JP2015215852A - Advertisement information distribution device, advertisement information distribution program and advertisement information distribution method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable reuse of identification information by kinetically assigning the identification information associated with a phone calling destination (called destination) to utilize resource of the identification information and prevent resource depletion thereof, and enable an advertisement information distribution which is further effective for a user who contacts with advertisement information.SOLUTION: An advertisement information distribution device comprises: identification information posting means which explicitly or implicitly posts identification information associated with a sponsor on an advertising medium with first advertisement information; phone calling reception means which receives a phone calling to a phone calling destination number (origination destination number) based on the identification information; phone calling connection means by which the phone calling is connected to a phone calling destination telephone set device; phone calling source number acquisition means which acquires a phone calling source number (origination source number) through Internet or the telephone network; advertisement information distribution means which distributes second advertisement information to the phone calling source number; and association change means which releases the association of the sponsor with the identification information and associates another sponsor different from the sponsor with the identification information.

Description

  The present invention relates to an advertisement information distribution device, an advertisement information distribution program, and an advertisement information distribution method.

  When a telephone number associated with each advertiser is posted along with the advertisement information on the web page of the advertisement providing site, and a user who sees it places a call to the advertiser, the advertisement is based on the establishment of the call. A method for generating a charge is proposed. Note that one method of this advertising method is called a pay-per-call method, for example, as disclosed in Patent Document 1.

JP 2005-115945 A

  In recent years, there are many advertisement providing sites. When posting own advertisement information on a large number of advertisement providing sites, if a different telephone number is assigned for each site, it is necessary to prepare a large number of telephone numbers for one advertiser. Further, there may be a case where advertisement information of a plurality of products (advertisement objects such as products and services) is posted in one advertisement providing site. If different telephone numbers are assigned to each of the plurality of products, it is necessary to prepare more telephone numbers. Since it is necessary to prepare different telephone numbers for each advertiser, the number of necessary telephone numbers is enormous.

  Thus, in order to assign a different telephone number for each of many advertisement providing sites and products, it is necessary to use a telephone number with a large number of digits. However, when the number of digits of the telephone number increases, the number of users who make a call increases, and the number of users who abandon the call due to annoyance increases, leading to a reduction in advertising effectiveness. Depending on the specifications on the call reception system side, there are restrictions on the number of digits of the telephone number that can be assigned to the advertisement information, and it may be impossible to increase the number of digits unnecessarily.

  In addition, since the number of advertisement-providing sites on which advertisers post advertisement information and the types of merchandise handled may vary, the number of telephone numbers that can be reserved for each advertiser (or for each advertisement-providing site) It is necessary to secure. Then, even if the number of digits of the phone number is increased, the phone number resource will be quickly depleted, and the number of digits of the phone number must be increased more and more to secure the number of phone numbers for each advertiser. .

  On the other hand, from the viewpoint of advertising effectiveness, it is more preferable if further advertising information can be provided to a user who makes a call in contact with the advertising information. If the user visits the store, etc., if the advertisement information can be provided as a trigger, the advertising effect can be further improved.

  The present invention has been made in view of the above circumstances, and the identification information can be re-established by dynamically assigning identification information associated with a callee (destination) in the pay-per-call method. Advertisement information distribution apparatus and advertisement information distribution program that enable the use of resources of identification information, prevent the exhaustion of exhaustion information and prevent advertisement information from being distributed to users who are in contact with the advertisement information. It is an exemplary problem to provide an advertisement information distribution method.

  In order to solve the above problems, an advertisement information distribution apparatus as an exemplary aspect of the present invention includes identification information that explicitly or implicitly places identification information associated with an advertiser together with first advertisement information on an advertisement medium. Posting means, call reception means for receiving a call addressed to a callee number (calling number) based on the identification information, call connection means for connecting the call to a callee telephone device, A caller number acquisition unit that acquires a caller number (source number) via the Internet or a telephone network, an advertisement information distribution unit that distributes second advertisement information to the caller number, an advertiser, Association changing means for releasing the association with the identification information and associating the identification information with another advertiser different from the advertiser.

  Since the second advertisement information is distributed to the acquired caller number, the advertisement is higher than when the user who has the telephone device associated with the caller number is only in contact with the first advertisement information. An effect can be obtained. Since the second advertisement information is distributed to the caller source number automatically acquired based on the call, the second advertisement information can be distributed easily and without delay at an appropriate timing.

  In addition, since the association between the advertiser and the identification information is canceled and the other advertisers different from the advertiser are associated with the identification information, one identification information can be used by a plurality of advertisers, and the identification information can be reproduced. It can be used to effectively use resources of identification information and prevent exhaustion. If the association change means automatically cancels the association between the advertiser and the identification information, and automatically associates the identification information with another advertiser different from the advertiser, the relationship between the advertiser and the identification information is changed. Assignments can be made automatically.

  Here, as an example of the advertisement medium, an advertisement magazine such as an Internet web page or free paper, or a broadcast medium such as a newspaper, television, or radio can be applied. Of course, the advertiser may post the first advertising information on a plurality of advertising media, and in that case, may post different identification information for each advertising media. At that time, the plurality of identification information is associated with the advertiser, and it is determined whether the call is made by the user who has contacted which advertising medium depending on which identification information is used for the call. You may be able to.

  Implicit posting means that, for example, the second advertisement information or identification information is not posted in a form that is directly visible on the web page, and the second advertisement information or identification information is linked to a banner or text. This includes the case where the second advertisement information and the identification information are displayed in a pop-up display when the mouse rolls on.

  The identification information is typically a multi-digit identification number, and constitutes a part of the call destination number or is used by being added to the call destination number. For example, when the identification information is “ABCDEFGH” (A to G are numbers), the callee number may be “0066-ABCD-EFGH”. In addition, when the call destination number is “0066-1234-5678” and the identification information “ABCDEFGH” is subsequently input as an additional number, the call is connected to the telephone device of the advertiser. It may be.

  If the telephone number of the caller's telephone device is associated with the telephone number of the advertiser's telephone device and the call to the caller's telephone number is connected to the telephone device of the advertiser, The number does not necessarily have to be the same as the telephone number of the advertiser's telephone device.

  When the advertisement information distribution device further includes a distribution permission determination unit that determines whether the second advertisement information can be distributed to the call originator number, and the advertisement information distribution unit determines that the distribution permission determination unit determines that the distribution is possible The second advertisement information may be distributed only to the caller number.

  Based on the acquired call source number, it is determined whether or not the second advertisement information addressed to the call source number can be distributed. Therefore, the second advertisement information is automatically distributed to the call source number to be distributed, It is possible to realize a process separation in which the second advertisement information is not distributed to the caller source number that should not be distributed. Since the second advertisement information is not distributed to the caller source number that should not be distributed, useless advertisement distribution can be reduced. By distributing the second advertisement information only to the caller number to be distributed, it is possible to achieve advertisement distribution with high distribution efficiency as a result. It is preferable that the advertisement information distribution apparatus has a list of caller numbers that should be distributed and caller numbers that should not be distributed in advance.

  The distribution possibility determination means may determine that distribution is possible only when the caller number is a mobile phone number.

  When the caller number is a mobile phone number, the second advertisement information can be reliably delivered to the mobile phone device using the short message service (SMS). On the other hand, if the caller number is not a mobile phone number, for example, a fixed phone number starting from an area code or an IP phone number starting from 050, the advertisement delivery addressed to the caller number does not reach the telephone device. there is a possibility. In such a case, by disabling the distribution of the second advertisement information, useless advertisement distribution can be reduced.

  The advertisement information distribution device further includes a call origin number input means for accepting the input of the call origin number without going through the Internet or the telephone line network, and the advertisement information distribution means is accepted by the call origin number input means. The third advertisement information may be distributed to the caller number.

  For example, when the caller number input means accepts the input of the caller number without going through the Internet or the telephone network, it is manually entered at the terminal in the store based on the mobile phone number obtained from the user who visited the store. It is also possible for the caller number to be accepted. In addition, for example, by performing short-range wireless communication such as Bluetooth communication (registered trademark), Felica communication (registered trademark), infrared communication, etc. between the mobile phone device possessed by the user who visited the store and the terminal in the store, A mode in which the caller source number of the mobile phone device may be received by a terminal in the store may be used.

  According to another exemplary aspect of the present invention, there is provided an advertisement information distribution program, an identification information posting means for explicitly or implicitly posting a computer with identification information associated with an advertiser together with first advertisement information. Call accepting means for receiving a call addressed to a call destination number based on information, call connection means for connecting a call to a call destination telephone device, and the call call source number via the Internet or telephone line network Caller number acquisition means to be acquired, advertisement information distribution means to distribute the second advertisement information to the caller number, and the association between the advertiser and the identification information is released, and the advertiser is identified as different from the advertiser It functions as an association changing means for associating information.

According to still another exemplary aspect of the present invention, in the advertisement information delivery method, each step executed by the computer explicitly or implicitly places the identification information associated with the advertiser together with the first advertisement information on the advertisement medium. Identification information posting step, a call reception step for receiving a call addressed to a call destination number based on the identification information, a call connection step for connecting the call to a call destination telephone device, and a call connection for the call Cancellation of association between advertiser and identification information, call source number acquisition step of acquiring original number via Internet or telephone line network, advertisement information distribution step of distributing second advertisement information to call source number The association changing step of associating an advertiser different from the advertiser with the identification information, further objects or other features of the present invention will become apparent from the preferred embodiments described below with reference to the accompanying drawings. Is It will be.

  According to the present invention, identification information can be reused by dynamically allocating identification information associated with a callee (destination) in a pay-per-call system. Can be effectively utilized and depletion can be prevented. In addition, it is possible to obtain a high advertising effect by enabling the distribution of advertising information with a higher advertising effect to a user in contact with the advertising information.

It is a schematic structure figure showing the whole advertisement information distribution system composition concerning an embodiment. It is a block diagram which shows the outline of an internal structure of an information management server. It is a data structure figure which shows the outline of the data structure of an identification information database. It is a flowchart explaining the whole operation | movement of an advertisement information delivery system.

  Hereinafter, an advertisement information distribution apparatus 1 according to an embodiment will be described with reference to the drawings. In the present specification, a server means a server computer, and a site (a website and an Internet site are also synonymous) means a collection of web pages virtually constructed in the server. A web page is a virtual information providing medium that can be specified by a URL and on which various information such as character information and image information is posted. Here, “publishing on a website” is used synonymously with “publishing on a webpage”, and “browsing a website” is used synonymously with “viewing a webpage”.

  FIG. 1 is a schematic configuration diagram showing an overall configuration of an advertisement information distribution system S including an information management server 1 as the advertisement information distribution apparatus. The information management server 1 is connected to the advertiser terminal 3, the advertisement providing server 5, and the user terminal 6 through the Internet W so as to be able to transmit and receive information. Each of the advertiser and the user has an advertiser telephone (caller-side telephone equipment) 7 and a user telephone (caller-source telephone equipment) 8, which are connected via the telephone line network N to the information management server 1. It is connected to the.

  In FIG. 1, the information management server 1 constitutes an advertisement information distribution device as a single server, but functions as an advertisement information distribution device (discussed later, identification information posting means M1, call reception means M2, The power connection means M3, the caller number acquisition means M4, the advertisement information distribution means M5, the association change means M6, the distribution availability determination means M7, and the caller number input means M8 each exhibit functions) distributed to a plurality of computers. Of course it is good.

  For example, a call management server (not shown) separated from the information management server 1 is arranged connected to the telephone network N, and the call management server is a part of means as an advertisement information distribution device (for example, The call reception means M2, the call connection means M3, the caller source number acquisition means M4, etc.) may be provided. Further, the advertiser terminal 3 may function as the caller source number input means M8. Whether each means as the advertisement information distribution apparatus is realized by one server computer or by cooperation of a plurality of server computers is a matter that can be appropriately changed in design.

<Information management server 1>
The information management server 1 is a server computer that constitutes a main part of the advertisement information distribution system S, and is connected to the advertiser terminal 3, the advertisement providing server 5, and the user terminal 6 via the Internet W. When the information management server 1 and the call management server are configured separately, the information management server 1 is connected to the call management server via the Internet W or without the Internet W. It is preferable.

  FIG. 2 is a block diagram showing an outline of the internal configuration of the information management server 1. The information management server 1 has an arithmetic processing unit (CPU) 15 and a storage device (memory) 16 inside. An advertisement information distribution program P is stored in the memory 16. In the embodiment, the advertisement information distribution program P causes the information management server 1 to execute identification information posting means M1, call reception means M2, call connection means M3, caller number acquisition means M4, advertisement information distribution means M5, It is made to function as the association changing means M6 and the delivery possibility judging means M7. Further, the advertisement information distribution program P causes the advertiser terminal 3 to function as the caller source number input means M8.

  An identification information database D is also stored in the memory 16. FIG. 3 is a data structure diagram showing an outline of the data structure of the identification information database D. As shown in FIG. The identification information database D is constructed by associating the information of the advertiser A, the advertisement information 10, the identification information 11, and the telephone number 13 of the advertiser telephone 7 with each other.

  The advertisement information 10 includes first advertisement information 10a, second advertisement information 10b, and third advertisement information 10c. The first advertisement information 10a is advertisement information provided together with the identification information 11 on the site page (advertisement medium) 12a of the advertisement providing server 5 together with the identification information. The second advertisement information 10b is advertisement information distributed toward the user telephone 8 based on the acquisition of the call source number by the call source number acquisition unit M4. The third advertisement information 10c is advertisement information distributed toward the user telephone 8 based on the caller number input by the caller number input means M8.

  The identification information 11 is information for specifying the telephone device (advertiser telephone 7) of the associated advertiser A. When the user U makes a call based on the identification information 11, the call is connected to the advertiser telephone 7.

  The identification information posting means M1 has a function of posting the identification information 11 associated with the advertiser A on the site page 12a together with the first advertisement information 10a. The identification information 11 and the first advertisement information 10a are transmitted from the information management server 1 to the advertisement providing server 5 via the Internet W. The first advertisement information 10a and the identification information 11 posted on the site page 12a are browsed by the user who accesses the site page 12a by the user terminal 6.

  The call receiving unit M2 has a function of receiving a call from the user U based on the identification information 11. The user U uses the user telephone 8 to make a call to the call destination number. The call destination number is a number associated with the advertiser telephone 7 of the advertiser A, and is not necessarily the telephone number 13 itself of the advertiser telephone 7. In the embodiment, the telephone number of the advertiser telephone 7 is used. 13 is another telephone number associated with 13. The callee number includes identification information 11 in a part thereof.

  The call connection means M3 has a function of connecting a call addressed to a call destination number to the advertiser telephone set 7. The call addressed to the caller telephone number is connected to the advertiser telephone set 7 based on the fact that the callee telephone number including a part of the identification information 11 is associated with the telephone number 13 of the advertiser telephone set 7.

  The caller source number acquisition unit M4 has a function of acquiring the caller source number 14 via the Internet W or the telephone line network N based on the call sent from the user telephone 8 to the callee number. The call source number 14 is generally a telephone number of the user telephone 8 and is also called a caller number. When the user telephone 8 is a mobile phone or a smartphone, and is a telephone device to which a mobile phone number is assigned, the call origin number 14 is the mobile phone number of the user U.

  When the above-mentioned call is a call from a fixed telephone or a mobile phone via the telephone line network N (so-called normal call), the caller source number acquisition means M4 passes through the telephone line network N. Get the caller number 14. When the above call is a so-called Internet phone (IP phone starting from 050, phone using VoIP, phone using the call function of SNS (social network service) application or messenger app, etc.) The original number acquisition unit M4 acquires the caller original number 14 via the Internet W. In that case, the caller source number 14 may not be a telephone number but a registration ID in the calling application of the user U.

  The advertisement information distribution unit M5 has a function of distributing the second advertisement information 10b to the caller number 14 acquired by the caller number acquisition unit M4. Since the call origination number 14 is associated with the user telephone 8, the second advertisement information 10 b is distributed to the user telephone 8. The user U who made a call based on the identification information 11 comes into contact with (views or listens to) the second advertisement information 10b distributed to the user telephone 8. The advertisement information distribution unit M5 has a function of distributing the third advertisement information 10c to the inputted caller number 14 based on the caller number 14 input by the caller number input unit M8. . Since the call origin number 14 is associated with the user telephone 8, the third advertisement information 10 c is distributed to the user telephone 8. The user U who has made a call based on the identification information 11 comes into contact with (views or listens to) the third advertisement information 10 c distributed to the user telephone 8.

  The distribution availability determination means M7 has a function of determining whether the distribution of the second advertisement information 10b to the caller source number 14 is possible. That is, according to the content of the acquired caller number 14, it is determined whether the second advertisement information 10b addressed to the caller number 14 is to be distributed (distributable) or not (distributable). When the distribution possibility determination unit M7 determines that the distribution is possible, the advertisement information distribution unit M5 distributes the second advertisement information 10b addressed to the caller source number 14. When the distribution possibility determination unit M7 determines that the distribution is impossible, the advertisement information distribution unit M5 does not distribute the second advertisement information 10b addressed to the caller source number 14.

  For example, in the present embodiment, the distribution possibility determination unit M7 determines whether distribution is possible only when the caller source number 14 is a mobile phone number, and determines that distribution is not possible otherwise (not a mobile phone number). Of course, the caller telephone number 14 is the registration ID in the calling application of the user U, and the second advertisement information 10b can be distributed to the registration ID by Internet mail (E-mail) or short message (SMS). In this case, the distribution permission / non-permission determining means M7 may determine the distribution permission even when the caller source number 14 is the registration ID of the calling application in addition to the mobile phone number.

  The association changing unit M6 releases the association between the specific advertiser and the identification information associated with the specific advertiser, and associates the released identification information with another advertiser different from the specific advertiser. Have For example, in FIG. 3, advertiser A1 and identification information 11a are associated with each other. The association changing unit M6 cancels the association between the advertiser A1 and the identification information 11a, and associates the advertiser A2 different from the advertiser A1 with the identification information 11a.

  Since the identification information 11a that is no longer used as the identification information 11 of the advertiser A1 can be reused as the identification information 11 of the new advertiser A2, it is possible to reuse the identification information and thus the reuse of the callee number and the effective use of resources. You can plan.

  If the association between the advertiser A1 and the identification information 11a cannot be canceled, even if the advertiser A1 cancels the advertisement information distribution service, stops the distribution of the advertisement information, and is no longer the advertiser A, the identification information 11a cannot be reused as identification information of another advertiser A2. If it does so, it will be necessary to produce | generate the new identification information 11 whenever the advertiser A newly arises, and it will be necessary to prepare the number and types of the identification information 11 enormously.

  However, if the identification information 11a that was once used as the identification information 11 of the advertiser A1 can be associated with the new advertiser A2, the identification information 11 can be reused (circulated). The number of generations can be reduced. Here, the information management server 1 can automatically execute the generation of the identification information 11 and the association with the advertiser A, the cancellation of the association, and the re-association with the new advertiser A. Further, the cancellation of the association between the advertiser A1 and the identification information 11a and the new association between the new advertiser A2 and the identification information 11a may be executed when predetermined conditions are satisfied. .

  Execution when the predetermined condition is satisfied is, for example, “when the call based on the identification information 11a is not performed for a certain period of time, or even when the number of times the first advertisement information 10a is distributed reaches a certain number of times. May be to release the association between the identification information 11a and the advertiser A ”. Further, “the association between the identification information 11a and the advertiser A2 is executed when a certain period has elapsed since the association between the identification information 11a and the advertiser A1 is released” may be used.

<Advertiser terminal 3>
The advertiser terminal 3 is a computer terminal owned or managed by the advertiser A. The advertiser terminal 3 has an arithmetic processing unit (CPU) and a storage device (memory) inside, and may have a function of a cash register terminal, for example. The advertiser terminal 3 has at least one of a keyboard as an input device and a short-range wireless communication unit such as a Felica port. The advertiser terminal 3 functions as caller number input means M8 by the advertisement information distribution program P.

  The calling source number input means M8 has a function of accepting the input of the calling number 14 without going through the Internet W or the telephone line network N. For example, when the user U visits the store of the advertiser A and reports the telephone number 14 of his / her user telephone 8, the store clerk inputs the telephone number 14 into the advertiser terminal 3 and inputs the caller number. The telephone number 14 of the user telephone 8 may be received by the means M8. Also, the user U owns the user telephone 8 and visits the store of the advertiser A, and communicates with the Felica port of the advertiser terminal 3 based on the short-range wireless communication function of the user telephone 8 The telephone number 14 of the user telephone 8 may be received by the caller telephone number input means M8. In either case, the advertiser terminal 3 accepts input of the caller source number without going through the Internet W or the telephone line network N.

  The accepted telephone number 14 is transmitted to the information management server 1 via the Internet W. Therefore, the information management server 1 also functions as a part of the caller number input means M8. The advertisement information distribution means M5 of the information management server 1 distributes the third advertisement information 10c to the user telephone 8 corresponding to the telephone number 14.

<Advertising server 5>
The advertisement providing server 5 is a server computer connected to the Internet W, and publishes a site page 12a as an advertisement medium on the Internet W. On the site page 12a, the first advertisement information 10a and the identification information 11 distributed from the information management server 1 are explicitly or implicitly posted.

<User terminal 6>
The user terminal 6 is a computer terminal that is owned or managed by the user U and that can be connected to the Internet W, and is capable of browsing the site page 12a. By designating the URL specifying the site page 12a, the first advertisement information 10a and the identification information 11 are displayed on the display screen of the user terminal 6 together with the posting information of the site page 12a.

<Advertiser phone 7>
The advertiser telephone 7 is a telephone device owned or managed by the advertiser A. The advertiser telephone 7 is associated with the telephone number 13 of the advertiser telephone, and a call addressed to the telephone number 13 is received by the advertiser telephone 7. Further, the call to the call destination number based on the identification information 11 is also associated with the telephone number 13 via the call receiving means M2 and the call connection means M3 of the information management server 1, and the advertiser telephone 7 Incoming calls are received.

<User telephone 8>
The user telephone 8 is a telephone device owned or managed by the user U. The user telephone 8 is associated with the caller telephone number 14 and can transmit its own telephone number 14 to the information management server 1 based on the caller ID notification function. If the user telephone 8 is a mobile phone or a smartphone and can receive a short message (SMS) or Internet mail (E-mail) addressed to the caller ID 14 or the registration ID of the calling application, information management is possible. The second advertisement information 10b and the third advertisement information 10c distributed by the advertisement information distribution means M5 of the server 1 are received.

  The user terminal 6 and the user telephone 8 may be separate devices, but the user telephone 8 is a mobile phone, a smartphone, or a tablet terminal, and has an Internet connection function in addition to the function as a telephone. If so, the user terminal 6 and the user telephone 8 may be an integrated device.

  Next, the overall operation of the advertisement information distribution system S will be described with reference to FIG. FIG. 4 is a flowchart of the overall operation of the advertisement information distribution system S. The information distribution server 1 (identification information posting unit M1) transmits the identification information 11a and the first advertisement information 10a associated with the advertiser A1 to the advertisement providing server 5 (S1). The advertisement providing server 5 places the identification information 11a and the first advertisement information 10a on the site page 12a (S2). The user U accesses the site page 12a with the user terminal 6 and browses the identification information 11a and the first advertisement information 10a. When the user U makes a call to the call destination number based on the identification information 11 with the user telephone 8, the call is received by the information management server 1 (call receiving means M2) (S3). The information management server 1 (call connection means M3) connects the call to the advertiser telephone 7 corresponding to the telephone number 13 (S4). At the same time, the call source number 14 of the user telephone 8 is acquired by the information management server 1 (caller number acquisition means M4) (S5).

  The information management server 1 (distribution availability determination means M7) determines whether or not the second advertisement information 10b can be distributed to the acquired caller number 14 (S6). If it is determined that distribution is not possible, the second advertisement information 10b is not distributed (S7). On the other hand, if it is determined that distribution is possible, the information management server 1 (advertisement information distribution means M5) distributes the second advertisement information 10b to the user telephone 8 corresponding to the caller source number 14 (S8). The second advertisement information 10b is distributed by a short message (SMS) or the like.

  When the user U visits the store of the advertiser A1 and the caller number 14 is input to the advertiser terminal 3 (caller number input means M8) (S9), the input caller number 14 is input. Is sent to the information management server 1 (caller number input means M8), and the information management server 1 (advertisement information distribution means M5) sends the third advertisement information to the user telephone 8 corresponding to the caller number 14. 10c is distributed (S10). The third advertisement information 10c is distributed by a short message (SMS) or the like.

  When a certain period has elapsed since the identification information 11a is no longer used as the identification information of the advertiser A1, the information management server 1 (association changing means M6) cancels the association between the identification information 11a and the advertiser A1, The association between the identification information 11a and the advertiser A2 is executed.

  As mentioned above, although preferable embodiment of this invention was described, this invention is not limited to these, A various deformation | transformation and change are possible within the range of the summary.

  For example, the advertisement medium may be a magazine, newspaper, television, radio, etc. as well as an Internet site. In the case where the identification information 11 and the first advertisement information 10a are posted on the advertising medium, the specific advertiser A1 and the plurality of identification information 11 are associated with each other, and different identification information 11 is posted for each advertising medium. It may come to be. Depending on which identification information 11 is used to make a call to the advertiser's telephone 7, it is possible to know which call is received from the user in contact with which advertising medium. Moreover, even if it is the same advertisement medium, you may change the identification information 11 to publish according to a publication date and publication time. Depending on which identification information 11 is used to make a call to the advertiser telephone set 7, it is possible to grasp when the call is made by the user in contact with the advertising medium.

  There is no step (S6) for determining whether or not the second advertisement information 10b can be distributed to the acquired caller number 14, and the second advertisement information 10b is distributed to all the acquired caller numbers 14 by SMS or the like. May be. In addition, the following variations can be considered as a process pattern for distributing the second advertisement information 10b and the third advertisement information 10c by SMS or the like.

<Pattern 1>
After the step of (S5) or (S6), the user U side is confirmed as to whether or not the second advertisement information 10b is desired to be distributed, and the second advertisement information 10b is distributed only to the user U who desires the distribution, The second advertisement information 10b is not distributed to the user U who does not desire distribution. In this case, even if a process for confirming with the user U whether or not the delivery is desired using an IVR (voice response service) or the like during a call session from the user telephone 8 to the advertiser telephone 7 is executed. Good.

  Before or after the call between the user U and the advertiser A and during the call session, the IVR “If the advertisement information can be sent, the number 1 is not required. When the user U pushes the number “1” on the user telephone 8, the signal is sent to the information management server 1 via the telephone line N. The second advertisement information 10b may be sent to the user telephone 8 and delivered.

<Pattern 2>
After the step of (S5) or (S6), the advertiser A side confirms the intention of distribution of the second advertisement information 10b toward the user U, and only the user U that the advertiser A desires to distribute The second advertisement information 10b is distributed, and the second advertisement information 10b is not distributed to the user U who does not desire distribution. In this case, even if a process of confirming with the advertiser A whether or not the delivery is desired using an IVR (voice response service) or the like during a call session from the user telephone 8 to the advertiser telephone 7 is executed. Good.

  Before or after the call between the user U and the advertiser A and during the call session, the IVR sends the message to the advertiser A “If advertising information is sent to the user who is currently calling, the number 1 When the advertiser A pushes the number “1” on the advertising telephone 7, the signal is sent via the telephone line N to the information management server. 1, and the second advertisement information 10 b may be distributed toward the user telephone 8.

<Pattern 3>
The second advertisement information 10b and the third advertisement information 10c are distributed toward the user telephone 8 of the user U based on a distribution command signal (not shown) from the advertiser terminal 3 (or the advertisement providing server 5). It may be a configuration. In this case, the telephone number 14 of the user telephone of the user U has already been acquired by the caller number acquisition unit M4 or the caller number input unit M8, and the advertiser terminal 3 (or the advertisement providing server 5). Is stored inside. The advertiser A (or the administrator of the advertisement providing server 5) should distribute the advertisement information 10b and 10c by operating an advertisement distribution application (not shown) or the like on the advertiser terminal 3 (or the advertisement providing server 5). A user telephone is selected, and a distribution command signal including information specifying the selected user telephone is transmitted to the information management server 1 via the Internet W. The information management server 1 distributes the second advertisement information 10b and / or the third advertisement information 10c toward the user telephone selected based on the distribution command signal.

A, A1, A2 ... advertiser, D ... identification information database, M1 ... identification information posting means, M2 ... call reception means, M3 ... call connection means, M4 ... caller number acquisition means, M5 ... advertisement information distribution Means, M6 ... Association changing means, M7 ... Distribution availability determination means, M8 ... Calling source number input means, N ... Telephone line network, P ... Advertisement information distribution program, S ... Advertisement information distribution system, U ... User, W ... Internet, 1 ... Information management server (advertising information distribution device), 3 ... Advertiser terminal, 5 ... Advertisement providing server, 6 ... User terminal, 7 ... Advertiser telephone (calling telephone equipment), 8 ... User Telephone (calling telephone device), 10 ... advertising information, 10a ... first advertising information, 10b ... second advertising information, 10c ... third advertising information, 11, 11a ... identification information (part of the calling number) , 1 2a ... site page (advertisement medium) of advertisement providing site, 13 ... telephone number of advertiser telephone, 14 ... telephone number of user telephone (caller number), 15 ... CPU (arithmetic processing unit, computer), 16 ... Storage device (memory)

Claims (6)

Identification information posting means for explicitly or implicitly posting the identification information associated with the advertiser together with the first advertising information on the advertising medium;
Call reception means for receiving a call addressed to a call destination number based on the identification information;
Call connection means for connecting the call to a callee telephone device;
Caller number acquisition means for acquiring the caller number of the call via the Internet or a telephone network;
Advertisement information distribution means for distributing second advertisement information to the caller source number;
An advertisement information distribution apparatus comprising: an association changing unit that cancels association between the advertiser and the identification information and associates the identification information with another advertiser different from the advertiser. A delivery permission / inhibition determining means for determining whether or not the second advertisement information can be distributed to the caller source number;
The advertisement information distribution apparatus according to claim 1, wherein the advertisement information distribution unit distributes the second advertisement information to the caller source number only when the distribution availability determination unit determines that the distribution is possible.   The advertisement information distribution device according to claim 1, wherein the distribution availability determination unit determines that distribution is possible only when the caller source number is a mobile phone number. Further comprising a caller number input means for accepting the input of the caller number without going through the Internet or a telephone network;
The said advertisement information delivery means delivers the 3rd advertisement information addressed to the said call origin number received by the said call origin number input means, The any one of Claims 1-3 Advertising information distribution device. Computer
Identification information posting means for explicitly or implicitly posting the identification information associated with the advertiser together with the first advertising information on the advertising medium;
Call reception means for receiving a call addressed to a call destination number based on the identification information;
Call connection means for connecting the call to a call destination telephone device,
Caller number acquisition means for acquiring a caller number of the call via the Internet or a telephone network;
Advertising information distribution means for distributing second advertising information to the caller source number; and
An advertisement information distribution program that cancels the association between the advertiser and the identification information and functions as association changing means for associating the advertiser different from the advertiser with the identification information. Each process executed by the computer is
An identification information posting step for explicitly or implicitly posting the identification information associated with the advertiser together with the first advertisement information on the advertising medium;
A call reception step for receiving a call addressed to a call destination number based on the identification information;
A call connection step of connecting the call to a callee telephone device;
A caller number acquisition step of acquiring a caller number of the call via the Internet or a telephone network;
An advertisement information distribution step of distributing the second advertisement information to the call originator number;
An advertisement information distribution method comprising: an association changing step of canceling association between the advertiser and the identification information and associating the advertiser different from the advertiser with the identification information.

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