KR101439928B1 - Method and service providing server for matching identifying information of the user terminal and identifying information of the web browser - Google Patents
Method and service providing server for matching identifying information of the user terminal and identifying information of the web browser Download PDFInfo
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- KR101439928B1 KR101439928B1 KR1020130032683A KR20130032683A KR101439928B1 KR 101439928 B1 KR101439928 B1 KR 101439928B1 KR 1020130032683 A KR1020130032683 A KR 1020130032683A KR 20130032683 A KR20130032683 A KR 20130032683A KR 101439928 B1 KR101439928 B1 KR 101439928B1
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- user terminal
- identification information
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- web browser
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/18—Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W8/00—Network data management
- H04W8/22—Processing or transfer of terminal data, e.g. status or physical capabilities
- H04W8/24—Transfer of terminal data
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- Databases & Information Systems (AREA)
- Theoretical Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
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- General Engineering & Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
According to an embodiment of the present invention, there is provided a method for a service providing server to match identification information of a user terminal with identification information of a web browser, the method comprising the steps of: (a) Generating identification information of the web browser when received; (b) receiving identification information of the user terminal generated at the user terminal when the user terminal requests the second content through the application; (c) when the selection information for the second content is received from the user terminal, providing the web page corresponding to the second content to the user terminal through the web browser; And (d) matching the identification information of the user terminal with the identification information of the web browser by providing a web page corresponding to the second content to the user terminal. A method of matching the identification information of the user is provided.
Description
The present invention relates to a method of matching identification information of a user terminal with identification information of a web browser, and more particularly, to a method of providing identification information of a user terminal and a web browser, A method for matching identification information, and a service providing server for performing such a method.
In recent years, with the increasing use of smart phones, applications are being actively used, and contents provided through existing web browsers are being provided through various applications.
However, the provider providing the content manages the user terminal provided with the content through the web browser by using the identification information of the web browser, separately manages the user terminal provided with the content through the application using the identification information of the user terminal Therefore, when contents are provided to the same user terminal through each of the web browser and the application, it can not be determined that the contents are provided to the same user terminal.
Accordingly, since it is not known to which user terminal the contents provided through the web browser or the application are provided, there is a limitation in providing the targeted contents according to the user, and the same contents are exposed to one user terminal excessively.
SUMMARY OF THE INVENTION The present invention has been made in an effort to solve the problems of the prior art described above, and it is an object of the present invention to provide a method of matching identification information of a user terminal with identification information of a web browser, And to provide the above-mentioned objects.
The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.
According to another aspect of the present invention, there is provided a method for matching a user terminal identification information with a web browser identification information, the method comprising the steps of: (a) Generating, when a request for the first content is received, identification information of the web browser; (b) receiving identification information of the user terminal generated at the user terminal when the user terminal requests the second content through the application; (c) when the selection information for the second content is received from the user terminal, providing the web page corresponding to the second content to the user terminal through the web browser; And (d) matching the identification information of the user terminal with the identification information of the web browser by providing a web page corresponding to the second content to the user terminal. A method of matching the identification information of the user is provided.
The matching method of the identification information of the user terminal and the identification information of the web browser may include checking the identification information of the web browser when the third content is requested from the user terminal through the web browser after step (d) ; Identifying the user terminal using identification information of the user terminal matched with the identified web browser identification information; Extracting user information corresponding to the identified user terminal; And providing the targeted content according to the extracted user information to the user terminal.
The first content, the second content, and the third content may include advertisement information.
The identification information of the user terminal may be generated using a MAC address of the user terminal or an International Mobile Equipment Identity (IMEI).
The step (d) includes matching the identification information of the user terminal with the identification information of the web browser using the cookie information generated as the user terminal moves to the web page corresponding to the second content The cookie information may include identification information of the user terminal and identification information of the web browser.
According to another aspect of the present invention, there is provided a service providing server for matching identification information of a user terminal with identification information of a web browser, the service providing server comprising: An identification information generating unit for generating identification information of the web browser; An identification information receiver for identifying the user terminal generated by the user terminal when the user terminal requests the second content through the application; A web page providing unit for providing a web page corresponding to the second content to the user terminal through the web browser when the selection information for the second content is received from the user terminal; And an identification information matching unit for matching the identification information of the user terminal with the identification information of the web browser by providing a web page corresponding to the second content to the user terminal.
Wherein the service providing server comprises: an identification information verifying unit for verifying the identification information of the web browser when the third content is requested from the user terminal through the web browser; A user terminal identification unit for identifying the user terminal using identification information of the user terminal matched with the identified web browser identification information; A user information extracting unit for extracting user information corresponding to the identified user terminal; And a content providing unit for providing the user terminal with targeted content according to the extracted user information.
The first content, the second content, and the third content may include advertisement information.
The identification information of the user terminal may be generated using a MAC address of the user terminal or an International Mobile Equipment Identity (IMEI).
Wherein the identification information matching unit matches the identification information of the user terminal with the identification information of the web browser by using the cookie information generated as the user terminal moves to the web page corresponding to the second content, May include identification information of the user terminal and identification information of the web browser.
According to an embodiment of the present invention, the identification information of the web browser and the identification information of the user terminal are matched to accurately identify the same user terminal to which the content is provided through the web browser and the application, It can be easily analyzed.
Further, according to an embodiment of the present invention, regardless of the medium on which the content is provided, the user terminal to which the content is provided can be determined, and it is possible to provide more accurate and effective targeting content.
It should be understood that the effects of the present invention are not limited to the above effects and include all effects that can be deduced from the detailed description of the present invention or the configuration of the invention described in the claims.
1 is a diagram illustrating a matching system according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a service providing server according to an embodiment of the present invention.
3 is a diagram illustrating a method of matching identification information of a user terminal and identification information of a web browser according to another embodiment of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.
Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" . Also, when an element is referred to as "comprising ", it means that it can include other elements, not excluding other elements unless specifically stated otherwise.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 is a diagram illustrating a matching system according to an embodiment of the present invention.
Referring to FIG. 1, the matching system according to an embodiment of the present invention may include a
First, the communication network can be configured without regard to its communication mode such as wired and wireless. A local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), and the like.
The
The
The
A content according to an embodiment of the present invention may include advertisement information. In this specification, a content is divided into a first content, a second content, and a third content.
Specifically, in this specification, the first content means content requested from the
The
Here, the identification information of the
The
The
For example, if the content includes the advertisement information, the
The
The
According to the embodiment of the present invention, since the
2 is a block diagram illustrating a configuration of a
2, the
According to an embodiment of the present invention, the identification information generating unit 210, the identification information receiving unit 220, the web page providing unit 230, the identification information matching unit 240, the identification information checking unit 250, The identification unit 260, the user information extraction unit 270, and the content providing unit 280 may be program modules or hardware capable of communicating with an external device. Such a program module or hardware may be included in the
The identification information generating unit 210 according to an embodiment of the present invention generates identification information of the web browser when the request for the first content is received from the
For this, the identification information confirmation unit 250 can confirm the identification information of the web browser when the content is requested from the
When the identification information confirmation unit 250 determines whether the identification information of the web browser requesting the content has been generated, if the identification information of the web browser is not generated, the identification information generation unit 210 acquires the identification information of the web browser Can be generated.
The identification information receiving unit 220 according to an embodiment of the present invention may be configured such that when a second content is requested from the
In this case, the application may be an application that the
According to one embodiment, the identification information of the
When the selection information for the second content is received from the
A web page corresponding to the content is a web page related to the content to be provided. When the content includes the advertisement information, the web page corresponding to the provided content includes a web page including the homepage provided by the advertiser of the advertisement, Or a web page for purchase of the web page.
The
The identification information matching unit 240 may match the identification information of the
The identification information matching unit 240 selects the second content provided through the application by the
According to one embodiment, the cookie information may include identification information of the
The identification information matching unit 240 analyzes the identification information of the
The user terminal identification unit 260 according to an embodiment of the present invention identifies the
When the
To this end, the
The user information extraction unit 270 may extract user information corresponding to the
The user information may include profile information such as the user's age, gender, address, job, user preference information, user visited web page history information, and content provision status information.
The
When the user subscribes to the
In addition, after login to the
The contents providing unit 280 according to an embodiment of the present invention can provide contents to the
The content providing unit 280 may provide the extracted targeting content to the
For example, as a result of checking the user information extracted by the user information extracting unit 270, the content providing unit 280 extracts contents related to automobiles, financial techs, etc., And provide it to the
In the category preferred by the twenties men, when the contents provided in the user information of the twenties men are statistically classified by category and the contents included in the specific category are provided to the users who are in their twenties and male by a predetermined number of times or more, May be set by the
According to one embodiment of the present invention, the content providing unit 280 transmits the target content extracted using the user preference information included in the user information extracted from the user terminal identification unit 260 and the user visited web page history information, (100).
Specifically, the
In addition, when the content is provided to the
As described above, according to the embodiment of the present invention, the
3 is a diagram illustrating a method of matching identification information of a
Referring to FIG. 3, in step S301, the
In step S302, the
At this time, when the first content request is received from the
Thereafter, the
In step S303, the
In step S304, the
Thereafter, the
The order of the step of generating the identification information of the web browser and the step of receiving the identification information of the
In step S305, the
In step S306, the
Here, the
Through this process, the
Since the
In step S307, the
After the step S307, when the
Also, the
Here, the
It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.
The scope of the present invention is defined by the appended claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.
100: user terminal
200: service providing server
210: Identification information generating section
220: Identification information receiving section
230: Web page offerer
240: Identification information matching unit
250: identification information verifying unit
260: User terminal identification unit
270: User information extracting unit
280: Content provider
Claims (10)
(a) generating identification information of the web browser when a request for the first content is received from the user terminal through the web browser installed in the user terminal;
(b) receiving identification information of the user terminal generated at the user terminal when the user terminal requests a second content through an application installed in the user terminal;
(c) when the selection information for the second content is received from the user terminal, providing the web page corresponding to the second content to the user terminal through the web browser;
(d) matching the identification information of the user terminal with the identification information of the web browser by providing a web page corresponding to the second content to the user terminal; And
(e) when the user terminal requests the third content through the web browser, using the matched identification information of the user terminal and the identification information of the web browser to transmit the targeted content to the user terminal And providing identification information of the user terminal to the identification information of the web browser.
The step (e)
Confirming identification information of the web browser when the third content is requested from the user terminal through the web browser;
Identifying the user terminal using identification information of the user terminal matched with the identified web browser identification information;
Extracting user information corresponding to the identified user terminal; And
And providing the target content according to the extracted user information to the user terminal.
Wherein the first content, the second content,
A method for matching identification information of a user terminal and identification information of a web browser, including advertisement information.
Wherein the identification information of the user terminal comprises:
A method of matching identification information of a user terminal with identification information of a web browser, which is generated using a Mac Address of the user terminal or an International Mobile Equipment Identity (IMEI).
The step (d)
And matching the identification information of the user terminal with the identification information of the web browser using the cookie information generated as the user terminal moves to the web page corresponding to the second content,
The cookie information includes at least one of:
The identification information of the user terminal and the identification information of the web browser.
An identification information generating unit for generating identification information of the web browser when a request for the first content is received from the user terminal through the web browser installed in the user terminal;
An identification information receiver for receiving identification information of the user terminal generated by the user terminal when the user terminal requests a second content through an application installed in the user terminal;
A web page providing unit for providing a web page corresponding to the second content to the user terminal through the web browser when the selection information for the second content is received from the user terminal;
An identification information matching unit for matching the identification information of the user terminal with the identification information of the web browser by providing a web page corresponding to the second content to the user terminal; And
Wherein when the user terminal requests the third content through the web browser, the content providing unit provides the targeted content for the user terminal to the user terminal using the matched identification information of the user terminal and the identification information of the web browser And a providing unit.
An identification information verifying unit for verifying identification information of the web browser when the third content is requested from the user terminal through the web browser;
A user terminal identification unit for identifying the user terminal using identification information of the user terminal matched with the identified web browser identification information; And
Further comprising a user information extracting unit for extracting user information corresponding to the identified user terminal,
Wherein the content providing unit provides the targeted content according to the extracted user information to the user terminal.
Wherein the first content, the second content,
A service providing server, comprising advertisement information.
Wherein the identification information of the user terminal comprises:
Wherein the service providing server is generated using a Mac Address of the user terminal or an IMEI (International Mobile Equipment Identity).
The identification information matching unit,
The identification information of the user terminal is compared with the identification information of the web browser using the cookie information generated as the user terminal moves to the web page corresponding to the second content,
The cookie information includes at least one of:
The identification information of the user terminal, and the identification information of the web browser.
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KR1020130032683A KR101439928B1 (en) | 2013-03-27 | 2013-03-27 | Method and service providing server for matching identifying information of the user terminal and identifying information of the web browser |
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Cited By (6)
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KR101547194B1 (en) * | 2014-11-25 | 2015-08-26 | 주식회사 메조미디어 | Method and application for managing cookie-information |
WO2016108470A1 (en) * | 2015-01-02 | 2016-07-07 | 에스케이플래닛 주식회사 | Advertisement reception terminal, advertisement transmission server, and advertising system and method comprising same |
WO2016108440A1 (en) * | 2015-01-02 | 2016-07-07 | 에스케이플래닛 주식회사 | Identification information management apparatus and advertisement platform apparatus |
KR20160094779A (en) * | 2015-02-02 | 2016-08-10 | 에스케이플래닛 주식회사 | Terminal apparatus and control method thereof |
KR20160141961A (en) * | 2015-06-02 | 2016-12-12 | 주식회사 콤피아 | Method for Selectively Displaying Mulitple Applications |
KR20170116313A (en) * | 2016-04-08 | 2017-10-19 | 엔에이치엔페이코 주식회사 | Method and system for providing target information using application list |
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Cited By (13)
Publication number | Priority date | Publication date | Assignee | Title |
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KR101547194B1 (en) * | 2014-11-25 | 2015-08-26 | 주식회사 메조미디어 | Method and application for managing cookie-information |
WO2016085180A1 (en) * | 2014-11-25 | 2016-06-02 | Mezzomedia Co., Ltd. | Method of managing cookie information for target advertisement and application for managing cookie information |
WO2016108470A1 (en) * | 2015-01-02 | 2016-07-07 | 에스케이플래닛 주식회사 | Advertisement reception terminal, advertisement transmission server, and advertising system and method comprising same |
WO2016108440A1 (en) * | 2015-01-02 | 2016-07-07 | 에스케이플래닛 주식회사 | Identification information management apparatus and advertisement platform apparatus |
US10692110B2 (en) | 2015-02-02 | 2020-06-23 | Eleven Street Co., Ltd. | Terminal apparatus and operation method therefor |
WO2016126001A1 (en) * | 2015-02-02 | 2016-08-11 | 에스케이플래닛 주식회사 | Terminal apparatus and operation method therefor |
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KR102357216B1 (en) * | 2015-02-02 | 2022-02-03 | 에스케이플래닛 주식회사 | Terminal apparatus and control method thereof |
KR20160141961A (en) * | 2015-06-02 | 2016-12-12 | 주식회사 콤피아 | Method for Selectively Displaying Mulitple Applications |
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KR20170116313A (en) * | 2016-04-08 | 2017-10-19 | 엔에이치엔페이코 주식회사 | Method and system for providing target information using application list |
KR102113901B1 (en) * | 2016-04-08 | 2020-05-22 | 엔에이치엔페이코 주식회사 | Method and system for providing target information using application list |
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