KR20220107370A - How to establish and operate a shopping mall site system - Google Patents

Abstract

The present invention relates to a method for constructing and operating a shopping mall site system. The method for operating a shopping mall service system, according to the present invention, comprises the steps of: displaying, by the shopping mall service system, menus according to types of products through a corresponding web page; and connecting to a web page on which information about one or more corresponding companies is displayed, when a consumer selects one of the menus displayed on the web page. According to the present invention, as a company for the purpose of shopping in a virtual space, a cyber shopping mall can give consumers a sense of satisfaction.

Description

{How to establish and operate a shopping mall site system}

The present invention relates to a shopping mall on the Internet, and in particular, a shopping mall system built on the basis of a method of operating a department store in a virtual space.

system and its operation method.

1 shows an embodiment of a corresponding homepage of a general cyber shopping mall.

That is, the homepage of the conventional cyber shopping mall has a top menu divided into a plurality of categories.

At this time, the top menu is Fashion, Family, Home, Office, Book/Music, Leisure, Gift.

It is classified into menus such as, etc., and the top menu as described above has a plurality of sub-menus corresponding to the sub-categories of each menu.

2 is a view showing a screen of a web page displayed when a menu for Home is selected from among the various top menus described above.

An example is shown.

That is, the web page of the above layer has sub menus for various home appliances and various businesses sold in the cyber shopping mall.

A brief introduction and price of representative products among Che's home appliances are displayed.

Also, FIG. 3 shows an embodiment of a screen displayed when a cleaner is selected from among the various sub-menus described above.

have.

That is, on the hierarchical web page, an introduction and price of a product of a category corresponding to the sub-menu is displayed.

In addition, on each of the aforementioned screens, a search field is provided so that a search for each product is possible.

After all, the cyber shopping mall having the above-described screen configuration is operated by a brief introduction of the product and the consumer viewing the product.

We operate a web page in the form of inducing users to select/purchase the product they need by searching.

However, the aforementioned conventional cyber shopping mall is not for the purpose of consumer shopping, but for the purpose of selling products.

Since the server is built, there is a problem that the consumer cannot comfortably enjoy shopping.

That is, if it is not before the consumer needs to purchase the product and accesses the shopping mall, the consumer is

There is a problem that has caused inconvenience.

In addition, the aforementioned conventional cyber shopping mall not only initiates advertisements for each product, but also manufactures or sells the product.

There were no advertisements for the company.

Accordingly, the consumer only acquires information about the product, but does not receive information about other products manufactured by the manufacturer of the product.

It was difficult to acquire.

And, while the manufacturer of the product wants their product to be advertised more effectively,

Advertisements for products posted in the same shopping mall are uniformly and identically listed on the web page of the final layer, so

There were many complaints.

In addition, as described above, service companies operating shopping malls

There was also the inconvenience of having to perform the work by yourself.

The present invention has been devised to solve each of the problems described above, and the web page of the shopping mall is displayed for each store, such as a department store.

By adopting the operating method, consumers can enjoy a comfortable shopping experience and increase the sales rate of various products.

and to provide a shopping mall service system that can reduce the efforts of shopping mall service companies for posting various advertisements.

it has its purpose

In addition, the present invention reduces dissatisfaction with the manufacturer of the product by allowing differential publication of various advertisements.

An object of the present invention is to provide a system construction method for the operation of a shopping mall service system.

According to the service operation method of the shopping mall service system of the present invention for achieving the above object, the consumer can use his or her PC or

When connecting to a system operating a shopping mall service using Internet-enabled means such as a personal terminal, the show

displaying, by the ping mall service system, a menu according to the type of each product through a corresponding web page, respectively; the cow

When Visa selects any one of the menus displayed on the web page, it is related to the product by category according to the consumer's choice

The step of linking to a web page on which information about at least one relevant company is displayed:

There is a characteristic.

In addition, according to the system construction method for the operation of the shopping mall service system of the present invention for achieving the above object,

receiving, by the system operating the service, an application for the desired entry from each corresponding company related to each product; remind

When an application for store entry is received from each relevant company through the steps, the web page is opened based on each data in the application.

Differentiates web pages in a directory located in any one of the hierarchical directories that make up the

The step of specifying and leasing as: is included and has its own characteristics.

As described above, the cyber shopping mall service system according to the present invention has the following effects.

First, as consumers shop in general shopping stores such as department stores,

It has the effect of being able to enjoy shopping, such as being able to acquire information on new products released by the relevant company.

For this reason, the cyber shopping mall is not a company that simply sells products, but a company that aims to shop in virtual space.

This has the effect of providing satisfaction to consumers.

Second, the competition between manufacturers of each product is reduced by making differential advertisements for advertisements of various products made.

In addition to inducing the store to the store, the advertisement can be produced and operated according to the intention required by the company.

There is also an effect.

Hereinafter, with reference to the accompanying drawings, a method of operating a cyber shopping mall of the present invention and a method of operating a construction for the operation

4 to 10 showing each embodiment will be described in more detail as follows.

4 is a configuration diagram schematically showing the configuration of a cyber shopping mall system according to the present invention, and FIG. 5 is a configuration diagram according to the present invention.

This is a flowchart schematically showing the selection process of each company to be placed on the web page to build the system of the cyber shopping mall.

6 is a flowchart schematically illustrating the operation process of the cyber shopping mall system according to the present invention.

First, the configuration of a system for a cyber shopping mall according to the present invention is the same as that of a general cyber shopping mall.

However, in the present invention, the cyber shopping system 20 provides not only the web server 21 but also the manufacturer 30 or vendor of each product.

It further has a company information DB 23 in which one piece of information is stored.

That is, a conventional general cyber shopping product simply has an information DB (Data Base) 22 for each product and contains information on the product.

As the relevant DB was not established for related companies, only searches and advertisements for individual products were performed.

However, it was not possible to search for a company or advertise for the company.

Accordingly, the present invention provides company information D for storing information of the company so that advertisements of each company related to each product can be performed.

By building B (23) and providing the information of each company stored in the company information DB on the web page, the cyber show for each store

This was done so that the ping could be done.

At this time, the information about each company stored in the company information DB 23 is so that each company can self-maintain.

Therefore, it is desirable to perform the role as a burial.

This makes it possible to manage the latest information such as each company 30 continuously revising its own information on the allocated space of the DB 23 .

The system of the cyber shopping mall as well as allowing advertisements to be freely launched according to the intentions of the respective companies.

(20), the service provider operating the above-mentioned each company minimizes the effort that must be separately performed to develop the advertisement.

in order to be able to reduce it.

To this end, in the system 20 of the cyber shopping mall according to the present invention, the authority of each company that wants to access the DB 23 is checked.

An authentication system is established so that

At this time, as the authentication system may be implemented as a system of a currently widely known method, a more detailed description will be omitted.

do.

Therefore, by constructing the system of the present invention, the consumer has a product in mind, not a method of searching for information on the product.

In the process of shopping at specialized stores for each product, you select and purchase the product you like.

In the following, in order to build the system 20 of the present invention cyber shopping mall as described above, each company placed on the web page is

The selection process will be described in more detail with reference to the flowchart of FIG. 5 .

First, the system 20 for operating the cyber shopping mall service responds to the desire to enter the store from each corresponding company 30 related to each product.

Another application is received (SA110).

This is through the homepage of the service operating system 20 or an advertisement posted by a separate advertising means.

Each recognized company 30 fills out an application for the desired store entry and submits it to the company operating the cyber shopping mall service

it is possible by

At this time, the reception of applications according to the desire to enter the store can be made online as well as using methods such as mail submission through documents.

As it can be carried out using

It is more preferable that the configuration to receive the desired application is advantageous for the construction of computerization, and in the embodiment of the present invention, the

It is suggested that the filing of the petition is done online.

In addition, as described above, the online shopping mall server

It is more preferable that the service provider provides the designated form online.

That is, a guide menu according to the required information such as the company name, product, scale, and company information of the company wishing to enter the store is displayed on the application form in advance.

By setting and providing the service, companies wishing to enter the store simply download the above application form and fill out the information for each menu in the blank.

It is structured so that it can be delivered to a shopping mall service company.

At this time, the application form for entering the store is a bulletin board or data displayed on the corresponding web page of the shopping mall service system.

It is provided so that it can be downloaded through a thread, etc.

On the other hand, when an application for store entry is received from each relevant company related to each product, the company that operates the cyber shopping mall

is based on the data according to the above application to each relevant company in any one of the hierarchical directories (d

epth), the lease SA120 is determined by differentially designating a web page on the directory located in the epth.

Information pertaining to each material in the application to be referred to in determining to provide a hierarchy of differential directories above

It may be the size of the body, but it may be designated at the request of each product company in consideration of fair transactions with other companies.

It is preferable to allow

To this end, the rent should be set differentially according to the directory located in the items of each depth.

This is the same principle as setting a high rent for a location with a good location in general stores such as general department stores.

That is, when accessing the site and selecting the top menu on the homepage, each sub on the page of the lower depth

A menu is displayed, and if any one of the sub-menu is continuously selected,

Considering that it is gradually moved to the screen displaying the sub-menu on the screen, the higher it is located, the more the book of rent is.

It is desirable to set the price high.

In addition to the above method, the area of the screen displayed in the directory of the corresponding layer is provided differently for each company to reduce the rent.

It is understandable that differential pricing can be performed.

Meanwhile, during the above process, a company 30 wishing to enter a store receives an assignment from a company operating the cyber shopping mall service system 20 .

If you do not like the hierarchy of the web page, notify the operator of the shopping mall service system 20 (SA130)

shall.

Accordingly, the operating company of the shopping mall service system re-accepts the request of the company wishing to enter the store (SA140) and

After reviewing/re-adjusting the received details, it is decided whether to accept or not according to the details (SA150).

At this time, if the acceptance (SA160) is not made, it is notified again to the company wishing to enter the store, and the above-mentioned adjustment process is performed again, and the

If the initial acceptance (SA160) is made, a lease contract (SA170) for the store is made.

The web page of the differential directory hierarchy provided by the company wishing to enter the store through the above process receives the directory assigned.

It is constructed so that various information of the product maker is displayed.

At this time, the information of the product company means each type of product sold by the product company, the introduction of the product company, and the product company

Information including at least one of the homepages of the operated site.

And, on the web page of the directory, the URL (Unifo) of the site operated by the product company to which the directory is assigned

rm Resource Locator) information is included.

That is, on the web page, only the introduction of the relevant company is performed, and in any one area on this web page, in particular,

If you select an area made up of Hyper Text or a design that is built to be linkable, it will appear on that company's website.

It is desirable to connect them so that the company operates as an independent store.

However, it is not limited to the above, and the relevant company produces or can

It can be operated directly, such as determined by

When providing as a service system, the cyber shopping mall service system may be built and operated based on the above data.

have.

Hereinafter, the sequence of FIG. 6 showing an operation process according to an embodiment of the cyber shopping mall system built by the process as described above

It will be described in more detail with reference to the drawings as follows.

First, a consumer operates a cyber shopping mall service using his/her PC (or a communication means such as a personal terminal) 10 .

connects to the system 20 (SB110).

In this case, the corresponding information of the cyber shopping mall service system 20 as shown in FIG. 7 is displayed on the screen of the PC of the consumer.

The homepage is displayed.

At this time, as shown on the homepage, top menus 20a for various service items are displayed, and in this state,

When a menu for shopping is selected among the top menus 20a, as shown in FIG. 8, menus according to the type (classification) of each product and

Menus for each general store are displayed.

In the above, the menu according to the type of each product is largely home/homeware, fashion, leisure, book/album, cooking/food purchase, family, office supplies, flowers

/ Having a top menu 20c including gifts, etc., the top menu has a sub-menu 20d corresponding to each menu,

The menu according to the joint store is composed of sub-menus corresponding to various shopping malls.

In this state, the consumer selects (SB120) any one submenu 20d from among various submenus presented on the web page.

9, various stores belonging to the corresponding sub-menu are displayed on the web page (SB130).

That is, when the consumer selects a sub-menu according to the home appliance (SB140), the store having the corresponding menu as the main selling product

A brief advertisement for the is displayed (SB151).

At this time, the store is not only one store is displayed, and at least one or more stores are displayed on the same screen.

displayed, or only a small number of stores are displayed over most of the area on the screen, while other stores are serving

It can be displayed so that it can be presented as a menu.

In addition, the displayed screen is displayed as a full screen on the screen on the same web page, or as a partial screen.

As it can be set to be displayed as , there is no specific limitation on this.

Therefore, as described above, the consumer sees the advertisement for each store displayed on the screen and selects the store of the company he wants to go to.

Select (SB152).

And, when the selection of the store is made by the process as described above, as shown in FIG. 10 , the

It moves to the corresponding site (SB160).

In this case, the selection of the store is performed by selecting an area made of hypertext in the advertisement for the store or by selecting the corresponding site.

This is done by selecting the picture area 20f in which the URL information is stored.

However, if a selection is made for any one store as described above, the movement to the site operated by the store must be

It is not configurable to make it happen.

That is, when a consumer selects a store, a web page containing detailed information about the store is displayed.

When providing cyber shopping mall service by storing the store's web page together in the DB where the company's information is stored,

It is understandable that it can be set to be linked with the corresponding web server of the system.

At this time, the web page for the store is created and operated by the product company that operates the store.

It is desirable that the service system operating the shopping mall be able to simply manage the web pages of each company.

straight

On the other hand, on the web page of the shopping mall service system according to the present invention, a search window (

20e) is established.

This is when the consumer wants to find the store with information about each store (store name, etc.) and product information.

This made it possible to search for it.

That is, when a consumer performs a search by entering each store and product in the search box (SB153), the web server displays the entered contents.

A corresponding store and product are displayed (SB154).

At this time, the program for searching the stores and products is a general content-based information search engine (Engine for Content Bas

ed Retrieval Technique) or Engine for Annotation Based Retrieval T

echnique), but it is not limited thereto.

After all, by selecting a store, the consumer does not find the product they had in mind, but rather in that store.

It is possible to shop for information on various products being operated and the products.

Claims (1)

A step in which the system operating the shopping mall service receives an application according to the desire to enter the store from each relevant company related to each product
Wow;
If an application for store entry is received from each relevant company through the above steps, the web payment based on each data in the application
Differentiates web pages on a directory located in any one of the hierarchical directories constituting the
A system for operating a shopping mall service system, characterized in that it proceeds including:
How to build.
claim 2.
The method of claim 1,
Reception of applications according to the desire to enter the store
It is characterized in that it is done through at least one method among methods such as online application and postal application through documents.
A method of establishing a system for the operation of a shopping mall service system.
claim 3.
3. The method of claim 2,
In order to carry out the reception of applications according to the wish to enter the store online
Submit the application form for entering the store through the bulletin board or data room displayed on the web page of the shopping mall service system.
Operation of a shopping mall service system, characterized in that it enables convenient application of each product company by setting it to provide
How to build a system for
claim 4.
4. The method of claim 3,
The application form provided by the shopping mall service system is
In addition to setting the guide menu according to the required information on the application form in advance, a blank is formed to enter information according to this menu.
A system construction method for the operation of a shopping mall service system, characterized in that the product company implements it in the form of filling in the blanks.
claim 5.
The method of claim 1,
Information pertaining to each material in the application to be referred to in order to designate a hierarchy of differential directories is
The operation of a shopping mall service system characterized by information according to the quantity of products or the size of products owned by each product company
How to build a system for
claim 6.
The method of claim 1,
Information pertaining to each material in the application to be referred to in order to designate a hierarchy of differential directories is
For the operation of a shopping mall service system, characterized in that it is requested information according to the hierarchy of the directory requested by each product company
How to build a system.
claim 7.
7. The method of claim 6,
A shopping mall service, characterized in that differential rent is set according to the directory hierarchy requested by each product company
How to build a system for system operation.
claim 8.
The method of claim 1,
The corresponding web page displayed in the directory of the hierarchy assigned to each product company is
A system for operating a shopping mall service system, characterized in that it includes various information on product companies to which the directory is assigned
How to build a system.
claim 9.
The method of claim 1,
The corresponding web page in the directory assigned by the product company is
Includes URL (Uniform Resource Locator) information of the site for linking to the site operated by each product company
A method of constructing a system for the operation of a shopping mall service system, characterized in that
claim 10.
The method of claim 1,
The corresponding web page in the directory assigned by the product company is
Establishment of a system for the operation of a shopping mall service system, characterized in that the product company directly manufactures and operates it.
Way.
claim 11.
The method of claim 1,
The corresponding web page in the directory assigned by the product company is
When the relevant product company provides data on the web page to the shopping mall service system, the shopping mall service system
Building a system for the operation of a shopping mall service system, characterized in that it is built and operated based on the provided data
Way.
claim 12.
A system in which a consumer operates a shopping mall service using Internet-enabled means such as his or her PC or personal terminal.
When accessing to , the shopping mall service system displays menus according to the type of each product through the corresponding web page.
Laying;
When the consumer selects any one of the menus displayed on the web page, the product by category according to the consumer's selection
Including the step of linking to a web page that displays information about at least one relevant company related to
A service operation method of a shopping mall service system, characterized in that.
claim 13.
13. The method of claim 12,
When selecting any one of the menus displayed on the web page
The shopping mall service system displays an introductory advertisement for at least one relevant company related to the product corresponding to the menu.
and, when the consumer selects any one of the above companies, link them to the corresponding web page operated by the above company.
A service operation method of a shopping mall service system, characterized in that Kim proceeds to the store.
claim 14.
13. The method of claim 12,
At least one relevant company related to the product is a shopping mall, characterized in that it is a company that manufactures or sells the product
How the service system operates.
claim 15.
13. The method of claim 12,
When the consumer knows the information about each store, it performs a search for the store for which the consumer wants the information among the stores.
A service operation method of a shopping mall service system, characterized in that the step is further included.