WO2000079418A2

WO2000079418A2 - An integrated shopping interface method and apparatus for use in electronic commerce

Info

Publication number: WO2000079418A2
Application number: PCT/US2000/017030
Authority: WO
Inventors: Kimberley Goodwin; Steve Calde
Original assignee: Releasenow.Com, Inc.
Priority date: 1999-06-21
Filing date: 2000-06-21
Publication date: 2000-12-28
Also published as: AU5629100A; WO2000079418A8

Abstract

A shopping interface used to shop for products and services in electronic commerce is provided. Initially, an integrated shopping interface generates a view on a display device to shop for products and services where a first area and a second area within the view is displayed simultaneously. The integrated shopping interface then displays products and services available for purchase over the network in the first area and displays total costs in the second area associated with purchasing products and services selected for purchase from the first area.

Description

AN INTEGRATED SHOPPING INTERFACE METHOD AND APPARATUS FOR USE IN ELECTRONIC COMMERCE Technical Field

This invention generally relates to electronic commerce over a network and more particularly, to an integrated shopping interface method and apparatus for use in electronic commerce. Description of the Related Art

An increasing number of businesses have developed websites on the Internet to sell their products and services. These websites allow businesses to sell many of the same products and services found in a traditional "brick and mortar" store without the overhead of leasing or purchasing real estate. In fact, by eliminating this overhead many website-based businesses are able to offer more products and services than the traditional stores. For example, the traditional software company needs large retail stores to display software products and computer systems to demonstrate software applications. In contrast, a website-based software retailer can describe a software package on a web page and demonstrate the product using several web pages or simulations. The website business may also allow the user to download the software over an Internet connection using electronic software download (ESD) methods and then purchase the software using a credit card. The particular website design used in these businesses can greatly influence the volume of products and services sold by the business. Specifically, the website must allow a shopper to easily browse the website and selectively purchase products and services. Money used to purchase the items must be transferred securely over the Internet to make the purchaser comfortable doing business with the website-based business. Many websites use a "shopping cart" paradigm to facilitate purchasing products and services over the Internet. The shopping cart allows a web-based shopper to identify items on a website they want to purchase as they browse through web pages on the site. Once the shopper has completed shopping, all the items in the shopping cart are checked out and the shopper pays for the items using an appropriate form of payment. Unfortunately, the conventional shopping carts used on websites have unsophisticated user interfaces and are difficult to use. This negatively impacts the amount of products and services a shopper may buy. For example, conventional shopping carts do not provide a convenient way for shoppers to track the amount of money they are spending. Purchasing information associated with their selections is only available immediately before the actual purchase is made. Moreover, existing conventional shopping carts do not provide an easy to use technique for adding or deleting items from the shopping cart. Typically, the user can not browse the website to make purchases and also manipulate the contents of the shopping cart at the same time. This makes using the conventional shopping cart method frustrating to use and thereby reduces the incentive for using online shopping. Accordingly, there is a need to improve the interface used to perform electronic commerce while shopping over a network such as the Internet.

Summary of The Invention In accordance with the present invention, as embodied and broadly described herein, a method and apparatus are provided to perform electronic commerce using an integrated shopping interface. In one aspect of the present invention, a method and apparatus for presenting information associated with electronic commerce transactions being processed over a network is provided. The integrated shopping interface establishes a communication session from a client computer system having a display device to an electronic commerce server computer over a network. Next, the integrated shopping interface generates a view on the display device for shopping where a first area, a second area, and a third area within the view are displayed simultaneously. The first area receives parameters to search for products and services. The integrated shopping interface then searches for products and services on the electronic commerce server corresponding to the parameters. As a result of the search, the integrated shopping interface displays products and services in the second area matching the parameters entered in the first area. Total costs are displayed in the third area associated with purchasing products and services selected for purchase from the second area.

Another aspect of the present invention also provides a method and apparatus for presenting information associated with electronic commerce transactions being processed over a network. Initially, an integrated shopping interface generates a view on a display device to shop for products and services where a first area and a second area within the view is displayed simultaneously. The integrated shopping interface then displays products and services available for purchase over the network in the first area and displays total costs in the second area associated with purchasing products and services selected for purchase from the first area. Brief Description of the Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate systems and methods consistent with the invention and, together with the description, serve to explain the advantages, and principles of the invention. In the drawings:

FIG. 1 is a block diagram depicting an exemplary electronic commerce network; FIG. 2 is a block diagram depicting the components used in a electronic commerce server designed in accordance with one implementation of the present invention; FIG. 3 is a block diagram depicting a shopping cart interface designed in accordance with one implementation of the present invention; and

FIG.4 is a flowchart diagram depicting the steps used to operate the shopping cart interface in accordance with the present invention. Detailed Description Overview

Systems consistent with the present invention provide a shopping interface to purchase products and services available over a network such as the Internet. The shopping interface includes a graphical user interface (GUI) portion that displays GUI components on the screen and an engine portion that accesses databases having information related to the available product and services. Specifically, the shopping interface generates GUI components in distinct areas on the display screen to provide information on the products and services and receive requests for purchasing the same. In one area of the display, the shopping interface displays GUI components useful in searching for specific products and services. In another area of the display screen, the shopping interface displays GUI components useful in viewing products and services that match the search criteria. In yet another area of the display, the shopping interface displays selected products and services a user may be interested in purchasing along with the aggregate total costs associated with purchasing the items. The GUI components in each of these areas can be displayed simultaneously to improve the user's shopping experience. Electronic Commerce System

FIG. 1 is a block diagram depicting an electronic commerce system 100 that uses a shopping cart interface designed in accordance with the present invention. Electronic commerce system 100 includes a client system 102, a client system 104, a network 106 such as the Internet, an electronic commerce server 108, an order fulfillment center 118, and a product warehouse 120. These components associated with electronic commerce system 100 provide the essential infrastructure necessary for users to purchase products and services over a network. Alternate implementations may include different components depending on the particular implementation and corresponding system requirements. Users shopping for products or services use client system 102 and client system

104 to access electronic commerce server 108. These client systems can be personal computers, handheld devices, or subsystems in larger devices like an automobile or household appliance. A shopping interface designed in accordance with the present invention executing on these various devices facilitates the browsing, selecting, and purchasing of products and services over a network.

For example, client system 102 can be a personal computer whereby a person shops for software over a network and downloads the software onto the computer. Alternatively, client system 102 can be computer device embedded in a household appliance or industrial device having a shopping interface designed consistent with the present invention. For example, sensors connected to an embedded computer system in a refrigerator can inventory food and display the inventory results on a display device. With this information, a person can use the GUI interface generated by the shopping interface to order food over the Internet and replenish food missing from the refrigerator. Similar applications using a shopping interface consistent with present invention can be applied to ordering parts, supplies, or other items over a network. Each client system connects to electronic commerce server 108 through network 106. Network 106 supports secure data communication suitable for sending and receiving payment information and other confidential matters. Electronic commerce server 108 can use Microsoft's Commerce Server and Internet Information Server (IIS) software to facilitate the processing of transactions, credit cards and other forms of payment. Using these software packages, network 106 can securely transmit and receive information with a secured socket layer (SSL) implemented on a TCP/IP based network. Further, network 106 can be a wireless network or a traditional terrestrial-based network based on copper or fiber-optic physical media. Electronic commerce server 108 houses software and hardware components used to facilitate the purchase of products and services over network 106. Software and hardware in electronic commerce server 108 work with a shopping interface designed in accordance with the present invention. Depending on the application, electronic commerce server 108 may access a variety of databases for information including a product database 112, a web page storage 114, and a transaction database 116.

Product database 112 includes inventory information such as quantity, price, and availability of the products and services for sale. Product information can be generated by the party manufacturing the products. For example, a request for a product out of stock in product database 112 can automatically trigger a request for additional products directly from manufacturing facilities . The manufacturer can immediately respond within the time frame the requested product will be available for purchase. Alternatively, the manufacturer may also suggest an alternate product they have in stock for immediate delivery.

Web page storage 114 provides a storage area for the web pages used by a shopping cart interface designed in accordance with the present invention. The storage area used to store these web pages can be a database or a hierarchical file system. Typically, the web pages stored in web page storage 114 are developed using a combination of HTML, Javascript, Java, perl, and other languages compatible with electronic commerce server 108. Electronic commerce server 108 has the ability to execute procedures and functions written in these languages to generate information used for displaying web pages. Transaction database 116 records information on transactions including customer information, past purchases, and related accounting information. Shopping interface 220 can store shipping information in transaction database 116 and retrieve the information for a subsequent purchase. Also, transaction database 116 can be used to provide status on recent purchases and availability of products.

Order fulfillment center 118 interacts with electronic commerce server 108 to facilitate the delivery of products and services from product warehouse 120. For example, order fulfillment center 118 can be a computer system configured to compress, encrypt, and deliver software through an ESD mechanism to users over network 106. Product warehouse 120 can be a computer system capable of delivering software keys to order fulfillment center 118 that decrypt or enable operation of software. Alternatively, order fulfillment center 118 can be configured to manage the delivery of tangible products such as clothes, books, and food. Accordingly, product warehouse 120 would deliver these products to order fulfillment center 118 for packaging and delivery directly to the users making orders over network 106.

Electronic commerce system 100 can be implemented to work with multiple product warehouses having many different products and services and not a single product warehouse 120 as illustrated in FIG. 1. Further, a party selling products in product warehouse 120 may out source managing the sale of such products over network 106 to another company that implements electronic commerce system 100. That is, electronic commerce system 100 and a shopping interface consistent with the present invention can operate as a business separate from the businesses engaged in manufacturing, designing or supplying products and services to product warehouse 120.

FIG. 2 is a block diagram depicting the components used in a electronic commerce server designed in accordance with one implementation of the present invention. Specifically, electronic commerce server 108 includes a processor 202, an input-output interface 204, a display device 206, a network connection 208, memory 210, and a secondary storage 212, coupled together over an internal bus 217.

Processor 202 is a general purpose processor such as an Intel Pentium processor or an application specific integrated circuit (ASIC) designed to execute an application designed in accordance with the present invention. Input-output interface 204 is connected to a number of different peripheral devices such as a keyboard, a mouse, an external storage device, or a printer. Display device 206 is a computer terminal that provides status information on electronic commerce server 108.

Network connection 208 facilitates connectivity between electronic commerce server 108 and client systems over network 106. For example, network connection 208 can transmit packetized voice and data using Ethernet and TCP/IP protocols over a high-speed optical or copper physical layer. As required, device drivers and related software used with network connection 208 are compatible with SSL and other methods of secure communication. Memory 210 includes a run-time environment 214, a database server 216, a web server 218, and a shopping interface 220 consistent with the present invention. Run-time environment 214 facilitates execution of software processes located in memory 210 on processor 202 as discussed below. Different run-time environments 214 compatible with implementations of the present invention include real-time operating systems (RTOS) for real-time processing, UNIX-based operating systems, or Microsoft Windows. Run-time environment 214 also includes drivers and other routines necessary for operating processor 202, input-output interface 204, display device 206, and network connection 208.

Database server 216 executes on electronic commerce server 108 and provides access to databases having information used by shopping interface 220. Specifically, database server 216 may access local information stored in a database on secondary storage 212 or may access information stored remotely over a network on another computer system. Generally, applications such as shopping interface 220 will access database information through database server 216 using an application programming interface (API). For example, shopping interface 220 can access databases such as transaction database 116 using commands compatible with a structured query language (SQL) API.

Web server 218 executes on electronic commerce server 108 and services requests for web pages received from client systems 102 and 104. In operation, web server 218 processes web page requests and corresponding parameters such as those contained in uniform resource locators (URL), and retrieves the appropriate web pages from web page storage 114. Parameters are used to access the database with information on the product or service being purchased. Web server 218 transmits this product and service information from the database along with the requested web page back to one of the client systems where it is displayed by shopping interface 220 on a display device. For example, a user may request the price of a particular product being sold through electronic commerce server 108. Web server 218 will extract pricing information from product database 112 and combine the pricing information for use in the web page sent back to a particular client system.

Shopping interface 220 facilitates the browsing, selection, and purchase of products and services over a network. In particular, shopping interface 220 allows a user to easily search a large database of products and/or services and purchase them over a network. The design of shopping interface 220 enables a person shopping for these products and services to track all costs for purchasing the various items including shipping, handling, tax, and purchase price. Shopping interface 220 consistent with the invention can be developed using a combination of object-oriented programming languages such as Java, hypertext markup language (HTML), shell scripts appropriate to the particular operating system (e.g., shell scripts may include bsh, csh, ksh, and perl), and other languages such as Javascript. In addition, database programming languages such as structured query language (SQL) can also be used to access data stored in various databases. For example, a user can use shopping interface 220 on client system 102 by invoking a common gateway interchange (CGI) script through web server 218.

Shopping interface 220 provides information stored in various databases to users shopping over a network. In one implementation of the present invention, these databases include product database 112, transaction database 114, and web page storage 116. Alternate implementation of the invention may include additional databases or fewer databases as required by the particular implementation. Exemplary Shopping Interface

FIG. 3 is a block diagram depicting the view generated by shopping interface 220 designed consistent with the present invention. Shopping interface 220 includes a graphical user interface (GUI) portion that displays GUI components on the display screen and an engine portion that accesses databases containing information associated the available products and services. Specifically, shopping interface 220 generates GUI components in several distinct areas of the display screen to provide information on the products and services and receive requests for purchasing the same. Shopping interface 220 presents the combined information in these distinct areas to the user simultaneously. One area of the display includes a finder area 302. Shopping interface 220 generates GUI components in finder area 302 to collect parameters used by the engine portion of shopping interface 220 to search for specific products and services. The complexity of the GUI components displayed in finder area 302 and corresponding searches depend on the number of products and services offered for sale. If the number of products and services are few, finder area 302 may only require a simple check list or pull-down menu listing the products available for sale. In contrast, a larger number of products can require more complex search tools.

Finder area 302 in FIG. 3 can be used to search through a large number of products and services. For example, finder area 302 in FIG.3 includes a free-form search GUI component 309 to search by keywords and a descriptive GUI search component 311 to search using descriptions. Free-form search GUI component 309 allows a person to enter keywords associated with some aspect of the product or service they area interested in purchasing. The keyword is a specific word unique to a particular product. Free-form search GUI component 309 can be used to compare keywords with information the manufacturer has included in the title of the product or placed on the package of the product. This may include information such as the specific name of a product (e.g., "Crock pot"), the manufacturer of the product (e.g., "Revere"), and measurements associated with the product (e.g., 16 quarts). Consequently, free-form search GUI component 309 works well when a person knows specific words associated with a product or service they are interested in purchasing.

In contrast, descriptive GUI search component 311 searches for products based on a product description. Descriptive GUI search component 311 searches for products and services based on categories of information and not specific keywords as required in free-form search tool 309. In one implementation, descriptive search GUI component 311 includes a product type field 310, an action type field 312, and a subject type field 314. These fields can include a series of predetermined categories entered in pull-down menus or may be designed to receive categories entered by a user.

Within descriptive search GUI component 311, product type field 310 includes a list of distinct product types offered on the website. The specific product types depends on the type of products being sold. The product types can be accessed using a pull-down menu having predetermined categories. For example, a website selling computers and related products may include categories such as software, hardware, books, and computer courses. The product type field 310 specifically helps a person shop for types of products without having to know specific keywords associated with the particular product. Descriptive search GUI component 311 includes action type field 312 to allow the user to limit the type of information when browsing. The possible actions offered in action type field 312 depends on the product type field 310 selected above. This helps a person focus on specific items and narrow down the choices for products and services on the website. For example, if product type field 310 includes computer software then action type field 312 may be the action indicating that "they execute on a Macintosh computer" or "execute on a Windows-based computer." Action type field 312 can also identify products that are on-sale, newly released, or have any other action.

Descriptive search GUI component 311 includes subject type field 314 to allow a user to describe a more specific characteristic of product type as limited by action type field 312. Together product type field 310 and action type field 312 limit the specific characteristics available in subject type field 314. In some cases, subject type field 314 may describe the purpose of a product. For example, subject type field 314 can include categories for cooking food, repairing automobiles, or building homes. Product type 310 would determine whether the user would see software, books, or videos on these topics while action type 312 would determine if these products are for helping a person learn about these subjects, teach these subjects, develop a career in these subjects, or take other actions in these areas.

The combination of product type field 310, action type field 312, and subject type field 314 can be combined to form a complete query. A descriptive search could search for "Software" (i.e., a product type) "that helps me" (i.e.. an action type) "plan meals" (i.e., a subject type). If the number of selections available in subject type field 314 are too numerous, the subject type field 314 can be text-entry box the user enters attributes of the product. Alternatively, if the number of subjects are fewer in number then a pull-down menu can be used to provide the choices.

Results from the search based on information in finder area 302 generates product units for display in viewer area 304. A product unit GUI component is a visual symbolic representation of a product or service. Initially, the product units matching the search are displayed in the upper portion of viewer area 304 along with a brief description. For example, in FIG. 3 viewer area 304 includes a product unit GUI component 316 for product E having basic description 322 and a product unit GUI component 318 for product F having basic description 324. The items displayed in the upper portion of viewer area 304 can be scrolled using a scroller as illustrated.

Shopping interface 220 provides a more detailed description when a user selects a product unit in this upper region of viewer area 304. For example, shopping interface 220 displays detailed information 326 on product E when product unit GUI component 316 is selected. Detailed information 326 can include information describing the price, current availability of the product or service, and terms and conditions associated with purchasing the product or service using one of the multiple purchase levels discussed below.

Specifically, a user can indicate an interest in purchasing a product or service by selecting one of the multiple purchase levels displayed in the product unit. For example, product unit GUI components displayed in viewer area 304 allow the user to select either the "Now" or "Later" buttons to purchase the product. The "Now" button indicates that the person would like to purchase the product immediately while the "Later" button means the person is interested in purchasing the product but not immediately. Selecting either button, however, places the product unit in keeper area 306 and indicates that the user shopping is interested in purchasing the product or service.

Keeper area 306 allows users to see items they are interested in purchasing in a product display area 328 and the related aggregate costs associated with purchasing the products or services in a totals area 330. The user has the ability to include products selected for immediate purchase in the aggregate costs as well as products selected for purchase at a later time. Product display area 328 holds a product unit for each product or service selected until it is purchased. Each product unit remains in product display area 328 until a user actually purchases item or removes the item from product display 328. This feature permits the user to view the selections during every visit to the website. The items within product display area can be scrolled using a scroll bar as illustrated.

For example, if a user selects the "Now" button on product unit 329 and selects the "Check Out" button in totals area 330, then the shopper purchases "Product C" and product unit 329 is removed from product display area 328. However, if a user selects the "Later" button on product unit 329, the user does not intend to purchase the product unit a later date and product unit 329 is not removed from product display area 328 even when the "Check Out" button is selected.

Totals area 330 keeps track of the aggregate costs associated with selected products in product display area 328. Specifically, the total value in totals area 330 reflects the purchase price, shipping costs, and taxes associated with product units in product display area 328 having the "Now" button selected. Products units having the "Later" button selected are not included in the total value in totals area 330. These particular product units are excluded from the calculation because they are not going to be purchased immediately. In an alternative implementation, a user may also include products designated for purchase "Later" in the aggregate costs provided in totals area 330.

In operation, totals area 330 is not scrolled like product display area 328 within keeper area 306. This ensures that the aggregate costs associated with purchasing the products or services is always present and available to the person shopping on the website. Alternate implementation may allow the totals area 330 to scroll if the user wants scrolling or if the entries in totals area 330 requires scrolling to view the various costs.

FIG. 4 is a flowchart diagram depicting the steps used to operate shopping interface 220 in accordance with the present invention. Initially, shopping interface 220 receives search parameters in a first area of a display device (step 402). Typically, a user enters search parameters in fields within finder area 302 displayed by shopping interface 220 on a client system. In finder area 202, free-form search GUI component 309 or descriptive search GUI component 311 can be used to receive these search parameters. These search parameters can then be transmitted to shopper interface 220 using a network communication session such as a "socket" established between a client system and electronic commerce server 108 over network 106. Next, a search engine within shopping interface 220 searches one or more databases according to the search parameters provided in finder area 302 (step 404). For example, shopping interface 220 uses the search parameters to form a request for information from electronic commerce server 108 and relevant databases. Shopping interface 220 receives matches back from these databases corresponding to the products and services that match the particular search parameters (step 406).

Shopping interface 220 then displays selections and corresponding purchase information in a second area of the display device (step 408). The second area of the display device corresponds to the viewer area 304 discussed above. The user shopping then indicates which selections should be purchased (step 410). The indications can be entered by clicking on the particular iconic representation of the product or dragging the iconic representation from viewer area 304 into keeper area 306.

As each product or service is selected, a icon representing the product or service appears in a third area of the display device along with the total costs associated with purchasing the products or services (step 412). The third area used to display the selected products or services corresponds to the keeper area 306 as discussed above. This configuration provides the user with more control over the purchases by simultaneously displaying the products and services selected for purchase in keeper area 306 along with product and services available for purchase in viewer area 304. Once in the keeper area, the person shopping can decide to purchase the products immediately upon checkout by selecting "Now" or defer the purchase by selecting "Later."

For example, the aggregate purchase price in totals area 330 only includes the costs associated with purchasing products immediately. That is, products and services having the "Now" button selected. In contrast, products and services having the "Later" button selected are identified for purchase but at a later and not yet determined point in time and therefore not included in the aggregate purchase price. This distinction between products being purchased immediately in keeper area 306 and products being purchased at a later time allows a user to better monitor purchases without limiting their shopping.

While specific embodiments have been described herein for purposes of illustration, various modifications may be made without departing from the spirit and scope of the invention. Further, although aspects of the present invention are described as being stored in memory and other storage mediums, one skilled in the art will appreciate that these aspects of the present invention can also be stored on or read from other types of computer-readable media, such as secondary storage devices, like hard disks, floppy disks, or CD-ROM; a carrier wave from the Internet, or other forms of RAM. Accordingly, the invention is not limited to the above described embodiments, but instead is defined by the appended claims in light of their full scope of equivalents.

Claims

1. A method, performed on a processor, of presenting information associated with electronic commerce transactions being processed over a network, comprising: establishing a communication session from a client computer system having a display device to an electronic commerce server computer over a network; generating a view on the display device for shopping where a first area, a second area, and a third area within the view are displayed simultaneously; receiving parameters to search for products and services in the first area; searching for products and services on the electronic commerce server corresponding to the parameters; displaying products and services in the second area matching the parameters entered in the first area; and displaying total costs in the third area associated with purchasing products and services selected for purchase from the second area.

2. The method of claim 1, wherein searching further comprises using SQL compatible commands to search databases associated with the electronic commerce server.

3. The method of claim 1 , wherein displaying products and services in the second area includes using a scroller interface to move the products and services in the second area on the display screen.

4. The method of claim 1, wherein displaying the total costs further comprises displaying visual icons to represent the products and services selected for purchase in the third area.

5. The method of claim 1, wherein displaying the total costs further comprises placing the total costs associated with the products and services selected in a fixed position in the third area.

6. The method of claim A, wherein displaying visual icons further comprises moving the visual icons displayed in the third area with a scroller interface.

7. Amethod, performed on aprocessor, of presenting information associated with electronic commerce transactions being processed over a network, comprising: generating a view on a display device to shop for products and services where a first area and a second area within the view is displayed simultaneously; displaying products and services available for purchase over the network in the first area; and displaying total costs in the second area associated with purchasing products and services selected for purchase from the first area.

8. The method of claim 7, wherein displaying products and services in the first area includes using a scroller interface to move the products and services within the first area on the display screen.

9. The method of claim 7, wherein displaying the total costs further comprises displaying visual icons to represent the products and services selected for purchase from the first area.

10. The method of claim 7, wherein displaying the total costs further comprises placing the total costs associated with the products and services selected in a fixed position in the second area.

11. The method of claim 9, wherein displaying visual icons further comprises moving the visual icons displayed in the second area with a scroller interface.

12. A method, performed on a processor, of presenting information associated with electronic commerce transactions, comprising: generating a view on a display device for shopping where a first area, a second area, and a third area within the view are displayed simultaneously; receiving parameters to search for products and services in the first area; searching for products and services in a database; displaying products and services in the second area matching entries in the database according to the parameters entered in the first area; and displaying total costs in the third area associated with purchasing products and services selected for purchase from the second area.

13. The method of claim 12, wherein searching further comprises using SQL compatible commands to search the database.

14. The method of claim 12, wherein displaying products and services in the second area includes using a scroller interface to move the products and services in the second area on the display screen.

15. An apparatus for presenting information associated with electronic commerce transactions being processed over a network, comprising: means for generating a view on a display device to shop for products and services where a first area and a second area within the view is displayed simultaneously; means for displaying products and services available for purchase over the network in the first area; and means for displaying total costs in the second area associated with purchasing products and services selected for purchase from the first area.

16. The apparatus in of claim 15 , wherein means for displaying products and services in the first area includes means for using a scroller interface to move the products and services within the first area on the display screen.

17. The apparatus of claim 15, wherein means for displaying the total costs further comprises means for displaying visual icons to represent the products and services selected for purchase from the first area.

18. The apparatus of claim 15, wherein means for displaying the total costs further comprises placing the total costs associated with the products and services selected in a fixed position in the second area.

19. The apparatus of claim 17, wherein means for displaying visual icons further comprises moving the visual icons displayed in the second area with a scroller interface.

20. An apparatus for presenting information associated with electronic commerce transactions being processed over a network, comprising: a processor; and a memory having code that executes on the processor to generate a view on a display device to shop for products and services where a first area and a second area within the view are displayed simultaneously, display products and services available for purchase over the network in the first area, display total costs in the second area associated with purchasing products and services selected for purchase from the first area.