JP2004192585A - Browse history image creation/presentation method, browse history image creation/presentation center device, browse history image creation/display device, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable a salesclerk to easily understand a request for and trend in merchandise of a user visiting via a network by recognizing the user's browse history in real time in EC shopping. <P>SOLUTION: A user browses much merchandise in each store on a center server 120, and when talking to a salesclerk, transmits a salesclerk call request to a store server 130. The store server 130 transmits a request for the user's browse history image to the center server 120. The center server 120 acquires access log information about the user, acquires information on the merchandise browsed by the user from access requests in the access log information, creates a browse history image and returns it to the store server 130. The store server 130 displays the browse history image transmitted from the center server 120. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a technology for easily recognizing a browsing history of a user via a network in real time in EC shopping. More specifically, a browsing history image creation / presentation method and a browsing history image creation / presentation center device used in a shopping mode for visiting a store via a network, browsing the shop, and consulting with a clerk if necessary. And a browsing history image creation / display device and a program therefor.
[0002]
[Prior art]
In the case of conventional EC shopping, a home page on which a large number of individual products are posted is provided on the Internet, and detailed images or enlarged images are provided to the user according to the user's click. Furthermore, in order to enable the user to inquire about products, a clerk call button or the like is displayed on the homepage, and when the user clicks, a VoIP or chat is activated, or a telephone call is made between the user and the clerk. Communication has become possible, and the environment for EC shopping is being prepared.
[0003]
Conventionally, the following methods have been used for clerks to understand products of interest to users. The user needs to explain the intended product of interest to the store by voice or text information. The store clerk receives an explanation from the user, thinks out the image and tendency of the product that the user is interested in by trial and error, thinks about the relevant product, proposes an appropriate product by answer, and asks the user I was standing. Alternatively, the clerk analyzes the history log of the user, thinks about the corresponding product, and understands the image and tendency of the product that the user is interested in.
[0004]
Conventionally, browsing histories of users have been acquired and counted. However, it has been mainly used to disassemble the tastes, trends, and the like of the browsing users and to use them for subsequent updates and sales of the homepage ( For example, see Patent Literature 1, Patent Literature 2, and Patent Literature 3).
[0005]
[Patent Document 1]
JP-A-2002-7261
[Patent Document 2]
JP-A-2002-91852
[Patent Document 3]
JP-A-2002-245249
[0006]
[Problems to be solved by the invention]
It has become possible to respond to customers who come to the store by actual clerks who have combined a real store and EC, and to operate a new form of store management in the light age that can respond to customers who come to the store via a network.
[0007]
However, in the case of the conventional EC shopping, the user always starts the operation to explain to the store clerk, and there is a problem that the store clerk cannot easily consult the product, and the store clerk immediately receives the request from the user. There is a problem that it is not possible to appeal for products that are suitable for users because they do not know, and for a long time, explanations or receptions are given to both users and clerks for users to grasp products and trends that they are interested in Was forcing stress.
[0008]
An object of the present invention is to make it easy for both users and store clerks to use an EC shopping environment that makes it possible to easily understand products and trends requested by customers who come to a store via a network in a short time.
[0009]
[Means for Solving the Problems]
In the first embodiment of the present invention, a center server that allows a user via a network to browse a large number of product videos of each store as a homepage has a function of creating and presenting a browsing history image of the user. The center server having the browsing history image creation / presentation function holds information on products to be browsed by the user and access log information of the user, and identifies the user from the requesting store server (user ID), obtains access log information related to the user ID, obtains information of a product browsed by the user in response to the access request of the access log information, and obtains information of the user based on the obtained information of the product. Is created, and the browse history image is presented to the requesting store server.
[0010]
Further, in the second embodiment of the present invention, a store server for registering a product video handled in its own store in the center server and providing the browsing of the user has a function of creating and displaying a browsing history image of the user. When a store server having the browsing history image creation / display function receives a clerk call request from a user via the network, the store server first transmits information (user ID) for identifying the user to the Web center server. Acquiring access log information relating to the user ID, transmitting an access request for the access log information to a Web center server, acquiring information on a product browsed by the user, and acquiring information on the acquired product. Thus, a browsing history image of the user is created and displayed.
[0011]
Here, the browsing history image indicates at least one of a product name and an image of each product browsed by the user, and changes the display mode according to the access time or the like.
[0012]
According to the present invention, the history browsed by the user via the network can be confirmed on the product image when called by the user, and the clerk can request the product visited by the user via the network for the product. And trends can be easily grasped in real time.
[0013]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a schematic system diagram for explaining a first embodiment of the present invention. In FIG. 1, 110 is a user terminal as a client, 120 is a center server, 130 is a store server, and 140 is a computer network such as the Internet for connecting these. The center server 120 holds the video of the product handled in each store and the detailed video thereof, and allows the user via the network of the user terminal 110 to view the video of the product on the homepage. In the embodiment, the center server 120 is provided with a function of creating a browsing history image of a user as a browsing history image creation / presentation center device. The store server 130 is installed in a store, and periodically transmits a video of a product handled in the store and a detailed video thereof to the center server 120. For example, on the side of the store server 130, a video camera or the like shoots a real image of a store where a real product exists, or further captures a detailed image of the real product, and transmits these images to the center server 120. I do. Thus, the user via the network can browse a large number of product videos on the homepage of the center server 120 as if visiting a real shop and browsing inside the shop.
[0014]
The user of the user terminal 110 browses the image of the product in the store on the homepage of the center server 120 via the computer network 140 and clicks a clerk call button or the like on the homepage when he / she wants to consult with the clerk. I do. As a result, the user terminal 110 transmits a clerk call request to the store server 130 via the computer network 140. At this time, the clerk call request may be made via the center server 120. Upon receiving the clerk call request from the user terminal 110, the store server 130 transmits a browsing history image request of the user to the center server 120, and the center server 120 creates a desired browsing history image of the user. To the store server 130. The store server 130 displays the user browsing history image sent from the center server 120.
[0015]
Thereafter, communication between the user and the clerk by telephone or the like becomes possible. However, since the clerk can grasp at a glance the products and tendencies the user is interested in from the user browsing history image provided from the center server 120, Effective advice and appeal for desired products can be made available to users. On the other hand, the user can smoothly and safely consult without having to actually go to a real store, and without having to explain a product or the like that he is interested in to the clerk one by one.
[0016]
FIG. 2 shows a configuration example of a center server 120 as a browsing history image creation / presentation center device in the present embodiment. The center server 120 includes a Web server unit 121, a browsing history image creating unit 122, a user access log database 123, and a store / product video database 124. The store / product video database 124 stores in advance store product videos and product detail videos sent from each store.
[0017]
In response to an access request from the user terminal 110, the web server unit 121 transmits the store / product video information of the store / product video database 124 to the user terminal 110. Then, the Web server unit 121 registers user access log information in the user access log database 123 each time the user terminal 110 accesses the center server 110. FIG. 3 shows an example of the configuration of the user access log database 123. One piece of user access log information includes the time at which an access request was received, the access time, the terminal ID that transmitted the request, the user ID, and the store ID. It consists of access request information (URL) including an image ID and the like.
[0018]
Upon receiving the browsing history image request of a certain user from the requesting store server 130, the browsing history image creating unit 122 acquires each access log information on the user from the user access log database 123, and obtains each access request. Is transmitted to the Web server unit 121, and the video information of the corresponding store / product is received from the Web server unit 121. The browsing history image creation unit 122 makes necessary changes to the store / commodity video information received from the Web server unit 121 according to the access time, access time, and the like, and converts the browsing history image (or browsing history homepage). Create and reply to store server 130.
[0019]
FIG. 4 is a diagram illustrating an example of an operation sequence according to the first embodiment. Hereinafter, the overall operation of the first embodiment will be described in detail with reference to FIGS.
[0020]
A request and transmission of a product video and the like are performed between the user terminal 110 and the Web server unit 121 of the center server 120. Each time the access is made, the Web server unit 121 stores the user access log information in the user access log database. Register to 123. For example, when the user terminal 110 requests a whole image including a large number of product videos in a store (S11), the Web server unit 121 of the center server 120 transmits a corresponding whole image (S12). When the user terminal 110 requests a detailed video of a certain product (for example, an enlarged image of the product) (S14), the Web server unit 121 transmits the detailed video (S15). Then, each time an access request is made from the user terminal 110, the Web server unit 121 registers the user access log information in the user access log database 123 (S13, S16).
[0021]
FIG. 9 shows a screen image of the entire image in the store. The screen image of the detailed video of the product is basically the same as the screen image except that, for example, details of the product are displayed in an enlarged manner.
[0022]
The user browses a large number of product videos and clicks a clerk call button on the screen when he / she wants to consult with a clerk. As a result, the user terminal 110 transmits a clerk calling request including the user ID to the store server 130 of the corresponding store (S17). At this time, the clerk call request may be transferred to the store server 130 via the center server 120.
[0023]
Upon receiving the clerk calling request, the store server 130 transmits a user browsing history image request including the user ID to the center server 120 (S18). This operation may be automatically performed when a clerk call request is received, or may be performed by a clerk. When automatically performed, the clerk can check the browsing history before responding to user consultation or the like. When the operation is performed by the store clerk, the store server 130 always displays the browsing history button and the like, and the clerk presses the browsing history button as necessary. As a result, the clerk can check the browsing history as needed while responding to consultation with the user.
[0024]
When the browsing history image creating unit 122 of the center server 120 receives the user browsing history image request including the user ID from the store server 130 (S19), each access log information related to the user ID is transmitted from the user access log database 123. (S20), and an access request is extracted from each of the access log information (S21). The browsing history image creation unit 122 sends each of the extracted access requests to the Web server unit 121. The Web server unit 121 sequentially acquires the corresponding store / product images from the store / product video database 124 based on each access request sent from the browse history image creation unit 122, and Return to S122 (S22). The browsing history image creating unit 122 changes each video information returned from the Web server unit 121 based on the access time of the previously acquired access log information and creates a user browsing history image (S23). . Various embodiments of creating the browsing history image will be described later. The viewing history image creation unit 122 returns the created user viewing history image (or the viewing history homepage) to the store server 130 (S24).
[0025]
The store server 130 displays the user browsing history image returned from the browsing history image creation unit 112 of the center server 120 (S25). Thereafter, the clerk responds to the consultation of the user while viewing the displayed user browsing history image.
[0026]
FIG. 5 is a schematic system diagram for explaining the second embodiment of the present invention. Although the system configuration is the same as that of the first embodiment shown in FIG. 1, in the present embodiment, a function of creating a browsing history of a user as a browsing history image creating / displaying device on the side of the store server 130 is provided. It is made to have.
[0027]
Similar to the first embodiment, when the user of the user terminal 110 browses the product video or the like of each store on the homepage of the center server 120 via the computer network 140, and further wants to consult the store clerk Click the clerk call button on the homepage. Thereby, the user terminal 110 transmits a clerk call request to the store server 130 via the computer network 140. At this time, the clerk call request may be made via the center server 120. When the store server 130 receives the clerk call request from the user terminal 110, the store server 130 transmits the user ID, receives the user access log information, transmits the access request, and transmits the corresponding store / By sequentially receiving the video information and the like of the product, the video information of the store / product browsed by the user who has requested the clerk call is acquired from the center server 120. Then, the store server 130 creates and displays a desired user browsing history image based on the access time and the like for the image information of the store / commodity acquired from the center server 120.
[0028]
Thereafter, communication between the user and the clerk by telephone or the like becomes possible. However, as in the case of the first embodiment, the clerk is interested in the user based on the displayed user browsing history image. Since the products and tendencies can be grasped at a glance, it is possible to effectively give advice and appeal for desired products to the user. Further, in the present embodiment, since it is possible to create a user browsing history image customized for each store, it is more effective.
[0029]
FIG. 6 illustrates a configuration example of the center server 120 according to the present embodiment. The center server 120 includes a Web server unit 121, a user access log database 123, a store / product video database 124, and a store server interface unit 125. The difference from FIG. 2 is that a store server interface unit 125 is provided instead of the browsing history image creation unit 122, and the rest is the same as FIG.
[0030]
When the store server interface unit 125 receives the user ID from the store server 130, the store server interface unit 125 acquires each access log information relating to the user from the user access log database 123, and returns the information to the store server 130. As described above, one piece of user access log information includes a time at which an access request was received, an access time, a terminal ID, a user ID, access request information (URL), and the like. When the store server interface unit 125 receives each access request from the store server 130, the store server interface unit 125 sequentially sends the access request to the Web server unit 121, receives the corresponding store / commodity image information from the Web server unit 121, and sends the information to the store server 130 as it is. Reply.
[0031]
FIG. 7 shows a configuration example of a store server 130 as a browsing history image creation / display device in the present embodiment. The main store server 130 includes a viewing history image creating unit 131 and a display unit 132. In addition, the store server 130 has a function of periodically transmitting a video in the store or a detailed video of a product to the center server 120, a function of a clerk talking with a user, and the like. is there.
[0032]
Upon receiving the clerk call request including the user ID from the user terminal 110 or the center server 120, the browsing history image creating unit 131 first transmits the user ID to the center server 120, and the center server 120 transmits the user ID. Receive each access log information about. Next, each access request is transmitted to the center server 120, and video information of the corresponding store / commodity is received from the center server 120. The viewing history image creation unit 131 makes necessary changes to the store / commodity video information received from the center server 120 according to the access time, access time, and the like, and obtains the user viewing history for viewing the store. An image is created and passed to the display unit 132. The display unit 132 displays the user browsing history image passed from the browsing history image creation unit 131.
[0033]
FIG. 8 is a diagram illustrating an example of an operation sequence according to the second embodiment. Hereinafter, the overall operation of the second embodiment will be described in detail with reference to FIGS.
[0034]
As described in the first embodiment, the request and response of the product video and the like are performed between the user terminal 110 and the Web server unit 121 of the center server 120, and each time the access is made, the Web server unit 121 Registers the user access log information in the user access log database 123 (S11 to S16).
[0035]
The user browses a large number of product videos and clicks a clerk call button on the screen when he / she wants to consult a clerk. As a result, the user terminal 110 transmits a clerk calling request including the user ID to the store server 130 of the corresponding store (S17). At this time, the clerk call request may be transferred to the store server 130 via the center server 120.
[0036]
Upon receiving the clerk call request from the user terminal 110 or the center server 120, the browsing history image creating unit 131 of the store server 130 extracts the user ID (S31) and transmits the user ID to the center server 120 (S32). The store server interface unit 125 of the center server 120 acquires each access log information related to the user ID from the user access log database 123 (S33), and returns it to the store server 130 (S34). The browsing history image creation unit 131 of the store server 130 extracts an access request (URL) from each access log information received from the center server 120 (S35), and transmits it to the center server 120 (S36). The store server interface unit 125 of the center server 120 sends each access request received from the store server 130 to the Web server unit 121, acquires video information of the corresponding store / product from the Web server unit 121 (S37), and Reply to 130 (S38).
[0037]
The browsing history image creating unit 131 of the store server 130 makes a desired change based on the access time, access time, and the like of the access log information obtained beforehand for each piece of video information received from the center server 120, and uses the information. A user browsing history image is created and passed to the display unit 132 (S39). The display unit 132 displays the user browsing history information passed from the browsing history image creating unit 131 (S40). Thereafter, the clerk of the store server 130 responds to the consultation of the user of the user terminal 110 while viewing the displayed user browsing history image.
[0038]
In the first and second embodiments described above, the user ID is used as the information for identifying the user, but the terminal ID may be used instead.
[0039]
10 to 18 show various screen image examples of the user browsing history image.
FIG. 10 shows a case where the information on the homepage is a single still image with a large number of products (real images) or a large number of individual products are posted on the homepage. ) Can be viewed, the product is accessed using the user's access request and its access time (or access time), and the access time (or access time) is arranged at the corresponding position on the one-dimensional coordinate axis, and the browsing history This is for creating an image. This example shows that the access time is longer in the order of product 1, product 7, and product 2. At this time, the display format may be further changed according to the access time or the access time.
[0040]
FIG. 11 shows that, when the posting on the homepage is a single still image of a large number of products (real images), a user's access request and its access time are used, and a product with a long access time is bright and short. The product is darkened, the display format is converted, and a browsing history image of the user is created. This example indicates that the access time of the product 1, the product 2, and the product 7 is long (the user is interested). Also, it is assumed that each form of the product is a real image. This is the same in other examples. The display format may be changed according to the access time.
[0041]
FIG. 12 shows a case in which many individual products are posted on the homepage, and when details (enlarged images, etc.) can be seen, a two-dimensional map of the prices of the products on the homepage and the types of XY coordinates is set in advance. Prepare and arrange the product name at the corresponding position on the map based on the price and type of the product viewed by the visitor (user), and brighten and shorten the product with long access time. It darkens the product and creates a browsing history image of the user. This example also shows that the access time of the product 1, the product 2, and the product 7 is long. At this time, the display format may be changed according to the access time.
[0042]
FIG. 13 shows a case in which thumbnails of product images (real images) are arranged at corresponding positions on the map in FIG. 12 and displayed with changed brightness according to access time to create a browsing history image of the user. is there. Further, as shown in FIG. 14, the image size is changed according to the access time and displayed (for example, a product with a long access time has a large image size, and a product with a short access time has a small image size). May be created. In FIG. 14, the products 1, 2, and 7 have a large image size, and the others have a small image size. At this time, the display format may be changed according to the access time.
[0043]
FIG. 15 is an example in which icons of colors depending on the viewing time are arranged at corresponding positions on the map instead of the product names in FIG. 12, and the black frame assumes the icons. Similarly, FIG. 16 is an example in which the color around the product image is changed and displayed according to the access time in FIG. Similarly, FIG. 17 shows an example in which a bar graph (bold horizontal line) is shown below the product name in FIG. 12, and the length of the bar graph is changed according to the access time and displayed.
[0044]
FIG. 18 shows that a large number of individual products are posted on the homepage, and when details (enlarged images and the like) can be seen, the price of the homepage product and the access time (or access time) are determined in advance. A two-dimensional map of XY coordinates is prepared, and based on the product viewed by the visitor (user) and the access time (or access time), the product is arranged at a corresponding position on the map, and the access is performed. The browsing history image of the user is created by increasing the image size of a product having a long time and reducing the image size of a product having a short time. At this time, the display format may be changed according to the access time.
[0045]
As described above, according to the present invention, the history browsed by the user via the network can be confirmed on the product image when called by the user. As a result, the clerk can easily grasp the demands and the trends of the users who have visited the store via the network.
[0046]
A part or all of the processing functions of each unit in the center server and the store server shown in FIGS. 2, 6, and 7 are configured by a computer program, and the program is executed by the computer to realize the present invention. It is needless to say that the processing sequence of the operation sequence shown in FIG. 4 or FIG. 8 can be configured by a computer program and the computer can execute the program. In addition, a program for realizing the processing function by the computer or a program for causing the computer to execute the processing procedure is stored in a computer-readable recording medium such as an FD, an MO, a ROM, a memory card, The program can be recorded on a CD, a DVD, a removable disk, or the like, stored and provided, and the program can be distributed through a network such as the Internet.
[0047]
【The invention's effect】
As described above, according to the present invention, the following effects can be obtained.
(1) It is possible not only to visit a store via a network and browse the inside of the shop, but also to perform EC shopping in which a store clerk can be consulted with confidence if necessary.
[0048]
(2) The clerk can easily (in real time, easily) recognize the browsing history of the user (customer) via the network at a glance. As a result, it is possible to grasp at a glance the tendency of the product that the user is interested in, to make it possible to effectively promote product information and promote sales activities, and to improve sales. Further, since the sales promotion activity can be performed without waiting for the user, it is possible to provide the user with a sense of realism similar to shopping at an actual store.
[0049]
(3) On the other hand, a user can smoothly and safely consult a product inquiry without giving a sales clerk an explanation of a product of his / her interest without actually going to a real store.
[Brief description of the drawings]
FIG. 1 is a schematic system diagram for explaining a first embodiment of the present invention.
FIG. 2 is a diagram illustrating a configuration example of a center server according to the first embodiment of the present invention.
FIG. 3 is a diagram illustrating an example of access log information.
FIG. 4 is an overall operation sequence diagram according to the first embodiment of the present invention.
FIG. 5 is a schematic system diagram for explaining a second embodiment of the present invention.
FIG. 6 is a diagram illustrating a configuration example of a center server according to a second embodiment of the present invention.
FIG. 7 is a diagram illustrating a configuration example of a store server according to a second embodiment of the present invention.
FIG. 8 is an overall operation sequence diagram according to the second embodiment of the present invention.
FIG. 9 is a diagram illustrating an example of a screen image of a browse history image according to the present invention.
FIG. 10 is a diagram showing another example of the screen image of the browsing history image.
FIG. 11 is a diagram showing another example of the screen image of the browsing history image.
FIG. 12 is a diagram showing another example of the screen image of the browsing history image.
FIG. 13 is a diagram showing another example of the screen image of the browsing history image.
FIG. 14 is a diagram showing another example of the screen image of the browsing history image.
FIG. 15 is a diagram showing another example of the screen image of the browsing history image.
FIG. 16 is a diagram showing another example of the screen image of the browsing history image.
FIG. 17 is a diagram showing another example of the screen image of the browsing history image.
FIG. 18 is a diagram showing another example of the screen image of the browsing history image.
[Explanation of symbols]
110 User terminal
120 Center server
121 Web server section
122 Browsing history image creation unit
123 User access log database
124 store / product video database
125 store server interface
130 store server
131 Browsing history image creation unit
132 Display
140 Computer Network

Claims (11)

A method of creating and presenting a browsing history image of a user who visits a store via a network and browses products,
When holding the access log information of the user and receiving information (hereinafter, referred to as a user ID) for identifying the user from the request source, the access log information related to the user ID is acquired, and the access request of the access log information is received. Browsing characterized by acquiring information of a product browsed by the user, creating a browse history image of the user based on the acquired information of the product, and presenting the created browse history image to the request source. History image creation / presentation method. 2. The browsing history image creation / presentation method according to claim 1, wherein said browsing history image indicates at least one of a product name and an image of a product browsed by a user. Method. 3. The browsing history image creation / presentation method according to claim 2, wherein the product name or the image is based on the time or time when the user accesses the product, and the access time or time is arranged at a corresponding position on the one-dimensional coordinate axis. A browsing history image creation / presentation method characterized by being shown in a form. 3. The browsing history image creation / presentation method according to claim 2, wherein the product name and the image are located at corresponding positions on a two-dimensional map using the product type and price as XY coordinate axes based on the product type and price. A browsing history image creation / presentation method characterized by being arranged and shown. 3. The browsing history image creation / presentation method according to claim 2, wherein the product name and the image are two-dimensional based on an access time and a price of the product based on a time and a price at which the user accesses the product. A browsing history image creation / presentation method characterized by being arranged and shown at a corresponding position on a map. The browsing history image creating / presenting method according to any one of claims 2 to 5, wherein the product name and the image are indicated differently according to a user's access time. Creation and presentation method. The browse history image creation / presentation method according to any one of claims 2 to 5, wherein the product name and the image are displayed differently according to a user's access time.・ Presentation method. 6. The browsing history image creation / presentation method according to claim 4, wherein the product name and the image are indicated by arranging a color icon depending on an access time at a corresponding position on a two-dimensional map. Viewing history image creation / presentation method. A browsing history image creation / presentation center apparatus for creating and presenting a browsing history image of a user who visits a store via a network and browses a product,
Upon receiving information of a product browsed by the user, a means of storing access log information of the user, and information for identifying the user from a request source (hereinafter, user ID), the user ID Means for acquiring access log information related to the user, means for acquiring information on the product browsed by the user in response to the access request for the access log information, and creating a browse history image of the user based on the information on the acquired product. Means for presenting the created browsing history image to the request source. A browsing history image creation / display device for creating and presenting a browsing history image of a user who visits a store via a network and browses a product,
Means for transmitting information for identifying a user (hereinafter, referred to as a user ID) to the Web center server, acquiring access log information relating to the user ID, and transmitting an access request for the access log information to the Web center server; Means for acquiring information on the product browsed by the user, means for creating a browse history image of the user based on the information on the acquired product, and means for displaying the created browse history image. Browsing history image creation and display device. A program for causing a computer to execute the browsing history image creation / presentation method according to claim 1.

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