TW200833080A - System and method of advertisement via mobile terminal - Google Patents

Abstract

The present invention provides a method for delivering an advertisement to a user comprising providing an advertisement by the advertiser to the service system, followed by delivering the advertisement by the service system to a mobile phone of a user through mobile phone communication network. The user determines to browse the advertisement or not. The user watches and brows the advertisement via the display of the mobile phone.

Description

200833080 IX. Description of the invention: [Technical field of invention] This section (4) is the pure and method of automatically delivering advertisements to the target, and the force is said to transmit advertisements to mobile phones through the communication network. [Prior Art] Traditional business Its customers offer limited real benefits::: and remain slow, time intensive and expensive. Today's network

Road, which connects almost all computer systems around the world. _ Use different services such as e-mail and global shoulder (WWW). E-mail is one of the popular U, 1 so that the connection to the Internet can communicate with each other. The World Wide Web w=) is designed to represent the Internet as a simple visual interface. The first place to deploy advertising to advertisers and media owners = and methods have been proposed. This method provides the advertiser (4):: The advertising space of the media owner is purchased for the benchmark (pay_p(10)tiGn). Advertisers and media owners are looking for promotional activities on the Internet = 〖 生生里法, which cannot be determined solely by click-to-click (C〇st-Per-click) or by actual action (Caf (10) °. by

The new advertising medium provided by the Internet has a number of significant features for advertisers; ", in some cases, advertising can be locked in different ways" Demographic or reactive. The latter = technology, where the user requests a certain type of information and the requirement is for the type of advertisement that is sent to the user along with the requested content. The advertisement may not only contain sound effects and The image element and the simple visual element can also be 5 200833080. For example, by clicking on the advertisement, the user can be provided with additional information about the advertisement goods or services and can also be given the opportunity to electronically purchase the goods or services. In view of the location and time of receiving information in the Internet domain, in view of the potential needs of the above advertisers, the inventors have attempted to promote an advanced advertising method between the owner and the user." SUMMARY OF THE INVENTION Providing a method for delivering an advertisement to a user, including providing the advertisement to the service system, and then transmitting the advertisement through the action system through the service system Through the line by the advertisement and β. Use a smaller mm (four) ad. The method by which the user views and browses the delivery advertisement to the user through the display of the mobile phone is included by the owner: 嶋, then by the service system _ from dialing; using: until the answering party answers the call 'two To the caller's call, 1 $, the advertisement can be received by the service line; the monitor is waiting for the mobile phone answering the mobile phone's mobile phone display Liu Guan the owner # I users can pass After the answering party answers the call, it terminates::, and the advertisement will be ok, i. Ask the Li or the advertiser to get feedback on the advertisement. = on the display of the service system. The phone can be a mobile phone, a PSTN phone or an internet phone. Chengfu exchanges the telephone network Based on the method of Mao Ming, the advertisement can be transmitted to the user's mobile phone. 6 200833080 ???Advertisers can send information without time and space restrictions. In the case of the user, the user must turn on the power of the computer and enter the conditions to receive the brain. The method is passive and the user does not carry the electricity every month. Therefore, the 'practice method' is bound by such restrictions. Line 2 is the device that the user will carry every day. According to (4), the present invention can improve efficiency and effect. . [Embodiment] - The detailed description and the accompanying drawings are described in detail. Those skilled in the art will appreciate that the preferred embodiment of the present invention is described in the following. In addition to the preferred embodiments referred to herein, the present invention is widely practiced in other embodiments than those specifically described, and the scope of the patent application is not particularly limited.轭 明 〜 〜 〜 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 一个 一个 一个 一个 一个 一个In an embodiment. therefore,. It is not necessary to refer to the same embodiment throughout the present document. Any appropriate method in the example adds:::: The feature may be used to enable the advertiser to target potential customers and methods from the public by - or multiple implementations. The present invention also provides a system diagram for improving the efficiency of advertising, which is a block diagram showing the architecture of an advertisement locking target system or service provider 7 200833080 100 in accordance with the present invention. The system acts as a central control system for sending information to advertisers or consumers. The advertiser can successfully deliver the advertising material to the consumer or user through the distribution system of the present invention. The invention can be practiced using a handheld device or computer having a display and positioning input device. The first figure shows an ad targeting system 100 that can include business management and financial management. ,

Service providers can pair advertisers with potential target customers or users. In the preferred embodiment, the service provider 100 is a mobile phone service company that provides services for communication and gateway networks. The library 13() can be coupled to the pairing system 1G5 and the pairing system operates the stored information. The repository contains a commercial database, a media database, and targeted data (or information). The lock target information is entered by the advertiser i(9)A or with the user. Advertisers can set keywords 疋: 曰 each household or user. In one embodiment, an advertisement that wishes to deliver an advertisement == uses a terminal that contains a processor, such as a central processing unit (CPU). Yin and mouth terminals can be computers, personal digital assistants (PDAs), mobile phones, and so on. Extend φ Τ πη Λ , , ', σ main 1 〇〇Α terminal can be connected to the Internet through the communication platform 12; + Μ , ^ 10 〇 - advertising on the telephone network to lock the target system into ; 5 ^ U system contains - or more input to allow target entry and display output (round known, advertisers end: ί The memory of the virtual device. Use the device to process the messenger or the user 100B also contains the above-mentioned device to use the function of the present invention. In a more general and Γ-type) The system 100 includes a (or) medium, a poor repository 130. The media database 13 contains 8 200833080 * · The media and/or the advertising agency - the a material and the members and users of the library are also included in the business. The system is also operated through a mobile phone communication link. The library, and the use of Li and 忒糸 卢 个人 个人 1 1 1 提出 提出 提出 提出 提出 之 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出 提出The system will be based on the user...

:: News or target database preferably also contains user information 'Guang U advertising materials, user statistics and skin master ^ Renkou main Beko, with the available to lock specific ads to two: user information is best for the household The password and the user's one = provide the spread to the big payout 1 It is best to include each donor 100 based on the wide set δί1 set by the advertiser. The service is updated and the advertisement to be delivered is updated, and the user's point is counted in the user's reading. The financial management system of the system counts the user's readings or the advertisements provided by the telephone service provider, and the system provides management or the system based on the advertiser 1 (^, the financial calculation is given to the user _ feedback reward. The target and advertisement of the percentage provider (10) are locked (4). The advertising system 100 can be used to offset the part of the mobile phone. For example, the second figure is the payment notification according to the present invention. The advertiser can use the Internet to enter the "wide-key keyword to the service" in step 200 ==== to lock the potential customer only 100. In this step, the advertiser 9 200833080 can set the target, Target conditions and advertising budget or cost. In addition, the advertiser can set target conditions to determine who will receive the delivered advertisement. In other words, depending on the consumer or user hobbies, personal personality, style, interest and user The search keyword is provided. Then, in step 205, the advertiser transmits the information to the system of the present invention. The system 1 records the information sent from the advertiser and stores the information to the poor. In the library User 100B may optionally provide a keyword or condition to define the advertisement. The user or consumer selectively sends information to the system 100 for storage in the database. The feed or lock condition is entered at each terminal. And being electronically transmitted to the system 100 and stored in a database in the system i(9): in a representative embodiment, after the information of the advertiser or the user has been entered into the system, the pairing system 150 It may be decided whether the updated information is mutually full; i is representative of the possibility of the full pair (10) will send a message to the advertiser 100A. In another method, any pairing step, (4) is based solely on the advertiser Provided = he sent the advertisement to the user in a poor news., and, in step 210, the advertiser then uses the system (9) to transmit the advertisement to the user 1〇〇B through the live network. The step 100B can be decided. Whether to browse the /, or use the acknowledgment message and from the mobile phone __= 'step 225, the user 100B the advertising system _ the second action; or no specific person., 仃I phase directly send the advertisement to the member Advertising can be videocast (or) sound effect file. For example, it can be called 200833080 '3rd generation mobile communication (3G) agreement call, the system is best to call and send through video (audio); 曰 is reported to the customer. Send the land through the telephone network The main provider "D receives the system or wide (return) after the advertisement of the advertisement 240. This method allows the advertiser or service to provide the feather and immediately deliver the advertisement' without being restricted by the computer, location and time. In the conventional method, the 'advertising system waits for the user to connect to the system and loses:: ask' and then sends information to the user based on the question. It depends on: user, the invention is reversed by the passive transfer mode. Initiatives will take the second rate and change the advertising behavior. It is a portable communication device that locks potential users and two. In the third generation of mobile communication m, it is impossible to achieve this goal. This (4) is based on the environment of the second generation of smashing wanted (3G). Call H::: The person wants to call the action to others, The responder responds to the caller's 'before the answering party replies to the call--the third-generation mobile communication (10) call, the advertisement can be taken by the listener: and should be passed to the beer call for a period of time before the call The present invention provides a method for delivering an advertisement to a user, C3 provides an advertisement to the service system by the 广主, and then delivers the advertisement to the user's mobile phone by the mobile phone communication network, and the player decides to view the advertisement. Whether or not. The user views and views the advertisement through the line. <‘,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, The first keyword or article:: The table is not the industry category of the advertiser. The pairing process is performed by pairing advertisers and users with the first keyword or condition based on the base 11 200833080. Xibao 2 enables the $2 to use the second keyword or condition to define the user's advertisement, and (4) to send the (four) key or record and the user's steps based on the second keyword or article: A keyword or condition contains a profile of a potential user, a good personal, personal personality, style roll, or market tone. 1, interesting. The collection of keywords can be asked. The method of delivering advertisements to users is included.

: Puli provides the first keyword or condition to lock the potential user Z = Γ1:), and the advertiser sends the advertisement or offers the second keyword or condition to 310). Next, the pairing step is used to pair the advertiser and the user with ::= (step 3:,). : After =: t=) T communication network to deliver advertisements to users Action 2: 2:) User _ View the advertisement or not (steps are called, and: display and browse through the display of the mobile phone. Another method of advertising to a user in accordance with the present invention is comprised of an advertisement: a route map, a delivery system (step 405), followed by the service, an eight H. to a 5H service system or a dial signal (step 41). 〇): Second, the call from the calling party is called before the advertisement is sent to the caller, and the answering party answers the call or the dialing party waits for the call, and the answer is answered; the advertisement is triggered by the advertisement. Then, the user can pass the advertisement. 〇=Definition to define the advertisement that the user wants to receive (Step 12 200833080 Browse the advertisement (Step 420, _ Terminate after the call) and the advertisement will be answered by the responder. No.:=25). The environment with the image (sound effect) data is transmitted in the "3G" specification. The same reward is given (step 430). The access to the advertisement can be mobile phone 〆κ σ; Display 0 on the live display . In step 2 switched telephone network (PSTN) telephone or

Selectively provide the keyword „戈停件0' The advertiser can select the reader before the advertisement is delivered to determine the potential user. The other information specified before the answering call can be used to answer the party before the pre-call. ° The caller can answer the power-on at the answering party = (4) to see the L-picture or movie. The type or type of the party type. The number of the party R is stored in the telephone service provider, Lu, the film or video In the memory of the system, the poor library or the user's mobile phone: the system or financial management can decide to pass and match the wide::: spear =: the service provider's service system or financial management system The conditions set by the service system of the root month 'j Yin, the mouth owner or the provider determine the reward for the feedback to the user. The point of view of this lx is that the system or method can be point-to-point (P) "eer" Send wide # to personal; on the phone 'thus increase advertising efficiency. Merchants or advertising agencies can grow through mobile phone terminals or reduce money. A single or any company may decide according to the invention what type of advertisement is intended to be received. The user or advertiser can set the size to be received or transmitted according to the present invention. 1333033080: The system can provide a mode for the user or advertiser to set up a reward coupon. Users can book which ads they want to receive. Advertisers can set goals or conditions and advertising budgets. The sixth picture is an illustration of an embodiment when an advertisement is delivered to a user via a mobile device. The system activates a pairing system, a pair and a matching pair, the pairing system sends the pairing data to a consumer, an advertiser, a telephone company (an advertising service provider), and an agent, wherein the consumer can view the advertisement To offset the telephone communication fee or receive the excellent coupon, the advertiser pays the advertising fee, the telephone company provides (sells) the wide-mouth service and obtains the service and communication fee, and the agent is entrusted. The right user can use a credit card or a transaction card (the transaction card can be integrated with the mobile phone) to conduct the transaction (step 500), then please refer to the fifth figure. The transaction card is preferably a wireless contact card having a wafer and an antenna for transaction. In general, a mobile phone contains an identification code to identify the user or user. For Global System for Mobile Communications (GSM) systems, a Subscriber Identity Module (sim) card is provided for this function. If the identification code or the Subscriber Identity Module (SIM) is coupled to the wafer of the wireless transaction card, the user can be identified. The user can also be identified by the transaction card identification code. When the user conducts a transaction with the transaction card in the credit card or the mobile phone (step 500), the transaction request message will be sent to the credit card and agreed by the 5H Center. The bank or credit card issuer can collect the parent information. If the service provider 1 has the same user l〇〇C, it can also collect the parent ΐδίΐ (step 510). In general, a mobile phone contains an identification code to identify the user or user. The multi-party 〇〇D, 丨〇〇 can analyze the transaction behavior of the user (step 52〇). Thereafter, the advertisement provider 200833080 sends the relevant advertisement to the user 100C according to the product or behavior pattern purchased by the user (step 530). Referring to the embodiment of the seventh figure, the program provider 7 provides a program such as a mobile phone television program, video or performance to the terminal. In an embodiment, the mobile phone can be a third generation mobile phone. The road sends and collects the first generation of Wanted Wanted (3G) data. Generally and ten,

Construct a network for mobile phone communication. The offer = rr phone 72. . Advertiser 73. Provide advertising to section == or telephone communication service provider 71G. The owner of the advertiser 73() will merge with the target. When the user satisfactorily calls the mobile phone TV section, the advertisement is sent to the mobile phone 72G for interspersed. In the case of an apricot court, the advertiser sponsors the TV program, and the user may need or may: need to pay the transmission (4) to the service provider 71G. The advertisement is sent in the context of the third generation communication (3G) specification or newer version. The present invention can improve the effectiveness of the promotion by directly delivering the advertisement to the user and locking the potential customer. The present invention also provides a coupon or coupon to the user, and θ will increase his desire to view or read the advertisement. Service providers and advertisers can create more opportunities to increase their profitability. In addition, advertisers can define or lock potential customers and members. Therefore, the present invention provides a method for delivering an advertisement to a user, which includes transmitting a television program to a portable communication device through a communication service provider, and the advertisement provided by the advertiser is transmitted to the portable communication device during the reception of the television program. Portable communication device. The advertisement is provided to the program provider or the communication service provider for transmission to 15 200833080 7 : ef efL clothing, the service provider has a communication network for wireless wide area communication, and the portable communication device is Including mobile phone, smart phone, personal digital standard i J^A) 胄t 疋 position system (GPS) or Motion Picture Experts Association not z PEG) video player. The television program is provided by an advertiser, a program provider or a communication service provider. </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; A number of modifications or similar configurations made by God and within the scope. ', the explanation to include all such modifications and similar structures. Therefore, although the technique of the __u domain of the present invention...e, "the preferred embodiment of sa" has been illustrated and described, this can be done; Further, without departing from the spirit or scope of the present invention, [FIG. 1] is a schematic diagram of a system according to the present invention. The second diagram is a schematic flow diagram of the method according to the present invention. Schematic diagram of the process according to the invention. = is a schematic flow diagram of the method according to the invention. = is a schematic diagram of the process according to the method of the invention. The actual diagram - description of the advertisement is transmitted to the user via a mobile phone [Main seventh chart: is a schematic diagram of the system according to the invention. L main object symbol description] 100 advertising lock target _ 目 '糸 ( (service provider) 16 200833080 100A advertiser 100B user (user or consumer 100C Store 100D Bank or Credit Card Issuer 105 Pairing System 12 0 Communication Platform 13 0 Media Library 200 Steps

205 Step 210 Step 215 Step 220 Step 225 Step 230 Step 235 Step 240 Step 300 Step 305 Step 310 Step 315 Step 320 Step 325 Step 330 Step 335 Step 17 200833080 400 Step 405 Step 410 Step 415 Step 420 Step 425 Step 430 Step Step 510 510 Step 520 Step 530 Step 700 Program Provider 710 Telephone Communication Service Provider 720 Mobile Phone 730 Advertiser

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Claims (1)

200833080 X. Patent Application Range: 1. A method for delivering an advertisement to a user, comprising: providing an advertisement to a service system; the service system transmits the advertisement to a user through a portable communication device communication network a portable communication device; the user decides whether to view the advertisement or not; and browses the advertisement through the display of the portable communication device. The method of claim 1 for delivering an advertisement to a user also includes: providing a first keyword or condition to lock a potential user to the service system prior to delivering the advertisement. 3 • A method for transmitting an advertisement to a user in the first application of the patent scope, wherein the advertisement is transmitted in the environment of the third generation mobile communication φ (3 G) specification or newer version. 4. The method of claim 3 for delivering an advertisement to a user, further comprising matching the advertiser and the user based on the first keyword or condition. 5. The method of claim 1, wherein the user obtains a reward for viewing the advertisement from the service system or the advertiser. 19 200833080 6. The method for transmitting an advertisement to a user in claim 1 of the patent scope further comprises: setting a second keyword or condition to define an advertisement that the user desires to receive before delivering the advertisement, The second keyword or condition is then sent to the service system. 7. The method of claim 6, wherein the method of communicating an advertisement to a user further comprises matching the advertiser and the user based on the second keyword or condition. 8. The method of claim 6, wherein the second keyword or condition comprises a personal profile, personal preference, personal character, style or interest of the potential user. 9. A method for delivering an advertisement to a user, comprising: providing a first keyword or condition to lock a potential user to the service system, and providing an advertisement to the service system by the advertiser; providing a Defining a second keyword or condition of the advertisement that the user wishes to receive to the service system; and matching the advertiser and the user based on the first and second keywords or conditions; 20 200833080 Carrying the advertisement to a portable communication device of the user by the communication device communication network; determining whether to browse the advertisement or not; and displaying and browsing the advertisement through the display of the portable communication device. 1 0 · The method of claim 9 for delivering an advertisement to a user, wherein the advertisement is sent in an environment of a third generation mobile communication (3G) specification or a newer version. 1 1 - A method for delivering an advertisement to a user in claim 9 wherein the user can obtain feedback from the service system or the advertiser for viewing the advertisement. 1 2 - A method for delivering an advertisement to a user includes: providing an advertisement to the service system; detecting a call signal from a caller; and transmitting an advertisement to a response party before answering the call The caller's phone, wherein the caller can receive an advertisement sent by the service system when the waiting call should be answered. 1 3 • A method for transmitting an advertisement to a user in the first application of the patent scope, wherein the advertisement is transmitted in an environment of a third generation mobile communication (3G) specification or a newer version. 21 200833080 14. A method for delivering an advertisement to a user in claim 12, wherein the advertisement is displayed on a display of the telephone, and wherein the telephone system comprises a mobile telephone, a public switched telephone network (PSTN) ) Telephone or Internet Telephony 0 1 5 · A method for delivering image information to a user, including: • A recipient assigns an image to the service system; detects a call from one of the calling parties a call signal; and transmitting the image to the caller's telephone before the answering party answers the call, wherein the caller can receive the image transmitted by the service system while waiting for the call response. 16. The method of claim 15 for transmitting image information to a user, wherein the image is displayed on a display of the phone, and wherein the phone system comprises a mobile phone, a public switched telephone network (PSTN) phone Or internet phone. 1 7 · A method for transmitting image information to a user in claim 15 of the patent application, wherein the image is stored in a memory of the service provider or the telephone of the respondent. 18. A method for delivering an advertisement to a user, comprising: trading by a user with a credit card or a transaction card; collecting information of the transaction; analyzing the transaction behavior of the user; and transmitting an advertisement based on the analysis One of the users can carry a communication device. 1 9 · A method for transferring an advertisement to a user in the application of the patent scope, item 18, wherein the advertisement is related to the product purchased by the user. 20. The method of claim 18, wherein the credit card or transaction card is integrated into the portable communication device of the user. 2 1 . A method for providing image information to a user, comprising: specifying, by a responding party, an image to the service system; detecting a dialing signal from one of the calling parties; and The party sends the image to the caller's phone before answering the call, wherein the caller can receive the image transmitted by the service system while waiting for the call answer 23 200833080. The image is in the third generation mobile communication (3G) ) Send in the environment of the specification version. 2 2 - a method for delivering an advertisement to a user, transmitting a television section portable communication device through a communication service provider, wherein an advertisement is delivered to the portable communication device during the television program The advertisement is sent to the communication service or a program provider provided with the wireless communication network, wherein the portable communication device mobile phone, smart phone, personal digital assistant, satellite positioning system (GPS) Or a motion picture expert (MPEG) video player, wherein the television festival is the advertiser, the program provider or the communication service (provided, wherein the advertisement is in the environment of the third generation mobile communication specification or update version) Sending. , or the update contains: the destination to receive the communication is installed before the provider is included in the PDA), the association heading is provided by the provider (3G) 24