KR20230045550A - Smart store service method and system for forming a human network by using purchase history information - Google Patents

Abstract

The present invention relates to a smart store service method and system for forming a human network using purchase history information. According to one embodiment of the present invention, when a store terminal receives product purchase request information of buyer A, by transmitting recommended product information generated by selecting from the past purchase history information or purchase history information of buyer B, which is established as a personal relationship with buyer A, to the store terminal or a mobile terminal of the buyer A, by forming a personal network between buyer A and buyer B through the act of purchasing a product, it has the effect of improving the possibility of generating additional sales of the store.

Description

Smart store service method and system for forming human network using purchase history information

The present invention relates to a smart store service method and system for forming a human network using purchase history information.

Stores selling products or products including specific services are equipped with terminals (manned terminals, unmanned terminals such as kiosks) for ordering products.

In particular, in the case of an unmanned terminal such as a kiosk, it is possible to provide customer response services (order reception, guidance, advertisement, etc.) without a clerk, and the demand for such terminals is recently increasing.

On the other hand, when a customer visits a store and continuously purchases products, information about the customer (including purchase history information) is accumulated and accumulated, and this information can be used as data for planning new services. .

Therefore, the present applicant has developed a new concept of the present invention that can contribute to the improvement of store sales while enabling the formation of a personal network among customers by utilizing purchase history information in particular.

On the other hand, as a prior art related to the present invention, there is Korean Patent Registration No. 10-1904454 (product sales system utilizing acquaintance's product purchase history, interest products, and user reviews).

Accordingly, the present invention has been created from the foregoing background. When the store terminal receives product purchase request information from buyer A, purchase history information of buyer B established as a personal relationship with buyer A is selected and generated from the past purchase history information or purchase history information. By transmitting recommended product information to the store terminal or the mobile terminal of buyer A, the purchase history information is used to improve the possibility of additional sales in the store while forming a personal network between buyer A and buyer B through the medium of product purchase. The purpose is to provide a smart store service method and system for forming a human network.

The object of the present invention is not limited thereto, and other objects not mentioned will be clearly understood by those skilled in the art from the description below.

In order to achieve this object, an embodiment of the present invention provides a step (a) of receiving, by a communication unit of a server, product purchase request information of buyer A from a store terminal provided in a store; (b) extracting, by the data analysis unit of the server, purchase history information of the buyer B established as a personal relationship with the buyer A from the data storage unit of the server; and (c) transmitting, by the communication unit, recommended product information selected and generated by the purchase history information or the data analysis unit from among the purchase history information to the store terminal or the mobile terminal of the purchaser A. It provides a smart store service method to form a human network using history information.

In addition, after the purchase history information or the recommended product information is sent to the store terminal or the mobile terminal of the buyer A, the communication unit transmits notification information to the mobile terminal of the buyer B; Including, it provides a smart store service method for forming a human network using purchase history information.

In addition, when the purchaser A purchases a product included in the purchase history information or the recommended product information at the store, the reward management unit of the server grants a preset reward point to the purchaser B and stores the data storage unit in the store. It provides a smart store service method for forming a personal network by utilizing purchase history information, further comprising; (e) storing the reward point information of the buyer B.

In addition, in step (c), the communication unit utilizes the purchase history information, which transmits the purchase history information or discount coupon information of products included in the recommended product information to the store terminal or the mobile terminal of the purchaser A. It provides a smart store service method for forming a human network.

In addition, another embodiment of the present invention is provided in the store, the store terminal for generating product purchase request information of the buyer A; and a data storage unit for storing purchase history information of the buyer B established as a personal relationship with the buyer A; a data analysis unit that extracts the purchase history information from the data storage unit and generates recommended product information by selecting from the purchase history information; A server including a communication unit that receives the product purchase request information from the store terminal and transmits the purchase history information or the recommended product information to the store terminal or the mobile terminal of buyer A; It provides a smart store service system to form a human network by utilizing it.

In addition, the communication unit transmits notification information to the mobile terminal of buyer B after the purchase history information or the recommended product information is transmitted to the store terminal or the mobile terminal of the purchaser A, using the purchase history information to provide personal information. It provides a smart store service system for forming a network.

In addition, when the purchaser A purchases a product included in the purchase history information or the recommended product information at the store, the server grants a preset reward point to the purchaser B and stores the purchaser B in the data storage unit. It provides a smart store service system for forming a personal network by utilizing purchase history information, further comprising; a reward management unit for storing as reward point information.

In addition, the communication unit transmits the purchase history information or discount coupon information of products included in the recommended product information to the store terminal or the mobile terminal of the purchaser A, for forming a personal network by utilizing the purchase history information. Provides a smart store service system.

According to an embodiment of the present invention, when the store terminal receives product purchase request information from buyer A, information on recommended products selected and generated from past purchase history information or purchase history information of buyer B established as a personal relationship with buyer A. is transmitted to the store terminal or the mobile terminal of the buyer A, it is possible to form a personal network between the buyer A and the buyer B through the product purchase act, and improve the possibility of generating additional sales in the store.

1 is a flowchart illustrating a smart store service method for forming a human network by utilizing purchase history information according to an embodiment of the present invention.
FIG. 2 is a flow chart in which step (d) is further added to FIG. 1 .
FIG. 3 is a flow chart in which step (e) is further added to FIG. 2 .
4 is a block diagram showing a smart store service system for forming a human network by utilizing purchase history information according to another embodiment of the present invention.

Hereinafter, some embodiments of the present invention will be described in detail through exemplary drawings. In adding reference numerals to components of each drawing, it should be noted that the same components have the same numerals as much as possible even if they are displayed on different drawings. In addition, in describing the present invention, if it is determined that a detailed description of a related known configuration or function may obscure the gist of the present invention, the detailed description will be omitted.

Also, terms such as first, second, A, B, (a), and (b) may be used in describing the components of the present invention. These terms are only used to distinguish the component from other components, and the nature, order, or order of the corresponding component is not limited by the term. When an element is described as being “connected,” “coupled to,” or “connected” to another element, that element is directly connected or connectable to the other element, but there is another element between the elements. It will be understood that elements may be “connected”, “coupled” or “connected”.

1 is a flowchart illustrating a smart store service method for forming a human network by utilizing purchase history information according to an embodiment of the present invention. FIG. 2 is a flow chart in which step (d) is further added to FIG. 1 . FIG. 3 is a flow chart in which step (e) is further added to FIG. 2 . 4 is a block diagram showing a smart store service system for forming a human network by utilizing purchase history information according to another embodiment of the present invention.

As shown in these figures, in the smart store service method for forming a human network by utilizing purchase history information according to an embodiment of the present invention, the communication unit 203 of the server 201 is provided in the store (a) receiving product purchase request information (i1) of buyer A from the store terminal 221; (b) The data analysis unit 205 of the server 201 extracts purchase history information i3 of buyer B established as a personal relationship with the buyer A from the data storage unit 207 of the server 201 (b) step; And the communication unit 203 transmits recommended product information i5 generated by selecting the purchase history information i3 or the data analysis unit 205 from the purchase history information i3 to the store terminal 221 or It is characterized in that it includes; (c) step of transmitting to the portable terminal 223 of the purchaser A.

Hereinafter, each step will be described in detail.

Step (a) is a step in which the communication unit 203 of the server 201 receives product purchase request information i1 of buyer A from the store terminal 221 provided in the store.

The store terminal 221 is provided and operated in a store, and includes a manned terminal and an unmanned terminal (eg, a kiosk).

Also, 'equipped in a store' includes both wired communication method installation and wireless communication method installation.

In addition, a 'store' does not necessarily mean only a physically partitioned space, and is a concept that includes all people who order products, robots, and the like.

The communication unit 203 of the server 201 communicates with the store terminal 221 through wired communication or wireless communication, and receives authorization of product purchase request information i1 of the buyer A from the store terminal 221 .

The store terminal 221 may receive product purchase request information i1 from the portable terminal 223 of purchaser A and transmit the received product purchase request information i1 to the communication unit 203 of the server 201. .

Subsequently, in step (b), the data analysis unit 205 of the server 201 transfers the purchase history information i3 of buyer B established as a personal relationship with buyer A from the data storage unit 207 of the server 201. This is the extraction step.

The data storage unit 207 of the server 201 stores purchase history information of buyers.

The data storage unit 207 includes storing data in a cloud manner.

The personal relationship between buyer A and buyer B is established on the premise of mutual consent.

For example, buyer A and buyer B provide mutually agreed information about the formation of a personal relationship when registering as members of a store.

Therefore, in the data storage unit 207, buyer B is stored as personal relationship information among customer information of buyer A, and buyer A is stored as personal relationship information among customer information of buyer B.

Purchase history information (i3) of buyer B is at least one of information on specific products purchased by buyer B in the past, such as product name, quantity, and price, and information on specific services purchased by buyer B in the past, such as service name, number of times, and price. includes any one or more

Subsequently, in step (c), the communication unit 203 of the server 201 selects and generates the purchase history information i3 or the data analysis unit 205 from among the purchase history information i3, and generates recommended product information i5. This is a step of transmitting to the store terminal 221 or the mobile terminal 223 of the purchaser A.

The data analysis unit 205 may generate recommended product information i5 by selecting a specific item from the purchase history information i3.

For example, when the purchase history information (i3) is one of the golf clubs, ○○ wood (product name), two (quantity), and ○○○ won (price), the data analysis unit 205 is ○○ wood (Product name) and ○○○ won (price) can be selected to create recommended product information (i5).

As another example, if the purchase history information (i3) is one of the golf clubs, ○○ iron (product name), one (quantity), ○○○ won (price), the data analysis unit 205 selects ○○ golf Recommended product information (i5) can be created by selecting a related product having shirt (product name) and ○○○ won (price) items.

That is, this example is an example in which the data analysis unit 205 selects a product related to the selected product (product name) from the purchase history information i3 and generates recommended product information i5.

As another example, if the purchase history information (i3) is vanilla latte (product name), 3 cups (quantity), and ○○○ won (price), the data analysis unit 205 selects the vanilla latte (product name) item and recommends a product. It can be created with information (i5).

In addition, in step (c), the communication unit 203 transmits the discount coupon information (i11) of the product included in the purchase history information (i3) or the recommended product information (i5) to the store terminal 221 or the mobile terminal 223 of the purchaser A. ) can be transmitted.

This can increase your store's sales potential.

On the other hand, in the smart store service method for forming a human network by utilizing purchase history information according to an embodiment of the present invention, purchase history information (i3) or recommended product information (i5) is stored in the store terminal 221 or buyer A It may further include a step (d) of sending notification information i7 to the mobile terminal 225 of the purchaser B by the communication unit 203 after the notification is transmitted to the mobile terminal 223 of the buyer B.

Through this, buyer B can know that buyer A, who has established a personal relationship, is interested in purchasing the same or related product, which means that a personal network can be formed between buyer A and buyer B through the product. it means.

On the other hand, in the smart store service method for forming a human network by utilizing purchase history information according to an embodiment of the present invention, buyer A sells products included in purchase history information (i3) or recommended product information (i5) to a store. (e) step of giving the preset reward points to the buyer B and storing them in the data storage unit 207 as the reward point information i9 of the buyer B, by the reward management unit 209 of the server 201, if the purchase is made at ; may be further included.

Here, when the reward manager 209 grants the preset reward points to the buyer B, the reward manager 209 may transmit the reward point information i9 to the mobile terminal 225 of the buyer B through the communication unit 203. there is.

On the other hand, in the smart store service system for forming a human network by utilizing purchase history information according to another embodiment of the present invention, the store terminal 221 is provided in a store and generates product purchase request information i1 of buyer A ); and a data storage unit 207 for storing purchase history information i3 of buyer B established as a personal relationship with buyer A; a data analysis unit 205 that extracts purchase history information i3 from the data storage unit 207 and generates recommended product information i5 by selecting from the purchase history information i3; A communication unit ( 203); server 201 including;

In addition, the communication unit 203 transmits the purchase history information i3 or recommended product information i5 to the store terminal 221 or the mobile terminal 223 of buyer A, and then transmits the information to the mobile terminal 225 of buyer B. Notification information (i7) may be transmitted.

In addition, when buyer A purchases a product included in the purchase history information (i3) or recommended product information (i5) at the store, the server 201 grants a preset reward point to the buyer B, and the data storage unit 207 ) as the reward point information (i9) of the buyer B; the reward management unit 209; may further include.

In addition, the communication unit 203 may transmit the discount coupon information i11 of the product included in the purchase history information i3 or the recommended product information i5 to the store terminal 221 or the mobile terminal 223 of the purchaser A. there is.

A description of each component of the smart store service system for forming a human network using purchase history information according to another embodiment of the present invention is as described above.

As described above, according to one embodiment of the present invention, when the store terminal receives product purchase request information from buyer A, it selects from past purchase history information or purchase history information of buyer B established as a personal relationship with buyer A. By transmitting the recommended product information generated by this to the store terminal or the mobile terminal of buyer A, it is possible to form a personal network between buyer A and buyer B through the product purchase act, and to improve the possibility of generating additional sales in the store. .

In the above, even though all the components constituting the embodiment of the present invention have been described as being combined or operated as one, the present invention is not necessarily limited to these embodiments. That is, within the scope of the object of the present invention, all of the components may be selectively combined with one or more to operate.

The above description is merely an example of the technical idea of the present invention, and various modifications and variations can be made to those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but to explain, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be construed according to the claims below, and all technical ideas within the equivalent range should be construed as being included in the scope of the present invention.

201: server
203: Ministry of Communication
205: data analysis unit
207: data storage unit
209: Reward management department
221: store terminal
223: Buyer A's mobile terminal
225: Buyer B's mobile terminal
i1: product purchase request information
i3: purchase history information
i5: Recommended product information
i7: notification information
i9: Rewards point information
i11: Discount coupon information

Claims (8)

(a) receiving, by the communication unit of the server, product purchase request information of buyer A from a store terminal provided in the store;
(b) extracting, by the data analysis unit of the server, purchase history information of the buyer B established as a personal relationship with the buyer A from the data storage unit of the server; and
(c) transmitting, by the communication unit, recommended product information generated by selecting the purchase history information or the data analysis unit from among the purchase history information to the store terminal or the portable terminal of the purchaser A;
Smart store service method for forming a human network using purchase history information, including a.
According to claim 1,
(d) transmitting, by the communication unit, notification information to the mobile terminal of the buyer B after the purchase history information or the recommended product information is transmitted to the store terminal or the mobile terminal of the buyer A;
Further comprising, smart store service method for forming a human network using purchase history information.
According to claim 2,
When the purchaser A purchases a product included in the purchase history information or the recommended product information at the store, the reward management unit of the server grants a preset reward point to the purchaser B and stores the purchaser in the data storage unit. (e) storing as B's reward point information;
Further comprising, smart store service method for forming a human network using purchase history information.
According to claim 1,
In the step (c), the communication unit,
A smart store service method for forming a personal network using the purchase history information, wherein the purchase history information or the discount coupon information of the product included in the recommended product information is transmitted to the store terminal or the mobile terminal of the purchaser A.
a store terminal provided in the store and generating product purchase request information of buyer A; and
a data storage unit for storing purchase history information of the buyer B established as a personal relationship with the buyer A; a data analysis unit that extracts the purchase history information from the data storage unit and generates recommended product information by selecting from the purchase history information; a server including a communication unit that receives the product purchase request information from the store terminal and transmits the purchase history information or the recommended product information to the store terminal or the portable terminal of buyer A;
Smart store service system for forming a human network using purchase history information, including a.
According to claim 5,
The communication department,
After the purchase history information or the recommended product information is transmitted to the store terminal or the mobile terminal of the purchaser A, notification information is transmitted to the mobile terminal of the buyer B, a smart device for forming a personal network using the purchase history information. Store service system.
According to claim 5,
The server,
When the buyer A purchases a product included in the purchase history information or the recommended product information at the store, a preset reward point is given to the buyer B and stored as reward point information of the buyer B in the data storage unit. Rewards management unit to do;
Further comprising, a smart store service system for forming a human network using purchase history information.
According to claim 5,
The communication department,
A smart store service system for forming a personal network by utilizing the purchase history information, which transmits the purchase history information or the discount coupon information of the product included in the recommended product information to the store terminal or the mobile terminal of the purchaser A.

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