RU2000116271A - Способ и система для сбора и обработки маркетинговых данных - Google Patents
Способ и система для сбора и обработки маркетинговых данныхInfo
- Publication number
- RU2000116271A RU2000116271A RU2000116271/09A RU2000116271A RU2000116271A RU 2000116271 A RU2000116271 A RU 2000116271A RU 2000116271/09 A RU2000116271/09 A RU 2000116271/09A RU 2000116271 A RU2000116271 A RU 2000116271A RU 2000116271 A RU2000116271 A RU 2000116271A
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Claims (10)
1. Способ сбора маркетинговой информации, согласно которому собирают в первом пункте продажи, используемом первым розничным продавцом, данные элементов группы, имеющие отношение к первой сделке, устанавливают первую линию связи между первым пунктом продажи и пунктом разрешения кредита, используемым органом разрешения кредита, отличным от первого розничного продавца, передают первый запрос на разрешение кредита от первого пункта продажи к пункту разрешения кредита по первой линии связи, передают данные элементов группы, имеющие отношение к первой сделке, от первого пункта продажи к пункту разрешения кредита по первой линии связи, собирают во втором пункте продажи, используемом вторым розничным продавцом, данные элементов группы, имеющие отношение ко второй сделке, устанавливают вторую линию связи между вторым пунктом продажи и пунктом разрешения кредита, причем организация, использующая пункт разрешения кредита, является отличной от второго розничного продавца, передают второй запрос на разрешение кредита от второго пункта продажи к пункту разрешения кредита по второй линии связи, передают данные элементов группы, имеющие отношение ко второй сделке, от второго пункта продажи к пункту разрешения кредита по второй линии связи, и сохраняют переданные данные элементов группы, имеющие отношение к первой и второй сделкам, в доступной для поиска базе данных, используемой организацией, которая является отличной от первого и второго розничных продавцов.
2. Способ по п. 1, отличающийся тем, что пунктом продажи является узел сети Интернет.
3. Способ по п. 1, отличающийся тем, что данные элементов группы содержат номер универсального кода продуктов (УКП) для каждого элемента группы, способ дополнительно содержит этапы: сохраняют данные элементов группы, переданные от пункта продажи, в местоположении, удаленном от пункта продажи, идентифицируют идентификатор продукта или категорию услуг для каждого элемента группы на основании номера УКП товара (услуги), сохраняют каждый идентификатор продукта или категорию услуг в отношении связи с элементом группы, для которого он был идентифицирован.
4. Система для организации маркетинговых данных, содержащая компьютер первого пункта продаж, принадлежащий первому розничному продавцу, компьютер второго пункта продаж, принадлежащий второму розничному продавцу, компьютер разрешения кредита, принадлежащий к выдающему кредит учреждению, отличному от первого и второго розничных продавцов, первую линию связи, связывающую компьютер первого пункта продаж и компьютер разрешения кредита, вторую линию связи, связывающую компьютер второго пункта продаж и компьютер разрешения кредита, запоминающее устройство данных, связанное с компьютером разрешения кредита, базу данных, находящуюся в запоминающем устройстве данных и содержащую множество структур данных, в которой, по меньшей мере, одна из структур данных хранит информацию элемента группы, имеющую отношение к множеству сделок, выполняемых компьютерами первого и второго пунктов продаж, и передаваемую на компьютер разрешения кредита, и по меньшей мере, вторая из структур данных хранит информацию, указывающую средство оплаты, используемое для оплаты множества сделок, информация о средстве оплаты для каждой сделки из множества сделок связана с информацией об элементах группы для сделки.
5. Система по п. 4, отличающаяся тем, что запоминающее устройство данных является удаленным от компьютера разрешения кредита.
6. Способ по п. 1, отличающийся тем, что дополнительно устанавливают перекрестные ссылки для сохраненных данных, относящихся к первому товару (услуге), с сохраненными данными, относящимися ко второму товару (услуге), чтобы определить количество покупателей, которые купили первый товар (услугу) и также купили второй товар (услугу).
7. Способ по п. 1, отличающийся тем, что данные элементов группы содержат множество элементов группы, причем каждый элемент группы содержит одну или более частей информации, касающейся продукта, включающей в себя, по меньшей мере, идентификатор продукта; и тем, что дополнительно сохраняют в базе данных каждый из элементов группы, определяют множество иерархических идентификаторов, связывают каждый иерархический, идентификатор с единственным типом продукта, причем каждый иерархический идентификатор идентифицирует тип продукта и класс товаров (услуг), к которым принадлежит тип продукта, связывают каждый иерархический идентификатор со множеством идентификаторов продукта, сопоставляют, по меньшей мере, один иерархический идентификатор с каждым элементом группы, сохраняют иерархический идентификатор в базе данных в отношении связи с элементом группы, с которым он был сопоставлен.
8. Способ по п. 7, отличающийся тем, что дополнительно запрашивают базу данных, чтобы восстановить информацию относительно элементов группы, сопоставленных со множеством различных иерархических идентификаторов, посредством определения в запросе класса элементов группы, связанных со всеми из множества иерархических идентификаторов.
9. Способ по п. 1, отличающийся тем, что данные элементов группы сохраняют в базе данных в отношении связи с домашним адресом человека, осуществляющего сделку.
10. Способ по п. 1, отличающийся тем, что дополнительно сохраняют данные элементов группы, имеющие отношение к первой и второй сделкам, в базе данных в отношении связи с данными, содержащими Географическую Информационную Систему.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US08/977,479 | 1997-11-24 | ||
US08/977,479 US6078891A (en) | 1997-11-24 | 1997-11-24 | Method and system for collecting and processing marketing data |
Publications (2)
Publication Number | Publication Date |
---|---|
RU2000116271A true RU2000116271A (ru) | 2002-06-27 |
RU2216036C2 RU2216036C2 (ru) | 2003-11-10 |
Family
ID=25525178
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
RU2000116271/09A RU2216036C2 (ru) | 1997-11-24 | 1998-11-18 | Способ и система для сбора и обработки маркетинговых данных |
Country Status (11)
Country | Link |
---|---|
US (3) | US6078891A (ru) |
EP (1) | EP1032901A4 (ru) |
JP (1) | JP2001524720A (ru) |
CN (1) | CN1284186A (ru) |
AU (1) | AU747497B2 (ru) |
BR (1) | BR9815317A (ru) |
CA (1) | CA2311446A1 (ru) |
IL (1) | IL136312A (ru) |
NZ (1) | NZ504842A (ru) |
RU (1) | RU2216036C2 (ru) |
WO (1) | WO1999027478A1 (ru) |
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US5926796A (en) * | 1997-05-05 | 1999-07-20 | Walker Asset Management Limited Partnership | Method and apparatus for selling subscriptions to periodicals in a retail environment |
-
1997
- 1997-11-24 US US08/977,479 patent/US6078891A/en not_active Expired - Fee Related
-
1998
- 1998-11-18 RU RU2000116271/09A patent/RU2216036C2/ru not_active IP Right Cessation
- 1998-11-18 WO PCT/US1998/024893 patent/WO1999027478A1/en not_active Application Discontinuation
- 1998-11-18 AU AU15966/99A patent/AU747497B2/en not_active Ceased
- 1998-11-18 CN CN98813269.9A patent/CN1284186A/zh active Pending
- 1998-11-18 IL IL13631298A patent/IL136312A/xx not_active IP Right Cessation
- 1998-11-18 CA CA002311446A patent/CA2311446A1/en not_active Abandoned
- 1998-11-18 NZ NZ504842A patent/NZ504842A/en unknown
- 1998-11-18 EP EP98960351A patent/EP1032901A4/en not_active Withdrawn
- 1998-11-18 BR BR9815317-0A patent/BR9815317A/pt not_active IP Right Cessation
- 1998-11-18 JP JP2000522546A patent/JP2001524720A/ja active Pending
-
2000
- 2000-04-10 US US09/546,684 patent/US6519572B1/en not_active Expired - Fee Related
-
2002
- 2002-12-19 US US10/323,327 patent/US20030088460A1/en not_active Abandoned
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