MXPA05003142A - Sistema y metodo para optimizar el rendimiento de listados pagados. - Google Patents

Sistema y metodo para optimizar el rendimiento de listados pagados.

Info

Publication number
MXPA05003142A
MXPA05003142A MXPA05003142A MXPA05003142A MXPA05003142A MX PA05003142 A MXPA05003142 A MX PA05003142A MX PA05003142 A MXPA05003142 A MX PA05003142A MX PA05003142 A MXPA05003142 A MX PA05003142A MX PA05003142 A MXPA05003142 A MX PA05003142A
Authority
MX
Mexico
Prior art keywords
listing
paid
yield
web page
optimizing
Prior art date
Application number
MXPA05003142A
Other languages
English (en)
Inventor
A Moss Kenneth
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of MXPA05003142A publication Critical patent/MXPA05003142A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Se proporcionan un sistema, metodo y medio accesible por computadora para optimizar el uso de espacio de colocacion de pagos en una pagina Web de busqueda. El sistema y el metodo obtienen datos de conversion asociados con el listado de pagos y calculan una taza de conversion y rendimiento de pagos para el listado, basandose en el funcionamiento del listado. El sistema y el metodo ademas seleccionan y colocan el listado en la pagina Web de resultados de busqueda, basandose en el rendimiento de pagos para optimizar el regreso del espacio de colocacion de pagos en la pagina Web para el operador de una maquina de busqueda asi como el valor del listado de pagos para el anunciante.
MXPA05003142A 2004-03-22 2005-03-22 Sistema y metodo para optimizar el rendimiento de listados pagados. MXPA05003142A (es)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US10/805,870 US20050154717A1 (en) 2004-01-09 2004-03-22 System and method for optimizing paid listing yield

Publications (1)

Publication Number Publication Date
MXPA05003142A true MXPA05003142A (es) 2005-10-05

Family

ID=34939000

Family Applications (1)

Application Number Title Priority Date Filing Date
MXPA05003142A MXPA05003142A (es) 2004-03-22 2005-03-22 Sistema y metodo para optimizar el rendimiento de listados pagados.

Country Status (8)

Country Link
US (1) US20050154717A1 (es)
EP (1) EP1591920A1 (es)
JP (1) JP4724443B2 (es)
KR (1) KR101183385B1 (es)
CN (1) CN1677394A (es)
BR (1) BRPI0501102A (es)
CA (1) CA2501672A1 (es)
MX (1) MXPA05003142A (es)

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Also Published As

Publication number Publication date
US20050154717A1 (en) 2005-07-14
KR101183385B1 (ko) 2012-09-14
EP1591920A1 (en) 2005-11-02
JP4724443B2 (ja) 2011-07-13
CA2501672A1 (en) 2005-09-22
JP2005276206A (ja) 2005-10-06
CN1677394A (zh) 2005-10-05
BRPI0501102A (pt) 2005-11-01
KR20060044555A (ko) 2006-05-16

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