201216675 六、發明說明： 【發明所屬之技術領域】 口明係有關於自動傳遞廣告至目標之系統及方法， 更加特疋的說係透過通訊網路傳遞廣告至行動電話。 【先前技術】 之門對於其顧客提供有限之實際利益。商業方法 之開始及維持緩慢、時間密集且昂貴。現去201216675 VI. Description of the invention: [Technical field to which the invention pertains] The cryptosystem has a system and method for automatically delivering advertisements to a target, and more particularly, to deliver advertisements to mobile phones through a communication network. [Prior Art] The door provides a limited practical benefit to its customers. Business methods begin and remain slow, time intensive, and expensive. Go now
• I:::高速公路，其連接幾乎全世界之電腦系統U °…’路互連而使用不同之服務，例如電子 !訊網(www)。電子信箱為受歡迎之使用工具：―，：： 付連接至網際網路之電腦系統可彼此通訊。 心 = 系為代表網際網路而予以設計成簡易之= 二=置廣告於廣告主與媒介擁有者之間之網際： 為付.：：法已被k礅過。該方法提供廣告主根據按行 二二費丄P:y — per一 action)之基準講買媒介擁有 •:間°廣告主及媒介擁有者正尋求網際網路上宫傳活動之 有效性之度量法，其無法單純取決於按點擊次數計費（咖 败Per - c】lck)或按實際行動計費（⑽卜。、由網 :提供之新廣告媒介對於廣告主而言具有數個顯著之 一般而言’在某些例子當中廣告可以不同方式加以 播:二如以人口統計或反應性。後者之-實例為推 =技術，其中制者要求某類型之且該要求係予以利 =選擇與要求之内容-同發送至使用者之廣告類型。該 包含音效與影像元素及簡單視覺元素，亦可為 m 3 201216675 互動式。例如藉由點選廣止 :;-務•一可給予機 接收網路域内處理。該方法會限制 告主==:主:潛在需求’發明人已試圖提供廣 便用者之間之一先進之廣告方法。 【發明内容】 本發明係提供傳遞廣告至使用者之方法，包 = 務系統，接著由服務系統透過行動電話： 使用者之行動電話。由使用者決定劉覽 與否。使用者透過行動電話之顯示器觀看㈣覽該 傳遞廣告至使用者之方法係包含由廣告主提供廣生至 服務系統’接著由服務线制來自㈣和彳使用者: 號信號。然後’在應答方應答該呼叫之前，系統發送廣止 至撥號呼叫使用者之電話，其中該撥號方在等候 時可接收由服㈣統發送之廣告。接著，使用者可透^ 用者之行動電話之顯示器瀏覽該廣告，且該廣告將於該應 答方應答該通電話之後終止。同樣地，使用者可從服務‘ 統或廣告主得到瀏覽廣告之回饋報酬。該廣告係顯示於電 話之顯示器上。該電話可以是行動電話、公眾交換電話網 路（PSTN)電話或網際網路電話。 基於本發明之方法，該廣告可傳遞至使用者之行動電 201216675 活廣σ主可發送資訊而不受時間及空間之限制。在習用 :::中’使用者必須開啟電腦之電源且輪入條件 ,、斤希望之廣告。該方法為被動且使用者不合 腦出門。因此，習用之方法受到此類限制所束缚 活為使用者每天會攜帶之裝置。顯然地，本發明痒 告效率及效果。 °贋 【實施方式】 將以較佳實施例及所附之㈣加以詳細 然而熟知相關技術者將得以了解，本發明之較佳 只為說明而敘述。除此處所提及之較佳實施例以外^ : 明可以經明確敘述以外之其他實施例加以廣泛實施，且除 了如所附之申請專利範圍所具體說明之外，本發明之範二 係不特別受限制。 个贫月之軏圍 〜在王篇况明書中當提及「一個（繼)實施例」或「 實施例」係指關於該實施例所描述之一特定之特徵、 或特性包含於本發明之至少—個實施例中。因此，上 或「於一㈣實施例中」 此外，上述特定之:徵。 例中之任何適當之方法加以組合了^ ^項貫施 本發明係揭露為使廣告主從大眾當中鎖定 而透過行動電話通訊網路或網際網路改效先 :方:^本發明亦提供基於本發明之配對方法。參昭ί: 圖’係根據本發明說明廣告鎖定目標系統或服務提:者 201216675 100之架構之方塊示意圖。遠糸統係作為發送資訊至廣告 主或消費者之中央控制系統。廣告主可透過本發明之配對 系統成功傳遞廣告資料至消費者或用戶。本發明可利用具 有顯示器及定位輸入裝置之手持裝置或電腦加以實行。第 一圖係顯不一廣告鎖定目標糸統10 0，其可包含商章管理 及財務管理。• I:::Highway, which connects almost all of the world's computer systems U °...' roads and uses different services, such as electronic! (www). E-mail is a popular tool: “,:: A computer system connected to the Internet can communicate with each other. Heart = is designed to be simple on behalf of the Internet = 2 = placed on the Internet between the advertiser and the media owner: To pay.:: The law has been passed. This method provides advertisers with the basis for buying media based on the basis of P2: per-action. • The measure by which advertisers and media owners are seeking the effectiveness of rumbling activities on the Internet. , it can not be solely dependent on the number of clicks (Cal-Per-C) lck) or billing by actual action ((10) Bu., by the network: the new advertising medium provided for the advertiser has several significant general In other words, 'in some cases, advertisements can be broadcast in different ways: as in demographic or reactive. The latter - examples are push = technology, where the manufacturer requires a certain type and the requirement is profitable = choice and requirements Content - the type of advertisement sent to the user. This includes audio and video elements and simple visual elements. It can also be m 3 201216675 interactive. For example, by clicking on the extension:; In-Road Processing. This method will limit the advertiser ==: Master: Potential Demand 'The inventor has tried to provide an advanced advertising method between the users. [Invention] The present invention provides delivery of advertisements to users. square , package = service system, then by the service system through the mobile phone: the user's mobile phone. The user decides whether or not to view the view. The user views through the mobile phone's display (4) to view the method of delivering the advertisement to the user. The advertiser provides the Guangsheng to the service system' followed by the service line from the (4) and the user: number signal. Then 'before the answering party answers the call, the system sends a call to the dialing call user, where the dialing party The advertisement sent by the service (4) can be received while waiting. Then, the user can browse the advertisement through the display of the mobile phone of the user, and the advertisement will be terminated after the answering party answers the call. Similarly, use The reward for viewing the advertisement can be obtained from the service provider or the advertiser. The advertisement is displayed on the display of the telephone. The telephone can be a mobile phone, a public switched telephone network (PSTN) phone or an internet phone. According to the method of the invention, the advertisement can be transmitted to the user's mobile phone 201216675. The active sigma can send information without time and space. Restriction. In the accompaniment::: 'users must turn on the power of the computer and turn in the conditions, the advertisement of the hope. The method is passive and the user does not go out of the way. Therefore, the method of the practice is bound by such restrictions. It is an apparatus that the user will carry every day. Obviously, the present invention will be effective and effective. [Embodiment] The present invention will be understood by those skilled in the art and the accompanying (d). The invention is described in detail with reference to the preferred embodiments of the invention, which are to be construed as being In addition, the second aspect of the present invention is not particularly limited. The term "a" or "an embodiment" in the context of the article refers to the description of the embodiment. A particular feature, or characteristic, is included in at least one embodiment of the invention. Therefore, in the above or in the "one (four) embodiment", the above specific: the sign. Any suitable method in the example is combined. The invention discloses that the advertiser is modified from the public to lock in the mobile phone communication network or the Internet. First: The invention is also provided based on the present invention. The pairing method of the invention. The figure is a block diagram of the architecture of the advertisement locking target system or service provider 201216675 100 according to the present invention. The vision is used as a central control system for sending information to advertisers or consumers. The advertiser can successfully deliver the advertising material to the consumer or user through the pairing system of the present invention. The invention can be practiced using a handheld device or computer having a display and positioning input device. The first picture shows that the advertising target is 10, which can include business management and financial management.
服務提供者100可配對廣告主與潛在目標客戶或用 戶。在較佳實施例中，該服務提供者100為提供通訊及連 接網路之服務之行動電話服務公司。一資料庫13〇可麵合 至配對系統1 〇 5且該配對；^…Ί，丁、你TF规傅仔〜貝吼。減買 料庫係包含商業資料庫、媒介資料庫及鎖定目標資料（或資 訊）。該鎖定目標資訊係由廣告主100A或用戶（使用者或消 費者）100B所輸入。廣告主100A可設定關鍵字以鎖定潛在 客戶或使用者。一實施例中，希望傳遞廣告之廣告主必需 使用含有處理器如中央處理器（cpu)之終端機。廣告主 jOOA之終端機可為電腦、個人數位助理（PDA)、行動電話 等。廣告主100A之終端機可透過通訊平台12〇耦合至網 :網路或行動電話網路上之廣告鎖定目標系統1〇〇。每一 = 之終端機係包含—或多容許目標進人及顯示 出）裝置。如此領域之技藝 儲存裝置，，合至處理器之。 之功在？ 亦含有上述之裝置以使用本發明 力犯在一較佳實施例中，該系統^ 媒介資料庫13〇。料介㈣庙m心3廣°及（或） ^ 枓庫130係包含媒介及（或）廣告 201216675 代理商之資訊。該資料庫亦係包含商業資料及會員及 之資訊。 §亥系統係透過行動電話通訊連結而管理資訊。該系統 亦操作資料庫，且該系統係基於該系統之資料庫内所儲存 之用戶個人簡介而提出廣告至特別鎖定之用戶或消費者。 該系統亦管理廣告分配排序。該系統將基於使用者之點選 :、廣告主之廣告費用或關鍵字而管理廣告排序。潛在目 標資訊或目標資料庫最好還包含用戶資料、廣告主資料、 廣告貝料、用戶統計及廣告主統計。該用戶資料最好係包 含可用以鎖定特定廣告至用戶之用戶識別資訊、分配給用 户之密碼及用戶之個人簡介。問卷之答案如同用戶之個人 簡介亦可用以鎖定潛在使用者。廣告主資料最好包含每一 ，欲散佈至大眾之廣告之廣告主之識別資訊。該服務提 ::⑽可基於廣告主所設定之廣告費用、使用者之點選 率專而更新欲傳遞之廣告之排序。該系統之財務管理係叶 异於用戶閱讀或劉覽廣告後，廣告主或系統擁有者(行動電 ，服務提供者）所提供之報酬或優待券。另則，該財務管理 或该糸統係根據廣告主100A所定義之效益百分比古十算认 =嶋之回饋報酬。代方法可用以定義服務料 =⑽之鎖定目標及廣告配對系、统105之效益。例如，該 告：統100可抵銷部份之行動電話通訊費繳款通知。 第一圖係為根據本發明之流程圖。在步驟2㈨中，廣 ==網際網路或行動電話網路輸入用於鎖定心 戶之關鍵子至該服務或鎖定系統1〇〇。在此步驟，卢 201216675 可設定目標、目標條件及廣告預算或費用。此外，廣告主 可設定目標條件以決定誰將接收經傳遞之廣告。一般而 言’取決於消費者或用戶之嗜好、個人性格、風格、‘趣 及使用者所提供之搜尋關鍵字之類。 接著，步驟205中廣告主遂傳送該資訊至本發明之系 統該系統100將紀錄從廣告主發送之資訊以及儲存 心说至貧料庫中。使用者麵可選擇性提供關鍵字或 條件以定義該廣告。用戶或消費者係選擇性發送資訊至該 I系統10 0而儲存於貧料庫中。 電子件係經輸入於每一終端機，以及係經 100且以檀案儲存於該系請之資 料庫^於代表性實施例中，於廣告主或用戶之資訊已幹 入於該系統後’該配對系統150可決 ： :;合。相互滿足係代表該滿足對之可能相 違糸統100將發送訊息至廣告主1〇〇Α。於另一Service provider 100 can pair advertisers with potential target customers or users. In the preferred embodiment, the service provider 100 is a mobile phone service company that provides services for communicating and connecting to the network. A database of 13 can be combined to the matching system 1 〇 5 and the pairing; ^... Ί, D, you TF regulations 仔 仔 吼 吼 吼 吼. The reduced stock database contains a commercial database, a media database, and targeted data (or information). The lock target information is input by the advertiser 100A or the user (user or consumer) 100B. Advertiser 100A can set keywords to target potential customers or users. In one embodiment, an advertiser wishing to deliver an advertisement must use a terminal containing a processor such as a central processing unit (CPU). The terminal of the advertiser jOOA can be a computer, a personal digital assistant (PDA), a mobile phone, and the like. The terminal of the advertiser 100A can be coupled to the network through the communication platform 12: the advertisement on the network or the mobile phone network locks the target system. Each = terminal device contains - or more to allow the target to enter and display the device. A technical storage device in such a field, coupled to the processor. What is the merit? Also included is the apparatus described above for use of the present invention in a preferred embodiment, the system media library 13A. (4) Temple m heart 3 wide ° and / or ^ 枓 130 130 130 contains media and / or advertising 201216675 agent information. The database also contains business information and information about members and members. §Hai Systems manages information through mobile phone communication links. The system also operates a database, and the system advertises to a specifically locked user or consumer based on the user profile stored in the database of the system. The system also manages the ordering of ad assignments. The system will manage the ordering of ads based on the user's click: the advertiser's advertising costs or keywords. The potential target information or target database preferably also includes user profiles, advertiser profiles, advertising materials, user statistics, and advertiser statistics. Preferably, the user profile contains user identification information that can be used to lock a particular advertisement to the user, a password assigned to the user, and a profile of the user. The answers to the questionnaire are similar to the user's profile and can be used to target potential users. The advertiser information preferably includes identification information for each advertiser who wants to distribute the advertisement to the public. The service may: (10) update the order of the advertisements to be delivered based on the advertising fees set by the advertiser and the click rate of the user. The financial management of the system is different from the rewards or coupons provided by the advertiser or system owner (mobile phone, service provider) after the user reads or the advertisement. In addition, the financial management or the system is based on the percentage of benefits defined by the advertiser 100A. The generation method can be used to define the benefit of the lock target and the ad match system of the service item = (10). For example, the report: System 100 can offset part of the mobile phone communication fee payment notice. The first figure is a flow chart in accordance with the present invention. In step 2 (9), the wide == internet or mobile phone network input is used to lock the key to the service or lock the system. In this step, Lu 201216675 sets goals, target conditions, and advertising budget or fees. In addition, advertisers can set target conditions to determine who will receive the delivered ad. Generally speaking, it depends on the tastes of consumers or users, personal character, style, ‘ interest and search keywords provided by users. Next, in step 205, the advertiser transmits the information to the system of the present invention. The system 100 records the information sent from the advertiser and the storage to the poor library. The user face optionally provides a keyword or condition to define the ad. The user or consumer selectively sends information to the I system 100 and stores it in the poor library. The electronic component is input to each terminal, and is stored in the database of the system via 100 and in a representative embodiment, after the information of the advertiser or the user has been applied to the system. The pairing system 150 can determine: Mutual satisfaction means that the satisfaction is likely to be contrary to the system 100 will send a message to the advertiser. On another
有任何配對步驟，該系統只基於廣告主所資及： 他資訊而發送廣告至使用者。 八貝汛及其 電：==主接著係透過該系㈣。利用行動 ^網路傳遞廣告至用戶1GGB。於步驟220,消費者或用 100B可決定是否要瀏覽該廣告。於步 、「 可確認訊息以及從行動電話終端干嘗用戶1咖 該廣告系統係因此透過行動電話網路;廣告。 或不特定人。 妾么、廣。至會員 例如，其可為第三 該廣告可為影像檔及（或）音效檔 201216675 :==?定呼叫'短訊息或語音訊息。該系統最 〇 曰> )呼叫且透過行動電話 且立即傳遞廣告'而廣告主或服務提供者直接 ' 不义電細、地點及時間之限制。於習 Γ接方法料候❹者連結至㈣統讀入詢 者土，、°亥問題發送資訊至使用者。其取決於使用者。 七明係逆向操作該被動傳遞方式而轉變成主動方法，以 文:效率及改變廣告行為。其係鎖定潛在使用者且直接發 =:吏用fr攜通訊裝置。在第三代行動通： … ^糸不可月匕達成此目❺。本發明係基於第三代行動 通讯（3G)之環境而可達此目的。 "另^，當使用者欲撥打行動給他人，於應答方應答該 呼叫之:’在應答方回覆電話之前有一段等候時間。若是 =第三代行動通訊（3G)呼叫，該廣告可於接聽者拿起且 應。5亥電狀前之—段時間内傳遞至呼叫或撥打方。 因此’本發明係提供用於傳遞廣告至使用者之方法， =由廣告主提供廣告至服㈣統，接著由服務系統 行動電話通訊網路傳遞廣告至使用者之行動電話，由使用 者=定劉覽該廣告與否。使用者係透過行動電話之顯示卷 觀看及瀏覽該廣告。 ° 鎖定潛在使用者之第一關鍵字或條件可於傳遞該廣止 之前由廣告主提供至該服務系統。該第__字或條件<: 用以表π廣告主之行業類別。該配對處理係予以進行以基 201216675 於該第-關鍵字或條件而配對廣告主及使用者。 此外，使用者可設定第二關鍵字或條件以定義使用者 所希望接收到之廣告，接著發送該關鍵字或條件至服務系 2。配^告主及使用者之步驟係基於該第二關鍵字或條 件。違第-關鍵予或條件係包含潛在使用者之個人簡介、 =人嗜好m格'風格或興趣。關鍵字之收集可 卷或市調。 另則，傳遞廣告至使用者之方法係包含(參照第三 圖）由廣CT主提供第一關鍵字或條件以鎖定潛在使用者至 服務系統（步驟300)，以及由廣告主發送廣告至該服務系統 (步驟305)。由使用者發送或提供第二關鍵字或條件至該服 務糸統以定義使用者所希望接收到之廣告（步驟310)。接 著，配對步驟係予以利用以基於第一及第二關鍵字或條件 配對廣告主及使用者（步驟315)。之後，由服務系統透過行 動電話通訊網路傳遞廣告至使用者之行動電話（步驟 320)。制者決㈣覽該廣告與否（㈣325)，且該廣告係 透過行動電活之顯示器予以顯示及瀏覽。 第四圖係根據本發明說明另一實施例之流程圖。傳遞 廣告至使用者之方法係包含由廣告主提供廣告至該服㈣ 統（步驟405)，接著由該服務系統偵測來自呼叫方之呼叫或 撥號信號（步驟410)。接著，該系統於應答方應答該呼叫之 前發送廣告至呼叫方之電話（步驟415)，其中該呼叫或撥號 方於等候該呼叫應答時可接收由該服務系統所發送之廣 告。接著’使用者可透過使用者之行動電話之顯示器劉覽 [S3 10 201216675 該廣告（步驟420)，以及該廣告將於該應答方應答該通電話 之後終止（步驟425)。具有影像（音效）f料之該廣告最好係 於第二代行動通訊（3G)規格之環境發送。同樣地，使用 可從該服務系統或廣告主獲得劉覽該廣告之回饋報酬(步 驟例。該廣告係於電話之顯示器上顯示。該電話可為行 動電話、公眾交換f話網路（PSTN)電話或網際網路電話。 於V驟400 ’廣告主可於傳遞廣告之前選擇性提供關鍵字 或條件以鎖定潛在使用者。 另則，於應答方應答呼叫之前該發送資料可為應答方 所才曰其他影像資訊。該呼叫方可於應答方應答該通電 ^之則觀；tm動畫或影片。該方法可為撥號方提供客 2類型之動畫或影片。—般而言，該指^影片或影像係 儲存於電話服務提供者⑽之資料庫或使用者之行動電話 之記憶體中。 該服務或配對系統或財務管理可決定傳遞及配對該廣 :之服務費用。該服務提供者之服務系統或財務管理係根 康先前廣告主或提供者之服務系統所設定之條件決定給用 戶之回饋報酬。 本發明之一觀點為本系統或方法可以點對點方式 beer—to—peer)提供廣告之傳遞且直接發送廣告至個人 :動電話’因此增加廣告效率。商人或廣告代理商可透過 二動電話終端機宣傳或廣告其產品以使其銷售成長。單一 或任公司可根據本發明決定何類型之廣告欲被接收。 使用者或廣告主可根據本發明設定欲接收或傳遞之廣 201216675 n统可為使用者或廣告主提供模式以設定報酬 二券。使用者可預訂其想要接收何種廣告。廣告主可 、/或條件及廣告預算。第六圖為當廣告透過行動電 ,:至使用者時之實施例圖解。該系統係啟動配對系統 _、忒酉己σ對’该配對系統發送該配對資料至消費者、 、、ϋ、電話公司（廣告服務提供者）以及代理商，其中該 裘，枯I於觀看廣告後得以抵銷電話通訊費用或收到優待 «二ί主負擔廣告#用，該電話公司提供（販#)廣告 務#獲传服務及通訊費用，該代理商係受委託。 1敫人上用者可利用U卡或交易卡（交易卡可與行動電 最二U丁交易（步驟500)，則請參照第五圖。該交易卡 而:線接觸式卡片，其具有晶片及天線以進行交易。 行動電話係包含識別碼以識別使用者或用戶。 動通訊(GSM)系統’用戶識別模組_)卡係予 ^耦仃此功若該朗碼或制戶識㈣組（SIM) 無線交易卡之晶片，則該使用者係爛 t田ί使用者亦可透過交易卡識別碼被識別。當使用者以 驟或仃動電話内之交易卡與商店looc進行交易時（步 心同立’Γ交易請求訊息將會發送至信用卡中心且由該中 T該服務提供…有使用者職之 別使用者或 订動電騎包含硪別碼以識 易行為(步驟520)。之1，廣二：=析使用者之該交 佼廣供者100可根據使用者所 201216675 購貝之產品或行為模式而發送相關廣告至使用者！ 驟530)。 … 參照第七圖之實施例，節目提供者700係提供如行動 電話電視節目、影像或表演之節目至終端機，例如使用者 之行動電話720。一實施例中，行動電話可為第三代行動 通》fl(3G)或更新之版本，其可透過行動電話網路發送 收第二代行動通訊（3G)資料。—般而言，電話通訊服務提 供者710建構行動電話通訊用網路。該節目提供者7⑼係 #透過電話通訊服務提供者71〇廣播該行動電話電視節目至 行動電話720。廣告主730提供廣告至節目提供者7〇〇或 電話通訊服務提供者710。廣告主73〇所提供之廣告將盘 節目合併。當使用者以行動電話觀看該行動電話電視節目、 時，該廣告遂將發送至行動電話72〇中進行穿插。一實施 例中’廣告主贊助該電視節目，使用者可能需或可能不需 付傳輸費用給服務提供者710。該廣告係於第三代行動通 訊（3 G)規格或更新版本之環境下發送。 •纟發明可直接傳遞廣告至使用|且鎖定潛在客戶，藉 此改善宣傳效果。本發明亦提供利益或優待券給使用者， 將增加其觀看或閱讀廣告之慾望。服務提供者及廣告主可 ，更多增加其盈利之機會。此外，廣告主亦可定二或鎖 定潛在客戶及成本。因此本發明係提供傳遞廣告至使用者 之方法，其包含.透過通訊服務提供者發送電視節目至一 可構通訊裳置，廣告主所提供之廣告係於可攜通訊裝置接 收電視節目期間傳遞至可攜通訊裝置。該廣告係於發送至 13 201216675 可攜通訊裝置之前提供給節目提供者或通訊服矛务提供者， 該通訊服務提供者具有無線廣域通訊用之通訊網路，其中 該可攜通訊裝置係包含行動電話、智慧型手機、個人數位 助理（PDA)、衛星定位系統（Gps)或動態影像專家協會標 (MPEG)視訊播放器。該電視節目係由廣告主、節目提^ 或通sfl服務提供者所提供。 例传==技藝者所了解，上述本發明之較佳實施 1糸為說明而非用以限制本發明，且欲涵蓋在所附之申於 =圍之精神及範圍内所做之若干修改或類似配置，該 二：：予ίΓΓ解釋以包含所有此類修改及類似之結 域之二:::::::::之較佳實施例’此領 可做若干之更動。本發明之精神或範圍内係 【圖式簡單說明】 第—圖係為根據本發明之系統之示意圖。 =二圖係為根據本發明之方法之流程示意圖。 二圖係為根據本發明之方法之流程示意圖。 2圖係為根據本發明之方法之流程示意圖。 第六圖係為:艮據本發明之方法之流程示意圖。 之實施例。 過订動電話傳遞至使用者時 第:圖係發明之系統之示意圖。 要7^件符號說明】 14 201216675 100廣告鎖定目標系統（服務提供者） 100A廣告主 100B用戶（使用者或消費者） 100C商店 100D銀行或信用卡發行方 105配對系統 12 0通訊平台 I 130媒介資料庫 200-240 步驟 300-335 步驟 400-430 步驟 500-530 步驟 700節目提供者 710電話通訊服務提供者 • 720行動電話 730廣告主 15In any pairing step, the system only sends advertisements to users based on their information. Babei and its electricity: == the main successor through the system (four). Use the action ^ network to deliver ads to the user 1GGB. At step 220, the consumer or 100B can decide whether to view the advertisement. In step, "can confirm the message and try to use the user from the mobile phone terminal. The advertising system is therefore through the mobile phone network; advertising. Or not specific people. 妾 、, 广. To members, for example, it can be the third The advertisement can be an image file and/or sound file 201216675 :==? The call 'short message or voice message. The system is the last> call) and the mobile phone immediately delivers the advertisement' and the advertiser or service provider Direct 'unreasonable power, location and time constraints. The method of picking up the method is to link to (4) to read the enquirer's soil, and to send information to the user. It depends on the user. Reverse operation of the passive transfer mode into an active method, text: efficiency and change advertising behavior. It is to lock potential users and directly send =: use fr to carry communication devices. In the third generation of mobile communication: ... ^糸This goal cannot be achieved on a monthly basis. The present invention is based on the environment of the third generation mobile communication (3G). " Another, when the user wants to call the action, the respondent answers the call: 'on the responder There is a waiting time before the call is over. If it is a third-generation mobile communication (3G) call, the advertisement can be delivered to the call or the caller before the caller picks up and should. 5 hours before the call. The present invention provides a method for delivering an advertisement to a user, where the advertisement is provided by the advertiser to the service (four) system, and then the service system mobile phone communication network delivers the advertisement to the user's mobile phone, which is determined by the user = Advertising or not. The user views and views the advertisement through the display volume of the mobile phone. ° The first keyword or condition for locking the potential user can be provided by the advertiser to the service system before the announcement is delivered. _word or condition<: used to table pi advertiser's industry category. The pairing process is to match the advertiser and user with the base keyword 201216675 on the first keyword or condition. In addition, the user can set the second A keyword or condition to define an advertisement that the user wishes to receive, and then send the keyword or condition to the service system 2. The steps of the owner and the user are based on the second keyword or A violation of the first-key or condition includes a profile of the potential user, a person's preference, a style or interest. The collection of keywords can be rolled up or market-oriented. In addition, the method of delivering the advertisement to the user includes (Refer to the third figure) The first keyword or condition is provided by the wide CT master to lock the potential user to the service system (step 300), and the advertiser sends the advertisement to the service system (step 305). Providing a second keyword or condition to the service system to define an advertisement that the user desires to receive (step 310). The pairing step is then utilized to pair the advertiser with the first and second keywords or conditions and use (Step 315). Thereafter, the service system transmits the advertisement to the user's mobile phone through the mobile phone communication network (step 320). The system determines (4) whether the advertisement is displayed or not ((4) 325), and the advertisement is displayed and browsed through the display of the mobile electric activity. The fourth figure is a flow chart illustrating another embodiment in accordance with the present invention. The method of delivering the advertisement to the user includes providing the advertisement by the advertiser to the service (step 405), and then the service system detects the call or dialing signal from the calling party (step 410). Next, the system sends an advertisement to the caller's phone before the answering party answers the call (step 415), wherein the call or dialer can receive the advertisement sent by the service system while waiting for the call response. Then the user can view the advertisement through the user's mobile phone display [S3 10 201216675 (step 420), and the advertisement will be terminated after the answering party answers the call (step 425). The advertisement with the image (sound effect) f is preferably sent in the environment of the second generation mobile communication (3G) specification. Similarly, the reward for rewarding the advertisement can be obtained from the service system or the advertiser (step example. The advertisement is displayed on the display of the telephone. The telephone can be a mobile phone, public exchange f network (PSTN) Telephone or Internet telephony. At V-400 'Advertisers can selectively provide keywords or conditions to lock potential users before delivering advertisements. In addition, the sender can only send the data before the responder answers the call.曰 Other image information. The caller can answer the power on the answering party; tm animation or movie. This method can provide the dialing party with a type 2 animation or movie. In general, the finger ^ or The image is stored in the memory of the telephone service provider (10) or in the memory of the user's mobile phone. The service or matching system or financial management can determine the delivery and matching of the service fee. The service provider's service system Or the financial management department of Genkang's previous advertiser or provider's service system determines the rewards given to the user. One aspect of the present invention is the system or the party. The method can be a point-to-point method beer-to-peer) to provide advertising and directly send advertisements to individuals: mobile phones' thus increasing advertising efficiency. Merchants or advertising agencies can promote or advertise their products through second-hand phone terminals to grow their sales. A single or any company may decide according to the invention what type of advertisement is intended to be received. The user or advertiser can set a wide range of recipients to be received or delivered in accordance with the present invention. The system can provide a mode for the user or advertiser to set a reward coupon. Users can book which ads they want to receive. Advertisers can, / or conditions and advertising budget. The sixth picture is an illustration of an embodiment when an advertisement passes through a mobile phone: to a user. The system activates the pairing system _, 忒酉 σ ' 'the pairing system sends the pairing data to the consumer, ,, ϋ, telephone company (advertising service provider) and the agent, where the 裘, I I view the advertisement After being able to offset the telephone communication fee or receive the preferential treatment, the telephone company provides (selling #) advertising service # to receive service and communication fees, the agent is entrusted. 1 The user can use the U card or the transaction card (the transaction card can be traded with the mobile phone (step 500), please refer to the fifth figure. The transaction card: the line contact card, which has the chip And the antenna for trading. The mobile phone contains an identification code to identify the user or the user. The mobile communication (GSM) system 'user identification module _) card is coupled to the function of the lang code or the household identification (four) group (SIM) The chip of the wireless transaction card, the user can also be identified by the transaction card identification code. When the user makes a transaction with the store's looc by a sudden or inciting call, the transaction request message will be sent to the credit card center and provided by the service. The user or the ordering electric rider includes the identification code to identify the behavior (step 520). 1, the second: the analysis of the user's communication, the wide supplier 100 can purchase the product or behavior according to the user's 201216675 The mode sends the relevant advertisement to the user! Step 530). ... Referring to the embodiment of the seventh embodiment, the program provider 700 provides a program such as a mobile phone television program, video or performance to a terminal, such as a user's mobile phone 720. In one embodiment, the mobile phone may be a third generation mobile service "fl (3G) or newer version that transmits second generation mobile communication (3G) data over a mobile telephone network. In general, the telephone communication service provider 710 constructs a network for mobile telephone communication. The program provider 7 (9) is # to broadcast the mobile phone television program to the mobile phone 720 via the telephone communication service provider 71. The advertiser 730 provides an advertisement to the program provider 7 or the telephone communication service provider 710. The advertisement provided by the advertiser 73〇 merges the programs. When the user views the mobile phone television program on a mobile phone, the advertisement will be sent to the mobile phone 72 to be interspersed. In one embodiment, the advertiser sponsors the television program, and the user may or may not be required to pay a transmission fee to the service provider 710. The advertisement is sent in the context of the 3rd Generation Mobile Communications (3G) specification or newer version. • The invention can improve the effectiveness of the promotion by directly delivering the advertisement to the use|and targeting potential customers. The present invention also provides benefits or coupons to the user, increasing their desire to view or read the advertisement. Service providers and advertisers can increase their chances of profitability. In addition, advertisers can also set a second or lock potential customers and costs. Therefore, the present invention provides a method for delivering an advertisement to a user, which comprises transmitting a television program to a communicable communication device through a communication service provider, and the advertisement provided by the advertiser is transmitted to the portable communication device during the reception of the television program. Portable communication device. The advertisement is provided to a program provider or a communication service provider before being sent to the 13 201216675 portable communication device, the communication service provider having a communication network for wireless wide area communication, wherein the portable communication device includes an action Telephone, smart phone, personal digital assistant (PDA), satellite positioning system (Gps) or Motion Picture Experts Association (MPEG) video player. The television program is provided by the advertiser, the program, or the sfl service provider. </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; For a similar configuration, the second:: explained to include all such modifications and similar seconds: the preferred embodiment of the :::::::: 'this can make a few changes. The spirit or scope of the present invention [Simplified illustration of the drawings] The first figure is a schematic diagram of the system according to the present invention. = The second diagram is a schematic flow diagram of the method according to the invention. The second figure is a schematic flow diagram of the method according to the invention. 2 is a schematic flow diagram of a method in accordance with the present invention. The sixth drawing is a schematic diagram of the process according to the method of the present invention. An embodiment. When the mobile phone is delivered to the user, the figure is a schematic diagram of the system of the invention. 7^1 symbol description] 14 201216675 100 advertisement lock target system (service provider) 100A advertiser 100B user (user or consumer) 100C store 100D bank or credit card issuer 105 pairing system 12 0 communication platform I 130 media information Library 200-240 Steps 300-335 Steps 400-430 Steps 500-530 Step 700 Program Provider 710 Telephone Communication Service Provider • 720 Mobile Phone 730 Advertiser 15