KR102506355B1 - Apparatus, method and system of group buying based on augmented reality - Google Patents

Abstract

The present application relates to an AR-based group purchase service providing apparatus, method, and system, and a group purchase service providing apparatus according to an embodiment of the present application generates product information about a group purchase product based on product search information received from a user terminal. A search unit that performs a search unit, a group purchasing unit that provides product information for joint purchase to the user terminal, an information providing unit that provides product seller information to the user terminal, and 3D modeling information of the product and a user image received from the user terminal. An AR unit providing a matched Augmented Reality (AR) image to the user terminal may be included.

Description

AR-based joint purchase service providing device, method and system {APPARATUS, METHOD AND SYSTEM OF GROUP BUYING BASED ON AUGMENTED REALITY}

The present application relates to an AR-based group purchase service providing device, method, and system.

With the development of IT technology, the number of people using electronic commerce methods such as online shopping and home shopping is increasing, instead of purchasing products directly from stores and department stores in the past.

In addition, in the case of an electronic commerce method such as online shopping, time and physical constraints for purchasing a product are reduced, and at the same time, many people can obtain information in order to purchase a product.

Using the characteristics of these electronic commerce methods, an electronic commerce method called group purchase, in which consumers who want to purchase products jointly order a large amount of products, has emerged. Since it has the advantage of being able to secure profits while reducing product production costs by producing and selling products, the electronic commerce method according to the joint purchase method is becoming common among consumers and sellers.

However, in the case of the electronic commerce method, there is a limit to obtaining product information through electronic media, so there is a disadvantage in purchasing the product without seeing it in real life. There may be cases where consumers cannot find the product they want because it is limited.

The background technology of the present application is disclosed in Korean Patent Registration No. 10-1771006.

The present application is to solve the above-mentioned problems of the prior art, and the consumer directly requests a product to be jointly purchased, and accordingly, an AR-based group purchase service providing device capable of providing a group purchase service for the corresponding product to the user, It aims to provide methods and systems.

The present application is to solve the problems of the prior art described above, for the purpose of providing an AR-based joint purchase service providing device, method, and system capable of providing AR images such as directly wearing and arranging the actual product. do.

In addition, the present application is to solve the above-mentioned problems of the prior art, an AR-based group purchase service providing device that provides seller information such as credit rating and sales rating of the seller so that the user can trust and purchase the product, It aims to provide methods and systems.

However, the technical problems to be achieved by the embodiments of the present application are not limited to the technical problems as described above, and other technical problems may exist.

As a technical means for achieving the above technical problem, an apparatus for providing a group purchase service according to an embodiment of the present invention includes a search unit for generating product information about a group purchase product based on product search information received from a user terminal; A group purchase unit that provides product information for joint purchase to a user terminal, an information provider that provides product seller information to the user terminal, and AR (Augmented Reality) may include an AR unit providing an image to the user terminal.

The search unit of the group purchase service providing apparatus according to an embodiment of the present application may generate the product information including the lowest price of the group purchase product.

The search unit of the group purchase service providing apparatus according to an embodiment of the present application may generate the product information including at least one of new product information, discount product information, and recommended product information.

The group purchase unit of the group purchase service providing apparatus according to an embodiment of the present application receives a group purchase request from the user terminal, provides the received group purchase request to a seller terminal, and provides group purchase product information from the seller terminal. It may be to receive and provide to the user terminal.

The seller information of the group purchase service providing apparatus according to an embodiment of the present application may include the identity of the seller of the group purchase product, purchase satisfaction evaluation, number of purchases, and seller rating.

In the AR unit of the collective purchase service providing device according to an embodiment of the present application, when the category of the product corresponds to food, the AR image may include the appearance of the product, nutritional information, and recipe.

A group purchase service providing system according to an embodiment of the present application provides the group purchase service providing apparatus, a user terminal receiving an input from a user, a seller terminal receiving an input from a seller, and the seller information to the group purchasing service providing apparatus. and a network for communicating and connecting the seller information providing device and the joint purchase service providing device, the user terminal, the seller terminal, and the seller information providing device.

The group purchase service providing apparatus of the group purchase service providing system according to an embodiment of the present application may generate the product information including the sale price and lowest price of the group purchase product.

The user terminal of the group purchase service providing system according to an embodiment of the present application transmits group purchase request information to the group purchase service providing device, and the group purchase service providing device sends the received group purchase request to the seller. Provided to a terminal, and provides group purchase offer product information received from the seller terminal to the user terminal, wherein the seller terminal receives the group purchase request from the group purchase service providing device, and provides the group purchase offer product information may be transmitted to the group purchase service providing device.

The group purchase service providing apparatus of the group purchase service providing system according to an embodiment of the present application may generate the product information including at least one of new product information, discount product information, and recommended product information.

A method for providing a group purchase service according to an embodiment of the present application includes a product information generation step of generating product information on a group purchase product based on product search information received from a user terminal in a search unit, and a joint purchase unit to the user terminal. Group purchase product information providing step of providing product information for purchase, seller information providing step of providing seller information of the product from the information providing unit to the user terminal, and 3D modeling information of the product received from the user terminal by the AR unit An AR image providing step of providing an augmented reality (AR) image obtained by matching the user image to the user terminal may be included.

The product information generating step of the group purchase service providing method according to an embodiment of the present application may include generating the product information including a selling price and a lowest price of the group purchase product.

In the group purchase product information providing step of the group purchase service providing method according to an embodiment of the present application, a group purchase request is received from the user terminal, and the received group purchase request is provided to a seller terminal. , a group purchase request step of receiving group purchase offer product information from the seller terminal and providing the group purchase product information to the user terminal.

The above-described problem solving means are merely exemplary and should not be construed as intended to limit the present disclosure. In addition to the exemplary embodiments described above, additional embodiments may exist in the drawings and detailed description of the invention.

According to the above-described problem solving means of the present application, by providing a group purchase service providing device, method, and system according to an embodiment of the present application, a user can request a product that a user wants to group purchase and group purchase the product, The group purchase service can be provided according to the user's request without limiting the products that can be jointly purchased.

In addition, according to the above-described problem solving means of the present application, by providing a group purchase service providing device, method, and system according to an embodiment of the present application, the user combines 3D modeling information of the product such as the user's body, environment, etc. before purchasing the product You can check the AR video, so you can get the same effect as when the user directly sees and purchases the product.

In addition, according to the above-described problem solving means of the present application, by providing a group purchase service providing device, method, and system according to an embodiment of the present application, it is possible to provide information about the seller to the user, and the user trusts the seller and product can be purchased.

However, the effects obtainable herein are not limited to the effects described above, and other effects may exist.

1 is a diagram showing a group purchase service providing system according to an embodiment of the present invention.
2 is a diagram illustrating a screen on which product information provided from a group purchase service providing device is displayed on a user terminal according to an embodiment of the present invention.
3 is a diagram showing a screen on which new product information, discount product information, recommended product information, and group purchase product information provided from a group purchase service providing device are displayed on a user terminal according to an embodiment of the present invention.
4 is a diagram illustrating a screen on which seller information provided from a group purchase service providing device is displayed on a user terminal according to an embodiment of the present invention.
5 is a diagram illustrating a user image and an AR image of a user's body according to an embodiment of the present invention.
6 is a diagram illustrating a user image and an AR image related to a user environment according to an embodiment of the present disclosure.
7 is a schematic configuration diagram of a group purchase service providing device according to an embodiment of the present disclosure.
8 is a flowchart of a group purchase service providing method according to an embodiment of the present disclosure.

Hereinafter, embodiments of the present application will be described in detail so that those skilled in the art can easily practice with reference to the accompanying drawings. However, the present disclosure may be implemented in many different forms and is not limited to the embodiments described herein. And in order to clearly describe the present application in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout this specification, when a part is said to be "connected" to another part, this includes not only the case of being "directly connected" but also the case of being "electrically connected" with another element in between. do.

Throughout the present specification, when a member is referred to as being “on,” “above,” “on top of,” “below,” “below,” or “below” another member, this means that a member is located in relation to another member. This includes not only the case of contact but also the case of another member between the two members.

Throughout the present specification, when a part "includes" a certain component, it means that it may further include other components without excluding other components unless otherwise stated.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs.

Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal sense unless explicitly defined herein. do.

The suffixes "module", "block", and "unit" for the components used in the following description are given or used interchangeably in consideration of ease of writing the specification, and do not have meanings or roles that are distinct from each other by themselves. .

1 is a diagram showing a group purchase service providing system 1 according to an embodiment of the present invention.

Referring to FIG. 1, a group purchase service providing system 1 according to an embodiment of the present invention includes a group purchase service providing device 100, a user terminal 200 receiving an input from a user, and a seller receiving an input from a seller. The terminal 300, the seller information providing device 400 providing seller information to the group purchase service providing device 100, and the group purchase service providing device 100, the user terminal 200, the seller terminal 300, and the seller information The providing device 400 may include a network 500 that communicates with each other.

Referring to FIG. 1 , a group purchase service providing system 1 may receive product search information from a user terminal 200 to generate product information related to a group purchase product, and send the generated product information to the user terminal 200. , and product seller information may be provided to the user terminal 200 . In addition, an AR image in which 3D modeling information of a product and a user image are matched may be provided to the user terminal 200 . In other words, the group purchase service providing system 1 may provide a group purchase service to the user by providing product information, seller information, etc. to the user terminal 200, and by providing an AR image, the user can view and purchase a real product. As such, it is possible to allow the user to grasp product information. In addition, seller information may be provided to the user to induce the user to trust the seller and purchase the product.

Referring to FIG. 1 , the group purchase service providing apparatus 100 of the group purchase service providing system 1 according to an embodiment of the present application may generate product information including selling prices and lowest prices of group purchase products. there is. The product information generated by the group purchase service providing device 100 is provided to the user terminal 200, and the user can check the selling price and the current lowest price of the group purchase product, check the price of the product to be purchased, and can purchase

Referring to FIG. 1 , a user terminal 200 according to an embodiment of the present disclosure may receive an input from a user. The user terminal 200 may transmit product search information, a user image, a group purchase request, etc. to the group purchase service providing device 100 through the network 500 based on the received input, and the group purchase service providing device ( 100) may receive product information, seller information, AR video, new product information, discount product information, recommended product information, and the like.

The user terminal 200 displays a screen for receiving an input from the user on a display provided in the user terminal 200 in order to transmit product search information, a user image, a group purchase request, etc. to the group purchase service providing device 100. can be displayed That is, a search window for transmitting product search information, a user image capture button for transmitting a user image, a group purchase request button for transmitting a group purchase request, etc. are displayed on the screen, and a user's input is received. Information corresponding to the input may be provided to the group purchase service providing device 100 .

In addition, the user terminal 200 may display product information, seller information, AR video, new product information, discount product information, recommended product information, etc. received from the group purchase service providing device 100 on the screen. That is, product information received from the group purchase service providing device 100 may be displayed on the screen of the user terminal 200 to provide information to the user.

The user terminal 200 may capture a user image by using an image capture device, and may receive the captured user image from a separate image capture device. The user's image, which is directly photographed or received, may be transmitted to the group purchase service providing device 100 .

Referring to Figure 1, the seller terminal 300 according to an embodiment of the present application may receive an input from the seller. The seller terminal 300 may receive a group purchase request from the group purchase service providing device 100 and may transmit group purchase provided product information generated based on the seller's input to the group purchase service providing device 100. there is. As will be described later, the group purchase request is generated based on the user's input, and the group purchase offer product information is generated based on the seller's input, and each product desired for group purchase, desired price, target quantity, and sales period , delivery method, product function, etc. may be included.

That is, when the user requests group purchase, the seller terminal 300 receives the group purchase request and generates group purchase offer product information according to the seller's input on whether to sell or provide a product desired for group purchase. By transmitting to the purchase service providing device 100, a group purchase service can be provided even for a product desired by a user who is not on the group purchase list.

The user terminal 200 and the seller terminal 300 may receive input from a user or seller using a web, program, application, etc., transmit information to the group purchase service providing device 100, and may transmit information to the user or seller. It may correspond to a terminal capable of displaying on the screen to receive an input from or displaying information received from the group purchase service providing device 100 on the screen.

The user terminal 200 and the seller terminal 300 are, for example, PCs, laptops, smartphones (Smartphones), smart pads (SmartPads), tablet PCs, etc. and PCS (Personal Communication System), GSM (Global System for Mobile communication) , PDC(Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, and the like. In the following description, for convenience of description, the user terminal 200 and the seller terminal 300 are described as a case of a smart phone, but are not limited thereto.

Referring to FIG. 1 , the seller information providing device 400 according to an embodiment of the present application may transmit seller information to the group purchase service providing device 100 . As will be described later, the seller information may include the seller's identity, sales grade, sales history, supply capability, business registration information, sales performance, fine payment details, counterfeit product sales history, and the like. Information included in the seller information may be stored in the group purchase service providing device 100 or the seller information providing device 400 according to the type. For example, the seller's identity, sales rating, sales history, etc. may be stored in a storage device in the collective purchase service providing device 100, and the seller's supply capability, business registration information, penalty payment details, counterfeit product sales history, etc. It may be stored in the seller information providing device 400 .

Referring to FIG. 1 , a network 500 according to an embodiment of the present invention may be a communication connection between a group purchase service providing device 100 , a user terminal 200 and a seller terminal 300 . The group purchase service providing device 100 , the user terminal 200 , the seller terminal 300 , and the seller information providing device 400 may be communicatively connected to each other through the network 500 . The network 500 refers to a wired and wireless connection structure capable of exchanging information between nodes such as a terminal and a server. An example of such a network 500 is a 3rd Generation Partnership Project (3GPP) network (500 ), LTE (Long Term Evolution) network 500, 5G network 500, WIMAX (World Interoperability for Microwave Access) network 500, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), WiFi network (500), Bluetooth network (500), satellite broadcasting network (500), analog broadcasting network (500), DMB (Digital Multimedia) Broadcasting) network 500 and the like are included, but are not limited thereto.

Referring to FIG. 1 , the user terminal 200 of the group purchase service providing system 1 according to an embodiment of the present application transmits group purchase request information to the group purchase service providing apparatus 100 and provides a group purchase service. The device 100 provides the received group purchase request to the seller terminal 300, and provides the group purchase offer product information received from the seller terminal 300 to the user terminal 200, and the seller terminal 300 , It may be to receive a group purchase request from the group purchase service providing device 100 and transmit group purchase provided product information to the group purchase service providing device 100 .

In the group purchase service providing system 1, a group purchase request is transmitted from the user terminal 200 to the group purchase service providing device 100, and the group purchase service request is transmitted from the group purchase service providing device 100 to the seller terminal 300. this can be transmitted. The seller may determine whether or not to provide a group purchase product by confirming the group purchase request, checking the product and conditions that the user wants to group purchase, and input the information into the seller terminal 300 . According to the seller's input, the seller terminal 300 transmits group purchase offer product information to the group purchase service providing device 100 to provide group purchase service according to the user's request even for products not provided with group purchase service. can

The group purchase service providing apparatus 100 according to an embodiment of the present application includes a search unit 110 for generating product information about group purchase products based on product search information received from the user terminal 200, and a user terminal ( 200) from the group purchase unit 120 that provides product information for joint purchase, the information provider 130 that provides product seller information to the user terminal 200, and 3D modeling information of the product and the user terminal 200 It may include an AR unit 140 that provides an augmented reality (AR) image obtained by matching the received user image to the user terminal 200 .

The search unit 110 of the group purchase service providing apparatus 100 according to an embodiment of the present disclosure may generate product information about group purchase products based on product search information received from the user terminal 200 . The product search information received from the user terminal 200 may include various information such as product name, price range, product category, color, and size, and product information generated by the search unit 110 includes product name, photo, It can include the lowest price, seller, product, image, detailed information, product review, and the like. Items that may be included in the above-described product search information and product information are examples, and may include, for example, information on various items such as product popularity and product appearance size.

The group purchase unit 120 of the group purchase service providing apparatus 100 according to an embodiment of the present application may provide product information for group purchase to the user terminal 200 . The group purchase unit 120 may provide product information to the user terminal 200 , and the user may perform group purchase through the product information displayed on the screen of the user terminal 200 .

The group purchase unit 120 of the group purchase service providing apparatus 100 according to an embodiment of the present application may provide product information to which a predetermined discount rate is applied to the price of the product information according to the number of group purchase applicants. In the case of a group purchase method, if the number of buyers increases, the seller can obtain a greater profit even if the selling price of the product is lowered. Accordingly, the seller may apply a preset discount rate to the product price according to the number of joint purchase applicants, and the group purchase unit 120 may provide product information to which the preset discount rate is applied.

For example, when the initial price of a group purchase product is 100,000 won and the number of group purchase applicants is 100 or more, a 5% discount rate and a 10% discount rate can be set when the number of group purchase applicants is 500 or more. The group purchase unit 120 provides product information to which a preset discount rate is applied according to the number of current group purchase applicants and the number of group purchase applicants, and product information to which a preset discount rate is applied when the current number of group purchase applicants is 150. The product price of 95,000 won may be provided to the user terminal 200 . In addition, if 350 joint purchase applicants are added in the future, information that the product price corresponds to 90,000 won can also be provided.

The information provider 130 of the group purchase service providing apparatus 100 according to an embodiment of the present application may provide product seller information to the user terminal 200 . Seller information is for the user to trust the seller and purchase a product, and fraud or counterfeit sales can be avoided by checking information about the seller before purchasing the product.

Seller information according to an embodiment of the present application may include the seller's identity, purchase satisfaction evaluation, number of purchases, and seller's rating of joint purchase products. By verifying the identity of the seller, you can have trust in the seller, and through other users' purchase satisfaction ratings, number of purchases and seller ratings, the quality of the goods sold by the seller, post-purchase management, etc. can purchase

The AR unit 140 of the group purchase service providing apparatus 100 according to an embodiment of the present application transmits an AR image obtained by matching the 3D modeling information of the product with the user image received from the user terminal 200 to the user terminal 200. can provide While collectively purchasing products according to the e-commerce method, AR images that match user images and 3D modeling information of products are provided, confirming the images as if the user is wearing and arranging the actual product, thereby increasing the satisfaction of purchasing the product. can The user image may include both a photograph and an image, and may be a photograph of the user's body or the user's environment.

2 is a diagram showing a screen on which product information provided from the group purchase service providing device 100 is displayed on the user terminal 200 according to an embodiment of the present invention.

Referring to FIG. 2, a picture of a group purchase product and the lowest price may be displayed on the screen of the user terminal 200, and tabs are displayed according to the type of product information such as vendor, product, image, detailed information, and product review. It can be. The product information on the product displayed in FIG. 2 is exemplary, and is not limited to a photo of the product, the lowest price, a seller, a product, an image, detailed information, and a product review. For example, various information about products and product purchases, such as product name, brand, manufacturer, price change trend, delivery cost, discount information, and average delivery date, may be displayed.

Referring to FIG. 2 , the search unit 110 of the group purchase service providing apparatus 100 according to an embodiment of the present invention may generate product information including the lowest price of a group purchase product. That is, by providing the user with the lowest price of a group purchase product to be jointly purchased, the user can quickly grasp the price range of the corresponding product.

The search unit 110 of the group purchase service providing device 100 according to an embodiment of the present application further generates general product information based on product search information, and the group purchase unit 120 includes product information and general product information. may be provided to the user terminal 200. The product information is information about a product related to group purchase, and the general product information is information about a product sold in a general product sales method, not in a group purchase format. That is, the group purchase service providing device 100 provides information on products that can be jointly purchased and general product information that is generally sold to the user terminal 200, so that the user can easily check the difference in price according to the sales method, , the product can be purchased.

3 is a diagram illustrating a screen on which product information provided from the group purchase service providing apparatus 100 is displayed on the user terminal 200 according to an embodiment of the present invention. 3A to 3C show screens displayed on the user terminal 200, and the screens displayed on the user terminal 200 may represent product information provided from the group purchase service providing device 100.

Referring to FIGS. 3A to 3C , tabs such as new products, special discounts, and group purchase requests are displayed at the top of the screen of the user terminal 200, and the user can select a desired tab according to the user's input to obtain information. .

Also, referring to FIGS. 3A to 3C , a search window is displayed at the bottom of the displayed screen for selecting a tab. The search window is for searching for a product that the user wants to purchase or jointly purchase, and a search word can be input by selecting the corresponding search window. A user input may be received through the search window, and the user terminal 200 may transmit product search information to the group purchase service providing apparatus 100 based on the user input.

3A is a diagram illustrating a screen on which product information including new product information and recommended product information is displayed on the user terminal 200 according to an embodiment of the present invention.

Referring to FIG. 3A , today's new product information and recommended product information are displayed on the screen of the user terminal 200 . Although not shown in FIG. 3A , product information such as product names, categories, brands, prices, buyer satisfaction, and the number of reviews of new products and recommended products may be displayed together. Although not shown in FIGS. 3B and 3C below, product information such as product name, category, brand, price, buyer satisfaction, number of reviews, etc. may be displayed together with group purchase offer product information and discount product information.

3B is a view showing a screen on which product information including discount product information and group purchase offer product information according to an embodiment of the present invention is displayed on the user terminal 200. The group purchase request product shown in FIG. Information on products offered for purchase may be provided, and information on discount products may be provided for super special discount products.

3C is a view showing a screen displayed on the user terminal 200 in order to transmit a group purchase request to the group purchase service providing device 100 according to an embodiment of the present invention, exemplarily providing information on a new product. A group purchase request button is displayed at the bottom of the screen. When the user cannot find an appropriate product while searching for a product he or she wants to purchase, he/she may select a group purchase request button, and the user terminal 200 receives an input from the user who has selected the group purchase request button and sends the group purchase request together. It can be transmitted to the purchase service providing device 100 .

The group purchase request button shown in FIG. 3c is exemplary. For example, the group purchase request button at the bottom of the screen displaying new product information, discount product information, group purchase offer product information, recommended product information, etc. in FIGS. 3a and 3b. may be indicated.

Referring to FIG. 3C , the group purchase unit 120 of the group purchase service providing apparatus 100 according to an embodiment of the present invention receives a group purchase request from the user terminal 200, and sends the received group purchase request to the seller terminal ( 300), receive group purchase offer product information from the seller terminal 300, and provide it to the user terminal 200. When a group purchase request is transmitted from the user terminal 200 to the group purchase service providing apparatus 100 by pressing the group purchase request button in FIG. It is possible to determine whether or not to sell a product to be sold, and to receive group purchase offer product information generated according to a seller's input and provide it to the user terminal 200 . In other words, even for products that are not sold in the group purchase method, by selling the product in the group purchase method according to the user's request, the user can purchase the product at a low price and the seller can make a profit by selling a large amount of products. there is.

The group purchase request received from the user terminal 200 may include a product to be group purchased, model name, brand, desired price, minimum purchase quantity, group purchase period, etc., and group purchase received from the seller terminal 300 The product information may include a product to be sold in a group purchase method, a model name, a brand, a desired price, a minimum sales quantity, a group purchase period, a product description, a product image, and the like.

Referring to FIG. 3 , the search unit 110 of the group purchase service providing device 100 according to an embodiment of the present invention generates product information including at least one of new product information, discount product information, and recommended product information. it may be The search unit 110 generates product information including at least one of new product information, discount product information, and recommended product information, and transmits the product information from the group purchase unit 120 to the user terminal 200 so that the user can New product information, discount product information, and recommended product information displayed on the screen of the user terminal 200 may be obtained.

The search unit 110 according to an embodiment of the present application inputs at least one of user information, consumption pattern, interest information, and fashion information to generate recommended product information suitable for the user, and recommended products learned using an artificial neural network model. It may be to generate product information including an information generation model and recommended product information generated through the recommendation product information generation model. That is, the search unit 110 generates product information including recommended product information generated using a recommended product information generation model learned using an artificial neural network model, and the group purchasing unit 120 generates product information including recommended product information. Product information may be provided to the user terminal 200 . At this time, the recommended product information is generated using an artificial neural network model, is suitable for a user to purchase, and may have a high purchase probability.

The recommended product information generation model may be one learned using an artificial neural network model to generate recommended product information suitable for the user by inputting at least one of user information, consumption pattern, interest information, and fashion information. The user information may be information related to the user, such as the user's residence, age, gender, height, and weight. Consumption patterns may include the user's preferred price range, monthly or yearly average spending, etc. Information of interest may include the user's hobbies, list of recently purchased products, information on the user's SNS posts, etc. Trend information may include the latest trends Information on trending products, search frequency, sales volume, sales, etc. may be included. For learning of artificial neural network models, previously known artificial neural network models and learning methods may be applied, and models such as RNN (Recurrent Neural Network), CNN (Convolution Neural Network), and LSTM (Long-Short Term Memory) may be applied. can

Combining the contents of FIGS. 3A to 3C described above, the group purchase service providing apparatus 100 provides product information including at least one of new product information, recommended product information, group purchase offer product information, and discount product information to the user. It can be provided to the terminal 200, and the user terminal 200 can display the corresponding information on the screen.

The group purchase unit 120 of the group purchase service providing device 100 according to an embodiment of the present application may, if there is no group purchase seller registered for the group purchase requested product, jointly purchase a product that is an alternative to the group purchase requested product. Generating a purchase request, transmitting a product change agreement to the user terminal 200, and providing a group purchase request for an alternative product to the seller terminal 300 when the product change consent is received from the user terminal 200 can That is, if there is no seller who wants to sell a jointly purchased product by the user in the group purchasing method, based on the function, price, category, etc. of the product, a group purchase request for an alternative product with a jointly purchased seller is created, and the user When a product change is agreed, a group purchase request for an alternative product is provided to the seller terminal 300, and even if there is no group purchase seller for the product, a product similar to the product requested for group purchase in terms of function, price, and performance You can offer a joint purchase for .

4 is a diagram illustrating a screen on which seller information provided from the group purchase service providing apparatus 100 is displayed on the user terminal 200 according to an embodiment of the present invention.

Referring to FIG. 4 , seller information about product sellers related to kitchen utensils and miscellaneous goods is shown, and for each seller, a sales list, product requests, and items for making inquiries are displayed, and reliability and customer satisfaction are displayed. Reliability and customer satisfaction shown in FIG. 4 are exemplary seller information items, and various information such as seller identity, purchase satisfaction evaluation, number of purchases, and seller rating may be displayed.

In addition, when the user selects a corresponding seller or requests detailed information, the information providing unit 130 of the group purchase service providing device 100 includes the seller's identity, purchase satisfaction evaluation, number of purchases, seller rating, etc. By providing specific seller information to the user terminal 200 , the user can check the seller information displayed on the screen of the user terminal 200 .

The seller information of the group purchase service providing device 100 according to an embodiment of the present application includes at least one of the seller's identity, sales grade, sales history, supply capability, business registration information, sales performance, fine payment history, and counterfeit product sales history. may contain one. The seller's identity, sales grade, sales history, supply capability, business registration information, sales performance, fine payment details, counterfeit sales history, etc. may be transmitted from the seller terminal 300 based on the seller's input. In addition, in order to secure the objectivity and accuracy of the seller's identity, etc., seller information may be transmitted from the seller information providing device 400 through a process such as obtaining consent from the seller.

The seller information providing device 400 may be a device managed by various institutions, and there may be a plurality of seller information providing devices 400 . For example, business registration information of the seller may be transmitted from the National Tax Service, and counterfeit sales records of the seller may be transmitted from the Korea Customs Service and the like.

The information provider 130 of the group purchase service providing device 100 according to an embodiment of the present application may receive genuine information about a product from the seller information providing device 400, and send the received authentic information to a user terminal. (200) can be provided. Since there is a concern about the sale of counterfeit goods in the online commerce method, by receiving authentic information on whether a product is genuine from the seller information providing device 400 and providing it to the user terminal 200, the user can trust the seller and purchase the product. can

Seller information in FIG. 4 may be provided to the user terminal 200 shown in various cases. For example, the user may select product information for joint purchase searched for, check product information, and receive seller information to check the seller's credit, history, and the like.

In addition, according to an embodiment of the present application, the group purchase unit 120 of the group purchase service providing device 100 receives a group purchase request from the user terminal 200, and the information provider 130 receives the group purchase request based on the group purchase request. and provides the classified seller information to the user terminal 200, and the group purchase unit 120 receives the desired seller information from the user terminal 200 and sends a group purchase request to the seller terminal 300 corresponding to the desired seller information. can provide

That is, when the group purchase service providing device 100 receives a group purchase request, which is information about a product to be group purchased, it may provide group purchase according to the product to be group purchased, desired price, etc. included in the group purchase request. It is possible to classify existing seller information, provide the classified seller information to the user terminal 200, and provide a group purchase request only for sellers selected by the user. In other words, in order to provide a group purchase request only for the sellers selected by the user, seller information may be provided to the user who requested the group purchase.

The group purchase unit 120 of the group purchase service providing apparatus 100 according to an embodiment of the present application provides a group purchase request to a plurality of seller terminals 300, and the group purchase received from the plurality of seller terminals 300. Provided product information may be evaluated according to a group purchase request, and group purchase provided product information selected according to the evaluation may be provided to the user terminal 200 . That is, as described above, the group purchase unit 120 may transmit the received group purchase request to the seller terminal 300 or the seller terminal 300 corresponding to the seller information selected by the user. At this time, the seller terminal 300 may be plural. Group purchase offer product information may be received from a plurality of seller terminals 300 , and a seller suitable for items requested by the user may be selected by evaluation, and the group purchase offer product information may be provided to the user terminal 200 .

For example, if a group purchase request is transmitted to the seller terminals 300 of A and B, and seller A can provide the lowest price and seller B can provide a high-performance product, the group purchase unit 120 sends the terminals of A and B sellers ( 300) may evaluate the group purchase offer product information received. The user may designate a priority evaluation factor among a plurality of evaluation factors such as price, performance, warranty period, product preparation time, durability, design, etc. to the user terminal 200, and evaluate product information provided for group purchase according to the priority evaluation element. can When the user requesting group purchase designates the price element as a priority evaluation factor, the group purchase offer product information received from seller A terminal 300 is provided to the user terminal 200 according to the evaluation, and performance is regarded as a priority evaluation factor. In case of designation, the group purchase offer product information received from the seller B terminal 300 may be provided to the user terminal 200 .

5 is a diagram illustrating a user image and an AR image of a user's body according to an embodiment of the present invention. In FIG. 5, the user image is related to the user's body, such as a hand or finger, and the product corresponds to a ring.

Fig. 5 (a) is a diagram showing a user image of the user's body, Fig. 5 (b) is an AR image in which 3D modeling information of a product is matched to the user image, and Fig. 5 (c) is an AR image of a different angle. is the drawing shown.

Referring to FIG. 5(a), the AR unit 140 may receive a user image from the user terminal 200. 5(a) shows a user image displayed on the screen of the user terminal 200, and the AR unit 140 may receive the user image.

Referring to FIG. 5( b ) , the AR unit 140 may generate an AR image in which a user image and a 3D modeling of a product are matched, and provide the generated AR image to the user terminal 200 . As shown in FIG. 5 (b), by matching the user image of the user's body, such as when a ring is worn on a finger, and the 3D modeling information of a ring, which is a product, to generate an AR image as if a ring is actually worn, the user terminal (200 ) can be provided.

Referring to FIG. 5(c) , the AR unit 140 may provide the user terminal 200 with an AR image in which the user image and 3D modeling information of the product are matched in real time according to changes in the user image. For example, when the user changes the shape and position of the hand from the state of FIG. 5 (b) to the state of FIG. 5 (c), AR matching the user image and 3D modeling information of the product according to the change in the shape and position of the hand video can be provided. Therefore, the user can check the AR image from various angles according to the body movement.

6 is a diagram illustrating a user image and an AR image related to a user environment according to an embodiment of the present disclosure. In FIG. 6, the user image is related to a table, which is a user environment, and a product corresponds to a vase.

Fig. 6 (a) is a diagram showing a user image of the user's environment, Fig. 6 (b) is an AR image in which 3D modeling information of a product is matched to the user image, and Fig. 6 (c) is an AR image of a different angle. is the drawing shown.

Referring to FIG. 6 (a), the AR unit 140 may receive a user image from the user terminal 200. 6(a) shows a user image displayed on the screen of the user terminal 200, and the AR unit 140 can receive the user image.

Referring to FIG. 6(b) , the AR unit 140 may generate an AR image in which a user image and a 3D modeling of a product are matched, and provide the generated AR image to the user terminal 200 . As shown in FIG. 6 (b), by matching the user image of the user environment, such as a vase placed on a table, and 3D modeling information of a vase, which is a product, to generate an AR image as if an actual vase is placed, the user terminal 200 ) can be provided.

Referring to FIG. 6(c) , the AR unit 140 may provide the user terminal 200 with an AR image in which a user image and 3D modeling information of a product are matched in real time according to changes in the user image. For example, when the angle and position of the table change as shown in FIG. 6(c) while the user environment is level with the table as shown in FIG. An AR image matching 3D modeling information may be provided. Accordingly, the user can check the product 3D modeling information disposed in the user environment from various angles.

Combining the above FIGS. 5 and 6 , the group purchase service providing device 100 may generate an AR image by matching a user image and product 3D modeling information and provide the same to the user terminal 200 . In this case, the AR image may also change according to the change of the user image, and the user image may generate and provide an AR image matched to a dynamic image as well as a still image such as a photo.

The AR unit 140 according to an embodiment of the present application generates expected 3D modeling information of a product by inputting at least one of product size information, 2D images, product images, 3D modeling information of similar products, and online search results An AR image obtained by matching expected 3D modeling information and a user image may be provided to the user terminal 200 . In other words, by generating expected 3D modeling information using product size information, 2D images, etc., through a 3D modeling generation model learned using an artificial neural network model, even for products without product 3D modeling information, the expected 3D modeling information is generated. An AR image in which modeling information and a user image are matched may be provided.

In order to generate expected 3D modeling information, an artificial neural network model is input to generate expected 3D modeling information of a product by inputting at least one of product size information, 2D images, product images, 3D modeling information of similar products, and online search results. It is possible to use the 3D modeling generation model learned by using. In this case, the artificial neural network model and the learning method of the artificial neural network model may be applied in the same manner as the artificial neural network model and the artificial neural network model learning method described above.

For example, if the product corresponds to a watch, information such as the diameter and thickness of the watch body is described in the description of the product, and the material and 2D image of the product are described, but there is no 3D modeling information for the product, Product prediction 3D modeling information may be generated using 3D modeling information of a watch similar to the product, product images, online search results, and the like.

The AR unit 140 of the group purchase service providing apparatus 100 according to an embodiment of the present application includes an object recognition unit that recognizes the user's body and the user's environment in the user's image, and 3D modeling information according to the user's body or the user's environment. It may include an image matcher for generating an AR image matched with . An AR image may be provided by automatically recognizing an object in the user's image and recognizing a position to match product 3D modeling information in the user's image according to the type of product by using the image matching unit.

That is, in addition to the method in which the user directly specifies the position where the 3D modeling information of the product is matched to the user image in FIGS. An AR image may be generated by matching modeling information.

For example, when the body parts included in the user image are both feet and the product 3D modeling information is related to shoes, 3D modeling information about the shoes may be matched by recognizing both feet, which are the user's body, in the user image. In this case, the user's body part to be recognized in the user's image may be determined according to the product type, category, and the like of the product 3D modeling information. For example, when a user image including the user's face is received, when the product 3D modeling information is related to earrings, the ears in the user image are recognized as the user's body, and the product 3D modeling information is related to lipstick. In this case, the lips in the user image are recognized as the user's body, and when the product 3D modeling information is related to glasses, the eyes, temples, and ears in the user image may be recognized as the user's body.

In addition, the above description may also be applied to the case where the user image relates to the user environment. For example, when receiving a user image of a user environment in which a table, sofa, wall, etc. are photographed, and the product 3D modeling information is related to a wall clock, a wall frame, etc., the wall can be recognized as the user environment within the user image. there is.

A previously known algorithm may be applied to an algorithm for recognizing an object in a user image, and in particular, an object in a user image to be recognized may vary depending on a product category, and more specifically, product 3D modeling among objects in the recognized user image A position to be matched with information can be extracted. As in the above example, when a face is included in the user image, if the product corresponds to an earring, the object in the user image to be recognized corresponds to the ear, and more specifically, product 3D modeling information can be matched to the position of the earlobe of the ear. .

In the AR unit 140 of the collective purchase service providing device 100 according to an embodiment of the present application, when the product category corresponds to food, the AR image may include the product's appearance, nutritional information, and recipe. . 5 and 6 relate to a product that can be worn on the body or a product that can be placed in an environment, and may correspond to a product category whose wearing form or arrangement form can be confirmed through an AR image. On the other hand, if the product category corresponds to consumables, food, etc., since the purpose of using the product is not to wear or place the product, a description of the product and how to use it may be provided as an AR image.

When the product category corresponds to food, the AR unit 140 may generate an AR image including an appearance of the product, nutrition information, and a recipe. The appearance of the product may correspond to a representative image, shape, etc. of the corresponding food, nutritional information may correspond to calories and ingredients, and a recipe may correspond to a cooking method that can be cooked using the corresponding food.

For example, if the product is pork, a representative image of pork may be matched to the user's image, and nutrition information and recipe of pork may be provided together. As a method of providing nutritional information and recipes, detailed nutritional information and recipes may be provided when the user selects a representative image or appearance according to a user's input through the user terminal 200, and the recipe is a corresponding food product. A plurality of cooking methods that can be cooked using and detailed information of each cooking method may be provided according to a user's input.

7 is a schematic configuration diagram of a group purchase service providing apparatus 100 according to an embodiment of the present invention.

Referring to FIG. 7 , the group purchase service providing device 100 according to an embodiment of the present application may include a search unit 110, a group purchase unit 120, an information providing unit 130, and an AR unit 140. .

The search unit 110 generates product information related to group purchase products based on product search information received from the user terminal 200, and the product search information may include information such as product name, price range, product category, and the like. , Product information may include the product name, picture, lowest price, retailer, etc. of a group purchase product.

The group purchase unit 120 may provide product information for group purchase to the user terminal 200 . The user can obtain information on group purchase products and purchase products by checking product information displayed on the screen of the user terminal 200 . In addition, the group purchase unit 120 receives a group purchase request from the user terminal 200 and provides it to the seller terminal 300, receives group purchase offer product information from the seller terminal 300, and provides it to the user terminal 200. By doing so, the user can request group purchase even for products that do not provide group purchase.

The information provider 130 may provide product seller information to the user terminal 200 . Seller information may include the seller's identity, sales rating, sales history, and the like. The seller information may be received from the seller terminal 300 and stored in the storage space of the group purchase service providing device 100, or may be received from the seller information providing device 400 connected through the network 500.

The AR unit 140 may provide the user terminal 200 with an AR image obtained by matching the 3D modeling information of the product with the user image received from the user terminal 200 . It is possible to increase the user's satisfaction in purchasing a product by receiving an AR image as if the product was worn or placed directly while purchasing the product through an electronic commerce method.

The group purchase service providing method illustrated in FIG. 8 below may be performed by the group purchase service providing apparatus 100 described above. Therefore, even if the contents are omitted below, the description of the group purchase service providing device 100 can be equally applied to the description of the group purchase service providing method.

8 is a flowchart of a group purchase service providing method according to an embodiment of the present disclosure.

Referring to FIG. 8 , in step S100, the user terminal 200 may transmit product search information to the group purchase service providing device 100. Next, in step S110, the group purchase service providing device 100 may generate product information based on the received product search information and provide product information for group purchase to the user terminal 200, and the user may Product information displayed on the screen (200) can be checked. That is, through steps S100 and S110, the user can search for a product the user wants to purchase, receive product information according to the search result, and jointly purchase the product.

Referring to FIG. 8 , in step S120, the user terminal 200 may transmit a group purchase request to the group purchase service providing device 100, and in the next step S130, the group purchase service providing device 100 sends the group purchase request to the seller. It can be transmitted to the terminal 300. Next, in step S140, the seller terminal 300 may receive an input from the seller, and based on the input received from the seller, group purchase service providing device 100 transmits group purchase product information on whether or not to provide group purchase products. transmission, and in the next step S150, the group purchase service providing device 100 may provide group purchase product information to the user terminal 200.

Referring to FIG. 8, in step S160, a user image related to the user's body, environment, etc. is transmitted to the group purchase service providing device 100, and in step S170, the group purchase service providing device 100 transmits product 3D modeling information and user An AR image matching the images may be generated and provided to the user terminal 200 . The user can obtain the same effect as wearing and arranging an actual product by checking the AR image displayed through the screen of the user terminal 200 .

The group purchase service providing method according to an embodiment of the present application may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the medium may be those specially designed and configured for the present invention or those known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. The hardware devices described above may be configured to act as one or more software modules to perform the operations of the present invention, and vice versa.

In addition, the above-described group purchase service providing method may be implemented in the form of a computer program or application stored in a recording medium and executed by a computer.

The above description of the present application is for illustrative purposes, and those skilled in the art will understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present application. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present application is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts thereof should be construed as being included in the scope of the present application.

1: Group purchase service provision system
100: group purchase service providing device
110: search unit
120: joint purchasing department
130: information provision unit
140: AR unit
200: user terminal
300: seller terminal
400: seller information providing device
500: network

Claims (13)

a search unit for generating product information about a group purchase product based on product search information received from a user terminal;
a group purchase unit providing product information for group purchase to the user terminal;
an information providing unit providing product seller information to the user terminal; and
an AR unit for providing an Augmented Reality (AR) image obtained by matching 3D modeling information of a product with a user image received from the user terminal to the user terminal;
Including,
The search unit,
Based on the product search information, general product information, which is information about products sold in a sales method other than a group purchase method, is generated;
The joint purchase department,
The product information and the general product information are classified and price difference information according to a sales method is provided to the user terminal, and the product information includes product information to which a discount rate preset by the seller based on the number of joint purchase applicants is applied. do,
The search unit,
Through a recommended product information generation model that is an artificial neural network model trained to generate recommended product information corresponding to the user by taking at least one of user information, consumption pattern, interest information, and fashion information of the user of the user terminal as an input. Create more recommended product information,
The joint purchase department,
Receives a group purchase request from the user terminal, provides the received group purchase request to a seller terminal, and according to seller input associated with the seller's decision on whether to sell based on the group purchase method authorized to the seller terminal, Receiving group purchase offer product information from a seller terminal, and providing the group purchase offer product information selected based on a priority evaluation factor set for the user to the user terminal,
The joint purchase request includes a request for a product sold by a sales method other than a joint purchase method,
Group purchase service provision device. According to claim 1,
The search unit,
and generating the product information including the lowest price of the group purchase product. According to claim 1,
The search unit,
An apparatus for providing a group purchase service, which generates the product information including at least one of new product information, discount product information, and recommended product information. delete According to claim 1,
The seller information,
The joint purchase service providing device, which includes the identity of the seller of the group purchase product, purchase satisfaction evaluation, number of purchases, and seller rating. According to claim 1,
The AR unit,
If the product category corresponds to food, the AR image includes the product's appearance, nutritional information, and recipe. The collective purchase service providing device of claim 1;
a user terminal receiving an input from a user;
Seller terminal receiving an input from the seller;
a seller information providing device providing the seller information to the group purchase service providing device; and
A network for communicating and connecting the group purchase service providing device, the user terminal, the seller terminal, and the seller information providing device to each other;
Group purchase service providing system comprising a. According to claim 7,
The joint purchase service providing device,
To generate the product information including the selling price and lowest price of the group purchase product, the group purchase service providing system. According to claim 7,
The user terminal,
Transmitting group purchase request information to the group purchase service providing device;
The joint purchase service providing device,
Providing the received group purchase request to the seller terminal, and providing group purchase offer product information received from the seller terminal to the user terminal;
The seller terminal,
and receiving the group purchase request from the group purchase service providing device and transmitting the group purchase provided product information to the group purchase service providing device. According to claim 7,
The joint purchase service providing device,
A group purchase service providing system that generates the product information including at least one of new product information, discount product information, and recommended product information. A product information generation step of generating product information about a group purchase product based on product search information received from a user terminal by a search unit;
a group purchase product information providing step of providing product information for group purchase from a group purchase unit to the user terminal;
Seller information providing step of providing seller information of goods to the user terminal from the information providing unit; and
An AR image providing step of providing an AR (Augmented Reality) image obtained by matching 3D modeling information of a product and a user image received from the user terminal in an AR unit to the user terminal;
Including,
In the product information generation step,
Based on the product search information, general product information, which is information about products sold in a sales method other than a group purchase method, is generated;
In the step of providing joint purchase product information,
The product information and the general product information are classified and price difference information according to the sales method is provided to the user terminal,
The product information includes product information to which a discount rate previously set by the seller based on the number of joint purchase applicants is applied;
In the product information generation step,
Through a recommended product information generation model that is an artificial neural network model trained to generate recommended product information corresponding to the user by taking at least one of user information, consumption pattern, interest information, and fashion information of the user of the user terminal as an input. Create more recommended product information,
In the step of providing joint purchase product information,
Receives a group purchase request from the user terminal, provides the received group purchase request to a seller terminal, and according to seller input associated with the seller's decision on whether to sell based on the group purchase method authorized to the seller terminal, Receiving group purchase offer product information from a seller terminal, and providing the group purchase offer product information selected based on a priority evaluation factor set for the user to the user terminal;
Including,
The joint purchase request includes a request for a product sold by a sales method other than a joint purchase method,
How to provide joint purchase service. According to claim 11,
In the product information generation step,
Generating the product information including a selling price and a lowest price of the group purchase product. delete

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