KR20190059355A - Public transportaion advertisement terminal and method and system for providing target advertisement using the same - Google Patents

Abstract

According to an embodiment of the present invention, a public transportation advertisement terminal comprises: a communication module receiving a unique advertisement identification value stored in a user terminal through a first network; a display module playing and displaying target advertisement content corresponding to the advertisement identification value; a sensor including a distance measuring sensor measuring a distance with the user terminal and a timer; and a control unit activating the communication module to receive the advertisement identification value of the user terminal through the first network if the user terminal approaches within a specific distance and the specific distance is maintained for a predetermined period.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a public transportation advertisement terminal, a method of providing a target advertisement using the public transportation advertisement terminal,

The present invention relates to a public transportation advertisement terminal and a method and system for providing advertisement using the public transportation advertisement terminal and, more particularly, to a system and method for providing a target advertisement And a system therefor.

Many advertisements have been made for various purposes such as the sale of goods or services or the image promotion of companies. In the past, advertisements were mainly made through media such as newspapers, magazines, televisions, and radios. Recently, however, due to the development of communication networks, many advertisements have been made using the Internet or outdoor advertising terminals. In particular, the advertisement for a large number of users using public transportation, for example, an advertisement terminal attached to a screen door side of a subway platform, a subway entrance, a subway interior, a taxi rear seat, a bus stop, Advertising is also widely used.

However, due to the increase in advertising media, users tend to become indifferent to advertisements as they are exposed to advertisements in an unlimited or uninteresting area. This is due to the fact that, .

Accordingly, there is a need for a method capable of providing an optimal advertisement matching the interests of individual users.

The embodiment of the present invention is characterized in that the users around the public transit advertisement terminal capable of viewing the advertisement video of the public transit advertisement terminal are set as the target users, A public transportation advertisement terminal for determining and displaying target advertisement contents, and an advertisement providing method and system using the same.

According to an aspect of the present invention, there is provided a public transit advertisement terminal comprising: a communication module for receiving a unique advertisement identification value stored in a user terminal through a first network; A display module for reproducing and displaying target advertisement contents corresponding to the advertisement identification value; A sensor including a distance measuring sensor and a timer for measuring a distance to the user terminal; And controlling the communication module to activate the communication module and receive the advertisement identification value of the user terminal through the first network when the user terminal is within a specific distance and is detected by the sensor that the specific distance is maintained for a predetermined period And a control unit.

The advertisement identification value may be a unique device identifier required for advertisement attribution or advertisement tracking.

The communication module transmits the received advertisement identification value to a target advertisement providing server through a second network, and the target advertisement providing server transmits target advertisement contents corresponding to the advertisement identification value to the communication module through a second network Lt; / RTI >

An advertisement providing system using a public transportation advertisement terminal according to an embodiment of the present invention includes a public transportation terminal communicating with an adjacent user terminal through a first network; A target advertisement providing server communicating with the public transport advertisement terminal through a second network, receiving user information transmitted from the user terminal, selecting target advertisement contents based on the user information, and transmitting the selected advertisement contents to the public transportation advertisement terminal And the user information is an advertisement identification value which is an identification ID of the user terminal.

The public transport advertisement terminal comprises: a communication module for receiving a unique advertisement identification value stored in the user terminal through the first network and delivering the unique advertisement identification value to the target advertisement providing server through the second network; A display module for reproducing and displaying target advertisement contents transmitted from the target advertisement providing server through the second network; A sensor including a distance measuring sensor and a timer for measuring a distance to the user terminal; And controlling the communication module to activate the communication module and receive the advertisement identification value of the user terminal through the first network when the user terminal is within a specific distance and is detected by the sensor that the specific distance is maintained for a predetermined period A control unit may be included.

The advertisement identification value may be a unique device identifier required for advertisement attribution or advertisement tracking.

The target advertisement providing server includes a memory, a database, a processor, a communication module, and an input / output interface, and advertisement contents that can be provided by the target advertisement providing server may be stored and maintained in the database.

The processor comprises: a data collection unit for collecting advertisement identification values of each user terminal transmitted from the public transport advertisement terminal; A data processing unit for analyzing user behavior information based on the advertisement identification values of the user terminals; An advertisement content selection unit for selecting target advertisement contents suitable for a user's interest field among advertisement contents stored / maintained in the database according to the analysis result of the data processing unit; And an advertisement contents providing unit for transmitting the selected target advertisement contents to the public transportation advertisement terminal.

The user behavior information may include various service access records, search history, application download / installation / deletion history, service stay time, click information, payment information, and purchase history of the user, which are confirmed through the advertisement identification value of the user terminal .

The data processing unit classifies the user's individual characteristics based on the user behavior information, and corresponds to the classified user's individual characteristics, such as fashion, shopping, book, travel, eating habits, household / Can be set.

The advertisement content selection unit may selectively select a target advertisement for the plurality of users when advertisement identification values for the plurality of user terminals are simultaneously received.

The priority of the target advertisement selection for the plurality of users may be implemented based on the distance based or matching accuracy rate between the user terminals and the public transport advertisement terminal.

A method of providing an advertisement using a public transit advertisement terminal according to an embodiment of the present invention includes providing at least one user terminal within a predetermined distance to a public transit advertisement terminal, A step in which the advertisement identification value is transmitted to the public transport advertisement terminal; The advertisement identification value of the user terminal is transmitted to the target advertisement providing server through the second network; Collecting an advertisement identification value of a user terminal transmitted from the public transport advertisement terminal; Analyzing user behavior information based on an advertisement identification value of the user terminal; Selecting target advertisement contents suitable for a user's interest field among advertisement contents stored / maintained in the database in response to the user behavior information analysis result; And transmitting the selected target advertisement contents to the public transportation advertisement terminal.

The user behavior information may include various service access records, search history, application download / installation / deletion history, service stay time, click information, payment information, and purchase history of the user, which are confirmed through the advertisement identification value of the user terminal .

A step of classifying the user's individual characteristics based on the user behavior information and setting as a target customer in each field reflecting the fashion, shopping, book, travel, eating habits, household / furniture, . ≪ / RTI >

And selectively selecting a target advertisement for the plurality of users when advertisement identification values for the plurality of user terminals are received at the same time.

The priority of the target advertisement selection for the plurality of users may be implemented based on the distance based or matching accuracy rate between the user terminals and the public transport advertisement terminal.

According to the embodiment of the present invention as described above, the public transportation users around the public transportation which can view the advertisement image of the public transportation advertisement terminal are set as the target users, and the public By determining and displaying the targeted advertisement content of the traffic advertisement terminal, it is possible to provide an optimal advertisement corresponding to the interest of each individual user.

FIG. 1A is a block diagram illustrating an advertisement providing system using a public transportation advertisement terminal according to an embodiment of the present invention. FIG.
1B and 1C are exemplary diagrams for explaining the advertisement providing system shown in FIG. 1;
2 is a block diagram schematically illustrating an embodiment of the internal configuration of the user terminal shown in FIG.
3 is a block diagram schematically showing an embodiment of the internal configuration of the public transport advertisement terminal shown in Fig.
4 is a block diagram schematically showing an embodiment of the internal configuration of the target advertisement providing server shown in Fig.
5 is a block diagram that schematically illustrates one embodiment of an internal configuration of a processor included in the target ad serving server of FIG.
FIG. 6 is a flowchart illustrating an advertisement providing method using a public transportation advertisement terminal according to an embodiment of the present invention; FIG.

It is to be understood that the description in the technical field of the background of the present invention is only for the understanding of the background art on the technical idea of the present invention and therefore it can be understood that it corresponds to the prior art known to a person skilled in the art none.

In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of various embodiments. It will be apparent, however, that the various embodiments may be practiced without these specific details, or with one or more equivalents. In other instances, well-known structures and devices are shown in block diagram form in order to avoid obscuring the various embodiments unnecessarily.

Each block of the accompanying block diagrams may be executed by computer program instructions (execution engines), which may be embedded in a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus, The instructions that are executed through the processor of the other programmable data processing equipment will generate means for performing the functions described in each block of the block diagram.

These computer program instructions may also be stored in a computer usable or computer readable memory capable of directing a computer or other programmable data processing apparatus to implement the functionality in a particular manner so that the computer usable or computer readable memory It is also possible to produce manufacturing items containing instruction means for performing the functions described in each block of the block diagram.

Computer program instructions may also be loaded onto a computer or other programmable data processing equipment so that a series of operating steps may be performed on a computer or other programmable data processing equipment to create a computer- It is also possible that the instructions that perform the possible data processing equipment provide the function to perform the functions described in each block of the block diagram.

Also, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing the specified logical functions, and in some alternative embodiments, the functions mentioned in the blocks or steps may be in the order It is also possible to occur.

In other words, it is also possible that the two illustrated blocks are actually concurrently performed, and that the blocks are performed in the reverse order of the corresponding functions as needed.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting. Throughout the specification, when a component is referred to as " comprising ", it means that it can include other components as well, without departing from the other components unless specifically stated otherwise. Unless defined otherwise, terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.

Hereinafter, embodiments of the present invention will be described in more detail with reference to the accompanying drawings.

FIG. 1A is a block diagram illustrating an advertisement providing system using a public transit advertisement terminal according to an embodiment of the present invention. FIG. 1B and FIG. 1C are illustrations for explaining an advertisement providing system shown in FIG.

1A, an advertisement providing system using a public transport advertisement terminal according to an embodiment of the present invention includes a user terminal 110, first and second networks 120 and 140, a public transportation advertisement terminal 150, And a target advertisement providing server 130.

The user terminal 110 includes a mobile terminal that can be carried by the user. For example, the user terminal 110 may be a smart phone, a tablet, a notebook, or the like.

The public transportation advertisement terminal 150 is an advertisement terminal for a large number of users using public transportation. The advertisement terminal is, for example, a screen door side of a subway platform, a subway entrance, a subway interior, a taxi rear seat, And may be installed on the side or rear side of the inside and the outside of the bus. The area where the public transport advertisement terminal 150 is installed may be variously implemented, and various advertisement contents can be reproduced through the area.

The networks 120 and 140 may be implemented as wireless networks. At this time, the communication method is not limited and may include a communication method utilizing a communication network (e.g., a mobile communication network, a wireless LAN network, a broadcasting network) that the networks 120 and 140 may include, as well as a short-range wireless communication between the devices. The user terminal 110 and the public transport advertisement terminal 150 communicate with each other through the first network 120. The first network 120 is connected to a public wireless communication network such as Bluetooth, , Zigbee, etc.) or WiFi (WiFi).

The target advertisement providing server 130 is a subject that communicates with the public transport advertisement terminal 150 through the second network 140 to provide the targeted advertisement contents to the public transport advertisement terminal 150. The target advertisement providing server 130 includes a command, And at least one server device for providing a file, a content, a service, and the like. In the embodiment of the present invention, the public transport advertisement terminal 150 and the public transport advertisement terminal 150 communicate with each other through the second network 140, and the second network 140 may include a communication network : Mobile communication network, wireless LAN network, broadcasting network).

More specifically, FIG. 1B and FIG. 1C are diagrams for explaining an example of use of an advertisement providing system utilizing the public transport advertisement terminal. However, the present invention is not limited to the public transport advertisement terminal according to the embodiment of the present invention.

Referring to FIG. 1B, the public transport advertisement terminal 150 may be installed on a side of the bus. In this case, the user terminal 110 may be located at a position adjacent to the public transport advertisement terminal 150, May be a smartphone owned by a user in the vehicle.

1C, the public transport advertisement terminal 150 may be installed at a bus stop. In this case, the user terminal may be a smart phone owned by a user waiting at a bus stop for bus ride.

That is, the public transport advertisement terminal 150 receives user behavior information stored in the user terminal 110 through the first network 120 and transmits the user behavior information to the target advertisement providing server 130 through the second network 140. [ . In addition, the target advertisement providing server 130 analyzes the received user behavior information and transmits target advertisement contents suitable for a user's interest field to the public transport advertisement terminal 150, and the public transport advertisement terminal 150 By playing it, it is possible to provide the user with an optimized targeted advertisement.

2 is a block diagram schematically illustrating one embodiment of the internal configuration of the user terminal shown in FIG.

Referring to FIG. 2, the user terminal 110 may include a communication module 111, a memory 112, a display module 113, an audio output module 114, and a controller 116.

The communication module 111 communicates with at least one external device or any internal component via a wireless communication network. At this time, the external arbitrary device may include the public transportation advertisement terminal 150. Here, the wireless Internet technology includes a wireless LAN (WLAN), a digital living network alliance (DLNA), a wireless broadband (Wibro), a world interoperability for a microwave (WiMAX), a high speed downlink packet access ), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS) And the communication module 111 transmits and receives data according to at least one wireless Internet technology in a range including Internet technologies not listed above. In addition, the near field communication technology includes Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC) , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, and Wi-Fi Direct.

In addition, the communication module 111 may be a mobile communication system, a mobile communication system, a mobile communication system, a mobile communication system, a mobile communication system, (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (Long Term Evolution) And the public transit advertisement terminal 150 on the mobile communication network constructed according to the Internet protocol (e-mail, Term Evolution-Advanced) and the like.

The communication module 111 may transmit an advertisement identification value or the like of the user terminal 110 to the public transport advertisement terminal 150 under the control of the controller 116. [ Here, the advertisement identification value means information that each OS provider (for example, Apple, Google, etc.) has uniqueness in units of the user terminal 110. For example, the advertisement identification value is divided into ADID by Google and IDFA by Apple. In other words, the advertisement identification value is an identification ID for each user terminal, and is a unique device identifier required for advertisement attribution or advertisement tracking. Techniques for the ad tracking include device ID tracking, cookie tracking, device fingerprinting, and Android referrer. Of these, using the device ID is the most accurate and can be useful in supporting various platforms.

Since the action information of the user using the user terminal can be analyzed and accumulated in units of the device (terminal) through the advertisement identification value, the use of the reliable advertisement identification value in the mobile network environment can be important. For example, in the mobile network environment, the application user does not know 'who', but the record of the application user's user terminal 110 can be accurately identified, thereby directly analyzing the application usage status of the users. In the embodiment of the present invention, the advertisement identification value of each of the user terminals is used as a criterion for selecting and providing target advertisement contents suitable for the user.

The memory 112 stores various user interfaces (UI), a graphical user interface (GUI), and the like. In addition, the memory 112 stores data and programs necessary for the user terminal 110 to operate. In other words, the memory 112 may store a plurality of application programs (application programs or applications) driven by the user terminal 110, data for operation of the user terminal 110, and commands. At least some of these applications may be downloaded from an external server via wireless communication. The application program may be an automatic speech recognition (ASR) application, a chat application, a map application, a media application (e.g., QuickTime, MobileMusic.app or MobileVideo.app), a social networking application Facebook, Twitter, etc.), an Internet browsing application, and the like. It may also include one or several applications that perform operations to perform communication operations. For example, a message application, a mail program, a voice mail program, an instant messaging application (e.g., a chat), a video conferencing application, a fax application, or one or more applications. The application program may be stored in the memory 112 and may be installed in the user terminal 110 and may be operated by the control unit 116 to perform operations (or functions) of the user terminal 110. The memory 112 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory, etc.) A random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a PROM Programmable Read-Only Memory). In addition, the user terminal 110 may operate web storage or operate in association with web storage to perform the storage function of the memory 112 on the Internet. The memory 112 may store the above-mentioned item-by-item information (or information on the input item) and the identification information of the user terminal 110 under the control of the controller 116.

The display module 113 displays various contents such as various menu screens using the user interface and / or graphical user interface stored in the memory 112 under the control of the controller 116, It is possible to display an application execution result screen executed by the user. Here, the content displayed on the display module 113 includes various text or image data (including various information data), a menu screen including data such as an icon, a list menu, and a combo box. The display module 113 may be a liquid crystal display (LCD), an organic light-emitting diode (OLED), a flexible display, a 3D display, ink display, and an LED (Light Emitting Diode).

The audio output module 114 may output audio information included in the signal processed by the control unit 116. [ Here, the audio output module 114 may include a receiver, a speaker, a buzzer, and the like. The audio output module 114 can output guidance information corresponding to the application execution result screen executed under the control of the control unit 116. [

The control unit 116 executes the overall control function of the user terminal 110. [ The controller 116 executes the overall control function of the user terminal 110 using the programs and data stored in the memory 112. [ The control unit 116 may include a RAM, a ROM, a CPU, a GPU, and a bus, and the RAM, the ROM, the CPU, and the GPU may be connected to each other via a bus. The CPU accesses the memory 112 to perform booting using the O / S stored in the memory 112, and performs various operations using various programs, contents, data, and the like stored in the memory 112 . Also, the controller 116 may transmit the advertisement identification value of the user terminal 110 to the public transport advertisement terminal 150 as described above. Herein, the advertisement identification value means information that each OS provider (e.g., Apple, Google, etc.) has uniqueness in units of the user terminal 110, and the advertisement identification value of each of the user terminals is consequently determined as a target It can be utilized as a criterion for selecting and providing advertisement contents.

The user terminal 110 may further include an interface module (not shown) that serves as an interface with all external devices connected to the corresponding user terminal 110. For example, the interface module may include a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, an audio I / O port, An input / output port, an earphone port, and the like.

Also, the user terminal 110 may include an input module (not shown) for receiving a command or a control signal generated by an operation such as a button operation by a user or a function selection, or a touch / (Not shown). The input module is a means for receiving at least one of a command, selection, data, and information of a user, and may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions. In addition, the input module may include a key pad, a dome switch, a touch pad (static / static), a touch screen, a jog wheel, a jog switch, a jog shuttle, ), A stylus pen, a touch pen, and the like can be used. Particularly, when the display module 113 is formed in the form of a touch screen, some or all of the functions of the input may be performed through the display module 113. The components or modules of the user terminal 110 may also be software stored on the memory 112 of the user terminal 110 and may include instructions that cause the user terminal 110 to perform certain operations upon execution, / RTI >

3 is a block diagram schematically showing an embodiment of the internal configuration of the public transit advertisement terminal shown in FIG.

3, the public transport advertisement terminal 150 according to the embodiment of the present invention may include a display module 152, a controller 154, a communication module 156, and a sensor 158.

The communication module 156 receives a unique advertisement identification value or the like stored in the user terminal 110 via the first network 120 and transmits the unique advertisement identification value to the target advertisement providing server 130 through the second network 140. [ As shown in FIG. In addition, the target advertisement providing server 130 may analyze the received advertisement identification value and transmit target advertisement contents suitable for a user's interest field to the public transport advertisement terminal 150 through the second network 140 .

The display module 152 reproduces and displays the target advertisement contents transmitted from the target advertisement providing server 130 through the second network 140 under the control of the controller 154. [ The display module 152 may be a liquid crystal display (LCD), an organic light-emitting diode (OLED), a flexible display, a 3D display, -ink display, an LED (Light Emitting Diode), or the like.

The sensor 158 may include a distance measuring sensor and a timer for measuring the distance between the user terminal 110 and the public transit advertising terminal 150.

For example, when the user terminal 110 is within a certain distance (for example, 2 to 3 meters) to the public transport advertisement terminal 150 and the predetermined distance is maintained for a predetermined period (for example, 5 to 10 seconds) The control unit 154 activates the communication module 156 and controls the first network 120 to receive a unique advertisement identification value stored in the user terminal 110 .

4 is a block diagram schematically showing an embodiment of the internal configuration of the target advertisement providing server shown in FIG.

4, the target advertisement providing server 130 includes a memory 132, a database 133, a processor 134, a communication module 136, and an input / output interface 138.

The memory 132 may be a computer-readable recording medium and may include a non-decaying mass storage device such as a RAM, a ROM, and a disk drive. The memory 132 may also store an operating system and at least one program code. These software components may be loaded from a computer readable recording medium separate from the memory 132 using a drive mechanism. Such a computer-readable recording medium may include a recording medium such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, and a memory card. In addition, the software components may be loaded into the memory 132 via the communication module 136.

The database 133 may store and maintain advertisement contents that can be provided by the target advertisement providing server 130 according to the embodiment of the present invention. In addition, the advertisement contents can be divided and stored for each field. For example, by fashion, shopping, books, travel, eating habits, home appliances / furniture, and local characteristics.

The processor 134 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations. The instruction may be provided to the processor 134 by the memory 132 or the communication module 136. In one example, processor 134 may be configured to execute instructions received in accordance with a program code stored in a recording device, such as memory 132. [

The communication module 136 may provide a function for the public transportation advertisement terminal 150 and the target advertisement provision server 130 to communicate with each other through the second network 140. [ Commands, contents, files, and the like provided under the control of the processor 134 of the server 130 are transmitted to the public transport advertisement terminal 150 through the second network 140 through the communication module 136, Lt; / RTI >

The input / output interface 138 may provide an interface between an input device such as a keyboard or a mouse and an output device such as a display.

The target advertisement providing server 130 according to the embodiment of the present invention analyzes the user behavior information based on the advertisement identification value of the user terminal 110 transmitted from the public transport advertisement terminal 150, And then transmits the selected targeted advertisement contents to the public transportation advertisement terminal 150. The public transportation advertisement terminal 150 transmits the selected advertisement contents to the public transportation advertisement terminal 150. [ Accordingly, the public transport advertisement terminal 150 can provide the targeted advertisement optimized for the user by reproducing the selected targeted advertisement contents.

5 is a block diagram that schematically illustrates an embodiment of an internal configuration of a processor included in the target advertisement providing server of FIG. 6 is a flowchart illustrating an advertisement providing method using a public transportation advertisement terminal according to an embodiment of the present invention.

5 and 6, a method and system for providing an advertisement using a public transportation advertisement terminal according to an embodiment of the present invention will be described in more detail.

5, the processor 134 of the target advertisement providing server 130 includes a data collecting unit 310, a data processing unit 320, an advertisement content selecting unit 330, and an advertisement content providing unit 340 can do. Here, the processor 134 may be implemented to execute instructions according to at least one program code and code of an operating system that the memory 132 includes. The data collection unit 310, the data processing unit 320, the advertisement content selecting unit 330 and the advertisement content providing unit 340 in the processor 134 receive the program codes stored in the server 130, It is to be understood that different functions performed by the processor 134 are distinguished and expressed by a control command provided by the processor 134. [

For example, the data collection unit 310 collects advertisement identification values of the user terminals 110 transmitted from the public transport advertisement terminal 150, and the data processing unit 320 collects advertisement identification values of the user terminals 110 110) of the user's behavior information based on the advertisement identification values of the user. In addition, the advertisement content selection unit 330 selects a target advertisement content suitable for the user's interest field among the advertisement contents stored / maintained in the database 133 in response to the analysis result of the data processing unit 320 And the advertisement content providing unit 340 may transmit the selected target advertisement contents to the public transport advertisement terminal 150. [

As described above, the advertisement identification value is an identification ID for each user terminal, and is a unique device identifier necessary for an advertisement attribution or an advertisement tracking, The behavior information of the user using the terminal can be analyzed and accumulated by the device (terminal).

That is, the user behavior information may include various service connection records, search history, application download / installation / deletion history, service residence time, click information, payment information, purchase history, etc., .

The data processing unit 320 may classify the user's individual characteristics based on the user behavior information. The data processing unit 320 may classify the personal characteristics of the user based on the user behavior information, And so on.

For example, as shown in FIG. 1B, when the terminal 110 of the user A who is aboard a vehicle adjacent to the public transport advertisement terminal 150 receives a specific distance (for example, 2 to 3 meters) to the public transport advertisement terminal 150, And the advertisement identification value stored in the terminal 110 of the user A is transmitted to the target advertisement providing server 150 via the public transport advertisement terminal 150. In this case, (Not shown). The data collection unit 310 of the target advertisement providing server 130 receives the advertisement identification value of the terminal 110 of the user A and the data processing unit 320 receives the user action information corresponding to the advertisement identification value Based on the user's personal characteristics.

If the user is included in the target customer in the specific field according to the user behavior information analyzed based on the advertisement identification value, the advertisement content selection unit 330 selects one of the advertisement contents stored / maintained in the database 133 It is possible to select a target advertisement content suitable for a user's interest. Thereafter, the advertisement content providing unit 340 transmits the selected targeted advertisement contents to the public transport advertisement terminal 150, and the public transport advertisement terminal 150 reproduces the targeted advertisement contents, .

As another embodiment, when advertisement identification values for a plurality of user terminals waiting for bus ride are simultaneously transmitted as in the embodiment shown in FIG. 1C, that is, when advertisement identification values adjacent to the public transportation advertisement terminal 150 installed at the bus stop The terminals 110 of the plurality of users A, B and C all approach the public transport advertisement terminal 150 within a certain distance (for example, 2 to 3 meters) 5 to 10 seconds), it is possible to selectively provide target advertisements for the plurality of users.

For example, the priority of the target advertisement exposure for a plurality of users can be determined based on the distance based on the distance between the user terminals and the public transport advertisement terminal 150, or the accuracy of matching, and the like.

The distance based may be such that the target advertisement is preferentially played back from the closest user, and if the distance is the same, the target advertisement can be played back from a user who meets a certain reference order. The specific reference order may be set based on whether the user has a high purchase conversion rate, whether the user has a long shopping application residence time, or the like. Alternatively, the target advertisement may be set to be preferentially played to a user of 30-40 age group or a female user who is generally purchasing power.

6, an advertisement providing method using a public transit advertisement terminal according to an exemplary embodiment of the present invention includes the steps of: (1) Information is collected (ST 600). 1B, when a terminal 110 of a user who has boarded a vehicle adjacent to the public transport advertisement terminal 150 receives a specific distance (for example, 2 to 3) to the public transport advertisement terminal 150 And the advertisement identification value as user information stored in the user terminal 110 is transmitted to the public transport advertisement terminal 150 when the predetermined distance is maintained for a predetermined period of time (for example, 5 to 10 seconds) . The advertisement identification value means information that each OS provider (e.g., Apple, Google, etc.) has uniqueness in units of the user terminal 110.

Next, the public transport advertisement terminal 150 transmits the user information, that is, the advertisement identification value of the user terminal 110, to the target advertisement providing server 130 through the second network 140 (ST 610).

The target advertisement providing server 130 receives advertisement identification values of each user terminal 110 transmitted from the public transport advertisement terminal 150 and analyzes behavior information of users based on the advertisement identification values ST 620). The advertisement identification value is an identification ID for each user terminal, and is a unique device identifier required for an advertisement attribution or an advertisement tracking, etc., and a user who uses the user terminal through the advertisement identification value Can analyze and accumulate behavior information of each device (terminal). That is, the user behavior information may include various service connection records, search history, application download / installation / deletion history, service residence time, click information, payment information, purchase history, etc., .

Then, in response to the user behavior information analysis result, target advertisement contents suitable for the user's interest field among the advertisement contents stored / maintained in the target advertisement providing server 130 are selected (ST 630) Is transmitted to the public transport advertisement terminal 150 through the second network 140 (ST 640).

Then, the public transport advertisement terminal 150 plays the selected target advertisement content (ST 650), thereby providing the target advertisement optimized for the user.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and specific embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

Claims (18)

A communication module for receiving a unique advertisement identification value stored in a user terminal via a first network;
A display module for reproducing and displaying target advertisement contents corresponding to the advertisement identification value;
A sensor including a distance measuring sensor and a timer for measuring a distance to the user terminal;
And controlling the communication module to activate the communication module and receive the advertisement identification value of the user terminal through the first network when the user terminal is within a specific distance and is detected by the sensor that the specific distance is maintained for a predetermined period And a control unit. The method according to claim 1,
Wherein the advertisement identification value is a unique device identifier required for ad attribution or ad tracking. The method according to claim 1,
Wherein the communication module transmits the received advertisement identification value to a target advertisement providing server via a second network. The method of claim 3,
Wherein the target advertisement providing server transmits target advertisement contents corresponding to the advertisement identification value to the communication module via a second network. A public transit terminal communicating with an adjacent user terminal through a first network;
A target advertisement providing server communicating with the public transport advertisement terminal through a second network, receiving user information transmitted from the user terminal, selecting target advertisement contents based on the user information, and transmitting the selected advertisement contents to the public transportation advertisement terminal / RTI >
And the user information is an advertisement identification value that is an identification ID of the user terminal. 6. The method of claim 5,
The public transport advertisement terminal,
A communication module for receiving a unique advertisement identification value stored in the user terminal through the first network and delivering the unique advertisement identification value to the target advertisement providing server through the second network;
A display module for reproducing and displaying target advertisement contents transmitted from the target advertisement providing server through the second network;
A sensor including a distance measuring sensor and a timer for measuring a distance to the user terminal;
And controlling the communication module to activate the communication module and receive the advertisement identification value of the user terminal through the first network when the user terminal is within a specific distance and is detected by the sensor that the specific distance is maintained for a predetermined period A target advertisement providing system using a public transportation advertisement terminal including a control unit. 6. The method of claim 5,
Wherein the advertisement identification value is a unique device identifier necessary for advertisement attribution or tracking of ads. 6. The method of claim 5,
The target advertisement providing server includes a memory, a database, a processor, a communication module, and an input / output interface,
Wherein the database includes a public transportation advertisement terminal in which advertisement contents that can be provided by the target advertisement providing server are classified and stored by fields. 9. The method of claim 8,
The processor comprising:
A data collecting unit collecting advertisement identification values of each user terminal transmitted from the public transportation advertisement terminal;
A data processing unit for analyzing user behavior information based on the advertisement identification values of the user terminals;
An advertisement content selection unit for selecting target advertisement contents suitable for a user's interest field among advertisement contents stored / maintained in the database according to the analysis result of the data processing unit;
And an advertisement content providing unit for transmitting the selected target advertisement content to the public transport advertisement terminal. 10. The method of claim 9,
The user behavior information includes at least one of a user's service connection history, a search history, an application download / installation / deletion history, a service stay time, click information, payment information, Targeted advertisement providing system using advertisement terminal. 11. The method of claim 10,
The data processing unit classifies the user's individual characteristics based on the user behavior information, and corresponds to the classified user's individual characteristics, such as fashion, shopping, book, travel, eating habits, household / Targeted advertisement providing system using public transportation advertisement terminal to set. 11. The method of claim 10,
Wherein the advertisement content selection unit selects a target advertisement for the plurality of users when advertisement identification values for the plurality of user terminals are simultaneously received. 13. The method of claim 12,
Wherein the priority order of the target advertisement selection for the plurality of users is implemented based on a distance based or a matching accuracy rate between the user terminals and the public transport advertisement terminal. Wherein at least one user terminal is located adjacent to the public transit advertisement terminal within a predetermined distance and an advertisement identification value that is an identification ID of the user terminal is transmitted to the transit advertisement terminal through the first network;
The advertisement identification value of the user terminal is transmitted to the target advertisement providing server through the second network;
Collecting an advertisement identification value of a user terminal transmitted from the public transport advertisement terminal;
Analyzing user behavior information based on an advertisement identification value of the user terminal;
Selecting target advertisement contents suitable for a user's interest field among advertisement contents stored / maintained in the database in response to the user behavior information analysis result;
And transmitting the selected target advertisement contents to the public transportation advertisement terminal. 15. The method of claim 14,
The user behavior information includes at least one of a user's service connection history, a search history, an application download / installation / deletion history, a service stay time, click information, payment information, A method of providing a target advertisement using an advertisement terminal. 16. The method of claim 15,
A step of classifying the user's individual characteristics based on the user behavior information and setting as a target customer in each field reflecting the fashion, shopping, book, travel, eating habits, household / furniture, A method for providing a target advertisement using a public transit advertisement terminal, which is further included. 16. The method of claim 15,
Further comprising the step of selectively selecting a target advertisement for the plurality of users when advertisement identification values for the plurality of user terminals are received at the same time. 18. The method of claim 17,
Wherein the priority of selecting a target advertisement for the plurality of users is implemented based on a distance based or a matching accuracy rate between the user terminals and the public transport advertisement terminal.

Images