RU2617556C2 - Method of placement and presentation of advertising and information materials on it devices - Google Patents

Abstract

FIELD: information technology.

SUBSTANCE: in the method: a reference system is created, containing a communication subsystem, to obtain offline information, the advertising materials are placed in the communication subsystem, using the IT device software, these materials are extracted, transmitted, stored and displayed on the IT devices in the form of the information blocks in the offline mode and initiation of a direct voice or video connection with the supplier of promotional materials.

EFFECT: reducing the time for obtaining information for the user of the IT device and ensuring that information is retrieved offline.

8 cl, 1 dwg

Description

The invention relates to the field of advertising, in particular, placement by advertisers and providing users with advertising and information materials on IT devices.

The prior art method for automatically linking an advertiser and a consumer (RU 2383927, IPC G06Q 90/00, published March 10, 2010) by telephone connection using a network system including interconnected switching subsystem, search subsystem and telephone subsystem, comprising the steps on which: they accept, through the switching subsystem, advertisers from advertisers and telephone numbers of advertisers; by means of the switching subsystem, they save received advertisements and telephone numbers of advertisers; by means of a search subsystem, information entered by the consumer for searching advertisements is received; generate key data through the search subsystem based on the received information; transmit the generated key data to the switching subsystem through the search subsystem; retrieving through the switching subsystem one or more of the stored advertisements based on key data received from the search subsystem; transmit, through the switching subsystem, the extracted advertisements to the search subsystem; transmit by means of a search subsystem to the switching subsystem the consumer’s telephone number corresponding to the advertisement selected by the consumer from said extracted advertisements; transmit by means of the switching subsystem to the telephone subsystem the telephone number of the consumer received from the search subsystem and the telephone number of the advertiser corresponding to the selected advertisement; establish, by means of the telephone subsystem, an automatic telephone connection between the consumer and the advertiser by initiating a call in the telephone network between the telephone numbers of the consumer and the advertiser received from the switching system.

The disadvantage of this method is that in order to connect the advertiser with the consumer, the consumer must necessarily indicate a telephone number in the search subsystem to establish a connection with the advertiser.

Search for advertisements is carried out only through the introduction of keywords in the search subsystem.

The closest technical solution, selected as a prototype, is a method for placing advertising and informational messages on IT devices (RU 2475846, IPC G06Q 30/02, published 04.05.2011), which consists in registering suppliers of advertising and informational messages, arranging financial calculations formed in the system, preparation of advertising space by project participants, advertisers, advertising agencies, the website operator together, while the website operator creates two sections: shared for all users to access systems and a personal account for registering advertising agencies and advertisers, advertising agencies register in your account on a website and create a virtual office, advertising agencies register their advertising devices in a common information field with the parameters: placement (address), technical characteristics, provide advertising devices (terminals) registered by the website operator available for placement of advertising and information materials, suppliers of advertising and information messages they create in your personal account on the website and create a virtual office, suppliers of advertising and information messages register their advertising company in the general information field with the parameters: placement time, prepared advertising material in the established format, create an advertising broadcast in the search directory on the website , create an advertising broadcast, the website operator after checking for legality transfers information and advertising materials and terminals to the terminals selected by the suppliers of advertising and information messages iviruet their citizens to obtain information of interest, provide promotional materials to the terminal via an interactive interface that provides registered and hosted on terminal advertising information on a search engine site visitors.

The disadvantages of this method are:

- advertisers cannot choose the most profitable, from the point of view of consumer feedback statistics, IT devices for placing advertising and information materials;

- there is no connection through various communication channels between the consumer and the advertiser using the advertising device, which limits the effectiveness of the advertising campaign;

- there is no possibility for the consumer of information to receive it if the IT device is disconnected from the Internet.

The technical problem solved by the present invention is to create a method that provides the user with the opportunity to receive information posted on an IT device in offline mode, i.e. when an IT device is disconnected from the Internet, providing advertisers with IT device statistics for the most cost-effective placement of advertising and information materials, in organizing the possibility of voice and / or video connection of a user with a supplier of advertising and information materials through various types of communication, for example, telephone , and sending any type of message to any subscribers, such as text messages, directly from an IT device.

The technical result of the proposed technical solution is to expand the functionality, reduce the time of receipt and presentation of information.

To achieve the claimed technical result, a method for placing and presenting advertising and information materials on IT devices is proposed, which consists in creating an information and reference system including at least one switching subsystem, developing software for IT devices, preparing advertising space for project participants: suppliers of advertising and information materials, owners of IT devices, operator of an information and reference system, processing financial calculations formed in the system, creation of public sections in the switching subsystem for access by users of the system and personal virtual user accounts, registration of IT devices in the general information field with the specified parameters, placement of advertising and information materials in the general information field of the communication subsystem, creation of the advertising broadcast in the search catalog of the switching subsystem, the preparation and permission to present advertising and information materials on IT devices, are selected x suppliers of advertising and information materials, the operator of the switching subsystem, according to the invention, advertising and information materials placed by their suppliers in the switching subsystem are extracted from it using software IT devices, transferred, stored and displayed on the IT device in the form of information blocks, with the possibility of initiating the function of providing the user with promotional information materials of additional information, including offline mode, and with the possibility and initiating direct voice and / or video connection of a user of advertising and information materials with their supplier, the user of advertising and information materials has the ability to send various types of messages to suppliers of advertising and information materials, while the advertising and information provider independently selects the type of communication to connect with him and indicates in the switching subsystem, the information necessary for the connection, while the software of the IT device generates and transfers to the switching odsistemu used to accommodate the promotional materials, statistics, user manipulation made by them on the IT-devices and switching subsystem, according to information received, generates and provides information to suppliers of promotional materials.

Wherein:

- the switching subsystem is made in the form of a network resource: an Internet resource and software for IT devices;

- IT devices are configured to connect to the network: the Internet and / or telephone, and / or satellite, providing voice and / or video communication;

- the software of the IT device is configured to allow the user to enter numbers, letters, symbols, and signs;

- when registering IT devices in the general information field of the switching subsystem, parameters are indicated, for example: address of actual placement, technical specifications, availability calendar for the placement of advertising and information materials and their cost;

- information blocks are made in the form, for example, of electronic business cards;

- the initiation of the function of providing the user with promotional information materials of additional information is performed, for example, by clicking the "Info" icon;

- initiation of direct voice and / or video connection of the user of advertising and information materials with their supplier is carried out, for example, by pressing the "Call" icon.

The implementation of the proposed method is schematically represented in the drawing.

Implement the proposed method as follows.

From one to several subsystems are created, for example, a switching subsystem (Internet resource, software, etc.).

Create software for IT devices.

The project participants are preparing the advertising space: suppliers of advertising and information materials, owners of IT devices and the operator of the information and reference system. Create public partitions in the switching subsystem for system users. In the switching subsystem, everyone who wants to participate in the project is registered and create their own virtual personal account;

- owners of IT devices;

- suppliers of promotional materials.

The owners of IT devices register the latter in the general information field with predefined parameters, for example, the address of the actual placement, technical specifications, availability calendar for the placement of advertising and information materials and their cost id. Suppliers of promotional materials place information in the general information field with the specified parameters.

The operator of the information and reference system checks (moderates) advertising and information materials posted by suppliers in the switching subsystem, and in the absence of comments on the content or other restrictions gives permission to transfer advertising and information materials to IT devices. The software extracts information from the switching subsystem, transfers it to IT devices by connecting to a network, such as the Internet, and stores information placed on IT devices by suppliers of advertising and information materials, displays information blocks in various forms on IT devices, for example, in the form of "electronic business cards" ("Call", "Info" icons).

Thus, the storage of advertising and information materials on an IT device allows their consumers to receive the full amount of this information offline, i.e. when the IT device is disconnected from the Internet, which provides the extension of the functionality of the proposed method compared with the closest analogues.

Demonstration of advertising and information materials in the form of information blocks on an IT device and the possibility of initiating a direct voice and / or video connection of a user of advertising and information materials with their supplier, for example, by pressing the Info and / or Call icons, allows the user to click by pressing one icon to carry out direct voice or video communication with the supplier and, therefore, significantly reduce the time to establish communication and receive all the necessary information from the supplier.

All statistics of various manipulations on IT devices, for example, queries, searches, connections, sending messages, information from users, is transmitted to the switching subsystem, this allows suppliers of advertising and information materials to choose the most suitable device for them with the parameters they need, for example, location, the frequency of demand, etc., which ensures the expansion of the functionality of the proposed method and significantly reduces the search time for the desired IT device.

IT devices are equipped with, for example, a touch monitor, intercom and video camera, which, in addition to being able to connect to a network, such as the Internet, can provide voice and / or video connections through various types of communications, such as telephone.

A user on an IT device looks through the advertising and information materials that interest him. If necessary, it searches for advertising and information materials of interest through the search function.

When a user initiates a connection, for example, by pressing the “Call” icon, a voice and / or video connection is established between the user and the supplier of advertising and information materials through various types of communication, for example, telephone, in one click.

Thus, users receive the information they need on IT devices, having the ability to directly connect to the supplier of advertising and information materials, using the IT device without specifying additional information, and also receive voice and / or video connections through various communication channels, for example, telephone , and the ability to send various types of messages, for example text messages, to any subscriber, and suppliers of advertising and information materials get the opportunity to independently place advertisements the set-information materials on selected, available for placement with the best statistics manipulation users of IT-devices, and the ability to obtain performance statistics placing its advertising campaign in selected of IT-devices.

The proposed method is illustrated in the diagram.

The proposed technical solution meets the criterion of "novelty", because the prior art did not identify technical solutions with the proposed set of features, the criterion of "industrial applicability", because the results of the experimental verification confirmed the achievement of the technical result. This method was demonstrated at the industrial exhibition "EXPO-2014", which took place in July 2014 in Yekaterinburg and interested many exhibitors and visitors.

Claims (8)

1. The method of placing advertising and information materials on IT devices, which consists in creating an information and reference system that includes at least one switching subsystem, preparing advertising space for project participants, advertisers, advertising agencies, owners of IT devices, website operator, creation by the operator of a web site in the switching subsystem of public sections for users of the system and personal virtual accounts of suppliers of advertising and information materials, regis IT devices in the general information field with the specified parameters, placement of advertising and information materials in the general information field of the switching subsystem, preparation and permission to present advertising and information materials on IT devices selected by the suppliers of advertising and information materials, the switching subsystem operator, the fact that IT devices extract advertising and informational materials placed by suppliers in the switching subsystem in the form of separate information blocks They are stored on IT devices, provided to the user in the absence of an Internet connection, and in normal mode, users of IT devices communicate with suppliers of advertising and information materials, who independently choose the type of communication with the user using the communication subsystem. 2. The method of placing advertising and information materials according to claim 1, characterized in that the switching subsystem is made in the form of a network resource, for example, an Internet resource of the operating system of an IT device. 3. The method of placing advertising and information materials according to claim 1, characterized in that the IT devices are configured to connect to a network, for example: the Internet, telephone, satellite, providing voice and / or video communication. 4. The method of placing advertising and information materials according to claim 1, characterized in that IT devices provide for the user the ability to enter numbers, letters, symbols and signs, as a result of which users are able to form various requests on the IT device, for example, telephone connection. 5. The method of placement of advertising and information materials according to claim 1, characterized in that when registering IT devices in the general information field of the switching subsystem, parameters are indicated, for example: address of the actual placement, technical characteristics, availability calendar for placement of advertising and information materials and their cost. 6. The method of placing advertising and information materials according to claim 1, characterized in that the information blocks are made in the form, for example, of electronic business cards. 7. The method of placing advertising and information materials according to claim 1, characterized in that the initiation of the function of providing the user with electronic business cards is performed, for example, by clicking the "Info" icon. 8. The method of placing advertising and information materials according to claim 1, characterized in that the direct voice and / or video connection of the user of advertising and information materials with their supplier is initiated, for example, by pressing the "Call" icon.

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