RU37431U1 - DEVICE OF STREET AND ROAD ADVERTISING - Google Patents

Description

DEVICE OF STREET AND ROAD ADVERTISING.

The utility model relates to the field of advertising and is intended for use when advertising on the streets and roads.

It is known that advertising is the engine of trade. It is placed on all possible objects and in places that may fall into the field of vision or hearing of potential buyers1 - on objects, on the radio, on television, in public transport, in the press, on posters, advertising devices on the streets and roads. In particular, for the placement of advertising information carriers on the streets and roads, special billboards installed on the sides of the streets and roads, walls, fysheys, balconies of buildings, banners across the streets and even the surfaces of the roads themselves are used. Potential buyers - drivers and pedestrians, moving along the streets and roads, often see these advertising media. Their information remains in the memory, and if necessary, or by repeated repetition, persuasion or seduction, orients potential buyers to purchase goods or services, which are often repeated and therefore remembered advertisers.

Advertising on streets and roads oOiiii4HO contains a recamera holder mounted on a special pillar, or attached to a wall, to a roof, to a building balcony, to a special haul across the street, and an advertising medium that is attached to the Pvig advertisement holder can be made in the form of a billboard or frame with devices for zagrebenie him on the above objects of streets and roads. And the advertising medium, attached to the advertising holder, is carried out in the photo on paper, in the form of a picture or three-dimensional model on matter, cardboard, other

Ml. 6 G 09 15/00, 15/02, 19/22

The field of technology.

The level of technology.

material suitable for applying and maintaining the image. Thus, advertising on roads and streets requires either the construction of special structures for fencing advertisers, or obtaining permission from the owner of a suitable place (the surface of houses and streets).

Currently, most places suitable for advertising on the streets and roads are occupied, and the construction of new places for advertisers is expensive and usually available only in unpromising places where advertising is ineffective.

The task of the utility model.

The objective of the utility model is to simplify the device of street and road advertising and increase the effectiveness of its placement, expanding the circle of regular users.

The problem has been solved by the fact that significant changes and additions have been made to the known device for street and road advertising, containing a recamera holder and an advertising medium attached to a recamerader, namely:

- the advertisement holder is mounted on the upper end of the free-standing traffic light column.

Recam holder can be made in the form of a shield or frame. The device may be supplemented by an indicator of time and / or weather and / or temperature and / or pressure and / or illumination and / or visibility.

Disclosure of dryness utility model.

The essence of the utility model is illustrated by the following two figures, where:

Figure 1 - an example of a device for street and road advertising; Figure 2 - an example of supplementing the device with a time indicator. In the figures, the following notation is used: 1 - advertisement holder, 2 - advertising medium, 3 - traffic light pole.

The solution of the problem.

4 - traffic light, 5 - additional holder, 6 - hours.

The street and road advertising device has an advertising holder 1 on which the advertising medium 2 is located. The advertising holder 1 is mounted on top of a traffic light column 3. FIG. 2 shows an example of an outdoor and road advertising device, supplemented by an additional holder 5 to which a time indicator 6 is attached ( clock).

The device of street and road advertising is implemented as follows. The advertising medium 2 is sticked or applied to the advertising holder 1. The advertising medium 1 is mastered on top of a separate column 3 of the traffic light 4.

At the same time, it is not necessary to manufacture a special support for the device and its efficiency is much higher than the known advertising devices, since drivers and pedestrians always and attentively look at the traffic light, waiting for the permission signal.

Addition of an advertising device with indicators of time, temperature, pressure, visibility, etc. increases its usefulness and attractiveness.

Industrial applicability.

The manufacture of the claimed device for street or road advertising does not require any new technologies and materials compared with the long-established methods of manufacturing street advertising devices. The only difference is that the holder 1 of the advertising medium 2 is mounted on top of the column 3 of the traffic light 4, which can be done both in advance when manufacturing the column 3 of the traffic light 4 and subsequently by attaching it to the already installed column of the traffic light. The form of the holder is agreed with the designers and experts on the effectiveness of advertising.

The claimed device is manufactured by the applicant in a pilot batch.

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Claims (3)

1. A device for street or road advertising, comprising an advertisement holder and an advertisement carrier attached to an advertisement holder, characterized in that the advertisement holder is mounted on an upper end of a stand-alone traffic light column. 2. The device according to claim 1, characterized in that the advertising holder is made in the form of a shield or frame. 3. The device according to claim 1 or 2, characterized in that it is supplemented with an index of information about time, and / or about weather, and / or about temperature, and / or about pressure, and / or about illumination, and / or about visibility .