KR930004666Y1 - Written advertisement of newspaper - Google Patents
Written advertisement of newspaper Download PDFInfo
- Publication number
- KR930004666Y1 KR930004666Y1 KR2019910008966U KR910008966U KR930004666Y1 KR 930004666 Y1 KR930004666 Y1 KR 930004666Y1 KR 2019910008966 U KR2019910008966 U KR 2019910008966U KR 910008966 U KR910008966 U KR 910008966U KR 930004666 Y1 KR930004666 Y1 KR 930004666Y1
- Authority
- KR
- South Korea
- Prior art keywords
- newspaper
- printed
- advertisement
- advertisements
- color
- Prior art date
Links
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- B42D7/00—Newspapers or the like
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42P—INDEXING SCHEME RELATING TO BOOKS, FILING APPLIANCES OR THE LIKE
- B42P2221/00—Books or filing appliances with additional arrangements
- B42P2221/06—Books or filing appliances with additional arrangements with information carrying means, e.g. advertisement
Landscapes
- Credit Cards Or The Like (AREA)
Abstract
내용 없음.No content.
Description
제1도는 본 고안의 사시도.1 is a perspective view of the present invention.
* 도면의 주요부분에 대한 부호의 설명* Explanation of symbols for main parts of the drawings
1 : 신문지 2 : 문자1: newspaper 2: character
3 : 회사명 4 : 마크3: Company Name 4: Mark
5 : 선전문5: predecessor
본 고안은 신문의 광고표시에 관한 것으로서, 본 고안의 특징은, 문자만으로 인쇄된 광고 또는 기사면 위에다 신문지의 바탕색 및 문자색과 상이하고 인쇄된 문자가 충분히 보일 수 있는 연한색으로 회사명이나 마크 또는 선전물은 크게 중복 인쇄하여 한정된 신문지면에 많은 광고를 싣을 수 있도록 하여 신문지용 갱지의 소비량을 줄일 수 있도록함과 아울러, 또한 신문에 실린 해당회사의 기사면에 해당회사의 사명이나 마크 또는 주력제품의 그림을 인쇄함으로서 선전효과를 높일 수 있도록함과 동시에 광고경비를 절감시킬 수 있도록 한데 있다.The present invention relates to the advertisement display of newspapers, and the feature of the present invention is that it is different from the background color and the text color of the newspaper and the light color that the printed characters can be seen enough on the printed advertisement or article surface by letters only. The large number of advertisements can be printed on a limited newspaper page to reduce the consumption of paper pulp paper, and the company's mission, mark, or flagship product can be printed on the article page of the company. By printing pictures, it is possible to increase advertising effect and reduce advertising expenses.
산업사회가 발전하고 다변화되어감에 따라 수많은 기업체가 설립되고 있으며, 기존업체의 신제품개발등으로 신문사에는 각 업체의 광고의뢰가 폭주상태로 되어 광고를 의뢰한지 며칠이 경과되어야만 신문에 싣릴 정도이며, 더욱이 종래의 신문에 싣리고 있는 각 회사의 광고는 소문자로 광고문을 인쇄한 상,하부에다 회사명이나 마크등을 대문자로 인쇄하게 되므로 필요이상으로 저면을 많이 차지하게 되어 신문의 광고난을 더욱 가중시키게 되었다.As the industrial society develops and diversifies, many companies are established.In addition, due to the development of new products by existing companies, the newspapers are so busy that their advertisement requests are congested and only a few days have passed since the advertisements were requested. In addition, each company's advertisements in conventional newspapers print the upper and lower parts of the advertisement in lowercase letters, and the company name or mark is printed in uppercase letters. Was made.
본 고안은 상기와 같은 결점을 해결하기 위하여 소문자로 인쇄된 기사면이나 광고문에다 연한색으로 회사명이나 마크 또는 그림등을 중복 인쇄함으로서 한정된 지면에 많은 광고를 인쇄할 수있도록 하고, 광고 효과를 높인 신문의 광고표시를 안출하게 된 것인데, 이를 첨부도면에 의하여 상세히 설명하면 다음과 같다.The present invention allows to print a large number of advertisements on a limited space by overprinting the company name, mark or picture in light colors on the article or advertisement printed in lowercase to solve the above drawbacks, newspapers with enhanced advertising effect It is to advertise the display of, which will be described in detail by the accompanying drawings as follows.
문자(2)가 인쇄된 기사 및 광고문위에다 신문지(1)의 바탕색 및 문자(2)색과 상이하고, 인쇄된 문자(2)가 충분히 보일수 있는 정도의 연한색으로 회사명(3)이나 마크(4) 및 선전문(5)을 중복 인쇄하여서 된 것이다.The company name (3) or mark (2) is different from the background color of the newspaper (1) and the color (2) of the newspaper (1) on the printed articles and advertisements, and is light enough that the printed character (2) can be seen sufficiently. 4) and the preamble (5) by overprinting.
이와 같은 본 고안은 그림이 삽화되지않은 문자(2)만으로 인쇄된 지면에는 인쇄된 문자(2)의 판독에 전혀 지장을 주지 않을 정도의 연한색으로 P.R문자를 인쇄하여 광고효과를 나타낼 수 있고, 또한 광고난에 광고문을 싣을시 통상 대문자로 인쇄하여 지면을 많이 차지하는 회사명(3)이나 마크(4)등은 광고문 위에 다 크게 인쇄할 수 있게되어 한정된 신문지면에 많은 광고를 싣을 수 있게 됨으로 신문사에서는 의뢰인 광고를 시일이 경과됨이 없이 빨리 싣을 수 있을 뿐만 아니라, 또한 신개발품이나 수출등의 공로로 자기회사에 대한 기사가 신문에 크게 싣릴때 기사면 위에다회사마크(4)나 회사명(3)을 크게 인쇄할 경우에는 구동자에게 강한 이미지를 심어줄 수 있으며, 증권시세표, 인사이동, 중간선박동향, 아파트시세표등과 같이 기사이면서도 제목이나 사진이 들어가지 않는 기사위에 겹치기 (OVERLAP) 칼라광고를 게재할 수 있고, 증권시세표 위에는 증권회사 이미지-업광고를 게재한다든지 주간선박동향 위에는 선박회사나 해운회사의 이미지-업광고를 게재할 수 있으며, 도한 아파트당첨자발표나 결산공고처럼 광고이면서도 사진이나 도안이 들어가지않는 광고위에는 해당광고주의 광고를 칼라 오버랩으로 겹치기 처리하거나 광고주의 동의만 얻는다면 다른업주의 광고도 가능하다.The present invention can show the advertising effect by printing PR characters in light colors that do not interfere with the reading of the printed characters (2) on the paper printed only with the characters (2) that are not illustrated. Company name (3) or mark (4), which usually prints in capital letters and occupies a lot of space when printed in the advertisement column, can be printed largely on the advertisement text, so that many advertisements can be placed on a limited newspaper. Newspaper companies can not only quickly deliver their clients' ads without passing the time, but also when the articles about their company are largely published in newspapers for new developments or exports, they are placed on the page of the company mark (4) or company name. If you print (3) largely, you can give a strong image to the driver. Overlapping color ads can be placed on articles that do not contain photographs, and stock-image ads can be placed on the stock price table or on a ship's or shipping company's image-up ads. Also, advertisements such as apartment winner announcement or settlement announcement, which do not contain photos or designs, can be advertised by overlapping the advertisements of the advertisers with color overlap or by obtaining other advertisers' consent.
칼라오버랩(COLOR-OVERLAP)기법은 양성(POSITIVE)기법과 음성(NEGATIVE)기법으로 2분화되나 이 양기법을 잘 조화시키면 큰 효과를 기대할 수 있다.The color-overlap technique is divided into positive and negative techniques, but a good effect can be expected if the two techniques are harmonized well.
이와 같은 본 고안은 신문의 한정된 지면으로 광고효과를 극대화시킬 수 있고, 광고경비 및 신문지용 갱지의 사용량을 대폭 감소시킬 수 있는 효과가 있다.The present invention can maximize the advertising effect to the limited space of the newspaper, there is an effect that can significantly reduce the advertising expenses and the use of paper pulp paper.
Claims (1)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR2019910008966U KR930004666Y1 (en) | 1991-06-04 | 1991-06-04 | Written advertisement of newspaper |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR2019910008966U KR930004666Y1 (en) | 1991-06-04 | 1991-06-04 | Written advertisement of newspaper |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| KR930000518U KR930000518U (en) | 1993-01-20 |
| KR930004666Y1 true KR930004666Y1 (en) | 1993-07-22 |
Family
ID=19315228
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR2019910008966U KR930004666Y1 (en) | 1991-06-04 | 1991-06-04 | Written advertisement of newspaper |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR930004666Y1 (en) |
-
1991
- 1991-06-04 KR KR2019910008966U patent/KR930004666Y1/en not_active IP Right Cessation
Also Published As
| Publication number | Publication date |
|---|---|
| KR930000518U (en) | 1993-01-20 |
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