KR20150091200A - An advertising system based on machine-to-machine communications and the method thereof - Google Patents

An advertising system based on machine-to-machine communications and the method thereof Download PDF

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Publication number
KR20150091200A
KR20150091200A KR1020140011833A KR20140011833A KR20150091200A KR 20150091200 A KR20150091200 A KR 20150091200A KR 1020140011833 A KR1020140011833 A KR 1020140011833A KR 20140011833 A KR20140011833 A KR 20140011833A KR 20150091200 A KR20150091200 A KR 20150091200A
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South Korea
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advertisement
information
user
electronic billboard
combination
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KR1020140011833A
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Korean (ko)
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박형근
최형욱
조병석
이지은
한하늘
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한국기술교육대학교 산학협력단
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Priority to KR1020140011833A priority Critical patent/KR20150091200A/en
Publication of KR20150091200A publication Critical patent/KR20150091200A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0237—Discounts or incentives, e.g. coupons or rebates at kiosk

Abstract

The present invention relates to an advertisement providing system based on object communication and a method of providing the same. More specifically, when a plurality of users access an electronic billboard, they detect each user's smart device through a local communication means, And the application of the smart phone transmits user information to the server through the electronic billboard, the advertisement information of the corresponding users is sent to the electronic billboard again by the advertisement server based on the object communication, and the user And the corresponding advertisement is confirmed through the electronic billboard. Thus, the present invention has the effect of improving the advertisement effect by providing the advertisement required by the user through the large billboard.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to an advertisement providing system based on object communication,

The present invention relates to an advertisement providing system based on object communication and a method of providing the same, more specifically, when a plurality of users approach an electronic billboard, each user smart phone and an electronic billboard communicate with each other through short- When an application program of a smart phone or an electronic billboard sends information about each user to an advertisement server based on the object communication, an advertisement corresponding to a common interest of each user is transmitted to an electronic billboard and displayed, To an advertisement providing system and a method for providing the same.

In the subway station, the elevator, the exercise equipment, the bus stop, the train carriage, or the bus, there are a timetable, a waiting time guide, a campaign message, a notification monitor displaying various information including commercial advertisement, The trend is spreading. However, in such a notification monitor or an electronic billboard, the advertisement of various fields is outputted to an unspecified number of people. Most of the passengers accept these ads without meaning, and the effect of the advertisement is questionable. These influences are causing more and more excitement in advertisers, but these stimuli are causing the passengers to reject the over-advertising.

Therefore, it is necessary for passengers to be able to watch advertisements that match their interest or interest in waiting for the ride, and for advertisers to be able to export advertisements to users more suited to their marketing strategies. In order to realize this, in the present invention, the concept of machine-to-machine (M2M) using NFC communication such as Bluetooth, RFID, or infrared communication is applied between a smartphone and an electronic billboard, This paper proposes a new advertisement providing system that can distribute advertisements to the users.

If such a system is popularized, ordinary passengers and customers will be able to watch advertisements of products that meet their interests and interests, and advertisers can efficiently provide advertisements to their desired customers based on their information, A systematic advertising system will be completed, which has a greater effect on advertising than it is today.

First, prior art of the technical field similar to the present invention will be described. KOKAI Publication No. 2009-0036887 (Apr. 15, 2009) is an IPTV service system including a set-top box and a server, and the server transmits VOD viewing information of a set-top box user transmitted from the set-top box connected to the server A personal VOD viewing information analyzing module for analyzing the collected individual VOD viewing information, and a personalized advertisement policy creating module for generating a personalized advertisement policy table corresponding to individual characteristics using the analyzed individual VOD viewing information And a personalized advertisement policy table distribution module for distributing the generated individual advertisement policy table to the set-top box. The IPTV service system is related to personalized advertisement provision, Common to users located nearby using electronic billboards located in public places From providing ads that will interest a large difference in the spirit.

Also, Korean Patent Laid-Open Publication No. 2006-0029794 (2006.04.07.) Discloses a method for providing an advertisement service from an advertisement server to a mobile terminal, The advertisement service of the corresponding shop is provided to the mobile terminal. In addition, the present invention provides a location-based advertisement service, wherein when the user approaches the electronic billboard, the user's smartphone is detected through the short- It is not advertising. In addition, the electronic billboard is different from the advertisement system of the present invention in that it receives the advertisement desired by the user from the server and displays it on the electronic billboard, and accumulates points according to the number of times the advertisement is viewed to provide corresponding compensation. .

Also, Korean Patent Laid-Open Publication No. 2009-0081422 (2009. 07. 28.) discloses a method of generating a smart advertisement, which is a method of generating a transaction related to the smart advertisement campaign based on user profile data The present invention relates to the creation of a smart advertisement to be displayed to a user on the basis of the transaction and the graphical element, and the technical idea about advertisement provision through object communication between the personal terminal and the electronic billboard is presented I do not.

Finally, as another prior art of the present invention, Korean Patent No. 0831062 (2008. May 14, 2008) discloses a method for generating a personal characteristic code and information corresponding to a user characteristic, The present invention relates to a personalized service system including a service providing server for selecting personalized personal information to be provided to the user and a user terminal to receive the selected personalized personal information, There is no description of providing a personalized advertisement service to a user based on object communication between a phone and an electronic billboard.

Accordingly, in the present invention, when an individual accesses the electronic billboard or the notification monitor by using an electronic billboard or a notification monitor scattered everywhere such as a subway and a public place by moving away from the existing advertisement system, The smart terminal including the smart phone and the wearable device is detected based on the communication means based on the object communication, and then the user information of the corresponding terminal is transmitted to the server , And outputs the advertisement desired or desired by the user to the electronic billboard, thereby enhancing the advertisement effect as compared with the prior art. In particular, when a large number of passengers are standing by, such as a subway billboard, the object communication based advertisement server analyzes the interest information of the passengers, extracts an advertisement for a common interest, transmits the advertisement to the billboard, So that they can watch the advertisement.

The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide an electronic billboard which is based on a concept of object communication, and which allows a smartphone user in the vicinity to communicate with a wireless LAN, 3G, 4G, 5G through a communication method including a public or private wireless communication method, so that the electronic billboard provides a user-customized advertisement through communication with an advertisement server based on the object communication.

Another object of the present invention is to provide a customized advertisement to a user by displaying an advertisement received from a server on a large electronic billboard screen through a smart phone of the electronic billboard as a medium.

Another object of the present invention is to provide a common customized advertisement according to a common interest field of users when a plurality of users access the electronic billboard with a smart device including a smart phone.

To this end, the present invention analyzes an application for storing user information and advertisement information, an electronic billboard (advertisement device) application, and information received from a user on a billboard, and transmits a common advertisement suitable for the users according to a predetermined algorithm The present invention is directed to a server.

The object communication based advertisement providing system according to an embodiment of the present invention includes at least one smart device and a short distance communication method including Bluetooth, ZigBee, RFID, NFC, WiFi or a combination thereof, a private network, At least one electronic billboard connected through a wired or wireless communication network; An advertisement server for providing an advertisement to the electronic billboard; And at least one node connecting the electronic billboard and the advertisement server to a wired or wireless communication network including a wired / wireless Internet, a private network, a public network, or a combination thereof, and when the smart device approaches the electronic billboard The smart device and the electronic billboard recognize each other, the advertisement server extracts an advertisement desired by the user of the smart device, and the electronic billboard displays the extracted advertisement on a screen.

Further, the object communication based advertisement providing system according to an embodiment of the present invention may be configured such that the smart device directly transmits its information to the advertisement server; The electronic billboard transmits the ID and user information of the smart device to the advertisement server; The smart device sends information including the ID, type, resolution or a combination thereof of the electronic billboard to the advertisement server; Or a combination thereof, the smart device, the user information of the smart device, the information of the electronic billboard, or a combination thereof to the advertisement server.

In addition, in the object communication based advertisement providing system according to an embodiment of the present invention, the advertisement server extracts an advertisement desired by the user of the smart device by comparing the age, occupation, hobby, The advertisement information registered by a plurality of advertisers is classified into categories according to fields, places, advertisement time periods, and consumer groups, and is matched with each other .

Also, in the object communication based advertisement providing system according to an embodiment of the present invention, the matching is also applied to a plurality of users tagged to a specific electronic billboard to derive corresponding advertisement information common to the users, To the user.

Further, in the object communication based advertisement providing system according to an embodiment of the present invention, the advertisement server transmits an advertisement to the electronic billboard, the advertisement server directly transmits the advertisement to the electronic billboard; The advertisement server is transmitted to the electronic billboard through the smart device; Or a combination thereof.

Also, the object communication based advertisement providing system according to an embodiment of the present invention includes a database for storing personal information of a user and advertisement information of an advertiser, and the database is stored in a local, cloud network, And is connected to the network.

Also, in the object communication based advertisement providing system according to an embodiment of the present invention, the advertisement server may provide an application for storing the user information, advertisement information, or a combination thereof to the terminal; Providing an application for providing a user-tailored advertisement service to the electronic billboard; Or a combination thereof.

Further, the object-communication-based advertisement providing system according to an embodiment of the present invention provides an N-screen service by extracting an advertisement according to the resolution of the electronic signboard and transmitting it to an electronic signboard.

Further, in the system for providing object-based communication advertisement according to an embodiment of the present invention, the electronic billboard may include a time, a usage order, a usage method or a method of using public transportation or a public facility including a train, a bus, an airplane, And a guide monitor for guiding information on the combination.

Further, in the object communication based advertisement providing system according to an embodiment of the present invention, when the smart device accesses, the guidance monitor automatically displays a guide to a reservation time, a reservation place, .

According to another aspect of the present invention, there is provided a method for providing an object-based communication advertisement, the method comprising: performing an admission procedure for an advertiser, a user, or a combination thereof through an application or a homepage; Personal information, interest information, or a combination thereof from an advertiser, a user, or a combination thereof through an app or a homepage, and updates the database in real time, and simultaneously displays the advertisement, the guidance service, And performing a process of providing information on the information about the user.

According to still another aspect of the present invention, there is provided a method for providing an object-based communication advertisement, the process comprising: receiving a user ID from an electronic billboard, a guidance monitor, a user terminal, or a combination thereof; Reservation information, interest information, or other information from a database for at least one user (device) ID that has been transmitted during a period of time that provides information including advertisement information, guide information, interest information, Loading information on a combination of these; Extracting the most common information among advertisement information, reservation information, interest information, or combination information loaded during the period; And transmitting the extracted information to a corresponding electronic billboard, a guidance monitor, a user terminal, or a combination thereof.

The present invention relates to an advertisement providing system based on object communication and a method of providing the same. More specifically, when a plurality of users access an electronic billboard, they detect each user's smart device through a local communication means, And the application of the smart phone transmits the user information to the advertisement server based on the object communication through the electronic billboard, the advertisement information about the users is sent to the electronic billboard again from the advertisement server based on the object communication And the user confirms the advertisement through the electronic billboard. Thus, the present invention has the effect of improving the advertisement effect by providing the advertisement required by the user through the large billboard.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a configuration diagram of an advertisement providing system based on object communication according to an embodiment of the present invention; FIG.
FIG. 2 is a conceptual diagram of an advertisement providing system for providing an advertisement to a group of advertisers, which is common in an advertisement providing system based on object communication, according to an embodiment of the present invention.
3 is a message flow diagram between an advertisement server, a billboard, and a user terminal (UE) when a user approaches and leaves an electronic billboard according to an embodiment of the present invention.
4 is a message flow diagram between an advertisement server, a billboard, and a user terminal (UE) when a user approaches and leaves an electronic billboard according to another embodiment of the present invention.
5 is a message flow diagram between an advertisement server, a billboard, and a user terminal (UE) when a user approaches and leaves an electronic billboard according to another embodiment of the present invention.
6 is a flowchart illustrating a process for providing advertisement information, guidance information, interest information, or a combination thereof to a user terminal, an electronic billboard, a guidance monitor, or a combination thereof through an application or a homepage in an M2M advertisement server according to an exemplary embodiment of the present invention. ≪ / RTI >

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an object providing system and method for providing an object communication based on the present invention will be described with reference to the accompanying drawings.

1 is a configuration diagram of an advertisement providing system based on object communication according to an embodiment of the present invention.

First of all, if we look at Internet of Things (IoT), Internet between objects can be called object network. The network interconnects not only houses and automobiles, but also infrastructure and traffic patterns such as electricity and water. Therefore, the object communication may be configured to monitor the infrastructure facilities or to analyze the state information of each facility collected through the monitoring to monitor the facilities, predict a future event, . In other words, object networks provide another possibility for creating systems that can respond more intelligently and intelligently through data analysis.

The concept of conventional communication is to exchange information with each other (any person, anywhere, anybody), but in recent years, the exchange of information between objects is not limited to people who exchange the information. It is a technology that controls the surrounding environment so that human beings can live comfortably by communicating pieces of information gathered by sensors of all the devices around us with other devices. Ubiquitos Sensor Network (USN) The difference is that object communication provides context awareness and intelligent control services, and USN provides simple services with information that can be detected by short range communication devices. That is, in the past, a person has a device and a person-to-person communication with a person who meets the person through the Internet is mainstream, but in the future, it will develop into a thing communication and a thing Internet through the USN. In this regard, SangmulInternet is a service that connects various objects, people, and space around the Internet by applying various IT technologies such as RFID and sensors to objects. It is combined with various multimedia devices such as smart phones, smart clocks and smart glasses, It makes life more creative.

In the present invention, the terms "machine-to-machine" (M2M), device-to-device (D2D), and Internet of Things (IOT) It will be used on behalf of all cases of interactions between devices without human intervention.

1, an object providing system based on object communication according to the present invention includes an object communication M2M based advertisement server 20, an electronic billboard 40 and a database 50 via a wired / wireless network 30 The object communication based advertisement server 20 receives the location information of the user and receives the location information of the electronic advertisement board 40 based on the location information of the predetermined electronic advertisement board 40, So that the user and the electronic billboard 40 form a pair so that the user can output an advertisement desired by the user. Here, since the location information of the user changes from time to time, the location of the user and the user terminal 10 is determined based on the smart terminal (or device) 10 possessed by the user. However, since the electronic billboard 40 also includes a mobile billboard, it is necessary to dynamically determine the position of the electronic billboard 40 as well. In this case, the smart device (or device) 10 and the electronic billboard 40 possessed by the user preferably have a device capable of acquiring position information such as GPS by itself.

Under such circumstances, the user sends his / her personal information and interest information to the M2M-based advertisement server 20 through an app installed in the smart device 10 or through the electronic billboard 40, 10 matches the personal information of the user with the information of interest received from the advertisers stored in advance and determines advertisement information to be provided according to each user.

Next, the respective components of FIG. 1 will be described in detail as follows. That is, in the M2M-based advertisement server 20 according to the present invention, the user location information sent from the user terminal (smart device 10), the location information of the predetermined electronic billboard and the location information of the electronic billboard are monitored in real time, And serves through the tagged electronic billboard. At this time, the location information of the user may be transmitted to the server through the application installed in the smart device of the user, or the location of the smart device may be determined using the location of the electronic billboard previously transmitted.

The M2M-based advertisement server 20 derives the advertisement information desired by the user based on the user's personal information or interest information learned through the smart device and the advertisement information registered from the advertiser, and transmits the advertisement information to the electronic billboard. The matching of the information of interest to the information of the advertisement matches the information of the user including the age, occupation, hobbies, specially registered interests, family relationship, friendship, education, Information is classified into categories according to fields, places, advertisement time periods, and consumer groups, and is matched with each other. Also, such matching is applied to a plurality of users tagged on a specific electronic billboard, and the advertisement information corresponding to the common users is derived as much as possible to be provided to the corresponding electronic billboard.

The database 50 stores the advertisement information provided by the user through the web page provided by the M2M-based advertisement server 20 or the application distributed by the M2M-based advertisement server 20, and the personal information or the interest information of each user . If the user agrees to provide his / her personal information and interest information through the web page or the app, the personal information is stored in the database. The storage and management of such information is a basic information . In addition, the advertiser uploads his / her advertisement to the server through a web page provided in the M2M-based advertisement server 20 or an application distributed to the user through the server. In this case, the advertisement is stored and managed in the database.

The electronic billboard 40 is in the form of a large screen usually installed in a subway station or a public place, and the electronic billboard 40 is a display screen for a timetable display installed in a station or a bus stop in the present invention, , A monitor screen installed around the road, an information display installed inside or outside a public building or a decorative monitor screen, a monitor screen installed on a bus, or a monitor screen installed on the roof of a street or a building. In addition, the electronic billboard does not necessarily have all the network interfaces for wired / wireless communication. However, the electronic billboard may include at least one of NFC and wireless Internet, a private line network, or a public wired / wireless network interface, which is a short distance communication including Bluetooth, RFID and Zigbee .

A terminal carried by a user for object communication may include a smart device 10 having enhanced communication functions such as a smart phone, but a portable smart device having only a tag function including a smart watch, smart glass, or smart goggles 10).

The real-time location information of each user is monitored through a communication interface including an app, GPS, LBS (Location Based Service), or a combination thereof provided in the smart device, which is the user terminal, and the monitored location information is transmitted to the server Lt; / RTI > Of course, in the present invention, the position information may be transmitted from the billboard to the server, and the position of the billboard is usually registered in advance in the server or, in some cases, the position of the billboard may be updated dynamically in the case of a mobile billboard . In any case, if the billboard and the user terminal know the mutual presence based on the object communication, the server can directly grasp the position of the user's personal portable terminal via the billboard.

In the present invention, it is assumed that the electronic billboard 40 has a network function. The service providing method is changed depending on the network interface of the electronic billboard.

FIG. 2 is a conceptual diagram of an advertisement system for providing advertisements to a group of advertisers, which are common in an object communication based advertisement system according to an embodiment of the present invention.

As shown in FIG. 2, the present invention considers that the probability that a user tagged in a specific electronic billboard 40 is a plurality of users is very high, in which case, the server transmits common interest information It is necessary to match it with the advertisement information and transmit it to the corresponding electronic billboard and output it.

When a plurality of user terminals (UE) (or smart devices) (UE1, UE2, ..., UEn) 120 are tagged on the electronic billboard 40, The advertisement information is notified to the M2M-based advertisement server, the advertisement information is matched to the notified user, and common advertisement information is derived. For example, if it is assumed that UE1, UE2, and UE4 want common advertisement information among the smart devices of UE1 to UEn and that they are many among the tagged user smart devices, the corresponding advertisement is transmitted to the corresponding electronic billboard and output . The M2M-based advertisement server performs advertisement recruitment from a plurality of advertisers (AD1, AD2, ..., ADn) 110 in advance and displays them in the database in the field of advertisement, the age range of advertisers, advertisement time, And the desired advertisement information is searched or matched according to the user's information, and the matched advertisement is provided to the user through the electronic billboard.

3 is a message flow diagram between an ad server, a billboard, and a user terminal (UE) when a user approaches and leaves an electronic billboard according to an embodiment of the present invention.

As shown in FIG. 3, when a specific UE approaches the electronic billboard, the UE and the electronic billboard recognize the existence of each other by mutual object communication. The UE then independently informs its location and information to the M2M ad server. The M2M advertisement server receiving the user information and the location matches the advertisement information based on the advertisement information stored in the database and the user information, and transmits the corresponding advertisement to the electronic billboard. The electronic billboard receives the advertisement, . Thus, the user receives the desired advertisement through the electronic billboard rather than the own smart device. At this time, the mutual information should be shared between the specific UE, the electronic billboard, and the M2M advertisement server to recognize the existence of the other party, and the M2M advertisement server should be able to recognize that the specific UE and the electronic billboard exist at the same position. Next, when the UE leaves the electronic billboard and the new UE accesses the electronic billboard, the advertisement displayed on the electronic billboard needs to be changed. At this time, among the plurality of users tagged on the electronic billboard, May be changed, but there may be cases where the output advertisement is continuously changed without changing. The determination is made by checking whether the result of matching the personal information of the user connected to the electronic billboard and the advertisement information has changed in the server. When a lot of passengers move together like a subway, the contents of the advertisement will change instantly. Accordingly, when a specific UE is watching an advertisement and then leaves the electronic billboard, the newly accessed UE transmits the location information and user information of the new user to the M2M advertisement server, and the M2M advertisement server matches the new advertisement information do. At this time, if a new advertisement is matched, a newly matched advertisement is transmitted to the electronic billboard, and a new advertisement is displayed on the electronic billboard.

4 is a message flow diagram between an advertisement server, a billboard, and a user terminal (UE) when a user approaches and leaves an electronic billboard according to another embodiment of the present invention.

As shown in FIG. 4, when a specific UE approaches the electronic billboard, the UE and the electronic billboard recognize the existence of each other by mutual object communication. After that, the electronic billboard notifies the recognized user tag to the M2M advertisement server together with its ID. The M2M advertisement server receiving the user information and the location matches the advertisement information based on the advertisement information stored in the database and the user information, and transmits the corresponding advertisement to the electronic billboard. The electronic billboard receives the advertisement, . Thus, the user receives the desired advertisement through the electronic billboard rather than the own smart device. At this time, the mutual information should be shared between the specific UE, the electronic billboard, and the M2M advertisement server to recognize the existence of the other party, and the M2M advertisement server should be able to recognize that the specific UE and the electronic billboard exist at the same position. Next, when the UE leaves the electronic billboard and the new UE accesses the electronic billboard, the advertisement displayed on the electronic billboard needs to be changed. At this time, among the plurality of users tagged on the electronic billboard, May be changed, but there may be cases where the output advertisement is continuously changed without changing. The determination is made by checking whether the result of matching the personal information of the user connected to the electronic billboard and the advertisement information has changed in the server. Accordingly, when a specific UE is watching an advertisement and then leaves the electronic billboard, the electronic billboard transmits user information about the newly accessed UE to the M2M advertisement server, and the M2M advertisement server matches the new advertisement information. At this time, if a new advertisement is matched, a newly matched advertisement is transmitted to the electronic billboard, and a new advertisement is displayed on the electronic billboard.

5 is a message flow diagram between an advertisement server, a billboard, and a user terminal (UE) when a user approaches and leaves an electronic billboard according to another embodiment of the present invention.

As shown in the figure, when a specific UE approaches the electronic billboard, the corresponding UE and the electronic billboard recognize the existence of each other by mutual object communication. The UE then independently informs its location and information to the M2M ad server. The M2M advertisement server receiving the user information and the location matches the advertisement information based on the advertisement information stored in the database and the user information, and transmits the corresponding advertisement to the UE. The UE, which received the advertisement, And transmits the advertisement to the billboard to output the advertisement on the screen of the billboard. In this way, the user can display the desired advertisement through the electronic billboard rather than the own smart device. At this time, the electronic billboard and the M2M advertisement server share the information about the specific UE, and since the M2M advertisement server and the electronic billboard do not know each other, the UE transmits the resolution information of the electronic billboard to the M2M advertisement server By notifying the resolution of the advertisement to be displayed, it is possible to provide an N-screen service. Next, when the UE leaves the electronic billboard and the new UE accesses the electronic billboard, the advertisement displayed on the electronic billboard needs to be changed. At this time, among the plurality of users tagged on the electronic billboard, May be changed, but there may be cases where the output advertisement is continuously changed without changing. The determination is made by checking whether the result of matching the personal information of the user connected to the electronic billboard and the advertisement information is changed in the server, and if the many passengers are moving together like a subway, The UE to which the advertisement is delivered to the electronic billboard disappears, so that the advertisement contents may not be outputted to the electronic billboard. In this case, the contents of the advertisement may be instantaneously disconnected and the advertisement set as the default in the electronic billboard may be output. Accordingly, when a specific UE is watching an advertisement and then leaves the electronic billboard, the newly accessed UE transmits the location information and user information of the new user to the M2M advertisement server, and the M2M advertisement server matches the new advertisement information do. At this time, if a new advertisement is matched, a newly matched advertisement is transmitted to the electronic billboard through a new UE, and a new advertisement is displayed on the electronic billboard.

In the present invention, it is assumed that the electronic billboard 40 has a network function. The service providing method is changed according to the network interface of the electronic billboard. That is, the electronic billboard 40 may have only an NFC interface, may have a WiFi, a public wire / wireless communication function, or may directly connect to the Internet. In this case, the connection relationship between the electronic billboard, the smart device, and the M2M-based advertisement server changes. First, when the electronic billboard can access the NFC function and the wired and wireless Internet, the smart device 10 can access the electronic billboard through NFC or WiFi, and the electronic billboard receives the personal information of the smart device user from the smart device 10 Or interest information to the M2M-based advertisement server. Alternatively, only the ID of the smart device may be transmitted, and the advertisement may be received based on the personal information or the interest information of the user registered in advance in the server.

Next, a procedure for providing advertisement information, guidance information, interest information, or a combination thereof to a user terminal, an electronic billboard, a guidance monitor, or a combination thereof through an application or a homepage in an M2M advertisement server according to an embodiment of the present invention .

6 is a flowchart illustrating a process for providing advertisement information, guidance information, interest information, or a combination thereof to a user terminal, an electronic billboard, a guidance monitor, or a combination thereof through an application or a homepage in an M2M advertisement server according to an exemplary embodiment of the present invention. Fig.

As shown in the figure, the M2M advertisement server performs a service for providing not only advertisements but also advertisement information, guide information, interest information, or a combination of the advertisement information and the advertisement information. (S100). Here, the application is provided by the M2M server to the user terminal, and if the user terminal downloads the application only once, a new user interface can be automatically provided even if the user interface changes after that, even if the application is not newly downloaded .

Next, the user inputs advertisement information, personal information, interest information, or a combination thereof from an advertiser, a user, or a combination thereof through an app or a homepage, and updates the database in real time. At the same time, (Steps S200 and S300).

The process S300 of providing information on the advertisement, the guidance service, or a combination thereof to the user first receives the user ID from the electronic billboard, the guidance monitor, the user terminal, or a combination thereof (S301). This process is performed by recognizing the mutual device (M2M) when the user (device) accesses the electronic billboard or the guidance monitor, and transmits his / her information to the M2M advertisement server. Next, information about advertisement information, reservation information, interest information, or a combination thereof is loaded from at least one user (device) ID transmitted during a predetermined period (advertisement, guidance service providing period) (S302 ). Here, the predetermined period is a period for providing the advertisement information, the guidance information, the interest information, or a combination thereof. The advertisement information, the guidance information, the interest information, or a combination thereof is output within a few seconds However, it is also possible that the advertisement information, the advertisement information, or the interest information is paid in advance according to the request of the user or the advertiser, and is monopolized for a long period of time. Next, information on at least one of the advertisement information, the guide information, the interest information, or a combination thereof for at least one of the users, the advertisement information, the reservation information, the interest information, or a combination thereof loaded during the period The most common information is extracted (S303). The extracted information is transmitted to the electronic billboard, the guidance monitor, the user terminal, or a combination thereof (S304), thereby providing an advertisement service based on the object communication according to the present invention.

In order to efficiently provide the service in the M2M advertisement server, it is preferable to store the provided information in the own memory or HDD for a certain period of time after the information is transmitted, and then reuse the information. This is because it is frequently necessary to continuously provide the designated advertisement information, guidance information, interest information, or a combination thereof to the same user or user group by a plurality of periods. In addition, the advertisement information, the guidance information, the interest information, or a combination thereof is divided into various time intervals, and it is possible to vary the exposure time on the screen as needed. That is, it is possible to shorten the period of outputting the advertisement information, the guidance information, or the interest information in a place where the user frequently moves, and to set the period in which the advertisement information, the guidance information, and the interest information are output in a quiet place.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken by way of limitation. I will understand that. Accordingly, the technical scope of the present invention should be defined by the following claims.

10: smart device (device, terminal) 20: object communication (M2M) based advertisement server
30: wired / wireless network 40: electronic billboard
50: Database 110: Advertiser
120: User terminal

Claims (12)

At least one electronic billboard connected through a wired or wireless communication network including at least one smart device and a local communication method including Bluetooth, ZigBee, RFID, NFC, WiFi or a combination thereof, a private network, a public network or a combination thereof;
An advertisement server for providing an advertisement to the electronic billboard; And
And at least one node connecting the electronic billboard and the advertisement server to a wired or wireless communication network including a wired / wireless Internet, a private network, a public network, or a combination thereof,
Wherein when the smart device approaches the electronic billboard, the smart device and the electronic billboard recognize each other, and the advertisement server extracts an advertisement desired by the user of the smart device, On the screen of the object-communication-based advertisement. The method according to claim 1,
The smart device directly sends its information to the advertisement server;
The electronic billboard transmits the ID and user information of the smart device to the advertisement server;
The smart device sends information including the ID, type, resolution or a combination thereof of the electronic billboard to the advertisement server; Or a combination thereof, transmits the smart device, the user information of the smart device, the information of the electronic billboard, or a combination thereof to the advertisement server. The method according to claim 1,
The advertisement server extracts an advertisement desired by a user of the smart device,
The advertisement information registered by the plurality of advertisers in the information including the age, occupation, hobbies, specially registered interest, family relationship, friend relationship, education, education, delay, The advertisement time period, and the consumer's level, and are matched with each other. The method of claim 3,
In the matching,
Wherein the advertisement information is also applied to a plurality of users tagged to a specific electronic billboard to derive corresponding advertisement information common to the users and provide the advertisement information to the electronic billboard. The method according to claim 1,
The advertisement server transmits the advertisement to the electronic billboard,
The advertisement server directly transmits to the electronic billboard;
The advertisement server is transmitted to the electronic billboard through the smart device; Or a combination of the above-mentioned methods. The method according to claim 1,
The object communication based advertisement providing system includes:
A database for storing user's personal information and advertisement information of the advertiser,
Wherein the database is connected to a local, a cloud network, a private network, or a public network of the server. The method according to claim 1,
The advertisement server includes:
Providing an application for storing the user information, advertisement information, or a combination thereof;
Providing an application for providing a user-tailored advertisement service to the electronic billboard; or
And a combination thereof is performed. The method according to claim 1,
The object communication based advertisement providing system includes:
Screen service by extracting an advertisement according to the resolution of the electronic signboard from the advertisement server and transmitting the advertisement to the electronic signboard. The method according to claim 1,
The electronic billboard includes:
And a guide monitor for providing information on the use time of the public transportation or public facilities including the train, the bus, the airplane, or a combination thereof, the order of use, the method of use, or a combination thereof, . The method of claim 9,
The guidance monitor includes:
Wherein the smart device automatically displays a guide to a reservation time of the user, a reservation place, and a usage method of the facility when the smart device approaches. Performing an enrollment procedure for an advertiser, a user, or a combination thereof through an app or a homepage; And
Personal information, interest information, or a combination thereof from an advertiser, a user, or a combination thereof through an app or a homepage, updates the database in real time,
And performing a process of providing the user with information on an advertisement, a guidance service, or a combination thereof. The method of claim 11,
The process comprises:
Receiving a user or device ID from an electronic billboard, a guidance monitor, a user terminal, or a combination thereof;
Reservation information, interest information, or information related to at least one user or device ID transmitted during a time period for providing information including advertisement information, guidance information, interest information, Lt; RTI ID = 0.0 > 1, < / RTI >
Extracting the most common information among advertisement information, reservation information, interest information, or combination information loaded during the period; And
And transmitting the extracted information to a corresponding electronic billboard, a guidance monitor, a user terminal, or a combination thereof.
KR1020140011833A 2014-01-30 2014-01-30 An advertising system based on machine-to-machine communications and the method thereof KR20150091200A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017094987A1 (en) * 2015-11-30 2017-06-08 (주)포스트미디어 Advertisement method using led electronic display board
WO2018110840A1 (en) * 2016-12-14 2018-06-21 삼성전자 주식회사 Electronic device and method for providing notification service therefor
KR20180078475A (en) * 2016-12-30 2018-07-10 허준행 Internet of things smart advertisement display apparatus and method possible to performing remote-control

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017094987A1 (en) * 2015-11-30 2017-06-08 (주)포스트미디어 Advertisement method using led electronic display board
WO2018110840A1 (en) * 2016-12-14 2018-06-21 삼성전자 주식회사 Electronic device and method for providing notification service therefor
KR20180068647A (en) * 2016-12-14 2018-06-22 삼성전자주식회사 Electronic apparatus and notification service providing method thereof
CN110431856A (en) * 2016-12-14 2019-11-08 三星电子株式会社 Electronic equipment and its method of offer notice service
US11005675B2 (en) 2016-12-14 2021-05-11 Samsung Electronics Co., Ltd. Electronic device and method for providing notification service therefor
CN110431856B (en) * 2016-12-14 2022-02-18 三星电子株式会社 Electronic device and method for providing notification service
KR20180078475A (en) * 2016-12-30 2018-07-10 허준행 Internet of things smart advertisement display apparatus and method possible to performing remote-control

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