JP2010262113A - Name plate - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a name plate capable of not only displaying a name, or the like, of a clerk who uses the name plate, but also functioning as a POP by removing the name plate to place it near displayed commodities. <P>SOLUTION: A clerk name plate 1 includes an image display device 3 on a surface side to provide character and image information, and an attaching means 7 for attaching the name plate to clothes or a body. On the liquid crystal screen 4 of the image display device 3, clerk information on a clerk who uses the name plate 1 and commodity information on displayed commodities handled by the clerk are displayed. When the clerk is absent, the name plate is placed near the displayed commodities, and at least one of the commodity information and the clerk information is displayed on the display screen. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a name plate worn by a store clerk or the like who displays a product.

  2. Description of the Related Art Conventionally, in a cosmetic store, a store clerk listens to various stories from customers who visit the store, and recommends cosmetics suitable for the customer according to the skin condition, age, etc. of the customer. In such face-to-face sales, it is important that the store clerk gains the trust of the customer. Normally, each store clerk puts a name plate on the chest and responds to the customer responsibly.

  The nameplate is generally a plus-rack board or a paper card with a plastic cover, and the name of the store clerk is displayed. However, during a specific campaign period, the brand of cosmetics involved in the campaign. Or a nameplate with a tagline. In addition, in order to give a good impression to the customer, a name plate containing colors and illustrations that are likely to be used in each season is sometimes used.

  In this way, the display of nameplates often changes relatively frequently according to campaigns, etc., and it is necessary to recreate new ones each time. As a result, it has been studied to incorporate an image display means such as a liquid crystal screen in the name plate. For example, Patent Document 1 below proposes an electronic name tag provided with liquid crystal display means as a name display means.

JP-A-8-258469

  However, the electronic name tag described in Patent Document 1 has a pager function on the back side and can rewrite information such as a name displayed on the liquid crystal screen using a server connected to a personal computer. It is only a thing and does not present information other than information about the name tag user.

  The present invention was made in view of such circumstances, not only displaying the name of the clerk who uses the nameplate, but also removing it and placing it in the vicinity of the displayed product, The purpose is to provide a completely new type of nameplate that can display the information about the store clerk who is in charge of the occasion and perform the POP function.

  In order to achieve the above object, the present invention provides an image display means for providing text / image information on the front side and a fastening means for attaching it to clothes or a body on the back side. It is a name plate, and on the display screen of the image display means, the clerk information about the clerk who uses this name plate and the product information about the display product handled by the clerk are displayed, and when the clerk is absent, A name plate that is placed in the vicinity of the displayed product and displays at least one of the product information and the clerk information on the display screen is a first gist.

  In addition, among the above, the second gist of the present invention is a name plate in which the outer shape of the name plate is set to be substantially the same as the outer shape of a display product handled by a store clerk who uses the name plate.

  Further, according to the present invention, the name plate according to the first or second aspect is provided with call signal transmission means for transmitting a call signal for calling a store clerk, and receives the call signal to notify the call. A nameplate that is used in combination with the nameplate by a portable information terminal for a store clerk provided with an alarm output means is a third gist.

  According to the present invention, a call signal transmitting means for transmitting a call signal for calling a store clerk is provided on the name plate which is also the first or second aspect of the present invention. The nameplate which the salesclerk management means provided with the alarm output means to notify is used in combination with the nameplate is a fourth gist.

  That is, the nameplate of the present invention is provided with image display means on the surface side, and on the display screen, the clerk information such as the name and title of the clerk wearing the nameplate can be displayed to the customer. . In addition, product information related to products handled by the store clerk can be displayed on the display screen. Therefore, when a store clerk attaches this name plate to the chest or the like, the store clerk information can be presented to the customer, giving the customer a sense of security, and receiving trust from the customer. And when the store clerk leaves the sales floor in charge of his / her, remove this nameplate, place it near the displayed product in charge, and display the product information on the display screen. It has a high advertising effect and fulfills the POP function. In addition, if the clerk information is displayed together with the product information or alternately with the product information on the display screen, the name of the clerk in charge of the displayed product can be known. Can feel more familiar. Of course, based on the store clerk information, the store clerk can be quickly called in the store.

  In addition, among the above nameplates, in particular, when the nameplate is placed on a display shelf or the like, the nameplate has an outer shape that is substantially the same as the outer shape of the display product handled by the store clerk who uses the nameplate. Since it is possible to use a display space for display products having substantially the same outer shape, this can be placed in a stable state. And since the external shape of a nameplate is in line with display goods, there is an uncomfortable feeling when this is put on a display space, and there is an advantage that it looks good.

  Further, the nameplate provided with a call signal transmission means for calling a clerk on the nameplate is provided with an alarm output means for receiving the call signal and notifying the call. By combining with, the sales clerk who is not found in the sales floor can be called immediately, and the service to the customer can be improved.

  Similarly to the above, the nameplate provided with the calling signal transmitting means is combined with the salesclerk management means provided with the alarm output means for receiving the calling signal and notifying the calling, and thereby via the salesclerk management means. The customer clerk can be called immediately and the service to the customer can be improved.

(A) is the perspective view which shows one Embodiment of this invention, (b) is the right view, (c) is the rear view. (A), (b) is explanatory drawing of the display content of the display screen in the said one embodiment. It is explanatory drawing of the usage condition of the said one embodiment. It is explanatory drawing of the modification of the said one embodiment. It is explanatory drawing of the usage form of the said modification. It is explanatory drawing of other embodiment of this invention. It is explanatory drawing of the screen display in said other embodiment.

  Next, a mode for carrying out the present invention will be described in detail. However, the present invention is not limited to this embodiment.

  FIG. 1A is a perspective view showing an embodiment in which the present invention is applied to a name plate for a store clerk (including not only a sales clerk but also a dedicated beauty staff, a counselor, etc.) of a store handling cosmetics. is there. The name plate 1 accommodates a small image display device 3 in a resin frame 2 having a rectangular shape in a plan view. The name plate 1 has an opening 2 a provided on the surface side of the resin frame 2, and The entire surface of the liquid crystal screen 4 is exposed.

  Then, on the back side of the resin frame 2, as shown in FIG. 1B, which is a right side view thereof, and FIG. Fastening means 7 is attached, which is a combination of a clip 5 for being pinched and a safety pin 6 for being fastened directly to a cloth of clothes. Therefore, the clip 5 and the safety pin 6 can be properly used according to the form of the clothes.

  The image display device 3 accommodated in the resin frame 2 includes a receiving means for receiving image data transmitted via a wireless LAN from a server computer provided in the store, and processing the image data. An image processing means for displaying from the liquid crystal screen 4 is provided, and a plurality of types of images (including characters) can be displayed based on some image data transmitted in advance. The liquid crystal screen 4 is a touch panel type, and an appropriate image can be selected and displayed by selecting a menu displayed on the screen.

  More specifically, the contents of the image displayed on the liquid crystal screen 4 are roughly divided into two types of information. That is, the first information is information relating to the store clerk who uses this name plate 1, and the title, the store clerk number 10 and the name 11 are displayed on the top screen, for example, as shown in FIG. It is like that. Also, in the margin at the bottom of the screen, there is a display 12 indicating that the “PiPi series”, which is the display product series that the store clerk is in charge of, is also used by the store clerk. It can be seen as an actual usage example. Or, the customer and the store clerk can create an opportunity to talk about the feeling of use of the above cosmetics and the difference from other cosmetics, etc., and give the customer a sense of familiarity and trust for the product and the store clerk through the conversation Can do.

  Further, a button display 13 for advancing the screen is provided on the upper right side of the liquid crystal screen 4, and a button display 14 for returning the screen to the previous one is provided on the lower right side. The screen display can be easily changed with one.

  By the way, when proceeding from the screen of FIG. 2 (a), the following relates to the skin type information of the store clerk who uses this name plate 1, the type and color number of the PiPi series cosmetics (makeup cosmetics) used. Information related to the store clerk, such as information and skin care information recommended by the store clerk, is displayed together with easy-to-understand illustrations.

  Then, when returning from the screen of FIG. 2 (a) to the foreground, a menu screen consisting of two headings of clerk information and product information is displayed (not shown). When the information is selected, for example, as shown in FIG. 2B, an explanation about the display product (PiPi series cosmetics) handled by the store clerk is displayed, and the product information, makeup information, skin care information, etc. Information related to is displayed with easy-to-understand illustrations.

  The above information can be displayed not only by the operation of the button displays 13 and 14, but depending on the setting, the screen display is automatically switched every predetermined time so that predetermined information is displayed one after another. Can be.

  The name plate 1 can be used as follows, for example. That is, first, when the store clerk is at the sales office in charge of the store, the name plate 1 is put on the chest. At this time, on the liquid crystal screen 4 of the name plate 1, as shown in FIG. At the time of dealing with the customer, the screen display of the name plate 1 is sequentially changed to present various information about the user or product information. By using in this way, it is possible to draw out the customer's interest regarding the displayed product, and to obtain a sense of trust and familiarity with the customer.

  Further, when the store clerk leaves his / her sales department, the name plate 1 is removed from the chest and, for example, as shown in FIG. 3, the margin of the display stand 20 (or the shelf of the display shelf, the counter, etc.) The name plate 1 is placed in an appropriate place that is noticeable to the customer, and the product information is displayed on the liquid crystal screen 4 so that the POP function can be provided. In FIG. 3, reference numeral 15 denotes a tester in which a powder foundation 16, which is one of PiPi series cosmetics, is stored in a tester storage tray 17.

  Since the product information is displayed on the nameplate 1 placed on the display stand 20, the customer operates the button displays 13 and 14 to operate the displayed product (in this case, the powder foundation 16). ) Can be found in more detail, and even if there is no store clerk, the interest in the product can be increased. Further, since the store clerk information can also be known, it is possible to have a sense of familiarity with the store clerk who is not there. And if necessary, for example, you can go to the cashier counter and ask "Do you have a clerk?"

  As described above, the screen display on the nameplate 1 may be operated by a store clerk or a customer using the button displays 13 and 14, and predetermined information is automatically displayed sequentially in accordance with the setting. You may make it do. Even if the image information is automatically provided, if it is noticed by the customer, it will have a certain effect in increasing the interest in the product, the trust in the store clerk, and the familiarity.

  Thus, according to the nameplate 1, when the store clerk attaches it to the chest, the store clerk information is presented to the customer, giving the customer a sense of security and receiving trust from the customer. it can. When the store clerk leaves the sales area in charge, the name plate 1 is removed and placed near the displayed product, and product information is displayed on the display screen. Therefore, it has a high advertising effect and fulfills the POP function. In addition, if the clerk information is displayed together with the product information or alternately with the product information on the display screen, the name of the clerk in charge of the displayed product can be known, so even if there is no clerk, the displayed product can be displayed. Can feel more familiar. Of course, based on the store clerk information, the store clerk can be quickly called in the store.

  If the outer shape of the nameplate 1 is set to be substantially the same as the outer shape of a display product (one of the PiPi series that is makeup cosmetics in the case of the above example) handled by the store clerk who uses the nameplate 1, When the name plate 1 is placed on a display stand or a display shelf, it is preferable that the name plate 1 can be fitted into the concave portion using the display accommodating concave portion of the display product. That is, the nameplate 1 can be regularly displayed side by side with the displayed product as if it were a product, and can be placed in a stable state without impairing the unity of the display configuration. It has the advantage that it looks good.

  In the present invention, “the outer dimensions are substantially the same size” means that the main parts of both (the part exposed to the eyes of the customer at the time of display. For example, if the product is a flat plate, its planar shape) are substantially the same. The size is sufficient, and the shape of the portion that cannot be seen at the time of display may be slightly different. Even in the main part, it is not necessary that the two are completely the same, and there may be a slight difference in dimensions (for example, ± 10 mm).

  Incidentally, FIG. 4 shows a name plate 1 ′ set to have the same dimensions as the outer shape of the tester 15 displayed on the display stand 20 shown in FIG. 3. The configuration of the name plate 1 'is the same as that of the name plate 1 shown in FIG. 1 except for the shape. The same parts are denoted by the same reference numerals, and the description thereof is omitted.

  Since the name plate 1 ′ can be fitted into the receiving recess of the display stand 20 for displaying each tester 15, the tester 15 and the name plate 1 ′ at any position can be replaced and displayed. it can. Further, for example, as shown in FIG. 5, in the display surface 32 in which the tester 15, the rod-shaped lip color tester 30, and the cheek color tester 31 are displayed together, A name plate 1 ′ may be placed. The display surface 32 may be preliminarily equipped with a dedicated image display device 33 having the same dimensions as the outer shape of the tester 15 as shown in the figure. Therefore, in this case, it is preferable to display the product information by the dedicated image display device 33 and display the clerk information by the name plate 1 ′.

  Further, the name plate 1 (including 1 ') is not limited to the configuration in which the image display device 3 is accommodated in the resin frame 2, but as an image display means for providing character / image information, a display screen, Image data processing means, and a means 7 for attaching to clothes or the like on the back side. In addition to the liquid crystal screen (LED) 4, various thin screens such as PDP, OLED, and SED can be adopted as the display screen. Among these, it is optimal to use a liquid crystal screen because of the clarity of the screen and the ease of downsizing.

  The fastening means 7 for the name plate 1 is a hook-and-loop fastener or belt attached directly to the back surface of the image display device 3 in addition to the clip 5 and the safety pin 6 attached to the back surface side of the resin frame 2. There is no problem. In the case of using a belt, it is preferable to wrap the belt around the upper arm. At this time, the belt may be wound around the sleeve of the clothes or directly around the arm. Further, the name plate 1 may be lowered from the neck by using a looped string. Therefore, the name plate 1 is not limited to clothes but may be directly attached to the body.

  Further, a call function can be added to the name plate 1. That is, as shown in FIG. 6, the call signal can be transmitted by operating the liquid crystal screen 4 of the name plate 1, and the call signal is received by the store clerk who has removed the name plate 1. A portable information terminal 40 having alarm output means for outputting an alarm such as vibration or blinking of light is carried. According to this configuration, even if a salesclerk in charge leaves the nameplate 1 on a product display stand or the like and leaves the sales floor, a customer or another salesclerk performs an operation from the liquid crystal screen 4 to transmit a calling signal. Then, it is possible to call the sales clerk in charge immediately, which is preferable.

  As described above, when the call function is added to the name plate 1, the call from the name plate 1 is used, for example, as shown by a broken line in FIG. A store clerk management means 50 for receiving a signal and outputting an alarm may be prepared separately, and the store clerk management means 50 may manage the presence / absence of a call signal for a plurality of store clerks. In this case, the clerk management means 50 is not limited to a single product, but may be prepared via a POS cash register, a personal computer for product management or labor management, or the like. If there is an alarm output in the clerk management means 50, the person in charge of managing the alarm can check which clerk is called and call the corresponding clerk.

  When the call function is added to the name plate 1, a screen on which the name 51 of the sales clerk and the call button 52 are displayed is prepared on the liquid crystal screen 4 as shown in FIG. 7, for example. When leaving, set the nameplate 1 in such a state that the screen is displayed or the display of the screen is repeatedly sandwiched between the display of the product information and the clerk information. It is preferable to place it.

  In the above example, the image data is transmitted from the server computer separately provided in the store to the image display device 3 of the nameplate 1. However, the means for providing the image data is not limited to the server computer. For example, it can be performed using a POS cash register. Of course, the image data is not limited to a still image but may be a moving image or may be a sound. Furthermore, the types of image data are not limited to the two types of store clerk information and product information, but can include various types of information such as company information, store information, and campaign information.

  Further, in the above example, the liquid crystal screen 4 of the name plate 1 is a touch panel type screen, but it is not necessarily a touch panel type, and operation buttons are provided on the back side or the lower part on the front side. Good. In addition, it does not matter if the store clerk or the like does not have a function to operate, and image data is previously input from a server computer or the like, and image display of a predetermined pattern is repeated according to the image.

  Furthermore, although the above example is an example in which the present invention is applied to a name plate worn by a clerk of a cosmetics store, the name plate of the present invention is not limited to a clerk of a cosmetic store. However, it is particularly effective to apply it to a name plate for a store clerk that handles products such as foods and medicines that customers often ask directly to the store clerk about its efficacy and usage.

  The present invention is a name plate worn by a store clerk in a cosmetic display store or the like, and can be used for a name plate having both a self-introduction function and a POP function.

1 Name plate 3 Image display device 4 LCD screen 7 Fastening means

Claims (4)

  A nameplate for a store clerk comprising an image display means for providing character / image information on the front side and a fastening means for attaching it to clothes or a body on the back side, the display of the image display means On the screen, the clerk information about the store clerk who uses this nameplate and the product information about the display product handled by the store clerk are displayed. A name plate, wherein at least one of the product information and the clerk information is displayed on the screen.   2. The name plate according to claim 1, wherein an outer shape of the name plate is set to be substantially the same as an outer shape of a display product handled by a store clerk who uses the name plate.   A nameplate according to claim 1 or 2, further comprising call signal transmission means for transmitting a call signal for calling a clerk, and an alarm output means for receiving the call signal and notifying the call. An information terminal is used in combination with the above name plate.   The nameplate according to claim 1 or 2 is provided with call signal transmitting means for transmitting a call signal for calling a clerk, and clerk management means comprising alarm output means for receiving the call signal and notifying the call Is used in combination with the above name plate.

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