所輸入的檢索字元來進行被檢索對象 之檢索的檢索手段5。檢索手段5例如會使用與網站相關的 資訊（網站名稱、說明、網頁、文字內容等文字資料）作爲 被檢索對象。而且，檢索手段5會抽出在關於網站的資訊 包含檢索字元的網站，並輸出一覽顯示所抽出之網站的清 單作爲檢索結果（參照第25圖的符號804)。本實施形態是 廣告伺服器裝置1具備檢索手段5的例子，但是也有廣告伺 服器裝置1不具備檢索手段5，而是從外部接受檢索引擎之 OEM提供來進行檢索的情況。 又’廣告伺服器裝置1可經由使用者終端裝置2-k及 廣告主終端裝置3 -k、以及網路N W，例如在通訊協定使用 TCP/IP (Transmission Control P r o t o c ο 1/1 n t er n e t Protocol) 等彼此進行資料的傳送/接收。此外，網路N W是例如由 網際網路、專用通訊線路（例如CATV(C〇 mmunity Antenna Television)線路）、移動體通訊網（包含基地台等）、及閘道 -18- 200901068 等所構築而成。 使用者終端裝置2-k是廣告顯示系統S之檢索網站的 使用者所利用的終端裝置。使用者終端裝置2-k可適用例 如已安裝（install)網路瀏覽器應用程式的個人電腦、 PDA(Personal Digital Assistant)、STB(Set Top Box)、行 動電話等。使用者終端裝置2-k本身除了網路瀏覽器應用 程式及其他一般的功能以外，不需要具有特殊的功能，藉 由使廣告伺服器裝置1經由使用者終端裝置2-k的網路瀏 覽器應用程式’將各種頁面顯示在使用者終端裝置2-k的 畫面’或是取得由使用者輸入到這些頁面的資訊來實現廣 告顯示系統S。因此’當使用者將檢索字元輸入檢索網站 的檢索頁面時，相對於檢索字元的檢索結果頁面就會由廣 告伺服器裝置1提供，並且在使用者終端裝置2 _ k的瀏覽 器以畫面顯示。 路瀏覽 身與使 及其他 廣告伺 應用程 ，或是 不系統 登錄的 狀況等 廣告主終端裝置3-k是本身爲廣告顯示系統8 的廣告主所利用的終端裝置，可適用例如已安裝網 器應用程式的個人電腦等。廣告主終端裝置3_k本 用者終端裝置2-k —樣，除了網路瀏覽器應用程式 一般的功能以外，不需要具有特殊的功能，藉由使 服器裝置1經由廣告主終端裝置3_k的網路瀏覽器 式，將各種頁面顯示在廣告主終端裝置3 _k的畫面 取得由廣告主輸入到這些頁面的資訊來實現廣告顯 S。因此，當廣告主登入廣告管理網站時，包含所 該廣告主之會員資訊、廣告內容、投標內容、請款 -19- 200901068 的各種頁面會由廣告伺服器裝置丨提供，並且在廣告主終 聰裝置3-k的瀏覽器以畫面顯示（參照第7圖）。而且，透過 迫些頁面，廣告主可對會員資訊、廣告內容、投標內容、 請款狀況等進行登錄•變更.確認等的管理。 接下來’參照第2圖’針對廣告伺服器裝置1的構成加 以說明。 廣告伺服器裝置1具備：連接於網路NW而控制使用 者終端裝置2 - k及廣告主終端裝置3 _ k等之通訊狀態的通 訊部1 〇 :進行各種運算處理的控制部i丨（由CPU、R〇M、 RAM、輸出入電路等所構成的運算處理電路）；記憶各種 資料及程式等的記憶部1 2(例如硬碟驅動器等）；以及進行 此等各部之間的介面處理（資料的讀取及寫入等）的輸出入 介面部1 3。此外，記憶部丨2相當於本發明的記憶手段。再 者，廣告伺服器裝置1亦可具備：例如一方面從可撓性碟 片、CD(Compact Disc)、DVD(Digital Versatile Disc)等記 億媒體讀取資料等，一方面對於該記憶媒體記錄資料等的 驅動部。 在記憶部1 2，就用來儲存檢索結果頁面生成手段6a 及檢索結果提供手段6b所使用的資料的資料庫而言，具 體而言，建構有頁面資料庫20、關鍵字資料庫21、會員資 訊資料庫22、內容資料庫23、投標資料庫24、請款資料庫 25 ° 在頁面資料庫20記憶有由廣告伺服器裝置1提供給使 用者終端裝置2-k及廣告主終端裝置3-k，然後顯示在畫面 -20- 200901068 的各種頁面相關的資訊。具體而言，在頁面資料庫20登錄 有例如構成網頁的HTML資料、聲音資料、文字資料等。 此外，關於頁面的種類及頁面構成容後敘述。 記憶在該頁面資料庫20的資訊包含有關於廣告框的資 訊。廣告框是可在檢索結果頁面（參照第25圖）當中顯示對 應於檢索字元的廣告的框。在各個廣告框可顯示各一個的 廣告內容。又，廣告主可在每個檢索字元指定廣告框而進 行投標。關於廣告框的資訊，具體而言是例如對應於如後 述第15圖所示之C_1、R-1等表示廣告框的號碼，並且爲 了在檢索結果頁面上的預定位置及大小等的配置顯示廣告 內容的HTML資料等。 在關鍵字資料庫21記憶有由使用者及廣告主所輸入的 檢索字元。檢索字元是依後述第14圖所示的類別而被分類 的關鍵字。 在會員資訊資料庫22，對應於用來識別該廣告主（特 定廣告主）的廣告主ID’記憶有關於本身爲廣告顯示系統 S之會員的廣告主的資訊。具體而言，在會員資訊資料庫 22是如第3圖所示’登錄有例如廣告主id、登入所需的密 碼、用來識別廣告主支付廣告費之帳戶的帳戶ID、帳號 、廣告主的姓名或名稱、郵遞區號、地址、電話號碼、 FAX號碼、部門、承辦人姓名、郵件地址等。 此外’帳戶ID及郵件地址由於是一對一地與廣告主 ID對應’因此亦可取代廣告主id而用來作爲識別廣告主 的資訊。 -21 - 200901068 在內容資料庫23，對應於用來識別該廣告內容的內容 ID、及廣告主ID，記憶有關於廣告內容的資訊。具體而 言，在內容資料庫23是如第4圖所示，登錄有例如內容ID 、廣告主ID、以廣告內容顯示的標題、用來連結於廣告 主之網頁的URL、顯示廣告內容的文字、及以廣告顯示的 畫像之檔案參照資訊等。 在投標資料庫24，對應於廣告主ID、廣告框及內容 ID，記憶有關於在各個廣告框顯示廣告所需的投標金額等 之投標的資訊。具體而言，在投標資料庫24是如第5圖所 示，登錄有例如檢索字元（經過類別分類的關鍵字）、廣告 框、內容ID '投標金額（單價）、投標日期、廣告主ID、 藉由使用者之廣告內容的點選次數、請款金額、最大點選 次數、最大請款金額、點選次數上限旗標、請款金額上限 旗標、刊載中止旗標等。 此外，記憶在投標資料庫24的投標金額相當於得標金 額，記憶在投標資料庫24的資訊相當於得標資訊。 刊載中止旗標是顯示廣告內容之刊載狀態的旗標。在 廣告內容爲可刊載的狀態下，刊載中止旗標是被設定爲〇 ，在廣告內容爲刊載中止的狀態下，刊載中止旗標是被設 定爲1。 最大點選次數是表示由廣告主針對各個廣告框之廣告 內容的點選次數預先訂定的預定的上限値。又，點選次數 上限旗標是用來設定是否根據最大點選次數而中止廣告內 容之刊載的旗標。當點選次數上限旗標被設定爲0的情況 -22- 200901068 下’並不使用最大點選次數作爲上限値，而是無關於點選 次數來刊載廣告內容。又，當點選次數上限旗標被設定爲 1的情況下’是使用最大點選次數作爲上限値，當點選次 數達到最大點選次數以上時，即中止該廣告內容的刊載。 最大請款金額是對於在各個廣告框顯示廣告內容之請 款金額之預先訂定的預定的上限値。又，請款金額上限旗 標是用來設定是否根據最大請款金額而中止廣告內容之刊 載的旗標。當請款金額上限旗標被設定爲〇的情況下，並 不使用最大請款金額作爲上限値，而是無關於請款金額來 刊載廣告內容。又，當請款金額上限旗標被設定爲i的情 況下’是使用最大請款金額作爲上限値，當請款金額達到 最大請款金額以上時，即中止該廣告內容的刊載。 在請款資料庫25，對應於廣告主ID記憶有對於廣告 之刊載的請款金額等關於請款的資訊。具體而言，在請款 資料庫26是如第6圖所示，登錄有例如廣告主ID、帳號、 類別、關鍵字、廣告框、對於廣告之顯示的單價、點選次 數、及請款金額等。以單價而言，係可使用例如投標金額 。又，以請款金額而言，係可使用例如在單價乘上點選次 數的値。 再者，在記憶部1 2建構有檢索手段5作爲被檢索對象 所使用之網站相關的資訊的資料庫。又，在記億部1 2，除 了預定的作業系統以外，還記億有使用HTTP協定，依照 使用者終端裝置2及廣告主終端裝置3 -k所傳送的要求， 根據記億在該記憶部1 2的各種資料生成網頁，並將該網頁 -23- 200901068 傳送到使用者終端裝置2-k及廣告主終端裝置3_k等所需 的WWW(W〇rld Wide Web)伺服器程式、以及其他用來實 現檢索手段5、檢索結果頁面生成手段6a及檢索結果提供 手段6b之功能的各種程式。 此外，各種資料及程式等例如可從其他伺服器裝置等 經由網路NW而取得’或是記錄在CD-ROM等記憶媒體 ，然後經由驅動部被讀取。 另外’控制部11具備有：用來實現檢索手段5、檢索 結果頁面生成手段6 a及檢索結果提供手段6 b之功能的各 種功能性構成。這些功能可藉由讀取事先記憶在廣告伺服 器裝置1之控制部11的ROM或記憶部1 2的程式，並且由控 制部1 1的C P U執行而實現。該程式包含本發明之廣告伺 服器程式。 再者，具體而言’控制部1 1是如第2圖所示，就關於 檢索結果頁面生成手段6a及檢索結果提供手段6b的功能 性構成而言’具備有：進行在廣告管理網站存取的廣告主 之登入處理的認證手段30;廣告主登錄關於該廣告主之資 訊用的會員資訊登錄手段31;從廣告主終端裝置3-k受理 對應於檢索字元及廣告框之廣告內容的內容登錄手段32; 受理從廣告主終端裝置3-k所傳送的檢索字元的檢索字元 受理手段33;生成以可藉由廣告主指定而投標的方式顯示 對應於由檢索字元受理手段33所受理之檢索字元的廣告框 的後述投標內容登錄•變更•確認頁面5 00，並且使其顯 示在廣告主終端裝置3-k的投標廣告框顯示手段34;受理 -24- 200901068 對於在廣告主終端裝置3 -k被指定的廣告框之投標金額的 投標金額受理手段35 ;當由投標金額受理手段35所受理的 各個廣告框之投標金額爲最高投標金額時，依據該投標金 額來決定該廣告框已得標的得標決定手段3 6 ;在已受理從 使用者終端裝置2-k傳送而來的檢索字元時，抽出可加在 檢索結果頁面的廣告內容的廣告抽出手段37;以及算出對 於廣告主的請款金額’並根據預定的上限値（最大請款金 額、最大點選次數）使廣告內容的顯示中止而限制請款金 額的請款管理手段3 8。 藉由投標廣告框顯不手段34所顯示的投標內容登錄· 變更•確認頁面5 00(本發明之投標內容登錄頁面），具體 而言是如後述的第15圖所示，包含：從已登入廣告管理網 站的廣告主經由廣告主終端裝置3 -k傳送檢索字元時，以 可藉由廣告主指定的方式顯示對應於檢索字元之至少一個 廣告框的廣告框顯示•指定頁面5 2 0 (本發明之投標廣告框 顯示頁面）；以及如後述的第16圖所示，從廣告框顯示· 指定頁面520針對由廣告主所指定的廣告框，輸入對於該 廣告框之投標金額的投標頁面530(本發明之投標金額輸入 頁面）。此時’投標廣告框顯示手段34會針對各個廣告框 ，仿照在檢索結果頁面8 0 0所顯示的配置顯示在畫面。 投標金額受理手段35在設於各個檢索字元的各個廣告 框的投標金額，大於已記憶在投標資料庫2 4的各個廣告框 之投標金額的情況下’會受理該投標金額。又，得標決定 手段3 5在已由投標金額受理手段3 5受理各個廣告框之投標 -25- 200901068 金額的時間點’會依據該投標金額決定該廣告框已被得標 〇 廣告抽出手段37在已受理從使用者終端裝置2-k傳送 而來的檢索字元時，會參照記憶部1 2抽出與檢索字元相關 的廣告框，並且作爲可加在檢索結果頁面800的廣告內容 ’抽出與在各個廣告框由得標決定手段3 6決定得標之投標 金額相關的廣告內容。具體而言，廣告抽出手段37在由使 用者終端裝置2-k依據任意的檢索字元進行檢索時，會參 照投標資料庫24抽出與該檢索字元相關的廣告框。接下來 ，會從投標資料庫24取得在所抽出的各個廣告框，與由得 標決定手段3 6決定得標之投標金額相關的廣告內容的內容 ID，並且從內容資料庫23抽出關於與該內容ID相關之廣 告內容的資訊。 接下來，檢索結果頁面生成手段6a會依照從使用者 終端裝置2-k傳送而來的檢索字元，生成已加入由廣告抽 出手段37所抽出的廣告內容的檢索結果頁面，檢索結果提 供手段6b會將該檢索結果頁面傳送到使用者終端裝置2-k 〇 接下來，針對藉由廣告伺服器裝置1被提供（傳送）至 廣告主終端裝置3-k及使用者終端裝置2-k的頁面的頁面 構成，參照第7圖〜第2 8圖加以說明。被提供至廣告主終端 裝置3-k的頁面是如第7圖所示’例如有會員登入頁面1〇〇 、登入中的廣告主進行登錄•確認•變更等之各種管理用 的首頁的個人頁面200、關於會員資訊登錄•確認•變更 -26- 200901068 的頁面300、關於廣告內容登錄•確認•變更的頁面4〇〇、 關於投標內容登錄•確認•變更的頁面5〇0 '及關於·請款 狀況確認的頁面600等。又，關於投標內容登錄•確認· 變更的頁面500，具體而言是包含例如關鍵字選擇.輸人 頁面5 1 0、投標廣告框顯示•指定頁面5 2 0、投標頁面5 3 〇 、及投標內容確認頁面540之四種頁面。第7圖所示的箭頭 符號代表這些頁面間的畫面轉換。又，以被提供至使用者 終端裝置2-k的頁面而言，例如有使用者輸入檢索字元所 需的檢索頁面7〇〇(參照第24圖）、以及將檢索結果顯示給 使用者所需的檢索結果頁面8 00(參照第25圖）等。 接下來，針對各頁面的頁面構成，參照第8圖〜第28圖 加以說明。 首先，參照第8圖，針對會員登入頁面1 〇 〇的頁面構成 加以說明。第8圖是顯示會員登入頁面1〇〇的畫面顯示例。 會員登入頁面100是本身爲廣告顯示系統S之會員的廣告 主用來登入廣告管理網站的頁面。 如第8圖所示，會員登入頁面100是由廣告主ID輸入 區101、密碼輸入區102、登入鍵103、新會員登錄鍵1〇4所 構成。在廣告主ID輸入區101係顯示用來輸入廣告主id 的輸入表格’在密碼輸入區102係顯示用來輸入密碼的輸 入表格。當藉由廣告主選擇登入鍵103時，使用藉由會員 登入頁面100被廣告主輸入的廣告主ID及密碼，由認證手 段3 0進行密碼認證’當密碼認證處理成功時，便藉由認證 手段30轉換到個人頁面。又，選擇新會員登錄鍵i〇4時， -27- 200901068 會藉由會員資訊登錄手段3 1轉換到會員資訊登錄•確認. 變更頁面30 0。 接下來’參照第9圖、第1〇圖，針對關於會員資訊登 錄•確認•變更的頁面3 00的頁面構成加以說明。第9圖是 會員資訊登錄•確認•變更頁面（首頁）300的畫面顯示例 ’第10圖是從會員資訊登錄•確認·變更頁面3〇〇轉換的 會員資訊確認頁面3 1 0的畫面顯示例。會員資訊登錄•確 認•變更頁面300是廣告主在廣告顯示系統S進行新會員 登錄、或是該廣告主本身要確認關於本身爲廣告顯示系統 S之會員的各廣告主的資訊、或是對該資訊進行登錄•變 更、刪除等所需的頁面。 會員資訊登錄•確認•變更頁面3 00是會在例如於會 員登入頁面100當中選擇了新會員登錄鍵104的情況、於個 人頁面2 0 0選擇了會員資訊登錄•確認•變更連結的情況 、以及於會員資訊確認頁面3 1 0選擇了重新輸入鍵的情況 下轉換的頁面。 如第9圖所示，會員資訊登錄•確認•變更頁面300是 由會員資訊顯示·輸入區301、登錄鍵3 02、及「返回」鍵 303所構成。在會員資訊顯示·輸入區301會顯示用來分別 顯示·輸入會員名稱、郵遞區號、地址等關於廣告主的資 訊的輸入表格。此外，已從個人頁面200轉換的情況下’ 與廣告主ID有關聯地記億在會員資訊資料庫22的資訊是 在該當的各輸入表格以可變更的形式顯示。 當廣告主選擇「返回」鍵3〇3時，會轉換到轉換至會 -28- 200901068 員資訊登錄•確認•變更頁面300之前的頁面。又，當廣 告主選擇登錄鍵時，會轉換到會員資訊確認頁面3 1 0。 如第1 〇圖所示，會員資訊確認頁面3 1 0是由會員資訊 顯示區311、重新輸入鍵312、及確認鍵313所構成。在會 員資訊顯示區3 1 1係分別顯示在會員資訊登錄•確認•變 更頁面3〇〇所顯示•輸入的內容。當廣告主選擇確認鍵313 時，顯示在會員資訊確認頁面3 1 0的內容會以廣告主相關 的資訊被登錄在會員資訊資料庫22。又，選擇「重新輸入 」鍵312時，會轉換到會員資訊登錄.確認•變更頁面300 〇 接下來，參照第1 1圖，針對個人頁面200的頁面構成 加以說明。第11圖是顯示個人頁面2 00的畫面顯示例。個 人頁面200是本身爲廣告顯示系統S之會員的各廣告主對 會員資訊、廣告內容、投標內容進行登錄•確認•變更、 或是用來確認請款狀況、刊載狀況等的頁面。個人頁面 200是根據對應於登入中的廣告主之廣告主ID的會員資訊 、廣告內容資訊、投標資訊、請款資訊等所生成。 又，個人頁面200是例如在會員登入頁面1〇〇當中選擇 登入鍵103’且密碼認證成功時進行轉換的頁面。 如第11圖所示，個人頁面200是由選單選擇區201、投 標狀況•刊載狀況顯示區2 0 2、及登出鍵2 0 3所構成。 在選單選擇區201會顯示爲了轉換至對各種資訊進行 登錄•變更•確認等所需之頁面的連結。在此，選擇會員 資訊登錄•確認•變更連結時，會轉換至第9圖所示的會 -29- 200901068 員資訊登錄.確認.變更頁面300。又，選擇廣告內容登 錄.確認•變更連結時，會轉換至第12圖所示的廣告內容 登錄•確認•變更頁面400。又，選擇投標內容登錄•確 認•變更連結時，會轉換至第1 3圖所示的投標內容登錄· 確認.變更頁面500之首頁的關鍵字選擇•輸入頁面510。 又，選擇請款狀況確認連結時，會轉換至第28圖所示的請 款狀況確認頁面600。 在投標狀況•刊載狀況顯示區2〇2會顯示廣告主所投 標之廣告的類別、關鍵字、廣告框的框編號、內容ID、 投標金額、得標金額、狀況、點選次數等。又，當廣告主 點選投標狀況•刊載狀況顯示區202的各記錄時，會轉換 到關於該記錄的投標畫面。在此，在「狀況」的欄當中所 謂「刊載中」代表廣告正在顯示的狀況，所謂「中止中」 代表過去曾顯示，但現在並未顯示的狀況，所謂「未刊載 」代表過去、現在都沒有顯示過的經歷。本發明是依各個 廣告框受理投標，因此會產生其他廣告主獲得最高投標金 額時，實際並不會顯示的現象。藉由在狀況欄顯示「中止 中」，可使廣告主有再投標的機會。又，在狀況欄會有「 未刊載」，是因爲有時最高投標金額的廣告由於點選次數 足夠或累計請款金額足夠，因而以廣告條件滿了而結束顯 示，因此有時在最高投標金額以下也會受理投標。如上所 述’由於是在登入後一次顯示投標完成關鍵字及狀況，因 此廣告主除了可掌握投標狀況•刊載狀況，還可立刻再投 標。 -30- 200901068 當廣告主選擇登出鍵203時，會執行來自廣告管理網 站的登出處理，例如會轉換到告知廣告主完成登出的頁面 〇 接下來，參照第1 2圖，針對關於廣告內容登錄•確認 •變更的頁面400的頁面構成加以說明。第12圖是顯示廣 告內容登錄·確認·變更頁面4 00的畫面顯示例。廣告內 容登錄•確認•變更頁面400是廣告主首次登錄所要顯示 之廣告內容、或是對已登錄的廣告內容進行確認·變更等 所需的頁面。又，廣告內容登錄•確認•變更頁面400是 例如在個人頁面20 0當中，選擇了廣告內容登錄•確認· 變更連結時會轉換的頁面。 如第12圖所示，廣告內容登錄•確認•變更頁面400 是由內容ID選擇區401、標題選擇·輸入區402、URL輸 入區403、文字輸入區404、畫像檔案參照區405、登錄鍵 406及返回鍵407所構成。 在內容ID選擇區401會顯示用來選擇內容ID的下拉 選單。此外，從其他頁面轉換到廣告內容登錄•確認•變 更頁面400的情況下，經常會被自動賦予未登錄的內容ID ，該新的內容ID會顯示在下拉選單之清單的頂部。 在標題選擇·輸入區402會顯示廣告主選擇或輸入廣 告內容之標題所需的附有下拉選單的輸入空格。廣告主可 從下拉而顯示的已登錄標題選擇廣告內容、或是直接在輸 入空格輸入與新的內容ID相關的標題。 在URL輸入區403會顯示用來輸入廣告主之網站等之 -31 - 200901068 URL的輸入表格。又，在文字輸入區404會顯示用來輸入 顯示廣告之內容的文字的輸入表格。又，當廣告主選擇畫 像檔案輸入區405的參照鍵時，會打開用來指定參照檔案 的子畫面。 要變更已登錄的廣告內容的情況下，是利用內容ID 選擇區401或標題選擇·輸入區402的下拉選單，來選擇所 要變更的廣告內容的內容ID或標題。藉由選擇內容id, 所選擇的內容ID之廣告內容的內容會顯示在標題選擇· 輸入區402、URL顯不輸入區403、文字顯不輸入區404、 及畫像檔案參照區405。又，藉由選擇標題，所選擇的標 題之廣告內容的ID及內容會顯示在內容ID選擇區401、 URL顯示輸入區403、文字顯示輸入區404、及畫像檔案參 照區405。 當廣告主選擇登錄鍵406時，由廣告主在廣告內容登 錄•確認•變更頁面400所輸入•選擇的內容會以廣告內 容相關的資訊被登錄在內容資料庫23’並且轉換至個人頁 面200。又，選擇「返回」鍵407時，會直接轉換到個人頁 面 200。 接下來，參照第13圖〜第24圖’針對投標內容登錄· 確認·變更頁面相關的頁面5 0 0的頁面構成加以說明。 首先，針對投標內容登錄•確認•變更頁面500之首 頁的關鍵字選擇•輸入頁面510的頁面構成’參照第13圖 、第14圖及第20圖加以說明。第13圖是顯示投標內容登錄 .確認•變更頁面5〇〇之首頁的關鍵字選擇•輸入頁面51〇 -32- 200901068 的初期狀態（檢索字元的選擇開始狀態）的畫面顯示例。該 關鍵字選擇•輸入頁面510是例如在個人頁面200當中，選 擇了投標內容登錄.確認.變更連結時會轉換的頁面。 如第13圖所示，關鍵字選擇•輸入頁面510是由關鍵 字選擇•輸入區511、投標狀況確認鍵512、及「返回」鍵 5 1 3所構成。 在關鍵字選擇•輸入區511會顯示廣告主用來選擇或 輸入檢索字元之關鍵字的附有下拉選單的輸入空格。廣告 主可從下拉而顯示的已登錄關鍵字選擇關鍵字、或是直接 在輸入空格輸入關鍵字。在關鍵字選擇•輸入頁面510當 中選擇或輸入關鍵字時，會轉換到後述的投標廣告框顯示 •指定頁面5 2 0。 當廣告主選擇「返回」鍵513時，會轉換到前頁面。 又，當廣告主選擇投標狀況確認鍵5 1 2時，會轉換到關於 在關鍵字選擇•輸入區511所選擇或所輸入之關鍵字的後 述投標內容確認頁面540。 又，在第14圖顯不在第13圖的關鍵字選擇•輸入頁面 510，將關鍵字選擇•輸入區511之輸入空格下拉後之狀態 的畫面顯示例。如第1 4圖所示，關鍵字是例如依保險、金 融、購物等的各類別來分類。例如，在保險類登錄有保險 、汽車保險、人壽保險等關鍵字。 又，在第20圖顯示在第13圖的關鍵字選擇.輸入頁面 51〇，由廣告主直接將未登錄的關鍵字輸入在關鍵字選擇 •輸入區5 1 1之輸入空格後之狀態的畫面顯示例。亦即， -33- 200901068 是做成沒有任何人投標的關鍵字而進行投標的情況。如上 所述，廣告主可自由地在關鍵字選擇·輸入區511的輸入 空格輸入關鍵字。此外，所輸入的關鍵字之登錄的有無， 可藉由選擇投標狀況確認鍵5 1 2而轉換至投標廣告框顯示 •指定頁面520來確認投標狀況、或是將該所輸入的關鍵 字作爲檢索字元，從檢索頁面700進行檢索處理並確認檢 索結果頁面8 00而加以掌握。 接下來，針對投標廣告框顯示•指定頁面520的頁面 構成，參照第15圖、第21圖加以說明。在第15圖顯示在第 14圖的關鍵字選擇•輸入頁面510，選擇「保險」作爲關 鍵字後予以轉換之情況的投標廣告框顯示•指定頁面520 的畫面顯示例。該投標廣告框顯示•指定頁面520是根據 關於記憶在投標資料庫24之投標的資訊所生成。 如第15圖所示，該投標廣告框顯示•指定頁面520是 由「返回」鍵5 22、及廣告框群顯示·指定區523，以及與 第14圖之關鍵字選擇·輸入頁面510相同的關鍵字選擇· 輸入區521所構成。選擇「返回」鍵522時，會轉換到轉換 前的關鍵字選擇•輸入頁面510。 在廣告框群顯示·選擇區5U會針對已選擇的關鍵字 ，明示出廣告主可投標的複數個（該畫面顯示例爲六個）廣 告框。投標廣告框顯示•指定頁面520最好是與檢索時對 使用者生成的頁面實際上相同的配置。因爲廣告主可站在 使用者的觀點來選擇適合自己公司的廣告框。又，本發明 是依各個廣告框受理投標，因此，可藉由準備複數個廣告 -34- 200901068 框，使同一個廣告主得標所有的廣告框。例如，想要在短 時間集中刊登廣告的情況下，可藉由進行超過目前投標金 額的投標，使相同或相關的廣告顯示在所有的廣告框。 關於有投標的廣告框，框會以實線顯示，並且會在框 內顯示目前得標的廣告主的廣告內容及得標金額。又，關 於沒有投標的廣告框，框會以虛線顯示，並且會在框內顯 示「沒有投標」。如上述可加以區別地顯示已投標廣告棰 及未投標的廣告框，藉此可明示出未投標的廣告框。又， 關於已投標的廣告框，可藉由顯示刊載中的廣告主及得標 金額（刊載中之廣告的投標金額），以高於競標對象廣告主 之廣告的金額進行投標、或是在競標對象廣告主的旁邊進 行比較廣告、或是在合作對象廣告主的廣告控制投標、或 是w相對較爲廉價的廣告框進行投標、或是進行自由度高 的投標。又’由廣告主點選廣告框時，會轉換到後述的投 標頁面530(參照第16圖）。藉此，廣告主可在投標廣告框 顯示.指定頁面520 —面於畫面上確認各個廣告框，一面 指定所希望的廣告框，並且在投標頁面530容易地投標。 又’在第21圖顯示在第20圖的關鍵字選擇•輸入頁面 51〇’由廣告主輸入未登錄的關鍵字「高爾夫保險」，並 選擇投標狀況確認鍵5 1 2時會轉換之投標廣告框顯示•指 定頁面5 2 0的畫面顯示例。在該情況下，已選擇的關鍵字 「高爾夫保險」由於是未登錄的關鍵字，因此在投標廣告 框顯不•指定頁面520當中’關於廣告主可投標的複數個（ 該畫面顯示例爲六個）廣告框當中的所有廣告框並沒有投 -35- 200901068 標，所有的框都會以虛線顯示，並且會在框內顯示「沒有 投標」。 接下來’針對投標頁面530的頁面構成，參照第16圖 、第18圖及第22圖加以說明。在第16圖顯示在第15圖的投 標廣告框顯不•指定頁面520當中，指定右上段之廣告框 R-1後所轉換之投標頁面530的畫面顯示例。該投標頁面 H0是由指定廣告框顯示區5 3 3、投檩金額輸入區5 3 4、投 標登錄鍵535、廣告內容選擇區536、廣告內容輸入鍵537 、點選次數上限察看方塊538a、最大點選次數輸入區538b 、請款金額上限察看方塊539a及最大請款金額輸入區 539b’以及與第15圖之投標廣告框顯示.指定頁面520相 同的關鍵字選擇·輸入區531及「返回」鍵532 一同構成。 在指定廣告框顯不區5 3 3，關於針對已選擇的關鍵字 而被指定的廣告框，框會以實線顯示，並且會在框內顯示 目前得標的廣告主之廣告內容及得標金額。又，關於未被 指定的廣告框則不會顯示。該畫面顯示例當中，關於已選 擇的關鍵字「保險」及被指定的廣告框「R_ ；!」，框會以 實線顯不，並且會在框內顯不廣告內容「123保險」、得 標金額「5日圓」。藉由僅顯示所指定的廣告框，並刪去 未指定的廣告框，可在顯示必要的指定框、必要的標題、 及必要的最高投標金額之狀態下進行投標。 在投標金額輸入區534會顯示用來輸入關於所選擇的 關鍵字及所指定的廣告框之投標金額的輸入表格。又，當 廣告主選擇投標登錄鍵535時，會轉換到後述的投標內容 -36- 200901068 確認頁面5 4 0 (參照第1 7圖）。 在廣告內容選擇區536會顯示用來選擇廣告內容的下 拉選單。又，當廣告主選擇廣告內容輸入鍵537時，會轉 換到上述廣告內容登錄•確認•變更頁面400(參照第12圖 )° 在最大點選次數輸入區538b會顯示用來輸入最大點 選次數的輸入表格，在最大請款金額輸入區593b會顯示 用來輸入最大請款金額的輸入表格。又，當廣告主察看點 選次數上限察看方塊53 8 a時，點選次數上限旗標會被設 定爲1，當廣告主察看請款金額上限察看方塊5 3 9a時，請 款金額上限旗標會被設定爲1。 又，在第18圖顯示在第15圖的投標廣告框顯示.指定 頁面520當中，指定中央下段的廣告框c_3後轉換時之投 標頁面5 3 0的畫面顯示例。亦即，是在沒有任何人投標的 廣告框進行投標的情況。在該情況下，在投標頁面5 3 0的 指定廣告框顯示區53 3，關於已選擇的關鍵字「保險」及 被指定的廣告框「C-3」，框會以虛線顯示，並且會在框 內顯示「沒有投標」。 又’在第22圖顯示在第21圖的投標廣告框顯示•指定 頁面520’由廣告主指定中央上段之廣告框c-Ι後轉換時 之投標頁面5 3 0的畫面顯示例。在該情況下，在投標頁面 520當中’於指定廣告框顯示區5 3 3，關於已選擇的關鍵字 「高爾夫保險」及被指定的廣告框「C_丨」，框會以虛線 顯不’並且會在框內顯示「沒有投標」。 -37- 200901068 接下來，針對投標內容確認頁面540的頁面構成，參 照第I7圖、第19圖及第23圖加以說明。在第17圖顯示在第 16圖的投標頁面530當中，輸入投標金額爲6日圓，選擇內 容ID爲「a- 1 0 0 0 1 1 2」’並選擇投標鍵後轉換時之投標內 容確認頁面5 4 0的畫面顯示例。該投標內容確認頁面5 4 〇是 由廣告框群顯示區543、登錄鍵544、及其他框投標鍵545 、以及與第1 6圖之投標頁面5 3 0相同的關鍵字選擇•輸入 區541及「返回」鍵542—同構成。 在廣告框群顯示區543會顯示廣告主可針對已選擇的 關鍵字進行投標的複數個（該畫面顯示例爲六個）廣告框。 關於有投標的廣告框，框會以實線顯示，並且會在框內顯 示目前得標的廣告主的廣告內容及得標金額。又，關於沒 有投標的廣告框，框會以虛線顯示，並且會在框內顯示「 沒有投標」。 當廣告主選擇登錄鍵544時，由廣告主輸入·選擇的 關鍵字、廣告框、廣告內容、投標金額等的內容會以投標 相關的資訊被登錄在投標資料庫24，並且轉換到個人頁面 2〇〇(參照第11圖）。又，當廣告主選擇其他框投標鍵545時 ，會轉換到前述的投標廣告框顯示•指定頁面5 2 0(參照第 1 5 圖）。 又，在第19圖顯示在第18圖的投標頁面530當中，輸 入投標金額爲1日圓，選擇內容ID爲a-1000112，並選擇 投標鍵後轉換時之投標內容確認頁面54〇的畫面顯示例。 該情況下的投標頁面520是在廣告框群顯示區543，針對已 -38- 200901068 選擇的關鍵字「保險」，關於有5個投標的廣告框，框會 以實線顯示，並且會在框內顯示目前得標的廣告主名稱及 得標金額。又，關於沒有投標的一個廣告框，框會以虛線 顯示，並且會在框內顯示「沒有投標」。 又，在第23圖顯示在第22圖的投標頁面530當中，輸 入投標金額爲1日圓，選擇內容ID爲a- 1000112，並且選 擇投標鍵5 3 5後轉換時之投標內容確認頁面5 4 0的畫面顯示 例。在該情況下，在投標內容確認頁面5 40當中是於廣告 框群顯示區，針對已選擇的關鍵字「高爾夫保險」，關於 廣告主本身已投標的一個廣告框，框會以實線顯示，並且 會在框內顯示目前得標的該廣告主的廣告內容及得標金額 。又’關於沒有投標的五個廣告框，框會以虛線顯示，並 且會在框內顯示「沒有投標」。 接下來’參照24圖、第26圖，針對被提供至使用者終 端裝置的檢索頁面700的頁面構成加以說明。該檢索頁面 700是例如檢索網站的首頁。 如第24圖所示，檢索頁面700是由檢索字元輸入區701 、及檢索鍵702所構成。在檢索字元輸入區701會顯示用來 輸入檢索字元的輸入表格。又，當使用者選擇檢索鍵702 時，會根據依檢索頁面7 0 0所輸入的檢索字元7 0 1執行檢索 處理，並且執行在該檢索處理的檢索結果加上廣告內容的 處理，並轉換到檢索結果頁面8〇〇(參照第25圖）。第24圖 所示的檢索頁面700的畫像例當中，檢索字元是輸入「保 險」，第26圖所示的檢索頁面700的畫像例當中，檢索字 -39- 200901068 元是輸入「高爾夫保險」。 接下來，參照第25圖、第27圖，針對會被提供至使用 者終端裝置2-k的檢索結果頁面800的頁面構成加以說明 。第25圖是在第24圖的檢索頁面700輸入「保險」作爲檢 索字元’並選擇檢索鍵702後轉換時之檢索結果頁面800的 畫像例。檢索結果頁面800是使用根據檢索字元的檢索結 果、投標相關的資訊、廣告內容相關的資訊所生成。又， 該檢索結果頁面800是例如在檢索頁面700輸入檢索字元， 並選擇檢索鍵7〇2時會轉換的頁面。 如第25圖所示，檢索結果頁面8 00是由廣告顯示空間 803、檢索結果清單顯示區804、及會員登錄鍵805、以及 與檢索頁面700相同的檢索字元輸入區8〇1及檢索鍵8〇2 — 同構成。 在廣告顯示空間803會以對應於得標之廣告框的位置 及尺寸顯示與檢索字元相關的廣告內容。亦即，在廣告框 會顯示已記億在內容資料庫23的標題、URL、文字及畫像 等。此時’亦可並非明確顯示出URL，而是提示出對應於 URL的預定位址。又，在檢索結果清單顯示區8 04，會顯 示與檢索字元相關的網站清單’以作爲根據檢索字元的檢 索結果。廣告空間區803的各個廣告框最好是藉由改變文 字色彩或背景色彩等，以與檢索結果清單顯示區的各個清 單在視覺上有所區別。 又’當使用者（在該情況下，使用者是希望以廣告主 身分成爲會員）選擇會員登錄鍵805時，會轉換到上述會員 -40- 200901068 登入頁面1 00。 又’第27圖是顯示在第26圖的檢索頁面700，輸入「 高爾夫保險」作爲檢索字元，並且選擇檢索鍵702後轉換 時之檢索結果頁面800的畫像例。如第26圖所示，在沒有 任何得標之廣告框的情況下，廣告顯示空間8 0 3會被省略 〇 接下來’參照第2 8圖’針對會被提供至廣告主終端裝 置3 _ k的請款狀況確認頁面6 0 〇的頁面構成加以說明。請 款狀況確認頁面6 0 0是根據記憶在投標資料庫24的投標相 關資訊、以及記憶在請款資料庫2 5的資訊所生成。該請款 狀況確認頁面6 0 0是例如在個人頁面2 0 0 (參照第1 1圖）選擇 了請款狀況確認連結時會轉換的頁面。 如第28圖所示，請款狀況確認頁面600是由請款狀況 顯不區601、及「返回」鍵602所構成。在請款狀況顯示區 601會顯示關鍵字的類別、關鍵字、廣告框的框編號、廣 告內容的內容ID、單價、點選次數、預定月份之刊載狀 況、及最大點選次數等。 刊載狀況是顯示出在預定月份當中，關於對象廣告主 的關鍵字及各個廣告框的投標，該廣告主的廣告內容爲「 刊載中」「中止中」「未刊載」的哪一個。所謂「刊載中 」是該廣告主針對該關鍵字的該廣告框得標而顯示出廣告 內容的狀態。又，所謂「未刊載」是該廣告主雖針對該關 鍵字的該廣告框進行投標，但並未得標，因而未顯示出廣 告內容的狀態。又，所謂「中止中」是依據該廣告主所設 -41 - 200901068 定的最大點選次數或最大請款金額等的上限値，雖然得標 ，但目前並不顯示廣告內容的狀態。 接下來，根據第29圖〜第35圖所示的流程圖，來說明 藉由本實施形態之廣告伺服器裝置1所實現的廣告顯示系 統S的動作。此外，以下的說明是以使用者使用使用者終 端裝置2-1，廣告主使用廣告主終端裝置3-1的情況爲例加 以說明。 首先，若要說明全體的動作槪要，則廣告顯示系統S 是經由廣告主終端裝置3 -1，進行廣告主的登入處理、會 員資訊登錄•確認•變更•處理、廣告內容登錄·確認· 變更處理、投標內容登錄•確認•變更處理、請款狀況確 認處理。並且，經由使用者終端裝置2- 1，進行藉由使用 者的檢索處理及檢索結果提供處理，接續於該檢索結果提 供處理會進行請款算出處理。這些處理是在因應廣告主及 使用者之要求的時點分別隨時執行。 登入處理是取得儲存在廣告管理網站的廣告主的廣告 主ID及密碼而進行認證的處理。該處理相當於藉由認證 手段3 0的處理。 會員資訊登錄•確認•變更處理是依廣告主的要求， 將會員資訊登錄•確認•變更頁面200顯示在廣告主終端 裝置3-1，並將由廣告主輸入至該頁面的資訊登錄在會員 資訊資料庫22的處理。該處理相當於藉由會員資訊登錄手 段3 1的處理。 廣告內容登錄•確認•變更處理是依登入廣告管理網 -42- 200901068 站的廣告主的要求，將廣告內容登錄•確認•變更頁面 4 0 0顯示在廣告主終端裝置3-1，並將由廣告主輸入至該頁 面的資訊登錄在內容資料庫的處理。該處理相當於藉由內 容登錄手段32的處理。 投標內容登錄•確認•變更處理是依登入廣告管理網 站的廣告主的要求，將投標內容登錄•確認•變更頁面 5 00顯示在廣告主終端裝置3-1，並受理來自廣告主的投標 而決定得標的處理。該處理相當於藉由檢索字元受理手段 3 3、投標廣告框顯示手段3 4、投標金額受理手段3 5、及得 標決定手段3 6的處理。 請款狀況確認處理是依登入廣告管理網站的廣告主的 要求，將請款狀況確認頁面6 00顯示在廣告主終端裝置3-1 的處理。該處理相當於藉由請款管理手段3 8的處理。 檢索處理是依使用者的要求，將檢索頁面顯示在使用 者終端裝置2-1，並根據由使用者輸入至該頁面的檢索字 元進行檢索，並以檢索結果清單輸出與該檢索字元相關的 網站一覽的處理。該處理相當於藉由檢索手段5的處理。 檢索結果提供處理是選定與檢索字元相關的檢索字元 ，並且在相對於檢索字元的檢索結果清單加上與檢索字元 相關的廣告內容，使其顯示在使用者終端裝置2- 1的處理 。該處理相當於藉由廣告抽出手段3 7、檢索結果頁面生成 手段6a、檢索結果提供手段6b的處理。 請款算出處理是算出對廣告主之請款的處理。該處理 相當於藉由請款管理手段3 8的處理。 -43- 200901068 接下來，針對各處理加以詳細說明。首先，針對登入 處理加以說明。在登入處理當中，廣告伺服器裝置1會接 收並受理從廣告主終端裝置3 -1所傳送的登入要求，並生 成會員登入頁面100而傳送到廣告主終端裝置3-1。藉此， 在廣告主終端裝置3-1當中會接收到會員登入頁面100，然 後如第8圖所例示顯示在畫面。接下來，廣告伺服器裝置1 會從廣告主終端裝置3-1接收透過會員登入頁面100，由廣 告主所輸入的廣告主ID及密碼。接下來，廣告伺服器裝 置1會根據所接收到的廣告主ID及密碼、以及登錄在會員 資訊資料庫22的廣告主相關的資訊進行密碼認證。該密碼 認證成功時，廣告伺服器裝置1爲了使用交談（session)管 理等來維持連接狀態，會在各個交談生成固有的識別資訊 ，即交談ID，並且對應於交談ID保持所接收到的廣告主 ID。接下來，廣告伺服器裝置1的登入處理便結束。 接下來，針對會員資訊登錄•確認•變更處理，根據 第29圖所示的流程圖加以說明。該處理是例如在廣告主終 端裝置3-1之畫面所顯示的個人頁面200，由廣告主選擇會 員資訊登錄•確認•變更連結而開始。 首先，在廣告主終端裝置3-1當中，會員資訊登錄· 確認·變更頁面要求會被傳送到廣告伺服器裝置l(STEPl) 。接下來，廣告伺服器裝置1會接收從廣告主終端裝置3-1 所傳送的會員資訊登錄•確認•變更頁面要求而受理要求 (STEP2)。接下來，廣告伺服器裝置1會使用記憶在頁面資 料庫20的資訊、記憶在會員資訊資料庫22的資訊，生成會 -44- 200901068 員資訊登錄.確認•變更頁面3 Q 〇，並傳送到廣告主終端 裝置 3-l(STEP3)。 接下來’在廣告主終端裝置3-1當中，從廣告伺服器 裝置1所傳送的會員資訊登錄•確認•變更頁面300(STEP4)會 被接收’並顯示在畫面（STEP5)。藉此，廣告主終端裝置 3-1的畫面顯示會從個人頁面200轉換到如第9圖所例示的 會員資訊登錄•確認.變更頁面300。接下來，在廣告主 終端裝置3 -1當中，由廣告主在會員資訊登錄•確認•變 更頁面300所輸入的內容會被受理（STEP6)，當廣告主選擇 了登錄鍵3〇2時，所輸入的內容會以會員資訊傳送至廣告 伺服器裝置KSTEP7)。 接下來’廣告伺服器裝置1會接收並受理從廣告主終 端裝置3-1所傳送的會員資訊（STEP8)。接下來，廣告伺服 器裝置1會使用記憶在頁面資料庫2 〇的資訊、及所接收到 的會員資訊’生成會員資訊確認頁面310’並傳送至廣告 主終端裝置3-l(STEP9)。 接下來，在廣告主終端裝置3 -1當中，從廣告伺服器 裝置1所傳送的會員資訊確認頁面310會被接收（STEP 10)， 並顯示在畫面（STEP 1 1)。藉此，廣告主終端裝置3-1的畫 面顯示會從會員資訊登錄•確認•變更頁面3〇〇轉換到如 第10圖所例示的會員資訊確認頁面310。 接下來，由廣告主判斷會員資訊確認頁面3 1 0所顯示 的登錄內容之可否（STEP12)。當STEP12的判斷結果爲 NO(不承認登錄內容）時’爲供廣告主選擇「重新輸入」鍵 -45- 200901068 的狀態。在該情況下，在廣告主終端裝置3 -1當中，會受 理「重新輸入」鍵的輸入，並返回STEP5，並將會員資訊 登錄•確認•變更頁面3 00再度顯示於畫面。藉此，廣告 主終端裝置3 -1的畫面顯示會從會員資訊確認頁面3 1 0轉換 到會員資訊登錄•確認•變更頁面3 00。 當STEP12的判斷結果爲 YES(承認登錄內容）時，爲 供廣告主選擇「登錄」鍵的狀態。在該情況下會前進至 STEP13，並且在廣告主終端裝置3-1當中，受理「登錄」 鍵的輸入，並將承認資訊傳送到廣告伺服器裝置1。接下 來，廣告伺服器裝置1會接收從廣告主終端裝置3-1所傳送 的承認資訊，並將在STEP8所受理的會員資訊與廣告主 ID有關聯性地登錄在會員資訊資料庫22( STEP 14)。接下 來，廣告伺服器裝置1會使用頁面資料庫20的資訊等，生 成會員資訊的登錄完成頁面，並傳送到廣告主終端裝置3 -1(STEP 1 5)。 接下來，在廣告主終端裝置3-1當中，會接收從廣告 伺服器裝置1所傳送的登錄完成頁面（STEP 16)，並顯示於 畫面（STEP 17)。藉此，廣告主終端裝置3-1的畫面顯示會 從會員資訊確認頁面3 1 0轉換至登錄完成頁面。藉由以上 之步驟，會員資訊登錄•確認•變更處理便會結束。 此外，登錄完成頁面具體而言是例如由顯示登錄已完 成之消息的顯示區、及「個人頁面」鍵所構成。而且，當 廣告主在登錄完成頁面選擇了「個人頁面」鍵時，廣告主 終端裝置3 -1的畫面顯示會從登錄完成頁面轉換到個人頁 -46 - 200901068 面 200。 接下來，針對廣告內容登錄•確認•變更處理，依據 第3 0圖所示的流程圖加以說明。該處理是例如在廣告主,終 端裝置3-1之畫面所顯示的個人頁面200，由登入中的廣告 主選擇會員資訊登錄•確認•變更連結而開始。 首先，在廣告主終端裝置3-1當中，廣告內容登錄. 確認·變更頁面要求會被傳送到廣告伺服器裝置 1(STEP21)。接下來，廣告伺服器裝置1會接收從廣告主終 端裝置3-1所傳送的廣告內容登錄•確認•變更頁面要求 並受理要求（STEP22)。接下來，廣告伺服器裝置i會從前 述交談ID取得廣告主ID，並參照內容資料庫23，檢索並 抽出與廣告主ID相關的內容ID(已登錄內容ID)，並且讀 取對應於所抽出之內容ID的廣告內容的內容（STEP23)。 接下來，廣告伺服器裝置1會生成用來首次登錄廣告內容 所需的新內容ID(STEP24)。接下來，廣告伺服器裝置}會 使用新內容ID、已登錄內容ID及該廣告內容的內容、以 及記憶在頁面資料庫20的資訊等，生成廣告內容登錄•確 認•變更頁面400，並傳送至廣告主終端裝置3-l(STEP25) 〇 接下來，在廣告主終端裝置3 -1當中，從廣告伺服器 裝置1所傳送的廣告內容登錄•確認.變更頁面400會被接 收（STEP2 6)，並顯示於畫面（STEP27)。藉此，廣告主終端 裝置3-1的畫面顯示會從個人頁面200轉換到如第13圖所例 示的廣告內容登錄•確認•變更頁面400。接下來，在廣 -47- 200901068 告主終端裝置3-1當中，由廣告主在廣告內容登錄•確認 •變更頁面400所輸入的內容會被受理（STEP2 8)。接下來 ，在廣告主終端裝置3-1當中，在廣告內容登錄·確認· 變更頁面400選擇了登錄鍵406時，所輸入的內容會以廣告 內容相關的資訊被傳送到廣告伺服器裝置1(STEP29)。 另一方面，廣告伺服器裝置1會接收並受理從廣告主 終端裝置3-1所傳送的廣告內容相關的資訊（STEP30)。接 下來，廣告伺服器裝置1會接收所傳送的廣告內容資訊， 然後登錄在內容資料庫23(STEP31)。藉由以上的步驟，廣 告內容登錄•變更•確認處理便會結束。此外，廣告內容 登錄•確認•變更處理結束後，例如，廣告主終端裝置3 -1的畫面會從廣告內容登錄•確認•變更頁面40 0轉換到個 人頁面200。 接下來，針對投標內容登錄•確認•變更處理，依據 第3 1圖〜第33圖所示的流程圖加以說明。該投標內容登錄 •確認·變更處理是例如藉由在廣告主終端裝置3 -1之畫 面所顯示的個人頁面200，由廣告主選擇投標內容登錄· 確認•變更連結而開始。此外，以下處理的說明當中，廣 告主的廣告內容是已經登錄的狀態。 首先，在廣告主終端裝置3_1當中，關鍵字選擇.輸 入頁面要求會被傳送到廣告伺服器裝置1 (STEP4 1)。接下 來’廣告伺服器裝置1會接收從廣告主終端裝置3 -1所傳送 的關鍵字選擇•輸入頁面要求而受理要求（STEP42)。接下 來’廣告伺服器裝置1會使用記憶在頁面資料庫2 0的資訊 -48- 200901068 、記憶在關鍵字資料庫2 1的資訊、以及與廣告主ID相關 的投標資料庫24的資訊，生成關鍵字選擇•輸入頁面510 ，並傳送至廣告主終端裝置3-l(STEP43)。 接下來’在廣告主終端裝置3 -1當中，從廣告伺服器 裝置1所傳送的關鍵字選擇•輸入頁面510會被接收 (STEP44) ’並顯示於畫面（STEP45)。藉此，廣告主終端裝 置3-1的畫面顯示會從個人頁面200轉換到投標內容登錄· 確認.變更頁面5 0 0之首頁，即第1 3圖所例示的關鍵字選 擇•輸入頁面510。 接下來，在廣告主終端裝置3-1當中，由廣告主在關 鍵字選擇•輸入頁面510如第14圖所例示進行選擇、或是 如第20圖所例示受理所輸入的關鍵字之內容（STEP 46)，該 內容便會以關鍵字被傳送到廣告伺服器裝置1 (STEP 47)。 接下來，廣告伺服器裝置1會接收從廣告主終端裝置 3-1所傳送的關鍵字（STEP48)。接下來，廣告伺服器裝置1 會參照關鍵字資料庫2 1，檢索與所接收到的關鍵字相一致 的關鍵字（STEP49)。接下來，廣告伺服器裝置1會判斷所 接收到的關鍵字是否已經登錄在關鍵字資料庫21 (STEP50) 〇 當STEP50的判斷爲YES(所接收到的關鍵字已經登錄 )時，會前進至STEP51，廣告伺服器裝置1會參照投標資 料庫24，並讀取與所接收到之關鍵字相關之投標相關的資 訊。另一方面，當STEP50的判斷結果爲NO(所接收到的 關鍵字爲未登錄）時，會前進至STEP52，廣告伺服器裝置 -49- 200901068 1會在關鍵字資料庫2 1及投標資料庫24追加所接收到 鍵字的記錄。 接下來，廣告伺服器裝置1會根據記憶在頁面資 20的資訊、記憶在投標資料庫24的資訊，生成投標廣 顯示•指定頁面5 20(STEP53)，並傳送到廣告主終端 3-l(STEP54)。 接下來，在廣告主終端裝置3 -1當中，從廣告伺 裝置1所傳送的投標廣告框顯示•指定頁面5 20會被 (STEP55)，並顯示於畫面（STEP56)。藉此，廣告主終 置3-1的畫面顯示會從關鍵字選擇•輸入頁面510轉換 第15圖、第21圖所例示的投標廣告框顯示•指定頁3 。接下來，在廣告主終端裝置3-1當中，會受理由廣 在投標廣告框顯示•指定頁面520所輸入的希望投標 告框的指定（STEP 57)，並以廣告框的指定資訊傳送到 伺服器裝置1(STEP58)。 接下來，廣告伺服器裝置1會接收從廣告主終端 3-1所傳送的廣告框的指定資訊（STEP59)。接下來， 伺服器裝置1會根據所取得的關鍵字以及與廣告框有 投標相關的資訊、以及關於頁面的資訊，生成投標 5 3 0(STEP60)，並傳送至廣告主終端裝置3_1(STEP61) 接下來，在廣告主終端裝置3-1當中，從廣告伺 裝置1所傳送的投標頁面530會被接收（STEP62)，並顯 畫面（STEP63)。藉此’廣告主終端裝置3_1的畫面顯 從投標廣告框顯示•指定頁面520轉換到如第16圖、 的關 料庫 告框 裝置 服器 接收 端裝 到如 ί 520 告主 之廣 廣告 裝置 廣告 關之 頁面 I 服器 示於 示會 第1 8 -50- 200901068 圖及第2 2圖所例示的投標頁面5 3 0。接下來，在廣告主終 端裝置3-1當中’由廣告主輸入至投標頁面53〇的投標金額 等的內容會被受理（STEP 64)，所輸入的資訊會以投標資訊 被傳送到廣告伺服器裝置1 (STEP65)。 接下來，廣告伺服器裝置1會接收從廣告主終端裝置 3-1所傳送的投標資訊（STEP66)。接下來，廣告伺服器裝 置1會判斷所接收到的投標金額是否超過針對關鍵字及指 定框已經登錄的投標金額（STEP67)。當STEP67的判斷結 果爲NO時，會前進至STEP68，並生成可加在投標頁面 530之對廣告主的錯誤通知，並返回STEP60。 另一方面，當STEP67的判斷結果爲YES時，會前進 至STEP 69，廣告伺服器裝置1會根據所接收到的關鍵字、 廣告框的指定資訊、及投標資訊、以及頁面相關的資訊， 生成投標內容確認頁面5 4 0，並傳送到廣告主伺服器裝置 1 (STEP70)。 接下來’在廣告主終端裝置3 -1當中，從廣告伺服器 裝置1所傳送的投標內容確認頁面540會被接收並顯示於畫 面（STEP71)。藉此，廣告主終端裝置3-1的畫面顯示會從 投標頁面5 3 0，如第1 7圖、第1 9圖及第2 3圖所例示轉換到 投標內容確認頁面54〇。接下來，廣告主會觀看所顯示的 投標內容確認頁面5 4 0，然後判斷是否要指定其他廣告框 並進行投標（STEP72)。當STEP72的判斷結果爲YES時， 爲供廣告主選擇「別框投標」鍵的狀態。在該情況下，在 廣告主終端裝置3-1當中，「別框投標」鍵的輸入會被受 -51 - 200901068 理（STEP73)，並返回 STEP54 〇 另一方面，當STEP72的判斷結果爲NO(廣告主不對 別框投標）時，會前進至STEP74，廣告主會判斷是否要登 錄投標內容確認頁面5 4 0所顯示的投標內容。當STEP 74的 判斷結果爲N◦時，爲供廣告主選擇「返回」鍵的狀態。 在該情況下，在廣告主終端裝置3 -1當中，「返回」鍵的 輸入會被受理（STEP75)，並返回STEP63，使投標頁面530 再度顯示。 另一方面，當STEP74的判斷結果爲YES時，爲供廣 告主選擇「登錄」鍵的狀態。在該情況下，在廣告主終端 裝置3-1當中，「登錄」鍵的輸入會被受理，並以登錄確 認資訊被傳送到廣告伺服器裝置1(STEP77)。 另一方面，廣告伺服器裝置1會接收從廣告主終端裝 置3-1所傳送的登錄確認資訊（STEP 78)。接下來，廣告伺 服器裝置1會將在STEP48所取得的關鍵字的資訊、在 S T E P 4 9所取得的廣告框的指定資訊、以及在s T E P 6 6所取 得的投標資訊登錄在投標資料庫24 (STEP 79)。藉由以上的 步驟’投標內容登錄•確認•變更處理便會結束。 接下來，針對請款狀況確認處理加以說明。該處理是 例如藉由在廣告主終端裝置3-k的畫面所顯示的個人頁面 2〇〇 ’由廣告主選擇請款狀況確認連結而開始。 在請款狀況確認處理當中，廣告伺服器裝置1會接收 並受理從廣告主終端裝置3 -1所傳送的請款狀況確認頁面 要求。接下來’廣告伺服器裝置1會從交談ID取得廣告主 -52- 200901068 ID，並根據記憶在請款資料庫2 5的資訊生成請款狀況確認 頁面600。接下來，廣告伺服器裝置1會將所生成的請款狀 況確認頁面600傳送到廣告主終端裝置3-1，並且由廣告主 終端裝置3-1接收請款狀況確認頁面600，然後如第28圖所 例本顯示在畫面。藉由以上的步驟，請款狀況確認處理便 會結束。 接下來，針對根據來自使用者之檢索字元的檢索處理 及檢索結果提供處理、以及接下來所進行的請款算出處理 ’依據第34圖、第35圖所示的流程圖加以說明。這些處理 是藉由例如由使用者在使用者終端裝置2- 1的瀏覽器選擇 對檢索頁面700之連結而開始。 首先’在使用者終端裝置2-1當中，檢索頁面要求會 被傳送到廣告伺服器裝置1(STEP81)。接下來，廣告伺服 器裝置1會接收從使用者終端裝置2-1所傳送的檢索頁面要 求並受理要求（STEP82)。接下來，廣告伺服器裝置1會根 據頁面相關的資訊生成檢索頁面700，然後傳送到使用者 終端裝置2- 1 (STEP83)。 接下來，在使用者終端裝置2 -1當中，從廣告伺服器 裝置1所傳送的檢索頁面700會被接收（STEP84)，並顯示於 畫面（STEP85)。藉此，使用者終端裝置2-1的畫面顯示會 轉換到如第24圖及第26圖所例示的檢索頁面700。接下來 ’在使用者終端裝置2 -1當中，由使用者在檢索頁面所輸 入的內容會被受理（STEP86)，輸入內容會以檢索字元被傳 送到廣告伺服器裝置1(STEP87)。 -53- 200901068 接下來，廣告伺服器裝置1會接收從使用者終端裝置 2-1所傳送的檢索字元（STEP8 8)。接下來，廣告伺服器裝 置1會執行根據所接收到的檢索字元來檢索被檢索對象的 處理，並生成檢索結果清單（STEP90)。接下來，廣告伺服 器裝置1會根據所接收到的檢索字元來檢索關鍵字資料庫 21，並取得與該檢索字元相關的關鍵字（STEP91)。接下來 ，廣告伺服器裝置1會針對在STEP91所取得的各關鍵字， 分別參照投標資料庫24而抽出與各關鍵字相關的廣告框。 接下來，廣告伺服器裝置1會針對各個廣告框，分別抽出 與已決定得標之投標金額有關的廣告內容的內容ID。此 時，關於各個廣告框，與已決定得標之投標金額有關的廣 告內容是處於刊載正中止之狀態（刊載中止旗標爲1)的情 況下，會抽出所受理的投標金額當中爲次高之投標金額相 關的廣告內容的內容ID。 接下來，廣告伺服器裝置1會參照內容資料庫23，讀 取與該內容ID有關之廣告內容相關的資訊（STEP91)。接 下來，廣告伺服器裝置1會根據檢索結果清單、與所讀取 的廣告內容有關的資訊、以及記憶在頁面資料庫20的頁面 相關的資訊，生成檢索結果頁面8 00 (STEP 92)。接下來， 廣告伺服器裝置1會將所生成的檢索結果頁面800傳送到使 用者終端裝置2-l(STEP93)。 接下來，在使用者終端裝置2-1當中，從廣告伺服器 裝置1所傳送的檢索結果頁面800會被接收（STEP 94)，並顯 示於畫面（STEP95)。藉此，使用者終端裝置2-1的畫面顯 -54- 200901068 示會從檢索頁面7 〇 〇如第2 5圖 '第2 7圖所例示轉換到檢索 結果頁面8 0 0。 接下來，由使用者點選檢索結果頁面8 00的廣告框， 該點選資訊會從使用者終端裝置2 -1傳送到廣告伺服器裝 置1(STEP9 6)。接下來，廣告伺服器裝置1會計算點選次數 ，並更新記憶在投標資料庫24的點選次數（STEP97)。接下 來，廣告伺服器裝置1會判斷刊載中止旗標是否爲 1(STEP98)。當STEP98的判斷結果爲YES(刊載中止旗標 爲1)時，爲刊載正中止的狀態，因此處理會這樣就結束。 另一方面，當STEP98的判斷結果爲NO(刊載中止旗 標爲0)時，會前進至STEP99，廣告伺服器裝置1會利用轉 址（redirect)功能將與所點選之廣告框的廣告內容相關的 連結目的地網頁傳送到使用者終端裝置2 -1。 接下來，在使用者終端裝置2-1當中，會辨識從廣告 伺服器裝置1所傳送的資訊，並逐一讀取轉址目的地的 URL，並將連結目的地頁面顯示於畫面（STEP100)。 另一方面’廣告伺服器裝置1會取得於所點選的廣告 框所顯示之廣告內容的內容ID(STEPIOI)。接下來，廣告 伺服器裝置1會參照投標資料庫24，取得所點選之廣告框 之得標的廣告主ID及投標金額（STEP 102)。接下來，廣告 伺服器裝置1會在請款資料庫25之預定的廣告主ID的記錄 ，以投標金額更新單價，並在點選次數加上1，並且將投 標金額加在請款金額上，而更新請款資料庫25(STEP103) -55- 200901068 接下來，廣告伺服器裝置1會判斷是否要中止刊載 (STEP 10 4)。具體而言，點選次數上限旗標爲1，並且點選 次數在最大點選次數以上時，或是請款金額上限旗標爲1 ，並且請款金額爲最大請款金額以上時，會判斷要中止刊 載。其他情況則判斷爲不中止刊載。STEP 1 04的判斷結果 爲N◦時，廣告伺服器裝置1的處理會這樣就結束。 另一方面，STEP 1 04的判斷結果爲YES時，會前進至 STEP105，廣告伺服器裝置1會將刊載中止旗標設定爲丄。 接著，廣告伺服器裝置1的處理便會結束。 藉由以上之各處理，要在顯示根據所輸入之檢索字元 等之檢索結果的畫面內顯示廣告時，能以符合廣告主之需 求的樣態容易地顯示廣告。 此外，本實施形態是使用成爲算出對廣告主之請款所 用的單位的投標單價作爲投標金額，但是亦可使用投標總 額作爲投標金額而爲其他實施形態。 又，本實施形態是以在投標單價乘上點選次數的値作 爲請款金額，但是亦可以在投標單價乘上廣告內容之顯示 次數的値作爲請款金額而爲其他實施形態（廣告曝光量請 款）。或是，亦可在算出請款金額時，也考慮廣告主之廣 告內容相關之商品等的銷售額及利益等。 [產業上的利用可能性] 如以上所述，本發明可提供一種當在顯示根據所輸入 之檢索字元等之檢索結果的頁面內顯示廣告時，能以符合 -56- 200901068 廣告主之需求的樣態容易地顯示廣告的廣告伺服器裝置、 廣告顯示方法、及廣告伺服器程式，因此在使用網頁的檢 索·廣告服務相當有用。 【圖式簡單說明】 第1圖是本發明之實施形態的廣告顯示系統的系統構 成圖。 第2圖是顯示第1圖之廣告顯示系統的廣告伺服器裝置 之構成的功能方塊圖。 第3圖是顯示登錄在第2圖之廣告伺服器裝置的記憶部 之會員資訊資料庫的資訊的示意圖。 第4圖是顯示登錄在第2圖之廣告伺服器裝置的記憶部 之內容資料庫的資訊的示意圖。 第5圖是顯示登錄在第2圖之廣告伺服器裝置的記憶部 之投標資料庫的資訊的示意圖。 第6圖是顯示登錄在第2圖之廣告伺服器裝置的記憶部 之請款資料庫的資訊的示意圖。 第7圖是藉由第2圖之廣告伺服器裝置的廣告主終端裝 置的畫面轉換圖。 第8圖是藉由第2圖之廣告伺服器裝置的廣告主終端裝 置之會員登入頁面的畫面顯示例。 第9圖是藉由第2圖之廣告伺服器裝置的廣告主終端裝 置之會員資訊登錄•確認•變更頁面的畫面顯示例。 第10圖是藉由第2圖之廣告伺服器裝置的廣告主終端 -57- 200901068 裝置之會員資訊確認頁面的畫面顯示例。 第11圖是藉由第2圖之廣告伺服器裝置的廣告主終端 裝置之個人頁面的畫面顯示例。 第12圖是藉由第2圖之廣告伺服器裝置的廣告主終端 裝置之內容登錄•確認•變更頁面的畫面顯示例。 第13圖是藉由第2圖之廣告伺服器裝置的廣告主終端 裝置之關鍵字選擇•輸入頁面的畫面顯示例。 第14圖是藉由第2圖之廣告伺服器裝置的廣告主終端 裝置之關鍵字選擇•輸入頁面之下拉狀態的畫面顯示例。 第15圖是從第14圖的關鍵字選擇•輸入頁面轉換後之 投標廣告框顯示•指定頁面的畫面顯示例。 第1 6圖是從第1 5圖的投標廣告框顯示•指定頁面轉換 後之投標頁面的畫面顯示例。 第1 7圖是從第1 6圖的投標頁面轉換後之投標內容確認 頁面的畫面顯示例。 第18圖是藉由第2圖之廣告伺服器裝置的廣告主終端 裝置之投標頁面的第2畫面顯示例。 第1 9圖是從第1 8圖的投標頁面轉換後之投標內容確認 頁面的畫面顯示例。 第20圖是藉由第2圖之廣告伺服器裝置的廣告主終端 裝置之投標頁面的第3畫面顯示例。 第21圖是從第20圖的投標頁面轉換後之投標廣告框顯 示•指定頁面的畫面顯示例。 第22圖是從第21圖的投標廣告框顯示•指定頁面轉換 -58- 200901068 後之投標頁面的畫面顯示例。 第23圖是從第22圖的投標頁面轉換後之投標內容確認 頁面的畫面顯示例。 第24圖是第1圖之使用者終端裝置的檢索頁面的畫面 顯示例。 第25圖是從第24圖的檢索頁面轉換後之檢索結果頁面 的畫面顯示例。 第26圖是第1圖之使用者終端裝置之檢索頁面的第2畫 面顯示例。 第27圖是從第26圖的檢索頁面轉換後之檢索結果頁面 的第2畫面顯示例。 第28圖是藉由第2圖之廣告伺服器裝置的廣告主終端 裝置之請款狀況確認頁面的畫面顯示例。 第29圖是藉由第2圖之廣告伺服器裝置的會員資訊登 錄•確認•變更處理的流程圖。 第30圖是藉由第2圖之廣告伺服器裝置的內容登錄· 確認·變更處理的流程圖。 第31圖是藉由第2圖之廣告伺服器裝置的投標內容登 錄•確認•變更處理的流程圖。 第3 2圖是接續於第3 1圖之投標內容登錄•確認•變更 處理的流程圖。 第3 3圖是接續於第3 2圖之投標內容登錄•確認•變更 處理的流程圖。 第34圖是藉由第2圖之廣告伺服器裝置的檢索處理及 -59- 200901068 檢索結果提供處理的流程圖。 第3 5圖是接續於第3 4圖之請款決定處理的流程圖。 【主要元件符號說明】 1 :廣告伺服器裝置 2- k :使用者終端裝置 3- k :廣告主終端裝置 5 :檢索手段 6a :檢索結果頁面生成手段 6b :檢索結果提供手段 1 〇 :通訊部 1 1 :控制部 1 2 :記憶部 1 3 :輸出入介面部 2 0 :頁面資料庫 2 1 :關鍵字資料庫 22 :會員資訊資料庫 2 3 :內容資料庫 24 :投標資料庫 2 5 :請款資料庫 3 0 :認證手段 3 1 :會員資訊登錄手段 3 2 :內容登錄手段 3 3 :檢索字元受理手段 -60- 200901068 3 4 =投標廣告框顯示手段 3 5 :投標金額受理手段 3 6 :得標決定手段 3 7 :廣告抽出手段 3 8 :請款管理手段 1 00 :會員登入頁面 101 :廣告主ID輸入區 1 0 2 :密碼輸入區 1 〇 3 :登入鍵 104 :新會員登錄鍵 200 :個人頁面 2〇1 :選單選擇區 202 :投標狀況•刊載狀況顯示區 2 0 3 :登出鍵 3 〇〇 :會員資訊登錄•確認•變更頁面 301 :會員資訊顯示•輸入區 3 0 2 :登錄鍵 3 0 3 :返回鍵 3 1 〇 :會員資訊確認頁面 3 1 1 :會員資訊顯示區 3 1 2 :重新輸入鍵 3 1 3 :確認鍵 400 :廣告內容登錄•確認•變更頁面 40 1 :內容選擇區 -61 - 200901068 402 :標題選擇·輸入區 403 ： URL輸入區 404 :文字輸入區 405 :畫像檔案參照區 4 0 6 :登錄鍵 407 :返回鍵 5 00 :投標內容登錄•確認•變更頁面 510:關鍵字選擇•輸入頁面 511 :關鍵字選擇•輸入頁面 5 1 2 :投標狀況確認鍵 5 1 3 :返回鍵 520 :投標廣告框顯示•指定頁面 521:關鍵字選擇·輸入區 5 22 :返回鍵 52 3 :廣告框群顯示•指定區 5 3 0 :投標頁面 531 :關鍵字選擇·輸入區 5 3 2 :返回鍵 5 3 3 :指定廣告框顯示區 5 3 4 :投標金額輸入區 5 3 5 :投標登錄鍵 53 6 :廣告內容選擇區 5 3 7 :廣告內容輸入鍵 5 3 8 a :點選次數上限察看方塊 -62- 200901068 5 3 8b :最大點選次數輸入區 5 3 9a :請款金額上限察看方塊 53 9b :最大請款金額輸入區 540 :投標內容確認頁面 541 :關鍵字選擇·輸入區 5 42 :返回鍵 543 :廣告框群顯示區 544 :登錄鍵 545 :其他框投標鍵 600 :請款狀況確認頁面 601 :請款狀況顯示區 602 :返回鍵 700 :檢索頁面 701 :檢索字元輸入區 7 0 2 :檢索鍵 800·檢索結果頁面 801 :檢索字元輸入區 802 :檢索鍵 8 0 3 :廣告顯示空間 804:檢索結果清單顯7Γ：區 805 :會員登錄鍵 R-1〜R-3 :廣告框 C-1〜C-3:廣告框 S :廣告顯不系統 N W :網路 -63-BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a bid display box for displaying an advertisement in a page when an advertisement is displayed in a page displaying a search result according to an input search character or the like. The advertisement server device, the advertisement display method, and the advertisement server program. [Prior Art] In the past, a system in which a user uses a terminal device such as a personal computer to connect to a network such as the Internet and obtains information through a web page provided by a server device or the like is used. At this time, due to the explosion of web pages on the Internet, the user can search for information by using, for example, a search service or the like, and efficiently find information of interest based on the search result. The search service is a search engine that performs a search process based on a search character or the like input by a user, and generates a search result page by generating a list of web pages related to an object of interest to the user. On the other hand, 'web pages are also very useful for advertising media. In particular, the 'search service is a service highly utilized by the user, and the display on the search result page has a considerable advertising effect. Furthermore, by displaying advertisements related to the search characters input by the user, it is possible to effectively present an advertisement to a user who may become a potential customer. Such a method of easily displaying an advertisement is, for example, a method of including an advertiser's website information in a list of search results. At this time, the advertiser registers the keyword related to the search character in advance, and causes the advertisement to be displayed on the search result page when the search is performed based on the search character related to the keyword at the root -5 - 200901068. Specifically, 'is a system that uses a plurality of advertisers to bid for a predetermined keyword and displays the advertisement in accordance with the bid. At this time, it is known that the higher the rank in the search result list of the search character input by the user, the more attention is paid to the user who performs the search. Therefore, a system for determining the rank in the list displayed on the search result page in accordance with the bid amount of the advertiser is proposed (for example, refer to Japanese Patent No. 3 6 7 9 9 9 (hereinafter referred to as Patent Document 1)). However, the system of Patent Document 1 determines the order of the search result list in the order of high and low bid amount, and displays it in the search result page based on the order. In contrast, advertisers may need various display styles, for example, depending on budget or promotional activities. For example, as long as there is a small space, there are cases where it is desirable to display an advertisement with a low price corresponding to a plurality of keywords, or not to display the first position alone, but to use a larger one. The space clearly shows the situation. In this case, as in the system of Patent Document 1, the advertiser is not necessarily able to display an advertisement that conforms to the own budget or promotion. Also, advertisers may wish to advertise in a particular order (eg, 2nd or 3rd) or wish to advertise in a particular location. However, for an advertiser who wants to continuously display advertisements in the same position or position within a web page, the system of Patent Document 1 cannot satisfy the needs of advertisers. [Problem to be Solved by the Invention] -6- 200901068 The present invention has been made in view of the above circumstances, and an object thereof is to provide an in-page display based on a search result of an input search character or the like, which can conform to an advertiser. The form of the demand is easy to display the system of the advertisement, the method of displaying the advertisement, and the advertisement display program. [Means for Solving the Problem] The advertisement server device of the present invention is connected to the end device and the advertiser terminal device via a network, and includes: a search character transmitted in accordance with the previous terminal device, and generation and inclusion of the check mark The search result page of the search result page of the advertisement content is generated and transmitted to the user terminal installation result providing means. Further, the advertisement server device is characterized in that: the search character accepting means for accepting the search character by the advertiser terminal device corresponds to the display position of the search word accepted by the search character accepting means on the search result page. The bid content registration target frame display means displayed on the advertiser terminal device is received by the specific notification frame; and the bid amount for accepting the bid amount of the advertisement frame specified by the advertiser terminal is accepted by the bid amount accepting means. When the bid amount of the bid is the bid amount for the acceptance of the box and the bid amount of the bid, the bidding amount is determined according to the bid amount; the information to be used for the specific advertiser, the foregoing, the foregoing The advertisement frame, the aforementioned bid amount and the foregoing advertisement content have a means for displaying the user's final user's word character when displaying the advertisement; the search is performed from the foregoing; the yield is generated, and the less than one wide page is cast. Means in the device; when the above advertisement is the highest rated search a memory means for remembering the character association 200901068; and when the search character transmitted from the user terminal device has been accepted, referring to the memory means, extracting an advertisement frame related to the search character, and extracting the Each of the advertisement frames determines the advertisement content related to the advertisement frame by the target determination means, and serves as an advertisement extraction means that can be added to the advertisement content of the search result page. The advertisement server apparatus of the present invention may correspond to the retrieval character, and set at least one advertisement frame displayed on the retrieval result page to be bidable by the advertiser. These ad boxes can meet the various requirements of advertisers because they can be arbitrarily set to their display position. Moreover, the advertiser can bid on each of the advertisement frames to obtain the desired position and the desired number of advertisement frames, and can display the advertisement on the search result page in a manner consistent with the desired state. By continuously displaying the advertisement content in the same location, the advertiser can be more impressed with the user's impression of the advertisement content. Since the reduction in the click rate due to the change in the advertisement position can be suppressed, the advertiser can be stably guided to the advertiser. On the other hand, it is no trouble for the user to search for advertisements on the page. Since the location of the ad content does not change, the services used in the past can be accepted from the same location on the page. At this time, the advertisement frame is displayed in a manner in which the display position on the search result page is specified in the bid content registration page generated by the bid advertisement frame display means. Thereby, the advertiser can specify the desired advertisement frame while checking the display of the bid content registration page while the advertiser terminal device is present, and can easily bid by inputting the bid amount for the designated advertisement frame. Furthermore, when the bid amount has been accepted by the bid amount accepting means, the winning bidding means determines the winning bid, and when the search character transmitted from the user terminal 200901068 end device has been accepted, it is determined according to the determined bid. The advertisement extraction means extracts the advertisement that can be added to the search result page, can quickly reflect the bid from the advertiser, and extracts the content corresponding to the advertisement. Moreover, the advertisement content extracted by the advertisement corresponding to the search character matches the advertisement frame in the search result page, so that the user who may become a potential customer can be effectively displayed. According to the above description, according to the present invention, the user wants to be present. It is easy to display an advertisement in a state in which the advertisement is displayed in the page of the search result of the search character of the input character. Further, in the advertisement server device of the present invention, it is preferable that the projection display means displays the advertisement frame on the front terminal device in accordance with the arrangement displayed on the result page on the user terminal device. In this case, since the advertisement frame is displayed in accordance with the configuration on the result page of the user terminal, the desired advertisement frame of the viewpoint of the individual is specified among the advertisement frames arranged such as the position and size of the advertisement sample. Make a bid. Further, in the advertisement server device of the present invention, it is preferable that the display means is to display the target of the advertisement in the advertisement terminal device. In this case, the advertisement main bid is based on the advertisement of the search result page of the search character. The display of the advertisement content related to the current advertisement frame is confirmed, and the desired advertisement frame is used for bidding. In the case where the advertisement server of this form has two or more advertisement frames. That is, if the investor wants to eliminate the other advertisers who are in a competitive relationship, the content is displayed, and the advertisement is displayed by the means of selecting the character. According to the indication, the owner of the advertisement device can search for the advertisement device in the above-mentioned manner, and the advertisement advertisement content -9-200901068, which is suitable for the designated device, can be displayed for each user. Show your ad content. Also, the click rate of the advertisement of the other advertiser's advertisement box. Further, the advertisement compares the advertisement to display the number of advertisements of the advertisement, and the advertiser who displays the comparison advertisement can promote the advertisement. The advertisement servo display means of the present invention is preferably the same as the aforementioned advertiser terminal device. In the target, the search for the search character is submitted for the bidding of the advertisement box. Further, in the advertisement server management method of the present invention, it is preferable that the bid amount is accepted in each of the advertisements of the memory means, and the bid bid amount accepting means accepts the above, and the bid is not required to determine the bid based on the bid amount. The excess bid is accepted, so the advertiser can easily and again, the ad server surface of the present invention preferably has the same bid. That is, a user who can imaginaryly download a result page from the user may think that by displaying the advertisement in a competitive relationship with the overlay, it is possible to improve the self-employment or the service that the self-identity sometimes wants to be with the specific advertiser. By displaying the advertising content of the duplicate ad boxes at the time of bidding, the bid for the appropriate location is for the period. In the case where the bidding advertisement box indicates the presence or absence of the bid of the advertisement frame, the advertiser can specify the desired advertisement frame device, and the bid, for the advertisement frame of the desired result page. In the case where the amount of the bid by the advertisement box is greater than the highest bid amount of the memorized box, the decision means preferably has obtained the bid at the time point of the bid amount by the respective advertisement frames. In this case, the information can be easily and quickly decided to bid. In the device, the link function device displayed on the search result page content registration page transmits the search character and sees that the check is displayed on the search result page for the search by the identity of the advertiser for the search-10-200901068 characters, or In the case where the advertiser transmits the search character as a user and looks at the search result page, it is considered to add or change the advertisement of the search character. At this time, since the link function can be accessed from the search result page on the bid content registration page, the advertiser can easily bid for the search character. Further, in the advertisement server device of the present invention, the bid content registration page preferably includes: a bid advertisement frame display page for displaying at least one advertisement frame corresponding to the search character by means of an advertiser designation; The bid advertisement box display page, for the advertisement box specified by the advertiser, inputting a bid amount input page for the bid amount of the advertisement box, by clicking the advertisement box on the bid advertisement box display page, The ad box will be specified and the aforementioned bid amount entry page for the specified ad box will be displayed. In this case, the advertiser can specify the advertisement frame by clicking the advertisement box on the bid advertisement box display page, displaying it on the bid amount registration page, and inputting the bid amount for the advertisement frame, so that it can be easily specified Bid for the desired ad box. Further, in the advertisement server device of the present invention, it is preferable that the memory means memorize at least the search character; and the number of the advertisement frames set in advance corresponding to the search character and the advertisement frame on the search result page The display position is a data group (record of the database) regarding the search character, and when the search character accepted by the search character accepting means is not already stored in the memory means, the search means is added to the search means. Yuan's new data group. In this case, the advertiser is free to generate the search character and then bid on each of the advertisement frames for the search character, which makes it easier to display the desired advertisement because of -11 - 200901068. Further, in the advertisement server device of the present invention, it is preferable that the search character accepting means selects a desired character to be transferred from the stored search character when there is a search character already stored in the memory means. The manner in which the characters are retrieved provides information to the advertiser terminal device. In this case, when the advertiser is bidding, the advertiser can refer to the general search character that has already been registered, and then bid for the selected search character. Therefore, the procedure of the advertiser's bid is simple, and the advertiser can easily bid and display. The desired advertisement. Further, in the advertisement server device of the present invention, preferably, the content registration means for accepting the advertisement content corresponding to the search character and the advertisement frame from the advertiser terminal device, wherein the content registration means is at the advertiser terminal When the device registers the advertisement content, when there is an advertisement content that has been memorized by the memory means, the information related to the memorized advertisement content may be selected by selecting the advertisement content to be registered from the registered advertisement content. Provided to the advertiser terminal device. In this case, as long as the advertisement content is registered once, and the plurality of advertisement object characters and the advertisement frame are bidding, even if the advertisement content is not input one by one, the procedure of the advertiser's bidding is simple, and the advertiser can easily bid and Show the desired ad. Further, in the advertisement server device of the present invention, preferably, the method further includes: calculating, based on at least the bid amount of each of the advertisement frames, an amount of the request for the advertiser when the advertisement content is displayed in each of the advertisement frames, and according to the predetermined The upper limit is used to limit the amount of the payment management method. In this case, for the bid from the advertiser, the amount of the request can be calculated by the payment management means according to the amount of the investment -12-200901068. In this pre-requisite of the bidding unit price in response to the advertising effect such as the number of times of the selection, the payment management means is based on, so that the amount of the payment can be prevented, for example, the advertiser can assume the amount of the payment policy, and it is easier In addition, the advertisement servo of the present invention is the maximum amount of the advance payment for each of the above-mentioned advertisement frames, and the above-mentioned report of the payment request management means is that, in the case where the amount of the request for the content is more than the total amount, Will stop this no. In this case, it is used to limit the predetermined maximum amount of the preset amount on the bid content registration page to be re-bid. In the case where each advertisement box displays the advertisement content, the advertiser's content of the advertisement box is increased. Therefore, the advertiser's budget or advertisement policy is more convenient. The advertisement servo of the present invention can calculate the amount of the payment, for example, by using the bid amount as the number of times of display or the display time or the number of the bid price. The upper limit of the reservation is limited to limit the amount of the request to exceed the amount assumed by the advertiser. Because, and for example, according to the budget or the desired advertisement of the advertisement. In the device, the upper limit is preferably a predetermined maximum maximum amount of payment, and the pre-mark content registration page is set, and each of the foregoing advertisement frames displays the advertisement of each of the maximum invitation funds set by the advertisement frame. The maximum amount of the amount of the requested amount of the content is the amount of each advertisement, and the maximum amount of the payment can be set. Therefore, the advertiser can decide in advance, and the management method of the payment is, when the amount of the payment is the maximum amount of the payment. , the display of the content, so the amount of money displayed will be limited, so as not to exceed the amount of the hypothetical request, and for example, according to the easy display to meet the desired advertisement. In the device, the amount of the request is the most -13-200901068. The bid amount of each of the advertisement frames is multiplied by the number of clicks of the advertisement content displayed on the search result page on the advertisement frame. The upper limit 値 is a predetermined maximum number of clicks that are predetermined as the upper limit 前述 of the number of clicks, and the maximum number of clicks can be set on the bid content registration page, and the request management means is When the number of clicks of the advertisement content displayed in the advertisement box is equal to or greater than the maximum number of clicks set by the respective advertisement frames, the display of the advertisement content of the respective advertisement frames is suspended. That is, in general, the advertisement content may be assumed to contain a hyperlink to the advertiser's website, in which case the number of clicks on the advertisement content is equivalent to the number of times the user is introduced to the advertiser's website. Therefore, by multiplying the bid amount by the number of clicks as the amount of the request, it is possible to directly reflect that the advertiser has appropriately determined the amount of the claim due to the benefit of the advertisement. At this time, the upper limit for limiting the amount of the payment is the maximum number of clicks that are predetermined as the upper limit of the number of clicks, and the maximum number of clicks can be set on the re-bid content registration page, so the advertiser The upper limit of the number of clicks can be determined in advance and then bid. Moreover, the payment management means is that when the number of clicks of the advertisement content of each advertisement frame is greater than the maximum number of clicks, the display of the advertisement content of the respective advertisement frames is referred to, so that the advertisement is displayed when the advertisement content is displayed. The amount of the Lord’s request will be limited to avoid further increases. Therefore, the advertiser can imagine the amount of the payment or the effect of the advertisement, and it is easier to display the desired advertisement in accordance with the budget or the advertisement policy, for example. Moreover, in the advertisement server apparatus of the present invention, when the advertisement content of the predetermined advertisement is terminated in the advertisement-14-200901068, it is preferable to display the advertisement content of the second highest bid amount of the advertisement frame upward. . That is, when the display of the advertisement content is suspended, the advertisement content of the second highest bid amount of the advertisement frame is displayed upward, and the bid amount can be reflected, and the advertisement can be effectively provided while reducing the period during which the advertisement is not displayed. Next, the advertisement display method of the present invention includes a search result page generation step of generating a search result page including the advertisement content related to the search character in accordance with a search character transmitted from the user terminal device via the network. And a search result providing step of transmitting the search result page to the user terminal device. Further, the advertisement display method of the present invention is characterized by comprising: a search character accepting step of accepting a search character from the advertiser terminal device; and generating a search character corresponding to the search character accepted by the search character accepting means, And a bid advertisement frame display step in which the display position on the search result page has been displayed by the specific at least one advertisement frame on the bid content registration page of the advertiser terminal device; accepting the aforementioned designation for the advertiser terminal device a bid amount accepting step of the bid amount of the advertisement frame; when the bid amount accepted by the bid amount accepting step is the highest bid amount among the bid amount for the acceptance of the advertisement box and the bid amount already accepted, the bid amount is based on the bid amount Determining the bidding decision step of the advertisement box; and storing the information for the specific advertiser, the search character, the foregoing advertisement box, the aforementioned bid amount and the foregoing advertisement content in a memory step of the memory means; When accepted from the aforementioned user terminal device When searching for a character, referring to the foregoing memory means, extracting an advertisement frame related to the search character from the -15-200901068, and extracting a bid amount related to the bid amount determined by the bid determination step in each of the advertisement frames. The advertisement content is an advertisement extraction step that can be added to the advertisement content of the aforementioned search result page. According to the advertisement display method of the present invention, as explained in the advertisement server apparatus of the present invention, by the bid advertisement frame display step, the advertiser can easily confirm the display of the advertiser terminal device with respect to the search character, and is easily desired. Each ad box is bidding. Therefore, according to the present invention, an advertisement can be displayed on the search result page in conformity with a desired state, and an advertisement can be effectively displayed to a user who may become a potential customer. Next, the advertisement server program of the present invention causes the computer to execute: a search result of a search result page including the advertisement content related to the search character in accordance with a search character transmitted from the user terminal device via the network. a page generation process; and a search result providing process of transmitting the search result page to the user terminal device. Further, the advertisement server program of the present invention is characterized in that the computer has a function of causing the computer to execute a search character accepting process of accepting a search character from the advertiser terminal device, and generating a search word corresponding to the search word The search character received by the meta-receiving means, and the display position on the search result page is displayed on the bid content display page of the bid content registration page of the advertiser terminal device by the at least one specific advertisement frame; The bid amount receiving process of the bid amount of the specified advertisement frame in the advertiser terminal device; the bid amount accepted by the bid amount receiving process is 16-200901068 bid amount accepted for the advertisement frame and has been accepted When the bid amount is the highest bid amount, the bid determination method for determining the bid of the advertisement box is determined according to the bid amount; the information for the specific advertiser, the search character, the advertisement box, the bid amount and the foregoing The content of the advertisement is related to the means of memory And when the search character transmitted from the user terminal device has been accepted, the advertisement box associated with the search character is extracted by referring to the memory means, and extracted in the respective advertisement frame by the aforementioned winning bid It is determined that the advertisement content related to the bid amount for which the bid is determined is processed as the advertisement extraction processing of the advertisement content that can be added to the search result page. According to the advertisement server program of the present invention, the computer can be caused to execute processing for obtaining the effects explained by the advertisement server apparatus of the present invention. [Embodiment] An embodiment of a server device according to the present invention will be described with reference to Figs. i to 35. First, referring to Fig. 1, the advertisement server device 1 of the present embodiment is a search engine server connected to the user terminal device 2-k (k = 1, 2, ... η) and the advertiser terminal via the network NW. Device 3-k (k = 1, 2, ... η). Further, the advertisement display system s is constituted by the advertisement server device 1, the user terminal device 2-k, and the advertiser terminal device 3-k. The advertisement display system S is to provide a search result to the user based on the search character input by the user at the search website, and when the search result is provided, 'in addition to the search result, the search character is displayed in addition to the search character. The system of advertising content (refer to Figure 25). The advertiser can log in to the advertisement content by registering as a member of the advertisement system -17-200901068, and correspondingly predicting the search character input by the user for the search, and posting the advertisement by bidding. The advertisement server device 1 is a server device operated by an operator of the search site, and has a function of: generating, in accordance with a search character input from the user terminal device 2-k, including the search character The search result page generating means 6a of the search result page of the advertisement content; and the search result providing means 6b for transmitting the generated search result page to the user terminal device 2-k. Further, the advertisement server device 1 has a search means 5 for performing a search for a search target based on a search character input from the user terminal device 2-k. The search means 5 uses, for example, information related to the website (website name, description, web page, text content, and the like) as the search target. Further, the search means 5 extracts a website including the search character in the information on the website, and outputs a list of the websites extracted by the list display as a search result (refer to symbol 804 in Fig. 25). In the present embodiment, the advertisement server device 1 is provided with the search means 5. However, the advertisement server device 1 does not include the search means 5, but is provided by the OEM of the search engine from the outside. Further, the advertisement server device 1 can use TCP/IP (Transmission Control P rotoc ο 1/1 nt er net) via the user terminal device 2-k and the advertiser terminal device 3-k, and the network NW, for example, in a communication protocol. Protocol) etc. Data transmission/reception of each other. In addition, the network NW is constructed, for example, by an Internet, a dedicated communication line (for example, CATV (C〇mmunity Antenna Television) line), a mobile communication network (including a base station, etc.), and a gateway -18-200901068. . The user terminal device 2-k is a terminal device used by the user of the search site of the advertisement display system S. The user terminal device 2-k can be applied, for example, to a personal computer, a PDA (Personal Digital Assistant), an STB (Set Top Box), a mobile phone, or the like that has installed a web browser application. The user terminal device 2-k itself does not need to have a special function in addition to the web browser application and other general functions, by causing the advertisement server device 1 to pass through the web browser of the user terminal device 2-k. The application 'displays various pages on the screen of the user terminal device 2-k' or obtains information input by the user to these pages to implement the advertisement display system S. Therefore, when the user inputs the search character into the search page of the search site, the search result page with respect to the search character is provided by the advertisement server device 1, and the browser of the user terminal device 2_k is screened. display. The advertiser terminal device 3-k, which is the owner of the advertisement display system 8 itself, is applicable to, for example, the installed network device, such as the browsing and other advertising applications, or the situation in which the system is not logged in. Application PC, etc. The advertiser terminal device 3_k, like the user terminal device 2-k, does not need to have a special function other than the function of the web browser application, by causing the server device 1 to pass through the network of the advertiser terminal device 3_k. In the browser mode, various pages are displayed on the screen of the advertiser terminal device 3_k to obtain information input by the advertiser to these pages to realize the advertisement display S. Therefore, when an advertiser logs into the advertisement management website, the various pages containing the advertiser's member information, advertisement content, bid content, and payment -19-200901068 will be provided by the advertisement server device, and at the advertiser end The browser of the device 3-k is displayed on the screen (refer to Fig. 7). Moreover, by pressing these pages, advertisers can log in and change membership information, advertising content, bidding content, and payment status. Confirmation of management. Next, the configuration of the advertisement server device 1 will be described with reference to Fig. 2 . The advertisement server device 1 includes a communication unit 1 that controls the communication state of the user terminal device 2-k and the advertiser terminal device 3_k, etc., connected to the network NW: a control unit that performs various types of arithmetic processing (by An arithmetic processing circuit including a CPU, an R, M, a RAM, an input/output circuit, and the like; a memory unit 12 (for example, a hard disk drive) that stores various data and programs, and an interface processing between the units ( The output of the data, such as reading and writing, is entered into the face 1 3 . Further, the memory unit 2 corresponds to the memory means of the present invention. Further, the advertisement server device 1 may include, for example, reading data from a flexible disk, a CD (Compact Disc), a DVD (Digital Versatile Disc), or the like, and recording the memory medium on the one hand. Drive unit such as data. In the storage unit 12, a database for storing the data used by the search result page generating means 6a and the search result providing means 6b is specifically constructed with a page database 20, a keyword database 21, and members. The information database 22, the content database 23, the bid database 24, and the request database 25 ° are stored in the page database 20 by the advertisement server device 1 and provided to the user terminal device 2-k and the advertiser terminal device 3 - k, then display the information related to various pages in the screen -20- 200901068. Specifically, for example, HTML data, voice data, and text data constituting a web page are registered in the page database 20. In addition, the type of page and the composition of the page are described later. The information stored in the page repository 20 contains information about the ad frame. The advertisement frame is a frame in which an advertisement corresponding to the search character is displayed in the search result page (refer to Fig. 25). Each ad content can be displayed in each ad box. Also, the advertiser can bid on each search character by specifying an advertisement box. Specifically, for example, the information indicating the advertisement frame, such as C_1 and R-1 shown in FIG. 15 to be described later, is displayed in order to display the advertisement in a configuration such as a predetermined position and size on the search result page. HTML content of the content, etc. The search key entered by the user and the advertiser is stored in the keyword database 21. The search character is a keyword classified according to the category shown in Fig. 14 which will be described later. In the member information database 22, information corresponding to the advertiser ID who is the member of the advertisement display system S is stored corresponding to the advertiser ID' for identifying the advertiser (specific advertiser). Specifically, in the member information database 22, as shown in FIG. 3, 'registered with, for example, an advertiser id, a password required for login, an account ID for identifying an account for advertising payment by an advertiser, an account number, and an advertiser. Name or postal code, postal code, address, phone number, FAX number, department, name of the contractor, email address, etc. In addition, the 'account ID and mail address correspond to the advertiser ID one-to-one', so that it can also be used as the information for identifying the advertiser instead of the advertiser id. -21 - 200901068 In the content database 23, information related to the advertisement content is memorized corresponding to the content ID for identifying the advertisement content and the advertiser ID. Specifically, as shown in FIG. 4, the content database 23 registers, for example, a content ID, an advertiser ID, a title displayed by the advertisement content, a URL for connecting to the web page of the advertiser, and a text for displaying the advertisement content. And the archives of the portraits displayed by advertisements, etc. In the bid database 24, corresponding to the advertiser ID, the advertisement frame, and the content ID, information on the bids such as the bid amount required to display the advertisement in each advertisement frame is memorized. Specifically, in the bid database 24, as shown in FIG. 5, for example, a search character (a keyword classified by category), an advertisement frame, a content ID 'bid amount (unit price), a bid date, and an advertiser ID are registered. , by the user's advertising content, the number of clicks, the amount of the request, the maximum number of clicks, the maximum amount of the request, the maximum number of points selected, the upper limit of the amount of the request, the flag of the suspension, and so on. Further, the bid amount stored in the bid database 24 corresponds to the bid amount, and the information stored in the bid database 24 corresponds to the bid information. The publication stop flag is a flag that shows the status of the advertisement content. In the state where the advertisement content is publishable, the publication suspension flag is set to 〇, and the publication suspension flag is set to 1 in the state where the advertisement content is suspended. The maximum number of clicks is a predetermined upper limit 预先 which is predetermined by the advertiser for the number of clicks of the advertisement contents of the respective advertisement frames. Also, the number of clicks and the upper limit flag are used to set whether or not to stop the banner of the advertisement content according to the maximum number of clicks. When the click limit number upper limit flag is set to 0 -22- 200901068 Bottom 'Do not use the maximum number of clicks as the upper limit, but the number of clicks is not used to post the advertisement content. Further, when the click limit number upper limit flag is set to 1, 'the maximum number of clicks is used as the upper limit 値, and when the number of clicks reaches the maximum number of clicks, the posting of the advertisement content is suspended. The maximum request amount is a predetermined upper limit of the amount of the request for displaying the advertisement content in each advertisement box. In addition, the upper limit flag of the payment amount is a flag for setting whether or not to suspend the advertisement content based on the maximum amount of the payment. When the maximum amount of the request amount flag is set to 〇, the maximum amount of the request is not used as the upper limit, but the amount of the offer is not published. In addition, when the maximum amount of the request amount flag is set to i, the maximum amount of the request is used as the upper limit, and when the amount of the payment reaches the maximum amount of the request, the publication of the advertisement is suspended. In the requisition database 25, information on the amount of the payment, such as the amount of the payment for the advertisement, is stored in the advertiser ID. Specifically, in the request database 26, as shown in FIG. 6, for example, an advertiser ID, an account number, a category, a keyword, an advertisement frame, a unit price for displaying an advertisement, a number of clicks, and a request amount are registered. Wait. In terms of unit price, for example, the bid amount can be used. Further, in terms of the amount of the payment, it is possible to use, for example, the number of times the number of times is multiplied. Further, in the storage unit 12, the search means 5 is constructed as a database of information related to the website used for the search target. In addition, in addition to the predetermined operating system, the company also uses the HTTP protocol, and according to the requirements transmitted by the user terminal device 2 and the advertiser terminal device 3-k, according to the memory in the memory unit. The various webpages of 12 are generated, and the webpage -23-200901068 is transmitted to the WWW (W〇rld Wide Web) server program required by the user terminal device 2-k and the advertiser terminal device 3_k, and the like. Various programs for realizing the functions of the search means 5, the search result page generating means 6a, and the search result providing means 6b are realized. Further, various materials, programs, and the like can be obtained, for example, from another server device or the like via the network NW or recorded on a storage medium such as a CD-ROM, and then read via the drive unit. Further, the control unit 11 is provided with various functional configurations for realizing the functions of the search means 5, the search result page generating means 6a, and the search result providing means 6b. These functions can be realized by reading the program stored in the ROM or the storage unit 12 of the control unit 11 of the advertisement server device 1 in advance, and executed by the CPU P of the control unit 11. The program includes the advertisement server program of the present invention. In addition, as for the functional configuration of the search result page generating means 6a and the search result providing means 6b, the control unit 1 1 is configured to perform access to the advertisement management website. The authentication means 30 for the login process of the advertiser; the advertiser registers the member information registration means 31 for the information of the advertiser; and accepts the content of the advertisement content corresponding to the search character and the advertisement frame from the advertiser terminal device 3-k The registration means 32; the search character accepting means 33 for accepting the search character transmitted from the advertiser terminal device 3-k; and the display means for displaying by the advertiser designation, corresponding to the search character accepting means 33 The bid content registration/change/confirmation page 5 00 of the advertisement box of the received search character is displayed on the bid advertisement frame display means 34 of the advertiser terminal device 3-k; acceptance -24-200901068 for the advertiser The bid amount accepting means 35 of the bid amount of the designated advertising frame of the terminal device 3-k; the bid amount of each of the advertising frames accepted by the bid amount accepting means 35 is the highest vote When the amount is marked, the bid determination means 3 6 for which the advertisement frame has been awarded is determined according to the bid amount; when the search character transmitted from the user terminal device 2-k has been accepted, the extraction may be added to the search result page. The advertisement extraction means 37 of the advertisement content; and the calculation of the amount of the payment for the advertiser', and the payment of the amount of the payment is limited according to the predetermined upper limit 最大 (the maximum amount of the payment, the maximum number of clicks) Management means 3 8. The bid content registration/change/confirmation page 5 00 (the bid content registration page of the present invention) displayed by the bid advertisement box display means 34, specifically as shown in Fig. 15 which will be described later, includes: When the advertiser of the advertisement management website transmits the search character via the advertiser terminal device 3-k, the advertisement frame display corresponding to at least one advertisement frame corresponding to the search character can be displayed by the advertiser to specify the designated page 5 2 0 (Bid advertisement frame display page of the present invention); and as shown in FIG. 16 to be described later, the advertisement frame display/designation page 520 inputs a bid page for the bid amount of the advertisement frame for the advertisement frame specified by the advertiser. 530 (the bid amount input page of the present invention). At this time, the "bidding advertisement frame display means 34" is displayed on the screen in accordance with the configuration displayed on the search result page 8000 for each advertisement frame. The bid amount accepting means 35 accepts the bid amount when the bid amount of each advertisement frame set in each search character is larger than the bid amount of each advertisement frame stored in the bid database 24. In addition, the bid determination means 35 determines that the bid box has been awarded the bidding means 37 based on the bid amount when the bid amount - 25, 200901068 amount has been accepted by the bid amount accepting means 35. When the search character transmitted from the user terminal device 2-k has been accepted, the advertisement box associated with the search character is extracted with reference to the storage unit 12, and the advertisement content that can be added to the search result page 800 is extracted. The advertisement content related to the bid amount determined by the bid determination means 36 in each advertisement frame is determined. Specifically, when the user terminal device 2-k searches for an arbitrary search character based on the search character, the advertisement extracting means 37 extracts the advertisement frame associated with the search character in accordance with the bid database 24. Next, from the bid database 24, the content ID of the advertisement content related to the bid amount determined by the bid determination means 36 is obtained from each of the extracted advertisement frames, and the content is extracted from the content database 23 Information about the advertising content related to the content ID. Next, the search result page generating means 6a generates a search result page to which the advertisement content extracted by the advertisement extracting means 37 has been added in accordance with the search character transmitted from the user terminal device 2-k, and the search result providing means 6b The search result page is transmitted to the user terminal device 2-k. Next, the page is provided (transmitted) to the advertiser terminal device 3-k and the user terminal device 2-k by the advertisement server device 1. The page configuration will be described with reference to Figs. 7 to 28. The page provided to the advertiser terminal device 3-k is a personal page of various management top pages such as the member login page 1〇〇, the login advertiser, the login, the confirmation, and the change, as shown in FIG. 200, page 300 of the member information registration, confirmation, change -26- 200901068, page 4 of the advertisement content registration, confirmation, and change, page 5 of the registration of the bid content, confirmation, and change, and about Page 600 of the status confirmation. Further, the page 500 for registration, confirmation, and change of the bid content includes, for example, keyword selection. The input page 5 1 0, the bid advertisement box display • the designated page 5 2 0, the bid page 5 3 〇 , and the bid content confirmation page 540 are four pages. The arrow symbol shown in Figure 7 represents the screen transition between these pages. Further, for the page to be provided to the user terminal device 2-k, for example, a search page 7〇〇 (refer to FIG. 24) required for the user to input a search character, and a search result are displayed to the user. The required search result page is 8 00 (refer to Figure 25). Next, the page configuration of each page will be described with reference to Figs. 8 to 28 . First, referring to Fig. 8, the page composition of the member login page 1 〇 加以 will be described. Figure 8 is a screen display example showing the member login page. The member login page 100 is a page that the advertiser himself is a member of the advertisement display system S uses to log in to the advertisement management website. As shown in Fig. 8, the member login page 100 is composed of an advertiser ID input area 101, a password input area 102, a login key 103, and a new member registration key 1〇4. An input form for inputting an advertiser id is displayed in the advertiser ID input area 101. An input form for inputting a password is displayed in the password input area 102. When the login key 103 is selected by the advertiser, the password ID is authenticated by the authentication means 30 using the advertiser ID and password input by the advertiser through the member login page 100. When the password authentication process is successful, the authentication means is used. 30 to convert to a personal page. Also, when the new member login button i〇4 is selected, -27- 200901068 will be converted to member information registration and confirmation by member information registration means 3 1 . Change page 30 0. Next, the page configuration of the page 300 for member information registration, confirmation, and change will be described with reference to Fig. 9 and Fig. 1 . Figure 9 is a screen display example of the member information registration/confirmation/change page (first page) 300. FIG. 10 is a screen display example of the member information confirmation page 3 1 0 converted from the member information registration/confirmation/change page 3〇〇. . The member information registration/confirmation/change page 300 is information for the advertiser to perform new member registration in the advertisement display system S, or the advertiser itself to confirm the advertisers who are members of the advertisement display system S, or Information required to log in, change, delete, etc. The member information registration/confirmation/change page 300 is a case where, for example, the new member registration key 104 is selected in the member registration page 100, and the member information registration/confirmation/change connection is selected on the personal page 2000, and On the member information confirmation page 3 1 0, the page converted with the re-enter key is selected. As shown in Fig. 9, the member information registration/confirmation/change page 300 is composed of the member information display/input area 301, the registration key 032, and the "return" key 303. In the member information display/input area 301, an input form for displaying and inputting information on the advertiser, such as the member name, the postal code number, and the address, is displayed. Further, in the case where the personal page 200 has been converted, the information in the member information database 22 in association with the advertiser ID is displayed in a changeable form in each of the input forms. When the advertiser selects the "Return" button 3〇3, it will switch to the page before the transition to the -28-200901068 member information login/confirmation/change page 300. Also, when the advertiser selects the login button, it will switch to the member information confirmation page 3 1 0. As shown in Fig. 1, the member information confirmation page 301 is composed of the member information display area 311, the re-entry key 312, and the confirmation key 313. In the member information display area 3 1 1, the contents displayed on the member information registration/confirmation/change page 3 are displayed. When the advertiser selects the confirmation key 313, the content displayed on the member information confirmation page 310 is registered in the member information database 22 with the information related to the advertiser. Also, when you select the "Re-enter" button 312, it will switch to member information login. Confirmation/Change Page 300 〇 Next, the page structure of the personal page 200 will be described with reference to FIG. Fig. 11 is a screen display example showing the personal page 200. The personal page 200 is a page for each advertiser who is a member of the advertisement display system S to register, confirm, or change the member information, the advertisement content, and the bid content, or to confirm the status of the payment, the posting status, and the like. The personal page 200 is generated based on the member information, the advertisement content information, the bid information, the payment information, and the like corresponding to the advertiser ID of the advertiser in the login. Further, the personal page 200 is, for example, a page that is converted when the login key 103' is selected among the member login pages 1 and the password authentication is successful. As shown in Fig. 11, the personal page 200 is composed of a menu selection area 201, a bidding status/posting status display area 2 0 2, and a logout key 2 0 3 . In the menu selection area 201, a link for switching to a page for registering, changing, and confirming various information is displayed. Here, when you select Member Information Login, Confirmation, Change Link, you will switch to the meeting shown in Figure 9 -29- 200901068 Member Information Login. confirm. Change page 300. Also, select the ad content to log in. When the confirmation/change link is made, the advertisement content shown in Fig. 12 is switched to the registration/confirmation/change page 400. In addition, when the bid content registration/confirmation/change link is selected, the bid content registration/confirmation shown in Fig. 1 is switched. Keyword selection on the top page of the change page 500 • Input page 510. When the payment status confirmation link is selected, the payment status check page 600 shown in Fig. 28 is switched. In the bidding status/posting status display area 2〇2, the category of the advertisement, the frame number of the advertisement frame, the content ID, the bid amount, the bid amount, the status, the number of clicks, and the like are displayed. Further, when the advertiser selects each record of the bidding status/posting status display area 202, it will switch to the bidding screen for the record. Here, in the "Status" column, "Publishing" means that the advertisement is being displayed. The so-called "Stop" represents the situation that has been displayed in the past, but it is not shown now. The so-called "unpublished" represents the past and the present. No experience has been shown. According to the present invention, bids are accepted in accordance with each advertisement frame, and therefore, the phenomenon that other advertisers do not actually display when the highest bid amount is obtained is generated. By displaying "Stop" in the status bar, advertisers have the opportunity to re-bid. In addition, there is "unpublished" in the status bar because the maximum bid amount is sometimes the highest bid amount because the number of clicks is sufficient or the accumulated amount of the request is sufficient. The bid will also be accepted below. As mentioned above, since the bid completion keyword and status are displayed once after login, the advertiser can immediately re-submit in addition to the bid status and publication status. -30- 200901068 When the advertiser selects the logout button 203, the logout process from the ad management website is executed, for example, it is switched to the page informing the advertiser to complete the logout. Next, referring to FIG. 2, for the advertisement The page registration of the content registration/confirmation/change page 400 will be described. Fig. 12 is a screen display example showing the advertisement content registration/confirmation/change page 400. The advertisement content registration/confirmation/change page 400 is a page required for the advertiser to display the advertisement content to be displayed for the first time, or to confirm and change the registered advertisement content. Further, the advertisement content registration/confirmation/change page 400 is, for example, a page that is converted when the advertisement content registration/confirmation/change link is selected in the personal page 20 0. As shown in Fig. 12, the advertisement content registration/confirmation/change page 400 is composed of a content ID selection area 401, a title selection/input area 402, a URL input area 403, a character input area 404, an image file reference area 405, and a login key 406. And the return key 407 is composed. A drop-down menu for selecting a content ID is displayed in the content ID selection area 401. Further, when switching from another page to the advertisement content registration/confirmation/change page 400, the unregistered content ID is often automatically given, and the new content ID is displayed at the top of the list of the drop-down menu. In the title selection/input area 402, an input space with a drop-down menu required for the advertiser to select or input the title of the advertisement content is displayed. The advertiser can select the content of the advertisement from the registered title displayed by the drop-down, or enter the title associated with the new content ID directly in the input space. In the URL input area 403, an input form for inputting the -31 - 200901068 URL of the advertiser's website or the like is displayed. Further, an input form for inputting characters for displaying the contents of the advertisement is displayed in the character input area 404. Further, when the advertiser selects the reference key of the image file input area 405, the sub screen for specifying the reference file is opened. In the case where the registered advertisement content is to be changed, the content ID or the title of the advertisement content to be changed is selected by using the drop-down menu of the content ID selection area 401 or the title selection/input area 402. By selecting the content id, the content of the advertisement content of the selected content ID is displayed in the title selection input area 402, the URL display input area 403, the text display input area 404, and the image file reference area 405. Further, by selecting the title, the ID and content of the advertisement content of the selected title are displayed in the content ID selection area 401, the URL display input area 403, the character display input area 404, and the image file reference area 405. When the advertiser selects the login key 406, the content selected by the advertiser on the advertisement content registration/confirmation/change page 400 is selected to be registered in the content library 23' with the information related to the advertisement content and converted to the personal page 200. Also, when the "Return" key 407 is selected, the personal page 200 is directly converted. Next, the page configuration of the page 500 related to the bid content registration/confirmation/change page will be described with reference to FIGS. 13 to 24. First, the page configuration of the keyword selection/input page 510 of the first page of the bid content registration/confirmation/change page 500 will be described with reference to Figs. 13, 14 and 20. Figure 13 shows the bid content registration. Confirmation • Change page 5〇〇 Keyword selection on the top page of the page • Input page 51〇 -32- 200901068 Example of screen display in the initial state (search character selection start status). The keyword selection/input page 510 is, for example, in the personal page 200, and the bid content registration is selected. confirm. The page that will be converted when the link is changed. As shown in Fig. 13, the keyword selection/input page 510 is composed of a keyword selection/input area 511, a bid status confirmation key 512, and a "return" key 5 1 3 . In the keyword selection/input area 511, an input space with a drop-down menu for the keyword used by the advertiser to select or input a search character is displayed. Advertisers can select keywords from the logged-in keywords that appear in the drop-down, or enter keywords directly into the space. When a keyword is selected or input in the keyword selection/input page 510, it is switched to the bid advertisement frame display described later. • The designated page 5 2 0. When the advertiser selects the "Back" button 513, it will switch to the previous page. Further, when the advertiser selects the bid status confirmation key 5 1 2, it shifts to the subsequent bid content confirmation page 540 regarding the keyword selected or input in the keyword selection/input area 511. Further, in Fig. 14, the keyword selection/input page 510 of Fig. 13 is displayed, and the screen display example of the state in which the input space of the keyword selection/input area 511 is pulled down is shown. As shown in Fig. 14, the keywords are classified, for example, by insurance, finance, shopping, and the like. For example, there are insurance, auto insurance, life insurance and other keywords in the insurance category. Also, in Figure 20, the keyword selection in Figure 13 is shown. Input page 51〇, the advertiser directly inputs the unregistered keyword into the screen selection example of the state after the input space is entered in the input area 5 1 1 . In other words, -33- 200901068 is a case where a bid is made without any keyword bidding by anyone. As described above, the advertiser can freely input a keyword in the input space of the keyword selection/input area 511. Further, the presence or absence of the registration of the input keyword can be switched to the bid advertisement frame display/designation page 520 by selecting the bid status confirmation key 5 1 2 to confirm the bid status or to use the input keyword as a search. The character is retrieved from the search page 700 and the search result page 8 00 is confirmed and grasped. Next, the page configuration of the bid advertisement frame display/designation page 520 will be described with reference to Fig. 15 and Fig. 21 . In Fig. 15, the keyword display/input page 510 of Fig. 14 is displayed, and the screen display example of the bid advertisement frame display/designation page 520 in the case where "insurance" is selected as the keyword is selected. The bid advertisement box display • designation page 520 is generated based on information about the bids stored in the bid database 24 . As shown in Fig. 15, the bid advertisement frame display/designation page 520 is the same as the "return" key 5 22, the advertisement frame group display/designation area 523, and the keyword selection/input page 510 of Fig. 14. The keyword selection· input area 521 is formed. When the "Back" key 522 is selected, it is switched to the keyword selection/input page 510 before conversion. In the advertisement frame group display/selection area 5U, a plurality of advertisement boxes (the screen display example is six) of advertisement boxes that the advertiser can bid for are clearly indicated for the selected keywords. The bid advertisement box display • The designation page 520 is preferably the same configuration as the user-generated page at the time of retrieval. Because advertisers can choose the ad box that suits their company from the perspective of the user. Further, the present invention accepts bids in accordance with each advertisement frame. Therefore, by composing a plurality of advertisements -34-200901068, the same advertiser can be awarded all the advertisement frames. For example, if it is desired to place an advertisement in a short period of time, the same or related advertisement can be displayed in all the advertisement frames by making a bid that exceeds the current bid amount. Regarding the ad frame with bids, the box will be displayed in solid lines, and the ad content and the winning amount of the currently bidder will be displayed in the box. Also, for an ad box without a bid, the box will be displayed with a dotted line and "No bid" will be displayed in the box. The above-mentioned bidding advertisements and unbidding advertisement frames can be displayed differently as described above, whereby the unbidding advertisement frames can be clearly indicated. In addition, regarding the bidding advertisement box, bidding or bidding may be performed by displaying the amount of the advertiser and the bid amount (the bid amount of the advertisement in the advertisement) in the publication, with the amount of the advertisement higher than the bidding target advertiser. The target advertiser is compared with the advertisement, or the advertisement control bid of the partner advertiser, or the relatively cheap advertisement frame, or the bid with high degree of freedom. Further, when the advertiser clicks on the advertisement frame, it will switch to the posting page 530 (refer to Fig. 16) which will be described later. In this way, the advertiser can be displayed in the bidding ad box. The designation page 520 confirms each of the advertisement frames on the screen, specifies the desired advertisement frame, and easily bids on the bid page 530. In addition, in the 21st picture, the keyword selection/input page 51〇 of the 20th drawing is displayed, the bidding advertisement which is converted when the bid status confirmation key 5 1 2 is selected by the advertiser is input. Frame display • Specify the screen display example of page 5 2 0. In this case, since the selected keyword "golf insurance" is a keyword that is not registered, in the bid advertisement box display/designation page 520, "there are a plurality of advertisements that can be bid by the advertiser" (the screen display example is six) All the ad boxes in the ad box do not vote -35- 200901068, all the boxes will be displayed in dotted lines, and "No bids" will be displayed in the box. Next, the page configuration of the bidding page 530 will be described with reference to Figs. 16, 18, and 22. In Fig. 16, a screen display example of the bidding page 530 converted after the advertisement frame R-1 of the upper right section is designated in the bidding advertisement frame display/setting page 520 of Fig. 15 is displayed. The bidding page H0 is defined by the specified advertisement box display area 533, the investment amount input area 543, the bid registration key 535, the advertisement content selection area 536, the advertisement content input key 537, the selection number upper limit viewing block 538a, and the maximum Click the number of input area 538b, the amount of the payment amount upper check box 539a and the maximum amount of money input area 539b' and the bidding advertisement box shown in Figure 15. The same keyword selection/input area 531 and "return" key 532 of the designation page 520 are combined. In the specified ad box display area 5 3 3, regarding the ad box specified for the selected keyword, the box will be displayed in a solid line, and the current advertising content of the advertiser and the winning amount will be displayed in the box. . Also, the unspecified ad frame will not be displayed. In the screen display example, regarding the selected keyword "insurance" and the designated advertisement box "R_ ;!", the box will be displayed in the solid line, and the advertisement content "123 insurance" will be displayed in the box. The target amount is "5 yen". By displaying only the specified advertisement frame and deleting the unspecified advertisement frame, the bid can be made with the necessary designation box, the necessary title, and the necessary maximum bid amount. An entry form for inputting a bid amount for the selected keyword and the specified advertisement frame is displayed in the bid amount input area 534. When the advertiser selects the bid registration key 535, it will switch to the bid content described later -36- 200901068 Confirmation page 5 4 0 (refer to Fig. 17). A drop down menu for selecting the content of the advertisement is displayed in the advertisement content selection area 536. When the advertiser selects the advertisement content input key 537, it switches to the advertisement content registration/confirmation/change page 400 (refer to Fig. 12). The maximum number of selection times input area 538b is displayed for inputting the maximum number of clicks. The input form, in the maximum payment amount input area 593b, displays an input form for inputting the maximum amount of the payment. In addition, when the advertiser sees the upper limit of the number of selections, the upper limit flag is set to 1, and when the advertiser checks the upper limit of the amount of the payment to see the box 5 3 9a, the upper limit flag of the payment amount is set. Will be set to 1. Also, in Figure 18, the bidding ad box shown in Figure 15 is displayed. In the designation page 520, an example of screen display of the bidding page 530 when the advertisement frame c_3 of the lower stage is converted is specified. That is, it is a case where a bid is made in an advertisement box where no one bids. In this case, in the designated advertisement frame display area 53 3 of the bid page 530, regarding the selected keyword "insurance" and the designated advertisement frame "C-3", the frame will be displayed in a dotted line and will be "No bids" is displayed in the box. Further, in Fig. 22, a screen display example of the bid page 530 when the bid advertisement frame display/designation page 520' of Fig. 21 is designated by the advertiser to specify the advertisement frame c-Ι in the upper center is displayed. In this case, in the bidding page 520, 'in the designated advertisement frame display area 5 3 3, regarding the selected keyword "golf insurance" and the designated advertisement frame "C_丨", the frame will be displayed by a broken line. And "No bid" will be displayed in the box. -37-200901068 Next, the page configuration of the bid content confirmation page 540 will be described with reference to Figs. I7, 19, and 23. In Fig. 17, the bid content page 530 of Fig. 16 is displayed, the bid amount is 6 yen, the content ID is "a- 1 0 0 0 1 1 2", and the bid content confirmation page is selected after the bid key is selected. 5 4 0 screen display example. The bid content confirmation page 5 4 is the same as the keyword group display area 543, the login key 544, and the other box bid key 545, and the keyword selection/input area 541 of the bid page 5 3 0 of FIG. The "return" key 542 is the same. In the advertisement frame group display area 543, a plurality of advertisement frames (the screen display example is six) in which the advertiser can bid for the selected keyword are displayed. Regarding the bidding box, the box will be displayed in solid lines, and the current advertising content and the winning amount of the advertiser will be displayed in the box. Also, regarding the advertisement box without bidding, the box will be displayed with a dotted line, and "No bid" will be displayed in the box. When the advertiser selects the login key 544, the content of the keyword, the advertisement frame, the advertisement content, the bid amount, and the like input and selected by the advertiser is registered in the bid database 24 with the information related to the bid, and is converted to the personal page 2 〇〇 (Refer to Figure 11). Further, when the advertiser selects the other frame bid key 545, it will switch to the above-mentioned bid advertisement frame display/designation page 5 2 0 (refer to FIG. 15). In addition, in the bid page 530 of the 18th drawing, the screen display example of the bid content confirmation page 54 is displayed when the bid amount is 1 yen, the content ID is a-1000112, and the bid key is selected and converted. . In this case, the bidding page 520 is in the advertisement frame group display area 543, and the keyword "insurance" selected for -38-200901068. For the advertisement frame having five bids, the frame is displayed in a solid line and will be in the box. The current winner's name and the winning amount are displayed. Also, for an advertisement box that does not have a bid, the box will be displayed with a dotted line and "No bid" will be displayed in the box. Further, in Fig. 23, in the bidding page 530 of Fig. 22, the bid amount is 1 yen, the content ID is a-1000112, and the bid content confirmation page 5 4 0 is selected after the bid key 5 3 5 is selected. The screen shows an example. In this case, the bid content confirmation page 5 40 is displayed in the advertisement frame group display area, and for the selected keyword "golf insurance", the advertisement box of the advertiser itself has been bid, and the frame is displayed in a solid line. And in the box will display the current advertising content of the advertiser and the winning amount. Also, regarding the five ad boxes without bids, the box will be displayed in dotted lines and "No bids" will be displayed in the box. Next, referring to Fig. 24 and Fig. 26, the page configuration of the search page 700 provided to the user terminal device will be described. The search page 700 is, for example, a home page of a search site. As shown in Fig. 24, the search page 700 is composed of a search character input area 701 and a search key 702. An input form for inputting a search character is displayed in the search character input area 701. Further, when the user selects the search key 702, the search processing is executed based on the search character 7 0 1 input on the search page 700, and the processing of the search result in the search processing is performed, and the conversion is performed. Go to the search results page 8〇〇 (refer to Figure 25). In the example of the search page 700 shown in Fig. 24, the search character is "insured", and in the example of the search page 700 shown in Fig. 26, the search word -39-200901068 is the input "golf insurance". . Next, referring to Fig. 25 and Fig. 27, the page configuration of the search result page 800 to be provided to the user terminal device 2-k will be described. Fig. 25 is a view showing an example of a search result page 800 when "insurance" is input as the search character ' on the search page 700 of Fig. 24 and the search key 702 is selected and converted. The search result page 800 is generated using information related to the search result of the search character, the information related to the bid, and the content of the advertisement. Further, the search result page 800 is, for example, a page that is converted when a search character is input on the search page 700 and a search key 7〇2 is selected. As shown in Fig. 25, the search result page 8 00 is the advertisement display space 803, the search result list display area 804, the member registration key 805, and the same search character input area 8〇1 and search key as the search page 700. 8〇2 — The same composition. In the advertisement display space 803, the advertisement content related to the search character is displayed in the position and size corresponding to the winning advertisement frame. That is, the title, URL, text, and portrait of the content database 23 are displayed in the advertisement frame. At this time, the URL may not be explicitly displayed, but a predetermined address corresponding to the URL is prompted. Further, in the search result list display area 804, the list of websites related to the search characters is displayed as the search result based on the search characters. Each of the advertisement frames of the advertisement space area 803 is preferably visually distinguished from each of the lists of the search result list display area by changing the text color or the background color or the like. Further, when the user (in this case, the user wishes to become a member by the advertiser) selects the member login key 805, the member is switched to the above-mentioned member -40-200901068 login page 100. Further, Fig. 27 is a view showing an example of a portrait of the search result page 800 when the search key 700 is input as the search character in the search page 700 of Fig. 26 and the search key 702 is selected. As shown in Fig. 26, in the absence of any winning advertisement frame, the advertisement display space 803 will be omitted. Next, the reference to Fig. 28 will be provided to the advertiser terminal device 3_k. The page structure of the payment status confirmation page 6 0 加以 is explained. The payment status confirmation page 60 is generated based on the information related to the bids stored in the bid database 24 and the information stored in the requisition database 25. The request status confirmation page 6 0 0 is, for example, a page that is converted when the personal status page 2 0 0 (see FIG. 1 1) is selected and the payment status confirmation link is selected. As shown in Fig. 28, the payment status confirmation page 600 is composed of the payment status display area 601 and the "return" key 602. In the payment status display area 601, the category of the keyword, the keyword number, the frame number of the advertisement frame, the content ID of the advertisement content, the unit price, the number of clicks, the publication status of the predetermined month, and the maximum number of clicks are displayed. The publication status is a list of the keywords of the target advertiser and the bids of the respective advertisement frames in the predetermined month, and the advertisement content of the advertiser is "published", "suspended" and "unpublished". The "posting" is a state in which the advertiser displays the advertisement content for the advertisement frame of the keyword. Further, "unpublished" means that the advertiser bids for the advertisement frame of the keyword, but does not obtain the bid, and thus does not display the status of the advertisement content. In addition, the term "suspension" is based on the maximum number of clicks or the maximum amount of money set by the advertiser -41 - 200901068. Although the bid is obtained, the status of the advertisement content is not currently displayed. Next, the operation of the advertisement display system S realized by the advertisement server device 1 of the present embodiment will be described based on the flowcharts shown in Figs. 29 to 35. In the following description, the case where the user uses the user terminal device 2-1 and the advertiser uses the advertiser terminal device 3-1 will be described as an example. First, in order to explain the overall operation summary, the advertisement display system S performs the login process of the advertiser, the member information registration, the confirmation, the change/processing, the advertisement content registration, the confirmation, and the change via the advertiser terminal device 3-1. Processing, bid content registration, confirmation, change processing, and payment status confirmation processing. Then, the user terminal device 2 - 1, performs the search processing and the search result providing processing by the user, and performs the payment calculation processing in response to the search result providing processing. These processes are performed at any time in response to the requirements of advertisers and users. The login process is a process of obtaining an advertiser ID and password of an advertiser stored in the advertisement management website for authentication. This processing corresponds to the processing by the authentication means 30. Member information registration, confirmation, and change processing are performed by the advertiser, and the member information registration/confirmation/change page 200 is displayed on the advertiser terminal device 3-1, and the information input by the advertiser to the page is registered in the member information material. Processing of library 22. This processing is equivalent to the processing of the registration of the member information by the member information. The advertisement content registration/confirmation/change processing is based on the request of the advertiser of the login advertisement management network-42-200901068 station, and the advertisement content registration/confirmation/change page 400 is displayed on the advertiser terminal device 3-1, and will be advertised. The information entered by the main input to this page is registered in the processing of the content database. This processing corresponds to the processing by the content registration means 32. The bid content registration/confirmation/change processing is based on the request of the advertiser who logs in the advertisement management website, and the bid content registration/confirmation/change page 500 is displayed on the advertiser terminal device 3-1, and the bid from the advertiser is accepted. The treatment of the target. This processing corresponds to the processing by the search character accepting means 3 3, the bid advertisement frame display means 34, the bid amount accepting means 35, and the winning determination means 36. The payment status confirmation processing is based on the request of the advertiser who logs in the advertisement management website, and displays the payment status confirmation page 6 00 in the processing of the advertiser terminal device 3-1. This processing is equivalent to the processing by the payment management means 38. The search process displays the search page on the user terminal device 2-1 according to the user's request, and searches according to the search character input by the user to the page, and outputs the search result list in association with the search character. The processing of the list of websites. This processing corresponds to the processing by the retrieval means 5. The search result providing process selects a search character related to the search character, and adds the advertisement content related to the search character to the search result list of the search character to be displayed on the user terminal device 2-1 deal with. This processing corresponds to the processing by the advertisement extracting means 37, the search result page generating means 6a, and the search result providing means 6b. The payment calculation process is a process of calculating the payment for the advertiser. This processing is equivalent to the processing by the payment management means 38. -43- 200901068 Next, each process will be described in detail. First, explain the login process. In the login process, the advertisement server device 1 receives and accepts the login request transmitted from the advertiser terminal device 3-1, and generates the member login page 100 to be transmitted to the advertiser terminal device 3-1. Thereby, the member login page 100 is received in the advertiser terminal device 3-1, and then displayed on the screen as illustrated in Fig. 8. Next, the advertisement server device 1 receives the advertiser ID and password input by the advertisement owner through the member login page 100 from the advertiser terminal device 3-1. Next, the advertisement server device 1 performs password authentication based on the received advertiser ID and password, and information related to the advertiser registered in the member information database 22. When the password authentication is successful, the advertisement server apparatus 1 generates the unique identification information, that is, the conversation ID, in each conversation in order to maintain the connection state by using session management or the like, and holds the received advertiser corresponding to the conversation ID. ID. Next, the login process of the advertisement server device 1 ends. Next, the member information registration/confirmation/change processing will be described based on the flowchart shown in Fig. 29. This processing is started, for example, on the personal page 200 displayed on the screen of the advertiser terminal device 3-1, and the advertiser selects the member information to log in, confirm, and change the link. First, in the advertiser terminal device 3-1, the member information registration/confirmation/change page request is transmitted to the advertisement server device 1 (STEP1). Next, the advertisement server device 1 receives the member information registration/confirmation/change page request transmitted from the advertiser terminal device 3-1 and accepts the request (STEP 2). Next, the advertisement server device 1 uses the information stored in the page material library 20 and the information stored in the member information database 22 to generate a member information registration -44-200901068. Confirmation • Change page 3 Q 〇 and transfer to the advertiser terminal device 3-l (STEP3). Next, in the advertiser terminal device 3-1, the member information registration/confirmation/change page 300 (STEP4) transmitted from the advertisement server device 1 is received and displayed on the screen (STEP 5). Thereby, the screen display of the advertiser terminal device 3-1 is switched from the personal page 200 to the member information registration/confirmation as illustrated in Fig. 9. Change page 300. Next, in the advertiser terminal device 3-1, the content input by the advertiser on the member information registration/confirmation/change page 300 is accepted (STEP 6), and when the advertiser selects the login key 3〇2, The input content will be transmitted to the advertising server device KSTEP7) as member information. Next, the advertisement server device 1 receives and accepts the member information transmitted from the advertiser terminal device 3-1 (STEP 8). Next, the advertisement server device 1 generates the member information confirmation page 310' using the information stored in the page database 2 and the received member information 'and transmits it to the advertiser terminal device 3-l (STEP 9). Next, among the advertiser terminal devices 3-1, the member information confirmation page 310 transmitted from the advertisement server device 1 is received (STEP 10) and displayed on the screen (STEP 1 1). Thereby, the screen display of the advertiser terminal device 3-1 is switched from the member information registration/confirmation/change page 3 to the member information confirmation page 310 as illustrated in Fig. 10. Next, the advertiser judges whether or not the registered content displayed on the member information confirmation page 3 10 is available (STEP 12). When the result of the judgment of STEP 12 is NO (the content of the registration is not recognized), the state for the advertiser to select the "re-enter" key -45-200901068 is selected. In this case, in the advertiser terminal device 3-1, the "re-enter" key is input, and the process returns to STEP5, and the member information registration/confirmation/change page 300 is displayed again on the screen. Thereby, the screen display of the advertiser terminal device 3-1 is switched from the member information confirmation page 3 1 0 to the member information registration/confirmation/change page 300. When the judgment result of STEP 12 is YES (acknowledgment of the registered content), the state for the advertiser to select the "login" key is selected. In this case, the process proceeds to STEP 13, and in the advertiser terminal device 3-1, the input of the "login" key is accepted, and the approval information is transmitted to the advertisement server device 1. Next, the advertisement server device 1 receives the approval information transmitted from the advertiser terminal device 3-1, and registers the member information accepted in STEP 8 in association with the advertiser ID in the member information database 22 (STEP 14). Next, the advertisement server device 1 uses the information of the page database 20 or the like to generate a registration completion page of the member information, and transmits it to the advertiser terminal device 3-1 (STEP 15). Next, in the advertiser terminal device 3-1, the registration completion page (STEP 16) transmitted from the advertisement server device 1 is received and displayed on the screen (STEP 17). Thereby, the screen display of the advertiser terminal device 3-1 is switched from the member information confirmation page 310 to the registration completion page. With the above steps, the member information registration, confirmation, and change processing will be completed. Further, the registration completion page is specifically composed of, for example, a display area for displaying a message that the registration has been completed, and a "personal page" key. Moreover, when the advertiser selects the "Personal Page" button on the login completion page, the screen display of the advertiser terminal device 3-1 is switched from the login completion page to the personal page -46 - 200901068. Next, the advertisement content registration/confirmation/change processing will be described based on the flowchart shown in Fig. 30. This processing is, for example, started on the personal page 200 displayed on the screen of the advertiser and the terminal device 3-1, and the advertiser in the login selects the member information registration/confirmation/change link. First, in the advertiser terminal device 3-1, the advertisement content is registered. The confirmation/change page request is transmitted to the advertisement server device 1 (STEP 21). Next, the advertisement server device 1 receives the advertisement content registration/confirmation/change page request transmitted from the advertiser terminal device 3-1 and accepts the request (STEP 22). Next, the advertisement server device i acquires the advertiser ID from the aforementioned session ID, and refers to the content database 23, retrieves and extracts the content ID (registered content ID) related to the advertiser ID, and reads corresponding to the extracted The content of the advertisement content of the content ID (STEP 23). Next, the advertisement server device 1 generates a new content ID (STEP 24) required for the first time to log in the advertisement content. Next, the advertisement server device uses the new content ID, the registered content ID and the content of the advertisement content, and the information stored in the page database 20 to generate an advertisement content registration/confirmation/change page 400, and transmits it to Advertiser terminal device 3-l (STEP25) Next, in the advertiser terminal device 3-1, the advertisement content transmitted from the advertisement server device 1 is registered and confirmed. The change page 400 is received (STEP 2 6) and displayed on the screen (STEP 27). Thereby, the screen display of the advertiser terminal device 3-1 is switched from the personal page 200 to the advertisement content registration/confirmation/change page 400 as illustrated in Fig. 13. Next, in the advertiser terminal device 3-1, the content input by the advertiser on the advertisement content registration/confirmation/change page 400 is accepted (STEP 2 8). Next, when the login key 406 is selected in the advertisement content registration/confirmation/change page 400 in the advertiser terminal device 3-1, the input content is transmitted to the advertisement server device 1 with the information related to the advertisement content ( STEP29). On the other hand, the advertisement server device 1 receives and accepts information related to the advertisement content transmitted from the advertiser terminal device 3-1 (STEP 30). Next, the advertisement server device 1 receives the transmitted advertisement content information, and then logs in the content database 23 (STEP 31). By the above steps, the advertisement content registration, change, and confirmation processing will be completed. Further, after the advertisement content registration/confirmation/change processing is completed, for example, the screen of the advertiser terminal device 3-1 is switched from the advertisement content registration/confirmation/change page 40 0 to the personal page 200. Next, the bid content registration/confirmation/change processing will be described based on the flowcharts shown in Figs. 31 to 33. The bid content registration/confirmation/change processing is started by, for example, selecting the bid content registration/confirmation/change link by the advertiser on the personal page 200 displayed on the screen of the advertiser terminal device 3-1. Further, in the description of the following processing, the advertisement content of the advertisement owner is already registered. First, among the advertiser terminal devices 3_1, keyword selection. The input page request is sent to the ad server device 1 (STEP 4 1). Next, the advertisement server device 1 receives the keyword selection/input page request transmitted from the advertiser terminal device 3-1 and accepts the request (STEP 42). Next, the advertisement server device 1 generates information using the information stored in the page database 20-48-200901068, the information stored in the keyword database 2, and the information of the bid database 24 associated with the advertiser ID. The keyword selection • input page 510 is transmitted to the advertiser terminal device 3-l (STEP 43). Next, in the advertiser terminal device 3-1, the keyword selection/input page 510 transmitted from the advertisement server device 1 is received (STEP 44)' and displayed on the screen (STEP 45). Thereby, the screen display of the advertiser terminal device 3-1 is switched from the personal page 200 to the bid content registration/confirmation. The home page of the change page 500 is the keyword selection input page 510 illustrated in Fig. 13. Next, in the advertiser terminal device 3-1, the advertiser selects the keyword selection/input page 510 as illustrated in FIG. 14 or accepts the input keyword content as illustrated in FIG. 20 ( STEP 46), the content is transmitted to the advertisement server device 1 (STEP 47) as a keyword. Next, the advertisement server device 1 receives the keyword transmitted from the advertiser terminal device 3-1 (STEP 48). Next, the advertisement server device 1 refers to the keyword database 2 1, and searches for a keyword matching the received keyword (STEP 49). Next, the advertisement server device 1 determines whether the received keyword has been registered in the keyword database 21 (STEP 50). When the judgment of STEP 50 is YES (the received keyword has been registered), it proceeds to In STEP 51, the advertisement server device 1 refers to the bid database 24 and reads information related to the bid related to the received keyword. On the other hand, when the judgment result of STEP50 is NO (the received keyword is not registered), it will proceed to STEP52, and the advertisement server device -49-200901068 1 will be in the keyword database 2 1 and the bid database. 24 Append the record of the received key. Next, the advertisement server device 1 generates a bid-wide display/designation page 5 20 (STEP 53) based on the information stored in the page resource 20 and the information stored in the bid database 24, and transmits it to the advertiser terminal 3-l ( STEP54). Next, in the advertiser terminal device 3-1, the bid advertisement frame display/designation page 5 20 transmitted from the advertisement server 1 is set (STEP 55) and displayed on the screen (STEP 56). Thereby, the screen display of the advertiser terminal 3-1 is switched from the keyword selection/input page 510. The bid advertisement frame display/designation page 3 illustrated in Fig. 15 and Fig. 21 is displayed. Next, in the advertiser terminal device 3-1, the designation of the desired bidding box input by the bidding advertisement frame display/designation page 520 is accepted (STEP 57), and the specified information of the advertisement frame is transmitted to the servo. Device 1 (STEP 58). Next, the advertisement server device 1 receives the designation information of the advertisement frame transmitted from the advertiser terminal 3-1 (STEP 59). Next, the server device 1 generates a bid 530 (STEP 60) based on the acquired keyword, information related to the bid with the advertisement box, and information about the page, and transmits the result to the advertiser terminal device 3_1 (STEP 61). Next, in the advertiser terminal device 3-1, the bid page 530 transmitted from the advertisement server 1 is received (STEP 62), and a screen is displayed (STEP 63). Thereby, the screen display of the 'advertiser terminal device 3_1' is switched from the bidding advertisement frame display/designation page 520 to the receiving device of the closing library device device as shown in FIG. 16 to the advertising device advertisement of the advertiser. The page of the page I is displayed on the bid page 1 3 - 50 - 200901068 shown in the presentation and the bid page 5 3 0 illustrated in Figure 22. Next, in the advertiser terminal device 3-1, the content of the bid amount and the like input by the advertiser to the bid page 53A is accepted (STEP 64), and the input information is transmitted to the advertisement server by the bid information. Device 1 (STEP65). Next, the advertisement server device 1 receives the bid information transmitted from the advertiser terminal device 3-1 (STEP 66). Next, the advertisement server device 1 judges whether or not the received bid amount exceeds the bid amount for which the keyword and the designated frame have been registered (STEP 67). When the judgment result of STEP 67 is NO, it proceeds to STEP 68, and generates an error notification to the advertiser that can be added to the bidding page 530, and returns to STEP60. On the other hand, when the judgment result of STEP67 is YES, it proceeds to STEP 69, and the advertisement server apparatus 1 generates according to the received keyword, the specified information of the advertisement frame, the bid information, and the information related to the page. The bid content confirmation page 5 4 0 is transmitted to the advertiser server device 1 (STEP 70). Next, in the advertiser terminal device 3-1, the bid content confirmation page 540 transmitted from the advertisement server device 1 is received and displayed on the screen (STEP 71). Thereby, the screen display of the advertiser terminal device 3-1 is switched from the bid page 530, as exemplified in Figs. 17, 17 and 23, to the bid content confirmation page 54. Next, the advertiser will view the displayed bid content confirmation page 5 4 0, and then determine whether or not to specify another advertisement box and bid (STEP 72). When the judgment result of STEP72 is YES, the state for the advertiser to select the "Do not bid" button is selected. In this case, in the advertiser terminal device 3-1, the input of the "frame bid" button is subjected to -51 - 200901068 (STEP 73) and returns to STEP 54. On the other hand, when the judgment result of STEP 72 is NO (If the advertiser does not bid on the box), the process proceeds to STEP 74, and the advertiser determines whether or not to register the bid content displayed on the bid content confirmation page 504. When the judgment result of STEP 74 is N◦, it is the state for the advertiser to select the "return" key. In this case, in the advertiser terminal device 3-1, the input of the "return" key is accepted (STEP 75), and the process returns to STEP 63 to cause the bid page 530 to be displayed again. On the other hand, when the judgment result of STEP 74 is YES, the state in which the "login" key is selected for the advertisement owner is selected. In this case, in the advertiser terminal device 3-1, the input of the "registration" key is accepted, and the registration confirmation information is transmitted to the advertisement server device 1 (STEP 77). On the other hand, the advertisement server device 1 receives the login confirmation information transmitted from the advertiser terminal device 3-1 (STEP 78). Next, the advertisement server device 1 registers the information of the keyword acquired in STEP 48, the designation information of the advertisement frame acquired in STEP 49, and the bid information acquired in s TEP 6 6 in the bid database 24 . (STEP 79). By the above steps, the bidding content registration, confirmation, and change processing will be completed. Next, the explanation of the payment status confirmation processing will be described. This processing is started, for example, by the advertiser selecting the payment status confirmation link on the personal page 2〇〇' displayed on the screen of the advertiser terminal device 3-k. In the payment status confirmation processing, the advertisement server apparatus 1 receives and accepts the request status confirmation page request transmitted from the advertiser terminal device 3-1. Next, the advertisement server device 1 acquires the advertiser-52-200901068 ID from the conversation ID, and generates a payment status confirmation page 600 based on the information stored in the payment database 25. Next, the advertisement server device 1 transmits the generated payment status confirmation page 600 to the advertiser terminal device 3-1, and receives the payment status confirmation page 600 by the advertiser terminal device 3-1, and then as in the 28th The example shown in the figure is displayed on the screen. With the above steps, the payment status confirmation processing will end. Next, the search processing and the search result providing processing based on the search character from the user and the subsequent payment calculation processing will be described based on the flowcharts shown in Figs. 34 and 35. These processes are initiated by, for example, the user selecting a link to the search page 700 in the browser of the user terminal device 2-1. First, in the user terminal device 2-1, the search page request is transmitted to the advertisement server device 1 (STEP 81). Next, the advertisement server device 1 receives the search page request transmitted from the user terminal device 2-1 and accepts the request (STEP 82). Next, the advertisement server device 1 generates a retrieval page 700 based on the information related to the page, and then transmits it to the user terminal device 2-1 (STEP 83). Next, among the user terminal devices 2-1, the search page 700 transmitted from the advertisement server device 1 is received (STEP 84) and displayed on the screen (STEP 85). Thereby, the screen display of the user terminal device 2-1 is switched to the search page 700 as illustrated in Figs. 24 and 26 . Next, in the user terminal device 2-1, the content input by the user on the search page is accepted (STEP 86), and the input content is transmitted to the advertisement server device 1 in the search character (STEP 87). -53- 200901068 Next, the advertisement server device 1 receives the search character transmitted from the user terminal device 2-1 (STEP 8 8). Next, the advertisement server device 1 executes a process of retrieving the searched object based on the received search character, and generates a search result list (STEP 90). Next, the advertisement server device 1 searches the keyword database 21 based on the received search character and acquires a keyword related to the search character (STEP 91). Next, the advertisement server device 1 refers to the bid database 24 for each keyword acquired in STEP 91, and extracts an advertisement frame related to each keyword. Next, the advertisement server device 1 extracts the content ID of the advertisement content related to the bid amount that has been determined to be awarded for each advertisement frame. In this case, in the case where the advertisement content related to the bid amount that has been determined to be awarded is in the state of being suspended (the suspension flag is 1), the highest amount of the bid amount accepted is the second highest. The content ID of the advertisement content related to the bid amount. Next, the advertisement server device 1 refers to the content database 23 to read information related to the advertisement content related to the content ID (STEP 91). Next, the advertisement server device 1 generates a search result page 8 00 based on the search result list, information related to the read advertisement content, and information related to the page stored in the page database 20 (STEP 92). Next, the advertisement server device 1 transmits the generated search result page 800 to the user terminal device 2-1 (STEP 93). Next, in the user terminal device 2-1, the search result page 800 transmitted from the advertisement server device 1 is received (STEP 94) and displayed on the screen (STEP 95). Thereby, the screen display -54 - 200901068 of the user terminal device 2-1 is switched from the search page 7 〇 to the search result page 800 as illustrated in Fig. 25'. Next, the user clicks on the advertisement box of the search result page 8 00, and the click information is transmitted from the user terminal device 2-1 to the advertisement server device 1 (STEP 9 6). Next, the advertisement server device 1 counts the number of clicks and updates the number of clicks stored in the bid database 24 (STEP 97). Next, the advertisement server device 1 judges whether or not the posted suspension flag is 1 (STEP 98). When the judgment result of STEP98 is YES (the publication abort flag is 1), the state of the abort is published, so the processing ends. On the other hand, when the judgment result of STEP98 is NO (the publication suspension flag is 0), the process proceeds to STEP99, and the advertisement server device 1 uses the redirect function to display the advertisement content of the selected advertisement frame. The related link destination web page is transmitted to the user terminal device 2-1. Next, in the user terminal device 2-1, the information transmitted from the advertisement server device 1 is recognized, and the URL of the transfer destination is read one by one, and the link destination page is displayed on the screen (STEP 100). On the other hand, the advertisement server device 1 acquires the content ID (STEPIOI) of the advertisement content displayed in the selected advertisement frame. Next, the advertisement server device 1 refers to the bid database 24, and acquires the advertiser ID and bid amount of the selected advertisement frame (STEP 102). Next, the advertisement server device 1 updates the unit price of the predetermined advertiser ID in the request database 25 with the bid amount, adds 1 to the number of clicks, and adds the bid amount to the amount of the request. The update request database 25 (STEP103) -55- 200901068 Next, the advertisement server device 1 determines whether or not to suspend the publication (STEP 10 4). Specifically, if the upper limit number of the number of clicks is 1, and the number of clicks is greater than the maximum number of clicks, or if the upper limit of the amount of the request is 1 and the amount of the request is greater than the maximum amount, the judgment will be made. To stop the publication. In other cases, it is judged that the publication is not suspended. When the judgment result of STEP 1 04 is N◦, the processing of the advertisement server apparatus 1 ends as it is. On the other hand, if the judgment result of STEP 1 04 is YES, the process proceeds to STEP 105, and the advertisement server device 1 sets the posting suspension flag to 丄. Then, the processing of the advertisement server device 1 ends. According to each of the above processes, when an advertisement is displayed on the screen displaying the search result based on the input search character or the like, the advertisement can be easily displayed in accordance with the demand of the advertiser. Further, in the present embodiment, the bid price of the unit used for calculating the request for the advertiser is used as the bid amount, but the bid amount may be used as the bid amount and may be another embodiment. In addition, in the present embodiment, the bid amount is multiplied by the number of clicks as the amount of the request, but the bid amount may be multiplied by the number of times the advertisement content is displayed as the amount of the request and the other embodiment (advertising exposure) Please pay). Alternatively, when calculating the amount of the request, it is also possible to consider the sales and benefits of the products related to the advertising content of the advertiser. [Industrial Applicability] As described above, the present invention can provide an advertiser who can meet the demand of -56-200901068 when displaying an advertisement in a page displaying a search result according to the input search character or the like. The appearance of the advertisement server device, the advertisement display method, and the advertisement server program of the advertisement is easily displayed, and therefore the search and advertisement service using the web page is quite useful. BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a system configuration diagram of an advertisement display system according to an embodiment of the present invention. Fig. 2 is a functional block diagram showing the configuration of an advertisement server device of the advertisement display system of Fig. 1. Fig. 3 is a view showing information of a member information database registered in the memory unit of the advertisement server device of Fig. 2. Fig. 4 is a view showing information of a content database registered in the memory unit of the advertisement server device of Fig. 2. Fig. 5 is a view showing information of a bid database registered in the memory unit of the advertisement server device of Fig. 2. Fig. 6 is a view showing information of the request database registered in the memory unit of the advertisement server device of Fig. 2. Fig. 7 is a screen transition diagram of the advertiser terminal device of the advertisement server device of Fig. 2. Fig. 8 is a screen display example of the member login page of the advertiser terminal device of the advertisement server device of Fig. 2. Fig. 9 is a screen display example of the member information registration/confirmation/change page of the advertiser terminal device of the advertisement server device of Fig. 2; Fig. 10 is a screen display example of the member information confirmation page of the device of the advertiser terminal -57-200901068 of the advertisement server device of Fig. 2. Fig. 11 is a screen display example of a personal page of the advertiser terminal device of the advertisement server device of Fig. 2. Fig. 12 is a screen display example of the content registration/confirmation/change page of the advertiser terminal device of the advertisement server device of Fig. 2; Fig. 13 is a screen display example of the keyword selection/input page of the advertiser terminal device of the advertisement server device of Fig. 2; Fig. 14 is a screen display example of the keyword selection/input page pull-down state of the advertiser terminal device of the advertisement server device of Fig. 2; Fig. 15 is a screen display example of the bidding advertisement frame display and the designated page converted from the keyword selection and input page of Fig. 14. Fig. 16 is a screen display example of the bid page converted from the bid advertisement frame display/designation page of Fig. 15. Fig. 17 is a screen display example of the bid content confirmation page converted from the bidding page of Fig. 16. Fig. 18 is a second screen display example of the bid page of the advertiser terminal device of the advertisement server device of Fig. 2. Fig. 19 is a screen display example of the bid content confirmation page converted from the bidding page of Fig. 18. Fig. 20 is a diagram showing an example of the third screen display of the bid page of the advertiser terminal device of the advertisement server device of Fig. 2. Fig. 21 is a screen display example of the bid advertisement frame display/designation page converted from the bidding page of Fig. 20. Fig. 22 is a screen display example of the bidding page after the bidding advertisement frame display/designation page conversion of Fig. 21 -58-200901068. Fig. 23 is a screen display example of the bid content confirmation page converted from the bidding page of Fig. 22. Fig. 24 is a screen display example of the search page of the user terminal device of Fig. 1. Fig. 25 is a screen display example of the search result page converted from the search page of Fig. 24. Fig. 26 is a view showing an example of the second screen display of the search page of the user terminal device of Fig. 1. Fig. 27 is a second screen display example of the search result page converted from the search page of Fig. 26. Fig. 28 is a screen display example of the request status confirmation page of the advertiser terminal device of the advertisement server device of Fig. 2; Figure 29 is a flow chart showing the member information registration, confirmation, and change processing of the advertisement server device of Fig. 2. Fig. 30 is a flowchart showing the content registration/confirmation/change processing of the advertisement server device of Fig. 2; Fig. 31 is a flow chart showing the process of registering, confirming, and changing the bid contents of the advertisement server device of Fig. 2. Fig. 3 is a flow chart showing the registration, confirmation, and change processing of the bid contents in the third drawing. Fig. 3 is a flow chart showing the registration, confirmation, and change processing of the bid contents in the third drawing. Fig. 34 is a flow chart showing the search processing by the advertisement server apparatus of Fig. 2 and the search result providing processing by -59-200901068. Figure 35 is a flow chart of the decision process following the request in Figure 34. [Description of main component symbols] 1: Ad server device 2-k: User terminal device 3-k: Advertiser terminal device 5: Search means 6a: Search result page generating means 6b: Search result providing means 1 通讯: Communication section 1 1 : Control unit 1 2 : Memory unit 1 3 : Output interface 2 0 : Page database 2 1 : Keyword database 22 : Member information database 2 3 : Content database 24 : Bid database 2 5 : Requisition database 3 0 : authentication means 3 1 : member information registration means 3 2 : content registration means 3 3 : search character reception means - 60 - 200901068 3 4 = bid advertisement frame display means 3 5 : bid amount acceptance means 3 6: winning decision means 3 7 : advertising extraction means 3 8 : payment management means 1 00 : member login page 101 : advertiser ID input area 1 0 2 : password input area 1 〇 3 : login key 104 : new member login Key 200: Personal page 2〇1: Menu selection area 202: Bid status • Publication status display area 2 0 3: Logout key 3 〇〇: Member information registration • Confirmation • Change page 301 : Member information display • Input area 3 0 2 : Login button 3 0 3 : Back button 3 1 〇: will Member Information Confirmation Page 3 1 1 : Member Information Display Area 3 1 2 : Re-enter Key 3 1 3 : Confirmation Key 400: Advertising Content Registration • Confirmation • Change Page 40 1 : Content Selection Area - 61 - 200901068 402 : Title Selection· Input area 403: URL input area 404: Character input area 405: Image file reference area 4 0 6 : Login key 407: Return key 5 00: Bid content registration • Confirmation • Change page 510: Keyword selection • Input page 511: Key Word selection • Input page 5 1 2 : Bid status confirmation key 5 1 3 : Back key 520 : Bid advertisement box display • Designation page 521: Keyword selection • Input area 5 22 : Back key 52 3 : Advertising frame group display • Designation Area 5 3 0 : Bid page 531 : Keyword selection · Input area 5 3 2 : Back key 5 3 3 : Designation of advertisement frame display area 5 3 4 : Bid amount input area 5 3 5 : Bid registration key 53 6 : Advertising content Select area 5 3 7 : Advertising content input key 5 3 8 a : Click the number of times to view the block -62- 200901068 5 3 8b : Maximum number of clicks input area 5 3 9a : The amount of the maximum amount of the check box 53 9b: Maximum Amount amount input area 540: Bid content confirmation page Face 541: Keyword selection/input area 5 42: Return key 543: Advertisement frame group display area 544: Login key 545: Other frame bid key 600: Payment status confirmation page 601: Payment status display area 602: Return key 700 : Search page 701 : Search character input area 7 0 2 : Search key 800 · Search result page 801 : Search character input area 802 : Search key 8 0 3 : Advertisement display space 804: Search result list display 7: Area 805: Member login key R-1~R-3: Advertising box C-1~C-3: Advertising box S: Advertising display system NW: Network-63-