1360344 九、發明說明·· f發明所屬之技術領域】 本發明係有闕於自動傳遞廣告至目標之系統及方法， 更加特^的說係、透過通訊網路傳遞廣告至行動電話。 【先前技術】 、 傳統商業對於其顧客提供有限之實際利益。商業方 之開始及維持緩慢、時間密集且昂貴。現今網路為全球卢 =之#訊馬速公路，其連接幾乎全世界之電腦系統。、使用兴 f可與網路互連而使用不同之服務，例如電子信箱及全球 身I網（WWW)。.電子信箱為受歡迎之使用工具之一，发 使得連接至網際網路之電腦系統可彼此通U ㈣ (www)料代表網際網路㈠㈣計成簡易之視覺介 面。、先刖配置廣告於廣告主與媒介擁有者之間之網際網路 士=統及方法已被提議過，該方法提供廣告主根據按行 為付費（PaywaetiGn)之基準媒介擁有者之廣告办 間。廣告主及媒介擁有者正尋求網際網路上宣傳活動之= 效性之度量法’其無法單純取決於按點擊次數 (C〇St_P㈣HCk)或按實際行動計費（咖-p㈣Ctlon)°。由 網路所提供之新廣告媒介對於廣告主而言具有數個顯著之 優點。一般而言’在某些例子當中廣告可以不同方式加以 鎖定目標，例WX人口統計或反應性。後者之—實 播技術，其中使用者要求某類型之資訊且該要求係予二 用以選擇與要求之發送至❹者之廣告類型。今 廣告不只可包含音效與影像元素及簡單視覺元素，亦可為 5 品S式。例如藉由點選廣告’使用者可被提供關於廣告商 2〆服務之附加資訊且還可給予機會電子購買該商品或服 : °亥廣告只在網際網路域内處理。該方法會限制 收資訊之地點及時間。 土有4監於以上廣告主之潛在需求，纟明人已試圖提供廣 口主與使用者之間之一先進之廣告方法。 ” 【發明内容】 β本發明係提供傳遞廣告至使用者之方法，包含由廣告 主提供廣告至服務系統’接著由服務系統透過行動電話通 、祠路傳遞廣告至使用者之行動電話。由使用者決定劉覽 及廣告與否。使用者透過行動電話之顯示器觀看及劉覽該 傳遞廣告至使用者之方法係包含由廣告主提供廣止至 服務系統’接著由服務系統偵測來自撥號呼叫使用者： 號信號。然後，在應答方應答該呼叫之前，系統發送廣止 至撥號呼叫使用者之電話，纟中該撥號方在等候啤叫應欠 時可接收由服務彳、統發送之廣告^接著，❹者可透過二 用者之行動電話之顯示H㈣該廣告，以廣告將於 答方應答該通電話之後終止。同樣地，使用者可從服務 統或廣告主得_覽廣告之回饋報酬。該廣告係顯示雷 話之顯示器上。該電話可以是行動電話、公眾 、 路（PSTN)電話或網際網路電話。 、電活網 基於本發明之方法，該廣告可傳遞至使用者之行動電 1360344 話’廣告主可發送資訊而不受時間及空間之限制。在習 之方法中，使用者必須開啟電腦之電源且輪入條件以 其所希望之廣告。該方法為被動且使用者不會每天押帶 腦出門。因此，習用之方法受到此類限制所束縛。^ “ 話為使用者每天會攜帶之裝置。顯然地，本發明^'電 告效率及效果。 σ廣 【實施方式】1360344 IX. INSTRUCTIONS OF THE INVENTION TECHNICAL FIELD The present invention relates to a system and method for automatically delivering advertisements to a target, and more particularly to transmitting advertisements to mobile phones via a communication network. [Prior Art] Traditional businesses offer limited practical benefits to their customers. The business side is slow and time intensive and expensive to maintain. Today's network is the global Lu = #马马速路, which connects almost all the world's computer systems. Different services can be used to interconnect with the Internet, such as e-mail and the World Wide Web (WWW). E-mail is one of the popular tools for use, so that computer systems connected to the Internet can communicate with each other. U (4) (www) represents the Internet (1) (4) as a simple visual interface. The Internet has been proposed to deploy advertisements between advertisers and media owners. This approach provides advertisers with advertising based on the pay-as-you-go (PaywaetiGn) benchmark media owners. Advertisers and media owners are looking for a measure of the effectiveness of campaigns on the Internet' that cannot be determined solely by clicks (C〇St_P(4) HCk) or by actual action (Caf-p(4)Ctlon)°. The new advertising medium offered by the web has several significant advantages for advertisers. In general, in some cases advertising can be targeted in different ways, such as WX demographics or responsiveness. The latter - the broadcast technology, in which the user requests a certain type of information and the requirement is used to select the type of advertisement to be sent to the latter. Today's ads can include not only sound effects and image elements, but also simple visual elements. For example, by clicking on an advertisement, the user can be provided with additional information about the advertiser's service and can also be given the opportunity to electronically purchase the item or service: The advertisement is only processed within the Internet domain. This method limits the location and time of receiving information. With 4 potential supervisors over the potential needs of advertisers, Yan Ming has tried to provide an advanced advertising method between the owner and the user. [Invention] The present invention provides a method for delivering an advertisement to a user, including an advertisement provided by an advertiser to a service system, and then a mobile phone that transmits the advertisement to the user via the mobile phone through the service system. The decision is made by the viewer and the advertisement. The user’s view through the mobile phone’s display and Liu’s method of delivering the advertisement to the user includes the advertisement provided by the advertiser to the service system, and then the service system detects the use of the dialed call. The number signal. Then, before the answering party answers the call, the system sends a call to the dialing call user, and the dialing party can receive the advertisement sent by the service and the system when waiting for the beer to owe. Then, the latter can display H (4) the advertisement through the mobile phone of the dual user, and the advertisement will be terminated after the answering party answers the call. Similarly, the user can get the reward from the service system or the advertiser. The advertisement is displayed on the display of the Thunder. The phone can be a mobile phone, public, road (PSTN) phone or internet phone. According to the method of the present invention, the advertisement can be transmitted to the user's mobile phone 1360344. 'The advertiser can send information without being limited by time and space. In the method, the user must turn on the power of the computer. And the conditions are the desired advertisements. The method is passive and the user does not take the brain out every day. Therefore, the method of the practice is bound by such restrictions. ^ "The device is a device that the user carries every day. Obviously, the present invention ^'s efficiency and effectiveness. σ Guang [Embodiment]
本發明將以較佳實施例及所附之圖式加以詳細敘 = = 術者將得以了解，本發明之較佳實施;係 八為說明而敘述。❺此處所提及之較佳實施例以外 明可以經明確敘述以外之其他實施例加以 了如所附之申請專利範圍所具體說明之外:、本乏 係不特別受限制。 $圍 在全篇說明書中當提及「一個（〇ne)實施例」或 《關於該實施朗描述之—特定之特徵、） 或特性’ #包含於本發明之至少―個實施例中。因此，上 吾.「於-個（叫實施例中」或「於一㈣實施例中 =本：日:書之各處，並無需全部參照至相 」 夕中卜’上料定之特徵、結構或雜可能以-或多項實施 例中之任何適當之方法加以組合。 貫麵 而透^發^揭路為使廣告主從大眾#中鎖定潛在客戶， :=仃=話通訊網路或網際網路改善廣告效 及方法。本發”提供基於本發明之配對村。*昭第L 圖，係根據本發明㈣廣告心目標线絲務提 7 1360344 100之架構之方塊不意圖。該系統係作為發送資訊至廣告 H肖費者之中央控m廣告主可透過本發明之配對 系統成功傳遞廣告資料至消費者或用戶。本發明可利用且 有顯示器及定位輸入裝置之手持裝置或電腦加以實行。第 -圖係顯示-廣告服務提供者刚，其可包含商聿管理及 財務管理。 服務提供者1〇〇可配對廣告主與潛在目標客戶或用 戶。在較佳實施例中，該服務提供者1〇〇為提供通訊及連 接網路之服務之行動電話服務公司。一資料庫13〇可麵合 至配對系統105且該配對系統係操作經儲存之資訊 料庫係包含商業資料庫、媒介資料庫及鎖定目標資料（或 :=。二敎目標資訊係由廣告主魏或用戶（使用者 或4費者）100B所輸入。磨生* 1ΛΛα 〜各 和贋Q主100Α可設定關鍵字以鎖 疋；曰在客戶或使用者。-實施财，希望傳遞廣告之廣止 =必需使用含有處理器如中央處理器（cpu)之終端機： 廣告主100A之終端機可為電腦、個人數位助理（p 行動電話等。廣告主職之終端機可透過通訊平台 =至—網際網路或行動電話網路上之廣告鎖定目標系統 母冑告主100A之終端機係包含一或多容許 入及顯示輸出之輸入（輪出）裝置。如此領域之技蓺者所 ，知’廣告主之終端機亦包含儲存裝置，例如搞合二處理 己憶體。使用者或用戶麵亦 :本發明之功能。在-較佳實施例，，該系統二! 廣告及（或）媒介資料庫咖。該媒介資料庫ua係包; 8 1360344 •媒介及（或）廣告代理商之資訊。該資料庫亦係包含商業 資料及會員及用戶之資訊。 5玄系統係透過行動電話通訊連結而管理資訊。該系統 亦操作資料庫，且該系統係基於該系統之資料庫内所X儲存 之用戶個人簡介而提出廣告至特別鎖定之用戶或消費者。 该系統亦管理廣告分配排序。該系統將基於使用者之點選 率、廣告主之廣告費用或關鍵字而管理廣告排序。潛在目 標資訊或目標資料庫最好還包含用戶資料、廣告主資料、 f 口貝料、用戶統計及廣告主統計。該用戶資料最好係包 2可用以鎖定特定廣告至用戶之用戶識別資訊、分配給用 之密碼及用戶之個人簡介。問卷之答案如同用戶之個人 • 2介亦可用以鎖定潛在使用者。廣告主資料最好包含每一 知:供欲散佈至大眾之廣止声生 一 供者100可其Μ只口之廣口主之硪別貧訊。該服務提 ^ 土；廣告主所設定之廣告費用、使用者之點選 ί4而更新料遞之廣告之排序。該系統之財務管理係;; 電話服務接^ 廣告主或系統擁有者（行動 ^ //、者）所提供之報酬或優待券。另則，該 Β理或該系統係根攄庳生 Λ、才務 算給用戶100Β之回ϋ 〇八所定義之效益百分比計 提供者a。之鎖=!Γ。一替代方法可用以定義服務 該廣告系統ιοο·^不廣告配對系統105之效益。例如， 、第二圖部份之行動電話通訊f繳款通知。 告主可透過網際網t發明之流程圖。在步驟中，廣 用於較潛在^行動電話（可攜通訊裝置）網路輸入 之關鍵字至該服務或鎖定系統1〇〇。在 1360344 此步驟，廣告主可設定目標、 ,..^ ^ ”目軚條件及廣告預算或費用。 此外，廣告主可設定目標條〜 '、 决疋淮將接收經傳遞之廣 〇。一般而言，取決於消費去弋 、 n认 肖賈者或用戶之嗜好、個人性格、 風格、興趣錢用者所提供之搜尋關鍵字之類。 接者’步驟205中廣告主遂傳送該資訊至本發明之系 =Γ°ϊ^1(Κ)將紀錄從廣告主發送之資訊以及儲存 n 者1〇〇Β可選擇性提供關鍵字或 條件以定義該廣告。用戶或消蒈一 月賈者係選擇性發送貧訊至該 糸統1 00而儲存於資料庫中。 關鍵字或鎖定條件係經輸入於每一終端機，以及係娘 電子式發送至該系·統_且以稽案儲存於該系統刚之資 ^庫或記憶體t。於代表性實施财，於廣告主或用戶之 貝訊已輸人於該系統後，該配對系統1G5可決定更新之資 =是否相配合。相互滿足係代表㈣對可能彼此相互滿足 一些條件。㈣統1()()將發送訊息至廣告主⑽A。於另一 方:” ’沒有任何配對步驟，該系統只基於廣告主所提供 之資訊及其他資訊而發送廣告至使用者。 二於步驟210，廣告主接著係透過該系統1〇5利用行動 電居（可攜通訊裝置）網路或網際網路傳遞廣告至用戶 川〇B於步驟220 ,消費者或用戶i〇〇B可決定是否要瀏 覽該廣告。於步驟225,用戶100B可確認訊息以及從行動 電話終端«之顯示器劉覽該廣纟。該廣告系統係因此透過 订動電活網路或網際網路直接發送廣告至會員或不特定 人0 1360344 該廣告可為影像檔及（或）音效檔。例如，苴可為第 三代行動通訊（3G)協定或更新版本呼叫、短訊息或二立 訊息。該系統最好透過影像（音效）呼叫且透過行動電ζ :路=通訊裝置）或網際網路發送廣告至客戶或使用 者。客戶或使用者可於劉覽該廣告24〇後接收該系統 告主所提供之報酬（回饋）。該方法允許廣告主或服務提供 者直接且立即傳遞廣告，而不受電腦、地點及時間之限制。 於=之方法十，廣告系統等候使用者連結至該系統且輸 入询問’接者基於該問題發送資訊至使用者。其取決於使 用者。本發明係逆向操作該被動傳遞方式而轉變成 法，，利用關鍵字或媒合條件媒合兩者以改善效率及改變廣 告行為:其係鎖定潛在使用者且直接發送廣告至使用者之 可攜通§fl裝置。在第三代行動通〔 勁通Λ (3G)產生之前係不可 &達成此目的。本發明係基於第三代行動通訊⑼ 境而可達此目的。 衣 "另^，當使用者欲撥打行動給他人，於應答方應答該 呼叫之二’在應答方回覆電話之前有一段等候時間Γ若是 撥打第三代行動通訊（3G)呼叫，該廣告可於接聽 且應答该電話之前之一段時間内傳遞至呼叫或撥打方。 因此本發明係提供用於傳遞廣告至使用者之， 包含由廣告主提供声止5 4 〆 行動雷节，甬 、“务系統，接著由服務系統透過 ::電，網路傳遞廣告至使用者之行動電 該廣告與否。使用者係透過行動 = 觀看及瀏覽該廣告。 <.，貝不盗 1360344 鎖定潛在使用者之第—a 之前由廣主主接 子或條件可於傳遞該廇告 用以表示廣告主之行業類別 4 Μ鍵子或條件係 處理係不 ^ 、 或產品類別相關辭彙。該配對 處理係予以進行以基於該第 $。玄配對 及使用者。 ·予或條件而配對廣告主 此外’使用者可設定第_ — 所希望接收到之廣止，接=關鍵予或條件以定義使用者 此 餍口接耆發送該關鍵字或條件至服潞备 心。=廣告主及使用者之步驟係基於該第：關鍵字或： 字或條件係包含潛在使用者之個人簡介、 =:好、個人性格、風格或興趣或產品有關資 關鍵予之收集可採問卷或市調。 茱 參 另則’傳遞廣告至使用者之方法係包含（參昭第三 =提供第一關鍵字或條件以鎖定潛在使用者至 1 艮務^ (步驟則），以及由廣告主發送廣告至該服務系 ，此G驟305 )。由使用者發送或提供第二關鍵字或條件至 該服務系、统以定義使用者所希望接收到之廣I (步驟 31〇)。接著，配對步驟係予以利用以基於第一及第二關鍵 字或條件配對廣告主及使用者（步驟315)。之後，由服務 系統透過行動電話通訊網路或網際網路傳遞廣告至使用者 之行動電話（步驟320 )。使用者決定瀏覽該廣告與否（步 驟325 )，且該廣告係透過行動電話之顯示器予以顯示及瀏 覽（步驟330)。最後，在使用者瀏覽廣告後，提供使用者報 酬（步驟335)。 第四圖係根據本發明說明另一實施例之流程圖。傳遞 12 i (方法係包含由廣告主提供廣告至該服務系 y ’接著由該服務系統偵測來自呼叫方之呼叫 或撥號信號（步驟410) +自呼 叫之前發送廣告至呼叫方糸統於應答方應答該呼 斤Η方之電活（步驟415)，立中々玄啐叫 或撥號方於等候該呼 ⑼15) #中。玄呼Η 之瘙土垃— Μ應。時可接收由該服務系統所發送 之廣告。接者’使用者 _ 瀏覽該廣告（步驟42〇)，、 ^ 之行動電話之顯示器 通電Κ彳纟α μ ,，以及該廣告將於該應答方應答該 卢土 JL #孫 ）。/、有影像（音效）資料之該 樣地，使用者可從，射=)規格之環境發送。同 回饋報酬（牛驟/ 或廣告主獲得劉覽該廣告之 該電話可為行動電話、電話之顯示器上顯示。 Α眾乂換電活網路（PSTfSj、ri·甚-¾ 網際網路電話。於牛⑯卿 WmTN)電居或 擇性提供詩-Ί 廣告主可於傳遞廣告之前選 擇1供關鍵字或條件以鎖定潛在使用者。 、 所指定:二::應答呼叫之前該發送資料可為應答方 話之前觀看預叫方可於應答方應答該通電 製化類型之動畫或影而=2號方提供客 儲存於電話服務提供者；；曰疋：片或影像係 之記憶體令。 有100之貝枓庫或使用者之行動電話 告之服配對糸統或財務管理可決定傳遞及配對該廣 據先前廣告主之服務糸統或財務管理係根 戶之回饋報酬者之服務系統所設定之條件決定給用 13 1360344 本考X明之一觀點為本李續志古土 (P_t”eer)接二t 法可以點對點方式 動電話，因此辦加卢 ^且直接發送廣告至個人行 w 率°商人或廣告代理商可透過行 =電轉㈣宣傳或廣告其產W使其_絲 任一公司可根據本發明決定何類型之廣告欲被接收。 土類切用=或廣口主可根據本發明設定欲接收或傳遞之廣 :優待券"ΐ統可為使用者或廣告主提供模式以設定報酬 或優待券。使用者可預訂其想要接收何種廣告。廣告主可 设：目標或條件及廣告預算。第六圖為當廣告透過行動電 者時之實施例圖解。該系統係啟動配對系統 眷去V主。及使用者’該配對系統發送該配對資料至消 費者、廣°主、電話公司（廣告服務提供者）以及代理商， 其令該消費者可於觀看廣告後得以抵銷電話通訊費用或收 ^優待券’違廣告主負擔廣告費用，該電話公司提供（販 買）廣告服務且獲得服務及通訊#用，該代理商係受委气。 若使用者可利用信用卡或交易卡（交易卡可與行動電 話整合）進行交易（步驟遍），則請參照第五圖。該交易 卡可以為無線接觸式卡片，其具有晶片及天線以進行交 易 般而&，行動電話係包含識別碼以識別使用者或用 戶。對於全球行動通訊（GSM)系統，用戶識別模組（SIM) 卡係予以提供以進行此功能。若該識別碼或該用戶識別模 組（SIM)係經耦合至該無線交易卡之晶片，則該使用者 係可被識別。該使用者亦可透過交易卡識別碼被識別。當 使用者以信用卡或行動電話内之交易卡與商店1〇〇c進; UW044 =易時（步驟5GG)’該交易請求訊息將會發送至信用卡中 二且由忒中心同意。銀行或信用卡發行方i 可蒐集嗲 父易貧訊。若該服務提供者1〇〇具有使用者i〇〇c之 :可蕙集交易資訊（步驟51〇)。一般而言，行動電話係： "別碼以識別使用者或用戶。此多方1〇〇D、1〇〇可；; 使用者之該交易行為（步驟52G)。之後，廣告提供者刀1〇〇 可根據使用者所購買之產品或行為模式，分析得到使用者 之消費嗜好’而發送相關廣告至使用者⑽c(步驟5叫。 參照第七圖之實施例，節目提供者7〇〇係提供如 電活電視節目、影像或表演之節目至終端機，例如使用 之行動電m -實施例中，行動電話可為第三代行 通訊（3G)或更新之版本，其可透過行動電話網路發 接收第三代行動通訊（3G)資料。一般而言，電話通訊服 務提供者710建構行動電話通訊用網路。該節目提供者川〇 係透過電料賴務提供者W錢該行動電話電視節目 至行動電話720。廣告主73()提供廣告至節目提供者期 或電話通訊服務提供者71〇。廣告主所提供之廣主將 與節目合併。當使用者以行動電話觀看該行動電話電^節 目時’該廣告遂將發送至行動電話72G中進行穿插。一實 施例中，廣告主贊助該電視節目，使用者可能需或可能不 需付傳輸費用給服務提供者71〇。該廣告係於第三代行動 通訊（3G)規格或更新版本之環境下發送。 本發明可直接傳遞廣告至使用者且鎖定潛在客戶，藉 此改善宣傳效果。本發明亦提供利益或優待券給使用者，a 15 1360344 將增加其觀看或閱讀廣告之慾望。服務提供者及廣告主可 創造更多增加其盈利之機會。此外，廣告主亦可定義或鎖 疋潛在客戶及成本。因此本發明係提供傳遞廣告至使用者 之方法，其包含：透過通訊服務提供者發送電視節目至一 可攜通訊裝置，廣告主所提供之廣告係於可攜通訊裝置接 收電視節目期間傳遞至可攜通訊裝置。該廣告係於發送至 可攜通讯裝置之前提供給節目提供者或通訊服務提供者， 玄通服務k供者具有無線廣域通訊用之通訊網路，其中 該可攜通訊裝置係包含行動電話、智慧型手機、個人數位 =理（PDA)、衛星定位系統（GPS)或動態影像專家協會 ;^準（MPEG )視訊播放器。該電視節目係由廣告主、節 目提供者或通訊服務提供者所提供。 ^如同此領域之技藝者所了解，上述本發明之較佳實施 例係為說明而非用以限制本發明，且欲涵蓋在所附之申請 f利乾圍之精神及範圍内所做之若干修改或類似配置，該 #範圍應給予最廣泛之解釋以包含所有此類修改及類似之結 冓因此雖然已說明及敘述本發明之較佳實施例，此領 或之技右者將得以領會在不脫離本發明之精神或範圍内係 可做若干之更動。 【圖式簡單說明】 第圖係為根據本發明之系統之示意圖。 第：圖係為根據本發明之方法之流程示意圖。 第〆圖係為根據本發明之方法之流程示意圖。 第四圖係為根據本發明之方法之流程示意圖。 第五圖係Μ 第六圖係為說 之實施例。 據本發明之方法之流程示意 明當廣告透過行動電話傳遞 圖。 至使用者時 第圖係為根據本發明之系統之示意圖 【主要元件符號說明】 100廣告鎖定目標系統（服務提供者 100Α廣告主 100Β用戶（使用者或消費者） 100C商店 100D銀行或信用卡發行方 105配對系統 120通訊平台 130媒介資料庫 200步驟 205步驟 210步驟 215步驟 220步驟 225步驟 230步驟 235步驟 240步驟 300步驟 305步驟 1360344 310步驟 315步驟 320步驟 325步驟 330步驟 335步驟 400步驟 405步驟 410步驟 415步驟 420步驟 425步驟 430步驟 5 0 0步驟 510步驟 520步驟 530步驟 700節目提供者 710電話通訊服務提供者 7 2 0行動電話 730廣告主 18The invention will be described in detail with reference to the preferred embodiments and the accompanying drawings. The preferred embodiments of the invention are to be considered as being limited by the scope of the appended claims. In the entire specification, reference is made to "a" embodiment or "specific features, or features" as described in the description of the embodiments. Therefore, in the "I" (in the case of the embodiment) or the "in the first (four) embodiment = this: the day: the book, and do not need to refer to the phase." Xizhongbu's characteristics and structure Or, it may be combined in any suitable manner in any of the embodiments. The disclosure is to enable the advertiser to lock the potential customer from the public#: ==仃=话通信网络 or the Internet Improving the effectiveness and method of advertising. The present invention provides a matching village based on the present invention. * Showy L diagram is a block diagram of the architecture according to the present invention (4) advertising target line wire drawing 7 1360344 100. The system is transmitted as The central control m advertiser of the information to the advertisement H can successfully deliver the advertisement data to the consumer or the user through the pairing system of the invention. The invention can be implemented by using a handheld device or a computer with a display and a positioning input device. - Graphic display - an advertising service provider, which may include business management and financial management. The service provider may pair the advertiser with a potential target customer or user. In a preferred embodiment, the service provider 1 〇 A mobile phone service company providing communication and connection services to the Internet. A database 13 can be integrated into the matching system 105 and the paired system operates the stored information repository including a commercial database, a media database and a lock. Target data (or:=. The second target information is entered by the advertiser Wei or the user (user or 4 payer) 100B. Milling * 1ΛΛα ~ each and 赝Q master 100Α can be set to lock the key; In the customer or user. - Implementation of the financial, I hope to pass the advertising spread = must use a terminal with a processor such as a central processing unit (cpu): Advertiser 100A terminal can be a computer, personal digital assistant (p mobile phone Etc. The terminal of the advertising agency can use the communication platform = to - the Internet or the advertising on the mobile phone network to lock the target system. The terminal system of the host 100A contains one or more inputs for input and display output (round The device of the art knows that the terminal of the advertiser also includes a storage device, for example, to deal with the memory. The user or the user also: the function of the present invention. - preferred embodiment, the system 2! advertising and / or media database coffee. The media database ua package; 8 1360344 • media and / or advertising agency information. The database also contains business Information and information of members and users. 5 Mystery system manages information through mobile phone communication links. The system also operates a database, and the system provides advertisements based on the user profiles of X stored in the database of the system. Specially locked users or consumers. The system also manages the ordering of advertisements. The system will manage the ordering of advertisements based on the user's click rate, advertiser's advertising costs or keywords. The potential target information or target database is also best. Contains user profile, advertiser profile, f-mouth, user stats, and advertiser statistics. This user profile is preferably used to lock user-specific information about specific ads to users, passwords assigned to users, and profiles of users. . The answer to the questionnaire is like the user's personal • 2 can also be used to lock potential users. The advertiser's information preferably contains every knowledge: the desire to spread to the public's wide-ranging sounds. One of the donors 100 can only slap the mouth of the mouth. The service is provided; the advertising fee set by the advertiser, the user's click ί4, and the ordering of the advertisements of the delivery. The financial management system of the system;; the telephone service is connected to the reward or coupon provided by the advertiser or system owner (action ^ //, person). In addition, the management or the system is based on the 摅庳 Λ 才 才 才 才 用户 用户 用户 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 提供 提供 提供 提供Lock =! Γ. An alternative method can be used to define the service. The advertising system ιοο·^ does not benefit from the ad-matching system 105. For example, in the second part of the mobile phone communication f payment notice. The advertiser can use the Internet to invent the flow chart. In the step, it is widely used to input the keyword of the mobile phone (portable communication device) network to the service or locking system. In 1360344, in this step, the advertiser can set the target, ..^ ^ "target conditions and advertising budget or fee. In addition, the advertiser can set the target bar ~ ', and the 疋 疋 will receive the vastness of the transmission. Generally Depending on the consumption, the hobby of the Xiaojia or the user, the personal character, the style, the search keyword provided by the interested user, etc. The sender's step 205 transmits the information to the user. The invention system = Γ ° ϊ ^ 1 (Κ) will record the information sent from the advertiser and store n 〇〇Β can optionally provide keywords or conditions to define the advertisement. Users or consumers in January Selectively send the poor message to the system and store it in the database. The keyword or lock condition is input to each terminal, and the system is sent electronically to the system and stored in the file. The system is just a fund or a memory t. In the representative implementation, after the advertiser or the user's Beixun has been entered into the system, the pairing system 1G5 can decide whether the updated funds = match. Department representatives (4) may meet each other with some articles (4) Unit 1 () () will send a message to the advertiser (10) A. On the other side: " ‘ There is no pairing step, the system only sends advertisements to the user based on the information and other information provided by the advertiser. 2. In step 210, the advertiser then uses the mobile device (portable communication device) network or the Internet to deliver the advertisement to the user through the system 1 to 5, in step 220, the consumer or the user i〇〇B. You can decide if you want to view the ad. In step 225, the user 100B can confirm the message and the display from the mobile phone terminal «the display. The advertising system thus directly sends advertisements to members or unspecified persons through a subscription live network or the Internet. 0 1360344 The advertisement may be an image file and/or a sound file. For example, 苴 can be a third-generation mobile communication (3G) agreement or an updated version of a call, short message, or binary message. The system preferably sends advertisements to customers or users via video (audio) calls and via mobile phones: roads = communication devices) or the Internet. The customer or user can receive the reward (reward) provided by the system owner after Liu Ying’s advertisement. This approach allows advertisers or service providers to deliver ads directly and immediately, regardless of computer, location, and time. In method 10 of =, the advertising system waits for the user to connect to the system and enters the query. The recipient sends a message to the user based on the question. It depends on the user. The present invention reverses the operation of the passive delivery method and transforms it into a method, using keywords or matching conditions to mediate both to improve efficiency and change advertising behavior: it is to lock potential users and directly send advertisements to users. Pass § fl device. This is not possible until the third generation of Actions (3G) is produced. The present invention is based on the third generation mobile communication (9) environment. Clothing " another ^, when the user wants to call the action to the other party, the respondent answers the second call'. There is a waiting time before the answering party answers the call. If the third-generation mobile communication (3G) call is made, the advertisement can be Delivered to the call or caller for a period of time before answering and answering the call. Therefore, the present invention provides for delivering advertisements to users, including providing advertisements by advertisers, and operating systems, and then by the service system:: electricity, network delivery of advertisements to users The mobile phone has the advertisement or not. The user listens to and views the advertisement through the action = <., the betrayal 1360344 locks the potential user's first-a before the general owner or condition can pass the 廇The slogan used to indicate the advertiser's industry category 4 Μ key or conditional processing system is not ^, or product category related vocabulary. The pairing processing is performed based on the $. 玄 matching and the user. In addition, the matching advertiser can also set the __ desired to receive the slogan, then the key or condition to define the user to send the keyword or condition to the service. The primary and user steps are based on the first: keyword or: word or condition containing the profile of the potential user, =: good, personal character, style or interest or product related key to collect the available questionnaire or The other is the method of delivering advertisements to users (see the third keyword = provide the first keyword or condition to lock potential users to 1 ^ ^ (steps), and send by advertisers Advertising to the service system, this step G 305). The second keyword or condition is sent or provided by the user to the service system to define the wide I that the user desires to receive (step 31). Then, pairing The steps are utilized to pair the advertiser and the user based on the first and second keywords or conditions (step 315). Thereafter, the service system delivers the advertisement to the user's mobile phone via the mobile phone communication network or the Internet (steps) 320) The user decides to browse the advertisement or not (step 325), and the advertisement is displayed and browsed through the display of the mobile phone (step 330). Finally, after the user browses the advertisement, the user is provided with compensation (step 335). The fourth figure is a flow chart illustrating another embodiment in accordance with the present invention. Delivery 12i (the method includes providing an advertisement by the advertiser to the service system y' and then detecting by the service system) From the caller's call or dialing signal (step 410) + send the advertisement to the caller before the call, and the answering party responds to the caller's electric activity (step 415), and the lieutenant or the dialing party waits The call (9) 15) #中.Xuan Η Η 瘙 — — Μ Μ Μ 。 。 。 。 。 。 。 。 。 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可 可. The display is powered on Κ彳纟α μ , and the advertisement will be answered by the responding party to the Lulu JL #孙). /, with the image (sound effect) data, the user can, from the shot =) specification The environment is sent. The reward is the same as the reward for the mobile phone or the phone. Α 乂 乂 乂 ( ( P P P P P P P P P P P P P P P P P P P P Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί Ί To lock potential users. , specified: 2:: Before answering the call, the sending data can be used to answer the call before the caller can answer the caller's response to the power-on type of animation or shadow and the second party provides the customer to the phone service provider. ;;曰疋: The memory of the film or image system. A mobile phone with 100 or a user's mobile phone tells you that the matching system or financial management can decide to deliver and match the service system of the returning rewards of the former advertiser's service system or financial management department root account. The conditions of the setting are decided to use 13 1360344. One of the opinions of this test is that Li Shengzhi Ancient Land (P_t"eer) can be connected to the two-way method in a point-to-point manner, so it can be sent directly to the personal line. Or the advertising agency can publicize or advertise its production by means of the electronic transmission (four), so that any company can decide according to the invention what type of advertisement is intended to be received. The soil type is = or the wide mouth can be set according to the invention. The wide range of coupons to receive or pass: Coupons can provide users or advertisers with a model to set up rewards or coupons. Users can book which advertisements they want to receive. Advertisers can set: goals or conditions and Advertising budget. The sixth picture is an illustration of an embodiment of an advertisement when it passes through a mobile phone. The system activates the pairing system to remove the V master. And the user's pairing system sends the pairing data to the consumer. , a telephone company (advertising service provider) and an agent, which enables the consumer to offset the telephone communication fee or receive the coupon coupon after the advertisement is viewed. The advertiser pays the advertising fee, and the telephone company provides (sells) For advertising services and access to services and communications, the agent is punished. If the user can use a credit card or a transaction card (the transaction card can be integrated with the mobile phone) to conduct the transaction (steps), please refer to the fifth figure. The transaction card can be a wireless contact card having a chip and an antenna for transactional purposes, and the mobile phone includes an identification code to identify the user or user. For a Global System for Mobile Communications (GSM) system, the user identification module ( The SIM card is provided for this function. If the identification code or the Subscriber Identity Module (SIM) is coupled to the chip of the wireless transaction card, the user can be identified. The transaction card identification code is recognized. When the user enters the transaction card with the credit card or the mobile phone, the user enters the transaction; UW044 = Easy Time (step 5GG) 'The transaction request message Will be sent to the credit card 2 and approved by the 忒 Center. The bank or credit card issuer i can collect the 易 易 易 易. If the service provider has a user i〇〇c: can collect transaction information ( Step 51)) In general, the mobile phone system is: " another code to identify the user or the user. The multi-party 1〇〇D, 1〇〇可;; the user's transaction behavior (step 52G). The advertisement provider knife can send the relevant advertisement to the user (10)c according to the product or behavior pattern purchased by the user, and send the relevant advertisement to the user (10)c (step 5 is called. Referring to the embodiment of the seventh figure, the program provides 7 provides a program such as a live TV program, video or performance to a terminal, such as a mobile phone used in the embodiment - the mobile phone can be a third generation communication (3G) or an updated version, which can be Receive third-generation mobile communication (3G) data via the mobile phone network. In general, the telephone communication service provider 710 constructs a network for mobile telephone communication. The program provider Chuanxiong sends the mobile phone TV program to the mobile phone 720 through the electric energy provider. The advertiser 73() provides an advertisement to the program provider period or the telephone communication service provider 71〇. The owner of the advertiser will merge with the show. When the user views the mobile phone program by mobile phone, the advertisement will be sent to the mobile phone 72G for interspersed. In one embodiment, the advertiser sponsors the television program and the user may or may not be required to pay a transmission fee to the service provider. The advertisement is sent in the context of the 3rd Generation Mobile Communications (3G) specification or newer version. The present invention can improve the effectiveness of the promotion by directly delivering the advertisement to the user and locking the potential customer. The present invention also provides benefits or coupons to the user, a 15 1360344 will increase his desire to view or read the advertisement. Service providers and advertisers can create more opportunities to increase their profitability. In addition, advertisers can define or lock down potential customers and costs. Therefore, the present invention provides a method for delivering an advertisement to a user, comprising: transmitting a television program to a portable communication device through a communication service provider, and the advertisement provided by the advertiser is transmitted to the portable communication device during the reception of the television program. Carry a communication device. The advertisement is provided to the program provider or the communication service provider before being sent to the portable communication device. The communication service provider has a communication network for wireless wide area communication, wherein the portable communication device includes a mobile phone and wisdom. Mobile phone, personal digital = PDA, satellite positioning system (GPS) or motion imaging expert association; ^ quasi (MPEG) video player. The television program is provided by an advertiser, a program provider or a communication service provider. The above-described preferred embodiments of the present invention are intended to be illustrative, and not to limit the invention, and are intended to cover the scope of the appended claims. Modifications or similar configurations, the scope of the invention should be construed to include the invention, and the invention A number of changes may be made without departing from the spirit or scope of the invention. BRIEF DESCRIPTION OF THE DRAWINGS The drawings are schematic views of a system in accordance with the present invention. The figure is a schematic flow diagram of the method according to the invention. The figure is a schematic flow diagram of the method according to the invention. The fourth figure is a schematic flow diagram of the method according to the invention. The fifth figure is a sixth embodiment of the embodiment. The flow of the method according to the present invention exemplifies when an advertisement is transmitted through a mobile phone. The figure is a schematic diagram of the system according to the present invention [main component symbol description] 100 advertisement locking target system (service provider 100 Α advertiser 100 Β user (user or consumer) 100C store 100D bank or credit card issuer 105 Pairing System 120 Communication Platform 130 Media Library 200 Step 205 Step 210 Step 215 Step 220 Step 225 Step 230 Step 235 Step 240 Step 300 Step 305 Step 1360344 310 Step 315 Step 320 Step 325 Step 330 Step 335 Step 400 Step 405 Step 410 Step 415 Step 420 Step 425 Step 430 Step 5 0 Step 510 Step 520 Step 530 Step 700 Program Provider 710 Telephone Communication Service Provider 7 2 0 Mobile Phone 730 Advertiser 18