CN101393714A

CN101393714A - Video product and displaying method thereof

Info

Publication number: CN101393714A
Application number: CNA2008101751159A
Authority: CN
Inventors: 陈明发
Original assignee: HAINAN YAYUAN ANTI-COUNTERFEITING TECHNOLOGY INSTITUTE
Current assignee: HAINAN YAYUAN ANTI-COUNTERFEITING TECHNOLOGY INSTITUTE
Priority date: 2008-09-26
Filing date: 2008-10-27
Publication date: 2009-03-25
Also published as: CN101685587A; CN101393715A; CN101425245A; CN101685587B; CN101447155A; CN201351008Y

Abstract

The invention provides a video product and the exhibiting method thereof. A video player is installed on the product, the packaging material thereof or the model thereof; the product information, such as the video advertisement of the product, is stored in the video player; the video product which is exhibited on store shelves can broadcast the information, such as the video advertisement, so as to attract the customers' attention, so that the product can be focused and purchased.

Description

Video product and display method thereof

Technical field

The present invention relates to a kind of product and packing material and display method thereof that is provided with video player.

Background technology

On the shelf of market, the similar commodity of numerous brands on view are in order to improve client's attention rate, attract the product of purchase of customer oneself, product manufacturing firm does not stint a flower huge sum of money and improves the packing class, so that oneself product is different from rival's product, thereby the attraction client notes.Comparatively outstanding have alcohol product, moon cake series products, a gift series products.

In order to impel client to choose the product of oneself, some producers also send the mass promotion personnel to retail market (sales field), when introducing product performance towards client, promoting production marketing.

Stationary object is compared in moving object, the easier concern that causes human eye.In order to utilize this vision physiological characteristic, people have been designed to the innervation sign of frequent flash of light with the sign that hope such as automobile warning lamp, steering indicating light, alarm lamp, aircraft navigation lamp, advertisement neon bulb come into the picture.

We often have such experience, and a kind of household electrical appliance have been broken, and when perhaps not knowing how to manipulate, but look for loseing products instruction product informations such as repair circuit figure.

Interrelated data shows that effectively commodity display can cause client's desire to buy, and can impel client to take the purchase action, and attractive commodity display can drive the sales growth of 30%-40%, is far longer than the sale lifting that sales promotion brings.

Summary of the invention

Purpose of the present invention: a kind of video product and display method thereof are provided, note, attract its product of purchase of customer to attract client.

The technical scheme of video product of the present invention is as follows.

A kind of video product is characterized in that:

A, described product (1) are a kind of food or a kind of medicine or a kind of daily chemical products or a kind of air conditioner or a kind of refrigerator or a kind of water heater or a kind of smoke exhaust ventilator or a kind of washing machine or a kind of packing material or a kind of display display stand;

B, on described product (1), installed modes such as (comprise extension) detaining, inlay, glue, hang color screen video player (2);

C, in video player (2), stored video information about its product (1) (using demonstration and speech sound eeplaining, product safety prompting, product repair circuit figure, authenticity of products discriminating explanation, merchandising information, product corporate image presenting programs etc.) as product video ads, product; Perhaps, in video player (2), stored in the product (1) the video information (as video ads information such as beer, milk, beverages) of the article of placing (5).

For conserve space and cost, the preferably double original state display screen of product (1) (for example original temperature display on air-conditioning, the refrigerator) of doing of the color screen of described video player (2).

So, when the present invention is given in the sales field, just can play video ads, thereby attract client's eyeball, promotion purchase of customer about its product (1) or article (5).

Be the saving cost, when using as exhibit, preferably a kind of product model of video product of the present invention.

Display method of the present invention is as follows.

A kind of display method is characterized in that: above-mentioned video product as exhibit (4), is placed in, is given on the sales field shelf (3) with its corresponding product (1).

Comparatively the typical application method is restaurant's refrigerator, when specifically using, can put the article (5) that desire is sold in refrigerator, and in video player (2), in the storage relevant for the video information of article (5).

Video player of the present invention (2) is a kind of electron device product (for example commercially available MP4) that can playing video file, because it is a kind of commercially available ripe electron device product, therefore, this paper repeats no more.Broad sense, MP4 is a kind of multi-functional player that integrates audio frequency, video, picture browsing, e-book etc.Food of the present invention is made a general reference a kind of the inlet or edible product, as cigarette, wine, tea, beverage, condiment, milk powder, biscuit, chocolate, health products, moon cake or the like.

Compared with prior art, the present invention can produce following beneficial effect:

1. attract client, promotion: on the shelf of market, client is easy to had the product of video ads (dynamic menu and sound) to attract by self broadcast, thereby improves the novel sense of attention, increase and the sales volume of commodity.

2. reduce cost, economize on resources: video product attracts client by the mode of playing dynamic menu, avoided by improving the waste that the packing class attracts client to cause, thereby helped saving cost, alleviate consumer's burden, save Packaging Resources.

But 3. can be used as exhibit and use the free advertisement: video product or video product packing material or video product model, when being given on the shelf of market, it can be used as exhibit and uses; Client can see the advertisement about product self that it is play, and this equals the market shelf have been treated as advertisement position.Therefore, we can say that video product opened up new advertisement position, made full use of the market space resources, but and the advertisement of free product self.

4. oneself solicit customers or business, save human resources: video product can oneself enliven, and introduces oneself from trend client propaganda, promotes purchase of customer, from certain angle, has replaced sales promotion personnel's work, can save a part of manpower resource.

5. data such as product operation instruction is difficult for losing: product use demonstration with explanation, product safety prompting, product repair circuit figure, product operation instruction, guarantee to keep in good repair phone, keep in repair product informations such as contact person and be stored in the video player, lose never, can browse use at any time.

6. video specification, directly perceived lively: the product that is stored in the video player uses demonstration and explanation, can be staff's video frequency programs such as operation demonstration video recording, explanation, advertising, and is directly perceived lively, easily-learned easily mastered.

7. inflexible written historical materials such as product operation instruction from then on can voiceization, videoization, and is directly perceived lively, is suitable for special populations such as illiteracy, blind person, amblyope and grasps product know-how.

For above-mentioned purpose of the present invention, feature and advantage can be become apparent, integrated optimization embodiment of the present invention cited below particularly, and conjunction with figs. is elaborated.

Description of drawings

Fig. 1 is the present invention's (embodiment one) video product (liquor) structural representation.

Fig. 2 is the present invention's (embodiment two) video products (air conditioner) structural representations.

Fig. 3 is the present invention's (embodiment three) video products (refrigerator) structural representations.

Fig. 4 is the present invention (embodiment four) video product (display display stand) plan structure synoptic diagram.

Fig. 5 is a kind of product display method of the present invention (embodiment) synoptic diagram.

Drawing reference numeral explanation: 1-product; The 2-video player; The 3-shelf; The 4-exhibit; The 5-article.

Embodiment

Embodiment one:

Make a kind of video product---liquor.

As shown in Figure 1, select a kind of liquor (1) of certain brand for use, at the window of a 75mm * 55mm of the side of its box (one of packing material of indication of the present invention) excavation.

Purchase MP4 that a kind of color screen is of a size of 65mm * 45mm as video player (2), deposit the product informations such as video ads of this brand liquor in it in, make it power-on and just can Automatic Cycle play.

It is good that above-mentioned MP4 is mounted to the window internal fixation, a kind of video liquor.This liquor is given in sales fields such as market shelf, restaurant's show window, its video ads of power-on loop play just can attract client to pay close attention to, buy its liquor.

In order to save cost, when specifically implementing, the wine liquid of can not packing in the wine box.As shown in Figure 5, the empty wine box (1) that only will be provided with video player is used as exhibit (4), and corresponding liquor with it (1) is placed in together, is given on the sales field shelf (3).

" being placed in together " of the present invention general reference any permutation and combination of non-video product (1) that video exhibit (4) is corresponding with it (should not be limited to the disposing way of Fig. 5) together, comprise and only on shelf (3), put video exhibit (4), the place that the shop-assistant can conveniently take out and non-video product (1) that will be corresponding with it is placed on that client is difficult for seeing.The place of putting commodity in shelf of the present invention (3) the general reference sales field.

The size of video player of the present invention (2) color screen, changeable, both can arrive the same greatly greatly with a side of product (1), also may diminish to the same little with the trade mark literal of product (1).

Embodiment two:

Make a kind of video product---air conditioner.

As shown in Figure 2, select a kind of indoor set (1) of certain brand air conditioner for use, reserve the window of a 490mm * 625mm in its front.

Purchasing a kind of product specification is that UPM-AD-17L, screen display are of a size of the liquid crystal advertisement terminating machine of 15-23 cun TFT-LCD as video player (2), deposit the video ads, the description of product of this brand air conditioner, beautiful product informations such as landscape picture in by storage card copy in it, making it to enter just can the Automatic Cycle broadcast after the normal operating conditions.

It is good that above-mentioned liquid crystal advertisement terminating machine is mounted to the window internal fixation, make that the liquid crystal color screen is double and do (air conditioner should have originally) state display screen, a kind of video air conditioner.

So, when this air conditioner was given in the market, client just can watch audio-video pictures such as the advertisement about its product that liquid crystal advertisement terminating machine plays, landscape famous painting, safe general knowledge, product operation instruction; When being installed in public places such as hotel, meeting room behind the purchase of customer and using, up and-down client pedestrian also can watch its advertisement, thereby reaches certain advertising results.

Embodiment three:

Make a kind of video product---refrigerator.

As shown in Figure 3, be a kind of special-purpose refrigerator of the Beer Brewage of certain brand (1), reserve the position of a 150mm * 450mm in its positive upper end.

To the market a kind of specification of buying be DPF-V900, the LCD space of a whole page be of a size of 9 inches, S-frame digital album (digital photo frame) finished product, as video player (2), deposit the product informations such as video ads of certain brand beer in it in, just can Automatic Cycle play after making it to enter normal operating conditions.

The color screen of above-mentioned digital album (digital photo frame) finished product is installed to the positive upper end of refrigerator (1), a kind of video refrigerator.

When refrigerator is placed in the restaurant, just can in refrigerator, put the article such as beer (5) that desire is sold, and in video player (2), in the storage relevant for the video information of article such as beer (5).So, that client just can watch is that digital album (digital photo frame) is play, about a width of cloth width of cloth pictures such as advertisement that store in it, article (5), thereby can reach certain advertising results.

Embodiment four:

Make a kind of video product---the display display stand.

As shown in Figure 4, making a kind of bottom surface is 300mm * 200mm, top for 150mm * 100mm, highly be the bucking ladder of 60mm (1).

Purchase MP4 that a kind of color screen is of a size of 100mm * 50mm as video player (2), the product informations such as video ads of display of products are desired in typing in it, and making it to enter just can the Automatic Cycle broadcast after the normal operating conditions.

Above-mentioned MP4 is installed to the side of bucking ladder (1), a kind of video display display stand.Display display stand of the present invention is made a general reference a kind of seat that is used for placing the different shape that displays commodity.

So, the display display stand just can be positioned in the product show window in market, on the shelf, the product (as bullion, rare medicinal herbs, high-grade gift etc.) that desire is sold is furnished on the display display stand, when seeing audio-video picture such as the advertisement that MP4 plays, safe general knowledge, product operation instruction as client about its product, will increase novel sense, cause desire to buy, thereby impel client to take purchase action, promotion then.

Claims

1, a kind of video product is characterized in that:

B, on described product (1), color screen video player (2) has been installed;

C, in video player (2), stored video information about its product (1); Perhaps, in video player (2), stored in the product (1) the video information of the article of placing (5).

2, according to the described video product of claim 1, it is characterized in that: described product (1) is a kind of product model.

3, according to the described video product of claim 1, it is characterized in that: the double state display screen of doing product (1) of the color screen of described video player (2).

4, a kind of display method is characterized in that: claim 1 or 2 or 3 described video products as exhibit (4), are placed in, are given on the sales field shelf (3) with its corresponding product (1).