KR100720565B1 - manage method for system of shopping-mall service system and manage method for expulsion this system - Google Patents

Abstract

The present invention relates to a cyber shopping mall based on the Internet. When performing e-commerce on-line, a web page of a shopping mall is applied to each store such as a department store so that consumers can enjoy a comfortable shopping. By increasing the sales rate of various products, it is possible to reduce the efforts of the shopping mall service companies for the publication of various advertisements.

To this end, the present invention receives the application information including the quantity and size of the product from each of the companies associated with each product in order to differentially rent the web page of the hierarchical directory, the system operating the shopping mall service, the system The plurality of hierarchies according to the directory of the web page are differentially allocated based on the received application information for each company, and a web page including the various information for each company is displayed in the assigned directory of each hierarchical layer. .

Cyber Shopping Mall, Ads by Store

Description

Manage method for system of shopping-mall service system and manage method for expulsion this system}

1 is a block diagram showing an example of the configuration of the homepage of a typical cyber shopping mall

FIG. 2 is a diagram illustrating an example of configuration of a web page according to the lower layer of FIG. 1.

FIG. 3 is a diagram illustrating an example of a configuration of a web page according to a lower layer of FIG. 2.

4 is a schematic view showing the configuration of a cyber shopping mall system according to the present invention;

5 is a flowchart schematically illustrating a process of selecting each company entered on a web page to build a system of a cyber shopping mall according to the present invention.

6 is a flowchart briefly illustrating an operation process of a cyber shopping mall system according to the present invention.

7 is a block diagram showing an example of the configuration of the homepage of the cyber shopping mall according to the present invention

8 is a diagram illustrating an example of a configuration of a web page according to the lower layer of FIG. 7.

9 is a diagram illustrating an example of a configuration of a web page according to the lower layer of FIG. 8.

10 is a configuration diagram showing an example of a state moved to the corresponding site operating the store of the cyber shopping mall according to the present invention

Explanation of symbols for main parts of the drawings

20. Cyber shopping goods service system 21. Web server

22. Product Information Database
23. Business Information Database

30. Manufacturer

The present invention relates to a shopping mall on the Internet, and more particularly, to a shopping mall system constructed based on a method of operating a department store in a virtual space and a method of operating the same.

Recently, with the rapid development of the Internet, consumers can search their products by connecting their personal PCs on the Internet at home, even if they do not have to travel to various places.

Accordingly, cyber shopping malls that provide information on the product on the Internet and induce the sale of the product have been rapidly developed.

FIG. 1 illustrates an embodiment of a corresponding homepage of a general cyber shopping mall.

That is, the homepage of the conventional cyber shopping mall has a top menu divided into a plurality of categories.

At this time, the top menu is classified into a menu such as fashion, family, home, office, book / music, leisure, gift, and the like. It has a plurality of submenus corresponding to sub-categories of the menus.

FIG. 2 illustrates an embodiment of a screen of a web page displayed when a menu for a home is selected among the various top menus described above.

That is, the hierarchical web page displays sub-menus for various home appliances and displays brief introductions and prices of representative products among home appliances of various companies sold in cyber shopping malls.

3 illustrates an embodiment of a screen displayed when a cleaner is selected from the aforementioned various submenus.

That is, the introduction and price of products of the category corresponding to the submenu are displayed on the web page of the hierarchy.

In addition, the above screen has a search box to enable searching for each product.

As a result, the cyber shopping mall having the screen configuration described above operates a web page in a form in which the operation method is a brief introduction of the product and a method of encouraging consumers to select / purchase a required product by searching for the product.

However, the above-described conventional cyber shopping mall has a problem in that the consumer cannot comfortably shop because the web server is established for the purpose of selling the product, not for the purpose of shopping for the consumer.

In other words, unless the consumer needs to purchase a product before accessing the shopping mall, the consumer has a problem in that shopping.

In addition, the above-described conventional cyber shopping malls only start advertisements for each product, but advertisements for a company manufacturing or selling the product are not made.

As a result, the consumer only obtains information about the product, and it is difficult to obtain information about other products manufactured by the manufacturer of the product.

In addition, while the manufacturer of the product wants his product to be advertised more effectively, the advertisement of the product displayed in the shopping mall as described above is uniformly listed on the web page of the final layer. There was a complaint.

In addition, the service company that operates the shopping mall has had to perform a work directly for the display of various advertisements displayed on the webpage as described above.

The present invention has been made to solve the above-mentioned problems, by applying the differential operation of each store, such as a department store web page of the shopping mall to allow consumers to enjoy a comfortable shopping and to sell the sales of various products to the company The purpose of the present invention is to provide a shopping mall service system and method for reducing the efforts of a shopping mall service company for posting various advertisements.

In addition, an object of the present invention is to provide a system construction method for operating a shopping mall service system to reduce the dissatisfaction with the manufacturer of the product by making a differential posting for various advertisements.

According to the service operation method of the shopping mall service system of the present invention for achieving the above object, having a product information database that stores information about the product and a company information database that stores information about the product company manufacturing or selling the product In the system construction method for operating a shopping mall service system, the system receives the application information according to the desire to enter the shopping mall system from the product company in order to differentially lease the web page of the hierarchical directory, Storing the product information of the product company included in the received application information, an introduction of the product company, and a URL (Uniform Resource Locator) information for linking to a site operated by the product company in the company information database; The product whose system is included in the application information At the request of a company, one of the differential multiple layers according to the hierarchical directory is assigned to the product companies, and a web page including the various information stored in the company information database is displayed in the directory of the assigned hierarchy. When the displayed web page is selected, the connected terminal is connected to the site operated by the product company.

Preferably, the system provides an application form online and receives the application information through the application form.
Advantageously, the system charges differential rents for multiple tiers of the hierarchical directory.
Preferably, each company-specific web page includes URL (Uniform Resource Locator) information for linking to a site operated by each company.
Preferably, a web page for each company is constructed based on data provided from each company.

Hereinafter, the present invention will be described in more detail with reference to FIGS. 4 to 10 illustrating a method of operating the present invention cyber shopping mall and a method of operating a construction for the operation with reference to the accompanying drawings. .

4 is a schematic view showing the configuration of the cyber shopping mall system according to the present invention, and FIG. 5 is a schematic diagram illustrating a process of selecting each company entered on a web page to build a system of the cyber shopping mall according to the present invention. 6 is a flowchart briefly illustrating an operation process of the cyber shopping mall system according to the present invention.

First, the configuration of the system for a cyber shopping mall according to the present invention is the same as that of a general cyber shopping mall.

However, the system 20 of the cyber shopping goods of the present invention further has a company information DB 23 in which information about a manufacturer 30 or a seller of each product is stored, as well as the web server 21.

In other words, the conventional general cyber shopping has only a DB (Data Base) 22 for each product, but simply does a search for an individual product as a company related to the product has not built the DB. And only the advertisement was made, but the search for the company or the advertisement for the company was not made.

Accordingly, the present invention is to build a company information DB (23) for storing the information of the company so as to perform the advertisement of each company associated with each product, the webpage of the information of each company stored in the company information DB By providing a prize, each shop can be cyber shopping.

At this time, it is preferable that the information on each company stored in the company information DB 23 can serve as a store by allowing each company to maintain itself.

This allows each company 30 to manage the latest information such as continuously modifying its information on the allocated space of the DB 23 so that advertisements can be started freely according to the intention of each company. In addition, the service provider operating the system 20 of the cyber shopping mall is to reduce the effort to be performed separately in order to develop the advertisement of each company.

To this end, in the system 20 of the cyber shopping mall according to the present invention, an authentication system is constructed to check the authority of each company to be connected to the DB 23.

In this case, since the authentication system may be implemented by a system that is currently widely known, a detailed description thereof will be omitted.

Therefore, by the system construction of the present invention, the consumer selects a product that he / she likes and purchases in the process of shopping a specialized store for each product, rather than searching for the information of the corresponding product with the necessary product in mind.

Hereinafter, with reference to the flow chart of Figure 5 showing the selection process of each company entered on the web page to build the system 20 of the present invention cyber shopping mall as described above in more detail.

First, the system 20 for operating a cyber shopping mall service receives an application (SA110) according to a desire to enter a store from each corresponding company 30 related to each product.

The cyber shopping mall may be configured by each company 30 who has recognized the corresponding contents through an advertisement posted by a homepage or a separate advertisement means of the service operation system 20, and prepares an application based on the desired entry. You can do this by submitting it to the company running the service.

At this time, the application of the request for entrance to the store can be made online, and can be performed by using a method such as mailing through documents. However, the application is not limited to any one method. It is more preferable to configure to receive the application of the desired entry through the construction of computerization, and the embodiment of the present invention proposes that the acceptance method of the entry application is made online.

In addition, it is more preferable that the cyber shopping mall service company provides the designated form online so that the application of the request for entering the store online can be more conveniently performed as described above.

That is, by providing a guide menu according to necessary entry information such as company name, product, size, company information, etc. of the entering company in advance on the application, the entering company simply downloads the application and blanks the information according to each menu. It should be written in (vacant) and delivered to the shopping mall service company.

At this time, the application form of the desired entry is provided to be downloaded (down-load) through a bulletin board or a library, etc. displayed on the web page of the shopping mall service system.

On the other hand, upon receipt of an application request for entry from each relevant company related to each product, the company operating the cyber shopping mall may select a hierarchy of hierarchical directories from each relevant company based on the data according to the application. A lease (SA120) is determined by differentially designating a web page on the directory located at the C).

The information in each application of the application referred to in the above decision to provide a differential hierarchy of directories may be the size of each product company, but this is in response to the request of each product company in consideration of fair transactions with other companies. It is desirable to be able to designate each accordingly.

To do this, rents must be set differentially according to the directories located in the entries of each depth.

This is the same principle as setting a high rent for a good location in a general store such as a general department store.

That is, when a user accesses the site and selects a top menu on the homepage, each submenu on a page of a lower hierarchy is displayed. Considering that it is gradually moved onto the screen displaying the submenu on the page of the lower layer, it is preferable to set the rent more expensively as it is located in the upper layer.

In addition to the above-described method, it is understood that the area of the screen displayed in the directory of the corresponding hierarchy may be differently provided for each company to perform differential pricing of rent.

On the other hand, if the business 30 that wishes to enter the store in the above process does not like the hierarchy of the web page allocated from the company operating the cyber shopping mall service system 20, the operation of the shopping mall service system 20 The company must be notified (SA130).

Accordingly, the operating company of the shopping mall service system re-receives the request of the shop entering company (SA140), and re-reviews / re-adjusts the received details to determine whether to accept according to the details (SA150).

In this case, if the acceptance (SA160) is not made, it is notified again to the company wishing to enter the store, and the above-described adjustment process is performed again, and if the acceptance (SA160) is made, the lease for the store (SA170).

According to the above process, the web directory of the differential directory hierarchy provided by the company entering the store is constructed to display various information of the product company to which the directory is allocated.

In this case, the information of the product company is information including at least one of each type of product sold by the product company, an introduction of the product company, and a homepage of a site operated by the product company.

The web page of the directory includes URL (Uniform Resource Locator) information of a corresponding site operated by a product company assigned the directory.

In other words, the web page is simply to introduce the company, if you select any area of the web page, especially the hyper-text (linked or hyperlinked) design of the company's website It is desirable to allow the company to operate as an independent store.

However, the present invention is not limited to the above description, and the webpage assigned by the corresponding company may be directly operated, such as produced or modified by the corresponding company, or the data about the webpage produced by the relevant company may be cybered. When providing a shopping mall service system, the cyber shopping mall service system may be constructed and operated based on the data.

Hereinafter, referring to the flowchart of FIG. 6, which illustrates an operation process according to an embodiment of the cyber shopping mall system constructed by the above-described process, it will be described in detail.

First, a consumer connects to the system 20 for operating a cyber shopping mall service using his PC (or a communication means such as a personal terminal) 10 (SB110).

In this case, the corresponding homepage of the cyber shopping mall service system 20 as shown in FIG. 7 is displayed on the screen of the PC of the consumer.

At this time, the top menu 20a for various service items is displayed on the homepage as shown in the drawing. In this state, when a menu for shopping is selected from the top menus 20a, the top menu 20a is displayed as shown in FIG. The menu according to the type (classification) of the product and the menu according to the general store are respectively displayed.

The menu according to the type of each product has a top menu (20c) including the home / household goods, fashion, leisure, books / record, cooking / food purchase, family, office supplies, flowers / gifts, etc. The top menu has submenus 20d corresponding to the above menus, and the menu according to the general store includes submenus corresponding to various shopping malls.

In this state, when the consumer selects any one submenu 20d among various submenus presented on the webpage (SB120), various stores belonging to the submenu are displayed on the webpage as shown in FIG. (SB130).

That is, when the consumer selects a submenu according to the home appliance (SB140), a brief advertisement for the corresponding store having the menu as the main selling product is displayed (SB151).

In this case, only one store is not displayed on the store, at least one or more stores are displayed on the same screen, or only a few stores are displayed on most of the screens, and other stores are served. It can be displayed to be presented as a menu.

The displayed screen may be configured to be displayed as a full screen or a partial screen on a screen on the same web page, and thus no specific limitation thereof.

Therefore, the consumer selects the store of the company that wants to see the advertisement for each store displayed on the screen as described above (SB152).

Then, when the selection of the store is made by the above process, it moves to the corresponding site of the company operating the store as shown in FIG. 10 (SB160).

At this time, the selection of the store is made by selecting an area made of hypertext in the advertisement for the store or selecting a picture area 20f in which URL information of the corresponding site is stored.

However, when the selection is made for any one store as described above, it is not necessarily configured to be moved to the corresponding site operated by the store.

That is, when a consumer selects a store, the cyber shopping mall service stores the web page of the store together on a DB where information about the company is stored so that a web page containing detailed information about the store can be displayed. It can be understood that it can be set to be linked with the corresponding web server of the system.

In this case, the corresponding web page for the store is produced and operated by the product company operating the store, so that the service system for operating the cyber shopping mall can simply manage the web page of each company. desirable.

On the other hand, on the web page of the shopping mall service system according to the present invention, a search box 20e is constructed to search for each store or product.

This is to enable the search if the customer wants to find the store in a state where the customer knows the information about each store (store name, etc.) and the product information.

That is, when a consumer enters each store and a product in the search box and performs a search (SB153), the web server displays the store and a product corresponding to the written content (SB154).

In this case, the program for searching the store and the product may be a program for a general engine for content based retrieval technique or a program for an engine for annotation based retrieval technique. Use, but not necessarily.

As a result, by selecting a store, a consumer can shop for the product and information on various products operated in the store, instead of searching for a product that he had in mind.

As described above, the cyber shopping mall service system according to the present invention has the following effects.

First, as a consumer performs shopping by shopping a general shopping store such as a department store, it is possible to enjoy shopping by acquiring information about new products released from a corresponding company instead of a known product.

As a result, the cyber shopping mall has an effect that gives consumers satisfaction as a company for shopping in a virtual space rather than a company for selling a simple product.

Secondly, by making differential advertisements for advertisements of various products, the competition among manufacturers of each product is induced in each department store, and the production and operation of the advertisements is in accordance with the intentions of the companies. There is also an effect made possible.

Claims (15)

A system construction method for operating a shopping mall service system having a product information database storing information on a product and a company information database storing information on a product company manufacturing or selling the product. Receiving, by the system, application information according to a desire to enter the system from the product company in order to differentially rent a web page of a hierarchical directory; Storing URL (Uniform Resource Locator) information for the sales product of the product company, an introduction of the product company, and a link to a site operated by the product company included in the received application information in the company information database. Wow; The system assigning one of the differential multiple tiers according to the hierarchical directory to the product companies in response to a request of the product company included in the application information; Displaying a web page including the various information stored in the company information database in a directory of the assigned hierarchy; If the displayed web page is selected, connecting the connected terminal to the site operated by the product company. delete delete delete delete delete The method of claim 1, wherein the system charges differential rents for the multiple tiers according to the hierarchical directory. delete delete delete The method of claim 1, wherein a web page of the product company is constructed based on data included in the application information. delete delete delete delete

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