KR20230110461A - Apparatus and Method for Customized Advertisement Using Information of User activity based of Web - Google Patents

Abstract

The present invention relates to an apparatus and method for providing customized advertisement according to a web-based activity of a user, to provide customized advertisement based on the analysis of the user usage of an SNS and application. According to the present invention, the apparatus comprises: an identification information receiving unit receiving an application key including user identification information from a reservation service-only application operated in a user terminal; a positioning unit positioning the user terminal on the basis of the user identification information received by the identification information receiving unit; a collection unit collecting a web-based activity of the user within a range permitted by the user on the basis of the user identification information received by the identification information receiving unit; an advertisement selection unit selecting digital advertisement data on the basis of the web-based activity collected by the collection unit; and an advertisement providing unit transmitting the advertisement data selected by the advertisement selection unit to an advertisement display close to the user according to a location of the user determined by the positioning unit. Accordingly, the apparatus provides effects of maximizing advertising effect and extracting effective marketing implementation.

Description

Apparatus and Method for Customized Advertisement Using Information of User Activity Based of Web

The present invention relates to an apparatus and method for providing customized advertisements according to web-based activities, and more particularly, to an apparatus and method for providing customized advertisements according to web-based activities, which provides customized advertisements based on analysis of user's SNS and app usage.

As an advertising method to inform many people of their products and services, companies are using methods such as erecting a billboard in a place where the public can see a lot, appealing to the attention of passers-by by attaching advertisements to walls or means of transportation, or attracting the attention of passers-by from a distance by advertising through a digital information display attached to a location where the gaze is well secured.

Recently, digital information display (DID) advertising services that provide advertisements and promotional images of companies or products to an unspecified number of people by installing advertising facilities such as large display panels in public places with a large floating population are increasing remarkably.

This type of advertisement has the advantage of being easier to replace advertisements than the conventional type of advertisements, which were achieved by printing still images and attaching them to public places, enabling video advertisements, and providing more advertisements than space by scheduling and displaying a plurality of advertisements according to time.

Digital information display-based advertisement service is rapidly developing along with the rapid development of display panel technology and information and communication technology. Accordingly, digital information displays are currently installed and operated in elevators of various buildings, subway stations, inside trains, inside buses, universities, banks, convenience stores, discount stores, and shopping malls, where the general public travels.

However, the existing display-type advertisement providing service only operates in a way of repetitively displaying only pre-stored advertisement contents in a display terminal or by displaying only previously set advertisement contents according to a predetermined schedule in a server connected to the display terminal wired/wireless, and thereby unilaterally reproducing advertisement contents to the user.

In order to solve this problem, Korean Registered Patent Publication No. 1,566,279 discloses a method of providing a user-customized advertisement by identifying the ID of the user terminal and transmitting the ID of the user terminal to the server when a user access to the DID terminal is detected, and the server selects a customized advertisement based on information on the ID of the user terminal and transmits the selected advertisement to the DID terminal.

However, in the above-described conventional user-customized advertisement providing method, as the DID terminal receives user information from a user terminal located within its own area range and transmits the user information to the server, the user terminal information temporarily passes through the memory of the DID terminal, and some of the data passing through the memory remains as it is, leaving traces regardless of the user's intention.

Therefore, personal information remaining in the memory during the process of using the DID terminal may be leaked to the outside regardless of whether the person concerned is aware of it or not. For example, personal information remaining in the DID terminal can be collected and transmitted to a network by a hacking program targeting the memory of the DID terminal, and various data inside the DID terminal can be hacked using a personal computer by directly connecting a randomly manufactured hacker PCB to a line for inputting/outputting various data inside the DID terminal.

Eventually, as the DID terminal receives user information and transmits it to the server, personal information remaining in the memory of the DID terminal may be viewed for illegal purposes or leaked to the outside via the network. The problem becomes more serious as the number and area of DID terminals are installed.

In addition, even in selecting customized advertisements based on the user's propensity, it is only configured to select and provide only advertisement contents according to the field of interest selected based on information pre-entered by the user when subscribing to the service or inputting user information, and it is difficult to select and provide advertisement contents more suitable for the user according to the user's changing situation in real time.

KR 1566279 B1 KR 100926705 B1

The present invention has been derived from such a technical background, and an object of the present invention is to provide an apparatus and method for providing customized advertisements according to web-based activities that can maximize the advertising effect and derive efficient marketing implementation by monitoring the reservation history of a reservation service-only application used by a user on a user terminal and SNS of a user account, and selecting and providing user-customized advertisements accordingly, or exposing advertisements of designated companies in a specific area through a GPS terminal mounted on a user terminal.

In addition, it is possible to increase the efficiency of coupon issuance by issuing coupons when entering within a set distance according to the user's location information, and to provide customized advertisements according to web-based activities that can help revitalize commercial districts by adjusting the amount of coupons issued. It is intended to provide a device and method.

The present invention for achieving the above object includes the following configuration.

That is, an apparatus for providing customized advertisements according to web-based activities according to an embodiment of the present invention includes an identification information receiver that receives an app key including user identification information from a reservation service-only application running on a user terminal, a location detector that locates the user terminal based on the user identification information received by the identification information receiver;

Based on the user identification information received by the identification information receiving unit, a collecting unit collects the user's web-based activities within a range allowed by the user, an advertisement selection unit that selects digital advertisement data based on the user's web-based activities collected by the collection unit, and an advertisement providing unit that transmits the advertisement data selected by the advertisement selection unit to an advertisement display that is close to the user according to the location of the user identified by the location detection unit.

On the other hand, a method for providing customized advertisements performed by a device for providing customized advertisements according to web-based activities including an identification information receiving unit, a location finding unit, a collection unit, an advertisement selection unit, and an advertisement providing unit, wherein the identification information receiving unit receives an app key including user identification information from a reservation service dedicated application, the location finding unit identifies the user's location based on the received user identification information, the collection unit collects the user's web-based activities within the range permitted by the user based on the received user identification information, and the advertisement selection unit collects the user's web-based activities Selecting digital advertisement data based on the base activity content, and transmitting the selected advertisement data to an advertisement displayer close to the user according to the location of the user identified by the location detection unit by an advertisement providing unit.

According to the present invention, it is possible to provide an apparatus and method for providing customized advertisements according to web-based activities that can maximize advertisement effects and derive efficient marketing implementation by monitoring the reservation history of a reservation service-only application used by a user in a user terminal and SNS of a user account, and selecting and providing user-customized advertisements accordingly, or exposing advertisements of designated companies in a specific area through a GPS terminal installed in a user terminal.

In addition, it is possible to increase the efficiency of coupon issuance by issuing coupons when entering within a set distance according to the user's location information, and to adjust the amount of coupons issued to help activate commercial districts. A device and method for providing customized advertisements according to web-based activities can be provided.

1 is a block diagram for explaining the configuration of a customized advertisement providing device according to an embodiment of the present invention;
2 is a block diagram for explaining the configuration of a customized advertisement providing device according to another embodiment of the present invention;
3 is a flowchart illustrating a method for providing customized advertisements according to an embodiment of the present invention.

It should be noted that technical terms used in the present invention are only used to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be interpreted in a meaning commonly understood by those skilled in the art to which the present invention belongs, and should not be interpreted in an excessively comprehensive meaning or in an excessively reduced meaning, unless otherwise defined in the present invention.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating the configuration of an apparatus for providing customized advertisements according to an embodiment of the present invention.

The customized advertisement providing device 10 according to an embodiment receives an app key including user identification information from a reservation service dedicated application that is driven in the user terminal 20 . The customized advertisement providing device 10 stores a file containing information of a user of an application dedicated to the reservation service, and assigns a unique number to identify the terminal and the user.

The user terminal 20 includes a smart phone, a portable terminal, a mobile terminal, a foldable terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a telematics terminal, a navigation terminal, a personal computer, a notebook computer, a slate PC, a tablet PC, and an ultrabook. (ultrabook), wearable devices (including watch type terminals (Smartwatch), glass type terminals (Smart Glass), HMD (Head Mounted Display), etc.), Wibro terminals, IPTV (Internet Protocol Television) terminals, smart TVs, digital broadcasting terminals, AVN (Audio Video Navigation) terminals, A/V (Audio/Video) systems, flexible terminals, digital signage devices, etc. can

An example of the user terminal 20 is a terminal capable of installing applications, 3G, 4G, 5G terminal, smart pad, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-200 0, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet), and the like can include all kinds of wireless communication devices that ensure portability and mobility.

In one embodiment, FIG. 1 detects the user terminal 20 indoors with a sensor of the detector 30, and combines positioning information of a kiosk or POS terminal provided in the store to determine whether the user terminal 20 has entered the store. It can be determined.

In one embodiment, the customized advertisement providing device 10 may issue a usable coupon to the user when the user terminal 20 enters within a set distance as a result of detection by the detector 30 .

Coupons issued at this time may be usable at the corresponding store or may be implemented as usable at sister stores.

In one embodiment, the advertisement display device 40 operates as a master sensor, detects the location of the user terminal 20 with the sensor 30 implemented as a sensor, and provides the location information of the user terminal 20 to the customized advertisement providing device 10.

Also, the advertisement displayer 40 may receive and display advertisement data matched according to user identification information from the customized advertisement providing device 10 .

The customized advertisement providing device 10 collects SNS activity information of a reservation service-only application running on the user terminal 20 and a user account, analyzes the user information, selects advertisement data according to the user information, and provides it to the advertisement displayer 40. At this time, the advertisement indicator 40 may be implemented as a DID.

In addition, it is also possible to include part of unique identification information such as the user's name or nickname in the DID advertisement data according to the user identification information, or extract a part of a post uploaded to SNS of the user account and include it in the DID advertisement data.

At this time, it is preferable to extract a part of user-specific identification information included in the DID advertisement data or a post uploaded on SNS and include it in the DID advertisement data within the allowable range set by the user in advance.

In addition, the customized advertisement providing device 10 may detect the location of the user terminal 20 and send a coupon set to the user terminal 20 when entering within a set distance.

2 is a block diagram for explaining the configuration of a customized advertisement providing device according to another embodiment of the present invention. As shown in FIG. 2 , the customized advertisement providing apparatus 10 according to another embodiment may determine the location of the user terminal 20 using a GPS signal. That is, when the user terminal 20 is located outdoors instead of indoors, it may be determined whether the user terminal 20 is located within a predetermined radius from the advertisement display 40 using a GPS signal of the user terminal 20 .

As shown in FIGS. 1 and 2 , the apparatus 10 for providing customized advertisements according to an embodiment includes a communication unit 110, an identification information receiving unit 120, a location detection unit 130, a collection unit 140, a storage unit 150, an advertisement selection unit 160, an advertisement providing unit 170, and a coupon issuing unit 180.

The communication unit 110 communicates with any internal component or at least one external terminal through a wired/wireless communication network.

At this time, any external terminal may include a plurality of user terminals 20 and advertisement display devices 40 and the like.

*Here, the wireless Internet technologies include Wireless LAN (WLAN), DLNA (Digital Living Network Alliance), Wireless Broadband (Wibro), WiMAX (World Interoperability for Microwave Access: Wimax), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), LTE-A (Long Term Evolution-Advanced), wireless mobile broadband service (WMBS), etc., and the communication unit 110 transmits and receives data according to at least one wireless Internet technology within a range including Internet technologies not listed above.

In addition, short-range communication technologies include Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, Near Field Communication (NFC), Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, Wi-Fi Direct etc. may be included. In addition, wired communication technologies may include power line communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial cables, and the like.

The identification information receiving unit 120 receives an application key including user identification information from a reservation service dedicated application that is driven in the user terminal 20 .

The positioning unit 130 determines the location of the user terminal 20 based on the user identification information received by the identification information receiving unit 120 .

In one embodiment, as shown in FIG. 1, when the sensor 30 detects the user terminal, the location detection unit 130 receives the location information of the sensor 30 and the user identification information together to determine the location of the user terminal 20.

At this time, a plurality of sensing units 30 are installed in a limited area, and the location detection unit 130 may match and store location information of each installed sensing unit 30 together. For example, when the first sensor, which is the detector 30, is installed in a store on the first floor and the second sensor is installed in a store on the second floor, the location of the user terminal 20 within a limited area can be more accurately determined by determining which detector 30 detected the detection signal of the user terminal 20 at a short distance.

The sensing unit 30 uses Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, Near Field Communication (NFC), Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, Wi-Fi Direct It is possible to detect the user terminal 20 within a short distance with a short distance communication technology such as.

The sensor 30 may be implemented as a technical configuration that simply detects the approach of the user terminal 20, or may utilize information collected through a plurality of sensors such as a position sensor, a biosensor, a motion sensor (accelerometer, gyro sensor, etc.) provided in the user terminal 20, an illuminance sensor, and the like.

The location of the user terminal 20 can be determined in more detail by the sensing unit 30 detecting the user terminal 20 at a short distance. At this time, a kiosk or POS terminal including a DID capable of operating as a master sensor collects detection results from the sensing unit 30 and provides identification information and location information of the user terminal 20 to the customized advertisement providing device 10 together.

Also, as shown in FIG. 2 , the positioning unit 130 may determine the location of the user terminal 20 by receiving a GPS signal of the user terminal 20 .

The collection unit 140 collects the user's web-based activity content within a range permitted by the user based on the user identification information received by the identification information receiver 120. In one embodiment, the web-based activity content is a preference survey (like / dislike) for a specific product and a specific brand distributed from time to time through an application installed on the user terminal 20, product sharing information through personal SNS, response to advertisements during a specific period (what advertisement was exposed to and which product was purchased or which store was visited, which site was recently exposed to which advertisement and which product was purchased or which store was visited, etc.), portal site search history, favorites, cookies, and schedules Among the JOUL information, information within a range permitted by the user may be collected. The collection unit 140 may collect information according to web-based activities of a user account in a web crawling manner. In one embodiment, the collection unit 140 includes a web crawler to collect the user's web-based activity, including the user's social network service (SNS) activity details, portal service usage details, and accessed web page record details.

In addition, it is possible to collect information that continuously changes over time, such as preference for a specific product group, preference for a specific brand, usage behavior of a user terminal, and user behavior analysis information according to location information.

In addition, the user's response to the advertisement can be further obtained through information on which advertisement the user was exposed to through the display terminal and which store he visited (location information through the user terminal and whether the store was visited through indoor positioning).

That is, the collection unit 140 according to an embodiment may collect user reactions according to advertisement exposure after user's location information analysis and service subscription, as well as preference according to a specific product and specific brand input when a user signs up for a service or inputs user information, activity information in various social network services, band, cafe activities, etc.

In addition, the collection unit 140 further collects information on reservation products reserved by the user through an application dedicated to the reservation service that runs on the user terminal 20 . The application dedicated to the reservation service may provide a reservation service for using various facilities such as accommodation facilities, catering companies, cultural performances, and entertainment facilities, or viewing cultural art works such as plays, movies, exhibitions, fairs, and concerts.

The storage unit 150 includes a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory, etc.), a magnetic memory, a magnetic disk, an optical disk, a random access memory (RAM), a static random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), It may include at least one storage medium of PROM (Programmable Read-Only Memory).

In one embodiment, the storage unit 150 stores advertisement data.

The advertisement selection unit 160 selects digital advertisement data based on the user's web-based activity information collected by the collecting unit 140 . The advertisement selection unit 160 analyzes the user's tendency by reflecting the web-based activity information based on the user's location information and the information collected by the collection unit 140 .

Also, the advertisement selection unit 160 may select advertisement data of a product for which a user has recently searched a lot, a preferred brand, and a field in which a purchase intention is recorded from among advertisement data stored in the storage unit 150 .

In addition, the advertisement selector 160 may select advertisement data for a store or place within a moving range by reflecting current location information of the user. For example, in the case of mealtime, if the user prefers Western food, advertisement data of Western food stores within a radius of several kilometers may be selected. In addition, when a user in a short distance has previously visited and uploaded a positive response to SNS, advertisement data for the corresponding store may be selected.

That is, by selecting advertisement data suitable for the user by reflecting the user's web-based activity, it is possible to provide customized advertisement contents that reflect the user's changing propensity and specific interests in real time.

The advertisement provider 170 transmits the advertisement data selected by the advertisement selector 160 to the advertisement displayer 40 close to the user according to the location of the user identified by the location detection unit. In one embodiment, advertisement data may be transmitted to the advertisement displayer 40 operating as a master sensor that transmits the user terminal 20 detection signal sensed by the detector 30 .

At this time, the advertisement providing unit 170 provides advertisement data that can be displayed by a digital information display (DID) device using a liquid crystal display (LCD) panel.

The advertisement providing unit 170 may further transmit an access link to a purchasing site according to the advertisement data provided to the user terminal 20 while providing advertisement data to the advertisement display unit 40 . When the user checks the advertisement data exposed on the advertisement display unit 40 and has a purchase intention according to the corresponding advertisement data, a user interface that can be easily accessed through the user terminal 20 possessed by the user can be provided.

According to one aspect of the present invention, the coupon issuing unit 180 issues a coupon based on the user's web-based activity contents collected by the collection unit 140 and the user's location determined by the location detection unit 130 .

In one embodiment, the coupon issuing unit 180 may issue a coupon through a reservation service dedicated application of the user terminal (20).

In one embodiment, the coupon issuing unit 180 may adjust the amount of coupons issued in proportion to the advertisement frequency selected by the advertisement selection unit 160 .

That is, the coupon issuing unit 180 issuing a coupon is issued from a business operator, which is a store that provided advertisements in the advertisement providing unit 170, and an effect of returning some of the advertising revenue to the user is derived.

For example, when the advertisement providing unit 170 provides advertisement data related to product A through the advertisement display unit 40, the link address of a product A sales site is transmitted to the user terminal 20 at the same time. Further, when the user accesses the product A sales site through the purchase site link address, the coupon issuing unit 180 may issue a coupon related to product A to the user terminal 20 .

That is, the advertisement providing unit 170 provides advertisement data selected according to user information, and when a predetermined response to the advertisement provided from the user is received, the coupon issuing unit 180 issues a coupon.

In addition, the coupon issuing unit 180 may reflect the location information of the user terminal 20 and issue a coupon that can be used at a store where the user can purchase an advertisement product of interest within a short distance.

In another aspect, the coupon issuing unit 180 may issue a coupon by reflecting reservation product information with a high frequency of use according to reservation details through a reservation service-only application. When there are several coupon issuing stores, the coupon issuing unit 180 reflects reservation details through a reservation service-only application and issues coupons for stores with high frequency of use by the user.

Accordingly, the user's satisfaction can be increased by issuing a coupon with high user preference, and by issuing a coupon to a customer with a high possibility of actual use, it is possible to efficiently proceed when a limited coupon is issued.

According to another aspect of the present invention, the advertisement data updating unit 190 updates advertisement data by reflecting user identification information. In one embodiment, the advertisement data updating unit 190 may edit advertisement data stored in the storage unit 150 based on user identification information and user web-based activity information collected by the collection unit 140 .

For example, the advertisement data may be updated by including the user's name in the advertisement data phrase or the user's photo uploaded to the user's SNS.

At this time, for example, in the case of chicken advertisement data, a region in which the main character object is displayed may be set. The advertisement data updating unit 190 selects an image having the highest match among the user images in the area where the main character object is displayed in the SNS of the user account, and updates and provides the advertisement data in a form as if the user has become a chicken advertisement model.

Alternatively, since the child's name or photo can be included in the advertisement data, a favorable impression for the product can be increased, and an effect of increasing the advertisement effect by increasing interest in the advertisement data is derived.

In one embodiment, the user may separately set name information and photo information to be inserted into the advertisement data to be provided through a reservation service-only application running on the user terminal 20 .

At least a part of the advertisement data may be set in an updatable form to include a user's name or a photo image receiving the advertisement data.

3 is a flowchart illustrating a method for providing customized advertisements according to an embodiment of the present invention.

In the method for providing customized advertisements performed by a device for providing customized advertisements according to web-based activities including an identification information receiving unit, a location finding unit, a collecting unit, an advertisement selecting unit, and an advertisement providing unit, first, the identification information receiving unit receives an app key including user identification information from an application dedicated to a reservation service (S300).

And the positioning unit determines the user's location based on the received user identification information (S310).

In one embodiment, determining the location is implemented in such a way that when a plurality of sensing units (sensors) installed in the store detect the user terminal, the location information of the sensing unit and user identification information are received together to determine the location of the user terminal.

Alternatively, the location of the user terminal may be determined by receiving the current location of the user terminal as a GPS signal from the user terminal.

Thereafter, the collection unit collects the user's web-based activity content within the range permitted by the user based on the received user identification information (S320).

In one embodiment, the web-based activity content is a preference survey (like / dislike) for a specific product and a specific brand distributed from time to time through an application installed on a user terminal, product sharing information through personal SNS, response to advertisements during a specific period of time (what advertisement was exposed to and which product was purchased or which store was visited, which site was recently exposed to which advertisement and which product was purchased or which store was visited, etc.), search history of the portal site, favorites, cookie, schedule information may collect information within the permitted range. The collection unit 140 may collect information according to web-based activities of a user account in a web crawling manner. In one embodiment, the collection unit collects the user's web-based activity including the user's social network service (SNS) activity details, portal service usage details, and accessed web page record details, including a web crawler.

In addition, it is possible to collect information that continuously changes over time, such as preference for a specific product group, preference for a specific brand, usage behavior of a user terminal, and user behavior analysis information according to location information.

In addition, the collection unit further collects information on reservation products reserved by the user through a reservation service dedicated application running in the user terminal.

In one aspect, the collecting step includes the user's social network service (SNS) activity history, portal service usage history, and the user's web-based activity information including the user's web crawler (web crawler).

Thereafter, the advertisement selection unit selects digital advertisement data based on the collected user's web-based activity (S330).

The advertisement selector analyzes the user's propensity by reflecting the web-based activity information based on the user's location information and the information collected by the collection unit.

Further, the advertisement selection unit may select advertisement data of a product for which a user has recently searched a lot, a preferred brand, and a field in which a purchase intention is recorded from among advertisement data stored in the storage unit.

In one aspect of the present invention, the advertisement data updating unit updates the selected advertisement data by reflecting user identification information (S340 and S350).

In one embodiment, the advertisement data updating unit may edit the advertisement data stored in the storage unit based on user identification information and user web-based activity content information collected by the collecting unit.

For example, the advertisement data may be updated by including the user's name in the advertisement data phrase or the user's photo uploaded to the user's SNS.

Then, the advertisement providing unit transmits the selected advertisement data to an advertisement display that is close to the user according to the location of the user ascertained by the positioning unit (S360).

At this time, the step of providing an advertisement transmits the selected advertisement data to a digital information display (DID).

The advertisement providing unit may further transmit an access link to a purchase site according to the advertisement data provided to the user terminal while providing advertisement data to the advertisement displayer. If the user checks the advertisement data exposed on the advertisement display and at the same time has a purchase intention according to the advertisement data, a user interface that can be easily accessed through the user terminal possessed by the user can be provided.

In another aspect of the present invention, the coupon generation unit issues a coupon based on the collected user's web-based activity contents and the location of the user identified by the location determination unit (S370).

In a characteristic aspect of the present invention, the step of issuing a coupon issues a coupon by reflecting reservation product information with a high frequency of use according to reservation details through a reservation service dedicated application.

The above method may be implemented as an application or implemented in the form of program instructions that can be executed through various computer components and recorded on a computer readable recording medium. The computer readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.

Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or those known and usable to those skilled in the art of computer software.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, and hardware devices specially configured to store and execute program instructions such as ROM, RAM, and flash memory.

Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter or the like as well as machine language codes such as those produced by a compiler. The hardware device may be configured to act as one or more software modules to perform processing according to the present invention and vice versa.

Although the above has been described with reference to embodiments, those skilled in the art can variously modify and change the present invention without departing from the spirit and scope of the present invention described in the claims below. It will be appreciated.

10: Customized advertisement providing device 20: User terminal
30: sensing unit 40: r advertisement indicator
110: communication unit 120: identification information receiving unit
130: positioning unit 140: collection unit
150: storage unit 160: advertisement selection unit
170: advertisement providing unit 180: coupon issuing unit

Claims (2)

Identification information receiving unit for receiving an app key including user identification information from a reservation service-only application driven in the user terminal;
a positioning unit for locating a user terminal based on the user identification information received by the identification information receiving unit;
a collection unit that collects the user's web-based activity within a range permitted by the user based on the user identification information received by the identification information receiving unit;
an advertisement selection unit that selects digital advertisement data based on the user's web-based activity information collected by the collection unit; and
An advertisement provider for transmitting the advertisement data selected by the advertisement selector to an advertisement displayer close to the user according to the location of the user identified by the location detection unit;
A coupon issuing unit for issuing a coupon based on the user's web-based activity information collected by the collecting unit and the user's location identified by the location determination unit;
The coupon issuer,
Identifying the location of the user terminal and issuing a coupon that can be used at a store where the user can purchase an advertisement product of interest within a short distance,
Issue coupons by reflecting reservation product information with high frequency of use according to reservation details through the reservation service-only application, issue coupons when a predetermined response to advertisements provided from the user is received, and adjust the amount of coupons issued in proportion to the advertisement frequency selected by the advertisement selection unit,
The advertisement provider transmits the selected advertisement data to DID (Digital Information Display),
An advertisement data updating unit configured to update advertisement data by reflecting the user identification information;
The collection unit,
Collects the user's web-based activity contents, including the user's social network service (SNS) activity history, portal service usage history, and accessed web page history including web crawler;
The advertisement provider,
When advertisement data related to a specific product is provided through the advertisement indicator, at the same time, a link address of a specific product sales site is transmitted to the user terminal;
The coupon issuer,
A device for providing customized advertisements according to web-based activities that issues a coupon related to a specific product to the user terminal when the user accesses a specific product sales site through a link address of the corresponding purchase site.
A method for providing customized advertisements performed in a device for providing customized advertisements according to web-based activities including an identification information receiving unit, a positioning unit, a collection unit, an advertisement selection unit, and an advertisement providing unit,
Receiving, by the identification information receiving unit, an app key including user identification information from a reservation service-only application;
locating a user's location based on the received user identification information;
Collecting, by a collecting unit, contents of web-based activities of the user within a range permitted by the user based on the received user identification information;
selecting digital advertisement data by an advertisement selector based on the collected web-based activity contents of the user; and
Transmitting, by an advertisement providing unit, the selected advertisement data to an advertisement displayer close to the user according to the location of the user identified by the location detection unit;
Issuing a coupon based on the user's web-based activity contents collected by the coupon generation unit and the user's location determined by the location determination unit; further comprising,
The step of issuing the coupon,
According to the reservation details through the application dedicated to the reservation service, a coupon is issued by reflecting the reservation product information with high frequency of use,
Issue coupons by reflecting reservation product information with high frequency of use according to reservation details through the reservation service-only application, issue coupons when a predetermined response to advertisements provided from the user is received, and adjust the amount of coupons issued in proportion to the advertisement frequency selected by the advertisement selection unit,
The providing of the advertisement transmits the selected advertisement data to a DID (Digital Information Display),
Further comprising updating the selected advertisement data by an advertisement data updating unit by reflecting user identification information;
The collecting step is
Collects the user's web-based activity contents, including the user's social network service (SNS) activity history, portal service usage history, and accessed web page history including web crawler;
The step of providing the advertisement,
When advertisement data related to a specific product is provided through the advertisement indicator, at the same time, a link address of a specific product sales site is transmitted to the user terminal;
The step of issuing the coupon,
A method of providing customized advertisements according to web-based activities by issuing a coupon related to a specific product to a user terminal when the user accesses a specific product sales site through a link address of the corresponding purchase site.