MX2019007272A - Sistemas y metodos para personalizar el contenido de una cartelera. - Google Patents

Sistemas y metodos para personalizar el contenido de una cartelera.

Info

Publication number
MX2019007272A
MX2019007272A MX2019007272A MX2019007272A MX2019007272A MX 2019007272 A MX2019007272 A MX 2019007272A MX 2019007272 A MX2019007272 A MX 2019007272A MX 2019007272 A MX2019007272 A MX 2019007272A MX 2019007272 A MX2019007272 A MX 2019007272A
Authority
MX
Mexico
Prior art keywords
billboard
content
partiality
partiality vectors
travelers
Prior art date
Application number
MX2019007272A
Other languages
English (en)
Inventor
A Jones Matthew
G Mchale Brian
J Halbrook Courtland
L Cantrell Robert
R High Donald
W Wilkinson Bruce
D Mattingly Todd
Vukin Greg
O'brien John
Original Assignee
Walmart Apollo Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Walmart Apollo Llc filed Critical Walmart Apollo Llc
Publication of MX2019007272A publication Critical patent/MX2019007272A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Alarm Systems (AREA)

Abstract

En algunas modalidades, los aparatos y métodos se proporcionan en la presente útiles para personalizar el contenido de un cartel publicitario. En algunas modalidades, se proporciona un sistema para personalizar el contenido de un cartel publicitario que incluye: una base de datos de vector de parcialidad; un circuito de control selector configurado para: recibir información de datos de viajero de una pluralidad de viajeros; identificar un conjunto de viajeros que pasan una ubicación particular de geo-cerca; acceder a la base de datos de vectores de parcialidad para determinar un conjunto de vectores de parcialidad asociados con el conjunto de viajeros; determinar un rango para cada uno de los conjuntos de vectores de parcialidad; y seleccionar uno o más vectores de parcialidad del conjunto de vectores de parcialidad en función del rango; y un circuito de control del cartel publicitario configurado para: recibir una notificación de uno o más vectores de parcialidad seleccionados; acceder a una base de datos de contenido del cartel publicitario para determinar el contenido de una pluralidad de contenidos disponibles; y proporcionar el contenido a una interfaz del cartel publicitario.
MX2019007272A 2016-12-20 2017-10-12 Sistemas y metodos para personalizar el contenido de una cartelera. MX2019007272A (es)

Applications Claiming Priority (7)

Application Number Priority Date Filing Date Title
US201662436842P 2016-12-20 2016-12-20
US201762485045P 2017-04-13 2017-04-13
US201762525304P 2017-06-27 2017-06-27
US201762527445P 2017-06-30 2017-06-30
US201762542664P 2017-08-08 2017-08-08
US201762559128P 2017-09-15 2017-09-15
PCT/US2017/056271 WO2018118189A1 (en) 2016-12-20 2017-10-12 Systems and methods for customizing content of a billboard

Publications (1)

Publication Number Publication Date
MX2019007272A true MX2019007272A (es) 2020-01-21

Family

ID=62561774

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2019007272A MX2019007272A (es) 2016-12-20 2017-10-12 Sistemas y metodos para personalizar el contenido de una cartelera.

Country Status (4)

Country Link
US (1) US20180174188A1 (es)
CA (1) CA3047392A1 (es)
MX (1) MX2019007272A (es)
WO (1) WO2018118189A1 (es)

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Also Published As

Publication number Publication date
US20180174188A1 (en) 2018-06-21
CA3047392A1 (en) 2018-06-28
WO2018118189A1 (en) 2018-06-28

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