KR20150117733A - Personalized digital signage system, digital information display, mobile user terminal and advertising method using same - Google Patents

Abstract

According to the present invention, in an advertisement using a digital information display device, a personalized digital signage system can increase advertising effect, by realizing a short range wireless communication function like a Bluetooth module capable of performing pairing or broadcasting recognition in a previously established adjacent area with a user terminal such as a mobile phone and a smart phone in the digital information display device, and then displaying a normal advertisement content for advertising to unspecified individuals before broadcasting recognition or pairing with the user terminal in the digital information display device, and displaying a user customized advertisement content after broadcasting recognition or pairing with the user terminal.

Description

 TECHNICAL FIELD [0001] The present invention relates to a personalized digital signage system, a digital information display apparatus, a user terminal, and an advertisement method using the same. ≪ Desc / Clms Page number 1 >

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising method using a digital information display (DID). More particularly, the present invention relates to an advertising method using a digital information display (DID) and a bluetooth module capable of performing broadcasting in the digital information display device. In the digital information display device, a general advertisement content for advertisement for an unspecified number before pairing with a user terminal or broadcasting is recognized A digital information display device, a user terminal, and a method for displaying a user-customized advertisement content after the recognition of broadcasting or pairing with a user terminal Will.

In general, digital signage (DS) is a communication tool that can induce marketing, advertisement, training effects and customer experience of companies. It is a communication tool that not only broadcast programs but also specific information Digital video device. In addition, digital signage is a concept that includes the existing commercial digital information display (DID), which provides a comprehensive software and management platform for controlling key functions in addition to the functions of commercial digital information displays .

Such digital signage is rapidly developing along with the rapid development of display panel (LCD panel, PDP panel, LED panel, etc.) technology and information communication technology. As a result, digital signage can be used for various buildings such as elevators, subway history, Most of them are installed and operated on the lines of the public where buses, buses, universities, banks, convenience stores, discount stores, shopping malls and so on.

However, in the conventional digital signage as described above, most of the advertisement contents are unilaterally reproduced in a mostly unspecified manner, and the advertisement effect is limited.

Korean Patent Publication No. 10-2014-0025091 (published on March 04, 2014)

Therefore, in the present invention, a short-range wireless communication function such as a Bluetooth module capable of performing pairing or broadcasting recognition in a predetermined neighboring area with a user terminal such as a mobile phone or a smart phone is implemented in the digital information display device, The device displays general advertisement contents for advertisement for an unspecified number before pairing or broadcasting with the user terminal, and displays user customized advertisement contents after the pairing or broadcasting recognition with the user terminal, thereby enhancing the advertisement effect A digital information display device, a user terminal, and a method.

The personalized digital signage system according to the present invention is a personalized digital signage system in which user-customized second advertisement contents are provided for first advertisement contents for an unspecified number produced by an advertiser or for pairing or broadcasting recognition with a user terminal A digital signage management server for managing the digital information display device and providing the first advertisement contents or the second advertisement contents to the digital information display device; The mobile communication terminal receives the location information or the identification information of the digital information display device from the digital information display device by performing pairing or broadcasting recognition using the digital information display device and the short distance wireless communication, The information comprises a user terminal device for transmission to the digital signage management server.

The digital signage management server analyzes the location information or the identification information to identify the digital information display device that is paired or broadcasted with the user terminal, and transmits the second advertisement content And the like.

In addition, the digital signage management server may store information on a user's favorite interest field corresponding to the identification number of each user terminal. When the identification number of the user terminal is received from the user terminal, And searches the second advertisement content corresponding to the user terminal and provides the searched second advertisement content to the digital information display device.

The digital information display device may further include a local area wireless communication module for performing a pairing or broadcasting recognition operation with the user terminal. When the user terminal approaches the predetermined area, the digital information display device performs the pairing or broadcasting recognition, And transmits the location information or the identification information of the user terminal to the user terminal recognized as the pairing or broadcasting.

According to another aspect of the present invention, there is provided a digital information display apparatus comprising: a local communication unit for performing pairing or broadcasting recognition with a user terminal when a user terminal within a predetermined neighboring region approaches the local terminal; And after receiving the pairing or broadcasting recognition, receiving and reproducing the user-customized advertisement contents related to the user terminal from the digital signage management server managing the device on the communication network And a display unit for displaying the advertisement contents under the control of the control unit.

In addition, the control unit may stop the advertisement content currently displayed when receiving the user-customized advertisement content, and display the received user-customized advertisement content.

The short-range communication unit performs pairing or broadcasting recognition with the user terminal through short-range wireless communication using a Bluetooth module.

The Bluetooth module is installed on a front surface of the display unit, and performs short-range wireless communication with a directivity of a predetermined angle in a horizontal direction with respect to a front surface of the display unit.

The control unit wirelessly transmits the benefit information to the user terminal when the benefit information is associated with the user-customized advertisement content.

According to another aspect of the present invention, there is provided a user terminal, comprising: a local communication unit for performing pairing or broadcasting recognition with a corresponding digital information display device when the digital information display device is located in a predetermined neighboring area; A communication unit that communicates with the digital signage management server; and a control unit that receives the location information or the identification information of the digital information display device when performing the pairing or broadcasting recognition and transmits the received location information or identification information to the digital signage management server through the communication unit .

The control unit may transmit the identification information of the user terminal when the location information or the identification information of the digital information display device is transmitted to the digital signage management server.

The control unit may receive the benefit information included in the advertisement content through the local communication unit when the user-customized advertisement content corresponding to the identification number of the user terminal is executed in the digital information display device.

The benefit information may be a coupon, an event guide, or a discount guide for a product or service associated with the advertisement content.

The control unit displays the benefit information received when the benefit information is received on the display unit of the user terminal.

The short-range communication unit performs pairing or broadcasting recognition with the digital information display device through short-range wireless communication using a Bluetooth module.

According to another aspect of the present invention, there is provided a method of controlling an advertisement using a user terminal in a personalized digital signage system, the method comprising the steps of: receiving a first advertisement content for an unspecified number produced by an advertiser in a digital signage management server, The method comprising the steps of: managing advertisement contents; providing the first advertisement contents to a digital information display device installed indoors or outdoors; and transmitting the first advertisement contents to the digital information display device from a user terminal recognized as a pairing or broadcasting with the digital information display device Recognizing location information or identification information; identifying a digital information display device that is paired or broadcasted with the user terminal by referring to the location information or the identification information; To search for And transmitting the searched second advertisement contents to the verified digital information display device to be controlled to be displayed.

The searching may further include identifying the user terminal using the identification number of the user terminal transmitted from the user terminal, referring to the information on the user's favorite interests registered in the user terminal, And searching for the second advertisement content corresponding to the user terminal.

According to another aspect of the present invention, there is provided a method of controlling an advertisement in a digital information display device, the method comprising the steps of: performing a pairing or broadcasting recognition with a user terminal in a predetermined neighboring area in a digital information display device; Transmitting the location information or the identification information of the device to the user terminal when the casting recognition is performed; and after performing the pairing or broadcasting recognition, transmitting, from the digital signage management server, Receiving the user-customized advertisement content corresponding to the identification number, stopping the advertisement content currently displayed upon reception, and displaying the received user-customized advertisement content.

In addition, in performing the pairing or broadcasting recognition, the digital information display device performs pairing or broadcasting recognition with the user terminal through short-range wireless communication using a Bluetooth module.

In addition, the method may further include transmitting the benefit information to the user terminal when the benefit information is associated with the user-customized advertisement content.

According to another aspect of the present invention, there is provided a control method for a user terminal, comprising the steps of: performing a pairing or broadcasting recognition with a corresponding digital information display device when a digital information display device in a predetermined neighboring area is located in a user terminal; The method comprising the steps of: receiving location information or identification information of the device from the digital information display device after performing the recognition; and transmitting the location information or the identification information of the device and the identification number of the user terminal to the digital information display To a digital signage management server that manages the device.

In addition, in performing the pairing or broadcasting recognition, the user terminal performs pairing or broadcasting recognition with the digital information display device through short-range wireless communication using a Bluetooth module.

Receiving the benefit information included in the advertisement content when the user-customized advertisement content corresponding to the identification number of the user terminal is executed in the digital information display device according to the pairing or broadcasting recognition; And further comprising:

According to the present invention, in the advertisement using the digital information display device, it is preferable that the digital information display device includes a Bluetooth module capable of performing pairing or broadcasting recognition within a predetermined adjacent area with a user terminal such as a mobile phone, A wireless communication function is implemented to display general advertisement contents for advertisement of an unspecified number before a pairing or broadcasting recognition with a user terminal in a digital information display device and after a pairing or broadcasting with a user terminal is recognized, By displaying the contents, the advertisement effect can be enhanced.

1 is a block diagram of a personalized digital signage system according to an embodiment of the present invention;
2 is a detailed block diagram of a digital information display apparatus according to an embodiment of the present invention.
3 is a conceptual diagram illustrating the concept of radio wave transmission directivity of the short-range wireless communication module of the digital information display apparatus according to the embodiment of the present invention,
4 is a detailed block diagram of a user terminal according to an embodiment of the present invention.
5 is a flowchart of signal processing for providing a user-tailored advertisement in a personalized digital signage system according to an embodiment of the present invention.

Hereinafter, the operation principle of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The following terms are defined in consideration of the functions of the present invention, and these may be changed according to the intention of the user, the operator, or the like. Therefore, the definition should be based on the contents throughout this specification.

1 shows a configuration of a personalized digital signage system according to an embodiment of the present invention.

Hereinafter, with reference to Fig. 1, the operation of each component on the personalized digital signage system will be described in detail.

First, the advertiser 100 transmits advertisement contents to be advertised through a digital information display (DID) 104, which is a signage device installed in the indoor or outdoor environment to display advertisements, The digital signage management server 102 and the digital signage management server 102. The digital signage management server 102 may be provided with a digital signage management server 102,

The digital signage management server 102 manages a plurality of digital information display devices 104 and manages a plurality of advertisement contents registered by the advertiser 100. In addition, information on a user's favorite interest field corresponding to the identification number such as a telephone number of each user terminal is stored in the user terminal 108 such as a mobile phone or a smart phone.

That is, the digital signage management server 102 registers and manages location information or identification information for a plurality of digital information display devices 104, and provides advertisement contents displayed on each digital information display device 104 do. Also, it is possible to classify and manage a plurality of advertisement contents registered by the advertiser 100 into first advertisement contents, which are general advertisement contents for an unspecified number, and second advertisement contents, which are user-customized advertisement contents for each user terminal. At this time, the advertisement contents may be stored in the memory of the digital signage management server 102 or may be stored on the content server 106 linked to the digital signage management server 100. [

In addition, while the digital signage management server 102 classifies and manages the advertisement contents as described above, the advertisement is displayed by providing the first advertisement contents previously allocated to the plurality of digital information display devices 104, .

The digital signage management server 102 also receives the location information or identification information of the digital information display device 104 from the user terminal 108 and recognizes the digital information display device 104. [ It also receives the identification number of the user terminal 108 from the user terminal 108 and recognizes the user terminal 108.

Then, referring to the interest field information registered for the user terminal 108, the user terminal 108 searches for the user-customized second advertisement content corresponding to the user terminal 108, Lt; / RTI >

Accordingly, in the digital information display device 104 that has performed the pairing or broadcasting recognition with the user terminal 108, the reproduction of the first advertisement content for the unspecified number that has been displayed is stopped, and the digital signage management server The user-customized second advertisement contents provided by the user 102 can be reproduced to further enhance the advertisement effect.

The digital information display device 104 refers to a digital signage device installed in an indoor space such as a building entrance, an elevator, a subway, a bus, and the like, or an outdoor space such as a building or a building exterior wall, a stop, a road, And displays the advertisement contents provided by the child care management server 102.

The digital information display device 104 receives and displays the first advertisement contents, which are general advertisement contents for advertisement for an unspecified number of users. In accordance with the present invention, And after receiving the second advertisement content, the second advertisement content, which is the user-customized advertisement content corresponding to the user terminal 108 that has performed the pairing or broadcasting recognition, can be received and displayed.

At this time, the digital information display device 104 may include a bluetooth module 122, for example, on a front central part of the display unit 120, and a user terminal 108 located in a predetermined area within a predetermined distance, And short-range wireless communication can be performed. In this case, when the user terminal 108 in the adjacent area accesses the digital information display device 104, the digital information display device 104 performs short-range wireless communication using the Bluetooth module 122 to perform pairing or broadcasting recognition with the user terminal 108 , And transmits its own location information or identification information when performing pairing or broadcasting recognition.

Accordingly, the location information or identification information of the digital information display device 104 is transmitted from the user terminal 108 to the digital signage management server 102 located on the communication network via the communication network, and the digital signage management server 102, Customized second advertisement contents corresponding to the user terminal 108 to the digital information display device 104. [

Then, the digital information display device 104 stops the reproduction of the advertisement content that has been displayed, and displays the user-customized second advertisement content provided by the digital signage management server 102. Accordingly, the corresponding user having the user terminal 108 can view the advertisement contents related to the product or service in the field of interest in the digital information display device 104, and concentrate on the digital information display device 104 As a result, the advertising effect becomes higher.

In addition, the digital information display device 104 may display only the user-tailored second advertisement content, and if the benefit information provided to the user viewing the advertisement is included in the second advertisement content, And transmits it to the user terminal 108 using wireless communication so that the user can utilize the benefit information. Such benefit information may be, for example, information such as a coupon for a product or service associated with the advertisement content, an event guide, or a discount guide.

The user terminal 108 is a mobile communication terminal device such as a cellular phone or a smart phone. In the present invention, in order to perform pairing or broadcasting recognition with the digital information display device 104, A Bluetooth module capable of wireless communication can be mounted. In addition, the user terminal 108 performs a pairing or broadcasting recognition operation with the digital information display device 104, and performs location information or identification information of the digital information display device 104 when performing a pairing or broadcasting recognition operation, To the communication network digital signage management server 102. For example, The pairing or broadcasting recognition operation in the user terminal 108 may be performed by a program inserted at the time of manufacturing the terminal and an application for performing a pairing or broadcasting recognition operation after the manufacture of the user terminal 108. [ May be downloaded to the user terminal 108 and executed by execution of the corresponding application.

The management client 110 is a device that manages the operation of the digital signage management server 102. The service provider can use the management client 110 to control the operation of the digital signage management server 102 have.

FIG. 2 shows a detailed block configuration of the digital information display device 104 according to an embodiment of the present invention, and may include a short range communication unit, a display unit, a communication unit, a memory unit, a control unit, and the like.

Hereinafter, operation of each component of the digital information display apparatus of the present invention will be described in detail with reference to FIG.

First, the communication unit 200 is connected to the digital signage management server 102 over a communication network such as a wired or wireless network, and performs data transmission / reception for reception of advertisement contents and the like.

The short-range communication unit 202 performs short-range wireless communication for performing a pairing or broadcasting recognition with the user terminal 108 accessing the predetermined neighboring region by mounting the Bluetooth module 122, for example. At this time, the Bluetooth module 122 is installed in the central part of the front side of the display unit 120 on which the advertisement contents are displayed in the digital information display device 104, and performs short-range wireless communication with the user terminal 108.

3, the Bluetooth module 122 may be configured to perform short-range wireless communication with a directivity equal to the viewing angle? Of the person 300 based on the front face of the display unit 120. [ The reason why the Bluetooth module 122 has the directivity is that when the user within the viewing angle range in which the display unit 120 of the digital information display device 104 is viewed is positioned, The advertisement effect of the customized second advertisement content can be enhanced.

The display unit 120 displays the first advertisement contents or the second advertisement contents reproduced in the digital information display apparatus 104 under the control of the control unit.

The memory unit 204 may store an operation control program of the digital information display apparatus 104 and temporarily store advertisement contents reproduced in the digital information display apparatus 104. [

The control unit 206 controls the overall operation of the digital information display device 104 in accordance with the operation control program stored in the memory unit 204. [ That is, the control unit 206 reproduces the first advertisement content temporarily stored in the memory unit 204 and displays the advertisement content on the display unit 120 or plays the advertisement content provided from the digital signage management server 102 And controls the display unit 120 to display the first advertisement content.

When the pairing or broadcasting recognition operation with the user terminal 108 is activated using the Bluetooth module 122 or the like according to the embodiment of the present invention, the control unit 206 controls the digital information display device 104 The user terminal 108 monitors whether the user terminal 108 accesses within a predetermined distance from the user terminal 108 and performs a pairing or broadcasting recognition with the user terminal 108 via the local communication unit 202 , And transmits location information or identification information of the digital information display device 104 to the user terminal 108 when performing pairing or broadcasting recognition.

Accordingly, the location information or identification information of the digital information display device 104 is transmitted from the user terminal 108 to the digital signage management server 102 located on the communication network via the communication network, and the digital signage management server 102, Customized second advertisement contents corresponding to the user terminal 108 to the digital information display device 104. [

Then, the control unit 206 stops the reproduction of the first advertisement content that has been displayed on the display unit 120, and displays the user-customized second advertisement content provided by the digital signage management server 102.

Accordingly, the corresponding user having the user terminal 108 can view the advertisement contents related to the product or service in the field of interest in the digital information display device 104, and concentrate on the digital information display device 104 As a result, the advertising effect becomes higher.

4 shows a detailed block configuration of a user terminal 108 according to an embodiment of the present invention. The user terminal 108 may be a terminal device such as a mobile phone or a smart phone. Hereinafter, the operation of each component of the user terminal 108 will be described in detail with reference to FIG.

First, the short-range communication unit 312 performs short-range wireless communication for performing pairing or broadcasting recognition with the digital information display device 104 located in a predetermined neighboring area, for example, by mounting a Bluetooth module.

The communication unit 308 is a comprehensive component of a high frequency processing unit, an intermediate frequency processing unit, and a baseband processing unit. The communication unit 308 primarily processes voice and various multimedia data received from an external wireless communication network via an antenna ANT at a wireless communication band frequency And then processes it again into a signal of a frequency band that can be processed by the control unit 306. [

The communication unit 308 communicates with the digital signage management server 102 that manages the digital information display device 104 on the communication network and transmits the digital information display device 104, And transmits the location information or the identification information of the terminal 104.

The key input unit 300 may include a plurality of numeric keys and function keys for requesting various operations of the user terminal 108. When the user presses a predetermined key, corresponding key data is generated and output to the control unit 306 do. The key input unit 300 has a character arrangement difference by manufacturer and country. In addition, the key input unit 300 may be displayed in a touch screen format on the display unit 302 whenever a smart phone, a tablet PC, or the like requires a software method instead of a physical keypad have.

The audio unit 310 modulates a voice signal inputted through a microphone (MIC) into a radio signal under the control of the control unit 306, demodulates the received radio signal, and transmits the demodulated radio signal as a voice signal to the speaker SPK. The audio unit 310 may further include a codec for processing a voice signal with various voice qualities set by the control unit 306 during a voice call.

The display unit 304 displays various kinds of information of the user terminal 108 under the control of the control unit 306 and receives and displays key data generated by the key input unit 300 and various information signals of the control unit 306. In addition, according to an embodiment of the present invention, when benefit information is transmitted from the digital information display device 104 to the user terminal 108 by performing the pairing or broadcasting recognition with the digital information display device 104 installed indoors or outdoors The corresponding benefit information is displayed under the control of the control unit 306 so that the user can confirm the benefit information. Such benefit information may be, for example, information such as a coupon for a product or service associated with the advertisement content, an event guide, or a discount guide.

The control unit 306 controls the overall operation of the user terminal 108 in accordance with the operation program stored in the memory unit 302. The above operation program connects the display unit 304 and the key input unit 300 as well as a basic operating system necessary for the operation of the user terminal 108 to manage input / output of data, (Hereinafter referred to as " software ") that is pre-programmed at the time of manufacture so as to operate an internal application or the like.

In addition, the control unit 306 receives the location information or the identification information of the digital information display device 104 when performing the pairing or broadcasting recognition with the digital information display device 104 in the adjacent area according to the embodiment of the present invention, (308) to the digital signage management server (102). At this time, the control unit 306 may transmit the identification number of the user terminal 108 together with the location information or the identification information of the digital information display device 104 to the digital signage management server 102.

When the user-customized advertisement contents are displayed on the digital information display device 104, the controller 306 displays the digital information on the digital information display device 104 104 to the user terminal 108 via the local communication unit 312 and displays the corresponding benefit information on the display unit 304 so that the user can confirm the benefit information.

5 illustrates a signal processing flow for providing a user-customized advertisement in a personalized digital signage system according to an embodiment of the present invention. Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1 to 5. FIG.

First, the digital information display device 104 receives and displays the first advertisement contents, which are general advertisement contents for advertisement for an unspecified number, from the digital signage management server 102. [

In this case, the digital information display device 104 according to the embodiment of the present invention may include a Bluetooth module 122 mounted on a front central portion of the display unit 120, for example, And may be implemented to perform short-range wireless communication with the base station 108.

Accordingly, the digital information display device 104 may perform short-range wireless communication using the Bluetooth module 122 when the user terminal 108 in the adjacent area accesses it, and perform pairing or broadcasting recognition with the user terminal 108 (S500), and transmits its own location information or identification information when performing pairing or broadcasting recognition (S502).

At this time, a Bluetooth module capable of short-range wireless communication, such as the digital information display device 104, is mounted on the user terminal 108 such as a mobile phone or a smart phone to perform pairing or broadcasting recognition with the digital information display device 104 .

Accordingly, when the distance to the digital information display device 104 is within a predetermined distance, the user terminal 108 performs pairing or broadcasting recognition with the digital information display device 104. When performing the pairing or broadcasting recognition, And receives the location information or the identification information of the digital information display device 104 from the digital information display device 104. [

The user terminal 108 then transmits the identification information such as the location information or the identification information of the digital information display device 104 received from the digital information display device 104 and the telephone number of the user terminal 108 to a communication network digital signage To the management server 102 (S504).

Accordingly, the digital signage management server 102 receives the location information or the identification information of the digital information display device 104 from which the pairing or broadcasting recognition is performed from the user terminal 108, The digital information display device 104 recognizing the pairing or broadcasting with the user terminal 108 is recognized (S506).

When the digital signage management server 102 recognizes the digital information display device 104 as described above, the digital signage management server 102 searches the user terminal 108 using the identification number such as the telephone number of the user terminal 108 transmitted from the user terminal 108, (Step S506).

Then, the digital signage management server 102 searches for the user-customized second advertisement contents corresponding to the user terminal 108 by referring to the interest field information registered in the user terminal 108 (S508) And transmits the advertisement contents to the corresponding digital information display device 104 (S510).

When the digital information display device 104 receives the second advertisement content as the user-customized advertisement content from the digital signage management server 102, the digital information display device 104 stops the reproduction of the first advertisement content that has been displayed (S512) And displays the second advertisement content which is the user-customized advertisement content provided by the digital signage management server 102 (S514).

At this time, the second advertisement contents may include benefit information provided to the user terminal 108 as a compensation according to the viewing of the advertisement. The benefit information may include, for example, a coupon for a product or a service associated with the advertisement content, An event guide or a discount guide.

Accordingly, the digital information display device 104 checks whether or not the benefit information to be provided to the user terminal 108 is included in the second advertisement content (S516). If the benefit information is included, the benefit information To the user terminal 108 using the short-range wireless communication (S518).

Then, the user terminal 108 receives the benefit information transmitted from the digital information display device 104 to the user terminal 108 (S520), and displays the benefit information on the display unit 304 so that the user can confirm the benefit information (S522).

Accordingly, the corresponding user having the user terminal 108 can view the advertisement contents related to the product or service in the field of interest in the digital information display device 104, and concentrate on the digital information display device 104 As a result, the advertising effect becomes higher.

5, the digital information display device 104 examines the presence or absence of the benefit information. However, if the benefit information in the second advertisement content is included in the digital signage management server 102 And provides the benefit information to the user terminal 108 through the communication network.

Hereinafter, some examples in which the user-customized advertisement contents and benefit information are utilized will be briefly described.

First, in the case of a coupon accumulation case, for example, when a user holding a user terminal such as a mobile phone or a smart phone stands in front of a convenience store, the digital information display device, which is a signage advertisement device installed in a convenience store, The user can display an advertisement of the product or service preferred by the user. Then, a coupon that can be purchased by discounting the product or service can be transmitted to the user terminal.

Next, in the case of a reward advertisement example, for example, when a user holding a user terminal such as a mobile phone or a smart phone is walking underground in Gangnam Station to meet friends, a digital information display device The user terminal can be recognized, and the automobile advertisement, which is a product preferred by the user, can be displayed. Then, a message indicating that the advertisement reserve is accumulated can be transmitted to the user terminal by rewarding the advertisement of the corresponding product.

Next, in case of a local advertisement, when a user holding a user terminal such as a mobile phone or a smart phone is waiting for a bus at a bus stop, a digital information display device, which is a signage advertisement device installed at a bus stop, Recognize the terminal, and display an advertisement for the user's favorite food. You can then recommend a restaurant that sells the food near the user's home and send a discount coupon.

Next, in the case of using the API using the BLE, when a user holding a user terminal such as a mobile phone or a smart phone is viewing a digital information display device as a signage advertisement device in a department store, And transmits a recommendation product and a discount coupon to an application of the corresponding department store installed in the user terminal so that the user can use the product.

As described above, according to the present invention, in the advertisement using the digital information display device, it is possible to provide a digital information display device capable of performing a pairing or broadcasting recognition with a user terminal such as a mobile phone, a smart phone, Module to display general advertisement contents for advertisement on an unspecified number before pairing or broadcasting recognition with a user terminal in a digital information display device and displaying general advertisement contents after a pairing or broadcasting recognition with a user terminal Thereby displaying the user-customized advertisement contents, thereby enhancing the advertisement effect.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention. Accordingly, the scope of the invention should not be limited by the described embodiments but should be defined by the appended claims.

100: Advertiser 102: Digital signage management server
104: digital information display device 106: content server
108: user terminal 110: management client

Claims (23)

A digital information display device installed indoors or outdoors for receiving and displaying first advertisement contents for an unspecified number produced by an advertiser or second user-tailored second advertisement contents when performing a pairing or broadcasting recognition with a user terminal, Wow,
A digital signage management server for managing the digital information display device and providing the first advertisement content or the second advertisement content to the digital information display device;
Performing pairing or broadcasting recognition using short-distance wireless communication with the digital information display device to receive location information or identification information of the digital information display device from the digital information display device, A user terminal device transmitting to a digital signage management server
And a personalized digital signage system.
The method according to claim 1,
The digital signage management server includes:
Characterized by analyzing the location information or identification information to identify the digital information display device that is paired or broadcast recognized with the user terminal and to provide the second advertisement content to the verified digital information display device Nigi systems.
The method according to claim 1,
The digital signage management server includes:
And stores the information on the user's favorite interest field corresponding to the identification number of each user terminal. When receiving the identification number of the user terminal from the user terminal, 2 advertisement contents, and provides the searched second advertisement contents to the digital information display device.
The method according to claim 1,
The digital information display device includes:
And a short range wireless communication module for performing a pairing or broadcasting recognition operation with the user terminal. The access terminal performs the pairing or broadcasting recognition when approaching the user terminal in a predetermined area, Or broadcasted to a user terminal that is aware of the broadcast.
A digital information display device comprising:
A local communication unit for performing a pairing or broadcasting recognition with a corresponding user terminal when the user terminal in the predetermined neighboring region approaches,
And transmitting the location information or the identification information of the device to the user terminal when performing the pairing or broadcasting recognition, and after performing the pairing or broadcasting recognition, transmitting, from the digital signage management server managing the device on the communication network, A control unit for receiving and reproducing user-customized advertisement contents related to the terminal,
A display unit for displaying the advertisement contents under the control of the control unit;
And a digital information display device.
6. The method of claim 5,
Wherein,
Stops the advertisement content currently displayed upon receiving the user-customized advertisement content, and displays the received user-customized advertisement content.
6. The method of claim 5,
The short-
And performs pairing or broadcasting recognition with the user terminal through short-range wireless communication using a Bluetooth module.
8. The method of claim 7,
The Bluetooth module includes:
Wherein the digital information display device is mounted on a front surface of the display unit and performs near field wireless communication with a directivity of a predetermined angle in a horizontal direction with respect to a front surface of the display unit.
6. The method of claim 5,
Wherein,
And if the benefit information associated with the user-customized advertisement content exists, wirelessly transmits the benefit information to the user terminal.
As a user terminal,
A local communication unit for performing pairing or broadcasting recognition with the digital information display device when the digital information display device is located in the preset adjacent area,
A communication unit for communicating with a digital signage management server for managing the digital information display device on a communication network,
A controller for receiving the location information or the identification information of the digital information display device and transmitting the identification information to the digital signage management server through the communication unit when performing the pairing or broadcasting recognition;
Lt; / RTI >
11. The method of claim 10,
Wherein,
And when transmitting the location information or the identification information of the digital information display device to the digital signage management server, transmits the identification number of the user terminal together.
12. The method of claim 11,
Wherein,
Wherein when the user-customized advertisement content corresponding to the identification number of the user terminal is executed in the digital information display device, the user terminal receives the benefit information included in the advertisement content through the local communication unit.
13. The method of claim 12,
The benefit information includes:
A coupon, an event guide, or a discount guide for a product or service associated with the advertisement content.
13. The method of claim 12,
Wherein,
And display the received benefit information upon receiving the benefit information on a display of the user terminal.
11. The method of claim 10,
The short-
And performs pairing or broadcasting recognition with the digital information display device through short-range wireless communication using a Bluetooth module.
Managing a first advertisement content for an unspecified number produced by an advertiser and a user-customized second advertisement content for each user terminal in a digital signage management server;
Providing the first advertisement content to a digital information display device installed indoors or outdoors;
Recognizing location information or identification information of the digital information display device from a user terminal that is paired or broadcasted with the digital information display device;
Confirming a digital information display device that is paired or broadcasted with the user terminal by referring to the location information or the identification information;
Retrieving second advertisement content corresponding to the user terminal;
Transmitting the searched second advertisement contents to the verified digital information display device and controlling display thereof
≪ / RTI >
17. The method of claim 16,
Wherein the searching comprises:
Identifying the user terminal using the identification number of the user terminal transmitted from the user terminal;
Searching for the second advertisement content corresponding to the user terminal by referring to information on a favorite interest field for each user registered in the user terminal
≪ / RTI >
Performing a pairing or broadcasting recognition with a corresponding user terminal when a user terminal within a predetermined neighboring area accesses from the digital information display device;
Transmitting location information or identification information of the device to the user terminal when performing the pairing or broadcasting recognition;
Receiving the customized advertisement content corresponding to the identification number of the user terminal from a digital signage management server managing the device on the communication network after performing the pairing or broadcasting recognition,
Stopping the advertisement content currently displayed at the time of reception and displaying the received user-customized advertisement content
≪ / RTI >
19. The method of claim 18,
In performing the pairing or broadcasting recognition,
Wherein the digital information display device performs pairing or broadcasting recognition with the user terminal through short-range wireless communication using a Bluetooth module.
19. The method of claim 18,
After the displaying step,
And transmitting the benefit information to the user terminal if the benefit information is associated with the user-customized advertisement content.
Performing pairing or broadcasting recognition with a corresponding digital information display device when a digital information display device in a predetermined neighboring area is located in a user terminal,
Receiving location information or identification information of the device from the digital information display device after performing the pairing or broadcasting recognition;
Transmitting the location information or the identification information of the device and the identification number of the user terminal to the digital signage management server managing the digital information display device on the communication network upon the reception
≪ / RTI >
22. The method of claim 21,
In performing the pairing or broadcasting recognition,
Wherein the user terminal performs pairing or broadcasting recognition with the digital information display device through short-range wireless communication using a Bluetooth module.
23. The method of claim 22,
After the transmitting,
Further comprising the step of receiving benefit information included in the advertisement content when the user-customized advertisement content corresponding to the identification number of the user terminal is executed in the digital information display device according to the pairing or broadcasting recognition Way.

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