RU2686033C1 - Method for goods promotion to buyers based on analysis of data and user actions recorded by an interactive mirror - Google Patents

Abstract

FIELD: data processing.SUBSTANCE: invention relates to a method of processing and analyzing data and user actions. Method comprises determining and transmitting identifiers, signal strength and time for determining identifiers of mobile devices of users on a data processing server, determining presence of user in fitting-up cabin by infrared mirror of interactive mirror, as well as goods identifiers and time of goods scanning by interactive mirror scanner, said data, as well as data on interactions and time of interaction of the user with the interactive mirror are transmitted to a data processing server, which generates data sets containing identifiers of mobile devices of users and associated data on goods, and transmits generated datasets to an ad server which selects advertisements based on analysis of obtained formed sets of data and user interaction data with interactive mirror, and provides these materials to users on information display of interactive mirror.EFFECT: automation of user data analysis and selection of advertising materials based on said analysis.15 cl, 7 dwg

Description

TECHNICAL FIELD

The invention relates to the field of information technology and computing, in particular to methods and systems for promoting goods to customers using computing devices, as well as to the process of forming and sending promotional offers for purchasing goods to customers.

BACKGROUND

Nowadays, interactive mirror designs are spreading, which, due to convenience and ease of use and management, allow optimizing the shopping process and expanding the functionality of commercial equipment and methods of promotion, product recommendations and promotional offers to increase sales of goods. In the particular case, the concept of "interactive" implies the direct interaction of a device (in particular, a mirror) with the user (buyer) or buyer with the device in the process of selection, fitting, etc. the buyer of goods and the rapid response of the device to the requests of the buyer.

The mentioned control, in particular, interactive control, can be implemented (implemented) using various technologies, for example, resistive, capacitive, projective-capacitive, optical (including using infrared sensors), ultrasonic, technologies based on the properties of acoustic waves etc. The choice of technology depends on the complexity of its installation on the mirror and the installation of the mirror in the fitting room cabin, requirements for image quality, purpose and size of the mirror, the overall energy consumption. All of these parameters determine the cost of interactive mirrors, which plays a key role in their use.

The essence of each of these technologies is to determine the coordinates of the point where it touched the surface of the device. To work with touch screens, a unique interface is needed that is synchronized with them, having a certain set of taps that it can recognize to accurately determine the coordinates of pressing the surface. Special signal processing software is built into modern operating systems such as Windows 10, Mac OS X, Android, IOS, etc. (Multitouch technology - http://www.techno-guide.ru/informatsionnye-tekhnologii/displei/tekhnologiya-multitouch-chto-eto-takoe.html).

This increase in sales can be achieved by offering goods to the buyer using the interactive mirror screen (information display) and / or using advertising messages sent to the buyer, for example, SMS messages, messages in social networks, instant messaging systems, chat rooms and more .d

The prior art knows a system and method for displaying information on a mirror (see US6560027B2, publ. 06/05/2003), and the mirror allows the user to perform personal hygiene procedures and view information such as news, e-mail messages, meetings schedule.

One of the drawbacks of this solution is the lack of definition of user interactions with an interactive mirror in order to transfer such data to the data processing server and to the advertising server in order to provide users with promotional materials related to user interactions.

Another disadvantage of this solution is the lack of an infrared frame that determines the user's interaction with the interactive server.

Another disadvantage of this solution is the lack of an RFID scanner and a barcode scanner used by an interactive mirror for further promotion of products through promotional materials.

Existing solutions also do not allow interconnecting such information as user interaction data with an interactive mirror, registered through an interactive frame, data about scanned goods with an RFID scanner or barcode scanner, user computing device data, and using the data obtained to select advertising materials. advertising server in order to provide such promotional materials to the same or other users.

ESSENCE

The technical result achieved by the invention is the promotion of products to users using the results of analyzing user interactions with interactive mirrors, accelerating the ability to promote goods through communication tools when users use interactive mirrors, expanding the arsenal of technical tools, and providing promotional materials to users.

According to one implementation variant, a method is proposed for promoting goods to customers based on data analysis and user actions recorded by an interactive mirror, in which: Wi-Fi adapters of interactive mirrors installed in fitting rooms of storerooms are identified with unique identifiers of mobile computing devices of users in zones Wi-Fi adapters coverage and signal strengths of mobile computing devices of users in Wi-Fi adapters coverage zones by registering anija Wi-Fi adapter frame sample requests sent by user mobile computing devices, the Wi-Fi adapter configured for operation in the scanning mode mobile computing device users; the computational devices determine the interactive time mirrors, in which the unique identifiers of the mobile computing devices of the users were determined; the interactive mirrors are transmitted by computing devices to a specific unique identifier of each mobile computing device of the user and a certain signal strength of each mobile computing device of the user, as well as a specific time in which unique identifiers of mobile computing devices of users were determined to the data processing server; the fact of the presence of the user in the changing room is determined by recording the operation of the infrared sensor of the interactive mirror; determining by the computing device of the interactive mirror the response time of the infrared sensor for a certain fact of the user's presence in the fitting room; the computing device of the interactive mirror transfers a certain fact of the user's presence in the fitting room and the response time of the infrared sensor to the data processing server; Identification of goods is carried out by scanning an RFID scanner of an interactive mirror or by scanning a barcode of an interactive mirror by a scanner of RFID tags on products or barcodes on goods; the computing device determines the interactive mirror of the time for scanning goods by an RFID scanner of an interactive mirror or a barcode scanner of an interactive mirror; the interactive mirror is transmitted by a computing device of an identifier of goods and scan time to the data processing server; User interaction with an interactive mirror; the user interacts with the interactive mirror through the infrared frame of the interactive mirror; determination is made by the computing device of an interactive time mirror of user interactions with an interactive mirror; data is transmitted about the interactions of the user with the interactive mirror to the data processing server and the time of user interactions with the interactive mirror; The data processing server determines the goods items stored in the processing server database for product identifiers obtained from an interactive mirror and associated with the unique identifiers of mobile computing devices of users; the data processing server generates at least one data set containing the unique identifier of the user's mobile computing device, obtained from the interactive mirror, and associated product data obtained from the data processing server database for the respective specific article numbers; at least one generated data set is transmitted by the data processing server to an advertising server containing advertising materials or generating advertising materials; the selection of advertising materials by the advertising server for the generated data sets is carried out; Provides selected promotional materials to users.

In one of the particular embodiments, the user displays the interactive elements of the graphical user interface on the information display of the interactive mirror.

In one of the private options for the implementation of user interaction with an interactive mirror include user interaction with interactive elements of the graphical user interface, recorded by the infrared frame.

In one of the particular embodiments, the user displays images and information for scanned goods on the interactive mirror information display, with the displayed images and information being interactive elements of the graphical user interface.

In one of the private options for the implementation of user interaction with an interactive mirror include the choice of other products and / or goods of a different color, and / or goods of a different size, and / or products of other gender, and / or recommended products for scanned goods, and / or advertising and / or discount goods, where such goods have product identifiers and are transmitted to the data processing server by the interactive mirror computing device.

In one of the particular implementation options together with the identifiers of the scanned goods, the interactive mirror computing device sends to the data processing server the identifiers of the goods registered during the user interaction with the interactive mirror.

In one of the particular implementation options, the data on the goods in the data sets generated by the data processing server contain the names of the goods, and / or product categories, and / or the colors of the goods, and / or the sizes of the goods, and / or recommendations for the goods, and / or prices of goods.

In one of the private options for the implementation of the advertising server is the formation of advertising materials to select and provide them to users.

In one of the particular implementation options, the advertising server compares the unique identifiers of mobile computing devices of users with telephone numbers and / or email addresses and / or profiles on users' social networks and provides selected advertising materials to users using telephone numbers and / or e-mail addresses and / or profiles on social networks by sending messages and / or notifications, and / or by voice messages scheny and / or through voice communication with users.

In one of the particular implementation options, the advertising server transfers advertising materials to the data processing server, which transfers advertising materials to interactive mirrors, which information displays of which display advertising materials to users.

In one of the particular implementation options, the unique identifier of the user's mobile computing device is the MAC address of the user's mobile computing device.

In one of the particular implementation options, when the data processing server generates data sets containing the unique identifiers of the user's mobile computing devices and the goods data associated with them, the most powerful signal of the user's mobile computing device for the fitting room and the unique identifier of the user's mobile computing device are determined. communicates with articles of goods whose identifiers have been transferred to the appropriate fitting room cabin to the data processing server.

In one of the particular implementation options, each data set generated by the data processing server contains article numbers of goods sent to the data processing server by an interactive mirror within one user fitting room, the start time of which is the time of the first scan of goods by the RFID scanner or barcode scanner or the time of the first triggering infrared sensor interactive mirror, or the time of the first user interaction with an interactive mirror, registered infrared frame int Interactive mirror, and the end time of which is the time of the last scan of goods by the RFID scanner or barcode scanner or the last time the infrared sensor of the interactive mirror was triggered, or the last time the user interacted with the interactive mirror.

In one of the particular implementation options, when a data processing server forms data sets, a comparison is made in which unique identifiers of mobile computing devices of users were determined and the time of fitting sessions, each generated data set includes articles of only those products whose product identifiers were determined device interactive mirror within one fitting room session, the time of which coincides with the period of time in which l determined the corresponding unique identifier of the user device in the generated data set.

In one of the particular variants of the implementation, the time of the last response of the infrared sensor of the interactive mirror is determined when the interval of the absence of the response of the infrared sensor preset in the interactive mirror is exceeded.

BRIEF DESCRIPTION OF THE DRAWINGS

Additional objectives, features and advantages of the present invention will be clear from reading the following description of the invention with reference to the accompanying drawings, in which:

FIG. 1 illustrates an exemplary arrangement of interactive mirrors in the fitting rooms of the present invention;

FIG. 2 illustrates an exemplary system embodiment implementing the method of the present invention;

FIG. 3 illustrates an exemplary version of an interactive mirror database structure;

FIG. 4 illustrates an exemplary embodiment of a data processing server.

FIG. 5 and FIG. 6 illustrates a block diagram of the operation of the analytical module (analytics module) of the data processing server.

FIG. 7 illustrates an embodiment of the present invention.

DETAILED DESCRIPTION

The objects and features of the present invention, methods for achieving these objects and features will become apparent by referring to exemplary embodiments. However, the present invention is not limited to the exemplary embodiments disclosed below, it may be embodied in various forms. The entity described in the description is nothing but specific details provided to assist a person skilled in the art in an exhaustive understanding of the invention, and the present invention is defined only in the scope of the appended claims.

Used in the present description of the invention, the terms "component", "element", "system", "module", "part", "block", in particular, "component", and the like, are used to denote computer entities (for example, objects associated with a computer, computational entities), which may be hardware, in particular, equipment (for example, a device, a tool, an apparatus, an apparatus, an integral part of a device, in particular, a processor, a microprocessor, a printed circuit board, etc.), software m (for example, executable program code, compiled application, program module, part of software and / or code, etc.) or firmware (firmware / firmware). For example, a component can be a process running on a processor, a processor, an object, an executable file, a program, a function, a method, a library, a subroutine, and / or a computing device (for example, a microcomputer or computer) or a combination of software or hardware. .

In FIG. 1 shows one of the exemplary options for the arrangement of interactive mirrors (140, 142, 144, 146, 147, 148) in the fitting rooms (110, 112, 114, 116, 117, 118) of a store according to the present invention. In the particular case of the implementation of the present invention in the fitting room area (area) of the room (in the particular case of the store) can be located at least one fitting room cabin (room, office, etc.). It should be noted that the number of fitting cabins, in the particular case, is limited to the areas allocated for such fitting cabs and their number can be two, four, ten, twenty, thirty fitting cabins and so on, depending on the area (squares) of the room, in particular , the store in which they are installed. In FIG. 1 shows the user (buyer) 130 visited with a mobile computing device of the user 170; fitting rooms (110, 112, 114, 116, 117, 118) for the purpose of fitting goods 160 or obtaining additional information about goods 160 by using at least one interactive mirrors (140, 142, 144, 146, 147, 148) installed in such fitting rooms.

In FIG. 2 shows an exemplary version of the system by the example of one of the interactive mirrors according to the present invention. In the particular case of the implementation of the present invention, the interactive mirror 148 includes a housing, the front wall of which is a mirror with an infrared frame 228 around its perimeter, and also contains an information display 226 with control functions (interaction), in the particular case implemented by control elements. A monitor, in particular, a full-color monitor (for example, Full HD Philips 223V5LSB) can be used as an information display 226. In the particular case, the said control may be exercised by the user, at least with one finger, as well as with a stylus (or any other object or device allowing the said control), in the particular case, by pressing or touching in the information display area 226, with This mirror and information display 226 may look (or can be implemented) as a whole with obtaining bright and clear images and text appearing through the mirror, in particular, without lines, without frames or transitional zones with different contrast, etc. It is worth noting that, as a mirror, Gesell's mirror can be used, which, when using a white opaque substrate, allows for a brighter and better reflection. Oleophobic mirror coating allows you to reduce the degree of contamination of the interactive mirror due to regular user touches and thereby improve the quality of the mirror surface and make the operation of the mirror more convenient. A LED tape and a transformer for it connected to a computing device (or computer board) 210 can also be installed along the perimeter of the mirror. The LED tape is installed around the perimeter of the mirror on its inner side and allows the customer to adjust the light and intensity of the LED tape radiation. In the particular case, the dimensions of the information display 226 may be smaller than the dimensions of an interactive mirror with an infrared frame (IR frame) 228, while the infrared frame 228 and information display 226 may be configured to connect to a computing device (in particular, a single-board computer) 210 In the particular case, the information display 226 displays information to the user, for example, through the graphical shell of the application interface module 214. It is worth noting that the IR frame 228 is used as a sensor An input device (HID, from the English Human Interface Device is a human interaction device) of the computing device 210, in order for the user to interact with the controls of the application interface module 214. It is worth noting that the controls of the interface application module 214, in a particular case, are GUI elements (GUI, from the English graphical user interface), for example, buttons displayed on the information display 226 and informing the user (customer) 130, as well as allowing the user to vlyat various actions, such as to cause the seller or store administrator order, for example, in fitting the cab (110, 112, 114, 116, 117, 118), a different size, color, etc. goods, and perform any other actions provided to the user through such (interactive) GUI elements. It is also worth noting that the IR frame 228 allows the user to interact with the elements of the graphical user interface displayed on the information display 226, in particular, it registers the selection of such graphical user interface elements by the user.

It is worth noting that the connection of the infrared frame 228 and the information display 226 to the computing device 210 is used to synchronize the depression area of the infrared frame 228 and the reading zone in order to determine the coordinates of the pressing point. A specially developed software solution allows you to synchronize the pressing area of the IR frame 228 and the size of the reading area of the information display 226. In the particular case, the size of the IR frame 228 may coincide with the size of the mirror, which allows you to save the main function of the mirror without losing consumer properties. In the particular case, the interactive mirror 148 includes a housing, the front wall of which is a mirror (in particular, vertically oriented) with an IR frame 228 around its perimeter, having an oleophobic coating on the outside of the mirror (on the user's side), a white opaque substrate on the inside mirrors. In the particular case of the interactive mirror 148 contains an information display 226 (for example, placed between the mirror, in the particular case, vertically oriented, and the rear wall of the housing), in particular, horizontally oriented, with control functions. In the particular case, due to (through) the use of the infrared frame 228 around the perimeter of the mirror and the information display 226, the size of which, in the particular case, is smaller than the size of the mirror, it is possible to combine the mirror with touch-technology (in particular, sensor technology) and reduce the energy consumption of the whole structure, for example, up to 30-35 W without deterioration of consumer properties.

It is worth noting that the interactive mirror 148 may contain a video camera that records and / or transmits the image captured by the video camera to the computing device 210 with further transmission via the interface application module 214, Wi-Fi adapter 234 and Wi-Fi access point of the store 240 on data processing server 250. In the particular case, a video camera can be installed between the mirror and the rear wall of the mirror body, video cameras can also be installed.

In the particular case, images, as well as other information (data), for example, dimensions, article numbers, colors, etc. (as well as available in the store, in a warehouse, in a chain of stores, in other stores, sizes, items, colors, etc. that are available for ordering, etc.) 130 goods 160 identified by the user (buyer) are displayed on the information display 226 the user 130, by means of which, when pressing the control buttons (for implementing control functions), the user (buyer) 130 can perform all the necessary procedures for the selection of sizes, colors (colors), availability, etc. goods 160, additional accessories for goods 160, contact store employees, etc. The interaction (control) of the user 130 with the interactive mirror 148, including requests (for example, to call the seller, order and display colors, size, etc.), are transmitted to the application module of the interface 214 of the computing device 210 and then can be saved in the database of the interactive mirror 212, and can also be transferred to the general analytics module 216, and can also be transmitted via Wi-Fi adapter 234 to various computing devices, including mobile computing devices serving (and controlling) onala store to satisfy user requests 130, and may be transmitted to the data processing server 250, e.g., via Wi-Fi access point 240 store. It is worth noting that the data (information) transmitted to the computing device 210 and to the data processing server 250 can be used for marketing analysis and to increase sales and promotion of goods 160, as described in the framework of the present invention.

Also, the interactive mirror 148 may contain a barcode scanner 224 connected (attached) to the computing device 210, and the barcode scanner 224 can be placed (can be installed), for example, on the side, bottom or top of the interactive mirror 148. Barcode scanner -codes 224, for example, a 1D-code scanner and / or 2D-code is installed in an interactive mirror 148, in particular, when the store uses barcodes (fixed, for example, glued, sewn, etc. to goods 160) for identification of goods 160 and, in particular, e, eliminates the installation of the RFID scanner (in the particular case of an RFID antenna) 222. The barcode scanner 224 allows reading the identifiers of goods 160 specified by the store or manufacturer and recognizes the goods (goods) 160 brought by the user 130 barcode 224. The product identifier received by the barcode scanner 224 is transmitted to the application module of the interface 214 of the computing device 210, for further processing as described in the framework of the present invention. It should be noted that after scanning goods 160 by user 130, by using barcode scanner 224, such scanned goods are displayed by means of an interactive mirror 148, in particular, by an application interface module 214, on an information display 226.

The interactive mirror 148 may also contain an RFID scanner 222 that scans goods equipped with RFID tags and located (brought by a user or store personnel) in fitting rooms (fitting rooms), in particular in fitting room 118. The RFID scanner is installed in an interactive Mirror 148, when the store uses RFID tags to identify goods 160 and, in the particular case, excludes the installation of barcode scanner 224 and reads identifiers (specified by the store or manufacturer of ditch) of goods from RFID tags that are in Wi-Fi coverage (actions) of scanner 232. The product identifiers received by the RFID scanner 222 are sent by the RFID scanner 222 to the application module of the interface 214 of the computing device 210, for further processing, which is described in more detail in the framework of the present invention. In the particular case, the zone (in particular, the area) of the coverage of the RFID scanner 222 (approximately) is equal to the zone (in particular, the area) of the fitting room 118 in which the RFID scanner 222 is installed. It is worth noting that after scanning goods 160, the RFID scanner 222, such scanned goods are displayed by means of an interactive mirror 148, in particular, by an application interface module 214, on an information display 226. It is worth noting that, in a particular case, the RFID tag contains a product bar code.

The interactive mirror may also contain an infrared sensor (IR sensor) 230 (in particular, an infrared motion sensor) connected to the computing device 210, and the IR sensor 230 can be placed (can be installed), for example, on the side, bottom or top parts of the interactive mirror 148. In the particular case of the implementation of the present invention, the IR sensor 230 is an infrared range finder (for example, Sharp GP2Y0A02YK0F). It is worth noting that the IR sensor 230 is used as a presence sensor (or, in particular, implemented by a presence sensor) and in the particular case when the user 130 is located at a distance shorter than the predetermined (specified, set, predetermined) distance, from IR sensor 230, for example, at a distance of less than 50 centimeters, 100 centimeters, 150 centimeters, etc. The IR sensor 230 transmits data to the application module of the interface 214 of the computing device 210, in particular, in the form of a signal (for example, logical one tsi), about the presence of user 130 in the fitting room 118 for the purpose of further transfer to the general analytics module 216 and / or to the Wi-Fi module analytics 218. It is worth noting that this predetermined distance from the IR sensor 230 is set (and in particular, analog) in the IR sensor 230, for example, by the developer of the interactive mirror 148, the developer of the IR sensor 230, the contractor for the installation of the interactive mirror 148, or can be installed by the store administrator, the administrator of the interactive mirrors, etc. programmatically, for example, by connecting special equipment for setting up interactive mirrors or remotely, for example, from a server, including from a data processing server 250, an administration server for interactive mirrors, etc., in particular, by transmitting corresponding sets to such interactive mirrors data and / or commands. It is also worth noting that when establishing the lack of user interaction 130 with the interactive mirror 148, in particular, with the graphical user interface elements registered by the IR frame 228, and the user left the fitting room 118, the interface application module 214 restarts the interface, in particular updates the image on the information display 226, for example, displays the welcome screen on the information display 226, which, in particular, leads to the end (end) of the session, as described ano on.

Interactive mirror 148 also contains two Wi-Fi modules (adapter), with one Wi-Fi module configured to operate in scanning mode (Wi-Fi scanner 232) of mobile computing devices of users (buyers) 170, in particular, scanning signals of mobile computing devices users, and another Wi-Fi module is configured to work in the receive and transmit mode (Wi-Fi adapter 234) of data from at least one Wi-Fi access point 240 of the store and from at least one Wi-Fi point access 240 of the store where the fitting room is located Cab 118, with an interactive mirror 148 placed in it. In the particular case of Wi-Fi, the scanner 232 is a Wi-Fi adapter translated (configured) to the scanning mode, in particular, to the passive scanning mode (in the particular case implemented according to the IEEE 802.11 standard) . Wi-Fi scanner 232 transmits all received from the air (from mobile computing devices of users (170)) frames (from English frame), in particular, request frames frames (from English probe request request), in particular, IEEE standard 802.11 into the Wi-Fi analytics module 218 of the computing device 210, and also, in the particular case, transmits data from the Wi-Fi module of the analytics 218 of the computing device 210, for example, to display such data (for example, being informative recommendations, advertising materials, in particular promotional offers etc.,) to the user 130 via the information display 226 and / or by transmitting data to the mobile computing device of the user 170 via a Wi-Fi adapter 234, for example, in an application (software) installed on the mobile computing device of the user 170. Also, the Wi-Fi scanner 232 records the value of the signal strength (level) of the mobile computing device of the user 170 in decibels and transmits analytics 218 to the Wi-Fi module, in particular, for the purpose of transmitting such values Signal strength of the mobile computing device of the user 170 to the data processing server 250. In the particular case, the Wi-Fi adapter 234 is connected (connected) to the Wi-Fi access point 240 of the store and provides access for the modules (described in the framework of the present invention) of the computing device 210 to data processing server 250, including via the Internet. In the particular case, a Wi-Fi access point (wireless access point, wireless access point) 240 is a wireless base station designed to provide wireless access to an existing network (wireless or wired) or to create a new wireless network, and in a particular case, can be implemented by Wi-Fi router.

The interactive mirror 148 also includes a computing device 210 (for example, a computer, in particular, a single board, or a computer board). Such a computing device 210 can be, ODroid-C2, Intel Galileo, Raspberry Pi, Arduino (in particular, AT-Mega328, Arduino Nano, etc.), as well as other analogues (in particular, using Arduino, etc. .). Also, the computing device 210 may be any known programmable microcontrollers, microcomputers, computers, computers, PCs, personal computers, mobile computing devices (such as smartphones, tablets, mobile phones, etc.) and other computing devices. Computing device 210 provides the interconnection and operation of modules and devices of the interactive mirror 148 between each other and the data processing server 250.

It is worth noting that in the particular case, the detection (determination, fixation) of the presence of the user in the fitting room 118 (FIG. 1) is performed by an RFID scanner 222 (FIG. 2) and / or an infrared frame 228 (FIG. 2) and or a barcode scanner 224 (FIG. 2), and / or an IR sensor 230 (FIG. 2).

Advertising server 260 (FIG. 2) stores advertisements that can be in at least one of the existing formats, for example, text format and / or graphic format, including video format, audio format, etc. Also, ad server 260 (FIG. 2) retrieves data (in particular, MAC addresses and product lists) from data processing server 250 (FIG. 2) and then processes the received data, then selects advertisements from the advertisements database data storage ad server 260 (FIG. 2) and / or the selection of products that may be of interest to users, and for such selected goods advertising server 260 (FIG. 2) is the formation of promotional materials (selected promotional materials). Also, ad server 260 (FIG. 2) transmits selected advertisements to at least one user’s mobile computing device 170 (FIG. 1), in particular, through known software and hardware (including services) of mobile (cellular ) communication. Also, ad server 260 (FIG. 2) transmits selected advertisements to data processing server 250 (FIG. 2) in order to transmit, by the processing server 250 (FIG. 2), selected advertisements to at least one mobile computing device of the user 170 (FIG. 1), for example, by displaying such selected advertising materials on an information display 226 (FIG. 2) and / or via a Wi-Fi adapter 234 (FIG. 2) and / or via a Wi-Fi access point (store) 240 (FIG. 2), for example, in an established mobile application on the user's mobile computing device 170 (FIG. 1).

  It is worth noting that for the advertising server to send 260 (FIG. 2) or servers (and other software and hardware) data operators (for example, social networks, wireless (mobile, cellular) operators, and other data platforms, in particular, but not limited to Facebook, Google, Mail.ru, Vkontakte, Beeline, MTS, etc.) of such promotional materials on users' mobile computing devices (170, FIG. 1) advertising server 260 (FIG. 2) and / or servers mentioned (and other means) data operators search (and match) in Secondly, databases of data storage of information (data) about a user, in particular, user data, in a particular case, identifying such a user, for example, mobile (cellular) phone number, registration data in social networks (in particular, social network profiles), including the user's last name, first name and patronymic, and associated with the MAC address of at least one mobile computing device of the user 170 (FIG. 1), which will be sent to selected promotional materials, i.e. in the particular case, the MAC address is mapped to an advertising channel (for example, the user's mobile phone number, email address, social network profiles, etc.). It is worth noting that the MAC address (from the English Media Access Control - media access control, also the Hardware Address) is a unique identifier for the user's mobile computing device 170. In the particular case, ad server 260 (FIG. 2) or the servers mentioned (and others means) data operators search in the said databases of MAC addresses of mobile computing devices of users (170, FIG. 1) and match with MAC addresses contained in the MAC address datasets with associated sets of goods, as described below. If the MAC addresses match, the ad server 260 (FIG. 2) or the said servers (and other means) of the data operators use the data identifying the users (phone number, addresses of web pages on social networks, email addresses, etc.) to send selected promotional materials (in particular for the presentation of promotional materials in advertising channels).

It is worth noting that advertising materials can be sent to the mobile computing device of the user 170 (FIG. 1) using the mobile (cellular) phone number, in particular, the telephone number of one of the cellular (mobile) communication operators (network). It is worth noting that selected advertising materials can be sent to mobile computing devices of users (170, FIG. 1) in the format of messages (for example, SMS messages (SMS), multimedia (MMS) messages), notifications (in particular, push notifications ), messages in social networks (for example, in chat rooms, in the form of publications, notifications, messages, etc.), e-mails (e-mail), messages in instant messaging services and any other known formats.

Thus, the advertising server 260 (FIG. 2) or the said data operator servers provides (in particular, transmission and display) selected advertising materials to the buyer, in particular, on users' mobile computing devices (170, FIG. 1).

It should be noted that the advertising server 260 (FIG. 2) can generate (generate) advertising material (advertising proposal). In the particular case, to generate advertising material advertising server 260 (FIG. 2), at least for one article product (transmitted to advertising server 260 (FIG. 2) by data processing server 250 (FIG. 2) and stored on the advertising server 260 (FIG. 2)), advertising server 260 (FIG. 2) generates advertising material (for example, a dynamic advertising banner), which may consist of:

- registration (fixed graphic file prepared, for example, by advertising agency employees, and uploaded (transferred) to advertising server 260 (FIG. 2), with graphic image file containing advertising material, for example, frame, banner with discount, etc. );

- product images (which are stored in the data warehouse database of the ad server 260 (FIG. 2)) corresponding to the article number of the goods transmitted to the ad server 260 (FIG. 2) by the data processing server 250 (FIG. 2), which is added to the design;

- advertising text (prepared by, for example, employees of an advertising agency, sellers, etc., and downloaded (transferred) to advertising server 260 (FIG. 2) and which are stored in the database of the data storage of advertising server 260 (FIG. 2)), which (in particular, together with the product category) is added to the design;

- generated (advertising server 260 (FIG. 2)) web links to the web page of the web site, for example, to view and / or purchase (or order) goods from advertising material, in particular in the online store.

It should be noted that during the formation of promotional material, product IDs that the user tried on in the fitting cabins or product IDs that are close (similar) to the product IDs that the user tried on in the fitting cabins can be used, and in this case the image, product name and a web link for a close product, where a close product is determined using the data contained in the data warehouse database of the advertising server 260 (FIG. 2), for example, for a specific article number ozhet exist, at least one close article stored in said base ad server 260 (FIG. 2) of data. It should be noted that a close product for a close article can also be picked up by employees of an advertising agency, sellers, etc.

It is worth noting that if the dataset containing the MAC address and the list of products (which is described in more detail in the framework of the present invention) contains more than one product, then at least one advertising material for each product from the list can be generated (generated). goods that will be presented (in particular, displayed) to the user cyclically, or advertising material can be generated (generated), which will include a recommendation suitable for several such products at once.

It is also worth noting that advertising material can be generated (generated) by advertising server 260 (FIG. 2), both for one (specific, specific) user, and for several users (user groups), with advertising server 260 (FIG. 2 ) advertising material is being generated for several users, for example, for a group of users whose list contains one product (for example, sneakers) or several products (for example, a shirt, pants) with the same product, in particular, having otherness article (articles) that, in the particular case, to reduce the amount of generated advertising materials and promotional materials allows you to bring more users, in particular, the group (s) of users.

In the particular case, ad server 260 (FIG. 2) may be used (and / or owned) by an interested party in increasing sales of goods 160 (FIG. 1) or making a profit from advertising (providing selected user promotional materials) by a party, for example, to sellers ( particular retailer, from English retailer of goods, advertising agency, etc.

The computing device 210 contains at least one data store with an operating system installed on it, for example, Ubuntu Linux, Android, Windows, iOS or any other known operating system. In the particular case, the mentioned data storage is a device for storing data (information) and can be implemented with at least one hard disk drive (HDD / HDD), a solid state drive (SSD, English solid-state drive, hybrid hard disk drive (SSHD, English solid-state hybrid drive), Flesh-drive and (or) any other device that allows at least writing to the device, reading from the device and storing data on the device. In the particular case, the data in the said data store can be stored in any known format, in particular, in the database (DB) of the interactive mirror 212, for example, in the form of at least one table or a set of related or unrelated database tables (s) data. It should be noted that at least one of the mentioned database of interactive mirror 212 may be hierarchical, object, object-oriented, document-oriented, object-relational, relational, network and / or functional database, each of which can be centralized , concentrated, distributed, heterogeneous, homogeneous, fragmented (partitioned), replicated, spatial, temporal, spatial-temporal, cyclic, super-large database, etc., moreover for ION, the creation and use of databases can be used by different database management systems (DBMS). In the particular case, the mentioned data storage may be a temporary data storage device (for example, a Random Access Memory (RAM)), a permanent data storage, for example, a (Programmable) Persistent Storage Device (ROM or EPROM), including, implemented at least , single chip or chipset, etc. Also, the data in the data store of the interactive mirror can be stored in at least one file, in a particular case, as a text file, or the data can be stored in any at least one other currently known data storage format (information ) or in a data format invented later.

The computing device 210 includes software modules such as an interface application module 214, a common analytics module 216, an Wi-Fi analytics module 218, and an interactive mirror database 212.

The application module of the interface 214 is a (software) solution (application), the main function of which is interaction with the user 130, implemented by linking data from the IR frame 228 to the interactive mirror 148 control elements (in particular, implementing the information display control functions 226, provided by the application interface module 214, in particular, its controls) displayed on the information display 226. The application interface module 214 also identifies product 160 by product identifier 160, read by barcode scanner 224 or RFID scanner 222. The interface application module 214 also processes and transmits data (information about goods 160, for example, size, quantity, colors / colors, etc. ) by the identifiers read by the barcode scanner 224 or RFID scanner 222 on the information display 226 for display. The interface application module 214 also processes and transmits data to display the product catalog 160, in particular, the interface application module 214 transmits data, in particular, in the form of images, to the information display 226 and data, in particular, in the form of textual information, in general analytics module 216. The application interface module 214 also performs data generation for further transmission to the general analytics module 216 and other tasks (for example, through the interface application module 214 is carried out the Primary interface customization, etc.). It is worth noting that the data for the general analytics module 216 generated by the interface module 214, in particular cases, are data in text format, in particular, they are text messages, for example, the format “event; customer; city; score; fitting room; the gender of user 130; the current screen of the interface application module 214 displayed to the user 130 via the information display 226; product barcode 160; Product Item 160; product category 160; timestamp. It should be noted that the customer (client) is the owner of the store, a chain of stores, including several stores, the administrator of the store (s), etc.

General analytics module 216 transmits data (information) about events to the data processing server 250 (for example, product scan event 160, user’s mobile computing device 170 location in Wi-Fi coverage of scanner 232, product scan with RFID scanner 222 or by a user using barcode scanner 224, activating the IR sensor 230, in particular, fixing the user's location within the range of the IR sensor 230, user interaction 130 with the controls of the application interface module 214, Specifically, the interactive mirror 148, etc.) received from the application interface module 214. Before transmitting said data to the data processing server 250 total analytics module 216 converts the event data in a format of "event; customer; city; score; fitting room; the gender of user 130; the current screen of the interface application module 214 displayed to the user 130 via the information display 226; product barcode 160; Product Item 160; product category 160; timestamp) ". It is worth noting that the mentioned timestamp in the particular case is POSIX-time (UNIX-time), from English, Unix time, which is a system for describing points in time adopted in UNIX and other POSIX-compatible operating systems. It is also worth noting that only part of the fields (event, customer, city, store, fitting room) (room number of the fitting room, identifier of the room fitting room, in particular, in one store, in particular, physical store (store floor space)), the user’s floor is 130 , the current screen of the application module of the interface 214 displayed to the user 130 via the information display 226, product bar code 160, product code 160, product category 160, timestamp) the converted data may contain values.

The Wi-Fi analytics module 218 accumulates and stores the data received from the Wi-Fi scanner 232 in the form of a bundle of values: the MAC address of the user's mobile device 170, the level (strength) of the signal of the user's mobile computing device 170 in decibels, the infrared sensor flag (fact flag having a user in the fitting room at the time of receiving the said signal), timestamp "and transmitting data, for example, in the form of the mentioned file, including an archived file (archiving is carried out by the Wi-Fi analytics module 218, example, in the format tar.gz), to the data processing server 250 with a preset (specified), in particular, in the module Wi-Fi analytics 218, the frequency, for example, once in 10 minutes, 20 minutes, 60 minutes, etc. or, if there is no connection with data processing server 250, when communication with data processing server 250 is resumed.

The database of the interactive mirror 212 is a document-oriented database management system (DBMS), synchronized with the data processing server 250 and having the structure shown in FIG. 3. The database of the interactive mirror 212 is used by the interface application module 214 to obtain the necessary information (data) for visualization of goods (for example, product images, product category, user gender (user gender), product color, product size, recommendations, product price) on the information display by product identifiers (transmitted from RFID scanner 222 or barcode scanner 224), for generating data (in particular, a text message in the format “event; customer; city; store; fitting room Bina; user floor 130; the current screen of the interface application module 214 displayed to the user 130 via the information display 226; product bar code 160; product code 160; product category 160; time stamp ”, with the product code and product category obtained by the interface application module 214 from the database of the interactive mirror 212) transmitted to the general analytics module 216 to form and visualize the product catalog 160, including when the connection with the data processing server 250 is lost. It is worth noting that the product catalog forms uetsya using data contained in the fields of product categories ( "Product Category"), database of interactive mirror 212, the catalog has a tree structure.

In FIG. 4 shows an exemplary embodiment of the data processing server 250.

 In the particular case of the implementation of the present invention on the data processing server 250 (FIG. 2) event data (for example, detecting the presence of a mobile computing device of the user 170 (FIG. 1) in the Wi-Fi zone of the scanner 232 (FIG. 2), presence detection ( availability) of the user 130 (FIG. 1) in the fitting room 118 (FIG. 1), scanning goods with an RFID scanner 222 (FIG. 2) or a barcode scanner 224 (FIG. 2), etc., including, but not limited to, interactions, in particular, with the interactive mirror, that took place (or occur ) or implemented (or implemented) by the user 130 (FIG. 1) in the fitting room 118 (FIG. 1) are recorded in a replicable database 316 (FIG. 4).

 Next, the data processing server 250 (FIG. 2), as described in the framework of the present invention, splits said event data, including the mentioned interactions, into sessions based on the following parameters:

 - the beginning of events (activities) in the fitting room (for example, activation of the infrared sensor, scanning of goods 160 (FIG. 1) by user 130 (FIG. 1), interaction (control) of user 130 (FIG. 1) with an interactive mirror 148 ( FIG. 1), in particular, pressing the button registered by the infrared frame 228 (FIG. 2), etc.), moreover, in a particular case, the mentioned beginning of events is the beginning of a fitting session (“session”), and then the formation (in the particular case of recording, saving) of the mentioned events is carried out until the end of the session;

 - determining the end of the session, characterized by the inactivity of the composite devices of the interactive mirror 118 (FIG. 1), for example, the IR sensor 230 (FIG. 2), the RFID scanner 222 (FIG. 2), (interactive) elements of the information display 226 (FIG 2), for example, buttons, interactive areas, etc., for a predetermined time (for example, 10, 30, 60 seconds, etc.), i.e., in a particular case, should not be (fixed software and hardware interactive mirror 148 (FIG. 1)) as overlap (operation) of the IR sensor, and the interaction s user 130 (FIGURE 1.) with interactive mirror 148 (FIGURE 1.) or scans (for the RFID-sensor or barcode scanner) items 160 (FIGURE 1.);

 - if for a predetermined time (for example, 10, 20, 60 seconds, etc.), new scans (in particular, scans of new products 160 (FIG. 1)) are made by the RFID scanner 222 (FIG. 2) or by the user 130 ( FIG. 1) using a barcode scanner 224 (FIG. 2), and the previously scanned (scanned) goods 160 (FIG. 1) left the fitting room (for example, 130 (FIG. 1) were carried away by the user (buyer), consultant, manager, etc. of the store), then the data processing server 250 (FIG. 2) starts (starts) a new session and new scans are recorded and stored (as) for the new user 130 (FIG. 1), who visited the fitting room 118 (FIG. 1);

 - for each session, selection (formation) of a list of unique articles (which were scanned by RFID scanner 222 (FIG. 2) or by the user using a barcode scanner 224 (FIG. 2)) is made during each such session and such articles are recorded in the relevant session (in the relevant session).

 Thus, a block (set) of events is formed, in particular, by registered means of an interactive mirror (148, FIG. 1), which is the said session, for each interactive mirror 148 (FIG. 1) and a list of articles that are associated with a specific user (buyer ) 130 (FIG. 1), in particular, with the MAC address of the user's mobile computing device 170 (FIG. 1), registered by the Wi-Fi scanner 232 (FIG. 2).

 Next, the data processing server 250 (FIG. 2), as described in the framework of the present invention, creates the “customer” entity (object) (stored as records in the replicating database 316, FIG. 4, and includes the MAC address, signal strength and time stamp), in particular, for each specific (registered, detected) in the fitting room MAC address via Wi-Fi scanner 232 (FIG. 2) and an individual customer is created (in the replicating database 316, FIG. 4) using the data (information) transmitted interactive mirror 148 (FIG. 1)), along with the MAC address transmitted by interactive mirror 148 (FIG. 1) to the data processing server 250 (FIG. 2) the time when it was determined ( detected) mentioned MAC address, and also transmitted to the data processing server 250 (FIG. 2) the time when it ceased to be detected (detected) (or the status of determining the MAC address during predefined intervals, for example, 10, 20, 30, etc. . seconds), and the Wi-Fi signal strength of the user's mobile computing device module 170 (FIG. 1) is transmitted to the data processing server 250 (FIG. 2).

Next is the binding (binding) of the user (buyer) 130 (FIG. 1) and the said session using the following data:

 - coincidence in time between the time frames of the session in a specific fitting room (110, 112, 114, 116, 117, 118, FIG. 1) and the MAC address reading time (for assignment to a specific fitting room);

 - the coincidence in time between the data transmitted from the IR sensor 230 (FIG. 2) in the specific fitting room, in particular, the response time of the IR sensor 230 (FIG. 2), and the reading time of the MAC address (for assignment to a specific fitting room) ), each reading is marked with a time stamp;

 - the duration of the user's mobile computing device 170 (FIG. 1) (MAC addresses) in the read (register, detect) area of the Wi-Fi scanner 232 (FIG. 2), in particular, to exclude from the processing (analysis) random MAC addresses of mobile computing devices of users passing by the fitting rooms, but not visiting them for the purpose of fitting, choosing goods, interacting with an interactive mirror, etc .;

 - in the particular case, the data processing server 250 (FIG. 2) and Wi-Fi scanners perform triangulation between interactive mirrors, in particular, Wi-Fi scanners. In the particular case, the data processing server 250 (FIG. 2) is used to create a relative positioning scheme for the fitting rooms (in particular, in the form of cells in the matrix) and record the change in time of the strength (level) of the Wi-Fi signal (signal strength), a particular case, which is an instantaneous signal strength, at the time of reading the frame request Wi-Fi samples by scanner 232 (FIG. 2), for each specific mobile computing device of the user with the corresponding MAC address. The mentioned scheme of the relative arrangement of the fitting rooms can be implemented by an array, in particular, a two-dimensional array, for example, a binary array, where "1" indicates the presence of an interactive mirror, "0" is the absence of an interactive mirror. The size of the matrix can be set at the rate of one square (for example, a meter per meter) of the room, in particular, one cell of the said matrix corresponds. For each MAC address at a time (in particular, read time): a matrix, where each cell with “1” is a certain interactive mirror, is superimposed on the third dimension — the signal strength (for each interactive mirror, the signal strength is different) with the current MAC address in moment of time. This three-dimensional array is used when performing the triangulation described below;

 - in the particular case, for each of the indicators above (data transmitted from the IR sensor, RFID scanner, other events of user interaction with the interactive mirror), the corresponding weighting factor mentioned above is assigned, and then the MAC address is calculated (and assigned to a set of MAC addresses) with a mobile computing device of the user in a particular fitting room cabin through the addition of various factors (for example, the presence of a session defined before this session that falls into an lysed time interval, the results of the triangulation) based weighting coefficients. Thus, a user with a mobile computing device of the user, whose probability of being higher than the others in a particular fitting room cabin, is considered to be the user who visited the fitting room cabin (located in the fitting room cabin). It should be noted that the value of the weight coefficient depends on the significance of the indicator (data) in the overall picture. The fact that the user interacts with the interactive mirror is of greater weight, the data from the IR sensor is less, the triangulation results (for example, the user can pass by the fitting room) even less. Weighting factors are used in the mathematical formulation of the problem of determining a user in a fitting room, when solved, the user “binds” (binds) or does not “binds” to a specific fitting room, and accordingly to a specific session.

The data processing server 250 contains the Wi-Fi analytics processing module 312, which receives data from the Wi-Fi analytics module 218 and performs at least translation (in particular, by converting text strings to records in the database) of the received data from the Wi module -Fi analytics 218, at least in one Wi-Fi table of analytics 322 of database of data processing server 310. In the special case, if data is transmitted by Wi-Fi module of analytics 218 to Wi-Fi processing module of analytics 312 in archived form, then the module processing Wi-Fi analytics 312 carrying Unzipping such data and then performs the above-mentioned translation of (unzipped) data into at least one Wi-Fi table of the analytics 322 of the database of the data processing server 310.

Also, the data processing server 250 contains the general analytics processing module 314, which receives data from the general analytics module 216 and performs at least a translation of the received data from the general analytics module 216 into at least one general analytics table 320 of the server database data processing 310.

The data processing server 250 also contains a replicating database 316, which is a document-oriented database management system that is identical in structure to the database of an interactive mirror 212. Replicating database 316 implements its duplication with an interactive mirror. It is worth noting that the replicating database 316 stores the data transferred to it, in particular, the data that must be transferred to the interactive mirrors, so that when the data changes in the replicating database 316, the data on the interactive mirrors change. It is also worth noting that data processing server 250 or interactive mirror 148 means checks the identity of the data contained in the replicating database 316 and interactive mirror 212 database, and identifying the difference between the data of these two databases is updated ( relevant) data stored in the database of the interactive mirror 212 to the data stored in the replicating database 316. It is worth noting that the mentioned check and update can either continuously or with preset time intervals (on the interactive mirror 148 or the data processing server 250), for example, once every few seconds, minutes, hours, etc., in particular, if there is a connection between the interactive mirror and the data processing server 250 for example, having a connection between them over the Internet.

Also, the data processing server 250 contains a database of the data processing server 310 (stored, deployed, hosted in at least one data store, in particular, on at least one data storage device), in a particular case being a relational database . In the particular case, the database of the data processing server 310 contains the Wi-Fi analytics table 322, in which the data transferred from the Wi-Fi analytics processing module 312 is stored. , for all interactive mirrors of (all) customers. In the particular case, in the Wi-Fi table of analytics 322 data such as are stored: customer (“customer”, Table 1); the name (or identifiers) of the cities in which the shops are located ("city", Table 1); store names or identifiers and / or store numbers; rooms or identifiers for fitting rooms (110, 112, 114, 116, 117, 118, FIG. 1) of the respective stores (“store”, Table 1 ”); MAC addresses of mobile computing devices of users (170, FIG. 1) with which users (130, FIG. 1) visit the mentioned fitting rooms (“MAC address of the user's mobile computing device”, Table 1); IR sensor flags (230) (“IR sensor flag”, Table 1); signal levels of the mentioned mobile computing devices of users (170, FIG. 1) (“signal level”, Table 1); the time stamps described above (“time stamp”, Table 1). Below, Table 1 shows an approximate version of the structure of the Wi-Fi analytics table 322.

Table 1.

Wi-Fi analytics table Customer
City
Score
Fitting room cabin
MAC address of the user's mobile computing device
IR sensor flag
Signal strength
Time stamp

In the particular case, the database of the data-processing server 310 contains the common analytics table 320, in which the data transferred from the common analytics processing module 314 are stored. as: customer (“customer”, Table 2); event (“event”, Table 2, containing the name of the event in textual data format or event identifier); the name (or identifiers) of the cities in which the stores are located (“city”, Table 2); store names or identifiers and / or store numbers (“store”, Table 2); numbers or identifiers of fitting rooms (110, 112, 114, 116, 117, 118, FIG. 1) of the respective stores (“fitting room”, Table 2); the gender (“gender”, Table 2) of each of the users (130, FIG. 1); screens (“screen”, Table 2) - the current screen (the current screen image) displayed on the information display 226 to the user 130, for example, a specific product screen, catalog, etc .; bar codes (“bar code”, Table 2) of scanned goods (160, FIG. 1); articles (“article”, Table 2) of goods (160, FIG. 1) determined (indicated) by the application interface module 214 by comparing the bar codes of goods with entries in the interactive mirror database, in particular, by using product identifiers; categories (“category”, Table 2) of goods (160, FIG. 1), in particular the categories to which user-scanned goods belong, for example, men's-clothing-T-shirt, children's-shoes-sneakers, etc .; mentioned timestamps ("timestamp", Table 2). Below, in Table 2, there is a rough version of the structure of the general analytics table 320.

Table 2.

General Analytics Table Customer
Event
City
Score
Fitting room cabin
Floor
Screen
Barcode
vendor code
Category
Time stamp

In the particular case, the database of the data processing server 310 contains tables of customer data 326, In the particular case, data (information) on goods (160, FIG. 1) of customers, in particular, sold by the customer in their stores, is stored in the tables of customer data 326. In the particular case, customer data tables 326 containing data on goods may contain such tables, for example, tables with a range of products, tables with product balances at customer points of sale, etc.

In the particular case, the database of the data processing server 310 contains the table of results of the analytics module 324. In the particular case, the table of results of the analytics module 324 stores (stores) the data such as: customer (“Customer”, Table 3); the name (or identifiers) of the cities in which the stores are located (“city”, Table 3); store names or identifiers and / or store numbers (“store”, Table 3); fitting room numbers or identifiers (110, 112, 114, 116, 117, 118, FIG. 1) of the respective stores (“Fitting room”, Table 3); the gender (“gender”, Table 3) of each of the users (130, FIG. 1); session length (“Session length”, Table 3); the time stamp of the end of the session (“time stamp of the end of the session”, Table 3), in particular, being the time of the end of the session; the date (“date”, Table 3), which is the end date of the session, in a particular case coinciding with the date the fitting room visited by the user and the session date; articles (“articles viewed in the product catalog”, Table 3) viewed (using interactive mirrors) by users (130, FIG. 1) in product catalogs (160, FIG. 1); articles (“articles of scanned goods”, Table 3) scanned by a barcode scanner or RFID scanner by a user (130, FIG. 1) of goods (160, FIG. 1); articles (“articles of goods ordered in the fitting room”, Table 3) of goods (160, FIG. 1) ordered by users (130, FIG. 1) in fitting rooms (110, 112, 114, 116, 117, 118, FIG 1) through interaction with interactive mirrors (140, 142, 144, 146, 147, 148, FIG. 1); articles (“product numbers viewed in product recommendations”, Table 3) goods 160, viewed by users (130, FIG. 1) in product recommendations (160, FIG. 1)) displayed via information displays (226, FIG. 2)) and through interaction with interactive mirrors (140, 142, 144, 146, 147, 148, FIG. 1); articles (“articles of purchased goods”, Table 3) of the goods purchased by the user (130, FIG. 1) of goods (160, FIG. 1); a list (s) of all events (“list of all events”, Table 3); MAC addresses (“MAC address of the user's mobile computing device”, Table 3) of users' mobile computing devices (170, FIG. 1).

Below, Table 3 shows an approximate version of the structure of the table of results of the analytics module 324.

Table 3.

Analytics module results table Customer
City
Score
Fitting room cabin
Floor
Session length
Session End Timestamp
date
Articles viewed in the catalog of goods
Scan items
Products ordered in the fitting room
Articles of products viewed in product recommendations
Articles of purchased goods
List of all events
MAC address of the user's mobile computing device

Also, data processing server 250 may contain an interpretation module (interpreter) 318, which translates (interprets) data from records in tables of data processing server database 310, (in particular, customer data tables 326) into a document-oriented hierarchy (shown in FIGURE 3) of the replicating database 316, if the replicating database 316 (and in a particular case, the interactive mirror database 212) is implemented by a document-oriented database. In particular, the interpretation module (interpreter) 318 converts data from the database format of the data processing server 310 to the format of the replicating database 316, the data from which is transmitted to the database of the interactive mirror 212 and, in a special case, to the advertising server 260.

Also, the data processing server 250 contains the analytics module 328. The analytics module 328 is a (software) solution that processes the data obtained from the common analytics table 320 and the Wi-Fi analytics table 322 of the database of the data processing server 310 to which the data processing module records common analytics 314 and Wi-Fi analytics processing module 312, respectively. The result of the work of the analytics module 328 is the table of results of the analytics module 324. It is worth noting that in a particular case, the data of the analytics table is provided to the customer, for example, upon request from such a customer.

Also, the data processing server 250 contains the data processing module of the customer 330, which, in the particular case, converts customer-provided data from the customer 332 to the records of the customer data tables 326. In the particular case, the data processing module of the customer 330 performs data conversion from data formats ( , CVS (from the English. Comma-Separated Values), XML (from the English. EXtensible Markup Language) and others, which provide (transmit) to the data processing server 250 (for example, using one of the types of computing devices), data e customers, in the data format of the customer data tables 326. It is worth noting that the data from the customer 332 include, for example, product numbers, product bar codes, the floor for which the goods are suitable or intended, the color of goods, product categories, prices of goods, availability products at points of sale (in stores), product descriptions, product images, product sizes, recommended products, etc.

In FIG. 5 and FIG. 6 shows a block diagram of the operation of the analytics module (328, FIG. 4) of the data processing server (250, FIG. 4). The processing of the data coming to the analytics module (328, FIG. 4) of data begins in step 510 (FIG. 5). In step 514 (FIG. 5), the analytics module (328, FIG. 4) from the Wi-Fi analytics table (322, FIG. 4) and the general analytics table (320, FIG 4) receives (at the input) data, particular, data about the customer (in particular, the name of the customer or his representative, specified, in a particular case, by the launch system on a schedule and preset (predetermined) in it, in particular, manually by the administrator), about the store (in particular, the name of the shop, specified , in a particular case, the launch system on a schedule and pre-installed (predetermined) in it, in particular, manually by the administrator), about the time interval (for which data should be received, specified, in a particular case, by the launch system according to the schedule and pre-set (predetermined) in it, in particular, manually by the administrator). Next, in step 518 (FIG. 5), a database of the data processing server database (310, FIG. 4) is used to form a sample, in particular, in the form of a data array, events from the general analytics table (320, FIG. 4) corresponding to the entered data (in particular, the data transmitted to the input of the analytics module (328, FIG. 4) in step 514 (FIG. 5)). Further, in step 522 (FIG. 5), the data from the formed sample of events (in particular, containing the same data as in the general analytics table) is divided into data groups (data sets, data sampling) in the fitting room (in particular numbers of fitting rooms cabins). Next, in step 526 (FIG. 5), the (program) cycle “i” is started for each data group obtained during the partitioning process in step 522. Next, in step 530 (FIG. 5), data of the data subgroups are sorted in ascending order by the “Timestamp », In particular, to restore the chronological order of actions (user 130) in the fitting room. Next, in step 534 (FIG. 5), the (program) cycle “j” is started for each data record (in particular, for each row of Table 2, which was sampled both by client-store-time and by number (in particular, identifier ) fitting room cab) and the process goes to step 538 (FIG. 5). In step 538 (FIG. 5), a “Customer” object is created (in the particular case, which is a row in Table 3) with data fields identical to those of the analytics module results table (Table 3). Next, in step 542 (FIG. 5), the presence of the session completion event generated by the interface application module 214 is verified, in particular, when the welcome screen 130 is displayed to the user 130 on the information display 226 (particularly, when the session ends).

If in step 542 the presence of a session termination event was not determined, then go to step 546, in which the buyer completes the relevant fields in the object, and returns to step 538.

If in step 542 the presence of a session termination event was determined, then go to step 550 (FIG. 6), in which the data from the database server of the data processing server (310, FIG. 4) is used to select the sample (“A”), particular case, the data set, in particular, the rows from the Wi-Fi analytics table (322, FIG. 4, an example version of which is shown in Table 1), corresponding to the customer, the store and the time interval between the first and the last event in the “Buyer” object ( "Customer", "shop", "time stamp") and raised (cocked) lag "Flag infrared sensor". Next, in step 554 (FIG. 6), a subsample is formed, in particular (sub) data set (“B”) from sample “A” of rows across the field “Fitting room” in accordance with the processed data (in particular, records) of the table Wi-Fi analytics at the moment in the “i” cycle of the fitting room cabin. Next, in step 558 (FIG. 6) the formation (creation) of a temporary data structure “G” (in particular, a dictionary-type structure placed in the memory of the data processing server 250 for the time of the described algorithm) is carried out: array of MAC addresses: 0, where The array is a dictionary data structure in which the “MAC address” is the key, and the value is the number of loop iterations at which this address had the highest signal (in particular, the signal with the greatest power) in the dressing room being processed, in this case “0”. Next, in step 562 (FIG. 6), the (program) cycle “k” is started for each record (in particular, the lines) in subsample “B”. Next, in step 566 (FIG. 6), samples from “A” are taken (in particular, are read into the memory of the data processing server 250) of the record, in particular, the rows with the current MAC address field and the Time stamp field (in particular, with an error, for example, plus or minus 1000 seconds). Next, in step 570 (FIG. 6), it is checked whether the “Signal level” field of the entry with the “Fitting room” field (corresponding to the fitting room currently being processed in cycle “i”) is the largest record taken in the previous step .

If the "Signal level" field of the entry with the "Cabin fitting room" field is not the largest of the records taken, then the process goes to step 578 (FIG. 6), then the process goes to step 578 (FIG. 6), in which the loop ends "K".

If the “Signal level” field in the entry with the “Cabin fitting room” field is the largest of the records taken, then the process goes to step 574 (FIG. 6), in which the entry “Current MAC address” is added to the data structure “G”: 1 ( i.e. in this fitting room the signal of the user's computing device with such MAC address was stronger than in other fitting rooms once), and if the “Current MAC” key already exists (in the “G” data structure), its value increases per unit, in particular for the purpose of calculating the MAC address of the computing device TWA, whose signal was stronger, with respect to signals from other computing devices in the fitting room being processed. After step 574, the process proceeds to step 578 (FIG. 6). After step 578 (FIG. 6), the process proceeds to step 582 (FIG. 6), in which the key with the highest value is added from the “G” structure to the “MAC address of the user's mobile computing device” field of the “Buyer” object, in particular in order to fix the MAC address of the intended computing device of the user. It is worth noting that in the case of having two or more keys with the same highest value, the first one is used (or, in the particular case, random). Next, the process proceeds to step 586 (FIG. 5). In step 586 (FIG. 5), the corresponding fields are recorded in the table of results of the analytics module (324, FIG. 4) from the “Buyer” object. Further, in step 590 (FIG. 5), the end of the cycle “j” is performed and then in step 592 (FIG. 5) the end of the cycle “i” is performed. Further, in step 594 (FIG. 5), the remaining MAC addresses (in the “A” sample and not assigned to any “Customer” object) are recorded in the results table of the analytics module (324, FIG. 4), leaving the missing fields (tables the results of the analytics module 324) are empty, and the process ends in step 596 (FIG. 5) with the filled and saved table of results of the analytics module 324 (in particular, the User-MAC addresses).

In FIG. 7 shows a method for implementing the present invention. In step 715, Wi-Fi scanners of interactive mirrors installed in the store fitting rooms, unique identifiers of mobile computing devices of users in Wi-Fi coverage areas of scanners and signal strengths of mobile computing devices of users in Wi-Fi coverage areas of scanners are detected by registering Wi-Fi sample frame request scanners sent by the user's mobile computing devices, and Wi-Fi scanners are configured to work in the mobile scan mode numerals user devices. Also, in step 715, the computing devices determine the interactive time mirrors, in which the unique identifiers of the mobile computing devices of the users were determined. Also, in step 715, the computing devices of the interactive mirrors transmit a certain unique identifier of each mobile computing device of the user and a certain signal strength of each mobile computing device of the user, as well as a certain time at which the unique identifiers of the mobile computing devices of users were determined to the data processing server. It is worth noting that in step 715, when a user (customer) 130 (FIG. 1) enters (fitting rooms, 110, 112, 114, 116, 117, 118, FIG. 1), the store, in particular, enters (visits, visits) in the coverage (action) of at least one Wi-Fi scanner 232 (FIG. 2), at least one Wi-Fi scanner (for example, 232, FIG. 2), at least one interactive mirror ( for example, 148, FIG. 1), in the zone of which the user 130 is located (FIG. 1), performs registration (detection, registration) of the above-mentioned control frames-requests Samples sent by the Wi-Fi module mo computing yl user 170 (FIG. 1) of the device that determines the presence user 130 (FIG. 1) c a mobile computing device user 170 (FIG. 1) in the coverage area of Wi-Fi scanner 232 (FIG. 2). It should be noted that the mentioned request frames Samples are sent by the mobile computing device of the user 170 (FIG. 1) at an interval specified by the manufacturer of the mobile computing device 170 (FIG. 1). It is also worth noting that, in a particular case, the Wi-Fi scanner 232 (FIG. 2) starts the operation (or removes from the power saving mode, in particular, from sleep mode or hibernation) of the computing device 210 (FIG. 2) and / or devices (for example, RFID scanner 222 (FIG. 2), barcode scanner 224 (FIG. 2), information display 224 (FIG. 2), IR frame 228 (FIG. 2), Wi-Fi adapter 234 (FIG 2), IR sensor 230 (FIG. 2), etc.) that are connected to it (connected to it). Data (in particular, an event) about the location of the user 130 (FIG. 1) in the Wi-Fi coverage area of the scanner 232 (FIG. 2) is sent via the Wi-Fi scanner 232 (FIG. 2) to the Wi-Fi analytics module 218 (FIG 2) a computing device 210 (FIG. 2) of an interactive mirror 148 (FIG. 1) for processing and / or storing (in particular, as described above) with such a module Wi-Fi analytics 218 (FIG. 2) and further transmission to the server data processing 250 (FIG. 2). In the particular case, the mentioned transmitted data to the Wi-Fi module of analytics 218 (FIG. 2) are the mentioned (control) sample request frames. In step 715, the Wi-Fi scanner 232 (FIG. 2) of the interactive mirror 148 (FIG. 1) reads (in particular, obtains) the identifiers of the user's mobile computing devices (in particular, the MAC address of the user's mobile computing device 170 (FIG. 1) ). It should be noted that in the particular case of the above-mentioned reading of the said unique identifier (MAC address) of the mobile computing device of the user 170 (FIG. 1) is performed at predetermined intervals, for example, once every 10 seconds, once every 20 seconds, once every 30 seconds etc., in particular, in order to monitor the presence of the mobile computing device of the user 170 (FIG. 1) in the Wi-Fi coverage area of the scanner 232 (FIG. 2). The said MAC address of the mobile computing device of the user 170 (FIG. 1) is transmitted (sent) by Wi-Fi scanner 232 (FIG. 2) to the Wi-Fi analytics module 218 (FIG. 2) of the computing device 210 (FIG. 2) of the interactive mirrors 148 (FIG. 1) for processing and / or storage (in particular, as described above) with such a Wi-Fi analytics module 218 (FIG. 2) and for further transmission to the data processing server 250 (FIG. 2).

 Next, in step 720, the user is detected in the fitting room by detecting the operation of the IR sensor of the interactive mirror. Also in step 720, the computing device of the interactive mirror determines the response time of the IR sensor for a certain fact of the user's presence in the fitting room. Also in step 720, the computing device of the interactive mirror transmits a certain fact of the user's presence in the fitting room and the response time of the IR sensor to the data processing server. It should be noted that in the particular case in step 720 when the user visits 130 (FIG. 1) with goods 160 (FIG. 1) of the fitting room 118 (FIG. 1), in particular, if the user 130 (FIG. 1) enters the coverage area The IR sensor 230 (FIG. 2), the IR sensor 230 (FIG. 2) detects the presence (location) of the user 130 (FIG. 1) in the fitting room 118 (FIG. 1). It is also worth noting that, in a particular case, the IR sensor 230 (FIG. 2) starts the operation (or removes from power saving mode, in particular, from sleep mode or hibernation) of the computing device 210 (FIG. 2) and / or devices ( for example, RFID scanner 222 (FIG. 2), barcode scanner 224 (FIG. 2), information display 224 (FIG. 2), IR frame 228 (FIG. 2), Wi-Fi adapter 234 (FIG. 2), etc.) that are connected to it (connected to it). It is also worth noting that the data (in particular, the event) that the IR sensor 230 was triggered (FIG. 2), i.e. in the fitting room 118 (FIG. 1), the user 130 (FIG. 1) was detected (detected) by the IR sensor 230 (FIG. 2), and transmitted by means of the IR sensor 230 (FIG. 2) to the application interface module 214 (FIG. 2) and then transferred to the database for the interactive mirror 212 (FIG. 2) and / or the general analytics module 216 (FIG. 2) of the computing device 210 (FIG. 2), in a particular case for their further transfer after the above described data conversion module general analytics 216 (FIG. 2) on the data processing server 250 (FIG. 2). It should be noted that the user can exit the fitting room of the cabin 118 (FIG. 1) to the pre-installed (in particular, in the application interface module 214, for example, by the developer of an interactive mirror, an administrator, etc.) in an interactive mirror 148 (FIG. 1) time (for example, 10, 20, 40, 50, etc. seconds), for example, to look at yourself in the interactive mirror 148 (FIG. 1) at a distance, call the seller, etc. It is worth noting that the check for exceeding the above-mentioned preset time of absence of the user in the fitting room is performed by the interface application module 214, and the session of finding the user 130 (FIG. 1) in the fitting room will not be interrupted until the specified preset time is exceeded by the user 130 ). In the particular case, when the user 130 (FIG. 1) of the preset time exceeds, the session of the user's 130 (FIG. 1) in the fitting room 118 (FIG. 1) will be completed, in particular, reset (reset), and when re-entering User 130 (FIG. 1) will start a new session in the fitting room 118 (FIG. 1) with a computing device 210 (FIG. 2), i.e. in the particular case, this visit by user 130 (FIG. 1) of the fitting room 118 (FIG. 1) will be a new visit by user 130 (FIG. 1) of the fitting room 118 (FIG. 1).

Next, in step 725, the product identifiers are determined by scanning the RFID scanner of the interactive mirror or by scanning the scanner bar codes of the interactive mirror of the RFID tags on the goods or bar codes on the goods. Also, in step 725, the computing device of an interactive mirror determines the time for goods to be scanned by an RFID scanner of an interactive mirror or a scan by a barcode scanner of an interactive mirror. Also, in step 725, the computing device of the interactive mirror transmits certain product identifiers and scan time to the data processing server. It is worth noting that in step 725 when using the store RFID tags to identify products 160 (FIG. 1) and, accordingly, in the case of equipping an interactive mirror 148 (FIG. 1) RFID scanner 222 (FIG. 2) means RFID scanner 222 (FIG. 2) scans goods 160 (FIG. 1) equipped with RFID tags and located in the fitting room 118 (FIG. 1) in order to scan, in particular, the reading of product identifiers (in the particular case that are bar codes including those stored in RFID tags) for the purpose of recognition (in a particular case, identification) so their goods. In the particular case, the coverage area (area) of the RFID scanner 222 (FIG. 2) is equal to the area (in particular, the area) of the fitting room 118 (FIG. 1) in which the RFID scanner 222 is installed (FIG. 2). The received RFID scanner 222 (FIG. 2) identifiers (as well as the scanning event) of the goods are transmitted by the RFID scanner 222 (FIG. 2) to the application interface module 214 (FIG. 2) of the computing device 210 (FIG. 2) and further to the base interactive mirror data 212 (FIG. 2) for storing and / or to the general analytics module 216 (FIG. 2), including for the purpose of transmitting to the data processing server 250 (FIG. 2), in particular, together with the articles of the corresponding goods . It is worth noting that in the particular case, when the store uses barcodes (fixed, for example, glued, sewn, etc., to goods 160 (FIG. 1) to identify products 160 (FIG. 1), interactive mirror 148 (FIG. 1) can be equipped with a barcode scanner 224 (FIG. 2) for a user to scan the product 130 (FIG. 1) 160 (FIG. 1). Barcode scanner 224 (FIG. 2) allows for scanning, in particular, read the identifiers of goods 160 (FIG. 1) specified by the store or manufacturer and performs recognition (in particular identification identification by the user 130 (FIG. 1) of the goods 160 (FIG. 1) to the working area of the barcode scanner 224 (FIG. 2). The identifier received by the barcode scanner 224 (FIG. 2) (and also the scanning event ) of the goods (160, FIG. 1) is transferred to the interface application module 214 (FIG. 2) of the computing device 210 (FIG. 2) and then to the interactive mirror 212 database (FIG. 2) for storing to the general analytics module 216 (FIG . 2), including for the purpose of transmitting to the data processing server 250 (FIG. 2), in particular, together with the articles of the corresponding goods. It is also worth noting that after scanning goods 160 (FIG. 1) automatically by the RFID scanner 222 (FIG. 2) or independently (manually) by the user 130 (FIG. 1) by using a barcode scanner 224 (FIG. 2) by means of interactive mirrors 148 (FIG. 1), in particular, the application interface module 214 (FIG. 2), on the information display 226 (FIG. 2), such scanned goods are displayed.

It is worth noting that in the particular case the user displays the interactive elements of the graphical user interface on the information display of the interactive mirror, and the interactions of the user with the interactive mirror described in the framework of the present invention include the interactions of the user with the interactive elements of the graphical user interface recorded by the IR frame. It is also worth noting that images and information for scanned goods are displayed to the user in the information display of the interactive mirror, and the displayed images and information are interactive elements of the graphical user interface.

 Next, in step 730, the user interacts with the interactive mirror through the infrared frame of the interactive mirror. Also, in step 730, the computing device determines an interactive time mirror of user interactions with an interactive mirror. Also in step 730, data is transmitted about the interactions of the user with the interactive mirror to the data processing server 250 and the time of the user interactions with the interactive mirror. It should be noted that in the particular case in step 730 (software and hardware) by means of an interactive mirror 148 (FIG. 1), for example, by means of an information display 226 (FIG. 2) using the IR frame, the user interaction is detected (registered) 130 (FIG. 1) with an interactive mirror 148 (FIG. 1), in particular, pressing the buttons on the user to any area of the information display 226 (FIG. 2), the user selecting a recommendation, size, color, etc., at at least one of the goods 160 (FIG. 1), and such interactions (n an example, in the form of events), as well as the results of such interactions (as data) are transmitted to the computing device 210 (FIG. 2), in particular, to the interface application module 214 (FIG. 2) for storing in the database of the interactive mirror 212 ( FIG. 2) and, in a particular case, to the general analytics module 216 (FIG. 2), in particular, for transmitting to the data processing server 250 (FIG. 2) using an API (from English application programming interface, application programming interface application programming interface).

It is worth noting that after the user leaves 130 (FIG. 1) of the fitting room 118 (FIG. 1) and events (for example, from the following devices: Wi-Fi scanner 232 (FIG. 2), infrared frame 228 (FIG 2), infrared sensor 230 (FIG. 2), RFID scanner 222 (FIG. 2), barcode scanner 224 (FIG. 2), etc.), including interaction (control) events, including, the interaction events (control) by the user 130 (FIG. 1) with the interactive mirror 148 (FIG. 1) cease to be recorded during the predetermined time by the said devices, and in the absence of the new mentioned events I (associated with the location of the user and the user's mobile computing device in the fitting room 118 (FIG. 1)), the computing device 210 (FIG. 2) returns the interactive mirror 148 (FIG. 1), in particular, the interface application module 214 (FIG. 2) to the initial state (the state before the appearance of the user in the fitting room) and is carried out by the interactive mirror 148 (FIG. 1), in particular, the application interface module 214 (FIG. 2) waiting for the next user 130 (FIG. 1). Data transmission (in particular, the corresponding event), determining the absence of the user 130 (FIG. 1) in the fitting room 118 (FIG. 1), in particular, the absence of a signal from the IR sensor 230, to the computing device 210 (FIG. 2) of the interactive mirrors 148 (FIG. 1) and further to data processing server 250 (FIG. 1).

It is also worth noting that user interactions with an interactive mirror include the selection of other products and / or products of a different color, and / or products of a different size, and / or products of other gender, and / or recommended products for scanned goods, and / or products advertising and / or discount promotions, where such goods have product identifiers and are transmitted to the data processing server by a computing device of an interactive mirror.

In the particular case, together with the identifiers of the scanned goods, the interactive mirror computing device sends to the data processing server the identifiers of the goods registered during the user interaction with the interactive mirror.

 Next, in step 740, data processing server 250 determines the article numbers of the goods stored in the database of the processing server for the product identifiers obtained from the interactive mirror and associated with the unique identifiers of the users mobile computing devices. Also, at step 740, the data processing server generates at least one data set containing the unique identifier of the user's mobile computing device, obtained from the interactive mirror, and associated product data obtained from the data processing server database for the respective specific articles goods. Also, in step 740, data processing server 250 transmits at least one generated data set to ad server 260 containing advertising materials or generating advertising materials. It should be noted that the data on the goods in the data sets generated by the data processing server may contain the name of the goods, categories of goods, colors of goods, sizes of goods, recommendations for goods, prices of goods. It is also worth noting that in the particular case, in step 740, from the data transmitted to the data processing server 250 (FIG. 2), the analytics module 328 (FIG. 4) of the data processing server 250 (FIG. 2) generates data sets containing MAC addresses with the goods corresponding to it (“MAC address - list of goods” links). It is worth noting that each data set contains a MAC address corresponding to the mobile computing device of the user 130 (FIG. 1) and a list of goods. It is worth noting that the mentioned list of goods 160 (FIG. 1) may include goods, approximate, ordered, viewed by user 130 (FIG. 1), recommended to user 130 (FIG. 1), scanned with an RFID scanner 222 (FIG. 2) or user 130 (FIG. 1) using a barcode scanner 224 (FIG. 2), etc. Further, as mentioned above, in step 740, the data processing server 250 (FIG. 2) transfers to the advertising server 260 (FIG. 2) the data sets generated by the analytics module 328 (FIG. 4) of the data processing server 250 (FIG. 2) containing MAC addresses with corresponding goods.

Further, in step 745, a selection of advertising materials is performed by an advertising server for the resulting generated data sets. Also in step 745, the selected promotional materials are provided to users. It is worth noting that the advertising server is creating advertising materials for the selection and provision of them to users. Also, in the particular case, the advertising server compares the unique identifiers of mobile computing devices of users with telephone numbers and / or email addresses and / or profiles on the social networks of users and provides selected advertising materials to users using telephone numbers and / or addresses e-mail and / or social media profiles by sending messages and / or notifications, and / or by voice messages and / or by dstvom voice communication with users. It is worth noting that, in the particular case, the ad server transmits advertisements to a data processing server, which transmits advertisements to interactive mirrors, which information displays display advertisements to users. It is worth noting that in the particular case, in step 745, ad server 260 (FIG. 2) analyzes the goods corresponding to the MAC address of the mobile computing device of user 130, and selects advertisements (stored in a database of ad materials of the ad server 260 data store (FIG. 2)), which could potentially interest the user 130 (FIG. 1) of the mobile computing device of the user 130 with the corresponding MAC address. It should be noted that in the particular case, in step 745 the advertising server generates advertising materials (if necessary, in particular, if advertising materials are not formed) and the provision of advertising materials selected by the advertising server 260 (FIG. 2) to a specific user 130 (FIG. 1 ) a mobile computing device of the user 130 (FIG. 1) with the corresponding MAC address. In the particular case, advertising materials can be transmitted to the data processing server 250 (FIG. 2) and further to the interactive mirror 148 (FIG. 1) for displaying such selected advertising materials on the information display 226 (FIG. 2) and / or for transmission such advertising materials via Wi-Fi adapter 234 (FIG. 2) and / or via Wi-Fi access point (store) 240 (FIG. 2) to the user's mobile computing device 170 (FIG. 1) in order to present them (display) For example, in the installed mobile application on a mobile computing device oystve user 170 (FIG. 1). In the particular case, advertising server 260 (FIG. 2) advertising materials (selected advertising materials) can be transferred to mobile computing devices of users (170, FIG. 1) in order to present them to users with servers (and other software and hardware) data operators (for example, social networks, wireless (mobile, cellular) communications operators, and other data platforms. Promotional materials can be sent to the user's mobile computing device 170 (FIG. 1) using the number and a mobile (cellular) phone, in particular, the telephone number of one of the cellular (mobile) communication operators (network). It is worth noting that in a particular case, selected advertising materials can be sent (transmitted) to users, for example, users of (mobile) computing devices in the format of messages (for example, SMS messages (SMS), multimedia (MMS) messages, etc.), notifications (in particular, push notifications), messages in social networks (for example, in chats, in the form of publications, notifications , messages, etc.), emails (e-mail), from conversations in instant messaging services and any other known formats.

Claims (33)

1. The method of processing and analyzing data and user actions recorded by an interactive mirror, in which: - Wi-Fi adapters of interactive mirrors installed in the fitting cabins of stores determine the unique identifiers of mobile computing devices of users in the areas covered by Wi-Fi adapters and the signal strength of mobile computing devices of users in the zones covered by Wi-Fi adapters by registering Wi-Fi adapters of frames sample requests sent by the user's mobile computing devices, with Wi-Fi adapters configured to work in mobile scanning mode to computational device users; - determination is made by computing devices of interactive time mirrors, in which unique identifiers of mobile computing devices of users were identified; - transfer by computing devices of interactive mirrors of a certain unique identifier of each mobile computing device of the user and a certain signal strength of each mobile computing device of the user, as well as a certain time in which unique identifiers of mobile computing devices of users were determined to the data processing server; - determination is made of the fact of the presence of the user in the fitting room by registering the operation of the infrared sensor of the interactive mirror; - determination of the response time of the infrared sensor by the computing device of the interactive mirror for a certain fact of the user's presence in the fitting room; - the computing device of the interactive mirror transfers a certain fact of the user's presence in the fitting room and the response time of the infrared sensor to the data processing server; - identification of goods identifiers is carried out by scanning an RFID scanner of an interactive mirror or by scanning a scanner of bar codes of an interactive mirror of RFID tags on goods or bar codes on goods; - determination is made by the computing device of an interactive mirror of the time of scanning goods by an RFID scanner of an interactive mirror or a barcode scanner of an interactive mirror; - transmission by the computing device of the interactive mirror of certain identifiers of goods and scan time to the data processing server; - the user interacts with the interactive mirror through the graphical user interface of the information display of the interactive mirror; - registration of user interactions with an interactive mirror through the infrared frame of an interactive mirror; - determination is made by the computing device of an interactive time mirror of user interactions with an interactive mirror; - data is transmitted about the interactions of the user with the interactive mirror to the data processing server and the time of user interactions with the interactive mirror; - the processing by the data processing server of items stored in the database of the processing server is carried out for product identifiers obtained from an interactive mirror and associated with the unique identifiers of mobile computing devices of users; - the data processing server generates at least one data set containing the unique identifier of the user's mobile computing device obtained from the interactive mirror and associated product data obtained from the database of the data processing server for the respective specific article numbers; - at least one generated data set is transmitted by the data processing server, as well as received data on user interactions with an interactive mirror to an ad server containing advertising materials or generating advertising materials; - selection of advertising materials by the advertising server is carried out on the basis of the analysis of the resulting generated data sets and data on user interactions with the interactive mirror; - the selected advertising materials are provided to users by transferring the selected advertising materials by the advertising server to the user's mobile computing device or to the data processing server for further transmission of this data to the information display of the interactive mirror. 2. The method according to claim 1, characterized in that the user displays the interactive elements of the graphical user interface on the information display of the interactive mirror. 3. The method according to claim 2, characterized in that the user interactions with the interactive mirror include user interactions with the interactive elements of the graphical user interface recorded by the infrared frame. 4. The method according to claim 3, characterized in that the user on the information display of the interactive mirror displays images and information for the scanned goods, and the displayed images and information are interactive elements of the graphical user interface. 5. The method according to claim 1, characterized in that the interaction of the user with an interactive mirror includes the choice of other products and / or goods of a different color, and / or goods of a different size, and / or products of other sex, and / or recommended products to scanned goods, and / or advertising and / or discount promotions, and such goods have product identifiers and are transmitted to the data processing server by an interactive mirror computing device. 6. A method according to claim 1, characterized in that, together with the identifiers of the scanned goods, the computing device of the interactive mirror sends to the data processing server the identifiers of the goods registered during the interaction of the user with the interactive mirror. 7. The method according to claim 1, characterized in that the data on the goods in the data sets generated by the data processing server contain the names of the goods and / or product categories and / or the color of the goods, and / or the sizes of the goods and / or recommendations for goods and / or prices of goods. 8. The method according to p. 1, characterized in that the advertising server is the formation of promotional materials to select and provide them to users. 9. The method according to claim 1, characterized in that the advertising server compares the unique identifiers of mobile computing devices of users with phone numbers and / or email addresses and / or profiles on users' social networks and provides selected promotional materials to users using phone numbers, and / or email addresses, and / or profiles on social networks by sending messages, and / or notifications, and / or by voice communication and / or through voice communication with users. 10. The method according to claim 1, characterized in that the advertising server transmits advertising materials to a data processing server, which transmits advertising materials to interactive mirrors, on the information displays of which advertising materials are displayed to users. 11. The method according to claim 1, characterized in that the unique identifier of the user's mobile computing device is the MAC address of the user's mobile computing device. 12. The method of claim 1, characterized in that when a data processing server forms data sets containing unique identifiers of mobile computing devices of the user and associated data on goods, the most powerful signal of the user's mobile computing device for the fitting room and unique the identifier of such a mobile computing device of the user is associated with the articles of goods, the identifiers of which were transferred to the appropriate fitting room booths Oh to the data processing server. 13. The method according to claim 1, characterized by the fact that each data set generated by the data processing server contains article numbers of goods sent to the data processing server by an interactive mirror within one fitting user session, the start time of which is the time of the first scan of goods by an RFID scanner or scanner bar codes, or the time of the first actuation of the infrared sensor of the interactive mirror, or the time of the first interaction of the user with the interactive mirror, registered by the infrared frame interactive mirror, and the end time of which is the time of the last scan of goods by the RFID scanner or barcode scanner, or the last time the infrared sensor of the interactive mirror was triggered, or the last time the user interacted with the interactive mirror. 14. The method according to claim 13, characterized in that when the data processing server forms data sets, a comparison is made in which the unique identifiers of the mobile computing devices of users were determined and the time of the fitting sessions, and each generated data set includes articles of only those goods product identifiers of which were determined by the interactive mirror computing device within one fitting room, the time of which coincides with the time interval in which It was determined corresponding unique identifier of the user's device in the generated dataset. 15. A method according to claim 13, characterized in that the last time the infrared sensor of the interactive mirror is triggered is determined when the period of no response of the infrared sensor preset in the interactive mirror is exceeded.

Images