KR20230108452A - Method and system for providing rewards based on social network service content - Google Patents

Abstract

The present invention relates to a method and system for providing a reward based on social network service content. The present invention includes the steps of a user terminal executing a dedicated application to select an image for uploading content, selecting a specific area for tagging a purchase link in the selected image, and a user terminal for a product corresponding to the selected specific area. Steps of tagging the purchase link, issuing content tagged with the purchase link, and transmitting the content to the service providing server; receiving, storing and distributing the content tagged with the purchase link from the user terminal by the service providing server; When content is selected, a purchase link in the content is selected, and a shopping mall page is accessed according to the purchase link, the shopping mall server retrieves buyer behavior data including at least one of purchase status, stay time, and inflow frequency of the buyer terminal from the purchase link. Includes verification steps.

Description

Method and system for providing rewards based on social network service content

The present invention relates to a method and system for providing a reward based on social network service content, and in particular, when an action such as purchasing a product occurs through a link tagged in content, a reward for this occurs to a content producer based on social network service content. It relates to a method and system for providing a reward.

[0004] [0002] Recently, in order to purchase a product, the use of an online market that is cheaper than using an offline market such as a conventional department store is increasing. In addition, buyers who have purchased products post on their blogs or homepages about product reviews, satisfaction, etc., and producers of products are power bloggers who promote products online or people who promote profits through personal broadcasting. It is becoming increasingly common to pay or ask for a fee.

In particular, due to the development of social network services such as Instagram and Facebook, celebrities in addition to celebrities who exert influence on the public are increasing a lot. In addition to these entertainers and celebrities, ordinary people are requesting ways to connect products and earn profits through their social accounts.

As a prior art, there is Korean Patent Publication No. 10-2093314 (Providing Product Information Based on Image Tag Information and Purchase Method and Device). there is only

In order to solve the above problems, the problem to be solved by the present invention is social network service content that can provide a reward to the content producer when an action such as purchasing a product occurs through a link tagged in content directly published by a user. It is to provide a method and system for providing a reward based on the present invention.

The problems of the present invention are not limited to those mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

As a means for solving the above-described technical problem, according to an embodiment of the present invention, a method for providing a reward based on social network service content is a user terminal executing a dedicated application to select an image for uploading content and purchase from the selected image. Step of selecting a specific region for tagging a link, step of tagging a purchase link for a product corresponding to the selected specific region by a user terminal, issuing content tagged with the purchase link, and transmitting the content to a service providing server; When the providing server receives, stores, and distributes content tagged with a purchase link from the user terminal, and the purchaser terminal selects the content and selects a purchase link in the content and accesses the shopping mall page according to the purchase link, the shopping mall server and verifying buyer behavior data including at least one of whether the buyer terminal has purchased from the corresponding purchase link, a stay time, and the number of inflows.

According to an embodiment of the present invention, a social network service content-based reward providing system selects an image for uploading content by executing a dedicated application, selects a specific area for tagging a purchase link in the selected image, and selects a specific selected image. A user terminal that tags a purchase link for a product corresponding to the area, publishes content tagged with the purchase link, and transmits the content to the service providing server, and receives, stores, distributes, and receives the content tagged with the purchase link from the user terminal. A service providing server that analyzes the acquired buyer behavior data, calculates and provides a reward to be paid to the user terminal according to the analysis result of the buyer behavior data, and the buyer terminal selects the content and selects the purchase link in the content to link the purchase and a shopping mall server that, upon accessing the shopping mall page, checks buyer behavior data including at least one of purchase status, staying time, and inflow frequency of the buyer terminal at the corresponding purchase link, and transmits the data to the service providing server.

According to the present invention, when a purchase is made by a tag linked to content, a reward can be provided in real time according to an analysis result of buyer behavior data.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a flowchart illustrating a method of providing a reward based on social network service content according to an embodiment of the present invention.
2 is a block diagram illustrating a system for providing a reward based on social network service content according to an embodiment of the present invention.
3 and 4 are flowcharts illustrating a method of providing a reward based on social network service content according to an embodiment of the present invention.
5 and 6 are exemplary diagrams illustrating a reward providing service based on social network service content according to an embodiment of the present invention.

Specific structural or functional descriptions of the embodiments according to the concept of the present invention disclosed in this specification are only illustrated for the purpose of explaining the embodiments according to the concept of the present invention, and the embodiments according to the concept of the present invention may be embodied in many forms and are not limited to the embodiments described herein.

Embodiments according to the concept of the present invention can apply various changes and can have various forms, so the embodiments are illustrated in the drawings and described in detail in this specification. However, this is not intended to limit the embodiments according to the concept of the present invention to specific disclosed forms, and includes all modifications, equivalents or substitutes included in the spirit and scope of the present invention.

Terms used in this specification are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as "comprise" or "having" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in this specification, but one or more other features It should be understood that it does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart illustrating a method of providing a reward based on social network service content according to an embodiment of the present invention.

Referring to FIG. 1 , in the social network service content-based reward providing method, the user terminal 200 first executes a dedicated application to select an image for uploading content (S101). The user terminal 200 selects a specific area for tagging a purchase link in the selected image (S103). The user terminal 200 tags a purchase link for a product corresponding to the selected specific area (S105), publishes content tagged with the purchase link (S107), and sends the content tagged with the purchase link to the service providing server 100 (S107). is transmitted (S109). At this time, one or more specific areas of the content are possible, and the specific area to which the purchase link can be tagged is not limited. Depending on the embodiment, when two or more purchase links are tagged in a specific area determined to be the same product, a notification message may be provided to the user terminal to select whether or not they are duplicated.

The service providing server 100 receives, stores, and distributes content tagged with a purchase link from the user terminal 200 (S111).

When the purchaser terminal 400 executes the dedicated application and selects content tagged with a purchase link (S113), it accesses a shopping mall page where the product can be purchased according to the purchase link. The shopping mall server 300 checks the buyer's behavior data including at least one of whether or not the buyer's terminal has purchased from the corresponding purchase link, the stay time, and the number of inflows (S119). The shopping mall server 300 transfers the confirmed buyer behavior data to the service providing server 100 (S121).

The service providing server 100 analyzes the received buyer behavior data (S123). The service providing server 100 calculates a reward to be paid to the user terminal according to the analysis result of the buyer's behavior data (S125). The service providing server 100 provides the calculated reward to the user terminal (S127).

2 is a block diagram illustrating a system for providing a reward based on social network service content according to an embodiment of the present invention. Referring to FIG. 2 , the reward providing system 10 is composed of a service providing server 100 , a user terminal 200 , a shopping mall server 300 , and a purchaser terminal 400 .

The service providing server 100 receives, stores, and distributes content tagged with a purchase link from the user terminal, analyzes the received buyer behavior data, and calculates a reward to be paid to the user terminal according to the analysis result of the buyer behavior data. and provide

The service providing server 100 is composed of a content storage unit 110, a buyer behavior data analysis unit 120, a reward setting unit 130, a reward providing unit 140, a communication unit 150, and a control unit 160.

The content storage unit 110 receives and stores content tagged with a purchase link issued from the user terminal 200 .

The buyer behavior data analysis unit 120 analyzes the buyer behavior data received from the shopping mall server. The purchaser behavior data includes at least one of purchase status of the purchaser terminal, stay time, and inflow frequency. The purchaser behavior data analysis unit 120 may assign a weight to each element of whether or not to purchase, stay time, and inflow frequency, and provide the weighted value to the reward setting unit.

The reward setting unit 130 may set a reward by classifying details according to the purchaser behavior data. In case a purchase is made by inflow through the purchase link, the number of inflow through the purchase link and the time spent in the inflow through the purchase link can be counted and classified, and a reward can be set and calculated. The reward setting unit 130 may set a reward according to the weight assigned by the buyer behavior data analysis unit.

The reward providing unit 140 may provide the calculated reward to the user terminal according to the calculated reward.

The communication unit 150 may exchange data with the user terminal 200 and the shopping mall server 300 through wired or wireless communication. The control unit 160 is equipped with an operating system and can control each component of the service operating server.

The user terminal 200 selects an image for uploading content by executing a dedicated application, selects a specific area for tagging a purchase link in the selected image, tags a purchase link for a product corresponding to the selected specific area, and , Content tagged with a purchase link is issued and transmitted to the service providing server.

The shopping mall server 300, when a purchaser terminal selects content, selects a purchase link in the content, and accesses a shopping mall page according to the purchase link, at least one of purchase status, stay time, and number of inflows of the purchaser terminal from the purchase link It checks the included buyer behavior data and delivers it to the service providing server.

3 and 4 are flowcharts illustrating a method of providing a reward based on social network service content according to an embodiment of the present invention. Referring to Figure 3, the user terminal selects an image for content upload (S310). The user terminal selects a specific region of the selected image (S320). The user terminal tags a purchase link corresponding to a specific area (S330). The user terminal publishes content tagged with a purchase link (S340). The user terminal transmits the content tagged with the purchase link to the service providing server (S350). The service providing server stores and distributes the content received from the user terminal (S360).

Referring to Figure 4, the purchaser terminal selects the content (S410). The purchaser terminal selects the purchase link in the content and moves to the purchase page provided by the shopping mall server (S420). The shopping mall server analyzes the buyer's behavior including at least one of purchase status of the buyer's terminal, stay time of the buyer's terminal, and number of inflows of the buyer's terminal (S430). The shopping mall server transfers the analysis result of the buyer's behavior to the service providing server (S440). The service providing server calculates a reward for the user terminal according to the buyer's behavior analysis result (S450). The service providing server provides the calculated reward to the user terminal (S460).

5 and 6 are exemplary diagrams illustrating a reward providing service based on social network service content according to an embodiment of the present invention. Referring to FIG. 5 , a user terminal may issue content to be uploaded to a social network service by executing a dedicated application. The content is an example of an image in this specification, but is not limited thereto. First, if content 510 to be uploaded is selected and purchase link tag addition is selected (520), the content is displayed. When a specific area 530 of the content is selected, a purchase link can be tagged in the specific area. More than one specific area of content is possible, and the specific area that can be tagged with a purchase link is not limited. Depending on the embodiment, when two or more purchase links are tagged in a specific area determined to be the same product, a notification message may be provided to the user terminal to select whether or not they are duplicated. Referring to FIG. 6 , a result of tagging a purchase link is shown, and a link 540 tagged in a specific area may be shown. When the complete button is selected, content 550 including a purchase link is published. The purchaser terminal can purchase a product of interest by selecting a purchase link included in the published content. A reward may be provided to the user terminal that has uploaded the above content by analyzing buyer behavior including at least one of purchase status of the buyer terminal, staying time of the buyer terminal, and number of inflows of the buyer terminal.

Although described with reference to the embodiment shown in the drawings of the invention, this is only exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the attached claims.

10; Reward provision system
100; service providing server 110; Content storage
120; Buyer behavior data analysis department 130; Reward book department
140; Reward providing unit 150; Ministry of Communications
160; control unit 200; user terminal
300; shopping mall server 400; Buyer terminal

Claims (5)

In the method of providing a reward based on social network service content,
Selecting an image for uploading content by a user terminal executing a dedicated application, and selecting a specific region for tagging a purchase link in the selected image;
tagging a purchase link for a product corresponding to a selected specific region by a user terminal, issuing content tagged with the purchase link, and transmitting the content to a service providing server;
a service providing server receiving, storing, and distributing content tagged with a purchase link from a user terminal; and
When a purchaser terminal selects content, selects a purchase link in the content, and accesses a shopping mall page according to the purchase link, the shopping mall server includes at least one of whether the purchaser terminal purchased from the purchase link, stay time, and number of inflows. A method of providing a reward based on social network service content, comprising the step of checking behavior data. According to claim 1,
transmitting, by a shopping mall server, the purchaser behavior data to a service providing server; and
A method of providing a reward based on social network service content, further comprising the step of analyzing the received buyer behavior data by the service providing server. According to claim 2,
A method of providing a reward based on social network service content, further comprising calculating, by a service providing server, a reward to be paid to a user terminal according to an analysis result of buyer behavior data. According to claim 3,
A method of providing a reward based on social network service content, further comprising the step of providing the calculated reward to the user terminal by the service providing server. In the social network service content-based reward providing system,
Execute a dedicated application to select an image for uploading content, select a specific area for tagging a purchase link in the selected image, tag a purchase link for a product corresponding to the selected specific area, and tag the purchase link. A user terminal that issues content and transmits it to the service providing server;
A service providing server that receives, stores, and distributes content tagged with a purchase link from a user terminal, analyzes the received buyer behavior data, and calculates and provides a reward to be paid to the user terminal according to the analysis result of the buyer behavior data; and
When the purchaser terminal selects content, selects a purchase link in the content, and accesses the shopping mall page according to the purchase link, the buyer's behavior data including at least one of whether the purchaser terminal has purchased, stay time, and the number of inflows is collected from the purchase link. A social network service content-based reward providing system including a shopping mall server that checks and delivers to the service providing server.