KR20220085214A - Subscriber indirect advertisement provision system in webtoon and method thereof - Google Patents

Abstract

A system and method for providing indirect advertisements tailored to subscribers in webtoons are provided. The method comprises the steps of: receiving advertisement information from an advertiser terminal; generating a customized advertisement by identifying a webtoon image included in a webtoon based on the advertisement information; and indirectly providing the customized advertisement within the webtoon, wherein generating the customized advertisement includes: extracting image information by identifying the webtoon image included in the webtoon; generating an indirect advertisement by matching the advertisement information with the image information; and determining whether the indirect advertisement is suitable based on the subscriber information and, if appropriate, generating a customized advertisement.

Description

A system and method for providing indirect advertisements tailored to subscribers in webtoons {SUBSCRIBER INDIRECT ADVERTISEMENT PROVISION SYSTEM IN WEBTOON AND METHOD THEREOF}

The present invention relates to a system and method for providing indirect advertisements tailored to subscribers in webtoons, and in particular, by using artificial intelligence to identify webtoon images, and to provide customized advertisements generated based on subscribers' tendencies collected based on big data in webtoons. It relates to a system and method for providing indirect advertisements tailored to subscribers in webtoons that can be provided.

With the development of the Internet, cartoons that were previously subscribed to as paper books are being provided to users through the Internet in electronic form.

Users can access a cartoon providing server on the Internet using a personal computer or a user terminal such as a smart device to receive and view cartoon content they want to see.

To this end, various types of user terminals, a cartoon providing server, and a network system linking them have been provided.

As such, users' demand for cartoons (hereinafter referred to as 'webtoons') on the Internet increases, and accordingly, various service providers including portal sites that provide webtoon services have appeared. In addition, according to the activation of the webtoon market as described above, there was a demand from advertisers who wanted to promote their products or services to webtoon subscribers by posting advertisements on the webtoon.

In the existing webtoon advertisement, advertisers directly commissioned a webtoon writer or an agent company that brokers a webtoon writer, and the webtoon writer directly posted their product advertisement on the webtoon along with the webtoon.

However, this passive webtoon advertisement posting method has limitations in that it is difficult for a webtoon writer to edit a webtoon advertisement once it is created, and it is impossible to publish advertisements reflecting the situation of webtoon subscribers. In addition, the webtoon writer had to intentionally insert contracted advertisements, making it difficult for the webtoon's natural story progression. In addition, since advertisers request advertisements based on the reputation of webtoon writers, it was impossible to selectively spend advertisements according to the number of actual advertisement exposures or clicks.

Republic of Korea Patent Publication No. 10-01646483 (3016.08.01)

The problem to be solved by the present invention is to provide a system and method for providing indirect advertisements tailored to subscribers in webtoons.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

In accordance with an embodiment of the present invention for solving the above problems, there is provided a method for providing indirect advertisements customized to subscribers in a webtoon, the method for providing customized advertisements in a webtoon performed by a server, the method comprising: receiving advertisement information from an advertiser terminal; generating a customized advertisement by identifying a webtoon image included in a webtoon based on the advertisement information; and indirectly providing the customized advertisement within the webtoon, wherein generating the customized advertisement includes: extracting image information by identifying the webtoon image included in the webtoon; generating an indirect advertisement by matching the advertisement information with the image information; and determining whether the indirect advertisement is suitable based on the subscriber information and, if appropriate, generating a customized advertisement.

In an embodiment of the present invention, the extracting of the image information includes: searching and identifying an image object from the webtoon image for each webtoon layer; obtaining graphic information of a bitmap by analyzing the image object; and obtaining object characteristic information for each webtoon layer by analyzing the image object.

In one embodiment of the present invention, the generating of the indirect advertisement includes: obtaining advertisement characteristic information from the advertisement information, and generating the advertisement characteristic information and the object characteristic information based on the webtoon layer. The indirect advertisement may be generated by matching.

In an embodiment of the present invention, the method includes: generating the subscriber information by repeatedly learning the webtoon information based on the webtoon information; Information on at least one of webtoon subscription information that has subscribed to the webtoon and click information on which a subscriber clicks an advertisement in the webtoon may be included.

In an embodiment of the present invention, the method further comprises: providing event information corresponding to the customized advertisement when the subscriber clicks on the customized advertisement, wherein the subscriber information is updated in real time in response to the customized advertisement can be

In addition, the system for providing indirect advertisements tailored to subscribers in webtoons according to another embodiment of the present invention for solving the above problems receives advertisement information including event information from an advertiser terminal, and based on the received advertisement information An advertisement management server that identifies the webtoon image included in the webtoon, generates a customized advertisement and indirectly provides it to the webtoon, and provides the event information corresponding to the customized advertisement when the subscriber terminal clicks on the customized advertisement; includes; and, the advertisement management server identifies the webtoon image included in the webtoon, extracts image information, matches the advertisement information and the image information to generate an indirect advertisement, and based on the subscriber information, By judging whether or not it is suitable, if it is suitable, a customized advertisement can be created.

In one embodiment of the present invention, the subscriber terminal, the advertiser terminal, and connected to the advertisement management server, the manager terminal for generating the customized advertisement; may further include.

The program according to an embodiment of the present invention is stored in a computer-readable recording medium so as to perform the method of providing indirect advertisements tailored to subscribers in the webtoon by being combined with a computer which is hardware.

Other specific details of the invention are included in the detailed description and drawings.

According to the present invention, by comparing and analyzing big data collected based on the subscriber's subscription habits to generate and provide a customized advertisement to the subscriber, it is possible to provide the advertisement intended by the advertiser efficiently without feeling repulsion.

According to the present invention, by indirectly providing the subscriber-customized advertisement in the webtoon, it is possible to increase the advertisement effect without the feeling of rejection of the subscriber.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a conceptual diagram for explaining a system for providing indirect advertisements tailored to subscribers in a webtoon according to an embodiment of the present invention.
FIG. 2 is a diagram for explaining the detailed configuration of a system for providing indirect advertisements customized to subscribers in the webtoon shown in FIG. 1 .
3 is a diagram for explaining a method for providing indirect advertisements tailored to subscribers in a webtoon, which is an embodiment of the present invention.
FIG. 4 is a view for explaining a step of generating a customized advertisement shown in FIG. 3 .
FIG. 5 is a view for explaining a method of identifying the webtoon image shown in FIG. 4 .
FIG. 6 is a diagram for explaining a step of extracting image information shown in FIG. 4 .
FIG. 7 is a diagram for explaining a method of identifying an image object shown in FIG. 6 .

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments allow the disclosure of the present invention to be complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to fully understand the scope of the present invention to those skilled in the art, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used herein will have the meaning commonly understood by those of ordinary skill in the art to which this invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless specifically defined explicitly.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram for explaining a system for providing indirect advertisements tailored to subscribers within a webtoon according to an embodiment of the present invention, and FIG. to be.

1 and 2, the system 1 for providing indirect advertisements tailored to subscribers in webtoon, which is an embodiment of the present invention, includes an advertiser terminal 10, a subscriber terminal 20, an advertisement management server 30, and an administrator terminal. (40) may be included. Here, the manager terminal 40 may be omitted.

Here, the advertiser terminal 10 , the subscriber terminal 20 , the advertisement management server 30 , and the manager terminal 40 may be synchronized in real time using a wireless communication network to transmit and receive data. The wireless communication network may support various long-distance communication methods, for example, wireless LAN (WLAN), DLNA (Digital Living Network Alliance), WiBro (Wireless Broadband: Wibro), and Wimax (World Interoperability for Microwave Access: Wimax). ), GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), WCDMA (Wideband CDMA) , HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), LTEA (Long Term Evolution-Advanced), broadband wireless mobile communication service (Wireless Mobile) Broadband Service: Various communication methods such as WMBS), BLE (Bluetooth Low Energy), Zigbee, RF (Radio Frequency), LoRa (Long Range), etc. may be applied, but are not limited thereto, and various well-known wireless or mobile communications method may be applied.

Here, the advertiser terminal 10 , the subscriber terminal 20 , and the manager terminal 40 may include various portable or communicable electronic communication devices supporting communication with the advertisement management server 30 . For example, a smart phone, a personal digital assistant (PDA), a tablet, a wearable device, for example, a watch-type terminal (Smartwatch), a glass-type terminal (Smart Glass), HMD It may include, but is not limited to, separate smart devices including various terminals such as (Head Mounted Display) and various Internet of Things (IoT) terminals, or electronic communication devices such as laptops and computers.

Specifically, the advertiser terminal 10 is a terminal owned by the advertiser, and may generate advertisement information desired to be inserted into the webtoon 31 .

According to an embodiment, when the subscriber terminal 20 clicks on a customized advertisement inserted into the webtoon 31 , the advertiser terminal 10 may generate event information provided in response to the advertisement information.

The advertisement information may include at least one of company information, advertisement information, advertisement products, option information, and event information. In this case, the advertisement guide may include, but is not limited to, a keyword-based advertisement in which a regional location for providing an advertisement is limited, a keyword-based advertisement in which a keyword for an advertisement target is specified, and a location-based advertisement.

In addition, the option information may be information provided in various forms together with the advertisement so that the subscriber can more easily recognize and click the advertisement.

For example, the advertisement may be edited to be implemented as a moving image, or may be set to have image effects such as fade in and fade out.

The advertiser terminal 10 may check and review the customized advertisement generated by the advertisement management server 30 . That is, the advertiser terminal 10 may generate a feedback signal by checking a screen in which a customized advertisement is provided indirectly to the webtoon 31 .

For example, the advertiser terminal 10 may generate a feedback signal including a signal such as correction or replacement of a customized advertisement or an advertisement confirmation signal.

According to an embodiment, the advertiser terminal 10 may check in real time a screen in which a customized advertisement is provided indirectly to the webtoon 31 to confirm the advertisement effect of the registered advertisement information.

Such an advertiser terminal 10 may transmit advertisement information to the advertisement management server 30 when the advertisement publication is approved by the advertisement management server 30 .

For example, after connecting to the advertisement management server 30 , the advertiser terminal 10 transmits identification information to the advertisement management server 30 through the authentication screen provided by the advertisement management server 30 to authenticate the advertiser. can be done

In contrast, if the advertiser is not an advertiser registered in the advertisement management server 30 , the advertiser terminal 10 receives and displays the user registration screen and the detailed user registration screen from the advertisement management server 30 , and manages the advertiser information It may be transmitted to the server 30 to request advertiser registration. Here, the advertiser information may include identification information of the advertiser (advertiser ID on the mediation server), basic information of the advertiser, and additional information of the advertiser. The advertiser's basic information may include the advertiser's representative phone number, company name, address, classification (homepage), classification (industry), and introductory text. and the like may be included, but are not limited thereto.

The subscriber terminal 20 is a terminal including at least one subscriber who subscribes to at least one or more webtoons 31 , and may be accessed through a link address to subscribe to the webtoon 31 . In this case, the webtoon 31 may include at least one or more customized advertisements.

According to an embodiment, the subscriber terminal 20 may subscribe to the webtoon 31 in which a different customized advertisement is posted even if it is the same webtoon 31 depending on the access location. In this case, the subscriber terminal 20 may provide the location information of the subscriber terminal 20 to the advertisement management server 30 in real time.

On the other hand, if the access location information is not transmitted from the subscriber terminal 20, the advertisement management server 30 may determine the access location based on the address included in the user information.

When the subscriber terminal 20 clicks on the customized information inserted into the webtoon 31, the subscriber terminal 20 may receive event information provided in response to the advertisement information.

According to an embodiment, the subscriber terminal 20 may purchase advertisement products through customized advertisements or event information. The subscriber terminal 20 may transmit a payment request signal to use the payment service provided by the advertisement management server 30 for purchase. In this case, the payment service may be performed through various methods such as account transfer, point payment, card payment, and the like.

Such a subscriber terminal 20 may subscribe to the webtoon 31 when the subscription of the webtoon 31 is approved by the advertisement management server 30 .

For example, the subscriber terminal 20 connects to the advertisement management server 30 and transmits identification information to the advertisement management server 30 through the authentication screen provided by the advertisement management server 30 to authenticate the subscriber. can be done

Contrary to this, if the subscriber is not a registered subscriber in the advertisement management server 30, the subscriber terminal 20 receives and displays the user registration screen and the detailed user registration screen from the advertisement management server 30, and manages the advertisement of the subscriber information. It may be transmitted to the server 30 to request subscriber registration. Here, the subscriber information may include, but is not limited to, basic information such as gender, age, contact information, occupation, address, and the like, and additional information such as subscriber photos, hobbies, writer preference, webtoon preference, and advertisement preference.

As shown in FIG. 2 , the advertisement management server 30 may include a data communication unit 32 , a database unit 34 , a monitoring unit 36 , and a management control unit 38 .

The data communication unit 32 may receive advertisement information from the advertiser terminal 10 , and transmit a customized advertisement corresponding to the received advertisement information to the advertiser terminal 10 .

According to an embodiment, the data communication unit 32 may transmit a customized advertisement corresponding to the advertisement information to the advertiser terminal 10 and receive a feedback signal corresponding to the transmitted customized advertisement.

The data communication unit 32 may provide the webtoon 31 including the customized advertisement to the subscriber terminal 20 .

The data communication unit 32 may transmit advertisement information and subscriber information to the manager terminal 40 , and receive a customized advertisement corresponding to the advertisement information from the manager terminal 40 .

The database unit 34 may store data transmitted and received with the advertiser terminal 10 , the subscriber terminal 20 , and the manager terminal 40 through a wireless communication network. In this case, the subscriber information may be updated and stored in real time in response to the customized advertisement.

The database unit 34 may store data supporting various functions of the advertisement management server 30 . The database unit 34 may store a plurality of application programs (or applications) driven in the advertisement management server 30 , data for the operation of the advertisement management server 30 , and commands. At least some of these application programs may be downloaded from an external server through wireless communication.

Meanwhile, the webtoon information, subscriber information, advertisement information, and customized information used in this embodiment stored in the database unit 34 may be implemented in the form of a mapping table corresponding to each other, but is not limited thereto.

The monitoring unit 36 may monitor data transmitted and received between the advertiser terminal 10 , the subscriber terminal 20 , and the manager terminal 40 and the advertisement management server 30 by user manipulation through a screen.

The management control unit 38 may include an approval management module 380 , an advertisement management module 382 , a webtoon management module 384 , and a control module 386 .

The approval management module 380 may perform authentication of the advertiser terminal 10 and the subscriber terminal 20 .

According to an embodiment, the approval management module 380 uses an encrypted private key (using a core encryption algorithm), IP distribution, algorithm identification and distribution, authority distribution management, authentication and login management, etc. through the advertiser terminal 10 and subscriber terminal The authentication of (20) can be performed.

Also, the approval management module 380 may determine whether to approve the advertisement information received from the advertiser terminal 10 to be published in the webtoon 31 . In this case, the approval management module 380 may determine whether to approve through advertisement object examination, cartoon advertisement resource examination, advertisement execution examination, connection examination of a cartoon production company, etc., but is not limited thereto.

The advertisement management module 382 may manage advertisement information received from the advertiser terminal 10 and customized advertisements posted on the webtoon 31 .

For example, the advertisement management module 382 may manage the number of clicks, the posting rate, the effective number of advertisements, the advertisement posting quantity, etc. of the customized advertisement posted on the webtoon 31 .

According to an embodiment, the advertisement management module 382 may manage the option information included in the advertisement information to be linked when the customized information is generated.

According to an embodiment, the advertisement management module 382 may manage advertisements in which advertisements other than the advertisement information requested by the advertiser terminal 10 are displayed.

For example, the advertisement management module 382 may manage the number of clicks, the posting rate, the effective number of advertisements, the advertisement posting quantity, etc. of other advertisements posted on the webtoon 31 .

The webtoon management module 384 may manage the webtoon based on information such as the type and number of the webtoon 31 clicked by the subscriber terminal 20 , the author of the webtoon 31 , click time, and click location.

The control module 386 may generate a customized advertisement by identifying a webtoon image included in the webtoon 31 based on the advertisement information and subscriber information, and indirectly provide the generated customized advertisement within the webtoon 31 .

Specifically, the control module 386 identifies the webtoon image included in the webtoon 31 and extracts image information, then generates an indirect advertisement by matching the advertisement information and the image information, and fits the indirect advertisement based on the subscriber information. If it is determined whether or not it is suitable, a customized advertisement may be created and posted on the webtoon 31 .

At this time, the control module 386 determines whether the indirect advertisement is appropriate or not, and if it is not suitable, the control module 386 matches the new advertisement information and image information among the advertisement information, or re-identifies the advertisement information and the webtoon image to create a new An indirect advertisement can be created by extracting and matching image information. Here, the step of generating the indirect advertisement may be repeatedly performed until the indirect advertisement is suitable.

According to an embodiment, the control module 386 receives advertisement information including event information from the advertiser terminal 10, identifies a webtoon image included in the webtoon 31 based on the received advertisement information, and performs a customized advertisement. It is generated and provided indirectly to the webtoon 31 so that when the subscriber terminal 20 clicks on the customized advertisement, event information corresponding to the customized advertisement can be provided to the subscriber terminal 20 .

According to an embodiment, the control module 386 may provide a payment service corresponding to a payment request signal when the subscriber terminal 20 requests to purchase an advertisement product through a customized advertisement or event information.

In addition, the control module 386 may generate subscriber information by repeatedly learning the webtoon information collected based on big data using deep learning. Although it has been described that deep learning is used in this embodiment, it is not limited thereto, and machine learning techniques such as a random forest and a support vector machine may be used. Here, the webtoon information may include, but is not limited to, at least one of advertisement insertion information into which advertisement information of the advertiser's terminal is inserted, webtoon subscription information that a subscriber subscribes to, and click information on which a subscriber clicks an advertisement in the webtoon. does not

Also, the control module 386 may transmit to the advertiser terminal 10 a screen in which a customized advertisement is indirectly provided on the webtoon 31 .

According to an embodiment, the control module 386 may receive a feedback signal corresponding to the customized advertisement from the advertiser terminal 10 .

According to an embodiment, the control module 386 may transmit a situation in which a customized advertisement is indirectly provided to the webtoon 31 to the advertiser terminal 10 in real time.

Also, the control module 386 may receive the location information of the subscriber terminal 20 from the subscriber terminal 20 in real time.

The control module 386 may provide the webtoon 31 in which different customized advertisements are posted even for the same webtoon 31 according to the access location information of the subscriber terminal 20 .

According to an embodiment, when the access location information is not transmitted from the subscriber terminal 20 , the control module 386 may determine the access location based on an address included in the user information of the subscriber terminal 20 .

In addition, when a feedback signal is received from the advertiser terminal 10 or a payment request signal is received from the subscriber terminal 20 , the control module 386 may output visually and audibly.

Such an advertisement management server 30 may be implemented by a hardware circuit (eg, a CMOS-based logic circuit), firmware, software, or a combination thereof. For example, it may be implemented using transistors, logic gates, and electronic circuits in the form of various electrical structures.

The manager terminal 40 may transmit and receive data in real time synchronized with the advertiser terminal 10 , the subscriber terminal 20 , and the advertisement management server 30 using a wireless communication network. In this case, the manager terminal 40 may store the transmitted/received data.

When receiving advertisement information and subscriber information from the advertisement management server 30 , the manager terminal 40 may generate a customized advertisement corresponding to the advertisement information.

Specifically, the manager terminal 40 may generate a customized advertisement by identifying the webtoon image included in the webtoon based on the advertisement information.

According to an embodiment, the manager terminal 40 may generate subscriber information by repeatedly learning the webtoon information.

The manager terminal 40 may monitor data transmitted/received between the advertiser terminal 10 , the subscriber terminal 20 and the advertisement management server 30 through a screen.

The operation of the method for providing indirect advertisements customized to subscribers in webtoons according to an embodiment of the present invention having such a structure is as follows. 3 is a diagram for explaining a method for providing indirect advertisement customized to subscribers in a webtoon according to an embodiment of the present invention, FIG. 4 is a diagram for explaining the step of generating the customized advertisement shown in FIG. 3, and FIG. 5 is FIG. It is a view for explaining a method of identifying the webtoon image shown in , FIG. 6 is a view for explaining the step of extracting the image information shown in FIG. 4 , and FIG. 7 is a view for identifying the image object shown in FIG. It is a drawing for explaining the method.

First, in the present embodiment, the description is limited to the case where the customized advertisement is generated by the advertisement management server 30, but is not limited thereto.

As shown in FIG. 3 , the advertisement management server 30 collects webtoon information based on big data (S10), and repeatedly learns the collected webtoon information using deep learning to generate subscriber information ( S12). Here, the webtoon information may include, but is not limited to, at least one of advertisement insertion information into which advertisement information of the advertiser's terminal is inserted, webtoon subscription information that a subscriber subscribes to, and click information on which a subscriber clicks an advertisement in the webtoon. does not

Next, the advertiser terminal 10 may generate advertisement information using an advertisement to be published on the webtoon 31 (S14).

Next, the advertisement management server 30 may generate a customized advertisement using the received advertisement information based on the subscriber information (S16).

Specifically, referring to FIG. 4 , the advertisement management server 30 may identify a webtoon image included in the webtoon 31 ( S100 ).

Specifically, the advertisement management server 30 may distinguish and identify the images included in the webtoon.

For example, as shown in FIG. 5 , the advertisement management server 30 may distinguish and identify the trademark image of the notebook computer. In contrast, the laptop itself can distinguish and identify images.

Next, the advertisement management server 30 may extract image information from the identified webtoon image (S110). That is, the advertisement management server 30 may extract the brand of the notebook or image information about the notebook.

Specifically, referring to FIG. 6 , the advertisement management server 30 may search and identify an image object for each webtoon layer from the webtoon image ( S200 ).

For example, as shown in FIG. 7 , the advertisement management server 30 may search and identify the image object for each webtoon layer.

Next, the advertisement management server 30 may obtain graphic information of the bitmap by analyzing the image object (S210).

Next, the advertisement management server 30 may obtain object characteristic information for each webtoon layer by analyzing the image object (S220).

In the present embodiment, although it is disclosed that the image object is analyzed for each webtoon layer using Open CV to obtain the object characteristic information for each image object, the present invention is not limited thereto.

Next, the advertisement management server 30 may obtain advertisement characteristic information from the advertisement information (S230).

Meanwhile, the advertisement management server 30 may pre-process the extracted image information (S120).

Specifically, the advertisement management server 30 may automatically correct image information using a correction technique.

For example, in the present embodiment, the advertisement management server 30 may pre-process object characteristic information and advertisement characteristic information.

Depending on the embodiment, the step of pre-processing the image information may be omitted or may be performed before the step of extracting the image information, but is not limited thereto.

Next, the advertisement management server 30 may match the advertisement information and the image information (S130).

Specifically, the advertisement management server 30 may match the advertisement characteristic information and the object characteristic information based on the webtoon layer.

Next, the advertisement management server 30 may generate an indirect advertisement using the matched information (S140).

Next, it is determined whether the indirect advertisement is suitable based on the subscriber information (S150), and if appropriate, the advertisement management server 30 may generate a customized advertisement (S160).

On the other hand, if the indirect advertisement is not suitable, the advertisement management server 30 matches the new advertisement information and image information among the advertisement information, or re-identifies the advertisement information and the webtoon image to extract and match the new image information to match the indirect advertisement can create Here, the step of generating the indirect advertisement may be repeatedly performed until the indirect advertisement is suitable.

According to an embodiment, the customized advertisement may be generated differently depending on the access location of the subscriber terminal 20 .

Next, the advertisement management server 30 transmits the generated customized advertisement to the advertiser terminal 10 so that the advertiser terminal 10 can check the customized advertisement (S18).

Specifically, the advertiser terminal 10 may check a screen in which a customized advertisement is provided indirectly to the webtoon 31 .

Next, the advertiser terminal 10 may generate a feedback signal corresponding to the customized advertisement (S20). In this case, the feedback signal may include, but is not limited to, a signal such as correction or replacement of a customized advertisement or an advertisement confirmation signal.

Next, when the feedback signal is an advertisement confirmation signal, the advertisement management server 30 may insert a customized advertisement into the webtoon 31 (S22).

On the other hand, when the feedback signal is a signal such as correction or replacement of the customized advertisement, the advertisement management server 30 may regenerate the customized advertisement.

Next, the subscriber terminal 20 may subscribe to the webtoon 31 including the customized advertisement (S24) and click the customized advertisement inserted during the subscription (S26).

In this case, the customized advertisement may be edited to be implemented as a moving image, or may be set to have image effects such as fade in and fade out.

According to an embodiment, the subscriber terminal 20 may purchase advertisement products through customized advertisements or event information. The subscriber terminal 20 may transmit a payment request signal to use the payment service provided by the advertisement management server 30 for purchase.

Next, the advertisement management server 30 may update the subscriber information in real time in response to the customized advertisement (S28).

Finally, the manager terminal 40 may monitor data transmitted and received between the advertiser terminal 10 , the subscriber terminal 20 and the advertisement management server 30 through the screen ( S30 ).

The steps of a method or algorithm described in relation to an embodiment of the present invention may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. A software module may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or this It may reside in any type of computer-readable recording medium well known in the art.

As mentioned above, although embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains know that the present invention may be embodied in other specific forms without changing the technical spirit or essential features thereof. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

10: advertiser terminal
20: subscriber terminal
30: advertisement management server
40: user terminal

Claims (8)

In the method of providing customized advertisement in webtoon performed by the server,
Receiving advertisement information from an advertiser terminal;
generating a customized advertisement by identifying a webtoon image included in a webtoon based on the advertisement information; and
Including; indirectly providing the customized advertisement in the webtoon;
The step of generating the customized advertisement,
extracting image information by identifying the webtoon image included in the webtoon;
generating an indirect advertisement by matching the advertisement information with the image information; and
A method of providing indirect advertisements tailored to subscribers in a webtoon, including; determining whether the indirect advertisement is suitable based on the subscriber information and, if appropriate, generating a customized advertisement. The method of claim 1,
The step of extracting the image information,
searching and identifying an image object for each webtoon layer from the webtoon image;
obtaining graphic information of a bitmap by analyzing the image object; and
A method of providing indirect advertisements customized to subscribers in a webtoon, comprising a; analyzing the image object to obtain object characteristic information for each webtoon layer. In the second,
The generating of the indirect advertisement comprises:
Including; obtaining advertisement characteristic information from the advertisement information;
A method for providing indirect advertisements customized to subscribers in a webtoon to generate the indirect advertisement by matching the advertisement characteristic information and the object characteristic information based on the webtoon layer. The method of claim 1,
Including; repeating learning the webtoon information based on the webtoon information to generate the subscriber information;
The webtoon information includes at least one of advertisement insertion information into which advertisement information of an advertiser terminal is inserted, webtoon subscription information for which a subscriber subscribes to a webtoon, and click information on which a subscriber clicks an advertisement in the webtoon. How Advertisements are Served. According to the 4th,
When the subscriber clicks on the customized advertisement, providing event information corresponding to the customized advertisement; further comprising,
The subscriber information is updated in real time in response to the customized advertisement, a method for providing indirect advertisements customized to subscribers in a webtoon. Receive advertisement information including event information from an advertiser terminal, identify a webtoon image included in a webtoon based on the received advertisement information, create a customized advertisement, and indirectly provide the customized advertisement to the webtoon and an advertisement management server that provides the event information corresponding to the customized advertisement when clicked;
The advertisement management server,
After identifying the webtoon image included in the webtoon and extracting image information, generating an indirect advertisement by matching the advertisement information and the image information, determining whether the indirect advertisement is suitable based on the subscriber information is suitable, A system that generates customized advertisements and provides indirect advertisements tailored to subscribers in webtoons. According to claim 6,
The subscriber terminal, the advertiser terminal, and a manager terminal connected to the advertisement management server to generate the customized advertisement; further comprising, a system for providing indirect advertisements tailored to subscribers in the webtoon. A computer program stored in a computer-readable recording medium in combination with a computer, which is hardware, to perform the method of claim 1.

Images