200523775 玖、發明說明： 【發明所屬之技術領域】 本發明係指一種行銷用彩券及使用其建立資料庫的方法，尤 指一種提供新利潤模式的行銷用彩券及使用其建立資料庫的方 法，據以激起顧客的興趣，增進廣告與促銷效果，和有創意地產 生獲利能力。 【先前技術】 近來，因為包括網際網路在内之種種無線通訊網路的使用者 人數已大幅增加，所以透過電子商務（EC)從事的商業活動和使用 電子現金達成的採購也已跟著增加。為能趕上這股潮流，各網路 公司均不斷努力在網際網路上架設網站以求吸引網際網路顧客 的注意力，和全心全意創造種種行銷方法以求廣告促銷商品。 在種種的行銷方法當中，提供免費贈品來吸引顧客注意力的 方法一直受歡迎和廣泛被採用。這方法是經由彩券、測驗、調查、 和遊戲等予以實施。 【發明内容】 然而，所有習用的行銷方法均已普遍化，以致不符合企業的 期望和降低行銷活動產生的利潤。是以，為克服前述問題，需要 一種能進一步激起顧客興趣的新奇營利模式。因此，本發明是為 克服前述問題而提出。 本發明的一方面係提供一種在形式上採取多個分劃空間之透 明薄膜製成的彩券，且該彩券包括印在各空間内的數字、標誌、 字母、或圖像，即可達成本發明前述及其它目的，其中將彩券疊 200523775 合到連線提供的確認表上，即可驗證該彩券的輸臝狀況。 彩券的多個分劃空間宜整個或選擇性的塗布一道刮刮膜層。 是以，可分二步驟，亦即先刮掉彩券的膜層，其次再將彩券疊合 到連線提供的確認卡上來驗證彩券的輸贏狀況。 於此，確認表可被設定成能輪流變換該確認表上所出現的數 字、標誌、字母、或圖像，顧客按一停止按鈕，從輪流變換的數 字、標誌、字母、或圖像中選擇一模式，使其與顧客之彩券的模 式相符。接著，看看彩券所印的數字、標誌、字母、或圖像是否 等於所選擇之確認表的數字、標誌、字母、或圖像，即確定該彩 券的輸赢狀況。 本發明的另一方面是提供一種使用行銷用彩券建立資料庫的 方法，該方法包括下列各步驟：經由網際網路讓離線取得彩券的 顧客連接到一免費贈品贈與網站，和選擇一免費贈品贈與活動； 確認該顧客是否為該免費贈品贈與網站的會員，除非該顧客是會 員，否則即邀請其加入；顯示出該免費贈品贈與活動的彈出式視 窗，該彈出式視窗包括一確認表和一識別號碼輸入區；把顧客之 彩券的識別號碼輸入到識別號碼輸入區；顯示出彈出式視窗的確 認表，以便輪流變換該確認表上所出現的數字、標誌、字母、或 圖像；由顧客按一下停止圖示，從輪流變換的數字、標誌、字母、 或圖像中選擇一模式；將顧客的彩券疊合到彈出式視窗上所顯示 的確認表上，據以驗證該顧客之彩券的輸赢狀況；和等顧客的彩 券完成輸赢狀況的驗證後，便將提供給顧客之免費贈品的内容顯 示在視窗上，同時利用電子郵件把這内容實時傳送給顧客。 使用彩券建立資料庫的方法可另包括下列各步驟：如果顧客 的彩券未中獎，詢問該顧客是否想要另有一次以上參與對獎以便 獲取免費贈品的機會，以及顧客如想獲得一次以上參與對獎以便 200523775 獲取免費贈品的機會時，即請其回答指定的市場調查問卷或觀看 一段指定時間的廣告。 本1¾月的目的即疋提供—種行銷用彩券，其中該彩券的輸赢 ，況是掉彩券膜層的方式驗證，其次再㈣券疊合到連線 提t、之彈出式視@的確認表上予以驗證’以致對顧客提供若干次 獲取免費贈品和參與對獎遊戲的齡，所以可激起顧客的興趣， 以及發揮最大的廣告及促銷效果。 本發明的另一目的是提供一種使用彩券建立資料庫的方法， 其可將顧客的注意力則丨到免㈣品贈與㈣，以致發揮最大的 廣告及促銷效果，和有創意地產生獲利能力。 【實施方式】 現將配合附圖將本發明的較佳實施詳予說明於後。以下所兴 的各實施例僅供更佳瞭解本發明而已。因此，本發明並不以所舉 的各實施例纽，舉凡不違本發明精神職事的種種修改、增添 或取代，倶屬本發明申請專利範圍。 曰h 第-圖係-7F意圖’其中顯示出依本發明構成的行銷用彩券 以及驗證該彩券輸贏狀況之彈出式視窗的實施例。第二&到二匕 圖所示者分別為依本發明構成之行制彩券的其它實施例的示 意圖。 如第一圖所示，本發明的行銷用彩券（1〇〇)包括一片在形式上 採取至少有-分劃空間的透明底膜。透明底膜的各空間上印有數 字、標誌、字母、或圖像。行銷用彩券(1〇〇)有幾個任選的空間 保持空白。將顧客的彩券（100)疊合在連線提供的確認表（ιι) 上’即可驗證該彩券（100)的輸臝狀況。也就是說，尸、要把彩券 (100)的空白處疊合在彈出式視t(1Q)之確認表⑴）上所出現的 數字、標4、字母、或圖像上’即可驗證該彩券（㈣的輸赢狀 200523775 況。另外，確認表（11)可由個人電腦及種種不同的無線行動通訊 設備，例如行動電話、個人數位助理（PDA)、或口袋型pC提供。 彈出式視窗（10)的確認表（11)宜設定成可讓確認表（11)表上 所呈現的數子、標誌、、字母、或圖像輪流變換。顧客從這輪流變 換的數字、標諸、字母、或圖像中選擇__模式，讀與顧客之彩 券（100)的模式相合。因此，只要將彩券（100)的透明空白處疊^ 到確認表（11)中選定的數字、標、字母、或圖像模式上，就可 驗證該彩券（100)的輸赢狀況。 另外，本發明的彩券（100)可包括一道刮刮膜層，其係塗布在 多個印有數字、標諸、字母、圖像、或贈品符號之分割處的表面 上。因此，顧客彩券⑽）的輸赢狀況是先以到掉膜層的方式驗 證’其次再將彩券（_疊合到連線提供之彈出式視窗⑽㈣ 絲（11)上予以驗證。在本發明這實施例的第二步驟，係將顧客 彩券（100)疊合到彈出式視窗（10)的確認表（11)上，看看該彩券 上所印的數字、㈣、字母、或时是否等於所㈣幸運數字、 標諸、字母、或圖像’據以確定該顧客之彩券⑽）的輸赢狀況。 彩券（100)的幸運數字宜塗布一道刮刮膜層，據以可用二種方式 來驗證顧客彩券（100)的輸赢狀況。 如第二U)圖所示，將顧客彩券（1〇〇)疊合到經由各種大眾媒 體’包括網關路’所提供之彈出式視窗（1Q)的確認表⑴）上， 看看該彩券上所印的數字、標誌、、字母、或圖像是否等於所示的 幸運數字、標諸、字母、或圖像，即可確定該顧客之彩券（_ 的輸赢狀況。在此情況下，幸運數字宜塗布刮刮膜層。於是，顧 客彩券（100)的輸贏狀況是先以刮掉這膜層的方式驗證，其次再 將彩券⑽）疊合義關料所提供之彈以㈣⑴）的仙 表（11)上予以驗證。 u 200523775 如第二（b)圖所示，將彩券（100)疊合到經由各種大眾媒體， 包括網際網路，所提供之彈出式視窗（10)的確認表（11)上，看看 邊彩券（100)多個分劃處上所印的數字、標誌、、字母、或圖像是 否專於原彩券（100)上透明空白處所示的數字、標諸、字母、或 圖像，即可確定該彩券（100)的輸贏狀況。這種彩券（1〇〇)可大量 分發給顧客，據以向顧客提供可對獎數次的機會。 如第二（C)圖所示’將彩券（1〇〇)疊合到經由各種大眾媒體， 包括網際網路，所提供之彈出式視窗（10)的確認表（u)上，根據 該彩券（100)多個分劃處上所印的數學符號以及經由原彩券（1〇〇) 透明空白處所示的數字，看看數字相加後求出的實際總和是否等 於原彩券（100)上所印的中獎總和，即可確定該彩券（1〇〇)的輸赢 狀况。如果賓際總和等於列印的中獎總和，便將珍貴的免費贈品 發給顧客。另外，如果實際總和不等於列印的中獎總和，仍可準 備淬夕不貝的免費贈品，並將數量相當於該實際總和之數字的免 費贈品發給顧客，藉以發揮最大的廣告效果。尤其，這種行銷用 彩券（100)可用來推廣公司的新產品。 如弟二（d)圖所示，將彩券（1〇〇)疊合到經由各種大眾媒體， ^括網際網路，所提供之彈出式視窗⑽的確認表（11)上，使該 衫券(100)多個分劃處上所印的數字與經由原彩券(_)透明* 白處所示的數字結合，看看所獲得的完整數字是否等於特定的; 獎號碼，亦即-個隨機選出的中獎號碼，即可確定該彩券（_ 的輸赢狀況。特定巾_碼宜事先隨機選出，並將選出的中 式視窗（1G)上或印在彩券（1㈣上。然而，亦可將彩 的由將到彈*式視窗（1G)的相表⑴)上，當場選出特定 後也:在將彩券⑽)疊合到彈出式視咖 後’才選出特定的中獎號碼。 200523775 另外如第一（e)圖所示，將彩券（1 〇〇)疊合到經由各種大眾 媒體，』包括網際網路，所提供之彈出式視窗（10)的確認表⑴） 上’使祕券（100)多個分劃處上所印的數字與、經由原彩券d〇〇) 透明空白處所示的數字相力口，便可將數量相當於該總和的免費贈 品發給顧客。這種彩券（1〇〇)可將數量相當於總和之數字的免費 贈品發給顧客，藉以推廣公司的新產品。 如第一（f)圖所不，將彩券（1〇〇)疊合到經由各種大眾媒體， 包括網際網路，所提供之彈出式視窗⑽的確認表⑴）上，根據 該彩券（1GG)多個分劃處上所印的圖像以及經由原彩券⑽）透 明空白處所不的圖像’看看圖像相加後的實際總和是否等於原彩 券（100)上所印的中獎總和，即可確定該彩券（1〇〇)的輸赢狀況。 這種彩券⑽）可刺激孩童的觀，因而可用於諸如慶賀低年級 學童新學期開學之類特別活動，據以增進公司形像和發揮最大的 廣告效果。 如第二（g)圖所示，將彩券（100)疊合到經由各種大眾媒體， 包括網際網路，所提供之彈出式視窗(10)的確認表⑽上，依據 某種撲克牌遊戲規則，對於該彩券（100)多個分劃處上所印的撲 克牌圖像以及經由原彩券（100)透明空白處所示的撲克牌，看看 二f是否相等或結合，即可確定該彩券（剛）的輸赢狀況。就此 而吕，顧客係按照結果予以定等級，和接受與該等級相應的免費 贈。這種彩券（1〇〇)可激起成人興趣，以致增加他們的樂趣。 當然，西洋撲克牌可改用韓國紙牌或麻將牌取代。 如第二（h)圖所不，將彩券（1〇〇)疊合到經由各種大眾媒體， 包括網際網路，所提供之彈出式視窗（1〇)的確認表（n)上，看看 。亥才> 券（100)多個分劃處上所印的骰子點數是否等於經由原彩券 (100)透明空白處所不的骰子點數，即可確定該彩券（1〇〇)的輸赢 200523775 狀況。較宜者是這種彩券（1〇〇)也可刺激孩童的願望，因而可用 於諸如慶贺低年級學童新學期開學之類特別活動，據以增進公司 心像和發揮最大的廣告效果。尤其，可根據彩券（刚上所印般 子與彈出式視窗（10)之確認表（11)上對應骰子相等的數量來為 ，客定等級’亦即有二個對應骰子相等的情況，所有對應般子相 等的情況，以及某些對應骰子相等的情況，據以讓顧客接受與該 等級相應的免費贈品。 如第二（j)圖所示，將彩券（100)疊合到經由各種大眾媒體， 包括網際網路，所提供之彈出式視窗⑽的確認表⑴）上，看看 該彩券（1GG)多個分劃處上所印之韓國傳統yut遊戲所用的桿條 (stic|〇以及經由原彩券（議）透明空白處所示的桿條是否符合 yut遊戲的規則，即可確定該彩券（⑽）的輸赢狀況。這種彩券 (100)宜當作節日’例如春節或豐年冑的—種活動，據以增進 公司形像和發揮最大的廣告效果。 如第二（j)圖所示，將彩券（1〇〇)叠合到經由各種大眾媒體， 包括網際網路，所提供之彈出式視窗⑽的確認表⑼上，看看 該彩券多個分劃處上所㈣圍棋子⑻触伽⑻以及經 由原彩券（1GG)透明空白處所示的圍棋子是否排成—列即可確 定該彩券⑽）的輸赢狀況。舉例來說，這種彩券⑽）可在赢得 全國性圍棋比賽而慶祝時提供，據以增進公司形像和發揮最大的 廣告效果。當然，圍棋可改用西洋棋取代。 如第二（a)到二⑴圖所示’前述各種不同的彩券⑽）實施例 可經結合而用於單-的彩券中。這種結合式的彩券⑽）可讓顧 客有機會玩上幾次不同種類的彩券遊戲。 本發明前述彩券⑽）的尺寸宜被㈣依據連線到網際 網路之系統的條件而與彈出式視窗⑽的確認表⑴）相合，以致 200523775 易於驗證該彩券（100)的輸赢狀況。 現將使用本發明之彩券（100)的線上行銷方法詳予說明於後。 第三圖係一流程圖，顯示出使用本發明之彩券（100)建立資料 庫的方法可應用到所有經由網際網路而使顧客與一免費贈品贈 與網站連接的通訊系統。免費贈品贈與網站顯示出一視窗，和經 由這資料庫驗證、儲存及變更各種資料。此處所稱的通訊系統係 指個人電腦，或諸如行動電話、個人數位助理（pDA)、或口袋型 PC之類的無線行動通訊設備。經由這些通訊系統，即可驗證顧 客之彩券（100)的輸赢狀況。 如第一及二圖所示，彩券（1 0 〇)係離線分發給大眾，而取得彩 · 券（10 0 )的顧客則是經由網際網路連接到一免費贈品贈與網站 (S110)。彩券（1〇〇)可用種種不同的路徑分發給顧客，例如免費 分發、隨銷售貨品附贈，或電子郵件分發等。 連接到免費贈品贈與網站後，顧客即選擇一項免費贈品贈與 活動。接著，免費贈品贈與網站確認該顧客是否為該網站的會 員。除非顧客是該網站的會員，否則會邀請其加入該網站（S120)。 使用資料庫確認顧客的身分後，即如第一圖所示般顯示出該 免費贈品贈與活動的彈出式視窗（1〇) (sl3〇)。彈出式視窗（1〇) φ 包括確認表（11)及識別號碼輸入區（12)。 顧客將取得之彩券（100)的識別號碼輸入到識別號碼輸入區 (12) (S140)。於此，免費贈品贈與網站以輸入的顧客彩券（丨〇〇) 識別號碼來比對資料庫所儲存的對應内容，據以驗證顧客彩券 (100)的真偽。 彈出式視窗（10 )的確認表（11 )係被設定成輪流變換該確認表 (11)上所出現的數字、標誌、字母、或圖像（sl50)。 於此，依據顧客彩券（1〇〇)的模式，顧客按一下彈出式視窗（10) 12 200523775 中所示的停止圖示，從輪流變換的數字、標誌、字母、或圖像中 選擇一模式（S160)。按照前述方式使彩券（1〇〇)與確認表（丨丨）疊 合，即可驗證該彩券（100)的輸臝狀況。因此，有關彩券（1〇〇) 與確認表（11)的疊合原理詳情予以略除。 接者，顧客將其彩券（1 〇 〇 )疊合到包括選定之數字、標諸、字 母、或圖像的確認表（11)上，據以驗證顧客彩券（1〇〇)的輸臝狀 況（S170)。驗證完彩券（1〇〇)的輸贏狀況（sl7〇)後，免費贈品贈 與網站即使用資料庫把彩券（100)輸臝狀況的結果顯示在出^ 視窗上和要求顧客確認這結果。200523775 发明 Description of the invention: [Technical field to which the invention belongs] The present invention refers to a marketing lottery and a method of establishing a database using the same, especially a marketing lottery providing a new profit model and a method of establishing a database using the same. It can arouse the interest of customers, increase the effectiveness of advertising and promotion, and creatively generate profitability. [Previous Technology] Recently, as the number of users of various wireless communication networks including the Internet has increased significantly, business activities conducted through electronic commerce (EC) and purchases made using electronic cash have also increased. In order to keep up with this trend, all Internet companies are constantly trying to set up websites on the Internet to attract the attention of Internet customers, and wholeheartedly create various marketing methods to advertise and promote products. Among various marketing methods, the method of providing freebies to attract customers' attention has been popular and widely adopted. This method is implemented through lotteries, quizzes, surveys, and games. [Summary of the Invention] However, all conventional marketing methods have been generalized so as not to meet the expectations of enterprises and reduce the profits generated by marketing activities. Therefore, in order to overcome the foregoing problems, a novel profit model that can further arouse customer interest is needed. Therefore, the present invention has been made to overcome the aforementioned problems. One aspect of the present invention is to provide a lottery ticket made of a transparent film that adopts a plurality of divided spaces in form, and the lottery ticket includes numbers, signs, letters, or images printed in each space. For the foregoing and other purposes, the lottery stack 200523775 is combined with the confirmation form provided by the connection to verify the nakedness of the lottery. The multiple division spaces of the lottery ticket should be coated with a scratch film layer in whole or selectively. Therefore, it can be divided into two steps, that is, the film layer of the lottery ticket is scraped off, and then the lottery ticket is superimposed on the confirmation card provided by the connection to verify the winning or losing status of the lottery ticket. Here, the confirmation form can be set to change the numbers, signs, letters, or images appearing on the confirmation form in turn. The customer presses a stop button to select from the changed numbers, signs, letters, or images. A pattern to match the pattern of customer lotteries. Next, see if the number, logo, letter, or image printed on the lottery is equal to the number, logo, letter, or image of the selected confirmation form to determine the winning or losing status of the lottery. Another aspect of the present invention is to provide a method for establishing a database using marketing lottery coupons. The method includes the following steps: connecting customers who have obtained lottery coupons offline to a free gift giving site via the Internet, and selecting a free gift giving Activities; confirm whether the customer is a member of the freebie gift site, unless the customer is a member, invite them to join; display a pop-up window of the freebie gift activity, the popup window includes a confirmation form and an identification Number input area; enter the identification number of the customer's lottery ticket into the identification number input area; display a confirmation form of a pop-up window to alternate the numbers, signs, letters, or images appearing on the confirmation form; Stop the icon once and select a mode from the numbers, logos, letters, or images that are alternately changed; superimpose the customer's lottery ticket on the confirmation form displayed on the pop-up window to verify the customer's lottery ticket loss Winning status; and after the customer's lottery coupons have been verified for winning or losing status, they will be provided to customers for free Product content displayed on the window, while taking advantage of this e-mail content transmitted in real time to the customer. The method of using a lottery ticket to build a database may further include the following steps: if the customer's lottery ticket has not been won, ask the customer if he wants to participate in the prize contest more than once to get a free gift, and if the customer wants to get more than one participation When awarding 200523775 for a chance to get a freebie, ask them to answer a designated market survey questionnaire or watch an ad for a specified period of time. The purpose of this month is to provide a kind of marketing lottery ticket, in which the winning or losing of the lottery ticket is verified by dropping the film layer of the lottery ticket, and then the coupon is superimposed on the connection line, and the pop-up view is confirmed by @ It is verified on the form that the customers are provided with several times to get free gifts and participate in the game of bonus games, so it can arouse the interest of customers and maximize the effectiveness of advertising and promotion. Another object of the present invention is to provide a method for establishing a database using lottery coupons, which can direct customers' attention to gift-free gifts, so as to maximize the effect of advertising and promotion, and creatively generate profitability . [Embodiment] The preferred embodiments of the present invention will be described in detail below with reference to the drawings. The following examples are provided only to better understand the present invention. Therefore, the present invention does not use the various embodiments as examples, and various modifications, additions or substitutions that do not violate the spirit and ministry of the present invention fall within the scope of the present invention's patent application. The embodiment of Figure 7F is intended to show the embodiment of the marketing lottery constructed according to the present invention and a pop-up window for verifying the winning or losing status of the lottery. The second & to two dagger drawings are schematic views of other embodiments of a lottery ticket made in accordance with the present invention. As shown in the first figure, the marketing lottery ticket (100) of the present invention includes a transparent base film which takes at least -dividing space in form. Numbers, logos, letters, or images are printed on each space of the transparent base film. There are several optional spaces for the marketing lottery ticket (100) to keep blank. The customer's lottery ticket (100) is superimposed on the confirmation form (ιι) provided by the connection line 'to verify the nakedness of the lottery ticket (100). In other words, the body, the blank space of the lottery ticket (100) must be superimposed on the number, mark 4, letter, or image appearing on the confirmation form of pop-up video t (1Q) ⑴ to verify the Lottery tickets (㈣ 状 200523775). In addition, the confirmation form (11) can be provided by a personal computer and various wireless mobile communication devices, such as mobile phones, personal digital assistants (PDAs), or pocket PCs. Pop-up windows ( 10) The confirmation form (11) should be set to allow the numbers, signs, letters, or images presented on the confirmation form (11) to be changed in turn. The number, mark, letter, Or select the __ mode in the image, and read it in accordance with the pattern of the customer's lottery ticket (100). Therefore, as long as the transparent blank space of the lottery ticket (100) is superimposed on the selected number, mark, letter, Or in the image mode, the winning or losing status of the lottery ticket (100) can be verified. In addition, the lottery ticket (100) of the present invention may include a scratch film layer, which is coated on a plurality of printed numbers, marks, letters , Image, or giveaway symbol on the surface. Therefore The winning and losing status of the customer's lottery ticket 是) is first verified by dropping the film layer, and then the lottery ticket (_ superimposed on the pop-up window wire (11) provided by the connection line is verified. In this embodiment of the present invention The second step is to superimpose the customer lottery ticket (100) on the confirmation form (11) of the pop-up window (10) to see if the number, ㈣, letter, or time printed on the lottery ticket is equal to the lucky number Numbers, symbols, letters, or images' are used to determine the customer's winning or losing status. The lucky number of the lottery ticket (100) should be coated with a scratch film layer, so that the winning or losing status of the customer lottery ticket (100) can be verified in two ways. As shown in the second U) figure, the customer lottery ticket (100) is superimposed on the confirmation form 弹出 of the pop-up window (1Q) provided by various popular media 'including the gateway road' and look at the lottery ticket. Whether the printed number, logo, letter, or image is equal to the lucky number, mark, letter, or image shown can determine the customer's winning or losing status (_ in this case, lucky The number should be coated with a scratch film layer. Therefore, the winning and losing status of the customer lottery ticket (100) is first verified by scraping off the film layer, and then the lottery ticket ⑽) is superimposed with the bullets provided by Yiguan. Verify on Table (11). u 200523775 As shown in the second figure (b), the lottery ticket (100) is superimposed on the confirmation form (11) of the pop-up window (10) provided by various popular media, including the Internet. Whether the numbers, signs, letters, or images printed on the multiple divisions of the lottery ticket (100) are specific to the numbers, marks, letters, or images shown in the transparent blanks on the original lottery ticket (100), that is, The winning or losing status of the lottery ticket (100) can be determined. This lottery ticket (100) can be distributed to customers in large numbers, thereby providing customers with the opportunity to win prizes several times. As shown in the second (C) diagram, 'the lottery ticket (100) is superimposed on the confirmation form (u) of the pop-up window (10) provided by various popular media, including the Internet, according to the lottery ticket (100) The mathematical symbols printed on multiple divisions and the numbers shown in the transparent blank space of the original lottery ticket (100), and see if the actual sum obtained after adding the numbers is equal to the original lottery ticket (100) The sum of the winnings printed can determine the winning or losing status of the lottery ticket (100). If the sum of guests is equal to the sum of printed winnings, precious freebies will be sent to customers. In addition, if the actual total is not equal to the printed total of the winnings, you can still prepare free gifts and send free gifts to customers in quantities equivalent to the actual total, so as to maximize the advertising effect. In particular, this marketing lottery ticket (100) can be used to promote the company's new products. As shown in Figure 2 (d), the lottery ticket (100) is superimposed on the confirmation form (11) provided by various popular media, including the Internet, and a pop-up window (⑽) provided by the lottery ticket. (100) The numbers printed on multiple divisions are combined with the numbers shown in the original lottery ticket (_) transparent * white to see if the complete number obtained is equal to a specific number; the prize number, that is, a random The selected winning number can determine the winning or losing status of the lottery (_. The specific towel _ code should be randomly selected in advance, and the selected Chinese window (1G) or printed on the lottery (1㈣). However, the lottery can also be You will be shown in the pop-up window (1G) on the photo table ⑴). After you select a specific spot on the spot, you will only select a specific winning number after stacking the lottery ticket ⑽) on the pop-up video cafe. 200523775 In addition, as shown in the first (e) figure, the lottery ticket (100) is superimposed on the confirmation form of the pop-up window (10) provided by various popular media, including the Internet, and the The numbers printed on the multiple divisions of the secret ticket (100) and the numbers shown in the transparent blank space of the original lottery coupon (d0〇) can be matched to each other, and free gifts equivalent to the sum can be distributed to customers. This lottery ticket (100) can be distributed to customers as a free gift in the amount equivalent to the sum, in order to promote the company's new products. As shown in the first (f) figure, the lottery ticket (100) is superimposed on a variety of mass media, including the Internet, provided by a pop-up window (confirmation form ⑽). According to the lottery ticket (1GG) The images printed on multiple divisions and the images through the original blank coupon ⑽) transparent blank spaces' to see if the actual total of the images after addition is equal to the total winning prize printed on the original coupon (100), that is, The winning or losing status of the lottery ticket (100) can be determined. This kind of lottery ticket ⑽) can stimulate children's perception, so it can be used for special events such as celebrating the start of the new semester for lower grade school children, so as to enhance the company's image and maximize the advertising effect. As shown in the second figure (g), the lottery ticket (100) is superimposed on the confirmation form 弹出 of a pop-up window (10) provided through various popular media, including the Internet, in accordance with certain poker game rules For the playing card images printed on multiple divisions of the lottery ticket (100) and the playing cards shown in the transparent blank space of the original lottery ticket (100), see if the two f are equal or combined to determine the lottery ticket. (Just) winning or losing status. In this regard, the customer assigns a rating based on the results and accepts free gifts corresponding to that rating. This lottery ticket (100) can arouse the interest of adults and increase their fun. Of course, Western playing cards can be replaced with Korean or Mahjong cards. As shown in the second (h) diagram, superimpose the lottery ticket (100) on the confirmation form (n) of the pop-up window (1) provided through various popular media, including the Internet, and see . Haicai > Whether the dice points printed on the multiple divisions of the coupon (100) are equal to the dice points that are not in the transparent blank space of the original lottery coupon (100) can determine the winning or losing of the lottery coupon (100) 200523775 Status. It is more suitable that this lottery ticket (100) can also stimulate children's desire, so it can be used for special activities such as celebrating the beginning of the new semester for lower grade students, so as to enhance the company's image and maximize the advertising effect. In particular, according to the lottery (the number of dice corresponding to the printed dice and the confirmation form (11) of the pop-up window (10) is equal to the number of dice, there are two cases where the corresponding dice are equal, all When the corresponding dice are equal, and some corresponding dice are equal, customers are allowed to accept free gifts corresponding to this level. As shown in the second (j) diagram, the lottery ticket (100) is superimposed to pass through various public On the media, including the Internet, in the pop-up window (confirmation form ⑴) provided, look at the bars (stic | 〇 and The winning or losing status of the lottery ticket (⑽) can be determined by whether the bars shown in the transparent blank space of the original lottery ticket (符合) conform to the rules of the Yut game. -A campaign to enhance the company ’s image and maximize the effectiveness of advertising. As shown in Figure 2 (j), the lottery coupons (100) are superimposed to provide through various mass media, including the Internet. Confirmation of the pop-up window⑽ Click to see whether the lottery pieces on the multiple divisions of the lottery are in contact with Gaya and whether the pieces are arranged in a row through the transparent blank space of the original lottery ticket (1GG). Win situation. For example, such lotteries ⑽) can be offered in celebration of winning a national Go tournament to enhance the company's image and maximize advertising effectiveness. Of course, Go can be replaced by chess. As shown in the second (a) to the second figure, 'the aforementioned various lotteries (i.e. various lotteries)) can be combined and used in single-lottery tickets. This combined lottery ticket ⑽) gives customers the opportunity to play several different kinds of lottery games. The size of the aforementioned lottery ticket (i) of the present invention should be matched with the confirmation form of the pop-up window (i) according to the conditions of the system connected to the Internet, so that 200523775 can easily verify the winning or losing status of the lottery ticket (100). The online marketing method using the lottery ticket (100) of the present invention will now be described in detail. The third diagram is a flow chart showing that the method of building a database using the lottery ticket (100) of the present invention can be applied to all communication systems that connect customers with a free gift giving site via the Internet. The freebie giveaway website displays a window, and various data are verified, stored, and changed by this database. The communication system referred to here refers to a personal computer or a wireless mobile communication device such as a mobile phone, a personal digital assistant (pDA), or a pocket PC. Through these communication systems, the winning or losing status of the customer's lottery ticket (100) can be verified. As shown in the first and second pictures, the lottery ticket (100) is distributed offline to the public, and the customer who obtained the lottery ticket (100) is connected to a free gift giving site via the Internet (S110). Lottery coupons (100) can be distributed to customers in a variety of ways, such as free distribution, gifts attached to sales, or e-mail distribution. After connecting to the freebie giveaway website, customers choose a freebie giveaway. The freebie gift site then confirms whether the customer is a member of the site. Unless the customer is a member of the website, they will be invited to join the website (S120). After confirming the identity of the customer using the database, a pop-up window (10) (s130) of the free gift giving activity is displayed as shown in the first figure. The pop-up window (10) φ includes the confirmation form (11) and the identification number input area (12). The customer inputs the identification number of the obtained lottery ticket (100) into the identification number input area (12) (S140). Here, the freebie gift website compares the corresponding content stored in the database with the inputted customer lottery (丨 〇〇) identification number to verify the authenticity of the customer lottery (100). The confirmation form (11) of the pop-up window (10) is set to change the number, logo, letter, or image appearing on the confirmation form (11) in turn (sl50). Here, according to the pattern of the customer lottery ticket (100), the customer clicks the stop icon shown in the pop-up window (10) 12 200523775 to select a pattern from the numbers, logos, letters, or images that are alternately changed. (S160). By overlapping the lottery ticket (100) with the confirmation form (丨 丨) in the foregoing manner, the nakedness of the lottery ticket (100) can be verified. Therefore, the details of the superposition principle of the lottery ticket (100) and the confirmation form (11) are omitted. Then, the customer superimposes his lottery ticket (100) on the confirmation form (11) including the selected number, mark, letter, or image, so as to verify the nakedness of the customer lottery ticket (100). (S170). After verifying the winning or losing status (sl70) of the lottery ticket (100), the free giveaway website uses the database to display the result of the lottery ticket (100) naked state on the window and ask the customer to confirm the result.
s如果顧客的彩券（100)未中獎，免費贈品贈與網站即詢問顧客 是否想要有另一次參與對獎以便獲取免費贈品的機會 (S171-S172)。較宜者是，參與對獎以便獲取免費贈品的機會可 限於指定的數字。 顧客如想獲得-次以上參與對獎以便獲取免費贈品的機會 時’即請其回答指定的市場調查問卷或觀看—段指定時 (S173-S174) 。 、 ° 其後，另-份確認表⑴）再度顯示在彈出式視窗⑽上和去 供給業已回答調查問卷或觀看廣告的顧客。接著，顧客再度㈣ 衫券（1GG)疊合到新顯示出的確認表（⑴上，據 該彩券（100)的輸贏狀況。 ，驗 等顧客的彩券⑽）完成輸赢狀況的驗證後，免費贈品贈斑错 站便將準備提供給顧客的免費贈品内容顯示在彈出式視窗⑽ 上’同時利用電子郵件把這内容實時傳送給顧客过 顧客滿意度的改良服務⑽…此時， f 告内容與免費贈品内容一併傳送給顧客免l贈與網站侧 從前述說明顯然可知，本發明提供一種行銷用彩券及使用其 13 200523775 建立資料庫的方法。依據本發明，彩券的輸贏狀況係由各種的廣 告大眾媒體，例如報紙、雜誌、和電視予以驗證，以致對顧客提 供若干次獲取免費贈品和參與對獎遊戲的機會，所以可激起顧客 的興趣，以及發揮最大的廣告及促銷效果。 此外，本發明係使用彩券而經由網際網路行銷法來吸引顧客 的注意，以致發揮最大的廣告及促銷效果，和有創意地產生獲利 能力。 以上所舉實施例僅用以說明本發明而已，非用以限制本發明 之範圍。舉凡不違本發明精神所從事的種種修改或變化，倶屬本 發明申請專利範圍。 【圖式簡單說明】 第一圖係一示意圖，顯示出依本發明構成的一行銷用彩券及 驗證該彩券輸赢狀況之彈出式視窗的一實施例； 第二a到二h圖所示的示意圖分別顯示出依本發明構成之彩 券的其它實施例；‘ 第三圖係一流程圖，顯示出一種依本發明使用彩券建立資料 庫的方法。 【符號說明】 100-彩卷 10- 彈出式視窗 11- 禮認表 12- 識別號碼輸入口 14s If the customer's lottery ticket (100) does not win, the freebie giveaway website asks the customer if they want another chance to participate in the prize in order to get the freebie (S171-S172). It is advisable that the chances of participating in a match to receive freebies may be limited to a specified number. When customers want to get more than one chance to participate in the match-up to get a free gift, ’please ask them to answer the designated market survey questionnaire or watch the designated period (S173-S174). , ° After that, another confirmation form ⑴) is displayed again on the pop-up window 和 and goes to customers who have answered the questionnaire or watched the advertisement. Next, the customer again folds the T-shirt coupon (1GG) on the newly displayed confirmation form (on the top, according to the winning or losing status of the lottery ticket (100). After checking the customer's lottery ticket), the winning and losing status is verified, and it is free. The free gift station will display the free gift content ready to be provided to customers on a pop-up window 同时 at the same time use email to send this content to customers in real time to improve the customer satisfaction improvement service ⑽ ... At this time, f It is apparent from the foregoing description that the free gift content is transmitted to the customer free gift website side. The present invention provides a marketing lottery and a method for establishing a database using the same 13 200523775. According to the present invention, the winning and losing status of the lottery is verified by various advertising mass media, such as newspapers, magazines, and televisions, so that customers are provided with several opportunities to obtain free gifts and participate in matching games, so it can arouse customer interest , And maximize the effectiveness of advertising and promotion. In addition, the present invention uses lottery coupons to attract the attention of customers through the Internet marketing method, so as to maximize the effect of advertising and promotion, and creatively generate profitability. The above-mentioned embodiments are only used to illustrate the present invention, and are not intended to limit the scope of the present invention. Various modifications or changes that do not violate the spirit of the present invention belong to the scope of patent application of the present invention. [Brief description of the drawings] The first diagram is a schematic diagram showing an embodiment of a row of lottery tickets and a pop-up window for verifying the winning or losing status of the lottery constructed according to the present invention; The schematic diagram shows other embodiments of the lottery ticket formed according to the present invention; the third diagram is a flowchart showing a method for establishing a database using the lottery ticket according to the present invention. [Symbol description] 100-Color scroll 10- Pop-up window 11- Gift certificate 12- Identification number input port 14