CN101689268B - Advertisement server device and advertisement display method - Google Patents

Abstract

An advertisement server device (1) has a bid advertisement space display means (34) for generating a bid content registration page (500) for displaying at least one advertisement space which corresponds to a search keyword and in which a display position on a search result page (800) is identified together with the bid status of each of the advertisement spaces on an advertiser terminal (3-k), a bidding price receiving means (35) for receiving the bidding price of each advertisement publication period with respect to the identified advertisement space, and a successful bidding price determining means (37) for, at the point at which the search keyword transmitted from a user terminal (2-k) is received, determining that the advertisement space has been accepted by the highest bidding price included in the bid information in which the point is within the advertisement publication period from the bid information stored for each of the advertisement spaces. Thus, when an advertisement is displayed in the page in which the result of the detection based on an inputted search keyword or the like is displayed, an advertisement server device capable of easily displaying the advertisement in the form of more matching an advertiser's desire can be provided.

Description

Advertisement server device and advertisement display method

Technical field

While showing advertisement in the webpage that the present invention relates to show at the result for retrieval of search key to based on inputted etc., advertisement server device, advertisement display method and advertisement server program that can in webpage, then the display box of given ad submits a tender.

All the time, user uses the end devices such as personal computer to be connected with networks such as the Internets, and the system of information is provided by the webpage providing from server unit etc., is widely used.Now, because the webpage quantity on the Internet is very huge, therefore user utilizes such as retrieval service etc. to carry out retrieving information, finds out efficiently its interested information based on its result for retrieval.This retrieval service, uses the search key inputted based on user etc. to carry out the search engine of retrieval process, generates the list of the webpage that the interested object of user is associated, to generate result for retrieval webpage.

On the other hand, webpage is also very useful as advertising media.Especially, the service that retrieval service is used by user's high-frequency, makes it be presented in this result for retrieval webpage, is to have very large effect for advertisement.Moreover, according to the advertisement that demonstrates the search key inputted with user and be associated, can, to becoming potential customer's user, point out out more efficiently advertisement.

Be easy to show the method for advertisement as this kind, for example, have the method that contains advertiser's site information in the list of result for retrieval.Now, advertiser registers in advance with search key and sets up associated keyword etc., in the time that the search key based on associated with this keyword is retrieved, in result for retrieval webpage, will demonstrate the advertisement of oneself.Particularly, be to utilize following system, for the keyword of regulation, submitted a tender by multiple advertisers, show advertisement according to this bid.Now can think, the sequence in result for retrieval list of the search key of inputting for user is higher, more easily causes the user's who retrieves attention.Therefore, for example, propose a kind ofly according to advertiser's the bid amount of money, decide the system (for example, with reference to No. 3676999 communique of Japan's patent (following, referred to as patent documentation 1)) of the sequence in result for retrieval list shown in result for retrieval webpage.

But, in the system of patent documentation 1, just decide the sequence in result for retrieval list according to the sequence of the bid amount of money merely, shown in result for retrieval webpage according to this sequence.With respect to this, advertiser for example expects to have along with budget or propaganda activity and can do multifarious display mode.For example, have and only need slight space, therefore want to carry out with low price the situation that corresponding most keywords impel advertisement to show; Or also have and do not think to be presented at simply the 1st, also want to strengthen with larger space the situation of eye-catching demonstration.In addition, be also hopeful the situation of for example, on specific sequence (the 2nd or the 3rd) or position advertizing.Also this class special time date while being hopeful to coordinate opening or when clearance sale and in short-term the situation of centralized displaying advertisement.In such cases, in this system of patent documentation 1, advertiser may not show the advertisement that meets own budget or propaganda activity.For example, in this system of patent documentation 1, due to according to the relation variation sequence of other advertiser's the bid amount of money, therefore when advertiser wants in webpage constantly with sorting or when position shows advertisement, cannot meeting advertiser's demand.

Even, have when multiple the advertiser of particular sorted or position advertizing if want, following problem can occur.,, in general competitive bidding, if not exceed the amount of money of the highest bid amount of money, cannot submit a tender.On the other hand, advertisement is not to be indefinitely shown, for example, when during the advertisement of regulation is published, warp finishes advertisement later, when maybe regulation touching quantity being made as to the upper limit and finishing advertisement, in situation, can expect that publishing of advertisement is terminable when maybe regulation toll amount etc. being made as to the upper limit and finishing advertisement etc.In terminable situation publishing of this kind of advertisement, although with regard to the present bid amount of money, be to get the bid, if present advertisement is through with, even if this bid amount of money is even less than the bid amount of money below, also likely acceptance of the bid.Then, the advertiser who yet has, does not for example deliberately intend acceptance of the bid to the present bid amount of money, if but the advertisement of the present bid amount of money finish, then submit a tender.

Now, for the advertising frame of having submitted a tender, not that if set for the amount of money that exceedes the current bid amount of money just cannot submit a tender, for advertiser or for server operator, all inconvenient.,, if from advertiser's viewpoint, the rare chance that can carry out advertisement with the comparatively cheap bid amount of money is lost like this for no reason.On the other hand, if from the angle of server operator, once the advertisement now showing be through with, until before next advertiser occurs, can produce the problem that advertising frame is not sold out.

Summary of the invention

In view of said circumstances, the object of the invention is to, provide while showing advertisement in a kind of webpage showing at the result for retrieval of search key to based on being transfused to etc., can, according to advertiser's demand, easily show advertisement server device, advertisement display method and the advertisement server program of advertisement in suitable mode.

Another object of the present invention is to, while providing a kind of time sequencing during publishing according to advertisement to provide present bid situation to advertiser, proper acceptance of the bid amount of money can be offered to advertiser's advertisement server device, advertisement display method and advertisement server program.

Another object more of the present invention is, while providing a kind of time sequencing during publishing according to advertisement to provide present bid situation to advertiser, can provide with the display mode of visually easily holding advertisement server device, advertisement display method and the advertisement server program of bid situation.

Another object more of the present invention is, while providing a kind of time sequencing during publishing according to advertisement to provide present bid situation to advertiser, can provide bid situation with the display mode of visually easily holding, and the operation of submitting a tender is comparatively easy to advertisement server device, advertisement display method and advertisement server program.

Advertisement server device of the present invention, be connected with user terminal apparatus and advertiser's end device by network, this advertisement server device possesses: result for retrieval webpage generation unit, it is according to the search key sending over from this user terminal apparatus, generates the result for retrieval webpage that is added with the ad content that this search key is associated; Provide unit with result for retrieval, this result for retrieval webpage is sent to above-mentioned user terminal apparatus by it.

And above-mentioned advertisement server device is characterized in that having: search key is accepted unit, it accepts the search key sending over from above-mentioned advertiser's end device; Bid advertising frame display unit, it generates bid content registration web page, this bid content registration web page for by corresponding to accepted by above-mentioned search key the search key accepted unit and determine that multiple advertising frames of the display position on above-mentioned result for retrieval webpage and the bid situation of each this advertising frame are presented at above-mentioned advertiser's end device in the lump; The bid amount of money is accepted unit, and it accepts the bid amount of money during publishing for each regulation advertisement of appointed above-mentioned advertising frame in above-mentioned advertiser's end device; Storage unit, it is in the time accepting this bid amount of money, during publishing for information, above-mentioned search key, above-mentioned advertising frame, the above-mentioned advertisement of determining advertiser, the above-mentioned bid amount of money and above-mentioned ad content set up associatedly and store successively as bid information; Advertising frame is extracted unit out, and it with reference to said memory cells, extracts the advertising frame being associated with above-mentioned search key out in the time having accepted the search key sending over from above-mentioned user terminal apparatus; Acceptance of the bid determining means, in the moment of having accepted the search key sending over from above-mentioned user terminal apparatus, extract by above-mentioned advertising frame each advertising frame that unit is extracted out out, from being stored in the bid information of said memory cells, extract the bid information of this moment in during above-mentioned advertisement is published out, according to the bid amount of money of the highest bid amount of money in the middle of the bid amount of money contained in this bid information being drawn out of, decide this advertising frame to be got the bid; Extract unit out with advertisement, it is extracted out by above-mentioned acceptance of the bid determining means and determines as the associated ad content of middle target advertising frame, as being added into the ad content in above-mentioned result for retrieval webpage by above-mentioned result for retrieval webpage generation unit, above-mentioned bid advertising frame display unit, to each advertising frame, the bid amount of money based on storing in said memory cells, show overlappingly bid information with predetermined distance staggered positions, advertiser's bid information and other advertisers' the bid information of submitting a tender in operation identifiably show.

In advertisement server device of the present invention, corresponding to the search key sending over from advertiser's end device, by least 1 advertising frame shown in result for retrieval webpage, be arranged in during each advertisement is published and can be submitted a tender by advertiser.These advertising frames, because being at random to arrange its display position, therefore can meet advertiser's diversity demand.Then, advertiser submits a tender and the advertising frame of get the bid desired locations and desired amt during can publishing with regard to each advertising frame given ad, and the available mode that meets its demand, is presented in result for retrieval webpage advertisement.

; for advertiser, according to continuing presenting advertising content in same position, user can deepen the impression of its ad content; can suppress, because location advertising changes the ad click rate (clickthrough) causing to be reduced, therefore can stably guide user.On the other hand, for user, because the position of ad content can not change, therefore save the trouble of search advertisements on webpage, same position that can be from webpage, accepts the service of past attempts utilization.Moreover, during can given ad publishing, therefore for example this class special time date and centralized displaying advertisement and submitting a tender in short-term when coordinating when opening or clearance sale of advertiser, or after finishing during other advertiser's advertisement is published in order to allow own advertisement be shown and to submit a tender.

Now, in the bid content registration web page that advertising frame generates at bid advertising frame display unit, the mode of being determined with the display position on result for retrieval webpage shows.Moreover advertising frame is in bid content registration web page, shown with together with the bid situation of each advertising frame.Thus, advertiser can simultaneously confirm the demonstration of bid content registration web page and the bid situation of each advertising frame and the advertising frame of one side appointment expectation on advertiser's end device, can input the bid amount of money for this advertising frame of having specified, and easily submit a tender.

Moreover while accepting unit and accepted the bid amount of money according to the bid amount of money, the bid information such as the bid amount of money can be stored to storage unit successively at every turn.Therefore, in the input time of the bid amount of money, do not need the amount of money for exceeding the present bid amount of money, the bid amount of money of having been accepted can all be stored one by one.Then, in the time having accepted the search key sending over from user terminal apparatus, extract unit out and advertising frame is extracted out by advertising frame, for this each advertising frame being drawn out of, acceptance of the bid determining means, the bid information of the moment that this search key is accepted in extraction in during advertisement is published, according to the bid amount of money of the highest bid amount of money in the middle of the bid amount of money contained in this bid information being drawn out of, decides this advertising frame to be got the bid.Thus, just can reflect the bid situation in the moment that user retrieves, decide acceptance of the bid.

Then, according to determined acceptance of the bid, extract unit out by advertisement and extract the ad content being added in result for retrieval webpage out, promptly to reflect the bid from advertiser, be just drawn out of corresponding to the ad content of search key thus.Then, extract by advertisement the ad content that unit is extracted out corresponding to search key out, be shown because coordinate advertising frame in result for retrieval webpage, therefore to becoming potential customer's user, point out efficiently advertisement.

According to more than, if according to the present invention, while showing advertisement in the webpage that the result for retrieval of search key based on be transfused to etc. is shown, can easily show advertisement in suitable mode according to advertiser's demand.

In addition, in advertisement server device of the present invention, during preferred above-mentioned advertisement is published, publish the initial phase and date hope end time that the advertisement of this advertising frame is published publishes and set tailend according to date hope start time that the advertisement of above-mentioned advertising frame is published; Above-mentioned bid advertising frame display unit, in order to allow above-mentioned advertiser set above-mentioned publishing initial phase and the tailend of publishing from above-mentioned advertiser's end device, generates above-mentioned bid information registration web page.

During advertisement is published, for example, be, to be set to from publishing the initial phase to during publishing tailend continuous.Then, because can set and publish initial phase and the tailend of publishing by bid information registration web page from advertiser's end device, so during advertiser can publish the advertisement of expectation, at random set and submit a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit, according to shown layout out in the above-mentioned result for retrieval webpage on above-mentioned user terminal apparatus, and makes above-mentioned advertising frame be presented in above-mentioned advertiser's end device.

Now, owing to showing advertising frame according to the layout on the result for retrieval webpage of user terminal apparatus, therefore advertiser can, in the middle of the diversified advertising frames of layout such as position or size, specify the advertising frame of the expectation of considering user's viewpoint to submit a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit, in above-mentioned advertiser's end device, shows above-mentioned advertising frame is had or not to bid as the bid situation of above-mentioned each advertising frame.

Now, the advertising frame of the result for retrieval webpage corresponding to search key that advertiser can submit a tender to wish, can simultaneously confirm to have or not the bid to this advertising frame, and one side specifies the advertising frame of expecting to submit a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit as the bid situation of above-mentioned each advertising frame, shows the each bid information that has been stored in this each advertising frame in said memory cells in above-mentioned advertiser's end device.

Now, the advertising frame of the result for retrieval webpage corresponding to search key that advertiser can submit a tender for wish, can simultaneously confirm to be stored in for this advertising frame the bid information such as the bid amount of money of storage unit, and one side specifies the advertising frame of expecting to submit a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit as the bid situation of above-mentioned each advertising frame, shows each bid information of the specified quantity of above-mentioned each advertising frame in each above-mentioned advertiser's end device.

That is, because the amount of money of submitting a tender is while being accepted at every turn, bid information is stored in storage unit successively, and therefore each advertising frame can have multiple bid information.Now, for example, during publishing based on the bid amount of money or advertisement etc., each bid information of stated number is displayed on respectively in advertiser's end device, thus, advertiser just can be one by one each bid information of cognitive each advertising frame, can one side really hold bid situation, one side easily specifies the advertising frame of expecting to submit a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit, in above-mentioned advertiser's end device, by each bid information of above-mentioned each advertising frame from specifying that the bid information that advertiser accepts can show distinctively with the bid information of accepting from other advertiser.

Now, the advertising frame of the result for retrieval webpage corresponding to search key that advertiser can submit a tender for wish, one side is confirmed the bid situation to this advertising frame, one side is held the bid information of oneself and other advertiser's bid information distinctively, can easily specify the advertising frame of expectation to submit a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit, the time sequencing during publishing according to above-mentioned advertisement in above-mentioned advertiser's end device shows the bid situation of above-mentioned each advertising frame.

Now, due to the bid situation of each advertising frame, time sequencing during publishing according to advertisement shows, the advertising frame of the result for retrieval webpage corresponding to search key that therefore advertiser can submit a tender for wish, can simultaneously hold each advertisement is published during for proper bid amount of money, one side is submitted a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid content registration web page comprises: bid advertising frame display web page, and it shows at least 1 advertising frame corresponding to above-mentioned search key according to the mode that can be specified by above-mentioned advertiser; With bid amount of money input webpage, this advertising frame that it is fixed from this bid advertising frame display web page middle finger for this advertiser, the bid amount of money of input to this advertising frame; Above-mentioned bid advertising frame display unit, generate above-mentioned bid content registration web page, make, on above-mentioned bid advertising frame display web page, to specify this advertising frame by the above-mentioned advertising frame of clicking operation, and show the above-mentioned bid amount of money input webpage for this advertising frame of having specified.

Now, because advertiser can carry out given ad frame and it is presented in bid amount of money input webpage by click advertising frame on bid advertising frame display web page, and the bid amount of money of input to this advertising frame, therefore can easily specify the advertising frame of expectation to submit a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit, on above-mentioned bid amount of money input webpage, shows the bid situation of the advertising frame of specifying from above-mentioned bid advertising frame display web page with calendar form.

Now, because the bid situation of the advertising frame of having specified shows that with calendar form the therefore present bid situation of this advertising frame is provided out with the display mode of visually easily holding on bid amount of money input webpage.Therefore, the advertising frame of the result for retrieval webpage corresponding to search key that advertiser submits a tender for wish, based on the bid situation being presented on bid amount of money input webpage, one side is easily held proper bid amount of money during publishing by each advertisement of expecting, and one side is submitted a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit generates this bid amount of money input webpage, make to input on the calendar of bid situation of the above-mentioned appointed advertising frame of webpage at the above-mentioned bid amount of money of expression, during showing that the advertisement of each bid information that is stored in this advertising frame in said memory cells is published, and on this calendar, during during specifying the advertisement of the bid amount of money of being inputted with this bid amount of money input webpage to publish, carry out drag operation for this advertising frame, during the advertisement of setting this bid amount of money is published.

Now, owing to representing on the calendar of bid situation of appointed advertising frame, during the advertisement that shows each bid information is published, therefore the advertisement of present each bid information of this advertising frame can visually easily be held during publishing.Then,, because advertiser can be when by the bid amount of money input webpage input bid amount of money, during carrying out given ad during drag operation publish on this calendar, the expectation advertisement that therefore can easily set this bid amount of money is submitted a tender during publishing.

In addition, in advertisement server device of the present invention, preferably possesses toll administration unit, this toll administration unit is the bid amount of money based on above-mentioned each advertising frame at least, calculate the toll amount to above-mentioned advertiser in the time showing above-mentioned ad content by this each advertising frame, and, limit this toll amount based on set upper limit value.

Now, for the bid from advertiser, can, by toll administration unit, calculate successively toll amount based on the bid amount of money.For example, the bid amount of money is considered as to tender bid single price, this tender bid single price is multiplied by the demonstration number of times of advertisement or displaying time or touching quantity etc. corresponding to the specified value of advertising results, just can calculate toll amount.Now, toll administration unit is owing to limiting toll amount based on set upper limit value, because exceeding can prevent that for example toll amount from becoming the amount of money that advertiser is envisioned.Therefore, advertiser can envision toll amount, for example, according to budget or advertisement policy, the advertisement that meets demand can be more easily shown.

In addition, in advertisement server device of the present invention, above-mentioned higher limit, for by the maximum charge amount of money of the predefined regulation of above-mentioned each advertising frame; The above-mentioned maximum charge amount of money can be set by above-mentioned bid content registration web page; Above-mentioned toll administration unit, in the time showing the above-mentioned toll amount of above-mentioned ad content by above-mentioned each advertising frame, reach that the above-mentioned maximum charge amount of money that this advertising frame is set is above, stops the demonstration of this ad content of this each advertising frame.

Now, be used for limiting the higher limit of toll amount, by by the maximum charge amount of money of the predefined regulation of each advertising frame, this maximum charge amount of money can be set by bid content registration web page, and the higher limit that therefore advertiser can reserve toll amount is in advance submitted a tender.Then, toll administration unit, when the toll amount showing for ad content by each advertising frame is to reach the maximum charge amount of money when above, stop the demonstration of this ad content of this each advertising frame, therefore, can be constrained to and can not continue to increase for the shown advertiser's of its ad content toll amount.But advertiser can imagine toll amount, for example, according to budget or advertisement policy, the advertisement that meets demand can be more easily shown.

In addition, in advertisement server device of the present invention, preferred above-mentioned toll amount, is that the bid amount of money of above-mentioned each advertising frame is multiplied by the value obtaining by the touching quantity of the above-mentioned ad content of this each advertising frame demonstration on above-mentioned result for retrieval webpage; Above-mentioned higher limit is the maximum touching quantity as the predefined regulation of higher limit of above-mentioned touching quantity; Above-mentioned maximum touching quantity is that available above-mentioned bid content registration web page is set; Above-mentioned toll administration unit is showing that by above-mentioned each advertising frame the touching quantity of above-mentioned ad content reaches the above-mentioned maximum touching quantity setting by this each advertising frame when above, stops the demonstration of this ad content of this each advertising frame.

That is, generally speaking, can suppose in ad content it is the hyperlink that contains the website of going to advertiser, now, to the touching quantity of ad content, be the number of times being equivalent to customer presentation advertiser's website.Therefore, the value that the bid amount of money is multiplied by touching quantity gained is considered as toll amount, just can directly reflect thus the interests that advertiser is subject to because of advertisement, and determine definitely toll amount.Now, be used for limiting the higher limit of toll amount, as the higher limit of above-mentioned touching quantity and by the maximum touching quantity of predefined regulation, this maximum touching quantity can be set by bid content registration web page, and therefore advertiser is that the higher limit that can set touching quantity is submitted a tender.Then, toll administration unit, reach maximum touching quantity when above by the touching quantity to ad content of this each advertising frame, stop the demonstration of this ad content of this each advertising frame, therefore, can be constrained to and can not continue to increase for the shown advertiser's of this ad content toll amount.But advertiser can imagine the effect of toll amount or advertisement, for example, according to budget or advertisement policy, can more easily be shown the advertisement that meets demand.

In addition, in advertisement server device of the present invention, preferred above-mentioned acceptance of the bid determining means, in the time above-mentioned advertising frame having been stopped to the demonstration of ad content of regulation by above-mentioned toll administration unit, carry out following processing: from the above-mentioned bid information being drawn out of, the bid information that this ad content of this each advertising frame that is stopped showing by above-mentioned toll administration unit is associated forecloses, and decides acceptance of the bid.

, acceptance of the bid determining means, is the moment of retrieving user, determines successively successful bidder's.Now, because acceptance of the bid determining means is except the bid information that is associated of ad content that this moment is stopped showing, target processing in determining, therefore in the middle of the bid information that can store from storage unit, by the ad content of the bid amount of money of the next bit to advertising frame, before giving, move and show.Thus, during can lowering and not showing advertisement, can provide efficiently advertisement.

In addition, in advertisement server device of the present invention, preferred above-mentioned bid advertising frame display unit, as the bid situation of above-mentioned each advertising frame, in being presented at the ad content of the each bid information that is stored in this each advertising frame in said memory cells, above-mentioned advertiser's end device whether is set with the higher limit for limiting above-mentioned toll amount.

; in the time that ad content is set with to the higher limit that is used for limiting toll amount of the maximum charge amount of money or maximum touching quantity etc.; once toll amount or touching quantity reach this higher limit, can stop the demonstration of ad content, other ad content of the lower bid amount of money is just likely shown.Whether therefore, by there being higher limit to set show as bid situation, advertiser just can hold the possibility of demonstration and submit a tender.

In addition, in advertisement server device of the present invention, preferred above-mentioned result for retrieval webpage has the linking functions for allowing above-mentioned bid content registration web page show.; it is contemplated that; watch the user of result for retrieval webpage from user terminal apparatus transmission search key; likely become advertiser and want this search key in this result for retrieval webpage, to show advertisement; or advertiser sends search key and watches result for retrieval webpage with user identity, therefore may consider to append or change the advertisement to this search key.Now, owing to just can conducting interviews to bid content registration web page from result for retrieval webpage by linking functions, therefore just can easily submit a tender for this search key as advertiser.

Secondly, preferred advertisement display method of the present invention, possess: result for retrieval webpage generates step, according to the search key sending over from user terminal apparatus by network, generate the result for retrieval webpage that is added with the ad content that this search key is associated; Provide step with result for retrieval, this result for retrieval webpage is sent to this user terminal apparatus.

Then, advertisement display method of the present invention, is characterized by, and possesses: search key is accepted step, accepts the search key sending over from above-mentioned advertiser's end device; Bid advertising frame step display, generate bid content registration web page, this bid content registration web page, by corresponding to being accepted by above-mentioned search key multiple advertising frames that the search key accepted unit and the display position on above-mentioned result for retrieval webpage have been determined, is presented on above-mentioned advertiser's end device in the lump with the bid situation of each this advertising frame; The bid amount of money is accepted step, accepts the bid amount of money during publishing for each regulation advertisement of appointed above-mentioned advertising frame in above-mentioned advertiser's end device; Storing step, using be used for determining advertiser's information, above-mentioned search key, above-mentioned advertising frame, above-mentioned advertisement publish during, the above-mentioned bid amount of money and above-mentioned ad content set up and associated in the time often having accepted this bid amount of money, be stored to successively in storage unit as bid information; Advertising frame is extracted step out, in the time having accepted the search key sending over from above-mentioned user terminal apparatus, with reference to said memory cells, extracts the advertising frame associated with above-mentioned search key out; Acceptance of the bid deciding step, in the moment of having accepted the search key sending over from above-mentioned user terminal apparatus, by being extracted out by above-mentioned advertising frame each advertising frame that step is extracted out, from being stored in the bid information of said memory cells, extract the bid information of this moment in during above-mentioned advertisement is published out, according to the bid amount of money of the highest bid amount of money in the middle of the bid amount of money contained in the bid information of this extraction, decide this advertising frame acceptance of the bid; Step is extracted in advertisement out, extract the ad content associated with target advertising frame in above-mentioned acceptance of the bid deciding step decision out, as generating in step and be added into the ad content in above-mentioned result for retrieval webpage at above-mentioned result for retrieval webpage, above-mentioned bid advertising frame step display, to each advertising frame, the bid amount of money based on storing in said memory cells, show overlappingly bid information with predetermined distance staggered positions, advertiser's bid information and other advertisers' the bid information of submitting a tender in operation identifiably show.

According to advertisement display method of the present invention, as the explanation about advertisement server device of the present invention, according to bid advertising frame step display, advertiser is can be to search key, one side is confirmed the demonstration of advertiser's end device, one in the face of the advertisement of expecting publish during and each advertisement easily submit a tender.Therefore, if according to the present invention, can in result for retrieval webpage, show advertisement in the mode that meets demand, to becoming potential customer's user, point out out more efficiently advertisement.

Secondly, advertisement server program of the present invention, make computing machine carry out following processing: result for retrieval webpage generates to be processed, according to the search key sending over from user terminal apparatus by network, generate the result for retrieval webpage that is added with the ad content that this search key is associated; Provide processing with result for retrieval, this result for retrieval webpage is sent to this user terminal apparatus.

Then, advertisement server program of the present invention, is characterized by, and has the function that makes above-mentioned computing machine carry out following processing: search key is accepted processing, accepts the search key sending over from above-mentioned advertiser's end device; Bid advertising frame Graphics Processing, generate bid content registration web page, this bid content registration web page, by corresponding to being accepted by above-mentioned search key multiple advertising frames that the search key accepted unit and the display position on above-mentioned result for retrieval webpage have been determined, is presented on above-mentioned advertiser's end device in the lump with the bid situation of each this advertising frame; The bid amount of money is accepted processing, accept for above-mentioned advertising frame specified in above-mentioned advertiser's end device, the bid amount of money of each regulation advertisement during publishing; Stores processor, using be used for determining advertiser's information, above-mentioned search key, above-mentioned advertising frame, above-mentioned advertisement publish during, the above-mentioned bid amount of money and above-mentioned ad content set up and associated in the time often having accepted this bid amount of money, be stored to successively in storage unit as bid information; Advertising frame is extracted out and is processed, and in the time having accepted the search key sending over from above-mentioned user terminal apparatus, with reference to said memory cells, extracts the advertising frame associated with above-mentioned search key out; Acceptance of the bid determines to process, in the moment of having accepted the search key sending over from above-mentioned user terminal apparatus, by being extracted out and process each advertising frame of being extracted out by above-mentioned advertising frame, from being stored in the bid information of said memory cells, extract the bid information of this moment in during above-mentioned advertisement is published out, according to the bid amount of money of the highest bid amount of money in the middle of the bid amount of money contained in the bid information of this extraction, decide this advertising frame acceptance of the bid; Advertisement is extracted out and is processed, extract the ad content associated with target advertising frame in above-mentioned acceptance of the bid decision processing decision out, as generating in processing and be added into the ad content in above-mentioned result for retrieval webpage at above-mentioned result for retrieval webpage, above-mentioned bid advertising frame Graphics Processing, to each advertising frame, the bid amount of money based on storing in said memory cells, show overlappingly bid information with predetermined distance staggered positions, advertiser's bid information and other advertisers' the bid information of submitting a tender in operation identifiably show.

If according to advertisement server program of the present invention, can make computing machine carry out the processing that can obtain the effect illustrated about advertisement server device of the present invention.

Brief description of the drawings

Fig. 1 is the system pie graph of the advertisement display system of embodiments of the present invention.

Fig. 2 is the functional-block diagram of the formation of the advertisement server device of the advertisement display system of Fig. 1.

Fig. 3 is the figure of the information registered in the member information database of storage part of the advertisement server device of Fig. 2.

Fig. 4 is the figure of the information registered in the content data base of storage part of the advertisement server device of Fig. 2.

Fig. 5 is the figure of the information registered in the bid database of storage part of the advertisement server device of Fig. 2.

Fig. 6 is the figure of the information registered in the charging database of storage part of the advertisement server device of Fig. 2.

Fig. 7 is the changing picture figure of advertiser's end device of generating of the advertisement server device of Fig. 2.

Fig. 8 is the picture disply example of the member subscription webpage of advertiser's end device of generating of the advertisement server device of Fig. 2.

Fig. 9 be advertiser's end device of generating of the advertisement server device of Fig. 2 membership information registration, confirm, change the picture disply example of webpage.

Figure 10 is the picture disply example that the membership information of advertiser's end device of generating of the advertisement server device of Fig. 2 is confirmed webpage.

Figure 11 is my the picture disply example of webpage of advertiser's end device of generating of the advertisement server device of Fig. 2.

Figure 12 be advertiser's end device of generating of the advertisement server device of Fig. 2 content registration, confirm, change the picture disply example of webpage.

Figure 13 is the Keyword Selection of advertiser's end device of generating of the advertisement server device of Fig. 2, the picture disply example of input webpage.

Figure 14 is the picture disply example of the pull-down state of Keyword Selection, the input webpage of advertiser's end device of generating of the advertisement server device of Fig. 2.

There is the bid advertising frame demonstration conversion, the picture disply example of named web page from the Keyword Selection of Figure 14, input webpage in Figure 15.

Figure 16 is the picture disply example from the bid advertising frame of Figure 15 shows, the bid webpage conversion has occurred named web page.

Figure 17 is the picture disply example during the bid of the bid webpage of Figure 16 operates.

Figure 18 is the picture disply example after the bid of the bid webpage of Figure 16 operates.

Figure 19 is the picture disply example that the bid content check webpage conversion has occurred from the bid webpage of Figure 18.

Figure 20 is the 2nd picture disply example of the bid webpage of advertiser's end device of generating of the advertisement server device of Fig. 2.

Figure 21 is the picture disply example during the bid of the bid webpage of Figure 20 operates.

Figure 22 is the 3rd picture disply example of the bid webpage of advertiser's end device of generating of the advertisement server device of Fig. 2.

Figure 23 is the picture disply example during the bid of the bid webpage of Figure 22 operates.

Figure 24 is the 4th picture disply example of the bid webpage of advertiser's end device of generating of the advertisement server device of Fig. 2.

Figure 25 is the picture disply example that the bid content check webpage conversion has occurred from the bid webpage of Figure 24.

Figure 26 is the 5th picture disply example of the bid webpage of advertiser's end device of generating of the advertisement server device of Fig. 2.

There is the bid advertising frame demonstration conversion, the picture disply example of named web page from the bid webpage of Figure 26 in Figure 27.

Figure 28 is the picture disply example from the bid advertising frame of Figure 27 shows, the bid webpage conversion has occurred named web page.

Figure 29 is the picture disply example that the bid content check webpage conversion has occurred from the bid webpage of Figure 28.

Figure 30 is the picture disply example of the searching web pages on the user terminal apparatus of Fig. 1.

Figure 31 is the picture disply example that the result for retrieval webpage conversion has occurred from the searching web pages of Figure 30.

Figure 32 is the 2nd picture disply example of the searching web pages on the user terminal apparatus of Fig. 1.

Figure 33 is the 2nd picture disply example that the result for retrieval webpage conversion has occurred from the searching web pages of Figure 32.

Figure 34 is the picture disply example that the charge situation of advertiser's end device of generating of the advertisement server device of Fig. 2 is confirmed webpage.

Figure 35 is that the process flow diagram of processing is registered, confirms, changed to the membership information that the advertisement server device of Fig. 2 carries out.

Figure 36 is that the process flow diagram of processing is registered, confirms, changed to the content that the advertisement server device of Fig. 2 carries out.

Figure 37 is that the process flow diagram of processing is registered, confirms, changed to the bid content that the advertisement server device of Fig. 2 carries out.

Figure 38 be continue Figure 37 bid content registration, confirm, change the process flow diagram of processing.

Figure 39 be continue Figure 38 bid content registration, confirm, change the process flow diagram of processing.

Figure 40 is the process flow diagram that the advertisement server device of Fig. 2 retrieval process of carrying out and result for retrieval provide processing.

Figure 41 be continue Figure 40 charge determine process process flow diagram.

Embodiment

For an embodiment of server unit of the present invention, be illustrated with reference to Fig. 1～Figure 41.

First, with reference to Fig. 1, the advertisement server device 1 of present embodiment, is search engine server, by network N W be connected to user terminal apparatus 2-k (k=1,2 ... n) and advertiser's end device 3-k (k=1,2 ... n).Then, advertisement server device 1, forms advertisement display system S by user terminal apparatus 2-k and advertiser's end device 3-k.

This advertisement display system S, be based on retrieval website and input the search key coming and result for retrieval is offered to this user from user, simultaneously in the time that result for retrieval is provided, by the ad content associated with search key, be added into the system (with reference to Figure 31) being shown in result for retrieval.Advertiser is the member subscription as advertisement display system S, and the search key that can input corresponding to hypothesis user retrieves is registered ad content, and after bid, in the time meeting rated condition, advertisement will be published out.

Advertisement server device 1, it is the server unit of being managed by the operator of retrieval website, as its function, have: result for retrieval webpage generation unit 6a, it is according to the search key of inputting from user terminal apparatus 2-k, generates the result for retrieval webpage that is added with the ad content that this search key is associated; Provide unit 6b with result for retrieval, generated result for retrieval webpage is sent to user terminal apparatus 2-k by it.

Moreover, advertisement server device 1, its function possesses: the be retrieved retrieval unit 5 of retrieval of object of the search key based on inputting from user terminal apparatus 2-k.Retrieval unit 5, for example, use website relevant information lteral datas such as () title of website, explanation, webpage, word contents as being retrieved object.Then, retrieval unit 5, is extracted out the website of containing search key in the relevant information of website, extracted out website is had a guide look of to the list showing, is exported (with reference to the symbol 804 of Figure 31) as result for retrieval.In present embodiment, although possess the example of retrieval unit 5 exemplified with advertisement server device 1, sometimes also can be advertisement server device 1 and do not possess retrieval unit 5, the search engine that accept OEM provides from outside is retrieved.

In addition, advertisement server device 1, can be to use TCP/IP (Transmission Control Protocol/Internet Protocol) etc. and user terminal apparatus 2-k and advertiser's end device 3-k by such as communication protocol of network N W, the transmission that can carry out each other data receives.In addition, network N W, for example, such as, be made up of the Internet, dedicated communication line (CATV (Community AntennaTelevision) circuit), mobile communicating net (comprising base station etc.) and gateway etc.

User terminal apparatus 2-k is the end device being utilized by the user of the retrieval website of advertisement display system S.User terminal apparatus 2-k, goes for being for example provided with personal computer, PDA (Personal Digital Assistant), STB (Set Top Box), mobile phone of web page browsing application program etc.User terminal apparatus 2-k itself, except having web page browsing application program or other general utility functions, without the need for other special function; Advertisement server device 1, by the web page browsing application program of user terminal apparatus 2-k, the webpage of kind of all kinds is presented in the picture of user terminal apparatus 2-k, or according to obtain the information that these webpages are inputted from user, realizes advertisement display system S.Thus, once user has inputted search key to the searching web pages of retrieval website, can from advertisement server device 1, provide the result for retrieval webpage for search key, be displayed on the browser menu of user terminal apparatus 2-k.Advertiser's end device 3-k, the member who is advertisement display system S is the end device that advertiser utilizes, for example, applicable to personal computer of web page browsing application program etc. is installed.Advertiser's end device 3-k itself, and user terminal apparatus 2-k is same, except thering are web page browsing application or other general utility functions, without the need for other special function; Advertisement server device 1, by the web page browsing application program of advertiser's end device 3-k, webpage miscellaneous is presented in the picture of advertiser's end device 3-k, or according to obtain the information that these webpages are inputted from advertiser, realizes advertisement display system S.Thus, once advertiser registers to advertising management website, the various webpages of the membership information that contains registered this advertiser, ad content, bid content, charge situation etc. are provided from advertisement server device 1, and are presented on the browser menu of advertiser's end device 3-k (with reference to Fig. 7).Then, by these webpages, advertiser be can register membership information, ad content, bid content, charge situation etc., change, the management such as confirmation.

Then,, with reference to Fig. 2, the formation of advertisement server device 1 is described.

Advertisement server device 1, possesses: Department of Communication Force 10, and it is connected to network N W, controls the communications status between user terminal apparatus 2-k and advertiser's end device 3-k etc.; Carry out the control part 11 (arithmetic processing circuit being formed by CPU, ROM, RAM, imput output circuit etc.) of various calculation process; The storage part 12 (such as hard disk drive etc.) of store various kinds of data and program etc.; Carry out the IO interface portion 13 of interface processing between these each portions (data reading and write etc.).In addition, storage part 12, is equivalent to storage unit of the present invention.Moreover, advertisement server device 1 for example also can possess from storage medium sense datas such as floppy disk, CD (Compact Disc), DVD (Digital Versatile Disc) etc., and drive division to these storage medium recorded data etc.

In storage part 12, the database that provides the data that use on unit 6b to store as result for retrieval webpage generation unit 6a and result for retrieval, particularly, constructed: web database 20, keyword database 21, member information database 22, content data base 23, bid database 24, charging database 25.

In web database 20, storing from advertisement server device 1 offer user terminal apparatus 2-k and advertiser's end device 3-k's and be displayed on the relevant information of the various webpages picture.Particularly, in web database 20, registering the html data that for example forms webpage, voice data, lteral data etc.In addition, will be in aftermentioned about the kind of webpage and the formation of webpage.

Be stored in the information in this web database 20, contain the information about advertising frame.Advertising frame is the frame that shows the corresponding advertisement of search key in result for retrieval webpage (with reference to Figure 25).In each advertising frame, can show respectively 1 ad content.In addition, advertiser can submit a tender by each search key given ad frame.About the information of advertising frame, specifically for example shown in Figure 15 described later, be the HTML data etc. of carrying out presenting advertising content corresponding to the layout with the assigned position on result for retrieval webpage or size etc. of the numbering of the expression such as C-1, R-1 advertising frame.

In keyword database 21, storing the search key of inputting from user and advertiser.Search key shown in Figure 14, is the keyword being classified according to each kind as described later.

In member information database 22, be advertiser's relevant information as the member of advertisement display system S, with the advertiser ID foundation storage accordingly that is used for identifying this advertiser (determining advertiser).Particularly, in member information database 22, as shown in Figure 3, for example, the account ID of the password of advertiser ID, registration use, the account that is used for identifying advertisers pay advertising fee, account, advertiser's Name or Designation, postcode, address, phone, fax number, department, undertaker's name, addresses of items of mail etc.

In addition, account ID and addresses of items of mail, due to be and advertiser ID corresponding one by one, therefore also can replace advertiser ID and use as the information that is used for identifying advertiser.

In content data base 23, the relevant information of ad content and the content ID and the advertiser ID foundation storage accordingly that are used for identifying this ad content.Particularly, in content data base 23 as shown in Figure 4, be registered with such as content ID, advertiser ID, the index showing as ad content, the URL that is used for linking to advertiser's webpage, present the word of ad content and the file of the image that shows as advertisement with reference to information etc.

In bid database 24, set up and store accordingly by the bid information such as the bid amount of money of each advertising frame demonstration advertisement and advertiser ID, advertising frame and content ID.Particularly, in bid database 24, as shown in Figure 5, registering search key (the sorted keyword of kind) and by the predefined multiple advertising frames of this each search key.This search key and multiple advertising frame are registered in advance, or register according to advertiser's operation.Then, each search key and advertising frame, be at least registered as 1 record.

For example, as shown in Figure 5, in bid database 24, be registered with the record of the keyword " insurance " that is classified into kind " insurance " as search key " insurance " and the corresponding multiple advertising frames of this search key, and the record of this keyword " insurance " corresponding 6 advertising frame C-1, C-2, C-3, R-1, R-2, R-3.Then,, in these 6 advertising frames, " C-1 " is registered with to 5 records, " C-2 " is registered with to 2 records, " C-3 " is registered with to 1 record, " R-1 " is registered with to 4 records, " R-2 " is registered with to 2 records, " R-3 " is registered with to 1 record.

In addition, in the time that new search key is registered, can append the record of search key, and record to the predefined multiple advertising frames of each this search key.Then,, for each advertising frame, generate at least respectively 1 notes record.

For example, as shown in Figure 5, in the time that " golf insurance " this search key is increased newly registration, will append the record of " the golf insurance " that be classified into kind " insurance ", and the record of this keyword " golf insurance " corresponding 6 advertising frame C-1, C-2, C-3, R-1, R-2, R-3.Then,, for these 6 advertising frames, generate respectively 1 record.

Each record of each search key and advertising frame will append in the time that the bid amount of money is accepted, and the bid amount of money or the advertisement bid information during publishing etc. can be registered to each record.Particularly, for example, as shown in Figure 5, in each record of each search key and advertising frame, registering respectively: the bid amount of money (unit price), the Time of Day of submitting a tender, the touching quantity that publishes initial phase, the tailend of publishing, advertiser ID, user's ad content, toll amount, maximum touching quantity, the maximum charge amount of money, touching quantity upper limit mark, toll amount upper limit mark, stop carry mark etc.

Publishing the initial phase, is that advertiser wishes to start the Time of Day that advertisement is published.Publish tailend, for advertiser wishes to finish the Time of Day that advertisement is published.During advertisement is published, be set to from publishing the initial phase to during publishing tailend continuous.

Stopping carrying mark, is the mark that represents the state that publishes of ad content.When ad content is in the time can publishing state, stop carrying mark and be configured to 0; When ad content is in the time stopping carrying state, stop carrying mark and be configured to 1.

Maximum touching quantity, advertiser is for the predefined set upper limit value of touching quantity of the ad content of each advertising frame.In addition, touching quantity upper limit mark, is used for setting the mark publishing that whether stops ad content based on maximum touching quantity.In the time that touching quantity upper limit mark is configured to 0, maximum touching quantity is not used as higher limit, regardless of touching quantity, ad content all can be published.In addition, in the time that touching quantity upper limit mark is configured to 1, maximum touching quantity is used as higher limit; When touching quantity reaches maximum touching quantity when above, stop publishing of this ad content.

The maximum charge amount of money, is shown for the ad content of each advertising frame, presets the set upper limit value of toll amount.In addition, toll amount upper limit mark is the mark publishing that whether stops ad content based on the maximum charge amount of money for setting.In the time that toll amount upper limit mark is configured to 0, the maximum charge amount of money is not used as higher limit, regardless of toll amount, ad content all can be published.In addition, in the time that toll amount upper limit mark is set to 1, the maximum charge amount of money is not used as higher limit, when toll amount reaches the maximum charge amount of money when above, just publishing of this ad content is stopped.

In charging database 25, the toll amount that advertisement is published etc. and charge relevant information, set up storage accordingly with advertiser ID.Particularly, in charging database 25, as shown in Figure 6, for example, be registered with: advertiser ID, account, kind, keyword, advertising frame, for unit price, touching quantity and the toll amount etc. of the demonstration of advertisement.As unit price, can use the amount of money of for example submitting a tender.In addition, as toll amount, can use for example unit price to be multiplied by the value that touching quantity obtains.

In addition, in storage part 12, also has the database of the website relevant information that retrieval unit 5 uses as the object that is retrieved.In addition, in storage part 12, except the operating system of regulation, also store, be used for using http protocol, according to the request of sending from user terminal apparatus 2-k or advertiser's end device 3-k, various data based on storing in this storage part 12 and generating web page, and this webpage is sent to WWW (the World Wide Web) server program of user terminal apparatus 2-k or advertiser's end device 3-k etc., or other provides the various programs of the function of unit 6b in order to realize retrieval unit 5, result for retrieval webpage generation unit 6a and result for retrieval.

In addition, various data and program etc., for example, can obtain by network N W from other server unit etc., also can be recorded in the storage mediums such as CD-ROM, reads by drive division.

In addition, in control part 11, possess and have, be used for realizing retrieval unit 5, result for retrieval webpage generation unit 6a and result for retrieval the various functional formation of the function of unit 6b is provided.These functions, according to pre-stored program in the ROM of the control part of advertisement server device 1 11 or storage part 12 is read, are then carried out to realize by the CPU of control part 11.These programs, have comprised advertisement server program of the present invention.

More specifically, in control part 11, as shown in Figure 2, provide the relevant functional formation of unit 6b as result for retrieval webpage generation unit 6a and result for retrieval, possesses the authentication ' unit 30 that the advertiser's that advertising management website is conducted interviews registration is processed, advertiser is used for registering the membership information registration unit 31 of this advertiser's relevant information, accept the content registration unit 32 of search key and the ad content corresponding with advertising frame from advertiser's end device 3-k, accept the search key of the search key sending from advertiser's end device 3-k and accept unit 33, generate and search key is accepted to the bid content described later that the bid information of the corresponding advertising frame of the search key of accepting unit 33 and this advertising frame shows in the lump register, change, confirm webpage 500, and make it be presented at the bid advertising frame display unit 34 on advertiser's end device 3-k, by the bid amount of money of advertising frame specified in advertiser's end device 3-k, the bid amount of money of accepting during publishing according to each advertisement is accepted unit 35, in the time having accepted the search key sending over from user terminal apparatus 2-k, the advertising frame that corresponding this search key advertising frame is extracted out is extracted unit 36 out, to each advertising frame being drawn out of, according to the record that meets rated condition in the middle of the record of storing in bid database 24, decide middle target acceptance of the bid determining means 37, unit 38 is extracted in the advertisement of the ad content that will be added in result for retrieval webpage 800 being extracted out corresponding to determined record out, and the toll amount of calculating to advertiser, and based on set upper limit value (the maximum charge amount of money, maximum touching quantity) stop the demonstration of ad content with the toll administration unit 39 of restriction toll amount.

The registration of bid content, change, the confirmation webpage 500 (bid content registration web page of the present invention) that show at bid advertising frame display unit 34, particularly, include: as described later shown in Figure 15, the advertiser from registered to advertising management website, while having sent search key by advertiser's end device 3-k, by at least 1 advertising frame corresponding to search key, the advertising frame that the mode that can specify by advertiser shows shows, named web page 520 (bid advertising frame display web page of the present invention); With bid amount of money input webpage 530, it shown in Figure 16, by the advertising frame that advertising frame shows, named web page 520 is specified, inputs the bid amount of money (bid amount of money input webpage of the present invention) to this advertising frame for advertiser as described later.In addition, about the details of advertising frame demonstration, named web page 520, bid webpage 530, will be in aftermentioned.

The bid amount of money is accepted unit 35, during publishing, accepts the bid amount of money for appointed advertising frame in advertiser's end device 3-k according to each advertisement.Then, in the time accepting unit 35 according to the bid amount of money and accept the bid amount of money, will additional record in bid database 24 and the bid information such as the bid amount of money are stored.That is, whether the bid amount of money all can be accepted higher than other bid amount of money of having been accepted, and bid information is stored in bid database 24 successively.

Advertising frame is extracted unit 36 out, in the time having accepted the search key sending over from user terminal apparatus 2-k, with reference to storage part 12, extracts the associated advertising frame of search key out.Particularly, advertising frame is extracted unit 36 out in the time that basis has been carried out retrieval from any search key of user terminal apparatus 2-k, with reference to bid database 24, extracts out and sets up associated advertising frame with this search key.

Acceptance of the bid determining means 37, in the moment of having accepted the search key sending over from user terminal apparatus 2-k, extract each advertising frame of extracting out of unit 36 out by advertising frame, the bid information of storing from storage part 12, extract the record of the bid information of this moment in during advertisement is published out.Now, acceptance of the bid determining means 37, from the record being drawn out of, gets rid of because touching quantity is full or toll amount completely stops the record carrying.Then, acceptance of the bid determining means 37, according to the bid amount of money of the highest bid amount of money in the middle of the bid amount of money contained in this bid information being drawn out of, decides this advertising frame to be got the bid.

Particularly, acceptance of the bid determining means 37, in the time retrieving, with reference to bid database 24, in the middle of the record of stored each search key and advertising frame, by (in publishing between initial phase and the tailend of publishing) in present moment is during advertisement is published and be not stop carrying in the record that meets the highest bid amount of money in these conditions of (stop carrying mark be not 1), determine the record for being used as the ad content that advertisement shown.Now, because accepting unit 35 according to the bid amount of money is is independently all accepted from the bid amount of money and the amount of money of advertiser's input, and be all stored in bid database 24, so full or toll amount full or advertisement has been crossed during publishing and waited and before the lower inferior position following bid amount of money is given, move and decide in middle target situation according to touching quantity by acceptance of the bid determining means 37, also correspondence relevantly.

Unit 38 is extracted in advertisement out, records associated ad content by determined the determining means 37 of being got the bid by each advertising frame, is extracted out as the ad content being added in result for retrieval webpage 800.Particularly, unit 38 is extracted in advertisement out, by each advertising frame being drawn out of, from bid database 24, obtain the bid amount of money determining with the determining means 37 of getting the bid and set up the content ID of associated ad content, and extract the relevant information of setting up associated ad content with this content ID out from content data base 23.

Then, result for retrieval webpage generation unit 6a, according to the search key sending over from user terminal apparatus 2-k, generation is added with the result for retrieval webpage of the ad content of extracting out advertisement extraction unit 38, and result for retrieval provides unit 6b that this result for retrieval webpage is sent to user terminal apparatus 2-k.

Then,, for provided (transmission) to form to the webpage of the webpage of advertiser's end device 3-k and user terminal apparatus 2-k by advertisement server device 1, be illustrated with reference to Fig. 7～Figure 34.As the webpage that is provided for advertiser's end device 3-k, as shown in Figure 7, can have for example: the homepage of the various management such as the advertiser in member's log-on webpage 100, registration registers, confirms, change is that my webpage 200, membership information registered, confirmed, changes relevant webpage 300, ad content and register, confirm, change that relevant webpage 400, bid content are registered, confirmed, change relevant webpage 500, charge situation is confirmed relevant webpage 600 etc.In addition, relevant webpage 500 is registered, confirmed, changes to bid content, particularly, for example, contain: Keyword Selection, input webpage 510, the demonstration of bid advertising frame, named web page 520, bid webpage 530, bid content check webpage 540 these 4 kinds of webpages.Arrow shown in Fig. 7, represents the changing picture between these webpages.In addition, as the webpage that is provided for user terminal apparatus 2-k, can have for example, for example, user is used for inputting the searching web pages 700 (with reference to Figure 30) of search key and is used for result for retrieval webpage 800 (with reference to Figure 31) showing to user result for retrieval etc.

Then, form for the webpage of each webpage, be illustrated with reference to Fig. 8～Figure 34.

First,, with reference to Fig. 8, illustrate that the webpage of member's log-on webpage 100 forms.Fig. 8 is the picture disply example that represents member's log-on webpage 100.Member's log-on webpage 100 is to be used for logining the webpage to advertising management website as the member's of advertisement display system S advertiser.

As shown in Figure 8, member's log-on webpage 100, is to be registered button 104 and formed by advertiser ID input area 101, Password Input region 102, login button 103, recruit.In advertiser ID input area 101, showing the input window that is used for inputting advertiser ID; In Password Input region 102, showing the input window that is used for inputting password.Once login button 103 is selected by advertiser, uses by member's log-on webpage 100 advertiser ID and the password inputted by advertiser, carries out cipher authentication by authentication ' unit 30, once cipher authentication is processed successfully, is converted into my webpage by authentication ' unit 30.In addition, be selected once recruit registers button 104, be converted into membership information registration, confirm, change webpage 300 by membership information registration unit 31.

Then, with reference to Fig. 9, Figure 10, illustrate membership information register, confirm, change relevant webpage 300 webpage form.Fig. 9 is figure membership information registration, confirm, change the picture disply example of webpage (homepage) 300, and Figure 10 is from membership information registration, confirms, changes membership information that webpage 300 starts conversion and confirm the picture disply example of webpage 310.Membership information registration, confirmation, change webpage 300, will register to advertisement display system S with recruit for advertiser, or by the member of advertisement display system S be each advertiser's relevant information, allow this advertiser oneself confirm, or by this information registered, changed, the webpage of deletion etc.

Membership information registration, confirmation, change webpage 300, for example, when recruit in member's log-on webpage 100 registers button 104 when selected, membership information registration in my webpage 200, confirm, change link when selected and membership information confirms to input in webpage 310 button when selected again, carry out webpage conversion.

As shown in Figure 9, membership information registration, confirmation, change webpage 300 are made up of membership information demonstration, input area 301, registration button 302 and " returning " button 303.Membership information shows, in input area 301, showing to be used for input window that advertiser's relevant informations such as member's name, postcode, address are shown respectively, inputted.In addition, while coming from my webpage 200 conversion, set up associated the information in member information database 22 that is stored in advertiser ID, this each input window variable show.

Once it is selected by advertiser " to return to " button 303, can transform to last webpage, transform to the last webpage of membership information registration, confirmation, change webpage 300.In addition, once registration button is selected by advertiser, can be converted into membership information and confirms webpage 310.

As shown in figure 10, membership information is confirmed webpage 310, by membership information viewing area 311, confirm button 312, input button 313 again and formed.In membership information viewing area 311, showing respectively in membership information registration, confirming, changing a content that is shown, inputs on webpage 300.Once confirm that button 312 is selected by advertiser, membership information is confirmed shown content in webpage 310, is used as advertiser's relevant information and registers to member information database 22.In addition, once " inputting again " button 313 is selected, be converted into membership information registration, confirm, change webpage 300.

Then,, with reference to Figure 11, illustrate that the webpage of my webpage 200 forms.Figure 11 is the picture disply example of my webpage 200.My webpage 200, is the each advertiser as the member of advertisement display system S, membership information, ad content, bid content is registered, confirms, is changed, the webpage of maybe charge situation, the situation of publishing being confirmed.My webpage 200 is the corresponding membership informations of advertiser ID, ad content information, bid information, pay imformation of the advertiser based in registration etc. and generating.

In addition, my webpage 200 is for example selected login button 103 cipher authentication success in member's log-on webpage 100 time, the webpage that just can convert.

As shown in figure 11, my webpage 200 is by menu setecting region 201, bid situation, publishes situation viewing area 202 and exit button 203 and formed.

In menu setecting region 201, show, for being converted into for various information being registered, changed, the link of the webpage of confirmation etc.Herein, once select membership information registration, confirmation, change link, can be converted into the membership information registration shown in Fig. 9, confirm, change webpage 300.In addition, once select ad content registration, confirmation, change link, can be converted into the ad content registration shown in Figure 12, confirm, change webpage 400.In addition, the superiors' webpage of once select bid content registration, confirm, change link, can be converted into the bid content registration shown in Figure 13, confirming, change webpage 500 is Keyword Selection, input webpage 510.In addition, once select charge situation to confirm link, the charge situation shown in Figure 34 that can be converted into is confirmed webpage 600.

The frame numbering of bid situation, the kind of publishing the advertisement that is showing in situation viewing area 202 that advertiser submitting a tender, keyword, advertising frame, content ID, the bid amount of money, situation, touching quantity etc.Herein, in " situation " row, " in publishing " is the situation that represents that advertisement is just being shown, and " in stopping " is to represent the shown but not shown situation now of past attempts, and " not publishing " represents in the past and the present experience not all being shown.

For example, when or toll amount full because of touching quantity is full become stop carrying in time, or publish middlely while being obtained the highest bid amount of money by other advertiser in advertisement, situation just becomes " in stopping ".According to situation being shown as to " in stopping ", just can cause the chance that advertiser submits a tender again.

In addition, due in the present embodiment, carry out at any time from advertiser's bid, acceptance of the bid is just determined in the time of the retrieval from user, therefore about submitting a tender also, if other advertiser obtains the highest bid amount of money, the situation that can occur not in fact to be shown.Now, situation will become " not publishing ".In addition, even " not publishing " in the situation that, still may be because the advertisement of the highest bid amount of money, because touching quantity is full or accumulative total toll amount has met end advertisement bar part and finishes to show (become stop year in), and causes its advertisement to be likely revealed.

In addition, once bid situation, each record of publishing situation viewing area 202 are clicked by advertiser, can be converted into the bid picture about this record.For example, if select record the click of the R-1 of the 3rd section, can be converted into the bid webpage 530 of Figure 16 described later.

So, after login, owing to can guide look demonstrating keyword and the bid situation thereof of having submitted a tender, publish situation on the webpage 200 at me, therefore advertiser can, after having held bid situation, publishing situation, submit a tender at once again.

Once advertiser has selected to exit button 203, carry out the processing of exiting from advertising management website, for example, be converted into advertiser and report the webpage having exited.

Then, with reference to Figure 12, illustrate ad content register, confirm, change relevant webpage 400 webpage form.Figure 12 is the picture disply example of the registration of diagram ad content, confirmation, change webpage 400.Ad content registration, confirming, change webpage 400, is the ad content that allows the newly-increased registration of advertiser wish show, or is used for the webpage that ad content that confirmation, change etc. have been registered uses.In addition, ad content registration, confirmation, change webpage 400, for example, be in my webpage 200, while having selected ad content registration, confirmation, change link, and the webpage converting.

As shown in figure 12, ad content registration, to confirm, change webpage 400 be by: content ID, select region 401, index selection, input area 402, URL input area 403, word input area 404, image file reference area 405, registration button 406, return to button 407 forms.

Content ID selects in region 401 to have shown, is used for the pull-down menu of chosen content ID.In addition, when be converted into ad content registration, confirmation, change webpage 400 from other webpage, always automatically give unregistered content ID, this new content ID can be displayed on the top of the list of pull-down menu.

In index selection, input area 402, showing, be used for allowing advertiser select or input that the index of ad content is used, with the input dialogue frame of drop-down menu.Advertiser can select ad content from the registered index of drop-down demonstration, or can, by index associated newly-increased content ID, be directly inputted into input dialogue frame.

URL shows the input window that is showing the URL that is used for inputting advertiser website etc. in input area 403.In addition, word shows in input area 404 and is showing, is used for inputting the input window of the text that represents ad content.In addition, once being selected by advertiser with reference to button of image file input area 405 opened and has been used for specifying the sprite with reference to file.

In the situation that wish changes registered ad content, utilize the pull-down menu of content ID selection region 401 or index selection, input area 402, select content ID or the index of the ad content of wish change.By chosen content ID, the content of the ad content of selecteed content ID, will be displayed on index selection, input area 402, URL demonstration input area 403, text display input area 404, image file reference area 405.In addition, by selecting index, the ID of the ad content of selecteed index and content, will be displayed on content ID and select region 401, URL to show input area 403, text display input area 404, image file reference area 405.

Once registration button 406 is selected by advertiser, advertiser registers, confirms, changes by ad content the content that webpage 400 is inputted, selected, and can become the relevant information of ad content and is registered to content data base 23, and be converted into my webpage 200.In addition, once " returning " button 407 is selected, can Direct Transform to my webpage 200.

Then,, with reference to Figure 13～Figure 30, illustrate that the webpage of the related web page 500 of the registration of bid content, confirmation, change webpage forms.

First, for bid content registration, the homepage of confirming, change webpage 500 is that the webpage of Keyword Selection, input webpage 510 forms, be illustrated with reference to Figure 13, Figure 14, Figure 26.Figure 13 represents, the registration of bid content, the homepage of confirming, change webpage 500 are the picture disply example of the A-stage (the selection initial state of search key) of Keyword Selection, input webpage 510.This Keyword Selection, input webpage 510, for example, in my webpage 200, bid content registration, confirm, change link when selected, the webpage converting.

As shown in figure 13, Keyword Selection, input webpage 510, confirm that by Keyword Selection, input area 511, bid situation button 512 and " returning " button 513 form.

In Keyword Selection, input area 511, be showing be used for allowing advertiser select or input search key be that keyword is used, with the input dialogue frame of pull-down menu.Advertiser can select keyword from the registered keyword of drop-down demonstration, maybe keyword can be directly inputted into input dialogue frame.In Keyword Selection, input webpage 510, once keyword is selected or input, be converted into bid advertising frame demonstration described later, named web page 520.

Once it is selected by advertiser " to return to " button 513, can be converted into last webpage.In addition, once bid situation confirms that button 512 is selected by advertiser, can be converted into the bid content check webpage 540 described later about the keyword of selected in Keyword Selection, input area 511 or input.

In addition, Figure 14 is Keyword Selection, the input webpage 510 having represented at Figure 13, the picture disply example of the state of the drop-down input dialogue frame of opening Keyword Selection, input area 511.As shown in figure 14, keyword classification precedent is as kinds such as insurance, finance, shopping.For example, in the kind of insurance, be to be registered with the keywords such as insurance, car insurance, life insurance.

In addition, in Figure 26, be to have represented, at Keyword Selection, the input webpage 510 of Figure 13, advertiser has directly inputted the picture disply example of the state of unregistered keyword for the input dialogue frame of Keyword Selection, input area 511., it makes the situation that there is no anyone keyword of submitting a tender and submit a tender.So, advertiser can, in the input dialogue frame of Keyword Selection, input area 511, freely input keyword.In addition, the keyword of having inputted have or not registration, can be according to selecting bid situation to confirm that button 512 is converted into bid content check webpage 540 to confirm bid situation, the keyword of maybe this having been inputted carries out retrieval process to confirm that result for retrieval webpage 800 is held as search key from searching web pages 700.

Then, form for the webpage of the demonstration of bid advertising frame, named web page 520, be illustrated with reference to Figure 15, Figure 27.In Figure 15, be to have represented, in the Keyword Selection of Figure 14, input webpage 510, select " insurance " to be used as keyword and the bid advertising frame demonstration while converting, the picture disply example of named web page 520.This bid advertising frame shows, named web page 520, and the bid information based on storing in bid database 24 generates.

As shown in figure 15, this bid advertising frame shows, named web page 520, is made up of the demonstration of advertising frame group, appointed area 523 and " returning " button 522.Once it is selected " to return to " button 522, be converted into Keyword Selection, input webpage 510 before conversion.

In the demonstration of advertising frame group, appointed area 523, about the keyword of having selected, multiple (being 6 in this picture disply example) advertising frame C-1, C-2, C-3, R-1, R-2, R-3 that advertiser can submit a tender are shown.In the present embodiment, owing to accepting bid with regard to each advertising frame, therefore, by preparing multiple advertising frames, same advertiser just can be got the bid whole advertising frames.For example, when wanting to concentrate while getting advertisement in short-term, submit a tender by exceeding the present bid amount of money, just can make all advertising frames, demonstrate advertisement same or that be associated.

In addition, about the advertising frame of submitting a tender, be by each bid information of this advertising frame of storing in bid database 24, for example,, shown in cognizable mode respectively as higher limit using specified quantity (being 6 records in present embodiment).Particularly, as shown in figure 15, for example, in advertising frame C-1, be registered in 3 records in bid database 24, shown overlappingly in predetermined distance staggered positions.Each bid information, represents with solid box, and about top bid information, can in frame, demonstrate advertiser and the bid amount of money.In addition, the order of demonstration, during publishing based on the bid amount of money and advertisement etc. and determine.For example, the bid amount of money is higher and advertisement before bid information early can be displayed on during publishing.So, each bid information of the specified quantity of registering in each advertising frame can be respectively by identification show, therefore advertiser is the present bid situation that can easily hold this advertising frame.

Now, the advertiser's (own company) in operation that submits a tender bid information, can be identified and be revealed with other advertiser's bid information.Particularly, in the present embodiment, the bid information of own company (being labeled the bid information of shade in Figure 15) shows with colour.Thus, just can easily hold the bid situation of own company, specify the advertising frame of expecting to submit a tender.

In addition, about the advertising frame that does not have to submit a tender, except representing with dotted line frame, also in frame, also showing " not submitting a tender ".Submitted a tender thus advertising frame and the advertising frame of not submitting a tender just can be distinguished demonstration, can easily hold thus the advertising frame of not submitting a tender.

In addition, preferably show at bid advertising frame, in named web page 520, advertising frame group shows, the position relationship of advertising frame C-1, the C-2 of appointed area 523, C-3, R-1, R-2, R-3, is that webpage user being generated during with retrieval is essentially identical layout.According to showing advertising frame with this kind of layout, the viewpoint that advertiser just can stand in user selects to be suitable for the advertising frame of own company.

In addition, click advertising frame by advertiser, with regard to convertible extremely bid webpage 530 described later (with reference to Figure 16).Thus, advertiser can show at bid advertising frame, one side confirm that on picture each advertising frame one side specifies the advertising frame of expecting in named web page 520, and available bid webpage 530 and easily submitting a tender.

In addition, in Figure 27, represent, in the Keyword Selection of Figure 26, input webpage 510, advertiser has inputted unregistered keyword " golf insurance ", and has selected bid situation to confirm button 512 and the bid advertising frame demonstration while converting, the picture disply example of named web page 520.Now, because selected keyword " golf insurance " is unregistered keyword, therefore in the demonstration of bid advertising frame, named web page 520, all advertising frames in the middle of multiple (being 6 in this picture disply example) advertising frame that can submit a tender about advertiser are not submit a tender, all frames all show with dotted line, and in frame, are to be shown as " not submitting a tender ".

Then, form for the webpage of bid webpage 530, be illustrated with reference to Figure 16～Figure 18, Figure 20～Figure 24, Figure 28.In Figure 16, be to have represented, show at the bid advertising frame of Figure 15, in named web page 520, specify the advertising frame R-1 of upper right section and the picture disply example of bid webpage 530 while converting.This bid webpage 530, except with " returning " button 532 that the bid advertising frame of Figure 15 shows, named web page 520 is same, also have: the bid situation displaying calendar 533a of given ad frame, advertisement publish during viewing area 533b, bid amount of money input area 534, the registration button 535 of submitting a tender, ad content select region 536, ad content input button 537, touching quantity upper limit verification dialog box 538a, maximum touching quantity input area 538b, toll amount upper limit verification dialog box 539a and maximum charge amount of money input area 539b.

In bid situation displaying calendar 533a, for the specified advertising frame of the keyword of having selected, the bid situation of this advertising frame is the time sequencing during publishing along advertisement and being shown.In the present embodiment, bid situation displaying calendar 533a, its transverse axis is time shaft, top is to mark the date.Then, from epimere, the bid information of defined amount is depending on showing successively according to the height of the bid amount of money, and left part is showing the bid amount of money.

In each section of bid situation displaying calendar 533a, during the advertisement that is showing each bid information is published.Now, the advertiser's (own company) in operation that submits a tender bid information, can be identified and be revealed with other advertiser's bid information.Particularly, the left part of the bid information of own company is to show own exabyte " A company ", and during the advertisement that own company submits a tender is published, (in Figure 16, indicating the part of shade) and advertisement that other advertiser submits a tender publish during (in Figure 16, indicating the part of site), shown with the color of inequality each other.Thus, just can easily hold own company and other advertiser's bid situation, relevantly submit a tender.

In addition, in each section of bid situation displaying calendar 533a, for own company and other advertiser's bid, by the acceptance of the bid amount of money of putting now during each advertisement is published, identifiably shown.Particularly, as illustrated in Figure 16, on bid situation displaying calendar 533a, the corresponding part of the acceptance of the bid amount of money during upper each advertisement of current point is published, surrounds and emphasizes demonstration with thick black solid line.For example, in the example shown in Figure 16, within 1～5, play from above the 1st section 5 yen depending on the acceptance of the bid amount of money of current point, the acceptance of the bid amount of money of 6～10 is to play the 4th section 1 yen from above, and the acceptance of the bid amount of money of 16～20 is to play the 2nd section 4 yen from above.

In addition, as rising from above as illustrated in the 3rd section of Figure 16, while expression with arrow in bid situation displaying calendar 533a, representative has the meaning of the higher limit of setting restriction toll amount.Then, now, owing to existing advertisement to stop carrying and the next shown possibility of ad content, therefore as illustrated in Figure 16 11～15, shown in 21～31, the highest bid amount of money was not to be used as the acceptance of the bid amount of money and to emphasize to show.

Moreover, the right part of bid situation displaying calendar 533a is remarks viewing areas, for example, demonstrate according to the operation of submitting a tender and have the meaning that new record is added, have the meaning of the higher limit of setting restriction toll amount, stop having while carrying the meaning of display possibility in upper advertisement.

So, based on bid situation displaying calendar 533a, during easily holding on can sense of vision and publishing about the advertisement of present each bid information of specified advertising frame.Thus, can one side easily hold each advertisement to expecting publish during for proper bid amount of money, one side is submitted a tender.For example, in the time during the discounting of A company being 21～25, except by during being designated as advertisement during this and publishing, and because the highest bid amount of money at present in this period is that 2 yen of these part things can easily be held by vision, therefore can submit a tender with the bid amount of money higher than 2 yen.

In bid amount of money input area 534, showing the input window of the bid amount of money that is used for inputting selected keyword and specified advertising frame.In addition, in the time being converted into bid webpage 530 from the demonstration of bid advertising frame, named web page 520, in bid amount of money input area 534, value by default, the amount of money (in the example of Figure 16 being 6 yen) of the highest present bid amount of money in showing during exceeding all advertisements publishes.

During advertisement is published, in the 533b of viewing area, showing the advertisement that the bid amount of money that is input to bid amount of money input area 534 is involved publish during initial phase and date of expiry that set, that advertisement is published.In addition, if the registration button 535 of submitting a tender is selected by advertiser, be converted into bid content check webpage 540 described later (with reference to Figure 19).

Ad content is selected to have shown the pull-down menu that is used for selecting ad content in region 536.In addition, if ad content input button 537 is selected by advertiser, be converted into above-mentioned ad content registration, confirm, change webpage 400 (with reference to Figure 12).

In maximum touching quantity input area 538b, show the input window that is used for inputting maximum touching quantity, in maximum charge amount of money input area 539b, showing the input window that is used for inputting the maximum charge amount of money.In addition, once touching quantity upper limit verification dialog box 538a is chosen by advertiser, touching quantity upper limit mark is configured to 1; Once toll amount upper limit verification dialog box 539a is chosen by advertiser, toll amount upper limit mark is configured to 1.

In addition, in Figure 17, showing, the A company shown in Figure 16 is to keyword " insurance " and given ad frame " R-1 " while submitting a tender, during 16～20, with the picture disply example in 5 yen of operations of submitting a tender.In the picture disply example of Figure 17, according to advertiser (A company), the date on the top of bid situation displaying calendar 533a is upper, during 16～20, by drag operation, and is designated as during advertisement publishes.According to this drag operation, advertisement can automatically show the initial phase (" 2007/05/16 0:00～") and date of expiry (" 2007/05/20 24:00 ") that advertisement is published in the 533b of viewing area during publishing.So, if according to present embodiment, the easily address operation of determining to submit a tender during advertisement is published.In addition, now, in bid amount of money input area 534,5 yen of the minimum amount of may getting the bid in during 16～20, are inputted automatically.Under this state, according to clicking bid button 535, the bid amount of money during each advertisement is published is is just accepted, and in bid database 24, can append new record, and the bid information with 5 yen of bids during 16～20 can be registered.

In Figure 18, showing the A company shown in Figure 17 to keyword " insurance " and given ad frame " R-1 " while submitting a tender, to submit a tender with 5 yen during 16～20, during 21～25 with the picture disply example of the bid webpage 530 after the operation of 3 yen of bids.As shown in figure 18, from bid situation displaying calendar 533a the 2nd section and the 4th section, newly appended the record of the bid information of 2 A companies.Then,, on bid situation displaying calendar 533a, the acceptance of the bid amount of money of current point during lower 16～20,21～25, corresponding to the part of the bid amount of money of A company, with thick black solid line encirclement and emphasize demonstration.Due at upper can recognition method to show the record of own company, therefore advertiser can easily pick out own institutional advertising in shown state.

Moreover, in Figure 20, illustrate, as shown in Figure 16～Figure 18 from A company submits a tender, B company logins with advertiser's identity, and when keyword " insurance " given ad frame " R-1 " is submitted a tender, in the picture disply example of preoperative bid webpage 530 of submitting a tender.As shown in figure 20, the bid information of B company, be bid situation displaying calendar 533a play the 1st section and the 3rd section from above.Then, based on bid situation displaying calendar 533a, in 16～20 during B company wishes advertizing, other advertiser's (A company) the bid of 5 yen (from upper several the 2nd section), be 4 yen of bids (from upper several the 3rd section) upper of B company, this part thing can easily be held by vision.

Then in Figure 21, be, to represent the B company shown in Figure 20 to keyword " insurance " and given ad frame " R-1 " while submitting a tender, during 16～20, with 6 yen of picture disply examples of submitting a tender in operation.In the picture disply example of Figure 21,, on the date on the top of bid situation displaying calendar 533a, during 16～20, by drag operation, and be designated as during advertisement publishes by advertiser (B company).According to this drag operation, advertisement can automatically show the initial phase (" 2007/05/16 0:00～") and date of expiry (" 2007/05/20 24:00 ") that advertisement is published in the 533b of viewing area during publishing.In addition, now, in bid amount of money input area 534,6 yen of the minimum amount of may getting the bid in during 16～20, are inputted automatically.Under this state, by clicking bid button 535, the bid amount of money during each advertisement is published is accepted, and in bid database 24, can append new record, during 16～20, is registered with the bid information of 6 yen of bids.Thus, the bid information of B company, is added and becomes new record the 1st section of bid situation displaying calendar 533a.Then,, on bid situation displaying calendar 533a, as the acceptance of the bid amount of money during 16 days under current point～20 days, corresponding to the part of the bid amount of money of B company, surround and emphasize with thick black solid line and show.

Moreover, in Figure 22, illustrate, as shown in figure 21 from B company submits a tender, C company logins with advertiser's identity, and to keyword " insurance " given ad frame " R-1 ", when submitting a tender with 3 yen during 1～31, in the picture disply example of the bid webpage 530 in operation of submitting a tender.Submitting a tender before operation, as shown in figure 22, based on bid situation displaying calendar 533a, can easily hold the bid information that has or not C company.

In the picture disply example of Figure 22, by advertiser (C company), on the date on the top of bid situation displaying calendar 533a, during 1～31, carry out drag operation, and be designated as during advertisement publishes.According to this drag operation, advertisement can automatically show the initial phase (" 2007/5/1 0:00～") and date of expiry (" 2007/5/3124:00 ") that advertisement is published in the 533b of viewing area during publishing.In addition, now, in bid amount of money input area 534,3 yen of the minimum amount of may getting the bid in during 1～31, are inputted automatically.Under this state, according to clicking bid button 535, the bid amount of money during each advertisement is published is is just accepted, and in bid database 24, can append new record, and the bid information with 3 yen of bids during 1～31 can be registered.

In Figure 23, showing, when the C company shown in Figure 22 submits a tender for keyword " insurance " given ad frame " R-1 ", by the picture disply example with the bid webpage 530 after 3 yen of operations of submitting a tender during 1～31.As shown in figure 23, bid situation displaying calendar 533a from epimere the 6th section, the bid information of C company is added becomes new record.Then, on bid situation displaying calendar 533a, the corresponding part of the bid amount of money of the C company during 6～15,26～31 under current putting, surrounding and emphasize to show with thick black solid line becomes the acceptance of the bid amount of money.

On the other hand, in Figure 24, illustrate, show, in named web page 520 at the bid advertising frame of Figure 15, A company specifies the advertising frame C-3 of central hypomere and the preoperative picture disply example of bid of bid webpage 530 while converting., be the situation of submitting a tender to there is no anyone advertising frame of submitting a tender.Now, in the bid situation displaying calendar 533a of bid webpage 530, only show the space record of A company.In addition, in bid amount of money input area 534, value is to show 1 yen by default.

In addition, in Figure 28, illustrate, show, in named web page 520 at the bid advertising frame of Figure 27, advertiser (A company) specifies the advertising frame C-1 of central epimere and the preoperative picture disply example of bid of bid webpage 530 while converting.Be also now with Figure 24 similarly, in the bid situation displaying calendar 533a of bid webpage 530, only show the space record of A company.In addition, in bid amount of money input area 534, value is to show 1 yen by default.

Then, form for the webpage of bid content check webpage 540, illustrate with reference to Figure 19, Figure 25, Figure 29.In Figure 19, illustrate, in the bid webpage 530 of Figure 18, the picture disply example of the bid content check webpage 540 when the selected and conversion of bid button.This bid content check webpage 540, except " return " button 542 same with the bid webpage 530 of Figure 16, is also made up of advertising frame group viewing area 543, registration button 544 and other frame bid buttons 545.

In advertising frame group viewing area 543, show with bid advertising frame, the advertising frame group of named web page 520 shows, appointed area 523 similarly, about the keyword of having selected, multiple (being 6 in this picture disply example) advertising frame C-1, C-2, C-3, R-1, R-2, R-3 that advertiser can submit a tender are shown.Then,, about the advertising frame that has bid, by each bid information of this advertising frame of storing in bid database 24, for example,, shown in cognizable mode respectively as higher limit taking specified quantity (being 6 notes records in present embodiment).Moreover each bid information, is to represent with solid box, and about top bid information, can in frame, demonstrate advertiser and the bid amount of money.In addition, the order of demonstration, during publishing based on the bid amount of money and advertisement etc. and determine.For example, the bid amount of money is higher and advertisement before bid information early can be displayed on during publishing.Moreover now, the advertiser's (own company) in operation that submits a tender bid information can be identified and is revealed with other advertiser's bid information.In addition, be except representing with dotted line frame about there is no the advertising frame of submitting a tender, in frame, also showing " not submitting a tender ".Thus, just can easily confirm the bid information of own company.

Particularly, as shown in figure 19, for example, in advertising frame R-1, be registered in 6 records in bid database 24, shown overlappingly with predetermined distance staggered positions.In addition, the bid information of own company (indicating the bid information of shade in Figure 19) shows with colour.Thus, about the advertising frame R-1 having submitted a tender, can confirm the bid information that is registered with own company at the 2nd, the 4th, the 6th.

Once registration button 544 is selected by advertiser, during keyword, advertising frame, ad content, the advertisement that advertiser inputted, selects published, the content of the bid amount of money etc., be registered in bid database 24 as bid information, and be converted into my webpage 200 (with reference to Figure 11).In addition, if other frame bid button 545 is selected by advertiser, be converted into aforesaid bid advertising frame demonstration, named web page 520 (with reference to Figure 15).

In addition, in Figure 25, illustrate, in the bid webpage 530 of Figure 24, the picture disply example of the bid content check webpage 540 when the selected and conversion of bid button.In bid content check webpage 540 now, in advertising frame group viewing area 543, about the keyword of having selected " insurance ", to there are 5 advertising frames of submitting a tender, by each bid information of this advertising frame of storing in bid database 24, taking specified quantity as higher limit, shown in cognizable mode respectively.In addition, about 1 advertising frame of not submitting a tender, except representing with dotted line frame, in frame, also showing " not submitting a tender ".Thus, about the advertising frame C-3 having submitted a tender, can confirm has at the 1st the bid information of registering own company.

In addition, in Figure 29, illustrate, in the bid webpage 530 of Figure 28, the picture disply example of the bid content check webpage 540 when bid button selected 535 and conversion.Now, in bid content check webpage 540, in advertising frame group viewing area, about the keyword of having inputted " golf insurance ", 1 the advertising frame C-1 submitting a tender for advertiser, can demonstrate the bid information of this advertising frame C-1 storing in bid database 24.In addition, about 5 advertising frames of not submitting a tender, except representing with dotted line frame, in frame, also showing " not submitting a tender ".Thus, about the advertising frame C-1 having submitted a tender, can confirm has at the 1st the bid information of registering own company.

Then,, with reference to Figure 30, Figure 32, illustrate that the webpage of the searching web pages 700 providing to user terminal apparatus forms.This searching web pages 700, for example, for retrieving the homepage of website.

As shown in figure 30, searching web pages 700 is made up of search key input area 701 and retrieval button 702.In search key input area 701, show the input window that is used for inputting search key.In addition, once retrieval button 702 is by user-selected, the search key 701 based on being inputted with searching web pages 700 is carried out retrieval process, and carry out the processing of adding ad content in the result for retrieval of this retrieval process, be then converted into result for retrieval webpage 800 (with reference to Figure 31).In the image examples of the searching web pages 700 shown in Figure 30, input " insurance " as search key; In the image examples of the searching web pages 700 shown in Figure 32, input " golf insurance " as search key.

Then,, with reference to Figure 31, Figure 33, illustrate that the webpage of the result for retrieval webpage 800 providing to user terminal apparatus 2-k forms.Figure 31 illustrates, and has inputted " insurance " and has selected retrieval button 702, the image example of the result for retrieval webpage 800 while then conversion in the searching web pages 700 of Figure 30 as search key.Result for retrieval webpage 800 uses the relevant information of result for retrieval based on search key, bid information, ad content to generate.In addition, this result for retrieval webpage 800, for example, in the time having inputted search key and selected retrieval button 702 by searching web pages 700, the webpage transforming to.

As shown in figure 31, result for retrieval webpage 800, except the search key input area 801 identical with searching web pages 700 and retrieval button 802, also comprises: advertisement display space 803, result for retrieval list viewing area 804 and member subscription button 805.

In advertisement display space 803, set up associated ad content with search key, be to show with the position corresponding to middle target advertising frame and very little method.In advertising frame, be, to demonstrate the index stored in content data base 23, URL, word, image etc.Now, URL also can be the non-property expressed and shows, but prompting is set up corresponding specified address with URL.In addition, in result for retrieval list viewing area 804, as the result for retrieval based on search key, showing the list of the website being associated with search key.Each advertising frame in advertising space region 803, by changing text color or background colour etc., visually shows diacritically with each list of result for retrieval list viewing area.

In addition, once member subscription button 805 is selected by user's (now, user wishes into member as advertiser), can be converted into above-mentioned member's log-on webpage 100.

In addition, Figure 33 illustrates, and has inputted " golf insurance " and the image example of result for retrieval webpage 800 while having selected retrieval button 702 then to convert in the searching web pages 700 of Figure 32 as search key.Shown in figure 32, when target advertising frame no one, advertisement display space 803 is omitted in.

Then,, with reference to Figure 34, illustrate that the webpage of the charge situation confirmation webpage 600 providing to advertiser's end device 3-k forms.Charge situation is confirmed webpage 600, based on being stored in the bid information in bid database 24 and being stored in the Information generation in charging database 25.This charge situation is confirmed webpage 600, for example, be the webpage transforming to while having selected charge situation to confirm link in my webpage 200 (with reference to Figure 11).

As shown in figure 34, charge situation is confirmed webpage 600, is made up of charge situation viewing area 601 and " returning " button 602.Be to show in charge in situation viewing area 601, the frame numbering of the kind of keyword, keyword, advertising frame, the content ID of ad content, unit price, touching quantity, in regulation month, publish situation, maximum touching quantity etc.

Publish situation, in regulation month, for the bid of object advertiser's keyword and each advertising frame, this advertiser's ad content and Figure 11 I webpage 200 bid situation, publish situation viewing area 202 similarly, demonstrate " in publishing " " in stopping " and " do not publish ".

Then the action of the advertisement display system S, with the process flow diagram shown in Figure 35～Figure 41, the advertisement server device 1 by present embodiment being realized is illustrated.In addition,, in the following description, with user user end device 2-1, advertiser is that example is illustrated by the situation of advertiser's end device 3-1.

First, all action summaries are described, in advertisement display system S, advertiser utilize advertiser's end device 3-1 carry out the registration of login process, membership information, confirm, change process, ad content registration, confirm, change process, the registration of bid content, confirm, change process, charge situation confirms to process.In addition, user utilizes user terminal apparatus 2-1 to carry out retrieval process, then, after this retrieval process, carries out and utilizes the result for retrieval of user terminal apparatus 2-1 that the computing of processing and charge is provided.These processing constantly of main and user's request of answering an advertisement are carried out at any time.

Login process is the processing that obtains the advertiser's that advertising management website is conducted interviews advertiser ID and password and authenticate.This processing is to be equivalent to the processing that authentication ' unit 30 is carried out.

Membership information registration, confirmation, change are processed, to make membership information registration, confirmation, change webpage 200 be presented on advertiser's end device 3-1 according to advertiser's request, then advertiser is input to the information of this webpage, registers to the processing of member information database 22.This processing is equivalent to the processing of membership information registration unit 31.

Ad content registration, confirmation, change are processed, according to logining to the advertiser's of advertising management website request, presenting advertising content registration on advertiser's end device 3-1, confirmation, change webpage 400, then advertiser is input to the information in this webpage, registers the processing to content data base.This processing is equivalent to the processing of content registration unit 32.

The registration of bid content, confirmation, change are processed, according to logining to the advertiser's of advertising management website request, and in advertiser's end device 3-1, show bid content registration, confirm, do not change webpage 500, and accept from advertiser's bid and target processing in determining.This processing is equivalent to search key and accepts that unit 35 is accepted in unit 33, bid advertising frame display unit 34, the bid amount of money, acceptance of the bid determines to process 37 processing of carrying out.

Charge situation is confirmed to process, and is according to logining to the advertiser's of advertising management website request, shows the processing of charge situation confirmation webpage 600 on advertiser's end device 3-1.This processing is equivalent to the processing that toll administration unit 39 carries out.

Retrieval process, on user terminal apparatus 2-1, to show searching web pages according to user's request, the search key of this webpage being inputted based on user is retrieved, the processing that the guide look of the website being associated with this search key is exported as result for retrieval list.This processing is equivalent to the processing that retrieval unit 5 carries out.

Result for retrieval provides processing, is in the result for retrieval list of search key, adds the ad content being associated with search key, then makes it be presented at the processing on user terminal apparatus 2-1.This processing is equivalent to advertising frame and extracts unit 36, acceptance of the bid determining means 37, advertisement out and extract unit 38, result for retrieval webpage generation unit 6a, result for retrieval out the unit processing that 6b carries out is provided.

Charge computing is the processing of calculating the charge to advertiser.This processing is equivalent to the processing that toll administration unit 39 carries out.

Then, describe each processing in detail.First, login process is described.In registration process, advertisement server device 1, receives the logging request that sends over from advertiser's end device 3-1 and also accepts, and generates member's log-on webpage 100 and is sent to advertiser's end device 3-1.Thus, on advertiser's end device 3-1, receive member's log-on webpage 100, and as shown in Figure 8, in picture, show.Then, advertisement server device 1 receives advertiser ID and password that advertiser inputs by member's log-on webpage 100 from advertiser's end device 3-1.Then advertiser's relevant information of, registering in the advertiser ID of advertisement server device 1 based on received and password and member information database 22 is carried out cipher authentication.If this cipher authentication success, advertisement server device 1 uses dialogue (session) management etc. to maintain on line state, therefore generate the intrinsic identifying information of each dialogue and talk with ID, and received advertiser ID and dialogue ID foundation are kept accordingly.Then, the login process constipation bundle on advertisement server device 1.

Then, process about membership information registration, confirmation, change, be illustrated according to the process flow diagram shown in Figure 35.This processing example is selected membership information registration, confirms, is changed link and started by advertiser in shown I's webpage 200 in this way in the picture of advertiser's end device 3-1.

First,, on advertiser's end device 3-1, membership information registration, confirmation, change web-page requests are sent to advertisement server device 1 (step 1).Then, advertisement server device 1 receives the membership information registration, confirmation, the change web-page requests that send over from advertiser's end device 3-1, and accepts this request (step 2).Then, in advertisement server device 1 use web database 20, in institute's canned data, member information database 22, institute's canned data generates membership information registration, confirms, changes webpage 300, and is sent to advertiser's end device 3-1 (step 3).

Then, in advertiser's end device 3-1, receive the membership information registration, confirmation, the change webpage 300 (step 4) that send over from advertisement server device 1, and demonstration (step 5) on picture.Thus, the picture disply of advertiser's end device 3-1 is just converted into membership information registration, confirmation, change webpage 300 as shown in Figure 9 from my webpage 200.Then, in advertiser's end device 3-1, the content (step 6) that inputted membership information registration, confirmation, change webpage 300 by reason advertiser, when advertiser has selected registration button 302, input content can be used as membership information and be sent to advertisement server device 1 (step 7).

Then, advertisement server device 1 receives and accepts the membership information (step 8) sending over from advertiser's end device 3-1.Then, the membership information that advertisement server device 1 uses institute's canned data in web database 20 and receives, generates membership information and confirms webpage 310, and be sent to advertiser's end device 3-1 (step 9).

Then,, in advertiser's end device 3-1, receive the membership information sending over from advertisement server device 1 and confirm webpage 310 (step 10), and show (step 11) on picture.Thus, the membership information that the picture disply of advertiser's end device 3-1 is just converted into as shown in figure 10 from membership information registration, confirmation, change webpage 300 is confirmed webpage 310.

Then, judge that by advertiser being displayed on membership information confirms whether the register content in webpage 310 approves (step 12).In the time that the judged result of step 12 is no (register content is not approved), selected the state of " inputting again " button by advertiser.Now, in advertiser's end device 3-1, accept the input of " inputting again " button, return to step 5, membership information registration, confirmation, change webpage 300 can show again on picture.Thus, the picture disply of advertiser's end device 3-1 just confirms that from membership information webpage 310 is converted into membership information registration, confirms, changes webpage 300.

When the judged result of step 12 is when being (register content accreditation), selected the state of " registration " button by advertiser.Now, enter step 13, in advertiser's end device 3-1, accept the input of " registration " button, accreditation information is just sent to advertisement server device 1.Then, advertisement server device 1 receives the accreditation information sending over from advertiser's end device 3-1, by the membership information of accepting in step 8, sets up associated registration to member information database 22 (step 14) with advertiser ID.Then, advertisement server device 1 uses the information of web database 20 etc., and the registration that generates membership information completes webpage, is sent to advertiser's end device 3-1 (step 15).

Then,, in advertiser's end device 3-1, receive the registration sending over from advertisement server device 1 and complete webpage (step 16), and show (step 17) on picture.Thus, the picture disply of advertiser's end device 3-1 is just converted into and has registered webpage from membership information confirmation webpage 310.According to more than, membership information registration, confirm, change to process and just complete.

In addition, registered webpage, particularly, for example, formed by viewing area and " my webpage " button of showing the completed meaning of registration.Then,, when advertiser completes while having selected " my webpage " button in webpage in registration, the picture disply of advertiser's end device 3-1 is just converted into my webpage 200 from having registered webpage.

Then, process about ad content registration, confirmation, change, be illustrated according to the process flow diagram shown in Figure 36.This processing example has been started by selected ad content registration, confirmation, change link by the advertiser in registration in shown I's webpage 200 in this way in the picture of advertiser's end device 3-1.

First,, on advertiser's end device 3-1, ad content registration, confirmation, change web-page requests are sent to advertisement server device 1 (step 21).Then, advertisement server device 1 receives the ad content registration, confirmation, the change web-page requests that send over from advertiser's end device 3-1, and accepts this request (step 22).Then, advertisement server device 1 is obtained advertiser ID from aforesaid dialogue ID, with reference to content data base 23, retrieval is set up associated content ID (registered content ID) extraction with advertiser ID, and the content of setting up associated ad content with extracted out content ID is read to (step 23).Then, advertisement server device 1 generates and is used for increasing newly the new content ID (step 24) that registration ad content is used.Then, advertisement server device 1 uses institute's canned data etc. in the content of new content ID, registered content ID, this ad content and web database 20, generate ad content registration, confirm, change webpage 400, and be sent to advertiser's end device 3-1 (step 25).

Then, at advertiser's end device 3-1, receive the ad content registration, confirmation, the change webpage 400 (step 26) that send over from advertisement server device 1, and demonstration (step 27) on picture.Thus, the picture disply of advertiser's end device 3-1 is just converted into ad content registration, confirmation, change webpage 400 as shown in figure 12 from my webpage 200.Then,, on advertiser's end device 3-1, be subject to reason advertiser to be input to ad content registration, confirm, change the content (step 28) in webpage 400.Then, in advertiser's end device 3-1, in ad content registration, confirm, register in changing webpage 400 button 406 selecteed time, the content being transfused to is used as to ad content relevant information, be sent to advertisement server device 1 (step 29).

On the other hand, advertisement server device 1 receives the information relevant to ad content sending over from advertiser's end device 3-1, and accepts (step 30).Then, advertisement server device 1 receives the ad content being sent out, and then registers to content data base 23 (step 31).According to more than, ad content registration, change, confirm to process and just complete.In addition, ad content registration, confirm, change and finish dealing with after, for example, the picture of advertiser's end device 3-1, from ad content registration, confirm, change webpage 400 and be converted into my webpage 200.

Then, process about the registration of bid content, confirmation, change, be illustrated according to the process flow diagram shown in Figure 37～Figure 39.The registration of this bid content, confirm, change processing example in this way in the picture of advertiser's end device 3-1 in shown I's webpage 200, selected the registration of bid content, confirm, changed link and started by advertiser.In addition,, in the explanation of following processing, suppose that advertiser's ad content has been registered.

First,, in advertiser's end device 3-1, Keyword Selection, input web-page requests are sent to advertisement server device 1 (step 41).Then, advertisement server device 1 receives the Keyword Selection, the input web-page requests that send over from advertiser's end device 3-1, and accepts this request (step 42).Then, advertisement server device 1 use in web database 20 institute's canned data, in keyword database 21, institute's canned data and the information of setting up associated bid database 24 with advertiser ID generate Keyword Selection, input webpage 510, are sent to advertiser's end device 3-1 (step 43).

Then, in advertiser's end device 3-1, receive the Keyword Selection, the input webpage 510 (step 44) that send over from advertisement server device 1, and demonstration (step 45) on picture.Thus, the picture disply of advertiser's end device 3-1 just from my webpage 200 be converted into bid content registration, i.e. Keyword Selection, the input webpage 510 as illustrated in Figure 13 of the homepage of confirming, change webpage 500.

Then, in advertiser's end device 3-1, as illustrated in Figure 14, select in Keyword Selection, input webpage 510 according to advertiser, or the content (step 46) of accepting the keyword being transfused to as illustrated in Figure 26, this content is used as to keyword, is sent to advertisement server device 1 (step 47).

Then, advertisement server device 1 receives the keyword (step 48) sending over from advertiser's end device 3-1.Then, advertisement server device 1, with reference to keyword database 21, retrieves the keyword (step 49) consistent with the keyword receiving.Then, advertisement server device 1 judges whether received keyword has been registered in keyword database 21 (step 50).

If the judged result of step 50 when being (keyword receiving is registered), enters into step 51, advertisement server device 1, with reference to bid database 24, is read setting up associated bid information with received keyword.On the other hand, if the judged result of step 50 during for no (keyword receiving is unregistered), enters step 52, advertisement server device 1 by the record addition of received keyword to keyword database 21 and bid database 24.

Then, advertisement server device 1 generates the demonstration of bid advertising frame, named web page 520 (step 53) based on institute's canned data in institute's canned data, bid database 24 in web database 20, is sent to advertiser's end device 3-1 (step 54).

Then, in advertiser's end device 3-1, receive the demonstration of bid advertising frame, the named web page 520 (step 55) that send over from advertisement server device 1, and demonstration (step 56) on picture.Thus, the picture disply of advertiser's end device 3-1 is just converted into bid advertising frame demonstration as illustrated in Figure 15, Figure 27, named web page 520 from Keyword Selection, input webpage 510.Then, in advertiser's end device 3-1, be subject to that reason advertiser shows at bid advertising frame, the appointment (step 57) of advertising frame is wished in the bid of input in named web page 520, be sent to advertisement server device 1 (step 58) as the appointed information of advertising frame.

Then, advertisement server device 1 receives the appointed information (step 59) of the advertising frame sending over from advertiser's end device 3-1.Then, advertisement server device 1 sets up associated bid information based on acquired keyword, to advertising frame and the relevant information of webpage generates bid webpage 530 (step 60), and is sent to advertiser's end device 3-1 (step 61).

Then, in advertiser's end device 3-1, receive the bid webpage 530 (step 62) sending over from advertisement server device 1, and show (step 63) on picture.Thus, the picture disply of advertiser's end device 3-1 is just converted into as Figure 16, Figure 20, Figure 22, Figure 24, the illustrated bid webpage 530 of Figure 28 from the demonstration of bid advertising frame, named web page 520.Then, at advertiser's end device 3-1, be subject to the contents (step 64) such as the bid amount of money that reason advertiser inputs bid webpage 530, the information being transfused to is used as bid information and is sent to advertisement server device 1 (step 65).

Then, advertisement server device 1 receives the bid information (step 66) sending over from advertiser's end device 3-1.Then, the keyword of advertisement server device 1 based on having received, appointed information, bid information and the webpage relevant information of advertising frame, generate bid content check webpage 540 (steps 67), be sent to advertiser's end device 3-1 (step 68).

Then, in advertiser's end device 3-1, receive the bid content check webpage 540 that sends over from advertisement server device 1, and be presented at (step 69) on picture.Thus, the picture disply of advertiser's end device 3-1 is just converted into as Figure 19, Figure 25, the illustrated bid content check of Figure 29 webpage 540 from bid webpage 530.Then, advertiser watches shown bid content check webpage 540, judges whether to specify other advertising frame submit a tender (step 70).When the judged result of step 70 is when being, for selected the state of " other frame is submitted a tender " button by advertiser.Now, in advertiser's end device 3-1, accept the input (step 71) of " other frame is submitted a tender " button, be back to step 54.

On the other hand, if when the judged result of step 70 is no (advertiser does not submit a tender to other frame), enter step 72, advertiser judges whether bid content shown in bid content check webpage 540 to be registered.When the judged result of step 72 is while being no, for selected the state of " returning " button by advertiser.Now, in advertiser's end device 3-1, (step 73) accepted in the input of " returning " button, is back to step 63, again shows bid webpage 530.

On the other hand, when the judged result of step 72 is when being, selected the state of " registration " button for advertiser.Now, in advertiser's end device 3-1, accept the input (step 74) of " registration " button, and be sent to advertisement server device 1 (step 75) as registration confirmation.

On the other hand, advertisement server device 1 receives the registration confirmation (step 76) sending over from advertiser's end device 3-1.Then, advertisement server device 1, by bid information obtained in the appointed information of advertising frame obtained in the information of keyword obtained in step 48, step 59, step 66, registers to bid database 24 (step 77).According to more than, bid content registration, confirm, change to process and just complete.

Then, charge situation confirmation processing is described.This processing example in shown I's webpage 200, has selected charge situation to confirm what link started by advertiser in this way in the picture of advertiser's end device 3-1.

In charge situation is confirmed to process, advertisement server device 1 receives the charge situation sending over from advertiser's end device 3-1 and confirms web-page requests, and accepts.Then, advertisement server device 1 is obtained advertiser ID according to dialogue ID, and based on canned data in charging database 25, generates charge situation and confirm webpage 600.Then, advertisement server device 1 confirms that by the charge situation of generation webpage 600 is sent to advertiser's end device 3-1, has received charge situation confirm webpage 600 by advertiser's end device 3-1, then as illustrated in Figure 34, on picture, shows.According to more than, charge situation confirms to process constipation bundle.

Then, about the retrieval process based on carrying out from user's search key and result for retrieval provide processing, with the follow-up charge computing of carrying out, be illustrated according to the process flow diagram shown in Figure 40, Figure 41.These are processed, for example, be to have been started to the link of searching web pages 700 by having been selected in the browser of user terminal apparatus 2-1 by user.

First,, in user terminal apparatus 2-1, searching web pages request is sent to advertisement server device 1 (step 81).Then, advertisement server device 1 receives the searching web pages request sending over from user terminal apparatus 2-1, and accepts this request (step 82).Then, advertisement server device 1, based on webpage relevant information, generates searching web pages 700, is sent to user terminal apparatus 2-1 (step 83).

Then, in user terminal apparatus 2-1, receive the searching web pages 700 (step 84) sending over from advertisement server device 1, and show (step 85) on picture.Thus, the picture disply of user terminal apparatus 2-1 is just converted into searching web pages 700 as illustrated in Figure 30, Figure 32.Then, in user terminal apparatus 2-1, the content (step 86) that accepted user is inputted at searching web pages, input content is used as search key and is sent to advertisement server device 1 (step 87).

Then, advertisement server device 1 receives the search key (step 88) sending over from user terminal apparatus 2-1.Then, advertisement server device 1 is carried out the processing of retrieving the object that is retrieved based on received search key, generate result for retrieval list (SETP89).Then, the search key of advertisement server device 1 based on received retrieved keyword database 21, obtains with this search key and sets up associated keyword (step 90).Then, advertisement server device 1, for each keyword of obtaining in step 90, respectively with reference to bid database 24, is extracted the advertising frame (step 91) of built vertical association out for each keyword.Then, advertisement server device 1, for each advertising frame, to put now in the middle of the record of each search key of storing in upper bid database 24 and advertising frame, present moment be in during advertisement is published and not stop to carry in the record that meets the highest bid amount of money in these conditions, the record of the ad content being shown as advertisement, and determine acceptance of the bid (step 92).Then, advertisement server device 1, for each advertising frame, determines each that respectively the content ID that records associated ad content for middle target is extracted out (step 93).

Then, advertisement server device 1, with reference to content data base 23, is read the relevant information of setting up associated ad content with this content ID.Then, the webpage relevant information of storing in the relevant information of the ad content that advertisement server device 1 has been read based on result for retrieval list,, web database 20, generates result for retrieval webpage 800 (step 94).Then, the result for retrieval webpage 800 of generation is sent to user terminal apparatus 2-1 (step 95) by advertisement server device 1.

Then, in user terminal apparatus 2-1, receive the result for retrieval webpage 800 (step 96) sending over from advertisement server device 1, and show (step 97) on picture.Thus, the picture disply of user terminal apparatus 2-1 is just converted into result for retrieval webpage 800 as illustrated in Figure 31, Figure 33 from searching web pages 700.

Then, clicked the advertising frame of result for retrieval webpage 800 according to user, this click information is sent to advertisement server device 1 (step 98) from user terminal apparatus 2-1.Then, advertisement server device 1 is counted touching quantity, upgrades the touching quantity (step 99) of storing in bid database 24.Then, advertisement server device 1 judge stop carry a mark whether be 1 (step 100).When the judged result of step 100 is when being (stop carrying and be masked as 1), because be in stopping the state that carries, so direct end process.

On the other hand, if when the judged result of step 100 is no (stop carrying and be masked as 0), enter step 101, advertisement server device 1, by setting up associated hyperlink target webpage with the ad content of clicked advertising frame, is sent to user terminal apparatus 2-1 according to redirecting function.

Then, in user terminal apparatus 2-1, to the information sending over from advertisement server device 1 identification in addition, start to read the URL that is redirected target, make hyperlink target web displaying (step 102) on picture.

On the other hand, in advertisement server device 1, obtain the content ID (step 103) of the ad content showing in clicked advertising frame.Then, advertisement server device 1, with reference to bid database 24, is obtained advertiser ID and the bid amount of money (step 104) of this clicked advertising frame of getting the bid.Then, the record that specify advertiser ID of advertisement server device 1 to charging database 25, is updated to the bid amount of money by unit price, and touching quantity is increased to 1, and the amount of money of plusing bidding in toll amount, upgrades charging database 25 (step 105).

Then, advertisement server device 1 judgement publishes whether stop (step 106).Particularly, when the touching quantity upper limit be masked as 1 and touching quantity be maximum touching quantity when above, or the toll amount upper limit be masked as 1 and toll amount be the maximum charge amount of money when above, be judged as and stop carrying.Situation in addition, is judged as to publish and does not stop.When the judged result of step 106 is while being no, directly finish the processing in advertisement server device 1.

On the other hand, when the judged result of step 106 is when being, enter step 107, advertisement server device 1 will stop to carry a mark and set 1 for.Then, the processing constipation bundle in advertisement server device 1.

According to above each processing, while showing advertisement in the picture of the result for retrieval of the search key in demonstration based on inputted etc., can easily show advertisement in suitable mode according to advertiser's demand.

In addition, in the present embodiment, use the tender bid single price that the unit of advertiser's charge is calculated as the bid amount of money, as other embodiment, also can be using bid total charge as the bid amount of money.

In addition, in the present embodiment, although be value after tender bid single price is multiplied by touching quantity as toll amount, as other embodiment, also can show that value after number of times is as toll amount (space of a whole page: impression) using tender bid single price being multiplied by ad content.In addition, calculating when toll amount, also can consider achievement or the profit etc. of the commodity that are associated with advertiser's ad content etc.

The possibility of utilizing in industry is

As more than, the invention provides while showing advertisement in a kind of webpage showing the result for retrieval such as search key based on being transfused to, advertisement server device, advertisement display method and the advertisement server program that can easily show according to advertiser's demand advertisement in suitable mode, be therefore of value to the retrieval, the advertising service that use webpage.

Claims (16)

1. an advertisement server device, be connected to user terminal apparatus and advertiser's end device by network, this advertisement server device possesses: result for retrieval webpage generation unit, it is according to the search key sending over from this user terminal apparatus, generates the result for retrieval webpage that the layout that is added with the ad content that this search key is associated and the regulation of being stored with web database shows this ad content; Provide unit with result for retrieval, this result for retrieval webpage is sent to above-mentioned user terminal apparatus by it, it is characterized in that having:

Search key is accepted unit, and it accepts the search key sending over from above-mentioned advertiser's end device;

Bid advertising frame display unit, it generates bid content registration web page, this bid content registration web page is presented at above-mentioned advertiser's end device in the lump for multiple advertising frames being imitated to described layout that above-mentioned web database stores and the bid situation of each this advertising frame, and described multiple advertising frames are corresponding to being accepted the search key of accepting unit and determined the display position on above-mentioned result for retrieval webpage by above-mentioned search key;

The bid amount of money is accepted unit, and it accepts the bid amount of money during publishing for each regulation advertisement of appointed above-mentioned advertising frame in above-mentioned advertiser's end device;

Storage unit, it is in the time accepting this bid amount of money, during publishing for information, above-mentioned search key, above-mentioned advertising frame, the above-mentioned advertisement of determining advertiser, the above-mentioned bid amount of money and above-mentioned ad content set up associated storage successively as bid information;

Advertising frame is extracted unit out, and it with reference to said memory cells, extracts the advertising frame being associated with above-mentioned search key out in the time having accepted the search key sending over from above-mentioned user terminal apparatus;

Acceptance of the bid determining means, in the moment of having accepted the search key sending over from above-mentioned user terminal apparatus, extract by above-mentioned advertising frame each advertising frame that unit is extracted out out, from being stored in the bid information of said memory cells, extract the bid information of this moment in during above-mentioned advertisement is published out, according to the highest bid amount of money in the middle of the bid amount of money contained in this bid information being drawn out of, decide this advertising frame to be got the bid; And

Unit is extracted in advertisement out, and its extraction is determined by above-mentioned acceptance of the bid determining means the ad content being associated for middle target advertising frame, as being added into the ad content in above-mentioned result for retrieval webpage by above-mentioned result for retrieval webpage generation unit,

Above-mentioned bid advertising frame display unit, to each advertising frame, the bid amount of money based on storing in said memory cells, shows bid information overlappingly with predetermined distance staggered positions, and advertiser's bid information and other advertisers' the bid information of submitting a tender in operation identifiably show.

2. advertisement server device according to claim 1, is characterized in that,

During above-mentioned advertisement is published, publish the initial phase and date hope end time that the advertisement of this advertising frame is published publishes and set tailend according to date hope start time that the advertisement of above-mentioned advertising frame is published;

Above-mentioned bid advertising frame display unit, in order to allow above-mentioned advertiser set above-mentioned publishing initial phase and the tailend of publishing from above-mentioned advertiser's end device, generates above-mentioned bid information registration web page.

3. advertisement server device according to claim 1, is characterized in that,

Above-mentioned bid advertising frame display unit, in above-mentioned advertiser's end device, shows as the bid situation of above-mentioned each advertising frame that above-mentioned advertising frame has or not and is submitted a tender.

4. advertisement server device according to claim 1, is characterized in that,

Above-mentioned bid advertising frame display unit as the bid situation of above-mentioned each advertising frame, shows the each bid information that has been stored in this each advertising frame in said memory cells in above-mentioned advertiser's end device.

5. advertisement server device according to claim 4, is characterized in that,

Above-mentioned bid advertising frame display unit as the bid situation of above-mentioned each advertising frame, shows each bid information of the specified quantity of above-mentioned each advertising frame in each above-mentioned advertiser's end device.

6. advertisement server device according to claim 5, is characterized in that,

Above-mentioned bid advertising frame display unit, in above-mentioned advertiser's end device, shows distinctively by the bid information of accepting from the advertiser of regulation in each bid information of above-mentioned each advertising frame and the bid information of accepting from other advertiser.

7. advertisement server device according to claim 4, is characterized in that,

Above-mentioned bid advertising frame display unit, the time sequencing during publishing according to above-mentioned advertisement in above-mentioned advertiser's end device shows the bid situation of above-mentioned each advertising frame.

8. advertisement server device according to claim 1, is characterized in that,

Above-mentioned bid content registration web page comprises: bid advertising frame display web page, and it shows at least 1 advertising frame corresponding to above-mentioned search key according to the mode that can be specified by above-mentioned advertiser; With bid amount of money input webpage, this advertising frame that it is fixed from this bid advertising frame display web page middle finger for this advertiser, the bid amount of money of input to this advertising frame,

Above-mentioned bid advertising frame display unit, generate above-mentioned bid content registration web page, make, on above-mentioned bid advertising frame display web page, to specify this advertising frame by the above-mentioned advertising frame of clicking operation, and show the above-mentioned bid amount of money input webpage for this advertising frame of having specified.

9. advertisement server device according to claim 8, is characterized in that,

Above-mentioned bid advertising frame display unit, on above-mentioned bid amount of money input webpage, shows the bid situation of the advertising frame of specifying from above-mentioned bid advertising frame display web page with calendar form.

10. advertisement server device according to claim 9, is characterized in that,

Above-mentioned bid advertising frame display unit generates this bid amount of money input webpage, make to input on the calendar of bid situation of the above-mentioned appointed advertising frame of webpage at the above-mentioned bid amount of money of expression, during showing that the advertisement of each bid information that is stored in this advertising frame in said memory cells is published, and on this calendar, during during specifying the advertisement of the bid amount of money of being inputted with this bid amount of money input webpage to publish, carry out drag operation for this advertising frame, during the advertisement of setting this bid amount of money is published.

11. advertisement server devices according to claim 1, is characterized in that,

Possesses toll administration unit, this toll administration unit is the bid amount of money based on above-mentioned each advertising frame at least, calculate the toll amount to above-mentioned advertiser in the time showing above-mentioned ad content by this each advertising frame, and limit this toll amount based on set upper limit value.

12. advertisement server devices according to claim 11, is characterized in that,

Above-mentioned higher limit, for by the maximum charge amount of money of the predefined regulation of above-mentioned each advertising frame; The above-mentioned maximum charge amount of money can be set by above-mentioned bid content registration web page;

Above-mentioned toll administration unit, in the time showing the above-mentioned toll amount of above-mentioned ad content by above-mentioned each advertising frame, reach that the above-mentioned maximum charge amount of money that this advertising frame is set is above, stops the demonstration of this ad content of this each advertising frame.

13. advertisement server devices according to claim 11, is characterized in that,

Above-mentioned toll amount is that the bid amount of money of above-mentioned each advertising frame is multiplied by the value obtaining by the touching quantity of the above-mentioned ad content of this each advertising frame demonstration on above-mentioned result for retrieval webpage; Above-mentioned higher limit is the maximum touching quantity as the predefined regulation of higher limit of above-mentioned touching quantity; Above-mentioned maximum touching quantity can be set by above-mentioned bid content registration web page;

Above-mentioned toll administration unit, showing that by above-mentioned each advertising frame the touching quantity of above-mentioned ad content reaches the above-mentioned maximum touching quantity setting by this each advertising frame when above, stops the demonstration of this ad content of this each advertising frame.

14. advertisement server devices according to claim 12, is characterized in that,

Above-mentioned acceptance of the bid determining means, in the time above-mentioned advertising frame having been stopped to the demonstration of ad content of regulation by above-mentioned toll administration unit, carry out following processing: from the above-mentioned bid information being drawn out of, get rid of the bid information that this ad content of this each advertising frame of having been stopped showing by above-mentioned toll administration unit is associated, decide acceptance of the bid.

15. advertisement server devices according to claim 14, is characterized in that,

Above-mentioned bid advertising frame display unit, as the bid situation of above-mentioned each advertising frame, in being presented at the ad content of the each bid information that is stored in this each advertising frame in said memory cells, above-mentioned advertiser's end device whether is set with the higher limit for limiting above-mentioned toll amount.

16. 1 kinds of advertisement display methods, possess: result for retrieval webpage generates step, according to the search key sending over via network from user terminal apparatus, generate the result for retrieval webpage that the layout that is added with the ad content that this search key is associated and the regulation of being stored with web database shows this ad content; Provide step with result for retrieval, this result for retrieval webpage is sent to this user terminal apparatus, this advertisement display method is characterised in that to possess:

Search key is accepted step, accepts the search key sending over from above-mentioned advertiser's end device;

Bid advertising frame step display, generate bid content registration web page, multiple advertising frames are imitated the described layout that above-mentioned web database is stored by this bid content registration web page, be presented in the lump on above-mentioned advertiser's end device with the bid situation of each this advertising frame, described multiple advertising frames are corresponding to being accepted by above-mentioned search key the search key accepted unit and the display position on above-mentioned result for retrieval webpage is determined;

The bid amount of money is accepted step, accepts the bid amount of money during publishing for each regulation advertisement of appointed above-mentioned advertising frame in above-mentioned advertiser's end device;

Storing step, in the time having accepted this bid amount of money, by be used for determining advertiser's information, above-mentioned search key, above-mentioned advertising frame, above-mentioned advertisement publish during, the above-mentioned bid amount of money and above-mentioned ad content, set up associated being stored to successively in storage unit as bid information;

Advertising frame is extracted step out, in the time having accepted the search key sending over from above-mentioned user terminal apparatus, with reference to said memory cells, extracts the advertising frame being associated with above-mentioned search key out;

Acceptance of the bid deciding step, in the moment of having accepted the search key sending over from above-mentioned user terminal apparatus, by being extracted out by above-mentioned advertising frame each advertising frame that step is extracted out, from being stored in the bid information of said memory cells, extract the bid information of this moment in during above-mentioned advertisement is published out, according to the highest bid amount of money in the middle of the bid amount of money contained in the bid information of this extraction, decide this advertising frame to be got the bid; And

Step is extracted in advertisement out, and extract out with above-mentioned acceptance of the bid deciding step and determine the ad content associated for middle target advertising frame, as the ad content being added in above-mentioned result for retrieval webpage,

Above-mentioned bid advertising frame step display, to each advertising frame, the bid amount of money based on storing in said memory cells, shows bid information overlappingly with predetermined distance staggered positions, and advertiser's bid information and other advertisers' the bid information of submitting a tender in operation identifiably show.