TWM561273U - Electronic commerce system with electronic coupons containing bar codes - Google Patents

Abstract

An e-commerce system with a bar code-based publisher electronic ticket, including a platform server, a publisher Internet device, and a consumer Internet device. Each publisher internet device is configured to establish an electronic ticket having a first bar code unit, which in turn causes the platform server to issue the electronic ticket to at least one of the plurality of consumers. Each consumer internet device is configured to receive and retrieve the electronic ticket from the platform server. Wherein, when the corresponding consumer operates its consumer Internet device to cause the consumer Internet device to display the first barcode unit of the electronic ticket, the first barcode unit can only be displayed to the consumer within a predetermined time interval. On the internet device. That is, the first bar code unit is only valid within the predetermined time interval, so that the anti-counterfeiting property and security of the first bar code unit can be greatly improved.

Description

E-commerce system with issuer-based electronic tickets based on barcode

The present invention relates to an e-commerce system, in particular to an e-commerce system with a bar code-based issuer electronic ticket.

Due to the increasing popularity of mobile Internet devices (such as mobile phones, tablets, etc.), more and more businesses will use electronic coupons presented on applications (APPs) of mobile Internet devices for digital marketing of goods or services . However, even if the electronic coupon of some merchants is issued in the form of a QR-code, when the electronic coupon presented in the QR-code is displayed on a consumer's mobile Internet device, due to the QR-code is not anti-counterfeiting, but is always displayed on the mobile Internet device, and will not disappear until the QR-code is written off by the merchant. Therefore, the transaction security of this conventional electronic coupon is low. Therefore, it is necessary to find a solution.

Therefore, the object of the present invention is to provide an e-commerce system with a bar code-based issuer electronic ticket.

Therefore, the new model has an e-commerce system based on the issuer's e-tickets, which is applicable to several publishers and consumers. Among them, each publisher can sell goods or services online and offline at its stores. Selling goods or services. The e-commerce system with a bar code-based publisher electronic ticket includes a platform server, several publisher Internet devices, and several consumer Internet devices. These publishers' Internet devices are held by these publishers, respectively. Wherein, each publisher's internet device can be connected to the platform server and includes an input unit, a storage unit, and a processing unit. The processing unit is electrically connected to the input unit and the storage unit, and is used to respond to the operation of the input unit by the corresponding publisher to establish an electronic ticket with a first barcode unit to be stored in the storage unit and the platform server. , Which in turn causes the platform server to issue the electronic ticket to at least one of the consumers. These consumers' online devices are held by these consumers. Each consumer internet device can be connected to the platform server, and includes an input module, a display module, a storage module, and a processing module. The processing module is electrically connected to the input module, the display module, and the storage module, and is used to respond to the corresponding consumer's operation on the input module, and receive and obtain the electronic ticket from the platform server. . Wherein, when the corresponding consumer operates the input module to cause the processing module to display the first barcode unit of the electronic ticket on the display module, the processing module causes the display module to The first barcode unit is displayed within a predetermined time interval.

The effect of the novel model is that the first bar code unit is effective only within the predetermined time interval, so the anti-counterfeiting and security of the first bar code unit can be greatly improved.

Referring to Figs. 1, 2, and 3, an embodiment of the new type of e-commerce system with a bar code-based issuer electronic ticket is applicable to several issuers (such as A issuer, B issuer, C shown in Fig. 1). Publishers, etc., also known as stores) and several consumers. Among them, each issuer can sell goods or services online, and can be offline at its stores (such as A issuer's store, B issuer's store, C issuer's store, etc.) shown in Figure 1 (Offline) Selling goods or services. In this embodiment, the e-commerce system with a bar code-based publisher electronic ticket includes a number of publisher Internet devices 1, a platform server 2, and a number of consumer Internet devices 3.

These publisher Internet access devices 1 are held by these publishers, respectively. For example, as shown in FIG. 1, these publisher Internet access devices 1 are respectively installed in a store of A publisher, a store of B publisher, a store of C publisher, and the like. As shown in FIGS. 1 and 2, each publisher's Internet device 1 can be connected to the platform server 2 and includes a processing unit 10 and a storage unit 11 electrically connected to the processing unit 10 and a network. The communication unit 12, a display unit 13, an input unit 14, and an image capture unit 15. In this embodiment, since each publisher ’s Internet access device 1 may be, for example, a smart phone or a tablet computer, the storage unit 11 is mainly used to store an application program (APP) 110, where the corresponding publisher (That is, the store) is to operate all the functions of the publisher side of the e-commerce system with a barcode-based publisher electronic ticket by operating the application 110 of the publisher's Internet access device 1.

For example, in this embodiment, when the publisher operates the application program 110 of the publisher's Internet access device 1 with the input unit 14, the processing unit 10 of the publisher's Internet access device 1 may respond to the input unit 14 of the publisher. Operation to create an electronic ticket with a first bar code unit 135 (shown in Figure 10) stored in the storage unit 11 and the platform server 2, and then cause the platform server 2 to issue the electronic ticket to the Wait for at least one of the consumers.

In this embodiment, the electronic ticket is used as an electronic coupon as an example, and the first barcode unit 135 (shown in FIG. 10) is a QR-code. However, in a variation of this embodiment, the electronic ticket may also be an electronic collection card or an event ticket (such as a movie ticket), and the first barcode unit 135 may also be a one-dimensional barcode.

In this embodiment, the platform server 2 stores a publisher database 21, a consumer database 22, an electronic ticket database 23, and a redemption comparison table 24. The consumer database 22 mainly records the personal information of each consumer who becomes a member (that is, holds an electronic membership card), and also records the first type of points 221 and the second type of points accumulated by each consumer. 222. Among them, when the consumer makes an online purchase and completes the payment, the platform server 2 generates the first type of points 221 to accumulate to the consumer's account, and the second type of points 222 is sent to the consumer by the publisher itself By.

The electronic ticket database 23 is used to store electronic tickets created by the publisher.

The conversion comparison table 24 mainly records the conversion weight that each issuer needs to check when converting the second type of points 222 held by consumers to the first type of points 221, which will be described in detail in Table 1 later.

As for these consumer internet devices 3, they are held by these consumers respectively. As shown in FIGS. 1 and 3, each consumer internet device 3 can be connected to the platform server 2 and includes a processing module 30, and a storage module 31 electrically connected to one of the processing modules 30, A network communication module 32, a display module 33, an input module 34, and an image capture module 35. In this embodiment, since each consumer's Internet access device 3 may be, for example, a smart phone or a tablet computer, the storage module 31 is mainly used to store an application program (APP) 310, wherein the corresponding consumption is The other is to use all the functions of the consumer side of the new type of e-commerce system with a bar code-based publisher electronic ticket by operating the application program 310 of its consumer Internet device 3.

For example, in this embodiment, when a consumer uses the input module 34 to operate the application program 310 of his consumer internet device 3, the processing module 30 of the consumer internet device 3 may respond to the corresponding consumer response to the The operation of the input module 34 receives and obtains the electronic ticket from the platform server 2. When the corresponding consumer operates the input module 34 to cause the processing module 30 to display the first barcode unit 135 (shown in FIG. 10) of the electronic ticket on the display module 33, the processing module 30 As a result, the display module 33 can only display the first barcode unit 135 within a predetermined time interval (shown in FIG. 10). In this embodiment, the predetermined time interval may be, for example, about half a minute to several minutes, that is, the first barcode unit 135 (shown in FIG. 10) is valid only in the predetermined time interval, so it can be greatly improved. The security and security of the first barcode unit 135 (shown in FIG. 10).

Referring to Figures 1 to 11, the APP operation screens of Figures 4 to 9 will be used below to explain how the publisher (i.e., the store) and the consumer can operate this new type of barcode-based publisher e-ticket (using coupons as an example) Operation flow of application programs 110 and 310 in the commercial system.

As shown in FIG. 4, a certain publisher (taking the Shopkeeper Hotel as an example) by clicking the “Create” button 131 displayed on the operation screen 130 of the display unit 13 of the publisher ’s Internet device 1 can cause the application The program 110 generates a coupon. For example, the operation screen 130 displays that the publisher has created a coupon 132. Then, the publisher can click the coupon 132 to cause the display unit 13 to display the next operation screen 133 as shown in FIG. 5.

As shown in FIG. 5, then, the publisher can first select the distribution target and distribution group in the operation screen 133, and then click the "distribution" button 134 to distribute the coupon 132 to consumers of a specific group, for example, as shown in the figure. "Lowood Hotel VIP" shown in the figure.

As shown in FIG. 6, then, the consumer who received the coupon 132 can display the offer by operating the application 310 of the consumer internet device 3 to display the operation screen 330 of the display module 33 of the consumer internet device 3 Coupon 132. Then, the consumer can cause the display module 33 to display the next operation screen 332 as shown in FIG. 7 by clicking the “please collect coupons” button 331. Then, the consumer can obtain the coupon 132 by clicking the "acquire" button 333 on the operation screen 332, and then the display module 33 displays an operation screen 334 with a "ticket obtained" prompt message, As shown in Figure 8.

Then, as shown in FIG. 9, when the consumer goes to the publisher ’s store (ie, the shop ’s Broadwood Hotel) to experience, the consumer needs to click the coupon 132 on the operation screen 335 of his application 310 "Please show QR-code" button 336, so that the consumer's consumer Internet device 3 displays the first barcode unit 135 (ie, QR-code) of the coupon 132, as shown in FIG. Then, the publisher captures the image of the first barcode unit 135 in the predetermined time interval with the image capturing unit 15 of the publisher's internet device 1 to write off the coupon 132. Therefore, after the verification is successfully completed, an operation screen 136 with a prompt message of “Successful verification” will be displayed on the Internet device 1 of the publisher, as shown in FIG. 11.

In addition, it should be particularly pointed out that this embodiment also has a unique function of "affiliate cooperation marketing". That is, in this embodiment, the new type of e-commerce system with a bar code-based issuer electronic ticket further includes a second bar code unit 137 that is established by one of the issuers and is located in a store of another issuer. As shown in Figure 1, because A publisher and B publisher have a "cooperative alliance marketing" relationship with each other, B publisher allows A publisher to transfer electronic coupons (such as electronic coupons or coupons) established by A publisher. (E-collection card) in the form of a second bar code unit 137 (such as QR-code) in the store of B publisher, for example, the second bar code unit 137 printed on the counter of the store of B publisher Advertisements or billboards, that is, electronic tickets issued by A issuer, please issue B issuer. Therefore, the consumer can not only experience the goods or services provided by the B publisher in the store of the B publisher, but also can capture the image of the second barcode unit 137 by the image capturing module 35 of the consumer Internet device 3 To receive and obtain the electronic ticket established by the A issuer from the platform server 2. Furthermore, the "cooperative alliance marketing" cooperation model in the new model is not limited to the one-to-one affiliate cooperative marketing model between the A publisher and the B publisher illustrated in Figure 1 above, but may also be a one-to-one Multiple (for example, the electronic ticket issued by the A issuer, the B issuer and the C issuer are required to issue it on its behalf), many to 1 (for example, the electronic ticket issued by the A issuer and the C issuer, the B issuer is requested to issue it on its behalf ), And many-to-many (e.g., e-tickets issued by A issuer and C issuer, please issue on behalf of B issuer and D issuer).

In addition, the second type of points 222 in this embodiment is a commitment made by the publisher to the consumer, which can be derived from the three scenarios described below.

In the first scenario, the electronic ticket is the coupon 132, and the second type of points 222 is derived from the publisher's operation of the input unit 14 of the publisher's online device 1 and is associated At the publisher, that is, when the publisher creates the coupon 132, it is necessary to enter a fixed amount of the second type of points 222 on the operation screen of the application 110, and bind the second type of points 222 to the coupon 132. When consumers obtain the coupon 132, they can know the value of the second type of points 222 from their content information. For example, the coupon 132 may record "consumption with this coupon, you can enjoy half the price of steak, and then get the second Type points 100 points. " Therefore, when the publisher uses the publisher's online device 1 to write off the coupon 132 displayed on the consumer's online device 3, the platform server 2 will accumulate the second type of points 222 to the consumer's account .

In the second scenario, the electronic ticket is an electronic collection card (not shown), and the second type of points 222 is derived from the operation of the input unit 14 of the publisher's Internet access device 1 by the publisher. Generated and associated with the publisher, that is, when the publisher creates the collection point card, the second type of points 222 must be entered on the operation screen of the application 110, and the second type of points 222 will be tied Set the set card. When the consumer obtains the collection point card, he can know the value of the second type of points 222 from its content information. For example, the collection point card can record "collection of 10 blocks, you can change a steak or a second type." 100 points. " Therefore, when the collection point card held by the consumer meets the conditions for redeeming services or products, the issuer can write off the collection point card displayed on the consumer's connection device 3 by the issuer's connection device 1. The platform server 2 will accumulate the second type of points 222 to the account of the consumer.

In the third scenario, the consumer operates the application 310 of the consumer's online device 3 to generate a third barcode unit (such as QR-code, etc., not shown) associated with the consumer's account for supply. The image capturing unit 15 of the publisher's Internet access device 1 captures images. When the publisher's Internet device 1 captures the third barcode unit displayed on the consumer's Internet device 3 and then the publisher enters the second type of points 222 with the input module 14 of the publisher's Internet device 1, the platform server 2 will accumulate the second type of points 222 associated with the publisher to the consumer's account. In this embodiment, the consumer can know the value of the second type of points 222 that can be obtained according to the rules set by the publisher. For example, the rules set by the publisher can be "The in-store consumption amount exceeds 1,000 yuan. Get 100 points of the second type. "

In this embodiment, when a consumer wants to write off the second type of points 222 in a store of a certain store, as long as the value of the second type of points 222 to be written off is entered by the application program 310, the application program 310 will A corresponding fourth bar code unit (such as QR-code, not shown) will be generated for the store to scan and write off.

Furthermore, in this embodiment, the platform server 2 uses the conversion weight and blockchain technology associated with the publisher in Table 1 below to associate the consumer input with his consumer's online device 3 with the publisher. At least a part of the second type of points 222 is converted into the first type of points 221. Among them, the blockchain technology is a decentralized storage technology, which can ensure the irreversible, non-tampered, and permanent storage of multiple parties' instant transactions, which is currently the most advanced technology.

In addition, the conversion weight is different according to the attributes of the publisher. It is established when the publisher creates an account. For example, the issuer whose account is A is classified as "food", and the conversion weight is set to 80%. Therefore, if the consumer wants to exchange the second type of points 222 (for example, 1000 points) obtained from the A publisher to the first type of points 221, the platform server 2 can convert the second type of points 222 ( For example, 1000 points) are converted into first-type points 221 (for example, 800 points, and so on), and the first-type points 221 and the second-type points 222 are stored in the consumer database 22 of the platform server 2. Update. As for the converted first-type points 221, they can be used by consumers online. In this embodiment, the first-type points 221 can be calculated according to the "consideration between the issuer and the first-type points" in Table 1. The “Weight” field is converted into equivalent cash. For example, the consideration weight of all types of issuers can be set to 100%.

Table 1 Exchange comparison table         <TABLE border = "1" borderColor = "# 000000" width = "85%"> <TBODY> <tr> <td> Publisher account </ td> <td> Category </ td> <td> Code < / td> <td> Second type of points owned by consumers </ td> <td> Conversion weight </ td> <td> In exchange for first type of points </ td> <td> Weight of consideration for a type of points </ td> <td> Equivalent to cash </ td> </ tr> <tr> <td> A </ td> <td> Food </ td> <td> 1 </ td > <td> 1,000 </ td> <td> 80% </ td> <td> 800 </ td> <td> 100% </ td> <td> $ 800 </ td> </ tr> <tr> <td> B </ td> <td> clothing </ td> <td> 2 </ td> <td> 1,000 </ td> <td> 100% </ td> <td> 1,000 </ td> < td> $ 1,000 </ td> </ tr> <tr> <td> C </ td> <td> Live </ td> <td> 3 </ td> <td> 1,000 </ td> <td> 110 % </ td> <td> 1,100 </ td> <td> $ 1,100 </ td> </ tr> <tr> <td> D </ td> <td> line </ td> <td> 4 </ td> <td> 1,000 </ td> <td> 120% </ td> <td> 1,200 </ td> <td> $ 1,200 </ td> </ tr> <tr> <td> E </ td> <td> Education </ td> <td> 5 </ td> <td> 1,000 </ td> <td> 130% </ td> <td> 1,300 </ td> <td> $ 1,300 </ td> < / tr> <tr> <td> F </ td> <td> Le </ td> <td> 6 </ td> <td> 1,000 </ td> <td> 140% </ td> <td> 1,400 </ td> <td> $ 1,400 </ td> </ tr> <tr> <td> G </ td> <td> Other </ td> <td> 7 </ td> <td> 1,000 </ td> <td> 150% </ td> <td> 1,500 </ td> < td> $ 1,500 </ td> </ tr> <tr> <td> H </ td> <td> Special </ td> <td> 8 </ td> <td> 1,000 </ td> <td> 200 % </ td> <td> 2,000 </ td> <td> $ 2,000 </ td> </ tr> </ TBODY> </ TABLE>

In summary, the new model has at least the following effects and advantages, so it can indeed achieve the purpose of the new model: (1) The first barcode unit 135 is only effective within the predetermined time interval (for example, about half a minute to several minutes) Therefore, the anti-counterfeiting and security of the first bar code unit 135 can be greatly improved; (2) The new model is born for digital marketing and has the unique function of "cooperative marketing", including 1 to 1, 1 to many, and more Various "Affiliate Cooperative Marketing" models such as 1-to-many and many-to-many; (3) The first type of points 221 accumulated by consumers after completing online consumption can be converted into equivalent cash for online use; (4) the second Type points 222 can be sent to consumers by publishers in three different channels, thus improving the convenience of issuing second type points 222; (5) using blockchain technology to convert second type points 222 into first A type of points 221 can create a gold flow cycle and ensure that irreversible, non-tampered, and permanent storage of multiple parties' instant transactions.

However, the above are only examples of the new model. When the scope of the new model cannot be limited by this, any simple equivalent changes and modifications made in accordance with the scope of the patent application for the new model and the contents of the patent specification are still Within the scope of this new patent.

1‧‧‧ Publisher Internet Device
10‧‧‧ processing unit
11‧‧‧Storage Unit
110‧‧‧ Apps
12‧‧‧Network communication unit
13‧‧‧Display unit
130‧‧‧operation screen
131‧‧‧ "Create" button
132‧‧‧Coupon
133‧‧‧operation screen
134‧‧‧ "release" button
135‧‧‧The first bar code unit
136‧‧‧operation screen
137‧‧‧The second bar code unit
14‧‧‧input unit
15‧‧‧Image capture unit
2‧‧‧platform server
21‧‧‧ Publisher Database
22‧‧‧Consumer database
221‧‧‧Type 1 points
222‧‧‧type 2 points
23‧‧‧Electronic Ticket Database
24‧‧‧ Exchange Checklist
3‧‧‧ Consumer Internet Device
30‧‧‧Processing Module
31‧‧‧Storage Module
310‧‧‧ Apps
32‧‧‧Network Communication Module
33‧‧‧Display Module
330‧‧‧ operation screen
331‧‧‧ "Please collect coupon first" button
332‧‧‧operation screen
333‧‧‧ "Get" button
334‧‧‧operation screen
335‧‧‧operation screen
336‧‧‧ "Please show QR-code" button
34‧‧‧input module
35‧‧‧Image capture module

Other features and effects of the new model will be clearly presented in the implementation with reference to the drawings, where: Figure 1 is a functional block diagram illustrating the implementation of the new type of e-commerce system with a bar code-based publisher electronic ticket Example: Figure 2 is a functional block diagram illustrating the publisher's Internet device in this embodiment; Figure 3 is a functional block diagram illustrating the consumer's Internet device in this embodiment; Figure 4 is a schematic diagram of an operation screen illustrating this One of the operation screens of the application of the publisher's Internet device in the embodiment can be operated by the store to create a coupon; FIG. 5 is a schematic diagram of the operation screen, illustrating one of the applications of the publisher's Internet device in this embodiment. An operation screen, which can be operated by the store to issue the coupon; FIG. 6 is a schematic diagram of the operation screen, illustrating one of the operation screens of the application of the consumer's Internet device in this embodiment, which prompts the consumer to claim the offer Vouchers can go to the store to experience; Figure 7 is a schematic diagram of the operation screen, illustrating the application of the consumer Internet device in this embodiment One of the operation screens, which can be operated by consumers to obtain the coupon; FIG. 8 is a schematic diagram of the operation screens, illustrating one of the operation screens of the application program of the consumer's Internet device in this embodiment, which prompts the consumer to obtain The coupon; Figure 9 is a schematic diagram of the operation screen, illustrating one of the operation screens of the application of the consumer's Internet device in this embodiment, which prompts the consumer to present the QR-code of the coupon in the store. ) Can only be experienced; Figure 10 is a schematic diagram illustrating that the store is using its publisher's online device to verify the QR-code of the coupon displayed on the consumer's online device of the consumer in this embodiment; and Figure 11 is A schematic diagram showing that in this embodiment, the store has successfully written off the coupons of consumers with the online device of its publisher.

Claims (10)

An e-commerce system with a publisher-based electronic ticket based on a barcode, suitable for several publishers and consumers, where each publisher can sell goods or services online, and can sell goods or services offline in its stores. Service, the e-commerce system with a bar code-based publisher's electronic ticket includes: a platform server; several publisher Internet devices are held by these publishers, respectively, where each publisher Internet device can be connected To the platform server and includes: an input unit; a storage unit; and a processing unit, electrically connected to the input unit and the storage unit, and used to respond to the operation of the input unit by a corresponding publisher to establish a An electronic ticket of a first bar code unit is stored in the storage unit and the platform server, which in turn causes the platform server to issue the electronic ticket to at least one of the consumers; and several consumer Internet devices, It is held by these consumers, each of which can be connected to the platform server and includes: an input module; a display A module; a storage module; and a processing module, electrically connected to the input module, the display module, and the storage module, and used to respond to the corresponding consumer's operation on the input module, from the The platform server receives and obtains the electronic ticket, and when the corresponding consumer operates the input module to cause the processing module to display the first barcode unit of the electronic ticket on the display module, the processing The module causes the display module to display the first barcode unit only within a predetermined time interval. The e-commerce system having a bar code-based publisher electronic ticket as described in claim 1, wherein the first bar code unit is a quick response code. The e-commerce system having a bar code-based publisher electronic ticket as described in claim 1, wherein each issuer's Internet device also includes an image capture unit electrically connected to the processing unit, and each consumer's Internet device also includes An image capture module electrically connected to the processing module. The e-commerce system having a bar code-based publisher electronic ticket as described in claim 3, wherein when one of the consumers located in a store of one of the publishers displays the electronic ticket with a display module of a consumer online device When the first barcode unit is used, the image capturing unit of the publisher ’s internet device is used to capture the first barcode unit on the display module of the consumer internet device within the predetermined time interval. Video to verify the e-ticket. The e-commerce system with a bar code-based publisher electronic ticket as described in claim 3, further comprising a second bar code unit established by one of the issuers and set in the store of the other issuer, wherein the consumption The image capturing module of the internet device is used to capture the image of the second barcode unit to receive and obtain the electronic ticket created by one of the publishers from the platform server. The e-commerce system with a bar code-based publisher electronic ticket as described in claim 3, wherein when the consumer spends online and completes the payment, the platform server generates a first type of points to accumulate to the consumer's account . The e-commerce system with a publisher-based e-ticket as described in claim 6, wherein the e-ticket is a coupon, and also has an association generated in response to the publisher's operation of the input module At the publisher's second type of credits, when the image capture unit of the publisher's publisher's internet device captures the image of the first barcode unit on the display module of the consumer's internet device for verification For the electronic ticket, the platform server accumulates the second type of points associated with the issuer to the consumer's account. The e-commerce system having a publisher-based electronic ticket as described in claim 6, wherein the electronic ticket is a collection point card, and further has a generated in response to the publisher's operation of the input module and is The second type of points associated with the publisher, when the image capture unit of the publisher's online device of the publisher captures the image of the first barcode unit on the display module of the consumer's online device to verify When canceling the electronic ticket, the platform server accumulates the second type of points associated with the publisher to the consumer's account. The e-commerce system with a bar code-based publisher electronic ticket as described in claim 6, wherein the processing module of the consumer's consumer Internet device is further used to generate a third bar code associated with the consumer's account number Unit, when the image capturing unit of the publisher's internet device of the publisher captures the third barcode unit on the display module of the consumer internet device and then the publisher operates the input of its publisher internet device When the module inputs a second type of points, the platform server accumulates the second type of points associated with the publisher to the consumer's account. As described in claim 7, 8 or 9, an e-commerce system with a publisher-based electronic ticket based on a barcode, wherein the platform server uses a conversion weight associated with the issuer and blockchain technology to convert consumers to At least a part of the second type of points entered by the consumer's internet device connected to the publisher is converted into the first type of points.