KR20230014155A - Method and system for exposing qr code in media board for customized marketing - Google Patents

Abstract

A QR code exposure method and system on a media board for customized marketing are disclosed. The QR code exposure method on a media board for customized marketing according to one embodiment of the present invention comprise the steps of: measuring a watching viewing time of video information played through a media board provided in a pharmacy for each customer visiting the pharmacy; selecting visiting customers whose measured watching time is more than a threshold and whose distance from the media board is within a standard distance as target customers; analyzing the age group and gender of the target customer from an image taken of the target customer; and extracting a first QR code that can provide a sample exchange coupon for a product corresponding to the age group and gender of the target customer and exposing the first QR code on the media board while the target customers are watching the video information, from a table that records a QR code that can be provided with the age group and gender of the main consumer and the sample exchange coupon for each medicine and health food for which a sample giveaway event is in progress. Accordingly, it is possible to achieve a direct promotional effect for a product.

Description

QR code exposure method and system on media board for customized marketing {METHOD AND SYSTEM FOR EXPOSING QR CODE IN MEDIA BOARD FOR CUSTOMIZED MARKETING}

The present invention relates to a QR code exposure method for performing customized marketing using a media board that can be seen by all pharmacy visitors.

Recently, a video sharing service such as 'YouTube', which is used by many people, allows users to upload videos and share them with other users, and provides the video uploader with a portion of the revenue earned by exposing advertisements to users who watch the videos. It is operated in a way that

Advertisements exposed on YouTube are highly effective because it is possible to set up target advertisements that expose advertisements suitable for the user in consideration of the user's (viewer's) gender, age, field of interest, and preference.

However, general video media advertisements, such as outdoor advertisements, aim for broad exposure to all, and target advertisement setting is impossible.

A media board ('palm board'), a video medium installed in conventional pharmacies, is used to advertise medicines or health foods so that a large number of pharmacy visitors, such as patients, guardians, and accompanying persons, can see it. There are limitations in using it to conduct customized marketing for .

In pharmacies, medicine bags printed for each patient can be used as an advertising medium for target advertisements, but this inevitably has lower advertising concentration and advertising effect than visual media that can provide information in audio and visual form.

Accordingly, there is a need for a method of linking pharmacies with pharmaceutical and health food manufacturers to conduct target marketing using a media board, which is a video medium, targeting a large number of customers who visit pharmacies.

The embodiment of the present invention exposes a QR code that can participate in a sample presentation event of medicines and health foods on a media board, which is a video medium that can be viewed by pharmacy visitors, so that customers can easily participate in the event through the lead of the QR code. It aims to make

An embodiment of the present invention utilizes an eye tracking camera provided in a media board to select a visiting customer who watches the media board for a certain period of time as a target customer, analyzes customer characteristics including age and gender of the target customer, and analyzes Target marketing to specific customers is facilitated by utilizing the media board exposed to a large number of customers by sending and exposing a QR code to the media board that can provide sample exchange coupons for medicines and health foods suitable for one customer's characteristics. It aims to make it possible.

An embodiment of the present invention transmits a sample exchange coupon to the target customer's terminal when scanning the QR code on the media board with a terminal possessed by the target customer, so that the sample can be provided immediately when the sample exchange coupon is presented to the pharmacist in the pharmacy. The purpose of the present invention is to achieve a direct promotion effect of the product and to perform various offline target marketing by linking pharmacies with pharmaceutical and health food manufacturers.

A QR code exposure method on a media board for customized marketing according to an embodiment of the present invention includes the steps of measuring viewing time for image information played through a media board provided in a pharmacy by each customer visiting a pharmacy, and measuring Selecting as a target customer a visiting customer whose viewing time is greater than a critical value and whose distance from the media board is within a reference distance; analyzing the age group and gender of the target customer from an image taken of the target customer; and Sample exchange coupons for products corresponding to the age and gender of target customers are provided from a table that records the age and gender of major consumers and QR codes that can be provided with sample exchange coupons for each medicine and health food in which sample presentation events are in progress. It may include extracting a first QR code that can be received and exposing it on the media board while the target customer watches the image information.

In addition, the QR code exposure system on the media board for customized marketing according to an embodiment of the present invention includes a measurement unit for measuring the viewing time of video information played through the media board provided in the pharmacy for each customer visiting the pharmacy , a selection unit that selects, as a target customer, a visiting customer whose measured viewing time is greater than or equal to a threshold and whose distance from the media board is within a reference distance; From the table that records the age and gender of the main consumer group and the QR code that can be provided with a sample exchange coupon, by the analyzing unit and the setting unit, by medicine and health food for which the sample presentation event is in progress, the target customer's age and gender It may include an exposure unit that extracts a first QR code for receiving a sample exchange coupon for a product corresponding to the gender and exposes it on the media board while the target customer watches the image information.

According to the present invention, by analyzing the characteristics (e.g., age, gender, separation distance from the media board, etc.) of customers visiting the pharmacy who are watching the media board, which is a video medium provided in the pharmacy, drugs and health targeting the characteristics of the customer The QR code of the food is automatically transmitted to the media board, so that the customer can immediately check the event winning result when the QR code is scanned, making it possible to obtain a direct promotion effect of the product.

According to the present invention, it is possible to easily perform customized marketing targeting customers visiting pharmacies by automatically exposing a QR code on a media board to participate in an event of a product suitable for consumer characteristics.

According to the present invention, the media board, which is a video medium provided in a pharmacy and having a wide range of public relations effects targeting a number of customers, can be used as a means for effective customized marketing targeting desired targets on the side of pharmaceutical and health food manufacturers. there is.

1 is a diagram showing a network including a QR code exposure system in a media board for customized marketing according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a QR code exposure system in a media board for customized marketing according to an embodiment of the present invention.
3 is a diagram showing the overall process of performing customized marketing using a media board for customers visiting a pharmacy in a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.
4 is an example of analyzing the characteristics of a customer visiting a pharmacy watching a media board for viewing image information using an eye tracking camera in a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention. is a drawing showing
5 is a diagram showing an example of selecting a target customer from among customers visiting a pharmacy in a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.
6 is a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention, a table recording QR codes that can be provided with sample exchange coupons for medicines and health foods in progress for sample presentation events. It is an illustrated drawing.
7 is a flowchart illustrating a sequence of a QR code exposure method in a media board for customized marketing according to an embodiment of the present invention.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, since various changes can be made to the embodiments, the scope of the patent application is not limited or limited by these embodiments. It should be understood that all changes, equivalents or substitutes to the embodiments are included within the scope of rights.

Terms used in the examples are used only for descriptive purposes and should not be construed as limiting. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as "include" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person of ordinary skill in the art to which the embodiment belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and unless explicitly defined in the present application, they should not be interpreted in an ideal or excessively formal meaning. don't

In addition, in the description with reference to the accompanying drawings, the same reference numerals are given to the same components regardless of reference numerals, and overlapping descriptions thereof will be omitted. In describing the embodiment, if it is determined that a detailed description of a related known technology may unnecessarily obscure the gist of the embodiment, the detailed description will be omitted.

1 is a diagram showing a network including a QR code exposure system in a media board for customized marketing according to an embodiment of the present invention.

Referring to FIG. 1 , the network 100 may include a QR code exposure system 110 of the present invention, a media board 120, and an eye tracking camera 130.

The QR code exposure system 110 of the present invention may be implemented by being included inside the server responsible for the core function for processing a customized marketing service using the media board 120, and depending on the embodiment, The tracking camera 130 may be included and implemented inside the media board 120 equipped with it.

Specifically, the QR code exposure system 110 of the present invention uses the eye tracking camera 130 to display the media board 120, which is a video medium installed in the pharmacy, for a certain period of time (eg, '3 seconds') among customers visiting the pharmacy. ), the target customer can be selected as the target customer, and the facial image of the target customer can be captured.

The QR code exposure system 110 of the present invention estimates and analyzes the age and gender of the target customer and the distance from the media board 120 from the target customer's face image using various known techniques, and analyzes the analyzed target Based on the customer's characteristics, products such as medicines and health foods that are suitable for the target customer can be identified.

For example, if the target customers are analyzed as '50s', 'female', and 'within 1m', the QR code exposure system 110 of the present invention is performing a sample presentation event prepared in advance for medicine and health Search for medicines and health foods targeting 'women' in their '50s' from the food table, extract a QR code from the table to receive a sample exchange coupon for the searched product, and send it to the media board (120). can be sent Accordingly, the media board 120 may expose the QR code transmitted from the QR code exposure system 110 of the present invention on the screen for a predetermined time.

The target customer can scan the QR code exposed on the media board 120 with their mobile device to immediately check the event winning result, and the QR code exposure system 110 sends a sample exchange coupon to the winning target customer's terminal. can transmit.

Then, when the target customer presents the sample exchange coupon to the pharmacy, the pharmacist terminal of the pharmacy may present the actual sample to the target customer.

In other words, in the present invention, by using the eye tracking camera 130, a visiting customer who watches the media board 120 for a certain period of time is selected as a target customer, and customer characteristics including age and gender of the target customer are analyzed. QR codes that can be provided with sample exchange coupons for medicines and health foods suitable for customer characteristics can be transmitted and exposed to the media board.

Therefore, in the present invention, by utilizing the media board 120 exposed to a number of customers, it is possible to conduct sample gift marketing targeting specific customers, thereby obtaining a direct promotion effect of the product targeting the target group desired by the pharmaceutical / health food manufacturer. It has the advantage of being able to conduct various offline target marketing by linking pharmacies with pharmaceutical and health food manufacturers.

2 is a block diagram showing the configuration of a QR code exposure system in a media board for customized marketing according to an embodiment of the present invention.

Referring to FIG. 2, the QR code exposure system 200 according to an embodiment of the present invention includes a measurement unit 210, a selection unit 220, an analysis unit 230, a setting unit 240, an exposure unit ( 250), a transmission unit 260 and a database 270.

The measurement unit 210 measures the viewing time for image information reproduced through a media board provided in the pharmacy for each customer who visits the pharmacy.

In this specification, the media board provided in a pharmacy is called a 'palm board', and it can play video information to guide customers visiting the pharmacy to use the pharmacy, such as submitting and receiving prescriptions, or to promote products such as medicines or health foods. Refers to the visual media that exists.

For example, the media board may be provided with an eye tracking camera capable of tracking the movement of the eyes of a customer visiting a pharmacy.

In general, eye tracking cameras track a customer's gaze, quantify various information such as the visit time, order, stay time, revisit rate, and gaze characteristics of each measurement object, and perform statistical analysis based on this, It refers to a device that has the function of detecting what products are of interest and what attracts attention.

In the present invention, the eye-tracking camera is provided on the media board and is used to determine whether the customer visiting the pharmacy looks at the media board for a certain period of time (eg, '3 seconds'). Various types of devices capable of this are available.

The measuring unit 210 tracks the pupils of the visiting customer using the eye-tracking camera, and measures the time the pupils of the visiting customer stay on the media board to watch the image information as the viewing time of the image information. can do.

At this time, the measurement unit 210 does not specifically and classify only patients who present prescriptions to the pharmacist terminal of the pharmacy, but uses the eye tracking camera to target all customers (patients, guardians, companions, etc.) who visit the pharmacy in order of visit. Customer viewing time can be measured.

The selector 220 selects visiting customers whose measured viewing time is greater than a threshold value (eg, '3 seconds') and whose separation distance from the media board is within a reference distance (eg, '2m') as target customers. do.

Here, the reference distance may be set based on a distance at which the target customer can read (scan) the QR code with his or her mobile terminal when the QR code is exposed on the media board, as will be described later.

In this case, the selector 220 selects target customers for visiting customers whose distance from the media board exceeds the reference distance as '3m' even if the viewing time of the video information is measured as '3 seconds' or more, which is the threshold value. can be excluded.

On the other hand, if there are a plurality of visiting customers whose measured viewing time is equal to or greater than the threshold and the distance from the media board is within the reference distance, the selector 220 selects one of the plurality of visiting customers according to the selected criterion. Customers can be selected as target customers preferentially. At this time, the selector 220 may sequentially select other customers from among a plurality of visiting customers as the target customers according to priority when the exposure time of the QR code determined for the target customer has elapsed.

Specifically, the selection unit 220 may preferentially select a customer having a closer distance from the media board as the target customer, among the plurality of visiting customers.

For example, referring to FIG. 5, the selector 220 simultaneously gazes at the media board for 3 seconds or more, and the number of customers visiting the pharmacy whose distance from the media board is less than '2m' is 2 as shown in the table 510 of FIG. In this case, a 'male' customer with a shorter distance from the media board may be preferentially selected as a target customer.

In addition, when the distance between the plurality of visiting customers and the media board is the same, the selector 220 may preferentially select, as the target customer, a customer who has watched the video information for a longer time among the plurality of visiting customers. there is.

For example, referring to FIG. 5, the selection unit 220 simultaneously gazes at the media board for 3 seconds or more and the number of customers visiting the pharmacy whose distance from the media board is less than '2m' is 2 as shown in the table 520 of FIG. In this case, since the separation distance from the media board is the same as '1m', 'female' customers who have watched video information for a longer time can be preferentially selected as target customers.

In addition, when there are a plurality of visiting customers whose measured viewing time is equal to or greater than a threshold value and whose distance from the media board is within a reference distance, the selector 220 sends a prescription to the pharmacist terminal of the pharmacy among the plurality of visiting customers. A patient customer presenting may be preferentially selected as the target customer.

For example, the selector 220 selects the 'female' customer among the two customers shown in the table 510 of FIG. Even if the distance from the board is longer, 'female' customers can be preferentially selected as target customers.

This is because patient customers are more interested in health than customers who purchase simple medicines, so it is expected that they will be more likely to purchase medicines/health foods. there is.

The analysis unit 230 analyzes the characteristics of the target customer, including the target customer's age, gender, and separation distance from the media board, from the captured image of the target customer.

For example, the analysis unit 230 acquires a face image of a target customer using an eye tracking camera provided in the media board, and obtains a plurality of face images of the target customer prepared according to the age and gender of the plurality of customers. The target customer's age group and gender may be estimated and analyzed using a standard image that is compared with a standard image and has the highest match with the target customer's face image among the plurality of standard images.

For example, the analysis unit 230 classifies facial images of customers collected in advance according to age group (teens, 20s, 30s, 40s, 50s, 60s or older) and gender (male/female), , standardized face images (standard images) may be generated to include feature points obtained through processing of classified images.

Thereafter, the analysis unit 230 compares the face image obtained from the target customer with each standardized face image, and approximates the target customer showing the highest degree of agreement with the standard image of a 'male in his 30s' customer as a 'male in his 30s'. can be estimated as

The setting unit 240 prepares a table that records the age and gender of major consumers and QR codes that can be provided with sample exchange coupons for each medicine and health food for which a sample presentation event is in progress.

For example, the setting unit 240 periodically provides target customer information on specific matters such as age, gender, and medical history of major consumers to be targeted from each manufacturer server of products (pharmaceuticals and health foods) in which a sample presentation event is in progress. After confirming, a QR code capable of participating in a sample gift event for each target customer information can be generated in advance and prepared as shown in the table 610 of FIG. 6 .

The exposure unit 250 extracts, from the table prepared by the setting unit 240, a first QR code for receiving a sample exchange coupon for a product corresponding to the age and gender of the target customer, and the target customer While watching the video information, it is exposed on the media board.

For example, if the target customer is presumed to be a 'male in his 30's', the exposure unit 250 searches for 'Cenovis Milk Thistle', a product targeting 'male in his 30's', from the table 610 of FIG. The first QR code 601, which can receive a sample exchange coupon of the corresponding product depending on whether or not a winner is won, can be extracted from the table 610 and sent to the media board, and the media board allows the target customer to watch the media board. During the first QR code 601 can be exposed to the screen.

The transmitter 260 transmits the sample exchange coupon to the terminal of the target customer that reads the first QR code on the media board.

In addition, the transmission unit 260 may transmit a message to the terminal presenting the sample exchange coupon to the pharmacist terminal of the pharmacy to provide a sample of the corresponding product.

The transmission unit 260 stores the information of the target customer who actually received the sample from the pharmacist terminal in the database 270, which target customer received the sample of which product and how many, or which target customer received the sample of which product. It is possible to send statistics to each manufacturer periodically whether or not they have been received.

If the terminal presenting the sample exchange coupon is input by the pharmacist terminal that the sample exchange coupon does not match the age group and gender of the corresponding target customer, the selector 220 presents the sample exchange coupon Select a terminal as a non-target customer, and the transmission unit 260 transmits a second sample exchange coupon for a product corresponding to the age and gender of the non-target customer from the table to the terminal of the non-target customer, , A message may be transmitted to the pharmacist terminal to provide a sample of the corresponding product to the terminal presenting the second sample exchange coupon to the pharmacist terminal.

Through this, according to the present invention, if possible, a sample can be presented to a customer belonging to the target group desired by the pharmaceutical / health food manufacturer, and even if it does not belong to the target group, it is possible to promote the medicine / health food through the provision of a separately prepared sample. can

Depending on the embodiment, when a predetermined time elapses from the point of exposure of the first QR code on the media board, the selection unit 220 reselects another target customer among visiting customers excluding the target customer, and the exposure unit In step 250, the first QR code on the media board can be changed and exposed to a second QR code that can receive a sample exchange coupon for a product suitable for the age and gender of the reselected target customer.

As such, according to the present invention, by reselecting a target customer and continuously changing and exposing a QR code of a product suitable for customer characteristics such as age and gender of the target customer, targeting a specific customer among many customers watching the media board provided in the pharmacy. As a result, target marketing of medicines and health foods can be easily performed.

On the other hand, when there is no visiting customer watching the media board, the exposure unit 250 can view additional explanations of medicines and health foods being advertised in the image information currently being played on the media board, and can also receive sample exchange coupons. 3 The QR code may be exposed on the media board at all times.

Specifically, the exposure unit 250 identifies medicines and health foods related to the image information being played on the media board, and extracts a third QR code from the table for receiving sample exchange coupons for the identified medicines and health foods. Thus, while the target customer is not selected, it can be displayed on the media board.

Therefore, according to the present invention, while a media board (video medium) shown to a plurality of customers visiting a pharmacy is normally used as a means of product promotion, when a specific customer watching the media board for a certain period of time is identified, the customer It can be used for customized marketing of medicines and health foods.

In this way, according to the present invention, by analyzing the characteristics (eg, age and gender, distance from the media board, etc.) of visiting pharmacies watching the media board, which is a video medium provided in the pharmacy, By automatically sending the QR codes of medicines and health foods to the media board, customers can immediately check the event winning results when they scan the QR codes, making it possible to obtain direct promotional effects for products.

According to the present invention, it is possible to easily perform customized marketing targeting customers visiting pharmacies by automatically exposing a QR code on a media board to participate in an event of a product suitable for consumer characteristics.

3 is a diagram showing the overall process of performing customized marketing using a media board for customers visiting a pharmacy in a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.

Referring to the overall process 300 shown in FIG. 3, a media board (video medium) combined with an eye tracking camera is provided in a pharmacy, and medicines and health foods are promoted on the media board to customers visiting a number of pharmacies. The image information to be played can be reproduced.

The QR code exposure system of the present invention controls the eye tracking camera to catch the movement of the customer's pupils visiting the pharmacy (step 1), and to watch the media board for a certain period of time (approximately '3 seconds') or longer to view image information. Customers can be specified and selected as target customers (step 2).

When a target customer is specified, the QR code exposure system of the present invention captures a face image of the target customer through an eye tracking camera, and analyzes age and gender (eg, male in 30s, female in 20s, etc.) in real time, , In addition, by further analyzing the distance from the media board of the target customer, if the QR code scan is impossible to exceed the standard distance (eg, '2m'), another customer can be reselected as the target customer.

Thereafter, the QR code exposure system of the present invention transmits a QR code that can participate in a sample presentation event of a product suitable for the analysis result of the age and gender of the target customer to the media board and exposes it to the screen for a predetermined time (step 3 ).

Accordingly, when the QR code on the media board is scanned with a terminal possessed by the target customer, the QR code exposure system of the present invention may transmit a sample exchange coupon to the terminal possessed by the target customer (step 4).

For example, if the target customer is a male in his 30s, a sample experience coupon of 'Cenovis Milk Thistle', a product whose main consumer group is 'male in his 30s', may be transmitted.

In addition, if the target customer is a woman in her 20s, 'xx Pharmaceutical Easyderm' is a product targeting 'women in their 20s', and if the target customer is a man in their 60s, 'xx Pharmaceutical Joint Relief' is a product targeting 'men in their 60s'. A sample experience coupon of 'may be transmitted.

Thereafter, the pharmacist terminal of the pharmacy may present the sample to the target customer who presents the sample exchange coupon (step 5).

4 is an example of analyzing the characteristics of a customer visiting a pharmacy watching a media board for viewing image information using an eye tracking camera in a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention. It is a drawing showing

Referring to FIG. 4 , the QR code exposure system of the present invention can take a picture of the inside of a pharmacy using an eye tracking camera and analyze the characteristics of visiting customers who abnormally look at the media board in the captured image 410 .

For example, the QR code exposure system of the present invention can analyze the gender, age, and distance of pharmacy visiting customers who watch the media board for about 3 seconds or more as shown in table 420. .

5 is a diagram showing an example of selecting a target customer from among customers visiting a pharmacy in a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.

As shown in the table 510 of FIG. 5, when a plurality of pharmacy visit customers gaze at the media board for 3 seconds or more and the distance from the media board is within the reference distance '2m', the QR code exposure system of the present invention compares each customer's separation distance from the media board, and preferentially selects a 'male' customer with a shorter distance ('1m') from the media board as a target customer.

In addition, as shown in the table 520 of FIG. 5, if the separation distance from the media board of a plurality of pharmacy visiting customers simultaneously watching the media board for 3 seconds or more is equal to '1m', the QR code exposure system of the present invention 'Female' customers who have watched video information for a relatively long time ('4.2 seconds') may be preferentially selected as target customers.

6 is a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention, a table recording QR codes that can be provided with sample exchange coupons for medicines and health foods in progress for sample presentation events. It is an illustrated drawing.

Referring to FIG. 6, the QR code exposure system of the present invention relates to specific items such as age, gender, and medical history of the main consumer group to be targeted from each manufacturer server of products (pharmaceuticals and health foods) in which sample presentation events are in progress. Target customer information can be periodically checked, and a QR code that can participate in a sample gift event for each target customer information can be generated in advance and prepared as shown in the table 610 of FIG. 6 .

As a result of analyzing the age and gender of the target customer, if it is estimated to be a 'male in his 30s', the QR code exposure system of the present invention is a product 'Cenovis Milk Thistle' targeting a 'male in his 30s' from the table 610. is searched for, and the first QR code 601, which can be provided with a sample exchange coupon of the corresponding product depending on whether or not won, can be extracted from the table 610 and sent to the media board.

Accordingly, the media board may expose the first QR code 601 on the screen while the target customer watches the media board.

According to an embodiment, if 'a woman in her 50s' is reselected as a target customer among visiting customers at a pharmacy, the QR code exposure system of the present invention is a sample exchange coupon for 'Green Store Sleep N', a product targeting 'a woman in her 50s'. After exposing the first QR code 601 to the media board for a predetermined time by extracting the second QR code 602 that can be provided from the table 610 and sending it to the media board, the second QR code ( 602) to control the media board to be exposed.

As such, in the present invention, by continuously changing and exposing the QR code of a product suitable for the age and gender of the target customer on the media board through reselection of the target customer, medicines and health foods targeting specific customers among many customers who have visited the pharmacy Target marketing can be easily carried out.

7 is a flowchart illustrating a sequence of a QR code exposure method in a media board for customized marketing according to an embodiment of the present invention.

The QR code exposure method according to this embodiment may be performed by the QR code exposure system 200 described above.

Referring to FIG. 7 , in step 710, the QR code exposure system 200 measures the viewing time of the video played on the media board for customers visiting the pharmacy.

In step 720, the QR code exposure system 200 selects a target customer within a reference distance from the media board based on the video viewing time.

In step 730, the QR code exposure system 200 captures a face image of the target customer and analyzes the age group and gender of the target customer from the captured image.

In step 740, the QR code exposure system 200 extracts a QR code for receiving a sample exchange coupon for a product suitable for the age and gender of the target customer.

In step 750, the QR code exposure system 200 exposes the extracted QR code on the media board while the target customer looks at the media board.

Accordingly, when the QR code on the media board is scanned with a terminal possessed by the target customer, the QR code exposure system 200 transmits the sample exchange coupon to the terminal possessed by the target customer, and then the sample exchange coupon at the pharmacist terminal of the pharmacy. Samples are given to target customers who present

In this way, according to the present invention, the media board, which is a video medium provided in a pharmacy and having a wide range of publicity effects targeting a number of customers, is utilized as a means for effective customized marketing targeting desired targets on the side of pharmaceutical and health food manufacturers. can can

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiment or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Software may include a computer program, code, instructions, or a combination of one or more of the foregoing, which configures a processing device to operate as desired or processes independently or collectively. The device can be commanded. Software and/or data may be any tangible machine, component, physical device, virtual equipment, computer storage medium or device, intended to be interpreted by or provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed on networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

As described above, although the embodiments have been described with limited drawings, those skilled in the art can apply various technical modifications and variations based on the above. For example, the described techniques may be performed in an order different from the method described, and/or components of the described system, structure, device, circuit, etc. may be combined or combined in a different form than the method described, or other components may be used. Or even if it is replaced or substituted by equivalents, appropriate results can be achieved.

Therefore, other implementations, other embodiments, and equivalents of the claims are within the scope of the following claims.

200: QR code exposure system
210: measuring unit
220: selection unit
230: analysis unit
240: setting unit
250: exposed part
260: transmission unit
270: database

Claims (16)

Measuring the viewing time of video information reproduced through a media board provided in the pharmacy by each customer visiting the pharmacy;
selecting a visiting customer whose measured viewing time is greater than or equal to a threshold value and whose distance from the media board is within a reference distance as a target customer;
Analyzing the age group and gender of the target customer from the captured image of the target customer; and
From the table that records the age and gender of the main consumer groups and QR codes that can be provided with sample exchange coupons, by medicine and health food for which the sample presentation event is in progress,
Extracting a first QR code for receiving a sample exchange coupon of a product corresponding to the age and gender of the target customer and exposing it on the media board while the target customer watches the image information
QR code exposure method on the media board for customized marketing that includes. According to claim 1,
The step of measuring the viewing time,
Measuring the time the visiting customer's pupils, tracked by the eye tracking camera provided on the media board, stays on the media board as viewing time of the image information.
QR code exposure method on the media board for customized marketing that includes. According to claim 1,
Analyzing the age and gender of the target customer,
Comparing the face image of the target customer obtained by the eye tracking camera provided in the media board with a plurality of standard images prepared according to age and gender of the plurality of customers; and
Estimating and analyzing the age group and gender of the target customer using a standard image having the highest degree of agreement with the face image of the target customer among the plurality of standard images.
QR code exposure method on the media board for customized marketing that includes. According to claim 1,
When a certain amount of time elapses from the time of exposing the first QR code on the media board,
reselecting a target customer from among the visiting customers; and
Changing and exposing the first QR code on the media board to a second QR code that can receive a sample exchange coupon of a product suitable for the age and gender of the reselected target customer
QR code exposure method on the media board for customized marketing further comprising. According to claim 1,
transmitting the sample exchange coupon to a terminal of the target customer that reads a first QR code on the media board; and
Transmitting a message to a terminal presenting the sample exchange coupon to a pharmacist terminal of the pharmacy to provide a sample of a corresponding product to the pharmacist terminal
QR code exposure method on the media board for customized marketing further comprising. According to claim 5,
When the terminal presenting the sample exchange coupon is input by the pharmacist terminal that the sample exchange coupon does not match the age group and gender of the corresponding target customer,
selecting a terminal presenting the sample exchange coupon as a non-target customer;
transmitting, from the table, a second sample exchange coupon of a product corresponding to the age group and gender of the non-target customer to a terminal of the non-target customer; and
Transmitting a message to the pharmacist terminal to provide a sample of the corresponding product to the terminal presenting the second sample exchange coupon to the pharmacist terminal
QR code exposure method on the media board for customized marketing further comprising. According to claim 1,
If the measured viewing time is greater than the threshold and the number of visiting customers whose distance from the media board is within the reference distance,
The step of selecting as the target customer,
Among the plurality of visiting customers, preferentially selecting a customer having a closer distance from the media board as the target customer.
QR code exposure method on the media board for customized marketing that includes. According to claim 7,
When the distance between the plurality of visiting customers and the media board is the same,
The step of selecting as the target customer,
Selecting, among the plurality of visiting customers, a customer who has watched the video information for a longer time as the target customer first
QR code exposure method on the media board for customized marketing further comprising. According to claim 1,
If the measured viewing time is greater than the threshold and the number of visiting customers whose distance from the media board is within the reference distance,
The step of selecting as the target customer,
Among the plurality of visiting customers, preferentially selecting a patient customer who has presented a prescription to the pharmacist terminal of the pharmacy as the target customer.
QR code exposure method on the media board for customized marketing that includes. According to claim 1,
identifying medicines and health foods related to the image information being reproduced on the media board; and
Extracting a third QR code from the table that can provide a sample exchange coupon for the identified medicine and health food and exposing it on the media board while the target customer is not selected
QR code exposure method on the media board for customized marketing further comprising. a measurement unit for measuring the viewing time of video information reproduced through a media board provided in the pharmacy for each customer visiting the pharmacy;
a selection unit that selects, as a target customer, a visiting customer whose measured viewing time is equal to or greater than a threshold value and whose separation distance from the media board is within a reference distance;
an analyzer configured to analyze the age group and gender of the target customer from the captured image of the target customer; and
From the table recording the age and gender of the main consumer groups and QR codes that can be provided with sample exchange coupons,
An exposure unit for extracting a first QR code for receiving a sample exchange coupon of a product corresponding to the age and gender of the target customer and exposing it on the media board while the target customer watches the image information.
QR code exposure system on the media board for customized marketing that includes. According to claim 11,
The media board is provided with an eye tracking camera,
The measuring unit,
Using the eye-tracking camera, the pupils of the visiting customer are tracked, and the time the visiting customer's pupils stay on the media board is measured as the viewing time of the image information.
QR code exposure system on media board for customized marketing. According to claim 11,
The media board is provided with an eye tracking camera,
The analysis unit,
Obtaining a face image of the target customer using the eye tracking camera, comparing the face image of the target customer with a plurality of standard images prepared according to age and gender of a plurality of customers, respectively;
Among the plurality of standard images, using a standard image having the highest degree of agreement with the face image of the target customer, to estimate and analyze the age group and gender of the target customer
QR code exposure system on media board for customized marketing. According to claim 11,
The pharmacist terminal transmits the sample exchange coupon to the terminal of the target customer that reads the QR code on the media board, and provides a sample of the corresponding product to the terminal presenting the sample exchange coupon to the pharmacist terminal of the pharmacy. The transport unit that sends messages to
QR code exposure system on the media board for customized marketing further comprising. According to claim 11,
If the measured viewing time is greater than the threshold and the number of visiting customers whose distance from the media board is within the reference distance,
The selector,
Of the plurality of visiting customers, preferentially selecting a customer with a closer distance from the media board as the target customer
QR code exposure system on media board for customized marketing. A computer-readable recording medium recording a program for executing the method of any one of claims 1 to 10.

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