JP5590775B2 - Product information providing server and product information providing system - Google Patents

Description

  The present invention relates to a merchandise information providing server that provides merchandise information related to merchandise of food and beverages to a consumer terminal used by a consumer via a communication network, and a merchandise information providing system including the server.

  Conventionally, various systems that operate product order sites that provide information on products such as food and beverages and accept orders for such products via communication networks such as the Internet have been proposed and operated (for example, patents). Literature 1-2).

JP 2006-316655 A JP 2007-133792 A

  However, in the conventional system described above, the site operator has to register and change information such as the price and image of each product to be sold, which requires a lot of labor to operate the product sales site. There was a problem of becoming. In particular, an operator of a retail store product sales site where frequent additions / changes of products and price changes frequently require a great deal of labor.

  The present invention solves the above-described problems, facilitates registration of product information for posting on a product information providing site that provides product information related to products, and reduces the site operator's effort for site operation The purpose is to be able to.

The product information providing server of the present invention is a product information providing server that provides product information related to food and beverage products to a consumer terminal used by a consumer via a communication network, and creates an advertisement flyer . A flyer image digitized by a flyer digitizing means that takes the advertisement flyer into a flyer creator's terminal used by the flyer creator and digitizes it, a product code that can specify the posted product posted in the advertisement flyer, Flyer information storage means for receiving and storing flyer information including the product placement area information indicating the placement area of the posted product from the flyer creator terminal, and posting of each posted product in the flyer image included in the flyer information each region, commodity information providing page with an embedded meta tag with product code corresponding products contained in the flyer information Product information providing page creating means for creating the product information providing page sending means for sending the product information providing page to the consumer terminal in response to a request from the consumer terminal, and a display screen of the consumer terminal The product set in the meta tag embedded in the posting area where the cursor entered in response to the cursor that can move on the product information providing page displayed on the page entering the posting area of each posted product Product code specifying means for specifying a code, product detailed information collecting means for collecting product detailed information indicating the details of the product indicated by the specified product code, and a product for displaying the collected product detailed information on the product information providing page Detailed information display means, and the flyer information is associated with flag information that can identify whether or not the product information provision page is created The product information provision page creation means has uncreated information identification means for identifying flyer information for which a corresponding product information provision page has not been created based on the flag information, and the product corresponding to the identified flyer information An information providing page is created.

  By configuring as described above, it becomes easy to register product information for posting on the product information providing site that provides product information related to the product, and the site operator's effort for site operation is reduced. Will be able to.

The uncreated information specifying means may be configured to specify flyer information for which the corresponding product information providing page has not been created when new flyer information is obtained or periodically.
The product detailed information collecting unit may be configured to collect product detailed information including a product image of the corresponding product with reference to flyer information stored in the flyer information storage unit.

  For each product, including a product master storage unit that stores a product master associated with a product name, a product code, a price, and a production history, the product detailed information collection unit refers to the product master, and The product detail information including the production history may be collected.

  The product detail information display means creates a product detail information sub-window including a display area for the product detail information, and superimposes the product detail information on the front side of the flyer image displayed on the product information providing page. The sub window may be displayed.

In addition, the product information providing system of the present invention includes a consumer terminal used by a consumer, a product information providing server that provides product information related to food and beverage products to the consumer terminal via a communication network, and The product information providing system includes a flyer digitized by a flyer digitizing means for capturing and digitizing the advertisement flyer into a flyer creator terminal used by a flyer creator that creates an advertisement flyer. Flyer information including an image, a product code that can identify a product posted on the advertisement flyer, and product placement area information indicating a placement area of the posted product is received from the flyer creator terminal and stored. a flyer information storing means, the publishing area each of the items listed in the leaflet image contained in the flyer information, the leaflets information A commodity information providing page creation means for creating a commodity information providing page with an embedded meta tag with product code of the corresponding goods contained, in response to a request from the consumer terminal, the consumption of the commodity information providing page In response to a product information providing page transmitting means for transmitting to the consumer terminal and a cursor movable on the product information providing page displayed on the display screen of the consumer terminal entering the posting area of each posted product , Product code specifying means for specifying the product code set in the meta tag embedded in the insertion area where the cursor has entered, and product detailed information for collecting product detailed information indicating the details of the product indicated by the specified product code Collecting means and product detailed information display means for displaying the collected product detailed information on the product information providing page, the flyer information Flag information that can identify whether or not the product information provision page is created is associated with the product information provision page, and the product information provision page creation means has not created a corresponding product information provision page based on the flag information. An uncreated information specifying means for specifying flyer information is provided, and the product information providing page corresponding to the specified flyer information is created.

  According to the present invention, work for registering product information for posting on a product information providing site that provides product information related to products is facilitated, and the site operator's effort for site operation can be reduced. become able to.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of the configuration of a product information providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, the product information providing system 100 includes a product information providing server 10, a leaflet creator terminal 20, and consumer terminals 31 to 3N (N = 1, 2,...). The merchandise information providing server 10, the leaflet creator terminal 20, and the consumer terminals 31 to 3N are each connected to a communication network 40 such as the Internet.

  The merchandise information providing server 10 is configured by an information processing apparatus such as a WWW server. The leaflet creator terminal 20 and the consumer terminals 31 to 3N are each configured by an information processing device such as a personal computer.

  The merchandise information providing server 10 is a server managed by a system administrator of the merchandise information providing system 100, for example, and provides merchandise such as food and beverages sold in stores to the consumer terminals 31 to 3N. Various functions such as a function for executing processing (function as a product browsing site) and a function for executing processing for receiving an order for a product desired to be purchased from the consumer terminals 31 to 3N (function as a product ordering site) .

  The merchandise information providing server 10 includes a merchandise master DB 11 in which a merchandise master indicating various information related to merchandise is stored, and a flyer DB 12 in which flyer information created by a flyer creator is stored. The product master DB 11 and the leaflet DB 12 may be inside or outside the product information providing server 10.

  For example, as shown in FIG. 2, the “product master” includes a product name of the corresponding product, a product code assigned to uniquely identify the corresponding product (product master code: an example of product identification information), Various types of information related to the product such as a category, a production history of the corresponding product (production location, producer, etc.), a distribution history (distribution route, etc.) and a price of the product are associated with each other.

  For example, as shown in FIG. 3, the “flyer information” corresponds to a flyer code for uniquely identifying each flyer and a flyer image indicating image data obtained by capturing the flyer into a computer by a scanner or the like and digitizing it. The flyer posted product information indicating each product posted on the flyer is associated with the product. The flyer-published product information is a product name, product code, component position on the flyer, and various information related to the product posted on the flyer, such as a product image that is an image of each product. “Composition position on the flyer” is coordinate data indicating the position where the corresponding product is placed on the flyer. In this example, each product is placed in a rectangular placement area. It is indicated by the combination of the upper left coordinate and the lower right coordinate.

  The flyer creator terminal 20 is a terminal device managed by a flyer creator who creates an advertisement flyer of a store that sells products such as foods and beverages. In addition, each of the consumer terminals 41 to 4N is a terminal device managed by the consumer.

  The flyer creator terminal 20 includes a flyer DB 21 in which flyer information created by a flyer creator is stored. The flyer creator terminal 20 registers the flyer information created in response to the operation of the flyer creator in the flyer DB 21 and transmits the flyer information to the product information providing server 10. The merchandise information providing server 10 stores the leaflet information received from the leaflet creator terminal 20 in the leaflet DB 12.

Next, the operation of the product information providing system 100 of this example will be described.
FIG. 4 is a flowchart showing an example of order site page creation processing in the product information providing system 100 of this example. Here, the case where an order site page is created from the leaflet information X stored in the leaflet DB 12 will be described as an example. The order site page creation process is executed, for example, when an operator gives an instruction, when new leaflet information is obtained, or periodically.

  In the order site page creation process, first, the product information providing server 10 specifies the flyer information X for which no order site page has been created yet (step S101), and the flyer image (for example, EC005.jpg) in the specified flyer information X. Is read (step S102). The identification of the flyer information X for which no order site page has been created can be performed, for example, by associating the flyer information with flag information that can identify whether or not an order site page has been created, and depending on the state of the flag information. Good.

Next, the product information providing server 10 creates a meta tag (meta keyword tag in which a search keyword is set) for each leaflet product associated with the leaflet information X (step S103). "Meta tag" is an HTML (Hyper Text Markup Language) or XML (Extensible)
A tag created by a markup language such as Markup Language, and means a tag that sends information to a site search engine. In step S <b> 103, the product information providing server 10 creates a meta tag in which the product code of each flyer posted product associated with the flyer information X is set as a keyword.

  When the meta tag is created, the product information providing server 10 embeds each created meta tag in the corresponding product placement position in the flyer image (step S104). That is, the product information providing server 10 performs a process of embedding the meta tag created for each flyer-published product in an area where the corresponding product is posted on the flyer. Specifically, the product information providing server 10 performs a process of embedding a meta tag created for a certain flyer-published product in a product placement area specified by configuration position information on the flyer in the flyer-published product (see FIG. 3). This is done for all products on the flyer.

  Then, the product information providing server 10 includes an order site page storage DB (not shown) that itself has an order site page in which a meta tag of each flyer-published product is embedded in the placement area of each flyer-published product in the flyer image of the flyer information X. (Step S105).

  As described above, the order site page in which the meta tag of each flyer-published product is embedded is created and stored in the placement area of each flyer-published product in the flyer image.

  FIG. 5 is a flowchart showing an example of product information provision processing in the product information provision system 100 of this example. Here, an example will be described in which product information is provided on the order site page in response to access from the consumer terminal 31 used by the consumer A, and an order for the product is received on the order site page.

In the commodity information providing process, firstly, consumer terminal 31, in response to the operation of the consumer A, accesses the product ordering site that goods information providing server 10 is established, which is granted in advance consumer A The consumer ID is presented and a request for browsing the product order site is made. The consumer ID is an identification code that can uniquely identify each consumer, and is given to the consumer by performing user registration that presents a name, an address, and the like.

  Upon receiving a request for browsing the product order site, the product information providing server 10 reads out the order site page stored in the order site page storage DB (not shown) included in the product information providing server 10 and transmits it to the consumer terminal 41. (Step S201).

  When receiving the order site page from the merchandise information providing server 10, the consumer terminal 31 displays the received order site page on the display device provided therein.

  On the order site page, for example, as shown in FIG. 6, a flyer image obtained by digitizing an advertisement flyer created for a certain store (supermarket OO) is displayed. Although this flyer image is not visible on the screen display, product display areas (product placement areas) M1 to M6 of each product are defined, and a meta-dug is embedded in each of the product display areas M1 to M6. In addition, you may make it display the enclosure of a dotted line as shown in FIG. 6 so that the merchandise display area M1-M6 which is an area | region where the meta tag is embedded may be visually recognized.

  Next, the product information providing server 10 determines whether the position of the cursor P displayed on the order site page and movable on the order site page by the operation of the consumer terminal 31 by the user A is in the product display areas M1 to M6. Whether or not is monitored (step S202).

  When the position of the cursor P is within the product display areas M1 to M6, the product information providing server 10 refers to the meta tag embedded in the product display area where the cursor P is located, and adds a keyword to the meta tag. Then, the set product code is specified (step S203).

  When the product code is specified, the product information providing server 10 refers to the product master stored in the product master DB 11 and the flyer information stored in the flyer DB 12, and details of the product associated with the specified product code. Information is collected, and a product detail information subwindow including a display area for displaying the collected product detail information is created and displayed on the order site page (step S204).

  Specifically, when it is confirmed that the cursor P has entered the “potato” product display area M1 displayed on the order site page, the product information providing server 10 is embedded in the product display area M1. The product code “0001” of “potato” is identified with reference to the meta tag, and the detailed information of the product with which the product code “0001” is associated with reference to the product master and the flyer information (for example, origin, product image, Material, the presence / absence of allergen, etc.) when the product is a sugar beet, and the product detail information sub-window W1 is displayed as shown in FIG. 7, for example.

  Further, the product information providing server 10 refers to the product master stored in the product master DB 11 and collects summary information of the product associated with the identified product code, for example, as shown in FIG. For an order including a display area for displaying the product summary information, an input area 101 for inputting the number of purchases, a display area for displaying the total of the purchase amount of the corresponding product as a subtotal, and a purchase button 102 pressed when purchasing A sub window W2 is created and displayed on the order site page (step S205).

  Further, as shown in FIG. 8, for example, the product information providing server 10 corrects the purchase quantity, the display area for displaying the product name and the purchase quantity of the product for which purchase is determined, the display area for displaying the total purchase price, and the purchase quantity. A purchase list sub-window W3 including a correction button 103 that is pressed when making a decision and a decision button 104 that is pushed when making a decision to purchase with the displayed content is created and displayed on the order site page To do.

  Next, the merchandise information providing server 10 monitors whether or not there has been an operation by the consumer A such as an input to the input area or a button press in the ordering sub-window W2 or the purchase list sub-window W3 (step S1). S206), it is monitored whether or not a click operation has been performed when the cursor P is outside the sub-windows W1 to W3 (step S207).

  When there is an operation by the consumer A in the order sub-window W2 or the purchase list sub-window W3 (Y in step S206), the merchandise information providing server 10 performs a corresponding process according to the operation content ( Step S208). For example, when the number of purchases is input in the input area 101, the input number of purchases is displayed, and the subtotal is calculated and displayed. For example, when the purchase button 102 is pressed, it is reflected in the product name, quantity, and total amount of the purchase list sub-window W3. Further, when the correction button 103 is pressed, a process for enabling correction work is performed by opening a purchase list correction sub-window or the like, and when the determination button 104 is pressed, it is displayed in the purchase list. Processing to accept an order by contents.

  When the response processing is completed, the product information providing server 10 determines whether or not to end the display of the sub-window according to the response content (step S209). If not, the processing proceeds to step S207. The process proceeds to step S210. In this example, it is determined that the display of the sub window is to be ended only when the corresponding process when the enter button 104 is pressed is performed.

  On the other hand, when the click operation is performed when the cursor P is outside each of the subwindows W1 to W3 (Y in step S207), the merchandise information providing server 10 proceeds to step S210.

  In step S210, the merchandise information providing server 10 executes a process of ending the display of the subwindows W1 to W3. Then, the process proceeds to step S202.

  When the position of the cursor P enters any of the product display areas M1 to M6 as described above, the posted product is identified from the meta tag embedded in the entered product display area, and the detailed information of the posted product is displayed. A product detail information sub-window W1 for display is created and displayed, and a process for creating and displaying an order sub-window W2 for placing an order for the posted product is executed.

  In the above-described embodiment, the product detail information is collected based on the product master and the flyer information (see step S204). However, the product detail information using only one of the product master and the flyer information. May be collected.

  In the above-described embodiment, the detailed product information is displayed by the sub window. However, the product detailed information may be displayed by another method such as another window instead of the sub window. Similarly, in the above-described embodiment, the order input area is displayed by the sub window. However, the order input area may be displayed by another method such as another window instead of the sub window.

  In the above-described embodiment, the flyer creator side creates the flyer information and the product information providing server 10 obtains it via the communication network 40. However, the system administrator side may create it.

  As described above, the product information providing server 10 digitizes the advertising flyer, the product code that can specify the posted product posted on the advertising flyer, and the product that indicates the posted area of the posted product. Product information provided with a leaflet DB 12 that stores leaflet information including posted region information, and embedded with a meta tag that sets the product code of the corresponding product in each posted region of each posted product in the flyer image included in the leaflet information A page (order site page) is created, and in response to a request from the consumer terminals 31 to 3N, the product information provision page is transmitted to the consumer terminals 31 to 3N and displayed on the display screens of the consumer terminals 31 to 3N. In response to the fact that the cursor P, which is movable on the product information providing page that has been entered, has entered the publication areas M1 to M6 of the respective publication products, Since the product code set in the meta tag embedded in the region M1 is specified, the product detailed information indicating the details of the product indicated by the specified product code is collected, and the collected product detailed information is displayed. Work for registering product information to be posted on a product information providing site that provides product information related to products is facilitated, and the site operator's labor for site operation can be reduced.

  In other words, it is possible to create a product information provision page using the flyer information in which the product code of each product and the product placement area information are associated with the flyer image, and the product of each product posted on the product information provision page Since there is no need to register information one by one, the work for registering product information for posting on the product information providing site can be done easily and quickly, and the site operator's effort to operate the site Can be greatly reduced.

  In other words, simply by preparing flyer information in which the product code of each product and product placement area information are associated with the flyer image, the product information providing page on which each product on the flyer is posted is automatically displayed. This makes it possible to greatly reduce the work for registering product information to be posted on the product information providing site.

  In the embodiment described above, when the product information providing server 10 refers to the flyer information stored in the flyer DB 12 and collects the product detail information including the product image of the corresponding product. Various information such as product images registered as flyer information can be collected as product detailed information.

  In the above-described embodiment, when the product information providing server 10 refers to the product master and collects detailed product information including the production history of the corresponding product, it is registered in the product master. Various kinds of information such as production history and distribution history of existing products can be collected as product detailed information.

  In the embodiment described above, the product information providing server 10 creates the product detailed information sub-window W1 including the product detailed information display area, and the front side of the flyer image displayed on the product information providing page. The product detail information sub-window W1 is displayed so as to be superimposed on (see FIG. 7), so that it is possible for the user to display it easily.

  In the embodiment described above, the product information providing server 10 receives the flyer information from the flyer creator terminal 20 used by the flyer creator that creates the advertisement flyer via the communication network 40, and the received flyer information. Is registered in the leaflet DB 12, the system operator does not need to create leaflet information, and the work for registering product information for posting on the product information providing site can be further reduced. It becomes like this.

  According to the present invention, it is easy to register product information for posting on a product information providing site for providing product information related to products, and to reduce the site operator's labor for site operation. Useful.

It is a block diagram which shows the example of a structure of the merchandise information provision system which concerns on one embodiment of this invention. It is explanatory drawing which shows the example of a goods master storage table. It is explanatory drawing which shows the example of a flyer information storage table. It is a flowchart which shows the example of an order site page creation process. It is a flowchart which shows the example of a merchandise information provision process. It is explanatory drawing which shows the example of an order site page. It is explanatory drawing which shows the example of an order site page. It is explanatory drawing which shows the example of an order site page.

Explanation of symbols

10 Product Information Providing Server 11 Product Master DB
12 Flyer DB
20 Flyer Maker Terminal 21 Flyer DB
31-3N Consumer terminal 40 Communication network 100 Product information providing system

Claims (8)

A product information providing server that provides product information related to food and beverage products to a consumer terminal used by a consumer via a communication network,
It is possible to identify the flyer image that has been digitized by the flyer digitizing means that takes the advertisement flyer into the flyer creator's terminal used by the flyer creator that creates the advertisement flyer, and the posted product that is posted on the advertisement flyer. Flyer information storage means for receiving and storing flyer information including a product code and product placement area information indicating a placement area of the posted product from the flyer creator terminal ;
Product information provision for creating a product information provision page in which a meta tag in which the product code of the corresponding product included in the leaflet information is embedded in each of the placement areas of each posted product in the leaflet image included in the leaflet information Page creation means;
In response to a request from the consumer terminal, merchandise information provision page transmitting means for transmitting the merchandise information provision page to the consumer terminal;
The cursor that is movable on the product information providing page displayed on the display screen of the consumer terminal is embedded in the posted posting area in response to the insertion of each posted product into the posted area. A product code identifying means for identifying the product code set in the meta tag,
Product detail information collection means for collecting product detail information indicating the details of the product indicated by the identified product code,
Product detailed information display means for displaying the collected product detailed information on the product information providing page,
The flyer information is associated with flag information that can identify whether or not the product information provision page is created,
The product information provision page creation means includes:
Based on the flag information, having a non-created information specifying means for specifying flyer information for which the corresponding product information providing page has not been created,
A product information providing server that creates the product information providing page corresponding to the specified leaflet information. The product information providing server according to claim 1, wherein the uncreated information specifying unit specifies flyer information for which the corresponding product information providing page is not created when new leaflet information is obtained or periodically. 3. The product information provision according to claim 1, wherein the product detailed information collecting unit collects product detailed information including a product image of the corresponding product with reference to the flyer information stored in the flyer information storage unit. server. For each product, including product master storage means for storing a product master in which product name, product code, price, production history is associated,
The product information providing server according to any one of claims 1 to 3, wherein the product detail information collection unit collects product detail information including a production history of the corresponding product with reference to the product master. The product detail information display means creates a product detail information sub-window including a display area for the product detail information, and superimposes the product detail information on the front side of the flyer image displayed on the product information providing page. The product information providing server according to any one of claims 1 to 4, wherein a sub-window is displayed. A product information providing system comprising: a consumer terminal used by a consumer; and a product information providing server that provides product information related to food and beverage products to the consumer terminal via a communication network,
The product information providing server includes:
A flyer image that has been digitized by the flyer digitization means that takes the advertisement flyer into the flyer creator's terminal used by the flyer creator that creates the advertisement flyer , and a product that can identify the posted product that is posted on the advertisement flyer Flyer information storage means for receiving and storing flyer information including a code and product placement area information indicating a placement area of the posted product from the flyer creator terminal ;
Product information provision for creating a product information provision page in which a meta tag in which the product code of the corresponding product included in the leaflet information is embedded in each of the placement areas of each posted product in the leaflet image included in the leaflet information Page creation means;
In response to a request from the consumer terminal, merchandise information provision page transmitting means for transmitting the merchandise information provision page to the consumer terminal;
The cursor that is movable on the product information providing page displayed on the display screen of the consumer terminal is embedded in the posted posting area in response to the insertion of each posted product into the posted area. A product code identifying means for identifying the product code set in the meta tag,
Product detail information collection means for collecting product detail information indicating the details of the product indicated by the identified product code,
Product detailed information display means for displaying the collected product detailed information on the product information providing page,
The flyer information is associated with flag information that can identify whether or not the product information provision page is created,
The product information provision page creation means includes:
Based on the flag information, having a non-created information specifying means for specifying flyer information for which the corresponding product information providing page has not been created,
A product information providing system for creating the product information providing page corresponding to the specified leaflet information. The product information providing server includes product master storage means for storing a product master in which a product name, a product code, a price, and a production history are associated with each product,
The product information providing system according to claim 6, wherein the product detail information collecting unit collects product detail information including a production history of the corresponding product with reference to the product master. The product detail information display means creates a product detail information sub-window including a display area for the product detail information, and superimposes the product detail information on the front side of the flyer image displayed on the product information providing page. The product information providing system according to claim 6 or 7, wherein a sub-window is displayed.

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