JP2011100437A - Sales promotion system and sales promotion method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To easily change sales promotion information, and to prevent a trouble of discrepancy in the content of display information between the content displayed by sales promotion information to which a hyperlink is added and sales promotion information displayed in a link destination by the operation of a hyperlink. <P>SOLUTION: A hyperlink is embedded in an electronic leaflet so that a commodity page or the like is displayed in the link destination by clicking the hyperlink. Original data for displaying the electronic leaflet and the commodity page in the link destination are stored in an electronic advertisement database. The electronic leaflet is generated from the original data and displayed. Furthermore, concerning the commodity page or the like in the link destination of the hyperlink embedded in the electronic leaflet, the commodity page or the like in the link destination is generated from the same original data (S41 and S42) when the hyperlink is clicked on (YES in S40), and the generated commodity page or the like is displayed on a user terminal (S43). <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a sales promotion system and a sales promotion method for displaying information such as an electronic flyer or an electronic advertisement. More specifically, the present invention relates to a sales promotion system and a sales promotion method for displaying information on sales promotion of a sales target consisting of products or services on a consumer terminal viewed by the consumer.

  With regard to this kind of sales promotion system and sales promotion method, it is possible to make it easy for consumers to obtain detailed information on publications published in electronic flyers, for example, what is generally known in the past. Therefore, by designating and specifying the detailed information icon of the publication posted on the electronic flyer, a still image, text, video, data, electronic publication, or the like hyperlinked to the detailed information icon is displayed. (Patent Document 1).

JP 2006-277297 A

  However, in the conventional type of this type, by operating a hyperlink, the corresponding page is displayed and the corresponding page is displayed. It was configured to be displayed based on separately created data different from the data for use.

  As a result, when a certain display (for example, product price) on the electronic flyer is changed, the corresponding display (for example, product price) on the linked page must also be changed. There is a drawback that the change work becomes complicated when there are many points.

  On the other hand, if you neglect to change the link destination or if there is an omission of the change work, the display content of the electronic flyer may differ from the display content of the link destination page of the hyperlink. .

  For example, by embedding a hyperlink to display the purchase page of a product for sale on the image of an electronic flyer and clicking there, the page will be displayed on that page. The product is purchased by settlement of the selling price. At that time, because the purchase page is created separately from the creation of the electronic flyer, the sale price of the product at the time of creation of the electronic flyer and the sale price of the product at the time of creation of the purchase page fluctuate. There is a case. In such a case, if the user (consumer) who saw the electronic flyer wants to purchase by looking at the sale price of the product on the electronic flyer, and moves to the purchase page of the product, the purchase page is displayed. An inconvenient situation occurs in which the selling price of the product is different from that of the electronic leaflet.

  In short, in conventional products, hyperlinks are added to sales promotion information such as electronic leaflets, the sales promotion information is displayed to the user, and if the user operates the hyperlink, the sales promotion information is displayed on the linked page. However, when the sales promotion information is changed, if there is a corresponding portion in the sales promotion information at the link destination, the complicated work of having to change all of them without omission is forced. In addition, if the linked change work is neglected or if there is a leak in the change work, there is a disadvantage that the display contents are different between the first sales promotion information and the linked sales promotion information. .

  The present invention has been conceived in view of such circumstances, and its purpose is to prevent the above-described disadvantages associated with changes in sales promotion information.

  According to a certain aspect of the present invention, there is provided a sales promotion system for displaying information on sales promotion of a sales target consisting of a product or service on a consumer terminal viewed by a consumer, wherein a hyperlink is added. An original data registration means for registering original data including one sales promotion information and information for displaying a second sales promotion information display page corresponding to a hyperlink, and a consumer The first display for performing processing for displaying the first sales promotion information on the consumer terminal based on the original data registered in the original data registration means when the sales promotion information display operation by is accepted When the processing means and the hyperlink added to the displayed first sales promotion information are operated, the second sales promotion is based on the original data registered in the original data registration means. Includes a page generating means for generating a page for information display, a second display processing means for performing processing to display to the consumer terminal a page generated by the page generating means.

  According to such a configuration, the first sales promotion information with the hyperlink added is displayed on the consumer terminal, and the hyperlink is operated so that the second sales promotion information corresponding to the hyperlink is displayed. The page is displayed on the consumer terminal, and the first sales promotion information and the information for displaying the second sales promotion information page are both registered in the original data registration means. Since it is generated and displayed on the basis of the common original data, it is possible to prevent inconvenience that the display content is flawed between the sales promotion information.

  Preferably, the first sales promotion information includes electronic flyer information to which a hyperlink for a page for purchasing the sales target is added, and the second sales promotion information display page purchases the sales target. Includes a page for.

  Also preferably, the first sales promotion information includes information on the entire group to which hyperlinks for sales pages of a plurality of sellers belonging to a certain group classified according to a predetermined attribute are added, The sales promotion information display page includes the sales page of the seller.

  More preferably, for each consumer, a registration means for registering in advance information for identifying the sales promotion information desired by the consumer, and a consumer based on the information registered in the registration means. A specifying unit for specifying the matching sales promotion information; and a notification unit for notifying the consumer of the sales promotion information that matches the consumer specified by the specifying unit. .

  According to such a configuration, for each consumer, information for specifying the sales promotion information desired by the consumer is registered in the registration means in advance, and matches the consumer based on the registered information. Since the sales promotion information to be identified is identified and the matching sales promotion information is notified to the consumer, the consumer can detect that there is sales promotion information that matches his / her own.

  More preferably, the original data registration means registers display location information for displaying to the consumer the display location of the commodity to be sold for each store as original data.

  According to such a configuration, by displaying the display location information registered in the original data registration means, the consumer can recognize the display location of the product in the store. As a result, the consumer can easily go to the display location of the favorite product based on the display location information of the favorite product, and purchase the product after confirming the actual product. Convenience is improved.

  More preferably, it further comprises a consumer terminal, the page generation means generates a second sales promotion information display page to which the display place information is added, and the second display processing means has the display place information. The added second sales promotion information display page is displayed on the consumer terminal, and the second sales promotion information display page is printed by operating the consumer terminal.

  According to such a configuration, since the second sales promotion information display page to which the display location information is added is printed by operating the consumer terminal, the consumer brings the printed page. Then, the user can go to the store and move easily within the store based on the display location information of the favorite product to go to the display location of the favorite product. Thereby, a consumer's visit can be promoted.

  More preferably, it further includes a consumer terminal, and the page generation means displays a mark indicating that the product selected by the consumer is selected from among a plurality of products displayed as sales targets. Generating a second sales promotion information display page to which a check display field is added, and the second display processing means generates a second sales promotion information display page to which the check display field is added. Processing to be displayed on the consumer terminal is performed, the check display column is marked according to the operation of the consumer terminal, and the second sales promotion information display page is printed by the operation of the consumer terminal.

  According to such a configuration, the check display field is marked according to the operation of the consumer terminal, and the second sales promotion information display page with the mark is printed by the operation of the consumer terminal. Therefore, the consumer can bring the printed page to the store, check the marked product while looking at the printed page, and prevent purchase omissions as much as possible. At the same time, it can encourage consumers to visit the store.

More preferably, the consumer terminal is installed in a store that sells a sales target.
According to such a structure, the convenience at the time of sale of a series of sales object groups related to a certain plan in a store is improved. For example, for a series of sales target groups related to a certain plan in a store, it is conceivable that a sales floor is specially set up and sold at the same time, but in reality there are space and labor problems, which may be difficult to realize. Many. Therefore, by installing a consumer terminal in a store and registering a series of sales target groups related to a certain plan in the store in the original data registration means, a series of sales related to the plan. The target group can be displayed on the consumer terminal installed in the store, and the display location information at each store of the series of the target group is also displayed, so the customer can display the target sales target. It is easy to go to the place and convenience is improved.

  More preferably, the first sales promotion information is sales promotion information common to a plurality of branches, and the second sales promotion information is sales promotion information created individually by each branch.

  According to such a configuration, the sales promotion information unique to each branch can be displayed as the second sales promotion information, and the demand for sales promotion at each branch level can be met.

  According to another aspect of the present invention, there is provided a sales promotion information display method for displaying information for sales promotion of a sales target consisting of products or services on a consumer terminal viewed by a consumer, wherein a hyperlink is added. When original data including first sales promotion information and information for displaying a second sales promotion information display page corresponding to a hyperlink is input, the original data is databased. And a step of displaying the first sales promotion information on the consumer terminal based on the registered original data when accepting the sales promotion information display operation by the consumer; When a hyperlink added to the displayed first sales promotion information is operated, a page for displaying a second sales promotion information based on the registered original data And generating includes the steps of: performing a process of displaying on the consumer terminal pages said generated.

  According to such a configuration, the first sales promotion information with the hyperlink added is displayed on the consumer terminal, and the hyperlink is operated so that the second sales promotion information corresponding to the hyperlink is displayed. The page is displayed on the consumer terminal, and the first sales promotion information and the information for displaying the second sales promotion information page are both registered in the original data registration means. Since it is generated and displayed on the basis of the common original data, it is possible to prevent inconvenience that the display content is flawed between the sales promotion information.

It is a figure which shows the whole structure of a sales promotion system. It is a flowchart which shows the control at the time of performing user registration to a sales promotion service company. It is a block diagram which shows the content of the database memorize | stored in the control circuit of the server of a sales promotion service company, and a memory | storage device. It is a flowchart which shows control of the display of the electronic advertisement update information by an RSS reader. It is a schematic explanatory drawing for registering various information to the electronic advertisement database of a sales promotion service company. It is a figure which shows an example of a goods registration sheet (sheet for input). It is a schematic explanatory drawing for demonstrating the automatic production | generation process of the goods page by the server of a sales promotion service company. It is explanatory drawing explaining the screen which displayed the electronic leaflet of an example of sales promotion information. It is a flowchart which shows control of the goods page automatic generation process in the server of a sales promotion service company. It is explanatory drawing for demonstrating switching of the display mode according to operation with main goods and up goods. It is explanatory drawing for demonstrating switching of the display mode according to operation of cross goods. It is a figure which shows an example of the goods registration sheet (input sheet) in 2nd Embodiment. It is explanatory drawing for demonstrating the display screen of the shopping mall joint plan of an example of the sales promotion information in 2nd Embodiment. It is a figure which shows an example of the goods registration sheet (input sheet) in 3rd Embodiment. It is a flowchart which shows control of the electronic advertisement browsing process in 3rd Embodiment. It is a flowchart which shows the subroutine program of the goods page browsing process and goods page automatic generation process in 3rd Embodiment. It is the screen figure which showed an example of the electronic advertisement displayed on the user terminal in 3rd Embodiment. It is explanatory drawing when the personal computer in 3rd Embodiment is installed in the shop front. It is explanatory drawing when the personal computer in 3rd Embodiment is installed in the shop front.

Next, embodiments of the present invention will be described in detail with reference to the drawings.
[First Embodiment]
A schematic configuration of the sales promotion system is shown in FIG. Referring to FIG. 1, the Internet 15, the server of the sales promotion service company 1, the retailer (advertiser), the electronic advertisement creation company 4, the producer 5, the manufacturer / vendor 6, the video sharing site 7, and the settlement service company 8, a shopping street 9, and a personal computer 10 as an example of a user terminal operated by a user (consumer) are connected to each other and can transmit and receive information to and from each other.

  A mobile phone network 13 is connected to the Internet 15 via a gateway 12, and a base station 14 connected to the mobile phone network 13 and a mobile phone 11 as an example of a user terminal transmit and receive by radio waves. .

  The mobile phone 11 is provided with an IC chip, and the IC chip stores a control program in a CPU (Central Processing Unit) and a RAM (Random Access Memory) which is a work area of the CPU. A ROM (Read Only Memory), an EEPROM, and an I / O port are provided. The I / O port is connected to a keyboard of the mobile phone 11, a liquid crystal display, an antenna for performing transmission / reception with the base station 14, and the like.

  If the retailer 3 who is the advertiser requests the electronic advertisement production company 4 to create an electronic advertisement such as an electronic flyer or an electronic catalog, the electronic advertisement production company 4 will sell the product or service of the client The advertisement for sales promotion is created, and the created data is transmitted to the server 2 of the sales promotion service company 1. The server 2 performs necessary processing on the transmitted electronic advertisement data and registers it in the electronic advertisement database. This necessary processing is, for example, processing of embedding a hyperlink for displaying a linked product page or the like in the electronic advertisement data, and will be described in detail later.

  In addition, the sales promotion service company 1 makes a payment to the payment service company 8 so that payment can be made when the user purchases a sales target consisting of products and services displayed in advertisements such as electronic leaflets. Process shopping cart product registration. Specifically, this is a process of registering a product ID for specifying a product, a selling price of the product, and the like.

  Further, the server 2 displays an electronic advertisement such as an electronic leaflet on the personal computer 10 or the mobile phone 11 as an example of the user terminal, and clicks on a hyperlink embedded in a predetermined portion of the advertisement to thereby link the advertisement. Control the previous page to be displayed. When a moving image is displayed as the link destination, a predetermined moving image page is uploaded to the moving image sharing site 7 and a hyperlink of the page is embedded in the electronic advertisement data.

  In addition, the shopping street 9 creates an electronic advertisement for creating a catalog and a homepage for displaying a certain plan of the shopping street 9 in which a plurality of shops are gathered and promoting the sales of products and services by activating the shopping street. If requested to the company 4, the electronic advertisement production company 4 creates a catalog or homepage and transmits it to the server 2 of the sales promotion service company 1. In response to this, the server 2 applies predetermined processing to the received data and registers it in the electronic advertisement database.

  If the producer 5 who directly sells the production area requests the electronic advertisement production company 4 to create an electronic advertisement such as an electronic flyer, the electronic advertisement production company 4 creates the electronic leaflet and the data is used as a sales promotion service company 1 To the server 2. The server 2 receives it, performs predetermined data processing, and registers it in the electronic advertisement database.

  Also, RSS (Rich Site Summary) reader software is downloaded from the server 2 and installed in the personal computer 10 and the mobile phone 11 that are user terminals. As will be described in detail later, the user information database is stored in the storage device of the server 2, and the items of the electronic advertisement that the user desires to browse and the user's residence area, family structure, preference information, other past purchase history, etc. Is stored in the user information database. If there is browsing of update information using an RSS reader from a user terminal, the server 2 performs control to select update information of a matching electronic advertisement based on the user information such as the item of the user and display the update information on the user terminal.

  Although not shown in FIG. 1, each of the producer 5, the electronic advertisement production company 4, the retailer (advertiser) 3, the manufacturer / vendor 6, the video sharing site 7, the settlement service company 8, and the shopping street 9 is provided. An installed computer is connected to the Internet 15.

  FIG. 2 shows a user registration control process required for browsing the update information using the RSS reader. FIG. 2 is a flowchart showing information exchange and control operations between the personal computer 10 and the mobile phone 11 as user terminals and the server 2 of the sales promotion service company 1.

  First, on the user terminal side, a member registration application is transmitted to the server 2 in step S (hereinafter simply referred to as S) 1. In response to this, the server 2 transmits selection item information to the user terminal in S10. The selection item information is each item obtained by dividing the content of the electronic advertisement into a plurality of categories, and a list of the item and the content of the electronic advertisement corresponding to the item is transmitted to the user terminal.

  In response to this, the user terminal displays the item list on the display, and the user selects and inputs the desired item while viewing it (S2). Next, in S3, processing for transmitting the basic information and the selected item to the server 2 is performed. This basic information is the user's residence area, family structure, preference information, name (or nickname, etc.). In response to this, the server 2 automatically assigns the user number in S11, and in S12, the received basic information, the user number, and the transmitted item are registered in the user information database. Next, in S13, a process of transmitting the numbered user number and RSS reader software to the user terminal is performed. In the user terminal, a process of storing the received user number and RSS reader software is performed in S4.

  FIG. 3 shows the hardware configuration of the server of the sales promotion service company 1 and the contents of the database stored in the storage device. Referring to FIG. 3, the server 2 includes a CPU (Central Processing Unit) 110 that is an arithmetic processing unit, a main memory 112 and a hard disk 114 as a storage unit, an input interface 118, a display controller 120, and a communication interface 124. Including. These units are connected to each other via a bus 128 so that data communication is possible.

  The storage device 103 is connected to the bus 128 and is connected to the above-described units of the server 2 so as to be able to perform data communication with each other.

  The CPU 110 performs various calculations by expanding the program stored in the hard disk 114 in the main memory 112 and executing the program in a predetermined order. The main memory 112 is a volatile storage device such as a DRAM (Dynamic Random Access Memory), for example, and stores work data and the like in addition to the program read from the hard disk 114. The hard disk 114 is a non-volatile magnetic storage device, and stores various setting values in addition to programs executed by the CPU 110.

  The input interface 118 mediates data transmission between the CPU 110 and an input device such as a keyboard 104, a mouse, and a touch panel. In other words, the input interface 118 accepts an operation command given by the user operating the input device.

  The communication interface 124 mediates data transmission between the CPU 110 and the Internet 15.

  The storage device 103 stores an electronic advertisement database and a user information database. The electronic advertisement database stores data that has been produced by the electronic advertisement production company 4 and transmitted to the server 2 of the sales promotion service company 1 and that has undergone predetermined processing by the server 2. ing. For example, a plurality of types of clickable flyer data processed to display a linked page by embedding a hyperlink in electronic advertisement data and clicking on the hyperlink are stored. Corresponding to each clickable flyer, a product registration sheet and a product image file, which are data for generating a product page displayed by clicking a hyperlink of the clickable flyer, are stored. These data will be described in detail later.

  On the other hand, the user information database stored in the storage device 103 stores the above-described basic user information and the data of the item selected by the user in association with each other. In the basic information, the user number automatically assigned in S11 of FIG. 2 is also stored. For example, it is 91021 for the user Taro, 81429 for the user Jiro.

  Since the personal computer 10 also has the same hardware configuration as the server 2 described above, the description thereof will not be repeated here.

  FIG. 4 shows a flowchart of advertisement update information browsing processing using an RSS reader. Referring to FIG. 4, server 2 collects update information every time data in the electronic advertisement database in storage device 103 is updated (S25), and uses an RSS reader from the user terminal in that state. If the update information browsing request is sent to the server 2 (S20), the server 2 receives it. If the user number is transmitted from the user terminal (S21), the server 2 receives it. Then, in S26, the server 2 searches the user information database (see FIG. 3) based on the received user number and performs a process of determining corresponding items and basic information (S26), and then in S25. Of the collected update information, a process of extracting update information corresponding to (matching) the item selected by the user and the basic information of the user is performed in S27. Next, the process which returns the extracted update information to a user terminal by S28 is made.

  The user terminal performs a process of displaying the returned update information on the display.

  The user can browse electronic advertisements such as clickable flyers by clicking the desired update information from the displayed update information, and click the hyperlink embedded in the electronic advertisement data. By doing so, the linked product page and the like can be browsed. This will be described in detail later.

  Next, a processing procedure for registering an electronic advertisement in the electronic advertisement database in the storage device 103 of the server 2 of the sales promotion service company 1 is shown in FIG. This registration processing procedure is performed in the order shown in (1) to (6) of FIG. First, shopping cart product registration is performed. This is a process for enabling payment when a product to be advertised is purchased online with the payment service company 8 described above. Specifically, the ID of the product to be advertised and its selling price are registered in the settlement service company 8. In this registration, there is a method of registering each product individually, but even if a large number of products described on the product registration sheet written in CSV format are registered collectively using the CSV format data. Good. By doing so, the efficiency of the registration work can be improved. In addition, at the stage of shopping cart product registration, the ID of the product to be advertised is registered, but the registration price is not registered, and the purchase page hyperlink is clicked and the purchase page is generated from the original data The sales price of the original data may be transmitted to the settlement service company 8 so that the transmitted sales price becomes the sales price of the purchase page. By doing so, there is an advantage that the change in the selling price of the original data is automatically reflected in the settlement service company 8.

  Next, predetermined image processing is performed on the image data of the electronic leaflet created by the electronic advertisement production company 4, and processing for embedding a hyperlink for enabling display of a product page or the like is performed. If this hyperlink is embedded and it is clicked, it becomes a clickable flyer in which the corresponding linked page is displayed. This clickable flyer can be easily created using FLIPPER (registered trademark) version 3 software. This clickable flyer is uploaded to the server 2.

  Next, a URL related to the manufacturer / vendor 6 of the product and a moving image HTML for displaying a moving image are checked and input into a product registration sheet (Excel format). An example of the product registration sheet (input sheet) is shown in FIG. This will be described later.

  Next, an image file of a product to be advertised is prepared, the product image file is uploaded to the server 2, and image file specifying data for selecting and specifying the product image file is provided in a predetermined portion of the product registration sheet. input.

  The product registration sheet thus created is written out in CSV (Comma Separated Values) format, and the product registration sheet (CSV format) is uploaded to the server 2.

  The server 2 stores a program for batch registration of uploaded data in the electronic advertisement database. The directory for clickable leaflet storage, the product registration sheet storage directory, and the product image storage directory are stored electronically by this batch registration program. Processing for batch registration in the advertisement database is performed. Data that is collectively registered in the electronic advertisement database in this way is referred to as original data.

  An example of the above-described product registration sheet (input sheet) is shown in FIG. Referring to FIG. 6, the product registration sheet includes flyer basic information, product page 1, product page 2, product page 3,.

  The flyer basic information includes the flyer code for identifying the flyer, the store code that is the advertiser of the flyer, the store name, the start date of the advertisement start period, and the end date of the period. Become.

  Each product page includes a product number, a title, a main product, up products 1 to 3, and cross products 1 to 4. The main product is a product targeted for advertisement displayed on the clickable flyer. An up product is a product with a slightly higher grade than the main product. The cross product is a product of the same grade as the main product and is highly likely to be purchased together with another type of product or the product (for example, wasabi for sashimi).

  For each of the main product, up product, and cross product, there are input fields for product code, normal price, sales price, product name, product images 1 to 3, and product comments 1 to 3, and each information is entered. To do. Note that the product images 1 to 3 are uploaded to the server 2 as product image files as described in FIG. 5, and the product images 1 to 3 in the product registration sheet are actual product images. Instead of data, information such as an image ID for specifying a corresponding product image among a plurality of uploaded product images is input.

  Next, FIG. 7 shows an explanatory diagram for automatically generating a linked page such as a product page by clicking a clickable flyer. Referring to FIG. 7, if the viewer (user) tries to browse the clickable flyer of server 2 using the RSS reader described above, server 2 stores the clickable flyer storage directory stored in the electronic advertisement database. The clickable flyer is read out and displayed on the user terminal. When the user looks at the clickable flyer and clicks a hyperlink for moving to a page such as a product page embedded in the clickable flyer, the server 2 changes the clickable flyer according to the product page automatic generation program. The product image in the corresponding product image storage directory is read out from the electronic advertisement database and the product image specifying data (image ID, etc.) input to the product images 1 to 3 of the product registration sheet is read. A file is read, and a product page is generated according to the product image and the product registration sheet, and is controlled to be displayed on the user terminal.

  When the user looks at the product page and purchases the product, the user clicks a purchase page hyperlink embedded in the product page. Then, it shifts to a purchase page and it becomes possible to purchase the said goods with a shopping basket. The purchase page is also generated based on the data registered in the electronic advertisement database according to the registration process described with reference to FIG. Therefore, for example, the purchase price of the product to be purchased is the same as the sales price (see FIG. 6) described in the input product registration sheet, and is displayed on the product page or the clickable flyer. It is possible to prevent inconvenience between the selling price and the selling price displayed on the purchase page.

  Next, FIG. 8 shows a screen diagram in which the clickable flyer is displayed on the display of the personal computer 10 of the user terminal. This clickable flyer is generated by version 3 of FLIPPER (registered trademark) and displayed by the personal computer 10 or the like in which a flash player (Flash Player) is installed. By using this FLIPPER software, you can easily embed hyperlinks in electronic advertisements such as electronic leaflets, and click the link to display the linked page.

  Electronic advertisements such as clickable leaflets created using this software have various functions as shown in FIG. FIG. 8 is a screen diagram in which the clickable leaflet is displayed on the display of the personal computer 10. Referring to FIG. 8, first, there is a function of automatically selecting a resolution for a display screen size by a dynamic sizing function. Further, POP-up display that is not included in the JPRG image of the original document can be performed. Audio and video can be embedded. If the search keyword is set, the search engine can be hit. Many electronic leaflets publish the front and back surfaces separately, and with this software, the front and back surfaces can be switched and displayed. Since there is an interface for page objects, it can also be used for catalogs.

  Next, FIG. 9 shows a flowchart of automatic generation processing such as a product page by the server 2 of the sales promotion service company 1. Referring to FIG. 9, first, in S40, it is determined whether or not the clickable product page of the clickable flyer has been clicked. If there is no click, the program ends. On the other hand, if there is a click, control proceeds to S41, where the corresponding product page in the corresponding product registration sheet of the electronic advertisement database is specified, and the product on the specified product page is determined in S42. Processing for reading out the image from the product image file is performed. As described above, the product image is read by specifying the corresponding product image based on the product image specifying data (for example, image ID) input in the product image 1 to 3 fields of the product registration sheet. The product image is read out.

  In step S43, control is performed to display a product page including the read product image on the user terminal. Next, in S44, control is performed to switch the display mode in response to a click on the main product, the up product, and the cross product. An example of this control process will be described based on FIG. 10 and FIG. FIG. 10 shows that the main product details screen is displayed when the user clicks a hyperlink for the main product for which detailed information is desired to be browsed among the main products displayed on the clickable flyer. Along with the main product, upgraded products 1 to 3 having a slightly higher grade than the main product are also displayed in a small screen area. The main product and the up products 1 to 3 are the main product and the up products 1 to 3 described based on the above-described product registration sheet of FIG.

  The user who sees this display screen is also interested in the up product, and when one of the up products 1 to 3 is clicked, the clicked up product is displayed in the main display area, and the main display is displayed. The screen display is switched so that the main product displayed in the area is displayed in the small area of the clicked up product.

  Next, a display screen for cross merchandise is shown in FIG. This cross product is a product of the same grade as the main product, and is a similar product of another type, or a product that is likely to be purchased at the same time as the main product. In FIG. 11, four types of cross products 1 to 4 are displayed on the screen. If the user clicks one of these, the clicked cross product is displayed, and the detailed information of the cross product can be viewed.

  In FIG. 11, not only cross products but also permanent products 1 to 4 are displayed on the screen. The permanent product cannot be enlarged and displayed on the detailed screen, but can be purchased directly from the shopping cart.

  Next, returning to FIG. 9, it is determined whether or not there has been a click operation for purchasing a product in S45. If there is no click operation, it is determined in S46 whether or not an end operation has been performed. Return to. If an end operation is performed by the user terminal during the loop of S45 → S46 → S45, a determination of YES is made in S46 and the product page automatic generation processing program ends.

  On the other hand, if there is a click operation for purchasing the product, YES is determined in S45 and the control proceeds to S47, where the electronic advertisement database is searched to generate a purchase page on which the selling price of the corresponding product is displayed. In S48, a control for displaying the generated purchase page on the user terminal is performed.

[Second Embodiment]
Next, a second embodiment will be described. In the first embodiment described above, the case of an electronic leaflet or an electronic catalog has been described as a specific example of the sales promotion information. In the second embodiment, there is a certain category classified according to a predetermined attribute. Sales promotion information includes homepages, electronic catalogs, and electronic advertisements for a plurality of distributors belonging to the group. In the second embodiment, a certain shopping street is taken up as a certain group classified according to a predetermined attribute, and a plurality of distributors belonging to the group (commercial accumulation place such as a shopping street) are assigned to the shopping street. The case of each store will be taken up and described.

  In the second embodiment, first, the electronic advertisement production company 4 receives the image data of the homepage on which a map of the entire shopping street as shown in FIG. 13 and a plurality of shops located there are displayed. The data is produced and transmitted to the server 2 of the sales promotion service company 1. The server 2 receives the transmitted data, creates the product registration sheet data shown in FIG. 12, and uploads it to the server 2 in the same manner as described with reference to FIG.

  In other words, in the second embodiment, the difference from the first embodiment described above is that an image of the entire shopping street is used instead of the leaflet image, and predetermined image processing and hyperlinks are added thereto. The point is to embed it into a clickable image and upload it to the server. Regarding the product registration sheet, the same contents as in the first embodiment are input, but each data about the products handled (planned) at each store (store) located in the shopping street is displayed. It will be input to the product registration sheet. Then, the product registration sheet and the corresponding product image file are uploaded to the server 2. In the product registration sheet shown in FIG. 12, the input data is used for two types of uses, ie, for own shop planning and for joint planning. For joint planning, it is used for the joint planning page of the entire shopping street, for example, as shown in Fig. 13, with the message display of ● × shopping street joint planning "GW play support!" It is used to generate a joint plan page on which a map and each store (store) are drawn.

  In the joint plan page shown in FIG. 13, a hyperlink for displaying a page for own store planning of each store is embedded. By clicking there, a plan page for the linked store is generated and displayed on the user terminal.

  Also, on the left side of the joint planning page of the entire shopping street, various selection menus such as “● × eat”, “● × outfit”, “● × living”, etc. are displayed. When the user selects and clicks a desired menu in the selection menu, a store corresponding to the menu is displayed on the map of the shopping street. By clicking on the displayed store, a plan page for the store is generated and displayed on the user terminal as described above.

  The joint planning page shown in FIG. 13 is a planning page that supports the play of Golden Week. For example, when the sales of the products sold are bad due to external factors such as bad weather during this planning period (During Golden Week) In many cases, the selling price is lowered. However, even in such a case, as described above, by changing the selling price of the original data, all the sales promotion information derived from the original data (joint planning page and own store planning page of each store) And product purchase pages) can be changed all at once and can be easily changed according to circumstances.

[Third Embodiment]
This third embodiment is similar to the first embodiment described above, and the main difference is that an electronic advertisement displayed on the user terminal has a product to be sold for each store. The point is that the passage number 70 (see FIG. 17) for displaying the display place to the consumer (customer) is added and displayed. Furthermore, a customer check column (also simply referred to as “check column” or “check box”) 71 indicating that a product selected by a consumer among a plurality of products displayed for sale has been selected 71 ( (See FIG. 17). In addition, as an example of the electronic advertisement, the clickable flyer is shown in the first embodiment, but the clickable advertisement is shown in the third embodiment. Hereinafter, mainly such differences will be described in detail.

  FIG. 14 is a diagram illustrating an example of a product registration sheet (input sheet). The difference from FIG. 6 of the first embodiment is an example of display location information for displaying to the customer the display location where the corresponding product is displayed in the corresponding store of the product registration sheet (input sheet). The passage number 70 is added to the product registration sheet. This passage number 70 is filled with passage numbers indicating the display locations of the main product, the up products 1 to 3 and the cross products 1 to 4 in the store specified by the “store name” with reference to FIG. . The data of the product registration sheet (input sheet) shown in FIG. 14 is written in the CSV format and uploaded to the server 2 as described with reference to FIG. As described above, the server 2 stores a program for collectively registering uploaded data in the electronic advertisement database. The clickable catalog storage directory, the product registration sheet storage directory, and the product image storage directory are stored in the server 2. The batch registration program performs a batch registration process in the electronic advertisement database.

  As described with reference to FIG. 7, a product page is generated according to the product page automatic generation program and displayed on the user terminal. When generating this product page, for example, “customer check 71 shown in FIG. ", A check box 71 is generated and displayed. The check box 71 will be described in detail later.

  For example, in the case of a supermarket with branches nationwide, the clickable advertisement (first sales promotion information) with a hyperlink is common to all branches, but a product registration sheet (input sheet) The product page as an example of the second sales promotion information input by (1) is created independently by each branch as sales promotion information of its own store. By inputting the product page (second sales promotion information) individually created by each branch, the sales promotion information unique to each branch can be displayed as the second sales promotion information. It can also respond to sales promotion requests.

  FIG. 15 is a flowchart showing the control of the electronic advertisement browsing process. In a user terminal such as the personal computer 10 or the mobile phone 11, a determination is made as to whether or not an electronic advertisement browsing operation has been performed in S60, and the process waits until an electronic advertisement browsing operation is performed. If the user performs an electronic advertisement browsing operation, the control proceeds to S61, where it is determined whether or not a store selection operation has been performed, and the system waits until it is present. This store selection is to select a store such as a department store or a supermarket where the user wants to view an electronic advertisement. As a specific example of the selection method, for example, a map is first displayed, and by selecting and inputting a location desired by the user on the map, store names of a plurality of stores close to the location are displayed in a list, and the list is displayed. The store that the user desires is selected from among them. In the case of the personal computer 10 (see FIGS. 18 and 19) installed in a store which will be described later, this step of S61 does not exist.

  Next, in S62, a process of transmitting an electronic advertisement browsing request of the selected store to the server 2 is performed. In the server 2, the electronic advertisement browsing request of the selected store is received, and the electronic advertisement corresponding to the selected store is transmitted to the user terminal.

  At the user terminal, the transmitted electronic advertisement is displayed at S62a, and at S63, it is determined whether or not the clickable product page of the clickable catalog has been clicked. If there is no click, it is determined in S64 whether or not an end operation has been performed. If there is no end operation, the control returns to S63. When the user operates the user terminal and clicks the product page of the clickable catalog during the loop of S63 → S64 → S63, the control proceeds to S65, and the click of the product page is sent to the server 2. Processing to transmit is performed. Thereafter, the user terminal executes a product page browsing process in S66, and the server 2 executes a product page automatic generation process in S68.

  FIG. 16 is a flowchart showing a subroutine program of the product page browsing process shown in S66 and the product page automatic generation process shown in S68. First, in S <b> 87, the server 2 performs a process of identifying the corresponding product page in the corresponding product registration sheet of the electronic advertisement database in S <b> 87. Next, in S88, a process of reading the product image on the specified product page from the product image file (see FIG. 7) is performed. Next, in S89, the read product image is sent with a product comment, a passage number, and a customer check column and transmitted to the user terminal. This product comment and passage number are data input by the product registration sheet described with reference to FIG. The customer check column is the check box 71 described above, and the server 2 attaches the check box 71 to the product page and transmits it to the user terminal.

  In S75, the user terminal performs processing for displaying the received product page. Next, in S76, it is determined whether or not the customer check column (check box) 71 has been clicked. If there is no click, a determination is made in S77 as to whether or not the main product, up product, or cross product has been clicked. If not, the process proceeds to step S80a after the print processing step in step S79, and it is determined whether or not the customer check column (check box) 71 has been clicked. If not, the process proceeds to step S81 and a product purchase click operation ( It is determined whether or not the “purchase is here 72” icon in FIG. 17 has been clicked. If not, the process proceeds to step S85 through the print processing step in step S82 to determine whether or not an end operation has been performed. If not, return to S76. Note that the printing processing in S79 and S82 is to print the page currently displayed on the user terminal in accordance with the user's operation. If the user does not perform the printing operation, no processing is performed and the next step is performed. Transition.

  When the user operates the user terminal and clicks on the customer check column (check box) 71, a determination of YES is made in S76, the process proceeds to S76a, and a check mark (check mark) is displayed in the check column 71. Processing is done. The state with the check mark is shown in FIG.

  Next, when the user operates the user terminal and clicks one of the main product, the up product, and the cross product, a determination of YES is made in S77 and the control advances to S78, and the product that has been clicked And the process which transmits the notification to the effect of having clicked to the server 2 is performed.

  In response to this, the server 2 performs a process of transmitting a product page corresponding to the click to the user terminal in S90. In response to this, the user terminal performs a process of switching the display screen to the product page received in S80. The screen switching state in S80 is the same as that already described with reference to FIG.

  When the user operates the user terminal and clicks on the customer check column (check box) 71, a determination of YES is made in S80a, the process proceeds to S80b, and a check mark (check mark) is displayed in the check column 71. Processing is done. The state with the check mark is shown in FIG.

  When the user operates the user terminal to perform a click operation for purchasing a product, a determination of YES is made in S81 and the control proceeds to S83, and a notification that the clicked product is purchased is transmitted to the server 2. Processing is performed. In response to this, in S91, the server 2 searches the electronic advertisement database to generate a purchase page on which the selling price of the corresponding product is displayed, and transmits the generated purchase page to the user terminal in S92. Processing is performed. In response to this, the user terminal performs a process of displaying the received purchase page on the user terminal in S84. When the user performs an end operation, a process for transmitting a notification to the end to S2 is performed in S86. Thereby, the product page browsing process and the product page automatic generation process are completed.

  On the other hand, when the printing process is performed in S79 according to the user's user terminal operation, the product page displayed in S75 or the product page in which the check column (check box) 71 is checked in S76a is printed. Is done. On the other hand, in the printing process in S82, a page in which a check mark is displayed in the check column 71 in S80b is printed for the up product or the cross product switched in S80 or those product pages. Note that the printing process in S82 may be performed by returning to the screen on which the main product is enlarged and displayed (the product page screen received in S75) with the check mark in the check column in S80b.

  FIG. 17 is a screen diagram illustrating an example of an electronic advertisement displayed on the user terminal by the processes of FIGS. 15 and 16.

  The leftmost screen shown in FIG. 17 shows a state in which the main product is displayed in a large size and a plurality of up products and cross products corresponding to the main product are displayed in a small size. The center screen is an enlarged display of a certain cross product on the display screen. In any screen, a passage number 70 for specifying the display location of the product in the displayed electronic advertisement store and a customer check column (check box) 71 are displayed. Further, on either screen, a purchase icon 72 “Purchase from here” is displayed. By clicking this, a YES determination is made in S81 described above, and a product purchase notification in S83 is transmitted to the server 2. The

  A user browses such an electronic advertisement displayed on the user terminal and clicks on a purchase icon 72 “Purchase here” for a product he / she likes to purchase the product online. Is possible. On the other hand, there are some users who wish to purchase a product that they have liked by browsing electronic advertisements on the Internet after visiting the store where the product is actually displayed. Such a user clicks on a customer check column (check box) 71 to add a check mark. Then, after browsing all the products on the screen and performing an operation of printing a page of an electronic advertisement with a check mark for the products that you like, as shown on the right side in FIG. A product page with a check mark will be printed. When the user brings the printed material to the store, the user can easily check the actual product for which the check mark is attached by moving through the store using the passage number 70 as a clue. . Since the printed matter with a check mark in advance serves as a shopping list that prevents forgetting to buy, there is an advantage that it is possible to prevent as much as possible forgetting to buy a product intended in the store. In particular, it is possible to prevent forgetting to buy at the time of planning such as “XX special feature” of a supermarket, and the convenience of the user is improved.

  In this way, in the third embodiment, in addition to purchasing a product on the net, it is desired to check the product on the net and then actually go to the store and check the actual product actually checked. This improves the convenience of the user who desires, and this has the advantage that the customer can be invited to the storefront, leading to an increase in sales at the store.

  18 and 19 are explanatory diagrams when the personal computer 10 as an example of a user terminal used by a user is installed in a store. The control operation of the personal computer 10 is the same as that shown in FIGS. 15 and 16, but the only difference is that the step of S61 is deleted. This is because the personal computer 10 is installed at the storefront, and is controlled so that only electronic advertisements relating to the installed store can be viewed, and there is no need to perform store selection operations. It is.

  There are many consumers who cannot check product information online. For such a consumer, it is meaningful to install the personal computer 10 having the electronic advertisement display browsing function described above at the store. For example, a product group related to a certain plan in a supermarket or the like may be provided with a special sales floor and sold in a collective display there. However, in reality, there are problems of space and labor, which is often difficult to realize. Therefore, the personal computer 10 is installed in the store and a series of product groups related to a certain plan is registered in the server 2 as a product page by the store, so that a series of product groups related to the plan can be obtained. Since it can be displayed in a list on the personal computer 10 and printed with a check box 71 and a passage number 70, it is convenient for purchasing a desired product from a series of products in the store. Improves.

  For example, in the case of FIG. 18, it is a special feature of the hot pot, and a list of ingredients used for the hot pot is displayed. The ingredients include vegetables, meat or seafood, and such different kinds of ingredients are displayed at their respective display locations. Since the display place is displayed to the customer by the passage number 70, it can be easily moved to each display place, and convenience at the time of purchase is improved.

  FIG. 19 shows a case where camping equipment is purchased. In the case of a product group that requires how-to information on how to use it, such as camping equipment, it is convenient for the customer to explain it with a video. Since such a moving image can be browsed with the personal computer 10 installed in the storefront, convenience for the customer is improved. In addition, if a how-to page is prepared, the customer can take it home by printing the page.

  The product is checked in advance by the personal computer 10 installed in the store shown in FIGS. 18 and 19, and the customer usually moves to the display place of the checked product, confirms the product in the store and purchases it. However, some customers check with the personal computer 10 installed in the store, print out the check result, and then take the printed product home without purchasing it at the store. In such a case, there are times when you want to see the printed material and purchase it later. At that time, using the personal computer 10 or the mobile phone 11 at home, an electronic advertisement can be displayed via the net, and a desired product can be purchased on the net, thereby improving the convenience for the user.

[Other embodiments]
In the second embodiment described above, a shopping street is taken up as a certain group classified according to a predetermined attribute. However, for example, for producers of Wagyu beef among producers that are directly selling in production areas. The sales promotion information may be displayed on a homepage or the like. For example, under the theme of Wagyu beef fair, a homepage of a joint plan page made up of Japanese beef producers from all over Japan is created, and by clicking on a predetermined icon on the joint plan page, the page of the production area that the hyperlink is linked to is created. Is displayed. And the hyperlink of the plan page of the plurality of producers belonging to the production area is embedded in the page of the production area, and the plan page of the linked producer is clicked by clicking the hyperlink of the desired producer. Generated and displayed on the user terminal.

  As yet another example, the present invention may be applied to a service for sightseeing spots. Create a joint planning homepage for a certain tourist spot, embed hyperlinks for each tourist spot included in the tourist spot, and click on it to display the destination tourist spot on the user terminal. Hyperlinks that link to websites of restaurants, souvenir shops, hotels, etc. located at the tourist spot are embedded in the tourist spot, and clicking on the hyperlink displays the linked website. To control.

  In the third embodiment described above, the electronic advertisement displayed on the user terminal is printed according to the user's operation (see S79 and S82). Instead of or in addition to this, the user terminal In the case of a portable terminal having a display of a size necessary for displaying a clickable flyer or a clickable advertisement, a page with a check mark in the check column 71 and a passage number 70 is described as the portable terminal. Store it in a possible terminal, bring the portable terminal to the store, display the stored page on the portable terminal in the store, and look at it while using the passage number 70 as a clue You may enable it to confirm the goods checked by moving to the check column 71 without omission.

  As another example of the user terminal, for example, a clickable flyer or a clickable advertisement may be displayed on a television receiver that can be connected to the Internet via a set top box (STB). Furthermore, a clickable flyer or a clickable advertisement may be displayed using a home game machine as an Internet connection terminal. In this case, when a game is played on the home game machine, a clickable flyer or a clickable advertisement about a figure of a character appearing in the game is displayed, and a purchase page is displayed by clicking the product purchase. You may be able to purchase figures and the like.

  Although the embodiment of the present invention has been described above, it should be considered that the embodiment disclosed this time is illustrative and not restrictive in all respects. The scope of the present invention is defined by the terms of the claims, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

  1 sales promotion service company, 2 server, 4 electronic advertisement production company, 9 shopping street, 10 personal computer, 11 mobile phone, 110 CPU, 103 storage device, 114 hard disk, 112 main memory.

Claims (10)

A sales promotion system that displays information for sales promotion of a product or service on a consumer device viewed by a consumer,
Registering original data including first sales promotion information to which a hyperlink is added and information for displaying a second sales promotion information display page corresponding to the hyperlink. Original data registration means;
In order to perform processing for displaying the first sales promotion information on the consumer terminal based on the original data registered in the original data registration means when accepting the sales promotion information display operation by the consumer First display processing means;
When the hyperlink added to the displayed first sales promotion information is operated, the second sales promotion information display is performed based on the original data registered in the original data registration means. A page generation means for generating a page for use,
Second display processing means for performing processing for displaying the page generated by the page generating means on the consumer terminal;
With a sales promotion system. The first sales promotion information includes electronic leaflet information to which a hyperlink for a page for purchasing the sales target is added,
The sales promotion system according to claim 1, wherein the second sales promotion information display page includes a page for purchasing the sales target. The first promotion information includes information on the entire group to which hyperlinks for sales pages of a plurality of sellers belonging to a certain group classified according to a predetermined attribute are added,
The sales promotion system according to claim 1, wherein the second sales promotion information display page includes a sales page of the seller. Registration means for pre-registering information for identifying the sales promotion information desired by the consumer for each consumer;
A specifying means for specifying sales promotion information matching a consumer based on information registered in the registration means;
Notification means for notifying the consumer of sales promotion information that matches the consumer specified by the specifying means;
The sales promotion system according to any one of claims 1 to 3, further comprising:   The said original data registration means has registered the display place information for displaying to the consumer the display place of the goods as the said sales object for every store as said original data. The sales promotion system described in Crab. Further comprising the consumer terminal;
The page generation means generates the second sales promotion information display page to which the display location information is added,
The second display processing means causes the consumer terminal to display the second sales promotion information display page to which the display location information is added,
6. The sales promotion system according to claim 5, wherein the second sales promotion information display page is printed by operating the consumer terminal. Further comprising the consumer terminal;
The page generation means is provided with a check display field for displaying a mark indicating that a product selected by a consumer is selected from among a plurality of products displayed as the sales target. Generating a second sales promotion information display page;
The second display processing means performs a process of causing the consumer terminal to display the second sales promotion information display page to which the check display field is added,
According to the operation of the consumer terminal, the check display field is marked with the mark,
The sales promotion system according to claim 5 or 6, wherein the second sales promotion information display page is printed by operating the consumer terminal. The consumer terminal is installed in a store that sells the sales target.
The sales promotion system according to any one of claims 5 to 7. The first sales promotion information is sales promotion information common to a plurality of branches,
The sales promotion system according to any one of claims 1 to 8, wherein the second sales promotion information is sales promotion information created individually by each branch. A sales promotion information display method for displaying information for sales promotion of a product or service on a consumer terminal viewed by a consumer,
When original data including first sales promotion information to which a hyperlink is added and information for displaying a second sales promotion information display page corresponding to the hyperlink is input. Registering the original data in a database;
Performing a process of displaying the first sales promotion information on the consumer terminal based on the registered original data when accepting a sales promotion information display operation by a consumer;
When the hyperlink added to the displayed first sales promotion information is operated, the second sales promotion information display page is generated based on the registered original data. And steps to
Performing a process of displaying the generated page on the consumer terminal;
A sales promotion method.

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