RU31775U1 - INTERACTIVE PACKAGING - Google Patents

Description

INTERACTIVE PACKAGING

IPC: B65D85, / 36

The utility model relates to the design of packaging for confectionery products (for example, chocolate eggs, bars, etc.). Modern packaging for confectionery products provides, together with protection during transportation and de-consumerization of consumer properties of confectionery products, an information and advertising function. A number of packages have a multilevel cellular structure for placing products vertically and horizontally in the internal volume of the package, formed by rigidly connected bottom, side walls and lid using various technologies (gluing, stitching, engaging, etc. of the above elements) in the form of a single structure and design . At the same time, information and reference and advertising information is placed, as a rule, on the side walls and the lid of the package based on various technologies (labels, drawings, texts, etc., made by modern printing methods, embossing, etc.).

Some packages provide a visual representation of external consumer properties at the places of sale of the Fowarov confectionery placed in the package by opening the top cover and placing it in a vertical or other convenient form for perception by placing relevant information on the inner surface of the cover. With multi-tiered placement, part of the side s..te, nrk; % can be separated for viewing the total quantity of confectionery placed in the package and their appearance. There may be other options for the presentation of information and external consumer properties of confectionery products in

packaging, based on the above principles of deployment of the packaging design and bring it to the maximum informational form by moving or separating part of the structural elements of the package.

Known packaging according to the patent of the Russian Federation for industrial sample No. 45826 from 11/12/97. MKPO: 9-03, which is made in the form of a rectangular box, on the edges of which information blocks with the name of the product and a graphic image of the rural landscape, mushrooms and a funny man are placed, which is designed to create an associative connection with the contents of the box.

Such a solution is protected by the RF patent for industrial design No. 47787 dated 08.24.99, priority KR dated 02.25.99, MKPO: 9-03. Unlike the previous patent, on the sides of the box are shown directly the United States product in the box.

In the certificate for utility model No. 2137688 of April 29, 1997, IPC: AbZG, 9/06; 3/00, a box is protected which, in addition to the packaging functions, is given information-entertaining functions. For this purpose, questions of the game are marked on the inner cover, and each product placed in the box is marked with letters or other symbols, which can be used to compose a single image or answer the question of the game. This package is selected as a prototype for the proposed solution.

However, well-known packaging designs have a disadvantage: a limited amount of information can be placed on them, and there is also no possibility of changing the information.

The main task of creating a new, packaging design is to provide the ability to expand and replace the information on the package

To solve the problem. in packaging made in the form of a box with a hinged lid, on

a flat display is fixed to the inside of the hinged lid, which is connected to the input of the cherei information center by a radio channel and the display control unit / and the other information input is connected to a touch panel mounted on the front edge of the box.

It is possible to mount the display on the side of the box

The presence on the package of a display connected to the information center allows to significantly expand the possibilities of generating advertising information about the product offered in this package.

The proposed packaging is shown in the figure of FIG. 1. Packing in the form of a box 1 with a folding hinge 2 is supplemented by a display 3, which is connected to the display control unit 4. Through radio channel 5, display 4 is connected to the data center b. The last other input is connected. with sen.sorn.oy panel 1, mounted on one of the sides of the box 8.

An analysis of the capabilities of modern liquid crystal displays shows that the use of the digital Plug and Display interface provides high image quality; in addition, the use of an analog-to-digital converter ensures interfacing with existing graphic controllers.

Displays with a plasma screen expand the possibilities of their use as a structural element (top cover or side (partially) walls),

Liquid crystal indicators allow you to expand the possibilities of presenting and managing information on electronic structural components upakon-and, especially with the use of color LCD technology, working in daylight. The management of the presentation of reference information on the confectionery placed in the packaging is carried out

centrally using standard solutions of architectural e-electronics, providing the creation of a communication system with displays, the efficient operation of immersive audio systems with the registration of messages or requests from buyers to the interactive control panel, the considered display complex in the form of packaging using the above structural elements. Packaging with the display is used for advertising - Boxes that are inserted on the trading floor to inform buyers of a newly arrived item. Information on the display comes from the information center. The buyer can ask the question using the touch panel 7. The answer to the question appears on display 4 after receiving and analyzing it in the information center 6.

The appearance of the package with the elements considered does not differ from traditional bulk packaging, however, when deployed in the exhibition version, it turns into a mobile, centrally controlled, information interactive system for long reusable use. Individualization: its practical use is applicable to the company, the assortment of confectionery products distinguishes it from traditional scrolling lines, wall-mounted and rack-mounted displays of public information, an important difference is the provision of interactive communication between customers and the control center of the electronic packaging considered, not only for receiving stored in the memory of various aspects of information at the request of the buyer, but also the ability to form orders for the buyer interested New products available to the manufacturer, as well as other non-active messages and inquiries.

Claims (1)

A package made in the form of a box with a hinged lid, characterized in that a flat display is fixed on the inside of the hinged lid, which is connected to the input of the information center via the radio channel and the display control unit, and the data center is connected to the touch panel by the other input mounted on the front the edges of the box.