KR20220086967A - Apparatus, method and system of group buying based on augmented reality - Google Patents

Abstract

The present application relates to an AR-based group purchase service providing apparatus, method, and system. The apparatus for providing a group purchase service according to an embodiment of the present application generates product information on group purchase products based on product search information received from a user terminal. a search unit that provides product information for group purchase to the user terminal, a group purchase unit that provides product information for group purchase to the user terminal, an information providing unit that provides seller information of the product to the user terminal, and 3D modeling information of the product and the user image received from the user terminal It may include an AR unit that provides a matched AR (Augmented Reality) image to the user terminal.

Description

AR-based group purchase service providing device, method and system {APPARATUS, METHOD AND SYSTEM OF GROUP BUYING BASED ON AUGMENTED REALITY}

The present application relates to an AR-based group purchase service providing apparatus, method and system.

With the development of IT technology, the number of people using electronic commerce methods such as online shopping and home shopping is increasing from the method of directly purchasing products in stores and department stores in the past.

In addition, in the case of an electronic commerce method such as online shopping, time and physical restrictions for purchasing a product are reduced, and at the same time, many people can obtain information to purchase a product.

By using the characteristics of this electronic commerce method, an electronic commerce method called group purchase has emerged, in which consumers who want to purchase products jointly order a large quantity of products. It has the advantage of being able to produce and sell products and secure profits while reducing product production costs.

However, in the case of the electronic commerce method, there is a limit to obtaining product information by means of an electronic medium, and there is a disadvantage in that the product is purchased without seeing the real thing. Because it is limited, there may be cases where the consumer cannot obtain the desired product.

The technology that is the background of the present application is disclosed in Korean Patent Registration No. 10-1771006.

The present application is to solve the problems of the prior art described above, the AR-based group purchase service providing device that can provide a group purchase service for the product to the user by requesting a product that the consumer directly wants to purchase together, It aims to provide a method and system.

The present application aims to solve the problems of the prior art described above, and to provide an AR-based group purchase service providing apparatus, method, and system capable of providing AR images such as directly wearing and placing a real product. do.

In addition, the present application is to solve the problems of the prior art, and provides a seller information such as credit rating and sales grade of the seller to the user so that the user can trust and purchase the product, an AR-based group purchase service providing device; It aims to provide a method and system.

However, the technical problems to be achieved by the embodiment of the present application are not limited to the technical problems as described above, and other technical problems may exist.

As a technical means for achieving the above technical problem, the apparatus for providing a group purchase service according to an embodiment of the present application includes a search unit for generating product information regarding a group purchase product based on product search information received from a user terminal, the A group purchase unit that provides product information for group purchase to a user terminal, an information provider that provides seller information of the product to the user terminal, and AR (Augmented AR) that matches the 3D modeling information of the product with the user image received from the user terminal Reality) may include an AR unit for providing an image to the user terminal.

The search unit of the apparatus for providing a group purchase service according to an embodiment of the present application may generate the product information including the lowest price of the group purchase product.

The search unit of the apparatus for providing a group purchase service according to an embodiment of the present application may generate the product information including at least one of new product information, discount product information, and recommended product information.

The group purchase unit of the apparatus for providing a group purchase service according to an embodiment of the present application receives the group purchase request from the user terminal, provides the received group purchase request to the seller terminal, and provides information on the group purchase product from the seller terminal may be received and provided to the user terminal.

The seller information of the apparatus for providing a group purchase service according to an embodiment of the present application may include an identity of a seller of the group purchase product, a purchase satisfaction evaluation, the number of purchases, and a seller rating.

In the AR unit of the apparatus for providing a group purchase service according to an embodiment of the present application, when the category of the product corresponds to food, the AR image may include an appearance of the product, nutritional information, and a recipe.

The group purchase service providing system according to an embodiment of the present application provides the group purchase service providing apparatus, a user terminal receiving an input from a user, a seller terminal receiving an input from a seller, and the seller information to the group purchasing service providing apparatus and a network for communicatively connecting the seller information providing device and the group purchase service providing device, the user terminal, the seller terminal, and the seller information providing device.

The group purchase service providing apparatus of the group purchase service providing system according to an embodiment of the present application may generate the product information including the selling price and the lowest price of the group purchase product.

The user terminal of the group purchase service providing system according to an embodiment of the present application transmits group purchase request information to the group purchase service providing device, and the group purchase service providing device transmits the received group purchase request to the seller. provided to the terminal, and the group purchase offer product information received from the seller terminal is provided to the user terminal, and the seller terminal receives the group purchase request from the group purchase service providing device, and the group purchase offer product information may be transmitted to the group purchase service providing device.

The apparatus for providing a group purchase service of the system for providing a group purchase service according to an embodiment of the present application may generate the product information including at least one of new product information, discount product information, and recommended product information.

The method for providing a group purchase service according to an embodiment of the present application includes a product information generation step of generating product information on a group purchase product based on product search information received from a user terminal in the search unit, and jointly from the group purchase unit to the user terminal The group purchase product information providing step of providing product information for purchase, the seller information providing step of providing the seller information of the product from the information providing unit to the user terminal, and 3D modeling information of the product in the AR unit and received from the user terminal The AR image providing step of providing an AR (Augmented Reality) image obtained by matching the user image to the user terminal may be included.

The product information generation step of the group purchase service providing method according to an embodiment of the present application may be to generate the product information including the selling price and the lowest price of the group purchase product.

The group purchase product information providing step of the group purchase service providing method according to an embodiment of the present application includes receiving a group purchase request from the user terminal, and providing the group purchase request with the received group purchase request to a seller terminal; , it may include a group purchase request step of receiving the group purchase offer product information from the seller terminal and providing it to the user terminal.

The above-described problem solving means are merely exemplary, and should not be construed as limiting the present application. In addition to the exemplary embodiments described above, additional embodiments may exist in the drawings and detailed description.

According to the above-described problem solving means of the present application, by providing an apparatus, method and system for providing a group purchase service according to an embodiment of the present application, a user can request a product that the user wants to purchase together and purchase the product together, The group purchase service can be provided at the request of the user without limiting the products that can be purchased together.

In addition, according to the above-described problem solving means of the present application, by providing an apparatus, method and system for providing a group purchase service according to an embodiment of the present application, the user combines the 3D modeling information of the product to the user's body, environment, etc. before purchasing the product. AR video can be checked, so users can directly view and purchase the product.

In addition, according to the above-described problem solving means of the present application, by providing an apparatus, method and system for providing a group purchase service according to an embodiment of the present application, information about the seller can be provided to the user, and the user trusts the seller and product can be purchased.

However, the effects obtainable herein are not limited to the above-described effects, and other effects may exist.

1 is a view showing a system for providing a group purchase service, according to an embodiment of the present application;
2 is a diagram illustrating a screen on which product information provided from a group purchase service providing apparatus is displayed on a user terminal according to an embodiment of the present application.
3 is a diagram illustrating a screen on which new product information, discount product information, recommended product information, and group purchase provision product information provided from the apparatus for providing a group purchase service are displayed on a user terminal according to an embodiment of the present application.
4 is a diagram illustrating a screen on which seller information provided from the apparatus for providing a group purchase service is displayed on a user terminal according to an embodiment of the present application.
5 is a diagram illustrating a user image and an AR image of the user's body according to an embodiment of the present application.
6 is a diagram illustrating a user image and an AR image related to a user environment according to an embodiment of the present application.
7 is a simplified configuration diagram of an apparatus for providing a group purchase service according to an embodiment of the present application.
8 is a flowchart of a method for providing a group purchase service according to an embodiment of the present application.

Hereinafter, embodiments of the present application will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art to which the present application pertains can easily carry out. However, the present application may be implemented in several different forms and is not limited to the embodiments described herein. And in order to clearly explain the present application in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout this specification, when a part is "connected" with another part, this includes not only the case where it is "directly connected" but also the case where it is "electrically connected" with another element interposed therebetween. do.

Throughout this specification, when a member is positioned “on”, “on”, “on”, “on”, “under”, “under”, or “under” another member, this means that a member is positioned on the other member. It includes not only the case where they are in contact, but also the case where another member exists between two members.

Throughout this specification, when a part "includes" a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated.

Unless defined otherwise, all terms used herein, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs.

Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be construed in an ideal or overly formal meaning unless explicitly defined herein. do.

The suffixes “module,” “block,” and “part” for components used in the following description are given or mixed in consideration of ease of writing the specification only, and do not have a meaning or role distinct from each other by themselves. .

1 is a view showing a system for providing a group purchase service 1 according to an embodiment of the present application.

Referring to FIG. 1 , a group purchase service providing system 1 according to an embodiment of the present application includes a group purchase service providing apparatus 100 , a user terminal 200 receiving an input from a user, and a seller receiving an input from a seller The terminal 300, the seller information providing apparatus 400 and the group purchasing service providing apparatus 100 providing the seller information to the group purchasing service providing apparatus 100, the user terminal 200, the seller terminal 300, and the seller information The providing device 400 may include a network 500 that connects each other in communication.

Referring to FIG. 1 , the group purchase service providing system 1 may receive product search information from the user terminal 200 to generate product information about the group purchase product, and use the generated product information to the user terminal 200 . can be provided, and the seller information of the product can be provided to the user terminal 200 . In addition, an AR image obtained by matching the 3D modeling information of the product and the user image may be provided to the user terminal 200 . In other words, the group purchase service providing system 1 may provide the group purchase service to the user by providing product information, seller information, etc. to the user terminal 200, and by providing an AR image, the user sees and purchases the actual product As such, it is possible to enable the user to grasp product information. In addition, seller information may be provided to the user to induce the user to trust the seller and purchase the product.

Referring to FIG. 1 , the group purchase service providing apparatus 100 of the group purchase service providing system 1 according to an embodiment of the present application may generate product information including the sale price and the lowest price of the group purchase product. have. The product information generated by the group purchase service providing device 100 is provided to the user terminal 200, and the user can check the sale price and the current lowest price of the group purchase product, check the price of the product to be purchased, and can be purchased

Referring to FIG. 1 , a user terminal 200 according to an embodiment of the present application may receive an input from a user. The user terminal 200 may transmit product search information, a user image, a group purchase request, etc. to the group purchase service providing apparatus 100 through the network 500 based on the received input, and the group purchase service providing apparatus ( 100) may receive product information, seller information, AR image, new product information, discount product information, recommended product information, and the like.

The user terminal 200 transmits product search information, a user image, a group purchase request, etc. to the group purchase service providing apparatus 100, and displays a screen for receiving an input from the user on a display provided in the user terminal 200, etc. can be displayed That is, a search window for transmitting product search information, a user image shooting button for transmitting a user image, a group purchase request button for transmitting a group purchase request, etc. are displayed on the screen, and by receiving the user's input, the user's Information corresponding to the input may be provided to the group purchase service providing apparatus 100 .

In addition, the user terminal 200 may display product information, seller information, AR image, new product information, discount product information, recommended product information, etc. received from the group purchase service providing device 100 on the screen. That is, the product information received from the group purchase service providing apparatus 100 may be displayed on the screen of the user terminal 200 to provide information to the user.

The user terminal 200 may be provided with an image photographing apparatus to photograph a user image, and may receive a user image photographed from a separate image photographing apparatus. The directly photographed or received user image may be transmitted to the group purchase service providing apparatus 100 .

Referring to FIG. 1 , the seller terminal 300 according to an embodiment of the present application may receive an input from the seller. The seller terminal 300 may receive a group purchase request from the group purchase service providing device 100 , and may transmit group purchase product information generated based on the seller's input to the group purchase service providing device 100 . have. As will be described later, the group purchase request is generated based on the user's input, and the group purchase product information is generated based on the seller's input, and each group purchase desired product, desired price, target quantity, and sales period , delivery method, product function, and the like.

That is, when a user requests a group purchase, the seller terminal 300 receives the group purchase request and generates and jointly purchases product information according to the seller's input regarding whether to sell or provide the product desired for group purchase. By transmitting to the purchase service providing device 100 , it is possible to provide a group purchase service even for a product desired by a user who is not on the group purchase list.

The user terminal 200 and the seller terminal 300 may receive an input from a user or a seller using a web, a program, an application, or the like, and transmit information to the group purchase service providing device 100 , and the user or the seller It may correspond to a terminal capable of displaying on the screen in order to receive an input from, or displaying information received from the group purchase service providing apparatus 100 on the screen.

The user terminal 200 and the seller terminal 300 are, for example, a PC, a notebook computer, a smart phone, a smart pad, a tablet PC, and a PCS (Personal Communication System), GSM (Global System for Mobile communication) , PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple) Access), a device such as a Wibro (Wireless Broadband Internet) terminal. In the following description, for convenience of explanation, the user terminal 200 and the seller terminal 300 are described as a smart phone, but the present invention is not limited thereto.

Referring to FIG. 1 , the seller information providing apparatus 400 according to an embodiment of the present application may transmit seller information to the group purchasing service providing apparatus 100 . As will be described later, the seller information may include the identity of the seller, sales grade, sales history, supply capability, business registration information, sales performance, fine payment details, counterfeit sales history, and the like. The information included in the seller information may be stored in the group purchase service providing apparatus 100 or the seller information providing apparatus 400 according to the type. For example, the seller's identity, sales grade, sales history, etc. may be stored in a storage device in the group purchase service providing device 100, and the seller's supply capability, business registration information, penalty payment history, counterfeit sales history, etc. It may be stored in the seller information providing device 400 .

Referring to FIG. 1 , a network 500 according to an embodiment of the present application may be a communication connection between the group purchase service providing apparatus 100 , the user terminal 200 , and the seller terminal 300 . The group purchase service providing apparatus 100 , the user terminal 200 , the seller terminal 300 , and the seller information providing apparatus 400 may be communicatively connected to each other through the network 500 . The network 500 refers to a wired and wireless connection structure capable of exchanging information between respective nodes such as a terminal and a server, and an example of such a network 500 includes a 3rd Generation Partnership Project (3GPP) network 500 ), LTE (Long Term Evolution) network 500, 5G network 500, WIMAX (World Interoperability for Microwave Access) network 500, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area) Network), WAN (Wide Area Network), PAN (Personal Area Network), WiFi network (500), Bluetooth (Bluetooth) network (500), satellite broadcasting network (500), analog broadcasting network (500), DMB (Digital Multimedia) Broadcasting) network 500 and the like are included, but are not limited thereto.

Referring to FIG. 1 , the user terminal 200 of the group purchase service providing system 1 according to an embodiment of the present application transmits group purchase request information to the group purchase service providing device 100 , and provides the group purchase service The device 100 provides the received group purchase request to the seller terminal 300 , and provides the group purchase offer product information received from the seller terminal 300 to the user terminal 200 , and the seller terminal 300 is , may be to receive a group purchase request from the group purchase service providing device 100 , and transmit group purchase product information to the group purchase service providing device 100 .

In the group purchase service providing system 1 , a group purchase request is transmitted from the user terminal 200 to the group purchase service providing device 100 , and the group purchase request is sent from the group purchase service providing device 100 to the seller terminal 300 . can be transmitted. The seller may determine whether to provide the group purchase product by confirming the group purchase request, confirming the product and condition that the user wants to group purchase, and inputting it into the seller terminal 300 . According to the seller's input, the seller terminal 300 transmits the group purchase offer product information to the group purchase service providing device 100 to provide the group purchase service according to the user's request even for products that do not provide the group purchase service. can

The apparatus 100 for providing a group purchase service according to an embodiment of the present application includes a search unit 110 that generates product information regarding a group purchase product based on product search information received from the user terminal 200, the user terminal ( 200) from the group purchasing unit 120 providing product information for group purchase, the information providing unit 130 providing seller information of the product to the user terminal 200, and 3D modeling information of the product and the user terminal 200 The AR unit 140 may include an AR (Augmented Reality) image obtained by matching the received user image to the user terminal 200 .

The search unit 110 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application may generate product information regarding a group purchase product based on product search information received from the user terminal 200 . The product search information received from the user terminal 200 may include various information such as product name, price range, product category, color, and size, and product information generated by the search unit 110 includes product name, photo, It may include the lowest price, vendor, product, image, detailed information, product review, and the like. Items that may be included in the aforementioned product search information and product information are exemplary, and may include, for example, information on various items such as product popularity and product appearance size.

The group purchase unit 120 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application may provide product information for group purchase to the user terminal 200 . The group purchase unit 120 may provide product information to the user terminal 200 , and the user may perform group purchase through product information displayed on the screen of the user terminal 200 .

The group purchase unit 120 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application may provide product information to which a preset discount rate is applied to the price of product information according to the number of group purchase applicants. In the case of the group purchase method, if the number of buyers increases, the seller can obtain a greater profit even if the selling price of the product is lowered. Accordingly, the seller may apply a preset discount rate to the product price according to the number of group purchase applicants, and the group purchase unit 120 may provide product information to which the preset discount rate is applied.

For example, when the initial price of the group purchase product is 100,000 won, when the number of group purchase applicants is 100 or more, a 5% discount may be set, and when the number of group purchase applicants is 500 or more, a 10% discount rate may be set. The group purchase unit 120 provides product information to which a preset discount rate is applied according to the current number of group purchase applicants and the number of group purchase applicants to product information. A product price of 95,000 won may be provided to the user terminal 200 . In addition, if 350 people who apply for group purchase are added in the future, information that the product price corresponds to 90,000 won can be provided together.

The information providing unit 130 of the group purchase service providing apparatus 100 according to an embodiment of the present application may provide seller information of the product to the user terminal 200 . The seller information is for the user to trust the seller and purchase the product. By checking the information about the seller before purchasing the product, fraud or selling counterfeit products can be avoided.

The seller information according to an embodiment of the present application may include the identity of the seller of the group purchase product, the purchase satisfaction evaluation, the number of purchases, and the seller rating. By checking the identity of the seller, you can have trust in the seller, and through the evaluation of purchase satisfaction of other users, the number of purchases and the seller rating, the quality of the goods sold by the seller and follow-up management after purchase, etc. can be purchased

The AR unit 140 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application matches the 3D modeling information of the product and the user image received from the user terminal 200 to the user terminal 200. can provide While purchasing products together according to the e-commerce method, AR images that match the user image and 3D modeling information of the product are provided to check the image that the user actually wears and places the product, thereby increasing the satisfaction of purchasing the product. can The user image may include both photos and images, and may be a photograph of the user's body or the user's environment.

2 is a diagram illustrating a screen on which product information provided from the group purchase service providing apparatus 100 is displayed on the user terminal 200 according to an embodiment of the present application.

Referring to FIG. 2 , a photo of a group purchase product and the lowest price may be displayed on the screen of the user terminal 200, and tabs are displayed according to the type of product information, such as vendor, product, image, detailed information, product review, etc. can be The product information related to the product displayed in FIG. 2 is exemplary, and is not limited to the product photo, lowest price, vendor, product, image, detailed information, and product review. For example, various information regarding product and product purchase, such as product name, brand, manufacturer, price change trend, shipping cost, discount information, and average delivery date, may be displayed.

Referring to FIG. 2 , the search unit 110 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application may generate product information including the lowest price of a group purchase product. That is, by providing the lowest price of a group purchase product that the user wants to purchase together, the user can quickly grasp the price range of the product.

The search unit 110 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application further generates general product information based on product search information, and the group purchase unit 120 provides product information and general product information. may be provided to the user terminal 200 . The product information is information about products related to group purchase, and the general product information is information about products sold in a general product sales method, not in a group purchase format. That is, the group purchase service providing apparatus 100 provides product information that can be purchased together and general product information that is generally sold to the user terminal 200, so that the user can easily check the price difference according to the sales method, and , can purchase the product.

3 is a diagram illustrating a screen on which product information provided from the group purchase service providing apparatus 100 is displayed on the user terminal 200 according to an embodiment of the present application. 3A to 3C show a screen displayed on the user terminal 200 , and the screen displayed on the user terminal 200 may represent product information provided from the group purchase service providing apparatus 100 .

3A to 3C, tabs such as new products, special discounts, and group purchase requests are displayed at the top of the screen of the user terminal 200, and the user can select the desired tab according to the user's input to obtain information. .

Also, referring to FIGS. 3A to 3C , a search window is displayed at the bottom of the displayed screen to select a tab. The search box is for searching for a product that the user wants to purchase or group purchase, and the search box can be selected and searched for. A user input may be received through the search window, and the user terminal 200 may transmit product search information to the group purchase service providing apparatus 100 based on the user input.

3A is a diagram illustrating a screen on which product information including new product information and recommended product information is displayed on the user terminal 200 according to an embodiment of the present application.

Referring to FIG. 3A , today's new product information and recommended product information are displayed on the screen of the user terminal 200 . Although not shown in FIG. 3A , product information such as a product name, category, brand, price, buyer satisfaction, and number of reviews of new products and recommended products may be displayed together. Although not shown in FIGS. 3B and 3C below, product information such as the above-described product name, category, brand, price, buyer satisfaction, number of reviews, etc. may be displayed together with group purchase offer product information and discount product information.

3b is a view showing a screen on which product information including discount product information and group purchase offer product information according to an embodiment of the present application is displayed on the user terminal 200, the group purchase request product shown in FIG. 3b is jointly purchased Information on products to be purchased may be provided, and discount product information may be provided for super special discount products.

3c is a view showing a screen displayed on the user terminal 200 in order to transmit a group purchase request to the group purchase service providing apparatus 100 according to an embodiment of the present application, illustratively providing information on a new product A group purchase request button is displayed at the bottom of the screen. When the user searches for a product to purchase and does not find an appropriate product, the user may select the group purchase request button, and the user terminal 200 receives an input from the user who selected the group purchase request button to jointly request the group purchase. It may be transmitted to the purchase service providing device 100 .

The group purchase request button shown in FIG. 3C is exemplary, and for example, a group purchase request button at the bottom of the screen displaying new product information, discount product information, group purchase offer product information, recommended product information, etc. of FIGS. 3A and 3B . may be marked.

Referring to FIG. 3C , the group purchase unit 120 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application receives a group purchase request from the user terminal 200, and transmits the group purchase request to the seller terminal ( 300 ), and may receive information on a group purchase offer product from the seller terminal 300 and provide it to the user terminal 200 . When a group purchase request is transmitted from the user terminal 200 to the group purchase service providing device 100 by pressing the group purchase request button of FIG. 3c , the group purchase request is transmitted to the seller terminal 300 , and the seller wants It is possible to determine whether or not to sell the product to be sold, and to receive group purchase product information generated according to the seller's input and provide it to the user terminal 200 . That is, even for products that are not sold through the group purchase method, by selling the product in the group purchase method at the request of the user, the user can purchase the product at a low price, and the seller can make a profit by selling a large amount of the product. have.

The group purchase request received from the user terminal 200 may include a product to be grouped, model name, brand, desired price, minimum purchase quantity, group purchase period, etc., and provides group purchase received from the seller terminal 300 . The product information may include a product, model name, brand, desired price, minimum sales quantity, group purchase period, product description, product image, etc. to be sold in the group purchase method.

Referring to FIG. 3 , the search unit 110 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application generates product information including at least one of new product information, discount product information, and recommended product information. may be doing The search unit 110 generates product information including at least one of new product information, discount product information, and recommended product information, and transmits the product information from the group purchase unit 120 to the user terminal 200, and the user It is possible to obtain new product information, discount product information, and recommended product information displayed on the screen of the user terminal 200 .

The search unit 110 according to an embodiment of the present application inputs at least any one of user information, consumption pattern, interest information, and fashion information to generate recommended product information suitable for the user. The product information including the information generation model and the recommended product information generated through the recommended product information generation model may be generated. That is, the search unit 110 generates product information including the recommended product information generated using the recommended product information generation model learned using the artificial neural network model, and the group purchase unit 120 includes the recommended product information. Product information may be provided to the user terminal 200 . In this case, the recommended product information is generated using an artificial neural network model, and is suitable for the user to purchase, and the purchase probability may be high.

The recommended product information generation model may be learned using an artificial neural network model to generate recommended product information suitable for the user by inputting at least one of user information, consumption pattern, interest information, and fashion information. The user information may be information related to the user, such as the user's residence, age, gender, height, weight, and the like. The consumption pattern may include the user's preferred price range, monthly or yearly average expenditure, etc., the interest information may include the user's hobbies, a list of recently purchased products, and the user's SNS post information, and the fashionable information may include the latest trends. It may include information on products with high trend products, search frequency, sales volume, sales, and the like. For the training of the artificial neural network model, known artificial neural network models and learning methods may be applied. For example, models such as RNN (Recurrent Neural Network), CNN (Convolution Neural Network), and LSTM (Long-Short Term Memory) may be applied. can

Combining the contents of FIGS. 3A to 3C above, the group purchase service providing apparatus 100 transmits product information including at least one of new product information, recommended product information, group purchase product information, and discount product information to the user. It may be provided to the terminal 200 , and the user terminal 200 may display the corresponding information on the screen.

When there is no group purchase seller registered for the group purchase requested product, the group purchase unit 120 of the apparatus 100 for providing a group purchase service according to an exemplary embodiment of the present application provides a joint purchase for a replacement product for the product requested for group purchase. To provide a group purchase request for an alternative product to the seller terminal 300 when generating a purchase request, transmitting whether to agree to product change to the user terminal 200, and receiving product change consent from the user terminal 200 can That is, if there is no seller who wants to sell the product purchased by the user in the group purchase method, a group purchase request is generated for an alternative product with a group purchase seller based on the function, price, category, etc. of the product, and the user A product similar in function, price, and performance to the product applied for group purchase by providing a group purchase request for an alternative product to the seller terminal 300 when agreeing to the product change, even if there is no group purchase seller for the product may offer joint purchases.

4 is a diagram illustrating a screen on which seller information provided from the apparatus 100 for providing a group purchase service is displayed on the user terminal 200 according to an embodiment of the present application.

Referring to FIG. 4 , it shows seller information about product sellers related to kitchenware and miscellaneous goods. Items for selling list, product request, and inquiry are displayed for each seller, and reliability and customer satisfaction are displayed. Reliability and customer satisfaction shown in FIG. 4 are exemplary items of seller information, and various information such as the seller's identity, purchase satisfaction evaluation, number of purchases, and seller rating may be displayed.

In addition, when the user selects the seller or requests detailed information, the information providing unit 130 of the group purchase service providing device 100 includes the seller's identity, purchase satisfaction evaluation, number of purchases and seller rating, etc. By providing specific seller information to the user terminal 200 , the user can check the seller information displayed on the screen of the user terminal 200 .

The seller information of the group purchase service providing apparatus 100 according to an embodiment of the present application is at least any one of identity of the seller, sales grade, sales history, supply capability, business registration information, sales performance, fine payment history, and counterfeit sales history It may include one. The seller's identity, sales grade, sales history, supply capability, business registration information, sales performance, fine payment history, and counterfeit sales history, etc. may be transmitted from the seller terminal 300 based on the seller's input. In addition, in order to secure objectivity and accuracy such as identity of the seller, seller information may be transmitted from the seller information providing device 400 through a process such as obtaining consent from the seller.

The seller information providing apparatus 400 may be a device managed by various organizations, and there may be a plurality of seller information providing apparatuses 400 . For example, the seller's business registration information may be transmitted from the National Tax Service, and the seller's sales history of counterfeit goods may be transmitted from the Korea Customs Service or the like.

The information providing unit 130 of the group purchase service providing apparatus 100 according to an embodiment of the present application may receive genuine information about the product from the seller information providing apparatus 400, and transmit the received genuine information to the user terminal. (200) can be provided. Since there is a risk of selling counterfeit products in the online commerce method, by receiving genuine information regarding whether a product is genuine from the seller information providing device 400 and providing it to the user terminal 200 , the user trusts the seller and purchases the product can

The seller information in FIG. 4 may be provided to the user terminal 200 shown in various cases. For example, the user may select product information for group purchase searched for, check product information, and receive seller information to check the seller's credit, history, and the like.

In addition, according to an embodiment of the present application, the group purchase unit 120 of the apparatus 100 for providing a group purchase service receives a group purchase request from the user terminal 200 , and the information provider 130 receives the group purchase request based on the group purchase request. to provide the classified seller information to the user terminal 200, the group purchase unit 120 receives the desired seller information from the user terminal 200, and sends a group purchase request to the seller terminal 300 corresponding to the desired seller information. can provide

That is, when the group purchase service providing device 100 receives a group purchase request, which is information about a product to be purchased together, it can provide group purchase according to the product to be purchased together, a desired price, etc. included in the group purchase request. It is possible to provide a group purchase request only to the sellers selected by the user by classifying the seller information that is there, and providing the classified seller information to the user terminal 200 . In other words, in order to provide a group purchase request only for sellers selected by the user, seller information may be provided to the user who requested the group purchase.

The group purchase unit 120 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application provides a group purchase request to the plurality of seller terminals 300 , and the group purchase received from the plurality of seller terminals 300 . It may be to evaluate the provided product information according to the group purchase request, and to provide the group purchase product information selected according to the evaluation to the user terminal 200 . That is, as described above, the group purchase unit 120 may transmit the received group purchase request to the seller terminal 300 or the seller terminal 300 corresponding to the seller information selected by the user, in this case, the seller terminal 300 . may be plural. It is possible to receive group purchase product information from the plurality of seller terminals 300 , evaluate it, select a seller suitable for the items requested by the user, and provide the group purchase offer product information to the user terminal 200 .

For example, if the group purchase request is transmitted to the A and B seller terminals 300, and the A seller can provide the lowest price and the B seller a high-performance product, the group purchase unit 120 sends the A and B seller terminals ( 300) can evaluate the group purchase offer product information received. The user can designate a priority evaluation factor among a plurality of evaluation factors such as price, performance, warranty period, product preparation time, durability, design, etc. in the user terminal 200, and evaluate the group purchase offer product information according to the priority evaluation factor. can When the user who requested the group purchase designates the price factor as a priority evaluation factor, the group purchase offer product information received from the seller A terminal 300 according to the evaluation is provided to the user terminal 200, and performance is provided as a priority evaluation factor In a designated case, the group purchase offer product information received from the seller B terminal 300 may be provided to the user terminal 200 .

5 is a diagram illustrating a user image and an AR image of a user's body according to an embodiment of the present application. In Fig. 5, the user image relates to the user's body, a hand or a finger, and the product corresponds to a ring.

Fig. 5 (a) is a view showing a user image of the user's body, Fig. 5 (b) is an AR image obtained by matching 3D modeling information of a product to the user image, and Fig. 5 (c) is an AR image of a different angle. the drawing shown.

Referring to FIG. 5A , the AR unit 140 may receive a user image from the user terminal 200 . 5( a ) shows a user image displayed on the screen of the user terminal 200 , and the AR unit 140 may receive the user image.

Referring to FIG. 5B , the AR unit 140 may generate an AR image obtained by matching the user image with the 3D modeling of the product and provide it to the user terminal 200 . As shown in Fig. 5(b), by matching the user image about the user's body and the 3D modeling information of the ring, which is a product, as if wearing a ring on a finger, an AR image as if wearing a real ring was generated, and the user terminal 200 ) can be provided.

Referring to FIG. 5C , the AR unit 140 may provide an AR image obtained by matching the user image and 3D modeling information of the product to the user terminal 200 in real time according to a change in the user image. For example, when the user changes the shape and position of the hand from the state of Fig. 5(b) to Fig. 5(c), the AR that matches the user image and the 3D modeling information of the product according to the change of the shape and position of the hand You can provide video. Accordingly, the user can check the AR image from various angles according to body movement.

6 is a diagram illustrating a user image and an AR image related to a user environment, according to an embodiment of the present application. In Fig. 6, the user image relates to the user environment table, and the product corresponds to a vase.

Fig. 6 (a) is a view showing a user image about the user's environment, Fig. 6 (b) is an AR image obtained by matching 3D modeling information of a product to the user image, and Fig. 6 (c) is an AR image of a different angle. the drawing shown.

Referring to FIG. 6A , the AR unit 140 may receive a user image from the user terminal 200 . 6( a ) shows a user image displayed on the screen of the user terminal 200 , and the AR unit 140 may receive the user image.

Referring to FIG. 6B , the AR unit 140 may generate an AR image obtained by matching the user image with the 3D modeling of the product and provide it to the user terminal 200 . As shown in Fig. 6(b), by matching the user image about the user environment and 3D modeling information of the vase, which is a product, as if a vase was placed on the table, an AR image was generated as if the actual vase was placed, and the user terminal 200 ) can be provided.

Referring to FIG. 6( c ), the AR unit 140 may provide an AR image obtained by matching the user image with 3D modeling information of the product to the user terminal 200 in real time according to a change in the user image. For example, if the angle and position of the table are changed as shown in FIG. 6(c) in a state in which the user environment is horizontal to the table as shown in FIG. It is possible to provide an AR image in which 3D modeling information is matched. Accordingly, the user can check the product 3D modeling information arranged in the user environment from various angles.

5 and 6 , the apparatus 100 for providing a group purchase service may generate an AR image by matching the user image with the product 3D modeling information and provide it to the user terminal 200 . In this case, the AR image may also change according to the change of the user image, and the user image may generate and provide an AR image matched to a dynamic image as well as a still image such as a photo.

The AR unit 140 according to an embodiment of the present application generates expected 3D modeling information of a product by inputting at least one of size information of a product, a 2D image, a product image, 3D modeling information of a similar product, and an online search result. The AR image obtained by matching the predicted 3D modeling information and the user image may be provided to the user terminal 200 including the 3D modeling generation model learned using the artificial neural network model to do so. In other words, by generating expected 3D modeling information using product size information, 2D images, etc., through a 3D modeling generation model learned using an artificial neural network model, 3D predicted 3D modeling information for products not equipped with product 3D modeling information It is possible to provide an AR image in which modeling information and a user image are matched.

In order to generate the expected 3D modeling information, the artificial neural network model is generated to generate the expected 3D modeling information of the product by inputting at least one of product size information, 2D image, product image, 3D modeling information of a similar product, and online search results. It is possible to use the 3D modeling generation model learned using In this case, the artificial neural network model and the learning method of the artificial neural network model may be applied in the same manner as the description of the artificial neural network model and the artificial neural network model learning method described above.

For example, if the product corresponds to a watch, information such as the diameter and thickness of the watch body is described in the description of the product, the material of the product, 2D image, etc. are described, but there is no 3D modeling information for the product, Product prediction 3D modeling information may be generated using 3D modeling information of a watch having a similar shape to a product, a product image, an online search result, and the like.

The AR unit 140 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application transmits 3D modeling information to the user's body or user environment according to the object recognition unit and the product that recognize the user's body and user environment in the user image. It may include an image matching unit that generates an AR image matched with the process. By using the image matching unit, it is possible to automatically recognize an object in the user image, recognize a position to match the product 3D modeling information in the user image according to the product type, and provide an AR image.

That is, in addition to the method in which the user directly designates the location where the 3D modeling information of the product is matched to the user image in FIGS. 5 and 6 above, an object in the user image is recognized using the image matching unit, and the product 3D is added to the recognized object An AR image can be generated by matching the modeling information.

For example, when the body parts included in the user image are both feet and the product 3D modeling information relates to shoes, both feet, which are the user's body in the user image, may be recognized and the 3D modeling information about the shoes may be matched. In this case, the user's body part to be recognized in the user image may be determined according to the product type, category, etc. of the product 3D modeling information. For example, when a user image including a user's face is received, if the product 3D modeling information relates to an earring, the ear in the user image is recognized as the user's body, and the product 3D modeling information relates to a lipstick In this case, lips in the user image are recognized as the user's body, and when the product 3D modeling information relates to glasses, eyes, temples, and ears in the user image may be recognized as the user's body.

In addition, even when the user image relates to a user environment, the above description may be applied similarly. For example, when receiving a user image about a user environment photographing a table, sofa, wall, etc., if the product 3D modeling information is about a wall-mounted clock, wall-mounted picture frame, etc., the wall can be recognized as the user environment in the user image. have.

A known algorithm may be applied to the algorithm for recognizing an object in a user image, and in particular, an object in the user image to be recognized may vary depending on the category of the product. More specifically, 3D modeling of a product among the objects in the recognized user image It is possible to extract the position to match the information. As in the example above, when a face is included in the user image, if the product corresponds to the earring, the object in the user image to be recognized corresponds to the ear, and in more detail, the product 3D modeling information can be matched to the position of the earlobe of the ear. .

In the AR unit 140 of the apparatus 100 for providing a group purchase service according to an embodiment of the present application, when the category of the product corresponds to food, the AR image may include the appearance of the product, nutritional information, and a recipe. . 5 and 6 relate to a product that can be worn on the body or a product that can be placed in the environment, and may correspond to a product category in which the wearing form or arrangement form can be confirmed by an AR image. On the other hand, when the product category corresponds to consumables, food, etc., since the purpose of using the product is not to wear or place the product, an AR image may provide an explanation of the product and how to use it.

When the category of the product corresponds to food, the AR unit 140 may generate an AR image including the appearance of the product, nutritional information, and a recipe. The appearance of the product may correspond to a representative image and shape of the corresponding food, nutritional information may correspond to calories, ingredients, and the like, and a recipe may correspond to a cooking method that can be cooked using the corresponding food.

For example, if the product is pork, a representative image of pork may be matched to a user image, and nutritional information and recipe of pork may be provided together. As a method of providing nutritional information and recipe, according to a user input input to the user terminal 200, when the user selects a representative image and appearance, detailed nutritional information and recipe may be provided, and the recipe is the corresponding food. A plurality of cooking methods that can be cooked using , and detailed information of each cooking method may be provided according to a user input.

7 is a simplified configuration diagram of an apparatus 100 for providing a group purchase service according to an embodiment of the present application.

Referring to FIG. 7 , the apparatus 100 for providing a group purchase service according to an embodiment of the present application may include a search unit 110 , a group purchase unit 120 , an information providing unit 130 , and an AR unit 140 . .

The search unit 110 generates product information about a group purchase product based on product search information received from the user terminal 200, and the product search information may include information such as a product name, price range, and product category. , the product information may include a product name, photo, lowest price, vendor, etc. of the group purchase product.

The group purchase unit 120 may provide product information for group purchase to the user terminal 200 . The user may check product information displayed on the screen of the user terminal 200 to obtain information about the group purchase product and purchase the product. In addition, the group purchase unit 120 receives the group purchase request from the user terminal 200 and provides it to the seller terminal 300 , and receives information about the group purchase offer product from the seller terminal 300 and provides it to the user terminal 200 . By doing so, the user can request a group purchase even for products that do not provide group purchase.

The information providing unit 130 may provide seller information of the product to the user terminal 200 . The seller information may include the identity of the seller, a sales level, a sales history, and the like. The seller information may be received from the seller terminal 300 and stored in the storage space of the group purchase service providing apparatus 100 , or may be received from the seller information providing apparatus 400 connected through the network 500 .

The AR unit 140 may provide the AR image obtained by matching the 3D modeling information of the product and the user image received from the user terminal 200 to the user terminal 200 . While purchasing a product in the electronic commerce method, the user's satisfaction with purchasing the product can be increased by receiving an AR image as if the product was directly worn or placed.

The method of providing the group purchase service illustrated in FIG. 8 below may be performed by the apparatus 100 for providing the group purchase service described above. Accordingly, even if omitted below, the description of the apparatus 100 for providing the group purchase service may be equally applied to the description of the method for providing the group purchase service.

8 is a flowchart of a method for providing a group purchase service according to an embodiment of the present application.

Referring to FIG. 8 , in step S100 , the user terminal 200 may transmit product search information to the group purchase service providing apparatus 100 . Next, in step S110 , the group purchase service providing apparatus 100 may generate product information based on the received product search information and provide product information for group purchase to the user terminal 200 , and the user may use the user terminal You can check the product information displayed on the screen (200). That is, through steps S100 and S110, the user can search for a product that the user wants to purchase, receive product information according to the search result, and purchase the product together.

Referring to FIG. 8 , in step S120 , the user terminal 200 may transmit a group purchase request to the group purchase service providing device 100 , and in the next step S130 , the group purchase service providing device 100 sends the group purchase request to the seller. It can be transmitted to the terminal 300 . Next, in step S140 , the seller terminal 300 may receive an input from the seller, and based on the input received from the seller, group purchase product information on whether to provide the group purchase product to the group purchase service providing device 100 . In the next step S150 , the apparatus 100 for providing the group purchase service may provide information on the product provided for group purchase to the user terminal 200 .

Referring to FIG. 8 , in step S160 , the user image on the user's body, environment, etc. is transmitted to the group purchase service providing apparatus 100 , and in the next step S170 , the group purchase service providing apparatus 100 transmits the product 3D modeling information and the user An AR image obtained by matching the image may be generated and provided to the user terminal 200 . By checking the AR image displayed on the screen of the user terminal 200, the user can obtain the same effect as wearing and arranging an actual product.

The group purchase service providing method according to an embodiment of the present application may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

In addition, the above-described group purchase service providing method may be implemented in the form of a computer program or application executed by a computer stored in a recording medium.

The foregoing description of the present application is for illustration, and those of ordinary skill in the art to which the present application pertains will understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present application. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope of the present application is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present application.

1: Group purchase service provision system
100: group purchase service providing device
110: search unit
120: joint purchase department
130: information providing unit
140: AR unit
200: user terminal
300: seller terminal
400: seller information providing device
500: network

Claims (13)

a search unit for generating product information on group purchase products based on product search information received from the user terminal;
a group purchase unit providing product information for group purchase to the user terminal;
an information providing unit for providing seller information of the product to the user terminal; and
AR unit for providing an AR (Augmented Reality) image obtained by matching the 3D modeling information of the product and the user image received from the user terminal to the user terminal,
Including, a group purchase service providing device. According to claim 1,
The search unit,
To generate the product information including the lowest price of the group purchase product, the group purchase service providing device. According to claim 1,
The search unit,
The device for generating the product information including at least one of new product information, discount product information, and recommended product information. According to claim 1,
The joint purchase unit,
The apparatus for providing a group purchase service by receiving a group purchase request from the user terminal, providing the received group purchase request to a seller terminal, and receiving group purchase product information from the seller terminal and providing it to the user terminal . According to claim 1,
The seller information is
The group purchase service providing device that includes the identity of the seller of the group purchase product, purchase satisfaction evaluation, the number of purchases and the seller rating. According to claim 1,
The AR unit,
When the category of the product corresponds to food, the AR image includes an appearance of the product, nutritional information, and a recipe, the group purchase service providing device. The group purchase service providing apparatus of claim 1;
a user terminal for receiving an input from a user;
a seller terminal for receiving an input from the seller;
a seller information providing device that provides the seller information to the group purchase service providing device; and
a network for communicatively connecting the group purchase service providing device, the user terminal, the seller terminal, and the seller information providing device;
A system for providing a group purchase service that includes. 8. The method of claim 7,
The group purchase service providing device,
The system for generating the product information including the sale price and the lowest price of the group purchase product, the group purchase service providing system. 8. The method of claim 7,
The user terminal is
transmitting group purchase request information to the group purchase service providing device;
The group purchase service providing device,
providing the received group purchase request to the seller terminal, and providing group purchase product information received from the seller terminal to the user terminal;
The seller terminal,
receiving the group purchase request from the group purchase service providing device, and transmitting the group purchase providing product information to the group purchasing service providing device. 8. The method of claim 7,
The group purchase service providing device,
The system for generating the product information including at least one of new product information, discount product information, and recommended product information. a product information generation step of generating product information on a group purchase product based on product search information received from the user terminal in a search unit;
a group purchase product information providing step of providing product information for group purchase from the group purchasing unit to the user terminal;
a seller information providing step of providing seller information of a product from the information providing unit to the user terminal; and
AR image providing step of providing an AR (Augmented Reality) image obtained by matching the 3D modeling information of the product with the user image received from the user terminal in the AR unit to the user terminal;
Including, a method of providing a group purchase service. 12. The method of claim 11,
The product information generation step includes:
The method of generating the product information including the sale price and the lowest price of the group purchase product, the group purchase service providing method. 12. The method of claim 11,
The group purchase product information providing step includes:
A group purchase request for receiving a group purchase request from the user terminal, providing the group purchase request to the seller terminal, and receiving group purchase product information from the seller terminal and providing the group purchase request to the user terminal A method of providing a group purchase service, comprising the steps of.

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