KR20220161860A - Server for providing prize event in mobile application and method for providing prize event thereof - Google Patents

Abstract

Disclosed is a server for providing a prize event in a mobile application. The disclosed server for providing a prize event comprises: a communication module for transmitting prize event information to a user terminal so that a prize event can be performed in a mobile application; a point generating module for, if a point acquisition activity for increasing the probability of winning a prize in the prize event is performed by a user, generating activity points corresponding to the point acquisition activity; a point management module for accumulating activity points for each user and managing event prize winning points; and a control module for, if the application period of the prize event expires, calculating the probability of winning a prize in the prize event for each user using the event prize winning points of each of a plurality of users who have applied for the prize event, and performing a lottery for the prize event based on the event prize winning probability. Therefore, a user is enabled to increase the probability of winning a prize in a prize event by performing point acquisition activities related to the prize event in a mobile application.

Description

A server providing a prize event in a mobile application and a method of providing the prize event

Embodiments of the present invention relate to a server for providing a prize event in a mobile application and a method for providing a prize event therefor.

As the use rate and possession rate of portable user terminals such as smartphones and tablets increase, many companies or companies promote their brands or products by holding giveaway events through mobile applications, while improving corporate awareness.

Usually, a prize event is conducted in a manner in which an unspecified number of people apply for a specific period of time, and prizes are distributed to some of the applicants by lottery. In most cases, in such a giveaway event, all applicants have the same probability of winning, and as the total number of applicants increases, the probability of winning each applicant inevitably decreases.

Therefore, the applicants' expectation of winning is also lowered, and user use of not only the giveaway event but also the mobile application that provides the giveaway event is bound to be lowered.

Republic of Korea Patent Registration No. 10-0820259, “Gift Event Management System” Republic of Korea Patent Registration No. 10-1336654, “Gift Provision System and Method”

Embodiments of the present invention provide a sweepstakes event providing server and a method of providing a sweepstakes event that increase the probability of winning a sweepstakes event by providing activity points corresponding thereto when a user executes a point acquisition activity within a mobile application. it is for

In order to achieve the above object, a prize event providing server according to an embodiment of the present invention includes a communication module for transmitting prize event information to a user terminal so that a prize event is executed in a mobile application, and the prize is given by a user in the mobile application. When a point acquisition activity for increasing the probability of winning an event is executed, a point generation module that generates activity points corresponding to the point acquisition activity, a point management module that accumulates the generated activity points for each user and manages event winning points, and When the entry period for the giveaway event has elapsed, the probability of winning the giveaway event for each user is calculated using the event winning points for each of the plurality of users who applied for the giveaway event, and the giveaway is based on the winning probability. It includes a control module that executes a lottery for an event.

According to one aspect, the communication module receives item execution information from the user terminal when at least one item associated with the prize event is executed in the user terminal, and the point generation module uses the received item execution information. Thus, it is possible to determine whether the point acquisition activity is executed.

According to one aspect, the at least one item may be a preset item for generating the activity point, among a plurality of items included in the mobile application.

According to one aspect, the at least one item may not overlap with at least one item associated with another prize event when the prize event and another prize event are concurrently executed in the mobile application.

According to one aspect, the point generation module may generate the activity points by referring to activity point information in which activity points corresponding to the at least one item are recorded.

According to one side, the control module may calculate the winning probability using the following equation.

Here, 'event winning points of the user' is the sum of the activity points accumulated by the corresponding user during the application period for the prize event, and 'event winning points of all users' is the event winning points of all users who applied for the prize event. 'Total number of applications' is the sum of the number of applications of all users who applied for the giveaway event, 'total number of applicants' is the total number of users who applied for the giveaway event, and 'number of winners' is the total number of applications for the giveaway event. The number of winners to be drawn in the sweepstakes event.

According to one side, when a winner is selected through the lottery, the control module may control the communication module to transmit winning information to a user terminal corresponding to the winner.

Meanwhile, a method for providing a prize event according to an embodiment of the present invention includes transmitting prize event information to a user terminal so that a prize event is executed in a mobile application, and determining a probability of winning the prize event by a user in the mobile application. When a point acquisition activity to increase is executed, generating activity points corresponding to the point acquiring activity, accumulating the generated activity points for each user and managing event winning points, when the entry period for the giveaway event elapses Calculating an event winning probability for each user using the event winning points for each of the plurality of users who applied for the prize event, and executing a lottery for the prize event based on the event winning probability do.

According to one aspect, the generating of the activity points may include receiving item execution information from the user terminal when at least one item associated with the prize event is executed in the user terminal, and using the received item execution information. It is possible to determine whether the point acquisition activity is executed.

According to one aspect, the at least one item may be a preset item for generating the activity point, among a plurality of items included in the mobile application.

According to one aspect, the at least one item may not overlap with at least one item associated with another prize event when the prize event and another prize event are concurrently executed in the mobile application.

According to one aspect, the generating of the activity point may generate the activity point by referring to activity point information in which an activity point corresponding to each of the at least one item is recorded.

According to one side, the step of calculating the probability of winning the event may calculate the probability of winning the event using the following equation.

Here, 'event winning points of the user' is the sum of the activity points accumulated by the corresponding user during the application period for the prize event, and 'event winning points of all users' is the event winning points of all users who applied for the prize event. 'Total number of applications' is the sum of the number of applications of all users who applied for the giveaway event, 'total number of applicants' is the total number of users who applied for the giveaway event, and 'number of winners' is the total number of applications for the giveaway event. The number of winners to be drawn in the sweepstakes event.

According to one aspect, the prize event providing method may further include, when a winner is selected through the lottery, transmitting winning information to a user terminal corresponding to the winner.

According to the embodiments of the present invention having the configuration as described above, the user can increase the probability of winning a prize event by executing a point acquisition activity related to a prize event within a mobile application.

Accordingly, the user's voluntary participation in the giveaway event may be induced, and the user's interest in and use of the giveaway event and the mobile application may be improved.

1 is a block diagram of a prize event providing system according to a preferred embodiment of the present invention.
2 is a block diagram for explaining the configuration of a giveaway event providing server according to a preferred embodiment of the present invention.
3 is a block diagram for explaining the configuration of a giveaway event providing server according to another preferred embodiment of the present invention.
4 and 5 are diagrams illustrating activity point information for each item according to preferred embodiments of the present invention.
6 is a diagram showing item execution information according to a preferred embodiment of the present invention.
7 is a diagram for explaining event winning points according to a preferred embodiment of the present invention.
8 is a diagram for explaining the probability of winning a prize event according to a preferred embodiment of the present invention.
9 is a flowchart illustrating a method for providing a prize event according to a preferred embodiment of the present invention.
10 is a flowchart illustrating a method for providing a prize event according to another preferred embodiment of the present invention.

Hereinafter, a preferred embodiment of the present invention will be described with reference to the accompanying drawings. However, the spirit of the present invention is not limited to such embodiments, and the spirit of the present invention may be proposed differently by adding, changing, and deleting components constituting the embodiments, but this is also included in the spirit of the present invention. It will be.

1 is a block diagram of a prize event providing system according to a preferred embodiment of the present invention. Referring to FIG. 1 , the prize event providing system includes a user terminal 100 and a prize event providing server 200 .

The user terminal 100 may be a smart phone or a tablet PC carried by the user 10 . However, it is not limited thereto, and other portable terminals capable of executing mobile applications also correspond to the user terminal 100 .

The giveaway event providing server 200 according to the embodiment may provide a giveaway event executable in the mobile application while providing its own mobile application to the user terminal 100 . Any mobile application according to the embodiment can be used in the present invention as long as it is possible to execute a prize event, and the type of content provided by the mobile application is not limited either.

A giveaway event is an event used by companies or companies to promote products, secure customers, and improve awareness. During the specified application period, some of the users who have applied for the giveaway event are drawn by lottery to provide economic benefits such as prizes or money to the winners. will be.

The giveaway event according to the embodiment may be a paid event that deducts points (or reserves) possessed by a user, or a free event that anyone can apply for without deducting points. Alternatively, it may be a conditional event in which certain conditions such as membership registration or product purchase are satisfied to apply.

The giveaway event providing server 200 transmits giveaway event information to the user terminal 100 so that the giveaway event is executed within the mobile application.

When the user 10 applies for a prize event, the user terminal 100 transmits 'applicant information' obtained by matching the prize event ID, user information (ex. user ID), and application completion information to the prize event providing server 200. can transmit

The user may apply for the giveaway event by directly pressing the application button included on the giveaway event UI. In the case of a conditional event, the giveaway event may be automatically entered when certain conditions are met.

Meanwhile, according to an embodiment, when a point acquisition activity for increasing the probability of winning a prize event is executed by a user within a mobile application, the prize event providing server 200 generates activity points corresponding to the point acquisition activity.

The point acquisition activity refers to an action for obtaining activity points necessary to increase the probability of winning a prize event, and means that a user executes at least one item related to a prize event in a mobile application.

In addition, activity points may be accumulated for each user and used as event winning points for each user. That is, the more the user executes the point acquisition activity, the more activity points can be repeatedly obtained, and as a result, the winning event points can be increased.

On the other hand, when the application period for the giveaway event elapses (ends), the giveaway event providing server 200 calculates the probability of winning the event for each user using the event winning points for each of a plurality of users who applied for the giveaway event, and Run a draw for a sweepstakes event based on the odds of winning.

The prize event providing server 200 generates and transmits winning information to the user terminal 100 possessed by the winner when a winner is announced after the prize event draw.

According to the embodiment, the user 10 may increase the probability of winning the prize event by executing an item associated with the prize event after applying for the prize event. Accordingly, it is possible to induce voluntary participation of users in the giveaway event, and increase interest in and use of the giveaway event and the mobile application.

2 is a block diagram for explaining the configuration of a giveaway event providing server according to a preferred embodiment of the present invention. Referring to FIG. 2 , the giveaway event providing server 200 includes a communication module 210 , a point generation module 220 , a point management module 230 and a control module 240 .

The communication module 210 is configured to communicate with the user terminal 100 and transmits prize event information to the user terminal 100 so that a prize event is executed within the mobile application.

The point generation module 220 generates activity points corresponding to the point acquisition activity when a user executes a point acquisition activity to increase a winning probability of a prize event within the mobile application.

The point management module 230 accumulates the activity points generated in the point generation module 220 for each user and manages winning event points.

The winning event points are accumulated activity points generated when the user executes point-earning activities, and the event winning points increase as the number of points-earning activities increases. Here, the point acquisition activity will be described in detail using FIG. 3 .

In addition, the event winning points are used to determine the winning probability of a prize event, and the higher the event winning points, the higher the winning probability.

The control module 240 controls the overall operation of the mobile application and prize event. According to the embodiment, when the entry period for the giveaway event elapses (ends), the control module 240 calculates the probability of winning the giveaway event for each user using event winning points for each of a plurality of users who have applied for the giveaway event. do.

3 is a block diagram for explaining the configuration of a giveaway event providing server according to another preferred embodiment of the present invention. Referring to FIG. 3 , the prize event providing system 300 includes a communication module 310 , a storage module 320 , a point generation module 330 , a point management module 340 and a control module 350 .

The communication module 310 is a component that communicates with the user terminal, and transmits and receives programs/data (information)/signals necessary for the execution of mobile applications and prize events.

According to the embodiment, the communication module 310 may transmit and receive prize event information, applicant information, item execution information, and winning information related to prize event execution to and from the user terminal 100 .

The storage module 320 stores programs/data (information)/signals and the like necessary for the execution of mobile applications and giveaway events.

According to an embodiment, the storage module 320 may store prize event information related to prize event execution, activity point information for each item, applicant information, item execution information, and winning information.

The point generation module 330 generates activity points corresponding to the point acquisition activity when a user executes a point acquisition activity for increasing a winning probability of a prize event within the mobile application.

The point management module 340 accumulates the activity points generated in the point generation module 330 for each user and manages winning event points.

The control module 350 controls the overall operation of the prize event providing server 300, and controls the communication module 310, the storage module 320, the point generation module 330, and the point management module 340.

First, the control module 350 controls the communication module 310 to read the prize event information from the storage module 320 and transmit it to the user terminal 100 when the prize event application period arrives.

Here, the giveaway event information may include a program necessary to execute the giveaway event within the mobile application, UI information, and valid period (application period) information of the giveaway event.

When the giveaway event information is received, the user terminal 100 may execute the giveaway event within the mobile application according to the validity period of the giveaway event.

When a user applies for a giveaway event within a mobile application, the user terminal 100 may generate applicant information for the corresponding giveaway event and transmit it to the communication module 310 .

Here, the applicant information is information indicating which user, for which giveaway event, and when, and may include user information (eg, user ID) who applied for the giveaway event, a giveaway event ID, and an entry time. This applicant information may be stored in the storage module 320 until the lottery of the prize event is completed.

The control module 350 may control the point generation module 330 to generate activity points in response to a point acquisition activity executed by a user.

Specifically, the user terminal 100 may generate item execution information and transmit it to the communication module 310 when at least one item associated with a prize event is executed within the mobile application.

At least one item according to the embodiment is something that a user can participate/use within a mobile application, and can watch advertisement videos related to giveaway events, sign up as a member, check attendance, solve quizzes, perform missions, purchase items, and access the application. It may be, but is not limited thereto.

The point generation module 330 may determine whether the point acquisition activity is executed by using the received item execution information, and if it is determined that the point acquisition activity is executed, an activity point corresponding to the point acquisition activity may be generated.

The point acquisition activity means that a user executes at least one item related to a giveaway event within a mobile application in order to increase the probability of winning the giveaway event. Accordingly, the item execution information generated by the point acquisition activity may include user information (ex. user ID), item information (ex. item ID), and execution time information.

The point generation module 330 compares the received item execution information with activity point information for each item stored in the storage module 320 .

An item included in the activity point information for each item may be a preset item for generating activity points according to a point acquisition activity among a plurality of items included in the mobile application.

In addition, when a plurality of giveaway events are simultaneously running within the mobile application (including cases where application periods overlap), it is preferable that items linked between the giveaway events do not overlap with each other. That is, during the application period for the prize event, items associated with the prize event cannot be associated with other prize events.

If an item executed in the user terminal 100 exists in the activity point information for each item, the point generating module 330 may determine that a point acquisition activity has been executed and generate an activity point corresponding to the item.

The control module 350 controls the point management module 340 to accumulate activity points generated in the point generation module 330 for each user and manage winning event points. That is, the point management module 340 can manage event winning points for each user by accumulating activity points based on user information (eg, user ID) whenever activity points are generated in the point generation module 330. have.

Meanwhile, when the entry period for the prize event elapses (ends), the control module 350 executes a lottery for the prize event using the winning event points managed by the point management module 340 .

Specifically, the control module 350 may calculate the winning probability of the prize event for each user by using event winning points for each of a plurality of users who applied for the prize event.

According to an embodiment, the control module 350 may calculate the probability of winning a prize event using Equation 1 below.

In Equation 1, 'event winning points of the user' is the sum of activity points accumulated by the user during the application period for the prize event, and 'event winning points of all users' is the event winning points of all users who applied for the prize event. is summed up.

In addition, the 'total number of entries' is the sum of the number of entries of all users who applied for the giveaway event, and the 'number of entries by the user' is the sum of the number of times the user applied for the giveaway event, and the 'number of total applicants' is the total number of users who applied for the giveaway event, and 'number of winners' is the number of winners to be drawn from the giveaway event.

According to Equation 1, it can be seen that the probability of winning increases as the user executes at least one item associated with the giveaway event and increases the event winning points. Accordingly, it is possible to induce voluntary participation of users in the giveaway event, and increase interest in and use of the giveaway event and the mobile application.

The control module 350 may execute a lottery for a prize event based on the winning probability. When a winner is selected after drawing a prize event, the control module 350 may control the communication module 310 to generate and transmit winning information to the user terminal 100 possessed by the winner. Here, since the winning information is for guiding the winner to the fact of winning, it may include user information (eg, user ID) corresponding to the winner and a winning guidance UI.

4 is a diagram showing activity point information for each item according to a preferred embodiment of the present invention.

Referring to FIG. 4 , activity point information 400 for each item (hereinafter, referred to as 'activity point information') is which item is associated with a prize event, how many activity points will be generated when each item is executed, This is information indicating whether each item can be repeatedly performed. This activity point information 400 may be set by a manager before a prize event starts and stored in the prize event providing servers 200 and 300 .

Activity point information 400 shown in FIG. 4 includes a prize event ID 410 , item information (eg item ID) 420 , activity points 430 , and whether or not repetition is possible 440 .

A giveaway event ID 410 is a "company A refrigerator giveaway event".

Item information 420 includes 5 items, such as "Watching Company A's refrigerator advertisement video", "Company A's company's advertisement video", "Company A's homepage sign-up", "Quiz solution", and "Application Attendance Check". do.

The activity point 430 includes activity points for five items included in the item information 430 . For example, when the user executes an item of “subscribe to company A homepage”, since a point acquisition activity has been performed, 5 points corresponding thereto may be generated as activity points.

Whether repeatability 440 is set to “possible” or “disabled” indicates whether activity points 430 can be repeatedly generated by continuously performing each item. When set to "possible", activity points 430 can be accumulated repeatedly by continuing to perform the item, and when set to "impossible", even if the item is continuously performed, activity points 430 can be generated only once for the first time. have.

In addition, whether or not 440 can be repeated may be set to a number of times other than “possible” or “impossible”.

Meanwhile, the giveaway event providing servers 200 and 300 use the activity point information 400 to control the mobile application so that icons are displayed on 5 items associated with the "company A refrigerator giveaway event" within the mobile application. may be This icon is to indicate that the corresponding item is related to the "Company A refrigerator giveaway event", and can induce the user's activity to acquire points.

Meanwhile, although FIG. 4 shows an embodiment in which activity points are individually set for each item, activity points for each item may be set identically.

Specifically, as shown in FIG. 5 , the activity point information 500 for each item may further include a weight item 510 compared to the embodiment of FIG. 4 . That is, the activity points of each item may be equally set to 2 points.

However, a weight may be applied for each item. For an item directly related to a prize event, activity points may be generated by applying a weight n times (where n is a natural number) to activity points.

For example, in the case of a giveaway event of “company A refrigerator”, a weight of “2” may be applied to an event related to “company A” so that twice as many activity points can be generated.

6 is a diagram showing item execution information according to a preferred embodiment of the present invention.

Referring to FIG. 6 , item execution information 600 is information indicating which user, which item, and when, user information (ex. user ID) 610 , item information executed by the user (ex. item ID) 620, item execution details 630 and execution time information 640.

When the item execution information 600 is received from the user terminal 100, the prize event providing server 200 or 300 checks whether “user 1” included in the item execution information 600 is an applicant for the prize event. This may be executed by referring to applicant information of the giveaway event.

If “User 1” is confirmed as an applicant for the giveaway event, it is determined whether “Watching Company A refrigerator advertisement video” included in item execution information 600 exists in activity point information 400 shown in FIG. 4 .

If "Watching Company A's refrigerator advertisement video" is an item that exists in the activity point information 400, the giveaway event providing server (200, 300) allows "User 1" to execute a point acquisition activity related to "Company A's refrigerator giveaway event". can be judged to have been Accordingly, 5 points can be generated as activity points corresponding to “viewing a video of a company A refrigerator advertisement” and accumulated as event winning points of “User 1”.

The item execution information 600 shown in FIG. 6 is preferably generated when an item is executed and a related operation is terminated. For example, the user terminal 100 may generate the item execution information 600 only when the user watches an advertisement video for a refrigerator of company A to the end within the mobile application.

7 is a diagram for explaining a management room of winning event points according to a preferred embodiment of the present invention.

Referring to FIG. 7 , the giveaway event providing servers 200 and 300 accumulate and manage winning event points by using item execution information received from the user terminal 100 during the application period for the giveaway event.

That is, as shown in FIG. 7 , the giveaway event providing servers 200 and 300 generate activities for each item when “User 1” executes an item associated with the giveaway event a total of 8 times during the application period for the giveaway event. By accumulating points, a total of 25 points can be managed as event winning points.

8 is a diagram for explaining a winning probability calculation method according to a preferred embodiment of the present invention. Referring to FIG. 8 , the giveaway event providing servers 200 and 300 may calculate the event winning probability for each user using event winning points for 10 users who have applied for the "company A refrigerator" giveaway event.

Specifically, the probability of winning the event can be calculated using Equation 1 mentioned above. In Equation 1, the common parameters that are equally applied to the applicants who applied for the giveaway event are "event winning points of all users", " It can be "total number of applications", "total number of applicants" and "number of winners".

Here, "event winning points of all users" is 430 points, which is the sum of 10 event winning points, "total number of entries" is 10 times, which is the sum of 10 entries, and "total number of applicants" is 10 people, and The "number of winners" is one.

When the above common parameters and the individual parameters of each user, "event winning points of corresponding user" and "number of applications of corresponding user" are applied to Equation 1, the winning probability for each user is as shown in FIG. can be derived together.

That is, as shown in FIG. 8 , it can be seen that 'user 9' who has accumulated the most event winning points through point acquisition activities has the highest winning probability.

Conversely, it can be seen that the winning probability of 'User 1', who accumulated the least number of event winning points, is the lowest. Through this, it can be seen that the more points acquisition activities are performed, the more event winning points can be obtained, and consequently, the winning probability can be high.

9 is a flowchart illustrating a method for providing a prize event according to a preferred embodiment of the present invention. Referring to FIG. 9 , the prize event providing server 200 transmits prize event information to the user terminal so that the prize event is executed within the mobile application (step 910). In the embodiment, the category of the mobile application or the type of content provided within the mobile application is not limited, and any application capable of providing a prize event may be used.

The giveaway event providing server 200, when a point acquisition activity for a giveaway event is executed within the mobile application (step 920), generates activity points according to the corresponding point acquisition activity (step 930), and accumulates the activity points for each user. Event winning points are managed (Step 940).

Thereafter, when the application period for the prize event has elapsed (step 950), the prize event providing server 200 calculates the probability of winning the event using the event winning points (step 960), and then proceeds to the prize event based on the probability of winning the event. A lottery is executed for (step 970).

If the prize event application period has not elapsed in step 950, the prize event providing server 200 repeatedly performs steps 920 to 940.

10 is a flowchart illustrating a method for providing a prize event according to another preferred embodiment of the present invention. Referring to FIG. 10 , the giveaway event providing server 300 transmits the giveaway event information to the user terminal so that the giveaway event is executed within the mobile application when the giveaway event application period arrives (step 1000).

After the application period begins, when the user applies for a prize event within the mobile application, the prize event providing server 300 receives information about the contestant for the prize event from the user terminal 100 (step 1200).

Subsequently, when item execution information is received from the user terminal 100 (step 1300), the prize event providing server 300 generates activity points corresponding to the executed item (step 1400). That is, when the item included in the received item execution information is an item associated with a prize event, the prize event providing server 300 determines that the activity for acquiring points for the prize event is executed by the user and generates activity points. can

The prize event providing server 300 accumulates activity points for each user and manages winning event points (step 1500).

When the entry period for the giveaway event has elapsed (step 1600), the giveaway event providing server 300 calculates the probability of winning the event using the event winning points (step 1700), and if the entry period for the giveaway event has not elapsed (step 1600). ), the prize event providing server 300 repeatedly performs steps 1200 to 1500.

Meanwhile, the prize event providing server 300 executes a lottery for a prize event based on the probability of winning the event (step 1800), and transmits winning information to the corresponding user terminal when a winner is determined through the lottery (step 1900).

As described above, although it has been described with reference to the preferred embodiments of the present invention, those skilled in the art will variously modify and change the present invention within the scope not departing from the spirit and scope of the present invention described in the claims below. You will understand that it can be done.

200: giveaway event providing server
210: communication module
220: point generation module
230: point management module
240: control module

Claims (14)

A communication module for transmitting prize event information to a user terminal so that a prize event is executed within a mobile application;
a point generating module configured to generate activity points corresponding to the point earning activity when a point earning activity for increasing the probability of winning the prize event is performed by the user in the mobile application;
a point management module for managing winning event points by accumulating the generated activity points for each user; and
When the entry period for the giveaway event has elapsed, the probability of winning the giveaway event for each user is calculated using the event winning points for each of the plurality of users who applied for the giveaway event, and the giveaway is based on the winning probability. A control module that runs a lottery on an event
Giveaway event providing server that includes.
According to claim 1,
The communication module,
Receiving item execution information from the user terminal when at least one item associated with the prize event is executed in the user terminal;
The point generation module,
A giveaway event providing server that determines whether the point acquisition activity is performed using the received item execution information.
According to claim 2,
The at least one item,
Among the plurality of items included in the mobile application, the giveaway event providing server, which is a preset item for generating the activity point.
According to claim 2,
The at least one item,
When the prize event and another prize event are simultaneously running in the mobile application, the prize event providing server does not overlap with at least one item linked to the other prize event.
According to claim 2,
The point generation module,
The giveaway event providing server generates the activity points by referring to activity point information in which activity points corresponding to each of the at least one item are recorded.
According to claim 1,
The control module,
A giveaway event providing server that calculates a probability of winning the event using the following equation.

Here, 'event winning points of the user' is the sum of the activity points accumulated by the corresponding user during the application period for the prize event, and 'event winning points of all users' is the event winning points of all users who applied for the prize event. The 'total number of entries' is the sum of the number of applications of all users who applied for the giveaway event, and the 'number of entries by the user' is the sum of the number of times the user applied for the giveaway event, 'Total number of applicants' is the total number of users who applied for the giveaway event, and 'number of winners' is the number of winners to be drawn from the giveaway event.
According to claim 1,
The control module,
When a winner is selected through the lottery, the giveaway event providing server controls the communication module to transmit winning information to a user terminal corresponding to the winner.
Transmitting prize event information to a user terminal so that a prize event is executed within a mobile application;
generating activity points corresponding to the point-earning activity when a point-earning activity for increasing the probability of winning the prize event is performed by a user within the mobile application;
managing winning event points by accumulating the generated activity points for each user;
calculating a probability of winning an event for each user using the event winning points for each of a plurality of users who have applied for the giveaway event when an application period for the giveaway event has elapsed; and
Executing a lottery for the prize event based on the probability of winning the event;
How to provide a sweepstakes event that includes.
According to claim 8,
The step of generating the activity point,
When at least one item associated with the prize event is executed in the user terminal, item execution information is received from the user terminal, and whether or not the point acquisition activity is performed is determined using the received item execution information. How to provide.
According to claim 9,
The at least one item,
Among a plurality of items included in the mobile application, an item preset for generation of the activity point, a prize event providing method.
According to claim 9,
The at least one item,
The method of providing a prize event, which does not overlap with at least one item linked to the other prize event, when the prize event and another prize event are concurrently running in the mobile application.
According to claim 9,
The step of generating the activity point,
The giveaway event providing server generates the activity points by referring to activity point information in which activity points corresponding to each of the at least one item are recorded.
According to claim 8,
Calculating the probability of winning the event,
A method for providing a giveaway event, wherein the probability of winning the event is calculated using the following equation.

Here, 'event winning points of the user' is the sum of the activity points accumulated by the corresponding user during the application period for the prize event, and 'event winning points of all users' is the event winning points of all users who applied for the prize event. The 'total number of entries' is the sum of the number of applications of all users who applied for the giveaway event, and the 'number of entries by the user' is the sum of the number of times the user applied for the giveaway event, 'Total number of applicants' is the total number of users who applied for the giveaway event, and 'number of winners' is the number of winners to be drawn from the giveaway event.
According to claim 8,
When a winner is selected through the lottery, transmitting winning information to a user terminal corresponding to the winner
How to provide a giveaway event further comprising a.

Images