AU2001255506A1 - System and method of bidding for placement of advertisements in search engine - Google Patents

System and method of bidding for placement of advertisements in search engine

Info

Publication number
AU2001255506A1
AU2001255506A1 AU2001255506A AU5550601A AU2001255506A1 AU 2001255506 A1 AU2001255506 A1 AU 2001255506A1 AU 2001255506 A AU2001255506 A AU 2001255506A AU 5550601 A AU5550601 A AU 5550601A AU 2001255506 A1 AU2001255506 A1 AU 2001255506A1
Authority
AU
Australia
Prior art keywords
bidding
advertisements
placement
search engine
search
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2001255506A
Inventor
Lance Laifer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
BAY9 Inc
Original Assignee
BAY9 Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by BAY9 Inc filed Critical BAY9 Inc
Publication of AU2001255506A1 publication Critical patent/AU2001255506A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
AU2001255506A 2000-04-21 2001-04-20 System and method of bidding for placement of advertisements in search engine Abandoned AU2001255506A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US55396100A 2000-04-21 2000-04-21
US09/553,961 2000-04-21
PCT/US2001/012800 WO2001082178A2 (en) 2000-04-21 2001-04-20 System and method of bidding for placement of advertisements in search engine

Publications (1)

Publication Number Publication Date
AU2001255506A1 true AU2001255506A1 (en) 2001-11-07

Family

ID=24211483

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2001255506A Abandoned AU2001255506A1 (en) 2000-04-21 2001-04-20 System and method of bidding for placement of advertisements in search engine

Country Status (2)

Country Link
AU (1) AU2001255506A1 (en)
WO (1) WO2001082178A2 (en)

Families Citing this family (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7835943B2 (en) * 1999-05-28 2010-11-16 Yahoo! Inc. System and method for providing place and price protection in a search result list generated by a computer network search engine
US7089195B2 (en) 2001-04-30 2006-08-08 Ari Rosenberg System and method for the presentation of advertisements
US8095589B2 (en) * 2002-03-07 2012-01-10 Compete, Inc. Clickstream analysis methods and systems
US10296919B2 (en) 2002-03-07 2019-05-21 Comscore, Inc. System and method of a click event data collection platform
US20070088609A1 (en) * 2002-10-25 2007-04-19 Medio Systems, Inc. Optimizer For Selecting Supplemental Content Based on Content Productivity of a Document
US20050154717A1 (en) * 2004-01-09 2005-07-14 Microsoft Corporation System and method for optimizing paid listing yield
US7444327B2 (en) 2004-01-09 2008-10-28 Microsoft Corporation System and method for automated optimization of search result relevance
US8341017B2 (en) 2004-01-09 2012-12-25 Microsoft Corporation System and method for optimizing search result listings
US20060173743A1 (en) * 2005-02-02 2006-08-03 Bollay Denison W Method of realtime allocation of space in digital media based on an advertiser's expected return on investment, ad placement score, and a publisher score
US8635542B2 (en) 2008-04-16 2014-01-21 Ryan Hickman Campaign monitor
US8473838B2 (en) 2008-04-16 2013-06-25 Google Inc. Website advertising inventory
US9003308B2 (en) 2008-04-16 2015-04-07 Google Inc. Interactive placement ordering

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
US6098065A (en) * 1997-02-13 2000-08-01 Nortel Networks Corporation Associative search engine
US6421675B1 (en) * 1998-03-16 2002-07-16 S. L. I. Systems, Inc. Search engine
AUPP347398A0 (en) * 1998-05-11 1998-06-04 Creative Edge Internet Services Pty Ltd Internet advertising system
WO2001001217A2 (en) * 1999-06-29 2001-01-04 Colorstamps, Inc. Electronic market maker of electronic attention

Also Published As

Publication number Publication date
WO2001082178A3 (en) 2002-09-19
WO2001082178A2 (en) 2001-11-01

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