RU34793U1 - Advertising system for goods and / or services - Google Patents

Description

The proposed technical solution relates to advertising and marketing, in particular to the placement and provision of advertising, and can be used for the rapid distribution of advertising on mass-media advertising media, including highly informative advertising in the form of printed materials, as well as electronic resources of advertisers in regional information and global networks.

There is a known method of advertising, the second one is to place and serve advertising in massively-used means, while the placement and delivery of advertising is carried out at all times of the winning symbol, when determining the instant draw of a lottery (patent RU, A, N 93035682/12, IPC G 09 F 19/00, G 09 F 23/10, G 09 F 23/13, lub. 04/20/1996).

The disadvantage of this method is the low information content of advertising due to the placement of advertisements only at any time of the symbol of a high symbol, which is the reason for the capacity of information about the advertising object.

In addition, this method has a low oligosity of distribution of advertising, especially over long distances, due to the lack of automatic transmission and transmission of information. For the same reason, it is difficult to quickly update and clarify the information.

Closest to those) a4; of the essence and the achieved result is an advertising system that implements a method of advertising (see patent RU No. 2198433 (51) 7 G 09 F 23/00, 19/00, publ. 2003), which consists in the fact that advertising is placed on advertising media mass production and serves it in a fafic B (food and, additionally, on the same media in electronic form, including the addresses and coordinates of the location of advertisers, as well as the addresses of electronic advertising resources in data transmission networks, and the electronic advertising resource is placed in non-stop and device memory xp neniya information, the electronic advertising information from the advertising medium is read and fed to the graphic vtsde using the reader as part of the information of the subscriber device user, and in case

the need to obtain detailed and updated advertising information, the electronic advertising resource is read from the information storage device, transmitted through the transmission network yes1 "1" and delivered in phafic display using the user's subscriber device, while in order to clarify the advertising information, the connection with the subscriber device of the advertiser via the network is established data transmission using a user's subscriber device, the advertising medium being made in the form of small-sized cards with a p zmerami not more than 85 x 55 mm x T, where T is the thickness of the carrier which may be in the range of 0.7 to 15 mm.

The proposed system is based on increasing the capacity, efficiency, information content and the possibility of updating (supplying advertising information1 and by placing it in graphic and electronic materials on portable mass-produced media; placing an advertising resource in non-volatile memory of an information storage device; automating the transmission of an address request in a network for transmitting data and receiving an electronic advertising resource from an advertiser’s information storage device through a data network; advertising information on the display means of the user's information subscriber device, as well as by automating the establishment of communication with the subscriber device of the advertiser.

However, the placement of advertising information in phafic and electronic form on the same portable mass-produced media narrows the fugue of potential consumer customers, for example, due to the fact that advertising media such as advertising newspapers, newspaper advertising, and outdoor advertising are not fully utilized. advertising (billboards, extensions, etc.) - At the same time, professional participants in the advertising services market, for example, travel agencies, are forced to spend significant funds on promoting their goods and services on the market, I will not who are sure that the advertising information will reach exactly the potential customer.

The task to which the proposed system of advertising goods and / or services is aimed is to increase the effectiveness of the recamp product.

The technical result that can be achieved by implementing the proposed solution is that it increases the targeted distribution of the advertising product1. Both for the potential client and for

participants in the market for promotional products. In addition, advertising costs are reduced, which makes the goods and services offered less expensive.

The technical result indicated is achieved by the fact that in the system of advertising goods and / or services, which includes a subsystem for the production of periodic advertising products in graphic, text and electronic form, offering accessories and / or services, a subsystem for disseminating information among potential customers, a subsystem for producing periodic advertising products in graphic, textual and electronic form, offering goods and / or services consists of two blocks: a block for the production of mass abstract information and a block for making detecting faficheskoy, text information and information in electro "first form and information dissemination lodsistema sweat ialnyh client consists of two blocks:" klientpotrebitel and "client-pro

The implementation of the subsystem for the production of periodic advertising products in phafic, text and electronic form, offering goods and / or services consisting of two blocks: a block for the production of mass abstract information and a block for the production of graphic, text information and information1 and an electronic shed, allows you to separate the production of products from the block of production mass abstract, information intended for potential customers-consumers, and a block for the production of graphic, textual information and electronic throne form - to the participants of the market of advertising products increases the targeted distribution of advertising products.

Implementation of the subsystem of information retrieval among potential customers consisting of the following blocks: “client-consumer and“ client-professional allows targeted delivery of mass abstract information to potential customers-consumers, and phafic, textual and electronic information to participants of the advertising market, which reduces the cost the product itself and by reducing circulation, by reducing advertising costs.

Figure 1 presents a schematic diagram of the proposed system of advertising goods and / or services.

The advertising system and / or services consists of a subsystem for the production of periodic advertising products in phafic, text and electronic form, offering goods and / or services 1, subsystems

distribution of information among potential customers 2, a block for the production of mass abstract information 3, a block for the production of encyclopedic graphic, textual information and electronic information 4, a client-consumer 5 block, a client-professional block 6.

The system for advertising goods and / or services operates as follows:

the subsystem for the production of youth advertising products in graphic, text and electronic, offering goods and / or services 1 collects and generates advertising information, for example, information about services offered by travel agencies in an abstract form and in the form of an encyclopedic publication. Then the information is transmitted for its intended purpose to the block for the production of mass abstract information 3 and to the block for the production of encyclopedic phafic, textual information and information in electronic form 4. Next, the ploy advertising products are sent to the sub-distribution of information among potential clients 2, which sends the abstract information to the block " customer t-consumer 5, whose task is to bring this information to a potential customer 4 either on paper or in electronic form, for example, via the Internet. The task of the “client-professional 6” block is to bring information in the form of an encyclopedic publication to professional participants in goods and / or services. If desired, the client-professional unit can be connected by a feedback line to the subsystem for the production of periodic advertising products in graphic, text and electronic form, offering goods and / or services 1 to supplement and / or change the list of offered goods and / or services in encyclopedic edition. In the event that the abstract information seemed attractive to the potential client, he contacts the advertiser participating in the market for the provision of goods and / or services and receives comprehensive information.

For example, if the advertiser is a travel agency, a potential client applies for detailed information about the conditions of rest, travel, etc. directly to a travel agency or via an electronic communication line, for example, by email.

The subsystem for the production of periodic advertising products in graphic, text, and electronic displays offering goods and / or services 1 collects and generates advertising information about services offered by travel agencies in an abstract form. This information includes the location of the resort, the timetable for the movement and flight of vehicles at the time of departure to and from the resort, ticket prices and ticket prices, etc. The collected information is transmitted as intended to the block for the production of mass abstract information 3, where it is printed, for example, in the form of an advertising newspaper.

Further, an advertising newspaper (block "client-consumer 5) is distributed among potential customers. Frequency of publication of an advertising newspaper -1-2 times a week (depending on the season)

The unit for the production of encyclopedic phafic, textual information and information in electronic form 4 prints beautiful, fourth detailed information about specific vacation spots with photo-hotels of hotels on the background of their location. The task of the “client-professional 6” block is to bring information in the form of the encyclopedic publication “We rest in the best hotels of the world to travel agencies .. If desired, the travel agency (firm) through the“ client-professional 6 block can be connected by a line (Multiple connection to subsystem for the production of periodic advertising products in fafichesky, textual and electronic form, offering goods and / or services 1 to supplement and / or change the list of offered goods and / or services in an encyclopedic publication. the abstract information seemed attractive to the potential client, he contacts the advertiser-participant.

Encyclopedic publication “Relaxing in the best hotels in the world can be multivolume. In each volume, encyclopedic information is fupped, for example, by replon.

Using the proposed system of advertising goods and / or services will significantly reduce the cost of goods (services) for a potential customer, by reducing the cost of a client providing a product (service) for advertising.

Claims (1)

A system for advertising goods and / or services, including a subsystem for producing periodic advertising products in graphic, text and electronic form, offering goods and / or services, a subsystem for disseminating information to potential customers, characterized in that the subsystem for producing periodic advertising products in graphic, text and electronically, offering goods and / or services consists of two blocks: a block for the production of mass abstract information and a block for the production of graphic, textual information and information in electronic form, and the subsystem for disseminating information among potential customers consists of two blocks: “client-consumer” and “client-professional”.