JP6393671B2 - Information distribution apparatus, information distribution program, and information distribution method - Google Patents

Description

  The present invention relates to an information distribution apparatus, an information distribution program, and an information distribution method.

  When a telephone number associated with each advertiser is posted along with the advertisement information on the web page of the advertisement providing site, and a user who sees it places a call to the advertiser, the advertisement is based on the establishment of the call. A method for generating a charge is proposed. Note that one method of this advertising method is called a pay-per-call method, for example, as disclosed in Patent Document 1.

JP 2005-115945 A

  In recent years, there are many advertisement providing sites. When posting own advertisement information on a large number of advertisement providing sites, if a different telephone number is assigned for each site, it is necessary to prepare a large number of telephone numbers for one advertiser. Further, there may be a case where advertisement information of a plurality of products (advertisement objects such as products and services) is posted in one advertisement providing site. If different telephone numbers are assigned to each of the plurality of products, it is necessary to prepare more telephone numbers. Since it is necessary to prepare different telephone numbers for each advertiser, the number of necessary telephone numbers is enormous.

  Thus, in order to assign a different telephone number for each of many advertisement providing sites and products, it is necessary to use a telephone number with a large number of digits. However, as the number of digits in the phone number increases, the number of users who make calls increases, and the number of users who give up calling increases due to annoyance, leading to a reduction in advertising effectiveness. Depending on the specifications on the call reception system side, there are restrictions on the number of digits of the telephone number that can be assigned to the advertisement information, and it may be impossible to increase the number of digits unnecessarily.

  In addition, since the number of advertisement-providing sites on which advertisers post advertisement information and the types of merchandise handled may vary, the number of telephone numbers that can be reserved for each advertiser (or for each advertisement-providing site) It is necessary to secure. As a result, even if the number of digits in the phone number is increased, the phone number resource is quickly depleted, and the number of digits in the phone number must be increased more and more to secure the number of phone numbers for each advertiser. .

  Even if a user sees an advertisement and places a call to the advertiser, the advertiser may be absent or may not be able to answer the call because he / she does not release his / her hand. If the advertiser does not notice that there is a call, the user cannot be contacted. Calls from users are wasted, and business opportunities for advertisers are lost.

  Further, from the viewpoint of advertising effectiveness, it is more preferable if further advertising information can be provided to a user who makes a call in contact with the advertising information. If the user visits the store, etc., if the advertisement information can be provided as a trigger, the advertising effect can be further improved.

  The present invention has been made in view of the above circumstances, and notifies the advertiser that there was a call even if the advertiser did not notice the call when there was a call from the user. Then, it is set as an exemplary subject to provide the information delivery apparatus, the information delivery program, and the information delivery method which can make use of the call for a business opportunity.

  In order to solve the above problems, the present invention has the following configuration.

  (1) Identification information posting means for explicitly or implicitly posting identification information associated with the advertiser together with the first advertisement information in order to identify the advertiser on the advertising medium, and a destination based on the identification information Call reception means for receiving a call addressed to a call destination number as a telephone number; call connection means for connecting the call to a call destination telephone device associated with the call destination number; and The caller number acquisition means for acquiring the caller source number as the caller's caller telephone number via the Internet or the telephone line network, and the mail address or SMS address as the contact address of the advertiser are stored. Storage means, caller identification information distribution means for distributing caller identification information, which is information for specifying the caller number, to the contact address, and the advertiser and the identification information Association Dividing the information distribution device having, an association changing means for associating said identification information with said advertiser and different other advertisers.

  Caller identification information can be distributed to the contact address of the advertiser. Since the caller identification information is information for identifying the caller number, the advertiser holds the caller number (that is, holds the callee telephone device) based on the mail or message received at the contact address. You can contact them. Even if the advertiser is unaware of the call addressed to the callee number, he / she must know "there was a call" and "caller identification information" by email or message received at the contact address. Can do.

  In addition, since the association between the advertiser and the identification information is canceled and the other advertisers different from the advertiser are associated with the identification information, one identification information can be used by a plurality of advertisers, and the identification information can be reproduced. It can be used to effectively use resources of identification information and prevent exhaustion. If the association change means automatically cancels the association between the advertiser and the identification information, and automatically associates the identification information with another advertiser different from the advertiser, the relationship between the advertiser and the identification information is changed. Assignments can be made automatically.

  Here, as an example of the advertisement medium, an advertisement magazine such as an Internet web page or free paper, or a broadcast medium such as a newspaper, television, or radio can be applied. Of course, the advertiser may post the first advertising information on a plurality of advertising media, and in that case, may post different identification information for each advertising media. At that time, the plurality of identification information is associated with the advertiser, and it is determined whether the call is made by the user who has contacted which advertising medium depending on which identification information is used for the call. You may be able to.

  Implicit posting means, for example, that identification information is not posted in a directly visible manner on a web page, and identification information is linked to a banner or text, or the identification information pops up when the mouse is turned on. This is intended to include cases where

  The identification information is typically a multi-digit identification number, and constitutes a part of the call destination number or is used by being added to the call destination number. For example, when the identification information is “ABCDEFGH” (A to H is a number), the callee number may be “0066-ABCD-EFGH”. In addition, when the call destination number is “0066-1234-5678” and the identification information “ABCDEFGH” is subsequently input as an additional number, the call is connected to the telephone device of the advertiser. It may be. Of course, the identification information may be the callee number itself.

  The call destination number is a number associated with the call destination telephone device and is a telephone number. By dialing the call destination number, it is possible to make a call to the call destination telephone device. However, the telephone number is a so-called normal line telephone number (for example, a city such as “03” in Tokyo) assigned to the telephone equipment (or a telephone line directly connected thereto) by the telephone line operator. This is a fixed telephone number starting with an external area number.Hereinafter, this is called an “advertiser line telephone number” and is distinguished from a callee telephone number.) Calls addressed to the callee telephone number are connected to the advertiser line telephone number in the information distribution apparatus via the information distribution apparatus, and are received by the callee telephone apparatus.

  (2) The call source identification information may be the call source number. The caller number is delivered as it is to the contact address of the advertiser. Since the advertiser can grasp the caller telephone number, it can make a call to the caller's telephone device (caller telephone device). The caller number is a so-called normal line telephone number assigned by the telephone line operator to the caller telephone device.

  The caller telephone device is a telephone device used when a user who is a caller makes a call. Typically, the telephone call telephone device includes a mobile phone, a smart phone, a tablet terminal with a telephone function, and the like (these are collectively referred to as a smart phone), but may be a normal fixed phone. When the caller telephone device is a smartphone or the like, the caller phone number is a mobile phone number starting with “090” or “080” in Japan.

  (3) The call origin identification information is call origin identification information as information different from the call origin number, and the storage means mutually associates the call origin number and the call origin identification information. And the call connection means associates the call with the call source number when the call source identification information is specified in the call received by the call connecting means. You may connect to telephone equipment.

  Not the caller number but the caller identification information associated with the caller number is delivered to the contact address of the advertiser. Since the advertiser can grasp the caller identification information, the advertiser can make a call to the caller telephone device based on the caller identification information. The caller identification information is typically a multi-digit number and a callable number, but is not necessarily limited thereto. For example, it may be an alphabet, a combination of alphabets and numbers, a banner image, etc., and may be information linked to a caller number. That is, any information can be used as long as the advertiser who has received the caller identification information as a mail or a message can make a call to the caller telephone device. It is possible to make a return call from the advertiser to the caller telephone device without having to distribute the caller number to the advertiser.

  (4) The information distribution device is configured so that the caller-specific information distribution means only sends the caller-specific information when the call to the callee number is not answered by the callee telephone device. May be delivered to the contact address.

  Only when the advertiser does not receive a call from the user (caller number), the caller identification information is delivered to the contact address. When the advertiser receives a call from the user, the distribution of information addressed to the contact address can be reduced. Only when the caller cannot receive the call, that is, the advertiser cannot grasp the call, the information can be distributed to the contact address.

  (5) You may further have the advertisement information delivery means to deliver 2nd advertisement information addressed to the said call origination number. Since the second advertisement information is distributed to the acquired caller number, it is possible to obtain a higher advertising effect as compared with the case where the user who owns the caller telephone device is only in contact with the first advertisement information. it can. Since the second advertisement information is distributed to the caller source number automatically acquired based on the call, the second advertisement information can be distributed easily and without delay at an appropriate timing.

  (6) The information distribution device further includes call origin number input means for accepting the input of the call origin number without going through the Internet or a telephone line network, and the advertisement information distribution means includes the call origin number input. The third advertisement information may be distributed to the caller number received by the means.

  For example, when the caller number input means accepts the input of the caller number without going through the Internet or the telephone network, it is manually entered at the terminal in the store based on the mobile phone number obtained from the user who visited the store. It is also possible for the caller number to be accepted. In addition, for example, by performing short-range wireless communication such as Bluetooth communication (registered trademark), Felica communication (registered trademark), infrared communication, etc. between the mobile phone device possessed by the user who visited the store and the terminal in the store, A mode in which the caller source number of the mobile phone device may be received by a terminal in the store may be used.

  When calling from a caller telephone device, for example, even when the caller number is not notified and the caller number is not acquired, the caller number is acquired based on the user coming to the store. Can do. And 3rd advertisement information can be delivered toward the call origination number. The second advertisement information and the third advertisement information may be information on discount coupons and coupons, detailed information on stores, and information on recommended services.

  (7) The information distribution apparatus further includes a distribution permission determination unit that determines whether the second advertisement information can be distributed to the caller source number, and the advertisement information distribution unit determines that the distribution permission determination unit can distribute the information. The second advertisement information may be distributed to the caller source number only when it is done.

  Based on the acquired call source number, it is determined whether or not the second advertisement information addressed to the call source number can be distributed. Therefore, the second advertisement information is automatically distributed to the call source number to be distributed, It is possible to realize a process separation in which the second advertisement information is not distributed to the caller source number that should not be distributed. Since the second advertisement information is not distributed to the caller source number that should not be distributed, useless advertisement distribution can be reduced. By distributing the second advertisement information only to the caller number to be distributed, it is possible to achieve advertisement distribution with high distribution efficiency as a result. It is preferable that the advertisement information distribution apparatus has a list of caller numbers that should be distributed and caller numbers that should not be distributed in advance.

  (8) The distribution possibility determination unit may determine that distribution is possible only when the caller number is a mobile phone number. When the caller number is a mobile phone number, the second advertisement information can be reliably delivered to the mobile phone device using the short message service (SMS). On the other hand, if the caller number is not a mobile phone number, for example, a fixed phone number starting from an area code or an IP phone number starting from 050, the advertisement delivery addressed to the caller number does not reach the telephone device. there is a possibility. In such a case, by disabling the distribution of the second advertisement information, useless advertisement distribution can be reduced.

  (9) Identification information posting means for explicitly or implicitly posting the identification information associated with the advertiser together with the first advertisement information on the advertising medium in order to identify the advertiser; Call accepting means for accepting a call addressed to a telephone number, call connection means for connecting the call to a call destination telephone device associated with the call destination number, telephone number of the call originator The caller number acquisition means for acquiring the caller number as the caller number via the Internet or the telephone network, the caller identification information that is information for specifying the caller number is stored in the storage means Caller identification information distribution means for distributing to an e-mail address or SMS address as a contact address of the advertiser, an association between the advertiser and the identification information, and an advertiser different from the advertiser When Associating changing means, the information distribution program to function as associating the serial identifier.

  (10) An identification information posting step in which each step executed by the computer explicitly or implicitly places identification information associated with the advertiser together with the first advertisement information in order to identify the advertiser. A call reception step for receiving a call addressed to a call destination number based on the identification information; a call connection step for connecting the call to a call destination telephone device associated with the call destination number; A caller source number acquisition step for acquiring a caller source number as a telephone number of the caller source via the Internet or a telephone network, and a caller source which is information for specifying the caller source number Distribute the caller identification information distribution step for distributing specific information to an email address or SMS address as the contact address of the advertiser stored in the storage means, and release the association between the advertiser and the identification information The information distribution method having, an association changing step of associating with said identification information and said advertiser and different advertisers.

  Further objects and other features of the present invention will become apparent from the preferred embodiments described below with reference to the accompanying drawings.

  According to the present invention, even if the advertiser does not notice the call when the call is received from the user, the caller is notified that the call has been made, and the call is a business opportunity. You can make use of it.

It is a schematic structure figure showing the whole advertisement information distribution system composition concerning an embodiment. It is a block diagram which shows the outline of an internal structure of an information delivery server. It is a data structure figure which shows the outline of the data structure of an identification information database. It is a data structure figure which shows the outline of the data structure of a call origin identification information database. It is a flowchart explaining the whole operation | movement of an advertisement information delivery system.

  Hereinafter, an information distribution server (information distribution apparatus) 1 according to an embodiment will be described with reference to the drawings. In the present specification, a server means a server computer, and a site (a website and an Internet site are also synonymous) means a collection of web pages virtually constructed in the server. A web page is a virtual information providing medium that can be specified by a URL and on which various information such as character information and image information is posted. Here, “publishing on a website” is used synonymously with “publishing on a webpage”, and “browsing a website” is used synonymously with “viewing a webpage”.

  FIG. 1 is a schematic configuration diagram showing an overall configuration of an advertisement information distribution system S including an information distribution server 1 as the advertisement information distribution apparatus. The information distribution server 1 is connected to the advertiser terminal 3, the advertisement providing server 5, and the user terminal 6 through the Internet W so as to be able to transmit and receive information. Each of the advertiser and the user has an advertiser telephone (caller telephone device) 7 and a user telephone (caller telephone device) 8, which are connected to the information distribution server 1 via the telephone line network N. It is connected to the.

  In FIG. 1, the information distribution server 1 constitutes an information distribution apparatus as one server, but functions as an information distribution apparatus (discussed later, identification information posting means M1, call reception means M2, call connection) Functions exhibited by means M3, caller number acquisition means M4, caller identification information distribution means M9, advertisement information distribution means M5, association change means M6, distribution availability determination means M7, and caller number input means M8. ) May be distributed among a plurality of computers.

  For example, a call management server (not shown) separated from the information distribution server 1 is connected to the telephone network N, and the call management server is a part of the information distribution device (for example, The call receiving unit M2, the call connecting unit M3, the caller source number acquiring unit M4, and the like may be included. Further, the advertiser terminal 3 may function as the caller source number input means M8. Whether each means as the information distribution apparatus is realized by one server computer or by cooperation of a plurality of server computers is a matter that can be appropriately changed in design.

  Advertiser A has a receiving terminal 17. The receiving terminal 17 is a terminal device such as a personal computer, a mobile phone, a smartphone, or a tablet, and is a terminal that can receive an Internet mail or a short message (SMS mail) addressed to a contact address. The receiving terminal 17 is also connected to the Internet W by wire or wireless.

<Information distribution server 1>
The information distribution server 1 is a server computer that constitutes a main part of the advertisement information distribution system S, and is connected to the advertiser terminal 3, the advertisement providing server 5, the user terminal 6, and the receiving terminal 17 via the Internet W. Yes. When the information distribution server 1 and the call management server are configured separately, the information distribution server 1 is connected to the call management server via the Internet W or not via the Internet W. It is preferable.

  FIG. 2 is a block diagram illustrating an outline of the internal configuration of the information distribution server 1. The information distribution server 1 has an arithmetic processing unit (CPU) 15 and a storage device (memory) 16 inside. An information distribution program P is stored in the memory 16. In the embodiment, the information distribution program P uses the information distribution server 1 as an identification information posting unit M1, a call reception unit M2, a call connection unit M3, a caller number acquisition unit M4, a caller identification information distribution unit. M9, function as advertisement information distribution means M5, association change means M6, and distribution availability determination means M7. Further, the information distribution program P causes the advertiser terminal 3 to function as the caller source number input means M8. Of course, the information distribution server 1 may include a function as the caller source number input means M8.

  In the memory 16, an identification information database D1 and a caller identification information database D2 are also stored. FIG. 3A is a data structure diagram showing an outline of the data structure of the identification information database D1. FIG. 3B is a data structure diagram showing an outline of the data structure of the caller identification information database D2. The identification information database D1 is constructed by associating the information of the advertiser A, the advertisement information 10, the identification information 11, the line telephone number (advertiser line telephone number) 13 of the advertiser telephone 7 and the contact address 18 with each other. ing.

  The advertisement information 10 includes first advertisement information 10a, second advertisement information 10b, and third advertisement information 10c. The first advertisement information 10 a is advertisement information provided together with the identification information 11 on the site page (advertisement medium) 12 a of the advertisement providing server 5. The second advertisement information 10b is advertisement information distributed toward the user telephone 8 based on the fact that the caller number 14 is acquired by the caller number acquisition unit M4. The third advertisement information 10c is advertisement information distributed toward the user telephone 8 based on the input of the call source number 14 by the call source number input means M8.

  The advertiser line telephone number 13 is a normal telephone number (telephone line number) allocated by the telephone line operator to the telephone (advertiser telephone) 7 of the advertiser A. For example, a fixed telephone number starting with “03”, which is an area code in Tokyo. Of course, the advertiser line phone number 13 may be a mobile phone number starting with “090” or “080”, a PHS (Personal Handyphone System) phone number starting with “070”, or an IP phone number starting with “050”. . The contact address 18 is an Internet mail (e-mail) address or a destination address of SMS mail. An Internet mail or a short message (hereinafter collectively referred to as SMS) addressed to the contact address 18 is sent by the advertiser A. It can be received by the receiving terminal 17 possessed.

  The identification information 11 is information for specifying the telephone device (advertiser telephone 7) of the associated advertiser A. When the user U makes a call based on the identification information 11, the call is connected to the advertiser telephone 7 via the information distribution server 1.

  The identification information posting means M1 has a function of posting the identification information 11 associated with the advertiser A on the site page 12a together with the first advertisement information 10a. The identification information 11 and the first advertisement information 10a are transmitted from the information distribution server 1 to the advertisement providing server 5 via the Internet W. The first advertisement information 10a and the identification information 11 posted on the site page 12a are browsed by the user who accesses the site page 12a by the user terminal 6.

  The call receiving unit M2 has a function of receiving a call from the user U based on the identification information 11. The user U uses the user telephone 8 to make a call to the call destination number. The call destination number is a callable telephone number associated with the advertiser telephone 7 of the advertiser A. The callee number is not the advertiser line telephone number 13 itself but another telephone number associated with the advertiser line telephone number 13. The callee number includes identification information 11 in a part thereof. The identification information 11 itself may be a call destination number.

  The call connection means M3 has a function of connecting a call addressed to a call destination number to the advertiser telephone set 7. Based on the fact that the call destination number including the identification information 11 is associated with the advertiser line telephone number 13, the call to the call destination number is connected to the advertiser telephone 7.

  The caller source number acquisition unit M4 has a function of acquiring the caller source number 14 via the Internet W or the telephone line network N based on the call sent from the user telephone 8 to the callee number. The call source number 14 is generally a telephone number of the user telephone 8 and is also called a caller number. When the user telephone 8 is a mobile phone or a smartphone, and is a telephone device to which a mobile phone number is assigned, the call origin number 14 is the mobile phone number of the user U. In the present embodiment, the call source number 14 is also referred to as a user line number.

  When the above-mentioned call is a call from a fixed telephone or a mobile phone via the telephone line network N (so-called normal call), the caller source number acquisition means M4 passes through the telephone line network N. Get the caller number 14. When the above call is a so-called Internet phone (IP phone starting from 050, phone using VoIP, phone using the call function of SNS (social network service) application or messenger app, etc.) The original number acquisition unit M4 acquires the caller original number 14 via the Internet W. In that case, the caller source number 14 may not be a telephone number but a registration ID in the calling application of the user U.

  The caller identification information database D2 has a plurality of caller identification information 19 and is constructed. The caller identification information 19 is a type of caller identification information for identifying the caller (user) of the call. When the user makes a call based on the identification information 11 and the caller number acquisition means M4 acquires the caller number 14, the caller identification information 19 and the caller are based on the caller identification information database D2. Association with the number 14 is performed.

  The caller identification information 19 is information different from the caller number 14, but is information that enables a call to the user telephone 8 by making a call based on the caller identification information 19. is there. The caller identification information 19 is a telephone number different from the caller number, and the call for the telephone number is received by the information distribution server 1 and can be connected to the user telephone 8 via a call. It may be a “phone number”. Further, it may be information such as characters or a banner image subjected to link processing to the caller source number 14 capable of making a call to the user telephone 8.

  The caller identification information 19 is distributed to the contact address 18 by the caller identification information distribution means M9, which will be described later, so that the advertiser A can recognize the caller number without knowing the caller number 14. It is possible to make a return call to 14. Since it is possible to make a return call from the advertiser A to the user U without notifying the advertiser A of the caller ID (sender number) 14, it is possible to protect personal information and to provide convenience for the advertiser A. Can be achieved. If the caller number 14 may be notified to the advertiser A, the caller identification information database D2 may be unnecessary. The SMS including the caller number 14 acquired by the caller number acquisition unit M4 may be distributed to the contact address 18 by the caller source specific information distribution unit M9.

  When the call origin number acquisition means M4 obtains the call origin number 14, the call origin identification information distribution means M9 determines whether the call origin number 14 and the call origin identification information 19 are based on the call origin identification information database D2. Make an association. Then, the caller identification information associated with the acquired caller number 14 is addressed to the contact address 18 of the advertiser A associated with the identification information 11 corresponding to the call received by the call receiving means M2. SMS including 19 is distributed.

  Thereby, even if the advertiser A does not realize that there is a call based on the identification information 11 from the user U, the advertiser A receives the SMS or the like addressed to the contact address 18 by the receiving terminal 17, and the user U Therefore, it is possible to grasp the call source identification information 19 corresponding to the user U. By making a call based on the caller identification information 19, it is possible to make a return call from the advertiser A to the user U.

  Note that various methods of call back based on the caller identification information 19 can be considered. For example, when the caller identification information 19 is a telephone number different from the caller number 14, the caller identification information 19 may be dialed as it is. Calls addressed to the caller identification information 19 are received by the information distribution server 1, and the call is connected to the user telephone 8 of the user U corresponding to the caller source number 14.

  When the caller identification information 19 is a number of several digits that is not a telephone number, by dialing a telephone number addressed to a predetermined information distribution server 1 and finally adding the caller identification information 19, The call is connected to the user telephone 8 of the user U associated with the caller identification information 19. When the caller identification information 19 is so-called CLICK TO CALL information that is an English character or a banner image and is linked to the caller number 14, the caller identification information 19 is received by the receiving terminal 17 The user can make a return call to the user telephone 8 of the user U by clicking on.

  Of course, if the caller number 14 itself is included in the SMS addressed to the contact address 18, it is sufficient to call the caller number 14 as it is. In this case, the caller identification information database D2 is unnecessary, and the caller identification information distribution means M9 does not associate the caller identification number 14 with the caller identification information 19. Caller number acquisition means M4 includes caller number 14 as it is in SMS or the like and distributes it to contact address 18.

  The advertisement information distribution unit M5 has a function of distributing the second advertisement information 10b to the caller number 14 acquired by the caller number acquisition unit M4. Since the call origination number 14 is associated with the user telephone 8, the second advertisement information 10 b is distributed to the user telephone 8. The user U who made a call based on the identification information 11 comes into contact with (views or listens to) the second advertisement information 10b distributed to the user telephone 8. The advertisement information distribution unit M5 has a function of distributing the third advertisement information 10c to the inputted caller number 14 based on the caller number 14 input by the caller number input unit M8. . Since the call origin number 14 is associated with the user telephone 8, the third advertisement information 10 c is distributed to the user telephone 8. The user U who has made a call based on the identification information 11 comes into contact with (views or listens to) the third advertisement information 10 c distributed to the user telephone 8.

  The distribution availability determination means M7 has a function of determining whether the distribution of the second advertisement information 10b to the caller source number 14 is possible. That is, according to the content of the acquired caller number 14, it is determined whether the second advertisement information 10b addressed to the caller number 14 is to be distributed (distributable) or not (distributable). When the distribution possibility determination unit M7 determines that the distribution is possible, the advertisement information distribution unit M5 distributes the second advertisement information 10b addressed to the caller source number 14. When the distribution possibility determination unit M7 determines that the distribution is impossible, the advertisement information distribution unit M5 does not distribute the second advertisement information 10b addressed to the caller source number 14.

  For example, in this embodiment, only when the caller source number 14 is a mobile phone number starting with “090” or “080” or a PHS phone number starting with “070”, the distribution availability determination means M7 determines whether distribution is possible, In other cases (for example, a fixed telephone number starting with an area code of “03”), it is determined that delivery is impossible. Of course, when the call origination number 14 is the registration ID in the calling application of the user U and the second advertisement information 10b can be delivered to the registration ID by SMS or the like, the call number is added to the mobile phone number. Even when the power source number 14 is the registration ID of the calling application, the distribution availability determination unit M7 may determine whether the distribution is possible.

  The association changing unit M6 releases the association between the specific advertiser and the identification information associated with the specific advertiser, and associates the released identification information with another advertiser different from the specific advertiser. Have For example, in FIG. 3, advertiser A1 and identification information 11a are associated with each other. The association changing unit M6 cancels the association between the advertiser A1 and the identification information 11a, and associates the advertiser A2 different from the advertiser A1 with the identification information 11a.

  Since the identification information 11a that is no longer used as the identification information 11 of the advertiser A1 can be reused as the identification information 11 of the new advertiser A2, it is possible to reuse the identification information and thus the reuse of the callee number and the effective use of resources. Can be planned.

  If the association between the advertiser A1 and the identification information 11a cannot be canceled, even if the advertiser A1 cancels the advertisement information distribution service, stops the distribution of the advertisement information, and is no longer the advertiser A, the identification information 11a cannot be reused as identification information of another advertiser A2. If it does so, it will be necessary to produce | generate the new identification information 11 whenever the advertiser A newly arises, and it will be necessary to prepare the number and types of the identification information 11 enormously.

  However, if the identification information 11a that was once used as the identification information 11 of the advertiser A1 can be associated with the new advertiser A2, the identification information 11 can be reused (circulated). The number of generations can be reduced. Here, the information distribution server 1 can automatically execute the generation of the identification information 11 and the association with the advertiser A, the cancellation of the association, and the re-association with the new advertiser A. Further, the cancellation of the association between the advertiser A1 and the identification information 11a and the new association between the new advertiser A2 and the identification information 11a may be executed when predetermined conditions are satisfied. .

  Execution when the predetermined condition is satisfied is, for example, “when the call based on the identification information 11a is not performed for a certain period of time, or even when the number of times the first advertisement information 10a is distributed reaches a certain number of times. May be to release the association between the identification information 11a and the advertiser A ”. Further, “the association between the identification information 11a and the advertiser A2 is executed when a certain period has elapsed since the association between the identification information 11a and the advertiser A1 is released” may be used.

<Advertiser terminal 3>
The advertiser terminal 3 is a computer terminal owned or managed by the advertiser A. The advertiser terminal 3 has an arithmetic processing unit (CPU) and a storage device (memory) inside, and may have a function of a cash register terminal, for example. The advertiser terminal 3 has at least one of a keyboard as an input device and a short-range wireless communication unit such as a Felica port. The advertiser terminal 3 functions as caller number input means M8 by the information distribution program P.

  The calling source number input means M8 has a function of accepting the input of the calling number 14 without going through the Internet W or the telephone line network N. For example, when the user U visits the store of the advertiser A and reports the telephone number (caller number) 14 of his / her user telephone 8, the store clerk uses the caller number 14 to the advertiser terminal 3 as a keyboard. The call origination number 14 of the user telephone 8 may be received by the call origination number input means M8. Also, the user U owns the user telephone 8 and visits the store of the advertiser A, and communicates with the Felica port of the advertiser terminal 3 based on the short-range wireless communication function of the user telephone 8 The caller number 14 of the user telephone 8 may be received by the caller number input means M8. In either case, the advertiser terminal 3 accepts input of the caller source number without going through the Internet W or the telephone line network N.

  The accepted call source number 14 is transmitted to the information distribution server 1 via the Internet W. Therefore, the information distribution server 1 also functions as a part of the caller number input means M8. The advertisement information distribution means M5 of the information distribution server 1 distributes the third advertisement information 10c to the user telephone 8 corresponding to the caller source number 14.

<Advertising server 5>
The advertisement providing server 5 is a server computer connected to the Internet W, and publishes a site page 12a as an advertisement medium on the Internet W. On the site page 12a, the first advertisement information 10a distributed from the information distribution server 1 and the identification information 11 are posted explicitly or implicitly.

<User terminal 6>
The user terminal 6 is a computer terminal that is owned or managed by the user U and that can be connected to the Internet W, and is capable of browsing the site page 12a. By designating the URL specifying the site page 12a, the first advertisement information 10a and the identification information 11 are displayed on the display screen of the user terminal 6 together with the posting information of the site page 12a.

<Advertiser phone 7>
The advertiser telephone 7 is a telephone device owned or managed by the advertiser A. The advertiser telephone 7 is associated with the line telephone number (advertiser line telephone number) 13 of the advertiser telephone, and the call to the advertiser line telephone number 13 is received by the advertiser telephone 7. Yes. Further, the call addressed to the call destination number based on the identification information 11 is also associated with the advertiser line telephone number 13 via the call receiving means M2 and the call connection means M3 of the information distribution server 1, An incoming call is made to the main telephone 7.

<User telephone 8>
The user telephone 8 is a telephone device owned or managed by the user U. The user telephone 8 is associated with the caller number 14 and, based on the caller number notification function, the user line telephone number (caller number) 14 that is its own telephone number is addressed to the information distribution server 1. It can be sent. If the user telephone 8 is a mobile phone or a smartphone and can receive the caller source number 14 or the SMS addressed to the registration ID of the calling application, the information is distributed by the advertisement information distribution means M5 of the information distribution server 1. The second advertisement information 10b and the third advertisement information 10c to be received are received.

  The user terminal 6 and the user telephone 8 may be separate devices, but the user telephone 8 is a mobile phone, a smartphone, or a tablet terminal, and has an Internet connection function in addition to the function as a telephone. If so, the user terminal 6 and the user telephone 8 may be an integrated device.

  Next, the overall operation of the advertisement information distribution system S will be described with reference to FIG. FIG. 4 is a flowchart of the overall operation of the advertisement information distribution system S. The information distribution server 1 (identification information posting unit M1) transmits the identification information 11a and the first advertisement information 10a associated with the advertiser A1 to the advertisement providing server 5 (S1). The advertisement providing server 5 places the identification information 11a and the first advertisement information 10a on the site page 12a (S2). The user U accesses the site page 12a with the user terminal 6 and browses the identification information 11a and the first advertisement information 10a. When the user U makes a call to the call destination number based on the identification information 11 with the user telephone 8, the call is received by the information distribution server 1 (call receiving means M2) (S3). The information distribution server 1 (call connection means M3) connects the call to the advertiser telephone 7 corresponding to the advertiser line telephone number 13 (S4). At the same time, the call source number 14 of the user telephone 8 is acquired by the information distribution server 1 (caller number acquisition means M4) (S5).

  The information distribution server 1 (caller identification information distribution means M9) associates the caller number 14 with the caller identification information 19 (S51) and sends the caller identification information to the contact address 18. SMS including 19 is distributed (S52). The advertiser A can grasp that there is a call from the user U by this SMS received by the receiving terminal 17 and can make a return call to the user U. .

  The information distribution server 1 (distribution availability determination means M7) determines whether the second advertisement information 10b can be distributed to the acquired caller number 14 (S6). If it is determined that distribution is not possible, the second advertisement information 10b is not distributed (S7). On the other hand, if it is determined that distribution is possible, the information distribution server 1 (advertisement information distribution means M5) distributes the second advertisement information 10b to the user telephone 8 corresponding to the caller source number 14 (S8). The second advertisement information 10b is distributed by SMS or the like.

  When the user U visits the store of the advertiser A1 and the caller number 14 is input to the advertiser terminal 3 (caller number input means M8) (S9), the input caller number 14 is input. Is transmitted to the information distribution server 1 (caller number input means M8), and the information distribution server 1 (advertisement information distribution means M5) sends the third advertisement information to the user telephone 8 corresponding to the caller number 14. 10c is distributed (S10). The third advertisement information 10c is distributed by SMS or the like.

  When a certain period has elapsed since the identification information 11a is no longer used as the identification information of the advertiser A1, the information distribution server 1 (association changing means M6) cancels the association between the identification information 11a and the advertiser A1, The association between the identification information 11a and the advertiser A2 is executed.

  As mentioned above, although preferable embodiment of this invention was described, this invention is not limited to these, A various deformation | transformation and change are possible within the range of the summary.

  For example, the advertisement medium may be a magazine, newspaper, television, radio, etc. as well as an Internet site. In the case where the identification information 11 and the first advertisement information 10a are posted on the advertising medium, the specific advertiser A1 and the plurality of identification information 11 are associated with each other, and different identification information 11 is posted for each advertising medium. It may come to be. Depending on which identification information 11 is used to make a call to the advertiser's telephone 7, it is possible to know which call is received from the user in contact with which advertising medium. Moreover, even if it is the same advertisement medium, you may change the identification information 11 to publish according to a publication date and publication time. Depending on which identification information 11 is used to make a call to the advertiser telephone set 7, it is possible to grasp when the call is made by the user in contact with the advertising medium.

  There is no step (S6) for determining whether or not the second advertisement information 10b can be distributed to the acquired caller number 14, and the second advertisement information 10b is distributed to all the acquired caller numbers 14 by SMS or the like. May be. In addition, the following variations can be considered as a process pattern for distributing the second advertisement information 10b and the third advertisement information 10c by SMS or the like.

<Pattern 1>
After the step of (S5) or (S6), the user U side is confirmed whether or not the second advertisement information 10b is desired to be distributed, and the second advertisement information 10b is distributed only to the user U who desires the distribution, The second advertisement information 10b is not distributed to the user U who does not desire distribution. In this case, even if a process for confirming with the user U whether or not the delivery is desired using an IVR (voice response service) or the like during a call session from the user telephone 8 to the advertiser telephone 7 is executed. Good.

  Before or after the call between the user U and the advertiser A and during the call session, the IVR “If the advertisement information can be sent, the number 1 is not required. When the user U pushes the number “1” on the user telephone 8, the signal is sent to the information distribution server 1 via the telephone network N. And the second advertisement information 10b may be distributed toward the user telephone 8.

<Pattern 2>
After the step (S5) or (S6), the advertiser A confirms the intention of distribution of the second advertisement information 10b toward the user U on the advertiser A side, and only the user U that the advertiser A desires to distribute The second advertisement information 10b is distributed, and the second advertisement information 10b is not distributed to the user U who does not desire distribution. In this case, even if a process of confirming with the advertiser A whether or not the delivery is desired using an IVR (voice response service) or the like during a call session from the user telephone 8 to the advertiser telephone 7 is executed. Good.

  Before or after the call between the user U and the advertiser A and during the call session, the IVR sends the message to the advertiser A “If advertising information is sent to the user who is currently calling, the number 1 If the advertiser A pushes the number “1” on the advertiser's telephone 7, the signal is sent via the telephone network N. It may be sent to the distribution server 1 and the second advertisement information 10 b may be distributed toward the user telephone 8.

<Pattern 3>
The second advertisement information 10b and the third advertisement information 10c are distributed toward the user telephone 8 of the user U based on a distribution command signal (not shown) from the advertiser terminal 3 (or the advertisement providing server 5). It may be a configuration. In this case, the calling source number 14 of the user telephone of the user U has already been acquired by the calling source number acquisition means M4 or the calling number input means M8, and the advertiser terminal 3 (or the advertisement providing server) 5). The advertiser A (or the administrator of the advertisement providing server 5) should distribute the advertisement information 10b and 10c by operating an advertisement distribution application (not shown) or the like on the advertiser terminal 3 (or the advertisement providing server 5). A user telephone is selected, and a distribution command signal including information specifying the selected user telephone is transmitted to the information distribution server 1 via the Internet W. The information distribution server 1 distributes the second advertisement information 10b and / or the third advertisement information 10c toward the user telephone selected based on the distribution command signal.

[Modification]
In the above embodiment, when the caller number 14 is acquired by the caller number acquisition unit M4, the caller identification information 19 is sent to the contact address 18 by the caller identification information distribution unit M9. The example in which the SMS and the like including it are distributed has been described. The SMS addressed to the contact address 18 may be distributed only when the advertiser A does not receive the call from the user U.

  That is, when the call connection means M3 connects the call from the user U to the advertiser telephone 7 (S4) and the advertiser A answers the call (answers the call), The electric connection means M3 detects the incoming call response. When the call connection means M3 detects an incoming call response, the call originator identification information distribution means M9 does not deliver the SMS including the caller origin identification information to the contact address 18. That is, the process of S52 in FIG. 4 (or the process of S51 in addition thereto) is not executed.

  On the other hand, when the advertiser A does not make an incoming call response to the call for reasons such as absence, the call connection means M3 detects no incoming call response. When the call connection means M3 detects that there is no incoming call response, the call originator identification information distribution means M9 delivers an SMS including the caller origin identification information to the contact address 18. That is, the process of S51 and the process of S52 of FIG. 4 are performed.

A, A1, A2 ... advertiser D1 ... identification information database D2 ... caller identification information database M1 ... identification information posting means
M2 ... Call reception means M3 ... Call connection means
M4: Caller number acquisition means M5: Advertisement information distribution means
M6 ... Association changing unit M7 ... Distribution availability determination unit
M8 ... Calling party number input means M9 ... Calling party identification information delivery means N ... Telephone network P ... Information delivery program
S ... Advertising information distribution system U ... User
W ... Internet 1 ... Information distribution server (information distribution device)
3 ... Advertiser terminal 5 ... Advertising server
6 ... User terminal 7 ... Advertiser telephone (caller telephone equipment)
8 ... User telephone (caller telephone equipment) 10 ... Advertising information
10a ... 1st advertisement information 10b ... 2nd advertisement information
10c ... 3rd advertisement information 11, 11a ... Identification information (a part or all of a callee number)
12a… Site page (advertisement medium) of advertisement providing site
13 ... Advertiser line phone number (Advertiser phone line phone number)
14 ... User line number (caller number)
15 ... CPU (arithmetic processing unit computer)
DESCRIPTION OF SYMBOLS 16 ... Memory | storage device (memory) 17 ... Receiving terminal 18 ... Contact address 19 ... Calling party identification information (a kind of caller identification information)

Claims (9)

Identification information placement means for placing identification information for identifying an advertiser on the advertising medium together with the first advertisement information;
Call reception means for receiving a call addressed to a call destination number based on the identification information;
Call connection means for connecting the call to a call destination telephone device associated with the call destination number;
Caller number acquisition means for acquiring a caller number of the caller;
Storage means for storing a contact address of the advertiser;
Calling party identification information distribution means for distributing the calling party identification information for identifying the calling party number to the contact address;
The user of the call source number wishes to be distributed and inquires whether or not to send the second advertisement information to the user who is talking to the advertiser by IVR during the call session. Advertisement information distribution means for distributing the second advertisement information to the caller source number when the main responds that the second advertisement information is made through the telephone set associated with the callee number;
An information distribution apparatus comprising:   The information distribution apparatus according to claim 1, wherein the call originator identification information is the call originator number. The call source identification information is call source identification information as information different from the call source number,
The storage means stores the caller number and the caller identification information in association with each other;
The call connection means connects the call to a caller telephone device associated with the caller number when the caller identification information is specified in the call received by the caller. Item 2. The information delivery apparatus according to Item 1.   Only when a call addressed to the callee number is not answered at the callee telephone device, the caller-specific information distribution means sends the caller-specific information to the contact address. The information distribution apparatus according to any one of claims 1 to 3, wherein the information distribution apparatus distributes the information. An information distribution device according to claim 4,
Further comprising a caller number input means for accepting the input of the caller number without going through the Internet or a telephone network;
The advertisement information distributing means distributes the third advertisement information to the call-source number destined received by the call-source number input means, the advertisement information distribution system. A delivery permission / inhibition determining means for determining whether or not the second advertisement information can be distributed to the caller source number;
The information distribution apparatus according to claim 4, wherein the advertisement information distribution unit distributes the second advertisement information to the caller source number only when the distribution availability determination unit determines that the distribution is possible. The information distribution apparatus according to claim 6 , wherein the distribution availability determination unit determines that distribution is possible only when the caller source number is a mobile phone number. Computer
Identification information placement means for placing identification information for identifying the advertiser on the advertising medium together with the first advertisement information;
Call reception means for receiving a call addressed to a call destination number based on the identification information;
Call connection means for connecting the call to a call destination telephone device associated with the call destination number;
Caller number acquisition means for acquiring a caller number of the caller;
Caller identification information distribution means for distributing caller identification information identifying the caller number to the contact address of the advertiser;
The user of the call source number wishes to be distributed and inquires whether or not to send the second advertisement information to the user who is talking to the advertiser by IVR during the call session. Advertisement information distribution means for distributing the second advertisement information to the caller source number when the main responds that the second advertisement information is to be sent through the telephone associated with the callee number
Information distribution program to function as. Each process executed by the computer is
An identification information placement step of placing identification information for identifying the advertiser on the advertising medium together with the first advertisement information;
A call reception step for receiving a call addressed to a call destination number based on the identification information;
A call connection step of connecting the call to a callee telephone device associated with the callee number;
A caller number acquisition step of acquiring a caller number of the caller;
A caller identification information distribution step for distributing caller identification information for identifying the caller number to the contact address of the advertiser;
The user of the call source number wishes to be distributed and inquires whether or not to send the second advertisement information to the user who is talking to the advertiser by IVR during the call session. Distributing the second advertisement information to the caller source number when the main responds that the second advertisement information is made through the telephone set associated with the callee number;
An information distribution method.

Images